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#before id actually searched him up on the internet a few times within the past few years wondering if something was found out and i wasnt
nagitoedit · 4 months
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still it was sooooooo funny and uncomfortable at the psych appointment because she saw ? somewhere in papers/files that my mom and dad divorced in.... 2015 i think and shes all like "so.... usually divorce causes problems in children... how was that for you was it hard on you...?" acting all nervous/gentle like lmaooooo thats not even the worst part i dont think i cared about the divorce In Comparison to Everything Else. hed been abusive to my mom and generally neglectful not great to us (me and sibling) and theyd been separated for 6 years before the divorce because he kept going to jail for drug related things which he would often steal money from us for it and generally made my moms life hell by like manipulating and emotionally abusing her and hed have violent tantrums where he broke things (there are still holes in the walls and other damage in the house from him) and also sorta ruined our lives a bit and then in 2019 he was accused of some crime and he ran away to escape getting arrested or whatever and i think legally he is classified as a missing person and we dont even know if hes alive or not.
so like the divorce was whatever to me i guess.
#i think abt this sometimes and its just weird to me#like not the psych appointment that was just like 4 days ago. like the dad situation#its uncomfortable to think he might be dead and its also uncomfortable to think about what the hell hes doing if hes Out There#before id actually searched him up on the internet a few times within the past few years wondering if something was found out and i wasnt#told or something. seeing if maybe there was a police report or something or even an obituary or something. but there wasnt#this got more serious than i meant it to be :/ but he was diagnoses with bipolar so the psych think i have that. not sure abt that#but like i kinda want to talk about this or like tell people i know about it mostly bc i just feel like idk i feel like this is something.#like. i think it says things about me i feel like maybe this information would give people a more complete view of me in a way#i guess lawl but also i know its uncomfortable probably and im scared of that. the widespread hate of 'trauma dumping' makes me#feel like i cant tell people things that might be uncomfortable#oh and i guess something else about this is while obviously this has psychological effects but the effects feel more. not mild#but. interwoven. they dont seem as apparent or like they dont stand out as much. like i get more upset about the topic of outdoor cats#than i get upset about this. like for me this was just something that happened i guess. mostly bc i know that basically everyone#has some kind of issues with their parents. or at least most people i know lawl. me befriending people like#OMG youre also fatherless !? so twinning right now#or like other things like crappy parents or divorce or this or that.#but i think thats most people but also maybe i just have a skewed perception lol
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shoveltip4-blog · 4 years
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Java System Tests In Visual Workshop Code
The Future Of Java.
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Certified Software Examination Automation Engineer.
Automation Testing Resources.
Test Automation With Selenium Webdriver.
Leading Tips For Understanding Java Shows.
Develop A Junit Examination Class
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Certified Software Examination Automation Engineer.
Prior to the training, the participants indicate in which programming language they want to make the numerous jobs during the training. Workouts and fitness instructor's own publication with information covered in the training course, it helped me going over items of code as well as littles knowledge I had to describe later. The VM gave confirmed incredibly useful too. A rate of interest in finding out Java programs for the purpose of examination automation. opleiding tester that get in examination automation begin finding out coding by using among the automation structures like Selenium WebDriver.
Automation Testing Resources.
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Can I learn Selenium on my own? Yes, if you have basic programming knowledge, you can learn Selenium on your own, just start from chapter-1 of our course. Our course is completely free and designed for complete beginners.
Every one of our instructors are devoted to helping you rise as well as running with test automation. Maybe a set of questions before assigning a pupil to course may help. Course - excellent introduction of Java shows, web content appropriate. Fitness instructor - outstanding expertise, extremely fast pace, might be structured towards oracle certification.
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Often, it is simply described as Java, which is a huge misnomer as there are numerous parts to the Java environment.
See the Java on Windows 8 FAQ for even more thorough information.
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dontshootmespence · 7 years
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Passive-Aggressive Partnership
Parts 1-9 Can be found here 
@coveofmemories @bleedreid @my-xomatosis-s
Part 10 
Warnings: Talk of Rape and Graphic Violence
                                                             ----- 
“Do you know what I would do to you if I wasn’t tied up right now?” the man said, straining against the ties that bound him.
Cara looked down at him with dead eyes. “For a man that’s tied up, you’re not that smart. I know exactly what you’d do. That’s why you’re here. You’re here because of Dillon Scinto,” she enunciated, getting right up in his face. “You remember that name, don’t you?” 
At the mention of the boy’s name, the man’s face went flat. He thought he’d left that all behind him. With his connections, he had been able to post bail and then a friend got him a new identity, instead of John Cardenas, he was now Jack Salmassi. “You raped that boy after school every single day, didn’t you? Then you spooked when you thought he was going to tell his parents, so you killed him. You put your hand around his throat and squeezed until you saw the light leave his eyes.” 
As a dedicated college student, Cara thought she deserved a night out with her friends, so that night, the night that changed her life forever, she got dressed in her best top, skirt and heels and partied the night away. Given how long it had been since she’d been out, she drank a little more than she intended and ended up throwing up outside the bar. That’s when he arrived. Bryan Stoppard. Another student at the university that felt entitled to whatever he wanted, whenever he wanted it. She tried to push him away. She screamed no over and over again. She screamed for help. But no one came. And 10 minutes later she was crying in the alleyway - with the ability to never feel truly safe again.
Realizing why he was here, knowing that his past had caught up with him, Jack stilled, searching this woman’s eyes for anything he could use to manipulate her. But she continued. “Then you used your connections to pay your way out of the system and run from what you’d done. That’s why you’re here. Because I’ve had enough.”
Bryan Stoppard, who even in her altered state, was positively her attacker, had a very rich, very high-ranking business executive father, who paid all the right people, leaving him not only not in prison, but right back where she was. College. That was the day she dropped out - and vowed to take revenge on him and others like him. As Cara continued, telling him of how her own attacker paid his way out of trouble, she unbuttoned his pants, despite his best efforts to keep her away. “Do you wanna know what your undoing was?” she asked. “How I found you? Decided on you?” He said nothing. “The internet. People think that because they sit behind a screen, no one will ever find them. No one will hold you accountable for the things you say. Well I found you - on Twitter of all places. Thanks for exposing yourself to me. It gives me great pleasure to do this.”
With a sharp twist, she grabbed him and brought down her knife, severing the offending appendage from his body as he screamed bloody murder. That was the great thing about her day job. The job she’d gotten purposely to stay away from the general public, away from the men she couldn’t trust. Her company was in the process of closing down an old warehouse, but it was caught up in legal problems, so no one showed themselves here. “Go ahead and scream. No one will hear you.”
                                                            -----
The next morning, Magdalena showed up at the station and gave a description of the man that approached her. The man they believed was connected to these murders in some way. By description, he was a very average looking man. White, short brown hair, light brown eyes, average weight and height. There was nothing extraordinary about him, but the forensic artist was amazing, so Garcia ran the picture through the system to see if she could find a match. Within a couple of hours, they had a match - and a new body.
“We’re looking for a Michael Plasket,” Hotch said, tacking the mystery man’s picture onto the board. “Reid, I need you to go back to the ME’s office for information on the third victim, while the rest of us check to see what the connection is between the first two victims and this one.”
                                                           -----
“Jack Salmassi and John Cardenas,” Y/N said as soon as Spencer walked in the door much to his confusion. They only had one victim, right? “His body was found with two ID’s - one for each name, but they are both him. Same picture. This victim was even more brutalized than the last one - and I find myself incapable of feeling bad.”
“I guess I don’t really blame you,” he replied. “But we still need to find who did this. We can’t have vigilantes running around.”
Y/N wasn’t so sure. “Why not? I’d sure like revenge on a few people.”
"What do you mean?” Spencer asked. Was there something about this case she connected with? 
“Spence, I...” she started, watching as his face changed from confused to sad. “I wasn’t raped, but I...I was assaulted in college. He molested me before I was able to push him away and run for my life.”
He was stunned. It just proved that literally anyone could be assaulted. There was no ‘type.’ “Y/N...I’m so sorry.”
“Thank you, Spence, but it did put me on the path I’m on now,” she said, “So something came from it.”
Spencer walked around to her side of the table and pulled her close to him, with her swaying in his embrace for a few moments in silence. “I’m still sorry. What can you tell me about Jack slash John?”
“Jack John had his genitals cut off, just like the last two. Serrated knife, like Colin Kincaid. The serrations would cause more pain, so either the killer is deciding on this knife because it causes more pain, or there is some special circumstance that leads them to use the serrated as opposed to the straight-edge knife,” she said, walking to the other side of the table to pull up the sheet. “However, there is a slight difference from the last victims to this one.” As she pulled up the sheet, Spencer noticed it was quite a big difference. The victim’s right hand was missing.
“The hand was severed, actually sawed is a better word, off with the same knife that was used to remove his genitals,” Y/N said, holding up a very long, serrated knife. “This is your likely murder weapon. An Orblue stainless steel serrate bread slicer knife.” Spencer involuntarily clutched his legs together. Ow. “Judging by the tissue near the severed hand, it was sawed off after the other thing was sliced off. That’s where most of the blood loss came from. The hand was after.”
Given that the first two men had their penises cut off, it was likely that this man’s hand was also involved in whatever crime he committed. “Okay, anything else?”
“I do have a some kind of substance that was found on his pelvic region, as well as a flake of something else I haven’t identified, but I need time to process that. So, I’ll call you later?” she asked, giving him a small smile. 
“Yea,” he replied, giving her a soft kiss before he left. “Call me as soon as you can.”
                                                           -----
“We’re still tracking down Michael Plasket,” JJ said as Reid walked back into the local station. “And Garcia’s got some news for us, but...we have to close the door.”
As Spencer walked in, he closed the door behind him so the team members were the only ones in the room. “Do I ever have news for you. Be careful over there. The two cops that handled the case for Colin and Robert, had suspicious financial activity in the months after the rape of Magdalena Sanchez. For the three months after, both men received just under $4,200 every Friday, and then it suddenly stopped. When I counted it up, it equaled...”
“$50,000,” Reid said. “Each. Did you trace the money back, Garcia?”
“For a Boy Genius, that was a dumb question. Of course I traced it back. Each cop was paid off by one of the fathers, so we can bust those cops too, right? Because I’m livid over here and watching them get arrested due to my quick sleuthing might make me feel a little bit better,” she said, the sound of keys tapping filling the following silence.
“Hey PG,” Emily said, “What did you find out about Jack Salmassi? Because of course, I know you found a sea of information.” She turned back toward Reid with a wink. He just stuck his tongue out at her. “Jack Salmassi, aka John Cardenas, was, AND STILL SOMEHOW WAS before his death, a school teacher. Five years ago, Jack, then John, was accused of raping and murdering a 10-year-old sweet angel boy named Dillon Scinto. According to the ME at the time, Dillon was repeatedly raped and then strangled using the assailant’s right hand.”
That made sense. Now they had their answer as to why Jack’s hand was also cut off. “So his genitals were cut off because of the rape and the hand for the murder,” Rossi said. “How did he go from John to Jack?”
“Patience, my liege,” Garcia said. “I wasn’t finished giving my spiel. John at that time, was connected to a local hardware store franchise owner with a lot of cash on hand. It was assumed that he paid John’s way out and set him up with a new identity. Doesn’t this mean that not only is the unsub targeting rapists, but they’re also targeting rapists that paid their way out of the system?”
“Are you done now?” Hotch asked with a smile. “Wouldn’t want to interrupt your spiel.”
“Yes, my other liege, I am all finished.”
“Then the answer to your question is yes; the unsub is targeting those that paid their way out.” While they normally would give the profile at this time, they decided to hold back some information, mainly about people being paid off. They didn’t want to alert the dirty cops until the case was over.
“One last question, babygirl? Did you find any connection at all between the three victims?” In order to track down the man that contacted Magdalena, who was in some way connected to these murders, they needed to find a connection between the victims other than their shared past. Nothing explained how they were picked.
“The only thing I could find was that all three victims were big users of social media, Facebook, Twitter and the like.”
“Okay, Garcia,” Hotch said, “We need you to dig deeper into that. That’s where the connection has to be. Once again, they disconnected Garcia from the phone and seconds later, Y/N called Spencer, so he walked outside to take the call.
“Hey Y/N,” he said, hoping to God that she had some kind of information about whatever substance was found on the victim’s pelvic bone, “Find anything?”
“Your killer is in all likelihood, a woman,” she said. 
“How do you know?”
“The substance I found on the pelvic region was lotion, specifically a cherry blossom lotion from Bath & Body Works.” He could hear her slide across the room in her chair, probably going between her computer and the body. “As for the fleck, that was a flake of nail polish. I have a specific on that too. It’s OPI nail lacquer black onyx color.”
Both things could’ve been from a woman, but there was nothing that kept it from being a man. And they knew they were looking for Michael Plasket. “How can you be so sure it’s a woman?” 
“Spencer this is what I do for a living. I know you’re a genius, but this is my area of expertise.”
“I’m not doubting that!” he yelled a little louder than he had intended. “But black nail polish is commonly used among certain men and the lotion could’ve been there from a woman that Jack was involved with. What makes you so sure the lotion is from the killer?”
“I don’t know. It’s a feeling.” She normally didn’t operate on feelings. She operated on facts, but in her mind, she just knew that the killer was a woman. The man they were looking for was involved in some other way. 
“Well, we can’t go after someone based on a feeling, Y/N! I need facts! You can’t just base your findings on feelings because of your background.” Shit. That came out wrong.
“Excuse me!” she screamed. “Yea, I was assaulted as a student, but I am a professional and I conduct myself as such. Frankly, I don’t want you to catch whoever is doing this. I hope they keep going for as long as they possibly can, but I am doing my job, and my professional opinion, based on facts and the brands of product I found, lead me to believe that you’re looking for a woman, alright? So fuck off!” All of a sudden, he heard nothing. That was the problem with cell phones, you could angrily hit the end call button, like you could slam down the phones of old. 
He hadn’t meant to accuse her of anything. He knew she was a professional. It just came out wrong. Spencer brought his fingers to the bridge of his nose, squeezing slightly before heading back inside. 
