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subbypeterparker · 2 years

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Give It To Him

[masterlist]

sub!peter x fem!dom!reader

Summary: reader hears Peter bragging about “constantly dicking her down”, and shows him who really gets dicked down every night

Warnings: mommy kink, titty sucking (what else would i write about?), choking, dry humping

Word count: 1.9k

A/N: Oy, first time reusing a gif. but I imagined this is him when he’s hearing them talk about the things they think he does.

When Peter suggested going to a party. You weren’t thrilled. A room full of sweaty college students, drunk off their asses, and eager to fuck anything? Not your idea of fun.

Now you’re standing a few feet behind him while he and his friends talk about sex. More particularly, what you and Peter do.

Or rather, what they think you two do.

“Yo, seriously?”

“Yeah I mean, when a woman like that come along, all you really gotta do is just give it to her real good, you know?”

Laughter erupts from the group of guys.

“So what do you guys…do?”

You can see Peters adam’s apple bob in his throat as he looks to the side.

“I usually just get her on all fours. Takes a few seconds until she’s begging, but as soon she does I just pound into her pussy all night long.”

His voices wavers slightly, a clear sign he’s uncomfortable with the conversation, but the guys around him don’t even seem to notice.

“Does she call you…ya know?”

He sips his beer, and smiles. “Fuck yeah.”

“Man, where did you find a woman like that?”

He smirks at them, chuckling. “I don’t know what to tell you, dude.”

“Must be nice dicking down a woman like that everyday.”

“Trust me, you have no idea.”

At this point, you’ve about had it. You walk in behind him, and rub his shoulders, leaning down to kiss his cheek.

He jumps, startled, but relaxes once he sees it’s you. The look of relief quickly disappears when he sees the look in your eyes.

You’re so fucked.

Peter can feel his pants begin to slightly strain against his slowly growing erection.

“Come on baby, I’m tired. Why don’t you take me home?”

He chokes on his saliva, and looks around at his friends before standing up. You walk around the couch and whisper just loud enough into his ear.

“Let’s go, daddy.”

Peter gulps, and his friends around him all exchange looks of damn! as Peter gets dragged away by you.

He sends them a pitiful goodbye look as you continue to drag him out the front door. You’d decided not to drink that night, and were sober to drive you and Peter home.

You get in the car and refuse to look at Peter, keeping your attention firmly on staring the car and driving off.

A few minutes into driving, Peters fidgeting. His hands are twisting his fingers a bit, and he’s biting his lip out of nervousness, looking anywhere but you, back at you, anywhere but you, and the cycle repeats.

“So…heh, those were funny jokes back there, huh?” He turns his head towards you, eager to make you look at him for a second.

You simply give him a little hum of agreement, and continue looking at the road.

The car fills with silence until you pull up to your apartment. You turn the engine off, and continue to look straight ahead.

“I want you to go inside, strip, and wait for me in the room. No touching yourself.” You turn to look at him, and he can see the fire in your eyes. “Got it?”

Never have you seen someone unbuckle a seatbelt so quickly.

“Yes mo-yes!” he trips getting out of the car, and gives you a little giggle when he sees you smile at his clumsiness.

You wait a minute or two before deciding to walk through the door, but instead of meeting your hopefully naked boy, you decide to clean up a bit.

Putting dishes away while your boyfriend waits in horny anticipation can only be fun for a minute, and eventually you get too worked up to keep doing it.

Walking down the hallway, you toss your shoes off, and open the bedroom door. And holy fuck is it a sight for sore eyes.

Peter is leaning against the headboard, hands in fists by his sides, resisting the urge to touch himself.

Speaking of which…

His cock is flushed red, almost purple at the tip, and endless fountain of pre-cum that nearly has you on your knees.

Looking at him, you can feel your arousal build up in your panties. Not wanting to give him any satisfaction, you take off your jewelry and turn to face him.

“Look at yourself Peter. So desperate,” you take a few steps towards him, “If only your friends could see you now.”

You hover over him on the bed, hand ghosting over his cock. He whines pathetically, sending a rush between your legs.

You get off the bed as Peter whines again. Keeping eye contact with him, you bend over to pull off your tights and dress, leaving you in only your bra and panties.

Peter swears he could cum just from how you look. The lace set hugs your body perfectly. Your tits are nearly spilling out of the bra, and he has to fight the urge to jump up and touch you.

“Mommy please, I’m sorry. I was just joking with them.” his eyes are already swimming with tears.

Taking pity on him, you return to where he’s currently splayed out on the bed, and sit yourself on his cock.

He can feel your arousal through your panties, wetting his cock. His hands itch to reach out and touch you, but you pull his hands farther away from you.

“If you touch me, I’m locking your cock up for a month. And I don’t think my good boy would like that, would he?”

“No mommy, I wouldn’t.” He looks up at you, puppy eyes boring into you.

Gazing down at him, you begin grinding against his cock. Peter moans beneath you, desperate for more.

You arousal stains his cock, wetting it as you move faster against it. The ridges on it allow you to get even more friction, hitting your clit with every movement.

You moan quietly and push yourself higher up, allowing Peter’s tip to brush against your clothes cunt with each movement.

Your moans get louder and louder as you get closer, and Peter moans out beneath you. His hands grab your wrist, and you don’t have the heart to punish him.

His hands guid your hand to his throat, and he places your fingers around his neck, silently begging you to apply pressure.

Your fingers squeeze tighter the closer you get to finishing, and Peter can barely keep himself from cumming.

“Is this what your friends know you do? So they know you’re a fucking whore, who’s so desperate he’s letting his girlfriend use him to get herself off?”

He lets out a strangled moan, and jolts his hips.

The movement causes his cock to roughly hit your clit, and you cum instantly all over his cock.

Even though he knows not to touch you, Peter can’t help himself from stroking circles into your thighs, helping you come down from your high.

Once you’ve come back to reality, your hand is still on Peters neck, and the feelings of anger from before return.

Peter’s still hard, and your cum on his cock isn’t helping. He feels your fingers squeeze around his neck again, and moans out. Loud.

“Please mommy, please let me cum. I’ll do anything, just please let me cum!” he yells out.

“I thought I was the one who begged every day. I thought I begged daddy every day to fuck me.” You’d began leaving hickeys down his neck and chest, bitting down lightly on his nipples.

He whines out again, “I’m sorry mommy! I’m sorry! Please forgive me, please let me cum! I’ll be your good boy, I promise!”

“I’m not letting you get off that easy, baby boy,”

no pun intended

“You know what you’re gonna do? You’re gonna let mommy get herself off on your cock. If you touch mommy, you don’t get to cum for a month. Deal?”

“Fuck yes, mommy I won’t touch you. Please cum on my cock, please!”

Smiling down at him, you press a gentle kiss to his nose. He shifts happily beneath you.

