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#its like the 90s or whatever what else is there to do at 7am when you get home from work. other than watch trash TV
lucaplushie · 7 months
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okay fnaf art request: michael afton in fnaf sister location when he's watching the shitty vampire show and eating popcorn
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its his special interest okay leave him alone
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writers-hq · 7 years
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Here we are at the very beginning. You’re going to write a novel. Cool, huh?
Over the course of this, err, course we’re going to help you build a comprehensive plan to help you get through the first draft of your story. Before we get into the nits and the grits, let’s do a bit of housekeeping and get our ducks all nicely lined up so we’re all on the same page (and other mixed metaphors).
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DUCK 1: WHY DO YOU NEED A PLAN?
Look, we’re not going to get into a whole planning versus pantsing thing here. There’s a whole internet full of that. What we will say is that a novel is a big project. It’s 100,000 words or thereabouts. It has multiple characters, sub plots, locations, themes, fiddly little clever bits, smooth dialogue and so on and so forth. If you can manage all that in your head, then great. Go for it. Do it. Enjoy it (and your exploding brain). But we can’t even make it to the shop to buy milk and eggs without writing it on the back of our hands. Really that’s all plotting is: an elaborate novel shopping list. Nothing to be scared of. Stops you forgetting the chocolate biscuits, is all.
DUCK 2: HOW ARE WE GOING TO DO IT?
When you read a book, a really brilliant book that takes your breath away with its flow and grace and immersive wonder, it’s easy to think that it just fell out of the writer’s fingers in a five-minute sun-flared montage scene, and then they sat down to a celebratory glass of beer on the porch of their weather-boarded house.
Let us be clear: this did not happen.
Actually, what happened was weeks and months and years of layering and layering and tinkering and frustration and more layering and more tinkering, until the final product finally emerged.
Also, plenty of this:
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I’m currently reading a novel by an author I happen to know. I was lucky enough to have read a few early draft chapters several years ago. I can spot bits that I’d seen before, but overall the difference is immense, and I can see how the story has evolved, how repeated sweeps have developed the initial idea into the published book.
And that’s what we’re going to be doing here. Starting with a simple premise and adding layer after layer, until we get a cohesive whole. You bring the idea, we’ll provide the know-how, exercises, discussion and hand-holding, and at the end, you get a roadmap that leads to your first draft. Yays.
DUCK 3: GET THE FAFFING OUT THE WAY
Much like a story needs a bit of exploration before the true beginning becomes apparent, the process of story writing needs a bit of pomp and ceremony before we can crack on. Don’t get me wrong, at some point very soon (like the next unit) you’re going to have to put finger to keyboard and start writing, but right now, let’s have a little faff.
Buy a notebook and write your name in it neatly with a lovely black pen. Make a folder in My Docs and call it ‘My Motherfucken Novel’. Install Scrivener or update your subscription to Word 32,052. Buy another, smaller notebook to keep in your handbag or manbag or nappy bag or whatever be-handled pouch you transport your essential items around in. Buy a packet of 10 pens. Clicky, not lids. Start a new document in your new folder and write in it: ‘My Novel. Draft Zero. Notes and ideas’. Save it and close it. Have a cup of tea. Get excited. Be scared. Get excited again. Make sure all your digital stuff automatically backs up to the cloud. Get a USB stick and make sure you back up to that too.
Do all this stuff now and you won’t have to do it when you should be writing. Productive procrastination. Aces.
DUCK 4: BRACE, BRACE
Writers, on the whole, are delusional beings. Roughly 90% foolish optimism and la la make-believe to 10% crushing doom-laden reality. It has to be this way otherwise no one would ever stick a novel out to the end, or ever believe that someone else might want to read it. The gleeful insomniac obsession and gut-twisting fear are two sides of the same coin. Accept them both, young Padawan. They will guide you.
We write for all kinds of reasons, but mainly because we love it, right? But also wrong. Someone at some point in history said something like “Don’t like to write, but like having written.” (Dorothy Parker? George R R Martin? Could be anyone.) While some moments of writing your novel will be exquisitely perfect and everything will chunk into place, you must be prepared (dib dib dib) for some moments to be the norovirus of the literary world.
You need to brace for utter suckery, and for that you need to be both brave and forgiving. But you’re badass. You can do those things. And remember, after sucking comes editing, and after editing comes a finished book. Eyes on the prize.
(Re: sucking and editing – we know they say you can’t polish a turd but they lie. Turd is manure, and from manure comes mango trees, and cut into a mango and sunshine bursts forth and goddamit if mangoes aren’t the most glorious thing ever created by nature. So to summarise: put your pants on, let the shit out, your novel is a mango. Ok?)
DUCK 5: WHEN ARE YOU ACTUALLY GONNA DO THIS?
This is a duck of two parts. Firstly, do not spend a week carefully constructing a revision timetable and colouring it in with a new set of Caran D’ache pencils because you will not follow said timetable and that is a week of planning that could’ve been used for Novel Actual. Secondly, very few of us can commit, without fail, to set aside a dedicated period of time every day to write. But you have to summon your magic powers and dedicate a period of time most days to write. This is because, as 7 Ideas In 7 Days alumni are all too aware, you have to Do The Work.
Know that this is important to you. Know that some things are less important. Your allotted writing slot doesn’t have to be at the same time every day. We won’t rap you on the knuckles if you write at 7am one day and 7pm the next. You just have to commit to twenty minutes, or thirty minutes, or sixty minutes a day, whenever you can fit it in. (For help with this, let us highly recommend 750 Words – an online word processor that rewards you with stats and smugness when you bash out a couple of pages each day.)
When you find yourself with space – when you’ve finished work and the kids are asleep, or when you’ve woken up before everyone else and the house is quiet and maybe even slightly tidy, or when you’ve finally given in and put CBeebies on and everyone is distracted – decide to give yourself twenty minutes to get some ideas in a notepad instead of twenty minutes to check Twitter. Decide that when you’re hanging out the laundry, instead of chuntering over the news headlines in your head until you’re in a rage, you’re going to think about scenes or themes or characters. Ditto for when you do the food shopping, or the school run, or the commute to work. Pick out the solitary moments. Guard them like a really scary dog with big teeth and drool. Use them wisely.
Right then. Expectations managed: check. Faffing out of the way: check. Put your knickers on, fellow writers, we’re going in…
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jawllines · 7 years
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HERE IS A LITTLE 80S HARRY FOR YOUR SOUL
"You good, Bug?" He asks, flipping the sixth slice of bread over in the pan and Y/N nods, oddly comfortable with him here, but she doesn't let herself relax any. Shouldn't have even zoned out as she had, but she figures if he were a serial killer he would've struck then, "You got mad quiet out of nowhere." The tea kettle shrieks a noise that startles her, causing a jump to shake through her and she nearly sweeps the whole bag of bread on the floor. When he'd started that up she wouldn't know, but he has two mugs out that happened to be her favorites (one shaped like a whale with the hand it's tail curved upward, and the other with an octopus on the floor of it, with it's tentacles extending up and over the sides of the ceramic; both she got from Niall after his "spiritual" retreat to a nonprofit ocean life exhibit that exposed him to the truth about sea world and the real ways an oceanic creature acts, looks, and behaves) and peach tea bags from what she can smell.
"Have you been in my house before?" Y/N asks him, watching as he opens the exact pantry for the plates.
Harry shrugs, "Dunno', feels like it." He answers, "Can't imagine when, if you're sayin' this is the future or what have you." And oh yeah, she nearly forgot the problem at hand.
Y/N's about to say something, when she hears her front door open and Liam and Niall both rush inside panting. Niall's got his shirt on inside out, his hair flat and lifeless on his head, and Liam's puppy eyes are bugging out, looking around quickly, a golf club in his hands. "Where is the creep?" Liam asked, looking around, preparing for battle and Y/N thinks maybe she might have over did it with the explanation of Harry here as some "tall, stalker, pervert or whatever. . .he snuck into my house!"
They look proper disheveled, though this affects Harry none. Holding the plate he had already in his hands towards them generously.
"Eggy bread?" He offers.
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Liam rubs his hands over his face, sat at the table besides Niall who is scarfing down eggy bread like nobody's business. Y/N and Harry sat across from them, Y/N forking the strawberries Harry had insisted cutting up for a side into her mouth and Harry eating his bread with happy hums.
"So let me get this straight," Liam starts, the golf club he'd brought lying on the floor, "You're from the 80s. . ."
"Correct." Harry says over a full mouth.
"You were at a party, did some drugs, passed out. . ."
"Correct."
"Woke up to Y/N screaming, no recollection of how you got here . . ."
"Correct!"
"What the fuck."
"Hm?" Harry looks up to Liam, who reaffirms it louder.
"What the fuck!" Liam looks in between them, "How're you not freaking out? You literally time travelled -- you're in a new fucking millennium! This is wild, I'm skipping class today and googling everything I can even think of."
Niall speaks up for the first time since agreeing to a plate, "Sick mate! You're like a modern Marty McFly."
"Oh shite, I love that movie!" Harry reaches over for a high five, and Y/N's got her fingers to her temples.
"Okay, sweet, we all love the 80s and fucking time travelers, but are we not going to bring up the fact that he has no way home? And not to mention where he's supposed to stay 'cos --"
"Can't I stay with you?" Harry asks, tilting his head towards the side, "I like it here -- feels like home almost."
And. . .okay, Y/N was not a pushover. She was totally, definitely not a pushover.  So what if when Niall asks her to rub his back, or his shoulders, or play with his hair she does it without little thought. Or that one time Liam asked her to bathe the dog he and Niall had somehow kept a secret from the dorm patrol, and she spent the better part of three hours sitting in the tub with a pug who was filthy and really not into water. Or even when that one boy -- Louis was it? -- was drunker than she thinks she's ever seen someone, needed a place to spend the night and she let him sleep in her bed and. . .well fuck, maybe she was a pushover.
But how could she say no? How could she say no to Harry? Sure he was a stranger, but he had nowhere to go and he's probably just as confused as the rest of them. Maybe even scared -- though he won't let on -- who wouldn't be when they wake up and everything they've known has changed? Y/N wasn't a cruel person, and dare she say in the very, very, very short time she's known him she grew a little bit of a soft spot.
"I. . .cool. I mean okay, fine, but no sleeping in my bed."
Harry grins, "Oh, shibby innit? Roomies!"
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When Y/N gets back after class (though she was really reluctant to go, leaving a practical stranger alone in her home though he seemed relatively harmless) Harry was doing yoga is what it looked like, changed into an old shirt Y/N recognized as her father's, sweatpants that she had bought a size to big, and his hair wet and springy ringlets. Her door shuts with a click and Harry pops up from the position he was in, smiling brightly with a wave, "You're back finally." He pushes himself up, going towards her and wrapping his arms around her in a huge hug. Y/N's eyes widen. She was gone for two hours and comes back to more affection than she gets from Niall when he has a breakup.
"Hey," Y/N wraps a cautious hand around him, "Did you get weed from down the hall and get high or somethin', 'cos I would not trust Marva."
Harry shakes his head, nosing at her neck, and what in god's name-- "I had an epiphany while you were gone, s'that you're the best person in the world. And you've got great taste in body wash -- do I smell like lavender?" He wafts himself at her and she nods for show, a little too scared to breathe in so deep around him. Not only does he smell like lavender, but he smells like something else she can't put her finger on and it's really, really nice. Though if she inhales as much as she wants of it she might pass out, so she doesn't give herself the chance. "I made us noodles for dinner."
"Were you a cook where you came from?" Y/N wonders aloud, and Harry nods, still pressed tight to her.
"Sorta. Me mum always made me help her with dinner, so I've got a trick or three up my sleeve." Finally he draws back, but he slots his fingers into hers and tugs her towards the kitchen where he's got the table made up and everything. Y/N doesn't think she's had the table set up like this in. . .well, she's never had the table set up like this before. Never had she actually cooked noodles either -- she wasn't very good at it unless it was ramen.
So she's got something short of a culinary artist in her house now, which was nice she presumes. Maybe having him here won't be a worry at all.
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Y/N would be super pissed if anybody else woke her up at 7AM on a Saturday morning to go shopping, but Y/N had promised Harry that she'd take him out if he let her study for her test that was on Friday (he was a clingy roomie at best, but he's a good study partner and promises to make jam tarts if she gets a 90%). She figured if he was going to be here for a while she was going to have to get him clothes, and though she doesn't have much money she has enough. The dorm she stays in was factored into the total cost, and since she'd maintained her GPA they offered her (just as they'd offered other students) a bigger room, with their own kitchen and bath, as a 'good job' type of ordeal.
Though Y/N doesn't know how she could be mad, when Harry wakes her so sweetly -- voice a low lilt as he speaks, "Moppet, it's time to get up! I wanted to make you a breakfast smoothie but you've got no fruit, shame on you."
"You ate all my fruit," Y/N answers back croakily, because it was true. He did eat all her fruit, "I should have granola bars in the pantry if you --" she starts to say as she sits up, knuckling at her eyes.
"Oh, Moppet, you're so cute in the mornings!" Harry gushes, reaching out and poking at her cheeks, "Makes me just wanna pinch and poke ya! Adorable, you are."
Were the 80's a touchy feely time? Y/N doesn't know, but Harry certainly made it seem like that. Nonstop, he was patting her, begging for a cuddle, pinching her sides, and picking her up whenever he wanted. It annoys the hell out of her, but not because she doesn't like that he's touching her -- she certainly likes that -- however, these little jolts like stereotypical electricity twinkles its way throughout her body anytime his skin comes in contact with hers. She tells herself it's because he's some weird time traveling guy, although deep down she knew it was something she did not feel like digging up.
It was just weird though. . .it felt like she knew Harry before, or at least was supposed to. She just couldn't shake the feeling like this was meant to happen, that he was meant to show up on her couch or something but as with many things she doesn't have a clue.
"I used your nifty little phone, and found a video store! I called and they said they had Molly Ringwald galore, so we just gotta go!" He drags her up from the bed, getting her standing, "I picked out your clothes for you."
"Are you sure you're from the 80's, 'cos you're giving me that 50's housewife feel." Y/N asks and Harry pouts his lips, frowning greatly at her.
"Bite me." He grumbles, pressing the hair from his face, "You're grumpy in the mornings too."
"I'm sorry. Not used to company so early." She apologizes, and she's surprised at how sincere it sounded. If anything Y/N was everything but sincere in the mornings, especially when she's woken up to go spend money on somebody who is not herself.
Harry grins again, bucking up and drawing her back in for a hug -- he really is an affectionate thing, "No worries! Still love you."
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jimmybechtel · 4 years
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11 Tips For Being Productive Whilst Working From Home
Stop being a busy fool and check out the 11 tips below to become more productive whilst working from home.
We all know this is unprecedented. Around the world, millions of people have been thrust into working from home, seemingly overnight.
By now most businesses have successfully managed to overcome the many logistical challenges with regards to IT and infrastructure and its now more about the juggling required to manage home and work life from one space.
It’s a huge challenge for everyone, both for the people affected and those who need to supervise their performance and help them be productive.
I’m ‘of an age’ where I grew up being told that a full-time job is 9-5 and you work from an office. But in my experience, those dated opinions have been on the wane for years and many businesses have been embracing different levels of flexibility for a long time. If after all this is over some businesses decide to continue with more flexible working practices, then that can only be a good thing. In my view.
I’m lucky enough to work for Koozai, who has had flexible working in place, in some shape or form for over 7 years. Over two years ago Koozai made the decision to move to a totally remote working model. There were many reasons to make this move, but a big one was that we wanted our team to have a good work-life balance and to allow them to be as productive as possible.
Despite being part of that decision-making process and knowing it was coming, it still took some time for me and the wider team to settle into the ‘new normal’ and to reach peak productivity.
It got me to thinking, I’m sure in the current situation that there are many people who will be working from home for the first time and that perhaps some of the tips we’ve learned along the way may be useful for others. To be honest, one of the biggest overall wins was working out my productivity cycle and looking at how I could make it work to my advantage. So, I’m going to start there.
Productivity distractions
Part of the issue with productivity is constant distractions. There are the traditional office distractions such as people coming over to your desk and interrupting you, meetings for meeting’s sake, noise, tea breaks, etc. Then there are the digital distractions; the myriad of phone calls, emails, Slack and Trello notifications. And now, if that wasn’t enough, in this current situation we have switched out some of the office distractions for a whole new swathe. The kids wanting help with fronted adverbials, your partner asking where they left their glasses [because of course, you’re the only person who knows where anything is in the house] your parents needing you to fetch their prescription, the constant pinging of the House Party app. It’s relentless!
However, that aside, an often-overlooked element is that most people are never actually taught how to manage themselves, they are simply taught the knowledge or skills they need for their specific job.
Learning how to manage yourself, your priorities, and your time is important and it’s something that’s rarely instilled in people. It’s important to acknowledge, particularly in the current situation. A lack of skill or experience in these areas can hugely reduce productivity and increase anxiety and stress levels. People can become easily overwhelmed with a lot of tasks, some of which are just making them busy and not achieving anything.
So, stop being a busy fool and check out the 11 tips below to become more productive whilst working from home.
Understanding your own productivity cycle
One key aspect that can help you manage your time is understanding your productivity cycle and how you can make the most of it.
It’s important to state that everyone has their own cycle. However, for the vast majority, they’ll find they are naturally more productive in the morning. If this isn’t the case for you, then firstly check that your sleep pattern isn’t the issue. You may find that if you changed your sleeping habits and adopted a more traditional rhythm that you’ll likely achieve more before 10am than at other times of the day. That said, this will not be true for all people. The key is to find out what works for you.
The way I did this is to embrace my inner geek and analyse my performance. Over a period of a few weeks, I noted down how I felt each hour of the day.
I did this on a scale of 1-5 and I rated my levels of enthusiasm, focus, innovation, confidence, and energy – I also noted my mood. happy, sad, bleurgh – just for good measure. I then analysed this data to work out what my averages were and where my peaks and troughs fell.
Different types of work
The next step is to understand what work you have to do and what type of work it is.
Back in 2016, an American university professor called Cal Newport wrote a book all about his philosophy and strategy for focusing on the things we can do and accomplish. Within this, he categorises work as either ‘shallow’ or ‘deep’.
Shallow work consists of tasks that don’t require a lot of thought and don’t really contribute towards our objectives.
Now, unless you’re fortunate enough to have a personal assistant, you will undoubtedly have a number of mundane tasks that need doing. Things such as replying to emails, responding to Slack messages, using social media, and filling out timesheets. These are all examples of shallow work.
Whilst shallow work can’t be removed entirely, you do need to be careful about how much time you dedicate to it. Shallow work can easily eat into huge parts of your day. It is a big contributor to those distractions we mentioned earlier. The email notifications, Slack alerts, and tool notices create a cycle of seemingly never-ending, inconsequential tasks that prevent us from focussing on more important work.
Deep work is the work that will make a difference. The important stuff. The tasks where you need to get your head down and really focus.
For some, this could be writing a piece of content, or for others, analysing data and extracting and explaining the findings. Whatever it is, it is work that requires you to think deeply and to really concentrate.
List your tasks
The first step then is to list the tasks you need to do and to split them into deep or shallow work. Write everything down. Getting it all into a list frees up your mind from having to remember.
By now you should have knowledge of when you’re at your most focussed during the day and a list of deep work tasks and shallow work tasks. The next step is to plan your time so you’re doing the deep work when you’re at your most productive.
Planning
Even though you may have several tasks that fall into the deep work category it is simply not possible to do focussed work for a solid 3 or 4 hours. You’ll find even if you could do this that you’ll be exhausted later, and it will have a negative effect. You need to set a routine that works for you. First of all, give yourself a break. It’s not easy and will take time to get in place.
For example, I focus on deep tasks in 90 min blocks two or three times a day; depending on what needs to be done. For me I do 9-10:30am, 11 – 12.30pm and 3pm- 4.30pm. I then put in time for shallow tasks in between.
This gives my brain a chance to switch off and recharge before having to focus again on the next deep work task.
Our brains like routine, so consistency is king. If you can have a plan in place that you follow daily or weekly, then this will help. It will become habitual and you’ll find it gets easier as time progresses.
If you manage a team you will need to find a way to balance your productivity with their needs. It may not be feasible for you to be totally uncontactable for hours at a time.
For me, working in an agency environment, there are lots of different team members, all of whom have different productivity cycles and who need quick responses on queries or help with decisions. So, even though I like to work 7am – 4.30pm, it’s not possible for me to simply switch off entirely after 4.30pm or ignore people entirely for huge parts of the day.
I make sure the team know I am still contactable in an emergency when I’m in focus time and I am usually available until around 6pm each day. But I’m not doing any focussed work in that period, it’s just much more reactive. I’m just there if needed.
Making yourself accountable
Just blocking out time won’t be enough. You need to adopt a zero-tolerance approach. Newport says “you have to treat your attention with a lot of respect like a professional athlete might treat their body”
You need to ensure you make yourself accountable as our brains tend to wander. It’s all too easy to think “oh I’ll just have a quick glance at my inbox, it won’t hurt.”
Don’t do it.
It will.
Although it may seem like a small thing, the cost of trying to juggle more than one task at a time is huge.
Gerald Weinberg a computer scientist, psychologist, and author has said that focussing on additional tasks can annihilate up to 80% of your productivity. When you look at it like that, you realise it simply isn’t worth that quick peek after all.
Protect the time
You also need to protect the time you’re setting aside for your deep work. I block this in my calendar and treat it like I would an important meeting. I let the team know I’m in focus time and if someone requests a call or meeting during that time, then it’s declined and needs to be scheduled else when. To be honest, this also helps the team, as they can all see in my calendar when I’m planning to do focussed work and when I’ll be checking emails/Slack messages. So, they know they won’t have to wait long for a response.
Preparation is key
To return to the athlete analogy, you need to warm up ready for your deep work. In order to help your mind prepare you may find it helps to have some regular steps in place in the lead-up to that time. A little ritual.
For example, I usually make myself a drink, and ensure I’m comfortable, put a message in our internal Slack channel to let people know I’m going into focus time. This tells my brain that I’m closing the door to the outside world and am about to focus on my specific task.
For you, the ritual may be different. You could pop a sign on your office door to say you’re not to be disturbed. You could clear your desk and put your phone away in a drawer. You need to find what helps you signal to your mind that it’s time to focus
Clear goals
Knowing exactly what you want to achieve as the outcome is also important and keeps you focussed. So, if you’re writing a blog, for example, know what word count you’re aiming for and whether the outcome includes proofing the piece, sourcing images and uploading it to the back end of the website or if it’s just the words on the page that’s the outcome. Be as specific as you can, and this will help you concentrate on exactly what needs to be done in the time.
Trick yourself
Another tip I have is to try and trick your mind. Tell yourself you have a shorter deadline than you actually do. So, if you think a task is going to take around 2 hours then tell yourself you need to have completed it within 90 minutes. This will help you work just a little bit harder. It’s like a HiiT workout for your brain.
Train your brain
Focus and attention are like a muscle, you need to train them, and when you do they get stronger. This isn’t as easy as it sounds, and it took me a while to get the hang of this. But it will be worth it.
You need to be mindful and train your brain by thinking of one single problem and to hold that problem for a set period. You need to practice identifying when your mind begins to wander and to bring it back to the problem that you are labouring over.
For some reason, I found it easier to do when I was walking, as soon as I found myself being distracted by the weather, road-noise, birds…whatever, I’d immediately come back to the problem. Over time this got easier to do and it’s now something I can switch to with relative ease.
Unwind
The final step is to ensure you unwind and allow your mind to completely switch off. It’s the mental equivalent of recharging your phone. We’re all so used to being constantly available but there’s a limit to how long anyone can focus. No matter how busy you might be, fatigue will set in and it will end up being counterproductive. So, make sure you schedule in breaks. Even on the craziest of days you can take 10 mins to grab a drink, take a short walk, or spend time with your family.
Trying to stick to taking a lunch break and powering down for the day by a certain time may seem like a pipe dream but like everything else, you can learn to relax. The result will be that you return refreshed and way more productive than if you’d have simply powered on through.
So that’s it. 11 steps to becoming more productive when working from home, I hope you’ve found it helpful.
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Q+A with Iringó Demeter — An Ode to Bodily Expression
Born and raised in Transylvania, Romania, the photographer Iringó Demeter’s childhood was characterized by the surrounding picturesque nature. Her fascination for nature defines her work, with her interest navigating towards the human body in all its beauty. Informed by texture and shape, intimacy is a pivotal factor in her photography as she continues to explore the human body. And though it’s up close and intimate, it’s always with a profoundly empathetic eye that she embarks on a journey of self-discovery and self-acceptance. We recently took the time to ask Demeter about her life as a photographer and delved into her passion for investigating bodily expressions.
We recently took the time to ask Iringó Demeter about her life as a photographer and her passion for investigating the bodily expression.
Magnus Høst (MH), Iringó Demeter (ID)
MH: Could you please take us back in time and tell us how and when you first became fascinated with photography?
ID: There is no big story about this. It happened quite organically, and it felt incredibly comfortable, so I just rolled with it. Never questioned it once since. I studied it for a few years, BA and MA, it was good to have a platform to explore and see where was my place within this field. I had some tough times along the way, but it never came to my mind that I will do anything else in life.
Then I started to find more meaning to it, I needed it to be something more than an activity which made me feel good. That’s wen the real connection happened.
MH: Does growing up in Transylvania, Romania, play any role, or has it had an impact on how you create and tell stories?
ID: Where and how you grow up will always play a role in how you approach things as you evolve in life, I think. My home was and still is in a small village of 200-something people, surrounded by hills and forests; my parents (mother Romanian, father Hungarian) moved there with work from 2 of the bigger cities in Romania.
Transylvania holds counties in which Hungarians form a vast majority of the population. Close to 90% of the people in my county are Hungarian, and only three people are Romanian, one of whom is my mother. The same people still keep the same numbers. In 1918 Hungary lost Transylvania to Romania, and the aversion towards Romanians even passed down to new generations. I mention all these because I grew up being isolated because lots of people around me didn’t like that I spoke two languages. Add to that that I was tall and heavy, so having insults thrown at me every day was nothing out of the ordinary back then. I grew up watching how the community never really accepted my mother, and how that affected her, how that affected my parents’ relationship with the district. People will talk badly about them in front of me, it was just bizarre, and I didn’t really understand back then.
The positive side of all this is that I made the best out of my time alone, observing everything happening around me - mostly nature. I would look at ants marching in straight lines for hours, I would poke their hill to see what was in there; it was fascinating. My father would let me use a medical microscope to look at whatever I could fit under it - oh, the number of leaves and dead bugs I took apart just to have a very close look! I’d collect snails after a rainy period, and watch their slow movements, look for sorrel in the fields, spend time in sunflower fields, dig out clay from streams and make very awful looking pots.
My personal work references my childhood a lot, so yes, it definitely has a significant impact on how I “speak” now through my photography. I naturally look for “silent movements.” Lines and shapes flowing with and into each other, performing a calm dance. A finger pushed into the flesh would likely be the translation of the wooden rod I watched snails move across in the most beautiful, elegant way. Nature continues itself in the human body, I like exploring this flow. I like honesty, openness, and to create a calm environment and tend to take my time to edit my personal work, to sit with it for as long as I like.
MH: What are you inspired by, and where do you get your inspiration from?
ID: Plants, concrete, water, sounds, weather, the sky.
MH: How do you balance artistic creativity and commercial pressure?
ID: The commercial environment is different in the sense that it’s not only just about you and your subject anymore. You’re working for a client, with a group of people. It’s an honor to be chosen to reflect a vision, a process, and I love learning about a brand and how do I fall into how they would like to portray that vision. I think that if you consider it to be pressure, then that’s what you’re going to get out of it but, if you believe that it’s another way to approach what you love to do, then you’re going to allow yourself to enjoy the process and be happy with the outcome. My “commercial struggles” are not unique, and most of the people know these ones.
MH: Through exploring beauty, life, and stills, the human form seems to inspire your recent works. Experiencing your captivating images and distinctive visual language, it often leaves the viewer resonating with abstraction from the familiar. Can you enlighten us on your creative approach to image-making, and what stories you intend to tell?
ID: I make images because that’s where I feel at home. There is nowhere else I can get that feeling from. This is one way I take care of my body.
Our bodies are our first home. Just looking at them from the outside, they are so unique and deserving of all the kindness. We see bodies every day, and many times maybe we lose their meaning. I think we need to see them in many different ways, so we can be reminded of their significance and to accept, between ourselves, how they function, and how they look like. My approach focuses on the details. With the naked eye, we see the whole picture. With the camera, I can break this down and focus more. It’s a way of slowing down, bringing it emotionally closer, and questioning the familiar.
MH: Intimacy is undoubtedly a pivotal factor in your photography, but what is "intimacy" to you when captured through a lens? And what are you studying when exploring bodily expressions?
ID: Through a lens or not, it’s when I can be with someone in a real way, and that is what I am looking for.
MH: Book or newspaper?
ID: Books. Always. I particularly don’t enjoy newspapers, they have an awkward size, and mostly all of them have the same characteristics.
Books come in so many different weights, textures, and smells. Even if I’m not interested in the subject, I’ll often interact with books just for the sake of how they feel against my fingers, how they feel when I pick them up, how does the paper reflect the light, how is the binding done, how is the content laid out. I am a very tactile person, and I believe that lots of feelings hide in textures.
MH: Movie or tv-series?
ID: Tv-series, because I find them to be more flexible. I can have one on while I edit and don’t feel that I am missing out if I don’t keep my eyes on it all the time. Being freelance will sometimes get very lonely, having a show on in the background can help.
I love to go to the cinema for a good movie with someone who I can discuss it with after.
And, you know what, I’m gonna say it - I love game shows! There is just something about seeing people in social experiments strategize in their own groups and their own heads while keeping aware that millions of people are watching. I’d never put myself up for anything of the sort, so I am utterly fascinated with people who do that. People will roll their eyes now, but the US versions of Survivor and Big Brother are great. :)
MH: Breakfast or dinner?
ID: Oh, don’t think I ever spoke about this to anyone before - I LOVE breakfast! Eating early in the morning, between 5:30am - 7am, is probably my hobby. Preparing it, eating it while watching the sunrise, cleaning up after… Always looking forward to it while, many times, I am not in the mood for dinner or just completely miss the right timing for it. Preferably will have eggs and will end with a tea, or a banana, freshly squeezed juice - I can really extend this meal if I get the chance.
All images by Iringó Demeter
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chelseaflowerheaux · 4 years
Text
(3/20) sleep 12am-7am
Kind of an experiment to see if 7h is enough
And what time I’ll pass out tonight, hopefully 10/11
Got up 7:00/7:30 to arrange flowers
Drank coffee, ate a whole greasy bagel melt about 8:00
Sat outside for a bit w/ stray cat, I really liked the cool morning air and shade
Makes me wish I had a balcony or a REAL backyard but w/e that’s for another year, another decade... and it comes at a price
I made another pot of coffee to drink on throughout the day. 
Yesterday I felt so low energy and useless
I’m realizing I’ve got to be better about monitoring my time and my dynamic energy, and staggering productivity to reflect these currents in the upcoming heat
Monday is a good planning/primping/deadhead/compost/ go to yoga or gym day, Wednesday is Misc. yard work day, Friday is take on other work and bust your ass doing it day, so as long as I take it slow doing something low energy or monotonous (weeding, seeding, potting up, mulch paths, etc) that I can kinda just zone out on and make incremental progress.
It’s really all I can hope for when temps get above 90. I’m out there 8h/day, 5days/week and I really do feel like my brain just stops working above 85
Which is maybe something I should glance at in the long run
From October to February I feel so high energy and motivated and elevated in how I think of my own profession/lifestyle, like I could really be in a position to prove myself and to share it. And that building up to one grand moment of ephemeral display is worth it, and there are ways to justify it, and what is the point of doing something if not to pursue it to its peak expression of wealth and abundance and beauty and grandeur?
In the hot months I need to be up earlier, transition into that temp rise instead of being confronted w/ midday stress first thing in my day
I get the most done physically after 4/5, I get a second wind and want to work hard till 8
But that’s also when I should be watering, harvesting, and reflecting on why I do what I do. And theoretically jumping in the nice pool (!!!), and letting the tenant mind his own business on a summer evening with his contractor bros, and going to yoga and having a social life and just generally trying to reclaim an ounce of structure in my life
And I know waking up early is THE WAY but ugh I’m so spoiled on not really having a set time I need to show up at all  
March is a weird month because I get so anxious/stressed/pessimistic about the summer the moment that temps start to rise and yet I’m also getting peak feedback on everything getting the signal to lush out or bloom. Perennials I did and did not plant have hit their full stride and hardy annuals I researched and purchased and started from seed for the first time back in the early fall are bolting up or blooming...so I feel very justified in my efforts and rewarded for the hope and anticipation and yet, I’m always just a little too pissed at the heat to stop and smell the roses. 
I’m taking the time to start my seeds today so that’s always good, just to have that vision of the future to look forward to. 
This year I think I’m more comfortable with my image of myself as Grim Reaper, as someone who takes life as much as they give it, especially with these low risk annuals from seed. Just not being sentimental about small fry that doesn’t make the cut or slow germ brassicas that are not worth the time it takes to plant them. And the financial dimension of each seed costing one cent or whatever, like its worth 50 cents sometimes to realize you don’t have enough resources for a late season plant and it needs to be composted.  
And also throwing up a big middle finger at the dry orchard and refusing to spend my time wandering around with a garden hose, wasting hours of labor on what should have been a one time irrigation design. Thinking on that real hard this summer and just seeing where I can get with it.... Spending money and getting shit done. 
Transitioning from F/W to S/S heat loving veg and just trying to get that variety and productivity without overwhelming my own time scale on planting out etc etc etc
I haven’t had a whole lot to look forward to tbh as I’ve been so engulfed in just keeping my own shit alive. I’ve enjoyed F/W: The snow peas, carrots, parsley, dill, cilantro, tragically slim lettuce and radishes and beets and caulis, choys, mizuna, broccoli for days, pea shoots, cabbage.... but most importantly all of the annual flowers. 
I went all-out on Orlaya, Calendula, Ranunculus, Anemone, Scabiosa, Foxgloves, Snapdragons, Alyssum, Violas, Linaria, Nasturtium, Malvas, Malopes, Artemesia, Eucalyptus.... both cut flower and bedding plants alike. I have used a lot of seed I’ve been meaning to get to and I’d like to take the time to plan out next year so I am seeding, potting and planting on more of a schedule focused on having the beefiest possible hardy annuals with the earliest possible display. 
Having the kitchen gardens and the flower rows on two separate irrigation types (plastic emitter drip and soaker hose) kind of proved to myself what works, what passes and what’s a complete waste of time.... and moving forward I think I’m super done with soaker hose systems and super into plastic driplines. 
I have enough of a buffer fianncially to throw money at the hardware store until I get it right, which to be fair, is how I learned to do everything else I’m good at....endless repetition and kinaesthetic learning... but I do feel a bit bad about my simple inability to be “self taught” as it pertains to doing the research and trusting it. I just don’t feel I “get” anything unless I do it on my own. I’m so stubborn, such a hands-on learner.... I’d never survive in a cubicle or a bureaucracy and that is something I’d like to downplay over time. I don’t want something as curable as technophobia to be the reason I don’t get hired for a dream job. 
I have to believe I am building towards something greater instead of wasting my time or youth. I have to believe that my aptitude in my craft far exceeds my shortcomings from never having had a “real” job or a “real” college degree.... I mean, I have both, but I struggle with the real simple shit like computer aptitude and responding to emails and crafting a professional persona that is actually primed for social interaction at all times......yikes.
I don’t know what the future holds, especially now, but I’m leaning in on this job security thing with renewed appreciation as I watch everyone stay indoors at home, gain weight, battle depression, crave sunlight, fall into pre-apocalyptic existential despair.
That’s not what I’m doing..... working 6 days a week in 90 degree heat trying to get my dang tomatoes in the ground........
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booksandcafesblog · 5 years
Text
Cafe Review: Jitters Cafe
Name: Jitters Cafe Inc Address: 12 Main Street, Oak Grove Village, Melrose, MA 02176 Hours: Mon - Fri 7am-7pm  | Sat & Sun 7am-5pm Website: Jitters Coffee: ⭐️⭐️⭐️⭐️⭐️ Food: ⭐️⭐️⭐️⭐️⭐️ Atmosphere: ⭐️⭐️⭐️⭐️ Service: ⭐️⭐️⭐️⭐️⭐️ Overall: ⭐️⭐️⭐️⭐️⭐️
Overall Rating: 5 out of 5 stars 
You know, I’ve always been the type of person who opts for a few really close, loyal friends instead of a deep bench of casual acquaintances. If you make the cut, congratulations, I did not make the decision lightly. Similarly, I have a handful of restaurants from which I never deviate, and I usually order the same thing at each place. Not to brag, but I currently have a breakfast place where I can just order “the usual” and they know what I mean. If I didn’t giggle each time after I said it, it would come across as pretty cool. However, when it comes to coffee (something I rank way higher than both human interaction and food), I’m the town Casanova, ping-ponging from cafe to cafe, drink to drink… racking up a concerning number of meaningless encounters in my daily quest to avoid a headache from lack of caffeine. 
“What’s the name of this place again? Ah, never mind, it doesn’t matter, I’ll have a large black coffee.”
“Thank you, sir. Please come again.”
“Stop smothering me. I feel like we’re married.”
While it’s fun to go wherever, whenever to order whatever, is that really the kind of person I aspire to be? Do cafes gossip? Will my questionable reputation amongst these cafes affect potential future decisions like running for president or finally getting that library card? About a year ago, I figured it was time to settle down, and so it was with long-term commitment in mind that I decided to try Jitters.
Jitters has a nice, typical coffee-shop feel. The lights are dim, soft, and pleasant. A comforting fresh-baked-cookie aroma permeates the air. The decor consists of an assortment of seating options—booths, stools, and “comfy” chairs—accompanying tables, and people working on their laptops. (I assume these are actually just mannequins arranged for atmosphere.) In addition to drinks, the menu includes breakfast sandwiches, paninis, soups, salads, and cookies. Upon my first visit, I decided to take things slow and begin the relationship by ordering a large cold brew, which was excellent. The large is also pretty big, which gave me plenty of time to claim a high table for one, and scope out what had the potential to be my forever cafe. 
Looking around, the first thing I noticed was the WiFi password written out in chalk. I forget the exact words, but it was something like “don’t hog the booths.” Taking a long drag from my cold brew, I decided I didn’t care for that, as it was kind of negative and implied a lot of baggage. Worse still, after performing the degrading act of typing this scold into my phone, I couldn’t even seem to connect. I’m happy to report Jitters has since changed to a more normal password, and I’ve had no trouble logging on since that first time, but you only get one first impression!
Regardless, as I finished my drink, I knew Jitters was a cafe I’d be interested in seeing again. That is, until I heard a loud crash outside. Like everyone else in the cafe, I looked out the window to see what had happened. To my surprise, a car accident had occurred right outside the establishment. While nobody was hurt, and it looked to be relatively minor, I began to wonder through my vibrating caffeine buzz what this meant for me and Jitters. Was it an ominous message from beyond that Jitters was not the cafe for me? Was it an act of aggression by one of the many jilted cafes from my sordid past? Or was it just a funny story Jitters and I would someday tell our kids? Whatever it was, it was definitely all about me, and I decided to tread lightly in my courtship of Jitters. 
"I have also fallen prey to the wonderful, delightful cookie smell I mentioned earlier, and I am not sorry for it. The cookies are so good..."
Over this past year, I have cautiously continued to frequent Jitters, learning of its many endearing quirks and ordering different items on the menu. I’ll start with the quirks:
The bathroom situation: I could say Jitters has a bathroom, but I think a more accurate statement would be that Jitters has access to a bathroom. The exact location of said bathroom? I have no idea! You start in Jitters, proceed down a disorienting labyrinth of hallways that seems to defy time and space, and if you’re lucky, end up in a bathroom. More than once, I’ve almost walked into the kitchen of a whole other restaurant. I assume it is the kitchen of Bobby C’s, the restaurant right next to Jitters, but it could also be the kitchen of a cruise ship off the coast in France in the 1950s, as again, this hallway is a portal to another dimension. 
Ordering food: When a customer orders food at Jitters, they get a number that they are supposed to place on their table. Once their order is ready, a Jitters employee looks for that number and delivers the food. Simple, right? Apparently not, as a trip to Jitters wouldn’t be complete without watching an employee holding a plate and aimlessly wandering around the cafe like a lost child at the mall. The only discernible difference is that, instead of fearfully crying, “Mom?…Mom?” the employees at Jitters are shakily calling out, “Sausage, egg, and cheese? Sausage, egg, and cheese?”
Speaking of sausage, egg, and cheese - that’s what I get! It is a solid breakfast sandwich, and when you order it with two eggs instead of one, it is stacked English muffin/egg/sausage/egg/English muffin, palindrome-style, which is neat!
I have also fallen prey to the wonderful, delightful cookie smell I mentioned earlier, and I am not sorry for it. The cookies are so good, and somehow consistently maintained at the perfect temperature. I would definitely recommend the chocolate chip, but I’m sure they’re all fantastic. 
Finally, when I’m not ordering a cold brew or a black coffee, I’ve found that I truly enjoy Jitters’ hot apple cider. Even during the summer! On one particularly hot day, the person taking my order questioned my decision to order it, repeating, “Are you sure? Are you sure? Are you sure?” so many times that I still don’t know if she was kidding or legitimately concerned. I kind of felt like I was getting cut off at a bar. She eventually let me order a piping hot apple cider on a 90 degree day, and despite a little bit of embarrassment, I appreciated that she cared, because when someone doesn’t care, it hurts…
Photos from Jitters' Facebook
On my most recent visit to Jitters, the person who took my order greeted me with a, “What will it be, my man?” which I liked, because it showed he knew I was chill. When I ordered a large cold brew, he responded, “All right, that’ll be five flat,” and my jaw almost hit the floor. That is such a cool way of saying five dollars even! I’m still waiting for an opportunity to use that phrase in my own life!
Quick side note: I have been witness to a lot of cool things lately. Just this week, I saw a guy on the train fold his hooded sweatshirt in a way that allowed for the whole thing to fit inside the hood, and he used the drawstring as a strap to hold it like a little gift-wrapped purse. If that wasn’t cool enough, he then popped in his earbuds, began grooving to whatever he was listening to, produced a food container from somewhere, and then just started knocking back grapes for the rest of the train ride. Wow!
Anyway, once I finished ordering, I stepped aside and let the two kids behind me step up to order. That’s when I heard it:
“What will it be, my man?”
My heart sank. Why would he greet them the same way he greeted me? Does he say that to everybody? He must! To add insult to injury, once my cold brew was prepared, he instructed another employee to bring it to “the guy wearing glasses.”
“I thought I was special…” I lamented to myself, sipping my cold brew and hogging a booth out of spite. “I thought I was special…”
Suddenly, it dawned on me. That employee and I weren’t all that different. The way I felt in that moment… unremarkable, passed over, sad… that’s how those past cafes must have felt because of me… because of my noncommittal, infrequent visiting habits. I deserved that pain. I was a monster.
Jitters didn’t become my one and only, as I think I’ll always be a sort of coffee-philanderer, but Jitters isn’t just a notch on my belt either. We have a special relationship, and I am a changed person for having visited. How many stars does one assign to a cafe that taught them so much about themselves?
Five flat… five flat…
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portmack · 6 years
Text
oh wow not again
1: is there a boy/girl in your life?- no
2: think of the last person who hurt you; do you forgive them?- no
3: what do you think of when you hear the word “meow?”- cat
4: what’s something you really want right now?- to figure out what im doing with my life
5: are you afraid of falling in love?- no
6: do you like the beach?- sure 
7: have you ever slept on a couch with someone else?- no
8: what’s the background on your cell?- something from a game
9: name the last four beds you were sat on?- what does that mean
10: do you like your phone?- i upgraded a few months ago after like 3 or 4 years
11: honestly, are things going the way you planned?- no
12: who was the last person whose phone number you added to your contacts?- one of my bosses last summer lmao 
13: would you rather have a poodle or a rottweiler?- ive had 2 poodle mixes and they dont shed so probably poodle
14: which hurts the most, physical or emotional pain?- i guess physical because im used to the latter at this point
15: would you rather visit a zoo or an art museum?- a zoo if its a good zoo like animal protection wise etc
16: are you tired?- yeah
17: how long have you known your 1st phone contact?- if that means alphabetically ive known kany since augustish of 2011
18: are they a relative?- no
19: would you ever consider getting back together with any of your exes?- i dont have exes
20: when did you last talk to the last person you shared a kiss with?- no
21: if you knew you had the right person, would you marry them today?- sure 
22: would you kiss the last person you kissed again?- no
23: how many bracelets do you have on your wrists right now?- one
24: is there a certain quote you live by?- no
25: what’s on your mind?- ggggggggggg
26: do you have any tattoos?- no
27: what is your favorite color?- blue
28: next time you will kiss someone on the lips?- what kind of question is that
29: who are you texting?- no one
30: think to the last person you kissed, have you ever kissed them on a couch?- no
31: have you ever had the feeling something bad was going to happen and you were right?- sure
32: do you have a friend of the opposite sex you can talk to?- i guess
33: do you think anyone has feelings for you?- not currently 
34: has anyone ever told you you have pretty eyes?- yes
35: say the last person you kissed was kissing someone right in front of you?- thats not a question
36: were you single on valentines day?- sure
37: are you friends with the last person you kissed?- this thing is so obsessed with kissing
38: what do your friends call you?- nic
39: has anyone upset you in the last week?- yes someone said they were getting me coffee and then didnt
40: have you ever cried over a text?- yes
41: where’s your last bruise located?- idk im not a bruiser 
42: what is it from?- idk
43: last time you wanted to be away from somewhere really bad?- my last roommate
44: who was the last person you were on the phone with?- my mom probably
45: do you have a favourite pair of shoes?- no
46: do you wear hats if your having a bad hair day?- only in the winter
47: would you ever go bald if it was the style?- no
48: do you make supper for your family?- i can make pasta
49: does your bedroom have a door?- yes
50: top 3 web-pages?- idk anymore 
51: do you know anyone who hates shopping?- probably
52: does anything on your body hurt?- my back 
53: are goodbyes hard for you?- not when its happening but later sometimes
54: what was the last beverage you spilled on yourself?- water
55: how is your hair?- its the longest its been in like 6-7 years
56: what do you usually do first in the morning?- chekc my phone
57: do you think two people can last forever?- sure
58: think back to january 2007, were you single?- i was 11
59: green or purple grapes?- i dont eat grapes because the skin freaks me out
60: when’s the next time you will give someone a big hug?- im not a hugger
61: do you wish you were somewhere else right now?- sure
62: when will be the next time you text someone?- whenever kany texts me because shes literally the only person i text because shes the only person who will put up with me
63: where will you be 5 hours from now?- asleep
64: what were you doing at 8 this morning.- sleeping
65: this time last year, can you remember who you liked?- yes it was terrible
66: is there one person in your life that can always make you smile?- no
67: did you kiss or hug anyone today?- no
68: what was your last thought before you went to bed last night?- fuck its 7am
69: have you ever tried your hardest and then gotten disappointed in the end?- all the time
70: how many windows are open on your computer?- 3 internet windows and you dont want to know how many tabs
71: how many fingers do you have?-...10?