“You okay, kid?” Morgan asked as he came back inside. “What did Y/N say?” Spencer did his best to just recount the facts without giving away that they’d just had a fight, but he knew they could tell. 
“She claimed our killer was a woman. Lotion and a fleck of black nail polish was found on his pelvic region, which leads her to believe it’s a woman.”
Emily nodded. “It could be. But it could also be a man.”
“That’s what I said!”
An uncomfortable silence fell just as a man was walked into the station - it was Michael Plasket. This was definitely the man that approached Magdalena. One of the first things Spencer noticed were Mr. Plasket’s hands. The nails were painted with black polish.
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berndconklin-blog · 6 years
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Relinquish Mistakes And Appear Ahead With Reason.
From Longman Dictionary of Contemporary Englishmistakemis take1/ məˈsteɪk/ ● ● ● S2 W2 noun 1 countableMISTAKE one thing that has been done in the upside-down, or an opinion or even statement that is incorrect → errormistake in Our experts might possess slipped up in our estimations.. If greater than one person is actually making the very same mistake in a healthcare facility or even various other medical organization, and also this error is actually drawn to their interest by characters from complaint, the medical body system may quickly act and also offer any type of training that is actually required to prevent the same errors from taking place once more. An independent oversight is where only one group to a deal is actually confused as to the terms or subject-matter consisted of in a deal. In their eagerness to develop a company many people often tend to create the mistake of embracing the wrong registration manager as an example. Take place. Envision if you certainly never created that mistake, if that unpleasant thing had actually certainly never occurred, if you weren't thinking confused by this point nearing in your past times. If you don't take a look at your statements properly after that you will certainly not view errors on your account that may be costing you a ton of cash. MISTAKE 7: Having actually obsoleted information- Generating a great website is actually not completion from job, when this relates to internet search engine marketing. Acquiring factors that colleagues have is one more usual error made through folks which are actually aiming to enrich their appeal, especially their reliability at work. . Slang), slip up (casual), misjudge, goof (informal), go down a clanger (laid-back), put your feet in this (laid-back), be large of or be off the mark I believed I had actually miscalculated, so I redesigned it. While your error may possess affected various people, this's still up to you to elbow most of the after effects. I assured him that it was certainly not usual; that the directory manager had perhaps made a mistake as a result of the high amount of plagiarism that was actually being driven at him. Shot under the functioning name The Storage, no one anticipated the film until an unforeseen trailer decreased in January. Perform not let that you have brought in a few errors to stop you coming from trying to repair the relationship. We just have one opportunity to show our little ones the perseverance and technique necessary to permit them to pick up from the errors that our team have actually all brought in. When you loved this article and you want to receive more information with regards to yellow pages residential search uk (lsensazionedfreschezzaora.info) assure visit the internet site. When people check out physical body language, in this post you will certainly check out an amount from typical oversights made. A very common oversight made is using the wrong pads or even shoes for a vehicle. Oversights can easily harm, but if our experts don't 1eaai coming from the blunder our experts've created, the discomfort our team have actually suffered from it has actually been actually for nothing. The only people which don't create mistakes are actually those which sit around alone contemplating their navels. Look for the points to be actually grateful for the moment you've opted for an oversight to magically improve in to benefits. . V. United States, 66 C.C.P.A. 113, 118, C.A.D. 1231, 603 F. 2d 850, 853 (1979) (A blunder from fact is actually any type of mistake other than an error of rule." Id. at 855) Hynix, 414 F. Supp. Any armed forces leader that is actually truthful with themself, or even with those he is actually speaking with, will certainly confess that he has created blunders in the use from armed forces energy. You as an individual being actually can't steer clear of bring in blunders provided that you deal and also operate with people. After a bunch of catastrophic-seeming oversights, I've related to realize that few errors are permanent. Own that if you have sinned. (In fact, if you have slipped up, possess that too.) Take the favorite. The Birdman superstar was actually declaring the nominees for Finest Assisting Starlet in a Motion Picture when he came to Octavia Spencer's label as well as said she became part of the film 'Hidden Fences'. Regardless of what blunders you create, as well as you will continue to produce them, don't quit. Do not allow your own self experience or even be actually defeated. Counting on the Center East, he punished the 2003 invasion of Iraq as possibly awful decision ever before made in the history from the nation, and also claimed secure zones must have been actually created within Syria and also spent for due to the USA' Bay allies. You lose concentration when you stay in the past, when you hold onto the luggage of all the failings you have actually made in your life. The second oversight a lot of companies help make is to forget as well as somehow overlook the education and learning from the important value of marketing. Okay, fine, that was unnecessary, however seriously, the more oversights you make, the more you find out. The very best forerunners out there are the ones which created the absolute most oversights but picked up from them. You are able to maintain moving, not enabling the mistakes to shackle you to your past times, nor allowing anxiety to keep you off trying. MISTAKE 6: Poor exterior web link strategy- This is an additional blunder which frequently occurs in the course of site growth. Nanny McPhee is a superb movie with a splendid notification for all kids to realize and also know. It is actually not regarding our errors in life that describes who we are actually, it's about the character that is actually constructed because of all of them, the knowledge that we get coming from them and also the expertise that when our team perform create blunders our company will receive beyond them and still live a terrific life. Although everybody makes a mistake occasionally, please do not undervalue the value from proper syntax. You created the blunder simply given that you found yourself in a setting in which your opinion regarding a profession was actually being challenged as well as you were encountering the uncomfortable posture from having to acknowledge that you mistook. Massage oversights consist of inaccuracies in stress, or not signing in with the client concerning his/her convenience. If you don't examine your statements effectively at that point you will certainly not observe errors on your account that could be costing you a ton of cash. MISTAKE 7: Having dated records- Generating a great internet site is actually not the end of job, when that pertains to internet search engine optimisation. Purchasing things that coworkers have is actually another common oversight made by folks who are aiming to boost their appeal, specifically their professionalism at the workplace. Definitely take the idea that your kids are actually performing their finest, and also they'll know much faster about their blunders if they are in an environment that takes oversights. Viewpoint what occurred as an experience that is going to strengthen your actions as well as routines, thus you will not create the very same mistake once again. Acknowledging blunders suggests strength: Wanting to discover, go out on the edge, and also fall short, especially facing others, is a sign of a person which counts on herself and also her ability to prosper. Like I pointed out above, my most significant error after passing was tingling and also purchasing a vehicle too early. Thus allow me offer you a run-through of the 10 very most typical mistakes I find men creating when they initially approach a female - as well as this really isn't simply trainees - this puts on frequent people I monitor when I head out. If your blunder has induced somebody to lose count on you, come close to the person as well as provide an earnest apology. The Hynix courtroom describes the distinction between an error of law ... where the truths are recognized but the legal effects are not, or are actually felt to become various than they really are ...," Century Importers, Inc When opening their very own company is actually to in some way overlook to place aside a details finances for advertising and marketing, the first error companies bring in. As a matter of fact, life's finest trainings are actually commonly found out at awful opportunities and off the worst blunders. This insurance coverage is made to guard specialists and his employees against action resulting from injury, carelessness or even building harm. My Significant Excess fat Classical Wedding event is actually simply one of the greatest films ever before created concerning shut family members and their practices. Additionally, the defendant's reliance on any one of these sources have to possess been reasonable, much like mistake from simple fact. Upcoming time you think that you've slipped up, just smile as well as enjoy that you simply made a large deposit in to you experience account. This is much less complicated in a knowing culture than in a performance-focused lifestyle, where blunders are actually usually checked out a lot more severely. Many people bring in the mistake of certainly not safeguarding the pre-approved lendings prior to seeking houses.
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Follow Up: Predictions from the Google Analytics Summit 2018
Follow Up: Predictions from the Google Analytics Summit 2018
It’s Google Analytics Summit week and we’re feeling the usual jitters and excitement! The Google Analytics Summit is an annual event where the Google Analytics team (among others) announce new products, release brand new features, and share their forward-looking vision for their products. These changes can range from small fixes to bold innovations that will literally change the way we do business.
As a Google Analytics Certified Partner, we get to send a few employees each year to get inspired by case studies, keynotes, and network with the smartest folks in the industry. We send them off with lists of questions and wish them luck, like kids with overflowing backpacks on their first days of school. We swap stories from years past, give food recommendations, and anxiously await the tweets and announcements throughout the week.
A Look Backwards
Google has been making announcements like this for years, though before they had their own Summit, they would announce at other summits – like eMetrics. To help put whatever gets announced this week into perspective, and as a reminder of how long we’ve been blogging about Google Analytics, take a look at some photos from 2007 and some announcements from back in 2008, which include GA staples like custom reports, segments, the API, as well as a new interface and integrations.
In 2012, we wrote about the official Google Analytics Summit and a host of new announcements, features that today we couldn’t imagine GA without – like Universal Analytics, Custom Dimensions, User IDs, Data-Driven Attribution and more!
Looking Towards the Future
For something a little more recent, I sat down with the Alex Moore, the Director of our Analytics & Insight department, to discuss some rather, uh, bold predictions he made four years ago, with his 2013 post: GA Summit 2018 – 14 Announcements from the Future.
In his seminal post, the bespectacled Google Glass enthusiast had just returned from the Google Analytics Summit (still held at Mountain View), filled with optimism and amazed by the whizzbang toys that Google was pursuing at the time. If nothing else, his light-hearted predictions can serve as a reminder of how fast technology changes. Oh, and perhaps that the internet never forgets.
You ready to do this, Alex?
Alex: “I guess… How’s this going to work?”
I’ll give you a prediction, you respond. Simple as that!
Alex: “Oh boy. Let’s do it.”
First up – 1. Google Glass 3D / Tag Manager Integration
Original prediction
Alex: “Off to a great start! I was an early fan boy of Google Glass and saw vast potential in the product. While we are seeing a resurgence in Google Glass popularity, this time as a tool for industrial and manufacturing applications, I doubt we’ll see a built-in GTM integration any time soon.”
I’ll let him off easy on this one, but I will include this fabulous picture from our About Us page.
2. Google Tag Manager introduces its 1,000th integrated 3rd-party tag
Original prediction
Alex: “We’re well on our way with this one! When’s the last time you’ve checked? Google Tag Manager currently supports almost 80 third-party tags, and are actively encouraging more vendors every day. We may not hit 1,000 but I’m optimistic that this number will only continue to grow as more vendors realize the benefits.”
I’ll add to this Google’s list of benefits for would-be Tag Vendors, which also doubles as a list of reasons to be using supported tags in GTM.
Google Tag Manager users will be able to add your tag easily.
Google Tag Manager users will be exposed to your tag and brand.
Your clients will be able to add or modify your tags on their site within minutes, not months.
3. Beginning in 2019, Tag Manager will begin holding its own conference, called the GTM Summit
Original prediction
Alex: “I’m still holding out hope for this one! We’ve seen Google Tag Manager play an increasing role in past Summits, and we’ve enjoyed the opportunity to give our feedback directly to the product team. We’ve seen Google Tag Manager become even more versatile and better for enterprises.
Plus, Google has also signaled its support of GTM by giving it a prominent role in the Google Marketing Next conference. There’s still a chance!”
I’ll throw in my two cents and say that I’ll re-offer my gift basket to the Google Tag Manager team if they can make this happen.
4. Google will hash non-branded organic keywords, and provide a branded/non-branded ratio inside Google Analytics
Original prediction
Alex: “Kinda?? We don’t have this exact feature (YET!) but now we can approximate it with the built-in Search Console reports.”
5. Google Analytics is merging with Webmaster Tools
Original prediction
Alex: “I was pretty close! While we haven’t seen Webmaster Tools (ahem, Search Console) disappear completely, many of the benefits that I described in the original post became available with the integration between the two tools.”
6. Sampling in Google Analytics reports is gone forever
Original prediction
Alex: “As we know, sampling is still present inside of the standard Google Analytics interface. While Google’s core technology has become even more amazing in the past four years, we’ve also seen Google Analytics adoption explode as well. One of the changes of the past four years is a more educated user base. Hopefully the Google Analytics users today have a better understanding of why and when sampling takes place, which can lead to more intelligent data collection and reporting.
Oh, and by the way, Google plans to demonstrate its quantum processor by the end of 2017. Fingers crossed.”
7. Data in standard reports is fresher than ever
Original prediction
Alex: “Data freshness has improved to the point where intraday reports are available sooner and for more customers. Google Analytics 360 customers have certainly seen the most dramatic gains in this category, with faster intraday data processing guaranteed by the Service Level Agreement. We also now have intra-day reports available in the Google BigQuery export from Google Analytics.
Insights generated within Google Analytics based on predicted data is not yet available, but I PREDICT it’s something we’ll see soon.”
(Jon groans.)
8. All AdWords reports will be available inside Google Analytics, and vice versa
Original prediction
Alex: “We’ve certainly seen these reports improve over the years. For a long time, advertisers reported in AdWords and analysts reported in Analytics, which meant we lacked a common language. Sharing between the two platforms has alleviated that (although there will probably always be confusion with clicks vs sessions). Google Analytics still misses a lot of important AdWords tools, most notably labels, which advertisers live and die with inside of AdWords.
We now get Google AdWords data in BigQuery, which we didn’t have even two years ago, so we’re working toward this dream. I applaud anytime Google teams can work across products to deliver better solutions for those of us on the ground using the tools!”
9. Cross-user tracking is now built in to Google Analytics
Original prediction
Alex: “I love this idea. While Google’s focus has been on cross-device analysis, like with the User ID Reports, perhaps the next great built-in Analytics report will focus on how users share content with one another!”
10. Google.com algorithmic changes now appear as automatic annotations inside Google Analytics
Original prediction
Alex: “This is a pipe dream… I’m still waiting on the Timeline Annotation API (cough, cough!)”
11. Chromealytics launches worldwide
Original prediction
Alex: “Hey, I’m in favor of anything that speeds up the web! And actually, Google now hosts jQuery and other common libraries in an effort to leverage caching across websites, so I wasn’t too far off!”
12. Bots are completely removed from Analytics reports
Original prediction
Alex: “We did it! We actually now have a checkbox that removes known bots and spiders. Anecdotally, I feel like Google has done a better of job at filtering out the worst bot offenders. Of course, we always recommend best practices around filters, etc.
