#every performance is unique

[seawitchkaraoke]

went to see Cats last night (christmas gift from my parents) and it was very funny (duh, cats is always fun unless it’s the 2019 movie).

They made some really fun/smart/interesting choices which I hugely enjoyed such as:

-Old Deutoronomy took a much more active role than he often does moving around the stage a lot more, singing the first few lines of a few songs such as Skimbleshanks, which worked really well, he was actually leading the jellicles instead of just watching their antics

- on that note though the one and only thing I didn’t like about this was that Old Deutoronomy hugged both Gus and Grizzabella and also misto after getting rescued by him. Idk. Hugging just feels? Not cat like? I didn’t like it  but it was literally just 3 hugs so i’ll forgive it

- they made the VERY clever choice of moving Pekes and the Pollicles after Gus the theatre cat and having Gus play the great Rumpus Cat. I loved that bc it gave pekes and pollcles more weight (instead of just being ‘’the cats put on a play inside the play’’ it’s now ‘’Gus is old and kind of sad and wants to reprise his old role so the cats encourage him to do just that and they all put on a play together’’ it gave Gus more room while still cutting  Growltiger’s last stand (which let’s be real is always cut. Like. I’ve seen cats 3 times and they all cut that song which is..... sad).

- just in general the songs all connected really well, the transitions between them always felt really natural and good which you don’t always get with Cats. The flow was really good.

- they made Tugger and misto somehow even gayer by having misto not just magic the rainbow banner out of a hat and dancing around on stage with it but also then linking arms with tugger and skipping over said rainbow banner and just adding a lot of misto/tugger arm in arm dancing to the song in general

- they also replaced Tugger’s ‘’ladies and gentlemen...’’ with ‘’felines and friends’’ which is a small touch, but I am nonbinary so it made me happy

- just. Tugger. He’s always so fun but this one had SUCH gremlin energy it was incredible, he was shorter than other Tuggers I’ve seen which didn’t make him any less hot (judging by my mom’s reaction to him lol) but it just. idk it added something that he was shorter than both misto and munkustrap and also was constantly climbing onto tall things when he needed to just exist in the background, like he’s hot and he’s absolutely one of the leaders and yes he’s respected but also he’s a little gremlin cat who wants to be tall

- munkustrap who’s always been one of my faves was incredible as always and he was very annoyed at tugger the faces he made in the background of tugger’s introduction song were hilarious, he took great care of the kittens as always and his fight with macavity was?? so good? idk if they made it longer or what but it somehow hit me more than it usually does, the way once he went down all the other cats who’d been scared ganged up on macavity? they love him so much this is so cute

#cats musical #saw the production that's currently touring they're in frankfurt for another two weeks i think #no idea where they're going next but uh #go watch them if you get a chance #honestlly though i've seen cats 3 times #but the other two were ..... a while ago #so these may actually be common things that i just either didn't remember #or changed since like. 10 years ago #still it was great fun #i wanna watch it again right now #why oh why must theater be a once only thing #every performance is unique #every production does things differently #this is the curse and the joy of theater

[comradekatara]

sokka hates the fire nation but nonetheless subscribes to their logic through internalizing his own dehumanization, albeit in the name of sacrificing what is necessary to resist imperialism. on the other hand, aang refuses to sacrifice his humanity, which is intrinsically tied to the culture that was deemed deserving of extermination, and by recognizing the fullness of his personhood and his intrinsic right to exist, he defeats the tenets of imperialism on an ideological battleground. that is why it is so crucial that aang’s influence over sokka, as an air nomad, and as someone who did not grow up under the looming shadow of colonialism and genocide, is what helps him regain the childhood he had forsworn in the name of war—his laughter, his joy, and his humanity.

