yourwannabekpopidol

[yourwannabekpopidol]

Project 15

Apprenticeship Program Name: Radio Campbuzz Project Name: RJ for Rangdhonu and script writer for shows Program Date: Fall 2017 – Fall 2018 Program Description: I joined this program when Kashfia Ma’am was the advisor for the program. She assigned me to a RJ position for a weekly show called, “Rangdhonu”. And I had to write the script for the show as well. What I had to do was be a host for the show and the show is about pop culture and entertainment. So we had to talk about any new update on Hollywood and Bollywood. Program Justification: What the show provided was to let the students know about any pop culture and to let them enjoy some entertainment before going back to class. There were other shows but this show made me realize how fun it is to be a RJ. Due to this show, I was even awarded the best RJ in Radio Campbuzz of Spring 2018. Program Name: Rangdhonu. Program Time: Every Wednesday from 12 pm to 1 pm.

Picture 1: This is me before the show of Rangdhonu at the station.

Picture 2: This is the poster that declared that Nabeela apu and I were the host of the show, Rangdhonu, on social media.

Picture 3: This was the award and the certificate of me winning the best RJ.

Script for the 5th Rangdhonu show: Written by: Wangkhem Thonglen

Link 1

Sonam Kapoor ties the knot! Celebrity marriages are always the talk of the town, especially when it is the much-awaited wedding of one of Bollywood's most beloved stars, Sonam Kapoor. In an event of grand celebrations, Sonam Kapoor has finally tied the knot last Tuesday, May 8, with her long-time boyfriend Anand Ahuja. For those who don't know, Anand Ahuja is a businessman who has founded his own fashion brand named Bhane. His Delhi-based business has made him quite successful despite his young age, and fans know him well for always being addressed fondly in Sonam's online posts. The couple is active on social media, and has never failed to win hearts through their messages of adoration and love. Radio Cambuzz wishes the couple a happy conjugal life!

SaRa May 12 marked the grand opening of SaRa's first showroom in Mirpur. The fashion house made a huge statement with endorsements from stars like Sara Zaker, Oyshee, Shahtaj, Pritom, Xefer, Azim, Doyel and many others. They were present during the opening, along with the owner S.M Khaled.

RABINDRA FESTIVALS AROUND THE COUNTRY The celebration of 157th birth anniversary of Tagore in Shilpakala Academy, Dhaka. Artistes performed in a programme by Jayita Rabindra Sangeet Shomillon Porishod in Mymensingh. Artistes did a cultural show in Rabindra Mela, Channel i premises, Dhaka. Artistes from Bangladesh and India performed in Rabindra Festival in Shelaidah Kuthibari, Kushtia. Also Sirajganj.

30 years of BAMBA - More than just bands After a break of almost four years, Bangladesh Musical Bands Association, better known as BAMBA, recently arranged a mega concert, 'BAMBA Live Chapter 1', in Dhaka. The turnout was huge, with the spacious hall room of the International Convention Centre, Bashundhara, filled to the brim with fans eager to get a glimpse of their favorite bands and listen to their all-time hits. 11 of the 27 bands under the umbrella of BAMBA, including Warfaze, Miles, Shunno, Aurthohin, Nemesis, Vikings, Feedback, Dalchhut, Maq O' Dhaka, Pentagon and Arbovirus performed at the concert. Star Showbiz recently invited BAMBA to participate at a roundtable discussion at The Daily Star Centre. Hamin Ahmed, President of BAMBA; Sheikh Monirul Alam Tipu, General Secretary; Fuad Naser Babu, Vice President; Maqsoodul Haque (Mac), Executive Committee Member; Mohammad Ali Shumon, Treasurer; and Doza Alan, CEO, SkyTracker Limited, took part in the roundtable discussion. It was facilitated by Star Showbiz Editor Rafi Hossain. The discussion focused on BAMBA's current activities and the way forward in the face of the challenges confronting our music industry.

Link 2

Zoe Saldana on the Hollywood Walk of Fame After smashing success as the alien warrior Gamora in the Guardians of the Galaxy films and more recently, Avengers: Infinity War, Zoe Saldana is on a path to eternal stardom, literally. She joins the likes of Marilyn Monroe, Charlie Chaplin and her co-actor Chris Pratt, by receiving her very own star in the Hollywood Walk of Fame. Zoe Saldana took to Instagram to express her gratitude, saying she is blessed and honored to be a part of the history of Hollywood. “May this open more doors for Latinx and all other under-represented community!” she further stated. Zoe Saldana has also appeared in James Cameron's 2009 film Avatar and the recent Star Trek trilogy. Being a constant presence in blockbuster sci-fi and fantasy films, Zoe Saldana is expected to become a top name in this specific genre quite soon. 2018 71st Cannes Film Festival From Tuesday May 8th til Saturday May 19th. Australian actress Cate Blanchett has been named as the President of the Jury. Asghar Farhadi's psychological thriller Everybody Knows, starring Javier Bardem, Penélope Cruz and Ricardo Darín, opened the festival and competes in the Main Competition section The Han Solo spinoff Solo: A Star Wars Story touched down Tuesday at the Cannes Film Festival, bringing its cast and a full-sized Chewbacca to the French Riviera extravaganza. Director Ron Howard, wearing a hat that read “A long time ago in a galaxy far, far away,” introduced his cast before the film’s international premiere at Cannes. Sonam Kapoor wows at the red carpet of Cannes Film Festival 2018. Bollywood superstar Aishwarya Rai Bachchan once again stole the show as she walked the prestigious red carpet at the Cannes Film Festival, this time in a stunning ultra-violet, blue and red gown that reflected the metamorphosis of a butterfly. History was made at this year's 71st  Cannes Film Festival on Saturday as 82 women, representing the limited number of women filmmakers selected over its more than seven-decade history, made a symbolic walk up the red carpet. The stars, filmmakers and other professionals ascended the steps of the Palais des Festivals at the Cannes Film Festival, protesting for the solidarity of the women in the industry who are struggling for a voice, equal pay, as well as a safer work place. The five female members of this year's Cannes jury-- Cate Blanchett, Kristen Stewart, Ava DuVernay, Lea Seydoux and Burundian singer Khadja Nin, along with Jane Fonda, Salma Hayek and Marion Cotillard were among the group of women.

Link 3 Mim Mantasha Superstar in the making Winning the country's biggest pageant is not an ordinary feat. Mim Mantasha has won not just a crown, but also the hearts of millions. Awaiting a new journey, the Lux Channel i Superstar 2018 winner shares her story with The Daily Star. A final year student of Fine Arts at Jahangirnagar University, Mim has always been a creative and curious soul. She was an avid follower of the contest for a long time. This year, she finally took the decision to compete. Taking part in the competition was certainly not a cakewalk. “We went through vigorous training sessions. We did yoga in the mornings,” explains Mim.  Before the task rounds, the contestants went through fifteen days of training for ramp walk, acting, dancing, and many other skills. The photo shoots, acting, and improvisation rounds were Mim's favourite tasks in the competition. “I was nervous but in a scene, I got to convince people through my acting that my child was lost. I enjoyed it,” Mim smiles, adding that the competition was an overall memorable experience. Although she is highly enthusiastic about working in the media, she wants to take more preparations before doing so. She is now Lux Bangladesh's brand ambassador and has also won the opportunity to work on television and feature film projects of Impress Telefilm. Before hitting the silver screen, Mim wants to explore the world of television. Being a painter at heart, Mim also wants to continue painting and have her own exhibition in the future. Further to this, she intends to work for children who need special care. “I am in a fortunate position and it is our duty to take care of those in need.” says Mim. With great intentions, we hope Mim Mantasha excels at every step of her future endevours.

Link 4

Avengers Infinity War Review The plot itself is pretty simple. There are six stones that possess mystic powers and he/she who possesses all the stones is by default the most powerful being in the universe. Our Marvel superheroes must forget their own conflicts and join forces against Thanos to restore the fate of the universe and its inhabitants. Of course, watch the movie to know how things pan out. Avengers: Infinity War is the movie of movies, and let me tell you why. Most, if not all, the characters of the MCU are present in this film and bring their own flavour into the mix. Thor is mourning the loss of his home and hammer, Stark feels he needs to take a break from saving the world, Captain America is still out to bring justice the right way, and Hulk has no control over himself. I don't know what formula the Russo brothers have applied in their direction but I watched in awe how all the characters blended to deliver multiple storylines within a movie. Yes, I have also compared this movie to a mega three-hour episode of your daily soap opera. Avengers: Infinity War is the comprehensive Marvel movie; it is the beginning of an end. It lifts you, it hits you, and leaves you with a cliffhanger extraordinaire. See it to believe it and it'll still be unbelievable. By next weekend, Infinity War will top $1.78 billion and could sit around $1.8 billion, ensuring Marvel's year-to-date tally exceeds $3.1 billion by next Sunday.

Deadpool 2 Marketing Right off the bat, you see how Deadpool has scratched out the 20th Century Fox logo and put “TBD,” which is a sly allusion to the ongoing Disney/Fox (and Comcast?) merger drama. The content of the letter is exactly what you might expect from the Merc with a Mouth. Pop culture references, silly puns, bad language, and Ryan Reynolds bashing. Then, at the bottom, instead of the #ThanosDemandsYourSilence, we get #WadeWilsonDemandsYourSisterSorryStupidAutoCorrectSilence. See, you guys, it’s funny! And not at all trying too hard. Kidding aside, the marketing for “Deadpool 2” has been pretty top notch, but perhaps not as great as the first film. Recently, the film premiered a music video for the soundtrack featuring Celine Dion singing an over-the-top ballad while a high-heel-wearing Deadpool does an interpretive dance around the diva. It’s ridiculous and fun. And also, the most recent trailer seems to have struck a chord with fans, who are coming down off their ‘Infinity War’ high.

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Top 10 Hollywood Box Office Weekend 1. Avengers: Infinity War - $62,078,047 (Total Grossing – $548,090,150) 2. Life of the Party - $17,886,075 (New) 3. Breaking In - $17,630,285 (New) 4. Overboard - $9,864,415 5. A Quiet Place - $6,455,396 (Total Grossing - $169,608,030) 6. I Feel Pretty - $3,805,437 7. Rampage - $3,462,442 (Total Grossing - $89,827,105) 8. Tully - $2,248,945 9. Black Panther -  $2,077,207 (Total Grossing - $696,331,818) 10. RBG - $1,188,186

Billboard’s top 10 Hits 1. This Is America – Childish Gambino (New) 2. Nice For What – Drake (Last Week: 1) 3. God’s Plan – Drake 4. Psycho – Post Malone Featuring Ty Dolla $ign (Last Week: 2) 5. Meant To Be – Bebe Rexha & Florida Georgia Line 6. The Middle – Zedd, Maren Morris & Grey 7. Look Alive – BlocBoy JB Featuring Drake 8. Never Be The Same – Camila Cabello 9. Perfect – Ed Sheeran (Last Week: 12) 10. No Tears Left To Cry – Ariana Grande Learning and reflections: This program made me realize the inner potential I had to be so extrovert and be a good host. I learned what to do or say after getting stuck during a live session. I have improved my speaking skills and the flow of a RJ host on how to talk and say because they have a different tone when it comes to a live session. I have taken all these skills from this program and I even got selected and did a short commercial video for Spice FM Radio. I also learned how to write a script for a radio show.

[yourwannabekpopidol]

Project 14

Course code and name: MSJ11456 Introduction to Animation (Alternative course to Bangla for Media) Project Name: Animation – “Is Rapping Wrong?” Project Type: Short film Project Date: Fall 2020 Project Theme: Motivated Reasoning Project Description: Our faculty assigned us a short film for final project. We had the freedom to draw or animate anything in our film but it had to be in animation fully and also following the CI theme. Project Objective: With the CI theme, we had to make an animation short film of any kind to portray our message clearly to the viewers. Project Justification: This was a group project. We worked on the concept and storyboard and started working on the final project. The group did not maintain time and their responsibilities properly but we still managed to finish it with extra time. This animation video was selected for the CI forum. We wanted to show that rapping is obviously known around the world as a genre of music but still not properly taken as a good thing in today’s society. So the animation film tells about this issue through a rap music itself.

Group Name: Kryptonite Group Members: Arpan Nuel Thigidi (163012035) Tahsin Tabassum (172012015) Tohin Miah (172012057) Wangkhem Thonglen (172012065) Syed Mustafeez Mustafa (173012003)

Video Title: Is Rapping Wrong? Video link: https://youtu.be/s0FcBQizH5I

Learning and reflections: This project was one of the hardest and the best I worked during my whole university life. I got to rap and write the lyrics and match the song with the rap. My speaking and communication skill has improved a lot that I could rap for this while I would have been scared to even try when I was younger. I learned how to be a proper team leader from this project and be there for each of my members and their task and help them too. My animation and video editing improved a lot too mostly because of telling my team members how to edit and animate.

[yourwannabekpopidol]

Project 13

Course Code and Name: MSJ11442 PR Campaign Project Name: PR Campaign plan (two feature articles with post campaign report) Project Date: Fall 2019 Project Description: Our faculty gave us the options for the final project which were video making, photography, song with video, social media posts or feature articles. This final project was not based on any CI theme but this project has to be for ULAB MSJ department. This was a group project. We went for the two feature articles. We wanted this two feature articles to be interview style and write their answers on MSJ department. Post campaign report was given after the features were done. Project Justification: MSJ is one of the best departments in ULAB and our faculty wanted us to work on a part of a campaign that has to do with telling people how great MSJ is or encouraging newcomers to join MSJ. We had to get 3-4 faculties and 3-4 students for our interviews. The angle we took from were different for these two categories. For the faculties, we asked them about how MSJ is different than other departments but for the students, we specifically chose the ones that transferred to MSJ from other departments and ask them about what changes they had to go through.

Group Members: Arpan Nuel Thigidi - 163012035 Wangkhem Thonglen - 172012065 Md. Nafiul Haque - 143011129 Kollol Ghosh – 162012063

Feature Article 1: Core Courses of MSJ

The department of Media Studies and Journalism (MSJ) is one of the best departments in ULAB. One of the unique features of MSJ is the CI programs that is held every semester. These CI programs are to help each student to learn about something new with an open mind and for this to happen, there are core courses that connects with the CI program. Core course are the courses that you MUST take if you are a student from the MSJ department. Since these core courses are very important to the MSJ students, what is the main important key to do this CI program properly? Obviously, the faculty. The faculties are the main reason why some of these students are somehow bringing out their creativity for the CI programs. We’ve seen some of the best masks, installation arts and videos but the main people behind these are the beloved faculties. These faculties work really hard to not only teach their courses properly but also to somehow connect their courses with the CI programs and doing that takes a lot of creativity already. They also have to cope with the semester and the CI timing. So how do the faculties do these? How are they so creative and awesome at the same time? We have few of the faculties that takes the core courses of MSJ covered and got what they had to say about their courses. We even got a former MSJ core course faculty’s opinions about this. Here are some of the questions that we have come up with to ask the faculties during our interviews. We researched on their background and the core courses a lot and came out with these questions: Q. How is MSJ different than the other departments? Q. Why are the core courses so important for the MSJ students? Q. As a faculty, how is your teaching method different than the others? Q. What do you expect from the MSJ students?

Moniruzzaman Shipu Sir at his office desk. Taken by Nafiul Haque.

First, we have talked with one of the main and ‘famous’ faculties, Moniruzzaman Shipu sir. He is known in ULAB not by only MSJ students but by the whole department because of his classic unique look. Not only his appearance is unique but even also his teaching style. He teaches the core course, Convergence Communication 1. He said that MSJ department is all about Media and its studies as the title says. He thinks that the students of MSJ came to MSJ because they want to know more about how media works around the world which is actually facts. While asked why the core courses are important. He answered with, “These courses are those courses that whichever major department you go to in the future, they will help in any way.” He also said how the concept for Photoshop from his core course can help a Public Relation course. That is how he is trying to help his students in the future by giving them the knowledge. Since every media is going digital now, he is trying to help the students in a digital way. How every student can connect with visual art with their work. The students have to know which audience to connect their visual work for, which is a main point for PR major department. Where you have to know your target audience so learning this from visual point of view is a good start. He became more interested when asked about his teaching method and how is it different than the others. He said, “I don’t know about others but I prefer my class to be more interactive. Active learning. Taking the course chapter and just explaining won’t do. If we all work together in it, then it is more easily remembered. And if we can make it more relatable then it is the best type.” Sir is different in every way because he doesn’t get bothered with students sitting with their legs up on the chair. He tells them to be comfortable in the class so they don’t get pressured by the studies. The thing he cares the most and want from the student is the time scheduling. To sir, time scheduling is the most important thing. He expects his student to have a good attitude throughout their future career because keeping the image well is the most beautiful installation art ever. Sir is the one responsible for the installation arts for the CI program.