72: what is your ringtone?- whatever the default iphone one is idk i never have the sound on
73: how old will you be in 5 months?- 22
74: where is your mum right now?- asleep
75: why aren’t you with the person you were first in love with or almost in love?- idk but the first person i ever liked is a trump supporter now so idc
76: have you held hands with somebody in the past three days?- no
77: are you friends with the people you were friends with two years ago?- no
78: do you remember who you had a crush on in year 7?- didnt have crushes until 11th grade
79: is there anyone you know with the name mike?- many
80: have you ever fallen asleep in someones arms?- no
81: how many people have you liked in the past three months?- 0
82: has anyone seen you in your underwear in the last 3 days?- no
83: will you talk to the person you like tonight?- no
84: you’re drunk and yelling at hot guys/girls out of your car window, you’re with?- i would never a. be drunk and in public and b. do that
85: if your bf/gf was into drugs would you care?- ya
86: what was the most eventful thing that happened last time you went to see a movie?- last movie i saw in theaters was with kany 
87: who was your last received call from?- my mother probably
88: if someone gave you $1,000 to burn a butterfly over a candle, would you?- nah
89: what is something you wish you had more of?-$
90: have you ever trusted someone too much?- yes and never again
91: do you sleep with your window open?- if its hot inside and cold outside
92: do you get along with girls?- sure
93: are you keeping a secret from someone who needs to know the truth?- sure
94: does sex mean love?- nah
95: you’re locked in a room with the last person you kissed, is that a problem?- no
96: have you ever kissed anyone with a lip ring?- no
97: did you sleep alone this week?- ya
98: everybody has somebody that makes them happy, do you?- no
99: do you believe in love at first sight?- no
100: who was the last person that you pinky promise?- no idea
1: If you didn't have to sleep, what would you do with the extra time?- pls dont do that to me
2. What is your favorite piece of clothing you own / owned?- im not too sentimental about clothes
3. What hobby would you pick up if time & money weren't an issue?- streaming maybe
4. What does your perfect room look like?- i dont care that much i just want to be comfortable
5. How often do you play sports?- not much anymore but i wish i did
6. What fictional place would you like to visit?- hoenn
7. What job would you be terrible at?- economist
8. When was the last time you climbed a tree?- probably in middle school
9. If you could turn any activity into an Olympic sport, what would you have a good chance of winning a medal for?- g
10. What is the most annoying habit that you or other people have?- being late
11. What job do you think you'd be really good at?- something sciency
12. What skill would you like to master?- color
13. What would be the most amazing adventure to go on?- im not too interested in adventures at this current time
14. If you had unlimited funds to build a house to live on for the rest of your life, what would the finished house look like?- i dont need much as long as the wifi is good
15. What's your favorite drink?- iced coffee or grape propel
16. What state or country do you never want to go back to?- not a huge fan of ny 
17. What songs do you have completely memorized?- i could list a couple thousand probably
18. What game or movie universe would you like to live in?- pokemon i guess
19. What do you consider to be your best find?- wtf does that mean
20. Are you usually early or late?- im all over the place
21. What pets did you have when you were growing up?- dog cat dog 5 fish dog dog ratdog
22. When people come to you for help, what do they usually need help with?- a lot of things
23. What takes up too much of your time?- being depressed
24. What do you wish you knew more about?- animals
25. What would be your first question after waking up from being frozen for 100 years?- wtf
26. What are some small things that make your day better?- 
27. Who's your go-to band or artist when you don't know who or what to listen to?- saintseneca
28. What's the best way to start the day?- pancakes
29. What TV shows do you like?- havent watched a tv show in a while
30. What TV channel doesn't exist but really should?- idk what channels there anymore are i dont watch much tv
31. Who has impressed you most with what they've accomplished?- some of my classmates from my department
32. What age do you wish you could stay at permanently?- idc
33. What TV show or movie do you refuse to watch?- most of them
34. What's your ideal way to spend a weekend?- relaxing
35. What is something that is considered a luxury, but you don't think you could live without?- i guess my computer
36. What is your claim to fame?- dont have one
37. What is something you enjoy doing the old-fashioned way?- i dont use icloud
38. What's your favorite book or movie genre?- dont have a specific one
39. How often do you people-watch?- not much because i get paranoid
40. What have you only recently formed an opinion about?- nothing
41. What's the best day of the year?- idk
42. What subject interests you that not many people have heard of?- idk
43. How do you relax after a long day of work?- sweatpants
44. What's the best book series or TV series you've ever read or watched?- gintama
45. Where is the farthest you've ever been from home- zurich airport
46. What's the most heartwarming thing you've ever seen?- idk
47. What is the most annoying question people ask you?- about my eating disorder
48. What could you give a 40-minute presentation on with no preparation?- overwatch
49. If you were the dictator on a small island nation, what crazy dictator stuff would you do?- i wouldn’t
50. What is something you think everyone should do at least once in their lives?- whatever
51. Would you rather go hand gliding or whitewater rafting?- not really interested in either
52. What's your dream car?- i cant drive
53. What's worth spending more on to get the best?- technology
54. What is something a ton of people are obsessed with, but you just don't get?- superhero movies
55. What are you most looking forward to in the next 10 years?- anything
56. Where is the most interesting place you've been?- spain i guess
57. What's something you've been meaning to try but haven't gotten around to it?- nothing really
58. What is the best thing that happened to you last week?- not much
59. What piece of entertainment do you wish you could erase from your mind, only to experience it for the first time again?- gintama
60. If all jobs had the same pay rate and hours, what job would you want to have?- wish i knew
61. What amazing thing have you done that no one was around to see?- my 37 second rubiks cube record obviously
62. How different was your life 1 year ago?- not really sure its a blur
63. What quirks do you have?- lmao
64. What would you rate 10/10?- thats so vague
65. What fad or trend do you think should come back?- 
66. What is the most interesting piece of art you've seen?-im too tired idk
67. What kind of art do you enjoy most?- idk cool fanart of things i like i guess
68. What do you hope never changes? - idk
69. What city would you most like to live in?- wish i knew
70. What movie title best describes your life?- no idea dont you just love my answer sz z
71. Why did you decide to do the work you are doing now?- i need a job
72. What's the best way a person can spend their time?- doing what they want
73. If you suddenly became a master at woodworking, what would you make?- i got woodshop student of the month in middle school bitch dont fucc with me
74. Where is the most relaxing place you've ever been?- idk
75. What's the luckiest thing that has ever happened to you?- a few things i didnt deserve 
76. Where would you rather be from?- idc but saying youre from nj is embarassing
77. What are some things you've had to unlearn?- idk
78. What do you look forward to in the next 6 months?- hopefully getting my life together
79. What website do you visit most often?- idk
80. What one thing do you really want but can't afford?- a lot of things
81. Where do you usually go when you have free time?-my room
82. Where would you spend all your time if you could?- asleep
83. What's special about the place you grew up?- it feels like an entirely different world here
84. What age do you want to live to?- idc
85. What are you most likely to become famous for?- idk
86. What are you absolutely determined to do?- idk anymore because i have a degree now in something i dont live anymore
87. What is the most impressive thing you know how to do?- idk i more or less know how to do brain surgery on a rat i guess thats impressive 
88. What do you wish you knew more about?- everything
89. What question would you most like to know the answer to?- why
90. What question can you ask to find out the most about a person?- why
91. When was the last time you changed your opinion or belief about something major?- i feel like ive been pretty fixed for a while
92. What's the best compliment you've ever received?- idk
93. As the only human left on earth, what would you do?- die
94. Who inspires you to be better?- my answer would be stupid
95. What do you want your epitaph to be?- dont want one
96. What haven't you grown out of?- idk
97. In what situation or place would you feel most out of place in?- im not good in a lot of situations
101. How do you hope you'll change as a person in the future?- hopefully not be depressed
102. What keeps you up at night?- a lot of things
103. What's the most surprising self-realization you've had?- ...
104. What is the most illegal thing you've ever done?- underage drinking im a madman
105. How do you get in the way of your own success?- i lose the ambition and give up on everything ive ever done
106. What are you afraid people see when they look at you?- a lot
107. What is your biggest regret?- i fucked up my life long term a lot when i was 13
108. What do you look down on people for?- ignorance about science
109. What bridges do you not regret burning?- idk im not usually the burner
110. What lie do you tell most often?- lmao
112. What is the best & worst thing about getting older?- im losing control
118. What are you famous for among your friends & family?- im the most promising of my cousins but little do they know i have no ambition and cant get out of bed  
120. What one responsibility do you wish you didn't have?- im not explaining the answer to this question but i am in a bad situation
121. What are 3 things you want to accomplish before you die?- idc
122. What do you want to tell your 10-year-old self?- dont do it
124. What's the best thing about you?- you tell me
125. What blows your mind?- science
126. Have you ever saved someone's life?- yeah
127. What are you really good at but embarrassed to be good at?- nothing really
128. What would a mirror opposite of you look like?- backwards
129. What are 3 interesting facts about you?- i cant think of any im one dimensional
130. Which of your scars has the best story behind it?- most are burn scars but above one of my eyes theres a scar because my dog popped a chicken pock when i was a baby
131. What's the title of the current chapter in your life?- wtf are you doing
132. What were some of the biggest turning points in your life?- age 7 age 13 age 18 age 19
133. What's the hardest lesson you've learned?- life sux
134. What do people think is weird about you?- a lot apparently
135. What mistake do you keep making?- everything
136. What have you created that you're most proud of?- idk
137. What do you doubt?- idk
138. What are some of your morals?- idk its not that hard to be a good person
139. What do you want to be remembered for?- nothing
140. What do you regret not doing in your childhood years?- i didnt really have much of a childhood grew up to fast
141. What is your favorite fragrance?- my nose doesnt work
142. What do you think your last words will be?- idk
143. Who or what do you take for granted?- idk
144. Why would you be annoying as a roommate?- idk i dont talk much 145. What is something you're insecure about?- a few thigns
146. What's the best & worst piece of advice you've received?- idk i feel like most of the advice ive received has been bad which has led me here
147. What irrational fears do you have?- bees
148. What makes a good life?- idk
149. What's the last adventure you went on?- college
150. What is the most memorable gift you've received?- not sure
0 notes
lawrenceseitz22 · 6 years
Text
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 166
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Click on the video above to watch Episode 166 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/2BQjTCo.
  Announcement
Bradley: Bots.
Adam: Oh, we’re live. All right. This is the fun episode where you watch Adam take notes and Bradley talk about stuff that has nothing to do with Hump Day Hangouts. Just kidding.
Welcome everybody to Hump Day Hangouts and I believe it’s episode 166. Correct me if I’m wrong. I don’t have it up in front of me actually.
Bradley: You are correct sir.
Chris: Yes.
Adam: Before we get into things real quick we’re going to do a quick hello to everybody. Then we’ve got a few special announcements, and then, as usual, we’ll get into the questions, but I’ll start on my left here and see Chris. How’s it going with you?
Chris: Doing good. Got a early rise up tomorrow. 7am airport time and then off to the slopes for some winter action.
Adam: Nice, nice. Outstanding. Hernan how about yourself?
Hernan: Living the life stanman. No, I’m good. I’m good. Excited to be here guys. Excited for what’s coming. We’re going to be with Adam I think it’s early to mention that but we’re going to go to the [inaudible 00:01:00] Live, right Adam?
Adam: Yup.
Hernan: In March. By the end of it. So if you guys want to hand out at some point. We’re going to be doing some networking, we’re going to be doing some good stuff over there sir.
Adam: Yeah definitely. Let us know if you’re going and then if you’re in the area. I think it’s Orlando so we’ll see. We’ll have a little bit of time, can’t guarantee anything right now, but obviously would love to hear from you.
Hernan: Yeah. We’ll have more info as time goes, as we get closer but we’ll be representing Semantic Mastery over there.
Adam: Cool.
Bradley: Represent, represent.
Hernan: Yeah.
Adam: Marco how’s it going man?
Marco: What’s up man? I just got out of the lab with Rob. We’re tearing down right brain, just a little bit. A little part of the algorithm that we found. It’s amazing. It’s amazing the stuff that Google has that’s public and that you can actually manipulate where I constantly back and forth, back and forth. Let’s do this and let’s try that, and what’s this and what’s that and then sometimes even our own users. Not necessarily in our way as reloaded. This was actually from a question in the Cemented Master Mastermind that made us go about 45 minutes into the lab. Okay let’s track this down, let’s see what happened. That was really good. I had fun. That’s my idea of fun. 45 minutes of looking at code.
Adam: Glad you guys are doing that. I’m sure something good is going to end up coming out of this. Bradley, how you doing?
Bradley: I’m good. Happy to be here. Got lots to go through today. We’ve also, just update guys, we’ve got the Syndication Academy Update Webinar Number 18, immediately following Hump Day Hangouts today, so if you’re in Syndication Academy, go check the events tab in Facebook and you should be able to get the URL to it. Okay?
Adam: Awesome. All right a couple quick announcements. We will be sending out some more information about the next two things I’m going to mention. The first one is video lead gen system. Bradley just put the finishing touches on a video email prospecting course that kind of deep dive into that so Bradley you want to tell people just real quick about that?
Bradley: Yeah, we did a really extended webinar. Went damn near three hours in the Mastermind about how to do the video lead gen prospecting system that I’ve been using for years that I really got my start. Started building my agency up using that method. That specific method. It’s a bit time consuming but it works incredibly well for landing clients and it’s still valid and works well today. It actually works even better today because you can embed gifs into the emails now that look like actual videos playing in the email. It’s a click enticer. It’s click bait so-to-speak.
Anyways, we went through three hours of training on how to do it step-by-step and I basically just edited that webinar. Put it into separate modules. Individual lesson videos and sections with notes and all that kind of stuff. We packaged it up and that’s basically it. It’s a very riffle approach instead of a shotgun approach for targeting prospects, but it works incredibly well.
The good news is about 90 percent of it can be outsourced. There is a part of it that should be done by whoever … If you’re a one man agency or solopreneur or whatever, you’re going to want to record the audit videos, or if you’ve got a sales person or something like that, maybe it would be them, but somebody obviously that knows a little bit about whatever service it is that they’re selling, but other than that the rest of everything else can be outsourced and so we’ve had questions a lot recently over the last few weeks about prospecting and how to keep your pipeline full and all that kind of stuff. One way to do it is just to consistently be prospecting. Make it part of your standard operating procedure. Your just normal weekly tasks in your business should be prospecting so that you always keep your pipeline full.
That’s why I think this course was so timely because if you outsource it then you know it gets done, and that way you can keep your pipeline full of leads at all times so that you can cherry pick the best clients, number one and number two you won’t be so desperate when you are talking to the … If you only got five leads for three months, then you try so hard to close all five. Whereas, if you had 10 or 15 leads per week, then you could be a hell of a lot more selective and really, if somebody’s going to give you any resistance, thank you very much, see you later, click. Hang up, move on to the next one.
Adam: Definitely.
Bradley: I think it’s going to be a good course coming out. I think a lot of you guys, about 60 percent of our audience is into local marketing. I think this will help a lot of you to be able to generate some clients, as well as maybe land service providers if you’re selling leads.
Adam: Definitely. Yeah, it’s a good one. Like Bradley said, it can save you a ton of time. It’s going to keep your pipeline full, and it works. I’ve used this stuff too in a couple different industries and this really applies to anyone, which is really cool. You can use this for consulting. You could use this for financial services. You could use this for contractors, and it has a very good response rate, which is why it is the lead gen system using video. Anyways, more on that later. We’ll be telling you guys all about that.
The other thing we wanted to tell you about was Jeffrey Smith. If you missed his SEO boot camp webinar that was, I’m going to get the date wrong, I think it was early December or late November, but that went really well. We had some technical issues the very first time we had him on. He came back, had a webinar, that went great. We got really good feedback. People who hopped in the course loved it. I know Bradley, you said you went through it, or did you go through all of it or parts of it?
Bradley: Not all of it. I’ve been through parts of it. Kind of like what Marco mentioned to me. I just go through and find stuff that I need when it’s pertinent at that particular time. Everything I’ve seen has been so thorough though. It’s training after our own hearts in that its so detailed and he went way over and above and it’s an amazing course.
Adam: Cool. So we’re going to have him back. That will be on Monday. We’re getting stuff set up for that right now, so we’ll be sending out emails about that. Be sure to check that out and we will have a replay available if you can’t make it live on Monday.
Before we get into it I wanted to remind everybody about the charity that we’re supporting throughout January. That’s still going on. We’ve had a lot of really good donations so far. It’s really impressive so first of all, thank you to everyone who’s helped out and then Marco, if you want to tell people, because I know we have people come who aren’t here all the time. If you want to tell them quickly about what the charity is, whose it for?
Marco: Yeah sure. It supplies uniforms and books for kids. We’re targeting first, second and third grade kids. We want to keep them in school. A lot of times the reason why they can’t go to school is simply because they don’t have the supplies, the uniforms or the books. They don’t have shoes. Right? They have to go to school barefoot. Imagine if you’re having … still in 2018 going to school barefoot, man. This is the type of stuff that we’re dealing with. Not only that, the environment that these kids live in. Someone comes knocking at the door, you don’t know who’s coming knocking at your door. They’re living in a place where they’re under lock and key. When they go out they have to go out in groups because they have to run a gauntlet man. Drug dealers, drug users. Just the worst of the worst man, so what we’re trying to do is, I know that education is the key to success. Without an education all you’re doing is you’re going to stay in that poverty cycle because you’re not going to know anything except that which you experience.
So experiencing an education, experiencing the world, experiencing all of the different things that are offered through an education opens your mind to all kinds of possibilities and it lets you know that you’re not useless. That you’re not worthless. Someone is taking the time to tell you you’re actually worth something, which to me, that’s incredible. That’s what we’re trying to do. We’re going into these neighborhoods. We’re trying to get these kids, as many as we can. Right now we’re almost at the 10k mark, which is what had set. 100 kids takes $10,000. We’re almost there so if it’s a dollar, if it’s two dollars, we don’t care. Just go ahead. Please donate. Thank you very much those who have donated already. This is really a really good cause, man.
Adam: Awesome.
Marco: I just hope people will listen and donate and I dropped the link on the event for those who would like to go and take a look at the video and see what it’s all about, more in depth.
Adam: Awesome. Thanks again as Marco said, to everyone who’s donated so far. We appreciate it. When is it? I think we got another week or two right?
Marco: Yeah. We made the cutoff on the 26th so we can go the week of 29th for the supplies. Just before they’re going to school on February 5th, but after that we’re going to keep it open. We’re going to do something else so that when next February comes around we’re ready for even more kids to go to school. We’ll be doing something. We’ll announce it. I’ll talk to you guys and we’ll work it out.
Adam: Sounds good. Awesome. Well if you are new to Semantic Mastery, first off, thank you for joining us on Hump Day Hangouts. A lot of times we get asked, “Where’s a good place for me to start?” Well the Hump Day Hangouts, you’re in the right place so that’s the good place to start. The next step would be the Battle Plan and we’ve got a discount code. I’ll pop that up on the page, but check out the Battle Plan, it’s a solid investment and it is very, very much worth the little amount of money you have to pay for all the information in there.
If you don’t yet have an account over at SerpSpace, go to serpspace.com, you can open up an account for free. Check out the tools there, check out the Done for You services and if you’re really jonesing for some Semantic Mastery information and you just need to see Bradley making a chart or something during the week head over to support.semanticmastery.com and that’s where we put a lot of these common questions that come up, or the more in depth answers where Bradley’s maybe drawing a chart or giving some information, so you can go check that out and get an answer in the middle of the week.
If you’re really ready to take things up and you’re not new maybe to Semantic Mastery, then I highly suggest going to the mastermind.semanticmastery.com. I’ll pop the link on there and if you’re ready to join the Mastermind, that’s the place to be. If you ever have any questions about that, you can contact us at [email protected]. If you have any questions about the Mastermind after looking through the page and seeing if maybe it’s a right fit for you or not, we’d be happy to chat with you.
Bradley: Sweet.
Adam: All right. Anybody else? Any announcements or are we ready to get rolling?
Bradley: No. I’m ready to get in questions. Just one brief thing. The new Mastermind curriculum starts this week. We have our first Mastermind Webinar for 2018 under the new training schedule, which is tomorrow. We’re in the PPC module. I’m actually a bit behind in preparing the presentation and training for tomorrow, but whatever is fine, because I imagine for the next couple weeks it’s going to be a little bit in disarray as we settle into this new training, but we’re going to be doing … AdWords has been updated, the interface has, so we’re going to be doing AdWords for local, as well as for national stuff, which could apply to affiliate campaigns, plus we will be doing AdWords for YouTube for again, local led gen, as well as national lead gen and then also for affiliate stuff and we’re going to be doing some of that for Semantic Mastery for our own channel, for example. Some of that will also be included and then we’ll be doing some Bing ads and also Hernan’s going to be doing some training on Facebook ads. This is all stuff that’s going to be in part of module one, which should last probably about six weeks and so again, I would highly encourage you to come join the Mastermind.
Last thing I want to mention very briefly is, and I say this the beginning of every Hump Day Hangouts go to bradelybenner.com and subscribe and the reason I say that is because I got an email from one of my subscribers today that was replying, and it’s Jenny, and Jenny is always on our Hump Day Hangouts asking questions. I’m not going to read your email to me, Jenny, but the last two lines that you put in the email as a reply to one of my emails about the Mindset series was, “Thanks for kicking my ass today, sir. May I have another?” That’s awesome. I get some replies from some of my subscribers because it’s just about mindset stuff and I highly recommend that you go check it out. At least I know it helps me to be able to write those.
By the way, I started crossfit training as a coach every single day this week. This week is when I started. I was supposed to start last week but the extreme cold prevented me from doing it, so I haven’t been able to write an email every morning, but I’m trying to squeeze it in when I can. Like today, I got the email written right after I got back from the crossfit gym. Just to let you guys know, I’m trying to write every single day. I’ve got about 40 emails in the series now. Go subscribe, check it out. If you don’t like it, just unsubscribe. Okay? With that said, let’s get into it.
Okay you guys. Let me know if everything’s coming through okay?
Adam: Yup.
What Are Your Recommended Frequency And Topics On Press Releases?
Bradley: Sweet. Okay, Harold’s up first. He says, “Hello everybody, thank you so much for giving us this space so we can ask our questions.” You’re welcome Harold. “Mine is, how often should I get press releases and what are some good topics?”
Well the frequency is really up to you. The nice thing about press releases is whenever a press release is picked up and distributed, it gets picked up by usually hundreds of websites so it’s a kind of a natural occurrence to get a bunch of links back from a press release, because companies all the time are announcing news and it’s a natural type thing. It’s traditional. It’s normal and so you can be a bit aggressive with press releases. I know I usually do them about once every two weeks. That’s usually the speed with which I do it, until I get the results that I’m looking to achieve, which is typically to rank in the three pack. Sometimes it’s organic stuff, it depends, but for the most part I’m trying to rank in the Maps pack and usually , just do them about every two weeks.
However, I know Rob, for example, the co-creator of RYS Reloaded with Marco, he just hammers the shit out of sites with press release, after press release, after press release and he’s able to get results so I don’t think there’s much of a velocity issue. Again, I do it about every two weeks, but I know that it’s been done a lot more than that. The frequency a lot higher than that and it hasn’t caused any issues. Marco, do you have a comment on that at all?
Marco: Yeah, as a matter of fact, I haven’t seen it. Like you said, we just bang one right after another and we stack them the right way going after different URLs. Now we have another press release service that has even more publication sites so that’s a really good mix. It’s really good to mix them up. One of them gives us embeds, which is even better for us and so it’s a lot of good things that you could do and a lot of nasty things that you can do with press releases.
Bradley: Yeah. All right, and as far as good topics, Harold, all right, so there’s a couple of things I want to mention here about topics. One, pretty much anything can be turned into a press release. Any sort of company news, any sort of seasonal changes, sales, specials, new products, new services. Anything at all can really be worthy of a news release to be written. What I’ve been doing for the most part is we published press releases anytime a customer review has been received by one of my lead gen sites or one of my contractor, client sites, excuse me. That’s another reason to publish a press release is because you’re announcing the glowing testimonial review that you just received, right? That’s just another example and I like using that method because it encourages the business owners to solicit reviews from their customers and then every time they get a review, I get notified and I go publish a press release for it and I get to bill them for it, and they get to puff out their chest and say, “Look at me, look at how awesome we are.”
I’ve been using that method. In fact, that’s our front end service on our new agency. It’s doing basically reputation. It’s a combination of video marketing, reputation marketing and PR marketing. It’s a combination of those three and that’s our front end service. It’s a very, very powerful way.
Also, any time you publish a blog post typically you could do that. Now, the last thing I want to mention about that is if you’ve got a good writer, a PR writer that you work with, a good PR writer will typically be able to create an angle out of just about anything. So an angel or a news hook out of just about anything. The other option would be to use the press release writers from the distribution service that you’re using.
For example in Serpspace, we don’t even allow manually submitted PRs anymore, I don’t think. I think we just have our net distribution service or network writers write them, because they know what the editorial guidelines are and a lot of those distribution service writers, right, that will provide as just an add on service, the press release to be written. It’s usually about $30 or so or something like that and it ranges between $30 to $45, somewhere in that range, but a lot of times, all they need is just a handful of small details and then they’ll create the news hook, because they know what they’re distribution network is looking for, if that makes sense?
A lot of times all I’ll do is just list who, what, when, where and then a quote from a company executive or in the case of using a review, I just quote the review, whatever the customer review text was that’s the quote. Does that make sense? That’s all we do and it’s very, very simple and I love it because it takes the content marketing side of things off my shoulders. We still have bloggers that do the curating and stuff, but I don’t have to think about so many content ideas for press releases anymore. We just say, “Hey go get another review. As soon as you get a review, let me know. We’ll publish a press release” and boom it’s done.
By the way, just to let you guys know, I had been doing that myself for my clients for my own agency every month. I would spend about two days at the beginning of the month. I still have been generating client reports and there’s a reason why I do that, because I typically, once I generate client reports and I send the reports to the clients I also include a brief breakdown of what the reports are showing in my own voice and sometimes I record a screen cast video and send that to them with an overview of what I’m seeing for the month and some new opportunities that have arisen and I’ve got a really close relationship with my clients so because of that, I don’t outsource the client reporting part of it, but I had been generating the review commercials, which is a David Sprague. Every month, this is just an add on service I added to most of my clients. I would generate a review commercial from a new review that they received within the last month and then publish the video, distribute it across my network. My syndication networks typically ranks the video, but if it doesn’t then I end up with a press release anyways.
I had been doing all of that myself for the last six or seven months since I’ve really started playing with this strategy. One of my virtual assistants is in the UK. She’s been blogging for me for, I’d say at least four years. She’s great. She reached out to me around the turn of year and said, “Hey, I’m looking for more work and we’ve been working together for years. Would you have anything else you wanted me to do?” And I was like, “Oh, perfect. I’ve been meaning to unload this work, now that I know this is a viable strategy and it’s something I’m going to do.”
The reason I’m telling you this guys, is because I want to let you know, I struggle too with doing shit that I’m not supposed to be doing. For example, taking two days at the beginning of every month to generate these review videos and order the press releases. It was something that could have been outsources three or four months ago once I really knew that it was going to be something that I was going to carry on or be a continuing service, however, I never took the time to create the process docs. I get up on my soapbox all the time and preach to you guys about outsourcing stuff, yet there are processes in my business that I still have not outsourced, and it’s just because of a lack of time, or really a lack of desire for doing it. For creating the process training for that process and what it comes down to typically is just not wanting to do it because it sucks. It’s boring work. It’s tedious and often times I’m so freaking busy with all the work that I’m trying to fulfill that I feel like I don’t have the time to create process docs about the work that I need to fulfill. If that makes sense? So it’s a catch 22. Right?
Because she gave me a reason, Michelle did, my VA. She gave me a reason and because I’ve got so much work on my plate right now for this new Mastermind training curriculum, I knew at the beginning of every month this year, I don’t want to spend two days generating reports and also the review commercials and ordering the press releases and all that stuff. I don’t want to do all that. So I spent the first two days of this week creating the training process. The training videos, the written procedures, which are in Google docs and all that and I sent that to her yesterday and she’s now going to take over it for me and guess what. I never have to fucking do it again.
The reason I went through all of that is just to let you know that this is all stuff that can be outsourced guys and I highly recommend, sometimes I need to remind myself of some of my own advice, and this is something I should have done four or five months ago, and I just finally got it done and I can tell you what a weight, a load has been lifted off my shoulders because now I’m not going to dread the beginning of the month every month because it’s going to eat up two days, if that makes sense. So guys, if you take anything away from that at all, it’s that if you’ve got stuff in your business that makes your stomach turn sometimes because you have to do it and every time it comes up it makes your stomach turn, that’s the shit you need to outsource first. Honestly, that’s the stuff, the stuff you don’t like to do or you hate to do, that’s the stuff that you should absolutely, as much as it’s going to be painful and tedious to do, but create process docs for how to do all that, and then hire that shit out so that you don’t have to do that anymore.
Again, we get into this business not because we want another job, right? We want freedom and we want to enjoy it and so sometimes there’s obviously going to be stuff in everyone’s business that has to done, that’s not enjoyable. Outsource it. If you create the exact process for how to do it, you can outsource anything. This was not a pitch for Outsource KingPin, but we do have a training product that specifically teaches the methods for how to do exactly what I just described and it’s called Outsource Kingpin. Check that out. I know that was a long winded answer and I’m sorry Harold, but I just wanted to share with you guys that even I struggle with not following my own advice at times, but outsource as much as you can.
Anybody want to comment on that before I move on?
Chris: I agree with you Bradley.
How Does Google View Directory Sites In Terms Of SEO?
Bradley: Okay. Good enough. Thank you. Juan says, “Hello lovely people and thanks for having me. Are directory site’s viewed by Google as good or bad for SEO?” I think Juan, this is going to be not anything based in absolute data for me anymore, as it is just more of opinion or assumption, but I’d like to get some opinions of the other guys. I believe it has more to do with the directory itself then just a blanket statement.
For example, I know they say reciprocal links are bad, but I’ve seen many cases where reciprocal links actually are still very beneficial and I know a lot of low end directories that are really spammy, will require a reciprocal link, those are the ones that I would suspect are not good, but there’s a lot of good other directories that are good.
For example, Yelp is a directory site right? It’s a local or it’s a business directory site, but it is a directory site. We all know that’s a good link, but then obviously if it’s some obscure directory out there that is just … and they’re all requiring reciprocal links and stuff like that, then I would say no. I think it would be more about selective then just a blanket statement. I think it depends on the directory itself. What do you guys say?
Chris: Yeah, I totally agree. I totally agree with you Bradley. The fact that on some directories you need to think about this in terms of what kind of value can you get from the directory, right? As well as what kind of value can you get from the reciprocal link, because if it is let’s say that you’re doing, I don’t know SEO for a doctor, and then you can get the doctor, put it in directory for doctor’s and even further for local doctors that would actually, could help you bring in some profit. Right? Even further if the directory is ranking in Google. Paid directories sometimes work as well because just being paid, even if it’s $5 or $10 for a lifetime link, usually work because they weed out 99 percent of spammy links so have that in mind. Some of them are really, really high authority so I would say that it would be on a case by case basis.
Some people would say that, for example, blog comments will be bad for SEO and that’s not entirely true.
Bradley: That’s right.
Chris: If you make a really thoughtful blog comment on a highly relevant publication or blog, it can blow your website away, right? It can really help you so I think it’s a case by case basis. If you’re on GSA’s spamming blog post or spamming directories, which you could definitely do, just do it as far away as possible from your clients or your own website, but if it’s a manual placement from a website that you can get value from and value meaning either authority or traffic, I would say go ahead and do it.
Bradley: Good advice. Marco?
Chris: No I think you guys covered it perfect.
What Is The Best Way To Indexing One Million Pages A Day?
Bradley: Beautiful. Fabian. What’s up Fabian? He says, “I want to index about 1,000,000 pages a day.” Wow. Okay. “So I need a very scalable solution. How would you do this using IFTTT and Plus Twitter. If yes, how often can I post the tweets that my account won’t be shut down? Should I create several accounts and spread my posts on them? Thanks a lot.”
Yeah, I don’t think you would want to do a million tweets per day in one Twitter account. I don’t think that’s a good idea. You probably need a hell of a lot of Twitter accounts to be able to accomplish a million tweets per day. We have an indexing service in Service Space. I don’t know if that amount of links would be a scalable option. There is one service that I can mention for mass volume that I know my, one of our link building director, he basically pointed it out a while ago. Now it’s been probably a year and a half since he mentioned this to me, I know I still use it though, but it’s called Express Indexer. Let me see if I can …
Hernan: Yeah, Bradley.
Bradley: Go ahead.
Hernan: I talked to [Debbie 00:28:48] already about this because I had seen this question come up. I actually saw it on Facebook.
Bradley: Okay.
Hernan: And he said, “No, it’s not working.”
Bradley: Okay.
Hernan: As it used to. He said that he’s trying to find a way around it. He’s still working on it because we had to shut down the indexing service in Serpspace actually.
Bradley: Oh did we? I didn’t even know that.
Hernan: Yeah, we had to shut it down because it just wasn’t indexing the way that it should. This option IFTTT to Twitter is not scalable because you’re going to need, for a million pages, what a hundred thousand profiles to push 10 tweets a day, 20 so that’s how you have to look at it. You can’t get away with more than 10 or 20, 20 tweets a day actually is pushing it because you’d have to scale up to 20. You can’t start at 20. You’ll get banned now.
Bradley: Yeah.
Hernan: In Twitter. So I don’t have a solution. You don’t want to submit a million pages to the Google URL submitter, because you’ll trigger the captcha and so I don’t have an answer for this other than what we were using isn’t working at this level.
Bradley: Yeah. Well good. Thanks for chiming in. That’s a good question Fabian. I’m sorry I don’t have a better answer for you. Apologize.
What Are The Different Ways Of Indexing Local Citations?
Okay, so Shripad, I guess. Forgive me if I mispronounce that. He says, “What are the different ways to index local citations?”
Well indexers work. Typically that’s what I do. For example, when I order citations, whenever I get the citation report back, I just open up the spreadsheet. Copy all the citation URLs and then just submit them to the indexer. I usually submit them to multiple indexers. That’s all I do. That’s all you need to do. Okay?
Some citations, if you try to let them index naturally, sometimes it takes forever for citations to index naturally, that’s why I typically, as soon as I get a citation report guys, I’ll just go copy them and submit them to at least two indexing services to try to speed that up a little bit.
mbedding Maps – MyMaps Or GMB Map Page
All right. RL Sanders, “Hey guys, as always thank you for what you do. When you guys talk about embedding maps are you talking about my maps or the GMB map page?”
Both, RL. Both. I don’t mean embed both at the same time. I haven’t really tested with that, but I just mean you can do an embed run with the My Maps and then do another embed run with the GMB maps page. I’ll be a hundred percent honest with you, even though I know it’s super powerful, the My Maps thing, I don’t do a lot of that. I don’t set those up typically. If I get it back from a drive stack then I’ll do an embed blast with that through MAPS Powerhouse, but I don’t do, when I’m working on client stuff myself, I typically don’t do the My Maps. I just end up doing all the GMB stuff, but the My Maps are very, very powerful and what’s great about the My Maps guys is you can squeeze them, basically do follow links in and there’s a whole lot of ninja stuff that you can do. Marco teaches an RYS Academy that I just don’t have the time to do it or I would do more of it, but fortunately we have a [jessen 00:32:12] who can build them for us.
Can You Share Any Tips For Finding Local SEO Clients?
“Also, can you repost the link for Marco’s charity?” Yes. He posted it already, I believe. RL’s another question. He says, “Can you share any tips for finding local SEO clients? I need a few recurring payments to get the ball rolling. Any tips would be appreciated. Thanks.”
Yeah, look, I don’t know if I want to share this on … Well okay, RL, let me just say this. There’s one method that … no I’m not going to share that here. What I’m going to say is select a niche, RL. Right? Select a niche that you want, an industry that you prefer to work in or that you know that you may already have some experience in, whatever. Something that you’re familiar with or that you have a genuine interest in so that it makes it feel like not so much like work. Then start targeting those clients. Craft a very specific message. Again, we talk about the video lead gen system, which is going to be the product that we’re going to release in about two weeks. You could use that very specifically for finding and prospecting local SEO clients. Finding the clients isn’t that difficult, it’s the prospecting. Right? Finding prospects isn’t hard. You can use scrapers, there’s lot of tools out there. You can hire VA’s to do that kind of stuff, whatever. That’s not really the difficult part.
The hard part is starting the conversation with them. I found that even sales isn’t that difficult. The hardest part is starting the conversation from a position where they’re willing to receive the message and I found the video email is a fantastic way to start that conversation. To initiate that conversation. Break the ice and lower the defenses a bit and get the conversation started because you can position yourself as an expert and show them beyond a shadow of a doubt that you know what they hell you’re doing, whereas 99 percent of anybody else that’s contacted them about marketing services isn’t going to do that, and that’s what makes you stand out.
I would recommend that you pick that up when we release it in a few weeks. Obviously if you’re in the Mastermind RL, we cover that in there. That’s all included, but we did also cover a very specific … By the way, the method that I just said I’m not going to reveal right here is in that course that will be released in about two weeks or whatever. Just keep that in mind guys. It’s a very specific method for finding video SEO clients. Well for finding local clients period, but it’s a very specific way, using YouTube to find those clients and it works like crazy. Okay?
Anyways, I have to tease you guys with that a little bit, because I can’t reveal it here. It’s in the course. Come to the Mastermind though and I’ll share it with you.
What Are Your Recommendations On InMotion Hosting All Domains In One Cpanel Account?
Ajay says, “Two questions. I have a hosting account with In Motion Hosting.” Okay. “I just realized they might be hosting all my websites, domains, as add on domains under the same C-Panel account. What is your recommendation?”
Yeah, that’s how they do it, Ajay. When you have a shared hosting account that’s how it works. Every time you create an add on domain, it’s really like a sub-domain of your whatever the IP or C-Panel was set up as. It doesn’t matter. You can still configure your sites to all resolve to the exact, to whatever domain it is that you’ve added, but that’s just how it works in C-Panel. Okay? That’s not an issue.
Are There Any Benefits Of Sub Folders In Terms Of Link Juice?
“Number two, I had read an article recently about the advantages of sub-directories for link juice over sub-domains. The following link is … “
Guys we need to probably create a … somebody wants to make a note of this, a frequently asked question about this because we get this question a lot.
Yes, sub-domain folders apparently through a lot of testing, not so much my own, but from other people’s testing I do understand that there’s supposed to be a slight SEO advantage of doing multiple sites in sub-directories as opposed to on sub-domains, but we have repeatedly, or we’ve held our position on this for many years now, which is that sub-domains in my opinion is a superior method. There may be a slight SEO benefit to doing sub-directories over sub-domains. That’s fine. I get that. The problem with that is every single site that’s in a sub-directory is subordinate to the root domain, which means that if the root domain catches a penalty or if any of the subordinate sites in the sub-folders or sub-directories catch a penalty, it will penalize the entire domain and all of the other sibling sub-directories. Does that make sense?
The problem is it’s a penalty that would be leveled to basically the root, which would damage everything. It would be applied to everything domain wide, however, if you do a sub-domain, then in Google’s eyes, each sub-domain site is considered a separate entity. Right? A separate website and so when I talk about using sub-domains, it’s a way to offer or provide a level of protection for every individual site. The trick with that is to make sure that you keep the root clean and don’t do anything spammy to the root, because just as we talked about with the sub-directories, if the root was to catch a penalty or any of the sub-directories catch a penalty, it would apply to the root, and therefore tank all the rest of the sites. If you catch a penalty on the root domain with sub-domain sites, all the sub-domain sites will be affected as well because it is a domain wide penalty, but if you get a penalty on a sub-domain site, then it only applies to that sub-domain. Your root would still remain intact and your other sibling sub-domains would also remain untouched, unaffected.
There’s a reason why we do it that way and it’s to mitigate risk, to reduce potential catastrophic failure of all your sites if you were to catch a penalty. That’s why we do it that way. Okay? I don’t suspect you guys have anything to add to that, do you?
Adam: No, you nailed it.
Bradley: All right cool. Great question though Ajay. That was a really good question. We get that often, but guys, like I said, we should probably just make a frequently asked question out of that one.
Did You Eventually Charge More As The Company Grew Or Did You Keep The Rate The Same?
Mohammed, what’s up buddy? He’s recently joined the Mastermind and he’s been incredibly active in there. I saw your question Mohammed about local stuff in there. We’re going to cover that slightly tomorrow in the Mastermind as well. So keep that in mind.
“Hey guys have you ever worked with a small company that grew because of your marketing?” Yes, my BB’s Tree Guys. “Did you eventually charge more as the company grew or do you keep the rate the same?” Well Mohammed, that’s a great question by the way. Yes, I always … Well let me rephrase, if I add additionally marketing services I always increase. I don’t necessarily increase the rate, but because I’m adding more services I bill them more. Does that make sense?
To answer your question. For example, I just had a client call on Monday. A client of mine that I’ve had for, well shit, she was one of my first clients and it’s not 2018 and I opened my agency in March of 2012. So almost six years she’s been a client of mine. She called because she’s been ranked at the top of Maps for six freaking years and she, like often happens with a lot of clients, they tend to forget why they’re getting leads on line. Especially when it’s been six years, right? You guys would be absolutely ashamed if you knew what I was charging this lady, because again, it was one of my very first clients and it was such a small amount of money per month. I’ll tell you what it is. It’s $250 a month is what she’s paying me and she’s been ranked at the top of Maps for six freaking years, but she has never wanted to do any additional marketing services.
I have pitched her a least a dozen times on different types of marketing services. Press releases. PR marketing, video marketing. All this other kind of stuff and she never wants to do a damn thing. On Monday, we scheduled a call for Monday, I guess actually it was last Friday, anyways, we scheduled a call from two months ago and we got on the phone and she was like, “I need to know what you’ve been doing. I just really want to know if it’s worth me still spending $250 a month.” I almost laughed at her. I told her, I was like, “Listen, you were one of my first clients. You’re on a rate that is so much lower. That is less than half what I typically charge any client, even just to speak to them basically and I’ve left you at that because we’ve had you ranked, you’ve been receiving good results. I’ve pitched you on other marketing services. You don’t want to do any of it. Look, if you want to cancel that’s fine, but I don’t understand after six years of getting results.”
Anyways, it was just this long basically me having to convince her not to cancel services with me, when honestly, I should have just let her freaking cancel. I should have just said, “Hey, if you don’t think $250 is worth you being number one in Google and have been for six years, please feel free to cancel. See how you do in six months.” You know what I mean?
Chris: She’s costing you money.
Bradley: Huh?
Chris: She’s costing you money.
Bradley: Probably, but my point with that was that I have clients that have been grandfathered into specific rates that I have not raised. I probably could, but I haven’t. If they ask me for additional marketing services, then I will price those accordingly based upon my current rates, but whatever I have been charging them guys, I will leave it as is. But again, this is going to be different. Marco, I’m sure, does stuff different. I’m sure Hernan does stuff differently. Adam does stuff differently.
Personally, I don’t charge more for existing clients for existing services. I just charge more for new services as they add them. What are your opinions guys?
Chris: Yeah, this is actually a good question. I think it’s a case by case basis. I usually don’t, as you were saying, I usually don’t … unless I have some fixed costs that needs abating. You know how we raise our BA salaries once in whatever. We try to do that for BA’s.
Bradley: Yup.
Chris: If that’s the case, then I would raise it slightly. Just to update the costs, but I don’t do it, not because they’re getting more clients because of what I’m doing I won’t do it. That’s why I really like half retainer, half revenue share agreements. Revenue share could be whatever. It could be on a sales basis, it could be on a lead basis. If they are paying you, for example, x amount of money on retainer, we can be a little bit lower since you’re getting some revenue share. There is no cap to the amount of money that you can make and at the end of the day you will be motivated to work more for the guys, right? Because if they are making more money, you’re making more money, we’re all happy. If it’s activity based, meaning blog posts, et cetera, et cetera. Unless they increase the amount of activity, I don’t charge them more for it.
Sometimes, as a business grows, this is the good news, is that, as a business grows, as Bradley was saying, they will require more, hopefully they will require more service from you and that’s a completely different story, right?
Bradley: Right. Anybody else?
Hernan: I charge high enough from the beginning so that it’ll be awhile before I decide to raise my rates, but yes, I definitely do if year over year, you can show growth that can be attributed to your efforts. If you can show growth at that level, right? 10, 20, 30 percent, whatever it is, then I would raise my rates accordingly and then you’re going to get a lot of push back. You’re going to get a lot of no’s, get a lot of people that’ll just walk away and that’s all good and well. I have one specific company that I did a bunch of AdWords for and it was a million dollar account and we had it humming. We had it to the point where they were making just so much stinking money that I told them that I want more money and they decided to go with what they had in house and try to keep it that way, but 18 months later they contacted me again and said, could you come and work on our AdWords again. This is after they told me that they longer needed me, but I was at a point in my career, my life and my on line business where I could tell them, “Hell no. I don’t need a client like you.”
The thing is you have to weigh whether it’s worth raising the rates, how much it is that you’re charging from the beginning. If you price yourself right, if you know what you’re worth and you know what you’re going to be worth to that company, then you’ll be charging the correct price right at the beginning so you should know what you’re worth rather than worrying about what it is that you’re bringing to the client. The client should just say yes to you with whatever it is that you have because you’re producing.
Bradley: Yeah. Lastly on that Mohammed, when you said like BB’s Tree Guys. Yeah, but remember with the Tree, especially with the one contractor that I’ve really, really expanded his business, that’s a revenue share model, just like what Hernan was mentioning. I cover all the costs of expanding any marketing services. I build all the infrastructure at my expense and then I just get a cut of every job that gets closed. Again, with that, when you’re selling leads or you’re on a revenue or equity share model, then its unlimited scalability in that I don’t charge them anymore, it’s the same rate. I get 10 percent of any job that closes. Whatever the contract price is, I get 10 percent of that and that’s been that way with this contractor for four or going on five years now. Again, there’s no change in rate, but as I continue to build more and more sites and we cover more and more territory, we generate more and more leads and therefore, I make more and more money. Right?
Is It True That Google Will Penalize A Review/Product Type Rich Snippet That Is Placed On The Homepage?
Okay, I’m just going to call you Steve. What’s up buddy? He says, “Hey guys, I remember I read somewhere that putting a review product type rich snippet data on your home page instead of an organization webpage article type is not good, because Google will penalize you somehow. I mean a review product type schema, which shows those review stars below your listing in the Serps for better click through rate. Is this true or just gossip?”
Well first of all, if you’re adding schema for review stars, just for the sake of getting review stars, then yes, that structured data spam, don’t do it. You would probably get away with it for some time, but it’s likely that eventually you’ll get caught and you can get a manual spam action for that in search console, so don’t do that.
Now, if you actually have products, I don’t know because I don’t do eCommerce, but product review or product stuff, I don’t do that kind of stuff so I don’t know if there is some law or rule, not law, excuse, but some rule or best practice that states that you’re not supposed to have product reviews on your homepage. I don’t think that that’s the case though. Anybody have an answer for that? Okay.
If you do product stuff, if you have products, you sell products, for example, if it’s a product review site and the homepage has got a blog roll on it and there’s product reviews, I don’t think that that would cause a penalty because that’s a valid site right? When you’re spamming schema or structured data specifically to gain search right? Which would be like adding review stars to a site that has no business having review stars, then yes, that can be a problem so don’t do that. All right?
Is There Any Good Up-To-Date Google Adwords Course You Would Recommend?
“A short second question please. Is there any good, up-to-date AdWords course you would recommend?” Yeah, well first of all, we have Local Kingpin, but it needs to be updated because the AdWords interface has changed so much and so what I’m going to recommend is that you join Semantic Mastery Mastermind because we’re covering PPC and AdWords this month in depth. That’s going to packaged up like it’s a separate course, but we’re not selling it outside of the Mastermind. That’s how we’re going to be doing the new Mastermind this year. Every single module is basically going to be like a separate stand-alone course. They’re all going to piece together because they’re all going to be building out the same businesses, but, like this is the PPC module, so it will get packaged up into its own basically course, but only way to get it is to be in the Mastermind.
That said, the AdWords training that I learned from was Perry Marshall’s training and it was really good. Again, that was almost two years ago now though. Yeah, that was probably two years ago now so I don’t know if he’s got updated training. I’m assuming he does and that’s good training too. Okay? I would say our training because we’re current as far as we’re going to be doing all types of AdWords stuff. Google search, PPC, YouTube PPC, remarketing, maybe some display network although I’m assuming we’re going to hold that off until we do the remarketing module and that’s a separate module all together. We’ll also be doing Bing, PPC, and Hernan will be training on some Facebook PPC stuff. That’s what I would recommend is you get in there, because it will be a much more well rounded training then just buying an AdWords course alone, if that makes sense? All right.
