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westpacpkg · 4 years

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Why You Should Incorporate Print in Your Custom Chipboard Boxes

The human consumption of products, any product, is increasing at a staggering speed. While people used to get most things done by themselves before, they majorly rely on pre-made things now. For example, frozen pizzas, ready-made pizza dough, whipped cream and such. With a busy lifestyle, it can be fairly hard to labour away in the kitchen or any other area for that matter where one can get the job done quickly with pre-made items like explained above.

With countless products, retailers and manufacturers in the mix, the process of choosing a product can be fairly hard for consumers. If you are a retailer then custom chipboard boxes with print can help your product stand apart. Apart from distinguishing, there is a myriad of other benefits that come with print.

1. Personalisation

The biggest benefit that comes with adding the print to your boxes is customisation. In a sea of same products, personalised print can help your packaging be distinguishable. Having your logo and company name printed on the box will make it easier for customers to tell your products apart. Likewise, you can also have relevant and important information printed. For example, if you retail medicine, by law it is required that you mention the ingredients and other information on the packaging.

Also, print is not only limited to the conveying of information and can be used to add to the beauty of your boxes.

2. Branding

Creating brand awareness among the masses is one of the most important aspects of running a successful retail business. The more people know about your brand, the more sales your product will make. Therefore, creating brand awareness is imperative. If you have a loyal customer base because of your branding, it is fairly safe to introduce new products. With an already established brand credibility, you will not have to set out a huge chunk of budget for marketing.

3. Marketing

If you are a new brand on the block, marketing your product is one of the first steps that you need to take in order for it to be a success retail-wise. What better way to market your brand than going with custom chipboard boxes in wholesale with print? You cannot only create brand awareness with this but also publish attractive visuals to have prospective customers check your product out. You can use the print to build a relationship with your customers i.e. publishing ongoing promotions, offering season’s greetings, going with a specific seasonal aesthetic et al. In the modern world only having a good product is not enough. With cut-throat competition, extra steps need to be taken to help your product get noticed.

4. Aesthetics

Another major benefit that you open your doors to by opting for custom boxes with print is added aesthetics. While minimalism and nude packaging is all the rage nowadays, you can add class and elegance by opting for printed packaging too. Depending on your product, you can either get vibrant inks incorporated or go with soft pastels and matte finishing.

Reiterating the point above, given the number of retailers and manufacturers in the market, your display and presentation is the most powerful tool to get quickly noticed.

From the pointers given above, we hope we to have shown you how important wholesale custom boxes in print are. They are not only budget-friendly when bought in bulk but provide much-needed consistency to your brand.

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vsplusonline · 4 years

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Something old, something recycled: Learnings from New York’s Annual Fashion Sustainability Summit

New Post has been published on https://apzweb.com/something-old-something-recycled-learnings-from-new-yorks-annual-fashion-sustainability-summit/

Something old, something recycled: Learnings from New York’s Annual Fashion Sustainability Summit

Did you know that by 2030, the global fashion industry is likely to consume about 118 billion cubic metres of water? That’s enough to fill 48 million Olympic-size swimming pools, according to Pulse of Fashion’s 2017 report. Movements supporting sustainable apparel manufacturing and circular economies are now gaining traction, and the recently-concluded Annual Fashion Sustainability Summit in New York (on January 31) is a case in point. Organised by New York-based non-profit Slow Factory Foundation, in partnership with the United Nations, the fifth edition brought together notable climate advocates such as actor Yara Shahidi of Black-ish fame, Bonnie Wright from the Harry Potter series, designer-turned-entrepreneur Waris Ahluwalia, and designer Tina Knowles (mother of Beyoncé), among others. They not only highlighted how the rise of the resale market is a hot topic in the fashion industry, but also looked at experts’ solutions on reversing the damage fashion has caused the planet. Ten percent of our carbon emissions, to be precise. Panelists at the event included scientists, biologists and technology experts who candidly fielded questions from 400 climate enthusiasts about such pressing issues. Here are five learnings from the Summit:

Meet Mylo

Since its entry in 1941, polyester arguably continues to reign in the fashion industry. No innovative textile has been crafted to take over its popularity or reverse the ecological damage, for that matter. At the Summit, San Francisco-based Bolt Threads — which also creates fabrics for Stella McCartney — proposed Mylo as the breakthrough material that is 100% bio-degradable. “It is made from mycelium, which is the root structure of mushrooms, with fine, thread-like cells. This revolutionary material isn’t animal-based or petroleum-based, but it can be used in the same way as leather [traditional and synthetic],” says founder Dan Widmaier, who previously launched microsilk, made from spider silk protein.

Not just textiles

About 300 million pairs of shoes end up in landfills every year. Committed to tackle the issue is French sneaker brand Veja. “When we started in 2004, our goal was to deconstruct the production of the sneaker,” says co-founder Sebastian Kopp, who launched its limited-edition collection last month (in New Delhi) in collaboration with Anand Ahuja’s multi-brand store, Veg-Non-Veg. “We didn’t know a lot about making sneakers then and we chose to go to Brazil and ask questions. The first was, ‘What is canvas?’ It is cotton, a plant that uses almost 2% of the world’s agricultural land.” For Kopp, who also makes sneakers out of fish leather, opting for organic, fairtrade cotton from farmer associations in Brazil and Peru was not an ecological act. “It was normal to try to do something better.”

Embrace circularity

Like most industries, the take-make-waste model or the linear economy is also prevalent in fashion. According to the Ellen McArthur Foundation, which champions circular economy, only 1% of all textiles get recycled every year. Speaking about how adidas is trying to change consumer behaviour, Ayesha Martin, director of Global Purpose at adidas, says, “The test run for the FutureCraft.Loop shoes, made from a form of thermoplastic polyurethane, involved consumers returning used products for recycling. Some didn’t, so we have to work towards shifting mindsets,” she says. To be launched commercially next year, buyers will keep getting a ‘new’ pair if they return the old. By 2024, the sportswear brand is committed to using only eco-friendly elements in their products.

Voices from the Summit

Bonnie Wright, actor and advocate: “I love my socks from [Washington-based] Arvin Goods because they use only recycled cotton and next to no water in their production process. Whereas an average pair of socks uses about 50 gallons of water.”

Yara Shahidi, actor and advocate: “Whether it is social justice or racial equity, they are starting points to realise how much more there is to be passionate about. I am intentional about whom I choose to collaborate with. What I love about adidas is that it is one of the only teams where we haven’t had to ask about their plans to be part of the climate conversation.”

Waris Ahluwalia, designer and actor: “If we are not balanced as individuals, then how is the planet going to be balanced? It was one of the reasons why we started House of Waris Botanicals — looking at plants, starting from the source, trying to get ourselves balanced before we can have an impact on the planet.”

Quit wish-cycling

Wish-cycling (when your expectation of recycling a material exceeds the ability of the recycling facility) can start with good intentions but you might be doing more harm than good. “Any sort of paper that has a foil attached to it [like coffee cups] are not recyclable. If you want to recycle a food container, you have to clean it,” says Jay Kaplan, Environmental Manager, at New York-based environmental solutions company, Waste Management. “It rings true especially when most of us are guilty of throwing our stained pizza boxes in the recycling bin thinking it would magically turn into another pizza box.”

Conscious washing

Turns out, your washing machine is where most of the microfibres in the ocean come from. “The tiny particles made of polyester, rayon or other synthetic textiles do not get filtered in the machines, which has led to the textile industry contributing to about 35% of microplastic pollution,” says scientist Marco Tedesco. What happens next? The plastic debris flows into our water stream, and then the ocean, to finally end up in our food chain. While doing less laundry can lessen the number of microfibres flowing out, US-based MojaWorks’ microfiber filters and laundry balls (that catch the lint) are other solutions. ₹4,061 onwards on amazon.in

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artificialqueens · 7 years

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tinder's a shit show (trixya) (1/?) - ornacia

(A/N: hey all. this little thing is the product of exam stress, boredom, and my inevitable relapse into full-on rpdr fanfiction addiction. i’ve never written anything for this fandom before so apologies if it’s not the best. i might continue it if the response is good but if not, it was a lot of fun either way!)

