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Medical tourism – A Global scenario
Many citizens and residents are in a continuous search for destinations outside the country where they can receive quality healthcare at a much lower rate.
Medical tourism is a fast-growing industry, with countries in Europe, Asia, and South America all finding large success with offering medical care to people from other countries.
In addition, we assume that out-of-pocket medical costs of critical and elective procedures continue to rise, while nations offering universal care are faced with ever-increasing resource burdens.
This presents opportunities for not only hospitals, accreditation bodies, but also for insurance companies.
Write to us at [email protected] to learn how GRG Health is helping clients gather more in-depth market-level information on such topics.
The cost of healthcare continues to rise in developed countries; thus, many citizens and residents are in a continuous search for destinations outside the country where they can receive quality healthcare at a much lower rate. In 2017, more than 1.4 million Americans sought health care in a variety of countries around the world.
The number of medical tourists to all countries in 2017 was estimated at 14-16 million. Thus, medical tourism is a fast-growing industry, with countries in Europe, Asia, and South America all finding large success with offering medical care to people from other countries. The top specialties for medical travelers are mainly cosmetic surgery, dentistry, cardiovascular, Orthopaedics, Cancer, Reproductive, Weight loss.
According to the Medical Tourism Association, the reasons why people choose other countries for treatment instead of the home are that patients want to obtain a higher quality of treatment (56%), 22% look for cheaper prices, 18% seek a treatment option not available at home and 10% Patients want to undergo treatment as soon as possible without queues.
The world population is aging and becoming more affluent at rates that surpass the availability of quality healthcare resources. In addition, we assume that out-of-pocket medical costs of critical and elective procedures continue to rise, while nations offering universal care are faced with ever-increasing resource burdens. In a report by Visa and Oxford Economics, it was stated that medical tourism expected to grow up to 25% every year for the next decade as the competition for health tourists between countries have becomes fiercer.
This presents opportunities for not only hospitals, accreditation bodies, but also for insurance companies.
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Research on Fenugreek
At GRG Health, we often find that what our research reveals is eventually confirmed by sundry unrelated sources (though at a somewhat later date).
Recently, #research conclusively showed that a solution of #Fenugreek and water (popular as "Methi water" in Hindi) is helpful in #weightloss (please note that #galactomannan induced fullness in the GI tract is just one aspect here) and even supports insulin sensitization (with implication for #glycemiccontrol and #diabetes).
Write to us at [email protected] to learn how GRG Health is helping clients gather more in-depth market-level information on such topics.
The news about that research on Fenugreek was carried across public channels incl. this one:
https://lnkd.in/dU4F5RT9 .
However, well before this news appeared, GRG Health had closed an in-depth engagement for a key #client, identifying not just Fenugreek but many dependable/robust candidates that are supported by scientific evidence (for further R&D and incorporation into the client's own product portfolio).
As this was an in-depth engagement, GRG Health found not just the ingredients but their core nutrients/components (like the Galactomannan in Fenugreek, for example) also, ranking them based on evidence, #expert inputs and #KOL opinion, sharing the findings with the client in a report that is currently being used for product creation.
GRG Health also posted a short summary about that engagement when the client permitted......if you missed it, check here: https://lnkd.in/dYBDa9Fq .
Traditional Medicine (incl. #Ayurveda, #Unani, #Siddha) and #Homeopathy (the pillars of India's #AYUSH initiatives) serve as rich sources of many such ingredients....if you are looking for more insights about them, reach out to GRG Health.
Read more about Fenugreek (and Galactomannan) below.
If you need a credible partner for your #Research needs, visit our website or leave us a message.....we will get back to you at the earliest!
Visit our website now: https://www.grgonline.com/
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Biomarker driven segments of NSCLC - Yet to saturate with new approvals
Industry experts think that NSCLC space is rushed with so many approvals, yet it is a hot space for researchers, as NSCLC market has huge potential and even 1% market share is a piece of hot cake for the investors.
Currently, there are a total of 5 FDA-approved TKIs for frontline treatment in EGFR- positive NSCLC.
Though, recent data on frontline Osimertinib confers the greatest progression-free survival (PFS) advantage for patients with EGFR-positive non–small cell lung cancer (NSCLC)
Experts indicated that they would look forward to the novel approaches that are trying to enhance the activity of Osimertinib by targeting other oncogenic pathways in combination with anti-EGFR therapy.
Write to us at [email protected] to learn how GRG Health is helping clients gather more in-depth market-level information on such topics.
Chemotherapy is backbone to treat many types of cancers, and research continues to find new chemotherapy regimens in combination with novel drugs. Over a decade, NSCLC space has evolved immensely.
Even though NSCLC space has been bifurcated into many biomarkers driven patients’ segment with specific approval in these segments, still in upcoming years we will see more approvals in the space. Industry experts think that this space is rushed with so many drugs, yet it is a hot space for researchers, as NSCLC is a huge market and even a single percent market share is a piece of hot cake for the investors.
Currently there are a total of 5 FDA-approved TKIs for frontline treatment of EGFR- positive NSCLC. These include erlotinib (Tarceva), gefitinib (Iressa), afatinib (Gilotrif), Dacomitinib (Vizimpro), and Osimertinib (Tagrisso).
We have seen a lot of exciting data over the past couple years with regard to these agents as monotherapy or in combination. Despite the sequential efficacy of these FDA-approved EGFR TKIs, frontline Osimertinib confers the greatest progression-free survival (PFS) advantage for patients with EGFR-positive non–small cell lung cancer (NSCLC) recently.
Therefore, we still expect to see several studies moving forward with results reported out in the coming years. We expect an emergence of new biomarker driven segments also (for e.g., Novel combinations, certainly targeting VEGF or MET).
There are exciting ongoing studies targeting MET following progression on Osimertinib. Experts indicated that they would look forward to the novel approaches that are trying to enhance the activity of Osimertinib by targeting other oncogenic pathways in combination with anti-EGFR therapy.
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Taking a closer look - Oral Anticoagulants
Oral anticoagulants are utilized in treatment of many cardiovascular indications like NAVF, AF, DVT, PE and stroke.