Hiya Islam ma’am at her office desk. Taken by Arpan Nuel Thigidi. Second, we went to Hiya Islam ma’am, who is the faculty for Critical Thinking and Logic and Communication Technology. She is also one of the faculties that is unique in every way. She is here in MSJ to teach them about how appearance doesn’t matter if you are good. She believes that MSJ is the more creative department. Students and the faculties have more to interact and the CI program is a good way of bringing something new from the world to the students. There are friendly debates on her courses to let the students know both sides of the coin. Thus, making them already to think critically and to be creative. She jokingly says, “Mission & Vision.” Which is the quote given for the MSJ department. She is making sure the course is letting the students think differently. Her teaching method is different too. She takes debates and she loves hearing the other side of every story. She also takes outdoor classes few times. She believes anything can be connected with logic. She also interacts with the students after office hours which makes her very friendly in person too. She is more into discussion base, and loves reading essays. While asked if she could do something to change the teaching system in ULAB, she gave the most beautiful answer, “You can’t change the classroom without changing the society. I wish students and teachers lived in a society where they can talk about what they want or need to talk about freely.”

An outdoor class taken by Hiya Islam ma’am for her course. Taken by Wangkhem Thio.

Last but not the least, Kashfia Arif Ahmed ma’am! She is a former core course faculty of MSJ department. She taught English for Media and other courses. We wanted to know more about her since her teaching method were different too. She used to call each student to her office and ask what they like so she can learn more about them and bring out the best in them. She is now studying for PhD. in Canada but her heart is still here in ULAB with some of the MSJ students who did her core course. She said that working in ULAB was an experience.  It was the hardest thing she has ever done but the most interesting one. While asked about the core courses, she just thinks that the core courses need revision and to stop overlapping with one another because it is troublesome for the students. “Honestly, I just wanted to reach my students to think. We are condition from a very young age not to think and be sheep. I didn't want to teach sheep, I wanted to teach a whole menagerie and so I tailored my teaching methods to be discourse-oriented.” We all wanted to know what she thought about how the current MSJ students are doing right now. Her satisfying answer was that, “Once again, hard to answer since I can't gauge students' progress personally. But from what I see on social media and the departmental posts, it seems they are progressing well. The CI projects are still as interesting as they were and the topics too. Sometimes I have conversations with current students and what they want to do once they're done and the answers are always looking towards the future. That makes me hope that students are getting past their fears of the unknown and actually willing to take risks for their futures which is a great place to start. Other times, they are very lost and worried about where to go which can happen too. I think, in general, the current kids have a lot of potential and they just need to find the trigger to unlock it. But they also have a very twisted sense of entitlement which can hamper them if they don't address it properly. It's honestly a very mixed bag of a reaction.” Then she gave an evil laugh to end the interview.

From all these interviews, what we got is that they are different but deep inside, they are all the same just like the students and the soon to be students. The reason why we didn’t just decide to do a survey is because we wanted to get more personal for more effective words. We wanted the other students and the future students to know that these faculties are fun to do courses with. One thing that these 3 faculties talked about is the MSJ culture. It was interesting to see how all of them said the same thing. What is the MSJ culture? The MSJ culture is the diversity of all the different types of people coming together to bring out their unity. There are other faculties in MSJ that are unique and have a different teaching style too. But that is a story/campaign for another time.

Feature Article 2 Arrival of MSJ Students from Different Departments

University of Liberal Arts of Bangladesh (ULAB) is one of the well-known private university in Bangladesh. It has five departments BBA, CSE, EEE, DEH and MSJ. Among them ULAB is famous for its unique and most creative department ‘Media Studies and Journalism’ (MSJ). It is considered as a one of the most creative and unique department compare to any other university in our country. Now the question is why this department is unique and more creative? First let me give a total brief about MSJ department and its teaching method. ULAB’s MSJ department has three majors. Public Relations, Business Journalism and Digital Production. The most interesting thing about this department is ‘Curriculum Integration’ program. Each semester a theme is selected by our department based on that CI related courses perform different types of work to show their creativity in the exhibition and those works are count as our final project of the course. This includes making videos, doing campaign, photography, performance art, wall art etc. In this department faculties prioritize practical works more than theoretical. Now let’s talk about students of this department. We reached out to some of the faculties and students of MSJ department. This article is focused on students. Here we selected few students who came from other universities and changed their departments and took MSJ to study in ULAB.

Mashrur Ahmed Tayeef is a student of MSJ department in ULAB from batch 163. At first he was in BBA department. He was in BBA till 4th semester. We asked him few questions to know the reason why he changed his department. We asked him four questions and these were his answers: 1. Why did you change your department? A. “The reason I changed my department cause of constant bad grades from BBA, I was suffering a lot, getting frustrated and eventually depressed. The move was bit late I am glad that I switched over MSJ.” 2. Why choose MSJ? A. “I chose MSJ because it felt like a better option for me, since it has 3 different majors and the career possibilities looked a bit better.” 3. What do you think about students of MSJ department and also the teaching method of this department?   A. “I think the students are pretty chill and laid back, most of them seems friendly too, and the teaching methods are different than what I used to deal with. It is hands-on, practical and straight to the point. It is a bit tough for me but its slowly growing on me.” 4. What is your future plan after finishing undergraduate? A. “I haven’t thought about it that much, I just want to focus on finishing my undergraduate first.”

Arpan interviewing Tayeef in the campus lobby. Taken by Nafiul Haque.

Noor Ul Huda, he is also from same batch as ‘Tayeef’ ‘batch 163’. But he was in ‘North South University’ before he came to ‘ULAB’. Again we asked him four questions and this was his answers: 1. Why did you change your university and your department? A. My parents wanted me to be an engineer. But I had other plans. I always saw myself as someone who is not restricted to one field of concentration. From a very early age I had a knack for poetry and literature. I envisioned to walk along the lines of Edger Alen, Charles Bukowski, Pablo Neruda. Studying computer science was the last thing I wanted for myself. 2.  Why choose MSJ? A. Media Studies and Journalism has a vast area from experimenting to implementing in various genre within the industry of production and communication. So after I became a part of MSJ at ULAB, I saw myself indulging in various fields and it was always pushing me out of my comfort zone to make myself better from every aspect of media studies.   3. What do you think about students of MSJ department also teaching method? - Well, every individual is entitled to their personality and whether I like it or not, I had to walk with all sorts. Look, learning is never adequate when you have so much syllabus to cover in such a short time it depends how much you need to know and how much you’re willing to learn. Nothing is ever enough. 3. What is your future plan after finishing undergraduate? - Film school, writers retreat, café, post-graduation. 4. Tell us something about your previous university and your current university....... - My previous university was great. All my friends where there. I was having the time of my life but I always questioned myself “is this enough” I guess I am doing alright now. Lots of doors have opened for me and I am finally able to pursue my dreams.

Noor walking during an event. Taken by Wangkhem Thio.

Our next student is ‘Tanzeem Bashar’, ‘batch 171’ she was in CSE department. We asked her few different questions and these were her reaction to our questions: 1. How is MSJ life going right now for you? A. Everything is going as usual. It's good and sometimes it gets hard as well. 2. Since you changed from CSE to MSJ, what are some of the differences that you found between them? A. CSE is more based on theoretical much more than practical life. In MSJ, it is more practical. MSJ is all about creativity so far it seems. So studying in MSJ is easier but also made me work harder than before. The teachers complete the syllabus here in MSJ, which I have never seen in CSE. 3. So MSJ is more fun? A. Haha yes. Definitely.   4. What do you mean by creativity in MSJ? A. Well, creativity is to think of something different right? So I've seen that everyone in MSJ thinks differently due to their nature and everyone is doing well for bringing out their inner nature to put that into work. 5. Do you think that MSJ is going to help you in the future by far? A. MSJ is mostly about improving your hard skills and soft skills. I am a quiet person so it's hard for me to do something like public speaking but doing MSJ is helping me overcome that. I can now speak to anyone casually. I think this is a good skill for any job sector in the future for me.

The statements from each student differ from one another in their own way which is very interesting to see. We, at first, wanted to do a survey for the students who changed the department to MSJ but we wouldn’t have gotten these beautiful personal stories. Each student realizing how MSJ is not just theoretical concept study but to think critically in some of their soft skills is the main purpose for MSJ department. We wanted to know more about the students who came from other department instead of regular MSJ students because of knowing the hard and fun things they are facing so they can show the other students what it’s like from the other department.

Post campaign report Campaign overview: We wrote two articles for our campaign. One is focusing on students and another one is focused on faculties. Our main goal is to reach out to many people as possible, it does not matter if this involves people from outside ULAB or inside ULAB. We managed to take interviews of few faculties of ULAB and also the students of MSJ department. Key results: At first we wanted to take an interview of our formal ‘MSJ’ faculty ‘Tabassum Zaman’. She also agreed to give us permission to take her interview. But unfortunately, we couldn’t take her interview because the clash of timing of our class. Also since she is now ‘DEH’ faculty all her classes and her office is in campus ‘A’. So transportation from our main campus to ‘Dhanmondi’ campus was a big issue. Then we tried to take interview of our one of the senior faculty of ‘ULAB’ MSJ department ‘Mohammd Shazzad Hossain’. Unfortunately, by the time we reached out to him he was already on a holiday. But we managed to take interview of senior faculty of ‘ULAB’ MSJ department ‘Moniruzzaman Shipu’ sir. He was happy to give us his time, even though he was busy working for our upcoming ‘Curriculum Integration’ exhibition. Also we took interview of ‘Hiya Islam’ faculty of ‘ULAB’ MSJ department. She was as friendly as always and was happy to share time with us talking. And an online interview with ‘Kashfia Arif Ahmed’. A former MSJ faculty. And lastly we took interviews of students who moved MSJ department from another department and also who changed their university and studying MSJ in ‘ULAB’ at the moment. It was easier to take their interviews since all of them are our friends. Conclusion: In future while we will be doing campaign like this, first thing we will do is time management. Because for this campaign we couldn’t take interviews of two faculties that we planned before. Because we could not match the given time with our class time. Also we will try to find the gap that is missing from our articles. We will try to focus on the details which are missing from our articles. We did not include any budget plan for this campaign since all works are done inside campus. If necessary, we will include budget if it helps us to make our campaign more successful. Overall we will learn from what mistakes we did this time while doing this campaign and will focus on our mistakes and correct them in future campaign. Future Recommendations: If the future campaign project can start 2 weeks ahead instead of procrastinating and do delegation properly for those 2 weeks. It would be much better if they can find the faculties and the students during an event done by MSJ. Especially in a CI program. Find the communication gap from our campaign and purpose a new idea. Making sure that the faculties are available in due time. Research more on the interviewees and your campaign strategy. Maybe expand the campaign with MSJ clubs.

Learning Objective and Outcomes: We learned that delegation is the most important part in all 3 phases of working. During researching, we had to research about the idea more by dividing who is going to interview who and who is going to write the articles, proposal and the post evaluation. We decided to do qualitative research as a team which was very interesting. During the fieldwork, we learned to work well with each other. Like when to take the photo and when to interview together. We all had to be there at the same time so that was fun. In post-production, we kept on checking up on each other through social media and asked what to put in and what to skip out. We all gave moral support to each other time to time. Group Dynamics: As a group, we did our best to communicate with each other. We told that whatever we decide, we will stick with it no matter what. We decided who is going to do the field work and who is going to write and we organized our time through this. The work was delegated since the beginning of the campaign. Nafiul Haque did the photography while Kollol Ghosh did most of the interview. They researched when to interview the faculties and the students. Arpan did 2 interviews since he knew those students and he also helped with writing one article. Thio wrote one article and the post evaluation paper. Thio acted as the leader of the team and kept track on what the others are doing. Interviewee Dynamics: All the interviewees cooperated nicely and was happy to help. For Shipu sir, we met him in his office desk at Permanent campus. He was first excited to hear about the interview. He wanted to know more about what we were planning to do with the campaign. He gave us 15 minutes of his time which is more than what we asked. He was happy working with our group but he might have been tired since he was standing the whole time. For Hiya ma’am, we met her in her office desk at Permanent campus. She was first very nervous when we asked for her words. But later on, she was happy to help. She loved our topic and the campaign plan. She was very comfortable working with our group that she kept on talking for 20 minutes straight and we even went out of topic in few cases. For Kashfia ma’am, she was just confused the whole time but she was more than happy to help. We met her on Facebook online and she was ready to give her words after hearing our campaign plan. She was busy for some minutes but then she answered all the questions properly. She couldn’t stop talking for a long time too. She said more than what we wanted to know. For the students, they were just plain nervous and shy. But they were excited once they knew what we were aiming them for. We met all of them at Ulab Permanent Campus field. They were comfortable working with our group and they were a bit nervous with the photo being taken. From these observations, what we could have done better would be to get head start earlier. Because we were lucky we got these faculties in their office hours. We could have met up with Kashfia ma’am if we were earlier. We could have known more students along the way.

Learning and reflections: This project made me realized how important feature articles can be worked for a campaign. I shouldn’t have relied one whole feature article on my teammates because they messed it up so I should have communicated with them time to time and managed the work properly. I believe my interview questionnaire skills has improved and also picking the right person to interview went smooth and simple so I was proud of that.

[yourwannabekpopidol]

Project 12

Course code and name: MSJ11441 Advertising Project Name: TVC – The Story of Aurna Project Type: Advertising of any form Project Date: Spring 2021 Project Description: Our faculty asked us to make a TVC on the topic of fairness issue in today’s society. Project Objective: We had to make a TVC and understand the issue in our society. Project Justification: Through our project, we have come up with a TVC idea and had to work on it from scratch.

Video Title: Story of Aurna TVC

Video Link: https://www.youtube.com/watch?v=FeHk20_bxz8&ab_channel=ThioWangkhem

Proposal for the advertisement Group members: Syed Mustafizz (173012003), Wangkhem Thio (172012065) Medium: TVC Duration: Approx. 30 – 40 secs Targeted Audience: Middle class people of Bangladesh Visual plan: Our main protagonist will be a young female in her 20s, with a melanin skin tone. She will be happy most of the time and she will feel secured with her appearance. She will show success in her career and continue to be happy during her work hours with her colleagues. She will be shown thriving in her career and personal life without being discriminated because of her skin tone. Finally, at the end, all this will be shown as an imagination. And we will ask our viewers that if this plot will be too good to be true and we can make this plot happen in real life if we all change our point of view. That person should not be judged with their skin tone or appearance but their characters.

Supporting research data: We as a nation are quite fussy and picky about the skin tune of the people we interact with. Often we find ourselves guilty of discriminating people based on their appearance, mostly for their skin tones. This discrimination based on the skin tone is called Colorism. This bigotry act of discrimination has been a cornerstone of Bangladeshi society for ages now. Dark girls and boys may experience negative comments about their skin color from their own parents, relatives, friends and random people in the streets, thereby being constantly reminded that according to mainstream perceptions in society they are not considered beautiful (Jensen, 2020). There is another short film from India where the severities of colorism are depicted in a compelling way through an animation (What Is Your Brown Number? 2021). We could not stop ourselves from mentioning the animation as it has inspired us to make our forth coming animation. References: K.B.J. (2020). Colorism in Bangladeshi Society. Focus on Geography. http://www.focusongeography.org/publications/articles/bangladeshi/index.html

What Is Your Brown Number? (2021, February 14). [Video]. Award Winning Short Film | What Is Your Brown Number? | Studio Eeksaurus. https://www.youtube.com/watch?v=lhRM23EizwM

Working plan: Since shooting outdoors is discouraged, we will be doing this TVC in still image animation. We shall draw our characters by free hand or computer then we shall convert those images into slow motion animation and there will be a maximum of 8 images in total. We will put a voice over narration in Bangla and we will put subtitles in English. Concept: We can do this topic which is completely based on imagination. Our appeals can be the opposite to fear of social acceptance and esteem. Like the fear can be imagined when we show the differences, and that is how we shall persuade or inform the message.

