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manleycollins · 7 months

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Journal Entry #76 - Happy Halloween…Letters of Presentment…Same Thing or Process, but Different Version to Challenge Culture that You Will Not Ever Do That Again for the Rest of Your Life or Career.

JOURNAL ENTRY #76 Name: Manley M Collins Social Security Number: 5 7 9 – * * – 6 5 4 1 Date of Birth: 06/21 Place of Birth: Washington, District of Columbia Country of Birth: United States of America Date: October 24, 2023

TOPIC: Happy Halloween…Letters of Presentment…Same Thing or Process, but Different Version to Challenge Culture that You Will Not Ever Do That Again for the Rest of Your Life or Career.

NAACP Membership renewed after decades.

Street Money Donations Massachusetts General Hospital Alpha Phi Alpha Fraternity, Inc. Boston Public Library NAACP

Had a fantastic time at Boston's Veg Food Fest. I sampled Jack Fruit and Kombucha for the first time. I saw the Reggie Lewis Indoor Track. Go Vegetarian or Vegan.

I purchased so far two 2024 Paris Olympics Athletics Event tickets to watch my race 200m and other sprint events. I made 1 out of 3 hotel reservations for Paris, France. I am awaiting the results from my volunteer application. I also sent my resume for employment, but got rejected probably because I do not have a legal right to work there.

I received my Federal Government tax refund and bought my Comfort+ AirFrance plane ticket from Boston, Massachusetts to Paris, France. I researched registration with the United States Embassy in France.

I had my reservations booked well in advance for South Carolina State University homecoming in Orangeburg, South Carolina with lodging at Fairfield Inn and Suites in Santee, South Carolina, and car with Enterprise. I also was able to reserve a spot with Bulldogs on the Run.

Had an unexpected good time running into the 15th Anniversary of Boston Book Fair. I did not purchase any books, but it felt good being amongst all types of writers and readers.

I got PUBLISHED in my first peer-reviewed academic journal. Journal of Business, Economics, and Technology, Spring 2023, Volume 26, Number 1.

I got my certification in AFAA Kickboxing.

Applause To McDonald's McRewards on National Cheeseburger Day. I have not had a double cheeseburger in decades. It was for $0.50. I had to cheat. Congratulations to McDonald's for the store traffic today – everyone in the house, kids, teens, young adults, adults, seniors – whew.

My Old Self - Office Work or White Collar positions still alive and well. Just have to pay upfront to return to the past and we interdependently agree on our terms. Welcome to the headquarters of Collins Incorporated.

Fall, Winter, Spring Season sessions are in. I told you Life's A Party. Here is one beginning. For in-person class, be in my geographical area. For virtual class, just have Zoom, FaceBook, or YouTube. I had my first Zumba class in September 2023 and had my second Zumba class in October.

I renewed my NASM AFAA certification for another two years so the expiration is 12/16/2025.

I signed up for subscriptions or accounts and email newsletters of Life Fitness, Rogue Fitness, Spinning, Think With Google, Microsoft Advertising, and Google Ads, etc.

I realize Apple drops the backups of iPhone and iPod Touch after a certain period of time.

United States Department of Navy and United States Department of Justice got my tort claim forms and responded. However, due to the span of time, they told me to file in federal court to sue. I already did that long time ago. I sent them the copy of one case for review. However, just like before no accountability about the harm done to me.

I left Beacon Hill Athletic Clubs and joined GymIt. GymIt is a healthworks brand of gym. I only have one location and reduced workout to 90 minutes with the annual membership; however, I still have Planet Fitness 2,000+ locations. I rented to storage lockers at GymIt, which are half the size and space of Beacon Hill Athletic Clubs.

I am filling out plenty of surveys with Google Rewards, Massachusetts General Hospital, AllofUs Research, Boston Medical Center, McDonald's, CVS, Walgreens, Walmart, TruHearing, BlueCross BlueShield, etc.

I have a job offer, but do not have job offer with New York Sports Club. We are onboarding, but with plenty of hiccups.

I lost USB number two so I purchased two as a replacement along with the use of Google Drive.

I researched for the Massachusetts License to Carry a gun application and the requirements.

I did my first letters of presentment to the City of Boston and Commonwealth of Massachusetts regarding SplitSpot and Pine Street Inn.

Urbanity Dance and I were arguing it out regarding rental room reservations, but life for some odd reason did not want me to make it for my appointment. Boston Dance Studio accommodated my Zumba classes and they are uploaded on zumba. com.

