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marqeting · 2 days
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How Much Creative Freedom Should Brands Give to Influencers
In a market occupied with brands using influencer marketing, the question of creative freedom pops up. Influencer marketing has evolved into an effective strategy, providing brands with a great ROI at a comparatively lower cost than traditional marketing efforts. According to a report, marketers earn an average of $5.78 in revenue for each $1 invested in influencer marketing, with some brands earning as much as $18 per dollar invested.
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Given these impressive returns, it’s essential for brands to strike the right balance between guiding influencers and allowing them creative freedom. Influencers know their audience best and can create content that relates more authentically. Therefore, brands should provide clear guidelines and key messaging points while allowing influencers the flexibility to present the content in their unique style. This approach ensures that the content feels genuine and engages the audience effectively, driving better results.
Because influencer marketing has proven favorable for many marketers, the question now focuses on how to execute influencer campaigns effectively. In the quest for content, some brands are taking away influencers’ creative freedom. Today’s consumers can easily discern between authentic branded content and content that feels overly promotional or scripted. They don’t hesitate to criticize brand endorsements or sponsorships that don’t align with their preferences. To avoid negative criticism, marketers should allow participating influencers to create content according to their own creativity. After all, who knows their audience better than the influencers who have built it through dedicated efforts?
In this article, we will discuss how brands can maintain a balance between providing content guidelines and allowing influencers the freedom to create content.
How Much Content Freedom Should Brands Allow Their Influencers? When it comes to influencer marketing and creative freedom, there’s no one-size-fits-all answer. For established brands with a strong identity, stricter control might be necessary to maintain brand consistency. New brands, on the other hand, might benefit from the fresh perspective and creative freedom offered by influencers. Whether you are an established brand or a new one, adapting your approach based on the situation is crucial for success.
Drafting one content brief and sharing it with dozens of creators is not effective. Instead, creating personalized content briefs after analyzing each influencer’s profile is a better approach. With so many brands using influencers, generic, scripted content gets lost on social media platforms. Creative freedom allows influencers to create raw and engaging content that stands out, gaining traction and making your brand memorable.
1. Share clear and concise guidelines Although brands should provide creative freedom to their influencers, they should not miss any mark in communicating their own brand mission, value or any necessary content creation guideline. Mention your campaign goals (brand awareness, sales), target audience, and key messaging points. Be clear about what you want the influencer to achieve, but leave room for them to express their creativity in how they do it.
2. During the Campaign Work closely with the influencer during the content creation process. Both the brand and the influencer benefit from mutual discussions, idea exchanges, and suggestions, while respecting each other’s creative vision. Share all relevant product information and brand assets with the influencer. Excellent customer support goes a long way in building long-term, profitable relationships. In return, influencers can create high-quality content that accurately reflects your product.
When it comes to influencer marketing, brands should accept trendy content suggestions from influencers. Tying your brand message to a trending topic in a clever or relevant way can initiate conversations and increase engagement. Participating in trends shows that your brand is aware of current events and pop culture, making you appear more relatable and approachable to your target audience.
3. Content Approval Process The goal of the content approval process is to maintain transparency and ensure the influencer’s content aligns well with the brand’s guidelines. Remember, the idea is not to micromanage the creative execution of the influencers. Be open to the influencer’s creative approach, but be firm on any aspects that violate your brand guidelines or could potentially damage your brand image.
Wrapping Up As consumers love raw and trustworthy recommendations, marketers should step into influencers’ shoes and give them the autonomy to create engaging content while maintaining a balance with creative briefs and guidelines. Influencers who achieve good engagement insights on their content tend to do so through transparency and fruitful discussions with the brand.
Also, contact Marqeting to know how they can help scale your brand through influencer marketing campaigns that convert.
