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Style in its most basic form comes down to attraction and how it's influenced by the elements of time, density, gravity, and stress. Things with mass attract each other. Fabric density against the body forms a symbiotic relationship to communicate different objectives and desires. For that reason, fabric density and following the curves of the female form go hand and hand. There is a dependency built on the most fundamental properties. Too heavy and you may be formless and uncomfortable; too light and it may become a completely different garment, straying from its principle as a jean. Our calling is to respect the limits and boundaries of traditional denim and women's jeans.
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Fonet: "Fo" and "Net," a literary and archaic play on words. "Fo" means light, trivial, occasional, as well as positionally towards, into, through, and beneath. "Net" (old French 'et' pronounced like 'ea' in 'head,' 'measure') at its root means clean, pure, unadulterated; literally what is remaining after deductions. The source is neat, elegant, and clean. To respect their separate meanings, keeping them in their original form, both pieces are left to be combined as one. Collectively meaning through or within unadulterated elegance. Being free of what is irrelevant, pointless, or foreign and moving towards a woman's clean and feminine form.
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