You grab his still-hard cock, positing it to your entrance. His head bumps against your clit, and you quickly slam yourself down on him. Your walls surround his dick, swallowing him whole.

He lets out a lewd moan, and has to grip your headboard to stop himself from touching you.

“Good boy, not touching mommy.” He whines at your praise, gripping the headboard tighter.

You set off at a fast pace, legs burning as you attempt to reach your climax as fast as possible.

Peters mouth opens, silent moans coming out. You lean forward to kiss his parted lips, sticking your tongue into his mouth, finding his.

Your tongues fight for dominance, you winning as usual, and you suck on his tongue, making his hips jolt.

You stop kissing him to admire him. His eyes are rolling into the back of his head, and his tongue is nearly rolling out of his mouth as you continue to ride him.

“Mommy, you feel so fucking good! Please go faster, please!”

“Look who’s begging now.”

“I know! I’m a fucking slut for you! I’m sorry I lied to them! I just wanted to see their faces when I say that!”

The tip of his cock hits your cervix, sending you flying forward, bracing yourself on the headboard.

You hands reach to find his, and he intertwines his fingers with yours, reaching his neck up to quickly connect your lips, before ducking his head down.

You begin to wonder why he didn’t kiss you longer, but you moan out once you feel his warm mouth wrap itself around your nipple, sending jolts down to your cunt.

He expertly draws circles around the nub, and sucks before sweetly biting down on it.

Every moan you let out gets him closer and closer, and he doubles down his efforts to get you to cum.

“You can touch me baby, make me cum!”

One of his hands drift down to where your bodies meet, and he rubs your clit.

You cum with your nipple still in his mouth, and your body shakes above him.

“You can-you can cum now baby,” you tell him, kissing his forehead, still riding him.

In two seconds, his cum is filling you up, paining your walls as he finally releases.

Both panting, you look down at him, and see him looking up at you, tit still in his mouth.

He looks fucking adorable.

“Hi baby.”

He pops your tit out from his mouth “Hi,” he giggles.

You pull yourself off him and pull him out of you and go get a towel to clean yourself up.

He winces when the damp towel hits his sensitive dick, and whines for you to come cuddle.

“You did so well baby” you pull the blankets over you, and kiss his forehead.

He snuggles into your chest, and you can feel him smile against your skin.

“You’re not really mad at me about the jokes are you?”

“No. I’m slightly upset you felt the need to lie about your sex life, but it’s fine.”

“I’m sorry. I’m not ashamed of anything we do, I promise.”

“I know you’re not. I love you.”

He leans up to kiss you. “I love you too.”

He settles down and it’s quiet for a few minutes, until he speaks up again.

“So…round 2?”

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originally meant to be about pegging, but it’s difficult for me to write, and i’m gonna need to practice before i post about it

#peter parker #subbypeterparker #sub!peterparker #sub!peter #peter parker fluff #peter parker x reader #peter parker one shot #peter parker imagine #peter parker smut #peter parker fanfiction #peter parker fic #peter parker fanfic #peter parker blurb #peter parker oneshot #peter parker x fem!reader #peter parker x reader smut #peter parker x you

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liskantope · 4 years

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A personal look back on my summer 2020

My fall semester has already been going on for a little while, but in the past week the weather has suddenly switched from hot to autumny and now it feels like the summer was a period which is truly over and which I can look back upon as (unsurprisingly) one of the most singular summers of my life.

I consider myself to be excellent at autobiographical memory, probably in the 90th percentile or so, at least when it comes to being able to recall the year or month (or sometimes week) that particular events of my life occurred. I attribute this to often being able to connect various things that were going on in different areas of my life at the same time (rather like separate arcs in a television episode) in ways that allow me to anchor any particular memory to the time it occurred. Sometimes there are particular time periods where the "plot arcs" of my life somehow seem to fit together really well in a united larger story or a single flavor, whereas looking back at other periods I can with some effort remember various arcs but it's hard to hunt them out and put them together, as though they were part of a poorly-written TV episode which doesn't have any particular unity.

Summers for me have always stood apart from the years they were in (with the slight exception of the summers I spent abroad doing my first postdoc which had so little structure that my general routine was the same all year round). This summer I often looked back at the summer of 2010 (the last divisible-by-ten year), which was an example of the former: somehow all the separate arcs going on in my life at the time -- my studying and research (sadly, this was the most recent summer when I actually felt good about how studying/research was going!), stuff that was going on in my immediate family, progress in my social life, my first forays into doing local gigs as part of a band, the weather, my apartment/roommate situation, shows I was watching, and personal internal struggles I was facing -- feel like they were all nuances of the same flavor. (This was back in the days that I had cable and it so happened that Curb Your Enthusiasm was on the TV Guide Channel and I was introduced to it and watched it a lot just that summer; for years afterwards the theme tune immediately brought back the emotions that came with the flavor of summer 2010. Semi-coincidentally I've been watching a lot of Curb clips on YouTube since I noticed them appearing early this past summer.)

The following summer, summer of 2011, is an example of the latter kind of time period in my memory: I'm able to remember a bunch of separate things that went on, including a visit to Switzerland, some of the research I was trying to do, my living situation (and anticipation of a move and the shift in my social life it would bring), my discovery of the local Unitarian Universalist fellowship and being a regular attendant there the entire summer, some particular online interests, and the unpleasant bike accident I had, but it takes some effort to recall that this was all happening in the same three months. (One thing I do distinctly remember about my living situation is that my one roommate spent most of the summer out of town and that, in anticipation of my next roommate who I knew traveled less and would be much more social, I was telling myself, "Enjoy this level of privacy now because chances are you'll never have it again." I was absolutely right in my prediction that there would be much less solitude and privacy with the next roommate who I remained living with for several years, but I sort of assumed that after that I would have found some kind of a partner to be with all the time, and... oh the irony as I sit here, still continuously partner-free, after another day of the far more intense privacy and solitude of the past six months!)

This past summer, the summer of 2020, is very, very clearly bound to become a longer-term memory of the former kind: its extreme flavor is unmistakable. As is probably the case for most of us, my experience of summer 2020 has been shaped almost entirely shaped by the pandemic we're still in the midst of. For me this has meant constantly being home alone (although I settled pretty soon on into a pattern of going on daily bike rides and weekly supermarket trips plus a number of other types of errands. Also, a caveat to the rest of this paragraph is that my parents visited one weekend and that provided an exception to some of the otherwise constant conditions below.) I became uncharacteristically super introverted and very intent on making as much research progress as possible in the absence of teaching duties. None of this has been too unpleasant, but there has been a complete and utter lack of any form of fun, both in traveling (this may hold the record of the only summer where I stayed in the same 6-mile radius the entire time) and in social events. The one positively pleasant thing in my life this summer was discovering the most beautiful area for cycling in any place I've lived, as well as a handful of late-evening warm-summer-night walks. The extreme degree of loneliness and the necessity of self-discipline to keep my wheels turning has been smothering, and actually I think I dealt with it much better than I would ever have imagined I could if someone had told me this was coming a year ago.

