lauramakesmusicvideos

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Final Thoughts

To sum things up quickly, I’ve thoroughly enjoyed making and creating music videos. It’s something that brought me back to my tween years, when I'd make music videos on my iPad, lip-syncing to songs that are probably awful now. 

At length, I can appreciate everything this project brought me. I hadn’t made a music video since 2015, and since then I had moved on from the comfort of my iPad to the far more professional Premiere Pro, where effects are not as easily accessible. That’s not to say I didn’t have a wide variety of effects to play with they just didn’t have the thumbnails showing you what the effect did before applying it to your clip. 

Being able to use a performers song initially, without their creative input, was a great way to ease myself back into the process of music video editing. However, I do think I chose the most difficult form of editing possible for my first take, I don’t regret this though. My choice of stop-motion, editing each photo seperately to make them pngs was draining, but so worth it in the end. The final video captured everything I thought it would, using surrealism to really boost the emotion of the video.

Despite sending the artist the video, I never heard off her, wether that is because she simply didn’t watch it or she did and disliked it, I will never know. However, like I said, I am very proud of what I created and the experience booted my confidence to work with other people rather than just myself on my next project.

For my second music video I was lucky enough to work with the band Room 3, to create a video to any of their tracks. I was expecting them to have a lot of ideas and input, but I was given the opposite, they didn’t know what they wanted and were happy to leave it all to me. I can’t decide if this was a blessing in disguise or not, as however much I liked having creative freedom I was hoping to experience a more structured and collaborative work experience than my first video. 

I decided to use their track ‘Friends’ as listening to it, I instantly had an idea, to make a video including my friends and all of my found footage I had recently rediscovered on my old notebook laptop. I had planned to get all my friends involved in the shoot, six of them, however in the end only 3 of them were able to get involved despite saying they all could. I found this out on the day of the shoot so I had to figure stuff out quickly and try and not get too distracted or upset that my original vision wouldn’t be captured but I'd rather get the whole thing shot in one day than try and reshoot with the uncertainty that my friends wouldn’t be able to make the next shoot.

In the end, I do really like how my video ended up, it captured my vision enough that I didn't think it was a failure. The band also really liked the video, uncertain at first they did admit, but once they had watched it all they loved it. I also had my friends families saying how much they loved the video, and how it reminded them of our childhood.

A third video was planned, for the artist Zozaleenie, inspired by Sigrids ‘Don’t Feel Like Crying’ lyric video, however, Zozaleenie never got back in contact with me unfortunately, so that idea never came to fruition. However, I do really like her music so I wouldn’t mind creating a video for her in the future.

All in all, like I said in beginning I really appreciate everything this project taught me, pushing me to experiment with new editing techniques and leave my comfort zone once again. If I had been given the opportunity I would have liked to filmed a studio video, however, that is something I can do in the future.

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This is a great article analysing how music video distribution possibly will not progress further than the standard it is at now, with Youtubes subsidiary company VEVO holding the monopoly over music video distribution and monetisation. 

The halt that has happened thanks to VEVO is quite an oxymoron seeing as the company name is an abbreviation of “video evoloution”. With this considered, its even more contradictory as it’s official site has just shut down and finally fully relocated to Youtube.

In reality, the real question to ask is, is this really as far as music video distribution can go? It can’t get much better than every music video ever, available to you when and wherever you want it. However, I guess we’ll just have to wait and see what the future holds.

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Here is my risk assessment for my music videos Friends

Unalike to my shoot for Blank Stares the risks were far greater on this shoot as I was working with more actors and at far more dangerous locations. We tried our best to keep the shoot as safe as possible, luckily for us, our street is rather quiet so our most dangerous scene (that of the bike ride) had a low likelihood of ending in horror.

All in all our shoot went smoothly thanks to our risk assessment, once again, proving the usefulness of this tool.

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She Said by Brie Larson

I always find it really interesting discovering famous actors previous careers, in fact it has became one of my favourite part about finding new actors to become fans of as it gives me a further insight into their personality and creative aspects. 

With the recent release of Captain Marvel and with myself being a HUGE Marvel fan, It was obvious that i was going to love this movie even before it was released in cinemas... which ended up being correct, as i’ve now seen the film four times i two weeks. 