Warfarin and Apixaban are most recommended treatments and Pfizer, Novartis, Bayer, and Merck are the biggest players in the space. The key considerations that influence therapy choice are efficacy, safety, frequency of monitoring and cost of the drug.
The most important unmet medical needs in the space are gaps in diagnosis and optimizing quick diagnosis, Delays in treatment start due to long waiting time for specialists’ appointment, and low drug adherence.
To address the unmet needs pharma companies, regulatory bodies are undertaking many initiatives including digitalization, implementing AI in diagnosis equipment etc.
Write to us at [email protected] to learn how GRG Health is helping clients gather more in-depth market-level information on such topics.
Oral anticoagulant like warfarin, NOACs are utilized in treatment of many cardiovascular indications like NAVF, AF, DVT, PE and stroke. Patients seek medical attention from GPs or Specialist due to pre-existing illness. Most common symptoms of NVAF patients are high blood pressure, Chest pain, irregular heartbeats, and shortness of breath; and most common symptoms of DVT patients are pain, swelling and clot in legs.
For diagnosis the basic tests conducted are ECG, Blood tests, blood pressure tests and ultrasound, as per the set protocol of Hospitals followed by GPs and Specialists. Warfarin and Apixaban are most recommended treatments and Pfizer, Novartis, Bayer, and Merck are the biggest players in the space. The key considerations that influence therapy choice are efficacy, safety, frequency of monitoring and cost of the drug.
We think that the most important unmet medical needs in the space are gaps in diagnosis and optimizing quick diagnosis, Delays in treatment start due to long waiting time for specialists’ appointment, gaps in effective communication between Physicians and Specialists, lack of awareness, lack of manpower, Lack of advanced diagnostic tools, and low drug adherence.
To address the needs regulatory bodies, Pharma companies and patient associations have undertaken many initiatives which involves digitalization (e.g., mobile apps), educating patients via seminars, campaigns and raising awareness at national, regional and local level and implying conventional methods like enhancing effective communication through electronic medium and implementing anti-coagulation alert cards etc.
We think that smooth collaboration between the primary and the secondary care to avoid delay in referral and treatment start, thereby speeding up the process of screening and hence preventing the risk of stroke can be one of the most important futuristic approaches to improve quality of care. Others can be using Application based diagnostic tools or devices or Advanced technology like mobile app, wearables, powerful ultrasounds, X-ray, or body scanners that can improve patient outcomes and patient care management by improving testing, diagnosis, providing quick results and enhancing drug adherence.
Application enabling initial screening of the patients with AF on the basis of age or prevailing medical condition. Artificial intelligence incorporated in the diagnosis equipment for analyzing the condition with minimum artifacts and accurate results can also help in improving patient outcome.
Visit our website now: https://www.grgonline.com/
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The Science of Salesforce Alignment: Strategies for Success
Salesforce alignment plays a pivotal role in the competitive world of business-to-business (B2B) organizations. This blog explores essential strategies that can help companies synchronize sales team goals with their objectives in order to achieve increased productivity, enhanced customer relationships, and substantial revenue growth.
Write to us at [email protected] to explore essential strategies that can help companies synchronize sales team goals with their objectives in order to achieve increased productivity, enhanced customer relationships, and substantial revenue growth.
1. Clearly Define Company Objectives:
Establishing crystal-clear company objectives is the foundation of successful sales force alignment. A well-defined roadmap empowers the sales team of an organization with purpose and motivation. This ensures that their actions align harmoniously with the company’s overarching vision.
2. Foster Open Communication:
Maintaining open lines of communication between sales reps and management is imperative. Regular meetings and transparent discussions enable quick realignments to tackle challenges and provide the necessary support for achieving success in any business.
3. Align Sales Territories and Accounts:
A strategic sales territory division allows sales reps to focus on accounts with the highest potential, maximizing productivity and aligning efforts with individual capabilities and market demands.
4. Implement Performance Metrics:
Utilizing Key Performance Indicators (KPIs) that align with company objectives offers an objective way to measure sales team success. Monitoring progress enables timely interventions and personalized support for underperforming sales reps.
5. Provide Targeted Training and Development:
Tailored training programs address skill gaps and equip sales reps with the necessary tools for success. This investment enhances expertise, builds confidence, and fosters adaptability within the sales team.
6. Recognize and Reward Success:
Recognizing and rewarding achievements serve as powerful motivators for sales reps. An incentivization system reinforces dedication to company goals and drives continued alignment efforts.
Conclusion
Embracing the science of sales force alignment empowers your sales team to become formidable, driving your organization toward unparalleled success. With increased productivity, stronger customer relationships, and substantial revenue growth, your business will thrive like never before.
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Leveraging Salesforce Analytics for Pharma Sales: Strategies and Best Practices
In the dynamic landscape of the pharmaceutical industry, leveraging data-driven insights has become paramount for success. As the industry evolves, pharmaceutical companies use advanced tools like Salesforce Analytics to optimize their sales strategies. In this blog, we'll explore how the pharmaceutical sector can harness the power of Salesforce Analytics for enhanced sales performance, along with strategies and best practices.
Write to us at [email protected] to explore how the pharmaceutical sector can harness the power of Salesforce Analytics for enhanced sales performance, along with strategies and best practices.
Salesforce Analytics in Pharma: A Game-Changer
Powered by AI and machine learning, Salesforce Analytics empowers pharmaceutical companies to transform vast amounts of data into actionable insights. It offers a comprehensive view of sales data, customer behavior, and market trends, enabling informed decision-making.
Strategies for Pharma Sales Success:
Segmentation and Targeting: Pharma companies deal with various healthcare professionals and institutions. With Salesforce Analytics, you can segment your audience based on various factors such as prescribing behavior, therapy area interests, and geographical location. This enables personalized communication and tailored offerings that resonate with each segment.
360-Degree Customer View: Gain a holistic view of each customer by integrating data from various touchpoints. This allows sales representatives to understand healthcare professionals' preferences, past interactions, and prescribing patterns, facilitating more meaningful conversations.
Predictive Analytics: Utilize predictive analytics to forecast trends, identify potential high-value customers, and anticipate market shifts. You can optimize resource allocation and design proactive strategies by leveraging historical data and AI algorithms.
