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richincolor · 5 years

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Interview with Dahlia Adler

When I was a teen, Edgar Allan Poe creeped me out, but in the most delightful way. I can't wait to dive into this new anthology His Hideous Heart. An amazing group of authors have re-imagined his stories and now the collection is out there in the world waiting for readers to experience the chills. Today, the editor and contributing author, Dahlia Adler, is here to share about this intriguing collection and her work in publishing. His Hideous Heart: Thirteen of YA’s most celebrated names reimagine Edgar Allan Poe’s most surprising, unsettling, and popular tales for a new generation. Edgar Allan Poe may be a hundred and fifty years beyond this world, but the themes of his beloved works have much in common with modern young adult fiction. Whether the stories are familiar to readers or discovered for the first time, readers will revel in Edgar Allan Poe’s classic tales, and how they’ve been brought to life in 13 unique and unforgettable ways. Contributors include Kendare Blake (reimagining “Metzengerstein”), Rin Chupeco (“The Murders in the Rue Morge”), Lamar Giles (“The Oval Portrait”), Tessa Gratton (“Annabel Lee”), Tiffany D. Jackson (“The Cask of Amontillado”), Stephanie Kuehn (“The Tell-Tale Heart”), Emily Lloyd-Jones (“The Purloined Letter”), Hillary Monahan (“The Masque of the Red Death”), Marieke Nijkamp (“Hop-Frog”), Caleb Roehrig (“The Pit and the Pendulum”), and Fran Wilde (“The Fall of the House of Usher”).

As a YA author, editor, and blogger with family relationships to maintain, could you share a few things you've learned about balancing many roles? The number one thing I've learned is honestly that balance is kind of a myth. There's no way to do everything perfectly and make everyone happy. What's worked for me is choosing what my priority will be at any given time and then backburnering things as possible. So, for example, when I knew I really wanted to finish writing a novel, I took a hiatus from blogging inasmuch was possible and took advantage of the fact that my in-laws come over every Sunday to see my child and put my butt in the chair for as solid a time block (usually 3-4 hours with of course some interruptions) on Sunday mornings as possible until I was done. When I take on extra blogging, it means writing is gonna get backburnered. Consistency is important and so is being firm on your boundaries.

What should we be expecting with His Hideous Heart -- mild creepiness, full on terror, or something more in between? It really does run a gamut, in the same way I don't think everyone realizes Poe's story did. In addition to the Gothic horror he's known for, he's also called the father of the modern detective story, and of course some of his works were far more melancholy than terrifying. I think all of his different facets are captured really well in the collection. Certainly, though, even in the ones with happy endings, you're not gonna find sunny beach reads! Why do you think Poe's stories continue to fascinate readers after so many years? Because his themes have never stopped being relevant or interesting. They're so many of the darkest parts of humanity that we don't necessarily get to live out; they're some of our worst fantasies. Getting to live them out through literature, getting to take action against someone who drives us nuts or mourn ourselves into oblivion, is both a safe and satisfying way to explore them. It takes a brave writer to put that out into the world and I think it takes brave writes to adapt them and say, "Here's how we're still feeling those things in our current world."

How did you choose which story you would re-imagine? Well first off, I took a backseat to the others, because they're all masters of dark fantasy or thrillers or horror and I am...not exactly known for any of those things! So I was only selecting from what they did not. And then from there, "Ligeia" was such an easy choice, because I knew I was going to stick my romantic contemporary strengths as best I could, and I saw immediately how that story would play out if I did. It didn't even feel like a selection process; the idea was just...there, waiting for me to grab it.

What were some of the challenges and rewards of editing an anthology? It's always a challenge to corral that many authors, and it's just logistically complicated. There are a lot of contracts and payments and agent negotiations and I don't think people realize that it's very rare for editors not to be responsible for that (as opposed to publishers). So that in itself is a lot of work before you even get to the editing, deadline enforcing, mapping over everyone's copyediting and proofreading corrections, etc. But I have so much natural curiosity about the industry, especially as someone who's been working in it for over a decade, that I really wanted to learn how more things on this side work, so that was actually a big reward for me! As, of course, is getting to read all these amazing stories early and working with such amazing authors. I really could not have asked for better.

