sharecreators

[sharecreators]

How to improve the conversion rate of advertising?Full integration of Share Creators asset library and Appsflyer marketing data

The global economy has entered a downturn. Marketing costs are getting higher and higher, which leading the market cost needs to be more effective and more focus on the input-output ratio. As is known to all, in addition to channels and customer portraits, good advertising design will greatly improve the conversion rate of advertising itself, thereby reducing the cost.

Setting the game industry as an example, the annual advertising cost of a medium-sized game developer is in the hundreds of millions of dollars today, each of them would try all possible ways to lower down the cost of advertising, pursuing high conversion performance. But the methods for them are often limited to hot material tracking, and channel data feedback. When channel optimization reaches its peak, it can no longer continue to optimize any delivery costs.

There is still much room in design materials optimization, the artists couldn’t be able to know the preferences of the target audience groups. Moreover, even if the pitcher has data, it is still unlikely to make a screenshot of each piece of data, as the amount of weekly input is extremely large. The problem is that pitchers and artists keep chasing hot materials of competing products, but their own effect has not been improved.

《Global Marketing Trends 2023 report》 Deloitte

The the top priorities of chief marketing officers in navigating economic downturns

1. Accelerating the move to new digital technologies or platforms

2. Expanding into new markets, segments or geographies

3. Implementing systems or algorithms to enhance customer personalization

The importance of the data is fully admitted. In fact, the preferences of customers can also be optimized through data. So, how to further improve the material effect through data?

A new feature of Share Creators Asset Management System addresses this pain point. You can quickly view the final placement charts of all your advertising materials, as well as the project files. By connecting to the major advertising platforms, the data is collected and aggregated by platforms, and then automatically updated. Bi-directional synchronization of various types of data. Data dimensions include: CTR (click-through rate), ROI (return on investment), Installs (installation rate) and so on, more than ten data dimensions. Help insight data to support advertising and marketing decisions.

Share Creators  Advertising Monitoring Module

Share Creators and Placement Data Integration Demo

More data analysis tools will go live soon: Adjust, Shenze Data,etc..

Function 1:

Connecting advertising materials and data

Advertising Optimizer, not only can see all the advertising resources placed, but also can see all the engineering files, to help quickly do the next iteration of AB testing. Don’t have to ask files from Research and development department when needed, after back-and-forth transmission, fulfilling advertising iteration

Function 2:

Instant and effective collaboration between marketing and design departments

You can quickly reply to the artists by circling and drawing the materials to help iterate the ad materials.

Function 3:

Quickly identify the resources you need, tag all of the marketing materials to help you do the instant search:

Share Creators have industry-leading AI intelligent recognition function, which can intelligently analyze resource files

Powerful AI tags with customized personal tag pool + team tag pool function can significantly improve the search accuracy.

Provides a variety of search methods, users can search by color, name, tag, file type, file size, horizontal and vertical composition, upload time and other attributes.

Tag Search:Tags can be divided into several different levels; users can also set up their own.For example: channel of placement, producer, and so on. Users can add tags according to their own needs.

Share Creators seamlessly integrates AI search, AI tags and Share Creators intelligent digital asset management software, and uses AI technology to improve the comprehensive utilization efficiency of digital assets by more than 60%.

Function 4:

More convenient and secure fast-sharing

Marketing work requires a lot of communication, files transfer and sharing with channels, vendors, artists, and R&D departments. It is necessary to cooperate with vendors at any time, and the timely and secure sharing of huge digital assets is a big challenge to the efficiency of internal and external collaborative development.

Making material resources more convenient and safer to "flow" up, as to improve the overall production efficiency of marketing automation.

Let's take a glance at how Share Creators quick sharing function help solves this challenge:

Select individual files directly from the interface or share the contents of the entire folder

Set viewing and editing sharing permissions for shared content to meet different needs while maintaining overall control over the use of existing digital assets.

Allows users to encrypt/watermark/add expiration date to digital assets, which fully guarantees the security of shared files.

Information such as the name, time, person/team, link and password of the shared resource are clear at a glance, and the shared resource can be deactivated at any time through the status button

Function 5:

Quick and convenient project file preview for marketing personnel

The product production process often includes multi-personnel, multi-project, multi-task collaboration, and therefore doped with multiple formats of documents. Vendors often need to purchase multiple software to meet the consistency needs of team collaboration (Maya, Max, Zbrush, Blender, Photoshop, Substance Designer, Unity, Unreal....) Especially as market operators, we often do not have as many professional software installed on the local computer as R&D department.

This requires advanced preview tools to support a variety of formats. Share Creators support high-speed preview of large 3d engineering files such as MAYA and 3d Max, as well as hundreds of files including 2D pictures, 3D FBX/OBJ, 2D-spine animation, video, audio, PPT, word, etc. Easy access to high-speed second level online.

At present, many vendors around the world are using Share Creators intelligent digital asset management software to improve the efficiency of marketing automation management.

A/B testing will help you get better material optimization

Free Trial: https://sharecreators.io/request-free-trial-cn

Or Contact US   [email protected]

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[sharecreators]

3A Project Creative Insights and Sprout Program at Share Creators

Dunhuang Chen has told us 3A project creative experience at Share Creators, shared some personal insights about working at Share Creators, and spoke about the Share Creators Sprout Program.

Hi, I’m Dunhuang Chen! I have been working for Share Creators for almost a year now since the end of 2021. Now I've been in 2D team, mainly doing character design, environmental design, 2D rendering and so on and I am a Leading artist now.

How did I become a designer?

The American sci-fi blockbusters and Japanese anime I watched when I was young had a profound influence on my future growth. Especially in the 1980s, many Japanese Cyberpunk cartoons, such as Akira, Bubble gum Crisis, Ghost in the Shell, etc. The avant-garde design and fascinating world view in them were my spiritual food when I was young. The later Star Wars is undoubtedly the leader of my temple of faith. The scenes, props, vehicles and character designs in it are unprecedented. The Matrix and Blade Runner are all works that I am deeply addicted to. These childhood interests led me all the way to become a concept designer, so that I could design sci-fi movie games myself in the future. After graduating from high school, I went to the Central Academy of Fine Arts (CAFA), the top art institution in China. Because of being obsessed with these avant-garde conceptual designs, I finally chose animation as a less traditional major, which can give full play to my rich imagination and creative desire.

I also had a legendary experience when I came to Art Center College of Design（ACCD）, because my brother and I were both in Central Academy of Fine Arts（CAFA）, he was an industrial design major, and his teachers often used Scott Robertson's works as examples, so I first knew that he was a legendary teacher of ACCD and the founder of the entertainment design program. Later, in the graduation exhibition of CAFA, the dean of the Department of Automobile came and liked our graduation design very much. He told us that he graduated from ACCD, so he recommended us. If you are keen on conceptual design, I think ACCD is the best choice.

Therefore, my brother and I decided to study in Art Center College of Design. We chose the direction of entertainment in illustration. Here I finally have the opportunity to systematically contact and learn the top design in the industry, and communicate face to face with the legendary designers in the industry.

The 3A project experience at Share Creators

After graduation, I participated in the design work of several major projects, such as Treyarch's Call of Duty Black Ops 4 character ART, which was quite challenging. As a fresh graduate, it took me some time to adapt to the style needs of customers. After that, I did character design for Destiny 2 and scene architecture and vehicle design for Lucas Film. And vehicle designs for domestic sci-fi movies. These famous IP designs have accumulated a lot of industry experience for my future work and growth.

In 2021, I joined Share Creators and embarked on a new journey. Here at Share Creators, there's a great atmosphere to work with. There are so many exciting 3A projects, basically every artist can choose what they're good at, and there's demand across the pipeline, whether you're a 2D, 3D, Modeler or VFX group, you can always find a place. At the same time, Share Creators is very friendly to new recruits. At the beginning, AD will give me some test tasks, and there will be a process of gradual adaptation and improvement. Especially after a period of cooperation, there will be a performance evaluation, where AD will point out your existing problems, and you can come up with any needs at any time. We are all very active at work and often share interesting information on the platform. When we need any help, AD will allocate human resources at any time to help any artist who needs help. New recruits never work alone here!

In addition, many artists from all over the world work in different time zones, and some of them can work from home. In short, everyone can find their best working hours and maintain high efficiency, which was a big surprise to me. Personally, I really liked the hybrid office model here at Share Creators.

What's more important to me is that newcomers get a quick access to a number of prestigious 3A programs here!

