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nayeonline · 19 days

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Ari's K-Pop Roundup: April 2024 (NewJeans, IVE, RIIZE, KISS OF LIFE, ARTMS, LOOSSEMBLE, BABYMONSTER + MORE)

check out last months installment here :)

Bubble Gum - NewJeans

With HYBE collapsing in on itself and ADOR being the epicentre of the explosion, a part of me was a little afraid that NewJeans' comeback would take a hit in the quality department. From the first bars of 'Bubblegum' I knew I had been worried for no reason.

'Bubblegum' is an early 2000s synth fueled record with an edge of 80s Japanese citypop. It's groovy, simplistic, and effortless in execution, and while it isn't necessarily an innovation in NewJeans' notoriously trend-setting discography, it's still a welcome addition that capitalizes on the members vocal tones and the group's style beautifully.

The music video is gorgeous, as usual, with it taking notes from the raw, realistic nature of 'Ditto' and the colour-pop confidence of 'Hype Boy'. Danielle looked especially gorgeous in her natural curls, and Hanni's sharp bob is so striking - she looks like an anime heroine, and I love it.

I know we've all heard the phrase 'I think I just made the song of the summer' a little too much these past few years, but I am of the opinion that NewJeans has successfully achieved it with 'Bubblegum' - it's been a whirlwind year so far for me, and something easygoing and chill like this is exactly the energy I will be bringing into the hotter months.

Even though they have made ripples in the kpop industry, it seems nobody can do it quite like NewJeans.

해야 (HEYA) - IVE (IVE SWITCH)

note: i will be covering the rest of the mini album when the m/v for 'accendio' is released next month, so stay tuned :)

Coming off of the mildly contrived 'Baddie' and the shockingly beautiful 'Off The Record' from 2023's 'I'VE MINE' EP, I wasn't sure where I was going to stand with IVE's comeback. Once again, I was pleasantly surprised.

'Heya' is a track with a chorus melody that makes such perfect sense that you are left amazed that nobody has thought of it before - its so easily catchy, and being 100% real, it's been stuck in my head since the m/v teaser. The construction of this song is honestly very impressive (Dem Jointz is the arranger so this is unsurprising), every vocal or instrumental motif pokes it's head in and reappears in an effortlessly perfect way, even the raps aren't jarring, a pitfall many a kpop track have fallen down before.

Functionally, this song is the perfect response to 'Baddie': that playful edge they centred in on in that track is still present here, but IVE have returned back to home base a little more and drawn from that elegant, untouchable concept they built in their iconic debut trilogy. 'Heya' understands the elements that saved 'Baddie' from succumbing to unlistenability, and knows how to use them redirect back to the right track without discarding the lessons learnt entirely.

While I don't think this song has reached 'After LIKE' or 'Love Dive' levels of perfection for me, it's still a super fun song for IVE, and absolutely a step in the right direction.

(final note: does anyone else feel like this song samples 'flashing lights' by kanye west?? does anyone else hear this? like at 45 seconds?? maybe im slowly going insane idk)

Midas Touch - KISS OF LIFE

(check out my breakdown of the historical allusions in the mv here)

Kiss Of Life seems to just know exactly what they are doing, and the music is just getting better and better. The Britney edge and old SNSD flair on this track is right up my street, and all the members just give their all on this song, their talent is so consistently clear.

Their seemingly exponential growth in popularity and success from debut is so well deserved, they are truly setting the standard for the quality of music of the 5th generation; they are proving with every release that kpop does have more to offer, there is more innovation to be made.

My grievances at this release being a single album aside, this was a perfect comeback in my opinion. Congratulations Kiof for graduating nugudom, I can't wait to see what you do next.

Impossible + 9 Days + One Kiss - RIIZE

And just when I thought I would never enjoy a boy group release again, RIIZE dropped 'Impossible'. The audacity to release something as fucking amazing as this like 3 months after 'Love 119' (which i controversially loved)??? Insane.

This track marks SM's latest addition to their arsenal of iconic house bangers, 'Impossible' revitalizes everything that made Shinee's 'View' and f(x)'s '4 Walls' so good for the 2024 music scene. It has that late night BBC Radio 1/love island pop edge to it that I have been yapping about for months, and I am so obsessed. This is how to compete with Somi's 'Fast Forward' for the most british sounding kpop song.

'One Kiss' is a sonic sequel to 'Love 119' - I am just so obsessed with how much they sound like an early 2000s western boy group on tracks like this, they just exude NSYNC energy. '9 Days' is another laidback pop hit, with a little more energy and longevity than 'One Kiss'. The sound of 2024's summer in kpop has clearly been established, and I for one am in favour.

RIIZE being the first boy group to last more than two comebacks on my stan list is really something I didn't see coming, but it's a welcome change.