What was the process for finding contributors? This actually half happened on Twitter, where the idea arose and people I think are fantastic in these genres chimed in that they'd be interested, and then half happened in email, when I realized this project was actually going to happen and I wanted to make sure it had as many of my favorites as possible. Honestly, creating lineups is my favorite part of anthologies, so I just went straight to the authors I absolutely love who write in Poe's genres and asked them to join up. It was thankfully easy!

Could you share a few books you've been recommending lately? ALWAYS. I've had a lot of reason to recommend By Any Means Necessary by Candice Montgomery, which has the college setting I know a lot of YA readers are looking for, plus a killer voice, great romance, awesome friend group, and covers really relevant topics. Another upcoming favorite is The Last True Poets of the Sea by Julia Drake, which is a Sapphic reimaginging of Twelfth Night that I always pitch as perfect for fans of The Weight of the Stars by K. Ancrum and How to Make a Wish by Ashley Herring Blake, both of which I love. As part of my Patreon for LGBTQReads, I have sort of a "book concierge" service, where I help readers find the perfect queer book for them, and so far Tell Me How You Really Feel by Aminah Mae Safi and Hot Dog Girl by Jennifer Dugan are in the lead over there; all hail the f/f YA Rom Com! And, obviously I've been getting some Horror/Spooky requests too, thanks to both His Hideous Heart and the fall season being upon us, and my standby faves there are The Girl From the Well by Rin Chupeco, Mary by Hillary Monahan, Anna Dressed in Blood by Kendare Blake, As I Descended by Robin Talley, and Wilder Girls by Rory Power.

Just for fun, since you are involved with publishing in a variety of roles, would you share one of your strangest experiences in the industry? Oh man, it's really hard not to respond to this with anything I...shouldn't. But I'll go with an embarrassing one that also involves one of the only times I have ever lied at work. My first job out of college, I was an Editorial Assistant at Simon & Schuster. There was an event for an Entourage book, by which, yes, I do mean a show based on the horrid show I was extremely into once upon a time and that fully influenced the character of Josh Chester in my Daylight Falls duology, but I digress. Anyway, I went to the event, which was about 10-15 blocks away from the office, and I reallllly wanted a signed copy, but I also reallllly didn't want to take more than an hour for lunch because I was terrified of my boss. And since I worked there, I knew the name of the editor on the book, and I maybe used that to pretend I was her assistant so I could skip the whole line and then get my book signed. MAYBE. I cannot confirm or deny.

Thanks so much for sharing with Rich in Color. We look forward to reading these shivery tales. Thank you so much for having me!!

Dahlia Adler is an Associate Editor of mathematics by day, a blogger for B&N Teens and LGBTQ Reads by night, and an author of Young Adult and New Adult novels at every spare moment in between. Her novels include the Daylight Falls duology, Just Visiting, and the Radleigh University trilogy, and she is the editor of the anthologies His Hideous Heart (Flatiron Books, 2019) and That Way Madness Lies (Flatiron Books, 2021). Dahlia lives in New York with her husband, son, and an obscene amount of books, and can be found on Twitter and Instagram at @MissDahlELama.

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ishouldreadthat · 5 years

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Remember me?

It feels like an absolute age since I’ve been here, despite a couple posts sprinkled here and there throughout the month. Things have been so crazy lately between starting a new job, adjusting to a whole new commute, going through a terrible reading/blogging/BookTube slump, and generally planning and plotting other projects. Also, life. That gets in the way sometimes, doesn’t it? I don’t know if anyone noticed I was gone, but hey, I’m here now!