I went straight to Diablo immortal character and weapon design when I first joined the 2D team, as a world-famous IP，I really understand how Rigorous Diablo's design standards are. It requires highly artistic skills and Aesthetics. At first, I even questioned my design abilities for that. The feedback of first draft was not so bad. It points out that my design was too narrow, safe. It needed to be more ambitious and exaggerated. For example, my designs were more like for movie rather than game. Character’s form language and details are lack of exaggeration. However, the customer provided accurate reference and later I carefully studied Blizzard Diablo's design philosophy. My design progress became more and more smoother after I fully studying the style of their work. I gained Deep understanding of Blizzard's "over-design" philosophy form this project. Blizzard Diablo's design was a combination of exaggeration and Rationality. It was beautiful and reasonable. I really enjoyed the process of designing Diablo armor and weapons.

A few months later, I began work on the Lord of Ring illustrate project. I personally love the Lord of the Rings IP, both the movies and the novels, so I am very excited and proud to be involved with this famous IP. This project is also a new challenge for me, because illustration is different from single design, which requires a series of complex artistic skills such as skillful use of colors and shadows in all aspects. In addition, I have worked on a number of 3A projects such as Garena Free Fire and PUBG: Mobile X The Boys co-promotion. All in all, there are a large number of 3A projects that Share Creators have been deeply involved in producing, and there are plenty of opportunities to participate in major IP projects here at Share Creators.

How do new artists get rapid growth?

At Share Creators, there are a wide range of artistic projects in different styles, from realistic to cartoon, where each artist can find his or her most suitable position and give full play to his or her talents. In addition, the artists here get together like a big family and cooperate with each other to solve problems. They are not independent, and each artist can always seek help and support from other colleagues. For example, AD checks my progress and achievements, and gives me guidance and suggestions at any time. In this way, I can not only ensure the smooth completion of daily work, but also learn experience and new skills from the guidance of senior.

At the same time, the company has a lot of internal training courses, coverage from 3d to 2d, 3d technology, such as different modeling, lighting, rigging, composition, color, etc.. For artists who are very specialized in a certain technology, they can learn a variety of skills to make up for their shortcomings and ensure that they can still improve their abilities during work. As for me, I volunteered to go to internal training classroom every Friday, where I learned very useful art skills.

It is worth mentioning that here I also get the hands-on instruction of artists like Sasha Beliaev. Sasha Beliaev is a legendary artist that I admired very much when I was a student. It is my great honor to work with this legendary artist, which makes me unforgettable in my life. I still remember a task he assigned to me at that time. Every time I made a change, he would personally guide me and share his work process experience with me. For several times, he did a demo directly by video and voice.

In addition, there are omnipotent ADs like Saeed and Magda, who are on hand to provide artistic guidance. I am very lucky to work with these legendary artists on major IP projects, and I can greatly improve my strength in doing the projects. I can learn new experience and industry skills every day here.

At Share Creators, if you want to try or learn different content, artists can contact and learn the content of the whole business line through job rotation system. I believe this flexible job rotation system can enrich employees' familiarity and cognition of the whole business line, so as to improve their comprehensive ability in an all-round way. Personally, I have been working as a front-line designer at present, but I am gradually involved in certain project management, so I am free to change positions, and AD will provide help and training, so I don't feel too much pressure. Here, everyone has a great opportunity to manage art projects and improve their management ability, which is really precious for artists. These are all the immediate benefits that Share Creators Sprout Program has brought to me.

Insights on design and creation

In terms of design, I personally believe that inspiration can come from any design that moves you in life, whether it is the conceptual design of others, the design of nature, or the design of reality. My creative idea is to define myself first -- what do I want to create? A character? Mecha? Creature? Secondly, you can ask yourself 5 W, that is, why, what, when, who, where. When you've answered these five questions, you've built your framework. The rest is the excitement, the occasional feeling of pain or confusion, but ultimately the joy of the creative process! Each in-depth design is to improve their original idea, but also in the continuous exploration to find some design logic flaws or impassability. Sometimes they even make radical changes, realizing that the original design was not rigorous enough to find new and more interesting ideas. Like a hobbit's unexpected journey, it may end up in a design that is not what you intended. Isn't that interesting?

In terms of creation style, I like to combine some conflicting elements, such as new and old materials, different modeling languages and different pattern patterns. For example, when I design Sci-Fi characters, I like to combine some classical clothing styles, but the tailoring materials may be very sci-fi. The strong contrast of modeling language gives people a sense of conflict of The Times, which is refreshing. Sometimes the consideration is not only simple visual impact, a lot of it is how to make your design fresh in a variety of cultural backgrounds, but also conform to the aesthetic logic. Therefore, I often do this kind of challenging work, sometimes it takes a long time to explore the style, sometimes it takes days to work on a detail, and I love the feeling of exploration.

As for creation skills, I believe that as a professional concept designer, basic artistic skills are the most basic, followed by design ability. It is undoubtedly very important to skillfully use reference and research. For example, during breakdown reference, I will extract the features that best summarize the characteristics of the reference, and then abstract and simplify them into visual elements to be integrated into my design. In this way, I can make my design achieve an unexpected wonderful feeling through the clever combination!

Advice for new recruits

There are plenty of opportunities to work with big artists and work on famous IPs. It is very important to exercise your skills, improve your professional quality, and keep a love of learning and the pursuit of progress. You're about to embark on an extraordinary journey with Share Creators!

[sharecreators]

Share Creators Budding Talent Development Program Launched!

Share Creators Budding Talent Development Program has been launched! We will provide a platform for our employees to expand their capabilities, explore new potentials, and enhance the career development.

Share Creators is an art consulting and software development company headquartered in San Francisco Bay Area with offices in Beijing and Chengdu. Our current team size is about 150 people, focusing on providing high-quality art consulting, art production services and software services to global game companies.

With the Share Creators Budding Talent Development Program, you will continue to grow in a positive working environment:

· Participate in the global top IP productions

At Share Creators, you will gain valuable hands-on experiences of world-class IP games.

We have provided high-quality art consulting and art production services to many well-known game companies. Among the top five global Battle Royale games in 2020 (PUBG moblie, Garena Free Fire, Knives Out, Fortnite and Call of Duty: Mobile), we have collaborated with four of them by deeply participated in the production.

What is more, we have co-developed many award-winning 3A video games such as Warhammer, Star Wars, Call of Duty, Game of Thrones, Marvel IP games, Lord of the Rings, and so on.

· Master level professional internal training

We offer free professional training courses for full-time staff, including professional guidance from world-renowned art director Sasha Beliaev, who will help you improve your professional skills and grow rapidly at Share Creators.

· Opportunity for job rotation system

Our design and consulting services cover the entire pipeline, from the initial concept design to the final game output. If you want to try or learn different content, we have a flexible internal job rotation system, through which you can learn the content of the whole pipeline, which will greatly improve your knowledge and skills of game art.

· Room for promotion in all directions

Share Creators offers a clear path for internal promotion. Every three months, we will help you determine your promotion path according to your personal interests and abilities. Whether expert or managerial talents, there is plenty of room for promotion at Share Creators.

· Flexible hybrid working mode

Share Creators advocates flexible hybrid working mode. You can choose work remotely and the office hours are flexible. With our Orange Digital Asset Management software, while ensuring the team's productivity, you can free yourself from management and focus more on design itself.

We value talents, and strive to support and provide opportunities for their continuous development. Join Share Creators Budding Talent Development Program and Share Creators' professional team to enjoy all-round growth and promotion! We look forward to having you join us!

Job Opportunities @ShareCreators

1. We are forming a level design team now, and we have full time openings for

1) Technical Director - senior level

production planning, pipeline supervision, poly budgets, asset storage & integrity check, modeling & texturing policies, tools

2) Technical Artist - mid level

scene debugging, lightmap baking, LODs/asset tracking, render wrangling

3) Level Lead Artist - senior level

task distribution, supervision, hi-profile tasks handling, first pass layouts

4) Level Artists - mid level

building/assembling a level

5) Asset Modeler(s) - mid level

depends on number of assets

6) Shader/Texture Artist - mid level

materials Substance/Engine, textures

7) Lighter

lighting the level

2.  2D team

Cartoon Style Environment Artist - mid level

Realistic Style KV artists  (blender is required) - senior level

Realistic Style Painter - mid level

3.  3D team

Hair Artist (haircard) - senior level

If you are interested in joining us, please send your CV and portfolio to [email protected]

[sharecreators]

Game Internationalization: Overcoming Cultural Barriers

Ada Hendren - CEO ShareCreators

Regarding Chinese mobile games going into an overseas market, let’s first take a look at the numbers: 2021 Chinese Video Games Industry Report shows that the overseas sales of China’s self-developed games reached $18 billion, which is $2.563 billion more than last year, for a rise of 16.59%.