However, with a new favourite film, I now had a new actress to look into, Brie Larson is Marvels first ever actress to be the protagnosit lead in their film. So of course, i wanted to look into what made Marvel choose her for the role, as i remember there being word that actresses such as; Emily Blunt, Jessica Chastain and Bryce Dallas Howard, were being eyed for the role.

Through doing my research I found that Brie Larson is an outstanding advocate for women’s rights, as well as being a superbly talented actress with roles in movies such as the 2016 film Room, winning her an Oscar.

Discovering her music career was something I stumbled upon accidentally, through an interview with her and Samuel L Jackson, in which they quoted each others iconic lines. L Jackson quoted “Get off my back, stop saying that, cuz’ I'm not afraid of heights, I may never get where I’m going, but then again, I might.” It took Larson a few moments to realise what he was quoting but she soon realised it was her single She Said.

Here is the video I am referencing;

As a huge fan of cheesy pop this seemed right up my street, so I soon looked into it further and discovered that Larson had an album released in 2005, titled “Finally Out of P.E.” She toured American malls with her album, which didn’t sell as much as they thought, leaving her with only one album in her singing career.

What she did get though was one, official, music video to her debut single “She Said” which encapsulates everything people ran to forget about the early 2000′s. With the Avril Lavigne outcast  aesthetic, bad hairstyles, and questionable fashion choices, I’m not surprised that her video got left behind as we progressed onwards into the future. 

However, when the year 4345 comes, and children are being taught about the history of 2005, this will surely be the video they show to explain the culture of that time.

Here is an example of the Avril Lavigne style I referenced;

However, when the year 4345 comes, and children are being taught about the history of 2005, Larson’s video will surely be the video they show to explain the culture of that time.

#brie larson #she said #finally out of P.E. #Captain Marvel #Carol Danvers

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Here is a poster I have made to advertise my music videos to up and coming bands. I was unsure of how I should lay it out as I wanted something unique that would catch peoples eye but stay true to my nostalgia branding. I used Pinterest to search for 90s style backgrounds and pngs, this is where I stumbled upon an original windows pop up and this is where my idea rooted from.

I wanted to use the windows background but put my own this on it, this was my chance to show off my skill, talent and style. The aesthetic I wanted was that of Microsoft paint, so that is why it doesn’t look like a masterpiece but it achieves the stylized look I wanted.

I plan on maybe printing these out as flyers, however my main aim is internet marketing, relying on social media goers to re-share my initial post to gain traction on it. 

#music videos #free music videos #do you want a music video?

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Friends by Room 3

Here is my music video Friends for band Room 3

#friends #room 3 #music video

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Here is my pitch for my music video for band Room 3′s song Friends. As soon as I listened to this song the idea came to me instantly. The idea of friends never, ever, leaving you even though you may not see each other as often as you’d like struck a chord with me. My greatest friends (and always will be my greatest friends) are the ones I made growing up, what made it so idyllic was that we all lived a few doors away from each other, dubbing ourselves as the R.D.G (Radley Drive Gang) I'm guessing you’re understanding why I decided to call my brand Radley Videos.  We would play out in our street every night for years on end, then one day without us realising it all stopped and we all moved on with life. It’s sad when I think about it now, but I can’t help but smile because I still consider them all to be my best-friends they’ve been there through all my ups and downs and I know if I needed them they wouldn’t fail to come straight to my side and help. I have truly been blessed with the greatest group of friends anyone could ask for and that’s why I wanted to create this video not just about them but dedicated to them. 

So with that being my aim, I knew I had to find some old footage to include as I wanted it to be a narrative video of someone looking back at the good times. Here’s some photos I found that didn’t make it into the film cut but make for good memories,

With the old footage found it was time to shape my video around it. By doing this I came up with the plot idea that my friend Pat would be the star of the video, so busy with his work that he misses out on the life happening around him, not noticing how many of his friends have moved on. My initial plan was to include all seven members of the R.D.G however, due to unforeseen circumstances only three were available on the day of shooting. However, I think the lack of people in the video really reinforces the message I wanted to get across, to quote The Office, “I wish there was a way to know you’re in the good old days before you’ve actually left them.”