Do You Use Any Plugins In Blocking Web Spiders?
Jenia, there he is. This is one that I was just talking about. Replied to my email. What’s up buddy? He says, “Good afternoon gentlemen, I have a question about blocking spiders. Do you use any plug-ins like Spider Spanker or anything else like that?” I don’t anymore, Jenia. I used to do all of that when I was running a lot of PBN’s and stuff, but I don’t do that anymore. I don’t even use that plug-in at all anymore.
“Is there a good way to prevent competition from reverse engineering your SEO efforts?” As far as blocking spiders, first of all, you do that through HT access. Can you do that in robots.text too? I can’t remember.
Hernan: You can but it’s always better to block them through HT Access.
Bradley: Yeah.
Hernan: Because robots are directives that the robots can or may or may not follow. Now when you’re blocking them through HT Access, the hosting is not even serving them the webpage. You know what I’m saying?
Bradley: Right. Yup.
Marco: Yeah that’s absolutely right. HT Access and you block everything except the bot that you want in there and that’s how you protect yourself except that the bot, the coders are smart enough to always change the user agent, and they’re constantly updating and so there’s a website and I’ll have to go and dig through my stuff, but there’s a website that constantly updates the bot that you should be blocking. I’ll see if I can find it and post it in here so that you can use that. They update every 30 days. Every 60 days or so with new bot that you should block and user agents, but definitely HT Access. No plug-ins.
Does Blocking Web Spiders A Good Way To Prevent Competition From Reverse Engineering Your SEO Efforts?
Bradley: Yeah. Okay, we’re going to try to run through guys because we’ve only got a couple questions left and we’re almost out of time and I want to get to them. It looks like we really only got like two, three questions left. Jenia, he says, “Is there a good way to prevent competition from reverse engineering your SEO efforts?”
There’s some things that you can do, Jenia. For example, we talk about in the Mastermind how to use tag pages, well canonicals period. Very strategically, which will hide, will mask your efforts from prying eyes so-to-speak. Canonicals are a great way to do that, but there’s a lot of other stuff that we talk about in the Mastermind too and I’m not saying that because I don’t want to answer your question, Jenia. One, when it comes to reverse engineering, if it’s a good SEO they’re going to be able to find a lot, right? One of the things that you could do would be to use Spider Spanker or some sort of bot blocking stuff and block the Majestic SEO Crawlers and the AH Refs Crawlers and things like that so that nobody can index your links or what’s on your site. The important thing then would be to use those bot blockers on the sites that are linking to you.
In other words, when I was doing a lot of PBN work, I would use bot blockers to block Majestic and AH Refs on the sites, on my PBN sites so that those links wouldn’t get indexed. The inbound links pointing to my money sites wouldn’t get indexed and people wouldn’t be able to see them. Does that make sense? Google will see them, because they’ll show up in your links to your site in search console, but the SEO analysis applications wouldn’t, right? That’s one way you could do it, but again, I don’t use PBNs really at all anymore, so because of that I just … remember guys, we’d talk about using syndication networks and we’d do a shit ton of back linking to the syndication network properties, so people want to start looking out at our different tiers and doing back link analysis on tiers, then they’re likely going to be able to find out what we’re doing, but if they’re just going to look at the money site, they’re not going to see a shit ton of inbound links, or if they do, they’re going to be press release links and syndication network links and drive stack links and stuff like that. Does that make sense?
I don’t really go … I don’t spend a lot of time trying to prevent other people from seeing what I’m doing anymore. I just don’t really worry about it that much, Jenia. “Or are so amazing that no one can’t touch this.” No anybody can be taken down.
Can You Explain The Basics Of How Money Site Integrates When Using Syndication And RYS Academy For Both Local And Affiliate/Ecommerce?
All right, we’re almost out of time guys. Nigel says, “Good day gents, first I want to thank you for the Hump Day Hangout resource. You all are much appreciated.” Plus one that. Okay, he says, “Question, can you explain the basics of how money site integrates when using syndication in RYS Academy for both local and affiliate eCommerce. What I mean specifically is how would you set up the money page? If you can explain this a bit, because honestly the term money site is used so freely in groups I sometimes I feel like the only one not in on the secret.”
Money site just means your primary digital asset. Whatever you use to create revenue, right? So a money site, if you’re doing lead gen, could just be a landing page, right? What I mean by local lead gen. Say your generating leads for a plumber, for example, then your money site could typically be a lead gen style landing page. Somebody lands on it and it’s got a big contact form. Says contact request form and it’s got a big phone number on it and that’s it. That could be a money site. Another money site could be an affiliate site. Could be a blog. I’m sorry, was somebody going to say something? I thought I heard somebody trying to jump in.
Marco: No.
Adam: I don’t think so.
Bradley: Okay. Yeah, a money site just means any website that you own, or that you are generating revenue with. Don’t let that confuse you. As far as syndication RYS for both local and affiliate eCommerce, I’m not sure what you mean unless you’re trying to set up a local aspect on a site as well as an eCommerce or affiliate and again, that’s a little bit of a unique situation and with our limited time right now, I don’t know how I can really unpack that and describe to you a good strategy without knowing a little bit more. I know it can be done, I’m just not sure how to tell you how to set that up without knowing specifically what your objectives are. Does that make sense?
Okay, it says, “Example for local create an article and place a link with offer. Where, how many, suggestion, where it links into syndication, RYS general was more than enough.” Well remember RYS Academy is just basically it’s like a link building method so that you can boost existing properties, right, and the drive files themselves can rank, but syndication networks are just a way of … it’s a content amplification method, right? You publish content to your money site, or your YouTube channel, either one and it syndicates out across your network for content application, excuse me, amplification as well as provide some SEO benefits. Okay? Just keep that in mind. The link with the offer, where and how many? That’s really just going to depend on many different things, but essentially yeah, you create an article and then you can link out to whatever you want. If it’s an affiliate offer, so be it. Okay? Again, I apologize that I can’t give you more specific answer. I would need more details Nigel.
Would You Say That It’s True That The IFTTT + SEO Strategy That You Teach In Semantic Mastery Will Probably Stand The Test Of Time, Not Fall Victim To Any Google Penalties?
All right guys we’re almost out of time. Dee says, “Would you say that it’s true that the IFTTT plus SEO strategies that you teach in Semantic Mastery will probably stand the test of time, not fall victim to any of Google’s penalties?” Well that’s our hope, Dee and I certainly feel confident that it’s not going to become an issue because it has been effective for me since 2012 when I started using this method. It’s only become more effective in pretty much standard op … It’s almost required now to have your footprint. To claim your footprint as a brand. That’s what helps to validate the entity, so I can’t imagine, although I don’t work for Google. I could change tomorrow, it could change six months from now. It could change six years from now, I don’t know, but as it stands right now and the foreseeable future, I don’t see it creating any problems. Okay?
I think we’re done guys.
Adam: Yes.
Marco: Before we go just a second. I listed the resource on the page. It’s called botreports.com and it actually gives you the HT Access code for blocking whatever specific bots you want to block. It’s a really awesome resource.
Bradley: Yup. You got it. Okay guys thanks for everybody being here. Remember Syndication Academy webinar starts in about one minute, well probably two and then we’ll be at Mastermind webinar tomorrow with the new curriculum, so we’ll see you guys there.
Adam: Awesome buddy. Bye everybody.
Hernan: Bye everyone.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 166
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 Announcement
Bradley: Bots.
Adam: Oh, we’re live. All right. This is the fun episode where you watch Adam take notes and Bradley talk about stuff that has nothing to do with Hump Day Hangouts. Just kidding.
Welcome everybody to Hump Day Hangouts and I believe it’s episode 166. Correct me if I’m wrong. I don’t have it up in front of me actually.
Bradley: You are correct sir.
Chris: Yes.
Adam: Before we get into things real quick we’re going to do a quick hello to everybody. Then we’ve got a few special announcements, and then, as usual, we’ll get into the questions, but I’ll start on my left here and see Chris. How’s it going with you?
Chris: Doing good. Got a early rise up tomorrow. 7am airport time and then off to the slopes for some winter action.
Adam: Nice, nice. Outstanding. Hernan how about yourself?
Hernan: Living the life stanman. No, I’m good. I’m good. Excited to be here guys. Excited for what’s coming. We’re going to be with Adam I think it’s early to mention that but we’re going to go to the [inaudible 00:01:00] Live, right Adam?
Adam: Yup.
Hernan: In March. By the end of it. So if you guys want to hand out at some point. We’re going to be doing some networking, we’re going to be doing some good stuff over there sir.
Adam: Yeah definitely. Let us know if you’re going and then if you’re in the area. I think it’s Orlando so we’ll see. We’ll have a little bit of time, can’t guarantee anything right now, but obviously would love to hear from you.
Hernan: Yeah. We’ll have more info as time goes, as we get closer but we’ll be representing Semantic Mastery over there.
Adam: Cool.
Bradley: Represent, represent.
Hernan: Yeah.
Adam: Marco how’s it going man?
Marco: What’s up man? I just got out of the lab with Rob. We’re tearing down right brain, just a little bit. A little part of the algorithm that we found. It’s amazing. It’s amazing the stuff that Google has that’s public and that you can actually manipulate where I constantly back and forth, back and forth. Let’s do this and let’s try that, and what’s this and what’s that and then sometimes even our own users. Not necessarily in our way as reloaded. This was actually from a question in the Cemented Master Mastermind that made us go about 45 minutes into the lab. Okay let’s track this down, let’s see what happened. That was really good. I had fun. That’s my idea of fun. 45 minutes of looking at code.
Adam: Glad you guys are doing that. I’m sure something good is going to end up coming out of this. Bradley, how you doing?
Bradley: I’m good. Happy to be here. Got lots to go through today. We’ve also, just update guys, we’ve got the Syndication Academy Update Webinar Number 18, immediately following Hump Day Hangouts today, so if you’re in Syndication Academy, go check the events tab in Facebook and you should be able to get the URL to it. Okay?
Adam: Awesome. All right a couple quick announcements. We will be sending out some more information about the next two things I’m going to mention. The first one is video lead gen system. Bradley just put the finishing touches on a video email prospecting course that kind of deep dive into that so Bradley you want to tell people just real quick about that?
Bradley: Yeah, we did a really extended webinar. Went damn near three hours in the Mastermind about how to do the video lead gen prospecting system that I’ve been using for years that I really got my start. Started building my agency up using that method. That specific method. It’s a bit time consuming but it works incredibly well for landing clients and it’s still valid and works well today. It actually works even better today because you can embed gifs into the emails now that look like actual videos playing in the email. It’s a click enticer. It’s click bait so-to-speak.
Anyways, we went through three hours of training on how to do it step-by-step and I basically just edited that webinar. Put it into separate modules. Individual lesson videos and sections with notes and all that kind of stuff. We packaged it up and that’s basically it. It’s a very riffle approach instead of a shotgun approach for targeting prospects, but it works incredibly well.
The good news is about 90 percent of it can be outsourced. There is a part of it that should be done by whoever … If you’re a one man agency or solopreneur or whatever, you’re going to want to record the audit videos, or if you’ve got a sales person or something like that, maybe it would be them, but somebody obviously that knows a little bit about whatever service it is that they’re selling, but other than that the rest of everything else can be outsourced and so we’ve had questions a lot recently over the last few weeks about prospecting and how to keep your pipeline full and all that kind of stuff. One way to do it is just to consistently be prospecting. Make it part of your standard operating procedure. Your just normal weekly tasks in your business should be prospecting so that you always keep your pipeline full.
That’s why I think this course was so timely because if you outsource it then you know it gets done, and that way you can keep your pipeline full of leads at all times so that you can cherry pick the best clients, number one and number two you won’t be so desperate when you are talking to the … If you only got five leads for three months, then you try so hard to close all five. Whereas, if you had 10 or 15 leads per week, then you could be a hell of a lot more selective and really, if somebody’s going to give you any resistance, thank you very much, see you later, click. Hang up, move on to the next one.
Adam: Definitely.
Bradley: I think it’s going to be a good course coming out. I think a lot of you guys, about 60 percent of our audience is into local marketing. I think this will help a lot of you to be able to generate some clients, as well as maybe land service providers if you’re selling leads.
Adam: Definitely. Yeah, it’s a good one. Like Bradley said, it can save you a ton of time. It’s going to keep your pipeline full, and it works. I’ve used this stuff too in a couple different industries and this really applies to anyone, which is really cool. You can use this for consulting. You could use this for financial services. You could use this for contractors, and it has a very good response rate, which is why it is the lead gen system using video. Anyways, more on that later. We’ll be telling you guys all about that.
The other thing we wanted to tell you about was Jeffrey Smith. If you missed his SEO boot camp webinar that was, I’m going to get the date wrong, I think it was early December or late November, but that went really well. We had some technical issues the very first time we had him on. He came back, had a webinar, that went great. We got really good feedback. People who hopped in the course loved it. I know Bradley, you said you went through it, or did you go through all of it or parts of it?
Bradley: Not all of it. I’ve been through parts of it. Kind of like what Marco mentioned to me. I just go through and find stuff that I need when it’s pertinent at that particular time. Everything I’ve seen has been so thorough though. It’s training after our own hearts in that its so detailed and he went way over and above and it’s an amazing course.
Adam: Cool. So we’re going to have him back. That will be on Monday. We’re getting stuff set up for that right now, so we’ll be sending out emails about that. Be sure to check that out and we will have a replay available if you can’t make it live on Monday.
Before we get into it I wanted to remind everybody about the charity that we’re supporting throughout January. That’s still going on. We’ve had a lot of really good donations so far. It’s really impressive so first of all, thank you to everyone who’s helped out and then Marco, if you want to tell people, because I know we have people come who aren’t here all the time. If you want to tell them quickly about what the charity is, whose it for?
Marco: Yeah sure. It supplies uniforms and books for kids. We’re targeting first, second and third grade kids. We want to keep them in school. A lot of times the reason why they can’t go to school is simply because they don’t have the supplies, the uniforms or the books. They don’t have shoes. Right? They have to go to school barefoot. Imagine if you’re having … still in 2018 going to school barefoot, man. This is the type of stuff that we’re dealing with. Not only that, the environment that these kids live in. Someone comes knocking at the door, you don’t know who’s coming knocking at your door. They’re living in a place where they’re under lock and key. When they go out they have to go out in groups because they have to run a gauntlet man. Drug dealers, drug users. Just the worst of the worst man, so what we’re trying to do is, I know that education is the key to success. Without an education all you’re doing is you’re going to stay in that poverty cycle because you’re not going to know anything except that which you experience.
So experiencing an education, experiencing the world, experiencing all of the different things that are offered through an education opens your mind to all kinds of possibilities and it lets you know that you’re not useless. That you’re not worthless. Someone is taking the time to tell you you’re actually worth something, which to me, that’s incredible. That’s what we’re trying to do. We’re going into these neighborhoods. We’re trying to get these kids, as many as we can. Right now we’re almost at the 10k mark, which is what had set. 100 kids takes $10,000. We’re almost there so if it’s a dollar, if it’s two dollars, we don’t care. Just go ahead. Please donate. Thank you very much those who have donated already. This is really a really good cause, man.
Adam: Awesome.
Marco: I just hope people will listen and donate and I dropped the link on the event for those who would like to go and take a look at the video and see what it’s all about, more in depth.
Adam: Awesome. Thanks again as Marco said, to everyone who’s donated so far. We appreciate it. When is it? I think we got another week or two right?
Marco: Yeah. We made the cutoff on the 26th so we can go the week of 29th for the supplies. Just before they’re going to school on February 5th, but after that we’re going to keep it open. We’re going to do something else so that when next February comes around we’re ready for even more kids to go to school. We’ll be doing something. We’ll announce it. I’ll talk to you guys and we’ll work it out.
Adam: Sounds good. Awesome. Well if you are new to Semantic Mastery, first off, thank you for joining us on Hump Day Hangouts. A lot of times we get asked, “Where’s a good place for me to start?” Well the Hump Day Hangouts, you’re in the right place so that’s the good place to start. The next step would be the Battle Plan and we’ve got a discount code. I’ll pop that up on the page, but check out the Battle Plan, it’s a solid investment and it is very, very much worth the little amount of money you have to pay for all the information in there.
If you don’t yet have an account over at SerpSpace, go to serpspace.com, you can open up an account for free. Check out the tools there, check out the Done for You services and if you’re really jonesing for some Semantic Mastery information and you just need to see Bradley making a chart or something during the week head over to support.semanticmastery.com and that’s where we put a lot of these common questions that come up, or the more in depth answers where Bradley’s maybe drawing a chart or giving some information, so you can go check that out and get an answer in the middle of the week.
If you’re really ready to take things up and you’re not new maybe to Semantic Mastery, then I highly suggest going to the mastermind.semanticmastery.com. I’ll pop the link on there and if you’re ready to join the Mastermind, that’s the place to be. If you ever have any questions about that, you can contact us at [email protected]. If you have any questions about the Mastermind after looking through the page and seeing if maybe it’s a right fit for you or not, we’d be happy to chat with you.
Bradley: Sweet.
Adam: All right. Anybody else? Any announcements or are we ready to get rolling?
Bradley: No. I’m ready to get in questions. Just one brief thing. The new Mastermind curriculum starts this week. We have our first Mastermind Webinar for 2018 under the new training schedule, which is tomorrow. We’re in the PPC module. I’m actually a bit behind in preparing the presentation and training for tomorrow, but whatever is fine, because I imagine for the next couple weeks it’s going to be a little bit in disarray as we settle into this new training, but we’re going to be doing … AdWords has been updated, the interface has, so we’re going to be doing AdWords for local, as well as for national stuff, which could apply to affiliate campaigns, plus we will be doing AdWords for YouTube for again, local led gen, as well as national lead gen and then also for affiliate stuff and we’re going to be doing some of that for Semantic Mastery for our own channel, for example. Some of that will also be included and then we’ll be doing some Bing ads and also Hernan’s going to be doing some training on Facebook ads. This is all stuff that’s going to be in part of module one, which should last probably about six weeks and so again, I would highly encourage you to come join the Mastermind.
Last thing I want to mention very briefly is, and I say this the beginning of every Hump Day Hangouts go to bradelybenner.com and subscribe and the reason I say that is because I got an email from one of my subscribers today that was replying, and it’s Jenny, and Jenny is always on our Hump Day Hangouts asking questions. I’m not going to read your email to me, Jenny, but the last two lines that you put in the email as a reply to one of my emails about the Mindset series was, “Thanks for kicking my ass today, sir. May I have another?” That’s awesome. I get some replies from some of my subscribers because it’s just about mindset stuff and I highly recommend that you go check it out. At least I know it helps me to be able to write those.
By the way, I started crossfit training as a coach every single day this week. This week is when I started. I was supposed to start last week but the extreme cold prevented me from doing it, so I haven’t been able to write an email every morning, but I’m trying to squeeze it in when I can. Like today, I got the email written right after I got back from the crossfit gym. Just to let you guys know, I’m trying to write every single day. I’ve got about 40 emails in the series now. Go subscribe, check it out. If you don’t like it, just unsubscribe. Okay? With that said, let’s get into it.
Okay you guys. Let me know if everything’s coming through okay?
Adam: Yup.
What Are Your Recommended Frequency And Topics On Press Releases?
Bradley: Sweet. Okay, Harold’s up first. He says, “Hello everybody, thank you so much for giving us this space so we can ask our questions.” You’re welcome Harold. “Mine is, how often should I get press releases and what are some good topics?”
Well the frequency is really up to you. The nice thing about press releases is whenever a press release is picked up and distributed, it gets picked up by usually hundreds of websites so it’s a kind of a natural occurrence to get a bunch of links back from a press release, because companies all the time are announcing news and it’s a natural type thing. It’s traditional. It’s normal and so you can be a bit aggressive with press releases. I know I usually do them about once every two weeks. That’s usually the speed with which I do it, until I get the results that I’m looking to achieve, which is typically to rank in the three pack. Sometimes it’s organic stuff, it depends, but for the most part I’m trying to rank in the Maps pack and usually , just do them about every two weeks.
However, I know Rob, for example, the co-creator of RYS Reloaded with Marco, he just hammers the shit out of sites with press release, after press release, after press release and he’s able to get results so I don’t think there’s much of a velocity issue. Again, I do it about every two weeks, but I know that it’s been done a lot more than that. The frequency a lot higher than that and it hasn’t caused any issues. Marco, do you have a comment on that at all?
Marco: Yeah, as a matter of fact, I haven’t seen it. Like you said, we just bang one right after another and we stack them the right way going after different URLs. Now we have another press release service that has even more publication sites so that’s a really good mix. It’s really good to mix them up. One of them gives us embeds, which is even better for us and so it’s a lot of good things that you could do and a lot of nasty things that you can do with press releases.
Bradley: Yeah. All right, and as far as good topics, Harold, all right, so there’s a couple of things I want to mention here about topics. One, pretty much anything can be turned into a press release. Any sort of company news, any sort of seasonal changes, sales, specials, new products, new services. Anything at all can really be worthy of a news release to be written. What I’ve been doing for the most part is we published press releases anytime a customer review has been received by one of my lead gen sites or one of my contractor, client sites, excuse me. That’s another reason to publish a press release is because you’re announcing the glowing testimonial review that you just received, right? That’s just another example and I like using that method because it encourages the business owners to solicit reviews from their customers and then every time they get a review, I get notified and I go publish a press release for it and I get to bill them for it, and they get to puff out their chest and say, “Look at me, look at how awesome we are.”
I’ve been using that method. In fact, that’s our front end service on our new agency. It’s doing basically reputation. It’s a combination of video marketing, reputation marketing and PR marketing. It’s a combination of those three and that’s our front end service. It’s a very, very powerful way.
Also, any time you publish a blog post typically you could do that. Now, the last thing I want to mention about that is if you’ve got a good writer, a PR writer that you work with, a good PR writer will typically be able to create an angle out of just about anything. So an angel or a news hook out of just about anything. The other option would be to use the press release writers from the distribution service that you’re using.
For example in Serpspace, we don’t even allow manually submitted PRs anymore, I don’t think. I think we just have our net distribution service or network writers write them, because they know what the editorial guidelines are and a lot of those distribution service writers, right, that will provide as just an add on service, the press release to be written. It’s usually about $30 or so or something like that and it ranges between $30 to $45, somewhere in that range, but a lot of times, all they need is just a handful of small details and then they’ll create the news hook, because they know what they’re distribution network is looking for, if that makes sense?
A lot of times all I’ll do is just list who, what, when, where and then a quote from a company executive or in the case of using a review, I just quote the review, whatever the customer review text was that’s the quote. Does that make sense? That’s all we do and it’s very, very simple and I love it because it takes the content marketing side of things off my shoulders. We still have bloggers that do the curating and stuff, but I don’t have to think about so many content ideas for press releases anymore. We just say, “Hey go get another review. As soon as you get a review, let me know. We’ll publish a press release” and boom it’s done.
By the way, just to let you guys know, I had been doing that myself for my clients for my own agency every month. I would spend about two days at the beginning of the month. I still have been generating client reports and there’s a reason why I do that, because I typically, once I generate client reports and I send the reports to the clients I also include a brief breakdown of what the reports are showing in my own voice and sometimes I record a screen cast video and send that to them with an overview of what I’m seeing for the month and some new opportunities that have arisen and I’ve got a really close relationship with my clients so because of that, I don’t outsource the client reporting part of it, but I had been generating the review commercials, which is a David Sprague. Every month, this is just an add on service I added to most of my clients. I would generate a review commercial from a new review that they received within the last month and then publish the video, distribute it across my network. My syndication networks typically ranks the video, but if it doesn’t then I end up with a press release anyways.
I had been doing all of that myself for the last six or seven months since I’ve really started playing with this strategy. One of my virtual assistants is in the UK. She’s been blogging for me for, I’d say at least four years. She’s great. She reached out to me around the turn of year and said, “Hey, I’m looking for more work and we’ve been working together for years. Would you have anything else you wanted me to do?” And I was like, “Oh, perfect. I’ve been meaning to unload this work, now that I know this is a viable strategy and it’s something I’m going to do.”
The reason I’m telling you this guys, is because I want to let you know, I struggle too with doing shit that I’m not supposed to be doing. For example, taking two days at the beginning of every month to generate these review videos and order the press releases. It was something that could have been outsources three or four months ago once I really knew that it was going to be something that I was going to carry on or be a continuing service, however, I never took the time to create the process docs. I get up on my soapbox all the time and preach to you guys about outsourcing stuff, yet there are processes in my business that I still have not outsourced, and it’s just because of a lack of time, or really a lack of desire for doing it. For creating the process training for that process and what it comes down to typically is just not wanting to do it because it sucks. It’s boring work. It’s tedious and often times I’m so freaking busy with all the work that I’m trying to fulfill that I feel like I don’t have the time to create process docs about the work that I need to fulfill. If that makes sense? So it’s a catch 22. Right?
Because she gave me a reason, Michelle did, my VA. She gave me a reason and because I’ve got so much work on my plate right now for this new Mastermind training curriculum, I knew at the beginning of every month this year, I don’t want to spend two days generating reports and also the review commercials and ordering the press releases and all that stuff. I don’t want to do all that. So I spent the first two days of this week creating the training process. The training videos, the written procedures, which are in Google docs and all that and I sent that to her yesterday and she’s now going to take over it for me and guess what. I never have to fucking do it again.
The reason I went through all of that is just to let you know that this is all stuff that can be outsourced guys and I highly recommend, sometimes I need to remind myself of some of my own advice, and this is something I should have done four or five months ago, and I just finally got it done and I can tell you what a weight, a load has been lifted off my shoulders because now I’m not going to dread the beginning of the month every month because it’s going to eat up two days, if that makes sense. So guys, if you take anything away from that at all, it’s that if you’ve got stuff in your business that makes your stomach turn sometimes because you have to do it and every time it comes up it makes your stomach turn, that’s the shit you need to outsource first. Honestly, that’s the stuff, the stuff you don’t like to do or you hate to do, that’s the stuff that you should absolutely, as much as it’s going to be painful and tedious to do, but create process docs for how to do all that, and then hire that shit out so that you don’t have to do that anymore.
Again, we get into this business not because we want another job, right? We want freedom and we want to enjoy it and so sometimes there’s obviously going to be stuff in everyone’s business that has to done, that’s not enjoyable. Outsource it. If you create the exact process for how to do it, you can outsource anything. This was not a pitch for Outsource KingPin, but we do have a training product that specifically teaches the methods for how to do exactly what I just described and it’s called Outsource Kingpin. Check that out. I know that was a long winded answer and I’m sorry Harold, but I just wanted to share with you guys that even I struggle with not following my own advice at times, but outsource as much as you can.
Anybody want to comment on that before I move on?
Chris: I agree with you Bradley.
How Does Google View Directory Sites In Terms Of SEO?
Bradley: Okay. Good enough. Thank you. Juan says, “Hello lovely people and thanks for having me. Are directory site’s viewed by Google as good or bad for SEO?” I think Juan, this is going to be not anything based in absolute data for me anymore, as it is just more of opinion or assumption, but I’d like to get some opinions of the other guys. I believe it has more to do with the directory itself then just a blanket statement.
For example, I know they say reciprocal links are bad, but I’ve seen many cases where reciprocal links actually are still very beneficial and I know a lot of low end directories that are really spammy, will require a reciprocal link, those are the ones that I would suspect are not good, but there’s a lot of good other directories that are good.
For example, Yelp is a directory site right? It’s a local or it’s a business directory site, but it is a directory site. We all know that’s a good link, but then obviously if it’s some obscure directory out there that is just … and they’re all requiring reciprocal links and stuff like that, then I would say no. I think it would be more about selective then just a blanket statement. I think it depends on the directory itself. What do you guys say?
Chris: Yeah, I totally agree. I totally agree with you Bradley. The fact that on some directories you need to think about this in terms of what kind of value can you get from the directory, right? As well as what kind of value can you get from the reciprocal link, because if it is let’s say that you’re doing, I don’t know SEO for a doctor, and then you can get the doctor, put it in directory for doctor’s and even further for local doctors that would actually, could help you bring in some profit. Right? Even further if the directory is ranking in Google. Paid directories sometimes work as well because just being paid, even if it’s $5 or $10 for a lifetime link, usually work because they weed out 99 percent of spammy links so have that in mind. Some of them are really, really high authority so I would say that it would be on a case by case basis.
Some people would say that, for example, blog comments will be bad for SEO and that’s not entirely true.
Bradley: That’s right.
Chris: If you make a really thoughtful blog comment on a highly relevant publication or blog, it can blow your website away, right? It can really help you so I think it’s a case by case basis. If you’re on GSA’s spamming blog post or spamming directories, which you could definitely do, just do it as far away as possible from your clients or your own website, but if it’s a manual placement from a website that you can get value from and value meaning either authority or traffic, I would say go ahead and do it.
Bradley: Good advice. Marco?
Chris: No I think you guys covered it perfect.
What Is The Best Way To Indexing One Million Pages A Day?
Bradley: Beautiful. Fabian. What’s up Fabian? He says, “I want to index about 1,000,000 pages a day.” Wow. Okay. “So I need a very scalable solution. How would you do this using IFTTT and Plus Twitter. If yes, how often can I post the tweets that my account won’t be shut down? Should I create several accounts and spread my posts on them? Thanks a lot.”
Yeah, I don’t think you would want to do a million tweets per day in one Twitter account. I don’t think that’s a good idea. You probably need a hell of a lot of Twitter accounts to be able to accomplish a million tweets per day. We have an indexing service in Service Space. I don’t know if that amount of links would be a scalable option. There is one service that I can mention for mass volume that I know my, one of our link building director, he basically pointed it out a while ago. Now it’s been probably a year and a half since he mentioned this to me, I know I still use it though, but it’s called Express Indexer. Let me see if I can …
Hernan: Yeah, Bradley.
Bradley: Go ahead.
Hernan: I talked to [Debbie 00:28:48] already about this because I had seen this question come up. I actually saw it on Facebook.
Bradley: Okay.
Hernan: And he said, “No, it’s not working.”
Bradley: Okay.
Hernan: As it used to. He said that he’s trying to find a way around it. He’s still working on it because we had to shut down the indexing service in Serpspace actually.
Bradley: Oh did we? I didn’t even know that.
Hernan: Yeah, we had to shut it down because it just wasn’t indexing the way that it should. This option IFTTT to Twitter is not scalable because you’re going to need, for a million pages, what a hundred thousand profiles to push 10 tweets a day, 20 so that’s how you have to look at it. You can’t get away with more than 10 or 20, 20 tweets a day actually is pushing it because you’d have to scale up to 20. You can’t start at 20. You’ll get banned now.
Bradley: Yeah.
Hernan: In Twitter. So I don’t have a solution. You don’t want to submit a million pages to the Google URL submitter, because you’ll trigger the captcha and so I don’t have an answer for this other than what we were using isn’t working at this level.
Bradley: Yeah. Well good. Thanks for chiming in. That’s a good question Fabian. I’m sorry I don’t have a better answer for you. Apologize.
What Are The Different Ways Of Indexing Local Citations?
Okay, so Shripad, I guess. Forgive me if I mispronounce that. He says, “What are the different ways to index local citations?”
Well indexers work. Typically that’s what I do. For example, when I order citations, whenever I get the citation report back, I just open up the spreadsheet. Copy all the citation URLs and then just submit them to the indexer. I usually submit them to multiple indexers. That’s all I do. That’s all you need to do. Okay?
Some citations, if you try to let them index naturally, sometimes it takes forever for citations to index naturally, that’s why I typically, as soon as I get a citation report guys, I’ll just go copy them and submit them to at least two indexing services to try to speed that up a little bit.
mbedding Maps – MyMaps Or GMB Map Page
All right. RL Sanders, “Hey guys, as always thank you for what you do. When you guys talk about embedding maps are you talking about my maps or the GMB map page?”
Both, RL. Both. I don’t mean embed both at the same time. I haven’t really tested with that, but I just mean you can do an embed run with the My Maps and then do another embed run with the GMB maps page. I’ll be a hundred percent honest with you, even though I know it’s super powerful, the My Maps thing, I don’t do a lot of that. I don’t set those up typically. If I get it back from a drive stack then I’ll do an embed blast with that through MAPS Powerhouse, but I don’t do, when I’m working on client stuff myself, I typically don’t do the My Maps. I just end up doing all the GMB stuff, but the My Maps are very, very powerful and what’s great about the My Maps guys is you can squeeze them, basically do follow links in and there’s a whole lot of ninja stuff that you can do. Marco teaches an RYS Academy that I just don’t have the time to do it or I would do more of it, but fortunately we have a [jessen 00:32:12] who can build them for us.
Can You Share Any Tips For Finding Local SEO Clients?
“Also, can you repost the link for Marco’s charity?” Yes. He posted it already, I believe. RL’s another question. He says, “Can you share any tips for finding local SEO clients? I need a few recurring payments to get the ball rolling. Any tips would be appreciated. Thanks.”
Yeah, look, I don’t know if I want to share this on … Well okay, RL, let me just say this. There’s one method that … no I’m not going to share that here. What I’m going to say is select a niche, RL. Right? Select a niche that you want, an industry that you prefer to work in or that you know that you may already have some experience in, whatever. Something that you’re familiar with or that you have a genuine interest in so that it makes it feel like not so much like work. Then start targeting those clients. Craft a very specific message. Again, we talk about the video lead gen system, which is going to be the product that we’re going to release in about two weeks. You could use that very specifically for finding and prospecting local SEO clients. Finding the clients isn’t that difficult, it’s the prospecting. Right? Finding prospects isn’t hard. You can use scrapers, there’s lot of tools out there. You can hire VA’s to do that kind of stuff, whatever. That’s not really the difficult part.
The hard part is starting the conversation with them. I found that even sales isn’t that difficult. The hardest part is starting the conversation from a position where they’re willing to receive the message and I found the video email is a fantastic way to start that conversation. To initiate that conversation. Break the ice and lower the defenses a bit and get the conversation started because you can position yourself as an expert and show them beyond a shadow of a doubt that you know what they hell you’re doing, whereas 99 percent of anybody else that’s contacted them about marketing services isn’t going to do that, and that’s what makes you stand out.
I would recommend that you pick that up when we release it in a few weeks. Obviously if you’re in the Mastermind RL, we cover that in there. That’s all included, but we did also cover a very specific … By the way, the method that I just said I’m not going to reveal right here is in that course that will be released in about two weeks or whatever. Just keep that in mind guys. It’s a very specific method for finding video SEO clients. Well for finding local clients period, but it’s a very specific way, using YouTube to find those clients and it works like crazy. Okay?
Anyways, I have to tease you guys with that a little bit, because I can’t reveal it here. It’s in the course. Come to the Mastermind though and I’ll share it with you.
What Are Your Recommendations On InMotion Hosting All Domains In One Cpanel Account?
Ajay says, “Two questions. I have a hosting account with In Motion Hosting.” Okay. “I just realized they might be hosting all my websites, domains, as add on domains under the same C-Panel account. What is your recommendation?”
Yeah, that’s how they do it, Ajay. When you have a shared hosting account that’s how it works. Every time you create an add on domain, it’s really like a sub-domain of your whatever the IP or C-Panel was set up as. It doesn’t matter. You can still configure your sites to all resolve to the exact, to whatever domain it is that you’ve added, but that’s just how it works in C-Panel. Okay? That’s not an issue.
Are There Any Benefits Of Sub Folders In Terms Of Link Juice?
“Number two, I had read an article recently about the advantages of sub-directories for link juice over sub-domains. The following link is … “
Guys we need to probably create a … somebody wants to make a note of this, a frequently asked question about this because we get this question a lot.
Yes, sub-domain folders apparently through a lot of testing, not so much my own, but from other people’s testing I do understand that there’s supposed to be a slight SEO advantage of doing multiple sites in sub-directories as opposed to on sub-domains, but we have repeatedly, or we’ve held our position on this for many years now, which is that sub-domains in my opinion is a superior method. There may be a slight SEO benefit to doing sub-directories over sub-domains. That’s fine. I get that. The problem with that is every single site that’s in a sub-directory is subordinate to the root domain, which means that if the root domain catches a penalty or if any of the subordinate sites in the sub-folders or sub-directories catch a penalty, it will penalize the entire domain and all of the other sibling sub-directories. Does that make sense?
The problem is it’s a penalty that would be leveled to basically the root, which would damage everything. It would be applied to everything domain wide, however, if you do a sub-domain, then in Google’s eyes, each sub-domain site is considered a separate entity. Right? A separate website and so when I talk about using sub-domains, it’s a way to offer or provide a level of protection for every individual site. The trick with that is to make sure that you keep the root clean and don’t do anything spammy to the root, because just as we talked about with the sub-directories, if the root was to catch a penalty or any of the sub-directories catch a penalty, it would apply to the root, and therefore tank all the rest of the sites. If you catch a penalty on the root domain with sub-domain sites, all the sub-domain sites will be affected as well because it is a domain wide penalty, but if you get a penalty on a sub-domain site, then it only applies to that sub-domain. Your root would still remain intact and your other sibling sub-domains would also remain untouched, unaffected.
There’s a reason why we do it that way and it’s to mitigate risk, to reduce potential catastrophic failure of all your sites if you were to catch a penalty. That’s why we do it that way. Okay? I don’t suspect you guys have anything to add to that, do you?
Adam: No, you nailed it.
Bradley: All right cool. Great question though Ajay. That was a really good question. We get that often, but guys, like I said, we should probably just make a frequently asked question out of that one.
Did You Eventually Charge More As The Company Grew Or Did You Keep The Rate The Same?
Mohammed, what’s up buddy? He’s recently joined the Mastermind and he’s been incredibly active in there. I saw your question Mohammed about local stuff in there. We’re going to cover that slightly tomorrow in the Mastermind as well. So keep that in mind.
“Hey guys have you ever worked with a small company that grew because of your marketing?” Yes, my BB’s Tree Guys. “Did you eventually charge more as the company grew or do you keep the rate the same?” Well Mohammed, that’s a great question by the way. Yes, I always … Well let me rephrase, if I add additionally marketing services I always increase. I don’t necessarily increase the rate, but because I’m adding more services I bill them more. Does that make sense?
To answer your question. For example, I just had a client call on Monday. A client of mine that I’ve had for, well shit, she was one of my first clients and it’s not 2018 and I opened my agency in March of 2012. So almost six years she’s been a client of mine. She called because she’s been ranked at the top of Maps for six freaking years and she, like often happens with a lot of clients, they tend to forget why they’re getting leads on line. Especially when it’s been six years, right? You guys would be absolutely ashamed if you knew what I was charging this lady, because again, it was one of my very first clients and it was such a small amount of money per month. I’ll tell you what it is. It’s $250 a month is what she’s paying me and she’s been ranked at the top of Maps for six freaking years, but she has never wanted to do any additional marketing services.
I have pitched her a least a dozen times on different types of marketing services. Press releases. PR marketing, video marketing. All this other kind of stuff and she never wants to do a damn thing. On Monday, we scheduled a call for Monday, I guess actually it was last Friday, anyways, we scheduled a call from two months ago and we got on the phone and she was like, “I need to know what you’ve been doing. I just really want to know if it’s worth me still spending $250 a month.” I almost laughed at her. I told her, I was like, “Listen, you were one of my first clients. You’re on a rate that is so much lower. That is less than half what I typically charge any client, even just to speak to them basically and I’ve left you at that because we’ve had you ranked, you’ve been receiving good results. I’ve pitched you on other marketing services. You don’t want to do any of it. Look, if you want to cancel that’s fine, but I don’t understand after six years of getting results.”
Anyways, it was just this long basically me having to convince her not to cancel services with me, when honestly, I should have just let her freaking cancel. I should have just said, “Hey, if you don’t think $250 is worth you being number one in Google and have been for six years, please feel free to cancel. See how you do in six months.” You know what I mean?
Chris: She’s costing you money.
Bradley: Huh?
Chris: She’s costing you money.
Bradley: Probably, but my point with that was that I have clients that have been grandfathered into specific rates that I have not raised. I probably could, but I haven’t. If they ask me for additional marketing services, then I will price those accordingly based upon my current rates, but whatever I have been charging them guys, I will leave it as is. But again, this is going to be different. Marco, I’m sure, does stuff different. I’m sure Hernan does stuff differently. Adam does stuff differently.
Personally, I don’t charge more for existing clients for existing services. I just charge more for new services as they add them. What are your opinions guys?
Chris: Yeah, this is actually a good question. I think it’s a case by case basis. I usually don’t, as you were saying, I usually don’t … unless I have some fixed costs that needs abating. You know how we raise our BA salaries once in whatever. We try to do that for BA’s.
Bradley: Yup.
Chris: If that’s the case, then I would raise it slightly. Just to update the costs, but I don’t do it, not because they’re getting more clients because of what I’m doing I won’t do it. That’s why I really like half retainer, half revenue share agreements. Revenue share could be whatever. It could be on a sales basis, it could be on a lead basis. If they are paying you, for example, x amount of money on retainer, we can be a little bit lower since you’re getting some revenue share. There is no cap to the amount of money that you can make and at the end of the day you will be motivated to work more for the guys, right? Because if they are making more money, you’re making more money, we’re all happy. If it’s activity based, meaning blog posts, et cetera, et cetera. Unless they increase the amount of activity, I don’t charge them more for it.
Sometimes, as a business grows, this is the good news, is that, as a business grows, as Bradley was saying, they will require more, hopefully they will require more service from you and that’s a completely different story, right?
Bradley: Right. Anybody else?
Hernan: I charge high enough from the beginning so that it’ll be awhile before I decide to raise my rates, but yes, I definitely do if year over year, you can show growth that can be attributed to your efforts. If you can show growth at that level, right? 10, 20, 30 percent, whatever it is, then I would raise my rates accordingly and then you’re going to get a lot of push back. You’re going to get a lot of no’s, get a lot of people that’ll just walk away and that’s all good and well. I have one specific company that I did a bunch of AdWords for and it was a million dollar account and we had it humming. We had it to the point where they were making just so much stinking money that I told them that I want more money and they decided to go with what they had in house and try to keep it that way, but 18 months later they contacted me again and said, could you come and work on our AdWords again. This is after they told me that they longer needed me, but I was at a point in my career, my life and my on line business where I could tell them, “Hell no. I don’t need a client like you.”
The thing is you have to weigh whether it’s worth raising the rates, how much it is that you’re charging from the beginning. If you price yourself right, if you know what you’re worth and you know what you’re going to be worth to that company, then you’ll be charging the correct price right at the beginning so you should know what you’re worth rather than worrying about what it is that you’re bringing to the client. The client should just say yes to you with whatever it is that you have because you’re producing.
Bradley: Yeah. Lastly on that Mohammed, when you said like BB’s Tree Guys. Yeah, but remember with the Tree, especially with the one contractor that I’ve really, really expanded his business, that’s a revenue share model, just like what Hernan was mentioning. I cover all the costs of expanding any marketing services. I build all the infrastructure at my expense and then I just get a cut of every job that gets closed. Again, with that, when you’re selling leads or you’re on a revenue or equity share model, then its unlimited scalability in that I don’t charge them anymore, it’s the same rate. I get 10 percent of any job that closes. Whatever the contract price is, I get 10 percent of that and that’s been that way with this contractor for four or going on five years now. Again, there’s no change in rate, but as I continue to build more and more sites and we cover more and more territory, we generate more and more leads and therefore, I make more and more money. Right?
Is It True That Google Will Penalize A Review/Product Type Rich Snippet That Is Placed On The Homepage?
Okay, I’m just going to call you Steve. What’s up buddy? He says, “Hey guys, I remember I read somewhere that putting a review product type rich snippet data on your home page instead of an organization webpage article type is not good, because Google will penalize you somehow. I mean a review product type schema, which shows those review stars below your listing in the Serps for better click through rate. Is this true or just gossip?”
Well first of all, if you’re adding schema for review stars, just for the sake of getting review stars, then yes, that structured data spam, don’t do it. You would probably get away with it for some time, but it’s likely that eventually you’ll get caught and you can get a manual spam action for that in search console, so don’t do that.
Now, if you actually have products, I don’t know because I don’t do eCommerce, but product review or product stuff, I don’t do that kind of stuff so I don’t know if there is some law or rule, not law, excuse, but some rule or best practice that states that you’re not supposed to have product reviews on your homepage. I don’t think that that’s the case though. Anybody have an answer for that? Okay.
If you do product stuff, if you have products, you sell products, for example, if it’s a product review site and the homepage has got a blog roll on it and there’s product reviews, I don’t think that that would cause a penalty because that’s a valid site right? When you’re spamming schema or structured data specifically to gain search right? Which would be like adding review stars to a site that has no business having review stars, then yes, that can be a problem so don’t do that. All right?
Is There Any Good Up-To-Date Google Adwords Course You Would Recommend?
“A short second question please. Is there any good, up-to-date AdWords course you would recommend?” Yeah, well first of all, we have Local Kingpin, but it needs to be updated because the AdWords interface has changed so much and so what I’m going to recommend is that you join Semantic Mastery Mastermind because we’re covering PPC and AdWords this month in depth. That’s going to packaged up like it’s a separate course, but we’re not selling it outside of the Mastermind. That’s how we’re going to be doing the new Mastermind this year. Every single module is basically going to be like a separate stand-alone course. They’re all going to piece together because they’re all going to be building out the same businesses, but, like this is the PPC module, so it will get packaged up into its own basically course, but only way to get it is to be in the Mastermind.
That said, the AdWords training that I learned from was Perry Marshall’s training and it was really good. Again, that was almost two years ago now though. Yeah, that was probably two years ago now so I don’t know if he’s got updated training. I’m assuming he does and that’s good training too. Okay? I would say our training because we’re current as far as we’re going to be doing all types of AdWords stuff. Google search, PPC, YouTube PPC, remarketing, maybe some display network although I’m assuming we’re going to hold that off until we do the remarketing module and that’s a separate module all together. We’ll also be doing Bing, PPC, and Hernan will be training on some Facebook PPC stuff. That’s what I would recommend is you get in there, because it will be a much more well rounded training then just buying an AdWords course alone, if that makes sense? All right.
Do You Use Any Plugins In Blocking Web Spiders?
Jenia, there he is. This is one that I was just talking about. Replied to my email. What’s up buddy? He says, “Good afternoon gentlemen, I have a question about blocking spiders. Do you use any plug-ins like Spider Spanker or anything else like that?” I don’t anymore, Jenia. I used to do all of that when I was running a lot of PBN’s and stuff, but I don’t do that anymore. I don’t even use that plug-in at all anymore.
“Is there a good way to prevent competition from reverse engineering your SEO efforts?” As far as blocking spiders, first of all, you do that through HT access. Can you do that in robots.text too? I can’t remember.
Hernan: You can but it’s always better to block them through HT Access.
Bradley: Yeah.
Hernan: Because robots are directives that the robots can or may or may not follow. Now when you’re blocking them through HT Access, the hosting is not even serving them the webpage. You know what I’m saying?
Bradley: Right. Yup.
Marco: Yeah that’s absolutely right. HT Access and you block everything except the bot that you want in there and that’s how you protect yourself except that the bot, the coders are smart enough to always change the user agent, and they’re constantly updating and so there’s a website and I’ll have to go and dig through my stuff, but there’s a website that constantly updates the bot that you should be blocking. I’ll see if I can find it and post it in here so that you can use that. They update every 30 days. Every 60 days or so with new bot that you should block and user agents, but definitely HT Access. No plug-ins.
Does Blocking Web Spiders A Good Way To Prevent Competition From Reverse Engineering Your SEO Efforts?
Bradley: Yeah. Okay, we’re going to try to run through guys because we’ve only got a couple questions left and we’re almost out of time and I want to get to them. It looks like we really only got like two, three questions left. Jenia, he says, “Is there a good way to prevent competition from reverse engineering your SEO efforts?”
There’s some things that you can do, Jenia. For example, we talk about in the Mastermind how to use tag pages, well canonicals period. Very strategically, which will hide, will mask your efforts from prying eyes so-to-speak. Canonicals are a great way to do that, but there’s a lot of other stuff that we talk about in the Mastermind too and I’m not saying that because I don’t want to answer your question, Jenia. One, when it comes to reverse engineering, if it’s a good SEO they’re going to be able to find a lot, right? One of the things that you could do would be to use Spider Spanker or some sort of bot blocking stuff and block the Majestic SEO Crawlers and the AH Refs Crawlers and things like that so that nobody can index your links or what’s on your site. The important thing then would be to use those bot blockers on the sites that are linking to you.