“Galentines Day,” Trixie repeated incredulously. She’d been sitting in the library for almost three hours and had relocated six times either out of boredom or because someone nearby was giving her evil-eyes for taking up desk-space she didn’t actually need. As of now she’d found herself a table at the back of the cafe with a patchy signal and a couple of suspicious looking stains on the seat.

“Yeah, it’s from that one episode of Parks and Recreation.”

Trixie raised an eyebrow, taking a long sip of strawberry milkshake.

“Remember? It’s the one where –”

“I remember,” she said, pushing her drink aside and adjusting the screen of her laptop in the hopes of seeing her friend a little better. “Are you gonna make me a mosaic out of crushed up bottles of my favourite diet soda?”

“No.”

“Am I getting a personalised 5,000 word essay on why I’m the most awesome friend you’ve ever had? A needlepoint cushion with my face on it?”

Kim fixed her with a look, and after a beat of silence Trixie gave in and pushed her milkshake to the side of the screen. “Okay, okay. What are we doing?”

“Having a sleepover. You, me, Naomi, and Max. They’re staying the night and we’re watching 10 Things I Hate About You and ordering a take-out.”

Trixie raised a brow. “Eating your feelings isn’t supposed to be a group activity.”

“But it can be,” Kim argued. “So are you in? You know, you kind of have to say ‘yes’ unless you want to lock yourself in your room all night while we throw the Galentine’s day party without you.”

“Will there be wine?”

Kim smiled triumphantly at the camera, holding up one finger and clumsily shuffling upwards and backwards out of her seat. She disappeared for all of thirty seconds before reappearing in the frame with several bottles clutched against her chest, none of which looked particularly stable. “Lots,” she confirmed, lifting her arms a little so as to give a better view.

“You got me,” Trixie said, shaking her head and grinning at her roommate. “Now go put those back before you cause an accident.”

—

She was two glasses deep into the bottle of Grenache Rosé when someone said the word ‘Tinder’. Her ass was numb from having been forcefully relocated to the arm of the couch by unanimous vote and her attention was only half on the T.V, the other half being reserved for the last few slices of pepperoni pizza.

“Yeah,” Naomi said, legs splayed out across the other girls’ laps and a wine glass dangling between her fingers. “I know someone who met their boyfriend on Tinder. Like, an actual boyfriend – not some guy who takes you to the cinema one time and tries to bundle you into the backseat of his jeep. ”

Max, ever the sensible one, considered this information with a small frown creasing her brow. “Really? Isn’t that a little… you know, dangerous?”

“Not if you meet them somewhere public,” Trixie pointed out sliding down from her perch and onto the floor that she could crawl towards the pizza boxes and re-load her plate.

“Second wind already?”

“Fuck you,” she said, jabbing a mozzarella stick in the offender’s direction and licking the salt from her fingertips. “It’s been at least twenty minutes.”

“Sure,” Kim snorted. “Seriously though, what’s the guy like?”

“Not that weird. She could do better, but like if she’s happy I’m not going to say anything.”

“Does he have Instagram?”

“I didn’t ask.”

“Everyone has Instagram,” Trixie said. “It’s like Facebook. If you don’t have Instagram you’re probably not a real person.”

“Unless you’re forty years old, in which case you’ve probably got better things to do.”

“Yeah, right. Like bake a tuna casserole for the neighbours and spam inspirational minion memes on your fourteen-year-old daughter’s Facebook page.”

“Don’t come for my mother, Miss Mattel. You don’t know her like that.”

Trixie laughed and threw a ball of kitchen towel at the other girl’s face before scooting backwards to sit on the floor between the other girls legs. Max, to her credit, caught the hint immediately and picked a couple of blonde curls to start playing with.

“Why don’t you get it, Trixie?”