I did my first letter of demand to Progressive in regards to me being hit by an SUV.

Some of the apartment complexes I applied to and on the waiting list requested updates.

I submitted my returns of service and service of process on four (4) out of five (5) cases before my personal vacation to South Carolina.

I am frustrated that the BlueCross BlueShield Medicare Advantage HMO plan is not a dental plan nor have dental benefits.

I received my Social Law Library membership invoice for the next year. I need the membership, but it is not in my budget currently.

I subscribed to Apple Storage Plan, Google One Storage Plan, YouTube Music, Google Nest Home plan, AT&T ActiveArmor

CVS Pharmacy knows how to move products with 15%, 20%, 25%, 30%, and 40% off products. They had me in the store for every coupon.

I tried traditional marketing of my Zumba classes in a variety of places.

I retrieved Washington, DC Chamber of Commerce and Boston Chamber of Commerce applications for possible future use of networking.

Extra Space Storage took over Life Storage so I had a higher bill and loss of amenities, such as the restroom and business conference room. I have to punch in everytime to enter the building. The registration with the app was painless. The customer service was good to honor previous monthly payment before rent increase.

I got an unexpected message from Massachusetts General Brigham Biobank after two years from the blood donation for research.

I attended some French Library events, such as the online conversation club.

I kept applying for new jobs with Massachusetts Careers when they roll out new opportunities. At least the notifications are relevant, such as Chief, Director, and leadership positions.

My 9A Packet with the Collins vs Federal Express was denied. Thus, the reason for the Rule 9A teaching moment from the Massachusetts attorneys.

I ordered a new Nike pair of shoes around my budget of $50. Yes, the Revolution 6 is very comfortable and squeaks every time I make a step.

Federal Express Print and Go function works really well, but I had to go to Office Depot for my production and large print jobs. It came out well from Office Depot. I had 110 pages of Collins vs Pine Street Inn case times 10 copies.

I launched my small business, Collins Incorporated and Manley Collins Health and Fitness Club, websites and new way of doing business. My target audience is the shop and go without a membership subscription, but still adhere to membership policies for repeat customers and visitors.

I attended Massachusetts Rehabilitation Commission OFCCP Job Fair. MRC provided transportation and food to and from the event for disabled persons.

Massachusetts Department of Transitional Assistance ended my SNAP after full synchronization of my income behind the scenes. However, after a month, I applied for an appeal. I went to my first DTA hearing. It was my first time attending an in-person visit to a physical DTA office in Nubian Square. I went early to ensure I meet the hearing officer on time.

Eric Jerome Dickey's Waking with Enemies was filling the gaps of other books. The end of this book was the most captivating because when death comes in either shape or form, and depending on the person it is done too. It changes the perspective and life of the person who did it. This is definitely a climatic and funny scenario of tough guy talk, and not backing it up, and not checking to see the targets are dead, and death comes biting the tough guy in the butt. I am that leave-no-trace-of-evidence guy - clean up is slow or fast and at my pace. Gideon, the main character, you better work and train the next generation. My current example: SplitSpot - 228 Washington St, Brighton, MA - clean the entire house out - it took me a week, but it was cleant - we are still fighting over a foreclosed house not mine and my small room eviction, and probably disrupting the company's headquarters and foreign investor money laundering systems. Wrong type of company (SplitSpot, Bungalow, or June Homes) capitalizing on other people misfortunes of homeownership.

I am going to take a break from the alternative knowledge of books to focus on my group fitness classes.

Eric Jerome Dickey's Before We Were Wicked was really good reflection on positive versus negative in relationships. Every woman and all Africans, the Islands, and Asian Indian need to read or listen to this book. If you are the color of me lighter or darker, then think people of opposite color going to treat any different than those of the same DNA gene, skin tone, pool in the United States of America. Reality check is coming if you have not experienced it like me. Ken Swift is my dawg, my N-word, and favorite character. Women in any culture that are a Jimi Lee-type stay away from me because it reminds me so much of my ex-girlfriend. Jimi Lee-type women do not figure the consequences of death in trying to negotiate an assassin's or shark's business. Let Africans, the Islands, and Asian Indians run around thinking they are white in the USA, when groups like the KKK and white supremacy run around, and I want to physically see the consequence of the African, the Islands, or Asian Indian. Colorism is real in the United States of America, which is you black, brown, or white. Another note, families think they are better families than other families because of a child. Glad I woke up and understood the war. Let any of my exes or even his/her exes bring that war to my door.