In other words, when I was doing a lot of PBN work, I would use bot blockers to block Majestic and AH Refs on the sites, on my PBN sites so that those links wouldn’t get indexed. The inbound links pointing to my money sites wouldn’t get indexed and people wouldn’t be able to see them. Does that make sense? Google will see them, because they’ll show up in your links to your site in search console, but the SEO analysis applications wouldn’t, right? That’s one way you could do it, but again, I don’t use PBNs really at all anymore, so because of that I just … remember guys, we’d talk about using syndication networks and we’d do a shit ton of back linking to the syndication network properties, so people want to start looking out at our different tiers and doing back link analysis on tiers, then they’re likely going to be able to find out what we’re doing, but if they’re just going to look at the money site, they’re not going to see a shit ton of inbound links, or if they do, they’re going to be press release links and syndication network links and drive stack links and stuff like that. Does that make sense?
I don’t really go … I don’t spend a lot of time trying to prevent other people from seeing what I’m doing anymore. I just don’t really worry about it that much, Jenia. “Or are so amazing that no one can’t touch this.” No anybody can be taken down.
Can You Explain The Basics Of How Money Site Integrates When Using Syndication And RYS Academy For Both Local And Affiliate/Ecommerce?
All right, we’re almost out of time guys. Nigel says, “Good day gents, first I want to thank you for the Hump Day Hangout resource. You all are much appreciated.” Plus one that. Okay, he says, “Question, can you explain the basics of how money site integrates when using syndication in RYS Academy for both local and affiliate eCommerce. What I mean specifically is how would you set up the money page? If you can explain this a bit, because honestly the term money site is used so freely in groups I sometimes I feel like the only one not in on the secret.”
Money site just means your primary digital asset. Whatever you use to create revenue, right? So a money site, if you’re doing lead gen, could just be a landing page, right? What I mean by local lead gen. Say your generating leads for a plumber, for example, then your money site could typically be a lead gen style landing page. Somebody lands on it and it’s got a big contact form. Says contact request form and it’s got a big phone number on it and that’s it. That could be a money site. Another money site could be an affiliate site. Could be a blog. I’m sorry, was somebody going to say something? I thought I heard somebody trying to jump in.
Marco: No.
Adam: I don’t think so.
Bradley: Okay. Yeah, a money site just means any website that you own, or that you are generating revenue with. Don’t let that confuse you. As far as syndication RYS for both local and affiliate eCommerce, I’m not sure what you mean unless you’re trying to set up a local aspect on a site as well as an eCommerce or affiliate and again, that’s a little bit of a unique situation and with our limited time right now, I don’t know how I can really unpack that and describe to you a good strategy without knowing a little bit more. I know it can be done, I’m just not sure how to tell you how to set that up without knowing specifically what your objectives are. Does that make sense?
Okay, it says, “Example for local create an article and place a link with offer. Where, how many, suggestion, where it links into syndication, RYS general was more than enough.” Well remember RYS Academy is just basically it’s like a link building method so that you can boost existing properties, right, and the drive files themselves can rank, but syndication networks are just a way of … it’s a content amplification method, right? You publish content to your money site, or your YouTube channel, either one and it syndicates out across your network for content application, excuse me, amplification as well as provide some SEO benefits. Okay? Just keep that in mind. The link with the offer, where and how many? That’s really just going to depend on many different things, but essentially yeah, you create an article and then you can link out to whatever you want. If it’s an affiliate offer, so be it. Okay? Again, I apologize that I can’t give you more specific answer. I would need more details Nigel.
Would You Say That It’s True That The IFTTT + SEO Strategy That You Teach In Semantic Mastery Will Probably Stand The Test Of Time, Not Fall Victim To Any Google Penalties?
All right guys we’re almost out of time. Dee says, “Would you say that it’s true that the IFTTT plus SEO strategies that you teach in Semantic Mastery will probably stand the test of time, not fall victim to any of Google’s penalties?” Well that’s our hope, Dee and I certainly feel confident that it’s not going to become an issue because it has been effective for me since 2012 when I started using this method. It’s only become more effective in pretty much standard op … It’s almost required now to have your footprint. To claim your footprint as a brand. That’s what helps to validate the entity, so I can’t imagine, although I don’t work for Google. I could change tomorrow, it could change six months from now. It could change six years from now, I don’t know, but as it stands right now and the foreseeable future, I don’t see it creating any problems. Okay?
I think we’re done guys.
Adam: Yes.
Marco: Before we go just a second. I listed the resource on the page. It’s called botreports.com and it actually gives you the HT Access code for blocking whatever specific bots you want to block. It’s a really awesome resource.
Bradley: Yup. You got it. Okay guys thanks for everybody being here. Remember Syndication Academy webinar starts in about one minute, well probably two and then we’ll be at Mastermind webinar tomorrow with the new curriculum, so we’ll see you guys there.
Adam: Awesome buddy. Bye everybody.
Hernan: Bye everyone.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 166
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Click on the video above to watch Episode 166 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
 Announcement
Bradley: Bots.
Adam: Oh, we’re live. All right. This is the fun episode where you watch Adam take notes and Bradley talk about stuff that has nothing to do with Hump Day Hangouts. Just kidding.
Welcome everybody to Hump Day Hangouts and I believe it’s episode 166. Correct me if I’m wrong. I don’t have it up in front of me actually.
Bradley: You are correct sir.
Chris: Yes.
Adam: Before we get into things real quick we’re going to do a quick hello to everybody. Then we’ve got a few special announcements, and then, as usual, we’ll get into the questions, but I’ll start on my left here and see Chris. How’s it going with you?
Chris: Doing good. Got a early rise up tomorrow. 7am airport time and then off to the slopes for some winter action.
Adam: Nice, nice. Outstanding. Hernan how about yourself?
Hernan: Living the life stanman. No, I’m good. I’m good. Excited to be here guys. Excited for what’s coming. We’re going to be with Adam I think it’s early to mention that but we’re going to go to the [inaudible 00:01:00] Live, right Adam?
Adam: Yup.
Hernan: In March. By the end of it. So if you guys want to hand out at some point. We’re going to be doing some networking, we’re going to be doing some good stuff over there sir.
Adam: Yeah definitely. Let us know if you’re going and then if you’re in the area. I think it’s Orlando so we’ll see. We’ll have a little bit of time, can’t guarantee anything right now, but obviously would love to hear from you.
Hernan: Yeah. We’ll have more info as time goes, as we get closer but we’ll be representing Semantic Mastery over there.
Adam: Cool.
Bradley: Represent, represent.
Hernan: Yeah.
Adam: Marco how’s it going man?
Marco: What’s up man? I just got out of the lab with Rob. We’re tearing down right brain, just a little bit. A little part of the algorithm that we found. It’s amazing. It’s amazing the stuff that Google has that’s public and that you can actually manipulate where I constantly back and forth, back and forth. Let’s do this and let’s try that, and what’s this and what’s that and then sometimes even our own users. Not necessarily in our way as reloaded. This was actually from a question in the Cemented Master Mastermind that made us go about 45 minutes into the lab. Okay let’s track this down, let’s see what happened. That was really good. I had fun. That’s my idea of fun. 45 minutes of looking at code.
Adam: Glad you guys are doing that. I’m sure something good is going to end up coming out of this. Bradley, how you doing?
Bradley: I’m good. Happy to be here. Got lots to go through today. We’ve also, just update guys, we’ve got the Syndication Academy Update Webinar Number 18, immediately following Hump Day Hangouts today, so if you’re in Syndication Academy, go check the events tab in Facebook and you should be able to get the URL to it. Okay?
Adam: Awesome. All right a couple quick announcements. We will be sending out some more information about the next two things I’m going to mention. The first one is video lead gen system. Bradley just put the finishing touches on a video email prospecting course that kind of deep dive into that so Bradley you want to tell people just real quick about that?
Bradley: Yeah, we did a really extended webinar. Went damn near three hours in the Mastermind about how to do the video lead gen prospecting system that I’ve been using for years that I really got my start. Started building my agency up using that method. That specific method. It’s a bit time consuming but it works incredibly well for landing clients and it’s still valid and works well today. It actually works even better today because you can embed gifs into the emails now that look like actual videos playing in the email. It’s a click enticer. It’s click bait so-to-speak.
Anyways, we went through three hours of training on how to do it step-by-step and I basically just edited that webinar. Put it into separate modules. Individual lesson videos and sections with notes and all that kind of stuff. We packaged it up and that’s basically it. It’s a very riffle approach instead of a shotgun approach for targeting prospects, but it works incredibly well.
The good news is about 90 percent of it can be outsourced. There is a part of it that should be done by whoever … If you’re a one man agency or solopreneur or whatever, you’re going to want to record the audit videos, or if you’ve got a sales person or something like that, maybe it would be them, but somebody obviously that knows a little bit about whatever service it is that they’re selling, but other than that the rest of everything else can be outsourced and so we’ve had questions a lot recently over the last few weeks about prospecting and how to keep your pipeline full and all that kind of stuff. One way to do it is just to consistently be prospecting. Make it part of your standard operating procedure. Your just normal weekly tasks in your business should be prospecting so that you always keep your pipeline full.
That’s why I think this course was so timely because if you outsource it then you know it gets done, and that way you can keep your pipeline full of leads at all times so that you can cherry pick the best clients, number one and number two you won’t be so desperate when you are talking to the … If you only got five leads for three months, then you try so hard to close all five. Whereas, if you had 10 or 15 leads per week, then you could be a hell of a lot more selective and really, if somebody’s going to give you any resistance, thank you very much, see you later, click. Hang up, move on to the next one.
Adam: Definitely.
Bradley: I think it’s going to be a good course coming out. I think a lot of you guys, about 60 percent of our audience is into local marketing. I think this will help a lot of you to be able to generate some clients, as well as maybe land service providers if you’re selling leads.
Adam: Definitely. Yeah, it���s a good one. Like Bradley said, it can save you a ton of time. It’s going to keep your pipeline full, and it works. I’ve used this stuff too in a couple different industries and this really applies to anyone, which is really cool. You can use this for consulting. You could use this for financial services. You could use this for contractors, and it has a very good response rate, which is why it is the lead gen system using video. Anyways, more on that later. We’ll be telling you guys all about that.
The other thing we wanted to tell you about was Jeffrey Smith. If you missed his SEO boot camp webinar that was, I’m going to get the date wrong, I think it was early December or late November, but that went really well. We had some technical issues the very first time we had him on. He came back, had a webinar, that went great. We got really good feedback. People who hopped in the course loved it. I know Bradley, you said you went through it, or did you go through all of it or parts of it?
Bradley: Not all of it. I’ve been through parts of it. Kind of like what Marco mentioned to me. I just go through and find stuff that I need when it’s pertinent at that particular time. Everything I’ve seen has been so thorough though. It’s training after our own hearts in that its so detailed and he went way over and above and it’s an amazing course.
Adam: Cool. So we’re going to have him back. That will be on Monday. We’re getting stuff set up for that right now, so we’ll be sending out emails about that. Be sure to check that out and we will have a replay available if you can’t make it live on Monday.
Before we get into it I wanted to remind everybody about the charity that we’re supporting throughout January. That’s still going on. We’ve had a lot of really good donations so far. It’s really impressive so first of all, thank you to everyone who’s helped out and then Marco, if you want to tell people, because I know we have people come who aren’t here all the time. If you want to tell them quickly about what the charity is, whose it for?
Marco: Yeah sure. It supplies uniforms and books for kids. We’re targeting first, second and third grade kids. We want to keep them in school. A lot of times the reason why they can’t go to school is simply because they don’t have the supplies, the uniforms or the books. They don’t have shoes. Right? They have to go to school barefoot. Imagine if you’re having … still in 2018 going to school barefoot, man. This is the type of stuff that we’re dealing with. Not only that, the environment that these kids live in. Someone comes knocking at the door, you don’t know who’s coming knocking at your door. They’re living in a place where they’re under lock and key. When they go out they have to go out in groups because they have to run a gauntlet man. Drug dealers, drug users. Just the worst of the worst man, so what we’re trying to do is, I know that education is the key to success. Without an education all you’re doing is you’re going to stay in that poverty cycle because you’re not going to know anything except that which you experience.
So experiencing an education, experiencing the world, experiencing all of the different things that are offered through an education opens your mind to all kinds of possibilities and it lets you know that you’re not useless. That you’re not worthless. Someone is taking the time to tell you you’re actually worth something, which to me, that’s incredible. That’s what we’re trying to do. We’re going into these neighborhoods. We’re trying to get these kids, as many as we can. Right now we’re almost at the 10k mark, which is what had set. 100 kids takes $10,000. We’re almost there so if it’s a dollar, if it’s two dollars, we don’t care. Just go ahead. Please donate. Thank you very much those who have donated already. This is really a really good cause, man.
Adam: Awesome.
Marco: I just hope people will listen and donate and I dropped the link on the event for those who would like to go and take a look at the video and see what it’s all about, more in depth.
Adam: Awesome. Thanks again as Marco said, to everyone who’s donated so far. We appreciate it. When is it? I think we got another week or two right?
Marco: Yeah. We made the cutoff on the 26th so we can go the week of 29th for the supplies. Just before they’re going to school on February 5th, but after that we’re going to keep it open. We’re going to do something else so that when next February comes around we’re ready for even more kids to go to school. We’ll be doing something. We’ll announce it. I’ll talk to you guys and we’ll work it out.
Adam: Sounds good. Awesome. Well if you are new to Semantic Mastery, first off, thank you for joining us on Hump Day Hangouts. A lot of times we get asked, “Where’s a good place for me to start?” Well the Hump Day Hangouts, you’re in the right place so that’s the good place to start. The next step would be the Battle Plan and we’ve got a discount code. I’ll pop that up on the page, but check out the Battle Plan, it’s a solid investment and it is very, very much worth the little amount of money you have to pay for all the information in there.
If you don’t yet have an account over at SerpSpace, go to serpspace.com, you can open up an account for free. Check out the tools there, check out the Done for You services and if you’re really jonesing for some Semantic Mastery information and you just need to see Bradley making a chart or something during the week head over to support.semanticmastery.com and that’s where we put a lot of these common questions that come up, or the more in depth answers where Bradley’s maybe drawing a chart or giving some information, so you can go check that out and get an answer in the middle of the week.
If you’re really ready to take things up and you’re not new maybe to Semantic Mastery, then I highly suggest going to the mastermind.semanticmastery.com. I’ll pop the link on there and if you’re ready to join the Mastermind, that’s the place to be. If you ever have any questions about that, you can contact us at [email protected]. If you have any questions about the Mastermind after looking through the page and seeing if maybe it’s a right fit for you or not, we’d be happy to chat with you.
Bradley: Sweet.
Adam: All right. Anybody else? Any announcements or are we ready to get rolling?
Bradley: No. I’m ready to get in questions. Just one brief thing. The new Mastermind curriculum starts this week. We have our first Mastermind Webinar for 2018 under the new training schedule, which is tomorrow. We’re in the PPC module. I’m actually a bit behind in preparing the presentation and training for tomorrow, but whatever is fine, because I imagine for the next couple weeks it’s going to be a little bit in disarray as we settle into this new training, but we’re going to be doing … AdWords has been updated, the interface has, so we’re going to be doing AdWords for local, as well as for national stuff, which could apply to affiliate campaigns, plus we will be doing AdWords for YouTube for again, local led gen, as well as national lead gen and then also for affiliate stuff and we’re going to be doing some of that for Semantic Mastery for our own channel, for example. Some of that will also be included and then we’ll be doing some Bing ads and also Hernan’s going to be doing some training on Facebook ads. This is all stuff that’s going to be in part of module one, which should last probably about six weeks and so again, I would highly encourage you to come join the Mastermind.
Last thing I want to mention very briefly is, and I say this the beginning of every Hump Day Hangouts go to bradelybenner.com and subscribe and the reason I say that is because I got an email from one of my subscribers today that was replying, and it’s Jenny, and Jenny is always on our Hump Day Hangouts asking questions. I’m not going to read your email to me, Jenny, but the last two lines that you put in the email as a reply to one of my emails about the Mindset series was, “Thanks for kicking my ass today, sir. May I have another?” That’s awesome. I get some replies from some of my subscribers because it’s just about mindset stuff and I highly recommend that you go check it out. At least I know it helps me to be able to write those.
By the way, I started crossfit training as a coach every single day this week. This week is when I started. I was supposed to start last week but the extreme cold prevented me from doing it, so I haven’t been able to write an email every morning, but I’m trying to squeeze it in when I can. Like today, I got the email written right after I got back from the crossfit gym. Just to let you guys know, I’m trying to write every single day. I’ve got about 40 emails in the series now. Go subscribe, check it out. If you don’t like it, just unsubscribe. Okay? With that said, let’s get into it.
Okay you guys. Let me know if everything’s coming through okay?
Adam: Yup.
What Are Your Recommended Frequency And Topics On Press Releases?
Bradley: Sweet. Okay, Harold’s up first. He says, “Hello everybody, thank you so much for giving us this space so we can ask our questions.” You’re welcome Harold. “Mine is, how often should I get press releases and what are some good topics?”
Well the frequency is really up to you. The nice thing about press releases is whenever a press release is picked up and distributed, it gets picked up by usually hundreds of websites so it’s a kind of a natural occurrence to get a bunch of links back from a press release, because companies all the time are announcing news and it’s a natural type thing. It’s traditional. It’s normal and so you can be a bit aggressive with press releases. I know I usually do them about once every two weeks. That’s usually the speed with which I do it, until I get the results that I’m looking to achieve, which is typically to rank in the three pack. Sometimes it’s organic stuff, it depends, but for the most part I’m trying to rank in the Maps pack and usually , just do them about every two weeks.
However, I know Rob, for example, the co-creator of RYS Reloaded with Marco, he just hammers the shit out of sites with press release, after press release, after press release and he’s able to get results so I don’t think there’s much of a velocity issue. Again, I do it about every two weeks, but I know that it’s been done a lot more than that. The frequency a lot higher than that and it hasn’t caused any issues. Marco, do you have a comment on that at all?
Marco: Yeah, as a matter of fact, I haven’t seen it. Like you said, we just bang one right after another and we stack them the right way going after different URLs. Now we have another press release service that has even more publication sites so that’s a really good mix. It’s really good to mix them up. One of them gives us embeds, which is even better for us and so it’s a lot of good things that you could do and a lot of nasty things that you can do with press releases.
Bradley: Yeah. All right, and as far as good topics, Harold, all right, so there’s a couple of things I want to mention here about topics. One, pretty much anything can be turned into a press release. Any sort of company news, any sort of seasonal changes, sales, specials, new products, new services. Anything at all can really be worthy of a news release to be written. What I’ve been doing for the most part is we published press releases anytime a customer review has been received by one of my lead gen sites or one of my contractor, client sites, excuse me. That’s another reason to publish a press release is because you’re announcing the glowing testimonial review that you just received, right? That’s just another example and I like using that method because it encourages the business owners to solicit reviews from their customers and then every time they get a review, I get notified and I go publish a press release for it and I get to bill them for it, and they get to puff out their chest and say, “Look at me, look at how awesome we are.”
I’ve been using that method. In fact, that’s our front end service on our new agency. It’s doing basically reputation. It’s a combination of video marketing, reputation marketing and PR marketing. It’s a combination of those three and that’s our front end service. It’s a very, very powerful way.
Also, any time you publish a blog post typically you could do that. Now, the last thing I want to mention about that is if you’ve got a good writer, a PR writer that you work with, a good PR writer will typically be able to create an angle out of just about anything. So an angel or a news hook out of just about anything. The other option would be to use the press release writers from the distribution service that you’re using.
For example in Serpspace, we don’t even allow manually submitted PRs anymore, I don’t think. I think we just have our net distribution service or network writers write them, because they know what the editorial guidelines are and a lot of those distribution service writers, right, that will provide as just an add on service, the press release to be written. It’s usually about $30 or so or something like that and it ranges between $30 to $45, somewhere in that range, but a lot of times, all they need is just a handful of small details and then they’ll create the news hook, because they know what they’re distribution network is looking for, if that makes sense?
A lot of times all I’ll do is just list who, what, when, where and then a quote from a company executive or in the case of using a review, I just quote the review, whatever the customer review text was that’s the quote. Does that make sense? That’s all we do and it’s very, very simple and I love it because it takes the content marketing side of things off my shoulders. We still have bloggers that do the curating and stuff, but I don’t have to think about so many content ideas for press releases anymore. We just say, “Hey go get another review. As soon as you get a review, let me know. We’ll publish a press release” and boom it’s done.
By the way, just to let you guys know, I had been doing that myself for my clients for my own agency every month. I would spend about two days at the beginning of the month. I still have been generating client reports and there’s a reason why I do that, because I typically, once I generate client reports and I send the reports to the clients I also include a brief breakdown of what the reports are showing in my own voice and sometimes I record a screen cast video and send that to them with an overview of what I’m seeing for the month and some new opportunities that have arisen and I’ve got a really close relationship with my clients so because of that, I don’t outsource the client reporting part of it, but I had been generating the review commercials, which is a David Sprague. Every month, this is just an add on service I added to most of my clients. I would generate a review commercial from a new review that they received within the last month and then publish the video, distribute it across my network. My syndication networks typically ranks the video, but if it doesn’t then I end up with a press release anyways.
I had been doing all of that myself for the last six or seven months since I’ve really started playing with this strategy. One of my virtual assistants is in the UK. She’s been blogging for me for, I’d say at least four years. She’s great. She reached out to me around the turn of year and said, “Hey, I’m looking for more work and we’ve been working together for years. Would you have anything else you wanted me to do?” And I was like, “Oh, perfect. I’ve been meaning to unload this work, now that I know this is a viable strategy and it’s something I’m going to do.”
The reason I’m telling you this guys, is because I want to let you know, I struggle too with doing shit that I’m not supposed to be doing. For example, taking two days at the beginning of every month to generate these review videos and order the press releases. It was something that could have been outsources three or four months ago once I really knew that it was going to be something that I was going to carry on or be a continuing service, however, I never took the time to create the process docs. I get up on my soapbox all the time and preach to you guys about outsourcing stuff, yet there are processes in my business that I still have not outsourced, and it’s just because of a lack of time, or really a lack of desire for doing it. For creating the process training for that process and what it comes down to typically is just not wanting to do it because it sucks. It’s boring work. It’s tedious and often times I’m so freaking busy with all the work that I’m trying to fulfill that I feel like I don’t have the time to create process docs about the work that I need to fulfill. If that makes sense? So it’s a catch 22. Right?
Because she gave me a reason, Michelle did, my VA. She gave me a reason and because I’ve got so much work on my plate right now for this new Mastermind training curriculum, I knew at the beginning of every month this year, I don’t want to spend two days generating reports and also the review commercials and ordering the press releases and all that stuff. I don’t want to do all that. So I spent the first two days of this week creating the training process. The training videos, the written procedures, which are in Google docs and all that and I sent that to her yesterday and she’s now going to take over it for me and guess what. I never have to fucking do it again.
The reason I went through all of that is just to let you know that this is all stuff that can be outsourced guys and I highly recommend, sometimes I need to remind myself of some of my own advice, and this is something I should have done four or five months ago, and I just finally got it done and I can tell you what a weight, a load has been lifted off my shoulders because now I’m not going to dread the beginning of the month every month because it’s going to eat up two days, if that makes sense. So guys, if you take anything away from that at all, it’s that if you’ve got stuff in your business that makes your stomach turn sometimes because you have to do it and every time it comes up it makes your stomach turn, that’s the shit you need to outsource first. Honestly, that’s the stuff, the stuff you don’t like to do or you hate to do, that’s the stuff that you should absolutely, as much as it’s going to be painful and tedious to do, but create process docs for how to do all that, and then hire that shit out so that you don’t have to do that anymore.
Again, we get into this business not because we want another job, right? We want freedom and we want to enjoy it and so sometimes there’s obviously going to be stuff in everyone’s business that has to done, that’s not enjoyable. Outsource it. If you create the exact process for how to do it, you can outsource anything. This was not a pitch for Outsource KingPin, but we do have a training product that specifically teaches the methods for how to do exactly what I just described and it’s called Outsource Kingpin. Check that out. I know that was a long winded answer and I’m sorry Harold, but I just wanted to share with you guys that even I struggle with not following my own advice at times, but outsource as much as you can.
Anybody want to comment on that before I move on?
Chris: I agree with you Bradley.
How Does Google View Directory Sites In Terms Of SEO?
Bradley: Okay. Good enough. Thank you. Juan says, “Hello lovely people and thanks for having me. Are directory site’s viewed by Google as good or bad for SEO?” I think Juan, this is going to be not anything based in absolute data for me anymore, as it is just more of opinion or assumption, but I’d like to get some opinions of the other guys. I believe it has more to do with the directory itself then just a blanket statement.
For example, I know they say reciprocal links are bad, but I’ve seen many cases where reciprocal links actually are still very beneficial and I know a lot of low end directories that are really spammy, will require a reciprocal link, those are the ones that I would suspect are not good, but there’s a lot of good other directories that are good.
For example, Yelp is a directory site right? It’s a local or it’s a business directory site, but it is a directory site. We all know that’s a good link, but then obviously if it’s some obscure directory out there that is just … and they’re all requiring reciprocal links and stuff like that, then I would say no. I think it would be more about selective then just a blanket statement. I think it depends on the directory itself. What do you guys say?
Chris: Yeah, I totally agree. I totally agree with you Bradley. The fact that on some directories you need to think about this in terms of what kind of value can you get from the directory, right? As well as what kind of value can you get from the reciprocal link, because if it is let’s say that you’re doing, I don’t know SEO for a doctor, and then you can get the doctor, put it in directory for doctor’s and even further for local doctors that would actually, could help you bring in some profit. Right? Even further if the directory is ranking in Google. Paid directories sometimes work as well because just being paid, even if it’s $5 or $10 for a lifetime link, usually work because they weed out 99 percent of spammy links so have that in mind. Some of them are really, really high authority so I would say that it would be on a case by case basis.
Some people would say that, for example, blog comments will be bad for SEO and that’s not entirely true.
Bradley: That’s right.
Chris: If you make a really thoughtful blog comment on a highly relevant publication or blog, it can blow your website away, right? It can really help you so I think it’s a case by case basis. If you’re on GSA’s spamming blog post or spamming directories, which you could definitely do, just do it as far away as possible from your clients or your own website, but if it’s a manual placement from a website that you can get value from and value meaning either authority or traffic, I would say go ahead and do it.
Bradley: Good advice. Marco?
Chris: No I think you guys covered it perfect.
What Is The Best Way To Indexing One Million Pages A Day?
Bradley: Beautiful. Fabian. What’s up Fabian? He says, “I want to index about 1,000,000 pages a day.” Wow. Okay. “So I need a very scalable solution. How would you do this using IFTTT and Plus Twitter. If yes, how often can I post the tweets that my account won’t be shut down? Should I create several accounts and spread my posts on them? Thanks a lot.”
Yeah, I don’t think you would want to do a million tweets per day in one Twitter account. I don’t think that’s a good idea. You probably need a hell of a lot of Twitter accounts to be able to accomplish a million tweets per day. We have an indexing service in Service Space. I don’t know if that amount of links would be a scalable option. There is one service that I can mention for mass volume that I know my, one of our link building director, he basically pointed it out a while ago. Now it’s been probably a year and a half since he mentioned this to me, I know I still use it though, but it’s called Express Indexer. Let me see if I can …
Hernan: Yeah, Bradley.
Bradley: Go ahead.
Hernan: I talked to [Debbie 00:28:48] already about this because I had seen this question come up. I actually saw it on Facebook.
Bradley: Okay.
Hernan: And he said, “No, it’s not working.”
Bradley: Okay.
Hernan: As it used to. He said that he’s trying to find a way around it. He’s still working on it because we had to shut down the indexing service in Serpspace actually.
Bradley: Oh did we? I didn’t even know that.
Hernan: Yeah, we had to shut it down because it just wasn’t indexing the way that it should. This option IFTTT to Twitter is not scalable because you’re going to need, for a million pages, what a hundred thousand profiles to push 10 tweets a day, 20 so that’s how you have to look at it. You can’t get away with more than 10 or 20, 20 tweets a day actually is pushing it because you’d have to scale up to 20. You can’t start at 20. You’ll get banned now.
Bradley: Yeah.
Hernan: In Twitter. So I don’t have a solution. You don’t want to submit a million pages to the Google URL submitter, because you’ll trigger the captcha and so I don’t have an answer for this other than what we were using isn’t working at this level.
Bradley: Yeah. Well good. Thanks for chiming in. That’s a good question Fabian. I’m sorry I don’t have a better answer for you. Apologize.
What Are The Different Ways Of Indexing Local Citations?
Okay, so Shripad, I guess. Forgive me if I mispronounce that. He says, “What are the different ways to index local citations?”
Well indexers work. Typically that’s what I do. For example, when I order citations, whenever I get the citation report back, I just open up the spreadsheet. Copy all the citation URLs and then just submit them to the indexer. I usually submit them to multiple indexers. That’s all I do. That’s all you need to do. Okay?
Some citations, if you try to let them index naturally, sometimes it takes forever for citations to index naturally, that’s why I typically, as soon as I get a citation report guys, I’ll just go copy them and submit them to at least two indexing services to try to speed that up a little bit.
mbedding Maps – MyMaps Or GMB Map Page
All right. RL Sanders, “Hey guys, as always thank you for what you do. When you guys talk about embedding maps are you talking about my maps or the GMB map page?”
Both, RL. Both. I don’t mean embed both at the same time. I haven’t really tested with that, but I just mean you can do an embed run with the My Maps and then do another embed run with the GMB maps page. I’ll be a hundred percent honest with you, even though I know it’s super powerful, the My Maps thing, I don’t do a lot of that. I don’t set those up typically. If I get it back from a drive stack then I’ll do an embed blast with that through MAPS Powerhouse, but I don’t do, when I’m working on client stuff myself, I typically don’t do the My Maps. I just end up doing all the GMB stuff, but the My Maps are very, very powerful and what’s great about the My Maps guys is you can squeeze them, basically do follow links in and there’s a whole lot of ninja stuff that you can do. Marco teaches an RYS Academy that I just don’t have the time to do it or I would do more of it, but fortunately we have a [jessen 00:32:12] who can build them for us.
Can You Share Any Tips For Finding Local SEO Clients?
“Also, can you repost the link for Marco’s charity?” Yes. He posted it already, I believe. RL’s another question. He says, “Can you share any tips for finding local SEO clients? I need a few recurring payments to get the ball rolling. Any tips would be appreciated. Thanks.”
Yeah, look, I don’t know if I want to share this on … Well okay, RL, let me just say this. There’s one method that … no I’m not going to share that here. What I’m going to say is select a niche, RL. Right? Select a niche that you want, an industry that you prefer to work in or that you know that you may already have some experience in, whatever. Something that you’re familiar with or that you have a genuine interest in so that it makes it feel like not so much like work. Then start targeting those clients. Craft a very specific message. Again, we talk about the video lead gen system, which is going to be the product that we’re going to release in about two weeks. You could use that very specifically for finding and prospecting local SEO clients. Finding the clients isn’t that difficult, it’s the prospecting. Right? Finding prospects isn’t hard. You can use scrapers, there’s lot of tools out there. You can hire VA’s to do that kind of stuff, whatever. That’s not really the difficult part.
The hard part is starting the conversation with them. I found that even sales isn’t that difficult. The hardest part is starting the conversation from a position where they’re willing to receive the message and I found the video email is a fantastic way to start that conversation. To initiate that conversation. Break the ice and lower the defenses a bit and get the conversation started because you can position yourself as an expert and show them beyond a shadow of a doubt that you know what they hell you’re doing, whereas 99 percent of anybody else that’s contacted them about marketing services isn’t going to do that, and that’s what makes you stand out.
I would recommend that you pick that up when we release it in a few weeks. Obviously if you’re in the Mastermind RL, we cover that in there. That’s all included, but we did also cover a very specific … By the way, the method that I just said I’m not going to reveal right here is in that course that will be released in about two weeks or whatever. Just keep that in mind guys. It’s a very specific method for finding video SEO clients. Well for finding local clients period, but it’s a very specific way, using YouTube to find those clients and it works like crazy. Okay?
Anyways, I have to tease you guys with that a little bit, because I can’t reveal it here. It’s in the course. Come to the Mastermind though and I’ll share it with you.
What Are Your Recommendations On InMotion Hosting All Domains In One Cpanel Account?
Ajay says, “Two questions. I have a hosting account with In Motion Hosting.” Okay. “I just realized they might be hosting all my websites, domains, as add on domains under the same C-Panel account. What is your recommendation?”
Yeah, that’s how they do it, Ajay. When you have a shared hosting account that’s how it works. Every time you create an add on domain, it’s really like a sub-domain of your whatever the IP or C-Panel was set up as. It doesn’t matter. You can still configure your sites to all resolve to the exact, to whatever domain it is that you’ve added, but that’s just how it works in C-Panel. Okay? That’s not an issue.
Are There Any Benefits Of Sub Folders In Terms Of Link Juice?
“Number two, I had read an article recently about the advantages of sub-directories for link juice over sub-domains. The following link is … “
Guys we need to probably create a … somebody wants to make a note of this, a frequently asked question about this because we get this question a lot.
Yes, sub-domain folders apparently through a lot of testing, not so much my own, but from other people’s testing I do understand that there’s supposed to be a slight SEO advantage of doing multiple sites in sub-directories as opposed to on sub-domains, but we have repeatedly, or we’ve held our position on this for many years now, which is that sub-domains in my opinion is a superior method. There may be a slight SEO benefit to doing sub-directories over sub-domains. That’s fine. I get that. The problem with that is every single site that’s in a sub-directory is subordinate to the root domain, which means that if the root domain catches a penalty or if any of the subordinate sites in the sub-folders or sub-directories catch a penalty, it will penalize the entire domain and all of the other sibling sub-directories. Does that make sense?
The problem is it’s a penalty that would be leveled to basically the root, which would damage everything. It would be applied to everything domain wide, however, if you do a sub-domain, then in Google’s eyes, each sub-domain site is considered a separate entity. Right? A separate website and so when I talk about using sub-domains, it’s a way to offer or provide a level of protection for every individual site. The trick with that is to make sure that you keep the root clean and don’t do anything spammy to the root, because just as we talked about with the sub-directories, if the root was to catch a penalty or any of the sub-directories catch a penalty, it would apply to the root, and therefore tank all the rest of the sites. If you catch a penalty on the root domain with sub-domain sites, all the sub-domain sites will be affected as well because it is a domain wide penalty, but if you get a penalty on a sub-domain site, then it only applies to that sub-domain. Your root would still remain intact and your other sibling sub-domains would also remain untouched, unaffected.
There’s a reason why we do it that way and it’s to mitigate risk, to reduce potential catastrophic failure of all your sites if you were to catch a penalty. That’s why we do it that way. Okay? I don’t suspect you guys have anything to add to that, do you?
Adam: No, you nailed it.
Bradley: All right cool. Great question though Ajay. That was a really good question. We get that often, but guys, like I said, we should probably just make a frequently asked question out of that one.
Did You Eventually Charge More As The Company Grew Or Did You Keep The Rate The Same?
Mohammed, what’s up buddy? He’s recently joined the Mastermind and he’s been incredibly active in there. I saw your question Mohammed about local stuff in there. We’re going to cover that slightly tomorrow in the Mastermind as well. So keep that in mind.
“Hey guys have you ever worked with a small company that grew because of your marketing?” Yes, my BB’s Tree Guys. “Did you eventually charge more as the company grew or do you keep the rate the same?” Well Mohammed, that’s a great question by the way. Yes, I always … Well let me rephrase, if I add additionally marketing services I always increase. I don’t necessarily increase the rate, but because I’m adding more services I bill them more. Does that make sense?
To answer your question. For example, I just had a client call on Monday. A client of mine that I’ve had for, well shit, she was one of my first clients and it’s not 2018 and I opened my agency in March of 2012. So almost six years she’s been a client of mine. She called because she’s been ranked at the top of Maps for six freaking years and she, like often happens with a lot of clients, they tend to forget why they’re getting leads on line. Especially when it’s been six years, right? You guys would be absolutely ashamed if you knew what I was charging this lady, because again, it was one of my very first clients and it was such a small amount of money per month. I’ll tell you what it is. It’s $250 a month is what she’s paying me and she’s been ranked at the top of Maps for six freaking years, but she has never wanted to do any additional marketing services.
I have pitched her a least a dozen times on different types of marketing services. Press releases. PR marketing, video marketing. All this other kind of stuff and she never wants to do a damn thing. On Monday, we scheduled a call for Monday, I guess actually it was last Friday, anyways, we scheduled a call from two months ago and we got on the phone and she was like, “I need to know what you’ve been doing. I just really want to know if it’s worth me still spending $250 a month.” I almost laughed at her. I told her, I was like, “Listen, you were one of my first clients. You’re on a rate that is so much lower. That is less than half what I typically charge any client, even just to speak to them basically and I’ve left you at that because we’ve had you ranked, you’ve been receiving good results. I’ve pitched you on other marketing services. You don’t want to do any of it. Look, if you want to cancel that’s fine, but I don’t understand after six years of getting results.”
Anyways, it was just this long basically me having to convince her not to cancel services with me, when honestly, I should have just let her freaking cancel. I should have just said, “Hey, if you don’t think $250 is worth you being number one in Google and have been for six years, please feel free to cancel. See how you do in six months.” You know what I mean?
Chris: She’s costing you money.
Bradley: Huh?
Chris: She’s costing you money.
Bradley: Probably, but my point with that was that I have clients that have been grandfathered into specific rates that I have not raised. I probably could, but I haven’t. If they ask me for additional marketing services, then I will price those accordingly based upon my current rates, but whatever I have been charging them guys, I will leave it as is. But again, this is going to be different. Marco, I’m sure, does stuff different. I’m sure Hernan does stuff differently. Adam does stuff differently.
Personally, I don’t charge more for existing clients for existing services. I just charge more for new services as they add them. What are your opinions guys?
Chris: Yeah, this is actually a good question. I think it’s a case by case basis. I usually don’t, as you were saying, I usually don’t … unless I have some fixed costs that needs abating. You know how we raise our BA salaries once in whatever. We try to do that for BA’s.
Bradley: Yup.
Chris: If that’s the case, then I would raise it slightly. Just to update the costs, but I don’t do it, not because they’re getting more clients because of what I’m doing I won’t do it. That’s why I really like half retainer, half revenue share agreements. Revenue share could be whatever. It could be on a sales basis, it could be on a lead basis. If they are paying you, for example, x amount of money on retainer, we can be a little bit lower since you’re getting some revenue share. There is no cap to the amount of money that you can make and at the end of the day you will be motivated to work more for the guys, right? Because if they are making more money, you’re making more money, we’re all happy. If it’s activity based, meaning blog posts, et cetera, et cetera. Unless they increase the amount of activity, I don’t charge them more for it.
Sometimes, as a business grows, this is the good news, is that, as a business grows, as Bradley was saying, they will require more, hopefully they will require more service from you and that’s a completely different story, right?
Bradley: Right. Anybody else?
Hernan: I charge high enough from the beginning so that it’ll be awhile before I decide to raise my rates, but yes, I definitely do if year over year, you can show growth that can be attributed to your efforts. If you can show growth at that level, right? 10, 20, 30 percent, whatever it is, then I would raise my rates accordingly and then you’re going to get a lot of push back. You’re going to get a lot of no’s, get a lot of people that’ll just walk away and that’s all good and well. I have one specific company that I did a bunch of AdWords for and it was a million dollar account and we had it humming. We had it to the point where they were making just so much stinking money that I told them that I want more money and they decided to go with what they had in house and try to keep it that way, but 18 months later they contacted me again and said, could you come and work on our AdWords again. This is after they told me that they longer needed me, but I was at a point in my career, my life and my on line business where I could tell them, “Hell no. I don’t need a client like you.”
The thing is you have to weigh whether it’s worth raising the rates, how much it is that you’re charging from the beginning. If you price yourself right, if you know what you’re worth and you know what you’re going to be worth to that company, then you’ll be charging the correct price right at the beginning so you should know what you’re worth rather than worrying about what it is that you’re bringing to the client. The client should just say yes to you with whatever it is that you have because you’re producing.
Bradley: Yeah. Lastly on that Mohammed, when you said like BB’s Tree Guys. Yeah, but remember with the Tree, especially with the one contractor that I’ve really, really expanded his business, that’s a revenue share model, just like what Hernan was mentioning. I cover all the costs of expanding any marketing services. I build all the infrastructure at my expense and then I just get a cut of every job that gets closed. Again, with that, when you’re selling leads or you’re on a revenue or equity share model, then its unlimited scalability in that I don’t charge them anymore, it’s the same rate. I get 10 percent of any job that closes. Whatever the contract price is, I get 10 percent of that and that’s been that way with this contractor for four or going on five years now. Again, there’s no change in rate, but as I continue to build more and more sites and we cover more and more territory, we generate more and more leads and therefore, I make more and more money. Right?
Is It True That Google Will Penalize A Review/Product Type Rich Snippet That Is Placed On The Homepage?
Okay, I’m just going to call you Steve. What’s up buddy? He says, “Hey guys, I remember I read somewhere that putting a review product type rich snippet data on your home page instead of an organization webpage article type is not good, because Google will penalize you somehow. I mean a review product type schema, which shows those review stars below your listing in the Serps for better click through rate. Is this true or just gossip?”
Well first of all, if you’re adding schema for review stars, just for the sake of getting review stars, then yes, that structured data spam, don’t do it. You would probably get away with it for some time, but it’s likely that eventually you’ll get caught and you can get a manual spam action for that in search console, so don’t do that.
Now, if you actually have products, I don’t know because I don’t do eCommerce, but product review or product stuff, I don’t do that kind of stuff so I don’t know if there is some law or rule, not law, excuse, but some rule or best practice that states that you’re not supposed to have product reviews on your homepage. I don’t think that that’s the case though. Anybody have an answer for that? Okay.
If you do product stuff, if you have products, you sell products, for example, if it’s a product review site and the homepage has got a blog roll on it and there’s product reviews, I don’t think that that would cause a penalty because that’s a valid site right? When you’re spamming schema or structured data specifically to gain search right? Which would be like adding review stars to a site that has no business having review stars, then yes, that can be a problem so don’t do that. All right?
Is There Any Good Up-To-Date Google Adwords Course You Would Recommend?
“A short second question please. Is there any good, up-to-date AdWords course you would recommend?” Yeah, well first of all, we have Local Kingpin, but it needs to be updated because the AdWords interface has changed so much and so what I’m going to recommend is that you join Semantic Mastery Mastermind because we’re covering PPC and AdWords this month in depth. That’s going to packaged up like it’s a separate course, but we’re not selling it outside of the Mastermind. That’s how we’re going to be doing the new Mastermind this year. Every single module is basically going to be like a separate stand-alone course. They’re all going to piece together because they’re all going to be building out the same businesses, but, like this is the PPC module, so it will get packaged up into its own basically course, but only way to get it is to be in the Mastermind.
That said, the AdWords training that I learned from was Perry Marshall’s training and it was really good. Again, that was almost two years ago now though. Yeah, that was probably two years ago now so I don’t know if he’s got updated training. I’m assuming he does and that’s good training too. Okay? I would say our training because we’re current as far as we’re going to be doing all types of AdWords stuff. Google search, PPC, YouTube PPC, remarketing, maybe some display network although I’m assuming we’re going to hold that off until we do the remarketing module and that’s a separate module all together. We’ll also be doing Bing, PPC, and Hernan will be training on some Facebook PPC stuff. That’s what I would recommend is you get in there, because it will be a much more well rounded training then just buying an AdWords course alone, if that makes sense? All right.
Do You Use Any Plugins In Blocking Web Spiders?
Jenia, there he is. This is one that I was just talking about. Replied to my email. What’s up buddy? He says, “Good afternoon gentlemen, I have a question about blocking spiders. Do you use any plug-ins like Spider Spanker or anything else like that?” I don’t anymore, Jenia. I used to do all of that when I was running a lot of PBN’s and stuff, but I don’t do that anymore. I don’t even use that plug-in at all anymore.
“Is there a good way to prevent competition from reverse engineering your SEO efforts?” As far as blocking spiders, first of all, you do that through HT access. Can you do that in robots.text too? I can’t remember.
Hernan: You can but it’s always better to block them through HT Access.
Bradley: Yeah.
Hernan: Because robots are directives that the robots can or may or may not follow. Now when you’re blocking them through HT Access, the hosting is not even serving them the webpage. You know what I’m saying?
Bradley: Right. Yup.
Marco: Yeah that’s absolutely right. HT Access and you block everything except the bot that you want in there and that’s how you protect yourself except that the bot, the coders are smart enough to always change the user agent, and they’re constantly updating and so there’s a website and I’ll have to go and dig through my stuff, but there’s a website that constantly updates the bot that you should be blocking. I’ll see if I can find it and post it in here so that you can use that. They update every 30 days. Every 60 days or so with new bot that you should block and user agents, but definitely HT Access. No plug-ins.
Does Blocking Web Spiders A Good Way To Prevent Competition From Reverse Engineering Your SEO Efforts?
Bradley: Yeah. Okay, we’re going to try to run through guys because we’ve only got a couple questions left and we’re almost out of time and I want to get to them. It looks like we really only got like two, three questions left. Jenia, he says, “Is there a good way to prevent competition from reverse engineering your SEO efforts?”
There’s some things that you can do, Jenia. For example, we talk about in the Mastermind how to use tag pages, well canonicals period. Very strategically, which will hide, will mask your efforts from prying eyes so-to-speak. Canonicals are a great way to do that, but there’s a lot of other stuff that we talk about in the Mastermind too and I’m not saying that because I don’t want to answer your question, Jenia. One, when it comes to reverse engineering, if it’s a good SEO they’re going to be able to find a lot, right? One of the things that you could do would be to use Spider Spanker or some sort of bot blocking stuff and block the Majestic SEO Crawlers and the AH Refs Crawlers and things like that so that nobody can index your links or what’s on your site. The important thing then would be to use those bot blockers on the sites that are linking to you.
In other words, when I was doing a lot of PBN work, I would use bot blockers to block Majestic and AH Refs on the sites, on my PBN sites so that those links wouldn’t get indexed. The inbound links pointing to my money sites wouldn’t get indexed and people wouldn’t be able to see them. Does that make sense? Google will see them, because they’ll show up in your links to your site in search console, but the SEO analysis applications wouldn’t, right? That’s one way you could do it, but again, I don’t use PBNs really at all anymore, so because of that I just … remember guys, we’d talk about using syndication networks and we’d do a shit ton of back linking to the syndication network properties, so people want to start looking out at our different tiers and doing back link analysis on tiers, then they’re likely going to be able to find out what we’re doing, but if they’re just going to look at the money site, they’re not going to see a shit ton of inbound links, or if they do, they’re going to be press release links and syndication network links and drive stack links and stuff like that. Does that make sense?
I don’t really go … I don’t spend a lot of time trying to prevent other people from seeing what I’m doing anymore. I just don’t really worry about it that much, Jenia. “Or are so amazing that no one can’t touch this.” No anybody can be taken down.
Can You Explain The Basics Of How Money Site Integrates When Using Syndication And RYS Academy For Both Local And Affiliate/Ecommerce?
All right, we’re almost out of time guys. Nigel says, “Good day gents, first I want to thank you for the Hump Day Hangout resource. You all are much appreciated.” Plus one that. Okay, he says, “Question, can you explain the basics of how money site integrates when using syndication in RYS Academy for both local and affiliate eCommerce. What I mean specifically is how would you set up the money page? If you can explain this a bit, because honestly the term money site is used so freely in groups I sometimes I feel like the only one not in on the secret.”