According to the same report, from 2018 to 2021, overseas sales revenue of mobile games increased by 88%. One prediction says that by 2024, the potential size of overseas Chinese video games will be $69 billion, which is nearly four times that of 2021. It’s obvious that mobile game internationalization has become increasingly important to the business performance of Chinese game enterprises.

A Brief History Of The Chinese Game Industry’s Internationalization

I see 2018 as a turning point for Chinese domestic games going overseas. Before that time, the number of domestic games being exported amounted to a small portion of the market. Small- and medium-sized producers mainly relied on the advantageous and successful business model of domestic mobile games and web-page games.

After 2018, due to the restrictions on licensing ISBN codes for games in China, domestic game producers began to look more seriously overseas. The past couple of years has brought about major changes due to increasing domestic competition and declining growth rates coinciding with stricter policies; the overseas market has once again become the focus of the mainstream game enterprises. We witnessed companies with stronger marketing abilities and better quality games emerge in droves.

An example I worked on, Rise of Kingdoms, developed by Lilith Games, successfully helped open up the European and American game market to China and became an example of the success of the games going overseas. In fact, “of the top 10 highest-grossing mobile games globally, four came from Chinese gaming companies,” which included Rise of Kingdoms at number three.

Targeted Markets By The Chinese Gaming Industry

Chinese game companies are mostly aiming at three kinds of overseas markets broken into loosely regional categories. The main targeted region is Japan and South Korea, two markets with strong cultural proximity to China. They are mature and include strong copyright awareness and good payment habits.

Another category is India, Southeast Asia, Russia and other emerging markets that have large population dividends and many potential opportunities but whose consumers have a lower willingness to pay.

The last market is the U.S., U.K., Germany and other European and American countries. They tend to have significant cultural differences, mature market development and good payment habits.

Tracking Chinese game internalization usually starts from the nearby market, Japan and South Korea, before launching in Europe and the United States. However, despite many similarities in a globalized culture, the phenomenon of certain inadaptabilities is still inevitable.

Challenges To Game Internationalization

At present, there is no doubt that the Chinese domestic mobile games industry is in an important dividend period, but it is also undeniable that the road to games going overseas is full of challenges. One of the biggest challenges is the huge differences between cultures.

Due to the cultural barriers, many games that were excited to go overseas have encountered serious inadaptability issues, could not successfully open overseas markets and eventually returned with nothing in hand. Therefore, finding ways to solve the problem of inadaptability is key for the domestic games in overseas markets to succeed.

Adaptive Localization And Other Solutions

At the Games Internationalization Marketing Summit during Game Developer’s Conference in 2019, I was invited to share my ideas, along with representatives from IGN, Sensor Tower and other well-known companies in the gaming industry. My speech analyzed the differences in art design between different markets and different user groups, particularly in terms of the problems of cultural barriers encountered by game makers going overseas.

I believe that a mature model of internationalization cannot be achieved without adaptive localization, mature distribution channels and high-quality products. In terms of game art, only through excellent localized art design that fits regional preferences can we get better conversion rates for games in overseas markets. Going to the basics, the most important thing is to understand who your target audience is, what they like and the core gameplay of your game. In this way, you can present your core gameplay in a way that your target audience wants to see.

AFK Arena, also by Lilith Games and another one my company worked on, is an example of a game featuring higher quality art, more sophisticated graphics as well as a more Western fantasy style than similar products. In other words, the game’s art design is more sticking to the global market, which I believe has directly contributed to AFK Arena’s high conversion rates since its launch.

Another example is the success of Knives out in the Japanese market. Japan has a strong intellectual property-based (IP) game market, and I see the key to Knives out’s success largely based on its interoperation with popular local IP, including well-known Japanese properties such as Attack on Titan and Neon Genesis Evangelion. They also invited Japanese singer Icao to sing the theme song “Never Stop.” Similar stories happened with Warpath, PUBG mobile and many others.

These examples convinced me that good data analysis of game art could bring real revenue growth. Third-party teams with excellent designers from various countries around the world who are familiar with local culture and have rich art experience are the key to helping solve potential inadaptability problems of Chinese domestic games in overseas markets.

A Growing Market

At present, Chinese domestic games are flourishing in overseas markets, and at this stage, they have made a breakthrough in places like Europe, America, Japan and Korea. However, for many of these mature markets, local game makers or global heads have been cultivating games there for many years, creating strong and competitive barriers. For a large number of game makers going overseas, a mature third-party team can be a powerful teammate to include, whether in terms of excellent localization design or improving cash conversion.

*Some images are from the Internet, if there is infringement please contact us to delete.

[sharecreators]

How to Design Good Game Art

When marketers promote a game with poor quality, even if the market budget is high, the retention of users will fall down quickly after a few days. In contrast, when the quality of a game is good, the budget and the efforts spent on marketing sometimes do not need to be high. In order to maximize the game conversion rate, we need to see how to do a good job in game art design, and figure out what kind of game art is accepted and preferred by the target users.

Many game companies’ marketers only participate in the game after the game has been developed completely, which could be risky. Marketers understand the user preferences of the target market. Therefore, the best way is to involve the market in the early stage of game planning. As a result, it can provide the product manager with sufficient information about the preferences of players in the target market.

1. Know your budget

Ada Liu, the CEO of Share Creators, pointed out that the cost of art production generally accounts for 30% — 40% of the total production budget of the game. Generally speaking, it is best to calculate the cost in weeks. A month is divided into four weeks. According to the back-calculation of the budget, we can figure out how much must be completed each week.

For example, if you have $500,000 to produce a casual game, the whole budget is relatively low and can only support a small team for 2–3 months. In this situation, we need to complete all character design in the first week, scene design in the second week, animation in the third week, and so on.

Some game categories need a higher budget because of the large amount of art design work. It’s best not to choose this kind of play as a product design for a small budget. Small budget products often need to streamline the storyline. The storyline that can be explained in one sentence is the best. In general, for small budget projects, art design needs to be darker, which can hide many design flaws, and much model reuse will not be easily found. For example, the light of the first The Lord of the Rings film is relatively dim. In contrast, because the special effect budget is very high, The Hobbit film art design is relatively bright, and all details are in the best quality.

Too many experiments and attempts should not be done in a small budget, because too many attempts in art design mean that there are more risks of unsuccessful attempts, which will burn up the budget soon. Using real-life as a reference is the most direct and rapid method. For low budget projects, it is very important to plan which materials need to be reused in advance, and small team members often need to have multiple roles. In contrast, large teams often have a very fine division of labor. For example, scene mapping designers only do substance design in a year. As a result, the quality of the design will be excellent, but the cost will increase a lot.

If the budget is high, the production cycle could be set to 3–5 years. It is suitable for a large team size, which mainly produces complex, medium and heavy game types. Team members have a high degree of professional focus， and more experimental designs can be made. Besides, you can choose some more challenging themes, such as fa-future science fiction and so on. Because in the far future, almost all scenes and clothes need the imagination and design of conceptual designers, therefore the cost will be relatively high.

2. Keep it simple

In order to design an excellent game product, a precise background story setting is essential before any drawing or design. The simpler the story background and theme of the game, the better the effect. Usually, a one-sentence overview is enough. For example, Kung Fu Panda, mainly tells the story of a clumsy panda who became a master of Kung Fu through hard work.

3. What is your mood setting?

A good game product usually needs to use visual language to reflect the difficulty of the level and the storyline. Generally speaking, just like the design of Clash Royale, the color, scene atmosphere and intensity of battle in the first level and tenth level arenas must be different. High-level scene design often needs more repressive and urgent colors, so that players have a stronger sense of substitution.

This technique is also often used in animation design： design the corresponding colors and scenes according to the ups and downs of the story. For example, in Toy Story 3, when toy friends are about to be burned out, the color design is fiery red, nervous and depressed. when they were saved, the color changed into fresh and hopeful. These visual designs will help the audience and players subconsciously integrate into the ‘product’.

4. Only choose 1 main style and 1 sub style

It is enough to choose only one main style and 1 sub style. For instance, realism is the main style and science fiction is the sub style. All art design references should focus on realism plus science fiction. There is no need to add more elements.

To sum up, a good art design must have a clear product budget, a story background in line with the game theme and a main art style. Finally, it is necessary to set the age and place according to the background and make accurate art content. These are the essential production steps and preconditions in a game product with good art design.

As we know, the conversion rate is vital in game industry, and excellent game art design plays an important role in improving the conversion rate, that is what I and Share Creators believe.

About Share Creators

We are a U.S. based design and engineering company, headquartered in San Francisco, which offers high-quality art consulting, art production services, and engineering services for game companies around the world. Our studio has co-developed many award-winning and commercially successful game franchises such as Diablo, Warhammers, Star War, Call of Duty, Lord of the Rings, Game of Thrones, etc.