In a similarly serious post posted on some April 1st a few years ago, I even helped to outline an ambitious plan to combat bots in Google Analytics.”
I’ll add that, due to that post’s popularity in the Google’s SERPs and the traffic numbers we were getting even 8 months later, I had to follow up Alex’s post with a more sensible guide here: Notes on Filtering Spam and Bots from Google Analytics
13. Google Driverless cars are now a built-in segment in Analytics reports
Original prediction
Alex: “I’m not sure why I ever thought a “massive increase in car-based internet usage and web browsing” was a good idea. Keep your eyes on the road!”
(Photo: Eric Risberg AP)
14. Views are being renamed “Profiles”
Original prediction
Alex: “I’m kind of used to them being Views now (*shivers*).”
Wrapping Up
Well there you have it. Thanks, Alex, for this trip down memory lane! We’ll be sure to check back in next year to see how close you actually came.
http://ift.tt/2x2JYeP
0 notes
seo53703 · 7 years
Text
Follow Up: Predictions from the Google Analytics Summit 2018
Follow Up: Predictions from the Google Analytics Summit 2018
It’s Google Analytics Summit week and we’re feeling the usual jitters and excitement! The Google Analytics Summit is an annual event where the Google Analytics team (among others) announce new products, release brand new features, and share their forward-looking vision for their products. These changes can range from small fixes to bold innovations that will literally change the way we do business.
As a Google Analytics Certified Partner, we get to send a few employees each year to get inspired by case studies, keynotes, and network with the smartest folks in the industry. We send them off with lists of questions and wish them luck, like kids with overflowing backpacks on their first days of school. We swap stories from years past, give food recommendations, and anxiously await the tweets and announcements throughout the week.
A Look Backwards
Google has been making announcements like this for years, though before they had their own Summit, they would announce at other summits – like eMetrics. To help put whatever gets announced this week into perspective, and as a reminder of how long we’ve been blogging about Google Analytics, take a look at some photos from 2007 and some announcements from back in 2008, which include GA staples like custom reports, segments, the API, as well as a new interface and integrations.
In 2012, we wrote about the official Google Analytics Summit and a host of new announcements, features that today we couldn’t imagine GA without – like Universal Analytics, Custom Dimensions, User IDs, Data-Driven Attribution and more!
Looking Towards the Future
For something a little more recent, I sat down with the Alex Moore, the Director of our Analytics & Insight department, to discuss some rather, uh, bold predictions he made four years ago, with his 2013 post: GA Summit 2018 – 14 Announcements from the Future.
In his seminal post, the bespectacled Google Glass enthusiast had just returned from the Google Analytics Summit (still held at Mountain View), filled with optimism and amazed by the whizzbang toys that Google was pursuing at the time. If nothing else, his light-hearted predictions can serve as a reminder of how fast technology changes. Oh, and perhaps that the internet never forgets.
You ready to do this, Alex?
Alex: “I guess… How’s this going to work?”
I’ll give you a prediction, you respond. Simple as that!
Alex: “Oh boy. Let’s do it.”
First up – 1. Google Glass 3D / Tag Manager Integration
Original prediction
Alex: “Off to a great start! I was an early fan boy of Google Glass and saw vast potential in the product. While we are seeing a resurgence in Google Glass popularity, this time as a tool for industrial and manufacturing applications, I doubt we’ll see a built-in GTM integration any time soon.”
I’ll let him off easy on this one, but I will include this fabulous picture from our About Us page.
2. Google Tag Manager introduces its 1,000th integrated 3rd-party tag
Original prediction
Alex: “We’re well on our way with this one! When’s the last time you’ve checked? Google Tag Manager currently supports almost 80 third-party tags, and are actively encouraging more vendors every day. We may not hit 1,000 but I’m optimistic that this number will only continue to grow as more vendors realize the benefits.”
I’ll add to this Google’s list of benefits for would-be Tag Vendors, which also doubles as a list of reasons to be using supported tags in GTM.
Google Tag Manager users will be able to add your tag easily.
Google Tag Manager users will be exposed to your tag and brand.
Your clients will be able to add or modify your tags on their site within minutes, not months.
3. Beginning in 2019, Tag Manager will begin holding its own conference, called the GTM Summit
Original prediction
Alex: “I’m still holding out hope for this one! We’ve seen Google Tag Manager play an increasing role in past Summits, and we’ve enjoyed the opportunity to give our feedback directly to the product team. We’ve seen Google Tag Manager become even more versatile and better for enterprises.
Plus, Google has also signaled its support of GTM by giving it a prominent role in the Google Marketing Next conference. There’s still a chance!”
I’ll throw in my two cents and say that I’ll re-offer my gift basket to the Google Tag Manager team if they can make this happen.
4. Google will hash non-branded organic keywords, and provide a branded/non-branded ratio inside Google Analytics
Original prediction
Alex: “Kinda?? We don’t have this exact feature (YET!) but now we can approximate it with the built-in Search Console reports.”
5. Google Analytics is merging with Webmaster Tools
Original prediction
Alex: “I was pretty close! While we haven’t seen Webmaster Tools (ahem, Search Console) disappear completely, many of the benefits that I described in the original post became available with the integration between the two tools.”
6. Sampling in Google Analytics reports is gone forever
Original prediction
Alex: “As we know, sampling is still present inside of the standard Google Analytics interface. While Google’s core technology has become even more amazing in the past four years, we’ve also seen Google Analytics adoption explode as well. One of the changes of the past four years is a more educated user base. Hopefully the Google Analytics users today have a better understanding of why and when sampling takes place, which can lead to more intelligent data collection and reporting.
Oh, and by the way, Google plans to demonstrate its quantum processor by the end of 2017. Fingers crossed.”
7. Data in standard reports is fresher than ever
Original prediction
Alex: “Data freshness has improved to the point where intraday reports are available sooner and for more customers. Google Analytics 360 customers have certainly seen the most dramatic gains in this category, with faster intraday data processing guaranteed by the Service Level Agreement. We also now have intra-day reports available in the Google BigQuery export from Google Analytics.
Insights generated within Google Analytics based on predicted data is not yet available, but I PREDICT it’s something we’ll see soon.”
(Jon groans.)
8. All AdWords reports will be available inside Google Analytics, and vice versa
Original prediction
Alex: “We’ve certainly seen these reports improve over the years. For a long time, advertisers reported in AdWords and analysts reported in Analytics, which meant we lacked a common language. Sharing between the two platforms has alleviated that (although there will probably always be confusion with clicks vs sessions). Google Analytics still misses a lot of important AdWords tools, most notably labels, which advertisers live and die with inside of AdWords.
We now get Google AdWords data in BigQuery, which we didn’t have even two years ago, so we’re working toward this dream. I applaud anytime Google teams can work across products to deliver better solutions for those of us on the ground using the tools!”
9. Cross-user tracking is now built in to Google Analytics
Original prediction
Alex: “I love this idea. While Google’s focus has been on cross-device analysis, like with the User ID Reports, perhaps the next great built-in Analytics report will focus on how users share content with one another!”
10. Google.com algorithmic changes now appear as automatic annotations inside Google Analytics
Original prediction
Alex: “This is a pipe dream… I’m still waiting on the Timeline Annotation API (cough, cough!)”
11. Chromealytics launches worldwide
Original prediction
Alex: “Hey, I’m in favor of anything that speeds up the web! And actually, Google now hosts jQuery and other common libraries in an effort to leverage caching across websites, so I wasn’t too far off!”
12. Bots are completely removed from Analytics reports
Original prediction
Alex: “We did it! We actually now have a checkbox that removes known bots and spiders. Anecdotally, I feel like Google has done a better of job at filtering out the worst bot offenders. Of course, we always recommend best practices around filters, etc.
In a similarly serious post posted on some April 1st a few years ago, I even helped to outline an ambitious plan to combat bots in Google Analytics.”
I’ll add that, due to that post’s popularity in the Google’s SERPs and the traffic numbers we were getting even 8 months later, I had to follow up Alex’s post with a more sensible guide here: Notes on Filtering Spam and Bots from Google Analytics
13. Google Driverless cars are now a built-in segment in Analytics reports
Original prediction
Alex: “I’m not sure why I ever thought a “massive increase in car-based internet usage and web browsing” was a good idea. Keep your eyes on the road!”
(Photo: Eric Risberg AP)
14. Views are being renamed “Profiles”
Original prediction
Alex: “I’m kind of used to them being Views now (*shivers*).”
Wrapping Up
Well there you have it. Thanks, Alex, for this trip down memory lane! We’ll be sure to check back in next year to see how close you actually came.
http://ift.tt/2x2JYeP
0 notes
mortlend40507 · 7 years
Text
Follow Up: Predictions from the Google Analytics Summit 2018
Follow Up: Predictions from the Google Analytics Summit 2018
It’s Google Analytics Summit week and we’re feeling the usual jitters and excitement! The Google Analytics Summit is an annual event where the Google Analytics team (among others) announce new products, release brand new features, and share their forward-looking vision for their products. These changes can range from small fixes to bold innovations that will literally change the way we do business.
As a Google Analytics Certified Partner, we get to send a few employees each year to get inspired by case studies, keynotes, and network with the smartest folks in the industry. We send them off with lists of questions and wish them luck, like kids with overflowing backpacks on their first days of school. We swap stories from years past, give food recommendations, and anxiously await the tweets and announcements throughout the week.
A Look Backwards
Google has been making announcements like this for years, though before they had their own Summit, they would announce at other summits – like eMetrics. To help put whatever gets announced this week into perspective, and as a reminder of how long we’ve been blogging about Google Analytics, take a look at some photos from 2007 and some announcements from back in 2008, which include GA staples like custom reports, segments, the API, as well as a new interface and integrations.
In 2012, we wrote about the official Google Analytics Summit and a host of new announcements, features that today we couldn’t imagine GA without – like Universal Analytics, Custom Dimensions, User IDs, Data-Driven Attribution and more!
Looking Towards the Future
For something a little more recent, I sat down with the Alex Moore, the Director of our Analytics & Insight department, to discuss some rather, uh, bold predictions he made four years ago, with his 2013 post: GA Summit 2018 – 14 Announcements from the Future.
In his seminal post, the bespectacled Google Glass enthusiast had just returned from the Google Analytics Summit (still held at Mountain View), filled with optimism and amazed by the whizzbang toys that Google was pursuing at the time. If nothing else, his light-hearted predictions can serve as a reminder of how fast technology changes. Oh, and perhaps that the internet never forgets.
You ready to do this, Alex?
Alex: “I guess… How’s this going to work?”
I’ll give you a prediction, you respond. Simple as that!
Alex: “Oh boy. Let’s do it.”
First up – 1. Google Glass 3D / Tag Manager Integration
Original prediction
Alex: “Off to a great start! I was an early fan boy of Google Glass and saw vast potential in the product. While we are seeing a resurgence in Google Glass popularity, this time as a tool for industrial and manufacturing applications, I doubt we’ll see a built-in GTM integration any time soon.”
I’ll let him off easy on this one, but I will include this fabulous picture from our About Us page.
2. Google Tag Manager introduces its 1,000th integrated 3rd-party tag
Original prediction
Alex: “We’re well on our way with this one! When’s the last time you’ve checked? Google Tag Manager currently supports almost 80 third-party tags, and are actively encouraging more vendors every day. We may not hit 1,000 but I’m optimistic that this number will only continue to grow as more vendors realize the benefits.”
I’ll add to this Google’s list of benefits for would-be Tag Vendors, which also doubles as a list of reasons to be using supported tags in GTM.
Google Tag Manager users will be able to add your tag easily.
Google Tag Manager users will be exposed to your tag and brand.
Your clients will be able to add or modify your tags on their site within minutes, not months.
3. Beginning in 2019, Tag Manager will begin holding its own conference, called the GTM Summit
Original prediction
Alex: “I’m still holding out hope for this one! We’ve seen Google Tag Manager play an increasing role in past Summits, and we’ve enjoyed the opportunity to give our feedback directly to the product team. We’ve seen Google Tag Manager become even more versatile and better for enterprises.
Plus, Google has also signaled its support of GTM by giving it a prominent role in the Google Marketing Next conference. There’s still a chance!”
I’ll throw in my two cents and say that I’ll re-offer my gift basket to the Google Tag Manager team if they can make this happen.
4. Google will hash non-branded organic keywords, and provide a branded/non-branded ratio inside Google Analytics
Original prediction
Alex: “Kinda?? We don’t have this exact feature (YET!) but now we can approximate it with the built-in Search Console reports.”
5. Google Analytics is merging with Webmaster Tools
Original prediction
Alex: “I was pretty close! While we haven’t seen Webmaster Tools (ahem, Search Console) disappear completely, many of the benefits that I described in the original post became available with the integration between the two tools.”
6. Sampling in Google Analytics reports is gone forever
Original prediction
Alex: “As we know, sampling is still present inside of the standard Google Analytics interface. While Google’s core technology has become even more amazing in the past four years, we’ve also seen Google Analytics adoption explode as well. One of the changes of the past four years is a more educated user base. Hopefully the Google Analytics users today have a better understanding of why and when sampling takes place, which can lead to more intelligent data collection and reporting.
Oh, and by the way, Google plans to demonstrate its quantum processor by the end of 2017. Fingers crossed.”
7. Data in standard reports is fresher than ever
Original prediction
Alex: “Data freshness has improved to the point where intraday reports are available sooner and for more customers. Google Analytics 360 customers have certainly seen the most dramatic gains in this category, with faster intraday data processing guaranteed by the Service Level Agreement. We also now have intra-day reports available in the Google BigQuery export from Google Analytics.
Insights generated within Google Analytics based on predicted data is not yet available, but I PREDICT it’s something we’ll see soon.”
(Jon groans.)
8. All AdWords reports will be available inside Google Analytics, and vice versa
Original prediction
Alex: “We’ve certainly seen these reports improve over the years. For a long time, advertisers reported in AdWords and analysts reported in Analytics, which meant we lacked a common language. Sharing between the two platforms has alleviated that (although there will probably always be confusion with clicks vs sessions). Google Analytics still misses a lot of important AdWords tools, most notably labels, which advertisers live and die with inside of AdWords.