“Get what?” She half-turned her head to look up at Kim and Naomi on the sofa behind her.

“Tinder,” Naomi said, holding up her hands in mock-surrender in response to the flash of indignation that flashed across the blonde’s face. “Woah, hey, that wasn’t supposed to be shady. I just thought maybe you could do with getting some.”

“You are always complaining about how long it’s been since you got laid.” Kim chimed in.

As true as that was, her complaining was more for show than anything else. Trixie hadn’t ever been much of a dater, and the one time she’d been fingered at a house party in the eleventh grade was hardly memorable.

“You just said Tinder was full of creeps.”

“No,” Naomi said slowly. “Max said Tinder was full of creeps. Come on, it’ll be fun. We can toot or boot your potential hook-ups. It’s not like you’re actually gonna meet any of them in person.”

“Ooh,” Kim clapped her hands together lightly. “Sounds interesting.”

Trixie grimaced, shaking her head and pushing her phone protectively beneath her knees. “No, no way,” she said. “What if I run into someone from college or a neighbour or something?”

“Your neighbour is rather attractive,” Max mused, looking a little taken aback when three curious sets of eyes swivelled her way. “What? I’m allowed to find someone visually appealing. I don’t mean anything inappropriate by it.”

“Calm down, Maria,” Trixie snorted. “Nobody thinks you’re that kind of girl.”

“Nobody thinks you’re that kind of girl either.”

“So why am I being made to download it? Why not Max?”

“Because Max would never actually do it, and you’ve had way more to drink.”

Trixie made an affronted noise, placing her hand on her chest and and opening her mouth in a caricature of shock. For all her theatrics, she knew they weren’t wrong. All it took was ten more minutes of relentless pestering before she threw her hands in the air and gave into the pressure. It wasn’t as though she’d ever use it or talk to any of her potential matches. Besides that, a little ego boost never hurt anybody.

“Use that picture,” Naomi said, reaching forward to tap a perfectly manicured nail against the screen. “You’re giving beach-babe Barbie realness.”

“That’s so not a thing,” Trixie said, smacking her hand away. “And I can’t put that up, I’m in a Bikini!”

“What’s your point?”

She rolled her eyes, looking over her profile one last time before hitting ‘done’. It wasn’t as though she was trying to impress anybody. If a scantily clad photo with a margarita in her hand was what it took to keep her friends entertained then what was the harm?

“Set your preferences to ‘both’.”

“What? Why?” Trixie frowned.

“Because I want to see if the girls on Tinder are as weird as the guys,” Kim shrugged.

Apparently the answer was yes. There were a few cute guys here and there and a couple of girls that Trixie couldn’t help but linger on before passing, but the majority of people were pretty unsettling. There was a guy named Daryl with one too many innuendos in his bio and a selection of identical photos all taken from the exact same angle on his laptop. Then there was Jesus, Jesus in a nappy, and Jesus who’d dragged a random baby goat into his profile picture for the sake of looking ‘sensitive’.

“This guy just made a power-point on the pros and cons of swiping right,” she said, raising her eyebrows and turning the phone screen so everyone could see it better.

“Next.”

“I like her makeup,” Kim said, leaning in closer to examine the next potential match. “And her shoes are cute too.”

“Toot.”

They carried on like that well into the evening. When eventually it did get old, they resorted to watching an episode of Toddlers and Tiaras before calling it a night.

It wasn’t until the other girls had gone to bed and Trixie found herself sitting up alone on twitter that she opened it up again out of curiosity. The first profile didn’t disappoint. In fact, she found herself squinting to try and figure out exactly what it was she was looking at.

The girl in the photo was blonde and rail-thin with hollow cheeks that struck an odd contrast against the brightness of her eyes. There was a spot of red lipstick in her teeth and a slightly flushed and breathless look about her and, strangest of all, she was wearing a dress printed with screen-caps of Amanda Bynes in ‘What a Girl Wants’.

“What the…” she shifted her gaze to the bio section and snorted with laughter.

