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#and it's far Far too time consuming to continue if i choose to not monetize it
funkytoesart · 5 months
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writingcobalt0 · 1 year
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Modernist painting and Greenberg
Greenberg states in this essay that Modernism is self-critic "Thus would each art be rendered "pure," and in its "purity" find guarantee of its standards of quality as well as of its independence. "Purity" meant self-definition and the enterprise of self-criticism in the arts became one of self-definition with a vengeance" I understand by this that modernism is not the simplification but instead, the very strict discipline applied in the form of art "Far from incurring the danger of arbitrariness, Mondrian's art proves, as time passes, almost too disciplined, almost too traditional- and convention-bound in certain respects, once we have gotten used to its utter abstractness, we realize that it is more conservative in its color, for instance, as well as in its subservience to the frame, then the last paintings of Monet." after mentioning the norms and characteristics fundamental for modernism, he gives an example of the Paleolithic era, to remark that "modernism means a break with the past" modernism is also existing “modernism continue without a break or a gap”.
The Paleolithic painter or engraver could disregard the norm of the frame and treat the surface in a literally sculptural way only because he made images rather than pictures and worked on a support -- a rock wall, a bone, a horn, or a stone -- whose limits and the surface were arbitrarily given by nature. But the making of pictures means, among other things, the deliberate creating or choosing of a flat surface, and the deliberate circumscribing and limiting of it. This deliberateness is precisely what Modernist painting harps on the fact, that is, that the limiting conditions of art are altogether human conditions.
When referring to human conditions Greenberg is giving his perspective about the practice and not a topic of theory, “Modernist art has never been carried on in any but a spontaneous and largely subliminal way” considering Sublime as a meaning of powerfulness.
Greenberg also analyze human behavior through art and declare in a very imperative way that “No artist could work freely in awareness of this context” when pointing to self-critic and how to encounter it through modernism “it has taken the accumulation, over decades, of a good deal of personal painting to reveal the general self-critical tendency of Modernist painting”.
There is a phrase that I really can appeal to and is about art itself and how we recycle it in order to generate, discover, consume and live through Art “Art is -- among other things -- continuity, and unthinkable without it. Lacking the past of art, and the need and compulsion to maintain its standards of excellence, Modernist art would lack both substance and justification.”
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myvividreams · 4 years
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Copyright, Creatives, and Why the Criminalization of Fan Culture Needs to Change
So. I had a couple of people on Facebook and Discord ask me about the final paper I wrote on copyright and the criminalization of fandom. Well, I got an A! And permission to share it with whoever’s interested in reading 2700 words on the love-hate relationship we creatives and fanworkers have with copyright
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With the advent of the internet and social media, fan culture—a form of participatory culture where fans not only consume but also create content often based on existing creative works[1]—has grown phenomenally in the last two decades. For example, attendance to the San Diego Comic-Con, proclaimed by Forbes as the largest fan convention in the world, has almost tripled between 2000 and 2019. In such conventions, fans get to interact with their favorite content creators, from the people behind their favorite series to their fellow fans who create content online that they consume. In the 2019 San Diego Comic-Con alone, attendees spent around $88 million directly on events and merchandise in the convention, not counting what they spent on other costs, like transportation and housing for the duration of the con! That is a lot of money going around publicly for what is essentially a black-market hub. And these conventions, like many other aspects of fan culture, are as much hubs of illegal activity as they are incubators of creativity. This needs to change.
In the context of this essay, I will be using the term fan culture to describe the lived experience of fans both casual and serious. This is to differentiate it from the term fandom—which I will be using to refers to, collectively, all the ideas, interactions, characters, fans, and derivative/transformative works associated with a particular creative work. Fandom will be used in this discussion to describe the virtual place within which fans interact, create content derivative of, and negotiate the meanings surrounding the originating work.
I choose to discuss fandom in the context of place rather than community because places, as defined by Pelletier-Gagnon and Diniz, are “site[s] of meaning where agents create, efface, and accumulate symbols”, which are delineated by contours rather than characteristics and can exist within images, sounds, and videos as well as locations.[2] As far as fandom is concerned, a fandom will continue to exist though fans may enter and leave at will. Fandoms are countoured with recognizable characters and settings, and the fans within them create new meanings and interpretations of the originating work—while keeping within said contours—through posts, discussions, and derivative creative works like fan art and fan fiction. Often times, fandoms aren’t occupied by any single community, they’re occupied by several who each compete over interpretations of characters and character interactions. Sometimes, such communities can even develop around derivative works—enough so that the derivative work becomes the anchor and contour of another fandom![3]
As rich and diverse fan culture within fandoms can be, however, that does not detract that many activities prominent within fan culture go against copyright law. As it exists right now, much of copyright law is obsessed with copies.[4] It (ideally) grants creatives a set of exclusive rights to their original creations as incentives to produce more work, giving copyright owners (not always creatives!) the right to control the reproduction and distribution of copies of their work as well as the right to prepare derivative works based on said copyright work.[5] You can imagine, then, how easily creatives within fandoms can cross over the line to copyright non-compliance: they do it every single time they create fan works celebrating their love for the original work.
Fortunately, most fan works online fall under the fair use doctrine, which allows the reproduction of works for “purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research.”[6] There are four criteria works are evaluated by to qualify as fair use: the purpose of the work (commercial or non-profit?), the nature of the copyrighted work, the amount of the copyrighted work used, and the effect the such use of the work would have on the market for or the value of the work.[7] Generally speaking, fan works like fan art, fan comics, fan fiction, gif sets, animatics, and AMVs that are shared online for free fulfill at least the first and the fourth criteria for fair use, which are the criteria usually prioritized by copyright holders.
The problem arises when fan creators start monetizing their fan works—creating merchandise featuring copyrighted content, selling them online, selling them in cons, doing commissions—basically, doing anything that constitutes distributing their work for profit. Thousands of such merchandise are being sold on sites like Etsy and Redbubble or featured on their creators’ social media pages for sale, and they come in many different varieties—from art prints to enamel pins to dolls to clothing. The creators of said merchandise also fill the aptly named Artists’ Alleys in conventions to sell their products in person. Groups of creators sometimes band together to create and sell magazines—often referred to simply as zines—or even fan comics for their fandoms.[8] Of course, murkier cases also exist, like let’s play vloggers profiting off of posting their playthroughs of copyrighted videogames online or fan writers and artists earning money through their followings on Patreon.
Copyright owners’ responses to such activity have varied widely throughout the years, with differing degrees of success. Consensus as of the present seems to be to leave it alone unless the fan profiting from their derivative work is experiencing significant success or making significant sums of money from the monetization of such work. At that point, the fan would be asked to take the work off their online store or, if they’re a vlogger, take the offending video down from their channel. What constitutes as significant is often up to the copyright owner.
Historically, however, this was not always the case. In the 2000s, many copyright holders famously sent cease-and-desist letters to fan creators, specifically fan fiction authors, and made their dislike of fan fiction—or specific types of fan fiction—well known. Anne Rice, author of the then-popular novel series The Vampire Chronicles, was one of them, having posted a notice on her website in 2000 that effectively banned all fan fiction of her works online.[9] Following such, several individuals online reportedly received cease-and-desist orders and threats on their businesses unconnected to their activity as fan creators, and several commenters on a viral thread on tumblr claim that they left the Vampire Chronicles fandom entirely because of it.[10] [11]
On the other side of the scale, Marion Zimmer Bradley, author of the Darkover series, dove into the fandom surrounding her series headfirst. Although the controversial Contraband incident she is connected to took place long before the internet truly caught on, it bears sharing as it is often used as a cautionary tale for copyright owners and professional creatives against participating too actively within the fandom surrounding their original work. In the two decades after she published the first book in her Darkover series, Bradley had fostered an extremely close connection with her fans, commenting on fans’ derivative works, providing feedback, curating/editing their zines—often even adopting ideas proposed by fans or introduced by fans in their fan works as canon (true) to the Darkover universe. This all came to a head in 1992 when Bradley approached one of her fans offering money in exchange for being able to use elements from the fans’ published fan works in what was supposed to be Bradley’s next novel, Contraband. The fan disagreed, and the incident ended with cancellation of the novel and the discontinuation of Bradley’s active participation in the Darkover fandom.[12]
Both these examples have played a large part in how copyright holders’ current attitudes towards fan culture are playing out. Copyright holders tread the line between too much and too little exercise of their copy rights. Too much, and they may end up losing their fanbase. Too little, and they may lose profits and control of their public image to the more prolific members of their fandom. Fan culture, to copyright holders, also presents a largely mixed bag of feelings and viewpoints that varies from holder to holder. Each copyright holder tackles the issue differently. Some, like JK Rowling, welcome it. Some, like Anne McCaffrey, tolerate it with stipulations. And others, like George R. R. Martin, dislike it but will tolerate it as long as fans don’t send their fan fiction to them (art and other works usually fall under different considerations). Whatever their approach is, the general consensus among copyright holders seems to be that they tolerate (maybe even like) fan works as long as they aren’t sold commercially and, if said fan work is a piece of fan fiction, that work isn’t sent to them with the expectation of said author reading it and acknowledging it publicly.[13]
Note, however, that none of the current popular approaches to dealing with fan culture that I listed above includes the outright banning of fan activities. Copyright owners and creatives have learned from the examples of Anne Rice and her contemporaries in the 2000s that restricting fan culture—and taking advantage of or treating fans badly—is a good recipe for a shrinking fanbase and the non-success of their copyrighted work. They have also learned how an active fandom can rapidly propel a copyrighted work to success.