Learnings and reflections: I have learned to work on my animation and video making skills. I improved on communicating with my team for better team management. If the team members could have met, the work would have been done much easier but now we learned how to improvised staying at home.

[yourwannabekpopidol]

Project 11

Course code and name: MSJ 11241 Interpersonal and Intercultural Communication Project Name: Understanding of the Iceberg Concept of Culture Project Type: Cultural Reflection Paper Project Date: Summer 2019 Project Description: As part of my MSJ1141 course, I was assigned to write a term paper on Understanding of the Iceberg Concept of Culture. My main reference for the paper was from a journal publication by Lily Aasaratnam-Smith on intercultural communication. Intercultural communication is important in modern workspaces, because globalization brought a multitude of cultures under one roof. To manage a fair and efficient workspace, intercultural communication should be a priority.   To navigate the murky waters of multicultural workspaces, in 1976 Edward T Hall developed the Iceberg Concept of Culture. According to this concept, 90% of a culture remains hidden and only 10% is visible. To better understand the cultures around us, we must try to understand the cultures better, and dive beyond the visible parts of the culture. The iceberg model can help to manage an efficient workspace that is comprised of many different cultures. Under the modern globalization push forward, this concern is a necessary and relevant one.

Project Justification: Intercultural communication is an extremely relevant concept in current times. Even third world countries like Bangladesh now house a wide variety of ethnicities on its regular workspaces. Managing an efficient workspace while trying to go beyond the cultural barriers is quite a chore. The topic is important to shed the cultural barriers and maintain an efficient channel of intercultural communication.

Intercultural Communication is challenging. It is more so when working in an environment where there are many people from different cultural backgrounds. In your own words, describe how one can use the iceberg concept of culture to better understand and cooperate with one another and create a synergistic work environment.

You should discuss in detail how all three levels of this concept can better the communication process.

Intercultural communication refers to the effects on communication behavior, when different cultures interact together. Hence, one way of viewing intercultural communication is as communication that unfolds in symbolic intercultural spaces. (Arasaratnam, 2013:48) The importance of workplace intercultural communication plays a very important role and cannot be compromised as it helps in successfully functioning the organization and affects the final outcome. Due to globalization an organization tends to have a blend of different cultures because individuals from different cultural backgrounds work together under one roof. And these varieties of cultures affect the behaviour and values of the employees, including how an individual copes with the environment. How they answer to seniors, to colleagues and to juniors, are all determined by the culture they have been born and brought up in. Their attitude and understanding about their surroundings also depends on that. That’s why their pattern of communication varies and their concept of formality and informality is also different. This, sometimes can become challenging as one culture is different from another. For example, in the western culture, in some organizations it is alright to address superiors by their first name. However, in our country, addressing by the name is not only just informal but also rude. So, a superior must be addressed as either ‘Sir’ or ‘Ma’am’. This difference of cultural practice also lies within the country, from one region to another. Because of different regional cultures. As popular cultural practice of one region may not be acknowledged and or appreciated by another. There are six common barriers which make intercultural communication within two or more people difficult. Even the employees of an organization face these issues once in a while, especially when they are newly recruited. These are: 1. Anxiety 2. Assuming similarity instead of difference 3. Ethnocentrism 4. Stereotypes and Prejudice 5. Nonverbal misinterpretation and 6. Language problems. To overcome these barriers an individual at first needs to understand the concept of culture. Although it is not an easy shift, as an individual need to adapt, innovate and think out of the box to overcome such difficulty. However, if s/he better understands the issue, identifies the root causes, and focuses on resolving the cause then the rest of the task will be easy. For this reason, to understand this complex problem one must understand and adopt the Iceberg Model of Culture which is a tool to discover patterns of behaviour. The Cultural Iceberg Model was developed by Anthropologist Edward T.Hall, in the year 1970. This model is considered to be an analogy for cultural codes that may prevail within any society.  In this model he compared ‘culture’ with an ‘iceberg’. Because only 10% of the iceberg is visible to us, whereas 90% of it remains hidden underwater. Similarly, culture has its own visible and invisible parts. The visible part of culture is like the tip of the iceberg. It is known as the ‘surface culture’ and it consists of the way we live and interact with each other, the traditions we follow, food,art, music,games and attires that we wear.   The invisible part consists of our preference, opinions, values, beliefs and value systems. Which is known as shallow culture and deep culture. These are the ones which determine the behaviour that is visible to us. So, understanding these 3 parts of the iceberg can act like a tool to understand the complex situation by changing aspects of behaviour that may not be visible but are still important. The very first step that needs to be followed while using the ‘iceberg model’ is to focus on the surface cultural practices of an individual. For example: understanding the food habits, dressing style, lifestyle and the way of greeting, etc. This will help to understand the variation in cultural practices and helps one develop a deeper understanding of people, both in personal and professional life. This will create a comfortable environment and will help to avoid awkward interactions. This may also create common ground for individuals to start their communication.   Secondly, if we follow the ‘iceberg model’ of culture furthermore, we will know that behaviors often tend to follow a pattern. So, understanding shallow cultures can help us find patterns that can make it easier to work together and deal with issues to bring a change. It will also be helpful to observe the facial expressions, body language, sense of time, personal space and attitudes of other cultures and communities. In this way, looking for unseen patterns can lead us to the root of a problem so that finding a solution can be easier. Finally, for bringing a larger extent change in the workplace or even in any other institution one must understand the deep culture of individuals. Because all of us have our own unconscious rules, values or beliefs that are intensely connected to us. And when someone disrupts these rules, values or beliefs, it can lead us to negative emotions like stress, anxiety and frustration. So to build a healthy professional working environment we should try to understand the components of deep culture of an individual. And we should try not to touch anyone’s deep cultural emotions rather we should try to understand and respect them. This will help us to know about different cultures deeply and will increase our level of acceptance. And not only that it will also develop us into better individuals. To summarize, cultural differences can often lead to miscommunication or poor communication while working in a culturally diverse organization. However, the ‘iceberg model’ can help us overcome these challenges and create a synergistic work environment. Because by understanding the cultural iceberg theory, we can identify the root cause of an issue and can work on it directly, allowing us to understand and transform human behaviour, to achieve long-term and sustainable communication processes within the workplace.  

Reference: Arasaratnam, L. A. (2013). Intercultural communication competence. In A. Kurylo (Ed.), Intercultural communication: Representation and construction of culture (Chap 3, pp. 47-68). Los Angeles, CA: SAGE Publications.

Learnings and reflections: I myself am a member of the minority, I am a Manipuri. I face challenges quite often in my life because I don’t look the same as the majority of Bangladeshis, or sound the same. It took quite a while for me to successfully maintain professional and personal relationships with people from different cultures. This project topic taught me to be more adept at navigating life as a Manipuri person. I learned to research more efficiently and write precise term papers on any given topic.

[yourwannabekpopidol]

Project 10

Course code and name: MSJ11346 Speech Writing and Public Speaking

Project Name: Speech Writing

Project Date: Spring 2020

Project Description: Our faculty gave us a project which was speech writing and presenting on it. I wrote speech on special occasion. I wrote it down in a way it was meant to be for acting out which we had to. The duration was like 5 to 7 minutes.

Project Objective: We had to write our own speeches and present on it by acting so we had to deliver a strong speech to the audience. Project Justification: No video since it was a presentation. But the speech had to be written according to the duration of the presentation. I tried to keep my speech on point to the topic and short.

SPEECH TYPE: Special Occasion Speech (Communication Apprehensive) SPEECH TITLE: War Ready Speech

Attention, soldiers. I am the new commander in charge here. If you guys don’t know me, I am Wangkhem Thio of the Armed Forces unit. Previous officer was shifted to the north location due to the bombings last week. First off, I know I have a bit of a dead voice so excuse that for me. The weather has not been nice lately but we got to do what we got to do, right? I won’t keep you guys long here so let me just get to this straight. I got bad news. I am not happy either. But the enemies are coming closer and this time, I do not want to believe it but they got the closest of us. I got the brief details on my board right here but we will get on that in a bit later. Before that, I just want to let you all know that I was ordered to give you guys a speech for preparing a war against the enemies across the sea. More like a long useless battle cry for me. You guys might not believe me but this is the worst part for me to do because it never ends up properly or the way I want it to. Most of you guys are young and not lived to your fullest yet and I can’t even ensure you that everything will be alright. I joined military to attain peace, not to lose my own. Not to lose my comrades. But I did. We all did. So, am going to say this last time, I know that you all have come here by your own will and not forced so what say, we give it our all while we are at it!

To the main point, you all know the terrible news now, we are being ordered to raise an attack from the south. It is supposed to be anonymous and stealthy so be prepared for anything. By anything, I mean ANYTHING. We don’t want to make a mistake after what happened to the north base. Wait, you guys don’t know what happened to the north base? There was a spy inside the base and set off the bombs right before flying back. It was a great tragedy for us. Made us seem so stupid. So this morning, the order came in to strike the enemy’s base from behind. It will be very tactical and I have made plans for the operation from the start to the end. Yes, we will be getting supplies for ammos and equipment later on. We still don’t know if the spy will be there at their base or not so that’s what I meant by being anonymous. The base that we will be going for is not just a base. It’s their military base for their tools and equipment. So first, we will get a helicopter and a submarine. We distract them with the helicopter first with this exact location code and get back as soon as we get their attention. Then around 40 soldiers in the submarine, goes to the back of the base and spawn there. Take a minute for my order. Prepare your weapons and tools. Then you see any weapons – RPGs, Grozas and Rifles? You take them all out slowly to the submarine. Shoot anyone on target. Any person standing over there is no association of ours. Blow them to Hell if must. Then we send in the helicopter with 8 shooters. We take the bases out and we wait there until we get a direct order from the man himself. I will be joining in at the 2nd round of the copter. This must be nothing to you guys but do keep the commie close. We can get any orders any time. Now, here are the counter acts. You see anything moving, shoot it to pieces or go near a comrade. If any trees start moving somehow, try to run away from that place. Just kidding. Any questions?

I know that we keep on saying to people that violence is never the answer but they are the ones who declared the war on us. They brought this on themselves knowing what would happen. Don’t try to think of this as any other way. We are just protectors of our land. This is still hard for me to lead you guys on something horrendous but an order is an order. I usually don’t get nervous while giving a speech to other people but this is different. Communication Apprehensive much? This is the most mental pressure that anyone can get during a speech and it sucks, I know. I am just doing my part and trying to be as humane as possible for you. Make sure you don’t lose your way over this mess. I mean not to be traumatized by anything. Let’s just get this war over with and have cocktail by the beach. Get freshen up, be ready in 30. At ease!

Learning and outcomes (Self-reflection): I have improved on my writing and public speaking skills. I have learned to be confident on what I do especially when I would be standing on a crowd and speaking to everyone.

[yourwannabekpopidol]

Project 9

Course Code and Name: MSJ11345 Created Private Media Project Name: Stop Spreading Rumors Project Type: PSA/Corporate Video Project Date: Fall 2020 Project Description: Our faculty asked us to make a PSA for the final project. We had to create a concept of a PSA for an organization. I chose BRAC. It was a PSA on animal wellbeing since BRAC cares about the society. Project Objective: We got to create a PSA for an issue that people has to be aware about. Project Justification: Due to Covid, it was hard to record and film the PSA. This was mostly a group project, but I preferred to do it alone. I took some help from a friend for editing. I got the message clear and named the title in Bangla.

Title: ‘সকল প্রাণই মূল্যবান’ - PSA Video link: https://www.youtube.com/watch?v=aDwLeXvJ1qE&ab_channel=ThioWangkhem Concept: This PSA is a story of a girl and her street dogs. This story takes place just outside of a city and the girl always goes there with food in her bag. There is a tea stall place where the dog resides. The girl has an uncle there who is a guard of a facility there. He goes there for some tea or smoke. She goes to greet him first then she goes to her dogs to treat them. There would be 3 days in total. The same thing will happen for the second day too. But during the third, she won’t be able to find any of her dogs. When she asks the guard, he will tell her that some people came and took them away. She will seem to be very upset and leave the food on that spot where they used to eat.

Learning and outcomes (Self-reflection): From this project, I have improved on my video making and idea creativity skills. I wrote the script and worked on the story board. I have improved on my time management. I have knowledge on PSA now.

[yourwannabekpopidol]

Project 8

Course code and name: MSJ11343 Media Relations Project Name: Crisis Communication Plan (Group) Project Date: Summer 2020 Project Description: Our faculty assigned us a crisis communication plan and it was a group project. We had to work on a crisis communication plan with press release in the process on KFC. We chose this because they went through a crisis long time back. Project Justification: This project made me realized how strong a PR stunt can be and how important a crisis communication plan is for PR. I had to work in a team and I worked on the poster designing and helped press release writing.

Submitted by Atihar Autonu – 182012045 | C. M. Farzana Akther - 182012031 Sharon Hazra – 182012032 | Shumsul Islam - 182012029 Wangkhem Thonglen - 172012065

Date Submitted: 07.10.2020

Group’s name: British Accent Boy Communications Crisis Communication Plan   Overview

The crisis scenario we’re facing is as follows: KFC had to shut down more than half of its 900 outlets in the UK due to a shortage of chicken. Fans of KFC are understandably very upset about the incident. There has been severe backlash on multiple social media channels. The press has been having a field day with the news that a restaurant chain specializing in fried chicken, has run out of chicken. Mainstream media and social media are capitalizing on the irony of situation. This incident involving the large-scale shutdown occurred after KFC made the switch from their previous delivery company to DHL. According to DHL, the deliveries weren’t made properly due to operational issues on their end. Crisis communication to us is simply defined as the communication process through which we address a crisis scenario. To us, it’s taking the ethical approach in identifying what went wrong, analyzing the reactions from concerned audiences and devising a strategic communication plan to minimize damage and obtain the optimal results. Our crisis communication plan will be centered around accomplishing one task – to change the narrative, which in turn will work towards rebuilding KFC’s brand reputation with the concerned audience as well as developing consumer trust.

Purpose

As mentioned previously, the purpose of our crisis communication plan is to change the narrative. The crisis communication plan has been devised with the clear goal of placating disgruntled consumers and earning back their trust. We’ll be utilizing the media’s current stance towards KFC and the backlash the brand is facing. The goal will be to have KFC laugh alongside the media and the consumers at the no-chicken situation, instead of being laughed at. This will be accomplished through a sincere apology to the concerned stake holders and humorous self-depreciating posts (mostly memes) through strategic media channels. All the while we will be constantly pushing the idea that KFC is standing firm in its promise to ensure quality above all, and will maintain absolute transparency in regards to any development in the coming weeks. In addition, the concerned stakeholders will be assured that such an event will not occur again.

Objectives The objectives of the crisis communication plan are as follows: • Change the narrative. • Restore KFC’s brand image through the stipulation of quality above all and the brand’s dedication to its customers. • Regain primary audience’s trust and their faith in the brand through admittance of fault, and the dissemination of crisis messages specifically crafted for the primary audience. • Maintain transparency with concerned stakeholders in regards to the events that led to the crisis and measures being taken to ensure that such a crisis never occurs again. • Assess the crisis management efforts and devise a contingency plan in case of future crises.

Procedures The crisis communication plan sees the formation of two teams. Both teams will be in constant communication with each other, and will be under the purview of the Crisis Command Center Manager. One team will be dedicated to addressing the crisis through social media channels. This would involve creating and disseminating appropriate crisis messages, addressing inquiries and concerns of the consumers. The team will be conducting short term evaluations every three days and adapt to any changes that may occur. The other team will be dedicated to addressing the crisis through the press. The team will monitor members of the press and identify the channels through which the dissemination of the crisis message will have the greatest effect, as well as monitoring the attitudes of the members of the press towards KFC during this crisis. The team will also be involved in coaching the selected spokesperson on the stance KFC is to take and the specific message the plan calls for to be disseminated. The spokesperson will be taking a more formal approach in addressing the media, but will maintain the same transparency and promise of quality that KFC is known for. Lastly, selected members from both teams, alongside the Crisis Command Center Manager, will be in touch with DHL’s crisis communication team to ensure that both KFC and DHL are taking a non-conflicting stance, if not a similar one.

