CATCHES ONE'S EYE INSTANTLY AND IS A DESIGN MASTERPIECE IN EVERY WHICH WAY -- THE CAMPARI SODA BOTTLE.
PIC(S) INFO: Spotlight on the eternal design icon that is the conical bottle in which Campari Soda is still sold today. The futurist design was created by painter, sculptor, and graphic artist Fortunato Depero (1892-1960).
A SMALL HISTORY: "After the Bitter Campari and Cordial Campari, respectively ruby red drink and liquor with macerated raspberries in cognac, the company of Milan’s Davide Campari launched on the market in 1932, exactly Campari Soda, or Bitter with the addition of soda. The drink was no longer being served with the siphon, but already mixed in the right doses in comfortable glass bottles in the shape of an inverted cup.
The bottle was ordered to Bordoni glassware in the early thirties and had to be made of frosted glass with two embossed lines at the base with the words “SPECIAL PREPARATION, Davide Campari & C. MILANO”, while in the center field was to appear as "CAMPARI SODA." All these features, combined with the special shade of red and the absence of the label, instead of the typical alcohol on the market, made of Campari Soda a product that broke conventions and, because of its shape and the advertising psychology, opened new sales strategies. Interesting to note that the registration of the name “Campari Soda” in 1932 served to secure the name of the product consists of the words “Campari” and “Soda”, but the three-dimensional mark could not be deposited (shape of the bottles, embossed character of the name) because of the lack of a legal definition.
The success of the new drink is due also to the fact that Campari expanded the scope of the product by installing supplying machines in public places, by inserting a coin, they released bottles. The distributor was completed by a figure conceived and always realized by Depero which reflects the inverted cone reason, the same as the bottle. The Trentino artist had long worked on this figure, elaborating several sketches from the early years of the association with Campari, which began in 1924. It can be assumed therefore that the company had to study the Campari Soda at the end of the twenties and that Depero had been responsible for providing the first plans for an advertising presentation, projects that were later used in the early thirties.
Davide Campari had the merit of being among the first Italian industrialist to notice how advertising could influence in a decisive way the visual perceptual faculties of the consumer. The partnership with Depero did not tie only to the design of the product, indeed. The Rovereto artist produced an enormous amount of sketches, ink, collage of colored papers, plastics for advertising projects, of which only a fraction was then realized. In 1931, demonstrating his commitment also in the publishing field, he published the Numero Unico Futurista Campari, a collection of graphic and poetic creations of advertising, combined with the launch of the Manifesto dell’Arte Pubblicitaria Futurista."
-- FERMO EDITORE (Italian blogspot), "Depero and the Campari Soda bottle: an history lasting 80 years," by Fossella Romito, c. October 2017
Sources: www.fermoeditore.it/en/blog-en/depero-and-the-campari-soda-bottle-an-history-lasting-80-years-2, Pinterest, L'Italo-Americano, Italy On This Day, Briasco Distribuzione, Biber Architects, various, etc...
Was encouraged by Tulli to post some of my original work here today for portfolio day. Besides GG20s, I'm also developing a cyberpunk story about a rookie cyborg boxer in an alternate 2001 Los Angeles in the style of late-90s anime.
I also have a side project, developing a video game idea on exploring the Pacific ocean and speculative marine sciences.
Also some posters I've done, including a piece I made for The Lovers.
The sublime and beautiful sci-fi-themed creations of Derek Jones - https://www.this-is-cool.co.uk/the-sublime-and-beautiful-sci-fi-creations-of-derek-jones/
GAC City Box Concept, 2024. The Chinese car maker has used Milan Design Week to present a series of futuristic city car concepts as part of a new brand slogan "GAC Love Design." The City Box takes inspiration from the Italian Piaggio Ape updated with an electric drivetrain and panoramic cabin