James Boyle, in his article Fencing off Ideas: Enclosure & the Disappearance of the Public Domain, posits that “a large leaky market may actually produce more revenue than a small, tightly-controlled market.”[14] With the phenomena of fandom as my example, I concur. Original works anchor and draw fandoms around themselves, but the creative outputs of fandom act as both gifts to the communities of their originating fandoms and free advertising for the originating work of said fandom. In fact, according to a report published last year by a collaboration between Fandom, Inc. and Ipsos, fan content plays a large role in driving discovery of new creative works. 59% of Explorers, the market segment that makes up half the fans in the United States, claim that fan content they encountered influence them to try new content.[15] At least part of the success experienced by popular creative works online—and on social media specifically—can be attributed to the robust participation of fans in creating, curating, and sharing derivative works both online and offline.
Because of this, fandom is often seen as a hub for developing creatives. There, amateur (and even professional!) creatives can hone their skills on existing characters and settings they already love. They can also build up a following and be cheered on, supported, and guided by their fellow fans and creatives in the fandom. Some of these creatives who got their start out of fandom even go on to create the “original content” they consume themselves! This usually happens in fandoms surrounding longer-running fictional series, such as DC Comics, Marvel Comics, and Star Wars.[16] And other creatives who have grown up within fan culture also go on to create their own original works and publish their own series. Cassandra Clare, author of multiple bestselling series (including the Mortal Instruments series), famously got her start writing fan fiction for the Harry Potter fandom in the 2000s.[17] Naomi Novik, award-winning author of the Temeraire series, admits to still writing fan fiction and actually co-founded the Organization of Transformative Works[18] in 2007![19]
None of this, however, changes the fact that much of fan culture operates by the grace of copyright holders—or that much of it is, in fact illegal due to copyright. This needs to change.
Lawrence Lessig, in Remix: How Creativity is Being Strangled by the Law and In Defense of Piracy, talks about the criminalization of Gen X and their culture of piracy through peer-to-peer sharing and YouTube remixes. But it isn’t just gen X anymore. It’s the criminalization of an entire culture. To participants of fan culture, copyright has become something ignored until it is useful or relevant, which damages the credibility of law. By criminalizing an entire culture—one that is still growing no less—we’re creating a culture where it becomes alright to break the law or at least consider it lightly. In the context of fan culture where breaking copyright law is often ignored, the continued criminalization of fan culture is telling fans, especially younger fans, that it is alright to break the law if you can get away with it. By doing so, we’re compromising the very value of law.
Moreover, as both Boyle and Lessig have said, copyright as it exists now is strangling creativity.[20] [21] [22] As copyright laws become increasingly stringent and skewed towards copyright owners, the sandbox other, younger creatives can play in legally continues to shrink as well. Additionally, said laws are skewed towards estates and corporate copyright owners rather than the creatives they are supposed to incentivize. Current copyright laws in the US award copyright to creatives for the duration of their lifetime plus 70 years before their works are released into the Public Domain for the creatives of the day to play with. As it stands, there are thousands of works lost to the public, which means that there are thousands of works that will not be able to inspire another generation of creatives.
I’m not saying that copyright should be abolished. Creatives should be acknowledged and compensated fairly for the time and effort they put into creating their works. I’m saying that a system must exist that reconciles the interests of copyright owners and fan creators without criminalizing one side or the other. There must be a way to bring balance back to the relationship between copyright owners and the next generation of creatives. I can think of one—bringing the duration of copyright back down to at least the lifetime of the creative (which is the longest most reasonable duration in the context of incentivizing creatives!)—and I’m sure there are more. We just need to find them.
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[1] Grinnell College. Fandom & Participatory Culture. n.d. 6 May 2020. <https://haenfler.sites.grinnell.edu/subcultural-theory-and-theorists/fandom-and-participatory-culture/>.
[2] Pelletier-Gagnon, Jérémie and Axel Pérez Trujillo Diniz. "Colonizing Pepe: Internet Memes as Cyberplaces." Space and Culture (2018).
[3] See the Dreaming of Sunshine fandom which emerged surrounding the popular Naruto fan fic of the same name. Similarly, there’s the Nuzlocke fandom which has spawned several fan art, fan comics, fan fics, and let’s plays based around the idea of playing through one of the mainline Pokemon RPGs under a certain set of self-imposed rules. There’s also the more recent Maribat fandom, which came into being more recently (that is, sometime mid-last year) and created a space overlapping two very different parent-fandoms: (1) Miraculous Ladybug and (2) DC Comics (specifically Batman).
[4] That’s why it’s called copy-right!
[5] U.S. Constitution. Art. 17, Sec. 106.
[6] U.S. Constitution. Art. 17, Sec. 107.
[7] U.S. Constitution. Art. 17, Sec. 107.
[8] Sean Thordsen, Esq. The Law of Anime Part II: Copyright and Fandom. 15 Feb 2013. Article. 6 May 2020.
[9] Jackson, Gita. It Used to Be Perilous to Write Fan Fiction. 16 May 2018. 6 May 2020. <https://kotaku.com/it-used-to-be-perilous-to-write-fanfiction-1826083509>.
[10] fandomlife-universe. "So I'm on AO3 and I see a lot of people who put." Fandom Life. April 2016. <https://fandomlife-universe.tumblr.com/post/140771184680/so-im-on-ao3-and-i-see-a-lot-of-people-who-put-i>.
[11] So I'm on AO3 ... (the forgotten history of disclaimers). n.d. Web. 2020 6 May. <https://fanlore.org/wiki/So_I%E2%80%99m_on_AO3_...(the_forgotten_history_of_disclaimers)>.
[12] Coker, Catherine. "The Contraband Incident: The Strange Case of Marion Zimmer Bradley." Transformative Works and Cultures 6 (2011). Web. <https://doi.org/10.3983/twc.2011.0236>
[13] Authors of /r/fantasy, how do you feel about fan fiction of YOUR works? 2019. Forum. 6 May 2020. <https://www.reddit.com/r/Fantasy/comments/b3e6jh/authors_of_rfantasy_how_do_you_feel_about_fan/>.
[14] Boyle, James. "Fencing off Ideas: Enclosure & the Disappearance of the Public Domain." Daedalus 131.2 (2002): 13-25
[15] Fandom Insights Lab. "The State of Fandom." 2019. PDF. <http://fandom.com/state-of-fandom/fandom-ebook.pdf>.
[16] Petrin, Katelyn Mae. How the rise in fandom culture changed the media industry. 21 June 2017. Web. 6 May 2020. <https://qrius.com/how-the-rise-in-fandom-culture-changed-the-media-industry/>.
[17] Jackson, Gita. It Used to Be Perilous to Write Fan Fiction. 16 May 2018. 6 May 2020. <https://kotaku.com/it-used-to-be-perilous-to-write-fanfiction-1826083509>.
[18] Most famous for being behind ArchiveOfOurOwn, one of the three most popular fan fiction hubs on the internet today
[19] Tor.com. Naomi Novik Talks Fanfic-Inspired Fantasy and Ending Temeraire in Her Reddit AMA. 25 Feb 2016. Web. 6 May 2020. <https://www.tor.com/2016/02/25/naomi-novik-reddit-ama-highlights/>.
[20] Boyle, James. "Fencing off Ideas: Enclosure & the Disappearance of the Public Domain." Daedalus 131.2 (2002): 13-25.
[21] Lessig, Lawrence. "In Defense of Piracy." The Wall Street Journal 11 October 2008: 1-3.
[22] Lessig, Lawrence. "Remix: How Creativity is Being Strangled by the Law." The Social Media Reader. Ed. Michael Mandiberg. New York: NYU Press, 2012. 155-168.
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francissforever · 5 years
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Geography is important too
Geography is important too, so the models can talk about where the members are from.Entirely unsurprisingly, it's impossible to get in touch with any of the people who actually run these networks. None of the above entities from LiveJasmin, Streamate, or MyFreeCams responded to efforts to confirm that they do indeed exist and have some affiliation with the websites in question. All that's available is a semi-robotic technical support chat, which fields basic questions about how to use the site and credit card processing. These web cam kingpins might as well not exist. We don't know where the money goes.As with most sex work, webcamming doesn’t have the best reputation. It’s often seen as exploitation or a last-resort hustle to pay off debt, but Reed Amber, 26, explains how webcam models are just your average self-employed freelancers with the same amount of agency and independence as anyone else.Studio 20 is the largest studio webcam franchise in the world. It has nine branches in Romania, including one employing "cam-boys" who service the gay market. Its other branches are in the Colombian city of Cali, Budapest and Los Angeles.