*Some pictures are from the Internet. If there is infringement, please contact us for deletion.

#game art #game #design #game development

[sharecreators]

How to get a better conversion rate through localized art design

Conversion is a key element in any business field, and the game industry is no exception. For mobile game developers, conversion rate optimization is vital. If you’re not actually turning lookers into buyers at a high rate, an elaborate game will soon be replaced by many other similar games. Through effective methods, localized art design has been proved to be an important channel to improve the conversion rate, and endow the game with higher value.

1. Understand who are the target users are and what do they want

In terms of age, young users are generally more inclined to faster-paced storylines, and cartoon and bright color art design. For example, the three-elimination game Best Friend, or the highly detailed art design with strong sensory stimulation like the film Tron: Legacy. In contrast, the older users are, tend to be obsessed with the more they can accept historical, deeper and slower narrative and art design with humanistic elements, such as Assassin’s Creed: Odyssey and The Last of Us.

On the other hand, in terms of gender, female users generally prefer art themes with “fantasy”, “fashion” or princess color. For example, Glu’s star IP cultivation game Kim Kardashian: Hollywood and Disney’s Frozen Free Fall. In contrast, male users prefer war, science fiction, or art themes with adventure elements, such as Wargaming’s World of Tanks Blitz and Microsoft’s Halo.

Although the preference and tendency of male and female users is not absolute, this preference tendency it applies to the majority of users.

In addition, from a regional perspective, if a game is released in Asia, its character design, whether male or female, requires exquisite faces, slender thighs and exaggerated body proportions, such as LilithGames’ AFK Arena and Tencent’s Glory of the Kings. In contrast, European and American users prefer characters with normal natural proportions and more body-building atmosphere, such as Blizzard’s Overwatch and Microsoft’s Halo. Science-fiction themes are also popular in European and American markets.

2. Understand product features

The mistake that many designers often make is that they only pay attention to the design of good-looking pictures, and do not effectively convey the characteristics and playing methods of the game through design. Its design is also separated from the aesthetic preferences of the target user group.

Understanding the characteristics of a game and presenting it to the target user group through visual design is vital in art design. In order to get a better conversion rate, Apple store screenshots, Google store screenshots, UA advertisements and other visual designs need to be presented in the way that target users want to see. For example, the Moba game Eternal Arena, which focuses on the European and American market, uses the magic theme style that is more suitable for European and American preferences in terms of art design. Through these UA designs, we can also clearly see the game-playing method of 3v3 team battle.

3. Use visual language to convey the product features in the way that target users want to see

According to the research, most of the users playing Eternal Arena on the market are between the ages of 20–35. They are hard-core players, playing for an average of 1–2 hours a day. These users often want to get more social contact in real life. In the game, they also mainly seek a strong sense of team belonging. Therefore, in terms of visual expression, we Share Creators fully emphasize this sense of team consciousness and team belonging. The core game-playing method of 3v3 global PvP should be presented in the way that the target user wants to see.

Therefore, an excellent conversion-rate design mainly presents the content that the target users want to see and highlights the playing methods and characteristics of the game in combination with the content they want to see.

4. Control the tested visual elements

In order to obtain a better conversion rate, marketers usually need to conduct A/B test — add several different designs to Google play prediction function for the test. However, designers often submit two completely different designs, resulting in that after the test results come out, the whole team can’t find a clue, “why is the test data of one group better than the other?”, “How can we learn from the previous test results and experience and apply them to the next test?”

Therefore, for efficient testing, what we need to do is adopt a variable method.

Specifically, we should modify only one test variable at a time. For example, for the first time, when the design is completely consistent, only store screenshots and market keywords are modified; After the keywords with excellent results are obtained, only male and female roles are modified for the second time; After getting excellent results, for the third time, only modify the screenshot in the game. After each test result comes out, we should summarize the data results and make a visual analysis, to see which part of the visual information affects the test results.

Again, conversion rate optimization is vital for mobile game developers. Through effective methods, a good localized art-design team can significantly improve the conversion rate and endow the game with higher value, that is what I and Share Creators believe.

About Share Creators

We are a U.S. based design and engineering company, headquartered in San Francisco, which offers high-quality art consulting, art production services, and engineering services for game companies around the world. Our studio has co-developed many award-winning and commercially successful game franchises such as Diablo, Warhammers, Star War, Call of Duty, Lord of the Rings, Game of Thrones, etc.

*Some pictures are from the Internet. If there is infringement, please contact us for deletion.

#conversion rate #localized art design #sharecreators #game #gameart

[sharecreators]

Share Creators has been involved in producing four of the five highest-grossing Royal Battle Games worldwide

According to Kevuru Games’ latest article《GAME DESIGN TRENDS THAT WILL ROCK 2021: MAIN FACTORS SHAPING THE FURTHER DEVELOPMENT OF THE GAMING INDUSTRY》 From January 1 to August 20, 2020, the top five Royal Battle Games in terms of revenue worldwide were PUBG, Garena Free Fire, Knives Out, Fortnite, and Call of Duty: Mobile. share Creators was deeply involved in the production of four of these games. Always at the forefront of global game design.

Share Creators has also co-developed many AAA video games such as Diablo, Warhammer, Star Wars, Call of Duty, Game of Thrones, Marvel IP games, Lord of the Rings, etc.

#PUBG MOBILE# #GARENA FREE FIRE# #KNIVES OUT# #FORTNITE# #CALL OF DUTY: MOBILE#

#堡垒之夜 #绝地求生 #使命召唤手游 #FreeFire我要活下去 #荒野行动

[sharecreators]

How did Ratebeer choose ECM to centralize assets and enable a network of distributors?

A Michigan craft brewery is one of the fastest growing breweries in the country, and they have been brewing world-class beer since the early 2000s. Rated as one of the top breweries in the world by Ratebeer for the past five years, Ratebeer has grown their marketing program and distributor network with highly rated beers.

When Shared Folders Aren’t Enough

Prior to the introduction of ECM, breweries’ marketing departments were running campaigns to promote their products, as well as signing up new representatives to sell their beer nationwide. Both required a wide variety of marketing materials, from large printed banners, videos and ads, to presentations and proposals. As the marketing team received more and more requests for materials and produced all types of collateral, they needed a location where they could organize and share access to keep those materials. They used Dropbox for marketing campaign assets and provided distributors with a separate one. However, this quickly became unmanageable as it took too long to find individual images or files, and the organization of shared folders became a mess. The marketing team realized they needed a better solution to manage their brand assets.

Marketing assets now available on demand

After careful evaluation of multiple platforms, ECM was chosen as its asset management solution. It was chosen not only for its ability to store and organize all collateral, but also because of its robust customization and distribution options. With ECM, the brewery integrated various shared folders and now has a single source of truth for all marketing materials. Another requirement of their new solution was that it be mobile for their employees and partners to work.

The brewery has over 400 users who access ECM. This includes 300 representatives and distributors who can retrieve sales materials anytime, anywhere without having to make a request to the brewery’s marketing team. With excellent mobile working capabilities, team members can access the digital assets and information they need to succeed in their business dealings in-store or on the road.

The brewery currently has 11 regional user groups set up in its ECM to provide customized sales materials for that specific target audience. The ability to easily create new user groups allows the brewery to sign up more reps and distributors, while reducing the burden of collateral requests on the marketing team. As breweries continue to grow and add more reps and distributors, they already have a solution that allows them to scale their marketing.

Share Creators Orange & Passion integrates the market-leading AI enterprise search application with the Enterprise Resource Management Platform. This means Orange’s powerful new capabilities are easily available in any iteration of cloud environments: local, private, public, hybrid or multi-cloud. Quickly solve digital asset management dilemmas and help businesses grow quickly.

#digital assets #collaborate software #project management software #share creators #digital assets management #pipeline tools #resources management

[sharecreators]

11 Benefits of Artificial Intelligence in Enterprise Content Management

Economic Benefits

ECM helps companies save money, preserve critical data and create value throughout the lifecycle of their digital assets. Using ECM, companies store digital assets in central storage, reducing the cost of printing, shipping, and storing documents.

– Nissan saved $500,000 annually by being able to manage all site changes internally after implementing ECM.

– Greenbank reduced the cost of processing digital assets by 50% after implementing artificial intelligence-driven ECM.

– Cato reduced paper and toner costs by at least 60% company-wide by adopting ECM.

– A Fortune 50 company’s oil and gas division saw its accounts receivable, collections improve by 65% over the previous year after implementing ECM. Management estimated that by extending the use of ECM to all agents in the division, cash collections would increase by $600,000 per day.