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pcdoctorsnettx · 2 months
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Top Digital Marketing Company in USA | PC Doctors NET
PC Doctors NET, a top digital marketing company in USA, has top strategies for businesses to grow online. Achieve your goals easily with us. Get free at https://www.pcdoctorsnet.com/
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kaartal · 5 months
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Online Trading in UAE: Top Strategies for Success
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When it comes to making the best economic decisions for your company, it is impossible to completely eliminate business risks. Decisions must be made even when we do not have all of the facts and are uncertain about the future. For example, market regulations create an uncertain environment in which risk-taking is not optional if you want to progress.
Your company may be vulnerable to a slew of potential issues that you may be unaware of for months, if not years. This is why large corporations practice risk management, employing highly paid accountants, legal experts, and other specialists in this field.
How to Solve Risk With Effective Management Skills
J. Blake Smith Arkansas Business expert advises the following are some of the areas in which business owners can concentrate their efforts to help manage the risks associated with running a business.
1. Establish priorities
The very first stage in preparing a risk management plan should always be to prioritize risks and threats. You can do so by employing a somewhat universal scale based on the likelihood of each risk occurring:
It is very likely to happen.
Some chance of occurrence
The likelihood of an occurrence is low.
There is a rare chance of this happening.
Of course, a risk in the top category should take precedence over the others, and a plan to prevent, or at the very least mitigate, these risks should be implemented. There is, however, a catch. Risk should be prioritized if it falls into a lower rung but has the potential for more financial harm.
2. Obtain Insurance
Assess your company’s liabilities and legal requirements to determine what types of insurance are required. This could include
Insurance for life
Insurance against disability.
Professional liability insurance
Insurance for completed operations
Purchasing insurance allows you to transfer your risk to insurance companies for a low cost, particularly when compared to the potential cost of uninsured risk.
4. Implement a Quality Assurance Program
If you want to run a successful business, you must have a good reputation. Customer service is essential for success. Always test your products and services to ensure the highest quality. By testing and analyzing what you’re offering, you’ll be able to make any necessary changes. Consider going a step further and evaluating your testing and analyzing methods.
5. Limit High-Risk Clients
If you’re just getting started, make it a rule that customers with bad credit must pay in advance to avoid complications later on. To do so, you must have a procedure in place to identify poor credit risks well in advance.
6. Preserve Growth
This is entirely related to employee training. If you sell products and/or services and set lofty goals for your employees, they may be tempted to take unnecessary risks, which can harm your company’s reputation. Instead, teach your employees to prioritize quality over quantity. You will avoid the risk of declining sales as a result of high-pressure sales tactics that customers dislike.
J. Blake Smith Arkansas said, On a related note, while innovation is critical to success, it is important not to innovate too quickly. If your company’s growth is dependent on the next innovation, a hiccup is unavoidable because not all new products and services will be successful.
7. Expand Your Product or Service Offerings.
Diversifying your business offerings is a good idea whether you offer products, services, or both. This not only allows you to provide more options to your customers, but it also allows you to have multiple income streams.
Expanding your products or services also aids in maintaining public interest in your company. It can also give you a competitive advantage. It can also give you an advantage over your competitors. So, if your company relies solely on one product or service, it’s time to diversify. Furthermore, always ensure that any new product or service you introduce is of high quality.
8. Determine potential hazards
Your company is sensitive to both internal and outside threats. Internal risks can range from simple fire hazards in your building to major events such as an economic downturn, supply chain disruption, or weather hazards. Internal dangers may include
Slip-and-fall dangers
Fire danger
Employee turnover is high.
A key employee is departing.
Failure of a computer
Customer data loss
Embezzlement shift harassment
External dangers may include:
New technology renders you obsolete.
Disruption in the supply chain
An economic downturn caused by computer hacking
A hurricane, blizzard, wildfire, and flood
Pandemic
Conclusion
Risk management is a type of insurance in and of itself, and it is a necessary step for long-term success. J. Blake Smith Arkansas summed up in these eight steps outlined above should get you started on developing a risk management strategy, but they are only starting points. A thorough examination of your company and industry will enable you to better shape a risk management strategy that could save the company you worked so hard to build.