Today, things are different. After saving money and learning enough savvy to avoid continued exploitation, Anna is done with money-sucking studios, and so she works only about five days a month, from her own home. Five days of camming per month allow her to match the Romanian per capita income of roughly $US12,000 per year with a minuscule fraction of the labour. If she wants more money, she works more days.It depends on the profile that you set up because when you make a profile, you write a little bio about yourself, and my bio might be seen as a little more out there'. I'm open to anything, like roleplay, so a lot of the time I get roleplay requests, more just because I find them fun no matter how unusual or bizarre they are. What excites me are uncommon and unusual requests that you wouldn't really come across. Life's too boring otherwise.No one ever comes up to them on the street and says, "Hey, I saw you naked. While it's totally possible they do recognize her and just don't run up to her for autographs, she says she's never been recognized on the street. She says that if she ever was, she'd just "ask then [sic] how hard they came and if i'll be seeing them as one of my regulars," which is just good business sense.Camming has become a huge part of the sex industry over the past decade, and it’s continuing to grow. There’s a lot of cam girls who now monetize and advertise through social media, so they're kind of the new "it girls" in a way—they’re rock stars, they’re influencers. Some of them have millions of followers on Instagram.
I choose who I perform for, when I will perform and for how long it will last. I choose how I perform. When I dance, I feel like I have found liberation in the free expression of my sexuality, in a world that usually tells me to be ashamed of my body. And it is true, I do feel a curious kind of control over those who watch me, a feeling that is so far removed from the usual feeling of my body being controlled by men in my everyday life. I have felt more objectified being a waitress where I politely and quietly serve the needs of men than I do as a stripper."You have 10 minutes of being cute and sexy, and then you better have something to talk about because otherwise the member will not stay," says Andra Chirnogeanu, Studio 20's PR manager. Streamate sells its models through a variety of repackaged and re-skinned websites, like PornHubLive — using the site's well-known brand as an easy in with porn consumers. In reality, it's the same old site in new clothes. Streamate itself is hard to pin down. Trying to find who actually owns it is dizzying: The domain belongs to Flying Crocodile Incorporated, which has a PO box in Seattle. Job openings point to a nebulous firm called NaiadDev, also based in Seattle (and hosted by FlyingCroc). But the company's custodian of records is one Rena Erotocritou, employed by "Ariel Secretaries Limited", a ghost of a company based out of Cyprus.For Lana, 31, webcamming has provided enough money for her to bring up her daughter alone, and to think about investing money in something "that will bring money to the country". She plans to give up in two years' time. CONTINUED BELOW...
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wineanddinosaur · 3 years
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Next Round: Knotfest Beer Pit Is Bringing Heavy Metal and Craft Beer Together
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On this episode of “Next Round,” host Adam Teeter and VinePair’s senior editor Cat Wolinski chat with Adam Zuniga, advanced cicerone and creator of Knotfest Beer Pit. Knotfest Beer Pit is a direct-to-consumer beer subscription club inspired by heavy metal culture. Zuniga explains why, for him, heavy metal and craft beer are synonymous.
Zuniga also explains the month-to-month box that Knotfest Beer Pi customers receive. Each box contains eight beers from four state-of-the-art breweries around the United States. Finally, Zuniga details the creation of his show “The Six Most Metal Breweries,” an award-winning series that showcases the crossover between craft beer and heavy metal music.
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Adam Teeter: From Brooklyn, New York, I’m Adam Teeter, and this is a VinePair “Next Round” conversation. We are bringing these conversations between our regular podcast episodes to give a better picture of what’s been going on in the alcohol beverage community. Today, I’m really excited to be joined by Adam Zuniga, advanced cicerone and the creator of the Knotfest Beer Pit. Adam, thanks so much for joining me.
Adam Zuniga: Adam, thank you for having me. It’s always good to know another Adam.
A: Yes, always. Also, we have a special guest, which is beer lover, senior editor at VinePair, and all-around beer cheerleader Cat Wolinski. I mean, you crashed my interview.
C: I did. Is this weird? I’m here. I’m here on a “Next Round” episode, breaking the rules.
A: We’re going to co-interview Adam, which I’m pretty excited about. Adam, can you chat with us a little bit about what Knotfest Beer Pit is?
Z: Absolutely. The Knotfest Beer Pit is a direct-to-consumer beer subscription club that is sent monthly. It is meant to represent the highest-quality craft beers on the market, as well as the most metal craft beers available on the market and a collection that you won’t find anywhere else paired together.
A: So what do you mean by the most metal?
Z: Well, it’s an interesting question you ask. My background is often working in craft beer sales and in marketing. In doing so, I found a way to incorporate a lot of my own personal interests into it, which of course includes heavy metal. The more I look for it, the more you will find brewers in any given brewery, whether they’re a declared metal brewery or not, have a background, a love, and a passion for hard rock, heavy music, or heavy metal that helps them get through the day and influences their work. When I say metal beer, I believe they’re bringing the same ethic and the same attitude to their beer as if they play in a band, as if it’s their own passion product, as if it expresses their own DIY ethic. That quality, first and foremost, is what translates into the beer. Yes, it can be big, boozy, and aggressive, but it can be lighter, fashionable, and intended for a show and day drinking. They can bring the aesthetic into the label art, into the name, their recipe development, and thought process. To me, all those things represent a metal beer, and I’m trying to bring them all into the Knotfest Beer Pit, into this box people receive monthly in such a way that you’ll never have available anywhere else. All at one time, all in one place.
A: Wow, that’s really awesome. Had you ever attempted a subscription service like this before? Did you know anything about what this was going to take going in? What was your plan to launch a beer subscription service?
Z: One of the few positives after a year of negative, obviously craft beer, as has every industry, been struck hard on account of Covid and during the pandemic over a year now. As a result, people had to get crafty. Breweries had to get even more crafty. We’ve seen a lot of traditional distribution laws not fail, but at least become more lax during the pandemic while breweries figure out how to reach the consumer directly. It’s been much the same for artists, bands, and musicians because they’re not able to tour. They’re not able to perform live right now. In this case, 5B Artists + Media, who represents Slipknot and a variety of heavy bands on their roster, was trying to see how they could continue to reach their fans even though artists can’t play live right now? I had originally met them at Kings County Brewers Collective when they were collaborating on a beer for another one of their bands called Behemoth, and you never know how these little things are going to come back, so it really just circled around. They were looking to get more invested in the beer business to find out how to monetize their artists when live music is not happening. They approached me with the idea of a direct-to-consumer beer club. It was the perfect storm because we’re living in a state right now where there is nothing more important than direct-to-consumer. They said, “We want to work with you, we want you to lead this project. You select the beers, you work with the breweries. We’ll try to incorporate our bands and our branding, and it’ll be the perfect storm.”
A: Nice. How many breweries are taking part in the club and how many bands?
Z: As of right now, each box, month-to-month, is going to include four different breweries, and you get two beers from each brewery. One box, eight beers, and four breweries. In each box, I’m going to try to include at least a nod to some of the band beers that have come before or the longest-standing band beers out there. In this month, for instance, we have a Belching Beaver Phantom Bride IPA included, and that’s a collaboration with Deftones, who is one of 5B’s artists. In addition to that, we have Morbid Hour black pilsner, which is my beer made in collaboration with Kings County Brewers Collective and St. Vitus Bar, which we shot a pilot episode for and released as the first episode for a series called “The Six Most Metal Breweries.” Then, we also include Gashadokuro Double IPA and then WayFinder Hell. That’s from Wayfinding Beer in Portland, Ore. Every month, it’ll be at least four different breweries from four different states, and then we’ll try to have one band beer involved.
A: OK, so all the beer is coming to you first in New York, etc. and then you’re boxing them out, and selling them? Are they coming individually from the different breweries? Obviously, you have a brewery from Portland, here from Brooklyn, one from Virginia, one from Oceanside, Calif. How’s this all working?
Z: It’s a vast network. I am currently based in California, and 5B Artists + Media is based in both California and New York. I am working with all the breweries to arrange a one-time drop and temporary distribution to the state of New Jersey, believe it or not, unless they’re already distributed there. They ship their beer to New Jersey and it’s received by a large retailer called Roselle Park Wines and Spirits, who also ships all Slipknot Whiskey nationally. When you really dig into this, it’s unbelievable that traditionally, it has been easier to mail-order wine or whiskey than it has beer. I don’t know the full extent of the reasoning behind that. As I said, thankfully, those laws are starting to change a little bit, or at least people are turning a blind eye during Covid. I get all these breweries to ship their beer to New Jersey for just a one-time, nonexclusive, temporary drop. From there, it is shipped to about 30 states by Roselle Park Wines and Spirits. Those 30 states are eventually going to grow to hopefully 40, possibly 50. There’s a couple outliers, the blue states, you know who you are. Then, we might start shipping internationally to a couple of additional countries as well.
A: Cool. How are you getting the word out about this, and how has it been so far?