Reduce processing time

Companies can reduce processing time and costs by automating processes with ECM. Since document processing will be automated, employees in different departments will no longer need any other tools to share content with each other. For example, if an employee needs to email another person to continue a business process, this additional process of sending documents is eliminated. Reducing additional processes can significantly improve productivity.

– Greenbank’s invoice process workflow time was reduced by 84%.

– A global investment bank reduced processing time per contract by 60% by implementing ECM.

Improved decision-making process

Machine Learning Implementation

Machine learning is used to extract valuable, actionable information from silos of content data. For example, customer profiles that are more likely to churn can be identified through the use of classification algorithms.

Natural Language Processing

Share Creators Orange implemented a solution in which natural language processing was used to extract information from documents that had lesson plan information associated with them. Based on the knowledge map formed by the analysis, the school re-planned and adapted the objectives and content of the teaching.

Predictive Analytics

Predictive analytics tools integrated into ECM can provide forecasts by extracting historical data from content. For example, time series analysis, tree-based machine learning algorithms, gradient boosting algorithms, or neural networks can be used to provide sales or inventory forecasts.

Quality Advantages

Continuity

ECM provides a data skeleton for companies through multiple technologies: IoT sensor data, SaaS content, file platforms, cloud servers, and various data silos that exist throughout the workflow, linked through ECM, making it more efficient to manage data and content types.

ECM enables automatic document version control. By searching for documents and tagging information with dates, ECM can query the history of changes in real time and provide reports accordingly.

Responsibility

ECM enables companies to sift through data and oversee it as needed, as ECM automatically archives content as needed. ECM promotes data consistency within companies, provides efficient data retrieval and better security, and helps companies comply with government and industry regulations:

– By implementing AI-powered ECM, Greenbank has improved data accuracy, integrity, and accountability for department managers.

– A leading energy company archived more than 250 million policy summaries and 7 billion documents when it implemented ECM.

Collaboration

Business legends like Steve Jobs placed a high value on effective collaboration and to that end designed office spaces to help employees from different departments get to know each other.

Consistency in documentation was also critical to collaboration, and ECM provided an efficient and correct database for internal collaboration by ensuring that documents in the system were updated and consistent in real time.

– Greenbank’s manual business processes and the workload of the accounting department have been significantly reduced.

– Seed, implementing ECM has made the collaboration process between the company and external customers more efficient.

Improved Customer Experience

By using AI-powered ECM, employees can retrieve information faster than traditional ECM. In particular, employees who deal with customers are often expected to retrieve information quickly and take the necessary action. By speeding up this process with AI-powered ECM, the customer experience can be dramatically improved.

Security Advantages

Advanced Security

By scanning documents, the AI-driven ECM can detect sensitive information and it can.

– Edit or block sensitive information and store the correct documents

– Store documents in a more secure environment

– Grant access only to employees working on relevant tasks

These precautions are important to avoid data breaches and protect sensitive data.

Cloud Storage

There are many risks associated with storing documents in hardware such as personal computers or hard drives, as these devices are vulnerable to cyber theft, viruses, etc. ECM can store sensitive content in the cloud and keep the files safe with disaster recovery mechanisms.

The cloud has many benefits over local systems, which is why the vast majority of organizations use cloud storage. These benefits include

– Files stored on cloud servers are encrypted.

– Files are stored in data centers with high levels of security.

– Artificial intelligence-driven cloud storage software relies on built-in algorithms to find and identify possible vulnerabilities in security measures.

– Cloud storage has a built-in firewall.

– Cloud storage stores your data in many different data centers through backup policies so that data can be accessed even when one server is down.

– Cloud Storage regularly invites third-party security firms to conduct tests to ensure they are protected from hackers, malware, and viruses.

#digital assets #collaborate software #project management software #share creators #digital assets management #pipeline tools #resources management

[sharecreators]

How to innovate and change the world

Innovation is at the core of every successful business, organization, and charity.

It fundamentally shapes every aspect of our society. Without innovation, our society would stop moving forward. But if money isn’t the primary motivator, then what is? Why do we innovate? How ShareCreators was born?

Once upon a time, a young art director was working late in the office again to create some work plan, and she wondered how she could spend less time on excel sheets but focus more on the design itself. She tried to find solutions on the internet, but all software was either too old or cost a fortune for a company. None of the solutions could solve her problems. She told her friend, the one who said: “We should make software that makes design fun again!”

Share Creators was born! Let Designers Focused on Design Itself Again!

The world that we live in today has been created by innovators, even though it is hard. Like the Covid- 19 vaccine developer Dr. Katalin Karikó story, it was a scientific backwater before messenger RNA was a multi-billion-dollar idea. And for the Hungarian-born scientist behind a key mRNA discovery, it looked like a career dead-end. Dr. Katalin Karikó spent the 1990s collecting rejections. Her work, attempting to harness the power of mRNA to fight disease, was too far-fetched for government grants, corporate funding, and even support from her own colleagues.

Even innovators like Dr. Katalin Karikó, who Helped Shield the World From the Coronavirus, sometimes feel discouraged “I thought of going somewhere else, or doing something else,” Karikó said. “I also thought maybe I’m not good enough, not smart enough. I tried to imagine: Everything is here, and I just have to do better experiments.” As she said, she never gave up on innovating.

Simon Sinek, in his book “Start with Why” tells a similar story of 2 stonemasons:

Two men were working with the heavy stones, straining, and sweating for long, hard hours. You walk up to the first one and ask, “‘Do you like your job?’ He looks up at you and replies, ‘I’ve been building this wall for as long as I can remember. The work is monotonous. I work in the scorching hot sun all day. The stones are heavy, and lifting them day after day can be backbreaking. I’m not even sure if this project will be completed in my lifetime. But it’s a job. It pays the bills. ” He looks forward to the end of the job every day.

About thirty feet away, you walk up to the second stonemason. You ask him the same question, ‘Do you like your job?’ He looks up and replies, ‘I love my job. I’m building a cathedral.  Sure, I’ve been working on this wall for as long as I can remember, and yes, the work is sometimes monotonous. I work in the scorching hot sun all day. The stones are heavy, and lifting them day after day can be backbreaking. I’m not even sure if this project will be completed in my lifetime. But I’m building a cathedral.’ This stonemason is passionate about his work every day. As long as you have a clear goal for your innovation, we can still overcome all types of hardships. Here are some practical steps for successful innovation:

Step 1 Start with why? The most important thing is to solve a big problem that you believe. Start with asking yourself why? Why do things run in this way even though it does not make any sense? Why is this a problem？ Why should I solve this problem? Find a truly significant problem, and everything will fall into place.

Step 2 It doesn’t have to be big, Start niche, go big

It doesn’t need to be a grand plan at the beginning. Also, reality usually does not follow your plan. Things only work perfectly in PPT.  Plans become more precise with every step that you take, so just get started on the journey. Start with an industry or problem that you are really familiar with, a particular niche, as you solve more and more problems in that specific area, then go crafting your ideas, plans, and products along the way. You will eventually be able to go bigger and broader.

Step 3 Ask for help!

Share Creators is located in San Francisco, the bay area, the heart of innovation. Talking with our clients, friends, smart investors, or people who created successful companies before always enable us to find better product ideas, friendlier interface, etc. Ask for help if you need it, most people would like to help if you do ask. They will help brainstorm with you and help you improve your product all the time. For example,in our share creators orange enterprise digital assets management software, a lot of functions are gathered from our clients’ feedbacks. The Share Creators Passion pipeline tools also collected different industries experts’ suggestions. Innovation also needs feedback. Even if you can’t talk to the best people in your industry yet, you can certainly learn from them. Read their blogs and watch their webinars, read their books. Learn everything that you possibly can about your industry.

Step 4: Keep envisioning your cathedral! As mentioned above, innovation could be challenging, make sure always to keep envisioning your inner cathedral! Never give up pursuing!

Keep innovating, that is what share creators believed!

#digital assets #collaborate software #project management software #share creators #digital assets management #pipeline tools #resources management

[sharecreators]

Share Creators Art Tutorial Series

Lecturer Introduction

Sasha Alexandre Beliaev, the Senior Lead Artist at Share Creators, is a world-renowned digital concept designer. With 25 years of experience, he has worked on the design and development of films, games, and theatrical productions in Paris. He has worked for companies such as Ubisoft, EA, Bioware, Microsoft, and Relic Entertainment. He has worked on projects such as "Aquaman", "Blade Runner 2049", "Rise of Rome", "Warhammer 40K", "Mass Effect" and many others. He is known for his solid drawing foundation and deep academic background, some say his digital drawing foundation strength can be ranked in the top 10 in the world.