‘I’m the closeted High School make-out session that’s still got you sweating when grandma comes to visit, Katya.’

Curiosity piqued, Trixie flicked her way through the remaining photos. There was one of her hanging upside down from a goal-post with her underwear on full display and another of her photobombing a cute, ginger girl’s mirror selfie. She was grinning like an idiot in both of them and against all odds, Trixie found herself gravitating towards the green heart.

‘We probably won’t even match,’ she told herself, continuing on through the profiles out of sheer boredom. ‘And even if we did, it’s not like I’m not into girls.’

There had only been one openly gay student at her High School in Milwaukee. It wasn’t something anyone ever talked about, but she’d spied him getting roughed up behind that school canteen a couple of times and that was more than enough evidence for her to deduce that it wasn’t something you went around telling people.

And maybe it was naive of her. She that it was different in places like California where people were open to new ideas and methods of self-expression, but she’d gotten more than enough flack for her sense of style over the years. Since moving away from home, Trixie had been able to start presenting herself the way she’d always wanted to; big hair, pink clothes, and a lot of makeup. That was enough. She didn’t need to embark on some journey of self-exploration or live out the ‘everyone experiments in college’ fantasy.

She didn’t.

Her train of thought was interrupted when a notification cropped up in the corner of her screen. Her heart stuttered a little in her chest a moment, but it wasn’t anywhere near as exciting as she’d first hoped. It was a message from some guy they’d swiped right on a couple of hours earlier - not that she was disappointed or hoping for anything else.

She didn’t bother reading it before locking her phone and struggling up off the sofa to grab herself a glass of water and follow the other girls to bed.

—

(04.33AM) i hear you’re looking for a stud. well, I got the STD and all I need is u ;))

Trixie blinked, reaching to rub the sleep from her eyes with her free hand. She could hear chatter from the kitchen, a sure sign that everyone else had been awake for a little while already, and the smell of pancakes was just starting to waft in through her bedroom door.

“Who the hell,” she murmured, keying in her passcode and scrolling through her apps until she found the little fire icon.

Of course.

The message was from Katya. A second glance at her profile confirmed that she was every bit as gorgeous as Trixie remembered and just weird enough for the pick-up to be funny instead of creepy or uncomfortable.

(10.53AM) No offence but that really isn’t how to sell yourself.

(10.54AM) Also why were you still awake at 4AM?

It wasn’t as though she was committing to anything by writing back. At least, that was what she told herself. If Katya turned out to be some sort of insatiable horn-dog or a sixty-five year old man with a thirst for women way outside the socially acceptable dating pool, she could always delete the app or block her.

The thought had only just crossed her mind when her bedroom door flew open to reveal a fresh-faced Kim sporting frilly, turquoise apron and some sushi-print pyjamas. “We’re making pancakes,” She announced. “Nutella and strawberries or peanut butter and banana?”

“Nutella and strawberries. Do we have any whipped cream?”

“Yeah.”

“That too.” Trixie said, flinching when her phone buzzed in her hand. It was from Tinder. She’d been a little on the fence about whether she’d be receiving a response at all, let alone so quickly. What kind of person stayed up till just before dawn and managed to resurrect before lunch-time?

“Who’s that?”

“Huh? Oh, nothing. No-one,” Trixie put her phone in her lap and played it off with a shrug. “I’ll be through in five, can you keep a couple warm for me?”

“Sure.”

She waited until Kim had left the room before re-launching the app to see what Katya had sent her. Vaguely, she wondered if Tinder notified the other person when she’d read their messages. That was something to figure out later.

(10.55AM) no, totally - the best way to sell yourself is to up the quality and put down the price :D

(10.55AM) Sounds like you’re talking from experience.

(10.55AM) i’m a wealth of wordly experience, mother.

(10.55AM) Mother?

(10.56AM) wrong number. it’s the russian supermodel you swiped right on last night ;DD

She rolled her eyes.

(10.56AM) Doesn’t ring a bell.

(10.56AM) :((

(10.56AM) how about a crazy flashing her granny-panties in the playpark?