Money site just means your primary digital asset. Whatever you use to create revenue, right? So a money site, if you’re doing lead gen, could just be a landing page, right? What I mean by local lead gen. Say your generating leads for a plumber, for example, then your money site could typically be a lead gen style landing page. Somebody lands on it and it’s got a big contact form. Says contact request form and it’s got a big phone number on it and that’s it. That could be a money site. Another money site could be an affiliate site. Could be a blog. I’m sorry, was somebody going to say something? I thought I heard somebody trying to jump in.
Marco: No.
Adam: I don’t think so.
Bradley: Okay. Yeah, a money site just means any website that you own, or that you are generating revenue with. Don’t let that confuse you. As far as syndication RYS for both local and affiliate eCommerce, I’m not sure what you mean unless you’re trying to set up a local aspect on a site as well as an eCommerce or affiliate and again, that’s a little bit of a unique situation and with our limited time right now, I don’t know how I can really unpack that and describe to you a good strategy without knowing a little bit more. I know it can be done, I’m just not sure how to tell you how to set that up without knowing specifically what your objectives are. Does that make sense?
Okay, it says, “Example for local create an article and place a link with offer. Where, how many, suggestion, where it links into syndication, RYS general was more than enough.” Well remember RYS Academy is just basically it’s like a link building method so that you can boost existing properties, right, and the drive files themselves can rank, but syndication networks are just a way of … it’s a content amplification method, right? You publish content to your money site, or your YouTube channel, either one and it syndicates out across your network for content application, excuse me, amplification as well as provide some SEO benefits. Okay? Just keep that in mind. The link with the offer, where and how many? That’s really just going to depend on many different things, but essentially yeah, you create an article and then you can link out to whatever you want. If it’s an affiliate offer, so be it. Okay? Again, I apologize that I can’t give you more specific answer. I would need more details Nigel.
Would You Say That It’s True That The IFTTT + SEO Strategy That You Teach In Semantic Mastery Will Probably Stand The Test Of Time, Not Fall Victim To Any Google Penalties?
All right guys we’re almost out of time. Dee says, “Would you say that it’s true that the IFTTT plus SEO strategies that you teach in Semantic Mastery will probably stand the test of time, not fall victim to any of Google’s penalties?” Well that’s our hope, Dee and I certainly feel confident that it’s not going to become an issue because it has been effective for me since 2012 when I started using this method. It’s only become more effective in pretty much standard op … It’s almost required now to have your footprint. To claim your footprint as a brand. That’s what helps to validate the entity, so I can’t imagine, although I don’t work for Google. I could change tomorrow, it could change six months from now. It could change six years from now, I don’t know, but as it stands right now and the foreseeable future, I don’t see it creating any problems. Okay?
I think we’re done guys.
Adam: Yes.
Marco: Before we go just a second. I listed the resource on the page. It’s called botreports.com and it actually gives you the HT Access code for blocking whatever specific bots you want to block. It’s a really awesome resource.
Bradley: Yup. You got it. Okay guys thanks for everybody being here. Remember Syndication Academy webinar starts in about one minute, well probably two and then we’ll be at Mastermind webinar tomorrow with the new curriculum, so we’ll see you guys there.
Adam: Awesome buddy. Bye everybody.
Hernan: Bye everyone.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 166
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  Announcement
Bradley: Bots.
Adam: Oh, we’re live. All right. This is the fun episode where you watch Adam take notes and Bradley talk about stuff that has nothing to do with Hump Day Hangouts. Just kidding.
Welcome everybody to Hump Day Hangouts and I believe it’s episode 166. Correct me if I’m wrong. I don’t have it up in front of me actually.
Bradley: You are correct sir.
Chris: Yes.
Adam: Before we get into things real quick we’re going to do a quick hello to everybody. Then we’ve got a few special announcements, and then, as usual, we’ll get into the questions, but I’ll start on my left here and see Chris. How’s it going with you?
Chris: Doing good. Got a early rise up tomorrow. 7am airport time and then off to the slopes for some winter action.
Adam: Nice, nice. Outstanding. Hernan how about yourself?
Hernan: Living the life stanman. No, I’m good. I’m good. Excited to be here guys. Excited for what’s coming. We’re going to be with Adam I think it’s early to mention that but we’re going to go to the [inaudible 00:01:00] Live, right Adam?
Adam: Yup.
Hernan: In March. By the end of it. So if you guys want to hand out at some point. We’re going to be doing some networking, we’re going to be doing some good stuff over there sir.
Adam: Yeah definitely. Let us know if you’re going and then if you’re in the area. I think it’s Orlando so we’ll see. We’ll have a little bit of time, can’t guarantee anything right now, but obviously would love to hear from you.
Hernan: Yeah. We’ll have more info as time goes, as we get closer but we’ll be representing Semantic Mastery over there.
Adam: Cool.
Bradley: Represent, represent.
Hernan: Yeah.
Adam: Marco how’s it going man?
Marco: What’s up man? I just got out of the lab with Rob. We’re tearing down right brain, just a little bit. A little part of the algorithm that we found. It’s amazing. It’s amazing the stuff that Google has that’s public and that you can actually manipulate where I constantly back and forth, back and forth. Let’s do this and let’s try that, and what’s this and what’s that and then sometimes even our own users. Not necessarily in our way as reloaded. This was actually from a question in the Cemented Master Mastermind that made us go about 45 minutes into the lab. Okay let’s track this down, let’s see what happened. That was really good. I had fun. That’s my idea of fun. 45 minutes of looking at code.
Adam: Glad you guys are doing that. I’m sure something good is going to end up coming out of this. Bradley, how you doing?
Bradley: I’m good. Happy to be here. Got lots to go through today. We’ve also, just update guys, we’ve got the Syndication Academy Update Webinar Number 18, immediately following Hump Day Hangouts today, so if you’re in Syndication Academy, go check the events tab in Facebook and you should be able to get the URL to it. Okay?
Adam: Awesome. All right a couple quick announcements. We will be sending out some more information about the next two things I’m going to mention. The first one is video lead gen system. Bradley just put the finishing touches on a video email prospecting course that kind of deep dive into that so Bradley you want to tell people just real quick about that?
Bradley: Yeah, we did a really extended webinar. Went damn near three hours in the Mastermind about how to do the video lead gen prospecting system that I’ve been using for years that I really got my start. Started building my agency up using that method. That specific method. It’s a bit time consuming but it works incredibly well for landing clients and it’s still valid and works well today. It actually works even better today because you can embed gifs into the emails now that look like actual videos playing in the email. It’s a click enticer. It’s click bait so-to-speak.
Anyways, we went through three hours of training on how to do it step-by-step and I basically just edited that webinar. Put it into separate modules. Individual lesson videos and sections with notes and all that kind of stuff. We packaged it up and that’s basically it. It’s a very riffle approach instead of a shotgun approach for targeting prospects, but it works incredibly well.
The good news is about 90 percent of it can be outsourced. There is a part of it that should be done by whoever … If you’re a one man agency or solopreneur or whatever, you’re going to want to record the audit videos, or if you’ve got a sales person or something like that, maybe it would be them, but somebody obviously that knows a little bit about whatever service it is that they’re selling, but other than that the rest of everything else can be outsourced and so we’ve had questions a lot recently over the last few weeks about prospecting and how to keep your pipeline full and all that kind of stuff. One way to do it is just to consistently be prospecting. Make it part of your standard operating procedure. Your just normal weekly tasks in your business should be prospecting so that you always keep your pipeline full.
That’s why I think this course was so timely because if you outsource it then you know it gets done, and that way you can keep your pipeline full of leads at all times so that you can cherry pick the best clients, number one and number two you won’t be so desperate when you are talking to the … If you only got five leads for three months, then you try so hard to close all five. Whereas, if you had 10 or 15 leads per week, then you could be a hell of a lot more selective and really, if somebody’s going to give you any resistance, thank you very much, see you later, click. Hang up, move on to the next one.
Adam: Definitely.
Bradley: I think it’s going to be a good course coming out. I think a lot of you guys, about 60 percent of our audience is into local marketing. I think this will help a lot of you to be able to generate some clients, as well as maybe land service providers if you’re selling leads.
Adam: Definitely. Yeah, it’s a good one. Like Bradley said, it can save you a ton of time. It’s going to keep your pipeline full, and it works. I’ve used this stuff too in a couple different industries and this really applies to anyone, which is really cool. You can use this for consulting. You could use this for financial services. You could use this for contractors, and it has a very good response rate, which is why it is the lead gen system using video. Anyways, more on that later. We’ll be telling you guys all about that.
The other thing we wanted to tell you about was Jeffrey Smith. If you missed his SEO boot camp webinar that was, I’m going to get the date wrong, I think it was early December or late November, but that went really well. We had some technical issues the very first time we had him on. He came back, had a webinar, that went great. We got really good feedback. People who hopped in the course loved it. I know Bradley, you said you went through it, or did you go through all of it or parts of it?
Bradley: Not all of it. I’ve been through parts of it. Kind of like what Marco mentioned to me. I just go through and find stuff that I need when it’s pertinent at that particular time. Everything I’ve seen has been so thorough though. It’s training after our own hearts in that its so detailed and he went way over and above and it’s an amazing course.
Adam: Cool. So we’re going to have him back. That will be on Monday. We’re getting stuff set up for that right now, so we’ll be sending out emails about that. Be sure to check that out and we will have a replay available if you can’t make it live on Monday.
Before we get into it I wanted to remind everybody about the charity that we’re supporting throughout January. That’s still going on. We’ve had a lot of really good donations so far. It’s really impressive so first of all, thank you to everyone who’s helped out and then Marco, if you want to tell people, because I know we have people come who aren’t here all the time. If you want to tell them quickly about what the charity is, whose it for?
Marco: Yeah sure. It supplies uniforms and books for kids. We’re targeting first, second and third grade kids. We want to keep them in school. A lot of times the reason why they can’t go to school is simply because they don’t have the supplies, the uniforms or the books. They don’t have shoes. Right? They have to go to school barefoot. Imagine if you’re having … still in 2018 going to school barefoot, man. This is the type of stuff that we’re dealing with. Not only that, the environment that these kids live in. Someone comes knocking at the door, you don’t know who’s coming knocking at your door. They’re living in a place where they’re under lock and key. When they go out they have to go out in groups because they have to run a gauntlet man. Drug dealers, drug users. Just the worst of the worst man, so what we’re trying to do is, I know that education is the key to success. Without an education all you’re doing is you’re going to stay in that poverty cycle because you’re not going to know anything except that which you experience.
So experiencing an education, experiencing the world, experiencing all of the different things that are offered through an education opens your mind to all kinds of possibilities and it lets you know that you’re not useless. That you’re not worthless. Someone is taking the time to tell you you’re actually worth something, which to me, that’s incredible. That’s what we’re trying to do. We’re going into these neighborhoods. We’re trying to get these kids, as many as we can. Right now we’re almost at the 10k mark, which is what had set. 100 kids takes $10,000. We’re almost there so if it’s a dollar, if it’s two dollars, we don’t care. Just go ahead. Please donate. Thank you very much those who have donated already. This is really a really good cause, man.
Adam: Awesome.
Marco: I just hope people will listen and donate and I dropped the link on the event for those who would like to go and take a look at the video and see what it’s all about, more in depth.
Adam: Awesome. Thanks again as Marco said, to everyone who’s donated so far. We appreciate it. When is it? I think we got another week or two right?
Marco: Yeah. We made the cutoff on the 26th so we can go the week of 29th for the supplies. Just before they’re going to school on February 5th, but after that we’re going to keep it open. We’re going to do something else so that when next February comes around we’re ready for even more kids to go to school. We’ll be doing something. We’ll announce it. I’ll talk to you guys and we’ll work it out.
Adam: Sounds good. Awesome. Well if you are new to Semantic Mastery, first off, thank you for joining us on Hump Day Hangouts. A lot of times we get asked, “Where’s a good place for me to start?” Well the Hump Day Hangouts, you’re in the right place so that’s the good place to start. The next step would be the Battle Plan and we’ve got a discount code. I’ll pop that up on the page, but check out the Battle Plan, it’s a solid investment and it is very, very much worth the little amount of money you have to pay for all the information in there.
If you don’t yet have an account over at SerpSpace, go to serpspace.com, you can open up an account for free. Check out the tools there, check out the Done for You services and if you’re really jonesing for some Semantic Mastery information and you just need to see Bradley making a chart or something during the week head over to support.semanticmastery.com and that’s where we put a lot of these common questions that come up, or the more in depth answers where Bradley’s maybe drawing a chart or giving some information, so you can go check that out and get an answer in the middle of the week.
If you’re really ready to take things up and you’re not new maybe to Semantic Mastery, then I highly suggest going to the mastermind.semanticmastery.com. I’ll pop the link on there and if you’re ready to join the Mastermind, that’s the place to be. If you ever have any questions about that, you can contact us at [email protected]. If you have any questions about the Mastermind after looking through the page and seeing if maybe it’s a right fit for you or not, we’d be happy to chat with you.
Bradley: Sweet.
Adam: All right. Anybody else? Any announcements or are we ready to get rolling?
Bradley: No. I’m ready to get in questions. Just one brief thing. The new Mastermind curriculum starts this week. We have our first Mastermind Webinar for 2018 under the new training schedule, which is tomorrow. We’re in the PPC module. I’m actually a bit behind in preparing the presentation and training for tomorrow, but whatever is fine, because I imagine for the next couple weeks it’s going to be a little bit in disarray as we settle into this new training, but we’re going to be doing … AdWords has been updated, the interface has, so we’re going to be doing AdWords for local, as well as for national stuff, which could apply to affiliate campaigns, plus we will be doing AdWords for YouTube for again, local led gen, as well as national lead gen and then also for affiliate stuff and we’re going to be doing some of that for Semantic Mastery for our own channel, for example. Some of that will also be included and then we’ll be doing some Bing ads and also Hernan’s going to be doing some training on Facebook ads. This is all stuff that’s going to be in part of module one, which should last probably about six weeks and so again, I would highly encourage you to come join the Mastermind.
Last thing I want to mention very briefly is, and I say this the beginning of every Hump Day Hangouts go to bradelybenner.com and subscribe and the reason I say that is because I got an email from one of my subscribers today that was replying, and it’s Jenny, and Jenny is always on our Hump Day Hangouts asking questions. I’m not going to read your email to me, Jenny, but the last two lines that you put in the email as a reply to one of my emails about the Mindset series was, “Thanks for kicking my ass today, sir. May I have another?” That’s awesome. I get some replies from some of my subscribers because it’s just about mindset stuff and I highly recommend that you go check it out. At least I know it helps me to be able to write those.
By the way, I started crossfit training as a coach every single day this week. This week is when I started. I was supposed to start last week but the extreme cold prevented me from doing it, so I haven’t been able to write an email every morning, but I’m trying to squeeze it in when I can. Like today, I got the email written right after I got back from the crossfit gym. Just to let you guys know, I’m trying to write every single day. I’ve got about 40 emails in the series now. Go subscribe, check it out. If you don’t like it, just unsubscribe. Okay? With that said, let’s get into it.
Okay you guys. Let me know if everything’s coming through okay?
Adam: Yup.
What Are Your Recommended Frequency And Topics On Press Releases?
Bradley: Sweet. Okay, Harold’s up first. He says, “Hello everybody, thank you so much for giving us this space so we can ask our questions.” You’re welcome Harold. “Mine is, how often should I get press releases and what are some good topics?”
Well the frequency is really up to you. The nice thing about press releases is whenever a press release is picked up and distributed, it gets picked up by usually hundreds of websites so it’s a kind of a natural occurrence to get a bunch of links back from a press release, because companies all the time are announcing news and it’s a natural type thing. It’s traditional. It’s normal and so you can be a bit aggressive with press releases. I know I usually do them about once every two weeks. That’s usually the speed with which I do it, until I get the results that I’m looking to achieve, which is typically to rank in the three pack. Sometimes it’s organic stuff, it depends, but for the most part I’m trying to rank in the Maps pack and usually , just do them about every two weeks.
However, I know Rob, for example, the co-creator of RYS Reloaded with Marco, he just hammers the shit out of sites with press release, after press release, after press release and he’s able to get results so I don’t think there’s much of a velocity issue. Again, I do it about every two weeks, but I know that it’s been done a lot more than that. The frequency a lot higher than that and it hasn’t caused any issues. Marco, do you have a comment on that at all?
Marco: Yeah, as a matter of fact, I haven’t seen it. Like you said, we just bang one right after another and we stack them the right way going after different URLs. Now we have another press release service that has even more publication sites so that’s a really good mix. It’s really good to mix them up. One of them gives us embeds, which is even better for us and so it’s a lot of good things that you could do and a lot of nasty things that you can do with press releases.
Bradley: Yeah. All right, and as far as good topics, Harold, all right, so there’s a couple of things I want to mention here about topics. One, pretty much anything can be turned into a press release. Any sort of company news, any sort of seasonal changes, sales, specials, new products, new services. Anything at all can really be worthy of a news release to be written. What I’ve been doing for the most part is we published press releases anytime a customer review has been received by one of my lead gen sites or one of my contractor, client sites, excuse me. That’s another reason to publish a press release is because you’re announcing the glowing testimonial review that you just received, right? That’s just another example and I like using that method because it encourages the business owners to solicit reviews from their customers and then every time they get a review, I get notified and I go publish a press release for it and I get to bill them for it, and they get to puff out their chest and say, “Look at me, look at how awesome we are.”
I’ve been using that method. In fact, that’s our front end service on our new agency. It’s doing basically reputation. It’s a combination of video marketing, reputation marketing and PR marketing. It’s a combination of those three and that’s our front end service. It’s a very, very powerful way.
Also, any time you publish a blog post typically you could do that. Now, the last thing I want to mention about that is if you’ve got a good writer, a PR writer that you work with, a good PR writer will typically be able to create an angle out of just about anything. So an angel or a news hook out of just about anything. The other option would be to use the press release writers from the distribution service that you’re using.
For example in Serpspace, we don’t even allow manually submitted PRs anymore, I don’t think. I think we just have our net distribution service or network writers write them, because they know what the editorial guidelines are and a lot of those distribution service writers, right, that will provide as just an add on service, the press release to be written. It’s usually about $30 or so or something like that and it ranges between $30 to $45, somewhere in that range, but a lot of times, all they need is just a handful of small details and then they’ll create the news hook, because they know what they’re distribution network is looking for, if that makes sense?
A lot of times all I’ll do is just list who, what, when, where and then a quote from a company executive or in the case of using a review, I just quote the review, whatever the customer review text was that’s the quote. Does that make sense? That’s all we do and it’s very, very simple and I love it because it takes the content marketing side of things off my shoulders. We still have bloggers that do the curating and stuff, but I don’t have to think about so many content ideas for press releases anymore. We just say, “Hey go get another review. As soon as you get a review, let me know. We’ll publish a press release” and boom it’s done.
By the way, just to let you guys know, I had been doing that myself for my clients for my own agency every month. I would spend about two days at the beginning of the month. I still have been generating client reports and there’s a reason why I do that, because I typically, once I generate client reports and I send the reports to the clients I also include a brief breakdown of what the reports are showing in my own voice and sometimes I record a screen cast video and send that to them with an overview of what I’m seeing for the month and some new opportunities that have arisen and I’ve got a really close relationship with my clients so because of that, I don’t outsource the client reporting part of it, but I had been generating the review commercials, which is a David Sprague. Every month, this is just an add on service I added to most of my clients. I would generate a review commercial from a new review that they received within the last month and then publish the video, distribute it across my network. My syndication networks typically ranks the video, but if it doesn’t then I end up with a press release anyways.
I had been doing all of that myself for the last six or seven months since I’ve really started playing with this strategy. One of my virtual assistants is in the UK. She’s been blogging for me for, I’d say at least four years. She’s great. She reached out to me around the turn of year and said, “Hey, I’m looking for more work and we’ve been working together for years. Would you have anything else you wanted me to do?” And I was like, “Oh, perfect. I’ve been meaning to unload this work, now that I know this is a viable strategy and it’s something I’m going to do.”
The reason I’m telling you this guys, is because I want to let you know, I struggle too with doing shit that I’m not supposed to be doing. For example, taking two days at the beginning of every month to generate these review videos and order the press releases. It was something that could have been outsources three or four months ago once I really knew that it was going to be something that I was going to carry on or be a continuing service, however, I never took the time to create the process docs. I get up on my soapbox all the time and preach to you guys about outsourcing stuff, yet there are processes in my business that I still have not outsourced, and it’s just because of a lack of time, or really a lack of desire for doing it. For creating the process training for that process and what it comes down to typically is just not wanting to do it because it sucks. It’s boring work. It’s tedious and often times I’m so freaking busy with all the work that I’m trying to fulfill that I feel like I don’t have the time to create process docs about the work that I need to fulfill. If that makes sense? So it’s a catch 22. Right?
Because she gave me a reason, Michelle did, my VA. She gave me a reason and because I’ve got so much work on my plate right now for this new Mastermind training curriculum, I knew at the beginning of every month this year, I don’t want to spend two days generating reports and also the review commercials and ordering the press releases and all that stuff. I don’t want to do all that. So I spent the first two days of this week creating the training process. The training videos, the written procedures, which are in Google docs and all that and I sent that to her yesterday and she’s now going to take over it for me and guess what. I never have to fucking do it again.
The reason I went through all of that is just to let you know that this is all stuff that can be outsourced guys and I highly recommend, sometimes I need to remind myself of some of my own advice, and this is something I should have done four or five months ago, and I just finally got it done and I can tell you what a weight, a load has been lifted off my shoulders because now I’m not going to dread the beginning of the month every month because it’s going to eat up two days, if that makes sense. So guys, if you take anything away from that at all, it’s that if you’ve got stuff in your business that makes your stomach turn sometimes because you have to do it and every time it comes up it makes your stomach turn, that’s the shit you need to outsource first. Honestly, that’s the stuff, the stuff you don’t like to do or you hate to do, that’s the stuff that you should absolutely, as much as it’s going to be painful and tedious to do, but create process docs for how to do all that, and then hire that shit out so that you don’t have to do that anymore.
Again, we get into this business not because we want another job, right? We want freedom and we want to enjoy it and so sometimes there’s obviously going to be stuff in everyone’s business that has to done, that’s not enjoyable. Outsource it. If you create the exact process for how to do it, you can outsource anything. This was not a pitch for Outsource KingPin, but we do have a training product that specifically teaches the methods for how to do exactly what I just described and it’s called Outsource Kingpin. Check that out. I know that was a long winded answer and I’m sorry Harold, but I just wanted to share with you guys that even I struggle with not following my own advice at times, but outsource as much as you can.
Anybody want to comment on that before I move on?
Chris: I agree with you Bradley.
How Does Google View Directory Sites In Terms Of SEO?
Bradley: Okay. Good enough. Thank you. Juan says, “Hello lovely people and thanks for having me. Are directory site’s viewed by Google as good or bad for SEO?” I think Juan, this is going to be not anything based in absolute data for me anymore, as it is just more of opinion or assumption, but I’d like to get some opinions of the other guys. I believe it has more to do with the directory itself then just a blanket statement.
For example, I know they say reciprocal links are bad, but I’ve seen many cases where reciprocal links actually are still very beneficial and I know a lot of low end directories that are really spammy, will require a reciprocal link, those are the ones that I would suspect are not good, but there’s a lot of good other directories that are good.
For example, Yelp is a directory site right? It’s a local or it’s a business directory site, but it is a directory site. We all know that’s a good link, but then obviously if it’s some obscure directory out there that is just … and they’re all requiring reciprocal links and stuff like that, then I would say no. I think it would be more about selective then just a blanket statement. I think it depends on the directory itself. What do you guys say?
Chris: Yeah, I totally agree. I totally agree with you Bradley. The fact that on some directories you need to think about this in terms of what kind of value can you get from the directory, right? As well as what kind of value can you get from the reciprocal link, because if it is let’s say that you’re doing, I don’t know SEO for a doctor, and then you can get the doctor, put it in directory for doctor’s and even further for local doctors that would actually, could help you bring in some profit. Right? Even further if the directory is ranking in Google. Paid directories sometimes work as well because just being paid, even if it’s $5 or $10 for a lifetime link, usually work because they weed out 99 percent of spammy links so have that in mind. Some of them are really, really high authority so I would say that it would be on a case by case basis.
Some people would say that, for example, blog comments will be bad for SEO and that’s not entirely true.
Bradley: That’s right.
Chris: If you make a really thoughtful blog comment on a highly relevant publication or blog, it can blow your website away, right? It can really help you so I think it’s a case by case basis. If you’re on GSA’s spamming blog post or spamming directories, which you could definitely do, just do it as far away as possible from your clients or your own website, but if it’s a manual placement from a website that you can get value from and value meaning either authority or traffic, I would say go ahead and do it.
Bradley: Good advice. Marco?
Chris: No I think you guys covered it perfect.
What Is The Best Way To Indexing One Million Pages A Day?
Bradley: Beautiful. Fabian. What’s up Fabian? He says, “I want to index about 1,000,000 pages a day.” Wow. Okay. “So I need a very scalable solution. How would you do this using IFTTT and Plus Twitter. If yes, how often can I post the tweets that my account won’t be shut down? Should I create several accounts and spread my posts on them? Thanks a lot.”
Yeah, I don’t think you would want to do a million tweets per day in one Twitter account. I don’t think that’s a good idea. You probably need a hell of a lot of Twitter accounts to be able to accomplish a million tweets per day. We have an indexing service in Service Space. I don’t know if that amount of links would be a scalable option. There is one service that I can mention for mass volume that I know my, one of our link building director, he basically pointed it out a while ago. Now it’s been probably a year and a half since he mentioned this to me, I know I still use it though, but it’s called Express Indexer. Let me see if I can …
Hernan: Yeah, Bradley.
Bradley: Go ahead.
Hernan: I talked to [Debbie 00:28:48] already about this because I had seen this question come up. I actually saw it on Facebook.
Bradley: Okay.
Hernan: And he said, “No, it’s not working.”
Bradley: Okay.
Hernan: As it used to. He said that he’s trying to find a way around it. He’s still working on it because we had to shut down the indexing service in Serpspace actually.
Bradley: Oh did we? I didn’t even know that.
Hernan: Yeah, we had to shut it down because it just wasn’t indexing the way that it should. This option IFTTT to Twitter is not scalable because you’re going to need, for a million pages, what a hundred thousand profiles to push 10 tweets a day, 20 so that’s how you have to look at it. You can’t get away with more than 10 or 20, 20 tweets a day actually is pushing it because you’d have to scale up to 20. You can’t start at 20. You’ll get banned now.
Bradley: Yeah.
Hernan: In Twitter. So I don’t have a solution. You don’t want to submit a million pages to the Google URL submitter, because you’ll trigger the captcha and so I don’t have an answer for this other than what we were using isn’t working at this level.
Bradley: Yeah. Well good. Thanks for chiming in. That’s a good question Fabian. I’m sorry I don’t have a better answer for you. Apologize.
What Are The Different Ways Of Indexing Local Citations?
Okay, so Shripad, I guess. Forgive me if I mispronounce that. He says, “What are the different ways to index local citations?”
Well indexers work. Typically that’s what I do. For example, when I order citations, whenever I get the citation report back, I just open up the spreadsheet. Copy all the citation URLs and then just submit them to the indexer. I usually submit them to multiple indexers. That’s all I do. That’s all you need to do. Okay?
Some citations, if you try to let them index naturally, sometimes it takes forever for citations to index naturally, that’s why I typically, as soon as I get a citation report guys, I’ll just go copy them and submit them to at least two indexing services to try to speed that up a little bit.
mbedding Maps – MyMaps Or GMB Map Page
All right. RL Sanders, “Hey guys, as always thank you for what you do. When you guys talk about embedding maps are you talking about my maps or the GMB map page?”
Both, RL. Both. I don’t mean embed both at the same time. I haven’t really tested with that, but I just mean you can do an embed run with the My Maps and then do another embed run with the GMB maps page. I’ll be a hundred percent honest with you, even though I know it’s super powerful, the My Maps thing, I don’t do a lot of that. I don’t set those up typically. If I get it back from a drive stack then I’ll do an embed blast with that through MAPS Powerhouse, but I don’t do, when I’m working on client stuff myself, I typically don’t do the My Maps. I just end up doing all the GMB stuff, but the My Maps are very, very powerful and what’s great about the My Maps guys is you can squeeze them, basically do follow links in and there’s a whole lot of ninja stuff that you can do. Marco teaches an RYS Academy that I just don’t have the time to do it or I would do more of it, but fortunately we have a [jessen 00:32:12] who can build them for us.
Can You Share Any Tips For Finding Local SEO Clients?
“Also, can you repost the link for Marco’s charity?” Yes. He posted it already, I believe. RL’s another question. He says, “Can you share any tips for finding local SEO clients? I need a few recurring payments to get the ball rolling. Any tips would be appreciated. Thanks.”
Yeah, look, I don’t know if I want to share this on … Well okay, RL, let me just say this. There’s one method that … no I’m not going to share that here. What I’m going to say is select a niche, RL. Right? Select a niche that you want, an industry that you prefer to work in or that you know that you may already have some experience in, whatever. Something that you’re familiar with or that you have a genuine interest in so that it makes it feel like not so much like work. Then start targeting those clients. Craft a very specific message. Again, we talk about the video lead gen system, which is going to be the product that we’re going to release in about two weeks. You could use that very specifically for finding and prospecting local SEO clients. Finding the clients isn’t that difficult, it’s the prospecting. Right? Finding prospects isn’t hard. You can use scrapers, there’s lot of tools out there. You can hire VA’s to do that kind of stuff, whatever. That’s not really the difficult part.
The hard part is starting the conversation with them. I found that even sales isn’t that difficult. The hardest part is starting the conversation from a position where they’re willing to receive the message and I found the video email is a fantastic way to start that conversation. To initiate that conversation. Break the ice and lower the defenses a bit and get the conversation started because you can position yourself as an expert and show them beyond a shadow of a doubt that you know what they hell you’re doing, whereas 99 percent of anybody else that’s contacted them about marketing services isn’t going to do that, and that’s what makes you stand out.
I would recommend that you pick that up when we release it in a few weeks. Obviously if you’re in the Mastermind RL, we cover that in there. That’s all included, but we did also cover a very specific … By the way, the method that I just said I’m not going to reveal right here is in that course that will be released in about two weeks or whatever. Just keep that in mind guys. It’s a very specific method for finding video SEO clients. Well for finding local clients period, but it’s a very specific way, using YouTube to find those clients and it works like crazy. Okay?
Anyways, I have to tease you guys with that a little bit, because I can’t reveal it here. It’s in the course. Come to the Mastermind though and I’ll share it with you.
What Are Your Recommendations On InMotion Hosting All Domains In One Cpanel Account?
Ajay says, “Two questions. I have a hosting account with In Motion Hosting.” Okay. “I just realized they might be hosting all my websites, domains, as add on domains under the same C-Panel account. What is your recommendation?”
Yeah, that’s how they do it, Ajay. When you have a shared hosting account that’s how it works. Every time you create an add on domain, it’s really like a sub-domain of your whatever the IP or C-Panel was set up as. It doesn’t matter. You can still configure your sites to all resolve to the exact, to whatever domain it is that you’ve added, but that’s just how it works in C-Panel. Okay? That’s not an issue.
Are There Any Benefits Of Sub Folders In Terms Of Link Juice?
“Number two, I had read an article recently about the advantages of sub-directories for link juice over sub-domains. The following link is … “
Guys we need to probably create a … somebody wants to make a note of this, a frequently asked question about this because we get this question a lot.
Yes, sub-domain folders apparently through a lot of testing, not so much my own, but from other people’s testing I do understand that there’s supposed to be a slight SEO advantage of doing multiple sites in sub-directories as opposed to on sub-domains, but we have repeatedly, or we’ve held our position on this for many years now, which is that sub-domains in my opinion is a superior method. There may be a slight SEO benefit to doing sub-directories over sub-domains. That’s fine. I get that. The problem with that is every single site that’s in a sub-directory is subordinate to the root domain, which means that if the root domain catches a penalty or if any of the subordinate sites in the sub-folders or sub-directories catch a penalty, it will penalize the entire domain and all of the other sibling sub-directories. Does that make sense?
The problem is it’s a penalty that would be leveled to basically the root, which would damage everything. It would be applied to everything domain wide, however, if you do a sub-domain, then in Google’s eyes, each sub-domain site is considered a separate entity. Right? A separate website and so when I talk about using sub-domains, it’s a way to offer or provide a level of protection for every individual site. The trick with that is to make sure that you keep the root clean and don’t do anything spammy to the root, because just as we talked about with the sub-directories, if the root was to catch a penalty or any of the sub-directories catch a penalty, it would apply to the root, and therefore tank all the rest of the sites. If you catch a penalty on the root domain with sub-domain sites, all the sub-domain sites will be affected as well because it is a domain wide penalty, but if you get a penalty on a sub-domain site, then it only applies to that sub-domain. Your root would still remain intact and your other sibling sub-domains would also remain untouched, unaffected.
There’s a reason why we do it that way and it’s to mitigate risk, to reduce potential catastrophic failure of all your sites if you were to catch a penalty. That’s why we do it that way. Okay? I don’t suspect you guys have anything to add to that, do you?
Adam: No, you nailed it.
Bradley: All right cool. Great question though Ajay. That was a really good question. We get that often, but guys, like I said, we should probably just make a frequently asked question out of that one.
Did You Eventually Charge More As The Company Grew Or Did You Keep The Rate The Same?
Mohammed, what’s up buddy? He’s recently joined the Mastermind and he’s been incredibly active in there. I saw your question Mohammed about local stuff in there. We’re going to cover that slightly tomorrow in the Mastermind as well. So keep that in mind.
“Hey guys have you ever worked with a small company that grew because of your marketing?” Yes, my BB’s Tree Guys. “Did you eventually charge more as the company grew or do you keep the rate the same?” Well Mohammed, that’s a great question by the way. Yes, I always … Well let me rephrase, if I add additionally marketing services I always increase. I don’t necessarily increase the rate, but because I’m adding more services I bill them more. Does that make sense?
To answer your question. For example, I just had a client call on Monday. A client of mine that I’ve had for, well shit, she was one of my first clients and it’s not 2018 and I opened my agency in March of 2012. So almost six years she’s been a client of mine. She called because she’s been ranked at the top of Maps for six freaking years and she, like often happens with a lot of clients, they tend to forget why they’re getting leads on line. Especially when it’s been six years, right? You guys would be absolutely ashamed if you knew what I was charging this lady, because again, it was one of my very first clients and it was such a small amount of money per month. I’ll tell you what it is. It’s $250 a month is what she’s paying me and she’s been ranked at the top of Maps for six freaking years, but she has never wanted to do any additional marketing services.
I have pitched her a least a dozen times on different types of marketing services. Press releases. PR marketing, video marketing. All this other kind of stuff and she never wants to do a damn thing. On Monday, we scheduled a call for Monday, I guess actually it was last Friday, anyways, we scheduled a call from two months ago and we got on the phone and she was like, “I need to know what you’ve been doing. I just really want to know if it’s worth me still spending $250 a month.” I almost laughed at her. I told her, I was like, “Listen, you were one of my first clients. You’re on a rate that is so much lower. That is less than half what I typically charge any client, even just to speak to them basically and I’ve left you at that because we’ve had you ranked, you’ve been receiving good results. I’ve pitched you on other marketing services. You don’t want to do any of it. Look, if you want to cancel that’s fine, but I don’t understand after six years of getting results.”
Anyways, it was just this long basically me having to convince her not to cancel services with me, when honestly, I should have just let her freaking cancel. I should have just said, “Hey, if you don’t think $250 is worth you being number one in Google and have been for six years, please feel free to cancel. See how you do in six months.” You know what I mean?
Chris: She’s costing you money.
Bradley: Huh?
Chris: She’s costing you money.
Bradley: Probably, but my point with that was that I have clients that have been grandfathered into specific rates that I have not raised. I probably could, but I haven’t. If they ask me for additional marketing services, then I will price those accordingly based upon my current rates, but whatever I have been charging them guys, I will leave it as is. But again, this is going to be different. Marco, I’m sure, does stuff different. I’m sure Hernan does stuff differently. Adam does stuff differently.
Personally, I don’t charge more for existing clients for existing services. I just charge more for new services as they add them. What are your opinions guys?
Chris: Yeah, this is actually a good question. I think it’s a case by case basis. I usually don’t, as you were saying, I usually don’t … unless I have some fixed costs that needs abating. You know how we raise our BA salaries once in whatever. We try to do that for BA’s.
Bradley: Yup.
Chris: If that’s the case, then I would raise it slightly. Just to update the costs, but I don’t do it, not because they’re getting more clients because of what I’m doing I won’t do it. That’s why I really like half retainer, half revenue share agreements. Revenue share could be whatever. It could be on a sales basis, it could be on a lead basis. If they are paying you, for example, x amount of money on retainer, we can be a little bit lower since you’re getting some revenue share. There is no cap to the amount of money that you can make and at the end of the day you will be motivated to work more for the guys, right? Because if they are making more money, you’re making more money, we’re all happy. If it’s activity based, meaning blog posts, et cetera, et cetera. Unless they increase the amount of activity, I don’t charge them more for it.
Sometimes, as a business grows, this is the good news, is that, as a business grows, as Bradley was saying, they will require more, hopefully they will require more service from you and that’s a completely different story, right?
Bradley: Right. Anybody else?
Hernan: I charge high enough from the beginning so that it’ll be awhile before I decide to raise my rates, but yes, I definitely do if year over year, you can show growth that can be attributed to your efforts. If you can show growth at that level, right? 10, 20, 30 percent, whatever it is, then I would raise my rates accordingly and then you’re going to get a lot of push back. You’re going to get a lot of no’s, get a lot of people that’ll just walk away and that’s all good and well. I have one specific company that I did a bunch of AdWords for and it was a million dollar account and we had it humming. We had it to the point where they were making just so much stinking money that I told them that I want more money and they decided to go with what they had in house and try to keep it that way, but 18 months later they contacted me again and said, could you come and work on our AdWords again. This is after they told me that they longer needed me, but I was at a point in my career, my life and my on line business where I could tell them, “Hell no. I don’t need a client like you.”
The thing is you have to weigh whether it’s worth raising the rates, how much it is that you’re charging from the beginning. If you price yourself right, if you know what you’re worth and you know what you’re going to be worth to that company, then you’ll be charging the correct price right at the beginning so you should know what you’re worth rather than worrying about what it is that you’re bringing to the client. The client should just say yes to you with whatever it is that you have because you’re producing.
Bradley: Yeah. Lastly on that Mohammed, when you said like BB’s Tree Guys. Yeah, but remember with the Tree, especially with the one contractor that I’ve really, really expanded his business, that’s a revenue share model, just like what Hernan was mentioning. I cover all the costs of expanding any marketing services. I build all the infrastructure at my expense and then I just get a cut of every job that gets closed. Again, with that, when you’re selling leads or you’re on a revenue or equity share model, then its unlimited scalability in that I don’t charge them anymore, it’s the same rate. I get 10 percent of any job that closes. Whatever the contract price is, I get 10 percent of that and that’s been that way with this contractor for four or going on five years now. Again, there’s no change in rate, but as I continue to build more and more sites and we cover more and more territory, we generate more and more leads and therefore, I make more and more money. Right?
Is It True That Google Will Penalize A Review/Product Type Rich Snippet That Is Placed On The Homepage?
Okay, I’m just going to call you Steve. What’s up buddy? He says, “Hey guys, I remember I read somewhere that putting a review product type rich snippet data on your home page instead of an organization webpage article type is not good, because Google will penalize you somehow. I mean a review product type schema, which shows those review stars below your listing in the Serps for better click through rate. Is this true or just gossip?”
Well first of all, if you’re adding schema for review stars, just for the sake of getting review stars, then yes, that structured data spam, don’t do it. You would probably get away with it for some time, but it’s likely that eventually you’ll get caught and you can get a manual spam action for that in search console, so don’t do that.
Now, if you actually have products, I don’t know because I don’t do eCommerce, but product review or product stuff, I don’t do that kind of stuff so I don’t know if there is some law or rule, not law, excuse, but some rule or best practice that states that you’re not supposed to have product reviews on your homepage. I don’t think that that’s the case though. Anybody have an answer for that? Okay.
If you do product stuff, if you have products, you sell products, for example, if it’s a product review site and the homepage has got a blog roll on it and there’s product reviews, I don’t think that that would cause a penalty because that’s a valid site right? When you’re spamming schema or structured data specifically to gain search right? Which would be like adding review stars to a site that has no business having review stars, then yes, that can be a problem so don’t do that. All right?
Is There Any Good Up-To-Date Google Adwords Course You Would Recommend?
“A short second question please. Is there any good, up-to-date AdWords course you would recommend?” Yeah, well first of all, we have Local Kingpin, but it needs to be updated because the AdWords interface has changed so much and so what I’m going to recommend is that you join Semantic Mastery Mastermind because we’re covering PPC and AdWords this month in depth. That’s going to packaged up like it’s a separate course, but we’re not selling it outside of the Mastermind. That’s how we’re going to be doing the new Mastermind this year. Every single module is basically going to be like a separate stand-alone course. They’re all going to piece together because they’re all going to be building out the same businesses, but, like this is the PPC module, so it will get packaged up into its own basically course, but only way to get it is to be in the Mastermind.
That said, the AdWords training that I learned from was Perry Marshall’s training and it was really good. Again, that was almost two years ago now though. Yeah, that was probably two years ago now so I don’t know if he’s got updated training. I’m assuming he does and that’s good training too. Okay? I would say our training because we’re current as far as we’re going to be doing all types of AdWords stuff. Google search, PPC, YouTube PPC, remarketing, maybe some display network although I’m assuming we’re going to hold that off until we do the remarketing module and that’s a separate module all together. We’ll also be doing Bing, PPC, and Hernan will be training on some Facebook PPC stuff. That’s what I would recommend is you get in there, because it will be a much more well rounded training then just buying an AdWords course alone, if that makes sense? All right.
Do You Use Any Plugins In Blocking Web Spiders?
Jenia, there he is. This is one that I was just talking about. Replied to my email. What’s up buddy? He says, “Good afternoon gentlemen, I have a question about blocking spiders. Do you use any plug-ins like Spider Spanker or anything else like that?” I don’t anymore, Jenia. I used to do all of that when I was running a lot of PBN’s and stuff, but I don’t do that anymore. I don’t even use that plug-in at all anymore.
“Is there a good way to prevent competition from reverse engineering your SEO efforts?” As far as blocking spiders, first of all, you do that through HT access. Can you do that in robots.text too? I can’t remember.
Hernan: You can but it’s always better to block them through HT Access.
Bradley: Yeah.
Hernan: Because robots are directives that the robots can or may or may not follow. Now when you’re blocking them through HT Access, the hosting is not even serving them the webpage. You know what I’m saying?
Bradley: Right. Yup.
Marco: Yeah that’s absolutely right. HT Access and you block everything except the bot that you want in there and that’s how you protect yourself except that the bot, the coders are smart enough to always change the user agent, and they’re constantly updating and so there’s a website and I’ll have to go and dig through my stuff, but there’s a website that constantly updates the bot that you should be blocking. I’ll see if I can find it and post it in here so that you can use that. They update every 30 days. Every 60 days or so with new bot that you should block and user agents, but definitely HT Access. No plug-ins.
Does Blocking Web Spiders A Good Way To Prevent Competition From Reverse Engineering Your SEO Efforts?
Bradley: Yeah. Okay, we’re going to try to run through guys because we’ve only got a couple questions left and we’re almost out of time and I want to get to them. It looks like we really only got like two, three questions left. Jenia, he says, “Is there a good way to prevent competition from reverse engineering your SEO efforts?”
There’s some things that you can do, Jenia. For example, we talk about in the Mastermind how to use tag pages, well canonicals period. Very strategically, which will hide, will mask your efforts from prying eyes so-to-speak. Canonicals are a great way to do that, but there’s a lot of other stuff that we talk about in the Mastermind too and I’m not saying that because I don’t want to answer your question, Jenia. One, when it comes to reverse engineering, if it’s a good SEO they’re going to be able to find a lot, right? One of the things that you could do would be to use Spider Spanker or some sort of bot blocking stuff and block the Majestic SEO Crawlers and the AH Refs Crawlers and things like that so that nobody can index your links or what’s on your site. The important thing then would be to use those bot blockers on the sites that are linking to you.
In other words, when I was doing a lot of PBN work, I would use bot blockers to block Majestic and AH Refs on the sites, on my PBN sites so that those links wouldn’t get indexed. The inbound links pointing to my money sites wouldn’t get indexed and people wouldn’t be able to see them. Does that make sense? Google will see them, because they’ll show up in your links to your site in search console, but the SEO analysis applications wouldn’t, right? That’s one way you could do it, but again, I don’t use PBNs really at all anymore, so because of that I just … remember guys, we’d talk about using syndication networks and we’d do a shit ton of back linking to the syndication network properties, so people want to start looking out at our different tiers and doing back link analysis on tiers, then they’re likely going to be able to find out what we’re doing, but if they’re just going to look at the money site, they’re not going to see a shit ton of inbound links, or if they do, they’re going to be press release links and syndication network links and drive stack links and stuff like that. Does that make sense?
I don’t really go … I don’t spend a lot of time trying to prevent other people from seeing what I’m doing anymore. I just don’t really worry about it that much, Jenia. “Or are so amazing that no one can’t touch this.” No anybody can be taken down.
Can You Explain The Basics Of How Money Site Integrates When Using Syndication And RYS Academy For Both Local And Affiliate/Ecommerce?
All right, we’re almost out of time guys. Nigel says, “Good day gents, first I want to thank you for the Hump Day Hangout resource. You all are much appreciated.” Plus one that. Okay, he says, “Question, can you explain the basics of how money site integrates when using syndication in RYS Academy for both local and affiliate eCommerce. What I mean specifically is how would you set up the money page? If you can explain this a bit, because honestly the term money site is used so freely in groups I sometimes I feel like the only one not in on the secret.”
Money site just means your primary digital asset. Whatever you use to create revenue, right? So a money site, if you’re doing lead gen, could just be a landing page, right? What I mean by local lead gen. Say your generating leads for a plumber, for example, then your money site could typically be a lead gen style landing page. Somebody lands on it and it’s got a big contact form. Says contact request form and it’s got a big phone number on it and that’s it. That could be a money site. Another money site could be an affiliate site. Could be a blog. I’m sorry, was somebody going to say something? I thought I heard somebody trying to jump in.
Marco: No.
Adam: I don’t think so.
Bradley: Okay. Yeah, a money site just means any website that you own, or that you are generating revenue with. Don’t let that confuse you. As far as syndication RYS for both local and affiliate eCommerce, I’m not sure what you mean unless you’re trying to set up a local aspect on a site as well as an eCommerce or affiliate and again, that’s a little bit of a unique situation and with our limited time right now, I don’t know how I can really unpack that and describe to you a good strategy without knowing a little bit more. I know it can be done, I’m just not sure how to tell you how to set that up without knowing specifically what your objectives are. Does that make sense?
Okay, it says, “Example for local create an article and place a link with offer. Where, how many, suggestion, where it links into syndication, RYS general was more than enough.” Well remember RYS Academy is just basically it’s like a link building method so that you can boost existing properties, right, and the drive files themselves can rank, but syndication networks are just a way of … it’s a content amplification method, right? You publish content to your money site, or your YouTube channel, either one and it syndicates out across your network for content application, excuse me, amplification as well as provide some SEO benefits. Okay? Just keep that in mind. The link with the offer, where and how many? That’s really just going to depend on many different things, but essentially yeah, you create an article and then you can link out to whatever you want. If it’s an affiliate offer, so be it. Okay? Again, I apologize that I can’t give you more specific answer. I would need more details Nigel.
Would You Say That It’s True That The IFTTT + SEO Strategy That You Teach In Semantic Mastery Will Probably Stand The Test Of Time, Not Fall Victim To Any Google Penalties?
All right guys we’re almost out of time. Dee says, “Would you say that it’s true that the IFTTT plus SEO strategies that you teach in Semantic Mastery will probably stand the test of time, not fall victim to any of Google’s penalties?” Well that’s our hope, Dee and I certainly feel confident that it’s not going to become an issue because it has been effective for me since 2012 when I started using this method. It’s only become more effective in pretty much standard op … It’s almost required now to have your footprint. To claim your footprint as a brand. That’s what helps to validate the entity, so I can’t imagine, although I don’t work for Google. I could change tomorrow, it could change six months from now. It could change six years from now, I don’t know, but as it stands right now and the foreseeable future, I don’t see it creating any problems. Okay?