With my idea down to the seconds it was time to shoot, however, before the actual official day of filming I did a mock-up take to see if my idea translated well onto the screen. Here is a link to what I created in that mock-up:

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A post shared by 𝚁𝚊𝚍𝚕𝚎𝚢 𝚅𝚒𝚍𝚎𝚘𝚜 (@radleyvideo) on Mar 3, 2019 at 6:52am PST

Surprisingly, a lot of it turned out okay I just didn’t particularly like the transitions I used so I thought again about how I would redo that. I am thankful to myself for filming this before the official shoot as it helped me encounter less problems during the editing stage. 

With my new found knowledge in hand, now, it was onto the official shoot. Despite the weather being temperamental we were lucky enough to stay quite dry on shoot, the perks of filming in your own street means you’ll always have shelter from the rainfall. Pat was a star to work with as always, he never fails to surprise me. From shooting indoors, to my back garden, to my street everything went as easy as it possible could have. I knew from the get go that someone would back out from the shoot, I could just sense it. It was just a shame that it ended up being three people except for one. 

The majority of the video I shot with my Canon 1300d DSLR however, for the bike race I decided to utilise my Go-Pro for the first time since purchasing it by having it strapped to Pats hand as he (not the two who were supposed to) rode the bike. 

Because of the casting problems the ending is significantly different to what I had imagined. My initial idea consisted of a time lapse of Pat at worked whilst all his friends pass by him engaging in socialising. This idea wouldn’t work with only two friends so I decided to just have it be him working, as if he imagined it all in a state of procrastinating. Not as powerful as I would have liked but it still works.

The editing process was rather easy as it was only a few segments that required crazy editing techniques like the animated faces that I created with my new Wacom drawing tablet that made everything a lot easier than drawing with a trackpad or even a mouse. So, because of this (including my own procrastination) from the day of the shoot (Monday 4th March) till the finished edit (Thursday 7th March) it only took me three days to shoot and finish editing which I am very proud of as it proves I can still create great pieces of working even without forever and a day to work on them.

In the end I am very happy with this video and I hope the band, my friends and everyone else enjoys it as much as I did making it. If there was anything I could change about this shoot, it would be to have everyone who said they were available and happy to be involved, actually be involved. However, I know my video isn’t everyone’s number one priority.

#friends #room 3 #music video #music video editor

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Risk Assessment:

Blank Stares shoot

Here is my risk assessment for my Blank Stares shoot even though the risks are few I still found it important to document them and the preventative measures in order to completely understand the problems the seemingly small risks my cause. 

The main problem I found was trip hazards, as a lot of the shoot was montage shots that required me to get moving shots of nature, which included looking up at trees whilst walking. This is why I knew I needed someone to go with me to the Southport Botanical Garden to shoot as I required a guide, not just for my own safety but for everybody else's as well. I also had a problem with trip hazards in my living room, despite only using our cream wall, I still needed space to set up my tripod and camera, so I would be moving from wall to camera very frequently to check if the photos I was taking were up to standard. The problem I had was with a small and low down coffee table that I tend to forget is there anyway, so as a precaution I moved it to the farthest corner of the room against a wall so that it wasn’t blocking any open spaces.

All in all I found this risk assessment very useful as it helped stop any hazards from disrupting the shoot, this is something I will definitely continue doing.

#risk assessment #hazards #trip hazards

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Blank Stares by Kaitlin Butler

This is my finished edit to the original song Blank Stares by Kaitlin Butler

#blank stares #music video #radley videos

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Blank Stares - Kaitlin Butler

For our first music video we were given a selection of songs that the BA Yr 1 Music students had kindly let us use. After careful consideration I chose Kaitlin Butler’s original song Blank Stares. 

I was inspired by this song as I thought I could convey a lot of the meaning through artistic editing decisions, as shown above. I wanted to blank out my characters face to really stress the title, and have it contrasted with the wilting flowers, showing how a once happy relationship can die just like nature does; Also, flowers are considered romantic so this fits in well.

I decided to have the location be the Southport Botanical Garden, as it is home to many plants and flowers. However, when I went in February all the flowers had died during the months previous, so I was left with what was left, the wilted dead plants and the ones strong enough to survive the cold. Due to the lack of flowers at the Botanical Garden, I needed to find flowers from somewhere else. This is when my mum suggested buying flowers from our local Tesco Express and ‘planting’ them in the garden. This worked effectively well, despite having £12 go down the drain on plants that didn’t last longer than twenty minutes due to me destroying them.