SHEESH - BABYMONSTER (BABYMONS7ER)

I think babymonster may start to be delegated to the mini review section of these monthly reviews, because I am genuinely struggling to find something likeable within this song. 'Batter Up' at least had a danceability to it, even if it was highly derivative, but 'Sheesh' is just so predictable to me. Even the switch up from the standard YG party final chorus felt formulaic somehow, and the mini album wasn't much better.

Ahyeon is back though, and she proved once and for all that she is absolutely a necessary part of the group - her rap was easily the song's highlight. The performances from this era were genuinely excellent considering what they were working with.

I don't like being a stuck record with groups I just will never enjoy, so I apologize, but discussions around their future releases will be limited going forward, unless they drop something that I actually enjoy.

Pre2: Flower Rhythm + Pre3: Candy Crush- ARTMS (Dall)

There is something about modhaus production that just works for me, and the interpolation of Heejin's 'Algorithm' on 'Flower Rhythm' is a really exciting choice. The verses, post-chorus and bridge are very strong in my opinion, but the chorus itself seems to get a little lost in the sauce. I can see that chorus growing on me however, and the rest of the song is highly enjoyable, very evocative of the yyxy sub-unit.

Haseul's 'Plastic Candy' is one of my favourites from the ARTMS girls' releases, and with it's interpolation in 'Candy Crush' means I am predisposed to be obsessed with this song. It's a little jazzy, a little citypop, and it's the perfect late night summer vibe. This is easily my favourite of the pre releases so far, but the sheer array of styles the girls have demonstrated makes me very excited to see where they go for the title track.

Girls' Night - Loossemble (One Of A Kind)

LOOSEMBLE AND ARTMS RELEASES IN ONE MONTH??? WE WON

Loossemble's 'Sensitive' was pure pop perfection, and the album was just as impressive, so going into 'One Of A Kind' and its title 'Girls' Night' I just knew they were going to deliver.

'Girls' Night' is a classic LOONA type track, a total kaleidoscope of sonic innovation, and it stuns throughout its 3:24 runtime (we love long songs). My girl Yeojin got PINK HAIR, Vivi got a lore update, and Gowon unlocked her irish ancestry - overall a 10/10 in the visuals department. The rest of the album is an actual masterpiece; 'Moonlight' is a banger that caught me off guard by how good it is, 'Boomerang' has an addictive almost hyperpop edge - it's very evocative of Yeppi Yeppi by aespa, or even Paradisin' by Rina Sawayama. 'He Said I Said' plays it a little too safe in the production department in my opinion, and it comes off a slightly childish for them - it's a perfectly enjoyable song, but probably the weakest on the album. 'Truman Show' brings in a more acoustic sound, which builds with the synth to create a truly cinematic feel - it has a ballad vibe, but keeps it on the upbeat side, so if kpop ballads aren't your thing, you still might enjoy this one. 'Starlight' is a perfect album closer, and although it will never be my favourite LOONA song with 'Star' in the title, it's a really beautiful song. This was a really successful album for them, and I can't wait to see what else they bring to the industry.

MINI REVIEWS:

SPOT! - ZICO feat. JENNIE: I was fully prepared to lie and act like this was a masterpiece before I listened because it has my queen jennie in it, but when I actually heard it I was pleasantly surprised with an absolute certified banger. This has that TripleH - 365 Fresh energy that I love, and Jennie's amazing vocals have made me so excited for what shes going to do with her solo work at odd atelier :)

Could It Be + Freak - YUQI ((G)-IDLE): I've never been a huge (G)-IDLE fan, so 'Freak' really wasn't my vibe, but 'Could It Be' had a Sunmi-esque edge that draws me in somehow. Having heard a snippet on TikTok, I also listened to the b-side 'Red Rover', and it's a real standout, make sure to give this one a listen if you only heard 'Freak'.

Blush - woo!ah!: i am in denial thay the official group name is now WOOAH, why are we erasing herstory?? Anyway, 'Blush' really blew me away - this song is so fun, every second is packed with memorable melodies and beautiful production, and that post chorus??? a killer!! SO underrated, if you haven't checked out this song yet this month, be sure to, it's an underrated song that I can see making it high in my yearly ranking.

고민중독 - QWER: Sapphic themes?? in a kpop music video??? with a girl BAND??? yoasobi vibes??? of course i was going to love it! I had never really heard of QWER before this month, but this song is such a banger and the pop rock sound is immaculate - ( @a-moth-to-the-light this feels very much up your street) I will 100% be checking out their discography, and I can easily see these girls making a home on my stan list, this track is truly amazing.

Final Love Song - I-LAND2 Contestants with ROSÉ: This is the kind of kpop song that makes me understand why this genre is so bullied. What are we doing. Rosé sounded good I guess. Moving on.

IMMM - ILY:1: Such an unexpected groovy sound - big Momoland energy. Pretty much everyone is eating up these April releases, even the nugu girlies are bringing it more than usual. I'm slightly worried about the lack of music video or promotions, but this song is really fun, so please go stream and show ILY:1 some love :)

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