Eric Jerome Dickey's Decadence provided me knowledge about Atlanta, Georgia that I did not realize I missed. Who has been to Trapeze Atlanta, Decadence, Rooftop 866? Wow, my opportunities were missed, and I would love to meet freaky women that can come close to the characters in this book and book 'Pleasure'. Is that too much wishful thinking? The brutal truth in honesty when asking about people's relationship history.

It is hilarious on the decision on whether or what choices to change the FaceBook status for relationships. I am wondering if my last ex-girlfriend took a course in oral sex to give me the best blowjob before leaving the relationship. Getting the explanation of sexual science is so helpful for things I did not notice about the other partner or myself. This book of eroticism is ablaze and millions of fire or fireworks emojis. I wonder who I will run into in such places.

Women do have a time period to make babies. Men can make babies all the way in the age of 80s and 90s. This is a good book on how exes from teenagers or college when someone does wrong and expects to be justified for being wrong, and things get uglier on reunions or reuniting because of the wrong choice. "Fornication Under Consent of the King." "For Unlawful Carnal Knowledge." I am loving these history terms of where words came from. I knew all the sexual options between female and male ("heterosexuals") were not totally crazy, but it is the spouse or partner's level of acceptance.

Wow…unbelievable for hopeless romantics holding out for that one to change their lives. Marriage is a serious business built on many wanted and unwanted factors. If you want to see my skeletons and bodies, then I want to see your skeletons and bodies. At this stage of life, no such thing as a Virgin Mary or Virgin Joseph. If you are claiming to be a virgin, let's go to a gynecologist, proctologist, and/or urologist. I was not wrong in thinking of prenuptial and postnuptial agreement even when neither party is wealthy. Men do not realize women have been empowered to want equal access to everything, become independent and forward thinkers, and believe they can do life without us. The backhanded trash comes out so later in life for everything that was not mentioned during high school and college. Nia Simone Beju is one good character. The truth spared no feelings. End of the day or the moment of opportunity comes reconciliation and closure…and physical separation forever (connected only by text, email or social media for some, and no communication for others) at least for my end. Hate is what people have when it is something or someone (like me) they cannot control. Glad I got to know all my living siblings from all my daddies, mother, and fathers.

Race (2016) film about Jesse Owens was good and touched all the areas of life surrounding his life, family, and handling situations. It shows the realization when to capitalize on opportunities benefitting not only you, but the organizations as a whole because sports never sees color while people or humans make it an issue. I still love my sport, track and field. Eric Jerome Dickey's Pleasure made me reflect back on my sexual situations using sex as a way to resolve conflict. This was one heck of a story with twins, a wife, and the side chicks. Sometimes I do not realize the pains from other people when they come to me to find resolve when nothing about resolution comes to my mind. At this point in my life, sex is a task, responsibility, pleasure, healthy, a release of all emotions, and a job.

Rev. Dr. Martin Luther King, Jr.’s Why We Can’t Wait was a transition in writing and was very different. I am glad to hear from him how he developed his platform for the non-violence movement toward civil rights. In previous posts, I did indicate some harsh comments for continuing to treat me like him. Similar logic and same purpose, but different platforms. Unfortunately, I can understand his choices as being the leading voice for his movement, the United States slow progress for change, harsh compromises for changes, but I am grateful for his writings in letting us (African-Americans/Black/Colored) people know what truly transpired in Birmingham, Alabama, the Deep South, and he made mention of all the events that literally saw through monuments and tours of Birmingham, Alabama with my fraternity brothers, Alpha Phi Alpha Fraternity, Inc. Best Quotes:

1. “You have to be prepared to Die in order to start Living.”

2. “Freedom is the reward from the Oppressor. The Oppressed has to demand and fight for Freedom.” (I may have added some words, but it works.)

Thanks to all the African-Americans/Black/Colored, young and old, who truly sacrificed in the attempts to become equal and be free totally, and paved the way for me, my generation, and future generations. Just thirteen (13) years before my birth….wow! Thanks my dear fraternity brother, Dr. King, and his family for preserving his legacy.

