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nightmare-afton-cosplay · 5 years

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NFL-Themed Home Decor?! 10 Hilarious Items to Get Before the Next Game

iStock; Lowes.com

Now that football season is well underway, why not show your love for your favorite team not only with caps and jerseys, but also with your home decor?

As luck would have it, Lowe’s has you covered. This big-box home improvement store has launched a huge NFL Fan Shop with thousands of branded items that are perfect for a superfan, or to tote along as a thank-you gift when your neighbors host the homegating party. All 32 NFL franchises are represented in the collection, as well as some of the most popular college teams (think Alabama Crimson Tide, Florida Gators, and Clemson Tigers).

Here’s a peek at some kinda cute, kinda crazy football-themed home decor that only a true fan will adore. Hike!

1. Pizza cutter

Slide through a cheesy pie quickly with this stainless-steel blade.

Lowes.com

A pizza cutter ($13), especially one emblazoned with the Steelers logo, is the ultimate tool when it comes to hosting a home game. Not just for pizza, it’s also good for slicing through quesadillas, shredding lettuce, and quartering sandwiches. Or for destroying the sports section when you read the game’s recap in the papers.

2. Salt and pepper shakers

Turn these shakers to display home and away games.

Lowes.com

Even though Gang Green hasn’t won a Super Bowl title in 50 long years, Monica Mangin, Lowe’s DIY expert, still recommends this team’s salt and pepper shakers ($16) with both home and away jerseys. Go ahead, long-suffering Jets fanatics—you’ve earned this.

3. Grill grate cleaner

Scrubbing the grill helps release the tension you’ll feel after that fumble.

Lowes.com

Take your football theme to your patio with a grill grate cleaner from the San Francisco 49ers ($22). A superfan also keeps a stainless-steel grill set (spatula and tongs, $28) at the ready because burgers and brats taste better when they’re flipped with a little Bay Bombers love.

4. Grill cover

Rub this Bama grill cover for good luck.

Lowes.com

No, you can’t paint your car crimson and drive around town singing the Alabama fight song, but you can sport this grill cover ($26) over your cooker during inclement weather and know that Clemson is going down this year—no matter what.

5. Beer mug

How’s about a giant brew in a Giants stein?

Lowes.com

Next stop—the bar. Beer mugs ($33) and stainless-steel wine tumblers ($25) are easy ways to outfit your beverage station at a homegate party. Mangin recommends coasters ($30 for 6), too, and you comply so your den’s end tables don’t become ring-stained nightmares by the playoffs’ end.

6. Cornhole football

Score! Cornhole appeals to all ages.

Lowes

Set up a few backyard games at your homegate event, including flag football, flip-cup, and cornhole ($70). Sure, it’s a cheesy game, but you can’t sit prone for three hours! Fun fact: There’s even a professional cornhole league. So get up and play with the kids during halftime and stop pouting about the score.

7. Home field rug

Every home TV deserves the Bills laid out, front and center.

Lowes.com

Move your team spirit inside with this home field rug ($450) made from easy-to-spot-clean sturdy nylon (yup, nacho accidents happen). At 8 by 11 feet in size, it’ll almost accommodate an indoor game of touch or flag football.

8. Lighted sign

Why no, this Packers sign isn’t too bright on a bedside table.

Lowes.com

Show how your favorite team lights up your life with a lighted sign ($70) for your family room or man cave. This neon wonder also works well in a window, as it lets passers-by know about your deep devotion to the Packer nation.

9. Doormat

The Panthers rule—and when they lose, wipe lots of mud here.

Lowes.com

A doormat ($25) is useful during football season (rain, sleet, snow), and it lets guests know as they enter your home that there will be no trash-talking the Panthers this year.

10. Garden gnome

Ahoy there, little man!

Lowes.com

Superfans don’t just live inside the house—they also venture to the lawn and garden. Adorn your green space with a not-at-all scary garden gnome ($31) pointing skyward for some reason. Give him your own high-five or secret salute every time you pass by to rake leaves.