We now get Google AdWords data in BigQuery, which we didn’t have even two years ago, so we’re working toward this dream. I applaud anytime Google teams can work across products to deliver better solutions for those of us on the ground using the tools!”
9. Cross-user tracking is now built in to Google Analytics
Original prediction
Alex: “I love this idea. While Google’s focus has been on cross-device analysis, like with the User ID Reports, perhaps the next great built-in Analytics report will focus on how users share content with one another!”
10. Google.com algorithmic changes now appear as automatic annotations inside Google Analytics
Original prediction
Alex: “This is a pipe dream… I’m still waiting on the Timeline Annotation API (cough, cough!)”
11. Chromealytics launches worldwide
Original prediction
Alex: “Hey, I’m in favor of anything that speeds up the web! And actually, Google now hosts jQuery and other common libraries in an effort to leverage caching across websites, so I wasn’t too far off!”
12. Bots are completely removed from Analytics reports
Original prediction
Alex: “We did it! We actually now have a checkbox that removes known bots and spiders. Anecdotally, I feel like Google has done a better of job at filtering out the worst bot offenders. Of course, we always recommend best practices around filters, etc.
In a similarly serious post posted on some April 1st a few years ago, I even helped to outline an ambitious plan to combat bots in Google Analytics.”
I’ll add that, due to that post’s popularity in the Google’s SERPs and the traffic numbers we were getting even 8 months later, I had to follow up Alex’s post with a more sensible guide here: Notes on Filtering Spam and Bots from Google Analytics
13. Google Driverless cars are now a built-in segment in Analytics reports
Original prediction
Alex: “I’m not sure why I ever thought a “massive increase in car-based internet usage and web browsing” was a good idea. Keep your eyes on the road!”
(Photo: Eric Risberg AP)
14. Views are being renamed “Profiles”
Original prediction
Alex: “I’m kind of used to them being Views now (*shivers*).”
Wrapping Up
Well there you have it. Thanks, Alex, for this trip down memory lane! We’ll be sure to check back in next year to see how close you actually came.
http://ift.tt/2x2JYeP
0 notes
Text
Follow Up: Predictions from the Google Analytics Summit 2018
Follow Up: Predictions from the Google Analytics Summit 2018
It’s Google Analytics Summit week and we’re feeling the usual jitters and excitement! The Google Analytics Summit is an annual event where the Google Analytics team (among others) announce new products, release brand new features, and share their forward-looking vision for their products. These changes can range from small fixes to bold innovations that will literally change the way we do business.
As a Google Analytics Certified Partner, we get to send a few employees each year to get inspired by case studies, keynotes, and network with the smartest folks in the industry. We send them off with lists of questions and wish them luck, like kids with overflowing backpacks on their first days of school. We swap stories from years past, give food recommendations, and anxiously await the tweets and announcements throughout the week.
A Look Backwards
Google has been making announcements like this for years, though before they had their own Summit, they would announce at other summits – like eMetrics. To help put whatever gets announced this week into perspective, and as a reminder of how long we’ve been blogging about Google Analytics, take a look at some photos from 2007 and some announcements from back in 2008, which include GA staples like custom reports, segments, the API, as well as a new interface and integrations.
In 2012, we wrote about the official Google Analytics Summit and a host of new announcements, features that today we couldn’t imagine GA without – like Universal Analytics, Custom Dimensions, User IDs, Data-Driven Attribution and more!
Looking Towards the Future
For something a little more recent, I sat down with the Alex Moore, the Director of our Analytics & Insight department, to discuss some rather, uh, bold predictions he made four years ago, with his 2013 post: GA Summit 2018 – 14 Announcements from the Future.
In his seminal post, the bespectacled Google Glass enthusiast had just returned from the Google Analytics Summit (still held at Mountain View), filled with optimism and amazed by the whizzbang toys that Google was pursuing at the time. If nothing else, his light-hearted predictions can serve as a reminder of how fast technology changes. Oh, and perhaps that the internet never forgets.
You ready to do this, Alex?
Alex: “I guess… How’s this going to work?”
I’ll give you a prediction, you respond. Simple as that!
Alex: “Oh boy. Let’s do it.”
First up – 1. Google Glass 3D / Tag Manager Integration
Original prediction
Alex: “Off to a great start! I was an early fan boy of Google Glass and saw vast potential in the product. While we are seeing a resurgence in Google Glass popularity, this time as a tool for industrial and manufacturing applications, I doubt we’ll see a built-in GTM integration any time soon.”
I’ll let him off easy on this one, but I will include this fabulous picture from our About Us page.
2. Google Tag Manager introduces its 1,000th integrated 3rd-party tag
Original prediction
Alex: “We’re well on our way with this one! When’s the last time you’ve checked? Google Tag Manager currently supports almost 80 third-party tags, and are actively encouraging more vendors every day. We may not hit 1,000 but I’m optimistic that this number will only continue to grow as more vendors realize the benefits.”
I’ll add to this Google’s list of benefits for would-be Tag Vendors, which also doubles as a list of reasons to be using supported tags in GTM.
Google Tag Manager users will be able to add your tag easily.
Google Tag Manager users will be exposed to your tag and brand.
Your clients will be able to add or modify your tags on their site within minutes, not months.
3. Beginning in 2019, Tag Manager will begin holding its own conference, called the GTM Summit
Original prediction
Alex: “I’m still holding out hope for this one! We’ve seen Google Tag Manager play an increasing role in past Summits, and we’ve enjoyed the opportunity to give our feedback directly to the product team. We’ve seen Google Tag Manager become even more versatile and better for enterprises.
Plus, Google has also signaled its support of GTM by giving it a prominent role in the Google Marketing Next conference. There’s still a chance!”
I’ll throw in my two cents and say that I’ll re-offer my gift basket to the Google Tag Manager team if they can make this happen.
4. Google will hash non-branded organic keywords, and provide a branded/non-branded ratio inside Google Analytics
Original prediction
Alex: “Kinda?? We don’t have this exact feature (YET!) but now we can approximate it with the built-in Search Console reports.”
5. Google Analytics is merging with Webmaster Tools
Original prediction
Alex: “I was pretty close! While we haven’t seen Webmaster Tools (ahem, Search Console) disappear completely, many of the benefits that I described in the original post became available with the integration between the two tools.”
6. Sampling in Google Analytics reports is gone forever
Original prediction
Alex: “As we know, sampling is still present inside of the standard Google Analytics interface. While Google’s core technology has become even more amazing in the past four years, we’ve also seen Google Analytics adoption explode as well. One of the changes of the past four years is a more educated user base. Hopefully the Google Analytics users today have a better understanding of why and when sampling takes place, which can lead to more intelligent data collection and reporting.
Oh, and by the way, Google plans to demonstrate its quantum processor by the end of 2017. Fingers crossed.”
7. Data in standard reports is fresher than ever
Original prediction
Alex: “Data freshness has improved to the point where intraday reports are available sooner and for more customers. Google Analytics 360 customers have certainly seen the most dramatic gains in this category, with faster intraday data processing guaranteed by the Service Level Agreement. We also now have intra-day reports available in the Google BigQuery export from Google Analytics.
Insights generated within Google Analytics based on predicted data is not yet available, but I PREDICT it’s something we’ll see soon.”
(Jon groans.)
8. All AdWords reports will be available inside Google Analytics, and vice versa
Original prediction
Alex: “We’ve certainly seen these reports improve over the years. For a long time, advertisers reported in AdWords and analysts reported in Analytics, which meant we lacked a common language. Sharing between the two platforms has alleviated that (although there will probably always be confusion with clicks vs sessions). Google Analytics still misses a lot of important AdWords tools, most notably labels, which advertisers live and die with inside of AdWords.
We now get Google AdWords data in BigQuery, which we didn’t have even two years ago, so we’re working toward this dream. I applaud anytime Google teams can work across products to deliver better solutions for those of us on the ground using the tools!”
9. Cross-user tracking is now built in to Google Analytics
Original prediction
Alex: “I love this idea. While Google’s focus has been on cross-device analysis, like with the User ID Reports, perhaps the next great built-in Analytics report will focus on how users share content with one another!”
10. Google.com algorithmic changes now appear as automatic annotations inside Google Analytics
Original prediction
Alex: “This is a pipe dream… I’m still waiting on the Timeline Annotation API (cough, cough!)”
11. Chromealytics launches worldwide
Original prediction
Alex: “Hey, I’m in favor of anything that speeds up the web! And actually, Google now hosts jQuery and other common libraries in an effort to leverage caching across websites, so I wasn’t too far off!”
12. Bots are completely removed from Analytics reports
Original prediction
Alex: “We did it! We actually now have a checkbox that removes known bots and spiders. Anecdotally, I feel like Google has done a better of job at filtering out the worst bot offenders. Of course, we always recommend best practices around filters, etc.
In a similarly serious post posted on some April 1st a few years ago, I even helped to outline an ambitious plan to combat bots in Google Analytics.”
I’ll add that, due to that post’s popularity in the Google’s SERPs and the traffic numbers we were getting even 8 months later, I had to follow up Alex’s post with a more sensible guide here: Notes on Filtering Spam and Bots from Google Analytics
13. Google Driverless cars are now a built-in segment in Analytics reports
Original prediction
Alex: “I’m not sure why I ever thought a “massive increase in car-based internet usage and web browsing” was a good idea. Keep your eyes on the road!”
(Photo: Eric Risberg AP)
14. Views are being renamed “Profiles”
Original prediction
Alex: “I’m kind of used to them being Views now (*shivers*).”
Wrapping Up
Well there you have it. Thanks, Alex, for this trip down memory lane! We’ll be sure to check back in next year to see how close you actually came.
http://ift.tt/2x2JYeP
0 notes
inetmrktng75247 · 7 years
Text
Follow Up: Predictions from the Google Analytics Summit 2018
Follow Up: Predictions from the Google Analytics Summit 2018
It’s Google Analytics Summit week and we’re feeling the usual jitters and excitement! The Google Analytics Summit is an annual event where the Google Analytics team (among others) announce new products, release brand new features, and share their forward-looking vision for their products. These changes can range from small fixes to bold innovations that will literally change the way we do business.
As a Google Analytics Certified Partner, we get to send a few employees each year to get inspired by case studies, keynotes, and network with the smartest folks in the industry. We send them off with lists of questions and wish them luck, like kids with overflowing backpacks on their first days of school. We swap stories from years past, give food recommendations, and anxiously await the tweets and announcements throughout the week.
A Look Backwards
Google has been making announcements like this for years, though before they had their own Summit, they would announce at other summits – like eMetrics. To help put whatever gets announced this week into perspective, and as a reminder of how long we’ve been blogging about Google Analytics, take a look at some photos from 2007 and some announcements from back in 2008, which include GA staples like custom reports, segments, the API, as well as a new interface and integrations.
In 2012, we wrote about the official Google Analytics Summit and a host of new announcements, features that today we couldn’t imagine GA without – like Universal Analytics, Custom Dimensions, User IDs, Data-Driven Attribution and more!
Looking Towards the Future
For something a little more recent, I sat down with the Alex Moore, the Director of our Analytics & Insight department, to discuss some rather, uh, bold predictions he made four years ago, with his 2013 post: GA Summit 2018 – 14 Announcements from the Future.
In his seminal post, the bespectacled Google Glass enthusiast had just returned from the Google Analytics Summit (still held at Mountain View), filled with optimism and amazed by the whizzbang toys that Google was pursuing at the time. If nothing else, his light-hearted predictions can serve as a reminder of how fast technology changes. Oh, and perhaps that the internet never forgets.
You ready to do this, Alex?
Alex: “I guess… How’s this going to work?”
I’ll give you a prediction, you respond. Simple as that!
Alex: “Oh boy. Let’s do it.”
First up – 1. Google Glass 3D / Tag Manager Integration
Original prediction
Alex: “Off to a great start! I was an early fan boy of Google Glass and saw vast potential in the product. While we are seeing a resurgence in Google Glass popularity, this time as a tool for industrial and manufacturing applications, I doubt we’ll see a built-in GTM integration any time soon.”
I’ll let him off easy on this one, but I will include this fabulous picture from our About Us page.
2. Google Tag Manager introduces its 1,000th integrated 3rd-party tag
Original prediction
Alex: “We’re well on our way with this one! When’s the last time you’ve checked? Google Tag Manager currently supports almost 80 third-party tags, and are actively encouraging more vendors every day. We may not hit 1,000 but I’m optimistic that this number will only continue to grow as more vendors realize the benefits.”
I’ll add to this Google’s list of benefits for would-be Tag Vendors, which also doubles as a list of reasons to be using supported tags in GTM.
Google Tag Manager users will be able to add your tag easily.
Google Tag Manager users will be exposed to your tag and brand.
Your clients will be able to add or modify your tags on their site within minutes, not months.
3. Beginning in 2019, Tag Manager will begin holding its own conference, called the GTM Summit
Original prediction
Alex: “I’m still holding out hope for this one! We’ve seen Google Tag Manager play an increasing role in past Summits, and we’ve enjoyed the opportunity to give our feedback directly to the product team. We’ve seen Google Tag Manager become even more versatile and better for enterprises.
Plus, Google has also signaled its support of GTM by giving it a prominent role in the Google Marketing Next conference. There’s still a chance!”
I’ll throw in my two cents and say that I’ll re-offer my gift basket to the Google Tag Manager team if they can make this happen.
4. Google will hash non-branded organic keywords, and provide a branded/non-branded ratio inside Google Analytics
Original prediction
Alex: “Kinda?? We don’t have this exact feature (YET!) but now we can approximate it with the built-in Search Console reports.”
5. Google Analytics is merging with Webmaster Tools
Original prediction
Alex: “I was pretty close! While we haven’t seen Webmaster Tools (ahem, Search Console) disappear completely, many of the benefits that I described in the original post became available with the integration between the two tools.”
6. Sampling in Google Analytics reports is gone forever
Original prediction
Alex: “As we know, sampling is still present inside of the standard Google Analytics interface. While Google’s core technology has become even more amazing in the past four years, we’ve also seen Google Analytics adoption explode as well. One of the changes of the past four years is a more educated user base. Hopefully the Google Analytics users today have a better understanding of why and when sampling takes place, which can lead to more intelligent data collection and reporting.