Real-Time Insights: Salesforce Analytics provides real-time dashboards and reports, offering instantaneous insights into sales performance. Monitor key performance indicators (KPIs) such as conversion rates, territory performance, and product uptake, allowing for swift adjustments as needed.
Best Practices to Maximize Salesforce Analytics:
Data Quality: Clean and accurate data is essential for meaningful analysis. Regularly clean and update your data to ensure the accuracy of your insights.
User Training: Train your sales teams to effectively use Salesforce Analytics tools. Familiarity with the platform's features enhances adoption and ensures its full potential is realized.
Collaboration: Foster collaboration between sales, marketing, and analytics teams. Sharing insights and aligning strategies ensures a cohesive approach to achieving sales goals.
Continuous Improvement: Regularly assess and refine your analytics strategies. Staying adaptable and refining your approach is essential as the pharmaceutical landscape evolves.
Security and Compliance: Given the sensitive nature of pharmaceutical data, prioritize data security and compliance with industry regulations. Salesforce provides robust security features to protect your data.
Conclusion
In conclusion, Salesforce Analytics has emerged as a powerful tool for the pharmaceutical industry to drive sales success. By implementing segmentation, leveraging a 360-degree customer view, embracing predictive analytics, and utilizing real-time insights, pharma companies can optimize their sales strategies. Coupled with best practices such as data quality, user training, collaboration, continuous improvement, and security, Salesforce Analytics becomes a driving force in achieving enhanced sales performance, improved customer relationships, and sustainable growth.
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Enhancing Motivation: Aligning Sales Force Size with Compensation
In the dynamic sphere of healthcare, optimizing sales force performance is a pivotal concern. As the study investigates the connection between the number of sales representatives and their pay, we can identify a strategic approach to increase motivation and achieve better outcomes. Let’s delve into how aligning these elements can ignite a positive impact.
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Sales Force Size: Quality over Quantity
When it comes to sales force size, the age-old adage “quality over quantity” holds true. A leaner, strategically sized sales force can streamline operations, ensuring that every team member has the bandwidth to excel. Instead of spreading resources thin, focusing on a well-coordinated team fosters personalized customer interactions, where healthcare professionals receive the dedicated attention they deserve.
By thoughtfully determining the optimal size, companies can eliminate redundancy and avoid overwhelming their sales representatives. A more intimate approach allows sales teams to genuinely connect with healthcare providers, tailoring their interactions and building trust—a critical factor in the healthcare sector.
Performance-Based Compensation: The Catalyst for Excellence
Compensation is a potent motivator that can significantly influence sales force behavior. When compensation aligns with performance, an atmosphere of healthy competition and diligence thrives. Introducing performance-based incentives ensures that every effort made translates directly into rewards, fostering a culture where achievements are celebrated.
In the healthcare industry, where every interaction is loaded with significance, aligning compensation with performance can enhance the dedication of sales representatives. This approach empowers them to take ownership of their role, elevating their commitment to delivering valuable solutions that improve patient care.
The Power of Synergy
When sales force size and compensation harmonize, a symbiotic relationship emerges. The streamlined sales force size amplifies the impact of each representative’s efforts, allowing them to engage meaningfully with healthcare professionals. In turn, the prospect of substantial rewards motivates these representatives to excel, driving them to surpass their targets.
A focused, agile team enabled by an enticing compensation structure transforms sales representatives into proactive advocates. With a thorough understanding of products and services, they become adept at addressing healthcare professionals’ needs, delivering value-driven interactions that transcend routine sales pitches.
Optimal Alignment in Action
Consider a scenario where a pharmaceutical company rationalizes its sales force size to prioritize in-depth engagements. By aligning compensation with performance, each representative becomes a strategic partner, working closely with healthcare providers to identify tailored solutions.
As representatives cultivate relationships based on trust and collaboration, their performance directly impacts their earnings. This synergy triggers a positive feedback loop—greater efforts yield heightened results, which, in turn, lead to enhanced compensation.
Conclusion: Elevating Motivation for Exceptional Outcomes
Optimizing sales force performance is paramount in the complex healthcare ecosystem, where each interaction reverberates through patient care. Aligning sales force size with performance-based compensation is a formidable strategy to nurture motivation and enhance results.
Healthcare companies can create a lean, efficient team that forms meaningful connections by focusing on quality over quantity. When compensation mirrors performance, sales representatives are emboldened to excel, fostering a culture of continuous improvement. The nexus between sales force size and compensation illuminates a path to elevate motivation, propelling sales representatives to go beyond targets and transform into steadfast advocates for healthcare professionals. Together, these elements forge a winning formula that drives exceptional outcomes in the healthcare industry.
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Sales Forecasting Techniques: Using Data Analysis to Determine the Right Sales Force Size
In the dynamic world of healthcare business, the ability to predict sales accurately is a game-changer. When it comes to determining the right size for your sales team, harnessing the power of data analysis can provide invaluable insights. In this article, we'll explore practical techniques that leverage data to help you make informed decisions about your sales force size.
Write to us at [email protected] to explore practical techniques that leverage data to help companies make informed decisions about their sales force size.
The Data Advantage:
Data serves as the foundation of informed decision-making, and sales forecasting is no exception. Start by gathering historical sales data. This wealth of information holds patterns, trends, and seasonal fluctuations that can offer valuable insights into your sales performance.
Decoding Trends:
Examine your sales data over time to identify recurring patterns. Do certain months or quarters consistently show higher sales? Recognizing these trends enables you to allocate resources efficiently, ensuring your sales team is appropriately sized to meet peak demand.
Customer Insights:
Delve into customer data to understand their purchasing behaviors. Analyze demographics, buying frequency, and preferences. This data-driven approach helps tailor your sales team size to different customer segments, ensuring personalized attention where it matters most.
Market Dynamics:
External factors significantly influence sales. Keep an eye on economic indicators, industry shifts, and competitor activities. Adjust your sales team size based on anticipated market changes, ensuring you're well-prepared to respond effectively.
Embrace Technology:
Leverage modern tools like Customer Relationship Management (CRM) software. These platforms consolidate customer interactions, providing a comprehensive view of sales activities. Analyzing CRM data highlights effective sales strategies, enabling you to fine-tune your team size accordingly.