I'd say my summer was a personal success in that way and in most other ways apart from the main concrete objective of completing a research preprint, which failed quite badly and is putting my career aspirations in a very precarious place (it would have been nice to get some heavier blogging done as well). One could say that this was a less important goal than that of not letting my mental health spiral, though, and I did succeed quite well at the latter. (In fact, I was doing much worse in January and February than I was when the pandemic hit.) I'm upset that my goals seem to take me much longer than I feel they should but am glad that this doesn't seem to be due to an inability to sit down and focus on the work, as was the case with research during some summers of grad school.

Part of the flavor of summer 2020 that will live on in my memory has to do with my being home alone so much of the time, never having to get near other people, in an apartment that I kept hot, that, let's just say it took me a ridiculously long time to accumulate each laundry load and there were often T-shirts draped over my sofa to be reused for an hour or two at a time over multiple days.

While I'm continuing on this gratuitously self-absorbed vein, as I've noted that I love keeping track of personal "endurance" records, I've (again unsurprisingly, because of the situation) made a bunch of them which I'll finish by taking note of here:

Longest time without stepping out of the front door: I actually was careful to make sure I never stayed entirely inside for two days in a row, but it finally happened the weekend before last (after a late Friday night walk in my complex where I may or may not have gotten back inside by midnight). I believe it was 61 hours, or very nearly 61 hours, without exiting my apartment. This may be a lifelong record; the only other event that compares was a 2-3-day period in March 2011 when I was very feverishly ill in the wake of a snowstorm, and I don't recall how far beyond 48 hours I stayed in.

Longest time without going into my office (or even onto my campus) in over a decade of having an office: from April 2nd to August 11th. Hardly a unique one here, but I never thought I could have handled only having my home to work in for over four months.

Longest time not going near any public transportation whatsoever, since high school: Sunday March 8th (or just after midnight on March 9th, a bus ride as the final leg of the journey home from my last trip of any sort) to 26 Sundays later on September 6th because of having to leave my bike in the shop.

Longest stretch of time not withdrawing cash or paying for something in cash: since sometime in early March and counting. The only times I've touched the cash in my wallet at all during all of this time was on two occasions when I gave a bill to someone in need.

Longest time since age 19 not touching a drop of alcohol: since April 11th (at a virtual birthday party of a friend) and continuing. This smashes a record from last fall of something like 54 days.

Longest time with the thermostat completely off (no use of heat or AC): from one of the last days of March to, I think, June 4th. This was nothing to do with the pandemic (in fact, it makes the pandemic situation slightly more remarkable since I've had to be home for a lot more of the time); the spring where I am was just particularly pleasant.

Longest time not shaving my facial hair: 32 days in the late summer, breaking a record from earlier in the summer of exactly a month.

There are probably other even sillier ones, such as the fact that I’m pretty sure I didn’t put on shoes from sometime at the start of June to a few days ago. You’d also think I’d break an endurance record for not uttering a spoken word to anyone, but I haven’t kept track of that.

Let’s hope future intervals in my life are much less extreme and record-breaking; that’s the gist of what I wish for everyone right now.

#personal #autobiographical memory #covid pandemic #math research #personal records #alcohol

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ofinkdried · 4 years

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INTRO: MUN // TASK #001

hey all!! i’m slowly working on bios and pages and such but I wanted to introduce myself first -- so here’s what’s technically was the first task?? im using it as the template for my intro so HERE WE GO!!