Oh, and by the way, Google plans to demonstrate its quantum processor by the end of 2017. Fingers crossed.”
7. Data in standard reports is fresher than ever
Original prediction
Alex: “Data freshness has improved to the point where intraday reports are available sooner and for more customers. Google Analytics 360 customers have certainly seen the most dramatic gains in this category, with faster intraday data processing guaranteed by the Service Level Agreement. We also now have intra-day reports available in the Google BigQuery export from Google Analytics.
Insights generated within Google Analytics based on predicted data is not yet available, but I PREDICT it’s something we’ll see soon.”
(Jon groans.)
8. All AdWords reports will be available inside Google Analytics, and vice versa
Original prediction
Alex: “We’ve certainly seen these reports improve over the years. For a long time, advertisers reported in AdWords and analysts reported in Analytics, which meant we lacked a common language. Sharing between the two platforms has alleviated that (although there will probably always be confusion with clicks vs sessions). Google Analytics still misses a lot of important AdWords tools, most notably labels, which advertisers live and die with inside of AdWords.
We now get Google AdWords data in BigQuery, which we didn’t have even two years ago, so we’re working toward this dream. I applaud anytime Google teams can work across products to deliver better solutions for those of us on the ground using the tools!”
9. Cross-user tracking is now built in to Google Analytics
Original prediction
Alex: “I love this idea. While Google’s focus has been on cross-device analysis, like with the User ID Reports, perhaps the next great built-in Analytics report will focus on how users share content with one another!”
10. Google.com algorithmic changes now appear as automatic annotations inside Google Analytics
Original prediction
Alex: “This is a pipe dream… I’m still waiting on the Timeline Annotation API (cough, cough!)”
11. Chromealytics launches worldwide
Original prediction
Alex: “Hey, I’m in favor of anything that speeds up the web! And actually, Google now hosts jQuery and other common libraries in an effort to leverage caching across websites, so I wasn’t too far off!”
12. Bots are completely removed from Analytics reports
Original prediction
Alex: “We did it! We actually now have a checkbox that removes known bots and spiders. Anecdotally, I feel like Google has done a better of job at filtering out the worst bot offenders. Of course, we always recommend best practices around filters, etc.
In a similarly serious post posted on some April 1st a few years ago, I even helped to outline an ambitious plan to combat bots in Google Analytics.”
I’ll add that, due to that post’s popularity in the Google’s SERPs and the traffic numbers we were getting even 8 months later, I had to follow up Alex’s post with a more sensible guide here: Notes on Filtering Spam and Bots from Google Analytics
13. Google Driverless cars are now a built-in segment in Analytics reports
Original prediction
Alex: “I’m not sure why I ever thought a “massive increase in car-based internet usage and web browsing” was a good idea. Keep your eyes on the road!”
(Photo: Eric Risberg AP)
14. Views are being renamed “Profiles”
Original prediction
Alex: “I’m kind of used to them being Views now (*shivers*).”
Wrapping Up
Well there you have it. Thanks, Alex, for this trip down memory lane! We’ll be sure to check back in next year to see how close you actually came.
http://ift.tt/2x2JYeP
0 notes
duilawyer72210 · 7 years
Text
Follow Up: Predictions from the Google Analytics Summit 2018
Follow Up: Predictions from the Google Analytics Summit 2018
It’s Google Analytics Summit week and we’re feeling the usual jitters and excitement! The Google Analytics Summit is an annual event where the Google Analytics team (among others) announce new products, release brand new features, and share their forward-looking vision for their products. These changes can range from small fixes to bold innovations that will literally change the way we do business.
As a Google Analytics Certified Partner, we get to send a few employees each year to get inspired by case studies, keynotes, and network with the smartest folks in the industry. We send them off with lists of questions and wish them luck, like kids with overflowing backpacks on their first days of school. We swap stories from years past, give food recommendations, and anxiously await the tweets and announcements throughout the week.
A Look Backwards
Google has been making announcements like this for years, though before they had their own Summit, they would announce at other summits – like eMetrics. To help put whatever gets announced this week into perspective, and as a reminder of how long we’ve been blogging about Google Analytics, take a look at some photos from 2007 and some announcements from back in 2008, which include GA staples like custom reports, segments, the API, as well as a new interface and integrations.
In 2012, we wrote about the official Google Analytics Summit and a host of new announcements, features that today we couldn’t imagine GA without – like Universal Analytics, Custom Dimensions, User IDs, Data-Driven Attribution and more!
Looking Towards the Future
For something a little more recent, I sat down with the Alex Moore, the Director of our Analytics & Insight department, to discuss some rather, uh, bold predictions he made four years ago, with his 2013 post: GA Summit 2018 – 14 Announcements from the Future.
In his seminal post, the bespectacled Google Glass enthusiast had just returned from the Google Analytics Summit (still held at Mountain View), filled with optimism and amazed by the whizzbang toys that Google was pursuing at the time. If nothing else, his light-hearted predictions can serve as a reminder of how fast technology changes. Oh, and perhaps that the internet never forgets.
You ready to do this, Alex?
Alex: “I guess… How’s this going to work?”
I’ll give you a prediction, you respond. Simple as that!
Alex: “Oh boy. Let’s do it.”
First up – 1. Google Glass 3D / Tag Manager Integration
Original prediction
Alex: “Off to a great start! I was an early fan boy of Google Glass and saw vast potential in the product. While we are seeing a resurgence in Google Glass popularity, this time as a tool for industrial and manufacturing applications, I doubt we’ll see a built-in GTM integration any time soon.”
I’ll let him off easy on this one, but I will include this fabulous picture from our About Us page.
2. Google Tag Manager introduces its 1,000th integrated 3rd-party tag
Original prediction
Alex: “We’re well on our way with this one! When’s the last time you’ve checked? Google Tag Manager currently supports almost 80 third-party tags, and are actively encouraging more vendors every day. We may not hit 1,000 but I’m optimistic that this number will only continue to grow as more vendors realize the benefits.”
I’ll add to this Google’s list of benefits for would-be Tag Vendors, which also doubles as a list of reasons to be using supported tags in GTM.
Google Tag Manager users will be able to add your tag easily.
Google Tag Manager users will be exposed to your tag and brand.
Your clients will be able to add or modify your tags on their site within minutes, not months.
3. Beginning in 2019, Tag Manager will begin holding its own conference, called the GTM Summit
Original prediction
Alex: “I’m still holding out hope for this one! We’ve seen Google Tag Manager play an increasing role in past Summits, and we’ve enjoyed the opportunity to give our feedback directly to the product team. We’ve seen Google Tag Manager become even more versatile and better for enterprises.
Plus, Google has also signaled its support of GTM by giving it a prominent role in the Google Marketing Next conference. There’s still a chance!”
I’ll throw in my two cents and say that I’ll re-offer my gift basket to the Google Tag Manager team if they can make this happen.
4. Google will hash non-branded organic keywords, and provide a branded/non-branded ratio inside Google Analytics
Original prediction
Alex: “Kinda?? We don’t have this exact feature (YET!) but now we can approximate it with the built-in Search Console reports.”
5. Google Analytics is merging with Webmaster Tools
Original prediction
Alex: “I was pretty close! While we haven’t seen Webmaster Tools (ahem, Search Console) disappear completely, many of the benefits that I described in the original post became available with the integration between the two tools.”
6. Sampling in Google Analytics reports is gone forever
Original prediction
Alex: “As we know, sampling is still present inside of the standard Google Analytics interface. While Google’s core technology has become even more amazing in the past four years, we’ve also seen Google Analytics adoption explode as well. One of the changes of the past four years is a more educated user base. Hopefully the Google Analytics users today have a better understanding of why and when sampling takes place, which can lead to more intelligent data collection and reporting.
Oh, and by the way, Google plans to demonstrate its quantum processor by the end of 2017. Fingers crossed.”
7. Data in standard reports is fresher than ever
Original prediction
Alex: “Data freshness has improved to the point where intraday reports are available sooner and for more customers. Google Analytics 360 customers have certainly seen the most dramatic gains in this category, with faster intraday data processing guaranteed by the Service Level Agreement. We also now have intra-day reports available in the Google BigQuery export from Google Analytics.
Insights generated within Google Analytics based on predicted data is not yet available, but I PREDICT it’s something we’ll see soon.”
(Jon groans.)
8. All AdWords reports will be available inside Google Analytics, and vice versa
Original prediction
Alex: “We’ve certainly seen these reports improve over the years. For a long time, advertisers reported in AdWords and analysts reported in Analytics, which meant we lacked a common language. Sharing between the two platforms has alleviated that (although there will probably always be confusion with clicks vs sessions). Google Analytics still misses a lot of important AdWords tools, most notably labels, which advertisers live and die with inside of AdWords.
We now get Google AdWords data in BigQuery, which we didn’t have even two years ago, so we’re working toward this dream. I applaud anytime Google teams can work across products to deliver better solutions for those of us on the ground using the tools!”
9. Cross-user tracking is now built in to Google Analytics
Original prediction
Alex: “I love this idea. While Google’s focus has been on cross-device analysis, like with the User ID Reports, perhaps the next great built-in Analytics report will focus on how users share content with one another!”
10. Google.com algorithmic changes now appear as automatic annotations inside Google Analytics
Original prediction
Alex: “This is a pipe dream… I’m still waiting on the Timeline Annotation API (cough, cough!)”
11. Chromealytics launches worldwide
Original prediction
Alex: “Hey, I’m in favor of anything that speeds up the web! And actually, Google now hosts jQuery and other common libraries in an effort to leverage caching across websites, so I wasn’t too far off!”
12. Bots are completely removed from Analytics reports
Original prediction
Alex: “We did it! We actually now have a checkbox that removes known bots and spiders. Anecdotally, I feel like Google has done a better of job at filtering out the worst bot offenders. Of course, we always recommend best practices around filters, etc.
In a similarly serious post posted on some April 1st a few years ago, I even helped to outline an ambitious plan to combat bots in Google Analytics.”
I’ll add that, due to that post’s popularity in the Google’s SERPs and the traffic numbers we were getting even 8 months later, I had to follow up Alex’s post with a more sensible guide here: Notes on Filtering Spam and Bots from Google Analytics
13. Google Driverless cars are now a built-in segment in Analytics reports
Original prediction
Alex: “I’m not sure why I ever thought a “massive increase in car-based internet usage and web browsing” was a good idea. Keep your eyes on the road!”
(Photo: Eric Risberg AP)
14. Views are being renamed “Profiles”
Original prediction
Alex: “I’m kind of used to them being Views now (*shivers*).”
Wrapping Up
Well there you have it. Thanks, Alex, for this trip down memory lane! We’ll be sure to check back in next year to see how close you actually came.
http://ift.tt/2x2JYeP
0 notes
vidmarket32514 · 7 years
Text
Follow Up: Predictions from the Google Analytics Summit 2018
Follow Up: Predictions from the Google Analytics Summit 2018
It’s Google Analytics Summit week and we’re feeling the usual jitters and excitement! The Google Analytics Summit is an annual event where the Google Analytics team (among others) announce new products, release brand new features, and share their forward-looking vision for their products. These changes can range from small fixes to bold innovations that will literally change the way we do business.
As a Google Analytics Certified Partner, we get to send a few employees each year to get inspired by case studies, keynotes, and network with the smartest folks in the industry. We send them off with lists of questions and wish them luck, like kids with overflowing backpacks on their first days of school. We swap stories from years past, give food recommendations, and anxiously await the tweets and announcements throughout the week.
A Look Backwards
Google has been making announcements like this for years, though before they had their own Summit, they would announce at other summits – like eMetrics. To help put whatever gets announced this week into perspective, and as a reminder of how long we’ve been blogging about Google Analytics, take a look at some photos from 2007 and some announcements from back in 2008, which include GA staples like custom reports, segments, the API, as well as a new interface and integrations.
In 2012, we wrote about the official Google Analytics Summit and a host of new announcements, features that today we couldn’t imagine GA without – like Universal Analytics, Custom Dimensions, User IDs, Data-Driven Attribution and more!
Looking Towards the Future
For something a little more recent, I sat down with the Alex Moore, the Director of our Analytics & Insight department, to discuss some rather, uh, bold predictions he made four years ago, with his 2013 post: GA Summit 2018 – 14 Announcements from the Future.
In his seminal post, the bespectacled Google Glass enthusiast had just returned from the Google Analytics Summit (still held at Mountain View), filled with optimism and amazed by the whizzbang toys that Google was pursuing at the time. If nothing else, his light-hearted predictions can serve as a reminder of how fast technology changes. Oh, and perhaps that the internet never forgets.
You ready to do this, Alex?
Alex: “I guess… How’s this going to work?”
I’ll give you a prediction, you respond. Simple as that!
Alex: “Oh boy. Let’s do it.”
First up – 1. Google Glass 3D / Tag Manager Integration
Original prediction
Alex: “Off to a great start! I was an early fan boy of Google Glass and saw vast potential in the product. While we are seeing a resurgence in Google Glass popularity, this time as a tool for industrial and manufacturing applications, I doubt we’ll see a built-in GTM integration any time soon.”
I’ll let him off easy on this one, but I will include this fabulous picture from our About Us page.
2. Google Tag Manager introduces its 1,000th integrated 3rd-party tag
Original prediction
Alex: “We’re well on our way with this one! When’s the last time you’ve checked? Google Tag Manager currently supports almost 80 third-party tags, and are actively encouraging more vendors every day. We may not hit 1,000 but I’m optimistic that this number will only continue to grow as more vendors realize the benefits.”
I’ll add to this Google’s list of benefits for would-be Tag Vendors, which also doubles as a list of reasons to be using supported tags in GTM.
Google Tag Manager users will be able to add your tag easily.
Google Tag Manager users will be exposed to your tag and brand.
Your clients will be able to add or modify your tags on their site within minutes, not months.
3. Beginning in 2019, Tag Manager will begin holding its own conference, called the GTM Summit
Original prediction
Alex: “I’m still holding out hope for this one! We’ve seen Google Tag Manager play an increasing role in past Summits, and we’ve enjoyed the opportunity to give our feedback directly to the product team. We’ve seen Google Tag Manager become even more versatile and better for enterprises.
