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campaignsoftheworld · 4 years
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The Big Issue with Fox & Hare - #TheBigMissYou
The Big Issue with Fox & Hare – #TheBigMissYou
The Big Issue With Fox & Hare #TheBigMissYou
The first-of-its-kind campaign aims to support the homeless people in the UK who are not able to sell newspapers due to the government-imposed lockdown. To invoke sentiments among the audience, the campaign involves a series of elements such as a short film and the real-life stories of the vendors. It highlights the grave challenges faced by The Big…
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campaignsoftheworld · 4 years
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Google thanks health workers to save so many | #StayHomeSaveLives
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Google says thank you to coronavirus COVID-19 helpers. #StayHomeSaveLives As searches for how to help health workers increase, here's to those who tirelessly and fearlessly work for us, in the hardest of times. We come together as a community and nation to applaud and celebrate you. This minute-lengthy clip is inside the style of the organization’s different advertisements for the search engine, most significantly the once a year Year in Search recap. It acknowledges global queries, starting with “how to assist medical workers” the usage of define of the hunt container. The video narrated by using YouTube motion pictures from the ones in the scientific industry, which are at the frontlines. The next search highlighted is “flatten the curve,” with a voiceover explaining the critical concept with a purpose to reduce the pressure on the scientific machine. “How can I help hospitals” is observed by way of an information clip approximately human beings immediately donating clinical substances given shortages. Other queries encompass “how to help nurses” and “the way to help medical doctors,” with an accompanying clip showing how wearing private protecting device (PPE) all day leaves indents on faces. The “Thank You Healthcare Workers” component show humans — starting in European international locations — clapping each evening for those human beings braving the coronavirus. There’s additionally a montage of humans from all walks of lifestyles displaying their appreciation directly, with Google’s message being: "To everyone sacrificing so much to save so many, thank you" As they continue their work for us, let's take a moment to give back to them: #StayHomeSaveLives Know More Tags: Coronavirus disease, COVID-19, Google India, Social Distancing, Face Mask, Doctor, Nurse, Healthcare, Hospital, COVID-19 pandemic, Google COVID-19 Read the full article
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campaignsoftheworld · 4 years
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20 Second Soap by Verve, help combat the spread of the COVID–19 pandemic
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20 Second Soap by Verve, the first soap that acts a as timer to help people wash their hands properly. The creative idea by Verve was to help combat the spread of the COVID–19 pandemic and share the message of hand hygiene with the main goal of this campaign always being to raise awareness about the importance of clean hands. Handwashing is something that we do every day without giving it a second thought, but during a global pandemic, it could also be the one thing that saves our lives – if it’s done correctly. Research has shown that only 5% of us are washing our hands for the 20 seconds that it takes to get them thoroughly clean. "To help actively change behaviour and create awareness about the importance of hand-washing, our team at Verve invented a unique product; the first bar of soap that lasts for exactly 20 seconds. The 20 Second Soap helped to train people how to wash their hands correctly and was distributed from an online store for free as a tangible way to teach people new habits, with hundreds of little soaps making their way across the country. After this phase, we then decided to put the power into the people’s hands; literally. We are now in the process of teaching people how to make their own 20 Second Soap bars, starting a whole ‘Clean hand movement’. The plucky little designs of our mini soaps also help to put a smile on people’s faces at a time when smiles are needed. Proof that big messages can come in small packages." Health officials have said that hand washing is one of the best ways to prevent the spread of COVID-19, slowing a pandemic by 24%.