Response The target audience range from the young to young adults. This demographic is characterized to be laid-back, hip and trendy. The socio-economic status of the target audience ranges from lower-middle to upper-middle class. Given the nature of this audience, the crisis communication plan calls for a more informal and laid-back crisis message to be disseminated. The channels we’ll be employing to reach the target audience are as follows: • Social Media: Facebook, Twitter, YouTube, TikTok, Instagram and Reddit. • News Outlets: BBC News, The Guardian, The Telegraph, The Independent, Daily Mirror, Daily Express. • Events: Press conference to be held at the Hilton London Olympia in Kensington, London on 21st February, 28. In addition, other speaking opportunities will be explored. As we’ve previously established, the KFC spokesperson will formally address the crisis – remaining fully transparent and they will admit that KFC was at fault here, and that every measure is being taken to rectify the current situation. They’ll go on to reaffirm that KFC values quality above all and every step is being taken to ensure that such an event never occurs again.

Crisis Scenarios: 14 Point Checklist and Takeaways I. Yes, we understand what has happened. A crisis situation developed, when due to operational problems that DHL faced, delivery of raw materials to KFC outlets all over UK were interrupted and/or incomplete. Due to the lack of chicken, over half the KFC outlets in the UK had to be temporarily closed, which left consumers frustrated as they were unable to get their fried chicken fix. Moreover, the press is also taking advantage of the irony of the situation. II. Yes, everyone on the crisis team has been made aware of the crisis situation and have already been assigned to their respective teams. III. Yes, we’ve prepared a holding statement: “Due to problems we’re facing with the delivery of raw materials to the KFC branches we’ve decided to close the branches temporarily. We value quality above all, so we don’t believe it fair to keep a branch open when we’re unable to serve what we’re known for. We’re doing our absolute best to ensure that we’re able to reopen the branches at the earliest possible time. We’ll keep you updated of any developments.” IV. Yes, we are logging media interest. We are keeping track of all the positive and negative press we’re getting on print media, digital news media and social media. In addition, we’re keeping track of all the branches that are generating the most amount of interest, and furthering our recommendations to KFC management, to focus on reopening those branches first. V. Yes, DHL is involved in this crisis. Our crisis management teams are already in touch with their communications personnel, and we’re already working towards formulating a joint statement addressing the cause of the crisis. VI. Yes, we are ensuring a free flow of information. We are constantly in communication with members of the press and consumer base. We are keeping to the plan by being absolutely transparent and honest in addressing our customers. The stakeholders are being kept up to date on any new development. VII. Through the crisis communication plan, we’re showing that KFC cares about delivering quality to its customers. In addition, we’ve recommended for every franchise outlet to pay keep paying the employee wages during this time of closure, and the main branches are already doing so. In admitting KFC is at fault, the brand is showing responsibility towards its stakeholders, and the transparency we’re employing at every stage only further amplifies that. VIII. Yes, for our spokesperson we’ve chosen Jenny Packwood, Head of Brand Engagement at KFC UK and Ireland. IX. Yes, we believe a local spokesperson will greatly aid our cause. We’re currently identifying influential locals who we’ll be looking to recruit. X. The crisis blew up on all social media platforms. This ranges from Facebook statuses complaining about closed outlets to YouTubers filming videos about the situation. However, the most responses we’re seeing are on twitter, divided between frustrated customers and others who are enjoying the irony of the situation. #ChikenGate started trending on twitter as well. The crisis story was hitting full speed on Reddit, with 10,000 upvotes on one of the first post about it. It was even reported that police are asking people to stop calling to report the missing chicken. Yes, we are monitoring it and, in the short term, we are trying to reach out and address concerns that go viral. For the long term, we’re sending recommendations to KFC as to which branches opening up would aid the most with public opinion. XI. There will be a press conference held at the Hilton London Olympia in Kensington, London at 11:30 am on 21st February, 2018. XII. Yes, we are not only having people monitor and reply on social media pages 24/7, we’ve also opened up a 24/7 hotline. XIII. Internal communication is vital during a crisis like this. Three members of the crisis management team have been assigned to make sure there’s a clear flow of communication between every branch of KFC and the headquarters right now. XIV. Most importantly, we’ve learned that KFC requires an airtight contingency plan in case of a crisis. We’ve made recommendations to KFC to utilize multiple delivery options in the future. Stakeholder opinion can make or break a brand and as such the brand needs to be able to hold itself accountable to them, while maintaining honesty and transparency.

2. Statements and Communications

Letter to the Stakeholders:

This letter to the stakeholders will be published on social media platforms and will be placed as ad on select newspapers:

Dear All,

We were so close, how’ve we drifted so far apart? Is chicken the only thing you saw in us?! Don’t answer that. Jokes aside, we understand how frustrated you guys are right now; we’re right there with you. The current state of things is far from ideal. Trust us when we say, we’re doing absolutely everything in our power to make sure things go back to normal ASAP.

Our thanks go out to all the KFC team members, and our partners for working tirelessly to guide us out of this situation. With their efforts we are steadily opening up outlets again, so you’ll soon be able to satisfy that fried chicken craving.

Our sincerest gratitude for staying with us. We’re truly sorry.

Yours truly, The KFC UK Family   Press Release:

KFC: Addressing the Chicken Shortage and Store Closures

21st February, 2018: KFC spokesperson, Jenny Packwood, addressed the chicken shortage and store closures during a press conference that took place today at 11:30 am, at the Hilton London Olympia in Kensington, London.

As of the 17th of February, KFC outlets in the UK ran out of fried chicken, leading to the closure of over 600 outlets. This happened as a result of operational problems faced by DHL, KFC’s new delivery partner. These problems arose when trying to get fresh chicken to over 900 outlets all over the UK. Jenny said, “We believe in delivering quality at KFC, and so opening our outlets without fresh chicken was never really an option for us”. She went on to say that KFC takes responsibility for the situation right now and asks that the customers of KFC bear with the situation a bit longer, “The amazing people working with KFC, and our partners, are working tirelessly to make sure the outlets open as soon as possible. We’d like to thank them for all they’ve done and thank our beloved customers as well for their understanding and patience”.

The conference ended with a Q/A session where Jenny Packwood addressed questions from members of the press. When asked as to the timeline for reopening of the KFC outlets, she answered, “Opening the outlets are the top priority right now, and we’re already well on our way with more and more outlets open every day. We hope to have them all open and serving delicious fried chicken very soon”.

About KFC:

KFC, short for Kentucky Fried Chicken, is an American fast-food chain specialized in fried chicken. It’s the world’s second-largest restaurant chain with outlets all over the globe.

About DHL:

DHL, short for Dalsey, Hillblom and Lynn), International GmbH is a German courier, parcel and express mail service. It’s business unit, DHL Supply Chain, is the global leader in supply chain management.

Press Contact:

Atihar Autonu Email: [email protected] Phone: [phone]

Social Media Post:

Caption: We’ll own up to it, this is absolutely on us. Believe us when we say that nothing causes us more misery than the knowledge that we can’t help you guys get your fried chicken fix.

We’re working tirelessly to make sure we have fresh chicken available ASAP. In fact, we have already started opening up KFC outlets all over UK!

Just hang on a little longer, we’re almost there. #ChickenGate #FreeTheChicken #OutletsOpening #KFC Learning and outcomes (Self-reflection): I have learned what exactly is a crisis communication plan and how this can come useful in my future career. I have improved my writing skills on press release and improved my poster making skill. I improved my teamwork skill as well.

[yourwannabekpopidol]

Project 7

Course code and name: MSJ11342 Public Relations Research Project Name: Publicizing Video Games in Bangladesh Project Type: Research Paper Project Date: Summer 2019 Project Description:  As part of our public relations course, we decided to write our final thesis on publicizing video games. Not all video games can be considered E-sports. The participatory competitive games are the one termed as E-sports, and our aim is to place E-sports under the umbrella term of traditional sports. In the first part of the thesis, we defined the terms of E-sports and how it is related to the PR workplace. We reviewed various articles and journals to show how PR can be used to boost the ever growing market. We focused our research on Bangladeshi gaming places, like the Toggi. In recent years there has been a boom in Bangladeshi gamer space, our research intended to show an efficient way for PR experts to navigate it. We showed the relevant data of gamers and how they interact in public gaming spaces. Project Objective: Project Justification: In recent years E-sports has become a billion-dollar industry. PR professionals always need to stay relevant to the market. Our purpose of choosing the E-sports section was precisely that, we wanted to create new ventures for the PR experts. As one of the fastest growing markets of this century, E-sports has huge potential. The PR experts can benefit greatly from the expanding market.

Publicizing Video Games in Bangladesh

Students Name & ID:         Wangkhem Thonglen Thio - 172012065 Arpan Nuel Thigidi - 163012035 Maimuna Sauda - 163012004

Degree: Undergraduate Supervisor: Ashfara Haque Submission Date: September 1, 2019 Table of Contents                                                                                                                                                         Subject                                                                                                                                      Page   Abstract ------------------------------------------------------------------------------------------------------ 3 Chapter 1 Introduction ------------------------------------------------------------------------------------------------- 5 Research Question(s) ------------------------------------------------------------------------------------ 5-6 Operational Definitions --------------------------------------------------------------------------------- 6-7 Chapter 2 Literature Review ----------------------------------------------------------------------------------------8-9 Chapter 3 Theoretical Framework ---------------------------------------------------------------------------------- 10 Methodologies ------------------------------------------------------------------------------------------10-11 Chapter 4 Instruments or Materials -------------------------------------------------------------------------------- 12 Procedure ----------------------------------------------------------------------------------------------------12 Data Analysis -----------------------------------------------------------------------------------------------13 Discussion & Findings---------------------------------------------------------------------------------13-15 Chapter 5 Limitations --------------------------------------------------------------------------------------------------16 Conclusion---------------------------------------------------------------------------------------------------16 References ---------------------------------------------------------------------------------------------------17

Abstract

This research will investigate and explore the upcoming gaming industry being set up in an underdeveloped country like Bangladesh. This study will examine the effectiveness of video games and how the public relation’s internal communication style is doing to make good images of video games in Bangladesh. Good images, because video games are quite known to the old generation as violence and time waste. So, this research will reveal the relation of the public and video games and how it was publicized before and hopefully give more ways to publicize it better by educating the public about the video games. The rise of the video games worldwide in many different platforms is the main reason for this research. This study will prove that there is an increase rate of youth gamers in Bangladesh. The main focus of this study would be the country being an underdeveloped country handling this rate through public relation communications. This research will indeed cover the different platforms coming to Bangladesh like E-sports LAN tournaments and Virtual Reality. Through qualitative research, we focus on a specific group like school students who can afford a computer and observe. We case-studied the previous gaming events that took place in Bangladesh and observed the amount of students coming every year. Through an interview with a Bangladeshi upcoming gamer who went international for tournaments, the study showed the changes Bangladesh needs to have to compete with other countries. After completing this research, people of Bangladesh would understand the good and the bad sides of video games and how to publicize video games in an educative way. The focus is to make a good impact on the youth to understand that it is just a game and it shouldn’t change their principles. The significant theoretical and practical implications of the findings are discussed.

Key Words

Video Game Public Relations Gaming Platforms Toxicity and Violence Gaming Career Gaming Tournaments

Acknowledgement

First, we would like to thank our university (ULAB) for giving us the opportunity to work on such a rare research like this one. We would also like to thank our faculty Ashfara Haque for leading us the whole time being, without her it would have been impossible to work on it as there has hardly being any research based on publicizing gaming in a developing country like Bangladesh. Our respectful madam has given us a huge support and guidelines from her expertise to make this research come true In the beginning, it was beyond thinking if we could make it through or not as there has been hardly made any research related to this topic. However, mam did not give up on us. She was there to fix any kind of problem which occurred during our work. She even gave us a lot of references and how to write it in proper ways to build a good research proposal. Her guidelines have made our research complete.

Chapter 1

Introduction First, we need to understand the concept of E-sports. Not all video games can be considered as a E-sports. Competitive games like CS:GO, Dota 2, Rainbow six siege are the most popular E-sports games. As a PR person, we need to find our audiences to figure out of which class of people play these types of games. Obviously, the majority is young people. Therefore, what developers can do is, they can start booth camping in universities and other institutions to make gaming events where students can participate based on their favourite games. Gaming has always been a negative side for parents these days as they only know it's a waste of time. However, it's not a lie for most of the games. According to a study, playing games can help us reduce stress and also keeps our brain sharp to work more strategically. Most people in our country play video games just for fun and out of boredom. Therefore, video gaming addiction is a very serious problem as it is time consumable and sometimes a bit toxic for us. So, what can a PR person do to solve this issue? In 2017, a big gaming event occurred during December, called a Bangladesh gaming expo 2017 including some special features with gaming competition. Most interesting part was game-project showcasing, where game developers developed their game by staying there for 3 days. Besides, there was some cool gaming features like VR (Virtual Reality) gaming which is so far the biggest VR gaming in the world. That was the last time this gaming expo held in our country. So, if we want to arrange this type of event again in the future, we need to add some more interesting ideas along with gaming competition. The youth in Bangladesh will soon reach a certain age of wanting to play games. And soon enough, they will find out about gaming careers. The rise of gamers in Bangladesh will definitely increase so more events will be organized by many organizations from here or outer country. And recently, there has been many toxicities around the gaming community of Bangladesh. A fight broke out in the Dota 2 Bidding Tournament Finals. This research took that as a main reason to study and continue for this topic. Thus, why this research is very important for the study of publics and the organizers. The purpose of this study is to bring a clear path for the PR organizers in Bangladesh in the near future. This research will expect to achieve less toxicity and violence revolving around the gamers and the society can finally accept it as other countries do. The problems and the case studies will be stated briefly in the entire research paper.

Research Question(s) VR Gaming, E-sports tournaments are big names in the gaming world. In the midst of chaos and dreams, a society will always have to disagree to agree on something. Gaming is also the future and also an addiction to everyone. So the research question is to state the initial purpose of gaming to the public. How can a PR organize or campaign an event based on gaming when it’s considered toxic by the society? And since E-sports is going huge, it’s no doubt, hitting Bangladesh won’t be long. How can an underdeveloped country like Bangladesh take on a huge thing like E-sports tournament?

Operational Definitions Entertainment Software Association (ESA): The Entertainment Software Association (ESA) is where the major players of the video game industry work together to support the bright future of video games. Personal computer (PC): Personal computer is the most used platform for video gaming. Competitive Intelligence Unit (CIU): Competitive intelligence (CI) is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in strategic decision making for an organization. Phi Delta Kappa international (PDK): Phi Delta Kappa International is a US professional organization for educators. Its main office is in Arlington, Virginia. It was founded on Virtual Reality (VR): The definition of virtual reality comes, naturally, from the definitions for both ‘virtual’ and ‘reality’. The definition of ‘virtual’ is near and reality is what we experience as human beings. So the term ‘virtual reality’ basically means ‘near-reality’. This could, of course, mean anything but it usually refers to a specific type of reality emulation. E-Sports (Electronic Sports): E-Sports is basically competitive video gaming competition and it is nowadays considered as most popular indoor sports. DOTA-2 (Defense of the Ancients): Dota-2 is the most popular E-Sports game around the world and has the biggest E-Sports events every year with large amount of prize pool. Ultimate Fun Factory Limited: Ultimate Fun Factory is currently the biggest gaming zone in our country. Also it is South East Asia’s biggest vertical gaming zone. Bashundhara City: Bashundhara City is one of the largest shopping mall in our country and most popular in Dhaka.

Chapter 2

Literature Review Entertainment Software Association (ESA): More than 166 million, US adults play video games. Their r analysis showed that 90% of American parents consider the games their children play, 75% of Americans have at least one gamer in their household. Among them, more than half use smartphones, 52% use PC and 49% is dedicated game console. Furthermore, it showed that 79% gamers believe it provides mental stimulation and 78% believe games provide relaxation and stress relief.