Rev. Dr. Martin Luther King, Jr.'s Where Do We Go From Here was a very intellectual work and more descriptive of the same black history that successfully passed on to at least my generation. This work gave a more definitive definition of racism as a disease. I do agree it is a disease. Some parts were sampled from his previous works and more explanations in depth. I was surprised he mentioned or met President Barack Obama before he became President, and he made plenty of United States Presidential comparisons. A lot of the people from plenty of restaurants and churches that I visited that had pictures of him, Smithsonian museum photos, and very popular people marching with him were mentioned. This is a real story and not made up. I comprehend his logic on whites trying to support the civil rights and equality causes, but whites truly could not relate what their race and ethnicity does to the minorities. It was plenty of groups mentioned with variety of perspectives including the militant perspectives. I guess it was an indirect mention of Malcolm X and Black Panthers. The price was high for the high profile assassinations going on from all the groups. Again, I am grateful for the survivors and my condolences for the families in their losses to provide for my generation, or at least for me to do what I do in the United States of America that can be transferred anywhere.

July 2023 This weekend Boston, Massachusetts welcomed more African-Americans and its supporters. I am glad to be an African-American/Black/Colored person. We went through alot as a people and still being done wrong. I attended my first NAACP National Convention ever. I had fun getting to know and seeing my people like me. I even ate collard greens, macaroni and cheese, and turkey at the black people price of $16 plus $4 dollar drink. It was cool. BLACK POWER

Well, the United States Track and Field Association Masters Championships in Greensboro, North Carolina is over. It was a very nice weekend to reacquaint with folks I have not seen in decades or a few years. I made some new acquaintances and surround myself with champions for fun, times, advice, and records. Thanks for the moments, USATF, Delta Airlines, Marriott Hotels, City of Greensboro, North Carolina A&T State University, and Potomac Valley Track Club. I love track and field. I did the 100m dash, 4x800m relay, Long Jump, 200m dash, 4x100m relay, 4x400m relay.

Top Ten (10) Personal Music Playlists

Water - Tyla

BomBon - Daddy Yankee

Seven - Jung Kook (featuring Latto)

Not Letting Go - Tinie Tempah (featuring Jess Glynne)

Rush - Troye Sivan

Promise - Ciara

Turn Back Time - Diplo & Sonny Fodera

Is My Living in Vain - The Clark Sisters

Drugs from Amsterdam - Mau P

Look At Me! - TokyoSleep

LinkedIn Learning (formerly Lynda.com)

Artificial Intelligence for Cybersecurity

Linux Security and Hardening Essential Training

Human Resources: Payroll

Generative Artificial Intelligence: Working with Large Language Models

QuickBooks and Excel: Importing and Exporting Transactions

QuickBooks Payroll Essential Training

Top 10 Rules for Highly Effective Leadership

Leading Virtual Meetings

Dentist appointments were with Tend. Tend continuously pushed for dental insurance. I am/was a cash payment person for dental services.

Doctor appointment with Heather Edwards of the Boston Medical Center Department of Otolaryngology was cancelled.

Boston Neurobehavioral Associates was a very awful therapy service when they hardly kept a regular schedule of appointments like my previous therapists in Boston.

I had a motion to compel or a 9c conference with Federal Express for the unanswered or vague responses to interrogatories.

I met with my psychiatrist at Massachusetts General Hospital.

I went to the Boston Library KBLIC Podcasting Class. It was very informative on how to do podcasting and more tips to make sessions better.

I met with a friend at Caffe Nero.

Pine Street Inn played so many housing games that they do not even respect their own rules and 365 suspension. When I told them about SplitSpot beating them to the shared housing punch and their own 365 suspension of services, they finally got the message and cancelled everything from the Housing Tour and Metro Housing Leasing Public Housing Voucher that assign the voucher only to the specific room at 51 Beals St, Brookline, Massachusetts.

I attended a webinar with French Entree called Your Moving to France To-Do List: Visas, Healthcare, Paperwork.

I had the 9C Conference with City of Boston. I had a 9C Conference with Massachusetts AGO Office. I had another educational moment with how the 9A packet is presented. All other defendants attorneys did a similar presentation.

I did another gym audition at a gym I use to go to.

I attended another French Library Online Conversation Zoom meeting.

I met with my UOPX Mentee and discussed each other's accomplishments and topics around the IRB process.

I met with Microsoft Advertising on optimizing my marketing campaigns for my small business.

I met with my HearUSA for a hearing appointment. This time no raising hands, but yell out the repeated word from a sound booth.