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Credits Campaign: 20 Second Soap Advertising Agency: Verve Live Agency, Dublin , Ireland Managing Director: Ronan Traynor Creative Director: John OShaughnessy Senior Art Director: Bryan Minton Senior Copywriter: Niamh Clohosey Head Of Digital: John Kilcullen Lead Digital Designer: Nikki Kennedy Graphic Designer: Kev Rooney Graphic Designer: Holly Montell Graphic Designer: Seán Flanagan Senior Account Manager: Lisa Carmody Account Manager: Amy Masterson Digital Account Manager: Emma Magill Media Account Manager: Jomarie De La Fuente Tags: Hand wash, Ireland, Agency, Self-Promo, Health, Public Interest, NGO, Verve, Digital video, Verve 20-Second Soap, 20-Second Soap, Clean hand movement, 20 Second Soap, Innovation, Product design Read the full article
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campaignsoftheworld · 4 years
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Volkswagen: Keep your social media away | Road Safety Campaign
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Volkswagen: Keep your social media away | Road Safety Campaign. Don't use mobile while driving. Every time you check your social media notifications while driving, you're prone to road accident and break the heart of your loved one's. Stay safe.
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Credits Advertising Agency: Pipe bomb Advertising, Bengaluru, India Creative Head: Vishnu Moulish Tags: Print, Print Advertising, Creative, Poster, Awareness Campaign, India, Automotive, Public Interest, NGO, Volkswagen, Road Accident, Road Safety Campaign Read the full article
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campaignsoftheworld · 4 years
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McDonald's unskippable pre-roll Ad | An impactful hand-washing tutorial
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Campaign: McDonald's unskippable pre-roll | Wash your hands! In today’s day-and-age where consuming video content is a common phenomenon, everyone from school-going children to senior citizens is familiar with skippable ads that often precede YouTube videos. A recent campaign by McDonald's Russia leveraged this sense of familiarity to deliver an important message. Leo Burnett, the agency responsible for the ideation of the campaign, cleverly made the ad 20-seconds long. This decision magnifies the ad's impact as properly washing your hands also takes 20 seconds. We feel that the unconventional format of the campaign instantly draws the attention of its viewers. Given the magnitude of the threat that the world is currently facing, we wholeheartedly support this initiative. Credits Client: McDonald’s campaign: McDonald's unskippable pre-roll Title: We Are For Safety, With Both Hands Marketing Director: Tatiana Gura Marketing Manager: Viktoria Liparteliani Digital Director: Andrey Baikov Digital Manager: Ruslan Ledovski Leo Burnett Moscow (creative) Creative Director: Evgeny Shinyaev Account-director: Viktoria Semikasheva Art Director: Ekaterina Trokhina Copywriter: Daria Tsareva Starcom (media) Account Director: Tatiana Chyornaya Account Group Head: Alevtina Arkhipova Senior media-planner: Vera Konovalova Digital Account Director: Irina Fattakhetdinova Tags: McDonald's unskippable pre-roll, McDonald's, Leo Burnett, Coronavirus, COVID-19 Ads, COVID-19 Campaigns, Digital, TVC, TV Commercial, McDonald's advertisement, McDonald's advertising campaign, McDonald's marketing campaign, The first Unskippable pre-roll, Russian Federation, McDonald's advertising Read the full article
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campaignsoftheworld · 4 years
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GQ Apparel presents GQ Limited Distance Edition | GQWhite™ mask
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GQ Limited Distance Edition: A collection to fight COVID-19 with more accurate physical distancing. According to the "physical distancing” concept by the World Health Organization (WHO), GQ Apparel and Rabbit Digital Group designed GQ Limited Distance Edition Collection to encourage people to maintain a two meters distance from one another. The collection includes a t-shirt and GQWhite™ mask printed with a special message that is readable under two meters to warns those who can read it to move further until they cannot. Translated into four languages, the letter size has been certified as visible within two meters for average eyesight by The Association of Thai Optometrists. Besides the optical signal warning, the GQWhite™ Mask can also protect wearers with seven protective features: liquid-repellent technology, antibacterial 99.9% interior, and custom-fit adjustable strap. Moreover, to remind the wearer to keep themselves safe from COVID-19, the T-shirt label also comes with care instruction on how to stay safe from the virus. Together with the intention of the design to prevent the virus from spreading, the collection also aims to help to reinforce the medical support as all proceeds from the group will be donated to Ramathibodi Foundation to purchase respirators and medical equipment needed for the treatment of COVID-19 patients.