The next part for me to film was my stop-motion. I decided to just have myself star in it as I knew what I envisioned, and I would be able to get it done faster, rather than waiting around fr when the actress and I would both be free. To create the stop motion I used my DSLR Canon 1300d, and took individual photos in sets of 10 to keep the motion as fluid as possible. This worked okay, apart from the fact that because it was dark I needed flash, and after so long my camera would cut off as the bulb would overheat. 

Once, I got the photos done. I then transferred them to my iPad Pro where I would have to mask out my face and crop around my frame, so that I could overlay them cleanly onto the flower videos. This took, FOREVER, whilst masking the outline the app I was using (Leonardo) kept glitching, leading me to refresh the app after every photo edited. This also took forever because I had 200+ photos to edit and mask. 

This is when things just got worse. The edited photos would not send to my laptop in order. Leading me to have to upload them individually to Google Drive and rename them all so that they would be in order, so that stole even more time off me.  Then, of course it went downhill farther, despite having them be in the right order, Premiere Pro decided to not import them in the right order, leading to me having to reorganise 200+ photos in one tiny timeline.

After that fiasco ended, I edited the flower clips. I decided to go from blooming flowers to dead ones, I decided to reiterate this effect by having the colour progress from saturated to desaturated. Then, to transition to clip to clip, I used blur effect and I was really impressed as it worked perfectly, creating the soft look I wanted, something a fade couldn’t achieve. On top of that I then added an old film effect that stained the video with scratches and hairs. 

I then rendered the stop motion and flower clips together, opening them into After Effects. This part took me longer than expected too; I had to animate! I decided to animate in 3fps as it gives the animation enough fluidity but doesn’t take as long to edit. I decided to use a mixtures of lyrics and doodles to represent what was happening at that moment. My favourite use of this was the crosses for eyes when the words Blank Stares were sang. This all worked as I wanted it too until it came to render, It was after my first render attempt that I realised I had filmed in the wrong ratio so the video was 16:9 not 4:3. Attempting to render it again, After Effects wouldn’t work because my cache drive was full. So I left it til the morning. 

The next morning I cleared up my computers storage, deleting old project files and organising my footage. I then opened up After Effects with great success, apart from the fact that I had also accidentally deleted the project file for this video. In complete dismay I thought I would have to re-animate everything, however, I remembered I had my 16:9 version and alas that was now everything I wanted. 

Opening up the AE (After Effects) render in premiere Pro with ease, now all I had to do was add my colour correction and the solarise effect and I was done!

Overall, I am very happy with how this video turned out. Despite everything that went wrong it still ended up in my favour! If I were to do this again, the one thing I’d change is making sure that I don’t delete the wrong file as even though the 16:9 video saved me 4:3 is still my favourite ratio. 

#blank stares #music video #pre production #post production

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Budget Makes the Difference? (1)

You’re my Number One - S Club 7

S Club 7 probably doesn’t strike you as a prominent band, they’re that band who sang cheesy hit ‘Reach’ I’m sure you are thinking! Well, yes they sang ‘Reach’, and they do have the stereotype of being a cheesy nineties band... However what you probably don’t know is that I adore this band, cheesiness in all, but that is not why I am writing about them. I’m writing about them because they had an unusual marketing strategy when they were still formed back in 1999. What was that weird marketing technique? Well, they only went and had a tv show didn’t they!

Miami 7, L.A. 7, Hollywood 7 and Viva La S Club ran from 1999 to 2003. This venture with BBC not only gave them the opportunity to become children's televison sensations, it also gave them the opportunity to shoot multiple music videos for near enough every single one of their songs - even those which were not released as singles! However, their tv show music videos were not used in their mainstream music channel, separate ‘more professional’ videos were shot. Which led S Club 7 to have two or more videos for the same song.

Today I am going to be comparing and contrasting their music videos to single ‘You’re My Number One’; the professional one shot solely for their music career and he more freeform video shot for their tv show!

An important thing to take note of is that despite playing themselves on the tv show, their personas and personalties where enhanced for the tv show, so their composure within the tv show music videos is more comical of that of their official video. 

