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How To Effectively Design Your PPC Strategy

Today the digital marketing industry is a crowded place with thousands of competitors. It gets difficult to stand out and make a strong impression sometimes. It gets even more tricky if you are just starting up a business, since you will not get to leverage an existing reputation. To have a great head start you will have to focus more on your client needs rather than your own. PPC services are sought after by businesses big and small to reach out to the potential customers through the right campaign. But if PPC is not done right, all the efforts may go in vain.

Here is an effective guide that will help you pitch the perfect PPC strategy:

1. Bank On The Client Perspective

It is important to understand what exactly does your client want rather than creating strategies that are influenced by what suits you. Think about your client's requirements when formulating a PPC strategy. How are you planning to surpass the sea of companies that offer PPC services in Las Vegas?

Let's look at some common reasons a company might seek PPC services:

They are seeking for more traffic for their website.

Their competitors are using PPC channels, so they want to better their performance.

There is a pressure on them to show an improvement in the quality and quantity of traffic.

Small business are usually looking for PPC experts who can work close with them.

They want to see if a particular campaign is working or not.

2. Experiment with the Campaign

For every campaign, start by designing the campaign backwards. Start with the client needs, their problems, and then carefully address them in detail. Trying to think from your client's aspect and not yours is the best way you'll be able to pitch a good PPC plan.

3. A Personal Touch

You have to be careful while choosing the tone of a pitch. We live in a time where there are so many companies that there is individuality left. Nobody wants to deal with just a company, they want to connect with people. Today customers want to deal with people who understand them, so it is important to have a tone that they feel comfortable with.

These are some of the things that businesses seek and most companies fail to accommodate their requests. So before you go scouting for the best PPC services in Las Vegas, make sure to communicate your needs to the company. An effective PPC campaign depends on a customized approach to a company's needs.

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How to Ace SEO in The Age of Semantic Search

Search habits are changing, and we needs to adapt to the changing world of Search Engine Optimization. The internet is ever evolving and it's focusing on the meaning of words, and the focus has shifted to how people engage with search engines and what they do online. Before we jump right into the nitty-gritty of acing at SEO, let's understand what Semantic Search is.  

Semantic search uses artificial intelligence to understand the searcher’s intent and the meaning of the query rather than simply parsing through the different keywords. When you search today, Google gives you results based solely on the text and the keywords that you put in that search. The search engine digs through its database to find exactly what you asked for, making the experience of finding an answer to your query easy and quick.

Semantic search isn’t a new concept but it's put to good use today thanks to the changing search patterns of people. With the launch of the Hummingbird algorithm, Google kicked the old ways of SEO out of the door. The semantic technology is used to refine the query, personalize search results, and even predict search queries. This has made search more interactive, pushing companies to better or change their search engine optimization overnight. Although the world of SEO turned upside down, leaving SEO consultants scratching their heads initially, things started changing for the better.

Since there are many who try to manipulate search engines, the search engines got smart to tackle this. You can manipulate keywords to a certain extent, but you cannot manipulate intent. To ensure that you rank high in semantic search, you need to figure out the meaning behind the keywords and create content relevant and specific to them. No more stuffing your content with random keywords in the hope of getting ranked high in search results. This change brought an emphasis on keyword research and incorporating accurate keywords.  

Another determining factor in the schema of things, is the range of devices you use to search. Devices like PCs, laptops, smartphones, tablets, TVs, etc. have a key role. With the variety of devices, there are several input methods, from simply typing a word on your keyboard to using voice search on your device, search is changing. Google has changed its algorithm to better understand search and enhance the user experience.

Earlier, search was all about finding a close enough information or link. But today, it's about deducting the searcher's intent and displaying the closest and most accurate information by digging through a wealth of categorized information. To find and display the most relevant results, Google looks for help from search entities. By analyzing the user's search process, the importance of certain links and documents are assessed and this helps in influencing the information displayed.