Z: So far, so good. Anything that starts small inevitably has to grow. That is the nature of life and music and beer. Primarily, the word has been through knotfestbeerpit.com. We are promoting it on social media. That’s also why I reached out to Cat, because originally with VinePair when we did the collaboration with Morbid Hour, with KCBC and St. Vitus Bar. VinePair was thankfully one of the publications out there that’s big enough to explore a world that is potentially off the beaten track or morbid as craft beer and heavy metal. I really appreciate VinePair for that. I reached out to you if there was any interest. It’s a great thing, Cat, because on the beer side of things, a lot of people want to say, “Metal is too gimmicky, it’s quirky, it’s not serious enough, craft beer still wants to be taken very seriously.” On the metal side, people might want to say, “Well, craft beer is not metal enough. It’s too niche and specific with the strain of metal breweries out there.” I love it when someone like VinePair will explore this world and acknowledge it.
C: Totally, I love covering those cross-sections of the beer world and the other worlds surrounding it like a Venn diagram. Metal is obviously one of them, beer has always been a part of the metal lifestyle and shows. I think it makes sense to approach that from a branding perspective, too. I have a question about the service itself. I am often asked for recommendations for beer subscription services or gifts, and I don’t usually have any recommendations that I can feel really good about. Can you tell us how Knotfest Beer Pit is different and why it’s worth the subscription compared to others in considering the price point as well?
Z: First of all, it’s month-to-month, so there is no required commitment. You can go as you want to go. Month-to-month, take it or leave it, you can choose. In addition to that, the beers are chosen by me. They’re curated by an advanced cicerone. A lot of thought and effort goes into the beers you’ll be drinking every month. There is no dud, as I said, quality first. To me, the idea of metal represents quality. So you have a beer subscription club that you can choose month-to-month. It’s guaranteed to be the highest quality, curated by an advanced cicerone. Then, of course, with a unique point of view, when you have an agency behind it, like 5B Artists + Media, it’s the seal and stamp of approval that these beers represent our artists. These beers represent the heaviest, most metal beers on the market. If you take all that combined, no commitment, highest quality, and most metal attitude and aesthetic that you will not find anywhere else. I haven’t seen anyone else out there doing something even remotely similar yet.
C: That is true. Most of the subscription services that have existed over the last few decades are either distributor-run, or you’re getting the dusty things off the shelves that weren’t selling so well. I do have another question about the freshness. Obviously, these are all quality beers, but if they’re coming from around the country and then New Jersey and then back out to wherever they’re being sent around the country or even internationally, how can we know — something like a black lager or any lager will survive decently overseas — but if it’s something like the Adroit Theory EBK, which is, I think, 8 percent Imperial IPA. it’s chock full of all sorts of different hopped varieties. How are you guaranteeing that it can be enjoyed fresh?
Z: Yeah, absolutely. I’m putting a lot of thought and effort into freshness because, as you said, I want every box to include at least one, if not two lagers. As we know, lagers are more prone to survive shipping. They’re more prone to stay fresh longer because they’re not highly hopped. I think every box is going to include at least one to two lagers, specifically with freshness in mind. Also, when it comes to imperial territory with stouts, as there will always be a bigger beer that they can only improve with age, even something like oxidation might bring out more wanted flavors. If it does have a little bit of time to when it reaches the consumer, it’ll still be a valued experience, highest quality, and great taste. With IPAs, I have to pay very, very special attention to them because, as you know, they’re the most volatile and the most perishable. What we are going to do moving forward is make sure that IPAs, in any given box, are only canned and shipped at the very end of the month prior to that box. This is the first box that just went out, and it was shipped at the very end of March. What I’m going to try to do going forward, for example, for the April box that’s coming, the IPA was just canned literally the last week of March for the April box. Then, we’re going to keep pushing forward to get that April box out, maybe mid-month instead of the end of the month. The bottom line is the absolute goal is to make sure that an IPA will be canned within 30 days of being received by Roselle Park and shipped out to consumers. Then it will be consumed most definitely within 60 days of reaching the consumer. That will go for all beers, not just IPA. We are really trying to make sure when this is rolling perfectly out to market, that no beer in there will have more than 90 days on it at the absolute most. I would say that is a reasonable representation of freshness from any brewery, as long as conditions are kept under control.
A: Right now on the site, the subscription is $50 a box. Will the prices change, or are you trying to keep it $50 every month? How does that work?
Z: If anything, we’d love to get the prices down a little bit. As I said, it’s still a work in progress and we are figuring that out right now. It’s important to emphasize that you’re getting eight beers total, two of the same beer from each brewery. When you write down costs, you can tell me what’s going on in New York City right now. If you were to order eight beers from any of the breweries doing a direct-to-home delivery, what does that amount to with tax and delivery fee included? I don’t know if $50 is relatively in the ballpark, but I can tell you definitely just from having ordered from beer subscription services in the past, that’s not outlandish, given the cost of shipping and all things considered. Then, we’re going to reevaluate after three or four months and decide if we want to include more beers. Do we want to include fewer beers? Ultimately, how does that take the price down or add further value?
A: Very cool.
C: I was going to say that $50 might seem a lot for eight beers, but it’s also important to consider that you’re getting things that you probably don’t have access to, considering that they’re coming through this crazy distribution setup that you have going. Of course, I can get KCBC in Brooklyn, but I don’t think I can ever get Wayfinder, Adroit Theory, or even Belching Beaver. That’s pretty rare around here, so I think it’s cool to be able to try these beers that you’re aware of but don’t get to drink too often.
Z: It’s very true. You’re supporting craft breweries around the country that still, traditionally, have limited distribution. As I said, this collection won’t be available in any one place, anywhere else, any time soon.
A: I think it’s very cool because I like the idea that this is a subscription club, but it’s based on a theme. Usually, I think people are wary of subscription clubs because then does it become the beer they got the best deal on this month? How does that work? I think it’s cool because it’s like, “No these are breweries that all share an ethos.” I think that’s super, super dope.
Z: Yeah, for sure. No, there is an ethos and an ethic guiding the selection of every beer that goes into this box.
C: If you check out The Six Most Metal Breweries, any of the interviews, Adam knows all these people, and you’ve been the most connected with all these breweries.
Z: Yeah, not to play favorites, but a lot of the breweries included in this box are really like best friends throughout the country and among this industry. It’s great to be able to continue working with them in this way while we still are on lockdown, and while the country is still partially shut down. Everyone is getting crafty. It’s just a way of, as I said, continuing to communicate this message of craft beer and heavy metal across the nation.
A: I dig it because I was not super aware of craft beer and heavy metal. I’m not going to lie. I always thought it was craft beer and jam bands. So I’m glad to have been informed. Cat has kept me in the know and told me that there are some metal people.
C: I mean, I wrote that story like three years ago.
A: Grateful Dead, people. This is cool. Adam, how do people sign up?
Z: OK, so, Adam, first of all, I’m just going to say that I am firmly committed to taking some of the “hippie” out of craft beer. You are right. There is this stigma and there are a lot of people working on my side of the industry that is definitely like hippies following Phish around the country. There is that image ever since the Sierra Nevada cobbled together their first brewhouse, but we’re taking it back.
C: There’s room for all music lovers in the craft beer world.
Z: That is ultimately what is most important, Cat. You are absolutely correct. OK, how do people sign up? They go to knotfestbeerpit.com. That is the single best source. You can go to the knotfest.com and there’s also a link to the beer pit. You can follow @knotfest on social. You can follow SixMostMetalBreweries on social. We both regularly push and plug this just to draw attention to it and get more people involved.
A: Amazing. Well, Adam, this has been really awesome to chat with you. Keep doing what you’re doing. I think it’s really, really cool. And Cat, thanks for joining me on this one.
C: Yeah, thanks for letting me in, guys. Adam and Adam.
Z: Cat and Adam, I am so thankful for the moment. Really appreciate you supporting craft beer and heavy music. Thank you.
Thanks so much for listening to the “VinePair Podcast.” If you love this show as much as we love making it, then please leave a rating or review on iTunes, Spotify, Stitcher, or wherever it is you get your podcasts. It really helps everyone else discover the show.
Now for the credits. VinePair is produced and recorded in New York City and in Seattle, Wash., by myself and Zach Geballe, who does all the editing and loves to get the credit. Also, I would love to give a special shout-out to my VinePair cofounder Josh Malin for helping make all this possible and also to Keith Beavers, VinePair’s tasting director, who is additionally a producer on the show. I also want to, of course, thank every other member of the VinePair team who is instrumental in all of the ideas that go into making the show every week. Thanks so much for listening, and we’ll see you again.
Ed. note: This episode has been edited for length and clarity. 
The article Next Round: Knotfest Beer Pit Is Bringing Heavy Metal and Craft Beer Together appeared first on VinePair.
source https://vinepair.com/articles/knotfest-beer-pit-heavy-metal/
0 notes
johnboothus · 3 years
Text
Next Round: Knotfest Beer Pit Is Bringing Heavy Metal and Craft Beer Together
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On this episode of “Next Round,” host Adam Teeter and VinePair’s senior editor Cat Wolinski chat with Adam Zuniga, advanced cicerone and creator of Knotfest Beer Pit. Knotfest Beer Pit is a direct-to-consumer beer subscription club inspired by heavy metal culture. Zuniga explains why, for him, heavy metal and craft beer are synonymous.