Hugo Juarez (Relaciones Públicas)- The evolution of Public Relations for the video game industry in Mexico. El Horizonte in Mexico has reported in a survey that there are 68.7 million Mexican gamers (at the end of 2017), which shows that it has increased for about 15.1% compared to the previous year including all types of gamers, from casual to hardcore, with smartphones the main access to the titles. The CIU said that the country’s national gamers choose Microsoft, with its Xbox, followed by PlayStation (Sony) and Nintendo.

Author,Juan Carrillo Marqueta and Ana Sebastian Morillas (Mexico)- Marketing Hero. Las herramientas, comerciales de los videojuegos, “The letter goals can be divided into permanent and conjunctural’’ - Generally, they are used to communicating call a video game console brand (Xbox, PlayStation, Switch), or a particular production house (Capcom, Nintendo, Electronic Arts, Square Enix). They seek to generate a permanence in the consumers' minds. They want to create positive brand judgments in the press. Unlike the permanent, these serve to promote the image of a video game or new console. They focus on describing the particular characteristics of that title or console. They seek to generate direct sales. Over the years, the amount of advertisements in popular video games has increased.

US researcher Peter G. Lindmark (2011), Cleveland State University - “A Content Analysis of Advertising in Popular Video" - Game production costs have skyrocketed in recent years. Call of Duty: Modern Warfare 2, for example, cost between $40 and $50 million to produce, with a total budget of $200 million including advertising and marketing (Fritz, 2009). With the costs going up to produce video games due to the increase in, technological realism, along with the desire to reproduce reality down to ads in certain genres (such as sports games), reliance on an ad-based model, seems like a logical step for the industry which can help offset production and marketing costs." Games” Aaqib Hasib (2018), The Daily Star (Bangladesh) - A Beginner’s Guide to Competitive Gaming in Bangladesh - “Offline games are abundant, and what excites the masses now are online multiplayer games. While the Western World has embraced esports, even after an initial reluctance to do so, here in Bangladesh there is no proper esport scene. That is to imply, that while competitive gaming exists in Bangladesh, there are no Electronic Sports League (ESL) or “The International” level tournaments taking place here.”

The similarities from the recorded studies were that all the games are increasing alongside the people. An increase of people playing games in every country. The involvement of earning money through games bring lots of changes on the people. In Bangladesh there is no current percentage record for video gamers neither there is any international gaming scene. But still some gamers from Bangladesh went outside to participate international gaming tournaments. The biggest gap of our research is we couldn’t find any data or research about video gaming in Bangladesh except this “The Daily Star” article. Our research will hopefully try to fill up this gap and collect much more information as we can. From all the previous studies, the only theory that can be said is that they depended highly on amounts so they have done Quantitative researches for surveys and statistics. And the theory they used are mostly rhetorical theories on all these studies that’s been written.

Chapter 3

Theoretical Framework The research type we are using is Relationships Management Theory. As it promotes the view that PR provides value to organizations and publics. We call PR as management, we need to hold some events based on video games. In order to communicate with the gamers and to motivate them more. At first, this research type was supposed to be Rhetorical Theory but decided to do Relationships Management Theory because this had better advantages. Supposed we will be doing an official E-sport tournament, we will need to bring materials and sponsors from other partnered countries. For this very purpose, Relationships Management Theory is very important. In 1995, captured in Center and Jackson’s observation, “The proper term for the desired outcomes of public relations practice is public relationships. An organization with effective public relations will attain positive public relationships.” So we need to find an organization that has a good positive relationship with the public. Like how Bashundhara City is funding Fun Factory and Toggi World. The most important part will be that our research theory will be different than the other ones where they used Rhetorical Theory to do an event for gaming.

Methodologies The research type we are using is Qualitative research. We could have used Quantitative research too for collecting the public’s opinions but that has already been done by most of the case studies we have studied so we wanted to bring something new to the research by content analyzing and a personal interview. Case Study - research and journals based on the topic, find the lacking and importance of this research, to have closure look at a professional gamer from Bangladesh. We will also monitor and discuss with a group. All the methods that will be used will be given briefly in the Data Analysis section.

Method Tools We came up with straight forward questions for the interviews. Q. When did you start planning for the Fun Factory idea? Q. Can you tell me about yourself and then tell me how your gaming experience started and how it is going now? Q. Can you also say the pros and cons of the growth of gaming in this country? Q. Did you guys do any research before making Fun Factory? Q. What do you think about the violence and toxicity surrounding the gaming community in this country? Do you think that the toxicity will rise high if e-sports tournaments come to Bangladesh? Q. Okay, recently there was an incident right? Between two players in Finals. So what tournament was it? And who organized it? I won't mention the player's names in our report though. Q. So what do you think about the toxicity and violence roaming around video games? Won’t it affect your Fun Factory gaming platforms?

Chapter 4

Instruments or Materials For the instruments, we used 2 phones for the individual face to face interview. A pen and a note copy for writing the questions and answers down. A home computer for researching on the selected group. University computers for online library.

Procedure Qualitative research’s main part is to discuss with a group for the topic and doing an interview with some people of interest and will help with information for your proposal. I have interviewed 2 people that is necessary for information for the proposal. 1 of them would be the Bashundhara City’s Fun Factory CEO and the other 1 would be a professional gamer who plays in The Council for E-sports tournament. We asked questions that were only required for our main topic and purpose. And then I have monitored and discussed with a group for information. I have joined with the ‘Dota 2 Community of Bangladesh’ and its admins to answer some questions that happened in the Dota 2 Bidding Tournament Finals. The interview with Aiman “L3N” Iqbal, a professional gamer who started a gaming career with the team ‘The Council’ gives us his insights on the toxicity and violence in E-sports. Aiman Iqbal gave us some wholesome and purposeful information we needed to work for our PR campaigning for a tournament. Aiman also mentioned about how VR is the new genre that is taking games to a whole another level. He acknowledges different gaming platforms and sportsmanship. He later on stated that The Council will keep on growing in other countries and that is how they can help Bangladesh. This interview had some ‘opinions’ and ‘feelings’ based questions for more in-depth information. We have also discussed information with the Facebook group of Dota 2 Community of Bangladesh. The admins gave us an insight to the group and the rules were strict on no toxicity and no violence. The admins of the Dota 2 Community of Bangladesh accepted us to join their group and also gave us time to answer a question that was necessary for the research. The admins were Raahib Reza, Saif A. Rakib, and Akib Khan. The interview with the Department Head of Toggi World and Ultimate Fun Factory, Shabaz Prince, gave us insight details on different gaming platforms.

Data Analysis The admins of the Dota 2 Community of Bangladesh accepted us to join their group and also gave us time to answer a question that was necessary for the research. The admins were Raahib Reza, Saif A. Rakib, and Akib Khan.

Q. Okay, recently there was an incident right? Between two players in Finals. So what tournament was it? And who organized it? I won't mention the player's names in our report though. A. It was the Dota 2 Bidding Tournament Finals. Some really dumb stuff happened that ignited great drama but we did well to make certain that it will not certainly never take place again. The organizers were honestly the admins from the Dota 2 community of BD (referring to the Facebook group of Dota 2 players), they worked very hard for that tournament and showcased it brilliantly to be honest. The decisions were wise, just and pretty fair to all. All in all, it was a good time and definitely almost ruined by the drama which has ironically become a meme now. Location happened at the AGL Lounge. From all the data we have collected and after analyzing them, we have found the answer to our research questions. We have come to the conclusion that anyone in Bangladesh with money would do anything for video games based entertainment if the organization of the entertainment can do it big. So if we want to develop an official E-sport tournament in an underdeveloped country like Bangladesh, we can actually work on it. First, we have to get an organization to work with us for funding or providing us materials. Then we have to make the organization contact with the video game companies that we will need for the tournament. Then we have to wait for the responses. We will use a PR strategy team to carry out Relationships Management Theory with our stakeholders and the public. For the toxicity and the violence surrounding the E-sport tournament, we will make sure we follow what the admins did in the Bidding Tournament Finals and give a stricter rule. Like ‘no racism will be allowed’ phrase. By seeing the amount of people in Bangladesh that loves Fun Factory, we can estimate that our official E-sports tournament won’t fail when it comes to the audience. Then we can make more gaming teams like The Council and we can give them a professional gaming career.

Discussion & findings

From our research we have found that the people who goes to Bashundhara City shopping mall 76% of them go there for only entertainment purposes (Ultimate Fun Factory, Star Cineplex, Toggiworld).  From this 76% of the people 45% of them only visits Star Cineplex and 24% people goes to Ultimate Fun Factory and the rest is Toggiworld and the others. Ultimate Fun Factory is the biggest gaming zone in our country. Ultimate Fun Factory has many types of gaming platforms like Arcade, VR, Laser Tag, indoor sports zone etc. We found out that from all these platforms, Laser Tag is the most played game platform. Pros of the growth in the gaming community - A passion that's recognized. Great Mind-strategy competition An accepted community for people to indulge in Many kinds of people bring various talents into many kinds of games, watch out! Entertainment and even at times, educational.

Cons - Can be a distraction People have a bad stigma attached to it. Difficult to understand and time consuming.

Chapter 5

Limitations While collecting data for our research proposal, we faced many difficulties. One of the main barrier was, we couldn’t find any research document from our country. Because video games are so underrated here and parents still think this as a negative impact on their children. We searched online there wasn’t not a single research about video gaming other than gaming events. When we searched it on google only gaming shops popped up. We only found one article called ‘Beginners Guide to Competitive Video Gaming in Bangladesh’ published by ‘The Daily Star’ which was very useful. In this article it talks about a Bangladeshi gamer who participated many competitive gaming events and how Bangladesh organizing proper gaming events by overcoming so many obstacles. This article also featured some pro gamer’s opinion about most popular competitive games in our country. Since there was not enough research query about video games in Bangladesh, we had to collect information from outside of the country through online journals. We went through ‘JSTOR’ online library and found some important research articles about video games which helped us to complete our research. Furthermore, we took the interview of Department Head of the Ultimate Fun Factory and Toggi World ‘’Shabaz Prince’’. We reached out to him through link. First he told us to meet on Thursday (29.8.19) but due to our extra classes, we could not meet him that day. So he gave us another date to take his interview, which was on Friday (30.8.19) and it was raining heavily.

Conclusion The findings of the current study on publicizing gaming in Bangladesh has brought us to the decision that it will improve the knowledge about gaming and how it can and cannot harm to every users and others. Our research will provide the importance of gaming and knowledge for future generation as the whole world has gone digital. It will be very useful and will play a vital role to make the country’s relations stronger with other countries as everything has been turning into technology based and there has been several surveys from other countries. Therefore, it will play a great role for future.

References

Michael R. Ward (University of Texas at Arlington) - Video Games and Adolescent Fighting (August 2010), Source: The Journal of Law & Economics, Vol. 53, No. 3, pp. 611-628, Published by: The University of Chicago Press for the Booth School of Business, University of Chicago and the University of Chicago Law School (JSTOR) Royal Van Horn-Violence and Video Games2 (Oct., 1999), Source: The Phi Delta Kappan, Vol. 81, No., pp. 173-174, Published by: Phi Delta Kappa International (JSTOR) National Science Teachers Association-Video Games and the Brain (April/May 2008), Source: The Science Teacher, Vol. 75, No. 4, COMMUNITY COLLABORATIONS, pp. 19-21, Published by: National Science Teachers Association (JSTOR) Mark D. Griffiths-Playing Video Games Seems to Have Few Serious Acute Adverse Effects on Health (May 11, 2002) Source: BMJ: British Medical Journal, Vol. 324, No. 7346, p. 1159, Published by: BMJ (JSTOR) Johanna Gustafsson (2017-01-03) (Academy of Business, Engineering and Science, Halmstad University Halmstad, Sweden)- Do users think in-game marketing is effective? Kuss, D. J., & Griffiths, M. D. (2012). Internet gaming addiction: A systematic review of empirical research. International Journal of Mental Health and Addiction, 10(2), 278-296. Broom, G. Casey, S. and Ritchey, J. (2000) Toward a concept and theory of organization–public relationships: An update. In Ledingham, J. A. and Bruning, S. D. (Eds.) (2000) Public relations as relationship management: A relational approach to public relations. Lawrence Erlbaum Associates, Inc. Essays, UK. (November 2018). Relationship Management – Key Theories. Retrieved from https://www.ukessays.com/essays/business/relationship-managment-key-theories-5773.php?vref=1 Chartered Institute of Public Relations (2006) www.cipr.co.uk Accessed 5th May 2006.

Learnings and reflections: This project taught me to research efficiently and find relevant literature on any given topic. I learned to communicate and research efficiently in a group. This project was also valuable in teaching me to write efficient and precise research papers.

[yourwannabekpopidol]

Project 6

Course code and name: MSJ11401 Development Communication Project Name: Individual Behavior change awareness campaign for protection against COVID-19 among ULAB students Project Type: Communication Campaign Plan Project Date: Spring 2020 Project Description: To meet the course requirement of development communication, we decided to write a research proposal on Covid-19. The research proposal is on a behavioural change campaign regarding the ongoing pandemic. Our scope was among the ULAB students, we wanted to showcase a campaign that could lead to a behavioral change among our fellow university students that could potentially keep them safe from the Covid-19 pandemic. The first part of the proposal goes on to explain the pandemic, its origins and the international and national crisis following its wake. The data was collected from various reputed information sources, and meticulously fact checked to present an authentic picture of the crisis. We showed through data, why the pandemic is such a big threat to Bangladesh in particular. We surveyed among 40 ULAB students, divided equally amongst male and female students. We used the data to find out how many of the students are following a healthy routine that can deter the Covid-19 virus. The next step was to devise a target audience for the proposed campaign. We planned out our primary and other audiences, and planned out a goal to map out an efficient campaign. Project Objective: This course was to improve our communication campaign planning and there was teamwork so we had to work with each other. We had to research and analyze a certain issue going on that time and then work on quantitative research by survey. Project Justification: The pandemic is a serious threat to public health and safety. The mortality rate among the affected are increasingly high. We wanted to work on a campaign that was relevant and efficient. That is why we chose the Covid-19 as our topic of research. This campaign intended to be an ideal model of what a campaign to help out people in the pandemic can look like. Personal accountability can help to decrease the rate of fatality in the pandemic by quite a margin. So we decided to include the effort to change behavior regarding health and safety in our campaign.

Report on Individual Behavior change awareness campaign for protection against COVID-19 among ULAB students

Submitted to: Dr. Kazi Mahmudur Rahman Associate Professor School of Social Science UNIVERSITY OF LIBERAL ARTS BANGLADESH (ULAB)

Submitted by: Tahsun Ferdous-163012078 Israt Jahan-143012073 Wangkhem Thonglen Thio-172012065 Sahara Akter Akhi-161011190 Nafiur Rahman-171012080 Alik Bhowmick-162012067

Table of Contents

Introduction 2-3 Analysis 3-5 International Situation 5-9 Present Situation 9-11 Why is this a problem? 11 Baseline research 11-12 Methodology 12 Survey Findings 12-14 Proposed Communication Approaches 14-15 Audience Analysis 15 Target Audience 15 Primary Audience 15 Secondary Audience 16 Tertiary Audience 17 Goal and objective 17-18 Reference 19

1 1.Introduction A woman named Sultana Begum, a garment worker, has died from the Covid-19. The deceased sultana was six months pregnant. The villagers did not allow her body to be buried due to fear that Sultana had died because of Covid-19. Even her relatives are not allowed to go to the body. The body is still in the boat. The dead Sultana's father Farid Mia is guarding the body. Family members reported that Sultana had been suffering from fever, cold and cough for several days. In the meantime, the sultan’s troubles to take breath and it continued to increase. She was taken to a local doctor and died shortly thereafter. Sultana's husband is also not allowed to see her body. And the reason for this is fear, and that fear is Covid-19. Covid-19 Coronavirus disease 2019 or (COVID-19) is an infectious disease caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The malady was first recognized in December 2019 in Wuhan, the capital of China's Hubei region, and has since spread all around, bringing about the continuous 2019–20 coronavirus pandemic. It is an infectious disease caused by a new. The disease causes respiratory disease (like this season's cold virus) with indications, for example, a cough, fever, and in progressively serious cases, trouble breathing. People may also become infected by touching a contaminated surface and then their face. Coronavirus disease spreads basically through contact with a tainted individual when they cough or sneeze. It likewise spreads when a person contacts a surface or item that has the infection on it, at that point contacts their eyes, nose, or mouth. A few insights concerning how the ailment is spread are as yet being determined. The WHO and the US Centers for Disease Control and Prevention (CDC) state it is principally spread during close contact and by little beads delivered when individuals cough, sneeze or talk with close contact being inside 1–3 m (3 ft 3 in–9 ft 10 in). The virus can survive on surfaces for up to 72 hours. Coronavirus is most contagious during the first three days after onset of symptoms, although spread may be possible before symptoms appear and in later stages of the disease. A large number of individuals debased with the COVID-19 contamination will experience smooth to coordinate respiratory infection and recover without requiring remarkable treatment. Progressively prepared people, and those with major clinical issues like cardiovascular illness, diabetes, endless respiratory contamination, and danger will undoubtedly make authentic infection. The lungs are the organs most affected by COVID-19 because the virus accesses host cells via the enzyme angiotensin-converting enzyme 2 (ACE2), which glandular cells of gastric, duodenal and rectal epithelium as well as endothelial cells and enterocytes of the small intestine. Covid-19 is now a major threat to the world population. It is spread among them in different countries of the world. The incidence of this is increasing day by day. People are easily infected with this disease. And the disease is very easily put to death. It was initially epidemic, and was later declared pandemic. It is now very badly spread in Bangladesh and already huge number of patients infected in Bangladesh and increasing in a horrible way. Now, awareness is the most important and only step for this virus to not spread further. And from the Perspective of Development Communication course we selected a topic which is

2 Individual Behavior Change for Protection Against Coved-19 Among ULAB Students and through this topic we will try to aware individual ULAB students to maintain personal hygiene and take protection against the COVID-19. Our main objective is to make every student aware of Covid-19 through this campaign. Our focus will be on ensuring that every student obeys the rules to get rid of this virus and helps others become aware of it.