I think we’re done guys.
Adam: Yes.
Marco: Before we go just a second. I listed the resource on the page. It’s called botreports.com and it actually gives you the HT Access code for blocking whatever specific bots you want to block. It’s a really awesome resource.
Bradley: Yup. You got it. Okay guys thanks for everybody being here. Remember Syndication Academy webinar starts in about one minute, well probably two and then we’ll be at Mastermind webinar tomorrow with the new curriculum, so we’ll see you guys there.
Adam: Awesome buddy. Bye everybody.
Hernan: Bye everyone.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 166 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 166
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  Announcement
Bradley: Bots.
Adam: Oh, we’re live. All right. This is the fun episode where you watch Adam take notes and Bradley talk about stuff that has nothing to do with Hump Day Hangouts. Just kidding.
Welcome everybody to Hump Day Hangouts and I believe it’s episode 166. Correct me if I’m wrong. I don’t have it up in front of me actually.
Bradley: You are correct sir.
Chris: Yes.
Adam: Before we get into things real quick we’re going to do a quick hello to everybody. Then we’ve got a few special announcements, and then, as usual, we’ll get into the questions, but I’ll start on my left here and see Chris. How’s it going with you?
Chris: Doing good. Got a early rise up tomorrow. 7am airport time and then off to the slopes for some winter action.
Adam: Nice, nice. Outstanding. Hernan how about yourself?
Hernan: Living the life stanman. No, I’m good. I’m good. Excited to be here guys. Excited for what’s coming. We’re going to be with Adam I think it’s early to mention that but we’re going to go to the [inaudible 00:01:00] Live, right Adam?
Adam: Yup.
Hernan: In March. By the end of it. So if you guys want to hand out at some point. We’re going to be doing some networking, we’re going to be doing some good stuff over there sir.
Adam: Yeah definitely. Let us know if you’re going and then if you’re in the area. I think it’s Orlando so we’ll see. We’ll have a little bit of time, can’t guarantee anything right now, but obviously would love to hear from you.
Hernan: Yeah. We’ll have more info as time goes, as we get closer but we’ll be representing Semantic Mastery over there.
Adam: Cool.
Bradley: Represent, represent.
Hernan: Yeah.
Adam: Marco how’s it going man?
Marco: What’s up man? I just got out of the lab with Rob. We’re tearing down right brain, just a little bit. A little part of the algorithm that we found. It’s amazing. It’s amazing the stuff that Google has that’s public and that you can actually manipulate where I constantly back and forth, back and forth. Let’s do this and let’s try that, and what’s this and what’s that and then sometimes even our own users. Not necessarily in our way as reloaded. This was actually from a question in the Cemented Master Mastermind that made us go about 45 minutes into the lab. Okay let’s track this down, let’s see what happened. That was really good. I had fun. That’s my idea of fun. 45 minutes of looking at code.
Adam: Glad you guys are doing that. I’m sure something good is going to end up coming out of this. Bradley, how you doing?
Bradley: I’m good. Happy to be here. Got lots to go through today. We’ve also, just update guys, we’ve got the Syndication Academy Update Webinar Number 18, immediately following Hump Day Hangouts today, so if you’re in Syndication Academy, go check the events tab in Facebook and you should be able to get the URL to it. Okay?
Adam: Awesome. All right a couple quick announcements. We will be sending out some more information about the next two things I’m going to mention. The first one is video lead gen system. Bradley just put the finishing touches on a video email prospecting course that kind of deep dive into that so Bradley you want to tell people just real quick about that?
Bradley: Yeah, we did a really extended webinar. Went damn near three hours in the Mastermind about how to do the video lead gen prospecting system that I’ve been using for years that I really got my start. Started building my agency up using that method. That specific method. It’s a bit time consuming but it works incredibly well for landing clients and it’s still valid and works well today. It actually works even better today because you can embed gifs into the emails now that look like actual videos playing in the email. It’s a click enticer. It’s click bait so-to-speak.
Anyways, we went through three hours of training on how to do it step-by-step and I basically just edited that webinar. Put it into separate modules. Individual lesson videos and sections with notes and all that kind of stuff. We packaged it up and that’s basically it. It’s a very riffle approach instead of a shotgun approach for targeting prospects, but it works incredibly well.
The good news is about 90 percent of it can be outsourced. There is a part of it that should be done by whoever … If you’re a one man agency or solopreneur or whatever, you’re going to want to record the audit videos, or if you’ve got a sales person or something like that, maybe it would be them, but somebody obviously that knows a little bit about whatever service it is that they’re selling, but other than that the rest of everything else can be outsourced and so we’ve had questions a lot recently over the last few weeks about prospecting and how to keep your pipeline full and all that kind of stuff. One way to do it is just to consistently be prospecting. Make it part of your standard operating procedure. Your just normal weekly tasks in your business should be prospecting so that you always keep your pipeline full.
That’s why I think this course was so timely because if you outsource it then you know it gets done, and that way you can keep your pipeline full of leads at all times so that you can cherry pick the best clients, number one and number two you won’t be so desperate when you are talking to the … If you only got five leads for three months, then you try so hard to close all five. Whereas, if you had 10 or 15 leads per week, then you could be a hell of a lot more selective and really, if somebody’s going to give you any resistance, thank you very much, see you later, click. Hang up, move on to the next one.
Adam: Definitely.
Bradley: I think it’s going to be a good course coming out. I think a lot of you guys, about 60 percent of our audience is into local marketing. I think this will help a lot of you to be able to generate some clients, as well as maybe land service providers if you’re selling leads.
Adam: Definitely. Yeah, it’s a good one. Like Bradley said, it can save you a ton of time. It’s going to keep your pipeline full, and it works. I’ve used this stuff too in a couple different industries and this really applies to anyone, which is really cool. You can use this for consulting. You could use this for financial services. You could use this for contractors, and it has a very good response rate, which is why it is the lead gen system using video. Anyways, more on that later. We’ll be telling you guys all about that.
The other thing we wanted to tell you about was Jeffrey Smith. If you missed his SEO boot camp webinar that was, I’m going to get the date wrong, I think it was early December or late November, but that went really well. We had some technical issues the very first time we had him on. He came back, had a webinar, that went great. We got really good feedback. People who hopped in the course loved it. I know Bradley, you said you went through it, or did you go through all of it or parts of it?
Bradley: Not all of it. I’ve been through parts of it. Kind of like what Marco mentioned to me. I just go through and find stuff that I need when it’s pertinent at that particular time. Everything I’ve seen has been so thorough though. It’s training after our own hearts in that its so detailed and he went way over and above and it’s an amazing course.
Adam: Cool. So we’re going to have him back. That will be on Monday. We’re getting stuff set up for that right now, so we’ll be sending out emails about that. Be sure to check that out and we will have a replay available if you can’t make it live on Monday.
Before we get into it I wanted to remind everybody about the charity that we’re supporting throughout January. That’s still going on. We’ve had a lot of really good donations so far. It’s really impressive so first of all, thank you to everyone who’s helped out and then Marco, if you want to tell people, because I know we have people come who aren’t here all the time. If you want to tell them quickly about what the charity is, whose it for?
Marco: Yeah sure. It supplies uniforms and books for kids. We’re targeting first, second and third grade kids. We want to keep them in school. A lot of times the reason why they can’t go to school is simply because they don’t have the supplies, the uniforms or the books. They don’t have shoes. Right? They have to go to school barefoot. Imagine if you’re having … still in 2018 going to school barefoot, man. This is the type of stuff that we’re dealing with. Not only that, the environment that these kids live in. Someone comes knocking at the door, you don’t know who’s coming knocking at your door. They’re living in a place where they’re under lock and key. When they go out they have to go out in groups because they have to run a gauntlet man. Drug dealers, drug users. Just the worst of the worst man, so what we’re trying to do is, I know that education is the key to success. Without an education all you’re doing is you’re going to stay in that poverty cycle because you’re not going to know anything except that which you experience.
So experiencing an education, experiencing the world, experiencing all of the different things that are offered through an education opens your mind to all kinds of possibilities and it lets you know that you’re not useless. That you’re not worthless. Someone is taking the time to tell you you’re actually worth something, which to me, that’s incredible. That’s what we’re trying to do. We’re going into these neighborhoods. We’re trying to get these kids, as many as we can. Right now we’re almost at the 10k mark, which is what had set. 100 kids takes $10,000. We’re almost there so if it’s a dollar, if it’s two dollars, we don’t care. Just go ahead. Please donate. Thank you very much those who have donated already. This is really a really good cause, man.
Adam: Awesome.
Marco: I just hope people will listen and donate and I dropped the link on the event for those who would like to go and take a look at the video and see what it’s all about, more in depth.
Adam: Awesome. Thanks again as Marco said, to everyone who’s donated so far. We appreciate it. When is it? I think we got another week or two right?
Marco: Yeah. We made the cutoff on the 26th so we can go the week of 29th for the supplies. Just before they’re going to school on February 5th, but after that we’re going to keep it open. We’re going to do something else so that when next February comes around we’re ready for even more kids to go to school. We’ll be doing something. We’ll announce it. I’ll talk to you guys and we’ll work it out.
Adam: Sounds good. Awesome. Well if you are new to Semantic Mastery, first off, thank you for joining us on Hump Day Hangouts. A lot of times we get asked, “Where’s a good place for me to start?” Well the Hump Day Hangouts, you’re in the right place so that’s the good place to start. The next step would be the Battle Plan and we’ve got a discount code. I’ll pop that up on the page, but check out the Battle Plan, it’s a solid investment and it is very, very much worth the little amount of money you have to pay for all the information in there.
If you don’t yet have an account over at SerpSpace, go to serpspace.com, you can open up an account for free. Check out the tools there, check out the Done for You services and if you’re really jonesing for some Semantic Mastery information and you just need to see Bradley making a chart or something during the week head over to support.semanticmastery.com and that’s where we put a lot of these common questions that come up, or the more in depth answers where Bradley’s maybe drawing a chart or giving some information, so you can go check that out and get an answer in the middle of the week.
If you’re really ready to take things up and you’re not new maybe to Semantic Mastery, then I highly suggest going to the mastermind.semanticmastery.com. I’ll pop the link on there and if you’re ready to join the Mastermind, that’s the place to be. If you ever have any questions about that, you can contact us at [email protected]. If you have any questions about the Mastermind after looking through the page and seeing if maybe it’s a right fit for you or not, we’d be happy to chat with you.
Bradley: Sweet.
Adam: All right. Anybody else? Any announcements or are we ready to get rolling?
Bradley: No. I’m ready to get in questions. Just one brief thing. The new Mastermind curriculum starts this week. We have our first Mastermind Webinar for 2018 under the new training schedule, which is tomorrow. We’re in the PPC module. I’m actually a bit behind in preparing the presentation and training for tomorrow, but whatever is fine, because I imagine for the next couple weeks it’s going to be a little bit in disarray as we settle into this new training, but we’re going to be doing … AdWords has been updated, the interface has, so we’re going to be doing AdWords for local, as well as for national stuff, which could apply to affiliate campaigns, plus we will be doing AdWords for YouTube for again, local led gen, as well as national lead gen and then also for affiliate stuff and we’re going to be doing some of that for Semantic Mastery for our own channel, for example. Some of that will also be included and then we’ll be doing some Bing ads and also Hernan’s going to be doing some training on Facebook ads. This is all stuff that’s going to be in part of module one, which should last probably about six weeks and so again, I would highly encourage you to come join the Mastermind.
Last thing I want to mention very briefly is, and I say this the beginning of every Hump Day Hangouts go to bradelybenner.com and subscribe and the reason I say that is because I got an email from one of my subscribers today that was replying, and it’s Jenny, and Jenny is always on our Hump Day Hangouts asking questions. I’m not going to read your email to me, Jenny, but the last two lines that you put in the email as a reply to one of my emails about the Mindset series was, “Thanks for kicking my ass today, sir. May I have another?” That’s awesome. I get some replies from some of my subscribers because it’s just about mindset stuff and I highly recommend that you go check it out. At least I know it helps me to be able to write those.
By the way, I started crossfit training as a coach every single day this week. This week is when I started. I was supposed to start last week but the extreme cold prevented me from doing it, so I haven’t been able to write an email every morning, but I’m trying to squeeze it in when I can. Like today, I got the email written right after I got back from the crossfit gym. Just to let you guys know, I’m trying to write every single day. I’ve got about 40 emails in the series now. Go subscribe, check it out. If you don’t like it, just unsubscribe. Okay? With that said, let’s get into it.
Okay you guys. Let me know if everything’s coming through okay?
Adam: Yup.
What Are Your Recommended Frequency And Topics On Press Releases?
Bradley: Sweet. Okay, Harold’s up first. He says, “Hello everybody, thank you so much for giving us this space so we can ask our questions.” You’re welcome Harold. “Mine is, how often should I get press releases and what are some good topics?”
Well the frequency is really up to you. The nice thing about press releases is whenever a press release is picked up and distributed, it gets picked up by usually hundreds of websites so it’s a kind of a natural occurrence to get a bunch of links back from a press release, because companies all the time are announcing news and it’s a natural type thing. It’s traditional. It’s normal and so you can be a bit aggressive with press releases. I know I usually do them about once every two weeks. That’s usually the speed with which I do it, until I get the results that I’m looking to achieve, which is typically to rank in the three pack. Sometimes it’s organic stuff, it depends, but for the most part I’m trying to rank in the Maps pack and usually , just do them about every two weeks.
However, I know Rob, for example, the co-creator of RYS Reloaded with Marco, he just hammers the shit out of sites with press release, after press release, after press release and he’s able to get results so I don’t think there’s much of a velocity issue. Again, I do it about every two weeks, but I know that it’s been done a lot more than that. The frequency a lot higher than that and it hasn’t caused any issues. Marco, do you have a comment on that at all?
Marco: Yeah, as a matter of fact, I haven’t seen it. Like you said, we just bang one right after another and we stack them the right way going after different URLs. Now we have another press release service that has even more publication sites so that’s a really good mix. It’s really good to mix them up. One of them gives us embeds, which is even better for us and so it’s a lot of good things that you could do and a lot of nasty things that you can do with press releases.
Bradley: Yeah. All right, and as far as good topics, Harold, all right, so there’s a couple of things I want to mention here about topics. One, pretty much anything can be turned into a press release. Any sort of company news, any sort of seasonal changes, sales, specials, new products, new services. Anything at all can really be worthy of a news release to be written. What I’ve been doing for the most part is we published press releases anytime a customer review has been received by one of my lead gen sites or one of my contractor, client sites, excuse me. That’s another reason to publish a press release is because you’re announcing the glowing testimonial review that you just received, right? That’s just another example and I like using that method because it encourages the business owners to solicit reviews from their customers and then every time they get a review, I get notified and I go publish a press release for it and I get to bill them for it, and they get to puff out their chest and say, “Look at me, look at how awesome we are.”
I’ve been using that method. In fact, that’s our front end service on our new agency. It’s doing basically reputation. It’s a combination of video marketing, reputation marketing and PR marketing. It’s a combination of those three and that’s our front end service. It’s a very, very powerful way.
Also, any time you publish a blog post typically you could do that. Now, the last thing I want to mention about that is if you’ve got a good writer, a PR writer that you work with, a good PR writer will typically be able to create an angle out of just about anything. So an angel or a news hook out of just about anything. The other option would be to use the press release writers from the distribution service that you’re using.
For example in Serpspace, we don’t even allow manually submitted PRs anymore, I don’t think. I think we just have our net distribution service or network writers write them, because they know what the editorial guidelines are and a lot of those distribution service writers, right, that will provide as just an add on service, the press release to be written. It’s usually about $30 or so or something like that and it ranges between $30 to $45, somewhere in that range, but a lot of times, all they need is just a handful of small details and then they’ll create the news hook, because they know what they’re distribution network is looking for, if that makes sense?
A lot of times all I’ll do is just list who, what, when, where and then a quote from a company executive or in the case of using a review, I just quote the review, whatever the customer review text was that’s the quote. Does that make sense? That’s all we do and it’s very, very simple and I love it because it takes the content marketing side of things off my shoulders. We still have bloggers that do the curating and stuff, but I don’t have to think about so many content ideas for press releases anymore. We just say, “Hey go get another review. As soon as you get a review, let me know. We’ll publish a press release” and boom it’s done.
By the way, just to let you guys know, I had been doing that myself for my clients for my own agency every month. I would spend about two days at the beginning of the month. I still have been generating client reports and there’s a reason why I do that, because I typically, once I generate client reports and I send the reports to the clients I also include a brief breakdown of what the reports are showing in my own voice and sometimes I record a screen cast video and send that to them with an overview of what I’m seeing for the month and some new opportunities that have arisen and I’ve got a really close relationship with my clients so because of that, I don’t outsource the client reporting part of it, but I had been generating the review commercials, which is a David Sprague. Every month, this is just an add on service I added to most of my clients. I would generate a review commercial from a new review that they received within the last month and then publish the video, distribute it across my network. My syndication networks typically ranks the video, but if it doesn’t then I end up with a press release anyways.
I had been doing all of that myself for the last six or seven months since I’ve really started playing with this strategy. One of my virtual assistants is in the UK. She’s been blogging for me for, I’d say at least four years. She’s great. She reached out to me around the turn of year and said, “Hey, I’m looking for more work and we’ve been working together for years. Would you have anything else you wanted me to do?” And I was like, “Oh, perfect. I’ve been meaning to unload this work, now that I know this is a viable strategy and it’s something I’m going to do.”
The reason I’m telling you this guys, is because I want to let you know, I struggle too with doing shit that I’m not supposed to be doing. For example, taking two days at the beginning of every month to generate these review videos and order the press releases. It was something that could have been outsources three or four months ago once I really knew that it was going to be something that I was going to carry on or be a continuing service, however, I never took the time to create the process docs. I get up on my soapbox all the time and preach to you guys about outsourcing stuff, yet there are processes in my business that I still have not outsourced, and it’s just because of a lack of time, or really a lack of desire for doing it. For creating the process training for that process and what it comes down to typically is just not wanting to do it because it sucks. It’s boring work. It’s tedious and often times I’m so freaking busy with all the work that I’m trying to fulfill that I feel like I don’t have the time to create process docs about the work that I need to fulfill. If that makes sense? So it’s a catch 22. Right?
Because she gave me a reason, Michelle did, my VA. She gave me a reason and because I’ve got so much work on my plate right now for this new Mastermind training curriculum, I knew at the beginning of every month this year, I don’t want to spend two days generating reports and also the review commercials and ordering the press releases and all that stuff. I don’t want to do all that. So I spent the first two days of this week creating the training process. The training videos, the written procedures, which are in Google docs and all that and I sent that to her yesterday and she’s now going to take over it for me and guess what. I never have to fucking do it again.
The reason I went through all of that is just to let you know that this is all stuff that can be outsourced guys and I highly recommend, sometimes I need to remind myself of some of my own advice, and this is something I should have done four or five months ago, and I just finally got it done and I can tell you what a weight, a load has been lifted off my shoulders because now I’m not going to dread the beginning of the month every month because it’s going to eat up two days, if that makes sense. So guys, if you take anything away from that at all, it’s that if you’ve got stuff in your business that makes your stomach turn sometimes because you have to do it and every time it comes up it makes your stomach turn, that’s the shit you need to outsource first. Honestly, that’s the stuff, the stuff you don’t like to do or you hate to do, that’s the stuff that you should absolutely, as much as it’s going to be painful and tedious to do, but create process docs for how to do all that, and then hire that shit out so that you don’t have to do that anymore.
Again, we get into this business not because we want another job, right? We want freedom and we want to enjoy it and so sometimes there’s obviously going to be stuff in everyone’s business that has to done, that’s not enjoyable. Outsource it. If you create the exact process for how to do it, you can outsource anything. This was not a pitch for Outsource KingPin, but we do have a training product that specifically teaches the methods for how to do exactly what I just described and it’s called Outsource Kingpin. Check that out. I know that was a long winded answer and I’m sorry Harold, but I just wanted to share with you guys that even I struggle with not following my own advice at times, but outsource as much as you can.
Anybody want to comment on that before I move on?
Chris: I agree with you Bradley.
How Does Google View Directory Sites In Terms Of SEO?
Bradley: Okay. Good enough. Thank you. Juan says, “Hello lovely people and thanks for having me. Are directory site’s viewed by Google as good or bad for SEO?” I think Juan, this is going to be not anything based in absolute data for me anymore, as it is just more of opinion or assumption, but I’d like to get some opinions of the other guys. I believe it has more to do with the directory itself then just a blanket statement.
For example, I know they say reciprocal links are bad, but I’ve seen many cases where reciprocal links actually are still very beneficial and I know a lot of low end directories that are really spammy, will require a reciprocal link, those are the ones that I would suspect are not good, but there’s a lot of good other directories that are good.
For example, Yelp is a directory site right? It’s a local or it’s a business directory site, but it is a directory site. We all know that’s a good link, but then obviously if it’s some obscure directory out there that is just … and they’re all requiring reciprocal links and stuff like that, then I would say no. I think it would be more about selective then just a blanket statement. I think it depends on the directory itself. What do you guys say?
Chris: Yeah, I totally agree. I totally agree with you Bradley. The fact that on some directories you need to think about this in terms of what kind of value can you get from the directory, right? As well as what kind of value can you get from the reciprocal link, because if it is let’s say that you’re doing, I don’t know SEO for a doctor, and then you can get the doctor, put it in directory for doctor’s and even further for local doctors that would actually, could help you bring in some profit. Right? Even further if the directory is ranking in Google. Paid directories sometimes work as well because just being paid, even if it’s $5 or $10 for a lifetime link, usually work because they weed out 99 percent of spammy links so have that in mind. Some of them are really, really high authority so I would say that it would be on a case by case basis.
Some people would say that, for example, blog comments will be bad for SEO and that’s not entirely true.
Bradley: That’s right.
Chris: If you make a really thoughtful blog comment on a highly relevant publication or blog, it can blow your website away, right? It can really help you so I think it’s a case by case basis. If you’re on GSA’s spamming blog post or spamming directories, which you could definitely do, just do it as far away as possible from your clients or your own website, but if it’s a manual placement from a website that you can get value from and value meaning either authority or traffic, I would say go ahead and do it.
Bradley: Good advice. Marco?
Chris: No I think you guys covered it perfect.
What Is The Best Way To Indexing One Million Pages A Day?
Bradley: Beautiful. Fabian. What’s up Fabian? He says, “I want to index about 1,000,000 pages a day.” Wow. Okay. “So I need a very scalable solution. How would you do this using IFTTT and Plus Twitter. If yes, how often can I post the tweets that my account won’t be shut down? Should I create several accounts and spread my posts on them? Thanks a lot.”
Yeah, I don’t think you would want to do a million tweets per day in one Twitter account. I don’t think that’s a good idea. You probably need a hell of a lot of Twitter accounts to be able to accomplish a million tweets per day. We have an indexing service in Service Space. I don’t know if that amount of links would be a scalable option. There is one service that I can mention for mass volume that I know my, one of our link building director, he basically pointed it out a while ago. Now it’s been probably a year and a half since he mentioned this to me, I know I still use it though, but it’s called Express Indexer. Let me see if I can …
Hernan: Yeah, Bradley.
Bradley: Go ahead.
Hernan: I talked to [Debbie 00:28:48] already about this because I had seen this question come up. I actually saw it on Facebook.
Bradley: Okay.
Hernan: And he said, “No, it’s not working.”
Bradley: Okay.
Hernan: As it used to. He said that he’s trying to find a way around it. He’s still working on it because we had to shut down the indexing service in Serpspace actually.
Bradley: Oh did we? I didn’t even know that.
Hernan: Yeah, we had to shut it down because it just wasn’t indexing the way that it should. This option IFTTT to Twitter is not scalable because you’re going to need, for a million pages, what a hundred thousand profiles to push 10 tweets a day, 20 so that’s how you have to look at it. You can’t get away with more than 10 or 20, 20 tweets a day actually is pushing it because you’d have to scale up to 20. You can’t start at 20. You’ll get banned now.
Bradley: Yeah.
Hernan: In Twitter. So I don’t have a solution. You don’t want to submit a million pages to the Google URL submitter, because you’ll trigger the captcha and so I don’t have an answer for this other than what we were using isn’t working at this level.
Bradley: Yeah. Well good. Thanks for chiming in. That’s a good question Fabian. I’m sorry I don’t have a better answer for you. Apologize.
What Are The Different Ways Of Indexing Local Citations?
Okay, so Shripad, I guess. Forgive me if I mispronounce that. He says, “What are the different ways to index local citations?”
Well indexers work. Typically that’s what I do. For example, when I order citations, whenever I get the citation report back, I just open up the spreadsheet. Copy all the citation URLs and then just submit them to the indexer. I usually submit them to multiple indexers. That’s all I do. That’s all you need to do. Okay?
Some citations, if you try to let them index naturally, sometimes it takes forever for citations to index naturally, that’s why I typically, as soon as I get a citation report guys, I’ll just go copy them and submit them to at least two indexing services to try to speed that up a little bit.
mbedding Maps – MyMaps Or GMB Map Page
All right. RL Sanders, “Hey guys, as always thank you for what you do. When you guys talk about embedding maps are you talking about my maps or the GMB map page?”
Both, RL. Both. I don’t mean embed both at the same time. I haven’t really tested with that, but I just mean you can do an embed run with the My Maps and then do another embed run with the GMB maps page. I’ll be a hundred percent honest with you, even though I know it’s super powerful, the My Maps thing, I don’t do a lot of that. I don’t set those up typically. If I get it back from a drive stack then I’ll do an embed blast with that through MAPS Powerhouse, but I don’t do, when I’m working on client stuff myself, I typically don’t do the My Maps. I just end up doing all the GMB stuff, but the My Maps are very, very powerful and what’s great about the My Maps guys is you can squeeze them, basically do follow links in and there’s a whole lot of ninja stuff that you can do. Marco teaches an RYS Academy that I just don’t have the time to do it or I would do more of it, but fortunately we have a [jessen 00:32:12] who can build them for us.
Can You Share Any Tips For Finding Local SEO Clients?
“Also, can you repost the link for Marco’s charity?” Yes. He posted it already, I believe. RL’s another question. He says, “Can you share any tips for finding local SEO clients? I need a few recurring payments to get the ball rolling. Any tips would be appreciated. Thanks.”
Yeah, look, I don’t know if I want to share this on … Well okay, RL, let me just say this. There’s one method that … no I’m not going to share that here. What I’m going to say is select a niche, RL. Right? Select a niche that you want, an industry that you prefer to work in or that you know that you may already have some experience in, whatever. Something that you’re familiar with or that you have a genuine interest in so that it makes it feel like not so much like work. Then start targeting those clients. Craft a very specific message. Again, we talk about the video lead gen system, which is going to be the product that we’re going to release in about two weeks. You could use that very specifically for finding and prospecting local SEO clients. Finding the clients isn’t that difficult, it’s the prospecting. Right? Finding prospects isn’t hard. You can use scrapers, there’s lot of tools out there. You can hire VA’s to do that kind of stuff, whatever. That’s not really the difficult part.
The hard part is starting the conversation with them. I found that even sales isn’t that difficult. The hardest part is starting the conversation from a position where they’re willing to receive the message and I found the video email is a fantastic way to start that conversation. To initiate that conversation. Break the ice and lower the defenses a bit and get the conversation started because you can position yourself as an expert and show them beyond a shadow of a doubt that you know what they hell you’re doing, whereas 99 percent of anybody else that’s contacted them about marketing services isn’t going to do that, and that’s what makes you stand out.
I would recommend that you pick that up when we release it in a few weeks. Obviously if you’re in the Mastermind RL, we cover that in there. That’s all included, but we did also cover a very specific … By the way, the method that I just said I’m not going to reveal right here is in that course that will be released in about two weeks or whatever. Just keep that in mind guys. It’s a very specific method for finding video SEO clients. Well for finding local clients period, but it’s a very specific way, using YouTube to find those clients and it works like crazy. Okay?
Anyways, I have to tease you guys with that a little bit, because I can’t reveal it here. It’s in the course. Come to the Mastermind though and I’ll share it with you.
What Are Your Recommendations On InMotion Hosting All Domains In One Cpanel Account?
Ajay says, “Two questions. I have a hosting account with In Motion Hosting.” Okay. “I just realized they might be hosting all my websites, domains, as add on domains under the same C-Panel account. What is your recommendation?”
Yeah, that’s how they do it, Ajay. When you have a shared hosting account that’s how it works. Every time you create an add on domain, it’s really like a sub-domain of your whatever the IP or C-Panel was set up as. It doesn’t matter. You can still configure your sites to all resolve to the exact, to whatever domain it is that you’ve added, but that’s just how it works in C-Panel. Okay? That’s not an issue.
Are There Any Benefits Of Sub Folders In Terms Of Link Juice?
“Number two, I had read an article recently about the advantages of sub-directories for link juice over sub-domains. The following link is … “
Guys we need to probably create a … somebody wants to make a note of this, a frequently asked question about this because we get this question a lot.
Yes, sub-domain folders apparently through a lot of testing, not so much my own, but from other people’s testing I do understand that there’s supposed to be a slight SEO advantage of doing multiple sites in sub-directories as opposed to on sub-domains, but we have repeatedly, or we’ve held our position on this for many years now, which is that sub-domains in my opinion is a superior method. There may be a slight SEO benefit to doing sub-directories over sub-domains. That’s fine. I get that. The problem with that is every single site that’s in a sub-directory is subordinate to the root domain, which means that if the root domain catches a penalty or if any of the subordinate sites in the sub-folders or sub-directories catch a penalty, it will penalize the entire domain and all of the other sibling sub-directories. Does that make sense?
The problem is it’s a penalty that would be leveled to basically the root, which would damage everything. It would be applied to everything domain wide, however, if you do a sub-domain, then in Google’s eyes, each sub-domain site is considered a separate entity. Right? A separate website and so when I talk about using sub-domains, it’s a way to offer or provide a level of protection for every individual site. The trick with that is to make sure that you keep the root clean and don’t do anything spammy to the root, because just as we talked about with the sub-directories, if the root was to catch a penalty or any of the sub-directories catch a penalty, it would apply to the root, and therefore tank all the rest of the sites. If you catch a penalty on the root domain with sub-domain sites, all the sub-domain sites will be affected as well because it is a domain wide penalty, but if you get a penalty on a sub-domain site, then it only applies to that sub-domain. Your root would still remain intact and your other sibling sub-domains would also remain untouched, unaffected.
There’s a reason why we do it that way and it’s to mitigate risk, to reduce potential catastrophic failure of all your sites if you were to catch a penalty. That’s why we do it that way. Okay? I don’t suspect you guys have anything to add to that, do you?
Adam: No, you nailed it.
Bradley: All right cool. Great question though Ajay. That was a really good question. We get that often, but guys, like I said, we should probably just make a frequently asked question out of that one.
Did You Eventually Charge More As The Company Grew Or Did You Keep The Rate The Same?
Mohammed, what’s up buddy? He’s recently joined the Mastermind and he’s been incredibly active in there. I saw your question Mohammed about local stuff in there. We’re going to cover that slightly tomorrow in the Mastermind as well. So keep that in mind.
“Hey guys have you ever worked with a small company that grew because of your marketing?” Yes, my BB’s Tree Guys. “Did you eventually charge more as the company grew or do you keep the rate the same?” Well Mohammed, that’s a great question by the way. Yes, I always … Well let me rephrase, if I add additionally marketing services I always increase. I don’t necessarily increase the rate, but because I’m adding more services I bill them more. Does that make sense?
To answer your question. For example, I just had a client call on Monday. A client of mine that I’ve had for, well shit, she was one of my first clients and it’s not 2018 and I opened my agency in March of 2012. So almost six years she’s been a client of mine. She called because she’s been ranked at the top of Maps for six freaking years and she, like often happens with a lot of clients, they tend to forget why they’re getting leads on line. Especially when it’s been six years, right? You guys would be absolutely ashamed if you knew what I was charging this lady, because again, it was one of my very first clients and it was such a small amount of money per month. I’ll tell you what it is. It’s $250 a month is what she’s paying me and she’s been ranked at the top of Maps for six freaking years, but she has never wanted to do any additional marketing services.
I have pitched her a least a dozen times on different types of marketing services. Press releases. PR marketing, video marketing. All this other kind of stuff and she never wants to do a damn thing. On Monday, we scheduled a call for Monday, I guess actually it was last Friday, anyways, we scheduled a call from two months ago and we got on the phone and she was like, “I need to know what you’ve been doing. I just really want to know if it’s worth me still spending $250 a month.” I almost laughed at her. I told her, I was like, “Listen, you were one of my first clients. You’re on a rate that is so much lower. That is less than half what I typically charge any client, even just to speak to them basically and I’ve left you at that because we’ve had you ranked, you’ve been receiving good results. I’ve pitched you on other marketing services. You don’t want to do any of it. Look, if you want to cancel that’s fine, but I don’t understand after six years of getting results.”
Anyways, it was just this long basically me having to convince her not to cancel services with me, when honestly, I should have just let her freaking cancel. I should have just said, “Hey, if you don’t think $250 is worth you being number one in Google and have been for six years, please feel free to cancel. See how you do in six months.” You know what I mean?
Chris: She’s costing you money.
Bradley: Huh?
Chris: She’s costing you money.
Bradley: Probably, but my point with that was that I have clients that have been grandfathered into specific rates that I have not raised. I probably could, but I haven’t. If they ask me for additional marketing services, then I will price those accordingly based upon my current rates, but whatever I have been charging them guys, I will leave it as is. But again, this is going to be different. Marco, I’m sure, does stuff different. I’m sure Hernan does stuff differently. Adam does stuff differently.
Personally, I don’t charge more for existing clients for existing services. I just charge more for new services as they add them. What are your opinions guys?
Chris: Yeah, this is actually a good question. I think it’s a case by case basis. I usually don’t, as you were saying, I usually don’t … unless I have some fixed costs that needs abating. You know how we raise our BA salaries once in whatever. We try to do that for BA’s.
Bradley: Yup.
Chris: If that’s the case, then I would raise it slightly. Just to update the costs, but I don’t do it, not because they’re getting more clients because of what I’m doing I won’t do it. That’s why I really like half retainer, half revenue share agreements. Revenue share could be whatever. It could be on a sales basis, it could be on a lead basis. If they are paying you, for example, x amount of money on retainer, we can be a little bit lower since you’re getting some revenue share. There is no cap to the amount of money that you can make and at the end of the day you will be motivated to work more for the guys, right? Because if they are making more money, you’re making more money, we’re all happy. If it’s activity based, meaning blog posts, et cetera, et cetera. Unless they increase the amount of activity, I don’t charge them more for it.
Sometimes, as a business grows, this is the good news, is that, as a business grows, as Bradley was saying, they will require more, hopefully they will require more service from you and that’s a completely different story, right?
Bradley: Right. Anybody else?
Hernan: I charge high enough from the beginning so that it’ll be awhile before I decide to raise my rates, but yes, I definitely do if year over year, you can show growth that can be attributed to your efforts. If you can show growth at that level, right? 10, 20, 30 percent, whatever it is, then I would raise my rates accordingly and then you’re going to get a lot of push back. You’re going to get a lot of no’s, get a lot of people that’ll just walk away and that’s all good and well. I have one specific company that I did a bunch of AdWords for and it was a million dollar account and we had it humming. We had it to the point where they were making just so much stinking money that I told them that I want more money and they decided to go with what they had in house and try to keep it that way, but 18 months later they contacted me again and said, could you come and work on our AdWords again. This is after they told me that they longer needed me, but I was at a point in my career, my life and my on line business where I could tell them, “Hell no. I don’t need a client like you.”
The thing is you have to weigh whether it’s worth raising the rates, how much it is that you’re charging from the beginning. If you price yourself right, if you know what you’re worth and you know what you’re going to be worth to that company, then you’ll be charging the correct price right at the beginning so you should know what you’re worth rather than worrying about what it is that you’re bringing to the client. The client should just say yes to you with whatever it is that you have because you’re producing.
Bradley: Yeah. Lastly on that Mohammed, when you said like BB’s Tree Guys. Yeah, but remember with the Tree, especially with the one contractor that I’ve really, really expanded his business, that’s a revenue share model, just like what Hernan was mentioning. I cover all the costs of expanding any marketing services. I build all the infrastructure at my expense and then I just get a cut of every job that gets closed. Again, with that, when you’re selling leads or you’re on a revenue or equity share model, then its unlimited scalability in that I don’t charge them anymore, it’s the same rate. I get 10 percent of any job that closes. Whatever the contract price is, I get 10 percent of that and that’s been that way with this contractor for four or going on five years now. Again, there’s no change in rate, but as I continue to build more and more sites and we cover more and more territory, we generate more and more leads and therefore, I make more and more money. Right?
Is It True That Google Will Penalize A Review/Product Type Rich Snippet That Is Placed On The Homepage?
Okay, I’m just going to call you Steve. What’s up buddy? He says, “Hey guys, I remember I read somewhere that putting a review product type rich snippet data on your home page instead of an organization webpage article type is not good, because Google will penalize you somehow. I mean a review product type schema, which shows those review stars below your listing in the Serps for better click through rate. Is this true or just gossip?”
Well first of all, if you’re adding schema for review stars, just for the sake of getting review stars, then yes, that structured data spam, don’t do it. You would probably get away with it for some time, but it’s likely that eventually you’ll get caught and you can get a manual spam action for that in search console, so don’t do that.
Now, if you actually have products, I don’t know because I don’t do eCommerce, but product review or product stuff, I don’t do that kind of stuff so I don’t know if there is some law or rule, not law, excuse, but some rule or best practice that states that you’re not supposed to have product reviews on your homepage. I don’t think that that’s the case though. Anybody have an answer for that? Okay.
If you do product stuff, if you have products, you sell products, for example, if it’s a product review site and the homepage has got a blog roll on it and there’s product reviews, I don’t think that that would cause a penalty because that’s a valid site right? When you’re spamming schema or structured data specifically to gain search right? Which would be like adding review stars to a site that has no business having review stars, then yes, that can be a problem so don’t do that. All right?
Is There Any Good Up-To-Date Google Adwords Course You Would Recommend?
“A short second question please. Is there any good, up-to-date AdWords course you would recommend?” Yeah, well first of all, we have Local Kingpin, but it needs to be updated because the AdWords interface has changed so much and so what I’m going to recommend is that you join Semantic Mastery Mastermind because we’re covering PPC and AdWords this month in depth. That’s going to packaged up like it’s a separate course, but we’re not selling it outside of the Mastermind. That’s how we’re going to be doing the new Mastermind this year. Every single module is basically going to be like a separate stand-alone course. They’re all going to piece together because they’re all going to be building out the same businesses, but, like this is the PPC module, so it will get packaged up into its own basically course, but only way to get it is to be in the Mastermind.
That said, the AdWords training that I learned from was Perry Marshall’s training and it was really good. Again, that was almost two years ago now though. Yeah, that was probably two years ago now so I don’t know if he’s got updated training. I’m assuming he does and that’s good training too. Okay? I would say our training because we’re current as far as we’re going to be doing all types of AdWords stuff. Google search, PPC, YouTube PPC, remarketing, maybe some display network although I’m assuming we’re going to hold that off until we do the remarketing module and that’s a separate module all together. We’ll also be doing Bing, PPC, and Hernan will be training on some Facebook PPC stuff. That’s what I would recommend is you get in there, because it will be a much more well rounded training then just buying an AdWords course alone, if that makes sense? All right.
Do You Use Any Plugins In Blocking Web Spiders?
Jenia, there he is. This is one that I was just talking about. Replied to my email. What’s up buddy? He says, “Good afternoon gentlemen, I have a question about blocking spiders. Do you use any plug-ins like Spider Spanker or anything else like that?” I don’t anymore, Jenia. I used to do all of that when I was running a lot of PBN’s and stuff, but I don’t do that anymore. I don’t even use that plug-in at all anymore.
“Is there a good way to prevent competition from reverse engineering your SEO efforts?” As far as blocking spiders, first of all, you do that through HT access. Can you do that in robots.text too? I can’t remember.
Hernan: You can but it’s always better to block them through HT Access.
Bradley: Yeah.
Hernan: Because robots are directives that the robots can or may or may not follow. Now when you’re blocking them through HT Access, the hosting is not even serving them the webpage. You know what I’m saying?
Bradley: Right. Yup.
Marco: Yeah that’s absolutely right. HT Access and you block everything except the bot that you want in there and that’s how you protect yourself except that the bot, the coders are smart enough to always change the user agent, and they’re constantly updating and so there’s a website and I’ll have to go and dig through my stuff, but there’s a website that constantly updates the bot that you should be blocking. I’ll see if I can find it and post it in here so that you can use that. They update every 30 days. Every 60 days or so with new bot that you should block and user agents, but definitely HT Access. No plug-ins.
Does Blocking Web Spiders A Good Way To Prevent Competition From Reverse Engineering Your SEO Efforts?
Bradley: Yeah. Okay, we’re going to try to run through guys because we’ve only got a couple questions left and we’re almost out of time and I want to get to them. It looks like we really only got like two, three questions left. Jenia, he says, “Is there a good way to prevent competition from reverse engineering your SEO efforts?”
There’s some things that you can do, Jenia. For example, we talk about in the Mastermind how to use tag pages, well canonicals period. Very strategically, which will hide, will mask your efforts from prying eyes so-to-speak. Canonicals are a great way to do that, but there’s a lot of other stuff that we talk about in the Mastermind too and I’m not saying that because I don’t want to answer your question, Jenia. One, when it comes to reverse engineering, if it’s a good SEO they’re going to be able to find a lot, right? One of the things that you could do would be to use Spider Spanker or some sort of bot blocking stuff and block the Majestic SEO Crawlers and the AH Refs Crawlers and things like that so that nobody can index your links or what’s on your site. The important thing then would be to use those bot blockers on the sites that are linking to you.
In other words, when I was doing a lot of PBN work, I would use bot blockers to block Majestic and AH Refs on the sites, on my PBN sites so that those links wouldn’t get indexed. The inbound links pointing to my money sites wouldn’t get indexed and people wouldn’t be able to see them. Does that make sense? Google will see them, because they’ll show up in your links to your site in search console, but the SEO analysis applications wouldn’t, right? That’s one way you could do it, but again, I don’t use PBNs really at all anymore, so because of that I just … remember guys, we’d talk about using syndication networks and we’d do a shit ton of back linking to the syndication network properties, so people want to start looking out at our different tiers and doing back link analysis on tiers, then they’re likely going to be able to find out what we’re doing, but if they’re just going to look at the money site, they’re not going to see a shit ton of inbound links, or if they do, they’re going to be press release links and syndication network links and drive stack links and stuff like that. Does that make sense?
I don’t really go … I don’t spend a lot of time trying to prevent other people from seeing what I’m doing anymore. I just don’t really worry about it that much, Jenia. “Or are so amazing that no one can’t touch this.” No anybody can be taken down.
Can You Explain The Basics Of How Money Site Integrates When Using Syndication And RYS Academy For Both Local And Affiliate/Ecommerce?
All right, we’re almost out of time guys. Nigel says, “Good day gents, first I want to thank you for the Hump Day Hangout resource. You all are much appreciated.” Plus one that. Okay, he says, “Question, can you explain the basics of how money site integrates when using syndication in RYS Academy for both local and affiliate eCommerce. What I mean specifically is how would you set up the money page? If you can explain this a bit, because honestly the term money site is used so freely in groups I sometimes I feel like the only one not in on the secret.”
Money site just means your primary digital asset. Whatever you use to create revenue, right? So a money site, if you’re doing lead gen, could just be a landing page, right? What I mean by local lead gen. Say your generating leads for a plumber, for example, then your money site could typically be a lead gen style landing page. Somebody lands on it and it’s got a big contact form. Says contact request form and it’s got a big phone number on it and that’s it. That could be a money site. Another money site could be an affiliate site. Could be a blog. I’m sorry, was somebody going to say something? I thought I heard somebody trying to jump in.
Marco: No.
Adam: I don’t think so.
Bradley: Okay. Yeah, a money site just means any website that you own, or that you are generating revenue with. Don’t let that confuse you. As far as syndication RYS for both local and affiliate eCommerce, I’m not sure what you mean unless you’re trying to set up a local aspect on a site as well as an eCommerce or affiliate and again, that’s a little bit of a unique situation and with our limited time right now, I don’t know how I can really unpack that and describe to you a good strategy without knowing a little bit more. I know it can be done, I’m just not sure how to tell you how to set that up without knowing specifically what your objectives are. Does that make sense?
Okay, it says, “Example for local create an article and place a link with offer. Where, how many, suggestion, where it links into syndication, RYS general was more than enough.” Well remember RYS Academy is just basically it’s like a link building method so that you can boost existing properties, right, and the drive files themselves can rank, but syndication networks are just a way of … it’s a content amplification method, right? You publish content to your money site, or your YouTube channel, either one and it syndicates out across your network for content application, excuse me, amplification as well as provide some SEO benefits. Okay? Just keep that in mind. The link with the offer, where and how many? That’s really just going to depend on many different things, but essentially yeah, you create an article and then you can link out to whatever you want. If it’s an affiliate offer, so be it. Okay? Again, I apologize that I can’t give you more specific answer. I would need more details Nigel.
Would You Say That It’s True That The IFTTT + SEO Strategy That You Teach In Semantic Mastery Will Probably Stand The Test Of Time, Not Fall Victim To Any Google Penalties?
All right guys we’re almost out of time. Dee says, “Would you say that it’s true that the IFTTT plus SEO strategies that you teach in Semantic Mastery will probably stand the test of time, not fall victim to any of Google’s penalties?” Well that’s our hope, Dee and I certainly feel confident that it’s not going to become an issue because it has been effective for me since 2012 when I started using this method. It’s only become more effective in pretty much standard op … It’s almost required now to have your footprint. To claim your footprint as a brand. That’s what helps to validate the entity, so I can’t imagine, although I don’t work for Google. I could change tomorrow, it could change six months from now. It could change six years from now, I don’t know, but as it stands right now and the foreseeable future, I don’t see it creating any problems. Okay?
I think we’re done guys.
Adam: Yes.
Marco: Before we go just a second. I listed the resource on the page. It’s called botreports.com and it actually gives you the HT Access code for blocking whatever specific bots you want to block. It’s a really awesome resource.
Bradley: Yup. You got it. Okay guys thanks for everybody being here. Remember Syndication Academy webinar starts in about one minute, well probably two and then we’ll be at Mastermind webinar tomorrow with the new curriculum, so we’ll see you guys there.
Adam: Awesome buddy. Bye everybody.
Hernan: Bye everyone.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 166 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 166
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Click on the video above to watch Episode 166 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/2BQjTCo.
  Announcement
Bradley: Bots.
Adam: Oh, we’re live. All right. This is the fun episode where you watch Adam take notes and Bradley talk about stuff that has nothing to do with Hump Day Hangouts. Just kidding.
Welcome everybody to Hump Day Hangouts and I believe it’s episode 166. Correct me if I’m wrong. I don’t have it up in front of me actually.
Bradley: You are correct sir.
Chris: Yes.
Adam: Before we get into things real quick we’re going to do a quick hello to everybody. Then we’ve got a few special announcements, and then, as usual, we’ll get into the questions, but I’ll start on my left here and see Chris. How’s it going with you?
Chris: Doing good. Got a early rise up tomorrow. 7am airport time and then off to the slopes for some winter action.
Adam: Nice, nice. Outstanding. Hernan how about yourself?
Hernan: Living the life stanman. No, I’m good. I’m good. Excited to be here guys. Excited for what’s coming. We’re going to be with Adam I think it’s early to mention that but we’re going to go to the [inaudible 00:01:00] Live, right Adam?
Adam: Yup.
Hernan: In March. By the end of it. So if you guys want to hand out at some point. We’re going to be doing some networking, we’re going to be doing some good stuff over there sir.