Zuniga also explains the month-to-month box that Knotfest Beer Pi customers receive. Each box contains eight beers from four state-of-the-art breweries around the United States. Finally, Zuniga details the creation of his show “The Six Most Metal Breweries,” an award-winning series that showcases the crossover between craft beer and heavy metal music.
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Adam Teeter: From Brooklyn, New York, I’m Adam Teeter, and this is a VinePair “Next Round” conversation. We are bringing these conversations between our regular podcast episodes to give a better picture of what’s been going on in the alcohol beverage community. Today, I’m really excited to be joined by Adam Zuniga, advanced cicerone and the creator of the Knotfest Beer Pit. Adam, thanks so much for joining me.
Adam Zuniga: Adam, thank you for having me. It’s always good to know another Adam.
A: Yes, always. Also, we have a special guest, which is beer lover, senior editor at VinePair, and all-around beer cheerleader Cat Wolinski. I mean, you crashed my interview.
C: I did. Is this weird? I’m here. I’m here on a “Next Round” episode, breaking the rules.
A: We’re going to co-interview Adam, which I’m pretty excited about. Adam, can you chat with us a little bit about what Knotfest Beer Pit is?
Z: Absolutely. The Knotfest Beer Pit is a direct-to-consumer beer subscription club that is sent monthly. It is meant to represent the highest-quality craft beers on the market, as well as the most metal craft beers available on the market and a collection that you won’t find anywhere else paired together.
A: So what do you mean by the most metal?
Z: Well, it’s an interesting question you ask. My background is often working in craft beer sales and in marketing. In doing so, I found a way to incorporate a lot of my own personal interests into it, which of course includes heavy metal. The more I look for it, the more you will find brewers in any given brewery, whether they’re a declared metal brewery or not, have a background, a love, and a passion for hard rock, heavy music, or heavy metal that helps them get through the day and influences their work. When I say metal beer, I believe they’re bringing the same ethic and the same attitude to their beer as if they play in a band, as if it’s their own passion product, as if it expresses their own DIY ethic. That quality, first and foremost, is what translates into the beer. Yes, it can be big, boozy, and aggressive, but it can be lighter, fashionable, and intended for a show and day drinking. They can bring the aesthetic into the label art, into the name, their recipe development, and thought process. To me, all those things represent a metal beer, and I’m trying to bring them all into the Knotfest Beer Pit, into this box people receive monthly in such a way that you’ll never have available anywhere else. All at one time, all in one place.
A: Wow, that’s really awesome. Had you ever attempted a subscription service like this before? Did you know anything about what this was going to take going in? What was your plan to launch a beer subscription service?
Z: One of the few positives after a year of negative, obviously craft beer, as has every industry, been struck hard on account of Covid and during the pandemic over a year now. As a result, people had to get crafty. Breweries had to get even more crafty. We’ve seen a lot of traditional distribution laws not fail, but at least become more lax during the pandemic while breweries figure out how to reach the consumer directly. It’s been much the same for artists, bands, and musicians because they’re not able to tour. They’re not able to perform live right now. In this case, 5B Artists + Media, who represents Slipknot and a variety of heavy bands on their roster, was trying to see how they could continue to reach their fans even though artists can’t play live right now? I had originally met them at Kings County Brewers Collective when they were collaborating on a beer for another one of their bands called Behemoth, and you never know how these little things are going to come back, so it really just circled around. They were looking to get more invested in the beer business to find out how to monetize their artists when live music is not happening. They approached me with the idea of a direct-to-consumer beer club. It was the perfect storm because we’re living in a state right now where there is nothing more important than direct-to-consumer. They said, “We want to work with you, we want you to lead this project. You select the beers, you work with the breweries. We’ll try to incorporate our bands and our branding, and it’ll be the perfect storm.”
A: Nice. How many breweries are taking part in the club and how many bands?
Z: As of right now, each box, month-to-month, is going to include four different breweries, and you get two beers from each brewery. One box, eight beers, and four breweries. In each box, I’m going to try to include at least a nod to some of the band beers that have come before or the longest-standing band beers out there. In this month, for instance, we have a Belching Beaver Phantom Bride IPA included, and that’s a collaboration with Deftones, who is one of 5B’s artists. In addition to that, we have Morbid Hour black pilsner, which is my beer made in collaboration with Kings County Brewers Collective and St. Vitus Bar, which we shot a pilot episode for and released as the first episode for a series called “The Six Most Metal Breweries.” Then, we also include Gashadokuro Double IPA and then WayFinder Hell. That’s from Wayfinding Beer in Portland, Ore. Every month, it’ll be at least four different breweries from four different states, and then we’ll try to have one band beer involved.
A: OK, so all the beer is coming to you first in New York, etc. and then you’re boxing them out, and selling them? Are they coming individually from the different breweries? Obviously, you have a brewery from Portland, here from Brooklyn, one from Virginia, one from Oceanside, Calif. How’s this all working?
Z: It’s a vast network. I am currently based in California, and 5B Artists + Media is based in both California and New York. I am working with all the breweries to arrange a one-time drop and temporary distribution to the state of New Jersey, believe it or not, unless they’re already distributed there. They ship their beer to New Jersey and it’s received by a large retailer called Roselle Park Wines and Spirits, who also ships all Slipknot Whiskey nationally. When you really dig into this, it’s unbelievable that traditionally, it has been easier to mail-order wine or whiskey than it has beer. I don’t know the full extent of the reasoning behind that. As I said, thankfully, those laws are starting to change a little bit, or at least people are turning a blind eye during Covid. I get all these breweries to ship their beer to New Jersey for just a one-time, nonexclusive, temporary drop. From there, it is shipped to about 30 states by Roselle Park Wines and Spirits. Those 30 states are eventually going to grow to hopefully 40, possibly 50. There’s a couple outliers, the blue states, you know who you are. Then, we might start shipping internationally to a couple of additional countries as well.
A: Cool. How are you getting the word out about this, and how has it been so far?
Z: So far, so good. Anything that starts small inevitably has to grow. That is the nature of life and music and beer. Primarily, the word has been through knotfestbeerpit.com. We are promoting it on social media. That’s also why I reached out to Cat, because originally with VinePair when we did the collaboration with Morbid Hour, with KCBC and St. Vitus Bar. VinePair was thankfully one of the publications out there that’s big enough to explore a world that is potentially off the beaten track or morbid as craft beer and heavy metal. I really appreciate VinePair for that. I reached out to you if there was any interest. It’s a great thing, Cat, because on the beer side of things, a lot of people want to say, “Metal is too gimmicky, it’s quirky, it’s not serious enough, craft beer still wants to be taken very seriously.” On the metal side, people might want to say, “Well, craft beer is not metal enough. It’s too niche and specific with the strain of metal breweries out there.” I love it when someone like VinePair will explore this world and acknowledge it.
C: Totally, I love covering those cross-sections of the beer world and the other worlds surrounding it like a Venn diagram. Metal is obviously one of them, beer has always been a part of the metal lifestyle and shows. I think it makes sense to approach that from a branding perspective, too. I have a question about the service itself. I am often asked for recommendations for beer subscription services or gifts, and I don’t usually have any recommendations that I can feel really good about. Can you tell us how Knotfest Beer Pit is different and why it’s worth the subscription compared to others in considering the price point as well?
Z: First of all, it’s month-to-month, so there is no required commitment. You can go as you want to go. Month-to-month, take it or leave it, you can choose. In addition to that, the beers are chosen by me. They’re curated by an advanced cicerone. A lot of thought and effort goes into the beers you’ll be drinking every month. There is no dud, as I said, quality first. To me, the idea of metal represents quality. So you have a beer subscription club that you can choose month-to-month. It’s guaranteed to be the highest quality, curated by an advanced cicerone. Then, of course, with a unique point of view, when you have an agency behind it, like 5B Artists + Media, it’s the seal and stamp of approval that these beers represent our artists. These beers represent the heaviest, most metal beers on the market. If you take all that combined, no commitment, highest quality, and most metal attitude and aesthetic that you will not find anywhere else. I haven’t seen anyone else out there doing something even remotely similar yet.
C: That is true. Most of the subscription services that have existed over the last few decades are either distributor-run, or you’re getting the dusty things off the shelves that weren’t selling so well. I do have another question about the freshness. Obviously, these are all quality beers, but if they’re coming from around the country and then New Jersey and then back out to wherever they’re being sent around the country or even internationally, how can we know — something like a black lager or any lager will survive decently overseas — but if it’s something like the Adroit Theory EBK, which is, I think, 8 percent Imperial IPA. it’s chock full of all sorts of different hopped varieties. How are you guaranteeing that it can be enjoyed fresh?