Let's take a look at some of the benefits of semantic search for SEO

3 Ways To Benefit From Semantic Search

Knowledge Graph

Semantic search is different from the traditional search. It is multi-faceted, intelligent and also scalable. Value in content and effective social sharing are important parameters now. It's not easy to achieve these parameters, but Google has made them extremely important now. Google’s Knowledge Graph (KG) is what powers its semantic search engine and helps provide clever answers. The Knowledge Graph draws information from credible, verified sources like Stack Overflow and Wikipedia. It's important to take advantage of the changes made by Google to achieve SEO perfection.

Generate Engagement

This is one of the most difficult aspect of semantic search marketing. Participation and interaction are required for audience engagement. User-generated content and social buzz are important features now and can help your business to a great extent. All of these need a clear understanding of the audience, and their likes and dislikes. Engagement is key to your content being assessed and your brand attaining authority.

Create a Social Footprint

Social signals do matter. In a semantic Web, social media is used through semantic search to verify content and its importance, which is then categorized properly so that it pops up in the search results. There should be some source across the social web to share the company's project to reach out to more customers. Facebook and Twitter are the absolutely minimum here, but you should also factor in Google+, Instagram or LinkedIn.

These were some of the benefits of semantic search. Finding a reliable SEO consultant in Las Vegas or a company that offers Search Engine Optimization services in Las Vegas, is crucial. What do you think? Will semantic search provide better results for users?

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6 Reasons For A Sudden Drop In Search Engine Ranking and Traffic

Ranking high on SERPs (search engine result pages) is like a dream come true for most website owners, and a sudden drop in traffic can seem like a nightmare. Drop in the traffic even for a short period of time, is overwhelming. The situation gets worse when you are unable to figure out the reason for the sudden drop.

Figuring out the reason behind the drop is the only way to find measures to tackle the drop and bring in more leads. Here’s a look at some of the factors that might have led to the drop:

New Links: In some cases, a bunch of new links pointing to a single domain becomes the reason for a decline in ranking. This is common with websites that have faced trust issues in the past due to receiving links from unnatural sources. For such websites, Google may for a short period of time randomize the impact of the new links. To check if a surge of new links is the contributing factor to the ranking drop, use tools like Ahrefs or Majestic.

Lost Links: Just like new links can impact your ranking, similarly lost links also have an impact. Lost or unavailable links impact the website’s authority and trigger a drop in ranking. Thoroughly check all lost links to note whether the links are actually lost or the backlink tool’s indices missed it. Go through the links of your competitors to figure out the factors on which the search engine termed your links “unnatural”.

New Website: A new website to replace an existing one could be another reason for the decline in the ranking. To minimize the drop, ensure that 301 redirects are properly incorporated. Ensure that the website is properly optimized before its launch. Since the website is new, you are bound to suffer a drop in rankings. You can bring back the lost traffic by implementing SEO tricks properly for a period of 1-2 months.

Manual or Algorithmic Penalties: If the drop is on the commercial keywords and there are backlinks pointing to the affected pages, then you may have received a penalty. Whether the penalty is manual or algorithmic, it is necessary to take immediate action and solve the issue as soon as possible. To figure out whether you are penalized, check all the new messages and take a look at the “Manual Actions” section under the “Search Traffic” category. This is the primary way Google will communicate a penalty.

Technical Fundamentals: Overlooking the most basic elements that control the indexing and crawling of websites also lead to a drop in ranking. Ensure that you have properly incorporated all the elements like canonical tags, no index tags and content. Sometimes irrelevant content has a major impact on performance. To ensure that you have incorporated all the on-page elements correctly, collaborate with a reputed digital marketing agency in Las Vegas, whose professionals can guide you through the entire process and also help you in increasing ranking.

Server Issues: Since server issues are extremely complex, it is very hard for anyone to diagnose. Keep checking the condition of the server on a regular basis. Use “fetch and render” function regularly, to see what is offered to Google when it requests for a particular page.

Sudden changes in the search behavior, modification in the click-through rate, Google updates are some reasons for the decline in ranking. Since the list is never ending and figuring out the factors that caused the drop become tricky sometimes, seeking help from a digital marketing agency in Las Vegas, is a wise move.

#digital marketing #marketing agency #online marketing #digital marketing agency

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Why A Mobile Friendly Website Is Inevitable In 2016 ?

