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oldsardens · 2 months

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Fortunato Depero - Danzatori di Cuori. 1920

#Fortunato Depero

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guy60660 · 3 months

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Fortunato Depero | Duille

#art #fortunato depero #duille

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the-cricket-chirps · 5 months

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Fortunato Depero, The Train, 1926

René Magritte, La durée poignardée (Time Transfixed), 1938

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savage-kult-of-gorthaur · 4 months

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REPURPOSING ITALIAN FUTURISM FOR THE LATEST IN POST-ROCK/ EXPERIMENTAL SOUNDS.

PIC(S) INFO: Spotlight on the now iconic poster art by Italian Futurist Fortunato Depero for the 1932 exposition Futurismo Trentino, later repurposed by graphic artist Peter Saville of Factory Records for NEW ORDER's 1981 debut album "Movement."

Resolution from largest to smallest: 1479x818, 1060x1078, & 790x790.

NEW ORDER

"Movement" / FACT 50

(Factory Records, 1981)

SLEEVE ART OVERVIEW: "Already prominent in NEW ORDER's early singles "Procession" and "Everything’s Gone Green," Saville turned to Italian futurism, and specifically Fortunato Depero’s poster for the 1932 exposition "Futurismo Trentino" for inspiration. Clean lines and strong typography had been visible from 1979’s "A Factory Sample," but here Saville imbued each stroke with veiled meaning, subtly adapting Depero’s design. Putting the album’s FAC. 50 matrix number front and centre, the cover is built around the "F" for Factory and "L," Roman numeral for 50, the light blue background of the UK release chosen by the band."

-- THE VINYL FACTORY, "Tracing the art of New Order in 10 iconic record sleeves," by Amar Ediriwira, published September 24, 2015

Sources: https://mastodon.world/@Long_live_rock_n_roll/111401932429175639, Fonts in Use, The Vinyl Factory, various, etc...

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nobrashfestivity · 2 years

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Fortunato Depero

#fortunato depero #italian futurism #street art

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archiveofaffinities · 2 years

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Fortunato Depero, The Toga and the Woodworm, 1914

#Fortunato Depero #art #design #sculpture #the toga and the woodworm #1914 #pop #color #architecture #form

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lascitasdelashoras · 2 months

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fortunato depero - dinamo azari, milano

#fortunato depero #edizione dinamo #milan #futurismo #vanguardias #diseño #tipografia

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hitku · 2 years

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by Fortunato Depero

#art #futurism #fortunato depero

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bgrand · 2 years

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#Campari #fortunato depero #design #art #illustration

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thunderstruck9 · 2 years

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Fortunato Depero (Italian, 1892-1960), Mongolfiera sopra New Milford [Hot Air Balloon over New Milford], 1948. Oil on canvas, 80 x 105 cm.

#fortunato depero #italian art

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t-annhauser · 6 months

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#new order #fortunato depero #futurism

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oldsardens · 3 months

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Fortunato Depero - Automaton with a Pipe

#Fortunato Depero

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guy60660 · 2 months

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Fortunato Depero | Campari

#design #campari soda #fortunato depero

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the-cricket-chirps · 6 months

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Fortunato Depero, Subway, 1930.

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secretlifeofarabia · 8 months

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#campari #fortunato depero

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savage-kult-of-gorthaur · 9 months

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CATCHES ONE'S EYE INSTANTLY AND IS A DESIGN MASTERPIECE IN EVERY WHICH WAY -- THE CAMPARI SODA BOTTLE.

PIC(S) INFO: Spotlight on the eternal design icon that is the conical bottle in which Campari Soda is still sold today. The futurist design was created by painter, sculptor, and graphic artist Fortunato Depero (1892-1960).

A SMALL HISTORY: "After the Bitter Campari and Cordial Campari, respectively ruby red drink and liquor with macerated raspberries in cognac, the company of Milan’s Davide Campari launched on the market in 1932, exactly Campari Soda, or Bitter with the addition of soda. The drink was no longer being served with the siphon, but already mixed in the right doses in comfortable glass bottles in the shape of an inverted cup.

The bottle was ordered to Bordoni glassware in the early thirties and had to be made of frosted glass with two embossed lines at the base with the words “SPECIAL PREPARATION, Davide Campari & C. MILANO”, while in the center field was to appear as "CAMPARI SODA." All these features, combined with the special shade of red and the absence of the label, instead of the typical alcohol on the market, made of Campari Soda a product that broke conventions and, because of its shape and the advertising psychology, opened new sales strategies. Interesting to note that the registration of the name “Campari Soda” in 1932 served to secure the name of the product consists of the words “Campari” and “Soda”, but the three-dimensional mark could not be deposited (shape of the bottles, embossed character of the name) because of the lack of a legal definition.

The success of the new drink is due also to the fact that Campari expanded the scope of the product by installing supplying machines in public places, by inserting a coin, they released bottles. The distributor was completed by a figure conceived and always realized by Depero which reflects the inverted cone reason, the same as the bottle. The Trentino artist had long worked on this figure, elaborating several sketches from the early years of the association with Campari, which began in 1924. It can be assumed therefore that the company had to study the Campari Soda at the end of the twenties and that Depero had been responsible for providing the first plans for an advertising presentation, projects that were later used in the early thirties.

Davide Campari had the merit of being among the first Italian industrialist to notice how advertising could influence in a decisive way the visual perceptual faculties of the consumer. The partnership with Depero did not tie only to the design of the product, indeed. The Rovereto artist produced an enormous amount of sketches, ink, collage of colored papers, plastics for advertising projects, of which only a fraction was then realized. In 1931, demonstrating his commitment also in the publishing field, he published the Numero Unico Futurista Campari, a collection of graphic and poetic creations of advertising, combined with the launch of the Manifesto dell’Arte Pubblicitaria Futurista."

-- FERMO EDITORE (Italian blogspot), "Depero and the Campari Soda bottle: an history lasting 80 years," by Fossella Romito, c. October 2017

Sources: www.fermoeditore.it/en/blog-en/depero-and-the-campari-soda-bottle-an-history-lasting-80-years-2, Pinterest, L'Italo-Americano, Italy On This Day, Briasco Distribuzione, Biber Architects, various, etc...

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