PERSONAL INTRO

name / alias : victoria / tor gender / pronouns : cisfemale / she/her where ya from ? : texas!! the current time : 4:29 pm height : 5′4 job or major : unemployed at the moment, but I have a degree in health science/health administration & a national certification in phlebotomy pet ( s ) : one doxie/beagle mix named Roxie favorite thing ( s ) about yourself : my ability to remember song lyrics better than my own name any special talents ? : uhhhh I can play 4 ( 5? ) instruments why you joined hqclouds : FUNNY STORY care was talking to me about some Tea ( we’re in another rp together ) and she made a comment about running an rp and im a bit of a sleuth and found hqclouds and decided to join meaning behind url : it’s ‘ of clementines ’ because one of my favorite halsey songs is clementine and i’ve been on a halsey kick as of late last thing you googled : ‘ fools troye sivan ’ because I wanted to send my friend the music video birthday / zodiac : october 29th / scorpio in your opinion , does your sign suit you ? : some days myers - briggs : I took it forever ago and don’t remember... ^^’ moral alignment : chaotic good hogwarts house : ravenclaw!! three fictional character ( s ) you see yourself in + why : oh gosh.... katherine from newsies ( dedicated, doesn’t take a man’s shit), emma from the prom (nervous gay who plays guitar), and flynn rider from tangled (jokester, very in love with our girlfriends) i started roleplaying : 2012 I think? types of rps i enjoy : definitely literate ones favorite fcs to use : I try to not reuse fcs a lot?? like I have some I prefer for certain characters, but I don’t have a strong draw to certain faces... fandom ( s ) you’d like to write in : musicals ( namely newsies ), fairy tail, the raven cycle fandom ( s ) you aren’t in but are curious about : uhhhh I dont really know... share a funny roleplay horror story : oh gosh I dealt with one girl who like... constantly gaslit me as a player and my characters, would make me feel bad for not responding immediately, made everything about her characters, and then got mad when I called her out on it? and now she goes to a christian school and says that rp is ‘ the devil’s work ’ and I just... yeah. fondest roleplay memory : I feel like the moment my now girlfriend and I realized we always do ships bc just had awesome chemistry and then started dating like, 4 months later. favorite canon muse ( s ) to play : connor murphy ( deh ), gansey ( trc ), spot conlon ( newsies ), jimmy ( bandstand ), lucy heartfillia ( fairy tail ) favorite original muse ( s ) to play : theo massard ( a boxer, jack barakat fc; had an AMAZING ship for him ) canon ships you can’t help but love : CATRADORA. none of my other ships are technically canon : / trope ( s ) you tend to be guilty of : tragic backstories, tough on the outside soft on the inside i prefer . . . angst , smut , or fluff : I wanna say fluff but I know care and megan will call me out bc I love angst more than anything long or short replies : mid-length pre plotting or chemistry : chemistry leading to pre plotting! sentence starters or headcanon memes : both? I love discussing headcanons single muse or multimuse blogs : multi!! gif icons , medium gifs , or static icons : typically gif icons, but lately ive been loving medium gifs grab the book nearest to you and pull a quote from it : ok so I have no books atm bc im moving, but the first book on my phone is the dream thieves, and the line I see first is “ The Gray Man considered what it must’ve been like to live like that, always waiting for your door to be kicked in. ” what’s a quote or song lyric that speaks to your soul ? : oh gosh, so many... “ I'm a walking travesty/But I'm smiling at everything ” ( therapy, all time low ), “ I imagine the tears in your eyes/The very first night I'll sleep without you ” ( roman holiday, halsey ), “ Am I the product of a problem that I couldn't change?/Got his eyes, got her hair/So do I get their mistakes? ” ( secondhand smoke, kelsea ballerini ) top current celebrity crushes : halsey, froy guiterrez, harry styles ( always ) last movie you watched : I think it was uhhhhhh miss americana on netflix? did you like it ? : YES I loved it favorite movie ( s ) of all time : 10 things I hate about you, newsies ( ’92 ) favorite tv show ( s ) of all time : she-ra, queer eye, fullmetal alchemist: brotherhood, gossip girl favorite tv show that hasn’t ended : zoey’s extraordinary playlist favorite series of books / novels / comics : the raven cycle, all for the game, the last song sports team ( s ) you rep : dallas cowboys, houston astros ( yeah I know about the scandal and I hate it, but they’re my team ), FAU owls ( my alma mater ) favorite video game ( s ) : breath of the wild, KH series favorite youtube channels : unus annus, daniel howell ( rip he hasn’t posted in a year ), the try guys, NPR Music, CrankGameplays ( ethans just a dork I dont even like gamer videos that much ) hobbies : guitar, singing, being in zoom musicals ( im playing whatsername from american idiot for one in July and auditioned for a few others! ), reading what are the three non essential things you’d bring to a deserted island ? : my guitar, my laptop, wifi put your music on shuffle. what six songs pop up ? : HOLD ME TIGHT OR DONT, fall out boy; I’m Still Here, John Rzeznik; Towers, Little Mix; Way Down Hadestown, hadestown obc; Stitches, state champs (cover); Look Back, betty who personal aesthetic : nerdy punk? dream vacation ? : disneyland paris or disneyland Singapore with my gf dream job ? : music teacher dream car ? : one that works at this point if i could live anywhere , it’d be : austin, texas ( im about an hour away rn ) favorite musical : OH GOSH..... the prom, bandstand, newsies, hadestown favorite food ( s ) : blueberry pancakes, red velvet cupcakes with cream cheese icing coffee order : at starbucks? venti iced chai tea latte. at dunkin? large iced vanilla coffee. at home? french vanilla coffee and caramel macchiato creamer and 2 scoops of sugar. unwatched stuff in your netflix / hulu / etc : netflix: sex education, the umbrella academy, end of the f***ing world, the people vs. oj simpson. hulu: portrait of a lady on fire, my friend dahmer, rocketman what’s a subject you know too much about + never get tired of talking about ? : I dunno? I have a ton of useless facts on a wide range of subjects. like did you know that in 100 letters, halsey says ‘ You wrote 100 letters just for me/And I find them in my closet in the pockets of my jeans/Now I'm constantly reminded of the time I was 19/Every single one's forgotten in a laundromat machine ’ and that’s actually autobiographical -- her bf at the time wrote a note and put it in a pocket of every pair of pants she owned, and she was still finding them months after the relationship ended, so she took all her pants to a laundromat and washed them so she wouldn’t have to see the letters anymore!!

#(( this got long im sorry asdkjfh ))#cloud:task #&&. 'im a hurricane.' || tor posts.

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simplemlmsponsoring · 5 years

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New Post has been published on https://simplemlmsponsoring.com/attraction-marketing-formula/website-traffic/content-repurposing-getting-the-most-bang-for-your-content-buck/

Content Repurposing: Getting the Most Bang for Your Content Buck

QUICK LINKS

What is content repurposing? Why bother with content repurposing [recontent]? How will recontent benefit your business? Recontent Ecosystem in action How to make recontent work for you

Mechanical engineer Richard James invented Slinky by accident.

In 1943, he was working to create springs to keep sensitive ship equipment steady at sea.

He happened to knock some samples off a shelf and watched in amazement as they gracefully “walked” down instead of falling.

youtube

In its first 60 years, Slinky has sold over 300 million units.

Its sweeping success could be attributed to the fact that Slinky has been repurposed in many ways other than a toy in the playroom:

During the Vietnam War, U.S. soldiers used Slinkys as mobile radio antennas. In 1959, composer John Cage created an avant garde work called “Sounds of Venice” that incorporated the sound of an amplified Slinky. NASA used the springy toy for zero-gravity psychics experiments in space. High school teachers and college professors used Slinkys to simulate the properties of waves.

Not bad for a precompressed helical spring!

Your content has to be repurposed

Your content is your Slinky that’s begging to get off the shelf and be repurposed.

It has so many possibilities… so many ways to reach your customers where they are – RIGHT NOW – and bring them back to your site in the form of traffic and sales!

Yet… all it does is rot in your archives because you believe it was created for one purpose only.

On the other hand, I repurpose everything. I mean it.

So much so that I’ve repurposed my head as a walking billboard for Traffic Generation Café…

Why on earth?…

Because I KNOW the power of repurposing content.

And I am on a mission

to show you how YOU too can take your archived content and spring it into action… by repurposing it.

What is content repurposing?

CONTENT REPURPOSING is a multi-channel marketing strategy that puts your business message in every format and on every platform your potential customers are looking for it.

YOUR content

YOUR target audience

EVERYWHERE they search for it

If…

Content marketing is all the marketing that’s left.

~ Seth Godin

Then…

Repurposed content is the new reality of content marketing.

~ Ana Hoffman

Not everyone agrees though.

Why content repurposing gets thumbs down from Chris Brogan

Here’s what Chris Brogan told me he thought of content repurposing:

I’m not into content repurposing. When I see it, it tells me that the person has very few ideas.

It means they’re struggling to be creative and have enough varied and unique perspective to bring information to the world on a regular basis. Which means, to me, at least, that they’re not the right person to follow.

I’d rather follow people who go to sleep still STUFFED with ideas, and who are dying to share their take the next day and every day. Those are who I follow.

~ Chris Brogan

(

you anyway, Chris!

)

Responding to my raised eyebrows

, Chris clarified:

I see people copy/paste, change a dozen words and call it good.

I’ll sum up what Chris is saying this way: people who repurpose content lack creativity and imagination.

I beg to differ.

I say folks who think that aren’t clear on what content repurposing is.

They see content repurposing as content reusing, recycling, syndication (which, by the way, there’s nothing wrong with – that too should have a place in your content marketing plan.)

Instead, I want you to think of content repurposing as content reinventing, reimagining.