Computers were invented to make work easier for people. With each innovation, we got better and better in upgrading our lifestyle. Businesses are growing by the minute through the medium of internet and are actively engaging their target audience.  

The Great Growling Engine Of Change

It is said that whoever desires constant success must change with the times. Technology keeps developing and changing every year. Mobile phones were invented to keep people in touch. It was a great success and several changes and upgrades were made with time. Today, mobile phones have become a vital part of every individual's life.

Companies started to create mobile apps and websites to offer easy access to their services and commodities. Undoubtedly, the use of mobile devices have increased exponentially over the years and it has definitely impacted the marketing world as well. To deal with this change, companies are greatly moving towards the mobile-friendly devices.

Even specific niches like contractor businesses are creating their websites and benefiting from the online sphere. Web design for contractor websites vary from other website designs considering the target audience is unique. What matters for the businesses today is that if you aren’t well optimized for mobiles, then you are eventually losing your business.

Reasons Why Your Website Needs To Be Responsive  

Organic Traffic

Mobile responsive websites are more significant, the stakes are high now, therefore a must to acquire organic traffic. In fact, Google enacted noteworthy penalties for all the business websites that couldn’t meet the standards of mobile-friendliness. Eventually, this act brought a change and it did create some waves, taking the mobile friendly websites to a new level.

If you seriously want to boost your organic traffic, then a mobile-optimized website for your business is a must.

Increase In Sales & Leads

According to a survey, half of the sales of online goods come from the customers using smartphones or tablets. In fact it is found that if a business website is not responsive, then around 80 percent of people will abandon shopping. Nobody has the patience to go through the mobile sites which are too difficult to navigate. Not only e-Commerce, but even local businesses can have great benefits with mobile-friendliness.

The reason for getting more sales and leads for your business is that a large portion of users are more likely to count on and make purchases from companies that are easily accessible on their smartphones.

Content & Social Activities Attracts The Eye

Nowadays most inbound marketer has incorporated some elements of blogging and social media in their super marketing strategy. A study states that 55% of the social media consumption occurs through the mobiles. Thus, when you are sharing the links to your website or the content links, but you do not have a mobile-optimized website, then you need to get ready for the high bounce rates and extremely low conversion rates. There is nothing more dreadful than handling a frustrated audience.                                                                                 

Bring Better Competition

For the businesses to remain competitive in the market, a mobile design is essential. Studies state that the mobile devices surpass the desktop computers, this is sufficient to influence the decision making of creating a mobile-friendly website.

There is a constant rise in the graph of the number of people purchasing smartphones and tablets worldwide, and their growing interest in finding and buying things from shoes to food, the best place to get a burger or pizza, makes the competition better.

Boosts Your Paid Advertising Results

The relevance and performance of your search advertising’s landing pages will be taken into account for the quality score. If the mobile searchers are directed to a landing page that is not mobile-friendly by your search advertising pages, this could be bad for your business. It will give a negative impact on the search advertising performance. Thus, a mobile optimized website is a need for better organic search results that is also good from the paid search perspective.

Mobile responsive web design for your contractor business is extremely important since every business is going online to cater to a wider audience.

#responsive web design #search engine #organic traffic #online advertising #online marketing

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Qualities To Look For In A Good SEO Company For Contractors

SEO is making it easier for users and the search engine robots to understand your website content and niche. Although search engines have become increasingly sophisticated, it's still important to optimize your content for your user.

SEO helps search engines figure out what each web page is about and how it is useful for users. It is important to select the best SEO team for your business. These pointers will help brands and businesses to identify the areas of concern with their existing or prospective SEO company for Contractors:

Accredited, Associated, Educated & Connected: 

This four-in-one trait is vital in establishing the credibility of a marketing company. You will easily identify the specialty of websites by going through their pages, and you will rarely need to go beyond their homepage to do so. Does the SEO display accreditation with the locals? Are they members of the local board of trade or any other reputable business associations? Does their team profile consists of a staff of highly-qualified individuals? You will get your answers to decide whether the company is worth opting for.

Capability In On-Page: 

Year after year the ranking factor reports continue to prove that the on-page technology is necessary to your brand website’s and its ability to rank good on search engines. SEOs who have a strong background and foundation in the technical sectors of internet marketing will definitely be able to get your web site off the ground.