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hanafubukki · 3 months
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Malleus Draconia versus Ortho Shroud
It seems some people are surprised at Malleus’ actions? That he destroyed the robot dogs and almost destroyed Ortho.
But I would like to point out that Malleus has always been like this; very protective of his loved ones.
For example: In Lilia’s PE vignette, he nearly took Rook’s head off because he thought Rook was trying to hurt Lilia.
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Then we come to book 7, chapter 7 update.
Yes, he destroyed the dogs and almost Ortho but remember Malleus is protective of his loved ones.
Malleus OBed because he wants his loved ones happy and Ortho is a threat to that, so of course he’s going to destroy any threats to them and Ortho basically labeled himself as such.
Now I want to bring up a point that I don’t see many talk about?
Malleus understood Ortho’s explanation about how Ortho woke up and how he was able to penetrate the barrier.
Ortho described himself as immortal basically because he can transfer his data to any body, which Malleus understood as transferring vessels.
This is when Malleus finally took the steps to destroy Ortho. Not because he wanted to kill him, but because he knew that Ortho would still live and transfer himself to another body.
Did Ortho feel fear? Yes because Orth doesn’t like lightning and that’s one of Malleus’ powers but think about it.
Feeling fear is an emotion no one wants to repeat. Malleus acknowledged that Ortho might be feeling fear
With Malleus knowing that Ortho can feel such things, Malleus told Ortho he would end him swiftly because in a way that is an act of kindess isn’t it? To end it quickly rather than prolonging the fear.
But at the same time he knows that Ortho will live and remember this emotion, and that’s what Malleus wants, so Ortho would be too scared to try again.
Malleus is protective of his loved ones and he always has been.
While his actions might seem as if he’s out of control, he isn’t. He understood in his own way what Ortho explained to him before making his move.
He didn’t attack because he’s raging but made a more calculative move on his end to stop Ortho, one that he would make repeatedly if need be, since he knows that Ortho can transfer bodies.
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Obsessed with House and Wilson’s little dates. Every episode they talk about different plans they made. They have weekly bowling nights, on Saturdays they play video games, they go to dinner together regularly, they eat lunch together almost every day, one makes plans and assumes the other will be there too. Everyone around them knows their weekly date schedule. When one of them asks someone else to something that person already knows they were 2nd choice. None of this stops when they date other people. House got into a custody battle over Wilson with his girlfriend. Can’t find House? Find Wilson.
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avery-the-asexual · 10 months
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Derek, after an argument: God your such a pain the ass.
Stiles: that's not what you were saying last night.
Derek: oh God.
Stiles: that's more like it.
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compacflt · 9 months
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Okay maybe I totally missed it in the story, but I’ve gotta ask: how did Jake find out about Ice and Mav?? I know there was a line about “figuring out who Bradley’s dads were” in Debriefing, and it seems like Jake definitely knows by the carrier for the mission, given how he reacts when Bradley says he’s gay and that they “hate him for not being able to hide it like them”, but when was the discussion about exactly what Ice and Mav are to each other? At what point did Bradley tell him, and how long did Jake spend staring at a wall and saying “huh” in a dazed sort of way???
i admit i made it confusing on purpose and i admit there isn’t much of jakes reaction but yes
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it’s the third “he was my dad.” specifically about ice. whereas the other two are about goose & mav. because, you know, there are three of them. dads, that is. ice just happens to be the third
Jake canonically doesn’t know what’s up with the holy dad trinity because he doesn’t even react to seeing goose btwn ice (fucking cdr of the pacflt) and mav (his fucking CO) in that old top gun photo —only cares about goose. clueless-ass mf. and the homosexual little “what is with these two!” during the first practice dogfight.
but i bet there were clues. a lot of little things that eventually came together.
a.) scrolling through the navy times on his laptop in bed cause he’s bored one night, tilting it over so bradley can see the screen and read the headline, ‘RADM tom Kazansky named pacific fleet commander,’ just randomly asking “whaddaya make of this guy?” and next to him bradley freezes and almost refuses to speak and then snipishly says, “he’s gay.” / “what?” what a wild thing to say! / “i just know it. he’s gay. look at him. hiding it like that.” / “what a weird fucking thing to say about a guy you’ve never met, bradshaw!” / and bradley going all silent and sullen the way he does sometimes and saying “well i don’t think anything of him. whatever.” / and then both of them put it from their minds and never talk about it again.