I attended parts of the UOPX Knowledge Without Borders Summit.

I attended a UOPX Webinar named Feeling 'Enough': Empowering Multicultural Identities and Fostering Inclusive Connections. And another one named Transform Conversations of Bewilderment to Bravery

I went to the first hearing date of October 20, 2023 of Collins vs SplitSpot at Eastern Housing Court of Massachusetts. Only to discover the court date was canceled. No one informed of the date change.

My OMNY card sent a notice of expiration.

I had to contact Nelnet to put all loans in deferment.

Thank goodness I have service libraries to complete the tasks of Adobe Acrobat Pro software, printing, scanning, and copying. I like the Print Management System in one library and the Scanning Management System at another library.

With my new BCBS plan, I was still able to see MGH doctors, but they are called specialists. I had to return to BMC to be seen. I saw a MGH dermatologist for removal a mole on my back near my spine. It was benign for cancer or any other diseases.

I did not win the $1+ billion dollar lottery. My mind is still playing tricks on me.

I met with my Studio Optics ophthalmologist after a year away. We have a hold order for another pair of glasses. We discussed contacts and he saw that I could read the charts well. He mentioned the contacts would blind me and I would not be able to read.

I ordered my Caplyta via CVS Caremark mail service and it actually worked and got my medication through the mail. After my refill order, I maybe denied for any future orders.

Potomac Valley Track Club has the Young Flyers for children and teens that would like to run track. Let me know.

September Holidays and Awareness

Happy Labor Day, Happy Rosh Hashanah, Happy Yom Kippur, Happy Mawlid, National College Colors Day, Happy World Beard Day, Happy Patriot Day, Happy National Boss/Employee Exchange Day, Happy Mexican Independence Day, National Childhood Injury Prevention Week, National Suicide Prevention Week, National Historically Black Colleges and Universities Week, Happy Hispanic Heritage Month, National Singles Week, National Fruit & Veggies Month, National Self-Care Awareness Month, National Sickle Cell Awareness Month

SmartPhone Apps

Bounce - temporary storage app.

Oracle Authenticator - new multifactor cloud authenticator

Venmo - mobile payment processor

KFC - Kentucky Fried Chicken ordering app.

SCSUBulldogs - South Carolina State University Bulldogs ordering and athletic news app.

Keep Notes - Google note taking app. I was able to synchronize my notes from Apple to Google, AOL, Microsoft OneNote, and Yahoo.

AudioFetch - GymIt television tuning application to listen to the various channels.

Curb - Taxicab ordering application (Best alternative to Uber and Lyft).

Office Depot - supplies, technology, ordering app.

Stop and Shop - ordering app and rewards.

#manley marvell collins #massachusetts #boston #gym #fitness #music #workout #smartphone

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davidrsmithlove · 3 years

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Fit for Format – Forget Content Marketing Without This

When talking about content marketing, the majority of people automatically think of blog posts. And sure, text is one of the leading formats when it comes to content. It’s easy to produce, inherently supports SEO, is simple to update, and can be repurposed in almost countless ways.

However, it’s far from being the only format that matters. In fact, in 2021, it could be said that several other ones deserve much more of your attention.

So how can marketers find the absolute best format for their goals?

First, they need to understand that putting together a content marketing strategy cannot be approached as a step-by-step checklist. No guide can work ubiquitously, simply because different brands have different goals, distribution channels, and target audiences. For this reason, to get a marketing plan that truly works, marketers must consider the specific audience they’re targeting. Then they must develop a plan of action based on that audience’s preferences and the goals they have in mind.

And that means finding the best fitting format for each distribution channel and intent.

How Buyers Consume Content

Last year saw a dramatic increase in the time people spent in front of a screen. According to DoubleVerify, the average screen time in 2020 was 6 hours and 59 minutes, with streaming services seeing notable usage boosts. Another resource, App Annie, states that the most used apps in the first quarter of 2020 included Snapchat, Twitch, and TikTok for Gen Z, clearly indicating that some content formats drew more attention than others.

For marketers, this probably isn’t too much of a surprise.

Research from 2020 shows that the most invested-in format in 2019 included video, which was closely followed by blogs and eBooks. Usage statistics also reveal that social media apps remained the most used during the past 12 months, with TikTok leading the race.