It has been tough going with reading lately — I’ve not had my regular reading time while commuting and I’ve just not been interested in picking up books at home. However, I’ve been trying my best to break out of the reading slump and get my love of reading back. I think it’s working, as about half of the books I read this month were in the last week. I’m still cautious, but I think I’m nearly back to normal.

In addition, I have been concentrating on the bookish podcast I do with my big sister and have super exciting news on that — check out the bottom of this post!

Anyway, to the books!

Books I read

Do You Dream of Terra-Two? By Temi Oh (review)

The Tea Master and the Detective by Aliette de Bodard

The Princess and the Fangirl by Ashley Poston

Before Mars by Emma Newman

The Assassin’s Guide to Love and Treason by Vigrinia Boeker

An Extraordinary Union by Alyssa Cole

My So-Called Bollywood Life by Nisha Sharma (review)

Despite everything, I still managed to get seven books read this month. I’m honestly impressed — it really feels like I’ve only read two or three. I didn’t get a chance to review most of them, but they should all have reviews coming soon. My favourite of the month was probably Do You Dream of Terra-Two?, closely followed by Before Mars. I’m back to reading sci-fi!

Books I bought

Nine Perfect Strangers by Liane Moriarty

Revelation Space by Alistair Reynolds

Atlas Alone by Emma Newman

Fools by Pat Cadigan

Cage of Souls by Adrian Tchaikovsky

Trail of Lightning by Rebecca Roanhorse

The Disasters by M. K. England

Brother’s Ruin by Emma Newman

2312 by Kim Stanley Robinson

Nocturna by Maya Motayne

The Good Girl’s Guide to Murder by Holly Jackson

Gobbolino the Witch’s Cat by Ursula Moray Williams

The Wind in the Willows by Kenneth Grahame

I Capture the Castle by Dodie Smith

The City in the City by China Miéville

Viper by Bex Hogan

So the book buying ban didn’t go according to plan. In my defense, I went to a sci-fi author event and then had a day out in London bookshops afterward. And then it was the lovely Asha’s birthday and we went book shopping. So, yes.

Book post

Woman wearing a red hoodie by a river

The Hand, the Eye, and the Heart by Zoe Marriott

A Dress for the Wicked by Autumn Krause

Someone Like Me by M. R. Carey

Rage of Dragons by Evan Winters

The Beholder by Anna Bright

Death on the River by Diane Fanning

My book post this month ranges from horror, fantasy, retellings, and even true crime! I think I’m most excited to read Rage of Dragons, which is out later this year, and A Dress for the Wicked. I have already started and set aside Someone Like Me — it’s not a bad book but I just didn’t believe the premise after about 50 pages. I might give it another go later, but for now it is off my TBR.

Another book that is off my TBR is The Hand, the Eye, and the Heart. I was so kindly sent this book by Book Club Box, an amazing subscription service in the UK, but it’s a book that has so much controversy around it that I don’t think I’ll read it. I will, however, talk about my amazing experience with Book Club Box later this month!

Other Exciting Things

I got the chance of my reader lifetime to interview one of my absolute favourite authors on my bookish podcast! Every reader wants the chance to chat about books with their favourite authors and I actually got the chance to do just that! Marvelous sci-fi author Emma Newman kindly joined us on You’re Never Going to Read This, the podcast I do with my sister, and although I was SO nervous (I can’t listen back to that episode without panicking), I’m so proud of us for doing this.

Emma’s books are so important to me because, as I told her while gushing tears from my face at the launch of Atlas Alone, Planetfall was the book that made me decide to finally seek treatment for my severe anxiety and depression last year. This was a huge step for me, as I’ve been struggling with this for about 16 years without professional help, but seeing a character with severe anxiety just in the pages of a gorgeous science fiction book really helped me feel less alone and like I could do this.

So that’s my deep, personal confession of the day.