B.) all the quiet little dad-related breakdowns over the years. Father’s Day is never happy when bradley’s around. jake made the mistake of asking him why, once. he said something to the effect of “well with three of them you’d think id be statistically likely to get a dad who wasn’t unbelievably fucked-up or dead but nope! it’s three times as bad as usual!” and refused to elaborate. bradley is often annoying this way.
c.) the fact that capt mitchell, maverick, who looks like a gracefully-aging movie star, is by all accounts nice and charming and mostly-ish respected, and yet apparently chronically single, a confirmed bachelor for as long as most officers can remember. hondo knows something, clearly, but he’s being very cagey about it, apparently out of loyalty to maverick. even on day ONE of the special training detachment at Top Gun, there are rumors. Some more mean-spirited than others (looking at you, harvard) which Jake tries to shut down, because he remembers being on the receiving end of mean-spirited rumors like that, and rumors about a guy like maverick probably aren’t true. ‘I’ve heard about him. Whispers. Watch him the next time we hit the Hard Deck. He’ll flirt with Penny the bartender, and she’ll flirt back, but he sure as hell won’t take her home. You know what I mean.’ Yeah right. dangerous to make comments about a man like maverick. jake keeps his mouth shut.
d.) but then there’s the way bradley acts around him. They’ve met before and they know each other and there is not only bad blood between them, it’s blood that’s been simmering for a while and just now boiling over. Three dads. the maverick-related rumors. hmm…
e.) that picture of goose and mav and ice. OKAY. Now we’re getting somewhere. Bradley’s dad… LTJG nick bradshaw… FLEW with maverick. Looks up the obituary online and reads the news reports he can find in the archives. Maverick was behind the stick when goose ate it. Okay. Two out of three dads found and accounted for. (Because they’re broken up, and because jakes still heartbroken, this fact will be used as ammunition. “Or that maverick was flying when his—“ “YOU SON OF A BITCH!” et cetera et cetera.)
f.) on the flight deck shaking hands with the commanding officer of every commanding officer jake has ever dad—admiral tom kazansky, come to wish the aviators good luck, and to sanction their attack. this is, like, a big deal. like a really big deal. like, makes you wanna stop and ask him for a selfie to post on your LinkedIn to advance your career kind of big deal. but out of the corner of his eye… jake’s noticing Bradley on the verge of a dad-related breakdown. bradley doesn’t seem to care how much of a big deal it is to have the privilege to shake the hand of the commander of the pacific fleet. isn’t even looking. something big and hateful between them. something like bad blood. oh oh oh. wait. It’s coming together.
g.) poking fun at him. psyching him out. what’s a little pre-suicide-mission hazing between exes? what is with you, bradshaw? you’re, like, freaking out over here..! —and Bradley, looking for someone—anyone!—to trust, tugging him into his cabin on the aircraft carrier and bursting into tears and crashing down onto the linoleum into jake’s arms and saying “he was my dad…!”
h.) bingo.