Plus, Google has also signaled its support of GTM by giving it a prominent role in the Google Marketing Next conference. There’s still a chance!”
I’ll throw in my two cents and say that I’ll re-offer my gift basket to the Google Tag Manager team if they can make this happen.
4. Google will hash non-branded organic keywords, and provide a branded/non-branded ratio inside Google Analytics
Original prediction
Alex: “Kinda?? We don’t have this exact feature (YET!) but now we can approximate it with the built-in Search Console reports.”
5. Google Analytics is merging with Webmaster Tools
Original prediction
Alex: “I was pretty close! While we haven’t seen Webmaster Tools (ahem, Search Console) disappear completely, many of the benefits that I described in the original post became available with the integration between the two tools.”
6. Sampling in Google Analytics reports is gone forever
Original prediction
Alex: “As we know, sampling is still present inside of the standard Google Analytics interface. While Google’s core technology has become even more amazing in the past four years, we’ve also seen Google Analytics adoption explode as well. One of the changes of the past four years is a more educated user base. Hopefully the Google Analytics users today have a better understanding of why and when sampling takes place, which can lead to more intelligent data collection and reporting.
Oh, and by the way, Google plans to demonstrate its quantum processor by the end of 2017. Fingers crossed.”
7. Data in standard reports is fresher than ever
Original prediction
Alex: “Data freshness has improved to the point where intraday reports are available sooner and for more customers. Google Analytics 360 customers have certainly seen the most dramatic gains in this category, with faster intraday data processing guaranteed by the Service Level Agreement. We also now have intra-day reports available in the Google BigQuery export from Google Analytics.
Insights generated within Google Analytics based on predicted data is not yet available, but I PREDICT it’s something we’ll see soon.”
(Jon groans.)
8. All AdWords reports will be available inside Google Analytics, and vice versa
Original prediction
Alex: “We’ve certainly seen these reports improve over the years. For a long time, advertisers reported in AdWords and analysts reported in Analytics, which meant we lacked a common language. Sharing between the two platforms has alleviated that (although there will probably always be confusion with clicks vs sessions). Google Analytics still misses a lot of important AdWords tools, most notably labels, which advertisers live and die with inside of AdWords.
We now get Google AdWords data in BigQuery, which we didn’t have even two years ago, so we’re working toward this dream. I applaud anytime Google teams can work across products to deliver better solutions for those of us on the ground using the tools!”
9. Cross-user tracking is now built in to Google Analytics
Original prediction
Alex: “I love this idea. While Google’s focus has been on cross-device analysis, like with the User ID Reports, perhaps the next great built-in Analytics report will focus on how users share content with one another!”
10. Google.com algorithmic changes now appear as automatic annotations inside Google Analytics
Original prediction
Alex: “This is a pipe dream… I’m still waiting on the Timeline Annotation API (cough, cough!)”
11. Chromealytics launches worldwide
Original prediction
Alex: “Hey, I’m in favor of anything that speeds up the web! And actually, Google now hosts jQuery and other common libraries in an effort to leverage caching across websites, so I wasn’t too far off!”
12. Bots are completely removed from Analytics reports
Original prediction
Alex: “We did it! We actually now have a checkbox that removes known bots and spiders. Anecdotally, I feel like Google has done a better of job at filtering out the worst bot offenders. Of course, we always recommend best practices around filters, etc.
In a similarly serious post posted on some April 1st a few years ago, I even helped to outline an ambitious plan to combat bots in Google Analytics.”
I’ll add that, due to that post’s popularity in the Google’s SERPs and the traffic numbers we were getting even 8 months later, I had to follow up Alex’s post with a more sensible guide here: Notes on Filtering Spam and Bots from Google Analytics
13. Google Driverless cars are now a built-in segment in Analytics reports
Original prediction
Alex: “I’m not sure why I ever thought a “massive increase in car-based internet usage and web browsing” was a good idea. Keep your eyes on the road!”
(Photo: Eric Risberg AP)
14. Views are being renamed “Profiles”
Original prediction
Alex: “I’m kind of used to them being Views now (*shivers*).”
Wrapping Up
Well there you have it. Thanks, Alex, for this trip down memory lane! We’ll be sure to check back in next year to see how close you actually came.
http://ift.tt/2x2JYeP
0 notes
restatebrk24219 · 7 years
Text
Follow Up: Predictions from the Google Analytics Summit 2018
Follow Up: Predictions from the Google Analytics Summit 2018
It’s Google Analytics Summit week and we’re feeling the usual jitters and excitement! The Google Analytics Summit is an annual event where the Google Analytics team (among others) announce new products, release brand new features, and share their forward-looking vision for their products. These changes can range from small fixes to bold innovations that will literally change the way we do business.
As a Google Analytics Certified Partner, we get to send a few employees each year to get inspired by case studies, keynotes, and network with the smartest folks in the industry. We send them off with lists of questions and wish them luck, like kids with overflowing backpacks on their first days of school. We swap stories from years past, give food recommendations, and anxiously await the tweets and announcements throughout the week.
A Look Backwards
Google has been making announcements like this for years, though before they had their own Summit, they would announce at other summits – like eMetrics. To help put whatever gets announced this week into perspective, and as a reminder of how long we’ve been blogging about Google Analytics, take a look at some photos from 2007 and some announcements from back in 2008, which include GA staples like custom reports, segments, the API, as well as a new interface and integrations.
In 2012, we wrote about the official Google Analytics Summit and a host of new announcements, features that today we couldn’t imagine GA without – like Universal Analytics, Custom Dimensions, User IDs, Data-Driven Attribution and more!
Looking Towards the Future
For something a little more recent, I sat down with the Alex Moore, the Director of our Analytics & Insight department, to discuss some rather, uh, bold predictions he made four years ago, with his 2013 post: GA Summit 2018 – 14 Announcements from the Future.
In his seminal post, the bespectacled Google Glass enthusiast had just returned from the Google Analytics Summit (still held at Mountain View), filled with optimism and amazed by the whizzbang toys that Google was pursuing at the time. If nothing else, his light-hearted predictions can serve as a reminder of how fast technology changes. Oh, and perhaps that the internet never forgets.
You ready to do this, Alex?
Alex: “I guess… How’s this going to work?”
I’ll give you a prediction, you respond. Simple as that!
Alex: “Oh boy. Let’s do it.”
First up – 1. Google Glass 3D / Tag Manager Integration
Original prediction
Alex: “Off to a great start! I was an early fan boy of Google Glass and saw vast potential in the product. While we are seeing a resurgence in Google Glass popularity, this time as a tool for industrial and manufacturing applications, I doubt we’ll see a built-in GTM integration any time soon.”
I’ll let him off easy on this one, but I will include this fabulous picture from our About Us page.
2. Google Tag Manager introduces its 1,000th integrated 3rd-party tag
Original prediction
Alex: “We’re well on our way with this one! When’s the last time you’ve checked? Google Tag Manager currently supports almost 80 third-party tags, and are actively encouraging more vendors every day. We may not hit 1,000 but I’m optimistic that this number will only continue to grow as more vendors realize the benefits.”
I’ll add to this Google’s list of benefits for would-be Tag Vendors, which also doubles as a list of reasons to be using supported tags in GTM.
Google Tag Manager users will be able to add your tag easily.
Google Tag Manager users will be exposed to your tag and brand.
Your clients will be able to add or modify your tags on their site within minutes, not months.
3. Beginning in 2019, Tag Manager will begin holding its own conference, called the GTM Summit
Original prediction
Alex: “I’m still holding out hope for this one! We’ve seen Google Tag Manager play an increasing role in past Summits, and we’ve enjoyed the opportunity to give our feedback directly to the product team. We’ve seen Google Tag Manager become even more versatile and better for enterprises.
Plus, Google has also signaled its support of GTM by giving it a prominent role in the Google Marketing Next conference. There’s still a chance!”
I’ll throw in my two cents and say that I’ll re-offer my gift basket to the Google Tag Manager team if they can make this happen.
4. Google will hash non-branded organic keywords, and provide a branded/non-branded ratio inside Google Analytics
Original prediction
Alex: “Kinda?? We don’t have this exact feature (YET!) but now we can approximate it with the built-in Search Console reports.”
5. Google Analytics is merging with Webmaster Tools
Original prediction
Alex: “I was pretty close! While we haven’t seen Webmaster Tools (ahem, Search Console) disappear completely, many of the benefits that I described in the original post became available with the integration between the two tools.”
6. Sampling in Google Analytics reports is gone forever
Original prediction
Alex: “As we know, sampling is still present inside of the standard Google Analytics interface. While Google’s core technology has become even more amazing in the past four years, we’ve also seen Google Analytics adoption explode as well. One of the changes of the past four years is a more educated user base. Hopefully the Google Analytics users today have a better understanding of why and when sampling takes place, which can lead to more intelligent data collection and reporting.
Oh, and by the way, Google plans to demonstrate its quantum processor by the end of 2017. Fingers crossed.”
7. Data in standard reports is fresher than ever
Original prediction
Alex: “Data freshness has improved to the point where intraday reports are available sooner and for more customers. Google Analytics 360 customers have certainly seen the most dramatic gains in this category, with faster intraday data processing guaranteed by the Service Level Agreement. We also now have intra-day reports available in the Google BigQuery export from Google Analytics.
Insights generated within Google Analytics based on predicted data is not yet available, but I PREDICT it’s something we’ll see soon.”
(Jon groans.)
8. All AdWords reports will be available inside Google Analytics, and vice versa
Original prediction
Alex: “We’ve certainly seen these reports improve over the years. For a long time, advertisers reported in AdWords and analysts reported in Analytics, which meant we lacked a common language. Sharing between the two platforms has alleviated that (although there will probably always be confusion with clicks vs sessions). Google Analytics still misses a lot of important AdWords tools, most notably labels, which advertisers live and die with inside of AdWords.
We now get Google AdWords data in BigQuery, which we didn’t have even two years ago, so we’re working toward this dream. I applaud anytime Google teams can work across products to deliver better solutions for those of us on the ground using the tools!”
9. Cross-user tracking is now built in to Google Analytics
Original prediction
Alex: “I love this idea. While Google’s focus has been on cross-device analysis, like with the User ID Reports, perhaps the next great built-in Analytics report will focus on how users share content with one another!”
10. Google.com algorithmic changes now appear as automatic annotations inside Google Analytics
Original prediction
Alex: “This is a pipe dream… I’m still waiting on the Timeline Annotation API (cough, cough!)”
11. Chromealytics launches worldwide
Original prediction
Alex: “Hey, I’m in favor of anything that speeds up the web! And actually, Google now hosts jQuery and other common libraries in an effort to leverage caching across websites, so I wasn’t too far off!”
12. Bots are completely removed from Analytics reports
Original prediction
Alex: “We did it! We actually now have a checkbox that removes known bots and spiders. Anecdotally, I feel like Google has done a better of job at filtering out the worst bot offenders. Of course, we always recommend best practices around filters, etc.
In a similarly serious post posted on some April 1st a few years ago, I even helped to outline an ambitious plan to combat bots in Google Analytics.”
I’ll add that, due to that post’s popularity in the Google’s SERPs and the traffic numbers we were getting even 8 months later, I had to follow up Alex’s post with a more sensible guide here: Notes on Filtering Spam and Bots from Google Analytics
13. Google Driverless cars are now a built-in segment in Analytics reports
Original prediction
Alex: “I’m not sure why I ever thought a “massive increase in car-based internet usage and web browsing” was a good idea. Keep your eyes on the road!”
(Photo: Eric Risberg AP)
14. Views are being renamed “Profiles”
Original prediction
Alex: “I’m kind of used to them being Views now (*shivers*).”
Wrapping Up
Well there you have it. Thanks, Alex, for this trip down memory lane! We’ll be sure to check back in next year to see how close you actually came.
http://ift.tt/2x2JYeP
0 notes
realestate63141 · 7 years
Text
Follow Up: Predictions from the Google Analytics Summit 2018
Follow Up: Predictions from the Google Analytics Summit 2018
It’s Google Analytics Summit week and we’re feeling the usual jitters and excitement! The Google Analytics Summit is an annual event where the Google Analytics team (among others) announce new products, release brand new features, and share their forward-looking vision for their products. These changes can range from small fixes to bold innovations that will literally change the way we do business.
As a Google Analytics Certified Partner, we get to send a few employees each year to get inspired by case studies, keynotes, and network with the smartest folks in the industry. We send them off with lists of questions and wish them luck, like kids with overflowing backpacks on their first days of school. We swap stories from years past, give food recommendations, and anxiously await the tweets and announcements throughout the week.
A Look Backwards
Google has been making announcements like this for years, though before they had their own Summit, they would announce at other summits – like eMetrics. To help put whatever gets announced this week into perspective, and as a reminder of how long we’ve been blogging about Google Analytics, take a look at some photos from 2007 and some announcements from back in 2008, which include GA staples like custom reports, segments, the API, as well as a new interface and integrations.
In 2012, we wrote about the official Google Analytics Summit and a host of new announcements, features that today we couldn’t imagine GA without – like Universal Analytics, Custom Dimensions, User IDs, Data-Driven Attribution and more!
Looking Towards the Future
For something a little more recent, I sat down with the Alex Moore, the Director of our Analytics & Insight department, to discuss some rather, uh, bold predictions he made four years ago, with his 2013 post: GA Summit 2018 – 14 Announcements from the Future.
In his seminal post, the bespectacled Google Glass enthusiast had just returned from the Google Analytics Summit (still held at Mountain View), filled with optimism and amazed by the whizzbang toys that Google was pursuing at the time. If nothing else, his light-hearted predictions can serve as a reminder of how fast technology changes. Oh, and perhaps that the internet never forgets.
You ready to do this, Alex?
Alex: “I guess… How’s this going to work?”
I’ll give you a prediction, you respond. Simple as that!
Alex: “Oh boy. Let’s do it.”