Ann Handley and C.C. Chapman put it this way in the fifth “rule” of Content Rules:

…repurposing suggests something that might happen as an afterthought – like you might reuse an old Cool Whip container to store leftovers – whereas we’re talking about something far more intentional, as something that happens in the first phase of your content plan development.

Rather than repurposing, try reimagining.

Well said indeed.

BEST. #ContentRepurposing. Advice. Ever. Thanks, @AnnHandley! Click To Tweet

Repurposed content redefined

Since there’s so much confusion about the word ‘repurposing’, I propose we start with a clean slate.

Repurposed content is currently referred to in many different ways:

reformatted content reformed content relocated content restructured content regenerated content reworked content reimagined content reinvented content recycled content reused content

(Truth is it makes NO difference what you call it… as long as you know exactly how to use it to benefit your business… BUT it does help to be on the same page.)

Let’s repurpose the phrase ‘content repurposing’ into

RECONTENT = REPURPOSED CONTENT

Recontent is NOT about reusing an old piece of content again and again.

It’s content reimagined and reinvented.

Recontent has to be every bit as good, creative, compelling as the content it’s based on.

‘Repurposed content without pizzazz is out.’ ~ Ana HoffmanClick To Tweet

As a prospect discovers your recontent across various platforms and channels, she forms an impression of you and your brand.

That overall impression is what, in the end, will determine whether you get the sale.

Amy Porterfield on content repurposing

Think of it this way. If you bought an expensive pair of shoes would you show them off once and then hide them away in your closet, never to be seen again? No way! Same goes for your best content. Show it off multiple times, in multiple places, in multiple ways. It’s just too good to take it for a spin once!

~ Amy Porterfield AmyPorterfield.com

”Show off your best content multiple times, in multiple places, in multiple ways,” says @AmyPorterfield.Click To Tweet Brian Fanzo on content repurposing

I believe content isn’t king. GREAT content is king and brands must focus more on creating great content and getting it in front of the right audience.

I “Up-Cycle” my content, which means I take one great piece of content and transform it into different types of content for each platform.

For example: record my podcast on Facebook Live, upload audio to iTunes, create a blog post, take 4 best quotes from the episode and create graphics for Pinterest, take 4 clips from a months worth of episodes and create a 2-minute video to use as a Twitter video.

It takes 30 minutes to record the video and it turns into 6-7 pieces of content.

~ Brian Fanzo Isocialfanz.com

Stop creating content for content sake! says @iSocialFanz. What then?Click To Tweet Why bother with content repurposing /recontent/?

So why would you, a busy business owner, want to take on an entirely ‘new’ content marketing strategy as opposed to sticking with what you already know and do – continuously churning out new content?

Below is a conversation I had with Ralph Moorhouse, my Traffic Hacks email list Subscriber who owns a site dedicated to vacation rentals in France.

Ralph: I feel your pain – constantly trying to write blog posts to support my vacation rental business – other things always get in the way.

Ana: Why do you keep writing content for the site? Who’s reading it?

Ralph: Basically I haven’t a clue – just hope [misguided it seems] that I will start getting traffic [bookings] through website.

Unfortunately, Ralph’s story is a way-too-common cautionary tale of the content that never could.

Here’s how it goes…

You, the business owner, create content.

You have great hopes for it – traffic, leads, sales…

Yet nothing happens… the content just sits there… on your website… right where you put it.

What’s the problem? Location, location, location!

How’s your content going to fetch you traffic and sales if all it does is… yep, just sit there!

Now, imagine your website is a cute little chocolaterie off the beaten path.

Sure people would go nuts about your chocolate… IF they knew your shop existed!

So what do you do? Can’t just twiddle your thumbs waiting for customers to miraculously show up at your doorstep, right?

Yet that’s exactly what you do with the content on your blog.

How about this:

you hit the busy city streets (third-party platforms) …with samples of your incredible chocolate (repurposed content – REcontent) …and business cards with your store name and address (your call to action).

Do you think THAT will fetch you customers and sales?

You betcha!

And this, my dear online business owner, is exactly why you MUST repurpose your existing and future content.

Michael Stelzner on content repurposing

I think businesses that invest a lot in creating valuable content but don’t think of creative ways to slice and dice it in different mediums are doing themselves a disservice. There’s wisdom is taking what works and reapplying it to different formats.

~ Michael Stelzner SocialMediaExaminer.com

Are you doing your business a disservice? You might be, says @Mike_Stelzner. Click To Tweet Jay Baer on content repurposing

The content you make is not THE thing, it’s just the FIRST version of that thing.

~ Jay Baer ConvinceAndConvert.com

#ContentRepurposing in a nutshell. @JayBaer lives it. You should too.Click To Tweet Ted Rubin on content repurposing

If your content is good, you should be able to ride it until the wheels fall off. Re-sharing and reposting the good stuff is a critical distribution tactic that can help you get the best mileage and is a key to unlocking the content puzzle.

By sharing quality content multiple times on multiple channels, you expand the reach of your marketing efforts and make it that much more likely to build a loyal following. In addition, repurposing and syndicating good content will be a powerful tool that builds on your most successful ideas.

Syndicate, Syndicate, Syndicate, Repurpose, Re-use, Re-think, and Syndicate some more. I syndicate everywhere I can. So I post on TedRubin.com (or whoever I am being paid to write for, then TedRubin.com), then LinkedIn, then Medium, HuffPost, and TheSocialCMO. Usually from each around 2 weeks apart… then socialize via all my social platforms, including FB, LinkedIn, Twitter and Google+, each time I post.

Stay on track by developing a strategy and processes for sharing good content over and over, and you’ll establish better thought leadership and keep your brand, and content, top-of-mind.

~ Ted Rubin TedRubin.com

Blog early, blog often

Let’s look at content repurposing from another point of view – cold hard stats.

Did you know?…

In a survey of over 1,200 people, when asked “What is an effective way for a company to attract your business?“, 53% of respondents said providing free content about a topic of interest. (Frac.tl, 2017) A study by Frac.tl and Moz concluded that inbound marketing tactics like content marketing can earn your brand nearly 200% more views than traditional advertising. (Frac.tl, 2015) Companies that published 16+ blog posts per month got almost 3.5X more traffic and about 4.5X more leads than companies that published 0-4 monthly posts. (HubSpot, 2015) Companies that published 11+ blog posts per month got almost 3X more traffic and about 4X more leads than companies that published 0-1 monthly posts. (HubSpot, 2015) 42% B2B marketers publish new content daily or multiple times per week. (B2B Content Marketing Report, 2015)

Whoa!

Do YOU create nearly as much content to compete with those numbers?…

Mike Allton on content repurposing

Some of the most recent studies in content marketing suggest that it may take a business 50 or more pieces of content before they will begin to see exponential improvement in traffic, leads and sales. Therefore, businesses that blog once a week can expect to wait a year to really begin to see dramatic improvements.