The post NFL-Themed Home Decor?! 10 Hilarious Items to Get Before the Next Game appeared first on Real Estate News & Insights | realtor.com®.

from https://www.realtor.com/news/trends/football-themed-home-decor-to-get-before-the-next-game/

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thisoldapartment · 7 years

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Paint Your Walls (Without Painting on the Walls!)

There’s nothing like a fresh coat of paint or adding a pop of color to liven your apartment! But sometimes pesky rental rules stifle your DIY creativity. Thankfully, all you need is plain, removable wallpaper to have your own designer wallpaper without breaking the bank. Monica Mangin, host of the Lowe’s original DIY series The Weekender, painted a Shibori wallpaper for a bedroom, and we’re in love with the look! Use this brilliant blue and a few paint brushes to recreate the room.

Watch! You can get all the directions here or watch the full episode for even more inspiration.

#apartment #diy #wallpaper #paint #shibori #lowestoa

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jodybouchard9 · 6 years

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Make Magic Happen: The Year’s 8 Most Beautiful Bedroom Design Trends

FOTOGRAFIA INC./iStock

It’s easy to regard the bedroom as a design afterthought. After all, how many people actually see it? But you do spend a third of your life in there—it should be a retreat from the chaos of the world outside. And designers are always coming up with new ideas to improve the space.

Repeat after us: In 2018, your bedroom will be boring no more. If you’re looking for some quick ways to shake up your sleep sanctuary, we’ve got you covered. Read on for of-the-now inspiration that’s certain to take your boudoir from dowdy to downright dreamy.

1. A return to luxury

Photo by Amy Noel Design “Luxury is back in a big way,” says designer Mark Cutler. Think: fabrics such as mohair, velvet, cashmere, and faux fur, and color palettes of rich, saturated jewel tones.

Punch up your bedroom style a notch—and create a dreamy retreat—with a new set of textured linens. Or paint your trim and walls in similarly jewel-toned hues for a luxe, tone-on-tone feel.

Our fave shades include Sherwin-Williams’ 2018 color of the year (Oceanside SW 6496), an intense blue-green, and regal Ultra Violet, Pantone’s color of the year for 2018.

2. Wallpaper

Photo by Modern Organic Interiors No, not your mama’s wallpaper that you spent hours—nay, days—scraping off. Today’s prints have modern flair and intricate designs that fuse with any style, from glam to bohemian.

“Wallpaper adds a layer of depth and interest to any space, and is available in amazing textures, colorful stripes, geometrics, and countless other options,” says Charleston, SC, designer Leigh Meadows-McAlpert.

Add texture with sisal or patterned prints, and score major bonus points for choosing a floral pattern (yep, that’s back in, too—more on that later).

If you want to ease in with this one, try removable wallpaper, or papering just one wall for a patterned accent.

3. Ceilings with flair

Photo by FrontDoor Communities Ceilings will be seen in 2018, designers say, whether wallpapered, gilded, or painted a bold hue.

“From creative moldings and interesting coffers to fantastic paint and plaster treatments, the ceiling has become another surface equivalent to the complexity of a Persian rug,” says designer Ana Cummings. “No room will be completely finished without a ceiling treatment.”

Not feeling committed enough for paint? Swap out your dated ceiling fan for a dramatic chandelier or drum pendant.

“A unique light fixture can provide that pop you need without breaking the bank,” says Kayla Hein, creative director at Modern Castle.

4. New twists on old headboards

Photo by Clifton Interiors Ltd Ditch your tired, old headboard, and experiment with the new crop of head-of-the-bed accents such as accent wallpaper, painted decals, or textured wall tapestries.

If you’re a DIYer, you can even create a rustic chic look by upcycling old barn doors or benches. Or take an entirely new twist by hanging a large vintage map or custom painting, or cover the entire wall with a soft fabric.

“I love taking the upholstered headboard to new heights, literally,” says Gretchen Kennelly, an interior designer and owner of Gretchen Kennelly Design Group, in San Diego. “I love to do a fully upholstered wall behind the bed to create a soft, cozy space and an extra layer of texture in the room.”

5. Concrete

Photo by Michelle Chaplin Interiors Love it or hate it, this versatile composite is making a huge splash this year.

