i always said hybe was so fucking jealous of aespa and everything about their intellectual property - from the visual direction to the storylines the lore the concepts and the music. i always said it was fucking weird how hybe made sure to always have one of their girl groups release something to overlap with aespa comebacks. i always said it was obvious they did mediaplay to put out articles about how aespa's concept was losing interest and how the public was tired of kwangya when everything pointed to the opposite.