The Power of Forecasting Models:
Harness statistical models to forecast future sales. Techniques like linear regression and time-series analysis use historical data to predict future trends. These models empower you to anticipate demand, ensuring your sales team remains optimally staffed.
Balancing Scalability and Flexibility:
Account for growth in your sales forecasting. Ensure your sales team size can expand alongside emerging business opportunities. Being adaptable and responsive positions you to capture new markets effectively.
A Cycle of Review and Refinement:
Sales forecasting is an ongoing process. Regularly revisit and refine your analysis. Market dynamics evolve, and your sales team size should adapt to remain effective.
In Conclusion:
Data analysis is the compass guiding your healthcare sales forecasting journey. By tapping into historical sales data, decoding trends, understanding customer behaviors, considering market dynamics, embracing technology, utilizing forecasting models, and ensuring scalability, you can confidently determine the optimal size for your healthcare sales team. Remember, success stems from the ability to adapt and fine-tune your approach over time.
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Sales Force Size Optimization Case Studies: Real-World Examples of Successful Implementations
In the complex world of business strategy, the size of your sales force can make a remarkable difference in achieving success. Optimizing the size of your sales team is a strategic move that requires careful consideration and data-driven decisions. In this blog, we'll delve into real-world case studies highlighting the impact of sales force size optimization, demonstrating how organizations have achieved remarkable results through strategic implementations.
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Case Study 1: PharmaTech Solutions
Challenge: PharmaTech Solutions, a leading provider of healthcare technology solutions, was grappling with a rapidly evolving market landscape. Their existing sales force structure was struggling to keep pace with changing customer preferences and technological advancements.
Solution: PharmaTech Solutions undertook a comprehensive analysis of its target market segments and the complexity of its offerings. By aligning sales force size with market demands, they created specialized teams to address different customer needs. This allowed them to provide tailored solutions and engage more effectively with their diverse clientele.
Result: The optimized sales force structure led to a 30% increase in customer engagement and a 20% reduction in the sales cycle. PharmaTech Solutions established itself as an agile industry player, able to adapt to market shifts and capitalize on emerging opportunities swiftly.
Case Study 2: EcoEnergy Innovations
Challenge: EcoEnergy Innovations, a renewable energy solutions provider, faced intense competition in a dynamic market. They realized that a one-size-fits-all sales approach was hindering their growth potential.
Solution: By carefully analyzing its sales processes and customer segments, EcoEnergy Innovations revamped its sales force strategy. They introduced a flexible team structure, with specialized teams focusing on residential, commercial, and industrial clients. This allowed them to tailor their sales efforts to each segment's unique needs.
Result: The optimized sales force approach led to a 25% increase in sales conversion rates and a 15% growth in market share. EcoEnergy Innovations became a market leader by demonstrating an in-depth understanding of their customers and delivering solutions that resonated with their specific requirements.
Case Study 3: TechEdge Solutions
Challenge: TechEdge Solutions, a software development company, was struggling to maintain consistent sales performance across diverse geographic regions. Their sales force was stretched thin, and customer engagement was suffering.
Solution: TechEdge Solutions restructured its sales force by redistributing resources based on regional demands. They also invested in sales training to enhance the skills of their representatives. This led to better coverage, improved customer interactions, and a stronger sales pipeline.
Result: The optimized sales force structure resulted in a 40% increase in regional sales and a 20% reduction in customer churn. TechEdge Solutions established a reputation for reliability and responsiveness, solidifying its market position.
Conclusion: The Power of Strategic Optimization
These real-world case studies underscore the significant impact of optimizing sales force size on an organization's success. Companies can achieve remarkable results by aligning sales force structure with market demands, tailoring solutions to customer needs, and fostering specialization. These case studies are powerful examples of how strategic sales force size optimization can drive growth, enhance customer satisfaction, and position organizations as industry leaders.
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Salesforce CRM Customization for Pharma: Tailoring Analytics to Industry Needs
In the dynamic and highly regulated world of the pharmaceutical industry, efficient customer relationship management (CRM) is paramount. Salesforce, a leading CRM platform, has emerged as a versatile tool that offers pharmaceutical companies the flexibility to customize analytics and insights according to their specific industry requirements. This blog post explores how Salesforce CRM customization transforms the pharmaceutical sector by tailoring analytics to address industry-specific challenges and opportunities.
Write to us at [email protected] to explore how Salesforce CRM customization transforms the pharmaceutical sector by tailoring analytics to address industry-specific challenges and opportunities.
Understanding Salesforce CRM Customization
Salesforce is renowned for its ability to adapt and cater to the unique needs of various market. Customization involves tailoring the platform's features and functionalities to align with an organization's processes, goals, and specific industry regulations. In the pharmaceutical sector, where data accuracy, compliance, and personalized engagement are paramount, customization offers a tailored solution to streamline operations and drive growth.
Key Benefits of Salesforce CRM Customization in Pharma:
Enhanced Data Management: The pharmaceutical industry relies on a multitude of data, ranging from physician interactions to patient information and regulatory compliance data. Customizing Salesforce enables companies to structure data fields, forms, and reports to match their unique data needs. This ensures accurate tracking of interactions and adherence to data privacy regulations like HIPAA.
Compliance Management: The stringent regulations governing the pharmaceutical industry necessitate meticulous compliance management. Customization allows pharmaceutical companies to integrate compliance checks directly into the CRM system, ensuring that interactions with healthcare professionals and patients are in accordance with industry regulations.
Personalized Customer Engagement: Salesforce's customization capabilities enable the creation of tailored communication and engagement strategies. Companies can segment customers based on factors like prescription history, therapy areas, and prescribing patterns, allowing for more personalized interactions and targeted marketing efforts.
Advanced Analytics: Pharmaceuticals thrive on data-driven decisions. Customized analytics dashboards in Salesforce allow companies to track sales trends, monitor product performance, and evaluate the effectiveness of marketing campaigns. Customized reports and visualizations help uncover insights that inform strategic decisions.
Key Opinion Leader (KOL) Management: For pharmaceutical companies, nurturing relationships with key opinion leaders (KOLs) is pivotal. Customized Salesforce functionalities can assist in identifying, engaging, and tracking interactions with KOLs. This streamlines collaboration and maximizes the impact of influential voices.