Lets begin by analysing the video for their music career:

This is a simple studio shoot. Theres nothing much going on apart from their basic choreography and some aerial shots thrown in to make the cuts more interesting. One thing to notice is the close up shot of their faces, this is a regular motif in all their videos. It probably doesn’t represent anything with them not being a majorly artistically rooted band, however I like to interpret it as representing their closeness as friends, and even a sort of family.

Now let’s look at the video they shot for their tv show!

Straight away you can tell the set is far more elaborate, a bowling alley being the backdrop for their video. What also makes this video appear more cost-worthy is the extras/backing dancers (excusing their dullness) at least the effort was went to to fill the set. 

What else do you notice straight away? They’re all far more relaxed, you can tell in the Vevo video that they’re are focusing on what they’re doing whereas here they’re just having fun, which makes it more fun for the viewer. Straight away I am more intrigued. 

The use of cuts and shots is more interesting as well, getting shots of the tenpins being lifted and dropped into place, as well as following the motion of the bowling ball. 

But that’s not it! Not even a minute in another set is revealed, a supermarket. With band members Hannah Spearitt and Bradley Mcintosh running around the aisles collecting all the sweets and snacks they can, as well as having a laugh whilst doing so. Ten seconds later... another set is revealed.

This time it is Tina Barrett and Paul Cattermole trying to talk to people on the street. What is more noticeable about this and the newer location later on is that they are scenes ripped from the tv show. Without the context of the plot this scene seems rather irrelevant, however it could be interpreted simply as a ‘struggle’ but this theme isn’t revisited at any other point in the video.

It’s about two minutes and thirty seconds that the final set is revealed, that of a volleyball court. This scene has definitely been taken from the television series as I distinctly remember the episode! But once again this just beams happiness and joy, because of how carefree the band are within the scenes.

All in all, if I was told I could only ever watch one of these videos again and the other would be deleted from existence. I would choose the tv show video! It is just so much more enjoyable to watch, the band members seem to be having so much fun in the tv show version but look so stiff in the veto video. Which begs the question why even bother shooting a separate video?

The tv show video encapsulates everything S Club 7 stand for: fun, laughter and happiness. Whereas the vevo video feels like the complete opposite. It is as if they were trying to market themselves as tow different bands to two different audiences, a fun, carefree group of friends to the fans gained through the tv show and as a serious artistic band through fans captured through vevo and other music video services. 

In the end, it is obvious which suits the agenda of the band better and in this case bigger budget wins! However, they could have captured the same enjoyment in their studio shoot if they hadn’t worried about choreography and professionalism too much. Add some bright colours, confetti, balloons and a piñata and the S Club Party can live on!

#s club 7 #s club #music videos #Miami 7 #la 7 #hollywood 7 #viva la s club

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Music Videos - Todays Standard (2)

New Rules - Dua Lipa

Narrative and Choreography are combined to make the 2017 hit music video ‘New Rules’ by ‘Dua Lipa’. 

The video centres around a group of girlfriends teaching each other the ‘rules’ of a breakup, making are that their friend doesn’t fall back into their exes grasp. Beginning with Lipa being taught the ‘New Rules’ and ending with her fully trained and helping her friend the way she was helped.

The concept itself isn’t really that unique when compared to the lyrics as the plot is heavily inspired by the song itself. However, the choice of location, shots and choreography enhances this video immenseley.

Director, Henry Scholfield directed this video, as well as Lipa’s previous video ‘Lost in Your Light’ which is another stunning video. Scholfield has an library of visually stunning videos under his belt so it is obvious why Lipa chose to work with him the first time, and of course again.

Scholfield’s choice of summer as an aesthetic is ideal as the bright colours and patterns keep the viewer intrigued and happy, as summer is a season that tends to improve peoples mood. The aesthetic is took even further as in the only surreal scene in the video the camera falls slowly into the pool to reveal an alternate universe where Lipa and her entourage now being plastic flamingos that appear alive. 

All in all, however, the choreography is what ties everything together and makes the video as engaging as it actually is. The subtle dance moves combined with the fluidity of the storyline boosts this video to the memorable status. 

Here is Dua Lipa’s video of ‘Lost in Your Light’.

#dua lipa #music videos #lost in your light #new rules #Henry scholfield

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Music Videos - Todays Standard (1)

Feels - Calvin Harris ft. Pharrell Williams, Katy Perry, Big Sean

‘Feels’ is probably my favourite music video at the moment. Taking the concept of a ‘studio’ performance and enhancing it to become the wild world of fantasy, fooling the viewer into escaping to their handcrafted jungle. 