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Credits Advertising Agency: Rabbit Digital Group, Thailand CEO: Sunard Thanasanaksorn CCO: Noranit Yasopa Deputy ECD: Papop Chaowanapreecha Managing Director (PR): Jakrapong Kongmalai Senior Art Director: Kajohnchai Rodklongtan Graphic Designer: Benjaluk Deeyai Producer: Potrawee Wichien Photographer: Kanawat Jaiprom Assistant Photographer: Pichayaporn Ritthidej Post Production Team: Chris Junior Drabik, Naphat Saksitphiphat, Natnicha Chalermsingha Media Buyer: Prattana Sridach Tags: GQ Limited Distance Edition, Design, Thailand, Fashion, Public Interest, NGO, GQ Apparel, Rabbit Digital Group, COVID-19, GQWhite™ Mask, Liquid-repellent technology, antibacterial, Coronavirus, COVID-19 Ads Read the full article
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campaignsoftheworld · 4 years
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Nike: Play for the World | An ode to the athletic spirit in the wake of a pandemic
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Nike: Play for the World | You Can’t Stop Us. Over the years, Nike has perfected the craft of publishing inspirational content that consistently strikes a chord with its enormous global audience. As the brand itself says, “Nike strives to bring innovation and inspiration to every athlete in the world.” But, this statement isn’t what sets Nike apart from other brands advertising in similar domains. As exemplified in a recent campaign called ‘Play for the World’, Nike defines an athlete as anyone with a body. This simple yet highly inclusive definition is what draws people from all walks of life to Nike commercials. ‘Play for the World’ owes its conceptualisation to Wieden+Kennedy and addresses how COVID-19 is affecting athletes across the globe. Despite starring humongous names like LeBron James, Sara Hughes, and Ramla Ali, the campaign finds its gusto in the communal display of athletic feats that people are accomplishing indoors. The Black and White colour palette further connects viewers with the campaign’s emotional impact. All in all, ‘Play for the World’ addresses that even though stadiums around the world are empty at this moment, the athletes that drive the human pursuit of sports excellence are still playing for the world! We feel that ‘Play for the World’ is yet another meaningful entry to Nike’s slate of hard-hitting sports-themed campaigns. It is the kind of creative expression that the world direly needs at this moment. Credits Advertising Agency: Wieden + Kennedy, USA Read the full article
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campaignsoftheworld · 4 years
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Children of the Street Society: Stop the share. Stop sexual exploitation
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Children of the Street, a program advocating for the prevention of the sexual exploitation of youth, enlisted Vancouver agency Will to create a campaign that would get teens and tweens thinking twice before sending and sharing nudes. Stop the share. Stop sexual exploitation.
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Tags: Print Advertising, sexual exploitation, Canada Public Interest, NGO, Children of the Street Society, Print Campaign Read the full article
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campaignsoftheworld · 4 years
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Tochka Bank: Quarantine | Stronger than crisis: A new life-asserting ad by Voskhod
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Tochka Bank : Stronger than crisis - A new life-asserting ad created by Voskhod, Creative agency in Russia. At hard times like this, entrepreneurs are struggling on the verge between survival and financial crisis. Yet, they don’t give up on their beliefs! Voskhod and Tochka bank tell an inspiring story about life on quarantine. All filming was safe and carried out using long telephoto lenses and drones. The participants were keeping a safe distance between each other. Some of the mini-stories were filmed at home. All characters of the video are real entrepreneurs. The video featured: Tochka Bank’s CEO Boris Diakonov, bank’s co-founder and CMO Yana Gannik, Ural Opera Ballet theatre’ art director Vyacheslav Samodurov, Voskhod agency’s creative director Andrey Gubaydullin and many others. The soundtrack of the video is a remix of the song «Thank you» written and performed by Sergey Bobunets, a famous Ural musician. By the way, the song itself hasn’t released yet — so it’s a truly unique case in the history of music! With the new uplifting video, Tochka Bank expresses its support to all entrepreneurs who found themselves in the times of hardship like today. In the meantime, the bank keeps providing full services, including opening an account, online. Credits Brand: Tochka Bank Campaign: Stronger than crisis Agency: Voskhod Camera operator: Igor Petrov Drone operator: Vladimir Panteleev Producer: Vyacheslav Borisenko Post-production: Ilya Linetsky Music: Sergey Bobunets & DJ Nejtrino Tags: Quarantine Ads, COVID 19, Coronavirus, Short Film, Tochka Bank Quarantine, TVC Read the full article