2. Analysis 2.1 Situation analysis: Our topic is individual behavior change awareness campaign for protection against COVID 19 among ULAB students. This is a public awareness campaign which is a systematic effort that includes component efforts like messaging, media relations, government affairs and budgeting to reach a goal. The public awareness campaign should not be limited to social media, televisions advertisement and bill boards. For our awareness campaign we have to promote individual behavior changes regarding personal hygiene, social distancing and home safety among ULAB students for protection against COVID 19 pandemic. The situation analysis should describe the particular development issue the programme is addressing such as childhood disease, malnutrition, child trafficking, maternal mortality, children orphaned by HIV/AIDS, inadequate safe water and sanitation. The situation analysis should be based on data from research, programme documents and local knowledge. This information will be similar to that already included in the situation analysis of the programme. (UNICEF, 2009, pg13)

Personal Hygiene for COVID-19: Personal hygiene refers to the cleanliness of one’s body to prevent the overall health conditions of an individual. Personal hygiene is the first line of defense against corona virus. Soaps and hand sanitizers are two of the most important instruments in maintaining personal hygiene. This cleaning agents can disturb the virus and prevent from the transmission of the virus. One of the most important personal hygiene behaviors can be washing our hands. Since COVID 19 is a respiratory virus, it means that it comes from our mouth. Therefore, the biggest concern comes from the transfer of droplets. The virus is most likely to hangout on our hands. We have to scrub our hands a little bit more than usual (For 20 seconds max). According to a news journal as many as 30% of people don’t wash their hands. For washing hands any temperature water will be ok to be used and any type of soap can be used. The process of washing hands includes scrubbing between fingers, the palms and backs of hands and under finger nails. Sanitizer can also be useful. Regarding personal hygiene showering every day is also helpful. People have to use soap on their full body and they also have to wash their hair daily. If someone shares any items with each other in the shower, they have to wash the item with soap and water before sharing. This is to ensure that the virus isn’t passing to sharing items. 3 Social distancing: The word social distancing refers to creating a minimum physical distance than the usual to avoid direct contact with a person or an object. The world health organization says self-isolation or social-distancing helps prevent the novel corona virus from spreading. Social distancing includes restricting or limiting large public gatherings, closing school and libraries and canceling events so that the spread of the disease is slowed down. COVID 19 can easily spread through tiny droplets when a person sneezes or cough. So, it is important to avoid close contacts with people who have fever and cough or other respiratory symptoms. Ways to maintain social distance: Maintaining at least 1 miter distance from a sick person and also avoiding shaking hands and hugging the sick people. Home Safety: A clean household is a very effective way to keep COVID 19 out of our homes. We should maintain: 1.Creating a habit of avoid touching the face and cover cough and sneezes. 2.Cleaning door handle regularly. 3.Disinfecting tables, door knobs and other surfaces in the home regularly. 4.Washing the utensils regularly. Family member with underline health conditions should receive more protection science COVID 19 can be more severe for them. They should receive a protected space in the house. The healthy people in the house should conduct themselves in a way as if they were a significant risk to the vulnerable family members. In case there is a sick person at the home the sick person should be on their own room and keep the door closed.

Ministry of health and wellness guideline of Bangladesh: Management/Treatment For the practical purposes of patient management, the six syndromes of COVID-19 have been divided into mild, moderate, severe and critical cases Clinical criteria for case management 01 Mild Influenza like illness (ILI) 02 Moderate Pneumonia (CRB 65 score 0) 03 Severe Severe Pneumonia, Sepsis 04 Critical ARDS, Septic shock Admission criteria 1. All suspect/ confirmed cases of COVID-19 presenting with         • Pneumonia with CRB 65 score 1 or more (Please see figure 1)      4   • Severe Pneumonia                                                                                                          • ARDS, Sepsis, Septic shock

2. All cases with respiratory distress should be admitted for further evaluation and testing 2.2 International Situation As of 11th April 2020, there are 1,696,139 confirmed COVID-19 cases worldwide with the number of deaths being 102,669. Countries most affected by the outbreak are the United States, Spain, Italy, Germany, France, China, United Kingdom, Iran and Turkey with the highest number of the deaths occurring in the United States, Italy, Spain and France. The disease was first identified in December 2019 in Wuhan, the capital of China's Hubei province, and has since spread globally with the WHO declaring it a pandemic on 11th March, 2020.

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With the overall cases and death increasing around the world, countries have taken strict measures to ensure social distancing among the citizens. Most countries have been put on either partial or full strict lockdowns starting from either the beginning or end of March 2020 with only essential businesses being open and workers like healthcare workers, sanitation workers, law enforcement workers and retail workers being allowed to work whilst other are only permitted to go out for purchasing essential items or to go to the hospital and banks or attend to other tasks deemed absolutely necessary. Borders have also been closed in most places to limit the rise of inbound cases from highly affected areas Schools, Universities, Public gatherings, musical shows, Religious gatherings have all been locked down to ensure strict social distancing.                                                                                                                                                    6 The first country to implement the lockdown measure was China mainly Wuhan in China, the original epicenter of the disease. Wuhan was locked down for 71 days starting from January 23 2020 resulting in 11 million people being quarantined. The number of new infections decreased rapidly as the lock down remained. This showed the importance of social distancing in preventing the further spread of the disease and also shows how social distancing can help flatten the curve. The table below shows how social distancing was being practiced in few countries around the world as of March 23 2020: Italy People are not allowed to go outside until it is a task that is deemed absolutely necessary. There is a complete lockdown in the country and most streets are completely empty Singapore People are more aware of social distancing so they are avoiding things like forming crowds at the streets and shaking hands. UK People are limiting how much they go out even though strict lockdown measures haven’t been put into place yet. People who have preexisting conditions have been advised to stay home for 12 weeks. South Korea Most people are working from homes with the companies urging their employees to work from home thus asking it easier to maintaining social distancing. Spain Spanish government has stopped their citizens from going out unless it is to go to the hospital or grocery shopping. Germany There hasn’t been orders regarding complete lockdown yet but people are mostly staying inside to limit contact with other people. Schools and borders have been closed for 5 weeks. Japan People already have a habit of wearing masks when they are outside and now they are trying to stay home most of the time. Restaurant and shops are operating on shorter business hours.

                                                                                                                                                   7 The graph below shows the lockdown measures taken by respective governments as of 16th March 2020:

India was put under a nationwide lockdown for 21 days on 24th March 2020 with the will of extending the lockdown in order to ensure full prevention of new infections of the disease.

In the United States most states have been put into mandatory quarantine via executive order with schools’ bars cinemas and restaurants being closed. There has been stay at home orders in most states.

Countries have also taken effective measures to ensure hygiene among the people and also to ensure that the cities are cleaner than before. Several countries are disinfecting public spaces and streets with supermarkets and hospitals putting hand sanitizers at the entrances to make sure people have cleaner hands. NGOs around the world are ensuring that people in remote areas are taught about maintaining personal hygiene more than ever with people being given guidelines on how to wash their hands properly for 20 seconds. A song about washing hands properly went viral in early March 2020 in Vietnam with the message of the song being people being taught how to wash their hands properly and not touching their eyes nose and mouth frequently. Many young people recreated the dance in the video which showed people the proper way of washing hands thus creating awareness among people.

                                                                                                                                                   8 Rwanda is guarding against the severe spread of corona virus by installing portable wash basins at bus stops restaurants banks and shops across Kigali.

A YouTube channel named SoSorry in India produced animated content regarding Corona virus to show how it is spread through mouth fluids and dirty hands and how washing hands and wearing asks can effectively help prevent the outbreak. Countries like Jordan Turkey and originally China have been known to spray disinfectants across their cities sometimes twice a day to ensure that the public places are cleaner.

Present situation in Bangladesh The number of confirmed cases in Bangladesh is 424 as of 11th April 2020 with the number of deaths being 27.

A countrywide lockdown was announced on March 23 2020 and as of now it has been extended till April 25, 2020. This is to ensure social distancing in the country. The outbreak was first recorded here on March 8th 2020 with the country's highest daily death figure of 6 being recorded on 10th, April 2020. Army has been deployed across the country to maintain social distancing during the shutdown. As of 11th April 2020, the government announced that tougher restrictions on public movement will be imposed to curb the spread of the pandemic. The Public Administration Ministry declared that after 10th April, 2020 people can only leave home for essential services such as electricity, water, gas, fire brigade, telephone and                                                                                                                                                    9 internet.

In order to continue the academic curriculum while maintaining social distancing, several private universities are conducting online classes to make sure that the students are still learning in the age of this pandemic. The chart below summarizes the number of quarantine individuals per Division as of 5th April 2020:

Regarding public awareness WHO risk communication materials, including on maternal care and breastfeeding, social distancing and noncommunicable diseases (tobacco impact) and COVID 19 parenting were translated in Bangla, published on the WHO Bangladesh website and distributed through social media and other online communication channels. Infographics have been produced on Mental health and severity of COVID19. Video on 7 steps for protecting against COVID19 has been dubbed and subtitled in Bengali. UNHCR is looking at issues such as adequate access to clean water, waste disposal and soap in health facilities, collective shelters and the wider community and training staff to ensure infection control in health centers. The 855,000 Rohingya Refugees currently residing in 34 makeshift camps in Cox’s Bazar, Bangladesh are highly vulnerable to COVID-19. Among the Rohingya refugees in Bangladesh, distrust and lack of confidence in the medical system of the response is widespread.

                                                                                                                                                 10                                                                                                                                                                                                                                                                                                                                                             So, it is vital that agencies work to inform the refugees about this pandemic and give the proper guidelines regarding social distancing and personal hygiene. Such measures are also necessary in the slums of Bangladesh.

Why is this a problem? This is a problem unlike anything we have ever seen or could have prepared for. There are the obvious health risks, there is a real threat that a lot of us could be deceased since this pandemic has already taken the lives of 100,000+ people around the globe and the numbers keep increasing. Due the virus being highly contagious we pose the risk of a mass outbreak in our country as well, which is also one of the most densely populated countries in the world and a full-on outbreak could result in a catastrophe for Bangladesh. Besides the health risks there are also concerns on many other issues which have been hit hard and dented due to the coronavirus. There economy has been affected around the globe and in Bangladesh as well, even on an individual level many are facing severe financial crisis. The world is on the verge of perhaps an unprecedented recession, which might take years to recover from.  The time it will take for individuals and countries to regain financial stability will vary a lot. It could take months and years and will depend on the actual end result of this pandemic; thus, estimations are near impossible to draw at the current times. There are also the issues of constant mental stress and fear, scarcity of food and supplies. Another important point a lot of us keep forgetting are the indigenous people of Bangladesh, who are getting almost no support from the government and will be dying in numbers just out of sheer hunger. Statistics in Alikodom (collected from local sources) of Bandarban alone suggests there are a bare minimum of 5000-7000 Mro, Tripura & Tanchangya families who need immediate support and are being currently discriminated in terms of actually receiving any relief or financial support.   Due to the crisis and shortages we are also likely to see chaos among the general public, which may also end up in mass number of thefts and murders, in the name of survival in the coming days.

Baseline research: Formative research used to carry out before and during the campaign to determine and refine the campaign planning process, provides accurate, up-to-date information to strategically develop the campaign on a sound basis. The complexity and nature of formative research depends on a number of factors, including the nature of the campaign. In behavior change awareness campaigns, formative research examines the prospective target audience, their behavior and the factors which influence it. Therefore, formative research is used to determine the best ways to reach the intended target audiences.                                                                                                                                                  11 Consequently, for our proposed campaign, we have conducted a formative research to know the level of understanding of an individual about the current situation by the primary target audience, and subsequent behavior of three types of audiences.

Methodology       We have surveyed 40 ULAB students among which 20 of them are male and 20 of them are        female.                We picked them according to our convenience using the social media platform through online                   survey. There are no time limitations since it is an online survey.

Survey Findings:

50% Of the respondents that took part in the survey were male and 50% were female.

                                                                                                                                                 12 After coming home 2.5% of the respondents play with the kids, 2.5% take rest, 2.5% Eat food,       65% goes to take shower, 2.5% washes hand and face, 22.5% doesn’t go outside these days and 2.5% washes their hand till elbow and use good quality face wash.

80% of the respondents went outside 2-3 times, 7.5% went outside 5-6 times, 10% went outside more than 6 times and only 2% went out every day.

It was seen that 87.5% of the respondents wash their hands frequently and 12.5% of the respondents wash thrice a day.                                                                                                                                                  13

The 82.5% of the respondents participate in social distancing while the 10% doesn’t participate and 7.5% are not sure of their actions.

95% of the respondents are following credible sources to stay informed about COVID-19 whereas only 5% doesn’t follow any sources. Proposed Communication Approaches Two approaches will be used in this campaign 1. Awareness campaign through individual behavior change The behavior change campaign will be run so that individual can take protections against the pandemic. In order to motivate students, awareness campaign will be facilitated. Through this awareness campaign for individual behavioral change, audiences’ knowledge, attitude and practices are expected to change.                                                                                                                                      14 2. Partnership This campaign will be conducted in collaboration with ULAB Health and Wellness Center. However, our partner will be City Hospital Lalmatia and Unilever- Life buoy will sponsor our campaign. Audience Analysis: Audience Analysis is the process that defines key contact participant groups as well as networks of influencers and community mobilizers, which can be used to influence or encourage action and social change within the main participant groups during an initiative (UNICEF, 1999, pg. 23,24). Thus, audience analysis can also be called the participant analysis. The Participant Analysis describes the people to be involved in program activities in order to achieve the objectives of the programme. They are also the participants and the objectives of the communication strategy. The goals and details for the program should be focused on the situation analysis, in order to decide who participants will be for communication. Target Audience: In order to do audience analysis, we need to set our target audience. Target audiences are groups of people that can be a single, homogeneous group of people or multiple audiences to receive a message from the campaign. Thus, in our case, our target audience will be that of people (mostly students) from the University of Liberal Arts, Bangladesh. Target audience consists of three types: 1. Primary Audience 2. Secondary Audience 3. Tertiary Audience Primary Audience: The primary target audience consists of a specific group of people to be the direct beneficiaries of the campaign. Thus, they will be the ones to get the message directly. 1 ULAB Male Students Male students mostly stay outside of their house for their own purposes and most of them go home late. Anywhere outside would not be safe so it’s important to get this message to them the most. 2 ULAB Female Students Females require more hygienic time and space than the male. They have an extra room in ULAB called the women’s common room so they usually get to meet a lot more people than males during university time. Also, at their home, they require their personal hygiene too. That’s why this message is important for the female students from ULAB too.