If you dig a more contemporary style, consider a concrete accent wall in a master bedroom. Just make sure to balance it with accents such as walnut-stained ceiling beams, whitewashed wood floors, and soft bed linens to warm things up.

“This creates a style that’s cozy, not cold,” says Monica Mangin, host of Lowe’s DIY webisode series “The Weekender.”

6. Funky florals

Photo by eleven11DESIGN Ready or not, florals are back in bloom. Designers predict they’ll be big in the bedroom, in contrasting colors (especially in bold jewel tones) and large, oversize patterns.

“Floral prints have always been popular, but this year we’ll see them veer away from feeling incredibly feminine and more toward an interesting, funky vibe,” says Erin Davis, lead designer of Mosaik Design & Remodeling in Portland, OR. “Think contrasting colors and casual, bohemian styling.”

Try this trend in linens, rugs, upholstery, or even window treatments—or if you’re feeling especially wild, add floral wallpaper to an accent wall.

7. Gen Z yellow

Photo by Shaw Coates This sunny color has taken over the runway and is now making its way into our homes as the new darling of interior design. Risk-taking homeowners love how the hue can make any room feel happy—and isn’t that what you’re looking for in the boudoir?

“Incorporating Gen Z yellow in a bedroom gives you unlimited possibilities,” says Nikki James, the design studio manager for homebuilder Ashton Woods Dallas. “You can make it as simple as a few throw pillows and curtains, or you can bring in an attractive yellow reading chair, a fun piece of yellow art, and some stunning lamps with yellow bases. The options are truly endless.”

8. Distraction-free zones

Photo by Su Casa Designs “Bedrooms that are oasis from the chaos of everyday life will be huge this year,” predicts Chicago designer Rae Duncan. “It’s not about having a TV screen in front of your face anymore; it’s about escaping and being with yourself and the people you love.”

Create your own oasis by banning electronics, creating cozy sitting areas, and adding room-darkening window treatments to keep yourself cocooned from the world outside. Now that’s a trend we can get behind!

The post Make Magic Happen: The Year’s 8 Most Beautiful Bedroom Design Trends appeared first on Real Estate News & Insights | realtor.com®.

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largemouthbassnation · 4 years

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How to Install Landscape Lighting (w/ Monica from The Weekender)

What good is curb appeal if you can’t see it? Adding landscape lighting to the exterior of your home can bring new life and added safety at all hours of the day. Learn the smart design techniques and installation steps for uplighting and path lighting with Monica Mangin from “The Weekender”.

Difficulty Level: Moderate. If you are not 100% confident with installing landscape lighting and…

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olivia123-love-posts · 4 years

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Awesome Upgrade your #Christmas tree with these 8 stylish #Ideas #homedesign #homedecor

It's officially time to start trimming the tree and decking the halls! TV host and home expert Monica Mangin from East Coast Creative is sharing her best Christmas tree decorating ideas, and even has ... source http://jyden1.com#47591f1af86ac7be8e39c8dd50742c39

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lucyariablog · 5 years

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7 B2C Brands Offer Content Marketing Lessons and Inspiration

Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage.

That’s what prompted me to identify brands excelling at content marketing. These seven retail brands have committed, consistent, and differentiated content programs. Read on to see how they deliver what their audience wants.

HANDPICKED RELATED CONTENT: How Content Can Ring Up a Better Retail Experience

MVMT

Recognized as the first watch company built on a direct-to-consumer model, MVMT smartly leverages influencer partnerships and multimedia storytelling with the appeal of almost global grandeur. It does this via its blog – targeting on-the-move go-getters who live life on their own terms.

Gone is boring product-focused content and self-promotional jargon. It focuses on the life its audience is living (or wants to live) with categories like travel, disruptors and dreamers, and fashion.

MVMT’s blog often incorporates its partnerships with well-known fitness, fashion, and style connoisseurs. By connecting these influencers with its blog, MVMT can see the benefit of content amplification and greater credibility because these influencers often have a lot of Instagram followers (which works well for visually impressive content like MVMT’s) and have become recognized voices in their respective niches.