Z: Yeah, absolutely. I’m putting a lot of thought and effort into freshness because, as you said, I want every box to include at least one, if not two lagers. As we know, lagers are more prone to survive shipping. They’re more prone to stay fresh longer because they’re not highly hopped. I think every box is going to include at least one to two lagers, specifically with freshness in mind. Also, when it comes to imperial territory with stouts, as there will always be a bigger beer that they can only improve with age, even something like oxidation might bring out more wanted flavors. If it does have a little bit of time to when it reaches the consumer, it’ll still be a valued experience, highest quality, and great taste. With IPAs, I have to pay very, very special attention to them because, as you know, they’re the most volatile and the most perishable. What we are going to do moving forward is make sure that IPAs, in any given box, are only canned and shipped at the very end of the month prior to that box. This is the first box that just went out, and it was shipped at the very end of March. What I’m going to try to do going forward, for example, for the April box that’s coming, the IPA was just canned literally the last week of March for the April box. Then, we’re going to keep pushing forward to get that April box out, maybe mid-month instead of the end of the month. The bottom line is the absolute goal is to make sure that an IPA will be canned within 30 days of being received by Roselle Park and shipped out to consumers. Then it will be consumed most definitely within 60 days of reaching the consumer. That will go for all beers, not just IPA. We are really trying to make sure when this is rolling perfectly out to market, that no beer in there will have more than 90 days on it at the absolute most. I would say that is a reasonable representation of freshness from any brewery, as long as conditions are kept under control.
A: Right now on the site, the subscription is $50 a box. Will the prices change, or are you trying to keep it $50 every month? How does that work?
Z: If anything, we’d love to get the prices down a little bit. As I said, it’s still a work in progress and we are figuring that out right now. It’s important to emphasize that you’re getting eight beers total, two of the same beer from each brewery. When you write down costs, you can tell me what’s going on in New York City right now. If you were to order eight beers from any of the breweries doing a direct-to-home delivery, what does that amount to with tax and delivery fee included? I don’t know if $50 is relatively in the ballpark, but I can tell you definitely just from having ordered from beer subscription services in the past, that’s not outlandish, given the cost of shipping and all things considered. Then, we’re going to reevaluate after three or four months and decide if we want to include more beers. Do we want to include fewer beers? Ultimately, how does that take the price down or add further value?
A: Very cool.
C: I was going to say that $50 might seem a lot for eight beers, but it’s also important to consider that you’re getting things that you probably don’t have access to, considering that they’re coming through this crazy distribution setup that you have going. Of course, I can get KCBC in Brooklyn, but I don’t think I can ever get Wayfinder, Adroit Theory, or even Belching Beaver. That’s pretty rare around here, so I think it’s cool to be able to try these beers that you’re aware of but don’t get to drink too often.
Z: It’s very true. You’re supporting craft breweries around the country that still, traditionally, have limited distribution. As I said, this collection won’t be available in any one place, anywhere else, any time soon.
A: I think it’s very cool because I like the idea that this is a subscription club, but it’s based on a theme. Usually, I think people are wary of subscription clubs because then does it become the beer they got the best deal on this month? How does that work? I think it’s cool because it’s like, “No these are breweries that all share an ethos.” I think that’s super, super dope.
Z: Yeah, for sure. No, there is an ethos and an ethic guiding the selection of every beer that goes into this box.
C: If you check out The Six Most Metal Breweries, any of the interviews, Adam knows all these people, and you’ve been the most connected with all these breweries.
Z: Yeah, not to play favorites, but a lot of the breweries included in this box are really like best friends throughout the country and among this industry. It’s great to be able to continue working with them in this way while we still are on lockdown, and while the country is still partially shut down. Everyone is getting crafty. It’s just a way of, as I said, continuing to communicate this message of craft beer and heavy metal across the nation.
A: I dig it because I was not super aware of craft beer and heavy metal. I’m not going to lie. I always thought it was craft beer and jam bands. So I’m glad to have been informed. Cat has kept me in the know and told me that there are some metal people.
C: I mean, I wrote that story like three years ago.
A: Grateful Dead, people. This is cool. Adam, how do people sign up?
Z: OK, so, Adam, first of all, I’m just going to say that I am firmly committed to taking some of the “hippie” out of craft beer. You are right. There is this stigma and there are a lot of people working on my side of the industry that is definitely like hippies following Phish around the country. There is that image ever since the Sierra Nevada cobbled together their first brewhouse, but we’re taking it back.
C: There’s room for all music lovers in the craft beer world.
Z: That is ultimately what is most important, Cat. You are absolutely correct. OK, how do people sign up? They go to knotfestbeerpit.com. That is the single best source. You can go to the knotfest.com and there’s also a link to the beer pit. You can follow @knotfest on social. You can follow SixMostMetalBreweries on social. We both regularly push and plug this just to draw attention to it and get more people involved.
A: Amazing. Well, Adam, this has been really awesome to chat with you. Keep doing what you’re doing. I think it’s really, really cool. And Cat, thanks for joining me on this one.
C: Yeah, thanks for letting me in, guys. Adam and Adam.
Z: Cat and Adam, I am so thankful for the moment. Really appreciate you supporting craft beer and heavy music. Thank you.
Thanks so much for listening to the “VinePair Podcast.” If you love this show as much as we love making it, then please leave a rating or review on iTunes, Spotify, Stitcher, or wherever it is you get your podcasts. It really helps everyone else discover the show.
Now for the credits. VinePair is produced and recorded in New York City and in Seattle, Wash., by myself and Zach Geballe, who does all the editing and loves to get the credit. Also, I would love to give a special shout-out to my VinePair cofounder Josh Malin for helping make all this possible and also to Keith Beavers, VinePair’s tasting director, who is additionally a producer on the show. I also want to, of course, thank every other member of the VinePair team who is instrumental in all of the ideas that go into making the show every week. Thanks so much for listening, and we’ll see you again.
Ed. note: This episode has been edited for length and clarity. 
The article Next Round: Knotfest Beer Pit Is Bringing Heavy Metal and Craft Beer Together appeared first on VinePair.
Via https://vinepair.com/articles/knotfest-beer-pit-heavy-metal/
source https://vinology1.weebly.com/blog/next-round-knotfest-beer-pit-is-bringing-heavy-metal-and-craft-beer-together
0 notes
twisttech · 3 years
Text
Top 12 Apps to Earn Money from Mobile Phone in 2021
In fact, when we talk about money making apps, people seem to flock to our site. The ability to Earn More Income with your iPhone or Android has something that really excites people. Because people seem so excited about small quick earnings, we actually started writing an entire section in our monthly newsletter about what we call "QCI" which stands for "Quick Cash Infusions". That section of our newsletter became one of our most popular features that really got people excited.
Most people are confused and think that easy money is not the same as work. But making money, online or offline, takes dedication.
It's all about making money from your Android mob. There are hundreds of such apps, with this being the top 12. Install them and get paid while using your mobile device.
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You are a student, an employee or a stay-at-home mom, it doesn't matter, earning your usual salary or pocket money is always a good idea. That's why I made a list of the top 9 apps to make real money in India.
Making extra money just got easier with these great apps. You only need a smartphone. Almost everyone has a phone today. Then you can start making money with apps.
Now that we are no longer printing our newsletter, we thought we would bring our QCIs to the blog and share these ideas with the world. In today's post, we rounded up 12 apps that can help you make money with simple mobile apps .
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The top 200 apps generate on average $82,500 daily, while the top 800 apps generate around $3,500. Gaming apps also make around $22,250, while entertainment apps make $3,090 daily, so there is no way to firmly say how much an average app makes.
The mobile market has grown substantially over the years and industry experts predict continued growth. In 2018, mobile traffic accounted for 52.2% of total website traffic in the United States, and 3.6 hours that adults spend consuming digital media occurred on smartphones, with desktops, laptops, and other connected devices struggling to keep up.
With such impressive numbers, it’s no wonder that Fortune 500 companies and entrepreneurs alike are trying to get a piece of this modern-day gold rush.
Looking for some extra income or just a change in your work routine? You can do that with some special applications.
Today, the traditional 9-5 work schedule can die out with the emergence of a flexible app workforce. Businesses and employees are finding ways to use technology to overcome challenges and achieve higher profits. Companies use these flexible workers to man their business without the burden of a large monthly overhead. Employees use these apps to generate money to close a hole in their budgets, finance a vacation, or raise investment funds.
Many of these income-generating apps are very user-friendly and can be perfectly adapted to a person's daily life without much effort. So why not have a little extra chat while you run errands or travel home? For some people, this new economy means that some people no longer need 'real jobs' as they can just participate in a handful of jobs to make ends meet.
Whether you are interested in working jobs instead of a traditional job or simply to supplement your income, this article will help you learn about some current opportunities out there.
There are money making apps that suit all types of personalities, interests and lifestyles. In this article, I've outlined a few details that can help you discover the right opportunity for you.
While working on my research, I found that there are many of these applications and many opportunities everywhere to make some extra money in a wide variety of industries. Most apps are available for iOS or Android, making it easy to work from virtually anywhere. Most of these programs have certain age and rating restrictions, so you should choose the apps that suit you and your needs.
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First, let's take a look at some of the most popular income-generating apps that you may already be familiar with. These include Khatriji, EmpireReEarn, Uber, Lyft, TaskRabbit, Gigwalk, GrubHub and Dogvacay etc as followed have proven their leadership in this growing new industry.
1. Empire ReEarn
Multiple income facilities in ER include self rotation income, referral rotation income, team rotation income and rewards. The ER user will not get the benefit of all that income until they join and complete their ER profile.