Adam: Yeah definitely. Let us know if you’re going and then if you’re in the area. I think it’s Orlando so we’ll see. We’ll have a little bit of time, can’t guarantee anything right now, but obviously would love to hear from you.
Hernan: Yeah. We’ll have more info as time goes, as we get closer but we’ll be representing Semantic Mastery over there.
Adam: Cool.
Bradley: Represent, represent.
Hernan: Yeah.
Adam: Marco how’s it going man?
Marco: What’s up man? I just got out of the lab with Rob. We’re tearing down right brain, just a little bit. A little part of the algorithm that we found. It’s amazing. It’s amazing the stuff that Google has that’s public and that you can actually manipulate where I constantly back and forth, back and forth. Let’s do this and let’s try that, and what’s this and what’s that and then sometimes even our own users. Not necessarily in our way as reloaded. This was actually from a question in the Cemented Master Mastermind that made us go about 45 minutes into the lab. Okay let’s track this down, let’s see what happened. That was really good. I had fun. That’s my idea of fun. 45 minutes of looking at code.
Adam: Glad you guys are doing that. I’m sure something good is going to end up coming out of this. Bradley, how you doing?
Bradley: I’m good. Happy to be here. Got lots to go through today. We’ve also, just update guys, we’ve got the Syndication Academy Update Webinar Number 18, immediately following Hump Day Hangouts today, so if you’re in Syndication Academy, go check the events tab in Facebook and you should be able to get the URL to it. Okay?
Adam: Awesome. All right a couple quick announcements. We will be sending out some more information about the next two things I’m going to mention. The first one is video lead gen system. Bradley just put the finishing touches on a video email prospecting course that kind of deep dive into that so Bradley you want to tell people just real quick about that?
Bradley: Yeah, we did a really extended webinar. Went damn near three hours in the Mastermind about how to do the video lead gen prospecting system that I’ve been using for years that I really got my start. Started building my agency up using that method. That specific method. It’s a bit time consuming but it works incredibly well for landing clients and it’s still valid and works well today. It actually works even better today because you can embed gifs into the emails now that look like actual videos playing in the email. It’s a click enticer. It’s click bait so-to-speak.
Anyways, we went through three hours of training on how to do it step-by-step and I basically just edited that webinar. Put it into separate modules. Individual lesson videos and sections with notes and all that kind of stuff. We packaged it up and that’s basically it. It’s a very riffle approach instead of a shotgun approach for targeting prospects, but it works incredibly well.
The good news is about 90 percent of it can be outsourced. There is a part of it that should be done by whoever … If you’re a one man agency or solopreneur or whatever, you’re going to want to record the audit videos, or if you’ve got a sales person or something like that, maybe it would be them, but somebody obviously that knows a little bit about whatever service it is that they’re selling, but other than that the rest of everything else can be outsourced and so we’ve had questions a lot recently over the last few weeks about prospecting and how to keep your pipeline full and all that kind of stuff. One way to do it is just to consistently be prospecting. Make it part of your standard operating procedure. Your just normal weekly tasks in your business should be prospecting so that you always keep your pipeline full.
That’s why I think this course was so timely because if you outsource it then you know it gets done, and that way you can keep your pipeline full of leads at all times so that you can cherry pick the best clients, number one and number two you won’t be so desperate when you are talking to the … If you only got five leads for three months, then you try so hard to close all five. Whereas, if you had 10 or 15 leads per week, then you could be a hell of a lot more selective and really, if somebody’s going to give you any resistance, thank you very much, see you later, click. Hang up, move on to the next one.
Adam: Definitely.
Bradley: I think it’s going to be a good course coming out. I think a lot of you guys, about 60 percent of our audience is into local marketing. I think this will help a lot of you to be able to generate some clients, as well as maybe land service providers if you’re selling leads.
Adam: Definitely. Yeah, it’s a good one. Like Bradley said, it can save you a ton of time. It’s going to keep your pipeline full, and it works. I’ve used this stuff too in a couple different industries and this really applies to anyone, which is really cool. You can use this for consulting. You could use this for financial services. You could use this for contractors, and it has a very good response rate, which is why it is the lead gen system using video. Anyways, more on that later. We’ll be telling you guys all about that.
The other thing we wanted to tell you about was Jeffrey Smith. If you missed his SEO boot camp webinar that was, I’m going to get the date wrong, I think it was early December or late November, but that went really well. We had some technical issues the very first time we had him on. He came back, had a webinar, that went great. We got really good feedback. People who hopped in the course loved it. I know Bradley, you said you went through it, or did you go through all of it or parts of it?
Bradley: Not all of it. I’ve been through parts of it. Kind of like what Marco mentioned to me. I just go through and find stuff that I need when it’s pertinent at that particular time. Everything I’ve seen has been so thorough though. It’s training after our own hearts in that its so detailed and he went way over and above and it’s an amazing course.
Adam: Cool. So we’re going to have him back. That will be on Monday. We’re getting stuff set up for that right now, so we’ll be sending out emails about that. Be sure to check that out and we will have a replay available if you can’t make it live on Monday.
Before we get into it I wanted to remind everybody about the charity that we’re supporting throughout January. That’s still going on. We’ve had a lot of really good donations so far. It’s really impressive so first of all, thank you to everyone who’s helped out and then Marco, if you want to tell people, because I know we have people come who aren’t here all the time. If you want to tell them quickly about what the charity is, whose it for?
Marco: Yeah sure. It supplies uniforms and books for kids. We’re targeting first, second and third grade kids. We want to keep them in school. A lot of times the reason why they can’t go to school is simply because they don’t have the supplies, the uniforms or the books. They don’t have shoes. Right? They have to go to school barefoot. Imagine if you’re having … still in 2018 going to school barefoot, man. This is the type of stuff that we’re dealing with. Not only that, the environment that these kids live in. Someone comes knocking at the door, you don’t know who’s coming knocking at your door. They’re living in a place where they’re under lock and key. When they go out they have to go out in groups because they have to run a gauntlet man. Drug dealers, drug users. Just the worst of the worst man, so what we’re trying to do is, I know that education is the key to success. Without an education all you’re doing is you’re going to stay in that poverty cycle because you’re not going to know anything except that which you experience.
So experiencing an education, experiencing the world, experiencing all of the different things that are offered through an education opens your mind to all kinds of possibilities and it lets you know that you’re not useless. That you’re not worthless. Someone is taking the time to tell you you’re actually worth something, which to me, that’s incredible. That’s what we’re trying to do. We’re going into these neighborhoods. We’re trying to get these kids, as many as we can. Right now we’re almost at the 10k mark, which is what had set. 100 kids takes $10,000. We’re almost there so if it’s a dollar, if it’s two dollars, we don’t care. Just go ahead. Please donate. Thank you very much those who have donated already. This is really a really good cause, man.
Adam: Awesome.
Marco: I just hope people will listen and donate and I dropped the link on the event for those who would like to go and take a look at the video and see what it’s all about, more in depth.
Adam: Awesome. Thanks again as Marco said, to everyone who’s donated so far. We appreciate it. When is it? I think we got another week or two right?
Marco: Yeah. We made the cutoff on the 26th so we can go the week of 29th for the supplies. Just before they’re going to school on February 5th, but after that we’re going to keep it open. We’re going to do something else so that when next February comes around we’re ready for even more kids to go to school. We’ll be doing something. We’ll announce it. I’ll talk to you guys and we’ll work it out.
Adam: Sounds good. Awesome. Well if you are new to Semantic Mastery, first off, thank you for joining us on Hump Day Hangouts. A lot of times we get asked, “Where’s a good place for me to start?” Well the Hump Day Hangouts, you’re in the right place so that’s the good place to start. The next step would be the Battle Plan and we’ve got a discount code. I’ll pop that up on the page, but check out the Battle Plan, it’s a solid investment and it is very, very much worth the little amount of money you have to pay for all the information in there.
If you don’t yet have an account over at SerpSpace, go to serpspace.com, you can open up an account for free. Check out the tools there, check out the Done for You services and if you’re really jonesing for some Semantic Mastery information and you just need to see Bradley making a chart or something during the week head over to support.semanticmastery.com and that’s where we put a lot of these common questions that come up, or the more in depth answers where Bradley’s maybe drawing a chart or giving some information, so you can go check that out and get an answer in the middle of the week.
If you’re really ready to take things up and you’re not new maybe to Semantic Mastery, then I highly suggest going to the mastermind.semanticmastery.com. I’ll pop the link on there and if you’re ready to join the Mastermind, that’s the place to be. If you ever have any questions about that, you can contact us at [email protected]. If you have any questions about the Mastermind after looking through the page and seeing if maybe it’s a right fit for you or not, we’d be happy to chat with you.
Bradley: Sweet.
Adam: All right. Anybody else? Any announcements or are we ready to get rolling?
Bradley: No. I’m ready to get in questions. Just one brief thing. The new Mastermind curriculum starts this week. We have our first Mastermind Webinar for 2018 under the new training schedule, which is tomorrow. We’re in the PPC module. I’m actually a bit behind in preparing the presentation and training for tomorrow, but whatever is fine, because I imagine for the next couple weeks it’s going to be a little bit in disarray as we settle into this new training, but we’re going to be doing … AdWords has been updated, the interface has, so we’re going to be doing AdWords for local, as well as for national stuff, which could apply to affiliate campaigns, plus we will be doing AdWords for YouTube for again, local led gen, as well as national lead gen and then also for affiliate stuff and we’re going to be doing some of that for Semantic Mastery for our own channel, for example. Some of that will also be included and then we’ll be doing some Bing ads and also Hernan’s going to be doing some training on Facebook ads. This is all stuff that’s going to be in part of module one, which should last probably about six weeks and so again, I would highly encourage you to come join the Mastermind.
Last thing I want to mention very briefly is, and I say this the beginning of every Hump Day Hangouts go to bradelybenner.com and subscribe and the reason I say that is because I got an email from one of my subscribers today that was replying, and it’s Jenny, and Jenny is always on our Hump Day Hangouts asking questions. I’m not going to read your email to me, Jenny, but the last two lines that you put in the email as a reply to one of my emails about the Mindset series was, “Thanks for kicking my ass today, sir. May I have another?” That’s awesome. I get some replies from some of my subscribers because it’s just about mindset stuff and I highly recommend that you go check it out. At least I know it helps me to be able to write those.
By the way, I started crossfit training as a coach every single day this week. This week is when I started. I was supposed to start last week but the extreme cold prevented me from doing it, so I haven’t been able to write an email every morning, but I’m trying to squeeze it in when I can. Like today, I got the email written right after I got back from the crossfit gym. Just to let you guys know, I’m trying to write every single day. I’ve got about 40 emails in the series now. Go subscribe, check it out. If you don’t like it, just unsubscribe. Okay? With that said, let’s get into it.
Okay you guys. Let me know if everything’s coming through okay?
Adam: Yup.
What Are Your Recommended Frequency And Topics On Press Releases?
Bradley: Sweet. Okay, Harold’s up first. He says, “Hello everybody, thank you so much for giving us this space so we can ask our questions.” You’re welcome Harold. “Mine is, how often should I get press releases and what are some good topics?”
Well the frequency is really up to you. The nice thing about press releases is whenever a press release is picked up and distributed, it gets picked up by usually hundreds of websites so it’s a kind of a natural occurrence to get a bunch of links back from a press release, because companies all the time are announcing news and it’s a natural type thing. It’s traditional. It’s normal and so you can be a bit aggressive with press releases. I know I usually do them about once every two weeks. That’s usually the speed with which I do it, until I get the results that I’m looking to achieve, which is typically to rank in the three pack. Sometimes it’s organic stuff, it depends, but for the most part I’m trying to rank in the Maps pack and usually , just do them about every two weeks.
However, I know Rob, for example, the co-creator of RYS Reloaded with Marco, he just hammers the shit out of sites with press release, after press release, after press release and he’s able to get results so I don’t think there’s much of a velocity issue. Again, I do it about every two weeks, but I know that it’s been done a lot more than that. The frequency a lot higher than that and it hasn’t caused any issues. Marco, do you have a comment on that at all?
Marco: Yeah, as a matter of fact, I haven’t seen it. Like you said, we just bang one right after another and we stack them the right way going after different URLs. Now we have another press release service that has even more publication sites so that’s a really good mix. It’s really good to mix them up. One of them gives us embeds, which is even better for us and so it’s a lot of good things that you could do and a lot of nasty things that you can do with press releases.
Bradley: Yeah. All right, and as far as good topics, Harold, all right, so there’s a couple of things I want to mention here about topics. One, pretty much anything can be turned into a press release. Any sort of company news, any sort of seasonal changes, sales, specials, new products, new services. Anything at all can really be worthy of a news release to be written. What I’ve been doing for the most part is we published press releases anytime a customer review has been received by one of my lead gen sites or one of my contractor, client sites, excuse me. That’s another reason to publish a press release is because you’re announcing the glowing testimonial review that you just received, right? That’s just another example and I like using that method because it encourages the business owners to solicit reviews from their customers and then every time they get a review, I get notified and I go publish a press release for it and I get to bill them for it, and they get to puff out their chest and say, “Look at me, look at how awesome we are.”
I’ve been using that method. In fact, that’s our front end service on our new agency. It’s doing basically reputation. It’s a combination of video marketing, reputation marketing and PR marketing. It’s a combination of those three and that’s our front end service. It’s a very, very powerful way.
Also, any time you publish a blog post typically you could do that. Now, the last thing I want to mention about that is if you’ve got a good writer, a PR writer that you work with, a good PR writer will typically be able to create an angle out of just about anything. So an angel or a news hook out of just about anything. The other option would be to use the press release writers from the distribution service that you’re using.
For example in Serpspace, we don’t even allow manually submitted PRs anymore, I don’t think. I think we just have our net distribution service or network writers write them, because they know what the editorial guidelines are and a lot of those distribution service writers, right, that will provide as just an add on service, the press release to be written. It’s usually about $30 or so or something like that and it ranges between $30 to $45, somewhere in that range, but a lot of times, all they need is just a handful of small details and then they’ll create the news hook, because they know what they’re distribution network is looking for, if that makes sense?
A lot of times all I’ll do is just list who, what, when, where and then a quote from a company executive or in the case of using a review, I just quote the review, whatever the customer review text was that’s the quote. Does that make sense? That’s all we do and it’s very, very simple and I love it because it takes the content marketing side of things off my shoulders. We still have bloggers that do the curating and stuff, but I don’t have to think about so many content ideas for press releases anymore. We just say, “Hey go get another review. As soon as you get a review, let me know. We’ll publish a press release” and boom it’s done.
By the way, just to let you guys know, I had been doing that myself for my clients for my own agency every month. I would spend about two days at the beginning of the month. I still have been generating client reports and there’s a reason why I do that, because I typically, once I generate client reports and I send the reports to the clients I also include a brief breakdown of what the reports are showing in my own voice and sometimes I record a screen cast video and send that to them with an overview of what I’m seeing for the month and some new opportunities that have arisen and I’ve got a really close relationship with my clients so because of that, I don’t outsource the client reporting part of it, but I had been generating the review commercials, which is a David Sprague. Every month, this is just an add on service I added to most of my clients. I would generate a review commercial from a new review that they received within the last month and then publish the video, distribute it across my network. My syndication networks typically ranks the video, but if it doesn’t then I end up with a press release anyways.
I had been doing all of that myself for the last six or seven months since I’ve really started playing with this strategy. One of my virtual assistants is in the UK. She’s been blogging for me for, I’d say at least four years. She’s great. She reached out to me around the turn of year and said, “Hey, I’m looking for more work and we’ve been working together for years. Would you have anything else you wanted me to do?” And I was like, “Oh, perfect. I’ve been meaning to unload this work, now that I know this is a viable strategy and it’s something I’m going to do.”
The reason I’m telling you this guys, is because I want to let you know, I struggle too with doing shit that I’m not supposed to be doing. For example, taking two days at the beginning of every month to generate these review videos and order the press releases. It was something that could have been outsources three or four months ago once I really knew that it was going to be something that I was going to carry on or be a continuing service, however, I never took the time to create the process docs. I get up on my soapbox all the time and preach to you guys about outsourcing stuff, yet there are processes in my business that I still have not outsourced, and it’s just because of a lack of time, or really a lack of desire for doing it. For creating the process training for that process and what it comes down to typically is just not wanting to do it because it sucks. It’s boring work. It’s tedious and often times I’m so freaking busy with all the work that I’m trying to fulfill that I feel like I don’t have the time to create process docs about the work that I need to fulfill. If that makes sense? So it’s a catch 22. Right?
Because she gave me a reason, Michelle did, my VA. She gave me a reason and because I’ve got so much work on my plate right now for this new Mastermind training curriculum, I knew at the beginning of every month this year, I don’t want to spend two days generating reports and also the review commercials and ordering the press releases and all that stuff. I don’t want to do all that. So I spent the first two days of this week creating the training process. The training videos, the written procedures, which are in Google docs and all that and I sent that to her yesterday and she’s now going to take over it for me and guess what. I never have to fucking do it again.
The reason I went through all of that is just to let you know that this is all stuff that can be outsourced guys and I highly recommend, sometimes I need to remind myself of some of my own advice, and this is something I should have done four or five months ago, and I just finally got it done and I can tell you what a weight, a load has been lifted off my shoulders because now I’m not going to dread the beginning of the month every month because it’s going to eat up two days, if that makes sense. So guys, if you take anything away from that at all, it’s that if you’ve got stuff in your business that makes your stomach turn sometimes because you have to do it and every time it comes up it makes your stomach turn, that’s the shit you need to outsource first. Honestly, that’s the stuff, the stuff you don’t like to do or you hate to do, that’s the stuff that you should absolutely, as much as it’s going to be painful and tedious to do, but create process docs for how to do all that, and then hire that shit out so that you don’t have to do that anymore.
Again, we get into this business not because we want another job, right? We want freedom and we want to enjoy it and so sometimes there’s obviously going to be stuff in everyone’s business that has to done, that’s not enjoyable. Outsource it. If you create the exact process for how to do it, you can outsource anything. This was not a pitch for Outsource KingPin, but we do have a training product that specifically teaches the methods for how to do exactly what I just described and it’s called Outsource Kingpin. Check that out. I know that was a long winded answer and I’m sorry Harold, but I just wanted to share with you guys that even I struggle with not following my own advice at times, but outsource as much as you can.
Anybody want to comment on that before I move on?
Chris: I agree with you Bradley.
How Does Google View Directory Sites In Terms Of SEO?
Bradley: Okay. Good enough. Thank you. Juan says, “Hello lovely people and thanks for having me. Are directory site’s viewed by Google as good or bad for SEO?” I think Juan, this is going to be not anything based in absolute data for me anymore, as it is just more of opinion or assumption, but I’d like to get some opinions of the other guys. I believe it has more to do with the directory itself then just a blanket statement.
For example, I know they say reciprocal links are bad, but I’ve seen many cases where reciprocal links actually are still very beneficial and I know a lot of low end directories that are really spammy, will require a reciprocal link, those are the ones that I would suspect are not good, but there’s a lot of good other directories that are good.
For example, Yelp is a directory site right? It’s a local or it’s a business directory site, but it is a directory site. We all know that’s a good link, but then obviously if it’s some obscure directory out there that is just … and they’re all requiring reciprocal links and stuff like that, then I would say no. I think it would be more about selective then just a blanket statement. I think it depends on the directory itself. What do you guys say?
Chris: Yeah, I totally agree. I totally agree with you Bradley. The fact that on some directories you need to think about this in terms of what kind of value can you get from the directory, right? As well as what kind of value can you get from the reciprocal link, because if it is let’s say that you’re doing, I don’t know SEO for a doctor, and then you can get the doctor, put it in directory for doctor’s and even further for local doctors that would actually, could help you bring in some profit. Right? Even further if the directory is ranking in Google. Paid directories sometimes work as well because just being paid, even if it’s $5 or $10 for a lifetime link, usually work because they weed out 99 percent of spammy links so have that in mind. Some of them are really, really high authority so I would say that it would be on a case by case basis.
Some people would say that, for example, blog comments will be bad for SEO and that’s not entirely true.
Bradley: That’s right.
Chris: If you make a really thoughtful blog comment on a highly relevant publication or blog, it can blow your website away, right? It can really help you so I think it’s a case by case basis. If you’re on GSA’s spamming blog post or spamming directories, which you could definitely do, just do it as far away as possible from your clients or your own website, but if it’s a manual placement from a website that you can get value from and value meaning either authority or traffic, I would say go ahead and do it.
Bradley: Good advice. Marco?
Chris: No I think you guys covered it perfect.
What Is The Best Way To Indexing One Million Pages A Day?
Bradley: Beautiful. Fabian. What’s up Fabian? He says, “I want to index about 1,000,000 pages a day.” Wow. Okay. “So I need a very scalable solution. How would you do this using IFTTT and Plus Twitter. If yes, how often can I post the tweets that my account won’t be shut down? Should I create several accounts and spread my posts on them? Thanks a lot.”
Yeah, I don’t think you would want to do a million tweets per day in one Twitter account. I don’t think that’s a good idea. You probably need a hell of a lot of Twitter accounts to be able to accomplish a million tweets per day. We have an indexing service in Service Space. I don’t know if that amount of links would be a scalable option. There is one service that I can mention for mass volume that I know my, one of our link building director, he basically pointed it out a while ago. Now it’s been probably a year and a half since he mentioned this to me, I know I still use it though, but it’s called Express Indexer. Let me see if I can …
Hernan: Yeah, Bradley.
Bradley: Go ahead.
Hernan: I talked to [Debbie 00:28:48] already about this because I had seen this question come up. I actually saw it on Facebook.
Bradley: Okay.
Hernan: And he said, “No, it’s not working.”
Bradley: Okay.
Hernan: As it used to. He said that he’s trying to find a way around it. He’s still working on it because we had to shut down the indexing service in Serpspace actually.
Bradley: Oh did we? I didn’t even know that.
Hernan: Yeah, we had to shut it down because it just wasn’t indexing the way that it should. This option IFTTT to Twitter is not scalable because you’re going to need, for a million pages, what a hundred thousand profiles to push 10 tweets a day, 20 so that’s how you have to look at it. You can’t get away with more than 10 or 20, 20 tweets a day actually is pushing it because you’d have to scale up to 20. You can’t start at 20. You’ll get banned now.
Bradley: Yeah.
Hernan: In Twitter. So I don’t have a solution. You don’t want to submit a million pages to the Google URL submitter, because you’ll trigger the captcha and so I don’t have an answer for this other than what we were using isn’t working at this level.
Bradley: Yeah. Well good. Thanks for chiming in. That’s a good question Fabian. I’m sorry I don’t have a better answer for you. Apologize.
What Are The Different Ways Of Indexing Local Citations?
Okay, so Shripad, I guess. Forgive me if I mispronounce that. He says, “What are the different ways to index local citations?”
Well indexers work. Typically that’s what I do. For example, when I order citations, whenever I get the citation report back, I just open up the spreadsheet. Copy all the citation URLs and then just submit them to the indexer. I usually submit them to multiple indexers. That’s all I do. That’s all you need to do. Okay?
Some citations, if you try to let them index naturally, sometimes it takes forever for citations to index naturally, that’s why I typically, as soon as I get a citation report guys, I’ll just go copy them and submit them to at least two indexing services to try to speed that up a little bit.
mbedding Maps – MyMaps Or GMB Map Page
All right. RL Sanders, “Hey guys, as always thank you for what you do. When you guys talk about embedding maps are you talking about my maps or the GMB map page?”
Both, RL. Both. I don’t mean embed both at the same time. I haven’t really tested with that, but I just mean you can do an embed run with the My Maps and then do another embed run with the GMB maps page. I’ll be a hundred percent honest with you, even though I know it’s super powerful, the My Maps thing, I don’t do a lot of that. I don’t set those up typically. If I get it back from a drive stack then I’ll do an embed blast with that through MAPS Powerhouse, but I don’t do, when I’m working on client stuff myself, I typically don’t do the My Maps. I just end up doing all the GMB stuff, but the My Maps are very, very powerful and what’s great about the My Maps guys is you can squeeze them, basically do follow links in and there’s a whole lot of ninja stuff that you can do. Marco teaches an RYS Academy that I just don’t have the time to do it or I would do more of it, but fortunately we have a [jessen 00:32:12] who can build them for us.
Can You Share Any Tips For Finding Local SEO Clients?
“Also, can you repost the link for Marco’s charity?” Yes. He posted it already, I believe. RL’s another question. He says, “Can you share any tips for finding local SEO clients? I need a few recurring payments to get the ball rolling. Any tips would be appreciated. Thanks.”
Yeah, look, I don’t know if I want to share this on … Well okay, RL, let me just say this. There’s one method that … no I’m not going to share that here. What I’m going to say is select a niche, RL. Right? Select a niche that you want, an industry that you prefer to work in or that you know that you may already have some experience in, whatever. Something that you’re familiar with or that you have a genuine interest in so that it makes it feel like not so much like work. Then start targeting those clients. Craft a very specific message. Again, we talk about the video lead gen system, which is going to be the product that we’re going to release in about two weeks. You could use that very specifically for finding and prospecting local SEO clients. Finding the clients isn’t that difficult, it’s the prospecting. Right? Finding prospects isn’t hard. You can use scrapers, there’s lot of tools out there. You can hire VA’s to do that kind of stuff, whatever. That’s not really the difficult part.
The hard part is starting the conversation with them. I found that even sales isn’t that difficult. The hardest part is starting the conversation from a position where they’re willing to receive the message and I found the video email is a fantastic way to start that conversation. To initiate that conversation. Break the ice and lower the defenses a bit and get the conversation started because you can position yourself as an expert and show them beyond a shadow of a doubt that you know what they hell you’re doing, whereas 99 percent of anybody else that’s contacted them about marketing services isn’t going to do that, and that’s what makes you stand out.
I would recommend that you pick that up when we release it in a few weeks. Obviously if you’re in the Mastermind RL, we cover that in there. That’s all included, but we did also cover a very specific … By the way, the method that I just said I’m not going to reveal right here is in that course that will be released in about two weeks or whatever. Just keep that in mind guys. It’s a very specific method for finding video SEO clients. Well for finding local clients period, but it’s a very specific way, using YouTube to find those clients and it works like crazy. Okay?
Anyways, I have to tease you guys with that a little bit, because I can’t reveal it here. It’s in the course. Come to the Mastermind though and I’ll share it with you.
What Are Your Recommendations On InMotion Hosting All Domains In One Cpanel Account?
Ajay says, “Two questions. I have a hosting account with In Motion Hosting.” Okay. “I just realized they might be hosting all my websites, domains, as add on domains under the same C-Panel account. What is your recommendation?”
Yeah, that’s how they do it, Ajay. When you have a shared hosting account that’s how it works. Every time you create an add on domain, it’s really like a sub-domain of your whatever the IP or C-Panel was set up as. It doesn’t matter. You can still configure your sites to all resolve to the exact, to whatever domain it is that you’ve added, but that’s just how it works in C-Panel. Okay? That’s not an issue.
Are There Any Benefits Of Sub Folders In Terms Of Link Juice?
“Number two, I had read an article recently about the advantages of sub-directories for link juice over sub-domains. The following link is … “
Guys we need to probably create a … somebody wants to make a note of this, a frequently asked question about this because we get this question a lot.
Yes, sub-domain folders apparently through a lot of testing, not so much my own, but from other people’s testing I do understand that there’s supposed to be a slight SEO advantage of doing multiple sites in sub-directories as opposed to on sub-domains, but we have repeatedly, or we’ve held our position on this for many years now, which is that sub-domains in my opinion is a superior method. There may be a slight SEO benefit to doing sub-directories over sub-domains. That’s fine. I get that. The problem with that is every single site that’s in a sub-directory is subordinate to the root domain, which means that if the root domain catches a penalty or if any of the subordinate sites in the sub-folders or sub-directories catch a penalty, it will penalize the entire domain and all of the other sibling sub-directories. Does that make sense?
The problem is it’s a penalty that would be leveled to basically the root, which would damage everything. It would be applied to everything domain wide, however, if you do a sub-domain, then in Google’s eyes, each sub-domain site is considered a separate entity. Right? A separate website and so when I talk about using sub-domains, it’s a way to offer or provide a level of protection for every individual site. The trick with that is to make sure that you keep the root clean and don’t do anything spammy to the root, because just as we talked about with the sub-directories, if the root was to catch a penalty or any of the sub-directories catch a penalty, it would apply to the root, and therefore tank all the rest of the sites. If you catch a penalty on the root domain with sub-domain sites, all the sub-domain sites will be affected as well because it is a domain wide penalty, but if you get a penalty on a sub-domain site, then it only applies to that sub-domain. Your root would still remain intact and your other sibling sub-domains would also remain untouched, unaffected.
There’s a reason why we do it that way and it’s to mitigate risk, to reduce potential catastrophic failure of all your sites if you were to catch a penalty. That’s why we do it that way. Okay? I don’t suspect you guys have anything to add to that, do you?
Adam: No, you nailed it.
Bradley: All right cool. Great question though Ajay. That was a really good question. We get that often, but guys, like I said, we should probably just make a frequently asked question out of that one.
Did You Eventually Charge More As The Company Grew Or Did You Keep The Rate The Same?
Mohammed, what’s up buddy? He’s recently joined the Mastermind and he’s been incredibly active in there. I saw your question Mohammed about local stuff in there. We’re going to cover that slightly tomorrow in the Mastermind as well. So keep that in mind.
“Hey guys have you ever worked with a small company that grew because of your marketing?” Yes, my BB’s Tree Guys. “Did you eventually charge more as the company grew or do you keep the rate the same?” Well Mohammed, that’s a great question by the way. Yes, I always … Well let me rephrase, if I add additionally marketing services I always increase. I don’t necessarily increase the rate, but because I’m adding more services I bill them more. Does that make sense?
To answer your question. For example, I just had a client call on Monday. A client of mine that I’ve had for, well shit, she was one of my first clients and it’s not 2018 and I opened my agency in March of 2012. So almost six years she’s been a client of mine. She called because she’s been ranked at the top of Maps for six freaking years and she, like often happens with a lot of clients, they tend to forget why they’re getting leads on line. Especially when it’s been six years, right? You guys would be absolutely ashamed if you knew what I was charging this lady, because again, it was one of my very first clients and it was such a small amount of money per month. I’ll tell you what it is. It’s $250 a month is what she’s paying me and she’s been ranked at the top of Maps for six freaking years, but she has never wanted to do any additional marketing services.
I have pitched her a least a dozen times on different types of marketing services. Press releases. PR marketing, video marketing. All this other kind of stuff and she never wants to do a damn thing. On Monday, we scheduled a call for Monday, I guess actually it was last Friday, anyways, we scheduled a call from two months ago and we got on the phone and she was like, “I need to know what you’ve been doing. I just really want to know if it’s worth me still spending $250 a month.” I almost laughed at her. I told her, I was like, “Listen, you were one of my first clients. You’re on a rate that is so much lower. That is less than half what I typically charge any client, even just to speak to them basically and I’ve left you at that because we’ve had you ranked, you’ve been receiving good results. I’ve pitched you on other marketing services. You don’t want to do any of it. Look, if you want to cancel that’s fine, but I don’t understand after six years of getting results.”
Anyways, it was just this long basically me having to convince her not to cancel services with me, when honestly, I should have just let her freaking cancel. I should have just said, “Hey, if you don’t think $250 is worth you being number one in Google and have been for six years, please feel free to cancel. See how you do in six months.” You know what I mean?
Chris: She’s costing you money.
Bradley: Huh?
Chris: She’s costing you money.
Bradley: Probably, but my point with that was that I have clients that have been grandfathered into specific rates that I have not raised. I probably could, but I haven’t. If they ask me for additional marketing services, then I will price those accordingly based upon my current rates, but whatever I have been charging them guys, I will leave it as is. But again, this is going to be different. Marco, I’m sure, does stuff different. I’m sure Hernan does stuff differently. Adam does stuff differently.
Personally, I don’t charge more for existing clients for existing services. I just charge more for new services as they add them. What are your opinions guys?
Chris: Yeah, this is actually a good question. I think it’s a case by case basis. I usually don’t, as you were saying, I usually don’t … unless I have some fixed costs that needs abating. You know how we raise our BA salaries once in whatever. We try to do that for BA’s.
Bradley: Yup.
Chris: If that’s the case, then I would raise it slightly. Just to update the costs, but I don’t do it, not because they’re getting more clients because of what I’m doing I won’t do it. That’s why I really like half retainer, half revenue share agreements. Revenue share could be whatever. It could be on a sales basis, it could be on a lead basis. If they are paying you, for example, x amount of money on retainer, we can be a little bit lower since you’re getting some revenue share. There is no cap to the amount of money that you can make and at the end of the day you will be motivated to work more for the guys, right? Because if they are making more money, you’re making more money, we’re all happy. If it’s activity based, meaning blog posts, et cetera, et cetera. Unless they increase the amount of activity, I don’t charge them more for it.
Sometimes, as a business grows, this is the good news, is that, as a business grows, as Bradley was saying, they will require more, hopefully they will require more service from you and that’s a completely different story, right?
Bradley: Right. Anybody else?
Hernan: I charge high enough from the beginning so that it’ll be awhile before I decide to raise my rates, but yes, I definitely do if year over year, you can show growth that can be attributed to your efforts. If you can show growth at that level, right? 10, 20, 30 percent, whatever it is, then I would raise my rates accordingly and then you’re going to get a lot of push back. You’re going to get a lot of no’s, get a lot of people that’ll just walk away and that’s all good and well. I have one specific company that I did a bunch of AdWords for and it was a million dollar account and we had it humming. We had it to the point where they were making just so much stinking money that I told them that I want more money and they decided to go with what they had in house and try to keep it that way, but 18 months later they contacted me again and said, could you come and work on our AdWords again. This is after they told me that they longer needed me, but I was at a point in my career, my life and my on line business where I could tell them, “Hell no. I don’t need a client like you.”
The thing is you have to weigh whether it’s worth raising the rates, how much it is that you’re charging from the beginning. If you price yourself right, if you know what you’re worth and you know what you’re going to be worth to that company, then you’ll be charging the correct price right at the beginning so you should know what you’re worth rather than worrying about what it is that you’re bringing to the client. The client should just say yes to you with whatever it is that you have because you’re producing.
Bradley: Yeah. Lastly on that Mohammed, when you said like BB’s Tree Guys. Yeah, but remember with the Tree, especially with the one contractor that I’ve really, really expanded his business, that’s a revenue share model, just like what Hernan was mentioning. I cover all the costs of expanding any marketing services. I build all the infrastructure at my expense and then I just get a cut of every job that gets closed. Again, with that, when you’re selling leads or you’re on a revenue or equity share model, then its unlimited scalability in that I don’t charge them anymore, it’s the same rate. I get 10 percent of any job that closes. Whatever the contract price is, I get 10 percent of that and that’s been that way with this contractor for four or going on five years now. Again, there’s no change in rate, but as I continue to build more and more sites and we cover more and more territory, we generate more and more leads and therefore, I make more and more money. Right?
Is It True That Google Will Penalize A Review/Product Type Rich Snippet That Is Placed On The Homepage?
Okay, I’m just going to call you Steve. What’s up buddy? He says, “Hey guys, I remember I read somewhere that putting a review product type rich snippet data on your home page instead of an organization webpage article type is not good, because Google will penalize you somehow. I mean a review product type schema, which shows those review stars below your listing in the Serps for better click through rate. Is this true or just gossip?”
Well first of all, if you’re adding schema for review stars, just for the sake of getting review stars, then yes, that structured data spam, don’t do it. You would probably get away with it for some time, but it’s likely that eventually you’ll get caught and you can get a manual spam action for that in search console, so don’t do that.
Now, if you actually have products, I don’t know because I don’t do eCommerce, but product review or product stuff, I don’t do that kind of stuff so I don’t know if there is some law or rule, not law, excuse, but some rule or best practice that states that you’re not supposed to have product reviews on your homepage. I don’t think that that’s the case though. Anybody have an answer for that? Okay.
If you do product stuff, if you have products, you sell products, for example, if it’s a product review site and the homepage has got a blog roll on it and there’s product reviews, I don’t think that that would cause a penalty because that’s a valid site right? When you’re spamming schema or structured data specifically to gain search right? Which would be like adding review stars to a site that has no business having review stars, then yes, that can be a problem so don’t do that. All right?
Is There Any Good Up-To-Date Google Adwords Course You Would Recommend?
“A short second question please. Is there any good, up-to-date AdWords course you would recommend?” Yeah, well first of all, we have Local Kingpin, but it needs to be updated because the AdWords interface has changed so much and so what I’m going to recommend is that you join Semantic Mastery Mastermind because we’re covering PPC and AdWords this month in depth. That’s going to packaged up like it’s a separate course, but we’re not selling it outside of the Mastermind. That’s how we’re going to be doing the new Mastermind this year. Every single module is basically going to be like a separate stand-alone course. They’re all going to piece together because they’re all going to be building out the same businesses, but, like this is the PPC module, so it will get packaged up into its own basically course, but only way to get it is to be in the Mastermind.
That said, the AdWords training that I learned from was Perry Marshall’s training and it was really good. Again, that was almost two years ago now though. Yeah, that was probably two years ago now so I don’t know if he’s got updated training. I’m assuming he does and that’s good training too. Okay? I would say our training because we’re current as far as we’re going to be doing all types of AdWords stuff. Google search, PPC, YouTube PPC, remarketing, maybe some display network although I’m assuming we’re going to hold that off until we do the remarketing module and that’s a separate module all together. We’ll also be doing Bing, PPC, and Hernan will be training on some Facebook PPC stuff. That’s what I would recommend is you get in there, because it will be a much more well rounded training then just buying an AdWords course alone, if that makes sense? All right.
Do You Use Any Plugins In Blocking Web Spiders?
Jenia, there he is. This is one that I was just talking about. Replied to my email. What’s up buddy? He says, “Good afternoon gentlemen, I have a question about blocking spiders. Do you use any plug-ins like Spider Spanker or anything else like that?” I don’t anymore, Jenia. I used to do all of that when I was running a lot of PBN’s and stuff, but I don’t do that anymore. I don’t even use that plug-in at all anymore.
“Is there a good way to prevent competition from reverse engineering your SEO efforts?” As far as blocking spiders, first of all, you do that through HT access. Can you do that in robots.text too? I can’t remember.
Hernan: You can but it’s always better to block them through HT Access.
Bradley: Yeah.
Hernan: Because robots are directives that the robots can or may or may not follow. Now when you’re blocking them through HT Access, the hosting is not even serving them the webpage. You know what I’m saying?
Bradley: Right. Yup.
Marco: Yeah that’s absolutely right. HT Access and you block everything except the bot that you want in there and that’s how you protect yourself except that the bot, the coders are smart enough to always change the user agent, and they’re constantly updating and so there’s a website and I’ll have to go and dig through my stuff, but there’s a website that constantly updates the bot that you should be blocking. I’ll see if I can find it and post it in here so that you can use that. They update every 30 days. Every 60 days or so with new bot that you should block and user agents, but definitely HT Access. No plug-ins.
Does Blocking Web Spiders A Good Way To Prevent Competition From Reverse Engineering Your SEO Efforts?
Bradley: Yeah. Okay, we’re going to try to run through guys because we’ve only got a couple questions left and we’re almost out of time and I want to get to them. It looks like we really only got like two, three questions left. Jenia, he says, “Is there a good way to prevent competition from reverse engineering your SEO efforts?”
There’s some things that you can do, Jenia. For example, we talk about in the Mastermind how to use tag pages, well canonicals period. Very strategically, which will hide, will mask your efforts from prying eyes so-to-speak. Canonicals are a great way to do that, but there’s a lot of other stuff that we talk about in the Mastermind too and I’m not saying that because I don’t want to answer your question, Jenia. One, when it comes to reverse engineering, if it’s a good SEO they’re going to be able to find a lot, right? One of the things that you could do would be to use Spider Spanker or some sort of bot blocking stuff and block the Majestic SEO Crawlers and the AH Refs Crawlers and things like that so that nobody can index your links or what’s on your site. The important thing then would be to use those bot blockers on the sites that are linking to you.
In other words, when I was doing a lot of PBN work, I would use bot blockers to block Majestic and AH Refs on the sites, on my PBN sites so that those links wouldn’t get indexed. The inbound links pointing to my money sites wouldn’t get indexed and people wouldn’t be able to see them. Does that make sense? Google will see them, because they’ll show up in your links to your site in search console, but the SEO analysis applications wouldn’t, right? That’s one way you could do it, but again, I don’t use PBNs really at all anymore, so because of that I just … remember guys, we’d talk about using syndication networks and we’d do a shit ton of back linking to the syndication network properties, so people want to start looking out at our different tiers and doing back link analysis on tiers, then they’re likely going to be able to find out what we’re doing, but if they’re just going to look at the money site, they’re not going to see a shit ton of inbound links, or if they do, they’re going to be press release links and syndication network links and drive stack links and stuff like that. Does that make sense?
I don’t really go … I don’t spend a lot of time trying to prevent other people from seeing what I’m doing anymore. I just don’t really worry about it that much, Jenia. “Or are so amazing that no one can’t touch this.” No anybody can be taken down.
Can You Explain The Basics Of How Money Site Integrates When Using Syndication And RYS Academy For Both Local And Affiliate/Ecommerce?
All right, we’re almost out of time guys. Nigel says, “Good day gents, first I want to thank you for the Hump Day Hangout resource. You all are much appreciated.” Plus one that. Okay, he says, “Question, can you explain the basics of how money site integrates when using syndication in RYS Academy for both local and affiliate eCommerce. What I mean specifically is how would you set up the money page? If you can explain this a bit, because honestly the term money site is used so freely in groups I sometimes I feel like the only one not in on the secret.”
Money site just means your primary digital asset. Whatever you use to create revenue, right? So a money site, if you’re doing lead gen, could just be a landing page, right? What I mean by local lead gen. Say your generating leads for a plumber, for example, then your money site could typically be a lead gen style landing page. Somebody lands on it and it’s got a big contact form. Says contact request form and it’s got a big phone number on it and that’s it. That could be a money site. Another money site could be an affiliate site. Could be a blog. I’m sorry, was somebody going to say something? I thought I heard somebody trying to jump in.
Marco: No.
Adam: I don’t think so.
Bradley: Okay. Yeah, a money site just means any website that you own, or that you are generating revenue with. Don’t let that confuse you. As far as syndication RYS for both local and affiliate eCommerce, I’m not sure what you mean unless you’re trying to set up a local aspect on a site as well as an eCommerce or affiliate and again, that’s a little bit of a unique situation and with our limited time right now, I don’t know how I can really unpack that and describe to you a good strategy without knowing a little bit more. I know it can be done, I’m just not sure how to tell you how to set that up without knowing specifically what your objectives are. Does that make sense?
Okay, it says, “Example for local create an article and place a link with offer. Where, how many, suggestion, where it links into syndication, RYS general was more than enough.” Well remember RYS Academy is just basically it’s like a link building method so that you can boost existing properties, right, and the drive files themselves can rank, but syndication networks are just a way of … it’s a content amplification method, right? You publish content to your money site, or your YouTube channel, either one and it syndicates out across your network for content application, excuse me, amplification as well as provide some SEO benefits. Okay? Just keep that in mind. The link with the offer, where and how many? That’s really just going to depend on many different things, but essentially yeah, you create an article and then you can link out to whatever you want. If it’s an affiliate offer, so be it. Okay? Again, I apologize that I can’t give you more specific answer. I would need more details Nigel.
Would You Say That It’s True That The IFTTT + SEO Strategy That You Teach In Semantic Mastery Will Probably Stand The Test Of Time, Not Fall Victim To Any Google Penalties?
All right guys we’re almost out of time. Dee says, “Would you say that it’s true that the IFTTT plus SEO strategies that you teach in Semantic Mastery will probably stand the test of time, not fall victim to any of Google’s penalties?” Well that’s our hope, Dee and I certainly feel confident that it’s not going to become an issue because it has been effective for me since 2012 when I started using this method. It’s only become more effective in pretty much standard op … It’s almost required now to have your footprint. To claim your footprint as a brand. That’s what helps to validate the entity, so I can’t imagine, although I don’t work for Google. I could change tomorrow, it could change six months from now. It could change six years from now, I don’t know, but as it stands right now and the foreseeable future, I don’t see it creating any problems. Okay?
I think we’re done guys.
Adam: Yes.
Marco: Before we go just a second. I listed the resource on the page. It’s called botreports.com and it actually gives you the HT Access code for blocking whatever specific bots you want to block. It’s a really awesome resource.
Bradley: Yup. You got it. Okay guys thanks for everybody being here. Remember Syndication Academy webinar starts in about one minute, well probably two and then we’ll be at Mastermind webinar tomorrow with the new curriculum, so we’ll see you guys there.
Adam: Awesome buddy. Bye everybody.
Hernan: Bye everyone.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 166 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 166
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Click on the video above to watch Episode 166 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/2BQjTCo.
  Announcement
Bradley: Bots.
Adam: Oh, we’re live. All right. This is the fun episode where you watch Adam take notes and Bradley talk about stuff that has nothing to do with Hump Day Hangouts. Just kidding.
Welcome everybody to Hump Day Hangouts and I believe it’s episode 166. Correct me if I’m wrong. I don’t have it up in front of me actually.
Bradley: You are correct sir.
Chris: Yes.
Adam: Before we get into things real quick we’re going to do a quick hello to everybody. Then we’ve got a few special announcements, and then, as usual, we’ll get into the questions, but I’ll start on my left here and see Chris. How’s it going with you?
Chris: Doing good. Got a early rise up tomorrow. 7am airport time and then off to the slopes for some winter action.
Adam: Nice, nice. Outstanding. Hernan how about yourself?
Hernan: Living the life stanman. No, I’m good. I’m good. Excited to be here guys. Excited for what’s coming. We’re going to be with Adam I think it’s early to mention that but we’re going to go to the [inaudible 00:01:00] Live, right Adam?
Adam: Yup.
Hernan: In March. By the end of it. So if you guys want to hand out at some point. We’re going to be doing some networking, we’re going to be doing some good stuff over there sir.
Adam: Yeah definitely. Let us know if you’re going and then if you’re in the area. I think it’s Orlando so we’ll see. We’ll have a little bit of time, can’t guarantee anything right now, but obviously would love to hear from you.
Hernan: Yeah. We’ll have more info as time goes, as we get closer but we’ll be representing Semantic Mastery over there.
Adam: Cool.
Bradley: Represent, represent.
Hernan: Yeah.
Adam: Marco how’s it going man?
Marco: What’s up man? I just got out of the lab with Rob. We’re tearing down right brain, just a little bit. A little part of the algorithm that we found. It’s amazing. It’s amazing the stuff that Google has that’s public and that you can actually manipulate where I constantly back and forth, back and forth. Let’s do this and let’s try that, and what’s this and what’s that and then sometimes even our own users. Not necessarily in our way as reloaded. This was actually from a question in the Cemented Master Mastermind that made us go about 45 minutes into the lab. Okay let’s track this down, let’s see what happened. That was really good. I had fun. That’s my idea of fun. 45 minutes of looking at code.
Adam: Glad you guys are doing that. I’m sure something good is going to end up coming out of this. Bradley, how you doing?
Bradley: I’m good. Happy to be here. Got lots to go through today. We’ve also, just update guys, we’ve got the Syndication Academy Update Webinar Number 18, immediately following Hump Day Hangouts today, so if you’re in Syndication Academy, go check the events tab in Facebook and you should be able to get the URL to it. Okay?
Adam: Awesome. All right a couple quick announcements. We will be sending out some more information about the next two things I’m going to mention. The first one is video lead gen system. Bradley just put the finishing touches on a video email prospecting course that kind of deep dive into that so Bradley you want to tell people just real quick about that?
Bradley: Yeah, we did a really extended webinar. Went damn near three hours in the Mastermind about how to do the video lead gen prospecting system that I’ve been using for years that I really got my start. Started building my agency up using that method. That specific method. It’s a bit time consuming but it works incredibly well for landing clients and it’s still valid and works well today. It actually works even better today because you can embed gifs into the emails now that look like actual videos playing in the email. It’s a click enticer. It’s click bait so-to-speak.