Unique watch brand @mvmt’s blog partners w/ fitness, fashion, & style #influencers, says @mjbecker_. Click To Tweet

Morgan Oliver Allen is one of the featured influencers. Morgan, who has over 100,000 followers on Instagram, is profiled in the Disruptors and Dreamers category. MVMT also doesn’t use a traditional format to tell the story – it breaks it up in short sections (bio, what moves you, quote) and powerful imagery.

BONUS TIP: MVMT’s blog isn’t limited to text. It uses multiple formats, including video, to appeal to its audience’s preferred modes of content consumption.

MVMT incorporates options-to-buy within its content, but not until the reader has found value. It also does it in a way that doesn’t disrupt the user experience.

HANDPICKED RELATED CONTENT:

An 8-Step Process to Use Influencers to Elevate Your Brand

A Primer to Boost Your Content’s Readability

Walmart

The world’s No. 1 revenue-generating company (more than $500 billion in annual revenue) with 2.3 million employees has vivacious content marketing.

With hundreds of millions of customers, how does Walmart tackle its audience outreach? One of its major initiatives is its branded blog, Walmart Today. With a more traditional digital editorial look and feel, the blog addresses a slew of news- and business-related topics of interest to Walmart’s wide audience. Much of the content focuses on community, giving, service, and volunteering to showcase how the brand is implicitly or explicitly improving the world.

The mega retailer also has Walmart Labs hosted on Medium, which includes its Tech Blog where behind-the-scenes team members share insights on advanced, technical topics.

HANDPICKED RELATED CONTENT: How to be Purposeful With Your Purpose-Driven Content [Examples]

Dick’s Sporting Goods

Dick’s Pro Tips blog includes content popular in many content marketing programs – checklists, guides, how-to, training, and tools – to help its audience of athletes and sports fanatics.

Its high-quality, relevant content is provided in multiple formats with the goal of helping its customers get better at their craft.

The blog is fresh and simple. It’s designed to spur users to engage in a bit of binging, incorporating elements like:

.@Dick’s Pro Tips #blog is designed to spur users to engage in #content binging, says @mjbecker_. Click To Tweet

Related articles in the right sidebar of posts

You may also like articles at the end of posts

Shop-related gear in the right sidebar of posts

A sliding hero banner on the main page with top picks

Each article’s page is its own resource, including text, links to related content, videos, and buying guides.

This narrowly focused post – How to Choose a Yoga Block and When to Use It – reflects the multimedia opportunity for readers.

Scroll down farther to see graphic illustrations:

Scrolling down, viewers who learn better by seeing rather than reading can watch this video, which breaks down the activity:

youtube

If you’re a customer who’s interested in getting better at your sport activity, Dick’s has positioned itself as a go-to resource.

H&M

How does one of the most successful apparel brands in the world grow its audience and spread its fashion flavor? H&M launched an online magazine to supplement its audience growth potential.

“Dedicated to fashion, beauty and culture,” H&M Magazine offers daily updates and inspiration from all over the world. Content is multifaceted and multiform. It combines visual elements, text, and video posts to enhance overall quality and create a smoother user experience. It truly feels like a magazine you want to read.

H&M is a gigantic consumer brand. A digital magazine isn’t going to be solely responsible for its success. However, the investment in the magazine allows the company to further cultivate an audience of energetic, educated brand fans.

.@hm‏’s investment in its digital mag cultivates an audience of energetic, educated brand fans. @mjbecker_ Click To Tweet

HANDPICKED RELATED CONTENT: Get Your Readers to Stay Longer With These 4 Formats

Mrs. Meyer’s

In an advertising class in college, I had to write 100 headlines to sell a household cleaner. Researching and creating crafty blurbs for Mrs. Meyer’s, though, showed me what an amazing brand it is.

Its content hub caters to a clearly identifiable audience, and the content goes beyond describing why the cleaner is good. It also isn’t the type of content you’d expect for a cleaning brand. Content from Mrs. Myer’s is designed to encourage readers to “Get Making” – focusing on DIY projects, offering actionable pointers on cleaning, and even sharing recipes.