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campaignsoftheworld · 4 years
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Mastercard: Impossible Mascots
Mastercard presents Impossible Mascots, Being a mascot is a dream of million children around the world. But, for many of them, this dream is impossible to come true for children who are facing an intense medical treatment. Those who most need the incentive and the support of their idols. How can Mastercard, a tech company, get these children closer to their idols and to this unique moment of accompanying them on the field? On the Copa America’s opening game, we will give these children a chance to enter on field with their teams. With telepresence robots, they will enter side by side with their idols. The idea is that they interact with the players, talk to them, laugh with them. And, in the end, that they sing the national anthem with them. Fulfilling a dream for young patients, Mastercard created telepresence robots that allow hospitalised children to join Brazil’s national team on the pitch as a match mascot. The robots are remotely controlled and feature a display and camera, letting children interact with the players and stadium.
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Credits Creative Agency: WMcCann Chief Creative Officer: Hugo Rodrigues and André Marques Creative Director: Alexandre Prado Creatives: Francisco Oliveira and Felipe Lermen Planner: Acauã Bonifácio, Fernando Birche, Marielen Colombo, Tainã Castilho, Isabella Labate e Bruna Coelho COO: Kevin Zung Planning VP: Luciana Padovani Account: Andrea Barreto and Elis Pedroso VP, Media: André França Social Media: Gustavo Ricci and William Loiola Production: Tato Bono (VP) Integrated Producer: Cayan Lobo and Fabiana Diniz Creative Technologist: Victor Hugo Odo Technology Production: MediaMonks Client Approval: Sarah Buchwitz, Alan Crean, Leandro Simões and Manoela Mauro PR: Kerena Neves and Bruna Ramos Projects: Marina Hirle and Camila Prazeres Graphic Production: Nereu Marinho Film Producer: Mistura Fina Sound Producer: Comando S Media: Patrícia Calheiros, Caio Cezar, Mariana Navarro and Antonio Amendola BI: Anny Atti and Felipe Borges Finishing Coordinator: Maurício Martim Mixing and Finishing: Time Comando S Tags: Soccer, Cancer, Brazilian Soccer Team, WMcCann, Technology, Innovation, Impossible Mascots, Mastercard Read the full article
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campaignsoftheworld · 4 years
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Buy With Your Time | How IKEA literally transformed time into money
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Numerous philosophers have hypothesized time to be a more valuable currency than money. However, none has ever equated both. With IKEA’s recent campaign called Buy With Your Time, a furniture brand has done what the philosophers failed to do. The campaign, conceptualised by Ogilvy United Arab Emirates, was created in a bid to reward customers for travelling to IKEA stores that are typically located on the outskirts of cities. The location of the newly opened second store in Dubai further cemented the logic behind the campaign. Customers were allowed to purchase real store items using the travel time disclosed by their Google Maps Timelines. The campaign received ample traction ever since its inception and exemplified how initiatives aimed at customer welfare can double up as exemplary marketing one-offs. We are confident that this campaign’s resultant benefit to IKEA’s brand image will reflect in future sales. Credits AGENCY: MEMAC Ogilvy Dubai Campaign: Buy With Your Time Brand: IKEA CCO: Juggi Ramakrishnan Group CD: Youssef Gadallah Creative Team: Nicolás López and Fernando Montero Client Team Leader: Hadi Ballout Head of Production: Amin Soltani Junior Producer: Ann Vaas Account Director: Preeti Hothi Account