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rawliverandgoronspice · 2 months
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regarding common tropes about ganon's writing in fics, I am kind of always taken aback a little anytime ganondorf uses degrading sexist terms in fics and such. Because to me, even his most evil interpretations would probably have no reason to have negative associations with women who have sex a lot, unless he picked it up from elsewhere (like there's some room for it to be interesting psychologically speaking if that's directly addressed, but it never is). I'm not sure why the gerudos would ever cultivate these kind of misogynistic ideas in their own culture, or why Ganondorf would spontaneously decide to form any essentialist ideas he may potentially develop on the basis of promiscuity, of all things. And, if he would pick that up from Hyrule... why would he, why this, and how does that map out with him remaining proudly gerudo in most iterations if he sees any non-married woman getting funky in a negative way?
it's kind of a very small thing, but it does kind of beckons a lot of questions regarding worldbuilding and psychology and it tends to take me out of fics a little, because it's always kind of assumed and never investigated
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marqeting · 16 days
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How Private Cabins in Co-Working Spaces Improve Business Growth
 You’ve poured your heart and soul into building your business, climbing the ups and downs of entrepreneurship with extreme determination. However, as your venture gains popularity, you find yourself in a dilemma – should you commit to a traditional office lease or seek out a more flexible, growth-oriented solution?
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Private cabins within co-working offices are a relatively new concept that is gaining popularity as the co-working trend continues to rise. These cabins within co-working spaces give professionals a relieving departure from conventional norms, allowing you to lead your business forward without compromising on privacy, security, or strategic positioning. The blogs explores how private co-working cabins can improve business growth by offering you amenities and benefits
Cost-Effective Scalability at Your Fingertips One of the most compelling advantages of private cabins is their cost-effectiveness. Rather than shouldering the financial burden of a full office lease, you only pay for the space you need, when you need it. Now channel your resources into fueling your business’s growth, investing in domains that truly matter, such as talent acquisition, product development, or even marketing initiatives.
Privacy and Confidentiality, Guaranteed Confidentiality is also huge. You don’t have to worry about sensitive client information or ideas getting out. The rooms are soundproofed, so those private conversations stay private. And controlled access means no unexpected visitors barging in.
You get a private, secure room personalized just for you and your business. No loud, distracting neighbors or coworkers overhearing your calls. Just you, your team (if you have one), and your work. Sounds nice, doesn’t it?
But it gets better. These cabins come at a fraction of the cost of a full office lease. You only pay for the time and space you actually use. Expanding and adding more room as you grow? How easily it adjusts to your business needs.
Co-working Cabins with Modern Tech and Networking Features The cabins themselves are usually equipped with all the tech and amenities you need– WiFi, whiteboards, video conferencing setups, the whole nine yards. It’s a fully functional private office without the hassle of building it out yourself.
You also get the benefits of being part of a larger co-working community when you want it. Access to common space areas, networking events, happy hours, etc. But you still maintain your business privacy.
If you’re feeling stuck and confined by your current setup, these cabins could be the respite you need to reignite your business growth. Don’t let opportunities and big ideas pass you by. Invest in a workspace that rises to meet your ambition. Private co-working cabins free you up to concentrate on what really matters – making your business dream a reality.
At the end of the day, private cabins give you space to focus and be productive, but on your terms. To book a co-working space at LetsBrim visit us at- https://www.letsbrim.com/
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drumlincountry · 9 months
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one of the best & funniest things I heard this week was when a student activist was asking an ~~elder eco warrior what organisation they should get involved in & this 75 year old retired doctor was like "nah, you gotta set up your own. You need like 10 separate groups. Even if all the members are the same. When one of them gets in legal trouble, you just shut it down and continue with the others. This shit is basic."
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I love Omega to pieces and really want to say I'd protect her at all costs but let's be real, she doesn't need my protection, if anything Ms. "I'm Escaping and Taking You All With Me" would be protecting me.
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rusquared · 1 year
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realised i never rly posted my orv doodles here because i was exclusively followed by sexy women (bots) my first month here. so uh hi i draw sometimes
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soups-archive · 7 months
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Thoughts on Purgatory Day 4:
God what a fun day, and yet funnily enough a much more relaxed one.