First up – 1. Google Glass 3D / Tag Manager Integration
Original prediction
Alex: “Off to a great start! I was an early fan boy of Google Glass and saw vast potential in the product. While we are seeing a resurgence in Google Glass popularity, this time as a tool for industrial and manufacturing applications, I doubt we’ll see a built-in GTM integration any time soon.”
I’ll let him off easy on this one, but I will include this fabulous picture from our About Us page.
2. Google Tag Manager introduces its 1,000th integrated 3rd-party tag
Original prediction
Alex: “We’re well on our way with this one! When’s the last time you’ve checked? Google Tag Manager currently supports almost 80 third-party tags, and are actively encouraging more vendors every day. We may not hit 1,000 but I’m optimistic that this number will only continue to grow as more vendors realize the benefits.”
I’ll add to this Google’s list of benefits for would-be Tag Vendors, which also doubles as a list of reasons to be using supported tags in GTM.
Google Tag Manager users will be able to add your tag easily.
Google Tag Manager users will be exposed to your tag and brand.
Your clients will be able to add or modify your tags on their site within minutes, not months.
3. Beginning in 2019, Tag Manager will begin holding its own conference, called the GTM Summit
Original prediction
Alex: “I’m still holding out hope for this one! We’ve seen Google Tag Manager play an increasing role in past Summits, and we’ve enjoyed the opportunity to give our feedback directly to the product team. We’ve seen Google Tag Manager become even more versatile and better for enterprises.
Plus, Google has also signaled its support of GTM by giving it a prominent role in the Google Marketing Next conference. There’s still a chance!”
I’ll throw in my two cents and say that I’ll re-offer my gift basket to the Google Tag Manager team if they can make this happen.
4. Google will hash non-branded organic keywords, and provide a branded/non-branded ratio inside Google Analytics
Original prediction
Alex: “Kinda?? We don’t have this exact feature (YET!) but now we can approximate it with the built-in Search Console reports.”
5. Google Analytics is merging with Webmaster Tools
Original prediction
Alex: “I was pretty close! While we haven’t seen Webmaster Tools (ahem, Search Console) disappear completely, many of the benefits that I described in the original post became available with the integration between the two tools.”
6. Sampling in Google Analytics reports is gone forever
Original prediction
Alex: “As we know, sampling is still present inside of the standard Google Analytics interface. While Google’s core technology has become even more amazing in the past four years, we’ve also seen Google Analytics adoption explode as well. One of the changes of the past four years is a more educated user base. Hopefully the Google Analytics users today have a better understanding of why and when sampling takes place, which can lead to more intelligent data collection and reporting.
Oh, and by the way, Google plans to demonstrate its quantum processor by the end of 2017. Fingers crossed.”
7. Data in standard reports is fresher than ever
Original prediction
Alex: “Data freshness has improved to the point where intraday reports are available sooner and for more customers. Google Analytics 360 customers have certainly seen the most dramatic gains in this category, with faster intraday data processing guaranteed by the Service Level Agreement. We also now have intra-day reports available in the Google BigQuery export from Google Analytics.
Insights generated within Google Analytics based on predicted data is not yet available, but I PREDICT it’s something we’ll see soon.”
(Jon groans.)
8. All AdWords reports will be available inside Google Analytics, and vice versa
Original prediction
Alex: “We’ve certainly seen these reports improve over the years. For a long time, advertisers reported in AdWords and analysts reported in Analytics, which meant we lacked a common language. Sharing between the two platforms has alleviated that (although there will probably always be confusion with clicks vs sessions). Google Analytics still misses a lot of important AdWords tools, most notably labels, which advertisers live and die with inside of AdWords.
We now get Google AdWords data in BigQuery, which we didn’t have even two years ago, so we’re working toward this dream. I applaud anytime Google teams can work across products to deliver better solutions for those of us on the ground using the tools!”
9. Cross-user tracking is now built in to Google Analytics
Original prediction
Alex: “I love this idea. While Google’s focus has been on cross-device analysis, like with the User ID Reports, perhaps the next great built-in Analytics report will focus on how users share content with one another!”
10. Google.com algorithmic changes now appear as automatic annotations inside Google Analytics
Original prediction
Alex: “This is a pipe dream… I’m still waiting on the Timeline Annotation API (cough, cough!)”
11. Chromealytics launches worldwide
Original prediction
Alex: “Hey, I’m in favor of anything that speeds up the web! And actually, Google now hosts jQuery and other common libraries in an effort to leverage caching across websites, so I wasn’t too far off!”
12. Bots are completely removed from Analytics reports
Original prediction
Alex: “We did it! We actually now have a checkbox that removes known bots and spiders. Anecdotally, I feel like Google has done a better of job at filtering out the worst bot offenders. Of course, we always recommend best practices around filters, etc.
In a similarly serious post posted on some April 1st a few years ago, I even helped to outline an ambitious plan to combat bots in Google Analytics.”
I’ll add that, due to that post’s popularity in the Google’s SERPs and the traffic numbers we were getting even 8 months later, I had to follow up Alex’s post with a more sensible guide here: Notes on Filtering Spam and Bots from Google Analytics
13. Google Driverless cars are now a built-in segment in Analytics reports
Original prediction
Alex: “I’m not sure why I ever thought a “massive increase in car-based internet usage and web browsing” was a good idea. Keep your eyes on the road!”
(Photo: Eric Risberg AP)
14. Views are being renamed “Profiles”
Original prediction
Alex: “I’m kind of used to them being Views now (*shivers*).”
Wrapping Up
Well there you have it. Thanks, Alex, for this trip down memory lane! We’ll be sure to check back in next year to see how close you actually came.
http://ift.tt/2x2JYeP
0 notes
piatty29033 · 7 years
Text
Follow Up: Predictions from the Google Analytics Summit 2018
Follow Up: Predictions from the Google Analytics Summit 2018
It’s Google Analytics Summit week and we’re feeling the usual jitters and excitement! The Google Analytics Summit is an annual event where the Google Analytics team (among others) announce new products, release brand new features, and share their forward-looking vision for their products. These changes can range from small fixes to bold innovations that will literally change the way we do business.
As a Google Analytics Certified Partner, we get to send a few employees each year to get inspired by case studies, keynotes, and network with the smartest folks in the industry. We send them off with lists of questions and wish them luck, like kids with overflowing backpacks on their first days of school. We swap stories from years past, give food recommendations, and anxiously await the tweets and announcements throughout the week.
A Look Backwards
Google has been making announcements like this for years, though before they had their own Summit, they would announce at other summits – like eMetrics. To help put whatever gets announced this week into perspective, and as a reminder of how long we’ve been blogging about Google Analytics, take a look at some photos from 2007 and some announcements from back in 2008, which include GA staples like custom reports, segments, the API, as well as a new interface and integrations.
In 2012, we wrote about the official Google Analytics Summit and a host of new announcements, features that today we couldn’t imagine GA without – like Universal Analytics, Custom Dimensions, User IDs, Data-Driven Attribution and more!
Looking Towards the Future
For something a little more recent, I sat down with the Alex Moore, the Director of our Analytics & Insight department, to discuss some rather, uh, bold predictions he made four years ago, with his 2013 post: GA Summit 2018 – 14 Announcements from the Future.
In his seminal post, the bespectacled Google Glass enthusiast had just returned from the Google Analytics Summit (still held at Mountain View), filled with optimism and amazed by the whizzbang toys that Google was pursuing at the time. If nothing else, his light-hearted predictions can serve as a reminder of how fast technology changes. Oh, and perhaps that the internet never forgets.
You ready to do this, Alex?
Alex: “I guess… How’s this going to work?”
I’ll give you a prediction, you respond. Simple as that!
Alex: “Oh boy. Let’s do it.”
First up – 1. Google Glass 3D / Tag Manager Integration
Original prediction
Alex: “Off to a great start! I was an early fan boy of Google Glass and saw vast potential in the product. While we are seeing a resurgence in Google Glass popularity, this time as a tool for industrial and manufacturing applications, I doubt we’ll see a built-in GTM integration any time soon.”
I’ll let him off easy on this one, but I will include this fabulous picture from our About Us page.
2. Google Tag Manager introduces its 1,000th integrated 3rd-party tag
Original prediction
Alex: “We’re well on our way with this one! When’s the last time you’ve checked? Google Tag Manager currently supports almost 80 third-party tags, and are actively encouraging more vendors every day. We may not hit 1,000 but I’m optimistic that this number will only continue to grow as more vendors realize the benefits.”
I’ll add to this Google’s list of benefits for would-be Tag Vendors, which also doubles as a list of reasons to be using supported tags in GTM.
Google Tag Manager users will be able to add your tag easily.
Google Tag Manager users will be exposed to your tag and brand.
Your clients will be able to add or modify your tags on their site within minutes, not months.
3. Beginning in 2019, Tag Manager will begin holding its own conference, called the GTM Summit
Original prediction
Alex: “I’m still holding out hope for this one! We’ve seen Google Tag Manager play an increasing role in past Summits, and we’ve enjoyed the opportunity to give our feedback directly to the product team. We’ve seen Google Tag Manager become even more versatile and better for enterprises.
Plus, Google has also signaled its support of GTM by giving it a prominent role in the Google Marketing Next conference. There’s still a chance!”
I’ll throw in my two cents and say that I’ll re-offer my gift basket to the Google Tag Manager team if they can make this happen.
4. Google will hash non-branded organic keywords, and provide a branded/non-branded ratio inside Google Analytics
Original prediction
Alex: “Kinda?? We don’t have this exact feature (YET!) but now we can approximate it with the built-in Search Console reports.”
5. Google Analytics is merging with Webmaster Tools
Original prediction
Alex: “I was pretty close! While we haven’t seen Webmaster Tools (ahem, Search Console) disappear completely, many of the benefits that I described in the original post became available with the integration between the two tools.”
6. Sampling in Google Analytics reports is gone forever
Original prediction
Alex: “As we know, sampling is still present inside of the standard Google Analytics interface. While Google’s core technology has become even more amazing in the past four years, we’ve also seen Google Analytics adoption explode as well. One of the changes of the past four years is a more educated user base. Hopefully the Google Analytics users today have a better understanding of why and when sampling takes place, which can lead to more intelligent data collection and reporting.
Oh, and by the way, Google plans to demonstrate its quantum processor by the end of 2017. Fingers crossed.”
7. Data in standard reports is fresher than ever
Original prediction
Alex: “Data freshness has improved to the point where intraday reports are available sooner and for more customers. Google Analytics 360 customers have certainly seen the most dramatic gains in this category, with faster intraday data processing guaranteed by the Service Level Agreement. We also now have intra-day reports available in the Google BigQuery export from Google Analytics.
Insights generated within Google Analytics based on predicted data is not yet available, but I PREDICT it’s something we’ll see soon.”
(Jon groans.)
8. All AdWords reports will be available inside Google Analytics, and vice versa
Original prediction
Alex: “We’ve certainly seen these reports improve over the years. For a long time, advertisers reported in AdWords and analysts reported in Analytics, which meant we lacked a common language. Sharing between the two platforms has alleviated that (although there will probably always be confusion with clicks vs sessions). Google Analytics still misses a lot of important AdWords tools, most notably labels, which advertisers live and die with inside of AdWords.
We now get Google AdWords data in BigQuery, which we didn’t have even two years ago, so we’re working toward this dream. I applaud anytime Google teams can work across products to deliver better solutions for those of us on the ground using the tools!”
9. Cross-user tracking is now built in to Google Analytics
Original prediction
Alex: “I love this idea. While Google’s focus has been on cross-device analysis, like with the User ID Reports, perhaps the next great built-in Analytics report will focus on how users share content with one another!”
10. Google.com algorithmic changes now appear as automatic annotations inside Google Analytics
Original prediction
Alex: “This is a pipe dream… I’m still waiting on the Timeline Annotation API (cough, cough!)”
11. Chromealytics launches worldwide
Original prediction
Alex: “Hey, I’m in favor of anything that speeds up the web! And actually, Google now hosts jQuery and other common libraries in an effort to leverage caching across websites, so I wasn’t too far off!”
12. Bots are completely removed from Analytics reports
Original prediction
Alex: “We did it! We actually now have a checkbox that removes known bots and spiders. Anecdotally, I feel like Google has done a better of job at filtering out the worst bot offenders. Of course, we always recommend best practices around filters, etc.
In a similarly serious post posted on some April 1st a few years ago, I even helped to outline an ambitious plan to combat bots in Google Analytics.”
I’ll add that, due to that post’s popularity in the Google’s SERPs and the traffic numbers we were getting even 8 months later, I had to follow up Alex’s post with a more sensible guide here: Notes on Filtering Spam and Bots from Google Analytics
13. Google Driverless cars are now a built-in segment in Analytics reports
Original prediction
Alex: “I’m not sure why I ever thought a “massive increase in car-based internet usage and web browsing” was a good idea. Keep your eyes on the road!”
(Photo: Eric Risberg AP)
14. Views are being renamed “Profiles”
Original prediction
Alex: “I’m kind of used to them being Views now (*shivers*).”
Wrapping Up
Well there you have it. Thanks, Alex, for this trip down memory lane! We’ll be sure to check back in next year to see how close you actually came.
http://ift.tt/2x2JYeP
0 notes
lxryrestate28349 · 7 years
Text
Follow Up: Predictions from the Google Analytics Summit 2018
Follow Up: Predictions from the Google Analytics Summit 2018
It’s Google Analytics Summit week and we’re feeling the usual jitters and excitement! The Google Analytics Summit is an annual event where the Google Analytics team (among others) announce new products, release brand new features, and share their forward-looking vision for their products. These changes can range from small fixes to bold innovations that will literally change the way we do business.
As a Google Analytics Certified Partner, we get to send a few employees each year to get inspired by case studies, keynotes, and network with the smartest folks in the industry. We send them off with lists of questions and wish them luck, like kids with overflowing backpacks on their first days of school. We swap stories from years past, give food recommendations, and anxiously await the tweets and announcements throughout the week.
A Look Backwards
Google has been making announcements like this for years, though before they had their own Summit, they would announce at other summits – like eMetrics. To help put whatever gets announced this week into perspective, and as a reminder of how long we’ve been blogging about Google Analytics, take a look at some photos from 2007 and some announcements from back in 2008, which include GA staples like custom reports, segments, the API, as well as a new interface and integrations.