In addition to these income facilities, ER also offers online payment and charging services. You can recharge online for your mobile phone, DTH, data card, and you can also pay bills for your landline, broadband, electricity, gas pipeline via the ER app or the ER website: www.empirereearn.com.
2. Khatriji
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Whenever the user signs up for Khatriji, buys the product from Khatriji and then joins one of the trees using the Khatriji product key, the user is called Skyomie or Khatriji. Skyomie can expand the tree by referring to her friends and family and if one of them buys Khatriji's product, Skyomie will also benefit from referral revenue. So a tree has been developed and Skyomie has the advantage of Earn More Income from several users it referred. This entire process is called "Your Own Money Creation Tree."
3. Slidejoy
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This is a very simple app for Android owners that can show ads on the lock screen. Users are paid an average of $ 5 to $ 15 per month to place ads on their Android device's lock screen. Every time the user looks at their phone, they see a card with news or promotion. Users can swipe left for more information, up to view another map, or right to use the phone normally. A simple way to make extra money without even thinking about it.
4. Swagbucks
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Swagbucks allows users to earn rewards (gift cards or cash) by shopping online, watching fun videos, playing games, searching the web and completing surveys. Users can redeem points earned from gift cards at their favorite stores, such as Amazon and Walmart, or even get cash back from PayPal.
5. iPoll
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iPoll allows users to complete online surveys to earn money and other rewards such as gift cards. Users are paid to tell iPoll what they think about the products and services you use every day. The options are available on your mobile device from the comfort of your home.
6. GrubHub
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Need a quick bite but too busy to buy something quickly? GrubHub allows you to pick up your food and deliver it to your door. Many restaurants and shops now work with the GrubHub app, giving users in their area many options for delicious food, and the concert staff has a lot of potential to make money.
There are some requirements to register, drivers must be over 19 years old, have more than 2 years of driving experience, check an account and have a valid driver's license (or ID if you ride a bike), have an iPhone iOS 8 or higher or have an Android 4.0 or higher and passed a background check. As with Uber and Lyft, many GrubHub drivers also work through the Uber Eats app to make sure they are busy when on the clock.
All of these well-known money-making apps require the employee to leave the house, but here are some other gig options you can complete while still in your pajamas. Some of these may fall into the 'money-saving apps' category, but they are definitely worth considering because a dollar saved is a dollar earned, right?
7. DogVacay
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DogVacay is an app my family personally tested. We were able to open our home to local dogs while his family was on vacation. Dogs can be guests with a host family and live in the comfort of home while their owners are away. Hosts can set the dates they have available for an additional four-legged friend, set restrictions for specific breeds, and even set their own rate for their services. We personally thought it was a fun experience and our dogs loved having a new friend hanging out and playing. DogVacay recently partnered with the Rover app, which focuses on similar services and also enables dog walking services. No doubt this is the buzz of a dog lover.
8. Gigwalk
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Gig walk is an application that allows users to earn a little of money to take a photo or record data while running errands. The Gig walkers are basically helping with merchandising duties and confirming that the product displays in the store are handled correctly. Users can take on as much or as little contract work as they want by connecting with local businesses that need their skills.
Download the app on your smartphone, register your account and then simply request the concerts you see on the map or list in your area. Concerts pay between $3 and $100 and can range from a few minutes to a few hours. Once you complete the concert, you will be paid via PayPal. The concerts have been published by mega companies such as Google, Red Bull and Unilevel who want to generate data at locations far from their headquarters.
9. TaskRabbit
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TaskRabbit is another popular and flexible money making app. With TaskRabbit, you can use your various skills to make money with the TaskRabbit app and website. You can perform tasks in person, or you can do them remotely with virtual tasks - there are a wide variety of tasks, such as building Ikea furniture, repairing sprinkler systems, or researching online. Benefits vary from job to job and give employees the flexibility to choose options that suit their capabilities.
10. Lyft
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Lyft is the other mega app in the rides room. While their service area is a bit more limited than Uber's, they offer a very similar service and an opportunity to monetize users of the app. Payment for drivers through Lyft is a bit more generous, so this may be a better option for drivers in larger metropolitan areas. Many drivers work for both companies to optimize their time and get as many trips as possible while available for work. Like Uber, drivers must meet minimum background, age, and auto-check requirements.
11. Uber Eats
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Uber recently launched UberEats, which allows drivers to pick up food in addition to driving around town. Drivers can now complete deliveries when travel options are slow and may be tipped in the process. And Offers By one get free on some orders
12. Uber
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Uber is one of the best known mega companies in the world of money making apps. This ride-sharing app allows employees to use their own car to pick up Uber app users per ride. There are some rules and restrictions for becoming a director; You must be 21 or older, have a 2001 or newer car (2006 or newer in some cities), and you must pass a background check. Drivers can use the app when it suits them and quickly find users who need transportation in their area. Drivers can earn between $19 and $35 an hour, possibly more if drivers work during rush hours or on holidays.
How To Choose The Best Money App For You
Not every app here is ideal for everyone. Some considerations are made when evaluating money making applications.
We use this method to create this list. Let me explain what and how you can measure these things according to your personal needs.
Pay the amount
Most apps don't get you rich. Many of them did not even qualify as part-time jobs or side hostels.
Select the application based on where you want to receive payment. For example, if you want to earn hundreds or thousands of dollars per month, you can't do it by filling out a survey. You're better off using apps like Uber, Khatriji, Empirereearn, Lyft or Taskerabit.
In such applications, the salary is higher in terms of amount. To try
The next thing you have to do is decide how much effort you want to put into it.
Do you want to do small tasks with your smartphone while sitting in bed or at a coffee shop? Or do you want to go to retail stores, drive, meet buyers face to face, and do some manual labor yourself?
The amount of effort to do something is directly related to the amount paid. Moving furniture on Taskarabit pays more than completing a two-minute survey.
Method and frequency of payment
Some apps allow you to pay with cash. In most cases, cashout is facilitated by payment. But there are some apps that will mail you a check.
Other apps don't offer cash but reward you with a gift card.
Again, you can't escape a handful of Starbucks or Target gift cards. But if you’re doing some small tasks on the side, it will be perfect for your time.
There are redemption restrictions on some monetized apps. You cannot remove the cache whenever you want. So review the payment frequency and full terms before you start.
Fees and initial investment
Many of the apps on our list are free. But some you need to pay.
For example, an acorn membership can cost up to 3 per month. Mercury charges a 10% commission to facilitate all sales in its market.
Overall, these fees and the initial investment are very low. But if you don’t want to spend any money, stick to the free app.
App reputation
Do your best before downloading any Earn More Income mobile app. Make sure the app has lots of positive reviews. Read negative reviews to see what unhappy users have to say.
You can usually sign up for these apps with just one email address. Applications for obtaining sensitive information can be a potential scam.
Many of the apps on our list promise that they haven't sold your data. So if privacy is important to you, stick to that reputable app.
Making money from apps in 2020 has never been easier. Use the apps I listed above to get started.
Do Earn more income Apps Really Work?
Yes! You probably. You do not have the permission required to post.
Which apps pay you the most in 2021?
Gig apps like Khatriji, Empirereearn, Lyft or Taskerabit will always allow you to make more money than survey apps or apps like Sweetcoin.
Source : 12 Apps To Earn More Income From Your Phone You Need to Download Now!
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earnxmoney-blog · 4 years
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Realistic Ways To Make Money Online!
Learning How To Make Money.The Definitive Earn X Money Guide To Earning Money While You’re On The Learning How To Make Money Online.
How to earn money online | Legit Ways To Make Money
SurveysCompleting surveys is not just about responding to a set of questions all day long. Sites like Swagbucks also pay you to watch videos, donate to charity, and try consumer products.
If you enjoy it, you can also make some extra cash by referring a friend! Keep in mind that you won’t become a millionaire by simply completing surveys, but it is a fun way to make money when you find some downtime.
In just a couple of minutes of free time, I made $5, for which I used towards buying some classroom decorations. It was totally easy and painless!
FreelancingIf you have a talent or passion that can be monetized outside your regular job, sites like upwork.com pay for your services.
How To Make Money
Create a websiteA website can be a launching pad for a career. If you enjoy creating, writing, sharing knowledge about a field of interest, or building a community of like-minded people, a website can increase your reach for people around the world.
You can develop virtual storage and center of your favorite tips or products for other people like yourself. Start with these four easy steps!
A blog like this one can be a hobby that pays and even a realistic investment. We need more people to share their passions by providing trustworthy and down to earth insight.
A website can also be a living and breathing resume and a tool to keep you accountable towards your goals and aspirations. There are a ton of people on the internet ready to help you and walk with you!
Affiliate ProgramsOnce you create your website, affiliate programs can help you monetize your website.
This is by far my favorite way to make money online. You can find products you use or have used in the past, and if you are satisfied with their services, you can recommend it to others and make money for the referral.
There are a few dangers with affiliate marketing, it can be tempting to apply and become an affiliate with multiple companies just because you’re after the money.
Just keep in mind that in order to keep your audience’s trust, you must not become greedy, or let go of your values, and lose sight of the mission of your blog or website.