A year. Who wants to wait that long?!

It’s the savvy business owner who sees that repurposing their content into a variety of ways and channels can significantly amplify and accelerate that process!

~ Mike Allton TheSocialMediaHat.com

Some time ago, I experimented with blogging every day for 30 days – to see if my traffic would go up. And it surely did!

Of course, the quality of my content went down, but no surprise there.

The surprising part was the quality of the increased traffic. My page views, engagement, lead quality went down significantly to correspond with the quality of my content.

Lesson learned? Less is more.

Blog early, blog well

Fast forward to 2017, and ‘less is more’ is more of a case.

In the B2B Content Marketing Report 2017,

70% B2B marketers from companies of all sizes are creating more content from the previous year,

BUT…

76% prioritize delivering content quality over content quantity.

Content Quality remains the bedrock of success, according to the hot-off-the-press Periodic Table of SEO Success Factors: 2017 edition. (Search Engine Land, 2017)

Sounds like more and more marketers are realizing that…

Creating ridiculously good content is hard, which is why you have to squeeze every drop of juice out of whatever content you create.

~ Ann Handley AnnHandley.com

Blog less, promote more

Creating great content is great, BUT… not nearly enough to drive traffic and engagement on its own.

BuzzSumo says 50% of content gets 8 or fewer shares and 75% gets zero links.

I am sure that comes as no surprise to you. You know exactly how hard it is to drive views/traffic to your content!

Truth is…

(source)

Promotion might be more important than content creation, says Mark Schaefer. Now what?Click To Tweet

Ian Cleary on content repurposing

I believe that to stand out in the crowded world of content marketing, you need to deliver more strategic content that takes more time to deliver but delivers you better results.

When you do invest the time in this content, you need to maximize the value you get from it and that’s where repurposing comes in.

Spend more time on bigger pieces of content and then work out how you can distribute this content in as many relevant places and in as many different ways as you can. Create a presentation about it, create social media updates that you share for months about it, create graphics about it.

It’s NOT about producing lots of lower quality content. Produce higher quality strategic content and repurpose.

~ Ian Cleary RazorSocial.com

Content promotion trumps content creation.

Blog less, promote better

Promoting great content is great, BUT… it’s smart to make it more promotable first.

How?

I’ll give you a hint…

Vision trumps other senses:

In the brain, neurons devoted to visual processing take up about 30% of the cortex, compared with 8% for touch and just 3% for hearing. (Discover Magazine) MIT neuroscientists say we can process an image in as little as 13 milliseconds (MIT, 2014) Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%. (Brain Rules) Colored visuals increase people’s willingness to read a piece of content by 80%. (Xerox, 2014) Eye-tracking studies show readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page. (Nielsen Norman Group) People following directions with text and illustrations do 323% better than people following directions without illustrations. (Research) Articles with an image once every 75-100 words got double the amount of shares of articles with fewer images. (Buzzsumo, 2015) Facebook updates with images had an amazing 2.3x more engagement than those without. (Buzzsumo, 2015) 52% of marketing professionals worldwide name video as the type of content with the best ROI. (Syndacast, 2015) Marketers who use video grow revenue 49% faster than non-video users. (Traffic Generation Café, 2016)

Including visuals in your content makes it more

findable, readable, enjoyable, promotable, lead-generatable, convert-able, revenue-bringable.

Recontent is the answer to all of the above.

After all, ‘reimagining‘ = ‘telling the story in images‘ = ‘visual storytelling‘, remember?

Bottom line…

How to turn failing content marketing into a success? Write less, repurpose more!Click To Tweet

…and avoid this extremely sad statistic:

On average, 75% of ideas are turned into a content asset, published once, and never reused or repurposed again. (Kapost) How will recontent benefit your business?

You might be thinking,

“Content repurposing sounds great… for content marketers!

That’s not me. I’m just a small business owner with too little time and too much to do as is.”

Oh, so you are NOT a content marketer?

But you ARE creating content hoping it’ll help you to break through to your target audience?…

And you do understand the way to your customer’s wallet is through content marketing?…

As Jon Morrow said:

FACE IT: you ARE a content marketer.

Without content marketing, your business is next to doomed.

And without content repurposing, your content marketing is next to doomed.

Neal Schaffer on content repurposing

Content repurposing is to content marketing what marketing automation is to email marketing.

~ Neal Schaffer NealSchaffer.com

Imagine a smartphone without a data plan… I know!

#ContentRepurposing (#recontent) defined by @NealSchaffer.Click To Tweet

Now that we’ve determined you need to continue reading this post, let’s take a look at the benefits of recontent.

Content repurposing increases your chances to be heard

‘The rule of 7’, first defined by the marketing expert Dr. Jeffrey Lant, says that your prospects need to come across your message at least 7 times before they really notice it and take action.

It’s based on a psychological phenomenon called the mere-exposure effect, which states people tend to develop a preference for things simply because they are familiar with them.

In other words, your target prospect needs to see your content multiple times to become familiar with you => develop trust for you and your brand => enter your conversion/sales funnel.

Repetition increases the chance that you get heard.

Repetition also increases … the authority and believability of what you have to say. Listeners go from awareness of the message to understanding to trust. … Saying it twice may in fact be twice as good as saying it once.

~ Seth Godin

How are you going to expose the prospect to your content on a repetitive and consistent basis?

By creating even more content?… that quickly drowns in your blog archives?

Joel Comm on content repurposing

You put a lot of work into your content. Why not make sure your audience can see it wherever they want? I like to do live videos, edit them in iMovie and repurpose them to YouTube, Facebook, my blog and iTunes.

~ Joel Comm JoelComm.com

Shouldn’t your audience see your content wherever they want? @JoelComm says yes!Click To Tweet Sam Hurley on content repurposing

Recycle your content! Else it gets old, stale — and you’ve wasted all your time and money using a multi-use product just once! #ContentCrimes

~ Sam Hurley Optim-Eyez.co.uk

Content repurposing increases your website traffic

Content repurposing is the most effortless way to improve your search engine rankings.

Here’s why.

Every time you publish a piece of recontent, you get at least one backlink to your site.

The more recontent you publish, the more backlinks you get.

Some of those links might be more valuable than others, but don’t obsess over it.

Focus on creating a strong CTA (call to action) in every piece of recontent and bring prospects back to your site – that’s your priority #1.

SEO value of backlinks is a by-product of driving actual traffic.

Since you publish it on sites with high domain authority, your recontent is likely to rank on search engines for the topics (keywords) you optimize it for.

For instance, SlideShare gets over 75% of its overall traffic from search engines; thus, your SlideShare presentations are very likely to see some of that traffic.

That’s why it’s so incredibly important to make your recontent findable (search engine optimized) as well as readable (reader optimized).

