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Art and Copy - Doug Pray (2009)

"the frightening thing about what people call a creative person, is that you have absolutely no idea where your idea's came from" At the start, he compares what creative's do to the like of what cavemen did with painting on the caves, how it creates a comfortable atmosphere, or creates a response that the communicator wants. I really like this comparison because it also reflects how well the message is conveyed, and that if you do it properly, it's an original idea and will be remembered for years. Chad Tiedeman talks about how he's called a rotator, because he rotates messages around the city and how his families' been working for the same company since his great grandfather. I think this shows how if you're passionate about something enough, you'll pass your beliefs on from generation to generation, just like with farming, etc. However, the way he speaks about it, it's a job more than a career, that he doesn't really enjoy it, he just has to do it because he doesn't know any different. And because people always need to use adveratising, they were never out of work. It's quite an impersonal career though because you don't know any of the advertisers. George Lois completely ignores the conventional view on advertising, that it's all about marketing, etc, and say's to him it's poison gas. I thought this was a very violent view at all, however when you think about it, he's right. You want an advert to effect you in that way, to tear you up, choke you and maybe pass out! He speaks about how much of a joy he used to find looking at the idea's from 4/5 different agencies, whereas today... He was doing some very unconventional things that people hated, but then again other people had massive respect for what they were doing because they saw it as them changing the culture by making massive political, racial and graphical statements. And because of how brave he was, his adverts had a strong point throughout, and has make evolutionary statements. Phyllis K Robinson speaks of her time very fondly, reminiscing, and calling it a "romantic story". Other people speak of how much he changed advertising, how Bernbach didn't wait for them to come to him, he went out and got what he wanted! I think this shows how much passion he had, and how much you need to make as big an impact as he did. If you want somebody to move to do something, you have to connect with them, you have to get to them. She recognised the "me generation" Mary Wells put's most of her successes down to the hard, lonely childhood she had to overcome growing up, as that made her stronger. Also how helpful her acting experience had been. Charlie Moss says successful people were salesmen and entertainers in one, and that's why she was so good, she was two of them in one. Because of how they'd just come out of the war, the great depression, it was important to bring fun into it, and people were relating to her doing that, and loving it! Cliff Freeman's job as an encyclopaedia salesman ment he had to grab someones attention and sell a product to them in seconds, much like adverts. Give them an idea that they can't resist, and communicate the message across in an entertaining manner. Jim Durfee "It's a challenge to say something to people in the right way, to get them to do something you want them to do" When Hal Riney started, there weren't a lot of creative hero's, because creativity wasn't really a word used very much... Account guy's were seen as been important, not the creative ones. He went to his client, the bank, with no idea for a commercial, just that he though he should get some songwriters to write a song. This song was the Carpenters - We've only just begun, which ended up been number one, and backing some pretty popular ad campaigns. He took a massive risk by also not including any talking in it.

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