See his latest paintings here: https://www.artstation.com/sashabeliaev

Introduction to each chapter of the course

Class one: Shadow and Focal Point

https://www.artstation.com/a/9038386

 Class Two: Focal Point:

https://www.artstation.com/a/9039770

 Class Three: Photorealistic Rendering Convention：https://www.artstation.com/a/9067306

 Class Four: Photorealistic Rendering Convention II

https://www.artstation.com/a/9067398

 Class Five: Perspective

https://www.artstation.com/a/9067582

 Class Six: Shadows in Ortho Space

https://www.artstation.com/a/9104583

 Class Seven: Shadows and Shading: Rendering

https://www.artstation.com/a/9104878

 Class Eight: Shadows and Shading in Perspective Space

https://www.artstation.com/a/9105349

 Class Nine: Perspective, Intergration and Extra Detail

https://www.artstation.com/a/9105568

  Class Ten: Composition Theory (3D) Intro

https://www.artstation.com/a/9105725

 Class Eleven: Composition 2D & Illustration Development

https://www.artstation.com/a/9105911

 Class Twelve: Materials #1: Reflection& Refraction

https://www.artstation.com/a/9106152

Class Thirteen: Cloth, Folds & Patterns in Painting

https://www.artstation.com/a/9106412

[sharecreators]

3 Examples of How HR Digitization Leads to Organizational Success

Easier HR processes = happier employees = increased profitability

The human resources (HR) department is responsible for hiring, managing, and caring for the people who keep the business running and can be considered the beating heart of the business. Today, the role of HR is exponentially greater than ever – to be a prominent voice and to keep employees engaged and motivated during times of disruption for employees, the business, etc.

While HR’s function has traditionally tended to be business-centric (enforcing policies, managing payroll, maintaining compliance), recent events have highlighted HR’s ability to be more employee-centric than ever before. More and more companies are recognizing that it’s not efficiency that gets them through tough times – it’s a happy, resilient workforce.

Companies in the top quartile of workplace ratings are typically 25% more profitable than their competitors in the bottom quartile

-Deloitte

So, how do you build a resilient and happy workforce? For many companies, the first step is to empower your HR department.

Case 1: Eliminate Paper

In order for HR to focus on improving the employee experience, your HR professionals can’t afford to spend most of their time on paperwork. Tracking, filing, and managing paper forms takes up a large part of the day – while manual and paper-based processes pose significant compliance and security risks. In an ever-changing work environment, HR needs to be able to work efficiently – even remotely.

For example, for Kwik Trip, a retailer with 640 locations in Minnesota, Iowa, and Wisconsin, HR was overwhelmed by paper documents and manual processes to provide centralized shared services to 21,000 employees. HR staff struggled to keep up with paper documents, including 98 different file types. These documents were taking up expensive office space in the office.

After digitizing these documents into one ECM, HR staff can now easily access complete employee information from anywhere. “Before, these sub-functions were very siloed. Documents could sit on someone’s desk for four days before anyone knew about them. Digital resources management systems like Share Creators Orange file management system gives employees a clearer view of documents in a better time frame,” said Sarah Jilk, administrator. At the same time, simple and standardized online forms simplify employee requests such as mileage reimbursements and status changes. This eliminates cumbersome paper forms and provides a seamless experience that meets the expectations of employees in today’s digital world.

Digitizing HR processes also improves data security. Share Creators Orange solution contains an impressive 2 million HR documents containing sensitive employee information, but with built-in role-based security, those documents are not accessible to people without permission.

“I have 100 percent confidence in the security of our information,” says Jilk.

Any HR professional knows that document regularity is the difference between meeting compliance requirements and heavy fines against the business. With automated document retention and document management capabilities, HR staff no longer need to worry about manually tracking compliance for each document.

“When we updated our system, we were finally able to do our normalization work efficiently,” says Jilk. “Now we can create document retention rules that help us automatically purge documents before their termination date.”

Case 2: Time is the greatest gift to employees

For MetroHealth – an integrated health system in Cleveland, Ohio, that includes an 861-bed major medical center, a rehabilitation hospital, two long-term care/skilled nursing centers, an outpatient surgery center, and a network of community health centers — Eliminating paper is only the first step. To truly optimize the enterprise’s processes, a solution was needed that would seamlessly integrate with existing applications.

So this healthcare provider turned to ECM to integrate with the enterprise’s legacy systems including electronic medical records (EMR) Epic, etc. MetroHealth was able to eliminate manual data entry, automate indexing and data validation, and make up-to-date information available to users who needed it, anytime, anywhere. This has been invaluable to their HR department.

“ECM frees up 80 hours a month for HR to do things other than filing, so our staff can get more done in less time. With the click of a button, we can save half a day,” says Dennis Murray, director of Metrohealth.

Case 3: Exiting the data center business

Forth to 25 percent, opening four new stores. But the number of organizations doing grocery chain Heinen’s, “getting rid of paper” has been key to its growth.

“From 2020 to 2021, the company grew by 20 this work in HR remains the same,”

Walters said, with the grocery store managing more than 90 types of digital HR documents for each employee, Heinen’s needed a faster, more secure way to store, access, and share employee files. The business also knew it didn’t want to run out of IT resources by managing local servers. “We’ve hosted solutions before, and we knew we didn’t want to be in the data center business. It was both expensive and difficult,” Walters said. “Managing servers is a job in itself. What if something happens and the server is compromised? We wanted to know with certainty that the data was being taken care of.”

Heinen’s chose a cloud-based storage ECM service to keep sensitive information, and storage, safe. This allows employees to focus on what’s important, such as providing excellent customer service.

“Having ECM allows us to better serve our customers,” Walters said. “We’re a chain of superstores, and now we can focus on our strengths.”

Even Though these three businesses are very different, by digitizing HR, they are all able to focus more on a common goal: success.

[sharecreators]

How do companies manage content?

A standard content management system (CMS) can provide content management for an enterprise’s website. Companies themselves need more powerful content management and search engines.

When the entire company product, promotional, human, financial, and other documents and resources need to be better managed to provide a better foundation for growth, using an Enterprise Content Management (ECM) product is the way to go. Check here: Share Creators Orange

If you want to get the most out of ECM, it's critical to choose the right features. You can use an ECM system to increase productivity and efficiency, give your entire team access to consistent content, and manage resources through automated processes. Let's take a look at what ECM software is, some of the common top features, and explore some of the platforms that are perfect for you. here we recommend: Share Creators Orange

 What is Enterprise Content Management software?

Enterprise Content Management (ECM) software is a platform that allows you to manage, organize and distribute content throughout the lifecycle of your digital assets, from content and data creation to archiving and disposal.

Your ECM software helps you automatically capture, store and share all of your companies most important content. With the right ECM capabilities, you can improve the efficiency of your business operations and help encourage collaboration among your teams.

 What are the top Enterprise Content Management Functions?

The top ECM products all have the following key function.

Digital Document Management

Digitize paper documents that you can find, access, and edit your data from anywhere in the world. Take your company's business to the next level with artificial intelligence (AI) and machine learning(ML). Those two will scan and analyze enterprise resources and build a unified knowledge graph. Eliminate information silos

No longer have to put up with corporate content scattered across external removable drives, like USB and PC. ECM tools connect your content stores in an efficient way with unique technology that can be searched and managed in real time to break down inefficient content silos and reduce security risks.

Enterprise Collaboration

Access your content whenever you need: mobile, pad, desktop app, browser, with real-time access supported on multiple ends. ECM Share Creators Orangesoftware integrates with your daily productivity tools to support a distributed workforce and remote workers.

Information Security

Ability to use multi-level encryption measures, hierarchical permissions, and multiple backup locations to achieve secure and controllable files. The same file can be authorized with different business permissions such as viewable, editable, downloadable, and printable depending on the business division. Multi-location backup, when a region power outage or network abnormalities, you can quickly switch to ensure the security of business resources. to protect your brand from data loss, reduce security risks and meet today's stringent digital compliance requirements. We recommend: Share Creators Orange

Content Intelligence and Analytics

With content analytics and intelligence, you can gain a detailed understanding of how your content is being accessed, who is using it and how often it is being used. This can help you be more productive and make faster, more informed decisions.

Enterprise-level search

The management of content results in an enterprise-level search engine that allows you to quickly search for corporate resources through the search engine. Whether it's structured data, or unstructured Word, PPT, PDF…etc. Identifying words and things in pictures, or even people and events in videos. A great enterprise search engine can quickly help you find the resources you need.

Share Creators Orange uses artificial intelligence technology to integrate market-leading AI enterprise search applications with an enterprise resource management platform to provide you with a powerful enterprise search engine, digital document management, information silo elimination, enterprise collaboration, information security, content intelligence, and analytics. Contact Share Creators Orange for the latest trial information.