It is not only the use of set that makes this video a feast for the eyes. However, we cannot take away the beauty of the field of flowers that Perry bathes herself in, the man made pond Williams bobs along and the desert island Sean is reigning King of. The three sets could fool you into thinking they were shot separately, or at least a good few metres away from each other on a ginormous set. You’ll be surprised to find out that it is quite the opposite with the final scene zooming out to a wide shot, showcasing the close proximity of the artists and the talent the director Emil Nava (a British Director) has to purposefully make the set seem a lot bigger than it actually is.

The special effects used in this video fascinate me completely. The video begins subtle, a simple haze or blur enhances the dreaminess of the video, with more surreal effects such as hue changes and colourful overlays creeping in later on as the more disco-funk elements take control of the song. Nava’s choice of effects work perfectly in sync with the upbeat style of the song and dosn’t destroy the fantasy the earlier shot created, instead the effects add to this escapist jungle of fantasy Harris, Williams, Perry and Sean now appears happily live. 

#feels #Calvin harris #music video #emil nava #katy perry #pharrell williams #big sean #todays standard

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History of Music Videos

A Look at Michel Gondry (1)

Michel Gondry is a world renound director, noted for his unique visual style and his inventive use of mise-en-scene. Michel directs and writes for film, however I am going to be focusing on his music video career, analysing a variety of his work, beginning with:

Kylie Minogue - Come Into My World (2002)

Michel reincarnated a technique he had used a few years previous in a music video or  Nineh Cherry - Feel It (1997) . Kylie’s video updates the concept used in Nineh’s video, taking the idea of living in a loop or on repeat and physically displaying it within video. 2002 was by no means the best era for green screen and special effects but within the five years between the videos it is obvious how much technology ha improved. Gondry was able to overlay clips of Minogue and the extras seamlessly, whereas Nineh’s duplicates never appeared closer the five feet away from each other.

Minogue’s video took Gondry a total of 15 days to design and digitally render, information on how long Cherry’s video took to complete isn’t available online so there is nothing for me to compare it to. However, from my own experience of editing it is obvious why Minogue’s video took so long to be created, but fifteen days is still an amazing feat considering how complex the video is.

Here is Nineh Cherry - Feel It (1997) Music Video for you to watch in comparison to Kylie Minogue’s updated use of Gondrys concept.

#michel gondry #a look at Michel gondry #music video #music videos

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Music Video Codes and Conventions

Music videos are something that is prominent in all our modern lives, we have unlimited access to these short cinematic pieces thanks to sites such as youtube. However, before 2005 getting access to music videos was much more difficult, shows like MTV and Top of the Pops (TOTP) were the only sources available for music video lovers. Stretching even further back, before the ancient times of MTV at TOTP, music videos in todays concept didn’t really exist.

But what makes a music video a music video? Here’s a few styles you can commonly find artists using in their videos.

- Performance: e.g. studio, location or concert. 

An example of a studio performance is Sigrid's ‘Strangers’ music video. Transforming a blank set into a wonderful world of intrigue and mystery, leading the viewer to wonder what’s behind the next corner.

- Parody

An example of a parody music video is ‘Saturday Night Live’s’ music video of ‘Back Home Ballers’ a comedy song produced specifically for their show. The video follows an ensemble of the female SNL cast returning home and treating it like they are royalty when with their parents. 

- Homage

An example of a homage video is ‘Finesse’ by ‘Bruno Mars and Cardi B’ using the theme of the 80s era to bring nostalgia to their video. They achieve this by using typically 80s style fashion and the 4:3 ratio that was the standard during the 80s.

- Narrative

An example of a narrative video is ‘Katy Perry’s’ music video to her song ‘Part of Me’ it follows a woman breaking up with her boyfriend after she discovers he has been cheating on her, wanting a complete change in her life she decides to join the Marines in order to define herself as a person and empower herself.

- Abstract

An example of an abstract video is ‘Go Wests’ ‘King of Wishful Thinking’ music video. Where perspective is forced to manipulate the size of objects within the frame, for example having a woman legs be unusually larger than the singers whole body. Another example is having usually outdoor scenarios happen inside a white studio, for example the ice hockey game and the limousine.