Listen to that episode. You can find it here or anywhere you get your podcasts. We’re going to be interviewing lots more authors in the coming months — tell us who you want to hear from!

Also, YALC author announcements are up! If you’re going to YALC, definitely let me know. It’s like YA Christmas and one of my absolute favourite times of year. You can take a look at the author announcements here, but I’m super excited to see Temi Oh, Adrienne Young, Christine Lynne Herman, Renée Ahdieh, and SO many more there!

That’s it for this month! I’m hoping that this reading slump is over and I’ll be back to reading and blogging consistently in May!

It was Sophia’s birthday this week. Bask in her glorious floof.

What did you read in the month of April? Did you get any good books? Let me know!

Despite falling victim to a reading slump, I managed to read a fair bit in April! Monthly Wrap-Up: April 2019 #bookbloggers Remember me? It feels like an absolute age since I've been here, despite a couple posts sprinkled here and there throughout the month.

#Book Blogger #books #Fantasy #Fiction #Geek #Monthly reading #novel #Reading #Recommendations #Reviews #Science Fiction #Writing #YA #Young Adult

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theeroticbookreview · 6 years

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November Author of the Month: Cora Kenborn

My November Author of the Month really needs no introduction. A free spirit, she walks to the beat of her own drum. A beautiful southern woman, inside and out that is strong, bold, and drinks wine from a mason jar. Here’s an inside look at International bestselling Author, Cora Kenborn The Interview When did you know you wanted to be an Author? I was that kid who was inside my room writing character profiles and plot lines while my friends were outside playing and socializing. Ever since I can remember I’ve been writing. I’m an only child (yeah, I know that explains a lot...lmao) so not having any siblings forced me to have a very active imagination. By eight years old I’d written my first “novel,” but I never considered actually making a career out of it. To me, writing was as normal as breathing, and I found it shocking that not everyone was as obsessed with it as I was. When I was in 7th grade, my teacher confiscated a story I wrote in class when I was supposed to be working. I thought I’d get in trouble, but to my surprise, she arranged a class trip to UNC-Chapel Hill to meet a well-known author. I found out a few years later that she’d called my mother and told her how much raw talent I had, and she’d arranged the trip for me because she believed it was my calling. I guess she was right. Why did you choose Erotic Fiction? I don’t think I chose it as much as it chose me. I’ve always gravitated toward a good romance novel. Even when writing a mystery, I would always weave a love story into the plotline somewhere. I’ve always loved a happily ever after and after trying my hand at multiple genres, I eventually gravitated toward writing romance full time. However, as my style developed, I realized I preferred the darker side of love, and dark romance and erotic fiction just go hand in hand. I think for me as well as the reader, erotic fiction isn’t only an escape, it’s the best part of all styles of writing rolled into one. I love being unpredictable. Some of my novels will just push the envelope toward erotic while others will dive into it full force. What do you like to do when you’re not writing? Wait, what is this non-writing time you speak of? I’m not familiar with it. Haha. Just kidding. (kind of) Obviously, I am an avid reader, but I also fully admit to being a cheesy reality TV junkie, so I’m usually glued to the television when a new season of one of my favs are on. You’ll also find me glued to The Food Network, which is hilarious since my idea of cooking is microwaving a cup of Kraft Mac and Cheese. Seriously, I’m horrible at it. My poor kids got screwed in that department. Other than vegging while watching TV, I spend time avoiding exercise like the plague and feeding my online shopping addiction. I’m a sucker for those damn Instagram infomercial ads. They get me every time. I love your “Lives”, how does it feel to freely connect with your readers and have them respond so positively? That is the BEST part about being an author. I mean, don’t get me wrong, the 5 star reviews and good ratings are thrilling, but for me, the most rewarding part of this whole journey has been the relationships I’ve formed with my readers. With social media, the author and reader can have this instant and personal connection that’s amazing. The feeling of having someone read your book and personally message you to tell you how much your words impacted them is indescribable. It makes all the stress, tears, sleepless nights, missed