All of this information is in line with the data we’ve had access to for a while. For example, WordPress states that there are 70 million new posts on its platform each month (and that’s just for blogs that use WP). And even back in 2019, 500 hours of video were being uploaded to YouTube every minute.

Naturally, this type of knowledge should have a significant impact on content marketing strategies. More importantly, it should help inform the decisions marketers make regarding formats. After all, people don’t go to YouTube to read a text – they go there to watch videos on topics of interest.

So, if your target audience is showing a preference for select platforms, that’s where you’ll have to rank if you want to stand a fighting chance of effectively grabbing their attention.

The Top Formats in 2021

Blogs

Though text posts may not be the hippest way to reach customers, they still work extremely well. And that’s no surprise.

Let’s consider the fact that the average person makes around 3-4 Google searches per day. We also know that 8% of all Google queries are phrased as questions. Bearing this in mind, it’s quite evident that providing answers makes for an excellent strategy to reach new customers. And blogs are still the best way to do that, seeing how videos get 6.3% of clicks and images just 3%.

In 2021, however, the way to get text content to work won’t be to churn out daily blog posts, stuffing them with keywords, or building backlinks from shady sites. Instead, it’ll be to pay closer attention to user queries, provide valuable information, and hopefully, win a spot in the Featured snippets and People also ask sections of SERPs.

Another thing to keep in mind about producing text is that, in 2021, longer is better. The average 800-word post is no match to longer articles. In fact, according to Semrush, posts that contain 7000+ words get the most average unique pageviews and shares.

Of course, you don’t have to write an eBook for each topic you cover. But do try to hit that sweet spot between 1500 and 2000 words to get the best results. Then, if you’ve got more to say on the subject offer a gated resource that will further educate your audience. A good example of this can be seen in Skillcrush’s post on remote work. At the bottom of the post, they have an email capturing lead magnet directly related to the remote working topic.

image source: skillcrush.com

Videos

We’ve already covered the way consumers are shifting to multimedia-oriented platforms. In fact, on all the popular social networks, video posts tend to get the highest engagement rates, making them an excellent investment for marketers.

However, there’s a significant contrast between formats when producing for different distribution channels.

Long-form videos work best for YouTube. On this platform, the average length of a video is 11.7 minutes, with some creators producing content three times that length. Seeing how the network accounts for 99.9% of Google’s video traffic, as well as its popularity across multiple generations, it’s a good investment for brands that want to take a step up from blogs.

Vat19, for example, bases its marketing strategy on creating entertaining videos that center around its products. Following current trends and adopting a friendly voice, they’re getting millions of views and thousands of comments, proving that they’ve chosen the ideal format to reach their target audience.

Still, most other distribution platforms display a preference for shorter creations. Instagram’s video limit is 60 seconds, as is Snapchat’s. In December 2020, TikTok started testing a longer 3-minute format. But that’s still multiple times shorter than the average on YouTube. So, taking everything into consideration, it’s clear that short-form video is the way to go for most platforms.

So how can marketers make a limited format work in their favor?

Well, one way would be to invest in content that lends itself to visual representation. For example, a company such as Joi can greatly benefit from transforming its recipes page into a series of TikTok posts showing the preparation process. As most recipes are easy-to-follow, they require no in-depth explanations and can fit into the traditional 60-second limitations.

@addjoi

Vegan Samoa Bars

Happy Friday from us to you! Recipe is in the comments. #veganrecipes #vegandessert #madewithjoi #addjoi #healthyrecipes

♬ Put Your Records On – Ritt Momney

Visuals

Then there’s the most sought-after digital asset out there: images. It’s no secret that visual information boosts any post’s performance. Articles with images get 94% more views, social media posts get higher engagement rates, and consumers make purchasing decisions based on photos.

But the thing is, marketers aren’t necessarily making the most of visuals.

According to Venngage, as many as 40% of companies use stock photos, a practice that can hardly be counted as a viable content marketing strategy. Moreover, visuals created for one distribution channel don’t necessarily have to work for another.

As an example, look to mattress brand Zoma. Comparing the Instagram performance of their posts, it’s easy to notice that the visual content reposted from their website gets several times fewer comments and likes than the images created specifically for the platform. What’s more, their best-performing posts include those made with a clear strategy in place, such as their athlete spotlights that make smart use of user-generated content.

image source: instagram.com

Industry Insights

As we move through the best ways to utilize digital formats in your content marketing campaigns, it’s crucial not to disregard any brand’s most valuable asset: its experience and know-how.