Manager: Alaa Nour Creative Director: Karim Sherif PR TEAM: Saad Abu Touq, Saintana Saad Production House: Goldmine Films Executive Producer: Madhup Agarwal Director of Photography: Miraj Mohamed Producer: Shaharbano Zaidi Production Assistant: Sara Abdullah / Armela Atun / Mahesh Pottavathini Administration & Accounts: Dona Vaas CLIENT: IKEA Al Futtaim GM Marketing, Communication & Interior Design: Carla Klumpenaar Regional Communication Manager: Amer Yaghi Regional Digital Marketing Specialist: Noha Gheith PR and Communications Specialist: Benita Chowdhury Tags: Outdoor Campaign, IKEA Ads, Best Ogilvy Ads (adsbygoogle = window.adsbygoogle || ).push({}); Read the full article
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campaignsoftheworld · 4 years
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On World Health Day Bajaj Allianz General Insurance released a short film of hope - #CareWillOvercome
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A message of hope and a show of support - this is Bajaj Allianz General Insurance's way of spreading care as we sing our hearts out to the world, with the world. Tags: Care Will Overcome, World Health Day, Caringly Yours, Bajaj Allianz General Insurance, short film, Digital, COVID 19, Coronavirus, TVC Read the full article
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campaignsoftheworld · 4 years
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Project ISOLATED by Make Sense: We come out, they stay
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“We dream as we live, alone,” said Joseph Conrad. For some, it is just a quote with deep emotions; for others, it is the ultimate reality - to live alone. Project ISOLATED by Make Sense agency captures the essence of this reality and brings it out in a bold manner. ISOLATED project highlights the life of people who are often forced to stay in isolation. People who do not get much attention or those who feel lonely inside and have no one to talk to. They have lived alone for so long that we don’t understand them instantly. But today, as most countries around the world are under lockdown, we are able to understand them. We know what they may have gone through for years. People with active social lives are advised to remain at homes and practice social distancing. Is it easy? If your answer is known, think about all those you know are living alone. The outbreak of COVID-19 has turned the world upside down, and it is time to re-look at everything we have been doing in our lives. Creative minds are at their best to look at the nuances of the crisis and showcase to the world what we have never been able to see before or feel before. Krill Vasyutin, creative director of Make Sense, expressed that “I think right now is the time when people will learn how to hear and understand others, not just themselves.” He feels that this time of crisis will enable people to transform and people will look at other people with compassion.
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Credits Advertising Agency: Make Sense, Kyiv, Ukraine Production Agency: Make Sence Ua Executive Creative Director: Vasiutyn Kyrylo Art Director: Bazina Helena Design: Serdyuk Serhiy Creative Copywriter: Karavanec Serhiy Copywriter: Kseniia Korbut Ceo: Tereshenko Kyrylo Tags: Print advertising, Print Campaign, COVID 19, ISOLATED, Make Sense, Ukraine, Awareness Campaign, Coronavirus Read the full article
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campaignsoftheworld · 4 years
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We Are Social has launched Snap Safe Lens on Snapchat to maintain physical distance
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To help people maintain an appropriate two-meter physical distance, We Are Social has launched Snap Safe Lens on Snapchat. The new feature uses proximity AR technology to display how far away people need to stand from others to avoid transmission of COVID-19. Today as the world contends to find a cure for deadly Coronavirus, social distancing is the most effective means of preventing the virus attack. Various authorities across the globe have issued guidelines on do’s and don'ts in public places. This new feature further emphasis the guidelines with a dash of creativity. On Snapchat, as the filter opens, it counts up to 200cm as a reminder for the user to maintain a distance of two meters from others around him/her. If people are too close to the user, the Lens displays a warning flashing ‘STAY BACK. SAVE LIVES’.