.@MrsMeyersClean #content hub focuses on a niche audience – the makers, says @mjbecker_. Click To Tweet

Though Mrs. Meyer’s wants to sell its products to as many people as possible, it deliberately narrowed the niche for its content to focus on the makers in the wider audience.

For example, this article about how to make a rope lamp won’t appeal to the masses, but it will inspire the makers:

BONUS TIP: Notice how the “ingredients” in this DYI project don’t include any of the brand’s products.

HANDPICKED RELATED CONTENT: 4 Ways to Shift Your Thinking to Truly Focus on Your Audience

Bodybuilding.com

With multiple educational and fitness-based forums, Bodybuilding.com has become a go-to authority in the sports nutrition/health industry. Though the company sells supplements and products bodybuilders seek, its site is content rich, from training regimens and workout plans to nutrition, health, and lifestyle topics. The site is as comprehensive as it is helpful.

But Bodybuilding.com didn’t stop with content. Its foundation isn’t the supplements, workouts, or recipes, it’s the community it has built. The veil between the brand’s content strategy and business strategy is thin. The real value of joining the Bodybuilding.com community is the opportunity to contribute to and learn from a team of like-minded individuals all interested in attaining better health. User-generated content, a “FitBoard,” member search, and other interactive sub-sections/forums connect people to other people – the fabric of a truly dynamic content marketing initiative.

HANDPICKED RELATED CONTENT: Actor Brings Community Model to Content Creation

Lowe’s Home Improvement

Lowe’s puts significant resources into its video marketing, which uses YouTube as its primary distribution vehicle.

Lowe’s YouTube subscribers total over 606,000 – dramatically outnumbering the competition. Home Depot’s channel has about 195,000 subscribers, while Menards has 65,000, and even the biggest retail giant, Walmart, only has 348,000. Lowe’s even generates additional revenue from its channel by driving subscribers back to the website to make purchases.

With high-quality content that rivals HGTV’s programming, Lowe’s has created several ongoing series, including how-to videos, DIY basics, and seasonal decorating videos. But one of its biggest hits, The Weekender,” is a real-life makeover series in its fourth season. In it, DIY expert Monica Mangin transforms problem spaces for perplexed homeowners. Most of the videos in the series are anywhere from 15 to 25 minutes long.

youtube

Lowe’s also recognizes that a single YouTube channel wouldn’t work for its diverse audience’s interests and needs. It’s created a channel lineup to target niches in its wider audience:

Lowe’s Open House

Lowe’s Product Guides

LowesForPros

Iris by Lowe’s

Lowe’s Canada

DIY Guy

HANDPICKED RELATED CONTENT: What You Need to Do to Build a Loyal YouTube Audience

Conclusion

These brands’ content platforms – and, I suspect, those of most top-tier retail brands excelling at content marketing – share several common characteristics. Most of them focus on:

Delivering what their audience wants to know, learn, be inspired by, etc., rather than promoting why the audience needs their products

Creating content featuring influencers, fans, and experts who will help them extend the reach of the content to audiences the brands normally wouldn’t reach

Telling stories about how the brands operate in a larger context, showing how they help and connect with the larger communities

Picking a niche within their wider consumer audience to ensure that they deliver valuable and relevant content

Offering multiple formats, from text to video and more, to give their audiences a choice in how to consume the content

Going beyond creating content to create communities through online forums, user-generated content, etc.

If you care about turning customers (or prospects) into brand fans and loyalists, take inspiration from these seven brands and let these lessons help you improve your content marketing programs.

HANDPICKED RELATED CONTENT: Struggling With Brand Loyalty? Ideas to Consider for Lifetime Customers

If improving your content marketing skills is on your to-do list for 2019, register today for the winter semester at Content Marketing University.

Cover image by Joseph Kalinowski/Content Marketing Institute

The post 7 B2C Brands Offer Content Marketing Lessons and Inspiration appeared first on Content Marketing Institute.

from https://contentmarketinginstitute.com/2018/11/b2c-brands-lessons/

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