                                                                                                                                                 15 Secondary Audience: Secondary Audiences are the second most important consumer. Our secondary audiences are parents, siblings, neighbors and friends. We are mainly targeting parents on this specific issue. 1 Father of ULAB Male Students Since fathers are mostly the head of the family in this country. They usually go out a lot for their work purposes too. They can also start following what their son is doing since they used to go out of their house a lot. 2 Mother of ULAB Male Students The mothers are usually keeper of the house. Whatever comes in, they have to be ready to treat them with care. So every time their sons come back home late, the mothers are likely high to get near them. 3 Father of ULAB Female Students Fathers are there to help their daughters with any problems so there will be chances, the daughters stay with their fathers most likely too. The message goes the same to the fathers of the females because they are still the head of the family. 4 Mother of ULAB Female Students The mothers are always with their daughters no matter what. Whenever they plan to go out or come in the house. The mothers help their daughters as well so chances are high for the spread. The awareness message will properly make them get closer and safe. 5 Siblings of ULAB Students Every time they need to talk to someone, the brothers or the sisters are there to help them out. Siblings are the ones to play with them the most too. So, this will help them as well. 6 Friends of the students In ULAB, every student has a close friend. They usually hangout with them every day in education hour. They might go to classes and might do curricular activities together. Most importantly, those friends are students of ULAB too so they will also get the message hopefully and the awareness will spread further.

                                                                                                                                                 16 Tertiary Audience: Tertiary audiences are those who can influence the primary and secondary audiences. 1 Ambassador of the Campaign Since this campaign is taking place inside ULAB, we have planned to bring Bappy, a famous Bangladeshi actor, who happened to have studied at ULAB before. Hopefully, that can make the current students of ULAB have a more heart touching feel when he gives a speech. 2 Health & Wellness Center It’s the main health caretaker office for ULAB. They can start branching out during this situation by helping the students. 3 City Hospital The partnering hospital. Since they are the closest to ULAB campuses, they can be of help if any situation comes up with the students. 4 Vice Chancellor of ULAB The vice chancellor can calm the student’s minds further by saying few things. The whole students of ULAB look up to him. 5 Lifebuoy A sponsor that we can hope to bring. Lifebuoy is well known for their hygienic products. They can help us with products and such. 6 Unilever Another sponsor which is the world’s leading consumer goods company. They mostly help people not only with products but with their everyday lives as well. So the students can get help for their problems not only in ULAB but outside too.

Goal and Objective: A goal is the object of a person’s ambition or effort or an aim to reach a desired result. A goal is broad. Whereas, an objective is something that an individual plan to achieve. Our goal is to reach out to 4000 students of ULAB and our objective Is to aware at least 40 students through this behavior change campaign.

                                                                                                                                                 17 4.1.1 Objectives: The SMART objectives of the campaign are given below: Key Component Objective Specific - What is the specific task? Awareness campaign regarding individual behavior change awareness campaign for protection against COVID-19 among ULAB students. The campaign will take place in both the Dhanmondi and Mohammadpur campus. Measurable - What are the standards or parameters? 1. Increase awareness among students on how to become aware and take protections against COVID-19. Through this campaign, we will try to aware 4000 ULAB students. 2. 20% students are underdeveloped. Through this campaign we will try to reach 20% of the students who aren’t following the rules and regulations. Our goal will be to reach to 0%.   Achievable - Is the task feasible? This campaign is achievable but if Coronavirus is prolonged then it may take more time than the expected time. Realistic - Are sufficient resources available? We can partner with ULAB health and wellness center along with the partnership and sponsorship of City hospital Lalmatia and Unilever for Life-buoy. Time-Bound - What are the start and end dates? We will aware ULAB students from 25th April 2020 to 25th July 2020.

                                                                                                                                                 18 References

https://www.straitstimes.com/singapore/good-personal-hygiene-first-line-of-defence-against-covid-19 https://www.mansfieldnewsjournal.com/story/news/2020/03/11/hygiene-cleanliness-key-deterring-spread-covid-19/5013475002/ https://nationalpost.com/news/world/covid-19-what-is-social-distancing-and-how-to-do-it-properly https://news.google.com/covid19/map?hl=en-US&gl=US&ceid=US:en https://www.bbc.com/news/av/world-asia-51764846/coronavirus-vietnam-s-handwashing-song-goes-global https://www.indiatoday.in/so-sorry/video/so-sorry-kya-corona-se-bachna-mushkil-hi-nahi-namumkin-hai-1658280-2020-03-21 https://www.indiatoday.in/so-sorry/video/social-distancing-coronavirus-1662159-2020-04-01 https://www.youtube.com/watch?v=olM-ORwrk88&t=527s https://ourworldindata.org/coronavirus-data https://ourworldindata.org/coronavirus#all-charts-preview https://www.aa.com.tr/en/asia-pacific/bangladesh-extends-restrictions-as-virus-death-toll-up/1799380 https://www.who.int/docs/default-source/searo/bangladesh/covid-19-who-bangladesh-situation-reports/who-ban-covid-19-sitrep-06.pdf?sfvrsn=36254da0_6 https://l.facebook.com/l.php?u=http%3A%2F%2Fwww.mohfw.gov.bd%2Findex.php%3Foption%3Dcom_content%26view%3Darticle%26id%3D260%3A2014-06-29-10-23-48%26catid%3D38%3Abcs-health%26Itemid%3D%26lang%3Den%26fbclid%3DIwAR3u05akagfM4j8nkvanQEt0YBIVv-GMffsM-cec0QVNHN13kguORH3e3DY&h=AT1e6o0mGNqBeHLNzCn0D_xtTt0oCFX7XEdl83aFIlg-kIhtFLVa_yQGVbr1SUg4Jy4uL4SypT30OpY7okYDclRo-KSVr97R8ulw0SKaBHsWmuqziG8jEQQTsY7Mfl_yDFmlXQ

Learning and outcomes (Self-reflection): Through this project, I have learned what a communication campaign plan is and how to work on one. I have improved my communication skills in a team. I have improved on finding the target audience and asking the right questions. I have also improved on making surveys for collecting data.

[yourwannabekpopidol]

Project 5

Course Code and Name: MSJ11214 Convergence Communication 1 Project Name: Installation Art Project Date: Fall 2018

Project Description: In accordance with the CI Forum theme of youth empowerment, we decided to create an art installation representing youth empowerment and the role of support coming from their surroundings. We planned out the art installation in multiple successive group meetings. The central idea was to create an interactive and creative piece which can be easily understood. We decided to create an artificial tree where leaves can be added to the branch. Every time a leaf is added to the tree; an overhanging electric light will show the increase of leaves by getting more luminous. Deeming actual trees to be somewhat difficult to procure, we instead decided to build an artificial tree with paper leaves. Using a cardboard box, hot glue, scissors and paint we created our tree. To keep the production cost minimum, we collected fresh soil from a group member's garden. The art installation was placed in the middle of a large room in Shilpakala Academy. The gallery was filled with youth empowerment messages. There were people from all ages, and different ethnicities among the audience. Some of the ULAB faculty visited the gallery too. We interviewed some of the audience for feedback. Project Objective: The group had to create a message through this installation art at a location according to the CI theme. Project Justification: Our reasoning behind choosing this specific art installation was manifold. To continue the theme of the recent CI Forum, we were searching for something that truly represents the message. Youth empowerment cannot be possible without a nurturing environment and support. Without the approval and support of the previous generation, it is quite difficult for the youth of a nation to progress and empower themselves. So we decided to showcase that idea in an interactive project which could give the audience an experience of their own contribution towards empowering the next generation.

Title: Role of the Surroundings Support in Youth Empowerment Group Name: Creative Youth Group Members: • Wangkhem Thonglen Thio – 172012065 • Syed Mustafeez Mustafa – 173012003 • Zopari Lushai Sonet – 171012070 • Abdullah Al Abir – 173012006 • Ambreen Barkat – 181010100 • Samiul Islam – 173012001 • Tohin Miya – 172012057 • Imran Sadik – 163012047 Theme of Curriculum Integration: ‘Youth Empowerment’ is the process called for encouraging the youth so they can take charges of their lives. Youth deserves to be encouraged and loved so they can take actions to what situation they are dealing with right now. The power of youth is the future. Group Theme: A tree theme. People around will bring hope to an almost dead tree. We chose this theme because it’s very creative and meaningful as well. The tree will be blossomed with the powerful words people give. Layout/Plan:

We wanted to do an installation art which is not only interactive but also creative and meaningful. People can interact with the art and give their positive words on the paper leaves and pin it to the tree. There is also a light bulb added to the art at the top of the tree. Whenever, anyone sticks a leaf onto the tree, the light bulb grows brighter. This is because to enlighten the youth with each positive messages given by people. Production: At first, we all decided to have a group meeting about the installation art. We needed to know which item to get one by one. We made a list and scheduled the days. We also had to keep in mind to lower the budget as much as possible. Day 1, we decided to get a tree from the streets. We got a tree from Dhanmondi 27 street. It was difficult to find one with many branches. That was the first obstacle we got to know. Then we needed green hard papers for the leaves. So one of us went to buy it and we kept all these items at a member’s house. Day 2, we bought a bucket, acrylic paint, scissors, glue gun, scotch-tape, pins and a light bulb with wire. We took them at that member’s house again. Day 3, we decided to cut the paper leaves at ULAB Campus A and B canteens. It was big and we had a table to ourselves so we had no problem with that. We improvised some work like instead of using a bucket for the tree, we used a cardboard box. And one of the members brought ground soil. There was an obstacle with the soil. We had to bring it from one of the member’s garden since it was expensive to buy. The result turned out really well. The tree being real helped a lot. It was very big and the leaves were all cut out perfectly.

Exhibition: We put our art at Shilpakala Academy. The space at Shilpakala Academy was perfect and our art fit perfectly because the space we got was at the middle of a room so it was very large. The show was very effective because it was filled with posters, masks, and installation arts to empower the youth with deep messages and it was very eye catching to anyone’s eyes. There were many spectators. They were mostly university students with their parents. ULAB faculties were also there. People of different diversity were there. People of different cultures. Mostly were Bengalis but few Chakma people came to visit. I think our installation art was perfect for Shilpakala Academy to showcase. It was big and it is well known.

Feedback: We interviewed some parents and some faculties the most. We also interviewed some students from our university. We chose them because they were very interesting at our theme. They were happily writing positive words on the leaves. The parents and faculties’ work also contains to bare youth issues and teach them positive things so this is the relation between them and the theme. We asked few important questions like: Q. What are the most important positive words we can say to a depressed youth? Q. What made them sad the most at their youth stage? The answers we got were very satisfying. We got to read the feedbacks they gave through the leaves they posted. Some were written “Proud none the less”, “You are really great!”. One of the student’s father took 5 whole minutes to write on the leaf. The head of the MSJ department, Dr. Jude William listened carefully to everything we said about the project and he approved it by writing positive words. He was satisfied with the art. There weren’t any bad feedbacks on our installation art. Realization: The feedbacks were really satisfying because we thought they might have some problems with the art. The feedbacks made us really happy. The spectators did get our message clearly. It wasn’t a hard theme to understand. We realized that this is empowering us also because the feedback was so positive. The hope that the tree brought to the youths were the hope for us as well. It encouraged us to do more projects in the future. If we want to do the installation again, I think we would use more trees because one wasn’t enough. There would be different types of trees to show the different cultures of youth. The strengths of my work were crafting skills and letting people be clear of any messages we want to give. The fault I had was not to fix the regulator in time. Next time we learned that we should do some important works beforehand. I think this project is really helpful not only to those audiences but to us as well. I think this project should be done shown more often every time when a youth feels down. To empower them is the future. This project has taught me that.

Learning and Outcomes (Self-Reflection): The project was quite a learning experience for me. I learned to operate in a group with a tight budget. We had to build the art installation on our own and do quite a bit of improvisation. This taught us to be flexible and make instant decisions in stressful situations. The message of the project was quite close to my heart too. The message of empowerment and the impact of societal roles behind it was a very important lesson.

[yourwannabekpopidol]

Project 4

Course code and name: MSJ11201 English for Media Project Name: Feature News Project Date: Spring 2019 Project Description: We were given two options to choose for our final project. Two features on our blog with any topic or two hard news. I chose two topics which I was really love and the two features I wrote on were anime and cosplay. Project justification: This project gave us the freedom to put any pictures or gifs we wanted and write the way we wanted. So this was easy for me to finish the project. This has made me realize my own writing skills. Yes, I had to research on certain people and animes before writing the features.

Blog 1 Title: DIY - Cosplay!

Blog 2 Title: The Art of Yandere

Learning and Outcomes (Self-reflection): I have improved my writing skills and got better at blogging. Research skills improved as well because I had to research on those topics before writing. The pictures and gifs were chosen perfectly for the blogs. I have realized I wrote it in an informal way because it was on blog but since they were features, I should have written in formal way.

[yourwannabekpopidol]

Project 3

Course Code and Name: MSJ11215 Convergence Communication 2 Project Name: Hammering Yourself Project type: Video Art Project Date: Fall 2019 Project Description: Our faculty asked us to make a video art on any topic. This project wasn’t based on any CI theme. This was an individual project. We were given the freedom to make this video art in any way we wanted. No duration limit. This video art is called Hammering Yourself. Where it shows about how society makes anyone work forever until their health is damaged. The video art ends with continuity. Project Objective: I wanted to show the message to survive, people will have to continue working no matter what and since the video art is continuity, it portrays the message that this work is going to go on forever. Project Justification: This video art was to portray the relationship between work and society as you can hear the whistle before the work begins. The whistle belongs to the society. I was happy with how the video art turned out to be because it took hours to film and edit. I had to take help from a female friend for this video. So the message can be seen the same for both genders. The clothes we wore in the video art shows the high class standard but still requiring to work the same as any lower class standard.

Figure 1.1: Screenshot of the Video

Video Link: https://www.youtube.com/watch?v=IEjxjOQFxC0&ab_channel=ThioWangkhem

Concept Paper: Idea / Thought – The idea is to portray classical conditioning in a single channel video art. To show everyone how something forceful is being done and how it will keep on going in a continuous loop. The idea is about 2 people (1 male and 1 possibly female) holding hammers and beating a metal long rod. And there will be a person forcing them to work by blowing a loud whistle. There will be blood to show the impact of the work. Visualization – The title of the video art will be called “Hammering Yourself.” The location will take place in a construction building. It will be a single channel video art so the video will start in one fixed location. Then the title and the artist name will be written on the dusty ground. There will be 2 hammers down on the floor and a long metal rod. There will be a whistle blown from outside the frame. And then a man and a woman will come out from the right side. The man will be in a formal dress with tie. The woman will be in western cloths. When they walk in, the title and the artist name will be rubbed from their shoes. Then they will hold the hammer and start working in a sync. And they will hit the rod every 3 secs. The noise will be taken from the surrounding. Then after working for some time, they will start bleeding from their hands. They will stop but the whistle will be louder and twice from before. They will get scared and start working again. And the more you go down the video art, the more blood will be there. And they will splash onto the people’s faces and bodies. Throughout the video, it will be showing that the people are starting to get hurt more and more. Production Plan – There will be a location chosen in a construction building. It could be in ULAB building or a nearby broken buildings. Will have to rent 2 big hammers. A DLSR camera (Canon 60D) will be used. And we have to get many sauce packages for the blood effect. There will be a short tripod used for the fixed position of the video. The man will be played by me while a friend of mine (not sure who yet) will play the female character. There will be another friend of mine who will be blowing the whistle from outside the frame. The video art will be around 2 to 3 minutes. The time for shooting will possibly be this Thursday or Friday. It will be done under 1 hour. And will take help from a brother for the editing process. The editing will take place on Saturday.

Learning and Outcomes (Self-Reflection): Through this video art, I am learned the importance of time management. Taking too long to film can cause the entire scenario to change and the editing time gets longer. I have improved my video editing and planning skills.