#aang&sokka #aang #sokka #obviously aang performs this function for every principal member of the gaang #with katara it’s immediate (see: penguin sledding 5 minutes after meeting) #and with toph it’s less pronounced (id argue that sokka is more crucial to tophs process of valuing her humanity than aang although aang #lays the groundwork for it by being the one to recognize her potential) #and with zuko he has also been dehumanized by the fire nation but like. it’s not the same of course #whereas sokka and aang have largely been dehumanized in the same way #as victims of genocide #and obviously katara too #but katara has the same viewpoint as aang from the beginning #that she deserves to exist and fights for her cultural values #whereas sokka thinks that KATARA deserves to exist. that everyone does EXCEPT himself #so aang’s influence reminds him that he’s NOT uniquely disposable/sacrificial/unworthy #he’s a person too! #and he does so through the simple bond of friendship. through joy & laughter & fun #the values that were instilled into him by the air nomads #and it’s not like sokka COMPLETELY internalizes it #or that aang is the only one who attempts to impart this lesson #but it’s why their friendship is so important #because sokka accepts imperialist logic and aang refuses to #aang’s importance cannot be overstated #which is kind of funny to say bc he is the protagonist. the titular role #but ppl like to ignore that #which is crazy . but whatever

[cryscendo]

kurt hummel in every performance

4x09 - Swan Song

Being Alive - Kurt Hummel

“Hi. I'm Kurt Hummel, and I'll be auditioning for the role of... NYADA student. Tonight I am going to perform a song that I've loved since I was six. But, um… I think for the first time in my life, I finally understand what it means.”

#glee #kurt hummel #song: being alive #episode: swan song #my stuff #kurt hummel in every performance #showstopping. incredible. breathtaking. never been seen before. totally unique. #he really did completely steal the show #hes so iconic for this

[brionbroadway]

honestly tracy chapman's fast car and usher's yeah were equally important to my development

#blessed to be in middle school when yeah came out #the energy at the school dance when it came on #then i'd pretend to have a unique taste in music bc i liked an older sad song that was on the radio constantly 😌 #every sunday there should be a musical performance for my nostalgia

[rxttenfish]

tbh tho this is EXACTLY what merfolk relationships look like

and they just keep track of this. in their heads. all the time.

#all the care guide says is 'biomass' #they dont have gendered pronouns but they do have tone modifiers for every other fucking word depending on their relationship to the other #and their mood. and if theyre referring to multiple people at once or just one person. and often layered on top of each other too. #merfolk have poor vision but they DO inherently think of things in a more ''three dimensional'' way than we do #considering they live underwater and youre operating with another axis just to move around anywhere #which then gets applied to the rest of their everything #ESPECIALLY language because theyre nerds who went hard into the sound focus #their visual art in comparison has simpler elements than ours (but a lot more focus on light/movement) #this is why merfolk have some very unique spellcrafts and theyre notorious for complicated and detailed spellwork #like yes a part of it is the fact that theyre older than the other species and have had more time to work on it #but also they can just DO really unique things compared to other cultures because they emphasize layered detail in this way #this is also why - from the outside - so much of miranda's job looks like parties and balls and attending to the courts #because again. its all about the emphasis on who has what relationship with who and how to operate within that. #legal agreements are multilayered and come with terms and conditions a mile long and you need to have a very careful hand on the pulse #of all of this #even moreso because royal families go even harder with treating the lineage as the individual and the merfolk #as just limbs and organs of this equation #this is why it was so important that miranda be good at manipulation and speaking and just *charismatic* #literally making people do what she wants or needs them to do is just what makes the merkingdom GO and operate #and why she (and the other royals) occupy a space a little like a public performer does as well #and why royals showing personal favor and having close personal relationships is frowned upon as #mixing pleasure and business #since those relationships ARE their business and so much of the underlying politics #if youre showing undue favor to someone because you personally just like them then you aren't judging them based off of actual talent #merfolk complicated! merkingdom complicated! #(the merkingdom is also SUPER fucked up but thats tangential from this tangent)

