nellykull

[nellykull]

Social Media Marketing Firm Toronto

We all know the power of social media. What was once an entertaining way for individuals to stay connected has now become a place where brands can reach out to people and connect with them. It’s an easy way to provide information about your company, grow brand awareness and build relationships that have a direct impact on sales. Social media has a constant presence in our lives. As social media continues to evolve, the ways it’s used to market a product needs to change too. Below I’ve listed some of the most useful social media platforms to help engage with your audience as a social media marketing firm Toronto. 

Platforms to Consider When Marketing

1. Facebook

Facebook is still the most widely used platform on social media with a large variety of different demographics. If you only have the resources to be active on one platform, this is it. Whoever your business caters to, they’ll be here. With the right targeting, ad format and messaging there is opportunity for success. Facebook’s targeting capabilities allow you to target a wide range of lifestyle characteristics such as interests, life events, behaviours and hobbies. This allows not only targeting with better precision but aligning all strategies and tactics to have the same behavioural criteria across the entire marketing channels. On Facebook you can’t target a competitor’s audience. However, self-reported data can indicate what brands a user is interested in. It may not be current though, as it depends on if the user has updated their settings. By creating a custom audience of users with many different interests in well-known brands, a social media marketing firm can tap into thousands of users all without paying any fees.

2. Instagram

One of the reasons why people love Instagram so much is that an image or video captures a story. Something that had taken place and a moment was caught of it. Many times users of the app share what exactly is going on in the video or picture to get a grasp on what made it so special. The same thing works with brands. If you capture an interesting, funny or heartwarming story involving your brand people will get sucked into the post. Using Instagram to test what resonates with an audience will help you develop your brand across all media channels under the same voice. It’s a perfect opportunity to engage with your audience and get user feedback on a product or service. 

3. TikTok

Right now there is relatively little competition on the platform. Therefore, there are lots of opportunities to make the first impression of your brand on an audience. TikTok is a fast paced marketing space. Most users scroll passed content they are not interested in within the first few seconds. Content has to catch a viewer’s eye right away. An easy way to do this is to know what’s trending at the moment and try to incorporate that into your brand. The more people that engage, the more likely it will be recommended at the top of the page by the algorithm on other’s accounts. Partnering with influencers on the app is another way to promote your brand. Consumers trust brand endorsements from an influencer because they are getting a real interaction with someone they trust. TikTok ads are a great way for a social media marketing company to help a brand grow. One of the benefits of TikTok ads is you don’t have to spend a lot of time building an audience so if the brands follower count is low this might be the best way to get people on their page. TikTok offers a great way for marketers to reach a younger audience that want to see content that is fun and innovative. 

What Platforms Social Media Marketing Firms in Toronto Use

As you can see, social media can have a huge impact on your brand. Platforms are always evolving and new ones seem to pop up every year. Finding an audience for your brand and reaching out to them has never been easier. People want transparent brands they can trust and using engaging stories and interesting content builds that strong connection. A social media marketing company will help their client find what platform works best for them. 

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