mystudentswork

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A tale of two soups

The Branding Project, now in it’s ninth year, brings students together with charities and social enterprises. The students get the experience of putting their skills (not inconsiderable, now that they are in their third year) to work on a project that is making a difference. The charities get a thorough, creative and appropriate proposal for a new brand, or rebrand, as well as a range of potential brand applications — usually print, digital, social media campaign ideas and merchandise. We’ve had some happy clients over the years, and this last year was no different. 

Here are some of the outputs made by two separate three-person teams working for charity client, ‘Reading Soup’.

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Team 1 – Dede, Oli and Orla – pins down the charity’s Vision, Mission and Values, essential groundwork on which to map subsequent graphic thinking, including a short animation explaining 'soup night’.

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Team 2 – Carrie, Callum and Stephen – developed an informal lettering-based brand based on the red milk bottle tops used as voting ‘chips’ at the Soup night. Their new tag proposal ‘choose a cause, have an effect’, was intended to be a more active proposition than the existing tag, ‘crowdfunding our community’. They also developed a responsive website to book events, and a social media strategy to facilitate the development of an online ‘soup community’. 

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Charity branding with Part 3s

The Branding Project, now in it’s eighth year, brings students together with charities and social enterprises. The students get the experience of putting their skills (not inconsiderable, now that they are in their third year) to work on a project that is making a difference. The charities get a thorough, creative and appropriate proposal for a new brand, or rebrand, as well as a range of potential brand applications — usually print, digital, social media campaign ideas and merchandise. We’ve had some happy clients over the years, and this last year was no different. Here are just two of our projects for City Harvest and ENAAT, European Network Against the Arms Trade.

#branding #campaign #charity #social enterprise

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A vibrant project for City Harvest, a city-based organisation that aims to reduce food waste and feed the hungry, by redistributing food to where it is needed. Our client Helen Edwards said:

‘It was a very good learning exercise for us as well as we started to understand some of the things that we need to think more about in our own branding, use of branding and social media. We learned a lot from the students about website layout, use of straplines and pictograms and motion graphics as well as social media, retweeting images and more.

We were very impressed by their energy and enthusiasm for our project and it was great to see our charity through their eyes! Please send our gratitude for all their hard work and creative thinking and a special thank you to Julietta who gave up a day to come and volunteer.’

Trying to the understand the sector and the competitors

The logo proposal. Conveying the idea of hot food, delivered to those that need it.

Application of the brand to the clothing worn by volunteers

Developing an animation to explain the service to fundraisers and volunteers.

A proposal for the site.

Proposal for a social media animated food campaign.

#branding #campaign

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A thoughtful project for ENAAT, the European Network Against the Arms Trade. ENAAT stores a lot of current data on the global arms trade and wanted to present their organisation in a systematic, accessible way.

Understanding who ENAAT is, what it stands for, and developing simple language to explain it.

Understanding who uses ENAAT and why.

Analysing a typical user journey of one of those users: a student

Using the archetype model, to help position the brand

Identifying which aspects of the brand that each user will engage with — and identifying some common threads.

The proposed logo — a little bit of authority, a little bit of disruption.

ENAAT colours — developing a palette that works in all the places that it needs to.

Ways to simplify complicated data stored on the site. 

Responsive final site proposal

#branding #campaign

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Data visualisation with Part 2s

This term our Part 2 students developed an awareness-raising campaign in print and video, using typography and graphics to explain an aspect of migration or climate change.

Working in teams, students chose a topic, researched and selected appropriate original data, and then 'told their story' using a combination of diagrams, charts, maps, infographics and editorial. 

They worked hard to find ways of engaging interest whilst remaining accurate, factual and informative.

Outputs were an awareness raising poster, and a short video to share on social media.

There are some compelling responses to some challenging topics. Have a look!

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The disappearing coral reefs in Colour the Coral by Carmen, Stephen, Cecilia, Hector

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Female migration from child marriage in Girls not Brides by Alice, Carrie and Ella

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Play one family’s game of chance in The Syrian Journey by Ellie and Ollie

#play

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Opinions in the media: Brexit Britain examined as a twitter feed in Making Britain Great Again by Fabio and Callum 

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Climate change contributes to the plight of the snow leopard in Save the Ghosts of the Mountain by Becca, Charlotte, Conor and Sigrid

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Creating a‘kit of parts’: advanced editorial with the Part 3s

For those students coming to the end of their degree and interested in focusing on editorial design, the newspaper project offers a chance to explore the intricate relationship between typography and language. 

Students identify a subject and an audience, write a brief, and develop a visual proposal for their own paper. The challenge is to design a ‘kit of parts’: a typographic system that expresses the newspaper’s personality, communicates different modes of language (such as fast, hard news or softer, longer ‘think pieces’), and helps the reader identify and navigate the different sections. Along the way, students study newspaper type (with input from Paul Barnes, designer of the Guardian family of typefaces), page composition, image selection and manipulation, typographic detailing and specification. Some of the students used the Newspaper Club for a convincing final output printed on newsprint with newspaper presses.

Have a look!

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Nine newspapers in nine weeks.

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Elliot’s The Commuter, featuring easily identifiable sections of news, comment, business, arts and daily poetry in a different colour for every day of the week.

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Sophie introduces Buzz, the Buzzfeed newspaper.

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Susann’s bilingual English-Norwegian Hygge only reports ‘happy news’.