[yjyt85r98r]

aipri cannot be repeating performance sequences in the 3rd episode with such bad cgi

#if they kept the bad cgi but put in a unique performance every episode then that would be ok. but they are not doing that

[bahadurislam011444]

Unveiling the Best SEO Worker in Bangladesh: Driving Digital Success

#https://dev-seo-worker-in-bangladesh.pantheonsite.io/home/: With years of experience and a deep understanding of search engine algorithms #[Insert Name] possesses unparalleled expertise in SEO strategies and techniques. They stay abreast of the latest trends and updates in the #ensuring that clients benefit from cutting-edge optimization practices. #Customized Solutions: Recognizing that each business is unique #[Insert Name] tailors their SEO strategies to suit the specific needs and goals of every client. Whether it's improving website rankings #enhancing user experience #or boosting conversion rates #they craft personalized solutions that yield tangible results. #Data-Driven Approach: [Insert Name] firmly believes in the power of data to drive informed decision-making. They meticulously analyze websi #keyword performance #and competitor insights to devise data-driven SEO strategies that deliver maximum impact. #Transparent Communication: Clear and transparent communication lies at the heart of [Insert Name]'s approach to client collaboration. From #they maintain open lines of communication #ensuring that clients are always kept informed and empowered. #Proven Results: The success stories speak for themselves. Time and again #[Insert Name] has helped businesses across diverse industries achieve unprecedented growth in online visibility #organic traffic #and revenue generation. Their impressive portfolio of satisfied clients serves as a testament to their prowess as the best SEO worker in Ba #Continuous Improvement: In the dynamic landscape of SEO #adaptation is key to staying ahead. [Insert Name] is committed to continuous learning and refinement #constantly refining their skills and strategies to stay at the forefront of industry best practices. #In conclusion #[Insert Name] stands as a shining beacon of excellence in the realm of SEO in Bangladesh. Their unw

[my-thoughts-and-junk]

thinking about. redesigning the dads

#random thoughts #dream daddy #first thing immediately making brian fatter. maybe getting rid of his beard to give him a double chin. making him hairier everywhere else #also maybe making him an amputee. he had an accident while doing some woodworking and lost his left arm #or maybe ill make him a lower leg amputee? because he's fat and that has some unique challenges #robert's missing a finger and he changes the story on how he lost it every time #he also got shot once in the shoulder #craig's also an amputee! definitely lower leg because i want him to have one of those sportsy prosthetics #he has a wild story about it that the mc was there for #college shenanigans and whatnot #might make damien have a prosthetic eye? or an arm because i think he'd have a LOT to say about victorian prosthetics #god why am i giving them all physical disabilities. i was just thinking earlier about how it'd be neat if one of them were in a wheelchair #cuz the daddies are very performatively diverse otherwise #who would even be in a wheelchair. i think it'd be damien for periods of time #he'd have an authentic victorian one and also a normal one #he also uses a cane. hugo also uses a cane but a less cool one #hugo got a wrestling injury that acts up sometimes #matt gives off migraine energy. chronic pain haver even though he doesn't 'technically' have anything wrong with him #anyway!!! what fucking race is everyone i was thinking about this earlier #is robert white. #cuz like brian and joseph are both solidly in the white category #matt is black and carmensita is a spanish name soooo. dominican? columbian? i'm going with venezuela #cuz the guy who sang carmensita is american-venezuelan #i vaguely remember hugo having some comment on racial insensitivity during the wrestling date but god i just cannot remember #robert's grandparents were all different races and ethnicities and he's not particularly involved in any of their cultures #his wife was italian tho #joseph can trace his ancestry all the way back to the mayflower #mary and damien are siblings and descended from german immigrants #brian's grandparents were norwegian #robert has bipolar disorder btw. he's usually in a state of mixed mania instead of having highs and lows

[likedbyuarmyhope]

i’ve really been an army for over six years huh. i’ve been an army for almost a third of my life