[sharecreators]

How the company reduced processing time and costs by more than 50%

With an AI-powered enterprise content management (ECM) system, companies can simplify processing, reduce costs by more than 50%, also make it easier for employees to find essential information. Let’s take a look at AI use cases in ECM, such as document/process automation, facilitating collaboration, and content management.

What AI applications are available in ECM?

Document Processing

Documents are everywhere. Some of them are semi-structured data. Documents of a particular type contain some specific data. Like, invoices include the sender and the recipient, and contracts include the parties of the agreement, the terms, the date, etc.

Companies, individuals, and governments use documents to contact each other. Documents are a crucial part of communication.

Bill splitting

Companies often collect multiple documents from their clients and combine them in a single file. For example, a visa application agency may need copies of your ID, passport, bank details, etc., and scan all of these documents into one file dedicated to your application process. ECM splits these documents into separate files and categorizes them in the same folder to be processed.

Document Classification

Different documents have different processing. For example, invoices need to be paid to suppliers, employee receipts as reimbursement payments, etc. Different types of documents can be combined and submitted to the company. For example, a vendor may send a contract with an invoice, and these documents need to be processed in different ways. Therefore, identifying the correct document type is vital to automate document processing.

Artificial intelligence-driven ECM systems can classify documents and store them in a safe and secure environment. Machine learning algorithms learn from existing data to provide more efficient services to companies. Therefore, the information in the company’s existing documents serves as the learning base, and they are stored in the system to provide the database for artificial intelligence. At the same time, depending on the type of document, specific workflows can be triggered for automation.

Document Data Collection

With machine learning models of artificial intelligence, document data capture technology can extract data from documents with high accuracy.

Capture/Extract Data Processing

Once data is captured, it can be analyzed, validated or supplemented to ensure end-to-end process automation. For example, semantic analysis and natural language processing techniques can be used to analyze text data captured from documents.

If you would like to learn more about document processing, please feel free to check out Share Creators‘ articles on document automation and contract automation.

Unstructured Data Processing

Email, video, and audio files are classified as unstructured data because unstructured data does not include any common data other than specific metadata (e.g., emails, except for, e.g., sender, recipient, and email delivery date). This data also needs to be analyzed and processed.

Email

For example, an AI-driven ECM can analyze the semantics used in emails and other unstructured documents to obtain employee, project, and customer relationships by analyzing document contextual information.

Video

Object detection and motion recognition are widely used in the sports industry to analyze games or players. Clubs often set up video recording systems in their training facilities to extract training data, which helps coaches develop strategies and tactics for real games in a data-driven manner.  Analyze training/game videos to identify information about a player’s health status or attributes. It can provide players with personalized training or diet plans.

Video is also widely used for business and communication purposes. However, many industries cannot extract data from videos and analyze these videos. Companies can use AI-integrated ECM to better understand their customers, employees, or business processes by analyzing video content.

Other

Artificial intelligence technologies such as image recognition and speech recognition can extract information from images and audio files. For example, images uploaded to the ECM system can be automatically tagged by the image recognition system. The content of the images can be tagged as text without human intervention. Similarly, audio files can be transcribed into text files.

Content Management

Advanced Content Protection

Personally, identifiable information is strictly protected through multi-level encryption, and the company protects sensitive customer data and privacy through ECM. ECM, powered by artificial intelligence and data masking technology, helps protect content stored in the system and minimizes the risk of data breaches.

The AI-based ECM system identifies sensitive data, such as a customer’s bank account or tax documents, and makes recommendations for changes. Identifying sensitive data and confidential documents also helps ECM differentiate between these contents and automatically store them in an environment with better protection.

Recycled Content

Companies typically store a variety of data in information silos, and as time passes, some content is discarded in those silos where data or file formats are outdated. According to Gartner, 80% of enterprise data is unstructured. An ECM system with AI integration can read and process this unstructured data, update the format and extract information. As a result, old data can be converted into a searchable format, and new insights can be derived from historical data by integrating AI into the ECM system.

Share Creators‘ AI services enable users to automate key document processing workflows and extract valuable knowledge from these documents by employing natural language classification, optical character recognition, semantic reasoning, and others.

Comprehensive Capabilities

Collaboration

With version control and search capabilities, ECM improves collaboration among employees from different departments. Artificial intelligence-driven ECM can take this collaboration a step further.

Improved Search Functionality

ECM systems also help employees retrieve the information or documents they are looking for. According to Gartner, voice-driven search queries will become the dominant search paradigm, and artificial intelligence-driven ECM systems can provide this service.

Process automation

AI-integrated ECM systems also enable companies to automate their business processes, such as invoice processing. To better understand process automation.

What are some sample case studies of companies that are using AI in their ECM systems?

In particular, large companies with complex documents and data benefit from adopting AI technology in their ECM. We are compiling a list of such case studies.

How are ECM vendors integrating AI into their solutions?

Share Creators Orange.

Share Creators Orangeis an AI-powered ECM and enables enterprise-class search through AI technology. Share Creators Orange applies machine learning algorithms to discover documents, classify documents, perform content analysis and deploy pattern analysis.

Share Creators Orange skills.

– Custom Image Insights

– Customize document insights with Share Creators Orange, allowing documents to be automatically tagged based on concepts, entities， or keywords.

With Share Creators Orange, organizations can improve digital asset management through video conversion. Share Creators Orange also offers improvements to document search and selection.

[sharecreators]

ShareCreators recommendation | Game of Thrones – Winter is coming

“ Game Of Thrones: Winter Will Come ” is a new generation 3D strategy game developed by Shanghai Yu Clan Information Technology Co., Ltd. based on the legendary epic “Game Of Thrones”, which was publicly tested on July 10, 2019.

The game tells the story of various ancient family strife, players can play the identity of the lord, to recruit various commanders and build various buildings, to enhance their military strength, to achieve the dream of revitalizing the family.

Background setting

Game of Thrones is a medieval epic fantasy series produced and launched by the American HBO network. The series is based on the fantasy novels “A Song of Ice and Fire” series by American author George R. R. Martin, which focuses on the power struggle between the great families in the empty world “Westeros”. Both the original and the TV episode, “Game of Thrones” is considered the best in recent years. The novel has won several major literary awards, and author Martin has been hailed by Time magazine as “America’s Tolkien” and “the Hemingway of the new century”. Because of the novel’s multi-protagonist setting, the drama series based on it also gained a large number of fans because of the ups and downs of the plot.

How to catch the audience with good IP

For the game users, Game Of Thrones: Winter Will Come is designed from the starting point of how SLG can be more accepted by the pan-game users. Therefore, this product will bring players a different experience from the previous SLG, which incorporates more RPG gameplay and storyline.

The production team restores the important events and classic plot of the drama through many PVE copies, so that players can find the familiarity of following the drama during the game experience. In addition, the game in the main plot line gives players a unique original character identity, into the original and original fusion of the plot, the plot to the death of Ned as the starting point, through the battle of the five kings, the bloody wedding, the return of the mother of dragons and other classic plot, and finally towards the ultimate power of Westeros, and other players lords to compete.

Gameplay settings

Game of Thrones – Winter will come” hand game in the commander can be divided into 3 levels through the rank, respectively, B, A, S level. Relatively speaking, the higher the rank of the commander, the higher the basic and pro-guard attributes in the process of growth. When raising commanders, you can make initial screening based on rank and train higher-ranking commanders for higher warfare bonus.

On the distinction of soldier types

Each commander has his own exclusive pro-troop guard, and the pro-troop guard is different according to the commander’s troop attributes. The commander can be divided into four types of soldiers: infantry, gunner, cavalry, and bowman, and the commander abides by the information on the restraint of soldiers.

The gun commander can restrain the cavalry commander, the cavalry commander restrains the infantry commander, the infantry commander restrains the gun commander, and the bow commander is not restrained and does not restrain any other soldier. When choosing a commander in the battle of the Heart Tree Trial / Martial Arts Arena, the lord can filter according to the commander’s soldier type and give priority to the commander that can restrain the opponent.

Game Features

Expand your territory and conquer the continent of Westeros

Enter the continent of Westeros as a lord, lead the conquest, use tactics and strategies to guard the territory, unify the seven kingdoms and ascend to the Iron Throne.

Relive the episodes, the episodes are perfectly reproduced

Collect plot props and unlock classic episodes through the Green Vision, and experience the strife surrounding family and glory, intrigue and betrayal.

Character restoration, well-known characters all debut

The King of the North Snow, the Mother of Dragons Daenerys, Tyrion the Imp, Jaime the Kingslayer and other well-known characters in the game in the form of full 3D perfect restoration, but also the red-robed sacrifice Melisandre for your interpretation of the secrets of the Lord of Light.