meals, missed time with family members, and worry all worth it. I openly call my reader group my “family.” I’m not joking because they truly are. They’re a support system who are vital and irreplaceable. Wine or Liquor? That’s like picking my favorite child. Do I really have to? I have an intense dedication to box wine and Fireball. It’s like peanut butter and jelly...they just go together. Okay, not really because that would be seriously gross, but let’s just say I have enough love to go around. What would the title of your life story be? “Here, hold my beer.” Haha! It encompasses so much with me. Life has handed me some curveballs that would knock most people down for the count, but I refuse to accept defeat. Tell me I can’t do something, and I’ll prove you wrong. Tell me I’ll never make it in an industry, and I’ll release 14 books in one year. Tell me I won’t make it to see my next birthday, and I’ll continue to thrive six years later. Have I mentioned that I’m slightly stubborn? ;) Who are some of your favorite Authors? How much time do you have? That list is long. I admire all kinds of authors from NYT bestsellers to indie authors like myself, but, of course, I have my favorites. Most of them are in my dark romance genre, but right off the top of my head, I’d say, A. Zavarelli, Clarissa Wild, Natasha Knight, Anna Zaires, Katy Evans, Dani Rene, and Jane Anthony. Are any of your books based on personal experience? Yes. One is loosely based on real life experiences, and a certain character in it has a lot of my personality traits, but that’s all I’m going to say. Have fun figuring out which book it is, though. I should probably make that some kind of game—figure it out and win a prize. Wait, never mind. Let’s keep it a mystery, lmao. Some things are just better left unsaid to protect the innocent and the guilty as hell. Which famous person, past or present, would you love to spend time with? Is this a trick question? Because I have an unhealthy obsession with Shemar Moore and Stephen James. Oh, you said person and not people? Oops, well, my love can’t be split, so there you go. I should probably say some famous author or some humanitarian, but I’m all about the eye candy. You put it out there, so let’s make that happen. K,thanks. Which character from any of your books do you most relate to? Oh, sneaky, sneaky! I can’t answer this question due to the risk of incriminating myself from question #8. Nice try though. I give you an A for effort. Dream Vacation spot? Cabo San Lucas, Mexico. We just went there on vacation this past February, and I’ve decided I want to retire there permanently. Although, I’m going to have to figure out a way to be one of those people on House Hunters who are all, “My husband picks daisies for a living, I weave bamboo baskets, and our budget is just under 800k.” Seriously, where do they find those people, and more importantly, will they adopt me? Are you currently working on any book projects? YES! I’m actually working on three projects at once, which is more than hysterical considering I constantly have a massive case of “squirrel brain.” Obviously, one is the final book in my Carrera Cartel series, called Drawn Blue Lines. The other two are top secret. All of them will be released in 2019, so get ready for a book explosion from me next year! What motto do you live by? Work hard in silence, let your success be the noise. Netflix and chill or a night on the town? Now? Probably Netflix and chill. I find as I get older I can still party like a rock star, but I wake up and feel like I’ve been hit by a truck....or four. Besides, most dance clubs consider my Supergirl pajamas against “dress code.” Pffft, apparently, there’s no accounting for taste. Finally, what personal message do you have for your readers? Just, thank you! Thank you for letting me be my weird self. Thank you for letting me be a part of your lives. Thank you for embracing my characters and my stories and loving them as much as I do. Thank you for the shares, the reviews, the time you spend with me, and all the love. Most of all, thank you for being a part of my small corner of this community and supporting me. Writing the words is just the first part of this journey. It takes all of you reading them to complete it. I’m totally ripping Jerry MacGuire off here, but...yeah, y’all complete me. (Sorry, Tom Cruise...I’m a Southern girl. The correct term is, y’all.) amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "false"; amzn_assoc_tracking_id = "eroticbookreview-20"; amzn_assoc_ad_mode = "search"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "The Cora Kenborn Collection"; amzn_assoc_default_search_phrase = "Cora Kenborn"; amzn_assoc_default_category = "Books"; amzn_assoc_linkid = "1e08b9e30c8c877ca40a4ca9fd18fcc7"; amzn_assoc_default_browse_node = "283155"; Read the full article