#i was 15 when i discovered them. jk was fucking 19 and now i’m 21 and hes turning 26 like i’ve actually grown up with them #i’m so excited and impatient for the future with them but im also sad for all the experiences i had as a baby army that i can never get back #my first year as an army was almost entirely on tumblr and the community used to be so big and social and just. so much fun #even my first couple years on army twt feel so nostalgic now. there were bad things of course but also so many great things #i just feel so lucky to have lived through these last few years with them and i never want to lose those feelings #aeron.txt #it’s so cliche but there really are so many things that you just had to be there for #the struggle of joining their fancafe (i definitely gave up after the first few tries) #the first bangtan bomb they added closed captions to (and when they took them away as punishment for spreading an exclusive fancafe video) #(i still hold that video of the tannies taking turns kissing taehyung so very close to my heart) #their first ever bbma. their first performance at the amas #the creation of bt21 #the post-concert vlives during tours #bon voyage to look forward to every summer #jimin’s silent twitter videos #we’ve consistently gotten so much from them and i’m so happy for all that we’re continuing to get #i never want to seem like i think the old days were ‘better’ or like i’m not just as grateful for what they give us now #i just get so nostalgic and melancholy when i think of all the things that we don’t get to experience anymore #i was so young and going through some of my most formative years and it’s such a unique feeling to have grown up alongside bts #i’m still growing up with them. so much of what they taught me years ago is only now showing up in the decisions i make about my life #god i love them so much i love them so so so much

[afairerplace]

Honest to God I am obsessed with each and every one of Michelle Zauner's Jubilee-era stage costumes I would pay handsomely for idk? A set of paper dolls? An art book? featuring them

#wishing so bad i screenshotted her outfit closeup on her insta story #from her first night performing at the disney concert hall #what a LOOK #she and/or whoever styles her has an incredible eye for unique/artsy pieces that she kills every. time #japanese breakfast

[parulite]

favorite part of kiri the way they went like "she is mystical and magical and deeply spiritual and connected to pandora in a way no one imagined possible. also she is 14 so she sticks her tongue out and rolls her eyes and whines and doesn't want to be in pictures and goes 'mYeH NyEh mAh mNyEh' at adults when they fuss at her"

#;lkjdsf;glkjsd;flgkj #i want. to put her in my pocket #every time jake calls kiri ''baby girl'' i gain 10 years of life 〈⋄〉 ooc. #listen i fully get people who like. they have that disconnect where they Know it's sigourney and that just #doesn't work for them or whatever right #but she turned in a 11/10 performance as a 14 year old like #it's just done with so much awareness from the adult perspective but also so much care and empathy im so in love with it #something so.....unique in all the correct ways about using this technology we have to do this #like i know some people think it's the same as de-aging and using deceased actors likeness right but #to me for this role specifically it's so much more like....stage acting? #and the fact that it's sigourney in both roles Adds to the character to me #she is mother. she is daughter. she is old she is young she is dead she is so alive she is. both! #like digitally de-aging for the sake of ''''yeah this happened when they were young''' is just like. idk neither here nor there for me #it almost never looks good but that's about the end of my thoughts on it #i think the way they've been like. bringing the likenesses of deceased actors into movies with this is really weird and not my favorite #for a variety of reasons #but this? this is perfect this is exactly what this should be used for. she's right there and it's not /really/ her but younger #it's not trying to reimagine a young sigourney weaver it is giving a different life to this performance #i mean considering it's effectively an animated movie anyway you know????? god does this #is this at all comprehensible #im having a moment don't look

[dykesynthezoid]

“Those historical costuming community weirdos” people on here will say, bc they cannot fathom that someone with formal education as a dress historian might… shockingly… actually know more about historical dress than they do. You know, as an expert. And it’s wild bc it’s ppl who will decry anti-intellectualism in one breath and then demean studied female historians in the next, all bc they??? Presented a piece of clothing history that contradicted your specific layman’s misconceptions????