When your recontent ranks on search engines, it sends indirect search engine traffic back to your site, as in

Google => recontent => strong CTA => primary site

The more you recontent, the more ‘visible’ you become.

Your potential audience sees you everywhere they go.

Whether they come to your website right away or not, they now perceive you as a niche expert.

And when they DO need what you offer, you just might be the first one they come to.

That’s the TRUE power of recontent: being recognized as THE one with a solution to a problem.

The by-product of growing your brand and niche expertise through recontent are

mentions on other sites backlinks referral traffic higher domain authority of your primary site higher overall search engine rankings

Stick with repurposing your content and you’ll see ALL of the above as a result. I guarantee it.

Eric Enge on content repurposing

Content marketing is an incredibly powerful tools for businesses to gain substantial exposure. However, it only works if you invest the time to create high quality content, and that can be quite expensive to produce each piece. For example, imagine you spend 10 hours creating one fantastic piece of content, and it gets some great results. Sounds great, right? But wait, who has the 10 hours these days, and how many times per month can you find 10 spare hours to create the next great article?

Content repurposing is about getting more value from each great piece of content you create. Imagine you still spend 10 hours to create the first piece of content, just as outlined above. What if you could take pieces of that content and break it out into many different incremental pieces, each at much lower cost? Here are some examples:

Extract 10 to 20 social shares from the post, and share them over time on social media Record a related YouTube video using all the same concepts from the article Reach out to third party sites and pitch them on guest posts which cover the same topic area. Don’t send them the exact piece of content, but rewrite it to fit their audience (note this will take some time, but a lot less than 10 hours) See if you can get interviewed by people on topics closely related to your post Take the original content, put a little more time into it with some key additional ideas and offer that as a PDF download which you use to capture email addresses

These are just some ideas, all of which leverage the original content you created, and they can all help multiply the total return off the initial piece of content!

Lastly, from an SEO perspective, content repurposing helps create a lot of additional exposure for your content, and this can lead to more links and traffic back to your site.

~ Eric Enge StoneTemple.com

Content repurposing helps reach a much wider audience

A research by the child development theorist Linda Kreger Silverman suggests that:

about 30% of the population strongly uses visual thinking, another 45% uses both visual thinking and thinking in the form of words, and 25% thinks exclusively in words.

So… if your primary form of communicating with your audience is words – blog posts, for instance – you are only reaching about 25% of them effectively.

The rest needs you to show it to them.

Content repurposing allows you to appeal to multiple audiences with various content preferences.

Henley Wing on content repurposing

Repurposing is important because it opens up different entry points for potential readers/customers to discover you.

It’s like using an original pick-up line that works like crazy attracting women in a bar.

Why not reuse that pick-up line in a different setting? Chances are very few, if anyone would’ve heard it the first time.

~ Henley Wing BuzzSumo.com

Content repurposing breaks through multi-screen reality

Your target audience is constantly plugged in, using multiple devices and services at a time.

83% of consumers globally are constantly plugged in, using, on average, 2.23 devices at the same time. (Adobe, 2016)

On the other hand,

47% of global device users admit feeling distracted by multiscreening. (Adobe, 2016)

Duh!…

What’s a content marketer to do?

Repurpose your content into videos, SlideShare presentations, and images.

Your prospects might not want to read an in-depth blog post on their mobile devices, but they might watch a 2-3 minute recap of the post. Or flip through a slide deck. Or listen to the audio version of the post.

With limited time (15 minutes or less), 57% people opt for videos over text and 63% for shorter stories over long articles. (Adobe, 2016)

In other words, it’s a great disservice to your business to fail to optimize your content for this multiscreen reality.

So… recontent, recontent, recontent!

Rich Brooks on content repurposing

Content repurposing is a multiplier. It’s the triple word score on Scrabble, except you’re not limited by triples.

Once you’ve developed a piece of valuable content–valuable to your audience–it’s about taking the same content and using it in multiple places to reach a wider audience with a minimum of additional work.

A video becomes a blog post. And that becomes an infographic. And that becomes a slide deck, which begets a series of tweets and status updates. And then you can create an “evil twin” post and submit it for a guest blogging opportunity, or do some podcast outreach to become a guest one someone else’s show.

The possibilities are limitless.

~ Rich Brooks TakeFlyte.com

Rebekah Radice on content repurposing

Content repurposing isn’t a new idea, but it certainly is an underutilized one. When you repurpose, you take one piece of content and turn it into many. And the beauty behind this tactic? You get more mileage out of your content, a higher impact, and all at a lower cost. In other words – more bang for your marketing dollar.

And there’s so many ways to repurpose your top content. You can turn it into a Slideshare of 3-5 tips, a Youtube video, infographic, podcast, webinar – the sky’s the limit. Tap into your creativity and test what works, drive traffic, and increase your social media engagement.

~ Rebekah Radice RebekahRadice.com

what @RebekahRadice said about #contentrepurposing – get more bang for YOUR content buck!Click To Tweet Content repurposing saves time

I know, I know… content repurposing sounds great! AND extremely time consuming…

But what’s the alternative?

Creating even more content that rots in your blog archives?

‘When something isn’t working, ‘trying harder’ won’t help.’ ~ Ana HoffmanClick To Tweet

That’s how I got into content repurposing to begin with.

I needed to find a better way to get my existing content in front of more people. To give my content more shelf life.

My recontent journey started with SlideShare.

Often referred to as the ‘Sleeping Giant of Content Marketing’, SlideShare is the largest presentation and document hosting platform in the world. It’s owned by LinkedIn and now Microsoft and has about 70 million active users.

So…. as a complete newbie to SlideShare, here are my very first recontent results:

30 days. 9 presentations. Over 243K views. Several first-page Google rankings. 1,400 clicks to Traffic Generation Café and my Facebook fan page. Over 400 new Facebook fans. SlideShare became my second largest referral traffic source.

243,000 views!!!

Imagine trying to do that on YouTube…

Learn more about my SlideShare success and how you can do the same for your business:

SlideShare Traffic Case Study • From 0 to 243,000 Views in 30 Days

How did I find the time to do all of that?

I stopped creating new content.

Instead, I promoted my existing content by repurposing the heck out of it.

As a result,

I spent less time creating more content (9 presentations vs my typical 3-4 blog posts in 30 days) I leveraged high-trafficked platforms where my target audience spent time I drove a LOT more traffic and conversions than I ever had via traditional blog post promotion on social media.

Less effort and a LOT better results, in other words.

So if you are overwhelmed, overworked, and discouraged by your current content marketing efforts, you can’t afford NOT to repurpose your content.

The less time you have, the more you should repurpose your content.Click To Tweet What does it look like to reimagine your content?

Did you know Thomas Edison was by far not the first one to invent the light bulb?