Though not necessarily appropriate for social media sharing (unless in the format of infographics), industry insights can and should play a role in your marketing plan. In addition to offering eBooks, white papers, research reports, and survey results on their websites, businesses can also build their reputations around being a trustworthy source of information.

For example, Deloitte’s content marketing strategy is based around the sole idea of positioning themselves as the go-to resource in a wide range of business-related topics. Their extensive Insights page offers resources on anything – from workspace design to cybersecurity in the electric power sector.

image source: deloitte.com

But their most valuable digital assets include their in-depth reports. These are available to download to anyone in exchange for a name and email address, making them an exceptionally successful lead generation method.

The Alternatives

Although we’ve covered the four most popular online content categories, there are still quite a few options out there. And they can be just as effective at getting you the desired results as the traditional formats.

Podcasts, for example, are becoming more popular every year. According to Statista, the number of monthly active podcast listeners is expected to hit 164 million by 2024, more than doubling over five years. The e-learning market is growing as well, with an average annual growth rate of 9.1%.

Then, there are the more innovative formats you could explore. An interactive map, such as the one created for the 2016 Rio de Janeiro Olympics, is an excellent example of what can be done with some basic information and a creative approach.

image source: rio2016interactivemap.com

Conclusion

There are numerous options brands can explore if they want to make content marketing work in their favor. In fact, being agile in adopting novel trends and brave enough to experiment with lesser-known methods makes for a great strategy.

Of course, that doesn’t mean disregarding traditional content formats like blogs. But it does necessitate a willingness to experiment and a high level of diligence when doing research and measuring results. Because, in the end, the best way to find what works best isn’t to follow advice. It’s to try things out and make data-based decisions that will work towards a predetermined goal.

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deanmullenfilms · 6 years

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2020s: A decade of immense change

What will the 2020s hold? From the possible discovery of alien life forms to the rise of lab-grown meat, the new 20s may very well be quite an eventful decade. If the past decade is any measure, it will be one of innovation, rapid social and technological change and one of scientific breakthroughs that will alter our perspectives of life, the Earth and the universe at large. However, in what ways will the 2020s differentiate from the 2010s in terms of where most change will occur and more importantly what will these changes be? I’ll break up potential areas that the 2020s may be someday known for in to the groups of science & technology, politics & society and events (to take in to consideration those which may not fit in to the either of the first two categories).

Science & Technology:

Will the 2020s be the decade when we discover alien life? From the discovery of frozen water on the Moon and Mars to evidence of organic material on Enceledaus, there are more and more hints of the potential existence of alien life forms in our own back yard. There seems quite a reasonable chance that by 2030 we will have discovered at the very least microbial life forms somewhere in the Solar System. With missions planned for the not so distant future such as a proposed mission from NASA to land an underwater probe which will make its way beneath the ice sheets of Europa and explore its likely ocean beneath for life and more missions planned to land on the surface of Mars in the coming years, the potential for such a breakthrough will only continue to grow. Of course, there is also the possible scenario where we make contact with an alien civilization although for now that remains an impossible subject to gauge in terms of when such contact will be made, if it is to be made; so that remains a possibility.

While we may not make contact with an advanced alien civilization in the 2020s, we may make ‘contact’ with an advanced form of artificial intelligence in the 2020s or at the very least begin to find ourselves closer to creating such AI. Futurist and inventor Ray Kurzweill who made many successful predictions including foreseeing the fall of the Soviet Union has long stated that 2029 will be the year in which the ‘technological singularity’ (when general machine intelligence surpasses that of a human being) will take place. Even if AI does not reach this level of intelligence, the use of AI in various fields of work alongside automation in general poses major potential and risks for the future of humanity. There are growing concerns that automation is about to create mass unemployment and indeed the signs of this are beginning to emerge as more and more jobs are being automated. The world is of course completely unprepared for this and the potential impact such a scenario could have on a world already deeply polarized and engaging in radical politics is in many ways frightening. I’ll discuss this more in the ‘events’ category.

What about autonomous and clean energy vehicles? Of course it’s been a bit of a rocky road at times for both technologies and neither has yet to really take off but the potential for their rapid growth is there. It may take time but it seems quite reasonable that as the decade progresses autonomous and clean energy vehicles and autonomous clean energy vehicles in a unified form will begin to really enter the mainstream. If effects on civilization from climate change is to truly take off in the 2020s, it may heavily incentivize a change in the direction of clean energy vehicles and of course renewable energy across the board. Although there is no doubt that the rise of renewable energy will be a long process but if price parity between energy such as solar can be reached with fossil fuels then the possibility of a rapid switch over is feasible although special interests and their influence over the political sphere.