Anyways, we went through three hours of training on how to do it step-by-step and I basically just edited that webinar. Put it into separate modules. Individual lesson videos and sections with notes and all that kind of stuff. We packaged it up and that’s basically it. It’s a very riffle approach instead of a shotgun approach for targeting prospects, but it works incredibly well.
The good news is about 90 percent of it can be outsourced. There is a part of it that should be done by whoever … If you’re a one man agency or solopreneur or whatever, you’re going to want to record the audit videos, or if you’ve got a sales person or something like that, maybe it would be them, but somebody obviously that knows a little bit about whatever service it is that they’re selling, but other than that the rest of everything else can be outsourced and so we’ve had questions a lot recently over the last few weeks about prospecting and how to keep your pipeline full and all that kind of stuff. One way to do it is just to consistently be prospecting. Make it part of your standard operating procedure. Your just normal weekly tasks in your business should be prospecting so that you always keep your pipeline full.
That’s why I think this course was so timely because if you outsource it then you know it gets done, and that way you can keep your pipeline full of leads at all times so that you can cherry pick the best clients, number one and number two you won’t be so desperate when you are talking to the … If you only got five leads for three months, then you try so hard to close all five. Whereas, if you had 10 or 15 leads per week, then you could be a hell of a lot more selective and really, if somebody’s going to give you any resistance, thank you very much, see you later, click. Hang up, move on to the next one.
Adam: Definitely.
Bradley: I think it’s going to be a good course coming out. I think a lot of you guys, about 60 percent of our audience is into local marketing. I think this will help a lot of you to be able to generate some clients, as well as maybe land service providers if you’re selling leads.
Adam: Definitely. Yeah, it’s a good one. Like Bradley said, it can save you a ton of time. It’s going to keep your pipeline full, and it works. I’ve used this stuff too in a couple different industries and this really applies to anyone, which is really cool. You can use this for consulting. You could use this for financial services. You could use this for contractors, and it has a very good response rate, which is why it is the lead gen system using video. Anyways, more on that later. We’ll be telling you guys all about that.
The other thing we wanted to tell you about was Jeffrey Smith. If you missed his SEO boot camp webinar that was, I’m going to get the date wrong, I think it was early December or late November, but that went really well. We had some technical issues the very first time we had him on. He came back, had a webinar, that went great. We got really good feedback. People who hopped in the course loved it. I know Bradley, you said you went through it, or did you go through all of it or parts of it?
Bradley: Not all of it. I’ve been through parts of it. Kind of like what Marco mentioned to me. I just go through and find stuff that I need when it’s pertinent at that particular time. Everything I’ve seen has been so thorough though. It’s training after our own hearts in that its so detailed and he went way over and above and it’s an amazing course.
Adam: Cool. So we’re going to have him back. That will be on Monday. We’re getting stuff set up for that right now, so we’ll be sending out emails about that. Be sure to check that out and we will have a replay available if you can’t make it live on Monday.
Before we get into it I wanted to remind everybody about the charity that we’re supporting throughout January. That’s still going on. We’ve had a lot of really good donations so far. It’s really impressive so first of all, thank you to everyone who’s helped out and then Marco, if you want to tell people, because I know we have people come who aren’t here all the time. If you want to tell them quickly about what the charity is, whose it for?
Marco: Yeah sure. It supplies uniforms and books for kids. We’re targeting first, second and third grade kids. We want to keep them in school. A lot of times the reason why they can’t go to school is simply because they don’t have the supplies, the uniforms or the books. They don’t have shoes. Right? They have to go to school barefoot. Imagine if you’re having … still in 2018 going to school barefoot, man. This is the type of stuff that we’re dealing with. Not only that, the environment that these kids live in. Someone comes knocking at the door, you don’t know who’s coming knocking at your door. They’re living in a place where they’re under lock and key. When they go out they have to go out in groups because they have to run a gauntlet man. Drug dealers, drug users. Just the worst of the worst man, so what we’re trying to do is, I know that education is the key to success. Without an education all you’re doing is you’re going to stay in that poverty cycle because you’re not going to know anything except that which you experience.
So experiencing an education, experiencing the world, experiencing all of the different things that are offered through an education opens your mind to all kinds of possibilities and it lets you know that you’re not useless. That you’re not worthless. Someone is taking the time to tell you you’re actually worth something, which to me, that’s incredible. That’s what we’re trying to do. We’re going into these neighborhoods. We’re trying to get these kids, as many as we can. Right now we’re almost at the 10k mark, which is what had set. 100 kids takes $10,000. We’re almost there so if it’s a dollar, if it’s two dollars, we don’t care. Just go ahead. Please donate. Thank you very much those who have donated already. This is really a really good cause, man.
Adam: Awesome.
Marco: I just hope people will listen and donate and I dropped the link on the event for those who would like to go and take a look at the video and see what it’s all about, more in depth.
Adam: Awesome. Thanks again as Marco said, to everyone who’s donated so far. We appreciate it. When is it? I think we got another week or two right?
Marco: Yeah. We made the cutoff on the 26th so we can go the week of 29th for the supplies. Just before they’re going to school on February 5th, but after that we’re going to keep it open. We’re going to do something else so that when next February comes around we’re ready for even more kids to go to school. We’ll be doing something. We’ll announce it. I’ll talk to you guys and we’ll work it out.
Adam: Sounds good. Awesome. Well if you are new to Semantic Mastery, first off, thank you for joining us on Hump Day Hangouts. A lot of times we get asked, “Where’s a good place for me to start?” Well the Hump Day Hangouts, you’re in the right place so that’s the good place to start. The next step would be the Battle Plan and we’ve got a discount code. I’ll pop that up on the page, but check out the Battle Plan, it’s a solid investment and it is very, very much worth the little amount of money you have to pay for all the information in there.
If you don’t yet have an account over at SerpSpace, go to serpspace.com, you can open up an account for free. Check out the tools there, check out the Done for You services and if you’re really jonesing for some Semantic Mastery information and you just need to see Bradley making a chart or something during the week head over to support.semanticmastery.com and that’s where we put a lot of these common questions that come up, or the more in depth answers where Bradley’s maybe drawing a chart or giving some information, so you can go check that out and get an answer in the middle of the week.
If you’re really ready to take things up and you’re not new maybe to Semantic Mastery, then I highly suggest going to the mastermind.semanticmastery.com. I’ll pop the link on there and if you’re ready to join the Mastermind, that’s the place to be. If you ever have any questions about that, you can contact us at [email protected]. If you have any questions about the Mastermind after looking through the page and seeing if maybe it’s a right fit for you or not, we’d be happy to chat with you.
Bradley: Sweet.
Adam: All right. Anybody else? Any announcements or are we ready to get rolling?
Bradley: No. I’m ready to get in questions. Just one brief thing. The new Mastermind curriculum starts this week. We have our first Mastermind Webinar for 2018 under the new training schedule, which is tomorrow. We’re in the PPC module. I’m actually a bit behind in preparing the presentation and training for tomorrow, but whatever is fine, because I imagine for the next couple weeks it’s going to be a little bit in disarray as we settle into this new training, but we’re going to be doing … AdWords has been updated, the interface has, so we’re going to be doing AdWords for local, as well as for national stuff, which could apply to affiliate campaigns, plus we will be doing AdWords for YouTube for again, local led gen, as well as national lead gen and then also for affiliate stuff and we’re going to be doing some of that for Semantic Mastery for our own channel, for example. Some of that will also be included and then we’ll be doing some Bing ads and also Hernan’s going to be doing some training on Facebook ads. This is all stuff that’s going to be in part of module one, which should last probably about six weeks and so again, I would highly encourage you to come join the Mastermind.
Last thing I want to mention very briefly is, and I say this the beginning of every Hump Day Hangouts go to bradelybenner.com and subscribe and the reason I say that is because I got an email from one of my subscribers today that was replying, and it’s Jenny, and Jenny is always on our Hump Day Hangouts asking questions. I’m not going to read your email to me, Jenny, but the last two lines that you put in the email as a reply to one of my emails about the Mindset series was, “Thanks for kicking my ass today, sir. May I have another?” That’s awesome. I get some replies from some of my subscribers because it’s just about mindset stuff and I highly recommend that you go check it out. At least I know it helps me to be able to write those.
By the way, I started crossfit training as a coach every single day this week. This week is when I started. I was supposed to start last week but the extreme cold prevented me from doing it, so I haven’t been able to write an email every morning, but I’m trying to squeeze it in when I can. Like today, I got the email written right after I got back from the crossfit gym. Just to let you guys know, I’m trying to write every single day. I’ve got about 40 emails in the series now. Go subscribe, check it out. If you don’t like it, just unsubscribe. Okay? With that said, let’s get into it.
Okay you guys. Let me know if everything’s coming through okay?
Adam: Yup.
What Are Your Recommended Frequency And Topics On Press Releases?
Bradley: Sweet. Okay, Harold’s up first. He says, “Hello everybody, thank you so much for giving us this space so we can ask our questions.” You’re welcome Harold. “Mine is, how often should I get press releases and what are some good topics?”
Well the frequency is really up to you. The nice thing about press releases is whenever a press release is picked up and distributed, it gets picked up by usually hundreds of websites so it’s a kind of a natural occurrence to get a bunch of links back from a press release, because companies all the time are announcing news and it’s a natural type thing. It’s traditional. It’s normal and so you can be a bit aggressive with press releases. I know I usually do them about once every two weeks. That’s usually the speed with which I do it, until I get the results that I’m looking to achieve, which is typically to rank in the three pack. Sometimes it’s organic stuff, it depends, but for the most part I’m trying to rank in the Maps pack and usually , just do them about every two weeks.
However, I know Rob, for example, the co-creator of RYS Reloaded with Marco, he just hammers the shit out of sites with press release, after press release, after press release and he’s able to get results so I don’t think there’s much of a velocity issue. Again, I do it about every two weeks, but I know that it’s been done a lot more than that. The frequency a lot higher than that and it hasn’t caused any issues. Marco, do you have a comment on that at all?
Marco: Yeah, as a matter of fact, I haven’t seen it. Like you said, we just bang one right after another and we stack them the right way going after different URLs. Now we have another press release service that has even more publication sites so that’s a really good mix. It’s really good to mix them up. One of them gives us embeds, which is even better for us and so it’s a lot of good things that you could do and a lot of nasty things that you can do with press releases.
Bradley: Yeah. All right, and as far as good topics, Harold, all right, so there’s a couple of things I want to mention here about topics. One, pretty much anything can be turned into a press release. Any sort of company news, any sort of seasonal changes, sales, specials, new products, new services. Anything at all can really be worthy of a news release to be written. What I’ve been doing for the most part is we published press releases anytime a customer review has been received by one of my lead gen sites or one of my contractor, client sites, excuse me. That’s another reason to publish a press release is because you’re announcing the glowing testimonial review that you just received, right? That’s just another example and I like using that method because it encourages the business owners to solicit reviews from their customers and then every time they get a review, I get notified and I go publish a press release for it and I get to bill them for it, and they get to puff out their chest and say, “Look at me, look at how awesome we are.”
I’ve been using that method. In fact, that’s our front end service on our new agency. It’s doing basically reputation. It’s a combination of video marketing, reputation marketing and PR marketing. It’s a combination of those three and that’s our front end service. It’s a very, very powerful way.
Also, any time you publish a blog post typically you could do that. Now, the last thing I want to mention about that is if you’ve got a good writer, a PR writer that you work with, a good PR writer will typically be able to create an angle out of just about anything. So an angel or a news hook out of just about anything. The other option would be to use the press release writers from the distribution service that you’re using.
For example in Serpspace, we don’t even allow manually submitted PRs anymore, I don’t think. I think we just have our net distribution service or network writers write them, because they know what the editorial guidelines are and a lot of those distribution service writers, right, that will provide as just an add on service, the press release to be written. It’s usually about $30 or so or something like that and it ranges between $30 to $45, somewhere in that range, but a lot of times, all they need is just a handful of small details and then they’ll create the news hook, because they know what they’re distribution network is looking for, if that makes sense?
A lot of times all I’ll do is just list who, what, when, where and then a quote from a company executive or in the case of using a review, I just quote the review, whatever the customer review text was that’s the quote. Does that make sense? That’s all we do and it’s very, very simple and I love it because it takes the content marketing side of things off my shoulders. We still have bloggers that do the curating and stuff, but I don’t have to think about so many content ideas for press releases anymore. We just say, “Hey go get another review. As soon as you get a review, let me know. We’ll publish a press release” and boom it’s done.
By the way, just to let you guys know, I had been doing that myself for my clients for my own agency every month. I would spend about two days at the beginning of the month. I still have been generating client reports and there’s a reason why I do that, because I typically, once I generate client reports and I send the reports to the clients I also include a brief breakdown of what the reports are showing in my own voice and sometimes I record a screen cast video and send that to them with an overview of what I’m seeing for the month and some new opportunities that have arisen and I’ve got a really close relationship with my clients so because of that, I don’t outsource the client reporting part of it, but I had been generating the review commercials, which is a David Sprague. Every month, this is just an add on service I added to most of my clients. I would generate a review commercial from a new review that they received within the last month and then publish the video, distribute it across my network. My syndication networks typically ranks the video, but if it doesn’t then I end up with a press release anyways.
I had been doing all of that myself for the last six or seven months since I’ve really started playing with this strategy. One of my virtual assistants is in the UK. She’s been blogging for me for, I’d say at least four years. She’s great. She reached out to me around the turn of year and said, “Hey, I’m looking for more work and we’ve been working together for years. Would you have anything else you wanted me to do?” And I was like, “Oh, perfect. I’ve been meaning to unload this work, now that I know this is a viable strategy and it’s something I’m going to do.”
The reason I’m telling you this guys, is because I want to let you know, I struggle too with doing shit that I’m not supposed to be doing. For example, taking two days at the beginning of every month to generate these review videos and order the press releases. It was something that could have been outsources three or four months ago once I really knew that it was going to be something that I was going to carry on or be a continuing service, however, I never took the time to create the process docs. I get up on my soapbox all the time and preach to you guys about outsourcing stuff, yet there are processes in my business that I still have not outsourced, and it’s just because of a lack of time, or really a lack of desire for doing it. For creating the process training for that process and what it comes down to typically is just not wanting to do it because it sucks. It’s boring work. It’s tedious and often times I’m so freaking busy with all the work that I’m trying to fulfill that I feel like I don’t have the time to create process docs about the work that I need to fulfill. If that makes sense? So it’s a catch 22. Right?
Because she gave me a reason, Michelle did, my VA. She gave me a reason and because I’ve got so much work on my plate right now for this new Mastermind training curriculum, I knew at the beginning of every month this year, I don’t want to spend two days generating reports and also the review commercials and ordering the press releases and all that stuff. I don’t want to do all that. So I spent the first two days of this week creating the training process. The training videos, the written procedures, which are in Google docs and all that and I sent that to her yesterday and she’s now going to take over it for me and guess what. I never have to fucking do it again.
The reason I went through all of that is just to let you know that this is all stuff that can be outsourced guys and I highly recommend, sometimes I need to remind myself of some of my own advice, and this is something I should have done four or five months ago, and I just finally got it done and I can tell you what a weight, a load has been lifted off my shoulders because now I’m not going to dread the beginning of the month every month because it’s going to eat up two days, if that makes sense. So guys, if you take anything away from that at all, it’s that if you’ve got stuff in your business that makes your stomach turn sometimes because you have to do it and every time it comes up it makes your stomach turn, that’s the shit you need to outsource first. Honestly, that’s the stuff, the stuff you don’t like to do or you hate to do, that’s the stuff that you should absolutely, as much as it’s going to be painful and tedious to do, but create process docs for how to do all that, and then hire that shit out so that you don’t have to do that anymore.
Again, we get into this business not because we want another job, right? We want freedom and we want to enjoy it and so sometimes there’s obviously going to be stuff in everyone’s business that has to done, that’s not enjoyable. Outsource it. If you create the exact process for how to do it, you can outsource anything. This was not a pitch for Outsource KingPin, but we do have a training product that specifically teaches the methods for how to do exactly what I just described and it’s called Outsource Kingpin. Check that out. I know that was a long winded answer and I’m sorry Harold, but I just wanted to share with you guys that even I struggle with not following my own advice at times, but outsource as much as you can.
Anybody want to comment on that before I move on?
Chris: I agree with you Bradley.
How Does Google View Directory Sites In Terms Of SEO?
Bradley: Okay. Good enough. Thank you. Juan says, “Hello lovely people and thanks for having me. Are directory site’s viewed by Google as good or bad for SEO?” I think Juan, this is going to be not anything based in absolute data for me anymore, as it is just more of opinion or assumption, but I’d like to get some opinions of the other guys. I believe it has more to do with the directory itself then just a blanket statement.
For example, I know they say reciprocal links are bad, but I’ve seen many cases where reciprocal links actually are still very beneficial and I know a lot of low end directories that are really spammy, will require a reciprocal link, those are the ones that I would suspect are not good, but there’s a lot of good other directories that are good.
For example, Yelp is a directory site right? It’s a local or it’s a business directory site, but it is a directory site. We all know that’s a good link, but then obviously if it’s some obscure directory out there that is just … and they’re all requiring reciprocal links and stuff like that, then I would say no. I think it would be more about selective then just a blanket statement. I think it depends on the directory itself. What do you guys say?
Chris: Yeah, I totally agree. I totally agree with you Bradley. The fact that on some directories you need to think about this in terms of what kind of value can you get from the directory, right? As well as what kind of value can you get from the reciprocal link, because if it is let’s say that you’re doing, I don’t know SEO for a doctor, and then you can get the doctor, put it in directory for doctor’s and even further for local doctors that would actually, could help you bring in some profit. Right? Even further if the directory is ranking in Google. Paid directories sometimes work as well because just being paid, even if it’s $5 or $10 for a lifetime link, usually work because they weed out 99 percent of spammy links so have that in mind. Some of them are really, really high authority so I would say that it would be on a case by case basis.
Some people would say that, for example, blog comments will be bad for SEO and that’s not entirely true.
Bradley: That’s right.
Chris: If you make a really thoughtful blog comment on a highly relevant publication or blog, it can blow your website away, right? It can really help you so I think it’s a case by case basis. If you’re on GSA’s spamming blog post or spamming directories, which you could definitely do, just do it as far away as possible from your clients or your own website, but if it’s a manual placement from a website that you can get value from and value meaning either authority or traffic, I would say go ahead and do it.
Bradley: Good advice. Marco?
Chris: No I think you guys covered it perfect.
What Is The Best Way To Indexing One Million Pages A Day?
Bradley: Beautiful. Fabian. What’s up Fabian? He says, “I want to index about 1,000,000 pages a day.” Wow. Okay. “So I need a very scalable solution. How would you do this using IFTTT and Plus Twitter. If yes, how often can I post the tweets that my account won’t be shut down? Should I create several accounts and spread my posts on them? Thanks a lot.”
Yeah, I don’t think you would want to do a million tweets per day in one Twitter account. I don’t think that’s a good idea. You probably need a hell of a lot of Twitter accounts to be able to accomplish a million tweets per day. We have an indexing service in Service Space. I don’t know if that amount of links would be a scalable option. There is one service that I can mention for mass volume that I know my, one of our link building director, he basically pointed it out a while ago. Now it’s been probably a year and a half since he mentioned this to me, I know I still use it though, but it’s called Express Indexer. Let me see if I can …
Hernan: Yeah, Bradley.
Bradley: Go ahead.
Hernan: I talked to [Debbie 00:28:48] already about this because I had seen this question come up. I actually saw it on Facebook.
Bradley: Okay.
Hernan: And he said, “No, it’s not working.”
Bradley: Okay.
Hernan: As it used to. He said that he’s trying to find a way around it. He’s still working on it because we had to shut down the indexing service in Serpspace actually.
Bradley: Oh did we? I didn’t even know that.
Hernan: Yeah, we had to shut it down because it just wasn’t indexing the way that it should. This option IFTTT to Twitter is not scalable because you’re going to need, for a million pages, what a hundred thousand profiles to push 10 tweets a day, 20 so that’s how you have to look at it. You can’t get away with more than 10 or 20, 20 tweets a day actually is pushing it because you’d have to scale up to 20. You can’t start at 20. You’ll get banned now.
Bradley: Yeah.
Hernan: In Twitter. So I don’t have a solution. You don’t want to submit a million pages to the Google URL submitter, because you’ll trigger the captcha and so I don’t have an answer for this other than what we were using isn’t working at this level.
Bradley: Yeah. Well good. Thanks for chiming in. That’s a good question Fabian. I’m sorry I don’t have a better answer for you. Apologize.
What Are The Different Ways Of Indexing Local Citations?
Okay, so Shripad, I guess. Forgive me if I mispronounce that. He says, “What are the different ways to index local citations?”
Well indexers work. Typically that’s what I do. For example, when I order citations, whenever I get the citation report back, I just open up the spreadsheet. Copy all the citation URLs and then just submit them to the indexer. I usually submit them to multiple indexers. That’s all I do. That’s all you need to do. Okay?
Some citations, if you try to let them index naturally, sometimes it takes forever for citations to index naturally, that’s why I typically, as soon as I get a citation report guys, I’ll just go copy them and submit them to at least two indexing services to try to speed that up a little bit.
mbedding Maps – MyMaps Or GMB Map Page
All right. RL Sanders, “Hey guys, as always thank you for what you do. When you guys talk about embedding maps are you talking about my maps or the GMB map page?”
Both, RL. Both. I don’t mean embed both at the same time. I haven’t really tested with that, but I just mean you can do an embed run with the My Maps and then do another embed run with the GMB maps page. I’ll be a hundred percent honest with you, even though I know it’s super powerful, the My Maps thing, I don’t do a lot of that. I don’t set those up typically. If I get it back from a drive stack then I’ll do an embed blast with that through MAPS Powerhouse, but I don’t do, when I’m working on client stuff myself, I typically don’t do the My Maps. I just end up doing all the GMB stuff, but the My Maps are very, very powerful and what’s great about the My Maps guys is you can squeeze them, basically do follow links in and there’s a whole lot of ninja stuff that you can do. Marco teaches an RYS Academy that I just don’t have the time to do it or I would do more of it, but fortunately we have a [jessen 00:32:12] who can build them for us.
Can You Share Any Tips For Finding Local SEO Clients?
“Also, can you repost the link for Marco’s charity?” Yes. He posted it already, I believe. RL’s another question. He says, “Can you share any tips for finding local SEO clients? I need a few recurring payments to get the ball rolling. Any tips would be appreciated. Thanks.”
Yeah, look, I don’t know if I want to share this on … Well okay, RL, let me just say this. There’s one method that … no I’m not going to share that here. What I’m going to say is select a niche, RL. Right? Select a niche that you want, an industry that you prefer to work in or that you know that you may already have some experience in, whatever. Something that you’re familiar with or that you have a genuine interest in so that it makes it feel like not so much like work. Then start targeting those clients. Craft a very specific message. Again, we talk about the video lead gen system, which is going to be the product that we’re going to release in about two weeks. You could use that very specifically for finding and prospecting local SEO clients. Finding the clients isn’t that difficult, it’s the prospecting. Right? Finding prospects isn’t hard. You can use scrapers, there’s lot of tools out there. You can hire VA’s to do that kind of stuff, whatever. That’s not really the difficult part.
The hard part is starting the conversation with them. I found that even sales isn’t that difficult. The hardest part is starting the conversation from a position where they’re willing to receive the message and I found the video email is a fantastic way to start that conversation. To initiate that conversation. Break the ice and lower the defenses a bit and get the conversation started because you can position yourself as an expert and show them beyond a shadow of a doubt that you know what they hell you’re doing, whereas 99 percent of anybody else that’s contacted them about marketing services isn’t going to do that, and that’s what makes you stand out.
I would recommend that you pick that up when we release it in a few weeks. Obviously if you’re in the Mastermind RL, we cover that in there. That’s all included, but we did also cover a very specific … By the way, the method that I just said I’m not going to reveal right here is in that course that will be released in about two weeks or whatever. Just keep that in mind guys. It’s a very specific method for finding video SEO clients. Well for finding local clients period, but it’s a very specific way, using YouTube to find those clients and it works like crazy. Okay?
Anyways, I have to tease you guys with that a little bit, because I can’t reveal it here. It’s in the course. Come to the Mastermind though and I’ll share it with you.
What Are Your Recommendations On InMotion Hosting All Domains In One Cpanel Account?
Ajay says, “Two questions. I have a hosting account with In Motion Hosting.” Okay. “I just realized they might be hosting all my websites, domains, as add on domains under the same C-Panel account. What is your recommendation?”
Yeah, that’s how they do it, Ajay. When you have a shared hosting account that’s how it works. Every time you create an add on domain, it’s really like a sub-domain of your whatever the IP or C-Panel was set up as. It doesn’t matter. You can still configure your sites to all resolve to the exact, to whatever domain it is that you’ve added, but that’s just how it works in C-Panel. Okay? That’s not an issue.
Are There Any Benefits Of Sub Folders In Terms Of Link Juice?
“Number two, I had read an article recently about the advantages of sub-directories for link juice over sub-domains. The following link is … “
Guys we need to probably create a … somebody wants to make a note of this, a frequently asked question about this because we get this question a lot.
Yes, sub-domain folders apparently through a lot of testing, not so much my own, but from other people’s testing I do understand that there’s supposed to be a slight SEO advantage of doing multiple sites in sub-directories as opposed to on sub-domains, but we have repeatedly, or we’ve held our position on this for many years now, which is that sub-domains in my opinion is a superior method. There may be a slight SEO benefit to doing sub-directories over sub-domains. That’s fine. I get that. The problem with that is every single site that’s in a sub-directory is subordinate to the root domain, which means that if the root domain catches a penalty or if any of the subordinate sites in the sub-folders or sub-directories catch a penalty, it will penalize the entire domain and all of the other sibling sub-directories. Does that make sense?
The problem is it’s a penalty that would be leveled to basically the root, which would damage everything. It would be applied to everything domain wide, however, if you do a sub-domain, then in Google’s eyes, each sub-domain site is considered a separate entity. Right? A separate website and so when I talk about using sub-domains, it’s a way to offer or provide a level of protection for every individual site. The trick with that is to make sure that you keep the root clean and don’t do anything spammy to the root, because just as we talked about with the sub-directories, if the root was to catch a penalty or any of the sub-directories catch a penalty, it would apply to the root, and therefore tank all the rest of the sites. If you catch a penalty on the root domain with sub-domain sites, all the sub-domain sites will be affected as well because it is a domain wide penalty, but if you get a penalty on a sub-domain site, then it only applies to that sub-domain. Your root would still remain intact and your other sibling sub-domains would also remain untouched, unaffected.
There’s a reason why we do it that way and it’s to mitigate risk, to reduce potential catastrophic failure of all your sites if you were to catch a penalty. That’s why we do it that way. Okay? I don’t suspect you guys have anything to add to that, do you?
Adam: No, you nailed it.
Bradley: All right cool. Great question though Ajay. That was a really good question. We get that often, but guys, like I said, we should probably just make a frequently asked question out of that one.
Did You Eventually Charge More As The Company Grew Or Did You Keep The Rate The Same?
Mohammed, what’s up buddy? He’s recently joined the Mastermind and he’s been incredibly active in there. I saw your question Mohammed about local stuff in there. We’re going to cover that slightly tomorrow in the Mastermind as well. So keep that in mind.
“Hey guys have you ever worked with a small company that grew because of your marketing?” Yes, my BB’s Tree Guys. “Did you eventually charge more as the company grew or do you keep the rate the same?” Well Mohammed, that’s a great question by the way. Yes, I always … Well let me rephrase, if I add additionally marketing services I always increase. I don’t necessarily increase the rate, but because I’m adding more services I bill them more. Does that make sense?
To answer your question. For example, I just had a client call on Monday. A client of mine that I’ve had for, well shit, she was one of my first clients and it’s not 2018 and I opened my agency in March of 2012. So almost six years she’s been a client of mine. She called because she’s been ranked at the top of Maps for six freaking years and she, like often happens with a lot of clients, they tend to forget why they’re getting leads on line. Especially when it’s been six years, right? You guys would be absolutely ashamed if you knew what I was charging this lady, because again, it was one of my very first clients and it was such a small amount of money per month. I’ll tell you what it is. It’s $250 a month is what she’s paying me and she’s been ranked at the top of Maps for six freaking years, but she has never wanted to do any additional marketing services.
I have pitched her a least a dozen times on different types of marketing services. Press releases. PR marketing, video marketing. All this other kind of stuff and she never wants to do a damn thing. On Monday, we scheduled a call for Monday, I guess actually it was last Friday, anyways, we scheduled a call from two months ago and we got on the phone and she was like, “I need to know what you’ve been doing. I just really want to know if it’s worth me still spending $250 a month.” I almost laughed at her. I told her, I was like, “Listen, you were one of my first clients. You’re on a rate that is so much lower. That is less than half what I typically charge any client, even just to speak to them basically and I’ve left you at that because we’ve had you ranked, you’ve been receiving good results. I’ve pitched you on other marketing services. You don’t want to do any of it. Look, if you want to cancel that’s fine, but I don’t understand after six years of getting results.”
Anyways, it was just this long basically me having to convince her not to cancel services with me, when honestly, I should have just let her freaking cancel. I should have just said, “Hey, if you don’t think $250 is worth you being number one in Google and have been for six years, please feel free to cancel. See how you do in six months.” You know what I mean?
Chris: She’s costing you money.
Bradley: Huh?
Chris: She’s costing you money.
Bradley: Probably, but my point with that was that I have clients that have been grandfathered into specific rates that I have not raised. I probably could, but I haven’t. If they ask me for additional marketing services, then I will price those accordingly based upon my current rates, but whatever I have been charging them guys, I will leave it as is. But again, this is going to be different. Marco, I’m sure, does stuff different. I’m sure Hernan does stuff differently. Adam does stuff differently.
Personally, I don’t charge more for existing clients for existing services. I just charge more for new services as they add them. What are your opinions guys?
Chris: Yeah, this is actually a good question. I think it’s a case by case basis. I usually don’t, as you were saying, I usually don’t … unless I have some fixed costs that needs abating. You know how we raise our BA salaries once in whatever. We try to do that for BA’s.
Bradley: Yup.
Chris: If that’s the case, then I would raise it slightly. Just to update the costs, but I don’t do it, not because they’re getting more clients because of what I’m doing I won’t do it. That’s why I really like half retainer, half revenue share agreements. Revenue share could be whatever. It could be on a sales basis, it could be on a lead basis. If they are paying you, for example, x amount of money on retainer, we can be a little bit lower since you’re getting some revenue share. There is no cap to the amount of money that you can make and at the end of the day you will be motivated to work more for the guys, right? Because if they are making more money, you’re making more money, we’re all happy. If it’s activity based, meaning blog posts, et cetera, et cetera. Unless they increase the amount of activity, I don’t charge them more for it.
Sometimes, as a business grows, this is the good news, is that, as a business grows, as Bradley was saying, they will require more, hopefully they will require more service from you and that’s a completely different story, right?
Bradley: Right. Anybody else?
Hernan: I charge high enough from the beginning so that it’ll be awhile before I decide to raise my rates, but yes, I definitely do if year over year, you can show growth that can be attributed to your efforts. If you can show growth at that level, right? 10, 20, 30 percent, whatever it is, then I would raise my rates accordingly and then you’re going to get a lot of push back. You’re going to get a lot of no’s, get a lot of people that’ll just walk away and that’s all good and well. I have one specific company that I did a bunch of AdWords for and it was a million dollar account and we had it humming. We had it to the point where they were making just so much stinking money that I told them that I want more money and they decided to go with what they had in house and try to keep it that way, but 18 months later they contacted me again and said, could you come and work on our AdWords again. This is after they told me that they longer needed me, but I was at a point in my career, my life and my on line business where I could tell them, “Hell no. I don’t need a client like you.”
The thing is you have to weigh whether it’s worth raising the rates, how much it is that you’re charging from the beginning. If you price yourself right, if you know what you’re worth and you know what you’re going to be worth to that company, then you’ll be charging the correct price right at the beginning so you should know what you’re worth rather than worrying about what it is that you’re bringing to the client. The client should just say yes to you with whatever it is that you have because you’re producing.
Bradley: Yeah. Lastly on that Mohammed, when you said like BB’s Tree Guys. Yeah, but remember with the Tree, especially with the one contractor that I’ve really, really expanded his business, that’s a revenue share model, just like what Hernan was mentioning. I cover all the costs of expanding any marketing services. I build all the infrastructure at my expense and then I just get a cut of every job that gets closed. Again, with that, when you’re selling leads or you’re on a revenue or equity share model, then its unlimited scalability in that I don’t charge them anymore, it’s the same rate. I get 10 percent of any job that closes. Whatever the contract price is, I get 10 percent of that and that’s been that way with this contractor for four or going on five years now. Again, there’s no change in rate, but as I continue to build more and more sites and we cover more and more territory, we generate more and more leads and therefore, I make more and more money. Right?
Is It True That Google Will Penalize A Review/Product Type Rich Snippet That Is Placed On The Homepage?
Okay, I’m just going to call you Steve. What’s up buddy? He says, “Hey guys, I remember I read somewhere that putting a review product type rich snippet data on your home page instead of an organization webpage article type is not good, because Google will penalize you somehow. I mean a review product type schema, which shows those review stars below your listing in the Serps for better click through rate. Is this true or just gossip?”
Well first of all, if you’re adding schema for review stars, just for the sake of getting review stars, then yes, that structured data spam, don’t do it. You would probably get away with it for some time, but it’s likely that eventually you’ll get caught and you can get a manual spam action for that in search console, so don’t do that.
Now, if you actually have products, I don’t know because I don’t do eCommerce, but product review or product stuff, I don’t do that kind of stuff so I don’t know if there is some law or rule, not law, excuse, but some rule or best practice that states that you’re not supposed to have product reviews on your homepage. I don’t think that that’s the case though. Anybody have an answer for that? Okay.
If you do product stuff, if you have products, you sell products, for example, if it’s a product review site and the homepage has got a blog roll on it and there’s product reviews, I don’t think that that would cause a penalty because that’s a valid site right? When you’re spamming schema or structured data specifically to gain search right? Which would be like adding review stars to a site that has no business having review stars, then yes, that can be a problem so don’t do that. All right?
Is There Any Good Up-To-Date Google Adwords Course You Would Recommend?
“A short second question please. Is there any good, up-to-date AdWords course you would recommend?” Yeah, well first of all, we have Local Kingpin, but it needs to be updated because the AdWords interface has changed so much and so what I’m going to recommend is that you join Semantic Mastery Mastermind because we’re covering PPC and AdWords this month in depth. That’s going to packaged up like it’s a separate course, but we’re not selling it outside of the Mastermind. That’s how we’re going to be doing the new Mastermind this year. Every single module is basically going to be like a separate stand-alone course. They’re all going to piece together because they’re all going to be building out the same businesses, but, like this is the PPC module, so it will get packaged up into its own basically course, but only way to get it is to be in the Mastermind.
That said, the AdWords training that I learned from was Perry Marshall’s training and it was really good. Again, that was almost two years ago now though. Yeah, that was probably two years ago now so I don’t know if he’s got updated training. I’m assuming he does and that’s good training too. Okay? I would say our training because we’re current as far as we’re going to be doing all types of AdWords stuff. Google search, PPC, YouTube PPC, remarketing, maybe some display network although I’m assuming we’re going to hold that off until we do the remarketing module and that’s a separate module all together. We’ll also be doing Bing, PPC, and Hernan will be training on some Facebook PPC stuff. That’s what I would recommend is you get in there, because it will be a much more well rounded training then just buying an AdWords course alone, if that makes sense? All right.
Do You Use Any Plugins In Blocking Web Spiders?
Jenia, there he is. This is one that I was just talking about. Replied to my email. What’s up buddy? He says, “Good afternoon gentlemen, I have a question about blocking spiders. Do you use any plug-ins like Spider Spanker or anything else like that?” I don’t anymore, Jenia. I used to do all of that when I was running a lot of PBN’s and stuff, but I don’t do that anymore. I don’t even use that plug-in at all anymore.
“Is there a good way to prevent competition from reverse engineering your SEO efforts?” As far as blocking spiders, first of all, you do that through HT access. Can you do that in robots.text too? I can’t remember.
Hernan: You can but it’s always better to block them through HT Access.
Bradley: Yeah.
Hernan: Because robots are directives that the robots can or may or may not follow. Now when you’re blocking them through HT Access, the hosting is not even serving them the webpage. You know what I’m saying?
Bradley: Right. Yup.
Marco: Yeah that’s absolutely right. HT Access and you block everything except the bot that you want in there and that’s how you protect yourself except that the bot, the coders are smart enough to always change the user agent, and they’re constantly updating and so there’s a website and I’ll have to go and dig through my stuff, but there’s a website that constantly updates the bot that you should be blocking. I’ll see if I can find it and post it in here so that you can use that. They update every 30 days. Every 60 days or so with new bot that you should block and user agents, but definitely HT Access. No plug-ins.
Does Blocking Web Spiders A Good Way To Prevent Competition From Reverse Engineering Your SEO Efforts?
Bradley: Yeah. Okay, we’re going to try to run through guys because we’ve only got a couple questions left and we’re almost out of time and I want to get to them. It looks like we really only got like two, three questions left. Jenia, he says, “Is there a good way to prevent competition from reverse engineering your SEO efforts?”
There’s some things that you can do, Jenia. For example, we talk about in the Mastermind how to use tag pages, well canonicals period. Very strategically, which will hide, will mask your efforts from prying eyes so-to-speak. Canonicals are a great way to do that, but there’s a lot of other stuff that we talk about in the Mastermind too and I’m not saying that because I don’t want to answer your question, Jenia. One, when it comes to reverse engineering, if it’s a good SEO they’re going to be able to find a lot, right? One of the things that you could do would be to use Spider Spanker or some sort of bot blocking stuff and block the Majestic SEO Crawlers and the AH Refs Crawlers and things like that so that nobody can index your links or what’s on your site. The important thing then would be to use those bot blockers on the sites that are linking to you.
In other words, when I was doing a lot of PBN work, I would use bot blockers to block Majestic and AH Refs on the sites, on my PBN sites so that those links wouldn’t get indexed. The inbound links pointing to my money sites wouldn’t get indexed and people wouldn’t be able to see them. Does that make sense? Google will see them, because they’ll show up in your links to your site in search console, but the SEO analysis applications wouldn’t, right? That’s one way you could do it, but again, I don’t use PBNs really at all anymore, so because of that I just … remember guys, we’d talk about using syndication networks and we’d do a shit ton of back linking to the syndication network properties, so people want to start looking out at our different tiers and doing back link analysis on tiers, then they’re likely going to be able to find out what we’re doing, but if they’re just going to look at the money site, they’re not going to see a shit ton of inbound links, or if they do, they’re going to be press release links and syndication network links and drive stack links and stuff like that. Does that make sense?
I don’t really go … I don’t spend a lot of time trying to prevent other people from seeing what I’m doing anymore. I just don’t really worry about it that much, Jenia. “Or are so amazing that no one can’t touch this.” No anybody can be taken down.
Can You Explain The Basics Of How Money Site Integrates When Using Syndication And RYS Academy For Both Local And Affiliate/Ecommerce?
All right, we’re almost out of time guys. Nigel says, “Good day gents, first I want to thank you for the Hump Day Hangout resource. You all are much appreciated.” Plus one that. Okay, he says, “Question, can you explain the basics of how money site integrates when using syndication in RYS Academy for both local and affiliate eCommerce. What I mean specifically is how would you set up the money page? If you can explain this a bit, because honestly the term money site is used so freely in groups I sometimes I feel like the only one not in on the secret.”
Money site just means your primary digital asset. Whatever you use to create revenue, right? So a money site, if you’re doing lead gen, could just be a landing page, right? What I mean by local lead gen. Say your generating leads for a plumber, for example, then your money site could typically be a lead gen style landing page. Somebody lands on it and it’s got a big contact form. Says contact request form and it’s got a big phone number on it and that’s it. That could be a money site. Another money site could be an affiliate site. Could be a blog. I’m sorry, was somebody going to say something? I thought I heard somebody trying to jump in.
Marco: No.
Adam: I don’t think so.
Bradley: Okay. Yeah, a money site just means any website that you own, or that you are generating revenue with. Don’t let that confuse you. As far as syndication RYS for both local and affiliate eCommerce, I’m not sure what you mean unless you’re trying to set up a local aspect on a site as well as an eCommerce or affiliate and again, that’s a little bit of a unique situation and with our limited time right now, I don’t know how I can really unpack that and describe to you a good strategy without knowing a little bit more. I know it can be done, I’m just not sure how to tell you how to set that up without knowing specifically what your objectives are. Does that make sense?
Okay, it says, “Example for local create an article and place a link with offer. Where, how many, suggestion, where it links into syndication, RYS general was more than enough.” Well remember RYS Academy is just basically it’s like a link building method so that you can boost existing properties, right, and the drive files themselves can rank, but syndication networks are just a way of … it’s a content amplification method, right? You publish content to your money site, or your YouTube channel, either one and it syndicates out across your network for content application, excuse me, amplification as well as provide some SEO benefits. Okay? Just keep that in mind. The link with the offer, where and how many? That’s really just going to depend on many different things, but essentially yeah, you create an article and then you can link out to whatever you want. If it’s an affiliate offer, so be it. Okay? Again, I apologize that I can’t give you more specific answer. I would need more details Nigel.
Would You Say That It’s True That The IFTTT + SEO Strategy That You Teach In Semantic Mastery Will Probably Stand The Test Of Time, Not Fall Victim To Any Google Penalties?
All right guys we’re almost out of time. Dee says, “Would you say that it’s true that the IFTTT plus SEO strategies that you teach in Semantic Mastery will probably stand the test of time, not fall victim to any of Google’s penalties?” Well that’s our hope, Dee and I certainly feel confident that it’s not going to become an issue because it has been effective for me since 2012 when I started using this method. It’s only become more effective in pretty much standard op … It’s almost required now to have your footprint. To claim your footprint as a brand. That’s what helps to validate the entity, so I can’t imagine, although I don’t work for Google. I could change tomorrow, it could change six months from now. It could change six years from now, I don’t know, but as it stands right now and the foreseeable future, I don’t see it creating any problems. Okay?
I think we’re done guys.
Adam: Yes.
Marco: Before we go just a second. I listed the resource on the page. It’s called botreports.com and it actually gives you the HT Access code for blocking whatever specific bots you want to block. It’s a really awesome resource.
Bradley: Yup. You got it. Okay guys thanks for everybody being here. Remember Syndication Academy webinar starts in about one minute, well probably two and then we’ll be at Mastermind webinar tomorrow with the new curriculum, so we’ll see you guys there.
Adam: Awesome buddy. Bye everybody.
Hernan: Bye everyone.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 166 published first on your-t1-blog-url
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kobeoram · 7 years
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Going on a European Escapade Contiki is one of the best decisions I have ever made. Since being home I have been asked many questions about Contiki and my experience with them. So here are some answers to those questions, what I thought of it all and some photos along the way!
What to pack?
GIRLS, NO HEELS! I am always one to wear heels out when I am at home but if you are traveling around Europe like I was, heels are a death trap. Cobble stones are almost unavoidable, so unless you want a broken ankle, I would advise that you just pack a nice pair of flats or some boots for clubbing.
SWEATSHIRT/HOODIES/JUMPERS – Whatever you call them, take one warmer one and then maybe something lighter. I regretfully packed three and wore another on the plane. This was over kill as I wore the same one almost the whole time I was away! This is obviously dependent on what season you are heading into but for spring/summer, one was all I needed. TIP – You will also get the option to purchase your very own Contiki hoodie! Remember that when you are packing.
UNDERWEAR – Personally I took almost all the underwear I owned and washed them in bathroom sinks with washing powder as we traveled along. What would’ve been much easier is buying cheap underwear for how many days you are away and throwing them out as you go. The less dirty washing you have to carry around the better!
How much you pack also depends on how much you want to buy. Personally I wanted to shop up a storm so I tried to pack as little as I could. TIP – If you aren’t planning on spending money on clothes, have a look at the ‘Me Time’ optionals that you are planning on doing during your Contiki. Keep in mind what you may need to wear for those activities and that should start your packing on the right track.
  How much money do you take?
Again this depends on how much you want to be spending on your trip and how long you are away for. If you aren’t planning on shopping, then you only need to have enough for food and your ‘Me Time’ optionals. Keep in mind it is always better to have more rather than not enough.
I was on my Contiki for 25 days traveling around Europe and I had 5 days in London after. Remember I wanted to do a lot of shopping so I took €3,700 to last me 30 days. While I was away I also got paid so that got spent too. In total I probably spent around €4,300. It is always better to have more rather than less. I saved extremely hard to make sure that I could buy whatever I wanted and not miss out on any opportunities.
Each Contiki is different in the amount of days your tour goes for, the amount of ‘ME TIME’ optionals you have, and of course the places you go. Do some research on the places you are going to before hand. This way you can find where it is cheap to eat, where it isn’t, and little bits of info on how to make your money last. TIP – You are at a tourist attraction in Europe and you and your friends find yourselves looking for a place to eat. A restaurant that has a direct view of a tourist attraction will be more expensive than a little restaurant around the corner. It always pays to walk a little further away if you want to save some extra coin.
Traveling alone?
I understand this is a daunting thing. I went on Contiki as a solo traveler but I can honestly say that I had absolutely nothing to be worried about. I made the most amazing friends on my Contiki and if you are thinking about traveling alone then I applaud and encourage you. It is brave and exciting. You will thank yourself in the long run.
In a relationship?
Who cares!! Yes Contiki is known for its partying and romances but if you really love your partner then they should have nothing to worry about. I have a partner of three years and can say that not once was I ever tempted or put in an uncomfortable situation. Contiki is a safe way for a first time, solo, female traveler like myself to see the world and I would encourage anyone else, single or in a relationship to do one.
Wifi & Data
Possibly one of the only negatives of Contiki was the shit amount of WiFi. You get 250mb on the coach and that isn’t per day, that is for your whole trip. So for those traveling around Europe I suggest you get a prepaid sim card in London before you head off on your tour. I forgot to do this and had to make do with hotel, hostel and cafe WiFi where ever we went. I tried to get a prepaid sim in France and Italy but the language barrier proved difficult, and each time I thought I was buying an international sim it would work for a couple of days and then we would move countries and it would stop working. I ended up giving on up buying them because it got too expensive and we moved too often. Just make sure you purchase one in London!
Bed Bugs!
Yes bed bugs are a real thing! ALWAYS check your entire bed! This was the first thing I did at every new place we stayed. Make sure you check under your mattress and in the pillow cases on your bed too. You do not want these creepy crawlies touching anything of yours. If they do then you’ll have to wash your whole suitcase to kill the eggs. So make sure you keep your luggage away from your bedding too. I took a silk sack to sleep in from home which was super handy because it gave me peace of mind that nothing was going to nibble on my skin in my sleep. Two people of my trip got them so make sure you triple check!! Thinking about it makes me itch, yuck! TIP – Bed bugs usually bite in a line of three. If you have an itchy bite don’t stress as this may just be a mosquito. If you have bites in lines or clusters of three…then get some cream and wash your clothes!!
PARTYING
I am typically not a big party girl. I love a night out but if I am honest I usually only have a big one about once a month. I was quite convinced that I wasn’t going to drink every night of Contiki. HOW WRONG WAS I. You will drink almost every night of your trip and love every second of it. You will stay up till 4am, wake up at 7am, sleep the hangover off in the coach on your way to your next destination and be ready to go explore by the time you arrive. 90% of the time you will be too busy to even begin to think about being hungover.
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Cut a long story short, Contiki is truly a trip of a life time and I am still having major withdrawals from all the adventure, partying and the amazing friends I made. I can’t stress enough how much I think everyone should do one. It is something for the bucket list that’s for sure.
If you have any other questions or want to hear more about my trip, be sure to like this post or get in contact with me!
Get out, see the world. Live with no regrets!
Lots of love,
Kobe Gray xx
Traveling with Contiki Going on a European Escapade Contiki is one of the best decisions I have ever made. Since being home I have been asked many questions about Contiki and my experience with them.
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