Art upgrade, showing the next generation visual feast

Full 3D high-mode production process, the use of next-generation rendering technology to achieve climate change and day and night alternation in the game, with the sky floating clouds, rivers and oceans, atmospheric glow and other dynamic effects, and strive to create a real “Game of Thrones” world.

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4 Ways ECM Solves HR Problems

HR handles a lot of sensitive information every day. If it is not appropriately managed (or just inconsistently), it can lead to serious adverse consequences.

For over a year, I had been working remotely from home, managing a remote HR team. At first, I was hesitant about a home office, especially when the kids were out of school. But I quickly realized that I could focus on my work more than I could in the office with the right software system. Tools like instant messaging and video chat allow me to keep in touch with people in the office while going at my own pace. And the commute takes an hour off!

You might think nothing has changed for my team and me when many companies move to a completely remote model, but it’s a fundamental change. Even though remote workers often need to attend face-to-face meetings overnight, we’re all on video calls individually, and many processes have to be redefined- things like Bootcamp suddenly become very different. Many people are getting their first taste of remote work.

Remote work is here to stay: 98% of employees say they would prefer to work remotely for part of their career because a flexible schedule is desirable.

98% of employees prefer to work remotely at least some of the time

As a result of the epidemic, companies are investing in ECM to ensure productivity and business continuity. In fact, according to a survey of IT decision makers, improving telecommuting efficiency remains a top priority for the next 12 to 18 months.

But this “connect-first” approach means there’s one area of HR that companies may be overlooking: risk and compliance.

With the massive increase in available human resources – expected to triple in the next two years – continued reliance on manual, paper-based processes in remote work environments is not only unfeasible but also leaves confidential information vulnerable to attack.

The good news is that you can solve HR risk and compliance challenges with the right technology: powerful ECM.

How Content Services and HRIS Work Together

Human resource information systems (HRIS) are systems of record: they store critical data about every employee in a company. According to HR.com, an incredible 74% of HR departments use four or more systems in addition to HRIS.

While HRIS can manage some processes, a robust ECM can handle all employees’ unstructured content – everything from resumes to tax forms and employment contracts. It also automates employee onboarding and offboarding, document retention and records management, policy and procedure management, and employee status changes.

Because the number of resignations has hit an all-time high in recent years, the job market is booming at the same time. Automating manual processes allows you to streamline your efforts and hire them faster in the race to find the best candidates for your company.

Paper-based hiring, onboarding, and offboarding processes are inefficient and risk non-compliance with document retention policies and privacy regulations, which vary by industry and company.

4 Ways ECM Solves HR Problems

Let’s take a look at four ways that Share Creators Orange improves HR compliance and security.

1. Protect sensitive employee information

Leaking confidential employee information can be catastrophic. But the proper ECM ensures that all of your employee documents are safe and secure, ensuring that they never fall into the wrong hands.

Share Creators Orange achieves this through very granular user access – down to the metadata level – to ensure that only users with the correct permissions and privileges can access these documents. User access is based on the principle of least privilege, meaning that users have only the minimum access required to complete their work.

Each document comes with an entire audit trail, letting you know who accessed it, what they did with it, and the date and time they accessed it. Information is encrypted and protected while the data is unused, in transit, and used.

2. Minimize risk through records management and policies and procedures

Amid complex HR regulations, the amount of time you retain documentation is essential. Audit pressure is high, and associated fines can be increased.

HR departments must maintain complex time- and event-based retention policies for different employee documents and need a better-than-average solution to manage them.ECM can ease the records management burden on HR staff by minimizing compliance risk and giving HR professionals time to create a valuable employee experience and effective hiring processes.

As documents enter the system, the solution automatically identifies and assigns record types, applies appropriate retention policies, and purges documents as needed.

3. Expedite the review process

Audits can be painful, especially if you don’t have complete visibility into where employee documents are located. And since the cost of an audit can depend on the amount of time it takes for the auditor to perform the audit, a disorganized system of records often means higher audit costs. If it takes you longer to find documents, it will take your auditor three times as long.

Imagine auditing with confidence in a central digital repository where all documents are complete, organized, and secure. Imagine that auditing compliance is as simple as granting auditors limited access to the system so they can perform their work without distracting your staff with requests. For content services, this is no pipe dream.

The powerful Share Creators Orange provides solutions that enable HR departments to:

Reduce or even eliminate pre-audit preparation

Set up limited, secure, time-limited access for auditors

Eliminate administrative burdens

You can limit auditors’ access to only the documents they request. This helps auditors focus on the audit scope rather than looking for potential vulnerabilities in the system. Even remote audits can be a seamless process – provide auditors with limited, time-limited remote access.

4. Case management features ensure sensitive information security

HR does handle a lot of paperwork, but some processes are more complex than creating documents and transmitting them. For example, onboarding and separating employees, handling harassment claims, or investigating security incidents involve multiple stakeholders who need specific actions. You may need information from different people, and you may also need to track that information for reporting or compliance purposes.

Share Creators Orange allows HR to store, track, and access all the complex processes’ information and activities. This gives you a complete view of your company and improves process visibility.

The amount of sensitive information that HR must manage from one incident – from the initial report to all the content and data surrounding it – is overwhelming. And with each step, along with each other party involved, comes the added risk of mismanagement and inconsistency. It may lead to financial loss and irreparable reputational damage to your company.

A case management approach to employee relations through Share Creators Orange provides HR with a “single source of truth”: a single view of all information surrounding an employee issue or incident, so you never lose any information.

Content Services: The Natural Choice for HR

Share Creators Orange not only eliminates document security and compliance concerns but also takes the burden off HR employees, allowing them to focus on the company’s most important asset: its people. This means effectively finding and hiring the best talent – and, more importantly, keeping them engaged and motivated even in the face of more significant challenges.

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Why choose enterprise content management system

A paperless office brings efficiency. Your company's critical documents and information need to be digitized, stored, and used in a way that supports processes, workflows, and more. With the Share Creators Orange (ECM) system, you can better manage your enterprise content and choose a more interactive approach to information across your organization.

Do you use centralized software to manage internal documents, invoices, training materials, contracts, financial records, etc.? If you want to reduce the cost and save time, ECM is the best choice.

What is Enterprise Content Management (ECM)?

Enterprise Content Management (ECM) is about managing, organizing, and sharing content and information throughout the entire digital asset lifecycle, from content and data creation to archiving and disposal. It includes accessing data resources and storing and sharing all of your company's important content - from resumes and invoices to images and interview videos.

ECM allows you to increase productivity and efficiency, give global teams access to the same version of the content, and automate processes. With the right system, your headquarters can make changes to documents, and your global branches will have direct access to the same version of documents in real-time.

What is the role of Enterprise Content Management?

Businesses rely on many sources of information to run. Let's take the creative and marketing process as an example. To plan and execute a marketing campaign or site-wide business, you need to create and coordinate a lot of content across multiple teams. It's critical that everyone can work together all over the world.

From creative briefs to copy, images, videos, and website assets, marketing campaigns need many assets. Where do you store all of this? If you leave it in the mail or on your desktop, it could be lost forever. The ECM platform, combined with project management software, ensures that your content is stored securely and can be easily referenced or searched in the future.

ECM is critical to maintaining compliance in your daily operations for healthcare, insurance, or financial industries. Whatever your business requirements are, there must be an ECM solution on the market to meet your company's demands..

What are some examples of enterprise content management systems?

Every enterprise has specific needs for content and collaboration, so it's essential to take the time to choose the right ECM solution. What security or compliance requirements do you need to meet? What existing applications do you need to integrate? Do you have project management capabilities, or would you like to use them as part of your ECM? Here are some ECM systems for your business.

Confluence

Confluence, from Atlassian (makers of Jira), is built for knowledge management and project collaboration. It is an ECM solution with an intuitive structure that makes setup, creation, and discovery easy. Confluence makes it possible to share information across teams and the company.

Share Creators Orange

Share Creators Orange is an AI-powered ECM and enables enterprise-class search through AI technology. Share Creators Orange applies machine learning algorithms to discover documents, classify documents, perform content analysis and deploy pattern analysis.

Share Creators Orange consolidates your information into one platform to help save time at every step of the content lifecycle. Its secure licensing structure and sharing options allow collaborators to quickly access files from anywhere in the world, eliminating bottlenecks.

Are you looking for the right ECM software for you?

ECM software helps increase productivity and efficiency, gives global teams access to the same content, and automates processes. With the right software, you can reduce your team's time and cost to manage all of your digital assets.

Several of the world's most respected brands use Share Creators Orange for enterprise content management. Contact for a free demo to see how Share Creators Orange can centralize your content storage, automate workflows, and power collaboration among global teams.