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usainitiatives-blog · 7 years

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WalM&Art. Bonobos is about to be snapped-up by Walmart for c.$300m. The brand, aimed at men who want to look good but with minimal effort, also offers a unique approach: go in-store, pick-out clothes; then they are delivered to your home. (More here.) It follows the purchases of Jet.com, ModCloth, the domain name / social media accounts of (now defunct) shoes.com, and the hiring of ex-Rent The Runway founder Jennifer Fleiss to head new project 'Code Eight'. They mean business. Next, Mike Ashley, the controversial owner of the UK's Sports Direct, has made a foray stateside buying Eastern Mountain Sports and Bob's Stores. Also, the relatively upscale condiment maker 'Sir Kensington' has been bought by Unilever for an undisclosed fee. This follows their rebuttal of Kraft Foods' merger proposal in February. No wonder retail M&A is at a 10-year high! Out On Its Own

Amazon picked-up the rights to stream 10 American Football games (replacing Twitter). This follows Facebook Live's deal with MLS and YouTube TV getting MLB action. 'Cord cutting' has been a trend in recent years, yet sports has arguably been one of the last bastions; this is an interesting time for the networks. (Good podcast here.)

You may remember this newsletter pointing-out the threat posed by Amazon within finance? 'Amazon Cash', allows people to go into a CVS store and give money to the cashier, which is then added to their Amazon account as a gift card. This is not banking per se, as money cannot be withdrawn, however it gives those without a bank account a way into Amazon's ecosystem. (Note also, Chinese retailer Alibaba's subsidiary 'Ant Financial' is set to buy US company MoneyGram.)

Next, the brand is attempting to create a true influencer-affiliate model; whilst it might not garner interest from 'high end' personalities, it has been embraced by WhatsUpMoms, because the products they recommend typically feature on the site. Win-win.

Scott Galloway's must-watch talk on how Amazon is taking-apart retail.

Lastly, meet Echo Look which can take full-length photos and give styling advice via algorithm!

Tech Talk YouTube TV is live - here's the skinny. Plus, YouTube has changed its partner program rules and will only allow those with 10k+ lifetime views to monetise their account - the move is designed to reward original content makers, rather than those who simply repost. Twitter locked horns with the government, which demanded to know the identity of a derogatory account allegedly run by someone in the Immigration department: the little bird claims the request violates the First Amendment right to free speech. Google is embracing fact-checking, kinda. It is adding tags to articles that will signpost authenticity. However the giant is passing the verification process onto third-parties, like PolitiFact. Soon icons will be added to search results to highlight platforms where a film or song can be streamed! Next, Autodraw's machine learning can guess what your mouse-guided scribbles were attempting to draw and make suggestions. Tumblr released 'Cabana', an app for 6 users to concurrently watch YouTube videos and live chat. AOL and Yahoo, once the heavyweights of tech, have been rebranded as 'Oath'. No one knows why. Instagram Direct now has 375m users and yet more Snapchat-esque features such as disappearing messages. Facebook Messenger is taking on Venmo with peer-to-peer group payments. Lastly, Facebook is planning an interface that lets people type with their brain. Small But Important

A new retail threat is looming - the border adjusted tax. In an effort to balance potential corporation tax cuts President Trump's proposed measure would see a 20% levy on imported goods. Target, Gap, and Best Buy are so concerned that they have spent a combined $3.2m on lobbyists during the first quarter this year (versus $800k in Q1 2016). In

Burger King's recent TV spot the narrator claimed that 15 seconds was not long enough to describe the Whopper, so instead asked: 'Google, what is the Whopper'; whereupon viewer's connected devices answered the question. It was not cleared by Google...