Regulatory Reporting: Regulatory reporting is a critical aspect of the pharmaceutical sector. Customization in Salesforce can automate the generation of compliance reports and ensure that required information is readily available for audits and regulatory submissions.
Implementing Salesforce CRM Customization for Pharma:
Identify Specific Needs: Prioritize the customization features that align with your pharmaceutical company's goals, whether it's data management, personalized engagement, or compliance enhancement.
Collaborative Customization: Involve cross-functional teams comprising IT, sales, marketing, compliance, and legal departments. Collaboration ensures that customization meets the diverse needs of different stakeholders.
Select Appropriate Tools: Salesforce offers a range of tools and features for customization, including custom objects, fields, workflow automation, and analytical dashboards. Choose the ones that align with your goals.
Data Migration and Integration: If migrating from another CRM or integrating with existing systems, ensure a seamless transfer of data and integration with other tools used in your pharmaceutical operations.
Training and Adoption: Provide comprehensive training to your team on using the customized Salesforce CRM effectively. Adoption is essential for reaping the benefits of customization.
Conclusion
Salesforce CRM customization holds immense potential for revolutionizing how pharmaceutical companies manage customer relationships, data, and compliance. By tailoring analytics and functionalities to the industry's unique challenges and requirements, customization empowers companies to make informed decisions, enhance engagement, and navigate the intricate regulatory landscape. As the pharmaceutical industry continues to evolve, embracing Salesforce CRM customization is a strategic step toward optimizing operations and achieving growth in an increasingly competitive environment.
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Personalized Medicine and Data Analytics: Revolutionizing Pharma Commercialization
The pharmaceutical industry is undergoing a profound transformation with the advent of personalized medicine and the integration of data analytics. This convergence reshapes how drugs are developed, marketed, and delivered to patients, leading to a paradigm shift in pharma commercialization strategies. In this blog, we delve into the intersection of personalized medicine and data analytics, exploring how these two forces are revolutionizing how pharmaceutical products are being marketed.
Write to us at [email protected] to delve into the intersection of personalized medicine and data analytics, exploring how these two forces are revolutionizing how pharmaceutical products are being marketed.
Unleashing the Power of Personalized Medicine:
Personalized medicine, often called precision medicine, tailors medical treatment to the individual characteristics of each patient. This approach recognizes that patients have unique genetic, molecular, and clinical profiles influencing their treatment response. By leveraging advances in genomics and molecular diagnostics, pharmaceutical companies can identify patient subgroups more likely to respond positively to specific therapies.
The Role of Data Analytics:
Data analytics serves as the backbone of personalized medicine, enabling the extraction of meaningful insights from vast amounts of patient data. The data-driven approach encompasses a range of techniques, including machine learning and predictive modeling, to analyze patient genetics, biomarkers, medical histories, and even lifestyle data. These insights empower researchers and clinicians to make informed decisions about treatment plans, resulting in improved patient outcomes.
Revolutionizing Pharma Commercialization:
Targeted Marketing and Patient Engagement: Data analytics allows pharmaceutical companies to identify the patients most likely to benefit from their therapies. This enables highly targeted marketing efforts and personalized communication strategies. Companies can establish stronger connections and foster brand loyalty by engaging patients in a more tailored manner.
Optimized Clinical Trials: Personalized medicine calls for smaller, more focused clinical trials. Data analytics aids in patient selection, trial design, and endpoint determination, leading to quicker and more cost-effective trials. This accelerates the development process and speeds up time-to-market.
Healthcare Economics and Value Demonstration: Pharma companies can use data analytics to demonstrate the value of their personalized therapies to payers and healthcare providers. Companies can negotiate favorable reimbursement agreements by showcasing how these treatments improve patient outcomes and reduce healthcare costs.
Real-World Evidence Generation: Post-market surveillance and real-world evidence collection have become integral to personalized medicine commercialization. Data analytics enables the continuous monitoring of treatment outcomes and safety profiles in diverse patient populations, further validating the efficacy and safety of personalized therapies.
Supply Chain Optimization: Personalized medicine often involves manufacturing therapies for smaller patient populations. Data analytics can optimize supply chain management, reducing waste and ensuring the right treatments reach the right patients at the right time.
Challenges and Considerations:
Data Privacy and Security: Handling patient data requires stringent data protection measures to ensure privacy and compliance with regulations.
Ethical Considerations: Balancing the potential benefits of personalized medicine with ethical considerations about data use and patient consent is paramount.
Interoperability: Integrating disparate data sources, such as electronic health records and genetic data, presents technical challenges that must be addressed.
Conclusion:
The fusion of personalized medicine and data analytics is transforming the pharmaceutical landscape, from drug discovery to patient engagement. By harnessing the power of patient-specific insights and leveraging advanced analytics, pharma companies are revolutionizing their commercialization strategies. As this exciting journey continues, stakeholders must remain committed to responsible data use, patient privacy, and innovative approaches that improve patient care and outcomes.
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Going Global: Challenges and Considerations for Aligning Sales Force Size in International Markets
Expanding your healthcare business into international markets is an exciting venture, but it's challenging. One key aspect that requires careful consideration is aligning the size of your sales force. This blog delves into the important factors to consider when going global and how getting your sales team size right can make all the difference.
Write to us at [email protected] to delve into the important factors to consider when going global and how getting your sales team size right can make all the difference.
The Global Puzzle:
Each international market is like a unique puzzle piece. The first step is to understand the new market you're entering thoroughly. What are the local healthcare needs? Who are your competitors? What cultural nuances should you be aware of? This groundwork is crucial for deciding how many salespeople you'll need.
The Goldilocks Dilemma:
Getting the size of your sales team just right is a balancing act. Having too few salespeople might mean missed opportunities and slow growth. On the other hand, having too many can strain your resources and lead to inefficiencies. A careful analysis of market potential, sales targets, and operational costs will help you strike the perfect balance.
The Tech Advantage:
Technology can be your best friend when going global. Using customer relationship management, or CRM, systems can help your sales team manage interactions and track progress across different time zones. This level of organization ensures that your efforts remain streamlined and focused.