Politics & Society:

What about politics? This one will likely be particularly dramatic. The United States under Trump poses drama at least until January 2021 and possibly January 2025. Should Trump be re-elected then his turbulent presidency will remain the centre of global focus for the first half of the decade. Should someone else be elected then the 2020s will be remembered in a very different way in terms of United States politics. What about populism? It seems unlikely to go away any time soon and if we see the mass unemployment some prophesize when it comes to automation then this may escalate current trends and this could be quite dangerous. Mass unemployment, economic turmoil and the likely continuation and escalation of income inequality could create the conditions for quite a dangerous time for western democracy. However, on the contrary it may in many nations create an opportunity for a brand new world. Universal Basic Income is an idea considered as a solution to the rise of automation in the work force. Some populists and eventually regular politicians (even if out of political necessity) may push for UBI and slowly this could help reduce income inequality and reverse some of the uglier economic trends seen in this century thus far –ushering in a post-neo-liberal era in global economics – possibly. The legalization of marriage equality and Marijuana are likely to remain trends throughout the 2020s and may spread to new corners of the globe. What about the ‘democratic recession’. Will it continue or will it some to a halt and maybe even reverse by the end of the decade? This may all depend on how the world deals with a changing economic, political and technological arena. Will we also witness a cooling off of tensions by the end of the 2020s? Will the internet be as heated and angry as a place or will it be ‘more chill’ by 2030? These are questions worth considering but it’s too early to give any realistic answers. Clean meat, veganism and animal rights are also likely to enter a new phase during this decade and we can expect to hear a lot about clean meat in the 2020s as a potential means to ending factory farming in the future.

Events:

What about the next downturn? Growing income inequality + mass unemployment from automation has the potential to make the next downturn worse than the last which again is quite a frightening thought when we consider how polarized and turbulent politics and society has become throughout much of the world. Of course a serious global recession (possible global depression) has the potential to act as a major event and crisis in of itself which would impact all of us. What about climate change? It may very well be that during the 2020s the effects of climate change begin to really take off and climate denial may begin to disappear from the political mainstream. The likes of the Republican Party in the US may no longer be able to get away with denying scientific facts by the time this decade is out. What unexpected events may we witness? Will bioterrorism or even worse a major global pandemic become a reality in the 2020s? And what is the future of cyberwarfare? Perhaps it may only develop more rapidly and become a more significant aspect of global political affairs. An AI arms race is also a possible scenario. How about wars? Will the United States and Iran go to war? What about Israel and Iran? What nations may descend in to civil war? How about Zimbabwe, North Korea, Venezuela, Greece and Turkey? And will climate change destabilize nations which are currently relatively stable, leading to pre-war conditions? After all Syria was in a stable state not so many years ago before descending in to a devastating civil war. Only time will tell of course as these events are largely unpredictable. However the sort of events we can predict are Tokyo hosting the 2020 Summer Olympics, opening the decade to its first major sporting event unless of course you classify the multi-nation hosted Euro 2020 as a major tournament which will occur a couple of months prior. Qatar will controversially host the 2022 world cup before Paris hosts the Olympic Games in 2024, Canada, Mexico and the United States will then co-host the World Cup in 2026 before Los Angeles hosts the Summer Olympics in 2028. It seems feasible that the Summer Olympics will see a decline in viewership during this decade and while the world cup may face many boycotts in 2022, at the least 2026 is likely to be a very popular event and likely the most popular sporting event of the 2020s.

Conclusion:

In conclusion, we can expect the 2020s to be a time wherein major social and technological upheaval will take place. A shift to a post-neo-liberal, perhaps more China-oriented economic framework in a more settled yet altered global political culture is all quite possible while AI, clean meat and renewable energies may push us to the precipice of revolutionary changes in how we use technology, where people’s food comes from and how we provide energy for ourselves as a civilization. We will also see millennials transcend a time in which they were the subject of constant criticism by older generations to moving closer and in some cases becoming the ones in charge while Gen Z will make up more of the work force and by the end of the 2020s, Facebook will be 25 years old.

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