Content Prowess:

 While on-page optimization is definitely the foundation of a good SEO firm, and subsequently a good SEO plan for the business, content is one thing what makes SEO great today, in 2016 and will be there for the coming years. If a SEO company for Contractors has a content team, armed with a creative flair, then it is the one to select.

Google Analytics:

 Good SEOs will be forthright with the analytic. They will provide you with the monthly analytic report so you can together discuss the progress of your website marketing plan.

These are some of the positive traits that will help in choosing the best SEO company for Contractors to help prosper in your business.

#SEO #Contractors #quality #business

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The Best Place To Hide A Dead Body Is Page 2 Of Google Search Results

Anonymous

#SEO #sarcasm #google ranking #Quotes #search engine

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The Anatomy of a Perfect Contractor Website Design

What Makes Your Website A Total Hit ?

Web Design, User Experience, Conversion Rate Optimization and Search Engine Optimization, and other features are all important when it comes to website development and design. All these combined together contribute to the success of your website.

Design And Content

Your design should quickly and efficiently communicate what your website is all about and demonstrate how it can help the user. A good general contractor website design is mostly about responding to the user's needs as it is about visual appeal. The design of the website and content should work hand in hand, so that the design maximizes the impact of the content on the mind of the visitor. You can select a content medium that best communicates your message to make your content more engaging.

Call To Actions

CTA is typically a button or some kind of graphic or text which is especially designed to trigger a user to interact and be taken down into a conversion funnel. CTAs typically strive to convert the users into customers. The success of the CTAs can be measured by using conversion rates which are simply calculated with the number of times the CTA was seen over, the amount of interactions it received from the users.

On-Site SEO

If you want to attract traffic from the search engines, just a compelling general contractor website design, is not going to cut it. Optimizing all the on-site elements is crucial. Where content and design are about communicating meanings to the users, SEO is all about communicating with the robots. On-site SEO is all about organizing the content so that the search engines know where exactly to find it and what is it about, whilst maintaining a proper flow of authority across your web site.

Markup

Marking up the data gives the search engines some additional information which helps them understand the meaning of the content displayed on your site. Using markup enables you to achieve rich snippets in the SERPs, that in turn often lead to an increased CTR.

Code

Clean and well optimized code is not just important for the users but it is also a ranking factor in search engine. Fast load time actually improves the user experience and therefore Google really cares about it. If your web site is quick, light and excellently responsive, then you will be making both the users and the search engines happy at the same time.

#website #web development #SEO #web designing

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The Play Of Psychology In Website Design

Why do you think you should adopt psychology-based design? When designing for the web, consider the psychological drives of a target audience. This isn't traditionally been a high priority for the web designers, but understanding the target audience/customer is crucial. It can definitely have a surprisingly positive influence on the users who visit a website and how positively they'll engage in the content and how frequently they will respond to the calls-to-actions.

Websites for HVAC contractors will have a distinctive group of audience with specific needs. It's important to analyze the niche as well as the consumer profile before building a website that caters to both the business as well as consumer needs.

By paying proper attention to the visitors, and offering them a good conducive experience that appeals to their taste and sometimes even their unconscious inclinations will help in improving your customer engagement. The customers will be far more receptive and will perform all the actions you want them to.

In order for the website viewers to do what you want from them, they need to trust you completely. Designing websites for HVAC contractors might sound easy, but it needs a lot of research and skill to appease a specific target audience.

Without stifling the creativity, by offering some simple and recognizable patterns, a website will straightaway put your visitors at ease or even do the opposite. The website's purpose must be very clear. Is the website providing the detailed information or selling a product or  some kind of service? Users should be able to easily move between the pages to get the required information. Steering too far away from the basics of user expectations in an effort to be different, can actually be counterproductive.

Psychological and different emotional triggers can help to influence the site visitors to take positive actions. Choose a reliable and talented firm to design your Website for HVAC contractors.

#web design #technology #phsychology

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Innovation Distinguishes Between A Leader And A Follower

#Steve jobs #Inspiration

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Bill Gates Quote that every tech-freak must read

The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.

#billgate #technology