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Credits Advertising Agency: We Are Social, UK Executive Creative Director: Gareth Leeding Senior Creative: Rob James Senior Designer: Jenni Smit Senior Designer: Leon Kesko Creative Technologist: Sam Cox Tags: Digital, United Kingdom, Technology, Public Interest, NGO, We Are Social, United Nations, Innovation, Snapchat, Snap Safe, Social Distancing, Physical Distancing, COVID 19, Coronavirus Read the full article
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campaignsoftheworld · 4 years
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Instant Doctor: A short film on National Doctor's Day by The Bloc & The Youth
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What will the future of healthcare hold? Will algorithms eclipse doctors entirely? We hope not. Instant doctor is a short film to show appreciation for doctors and healthcare human workers everywhere. To celebrate National Doctors' Day, The Bloc, a New York creative agency, and The Youth, a Brazilian filmmaking collective, teamed up to create a short film that imagined a world without doctors. The result is "Instant Doctor"
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Credits Campaign: Instant Doctor Presented by: Tribute Created by The Bloc and The Youth for Doctor's day 2020 Actor: Fernando Alves Pinto Directors: Diogo Gameiro + Youth Written by: Bianca Troncone, David Stemler, Bernardo Romero, Diogo Gameiro and The Youth Production Company: The Youth Producer: Nani Matias Director of Photography: Yuri Maranhão Editor: Diogo Gameiro, João Machado Original Music: Jamute Sound Design & Mix: Jamute Colorist: Spalva - Osmar Junior Post: Warriors VFX First Assistant Director: Andreia Campos First Assistant Camera: Rodrigo Briza Second Assistant Camera: Adriano Araujo Video Assist: Carlos Eduardo Logger: Maria Machado Camera Moviment: Moviecam Gaffer: Ricardo Pirolla Key Grip: Flavio Romão Wardrobe: Luciana Carvalho Hair & Makeup: Lili Aptz Prop Master: Mini Arte - Renato Hollanda Production Coordinator - Carol Cherobin Production Assistant: Daniel Maia Production Assistant: Kayane Cabral Production Assistant: Adriane LiraProduction Assistant: Ulisses Sant Anna Production Assistant: Vinicius Camala Stagehand: Rodrigo Bernardi Location Producer: Dudu Sound Engineer: Audio Nuclear VFX: Warriors VFX VFX Producer: Diogo Gameiro Motion Designer: Janaina da Veiga Casting: Renata Scheidt e Flavia Cocoza Actor: Fernando Alves Pinto Mom sleeping: Luciana Tavares Child: Julia Sena Tags: Health creative agency Read the full article
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campaignsoftheworld · 4 years
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Senim-Meirim Keep Distance with Humans, not Pets | Adopt pets
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Adopt pets, awareness campaign by Senim-Meirim. Many global brands have recently changed their logos by separating logo elements to promote social distancing. Senim-Meirim has rearranged logos of those brands and took the initiative to a whole new level: encouraging people to adopt pets from the shelter. After all social distancing concerns only humans, while pets need our support and we all do need a real friend in those challenging times.
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Credits Advertising Agency: GForce/Grey, Almaty, Kazakhstan Animal Shelter Employee: Inna Obukhovskaya Strategic Director: Alua Imangaziyeva Copywriter: Timofey Pozdeev Art Director: Sanzhar Kozzhanov Creative Director: Yevgeniy Kostylev Tags: Senim-Meirim, Animal lover, COVID 19, Corona, Coronavirus, Print Advertising, Poster Design, Awareness Campaign, Public Interest, Kazakhstan, Pets Read the full article
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campaignsoftheworld · 4 years
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Facebook COVID-19 support film | ‘We’re Never Lost if we Can Find Each Other’
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"We made a short film ‘Never Lost’ to honor the solidarity and resilience of so many people coming together during this time," said Facebook CEO Mark Zuckerberg. Tags: Facebook, COVID 19, Coronavirus, Film, United States, Technology, Public Interest, NGO, Droga5, COVID-19 crisis, Facebook Community Help Read the full article
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