The Local Touch:
No one understands a market better than locals. Consider hiring local sales representatives who are familiar with the customs, language, and business practices of the new market. Their insights can be invaluable in building strong relationships and tailoring your approach to meet local needs.
The Power of Flexibility:
International markets can be unpredictable. Economic fluctuations, regulatory changes, and cultural shifts can impact your sales strategy. Having a flexible sales team size allows you to adapt quickly to these changes and seize new opportunities as they arise.
The Collaborative Edge:
Global success is a team effort. Ensure your sales, marketing, and product development teams are in sync. Regular communication and collaboration ensure that your sales strategy is in synchronization with your business objectives.
In conclusion:
Expanding your healthcare business into international markets presents both challenges and opportunities. Getting your sales team size right is a critical factor in ensuring success. By understanding the local market, striking a balance in team size, leveraging technology, embracing local insights, staying flexible, and fostering collaboration, you can position your business for growth on the global stage.
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Exploring the Market Landscape of Patient Monitoring Devices in India
The healthcare landscape in India is rapidly evolving, with innovative technologies driving transformative changes. One such area witnessing significant advancement is patient monitoring devices. These devices are pivotal in ensuring timely interventions and enhancing patient care. This blog delves into the current market scenario of patient monitoring devices, focusing on adopting contactless patient monitors in Tier 1 and Tier 2 cities across India.
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The Need for Patient Monitoring Devices
Effective patient care requires continuous monitoring of vital signs and health parameters. Patient monitoring devices provide real-time data that enables healthcare professionals to detect anomalies, track progress, and intervene promptly. Traditional methods of patient monitoring, often involving wires and sensors, are being revolutionized by contactless solutions that offer convenience, accuracy, and reduced patient discomfort.
Current Market Landscape of Patient Monitoring Devices
The market for patient monitoring devices has been witnessing steady growth, driven by factors such as an aging population, the increasing prevalence of chronic diseases, and the demand for remote patient monitoring. The range of options is diverse, from wearable fitness trackers to advanced medical-grade devices. These devices encompass wearable sensors, vital sign monitors, cardiac monitors, and more, all contributing to a holistic patient care approach.
The Rise of Contactless Patient Monitors
One notable trend within the patient monitoring domain is the rise of contactless patient monitors. These innovative devices eliminate the need for physical contact with sensors, wires, or electrodes, offering a seamless and hygienic monitoring experience. In the wake of the COVID-19 pandemic, the adoption of contactless solutions has gained further traction, as they minimize the risk of infection transmission while providing accurate health insights.
Adoption of Contactless Patient Monitors in Tier 1 and Tier 2 Cities
The adoption of healthcare technologies often varies based on factors such as accessibility, awareness, and infrastructure. In India, Tier 1 and Tier 2 cities are increasingly interested in contactless patient monitors. With their growing healthcare facilities and tech-savvy population, these cities provide fertile ground for integrating such advanced solutions. The convenience, accuracy, and reduced infection risk offered by contactless patient monitors align well with the evolving healthcare needs of these urban centers.
Benefits and Challenges
The benefits of adopting contactless patient monitors are multi-faceted. Patients experience enhanced comfort, reduced anxiety, and the ability to go about their daily activities without hindrance. Healthcare providers benefit from real-time data access, remote monitoring capabilities, and the potential for early intervention.
However, challenges such as data security, regulatory compliance, and the initial cost of implementation need to be addressed. Collaboration between healthcare providers, technology developers, and regulatory bodies is essential to ensure the seamless integration of contactless patient monitoring solutions into the healthcare ecosystem.
Future Outlook
The future of patient monitoring devices in India holds immense promise. With ongoing technological advancements, increased awareness, and a growing emphasis on preventive healthcare, the adoption of contactless patient monitors is expected to expand beyond Tier 1 and Tier 2 cities. The democratization of healthcare through technology will contribute to improved patient outcomes, reduced healthcare costs, and a more efficient healthcare delivery system.
Conclusion
innovations like contactless patient monitoring devices paved the journey toward efficient and patient-centric healthcare in India. As these devices become more accessible and seamlessly integrated into healthcare practices, the nation is poised to witness a significant positive impact on patient care and overall public health.
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Enhancing Hospital Care with Multi-Sensor Monitoring Systems: All Vitals in One Place
In the ever-evolving healthcare landscape, technological advancements revolutionize patient care and outcomes. One such innovation that has gained significant traction is integrating multi-sensor hospital monitoring systems. This blog delves into the remarkable impact of multi-sensor monitoring systems on enhancing hospital care.
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The Traditional Approach: Monitoring Vital Signs
Traditionally, healthcare professionals have relied on manual methods to monitor patients’ vital signs, which have often proved to be time-consuming and error prone. The constant need for bedside check-ups and frequent adjustments resulted in a drain on valuable nursing resources. Moreover, patients’ vital signs could easily be overlooked amidst the hustle and bustle of a busy hospital environment.
The Emergence of Multi-Sensor Monitoring Systems
Enter the era of multi-sensor monitoring systems. These cutting-edge solutions have streamlined the process of monitoring patients’ vital signs, offering an all-encompassing solution that allows healthcare providers to track a patient’s condition in real time, all from a central location. This advancement has significantly transformed hospital care, enhancing patient safety and healthcare efficiency.
Real-Time Data for Informed Decisions
One of the most notable benefits of multi-sensor monitoring systems is providing real-time data. These systems continuously monitor vital signs, such as heart rate, blood pressure, oxygen saturation, temperature, and ECG readings. By aggregating all this data into a centralized interface, healthcare professionals can quickly identify trends and anomalies, enabling timely interventions and informed decision-making.
Reduced Workload and Enhanced Efficiency
By automating the monitoring process, multi-sensor systems alleviate the workload of healthcare providers. Nurses and physicians can devote more time to providing direct care to patients, with the assurance that they will receive timely alerts if a patient's condition strays from the usual. This increased efficiency enhances patient care and contributes to staff satisfaction and morale.
