#it reminds me a bit of what nmixx is doing actually. so i guess there's two groups to keep an eye on about that

[sanstropfremir]

as newjeans wraps up promotions, i would rly love to hear ur thoughts on their debut! im kind of iffy on some of the styling and songs bc of the members ages but i think that overall they were rly successful at establishing a distinct identity for themselves within the industry

broadly i agree! the totality of the marketing/graphic design/styling/production design are all very aesthetically uniform and by going for the more clunky end of the y2k spectrum (for the graphic design at least), it really visually set their promo apart, which does give you an edge in the current industry. personally their run up to debut was more successful than their actual debut, if that makes sense. the elements i liked the most were the website and the hype boy introduction mvs, but i find their music to be earwormy in a mildly annoying way and their concept is just not for me (like literally, it's marketed at teens and i'm a decade older than all of them), so the actual debut didn't make as much of an impact on me. i was initially a bit skeptical of their totally blind debut strategy it absolutely payed out with the hype boy mvs, which are such a good use of multiple narratives and also using the functions of the platform they are on. i'm pretty sure they're all public access now, but right when they dropped, only one of them was publically listed, so you HAD use the title cards at the end to direct you to the other three mvs, which were all unlisted. i've never seen a kpop company do that before, that's some straight arg level shit, which i am a BIG fan of.

i too am iffy about some things because of the members' ages (i like the choreo in abstract but not for 15yros, the styling the same, and what the fuck is up with cookie, jesus christ), but overall it was a pretty solid debut that established them an identity right away. i'll be interested to see how they follow it up with the first cb.

#newjeans w #kpop questions #like i've said before #i'm not against child performers or media for teens or teens in teen media. but in this particular industry? #that's known for being exploitative and for having endemic predatory fans? #i'm not totally sure those are compatible at the moment #not a choice i would have made #i'm still hopeful that they do have protection behind the scenes but that's not always enough #answers #text #i dont really have a read on any of them as performers bc theyre all so young and not really there yet imo #so it will be interesting to see how they negotiate having a strong visual identity that isn't truly supported by the members #bc that's kind of the opposite of how most other groups go about establishing a group identity #how the cbs are handled will tell me more about that #but i'm very curious to how it plays out #it reminds me a bit of what nmixx is doing actually. so i guess there's two groups to keep an eye on about that

[briankang]

what is div1?

so!! jype works in "divisions" that all run separate from each other!

div 1 - 2pm & stray kids

div 2 - itzy (and formerly got7) (cursed div lmao, they're known for being super tight ship in a bad way w/ itzy and generally just. doing fuck all w/ their groups)

div 3 - jyp (the man) and twice

there's also two "sub labels" that work under jyp, they don't work that much differently tbh but technically do different things

studio j - day6 & xdinary heroes

squ4d - nmixx

i'm assuming a2k (the american group coming soon through the reality show they're doing rn) will run a bit differently sort of like how nizi u (and the new nizi group coming) & boy story (their japanese girlgroup and chinese boygroup) are, but they're technically not run out of any of the base divisions in korea

i actually usually don't usually complain too much about div1 outisde of a few incidents, but this is.......really fucking annoying to me, and i'm guessing has a lot to do with the incident a few months back when he complained about some rude juniors at mubank paris vaguely and ive fans took it personally and assumed it was about their girls and he had to make an instagram notes app apology LMFAO. i assume they probably thought it was safer to pull the plug, which is....stupid? stays really looked forward to chans room so much

it vaguely reminds me of (and i know people dont like him anymore but lol) when studio j told jae he couldn't stream on twitch anymore bc of a little comment he made (a joke he made to someone about sugar daddies lmfao), they actually DID come back around after a while, so maybe there's Hope for the future chan's room will return to us

#sorry for being jype expert its what im here for ig #asks #anonymous