That’s not to say these historians don’t have their own bias and may interpret the facts of dress history a certain way; but that’s the case in any professional field. There’s always some variation in perspectives and interpretations. That doesn’t change the fact that those professionals still have a much better understanding of the issue than you do as a layman. Also the way people talk about these women is very frequently misogynistic as hell, but I guess that isn’t surprising. Would prefer if it didn’t come from so many people who proclaim to be feminists though

#it’s also so strange to target as a community like… yeah every niche interest like that has discourse. has some mild forms of disagreement #or drama. the historical costuming communtiy is not unique in this #it’s also soooo fucking patronizing to act like people couldn’t already discussing those issues internally #ofc ppl always do that with professional fields… they’ll go ‘well I bet no one in there has considered THIS issue. huh you dummies. I am #very smart’ #and the issue in question is something everyone in that community has discussed to death literally 10000 times #‘have you even considered—’ I CAN PROMISE YOU THEY HAVE. #in particular have started to see this in regards to archaeology/anthropology #(bc that’s what I’m studying) #and it’s always people that could not actually tell you what the biggest issues in the field actually are currently. they know nothing and #would just like to do a little performative activism as someone in the global north who’s heard the British museum is bad #yes I’m salty about it. sure I will continue to be

[sonic-adventure-3]

THANK YOU FUMIE KUMATANI AND JUN SENOUE FOR MY FUCKING LIFE

#be warned the tags are rlly long n rambly #AND ALL THE OTHER AMAZING PERFORMERS AND COMPOSERS #listening to shadow’s music yet again. it’s good. thank you music #rambles #i say this every day #i feel like i probably post it weekly too #remind me to make an artsy post about how the majority of shadows songs (not counting all the shth vocal tracks) have heavy synth elements #which heavily contrasts the moreso acoustic nature of everyone elses themes minus eggman n tails who r also elec heavy #i just think shadows songs are good. and also reflect him well #cause he’s artificial. n the ark is so techy. smth smth outta place in grn hill smth smth space and chicago #it just suits his existence well ykno? the alien synths n determined driving basslines and the glitchy muffled breakbeats #i’m so sleepy it shows but there’s so many fucking layers in his fumie kumatani sa2 songs it’s hard to catch what goes into it all #tryin to read up more on dnb to understand it. hard finding stuff yhats act relevant #CAUSE UTS SO UNIQUE!!! #words hard #in conclusion: #SHADOW #MUSIC!!!!! #GOOD!!!!!! #AUOIGHUGHB #musicposting #i think there’s something wrong with me <- guy who knows there’s something wrong with them and knows what it is #i need to attach an appendix to every post i make every word i type #appendix: •autism #i’m so tiredd

[cryscendo]

kurt hummel in every performance

4x01 - The New Rachel

Never Say Never - Jake Puckerman

“That is rude and unacceptable!”

#glee #kurt hummel #blaine anderson #klaine #unique adams #kurtnique #klainique #my stuff #song: never say never #episode: the new rachel #kurt hummel in every performance #the quality on this one is bad im sorry yall

[d3athwish]

i know this has been said a billion times but literally NO ONE is doing it like mychem. nobody is making music to the standard that they are. foundations of decay was so unique and fantastic.. genuinely you don’t hear guitars or vocals or lyrics like that ANYWHERE but with mychem. they are changing and rearranging and WINNING the game. nobody else could ever do it like them.

#like.. the combo of instruments and expiramental stuff with the vocals and the fucking lyrics.... i havent ever seen it done #outside of mychem and i dont think i ever will. every song is a fucking PERFORMANCE. they put their EVERYTHING into their music and it shows #so clearly. it’s so unique how they make music. like seriously you just dont see it outside of them. not like that. not in the way they do

[staff]

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

#tumblr #engineering #core product strategy