Seamless Integration with Electronic Health Records (EHRs)
Another key advantage of multi-sensor monitoring systems is their compatibility with electronic health records (EHRs). The seamless integration of real-time patient data into the EHR ensures accurate and comprehensive documentation. This integration streamlines communication among healthcare teams, promotes continuity of care, and facilitates data-driven collaboration.
Enhanced Patient Safety and Outcomes
The ultimate goal of any healthcare system is to ensure patient safety and positive outcomes. Multi-sensor monitoring systems are pivotal in achieving this goal by providing a comprehensive view of a patient’s health status. Early detection of deteriorating conditions allows for timely interventions, reducing the risk of adverse events and improving patient outcomes.
In Conclusion
The integration of multi-sensor monitoring systems marks a significant leap forward in hospital care. With real-time data, reduced workload, seamless EHR integration, and enhanced patient safety, these systems are reshaping how healthcare professionals deliver care. As we continue to witness the evolution of healthcare technology, it is clear that multi-sensor monitoring systems are a game-changer, revolutionizing the B2B landscape and paving the way for a more efficient and effective healthcare ecosystem.
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Delivering Meaningful Insights….before anybody else!
Sometimes a client assigns GRG Health projects that are unique - besides requiring rapid turnaround and niche-based targeting they also require specialized domain knowledge.
Usually, GRG Health receives such projects when there are significant changes or unprecedented events facing the industry from a client who hopes to find crucial answers well before they become common knowledge!
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These are projects are more complex than usual and often focus on uniquely overlapping areas such as Cognitive decline and Heart disease....or Antidepressant consumption and diminished Creativity, etc. So, to increase the chances of success, these projects are typically assigned to selected team members who are more experienced and either have the required knowledge or a strong learning curve!
Though these projects do not form the bulk of GRG Health's work, they are looked forward to eagerly. This is because so far, despite the extra bit of hard work and the extra bit of skilled research that was required, each of these projects has helped GRG Health leap forward by developing that extra bit of unique knowledge (in its team members)....and by delivering that extra bit of novel insights.....with an extra bit of "time advantage" vis-a-vis common knowledge (at that time), allowing GRG Health to deliver insights that eventually became breaking news a few quarters after the project was closed!
For example, one such project that was closed at least a year ago focused on the overlap between Cognitive decline and Heart disease. The project required GRG Health to conduct depth interviews with selected cardiologists in the US who were targeted on the basis of patient referrals to psychologists or psychiatrists (because of one or more patients' complaint regarding either cognitive decline or some kind of 'mental slowing').
Research conducted by GRG Health showed that though it was not documented widely enough, there was quite some volume of emerging concerns about this overlap, with one respondent stating the possibility that at least one out of every three patients admitted for a heart attack probably showed some level of cognitive decline after the event. Further, some of these respondents (cardiologists) also shared their concerns that though they did not have supporting data, they felt that certain popular medications which were regularly prescribed to cardiac patients may be potentially related to cognitive decline.... the respondents felt this way because some of their patients reported 'some signs' or asked about this problem while on the medication.
When GRG Health reported these insights to the client a year ago, it was received with some caution by the client who stated that available proof was anecdotal, not backed by well-documented/conducted studies.
However, today, it is great to see that situation changing - as more evidence emerges....a year after GRG Health closed its project, confirming the overlap much before published research became available in enough volume!
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GRG Health Competitive Intelligence (CI) Perspectives and Opinions, October 2022
The development:
In October 2022, Dostarlimab met its primary endpoint of Objective Response Rate (ORR) in a head-to-head trial against Pembrolizumab (KEYTRUDA, Merck) in NSCLC (vide PERLA trial – a global, randomized, double-blind phase II trial of 243 patients).
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Opening thoughts:
Dostarlimab – an asset that GlaxoSmithKline (GSK) obtained by acquiring Tesaro, is proving dependable in sundry trials.
This is probably a blessing since the GSK – Tesaro transaction has had more than its fair share of headlines….and the price tag (USD5.1 billion) was not even at the top of that list!
However, a lot more must be done by GSK to ensure smooth sailing.
Thankfully, Dostarlimab -gxly injection (TSR-042, brand name JEMPERLI) is a key asset that has always remained in the spotlight, mostly for the right reasons.
Asset Outline: 
Profile – Dostarlimab-gxly injection (TSR-042, brand name JEMPERLI) is a humanized monoclonal antibody (IgG4 isotype) PD-1 inhibitor that targets the mismatch repair deficiency mutation (dMMR). Dostarlimab is particularly interesting since the dMMR mutation occurs in multiple indications (including breast, endometrial, uterine, prostate, rectal). Besides, dMMR tumors may also develop Microsatellite Instability (or MSI)
Potential – Dostarlimab’s potential is believed to be high; the asset was a healthy influencer (besides the oral PARP inhibitor Niraparib (brand name Zejula) and the TIM-3 mAb Cobolimab) that drove GSK to acquire Tesaro.
Performance – Since 2021, Dostarlimab is approved across the EU and the United States for recurrent or primary advanced dMMR endometrial cancer that has progressed on or following prior therapy with a Platinum-containing regimen. The initial approval was granted based on preliminary results vide GARNET trial or NCT02715284 since indication – specific therapies were unavailable for patients.
Asset Spotlight:
Past achievement – Dostarlimab was in further trials when it took centerstage (worldwide) in July/August 2022
o Claim to fame – Dostarlimab took centerstage because of its celebrated, outstanding results (100% remission of disease) in a subgroup of patients who had dMMR rectal cancer (all either Stage II or III disease)
o Claim specs – The study conducted at Memorial Sloan Kettering Cancer Center (MSKCC), New York (United States), intravenously dosed these patients with Dostarlimab every three weeks for a duration of six months
Relevance – Since the current SOC for rectal cancer is neoadjuvant Chemoradiotherapy (CRT) followed by Surgery and adjuvant chemotherapy, the celebration for Dostarlimab’s performance is understandable.
Recent achievement – In October 2022, Dostarlimab announced a landmark in NSCLC.
o Claim to fame – Dostarlimab met its primary endpoint (ORR) in NSCLC (vide Open label, Double blind PERLA trial)
o Claim specs – The study put Dostralimab head-to-head against Pembrolizumab (KEYTRUDA, Merck)
Relevance – Since Dostarlimab went head-to-head against KEYTRUDA which is widely regarded as a top intervention, evaluating Dostarlimab’s performance in detail is likely to establish its standing as one more promising option and/or a challenger.