(10.56AM) So this is my mother.

(10.56AM) ha ha

(10.57AM) for real though, you’re super cute!

(10.57AM) Thanks, you have a really pretty smile.

(10.57AM) twenty-one years of refined sugar and legal highs and i’ve never had a cavity

(10.57AM) Get out, I had braces for two and a half years!

(10.57AM) and didn’t put one of those pictures on your profile???

(10.57AM) I literally looked like Sharon Spitz.

(10.57AM) braceface!

(10.58AM) You got that reference?

(10.58AM) no, i googled it.

(10.58AM) why did the deer need braces?

(10.58AM) Oh no…

(10.58AM) he had buck teeth!

(10.58AM) That was awful.

(10.59AM) wanna hear another one?

(10.59AM) Hold on, let me… brace myself.

(10.59AM) ahhh!!!

(10.59AM) marry me. right here, right now

Trixie was fully aware of the fact that she was smiling like an idiot. She couldn’t help it. For someone she’d been speaking to for a little over five minutes, Katya was ridiculously charming and super easy to talk to.

(10.59AM) I usually don’t accept marriage proposals until after the second date.

(11.00AM) two dates for marriage?? who do you think u are

(11.00AM) A lady of class and sophistication.

(11.00AM) no way, me too

(11.00AM) I can tell.

(11.00AM) it’s an energy

(11.00AM) Oh, totally.

(11.00AM) cosmic, almost

(11.00AM) Cosmic?

(11.01AM) absolutely. the stars have aligned to tell you i’m one high-end, high-class piece

(11.01AM) That wasn’t what I was getting.

(11.01AM) you need to open your mind

(11.01AM) listen with your heart

(11.01AM) Paint with all the colours of the wind?

(11.01AM) yes!! thank you, pocahontas

“Trixie!”

"Coming! I’m coming,” she called, peeling the duvet covers off herself and feeling around the floor for her slippers.

(11.02AM) I gotta go, breakfast is ready.

(11.02AM) aw :((

(11.02AM) ttyl?

(11.02AM) Sure.

(11.02AM) :D

Trixie huffed out a laugh, glancing at Katya’s smiling profile picture one last time before setting her phone face-down on the bed-side table and shuffling on through to the kitchen. Kim, Naomi and Max were all gathered around the counter in various states of wakefulness. Naomi looked as though she’d slept in her mascara, no surprise there, while Max had was sitting with a cup of tea clutched in both hands. All three of them turned when she entered.

“Someone looks cheerful,” Max commented, raising a brow. “What’s that about?”

"Oh, nothing.” Trixie said idly, swiping a plate from her cupboard and stacking it high with a smile still lingering on her lips. ”Nothing at all.”

#trixya #lesbian au #college au #tw internalized homophobia #fluff #rpdr fanfiction #ornacia2 #tinders a shit show

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vsplusonline · 4 years

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Hotel Savera is adapting itself to the new normal by launching take away combo for Ramzan

New Post has been published on https://apzweb.com/hotel-savera-is-adapting-itself-to-the-new-normal-by-launching-take-away-combo-for-ramzan/

Hotel Savera is adapting itself to the new normal by launching take away combo for Ramzan

Chennai’s Savera Hotel has been busy despite the lockdown. With guests, both Indians and foreign nationals stuck, the hotel has been functioning through the past couple of months albeit with completely reworked systems. Nina Reddy, joint managing director of the hotel, says that when Janata Curfew was announced on March 22, she asked 120 of her staff to move into the hotel while the rest (over 700, including all women) were instructed to stay home.

“We transformed our conference halls into dormitories. Next, we moved the guests staying in ten different rooms to one floor and switched off the AC and heater on all the other floors,” says Nina. Since they had a fully functioning kitchen, they began to cook lunch for policemen on duty everyday. Nina adds, “I got in touch with Friends of Police, and they said they needed 1,000 packed vegetarian meals every day. While our chefs prepared the meals, staff from different departments got together and packed the food, which was picked up by the police department every day.”