In fact, some historians claim there were over 20 inventors of incandescent bulbs prior to Edison’s version.

So why is Edison the one popularly known for the invention of the light bulb?

Edison was the first one to recognize that the bulb itself was nothing without a system of electricity to make it truly useful.

So not only did Edison create his version of the bulb, but also developed an entire industry of power generation and supply to go with it!

Tim Brown, Founder of IDEO, wrote in Harvard Business Review:

Edison’s genius lay in his ability to conceive of a fully developed marketplace, not simply a discrete device. He was able to envision how people would want to use what he made, and he engineered toward that insight.

What is the ‘marketplace’ for your content? How would people want to take it in?

Would they want to read an in-depth blog post? Or prefer to watch a video on a mobile device? Or listen to an audio on the way to work?

It’s not enough to create a useful piece of content.

You need to build a recontent ecosystem around it to get it into the hands of the right people at the right time in the right format.

Recontent Ecosystem in action

Think of your content as a set of legos that could be shaped into endless forms – your Recontent Ecosystem.

What does it look like?

The recontent ecosystem above works best for

content creators with a stockpile of existing content people who write as their preferred content creation method

SIDE NOTE

Your starting point will depend on what your primary way to create content is.

If you are a vlogger, start with Step 5.

If you are a podcaster, start by… recording your podcasts as videos! It always amazes me how many podcasters don’t even think of doing this, yet it should be a no-brainer. Same amount of effort – double the content.

Going back to bloggers: your recontent starts with a blog post.

RECONTENT STEP 1

Scout your blog archives for a post:

that’s evergreen (update it if necessary) solves a problem for your target prospect has a relevant call to action (remember: recontent is not about website traffic per se, but converting that traffic into customers!)

More worthy reads on creating best calls to action:

How To Write A Call To Action In A Template With 6 Examples – Julie Neidlinger at Coschedule.com 8 Call-to-Action Tips Getting Real Results for Marketers Right Now – Darcy Coulter LeadPages.net RECONTENT STEP 2

Believe it or not, this is one of the most challenging parts – turning a full-sized blog post into a bite-sized outline.

Takes a bit of practice going from some 2,000 words to 300-400 (that’s about how long your outline should be), but soon becomes second nature.

Here’s the BEST editing advice I’ve ever read:

RECONTENT STEP 3

Next, your outline will become a slide deck (a PowerPoint or Keynote presentation, in the other words.)

Why?

Because a presentation is, essentially, a collection of images.

And how can you repurpose images? The sky’s the limit!

RECONTENT STEP 4

Once you have a presentation, turning it into a video is a cinch.

Simply record yourself reading through the slides with any screencasting software.

I cover recontent steps 3 through 5 in a bit more detail in this post:

How to Turn Blog Post into Video in 5 Min RECONTENT STEP 5

There are several simple ways to separate the audio from your newly created video.

Here’s the easiest one: once your video is published on YouTube, go to ListenToYouTube.com, enter your YouTube video URL, and press Go.

This free service will quickly strip your video voice-over and turn it into an MP3 ready to be distributed to various audio sites, like SoundCloud.

Here’s a helpful video tutorial by Ileane Smith:

Turn Your Live Streams Into Your Podcast RECONTENT STEP 6

Your slides ARE images.

Some of them are transitional images that only make sense within the context of the presentation.

But many of them could be used as standalone images to be shared on social media, added to blog posts, articles, etc.

Just make sure those images:

contain a completed thought have your branding (optional) include your call-to-action URL RECONTENT STEP 7

Creating an infographic doesn’t have to be intimidating.

It could be as simple as stacking a few slides together – as long as the end result contains a complete thought.

Like I did in this post:

7 Simple Hacks to Create Traffic-Driving Mobile Friendly Emails RECONTENT STEP 8

This one is easy-peasy and EXTREMELY valuable – sharing images as social media updates certainly beats spitting out links in terms of engagement and clicks.

Don’t just share an update once though. Rinse and repeat.

Learn more about why you should share your social media updates more than once (or twice!):

How To Promote Your Blog With Social Media – Garrett Moon at Coschedule.com Tweet And Repeat: The Power Of Sharing And Sharing Again – Mark Traphagen at MarketingLand.com The Art of Aggressive Social Sharing – Guy Kawasaki and Peg Fitzpatrick at hbr.org RECONTENT STEPS 9 & 10

In these steps, you are going to use and reuse everything you’ve created thus far: slide deck(s), video(s), images.

Embed them in your posts and in articles you publish elsewhere – guest posts, LinkedIn Pulse articles, Medium publications, and so forth.

Needless to say, everything you see in this post was created according to the recontent ecosystem chart above with one exception: since I wasn’t repurposing an existing blog post, I started with an outline, then created a SlideShare presentation based on that, THEN wrote the actual blog post.

outline

SlideShare presentation

blog post

presentation images added to the post

images added to Click to Tweet CTAs

YouTube video (also used as native video uploads to Facebook, Twitter, Instagram)

all of the above continuously used in social media updates

all of the above embedded in various articles [LinkedIn, Medium, etc.]

More examples of recontent at Traffic Generation Café

7 Simple Tips to Create Traffic-Driving Mobile Friendly Emails

blog post

infographic

SlideShare presentation (using infographic images)

infographic and presentation images added to the post

images added to Click to Tweet CTAs

YouTube video (also used as native video uploads to Facebook, Twitter, Instagram)

all of the above continuously used in social media updates

all of the above embedded in various articles [LinkedIn, Medium, etc.]

5 Brilliant Ways to Go Blog-to-Video with Content Samurai [Review, Tutorial, Discount]

blog post

SlideShare presentation

blog post video trailer* [short YouTube video]

full video tutorial [YouTube video]

all of the above continuously used in social media updates

all of the above embedded in various articles [LinkedIn, Medium, etc.]

So you see, each piece of recontent was created to amplify the original as well as serve as a standalone piece of your recontent ecosystem.

How to make recontent work for you

Repurposing your existing and future content is no longer an option – it’s a must.

I hope you understand it by now.

And if not… oh, well. It’s like Jay Baer says,

“That’s okay. More opportunities for the rest of us.”

…AND your competitors.

The only thing that might stand in your way is… the lack of skills.

That’s why you should download “How to Repurpose Your Blog Content for Maximum Impact” PDF now and learn how to put recontent to work for your business – and be ahead of the pack… for a change!

Content Repurposing: Marketing Takeaway

No more rotting in blog archives.

Your content is now working for you 24/7 on high-trafficked sites where your potential customers are RIGHT NOW, branding you as an expert in your niche, and bringing those potential customers back to your site in the form of traffic.

The ultimate circle of content life! Or recontent ecosystem, I should say…

WHY do you create content? Who is reading it?

Thanks to recontent, EVERYONE.

Off to repurpose… something,

From Ana with

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