Next steps – Hopefully, future data will show not just ORR but survival benefit too. This would help to clarify the extent of Dostarlimab’s advantage in a key indication vis-à-vis an established gamechanger (KEYTRUDA).
This is going to be relevant since ORR alone might not be accurately reflecting survival advantage.
The CI angle:
What generates interest –
o PERLA: GSK already has Zejula (which competes with the better – established LYNPARAZA, Astra Zeneca) in pharmacies. Now, with Dostarlimab meeting its primary endpoint in PERLA and progressing further in the COSTAR Lung trial - comprising patients with advanced NSCLC who progressed in spite of prior anti-PD-L1 therapy and chemotherapy, GSK’s future as an oncology player looks promising, currently.
What generates anxiety –
o dMMR Rectal cancer:
Trial span: The widely lauded rectal cancer study was constrained by the (low) number of patients and a single trial institution.
Durability of response: Evidence of durable response can emerge after these patients are followed for at least three years to assess (the absence of) recurrence.
Price point (and affordability): Given the trial results (and the cost of Tesaro’s acquisition), Dostarlimab is likely to be available at a steep price
Ø Reportedly, the nine doses of Dostarlimab that are required over a six-month period cost USD99,000 (INR 77 lakh). Such a price tag will adversely affect uptake, especially in the third world where future disease burden is likely to surpass the first world
Ø Further, third world markets are likely to be characterized by late diagnosis (poor prognosis), low per capita income, and poor penetration of insurance
o NSCLC:
The PERLA study included first-line patients (N = 243) with metastatic nonsquamous NSCLC and no known sensitizing EGFR, ALK or receptor tyrosine kinase-1 mutation, BRAF V600E mutation, or other genomic mutation for which an approved targeted therapy is available. How this affects Dostarlimab’s promise remains to be seen especially since the phase 2 PERLA study is not likely to enable any drug applications. Further, development plans for Dostarlimab in frontline NSCLC remain unclear
o Self-sufficiency:
Tesaro reportedly developed Zejula by licensing Astra Zeneca’s technology platform! This is not unusual in the industry but how it will affect Dostarlimab, GSK’s oncology outlook, and GSK’s tech-specific self-sufficiency remains to be seen
Closing Opinion:
The Tesaro portfolio is proving useful for GSK, representing promise in the medium term. However, all assets report a subset-specific disease focus besides lacking synergies with established interventions.
GRG Health’s CI engagements have also revealed that there is a lack of adequate awareness and engagement even for proven assets like ZEJULA. This is concerning.
Further, GSK seems to lack a coherent strategy ever since the loss of its Respiratory assets – it would be worrying if an erstwhile, established leader in respiratory diseases relies more on M&A than either organic evolution or balanced development for the way forward.
The collective effect of such concerns is probably reflected in the consistently low share price of GSK.
In view of the above and the potential crowding of the PD-1/L1 space, GSK should aggressively focus on generating robust, broad-based data across indications to firmly establish its portfolio in oncology at the earliest.
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Optimizing IC Structures for Different Pharma Sales Roles: Sales Reps to Regional Managers
In the intricate pharmaceutical sales realm, optimizing incentive compensation (IC) structures symbolizes success. This artistry involves crafting unique IC plans that cater to the diverse roles within the sales hierarchy, from dedicated sales representatives to visionary regional managers. This blog delves into optimizing IC structures for different pharma sales roles: from sales reps to regional managers.
Write to us at [email protected] to delve into optimizing IC structures for different pharma sales roles: from sales reps to regional managers.
Understanding the Sales Symphony
Just as a symphony requires different instruments playing in harmony, pharmaceutical sales thrive when each role contributes to a unified melody of success. Optimizing IC structures is the key to orchestrating this harmony.
The Craft of Customization
Optimizing IC structures begins with the craft of customization. Each sales role has distinct responsibilities, challenges, and contributions, and their IC plans must reflect this uniqueness.
Tailoring IC for Sales Representatives
For sales representatives, IC plans often center on individual performance. Rewarding achievements, such as meeting sales targets, building strong client relationships, and product knowledge, ensures they are motivated to excel.
Balancing Individual and Team Goals
Sales team leaders require a balanced IC structure that rewards their individual achievements and leadership skills in guiding their team toward success.
Empowering Area Managers
Area Managers play a pivotal role in coordinating sales efforts. Their IC structure should encompass team performance, sales growth, and strategic leadership, encouraging them to drive excellence across regions.
Strategic Alignment for Regional Managers
Regional managers hold a strategic compass, guiding sales operations across broader territories. Their IC structure may focus on holistic performance, market expansion, and fostering cross-functional collaboration.
Metrics that Matter
Optimized IC structures hinge on meaningful metrics. Each role's compensation should mirror the key performance indicators that drive success, from sales representatives to regional managers.
Flexibility and Adaptability
In the ever-changing pharmaceutical landscape, flexibility is vital. IC structures should evolve to accommodate shifts in market dynamics, regulatory changes, and emerging opportunities.
Communication and Transparency
Clear communication is the foundation. Ensuring each sales role understands its IC structure, objectives, and mechanics cultivates transparency and trust.
Performance Reviews and Feedback
Regular performance reviews are essential. Providing timely feedback to sales representatives, team leaders, area managers, and regional managers helps align their efforts with IC objectives.
Incentives Beyond Money
While financial incentives remain important, non-monetary rewards like career growth opportunities, skill development, and recognition contribute significantly to optimizing IC structures.
The Bigger Picture
Optimizing IC structures isn't just about numbers; it's about nurturing a culture of excellence. It's the collective commitment of each sales role working harmoniously to achieve overarching business objectives.
Conclusion
In the complex world of pharmaceutical sales, optimizing IC structures is the key to success. It involves sales representatives, team leaders, area managers, and regional managers working together in a synchronized performance guided by strategic alignment, customization, and recognition. This art weaves together motivation, expertise, and shared aspirations, creating a tapestry of achievement that sets pharmaceutical sales on the path to unparalleled success.
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