Interestingly, their rival pulled a similar stunt in this ad. Riffing on the theory that Coca-Cola tastes better at McDonalds, Mindy Kaling implores people to search for 'that place where Coke tastes so good'. The burger joint's name is not mentioned precisely because they knew that Google results would do that for them. Is this the new guerilla marketing, where companies hijack other brand's tech to promote their wares?

It was a bad month for PR: adidas sent runners a 'Congrats, you survived the Boston Marathon' message; Bud Light's #UpForWhatever included the inexcusable line, 'The perfect beer for removing 'No' from your vocabulary for the night'; there was Pepsi's now infamous advert, which was pulled after 24 hours due to backlash; and sobering scenes on United Airlines. It was a surprise then to see Puma being taken to task for: 1. Using Kylie Jenner (rather than an athlete). 2. Her running style. Within the context neither seemed too bad.

adidas's senior VP of global brand strategy talked to GQ about over-taking Nike. Punchy. However, given the success of Vapormax, could this be the beginning of the beginning of a swing back?

Boohoo - the UK online retailer - saw full year US sales surge 140%.

In an attempt to reduce last mile delivery costs Walmart is discounting 10,000 items - but customers must pick-up in-store.

Nordstrom are selling $425 jeans covered in fake mud - 'rugged'.

Outside magazine's female-only May cover features 10 icons.

Under Armour's campaign takes aim at the old-fashioned notion that 'You're pretty' is the ultimate compliment for a women by repositioning it as a prefix, with terms like 'strong' and 'powerful' as a suffix.

The Zappos 'Adaptive' range / site experience - for those with special needs, who find getting dressed a challenge - is admirable.

J. Crew have parted company with their Executive Creative Director Jenna Lyons after 5 years. A downturn in sales - and quality - led to her demise. The vacant role will be not be filled. Rebekka Bay - once of Gap and Everlane - joins Uniqlo.

3D knitting could be a way for brick and mortar stores to compete, especially with Gen X, who will grow-up with eCommerce and be less amazed by it. Machinery will be able to measure the body and then knit inventory on the spot. adidas is all in... (Although so are Amazon.)

Abercrombie & Fitch and Hollister will wholesale on Zalora (part of Rocket Internet), offering it access to 600m pan-Asian customers.

This piece looks at the emotive language that brands use towards consumers. It believes that expressions like 'we love our customers' are beginning to feel disingenuous. With the rise of voice search and bots brands must consider tone of voice across touch points.

Farfetch are talking about 'the offline cookie', whereby brands collect data about their customers in-store, as they do on websites. Snapchat is trying to offer similar targeting opportunities too.

Lingerie is the next sector primed for disruption, according to this article. Yet Bloomberg thinks all is rosy for Victoria's Secret reputation. Andie Swim is the 'Warby Parker' of swimwear, apparently.

British food chain 'Pret a Manger' is trailing a vegan NY pop-up to test consumer feedback - via #NotJustForVeggies.

BoF chatted with Anna Wintour (two parts).

98m users have watched 500m hours of Adam Sandler movies on Netflix.

Zeitgeist symbiosis? K-Beauty + Pokemon = Pokemon make-up.

Gap's CEO responded to a 5 year-old's complaints about the overly pink and flowery designs in the girls section: 'you are right ... I’ve talked with our designers and we’re going to work on even more fun stuff that I think you’ll like.' Nice.

Reddit gave the internet a blank canvas on April Fool's Day and let them draw. 72 hours later and over a million people had taken part. Interestingly, because individuals could only add one pixel every five minutes, groups - known as sub-Reddits - came together to coordinate activity, such as drawing flags and combatting hate speech.

And finally! Doritos have teamed-up with Guardians of the Galaxy 2 to create a limited run of chip packets that have a music player built-in featuring the full soundtrack. Tasty.

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