[yourwannabekpopidol]

Project 2

Course code and Name: MSJ11213 Principles of Public Relations Project Name: Poster Making Date of Submission: Summer 2018 Topic: The Bystander Effect Project Description: Following the CI theme, our faculty asked us to make a poster on a certain message. We chose social media because of the rising internet users since 2000. And we wanted to spread that bystander effect happens on social media too and we wanted to show that on the poster with a hashtag so it could mimic an exact social media post. Through our poster, we wanted to make people realize they could have been or might become a part of bystander effect unknowingly. Project Justification: Through our project, we wanted to show a different side of bystander effect and how it is causing the society in a different platform. This project helped us see how hard illustration was and how we could exactly portray a social media. We wrote the message clearly on the poster so people won’t mix up the message. We used hashtag to gain more attention to the audience’s eyes. This project has helped us see the bigger picture and make good use of social media.

Medium: Poster

Topic: Social Media’s Adverse Effects in Increasing Bystanders in Events and Possible Intervention Strategies

Group Name: Slytherins

Name and Roles of Group Members: i. Tafannum Alam: A brief introduction to how social media has made being bystanders more lucrative. ii. Ahmed Al Sakib: Will cover the hypothesis part. iii. Thio Wangkhcm: Will Cover the methodology section iv. Shaista Mohsin: Will Cover the Result Section. v. Ikhtiyar Rasul: Will Cover the Conclusion based on all of the above Sections and work on designing poster and slides.

Poster Structure: i. Introduction: It is the age of Internet, with the advent of cheap smartphones and cheap mobile internet packages. While this combination has contributed beneficially to the nation; it has had, some equally harmful effects. One of the most harmful effects is the greed for popularity and increased “online Standing” amongst social media users. In an effort to get more likes, more and more people are opting to take pictures or record videos of disasters and other harmful events; instead of attempting to intervene or help the victims of these events or disasters. This Project will try attempt to find and assess ways to abate this phenomenon and increase bystander interventions by generating awareness. ii. Hypothesis: The hypothesis of our project; based on observation of social media trends is that the majority of social media users prefer to be bystanders and record harmful events or accidents or similar situations in the hope (read greed) for likes, viral status and more followers. Their preference for being bystanders instead of interventionists is, in other words, encouraged by their need to be socially more prominent online. During our project we will attempt to find, identify and implement methods on how to counter this phenomenon and reduce the number of bystanders that are created because of the effects of social media. iii. Methodology: The creation of posters that highlight the consequences of being a bystander. Design will focus to make it more relatable to the young adults and teenagers (hashtags may be used here to draw more attention) of the country who are more susceptible to becoming bystanders by being hungry for popularity. Attempts will be made to make the target audience more aware about the fact that real life is more important that social media. A reversal of the desensitization that is a result of social media might be possible; provided we can create a message that resonates with target audiences’ conscience. iv. Finding Result(s): Results found through appropriate implementation of methodology will be evaluated here. Whether our hypothesis, and resultant work to abate the “phenomenon” was effective will or not will be accessed. v. Conclusion: A final conclusion, based on the effectiveness of our work as well as a thorough final word on the overall mission of this topic and whether we were able to achieve it or not.

Poster Design: i. How will you design the poster? A: Digital Assets, Primarily Lightroom and Photoshop. ii. How will you use text in the poster? A: Text will be either a slogan/hastag or a question that raises the “Moral obligation” of the viewer. iii. What design elements will you use in the poster? A: Design Elements will include Photography (taken by group members); Colors that match the “slogan/project goals”. In terms of color selection and design  aesthetics, we will attempt to follow a minimalist design that will use the following design studio’s opinion as a basic guide: https://paper-leaf.com/2010/01/color-theory-quick-reference-poster/

iv. What graphic elements will you use in the poster? A: Photography will be the prime focus element with an appropriate textual content, Strong, bold colors (but not flashy or bright) will be emphasized to ensure the gravity of the Subject.

Learning and Outcomes (Self-Reflection): Through this poster, I learned how to make a proper poster with where the sketch and the message will go and how creative it can turn out to be. I learned how to use illustrator and photoshop for the poster design. Teamwork was well maintained so the poster came out good.

[yourwannabekpopidol]

Project 1

Course Code and Name: MSJ11211 Mass Communication

Project Name: Mask Making

Project Date: Summer 2018

Topic: The Bystander Effect

Project Description: To represent the theme of the then recent CI Forum, which was ‘Bystander Effect’, we decided to create a mask that shows the duality of a human mind, and the capacity to condone and participate in violence.

Our central message was that evildoers look like humans, which means that in real life the monsters don’t vary, instead they look very much like us. We tried to make the hidden meaning behind the mask as easy to understand as possible. We created a Janus mask, and painted it in black and white. To represent the violence, we splattered red paints on the mask. We put sharp teeth on the mask to show the ulterior darkness of the mind.

The mask was displayed in Chitrak Gallery, and we interviewed some of our honorable faculty to get feedback on the mask. We got a mixed review with overall being positive.

We realized we could have done a better job, but the mask ultimately carried the message we wanted across the audience.

Project Justification: Bystander Effect is the phenomenon of bystanders refusing or hesitating to offer assistance when they witness a crime in a public setting. Instead of taking personal responsibilities, people try to shift the duty on to others. Albert Einstein once said that the world is in greater peril from those who tolerate or encourage evil than those who actually commit it. The bystander effect embodies that idea.

We chose the mask as a way to represent that idea, we cannot shift our responsibilities that easily in a moment of crisis. We must help each other stand stall, we must help each other stand victorious in this world. Personal accountability should be the core value of our being. We tried to show that those who tolerate violence are no worse than those who commit it.

 Evildoer Look Like as Human

The theme given for this semester of our CI program is ‘Bystander Effect’. The bystander effect is a social psychological phenomenon in which people are less inclined to offer assistance to a victim when other people are available. It also proves that when there is greater amount of people, the less likely any one of them would actually help. This CI program was to inform and show everyone the true meaning of bystander and what are the after effects of being one through mask, poster etc. by the students of different courses participating in this program.

Our message for the mask is “Evildoer look like as human”. The message should be related to the theme and we tried to make it as close to it. Our message is that evildoer who commit sins and other crimes are especially depicted as monsters in stories and fantasies but in reality, they are really people. Real humans who looks the same as other humans but does not have the same feelings. The sinners are not only criminals but also normal people who do not help others when they can but choose to ignore them. What we tried to tell through the message was that “Evildoer is not only the culprit who does crime. Bystanders fall under the same category”. They walk among us every day and we counter them on a regular basis. Thus, why we chose that title for our mask.

For the mask, we wanted to make the message clear and simple. We wanted to express the theme for everyone including children to understand it too. We drew a normal face like image on our mask but drew a line in the middle and coloured the face black and white. Which would show the message that the evildoer can be anyone of any colour. We wanted to put a red coloured paper shaped as horns and put it on top of the forehead but we thought that would take away the message showing that it is a human. So instead, we showed blood and splashed around the face. We chose 3 specific colours – Red, White and Black. The colours on the board would be complete black with some red teeth. No, we did not write any text on the board or mask. We drew the eyes and lips bigger than usual because we wanted to convey that monster like figure. Putting the horns would show that of a Devil and not a monster. We wanted it to look like a human but have a different vibe with a little disfigure. We did not want to put any objects on the board because we thought that would take away the details on the face. The board is mostly back cause of the darkness that surrounds him and the red sharp teeth is the terror mentality they have alongside the darkness in them.

We used 2 paint brushes for the painting. 12 and 16 sizes to be exact. We used the poster colours to paint. We did not use any objects and any print images on our mask and board. We used only 4 colours. Mostly black then red then white and then finally brown. We drew the whole mask in white first but then we improvised and we then painted black on the left half side of the mask after the white colour got dried. We drew big circles for the eyes and drew the lips big as well. We painted the lips brown. We painted the whole board black then we painted red in sharp teeth like edges. We did run into a problem where we ran out of red colour. We wanted to paint the white side of the face equally as the black side to show the blood but the white one was incomplete. The result finally was okay since the missing red parts didn’t interrupt the message.

We showed our work at the Chitrak Exhibition. Our display was among the other masks on the center wall, the students worked on. The show was effective cause the masks told each different stories. The spectators were mostly Ulab students and faculties. There were some guests and some guardians. We did want to show it to other exhibitions like Drik Gallery and Shilpokola because the theme was important for everyone.

We interviewed Sharkar Barbaq Qamal. He is a faculty at Ulab. He was one of the head researcher for every CI programs so he knew a lot about this theme. Then we interviewed Enrique Salazar who was a guest. Then we interviewed Marin Amin who is a member of the media club at Ulab. She is from different department and semester. We asked all of them the similar questions like, “what did you think of the mask and if the message is clear or not?”. Barbaq sir said that we needed more details on the board. He was okay with the message but not that satisfied with the mask. He wanted more detailing of the blood but he loved the black and white colour of the face. Enrique Salazar loved it. He said he understood the message even before reading the title. He found it interesting since it was about bystander effect. Marin Amin said she was okay with it. She loved the mask shape and the colours but the title could be better.

We realized that the mask could have been way better. We could have put objects on the board by cutting cardboards and foams and showing money on the board. If we did it again, we would have got more colour. The strengths of our work were the process of making the mask. We used proper care and we shaped it perfectly and the face colour being black and white was a great idea. We had a fault which was not colouring it properly. We are not that good with water colours. We should have practiced it before we started painting on the mask. We thought this project was really important because the mask could tell lots of thing. And it goes with the theme well.

We were happy with the management of the mask making classes. We got enough time and enough assistance for helping us. We found this mask making project really interesting and most of all, it was really fun and everyone seemed to enjoy it. We got to learn and educate a lot about the theme because of this project.

 Learning and Outcomes (Self-Reflection): The initial research about the topic helped me a lot to better understand the inner workings of a human mind. I can honestly say I am now more likely to act in a situation of crisis.

The mask making project taught me about performative art and how to create art on a budget and with my skill level. I learned to operate efficiently in a group and conduct interviews. After seeing this mask during in the art gallery made me feel proud of myself and work on more mask making projects.

[yourwannabekpopidol]

DIY - Cosplay!

Captured by PlaySomething Cosplay Photography Yes, that’s me! ^_^ Hope I got your attention now. This is a picture of me cosplaying Hiro Hamada from Big Hero 6! I started cosplaying long time back. Around fall 2012 when Comicon first started in Bangladesh. As you know I love animes, I wanted to be an anime character. I wanted to let my inner weeaboo come out. And long time back when I was a kid, I saw cosplayers on the internet. They were international cosplayers and they looked so good! Their cosplays were too on point! This is one of my favourite cosplayer because she cosplayed my anime waifu (Toga-chan) and she nailed it! Not only her cosplay was on point, the acting counts too!

Cosplayer:  Sandy サンディ (please give her some love) She may be my favourite but I did not start loving cosplays because of her. The cosplayers who inspired me were Jessica Nigri and Liui Aquino. They were so cool and they put so much effort into their cosplays that it inspired me to do mine the same way.

COSPLAY SESSION

Cosplay is something that seems easy and fun but really hard to do. You just gotta know at first that there are many different types of cosplay. There are genres like genderbend cosplay, crossplay cosplay, own-concept cosplay, etc. (I swear am not making these names up). And then there are different category for cosplay like fabric costume, heavy costume with foams, latex costume. There are several steps to do before you finish your cosplay: 1st - Choose a character. 2nd - Brain-storm on how to make this character (your own idea or too realistic) 3rd - Buy the items and materials that you need. 4th - Measure your body size. 5th - According to your result, make the costume. 6th - Make-up to look like your character. 7th - Be happy being the character until you take and wash it all off. :) You just have to remember to start easy. If you are really new to it, start with the easiest cosplay like I did. I started with L.) Trust me, L is the easiest cosplay in the world and it’s like the first choice for everyone’s first cosplay. Here’s a picture of a cosplayer cosplaying L:

Cosplayer: Rusmat Safin Pracchad. (His link is given below) Now, look at it properly. Basic materials are: Black short wig. Black eye liner. White make-up powder. White shirt. Blue jeans.

See? It’s still not that easy. Now let me give you guys an example on a cosplay of mine. I won’t show the steps of Hiro Hamada because it’s not an anime character. Let me show you guys a picture of an anime character that I cosplayed.

T-A-D-A! It’s Usui and Misaki chan. ^-^ For doing this cosplay, I had to make plans and make a list right? I followed the steps but I made it in my own way because it’s my cosplay.

See? I draw them out on a note copy first and decide on the items and budget later. This is my way of brain-storming (Yeah I know, it’s silly ;-;). It pretty much turned out great to me! Thankfully, I didn’t have to sew anything for my costume. Some costumes need lots of sewing! Get someone with a sewing machine if you can. For the make-up (eye lenses, powder), my friends helped me out.

NOW YOUR TURN!

There is this thing about cosplay. When I first found out about it, I felt so much better and had so much fun. The thing is that after you wear your costume and make-up, you will feel this enormous feeling coming out of you! No joke! The reason is that, you will start acting like that character and that will give you so much encouragement! It’s very empowering. When I first cosplayed L, I felt like L. I am weird, I know haha. Anime brought that out for me and I don’t regret it. Cosplaying is also a part of the aesthetics of anime and now you know why. Now I want to see you guys having that much empowerment too! Just follow my steps and go out there and cosplay!

Here are some of my favourite cosplayers from my friend circle who deserves all the love for their effort and passion! I specifically chose them because of the way they work with fabrics! They did their sewing and make-up perfectly! Their cosplays look so real. Check them out when you can:

Cosplayer:  Pracchad Cosplay

Cosplayer: Francis Chakma YuKio 

Cosplayer:  Haruwen Cosplay 

“Be the inner otaku you were meant to be.” - Thio, 2019

#anime #anime cosplay #cosplay #bangladesh #diy #hiro hamada

[yourwannabekpopidol]

The Art of Yandere

The Art of War? No. The Art of Yandere. Let me explain to the new comers out here what is this, Yandere. Yandere refers to the term given to a specific fictional character when they have a psychotic tendency to something or someone they love. Still don’t get it? Well, let me give you guys a clear picture in your head.

Good enough? Okay now yandere started going viral mostly thanks to the internet from this game called “Yandere Simulator”. It’s a game where you have to simulate a girl to kill all the girls who talks to your crush. There were more games after that. But first, let’s get to the father of the sin, anime. Animes taught us many things and yandere is beautifully one of them! Look at the gif I gave above. Look at the beautiful cute face of the anime character. Look at the way she is perfectly holding that SMG and shooting it at something. The way she stares with LOVE. This is from an anime called Mirai Nikki. Yandere brings a whole new different level to animes of how we used to see animes before.

THEN AND NOW

Back in those Toonami days, animes like Naruto and Dragonball Z didn’t consist of yandere type of characters. Because they were scared of putting something like that for young minds (Duh). But now if you see the current popular, overrated animes like Boku No Hero Academia and One Piece then you will find a particular character who is a yandere.  Now let’s talk about the aesthetics of yandere. The art. The beauty of it. I love every part of it and find it something that I indulge in without even knowing. Yandere has brought something in me that, maybe.... just maybe, this is type of girl that I want to see a future with (Yeah it’s a fetish thing now., sorry). If I remember correctly, the first yandere type of girl I saw was Misa Misa from Death Note.

The thing I love the most about Yandere is the art behind it. The way they move. The way they talk. The way how nothing can stop them. Yandere shows the level of difference there is in a character in all animes. The strategy of having a yandere character will result in big amount of views. Killing someone properly in an anime is getting overused and boring. Killing someone sweetly and in many different ways to guard your only senpai is the true love. I love it when their eye’s pupils gets concentrated in yandere form.

I love it when they talk with a smile while holding a knife.

I love it when they move like a schoolgirl and act like one.

FAVOURITE YANDERE WAIFU

Well, now comes the hard part. I love every yanderes out there. I mean it. My favourite yandere girl would be Toga-chan from Boku No Hero Academia. Just because she is a very complex character and her love for the main character is something.

The blush she has going on is really cute and something to admire for. “She loves taking blood because she has a quirk or power to transform into that character after drinking the blood so she takes the blood of the girl the hero likes and tranforms into her.” If that isn’t love. I don’t know what is. Overall, am not a psycho or anything. (>.>) I just like the art of it and wanted to get this off my chest. I am completely fine and I hope no one calls 911 on me. I do believe that this is one of the hidden gems that the world of anime needed. It’s beautiful and makes anime more interesting and intriguing. This is one of the aesthetics of anime. Arigatou! :D

#yandere #anime #waifu