The hotel’s popular cafe, Brew Room, is now operating from the Freeze Zone ice cream parlour premises on TTK Road, Alwarpet, while the parlour has moved to Radhakrishanan Salai nearby. Brew Room is focussing on breads, pizza base, muffins, and cookies for now.

“We are doing whatever we can to salvage the situation,” says Nina, adding that for the first time ever Savera has also launched a takeaway service.

“For Ramzan, we are offering mutton and chicken as well as vegetable biryani as takeaway. We offer Ambur style biryani (mutton and chicken) made with basmati instead of seeraga samba, hand pounded red chilli and charcoal dum. It is packed in a steel box for Ramzan, and the combo has three kilo of mutton/chicken biryani, six boiled eggs, 12 pieces of fried chicken, 12 pieces of gulab jamoon along with curd raitha and brinjal gravy,” says Chef Jesu executive chef at Savera.

With fewer people in the hotel now, the campus is quiet enough to allow the staff to play cricket in the car park. So, if you’re lucky, in the absence of IPL, you may still be able to catch a match when you go to the hotel to pick up your biryani.

Takeaway Biryani Box mutton is priced at ₹2,950, chicken ₹1995. Vegetable biryani is availabe as single portion. Order six hours in advance. Call 9841315563. For Brew Room take away, call 9710947347

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vsplusonline · 4 years

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The pizza guy

New Post has been published on https://apzweb.com/the-pizza-guy/

The pizza guy

Back in the late Nineties, an Italian named Ciro Cattaneo moved from romantic Rome to a rather muggy and laid back Chennai. “I wanted to live in real India,” says Ciro, who has since then made this city home. His requirements were: a place that is cosmopolitan, not touristy, and had the sea. And Chennai just fit in beautifully.

In 1998, he became the reason for many to drive all the way to Thiruvanmiyur just for pizza. Soon, it became trendy to have Italian food by the beach, seated in his cosy windswept restaurant that was called Bella Ciao. There were no other “real” Italian restaurants then, he says. The place had a dream run till it pulled down its shutters in 2018. But the good news is, Ciro is back again with his pizzas. While it is not a sit-down restaurant any more, his pizzas are available on delivery, courtesy a new cloud kitchen venture started by Pooja and Nikhil Nath. Launching today, the company is called Ciro’s Pizzeria while the brand is called Ciro’s, and also has his face on the boxes. “I love dealing with people, so I do miss talking to my clients. But this model is easy because you just have one thing to follow and therefore it is easy to keep the quality,” says Ciro.

His kitchen is in Kottivakkam, and the 750 square foot unit has four people assisting him. Inside his work space, he looks pleased with the custom made oven that has been built from scratch. “It is a wood-fired oven and measures 5 X 6 feet. It can make eight 12-inch pizzas at a time,” he says, proudly patting the brick structure. Here, they spent around eight months creating pizzas with a gamut of combinations — truffle oil, pistachio, scarmoza, blue cheese, leek, smoked salmon, Parma ham… The menu now lists 31 different varieties, with two choices of sauces (Rosso and Bianca) and two different crusts: Romana (crisp on the edges) and Napoletana (fluffy). “To get the perfect base, we had to go through a lot of trial and error. The Napoletana took a bit more work,” he says.

While a lot of the ingredients are imported, they smoke their chicken and make the pesto in-house. Sourcing ingredients is a lot more easier now, believes Ciro, as opposed to when he started Bella Ciao. The food scene has also changed drastically, he says. “There are so many places to eat at. People are more knowledgeable. Other than Italian, there are enough options for Japanese and Asian food too. When I moved here, all we had were Akasaka and Dahlia.”

In addition to pizza, the menu at Ciro’s has milkshakes, a couple of appetisers like crostini and garlic bread, and two classic desserts: lemon curd panna cotta and tiramisu. As of now, it’s only available on Swiggy and Zomato, within a four to five kilometre radius of Kotturpuram. By April they will launch in Adyar as well.

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