In 2012, we wrote about the official Google Analytics Summit and a host of new announcements, features that today we couldn’t imagine GA without – like Universal Analytics, Custom Dimensions, User IDs, Data-Driven Attribution and more!
Looking Towards the Future
For something a little more recent, I sat down with the Alex Moore, the Director of our Analytics & Insight department, to discuss some rather, uh, bold predictions he made four years ago, with his 2013 post: GA Summit 2018 – 14 Announcements from the Future.
In his seminal post, the bespectacled Google Glass enthusiast had just returned from the Google Analytics Summit (still held at Mountain View), filled with optimism and amazed by the whizzbang toys that Google was pursuing at the time. If nothing else, his light-hearted predictions can serve as a reminder of how fast technology changes. Oh, and perhaps that the internet never forgets.
You ready to do this, Alex?
Alex: “I guess… How’s this going to work?”
I’ll give you a prediction, you respond. Simple as that!
Alex: “Oh boy. Let’s do it.”
First up – 1. Google Glass 3D / Tag Manager Integration
Original prediction
Alex: “Off to a great start! I was an early fan boy of Google Glass and saw vast potential in the product. While we are seeing a resurgence in Google Glass popularity, this time as a tool for industrial and manufacturing applications, I doubt we’ll see a built-in GTM integration any time soon.”
I’ll let him off easy on this one, but I will include this fabulous picture from our About Us page.
2. Google Tag Manager introduces its 1,000th integrated 3rd-party tag
Original prediction
Alex: “We’re well on our way with this one! When’s the last time you’ve checked? Google Tag Manager currently supports almost 80 third-party tags, and are actively encouraging more vendors every day. We may not hit 1,000 but I’m optimistic that this number will only continue to grow as more vendors realize the benefits.”
I’ll add to this Google’s list of benefits for would-be Tag Vendors, which also doubles as a list of reasons to be using supported tags in GTM.
Google Tag Manager users will be able to add your tag easily.
Google Tag Manager users will be exposed to your tag and brand.
Your clients will be able to add or modify your tags on their site within minutes, not months.
3. Beginning in 2019, Tag Manager will begin holding its own conference, called the GTM Summit
Original prediction
Alex: “I’m still holding out hope for this one! We’ve seen Google Tag Manager play an increasing role in past Summits, and we’ve enjoyed the opportunity to give our feedback directly to the product team. We’ve seen Google Tag Manager become even more versatile and better for enterprises.
Plus, Google has also signaled its support of GTM by giving it a prominent role in the Google Marketing Next conference. There’s still a chance!”
I’ll throw in my two cents and say that I’ll re-offer my gift basket to the Google Tag Manager team if they can make this happen.
4. Google will hash non-branded organic keywords, and provide a branded/non-branded ratio inside Google Analytics
Original prediction
Alex: “Kinda?? We don’t have this exact feature (YET!) but now we can approximate it with the built-in Search Console reports.”
5. Google Analytics is merging with Webmaster Tools
Original prediction
Alex: “I was pretty close! While we haven’t seen Webmaster Tools (ahem, Search Console) disappear completely, many of the benefits that I described in the original post became available with the integration between the two tools.”
6. Sampling in Google Analytics reports is gone forever
Original prediction
Alex: “As we know, sampling is still present inside of the standard Google Analytics interface. While Google’s core technology has become even more amazing in the past four years, we’ve also seen Google Analytics adoption explode as well. One of the changes of the past four years is a more educated user base. Hopefully the Google Analytics users today have a better understanding of why and when sampling takes place, which can lead to more intelligent data collection and reporting.
Oh, and by the way, Google plans to demonstrate its quantum processor by the end of 2017. Fingers crossed.”
7. Data in standard reports is fresher than ever
Original prediction
Alex: “Data freshness has improved to the point where intraday reports are available sooner and for more customers. Google Analytics 360 customers have certainly seen the most dramatic gains in this category, with faster intraday data processing guaranteed by the Service Level Agreement. We also now have intra-day reports available in the Google BigQuery export from Google Analytics.
Insights generated within Google Analytics based on predicted data is not yet available, but I PREDICT it’s something we’ll see soon.”
(Jon groans.)
8. All AdWords reports will be available inside Google Analytics, and vice versa
Original prediction
Alex: “We’ve certainly seen these reports improve over the years. For a long time, advertisers reported in AdWords and analysts reported in Analytics, which meant we lacked a common language. Sharing between the two platforms has alleviated that (although there will probably always be confusion with clicks vs sessions). Google Analytics still misses a lot of important AdWords tools, most notably labels, which advertisers live and die with inside of AdWords.
We now get Google AdWords data in BigQuery, which we didn’t have even two years ago, so we’re working toward this dream. I applaud anytime Google teams can work across products to deliver better solutions for those of us on the ground using the tools!”
9. Cross-user tracking is now built in to Google Analytics
Original prediction
Alex: “I love this idea. While Google’s focus has been on cross-device analysis, like with the User ID Reports, perhaps the next great built-in Analytics report will focus on how users share content with one another!”
10. Google.com algorithmic changes now appear as automatic annotations inside Google Analytics
Original prediction
Alex: “This is a pipe dream… I’m still waiting on the Timeline Annotation API (cough, cough!)”
11. Chromealytics launches worldwide
Original prediction
Alex: “Hey, I’m in favor of anything that speeds up the web! And actually, Google now hosts jQuery and other common libraries in an effort to leverage caching across websites, so I wasn’t too far off!”
12. Bots are completely removed from Analytics reports
Original prediction
Alex: “We did it! We actually now have a checkbox that removes known bots and spiders. Anecdotally, I feel like Google has done a better of job at filtering out the worst bot offenders. Of course, we always recommend best practices around filters, etc.
In a similarly serious post posted on some April 1st a few years ago, I even helped to outline an ambitious plan to combat bots in Google Analytics.”
I’ll add that, due to that post’s popularity in the Google’s SERPs and the traffic numbers we were getting even 8 months later, I had to follow up Alex’s post with a more sensible guide here: Notes on Filtering Spam and Bots from Google Analytics
13. Google Driverless cars are now a built-in segment in Analytics reports
Original prediction
Alex: “I’m not sure why I ever thought a “massive increase in car-based internet usage and web browsing” was a good idea. Keep your eyes on the road!”
(Photo: Eric Risberg AP)
14. Views are being renamed “Profiles”
Original prediction
Alex: “I’m kind of used to them being Views now (*shivers*).”
Wrapping Up
Well there you have it. Thanks, Alex, for this trip down memory lane! We’ll be sure to check back in next year to see how close you actually came.
http://ift.tt/2x2JYeP
0 notes
bathrem22032 · 7 years
Text
Follow Up: Predictions from the Google Analytics Summit 2018
Follow Up: Predictions from the Google Analytics Summit 2018
It’s Google Analytics Summit week and we’re feeling the usual jitters and excitement! The Google Analytics Summit is an annual event where the Google Analytics team (among others) announce new products, release brand new features, and share their forward-looking vision for their products. These changes can range from small fixes to bold innovations that will literally change the way we do business.
As a Google Analytics Certified Partner, we get to send a few employees each year to get inspired by case studies, keynotes, and network with the smartest folks in the industry. We send them off with lists of questions and wish them luck, like kids with overflowing backpacks on their first days of school. We swap stories from years past, give food recommendations, and anxiously await the tweets and announcements throughout the week.
A Look Backwards
Google has been making announcements like this for years, though before they had their own Summit, they would announce at other summits – like eMetrics. To help put whatever gets announced this week into perspective, and as a reminder of how long we’ve been blogging about Google Analytics, take a look at some photos from 2007 and some announcements from back in 2008, which include GA staples like custom reports, segments, the API, as well as a new interface and integrations.
In 2012, we wrote about the official Google Analytics Summit and a host of new announcements, features that today we couldn’t imagine GA without – like Universal Analytics, Custom Dimensions, User IDs, Data-Driven Attribution and more!
Looking Towards the Future
For something a little more recent, I sat down with the Alex Moore, the Director of our Analytics & Insight department, to discuss some rather, uh, bold predictions he made four years ago, with his 2013 post: GA Summit 2018 – 14 Announcements from the Future.
In his seminal post, the bespectacled Google Glass enthusiast had just returned from the Google Analytics Summit (still held at Mountain View), filled with optimism and amazed by the whizzbang toys that Google was pursuing at the time. If nothing else, his light-hearted predictions can serve as a reminder of how fast technology changes. Oh, and perhaps that the internet never forgets.
You ready to do this, Alex?
Alex: “I guess… How’s this going to work?”
I’ll give you a prediction, you respond. Simple as that!
Alex: “Oh boy. Let’s do it.”
First up – 1. Google Glass 3D / Tag Manager Integration
Original prediction
Alex: “Off to a great start! I was an early fan boy of Google Glass and saw vast potential in the product. While we are seeing a resurgence in Google Glass popularity, this time as a tool for industrial and manufacturing applications, I doubt we’ll see a built-in GTM integration any time soon.”
I’ll let him off easy on this one, but I will include this fabulous picture from our About Us page.
2. Google Tag Manager introduces its 1,000th integrated 3rd-party tag
Original prediction
Alex: “We’re well on our way with this one! When’s the last time you’ve checked? Google Tag Manager currently supports almost 80 third-party tags, and are actively encouraging more vendors every day. We may not hit 1,000 but I’m optimistic that this number will only continue to grow as more vendors realize the benefits.”
I’ll add to this Google’s list of benefits for would-be Tag Vendors, which also doubles as a list of reasons to be using supported tags in GTM.
Google Tag Manager users will be able to add your tag easily.
Google Tag Manager users will be exposed to your tag and brand.
Your clients will be able to add or modify your tags on their site within minutes, not months.
3. Beginning in 2019, Tag Manager will begin holding its own conference, called the GTM Summit
Original prediction
Alex: “I’m still holding out hope for this one! We’ve seen Google Tag Manager play an increasing role in past Summits, and we’ve enjoyed the opportunity to give our feedback directly to the product team. We’ve seen Google Tag Manager become even more versatile and better for enterprises.
Plus, Google has also signaled its support of GTM by giving it a prominent role in the Google Marketing Next conference. There’s still a chance!”
I’ll throw in my two cents and say that I’ll re-offer my gift basket to the Google Tag Manager team if they can make this happen.
4. Google will hash non-branded organic keywords, and provide a branded/non-branded ratio inside Google Analytics
Original prediction
Alex: “Kinda?? We don’t have this exact feature (YET!) but now we can approximate it with the built-in Search Console reports.”
5. Google Analytics is merging with Webmaster Tools
Original prediction
Alex: “I was pretty close! While we haven’t seen Webmaster Tools (ahem, Search Console) disappear completely, many of the benefits that I described in the original post became available with the integration between the two tools.”
6. Sampling in Google Analytics reports is gone forever
Original prediction
Alex: “As we know, sampling is still present inside of the standard Google Analytics interface. While Google’s core technology has become even more amazing in the past four years, we’ve also seen Google Analytics adoption explode as well. One of the changes of the past four years is a more educated user base. Hopefully the Google Analytics users today have a better understanding of why and when sampling takes place, which can lead to more intelligent data collection and reporting.
Oh, and by the way, Google plans to demonstrate its quantum processor by the end of 2017. Fingers crossed.”
7. Data in standard reports is fresher than ever
Original prediction
Alex: “Data freshness has improved to the point where intraday reports are available sooner and for more customers. Google Analytics 360 customers have certainly seen the most dramatic gains in this category, with faster intraday data processing guaranteed by the Service Level Agreement. We also now have intra-day reports available in the Google BigQuery export from Google Analytics.
Insights generated within Google Analytics based on predicted data is not yet available, but I PREDICT it’s something we’ll see soon.”
(Jon groans.)
8. All AdWords reports will be available inside Google Analytics, and vice versa
Original prediction
Alex: “We’ve certainly seen these reports improve over the years. For a long time, advertisers reported in AdWords and analysts reported in Analytics, which meant we lacked a common language. Sharing between the two platforms has alleviated that (although there will probably always be confusion with clicks vs sessions). Google Analytics still misses a lot of important AdWords tools, most notably labels, which advertisers live and die with inside of AdWords.
We now get Google AdWords data in BigQuery, which we didn’t have even two years ago, so we’re working toward this dream. I applaud anytime Google teams can work across products to deliver better solutions for those of us on the ground using the tools!”
9. Cross-user tracking is now built in to Google Analytics
Original prediction
Alex: “I love this idea. While Google’s focus has been on cross-device analysis, like with the User ID Reports, perhaps the next great built-in Analytics report will focus on how users share content with one another!”
10. Google.com algorithmic changes now appear as automatic annotations inside Google Analytics
Original prediction
Alex: “This is a pipe dream… I’m still waiting on the Timeline Annotation API (cough, cough!)”
11. Chromealytics launches worldwide
Original prediction
Alex: “Hey, I’m in favor of anything that speeds up the web! And actually, Google now hosts jQuery and other common libraries in an effort to leverage caching across websites, so I wasn’t too far off!”
12. Bots are completely removed from Analytics reports
Original prediction
Alex: “We did it! We actually now have a checkbox that removes known bots and spiders. Anecdotally, I feel like Google has done a better of job at filtering out the worst bot offenders. Of course, we always recommend best practices around filters, etc.
In a similarly serious post posted on some April 1st a few years ago, I even helped to outline an ambitious plan to combat bots in Google Analytics.”
I’ll add that, due to that post’s popularity in the Google’s SERPs and the traffic numbers we were getting even 8 months later, I had to follow up Alex’s post with a more sensible guide here: Notes on Filtering Spam and Bots from Google Analytics
13. Google Driverless cars are now a built-in segment in Analytics reports
Original prediction
Alex: “I’m not sure why I ever thought a “massive increase in car-based internet usage and web browsing” was a good idea. Keep your eyes on the road!”
(Photo: Eric Risberg AP)
14. Views are being renamed “Profiles”
Original prediction
Alex: “I’m kind of used to them being Views now (*shivers*).”
Wrapping Up
Well there you have it. Thanks, Alex, for this trip down memory lane! We’ll be sure to check back in next year to see how close you actually came.
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