It's gonna be interesting to see what the ramifications of blue's logout strat are gonna be because it's definitely going to be banned, but, from my understanding, blue used this strat to prove a point: that red's strategy was unfair.
Which is true, or at least I think it was true.
Personally, I feel like it was mostly unfair due to how difficult it used to be to get to global, but I feel like the admins have pretty fairly counteracted that and balanced things with today's introduction of the spawn portals.
Because with red's strat players HAD to physically travel to global and turn in the contracts within at least the last 30 minutes of gameplay. The portals now easily allow other teams to show up and at least put up a good fight, and we actually got to see how effective they are today with cellbit and charlie's assist they pulled for roier. If they had been just slightly quicker, green might've been able to steal back the win.
Which I think brings me to the other potentially unfair part of red's strat that I've seen be brought up which is that it isn't fair for streamers in European timezones/streamers who play earlier. Which is a fair criticism, but honestly I haven't personally been able to think of a way for the admins to balance the contracts around that without either: A) completely changing how contracts work, or B) unfairly punishing later streamers.
I think it's complicated, and I feel like the main thing that's gonna result from today isn't going to be them banning turning in tasks late but instead banning logging out right in front of the global NPCs. Knowing the admins, they'll probably figure out something I hadn't thought of and make the whole thing more fair for everyone.
Competition and lore wise, tomorrow is gonna be really interesting as well. A small alliance might be blooming between red and green and that might have massive ramifications going forward. That and I think (???????) that players might be getting their eggs tomorrow (?????). I know they described a period in which they had to keep them alive and the actual event ends on the 10th so I'm guessing they're arriving tomorrow. If they are, that shit is going to be crazy.
(Side note: It was also a delight to see teams casually hanging out more together today. As much as I enjoy the competition, I missed them all just chilling)
Overall, congrats blue on the win! Cheesy as fuck and they knew it but it was absolutely deserved! They worked their asses off! And green put up a hell of a fight! I hope they get their chance to win as well tomorrow!
#qsmp#soup speaks#it could be perceived that way but this really isnt meant to be a discourse post#i just like thinking about strategy and gameplay balancing lol#this event has been so delightful for me i love disecting possible tactics and ways the admins can make things more fair#while still rewarding interesting and smart strategies#because red's strategy WAS smart#and with the addition of the portals its a lot more fair and opens up opportunities for some sick ass skirmishes over global tasks#i think it also opens up a lot of opportunities for teams to get creative#because all the teams DO have streamers who log in later#even if theyre not their pvp heavy ones#off the top of my head blue has tina missa and rivers#and green has bagi quackity and roier#and not all of those people are the best at pvp but thats where creativity and strategy come in#id love to see blue team come running in with a bunch of explosives or poisoned arrows or other ranged attack methods#to try and stop red team or green team without getting too close contact#like AHHH!!!! i wanna see teams get really creative with this!!! i love fun strategies!!!!#theres so much fun bullshit you can do in this scenario#like god i could sing red's praises so much theyre so tactical and think so strategically its fucking awesome#their cave base made specifically so that it would be less detectable using cave layers? and convincing people they still live at spawn?#delightful#and shoutout blue team for the way they've let people play to their strengths#they caught on to so many good strats early on like moving their base off island and tea being the best food source#and god the way green really came back together today was such a delight to watch#i hadn't caught much of their pov prior to today but i tuned in while they were grinding to fight blue and it was so much fun#i hope them and red actually commit to the little alliance they've formed and try to secure green the win tomorrow#god this event spawns such shit discourse but also im so delighted by it#sorry for the fucking essay in the tags i just have so much to gush about this event kudos to the admins this is sick#qsmp purgatory#really putting the blog back in tumblr blog with this one huh
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noahlivingston · 6 months
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"morality serenoa" this "utility serenoa" that no actually the most correct and canon characterization of serenoa no matter what choices u make is that he's a little freak
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fairycosmos · 2 years
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im listening to an assortment of amy winehouse Songs *stares at you* *fades into you*
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