How To Make Money
Sell your old electronicsDo you own a 10-year-old phone, a game console or computer that you haven’t used since you were in high school? BuyBackWorld will pay you to sell your unused electronics.
And you can do this from the comfort of your home, without having to talk to anyone. All you need is an address and they will ship you all the supplies to mail your electronics.
Publish an EbookWith Amazon KDP, it’s never been easier to publish an ebook. All you need to do is write the ebook, format it, create an ebook cover, publish, and promote it. Back in 2013, I created several ebooks on Amazon (took all but one down) and even though it didn’t make me rich, I still make some money from it.
You can choose to hire a writer for your ebook, a graphic designer to design the cover, or a freelancer to format the ebook for you to help minimize the work you need to put into it. It’s best if you focus on keywords based on popular searches on Amazon. I often used Keyword Tool, which allows you to find the words people use while searching so you can craft your title around it.
To make money online selling ebooks, you can market it a number of ways. You can give away your ebook for free for a few days. This helps you rank high in search results for a few days and get some reviews which helps you rank better for paid listings. Plus, I like to create custom graphics on Pinterest that match the “Pinterest style” rather than just placing the ebook cover as a pin. This has helped me get some clicks to my ebook from Pinterest.
How To Make Money
Start a BlogBlogging is one of the oldest methods for making money online. People who love writing tend to start blogs with a niche focus. For example, a blog about procrastination, cars, dropshipping, toys, etc., is often a narrow enough focus so you can build a loyal following, but big enough that you can cover a lot of ground.
You can start a blog on a number of platforms, from Shopify (remove the checkout feature so you don’t have to pay a subscription as you build it out) to WordPress. When you start your blog, focus on very specific keywords on a tight focus, and continue to expand into other but relevant categories as you grow and dominate new spaces. This will allow you to build a massive blog over time.
There are several ways to make money blogging. You can add affiliate links in your posts (don’t forget a disclaimer). You can monetize with AdSense by placing ads strategically on your website. Sponsored posts can help you make money from specific brands – this is popular among review bloggers. Bloggers can also sell digital or physical products on their website either (hint: you can add Oberlo products to your website). You can also use it to build authority so that you can eventually get speaking gigs, television deals, or big contracts from clients.
Consider FreelancingThe easiest way to make money online is to take your current job at your 9 to 5 job and do it online instead. For example, if you’re a writer, administrative assistant, graphic designer, teacher, developer, etc., you can take those same skills and find clients online who are looking for it.
There’s a never-ending list of websites for each sector of freelance jobs too. For example, freelance writers can apply for jobs on specific online writing job boards, but also general freelance websites like Fiverr, Freelancer, Upwork, and all the others.
If you find that your job doesn’t have a direct online money-making stream of income, you can look for other transferable skills you may have. To make money online as a freelancer, you need to start by building out a strong portfolio. That may mean doing some free work with some reputable mid-tier brands to start. Once you gain a strong portfolio, you can start reaching out to potential big clients to earn more money online. Remember, freelancing is a numbers game: the more personalized emails and applications you fill out, the more likely you are to get a response back.
How To Make Money
Create an AppIf you’re not a developer, you’re probably looking at this money-making idea and feeling a bit stuck. Fortunately, there is a way to have an app made that doesn’t involve any programming skills.
These days, marketers are using freelance platforms to find affordable developers to create apps for them.
When it comes to making money on your app, your best bet will be to add it to Google Play and the App Store. And while it may seem counterintuitive, having a free app can help you make more than a paid app. With a free app, you can add ads or premium features to help you make money. Since the free app will attract a higher volume of people, it’ll be easier for you to upsell them.
Become a WriterWith a growing interest in content marketing, more brands are looking for great writers to create content. The secret to succeeding as a writer is to be an expert in a niche. A lot of writers try to be generalists, writing for a wide range of categories from food to tech. However, having a niche focus as a writer allows you to write better content. When you have experience in the niche, you can offer a different perspective to a piece of content. That means you’re not just saying the same thing as every other article online.
Drive Your CarIf you own a car, you can make some spare cash as an Uber driver or delivery person. If you don’t own a car, you can still be a delivery person using your bicycle or moped. Uber drivers looking to make even more money off their car can turn their car into an advertisement using Free Car Media. Your car will be wrapped with a removable vinyl decal. There have also been cases of Uber drivers selling products in their car. As a driver, you’ll often times start talking about what you and your passenger do for a living.
Sell Your Photographyhow to make money with photography whether you’re a professional photographer or just love snapping great pictures, you can monetize your photography a number of ways. You can make money fast by posting your photography services in local Facebook groups for your community.
If you’re looking for more photography clients, you can use a site like Scoopshot. However, if you’re looking to monetize your phone photography you can use Foap. Learn more product photography tips to help you start making money with photography.
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Realistic Ways To Make Money Online!
How To Make Money
Sell Your Clothes OnlineMost people have more clothes in their closet than they ever wear. You likely have items you haven’t worn in the past year that you never have any intention of wearing ever again. Whether you sell your clothes, handbags, or shoes there are quite a few websites that allow you to sell your used fashion items. Poshmark, Refashioner, TheRealReal, ThredUp and Tradesy are a few of the online sites where you can sell your used apparel.
You could make money online by selling on several different platforms. If you’re looking to sell items in person, you can use Facebook buy and sell groups in your community to find people online and sell the items in person. I’ve personally sold in these groups before
Social media
As hard as it may seem to believe, you can actually make money from social networking platforms likeFacebook, Twitter, Instagram and Snapchat. Various people and groups have taken the social media route to make not only money but gain celebrity-like status. To begin with, you can choose one social media platform and then gradually expand to other relevant networks once you gain popularity.
After you establish yourself, gaining both reach and popularity on the social networks, you can make money through sponsored posts. All you have to find is your niche and populate your profile with relevant posts. Remember, social media needs dedicated time and energy to stay relevant. Hence, you need to share posts regularly and interact with your followers on a regular basis.
How To Make Money
Freelancing
Freelancing is another way to earn money online.Finding freelance work is easy if you have good skillset. Internet has a plethora of options for freelancers. There are a large number of websites dedicated to small freelance tasks available for people with varying skills. You can earn anywhere between $5 and $100 through these websites. All you need to do is to create your account, browse through the listings and apply for the task that suits you. Some websites may even require you to create a personal listing with the details of your skillset, so that interested clients can contact you directly. Outfiverr.com, upwork.com,freelancer.com, and worknhire.com are some websites that provide freelance jobs.
But remembering, you will only be paid once you complete your task and it has been approved by your client. This may even mean revising the work several times unless the requirements of your clients are not met. For freelancing, you may also require to create a Paypal account as most clients prefer to make payments through it.
Start a blog
Blogging as a career option has slowly picked up pace in India. There are a number of full-time bloggers in the country who are minting millions only through blogging.
There are two ways to start a blog: you can either create a blog through WordPress or Tumblr, which requires no investment, or go for a self-hosted blog. In case of the latter, you will need to soend money on domain name and server hosting space that can cost you between Rs 3,000-Rs 5,000 a year. Self-hosted blogs have an added advantage that it allows you to customise elements and functionality of your website. In case of the former, you need to make peace with the tools and plug-ins made available by the service provider.
But remember, earning through blogging may also take you a lot of time and effort. It may take you a year’s time to actually earn through blogging.
YouTube has also gained popularity in India and has become a major source of earnings for many people. For making a fortune through YouTube, you need to create your own channel and post content for your subscribers. Remember, posting video on a subject has a better chance at winning subscribers. So you can choose a niche and post videos on that. YouTube works on the same model as the blog: as your channel becomes popular and your subscribers increase, so will your chances at earning money.
As you gain popularity, brands will approach you to talk about their products. You can also collaborate with other YouTubers and make videos.
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Realistic Ways To Make Money Online!
How To Make Money From Home.
Learning How To Make Money.
You Can Make Money Online Now.
How to make money online.
How to make money online for beginners…
Learning How To Make Money.The Definitive Earn X Money Guide To Earning Money While You’re On The Learning How To Make Money Online.
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creativitytoexplore · 4 years
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9 Actionable Tactics to Grow Your Agency During a Recession
Can you grow your agency during a recession? In this post, we’ll share 9 actionable tactics you can use right away to grow revenue and get more clients, even during a recession.
Growth during a recession?
It might sound contradictory, but it’s not impossible. The history of recessions is filled with stories of firms that thrived even when the rest of the economy was shrinking.
Marketing and creative agencies have an advantage in that their production is hardly impacted by the widespread lockdown measures in place currently. Even once the measures are lifted, your people can continue to work from home unhindered.
What you really need to grow during this time are a) good strategy, and b) actionable tactics to identify and target growth areas.
We’ve talked about surviving in a downturn in an earlier post. In this guide, we’ll dive into some actionable tactics you can adopt to grow even during a recession.
A Three-Point Recession Strategy
Should you strap in and conserve cash or expand aggressively to corner market share during a recession?
A little bit of both, according to a groundbreaking Harvard Business School study on recessions.
The study analyzed over 4,700 firms through multiple recessions. It concluded that while most businesses suffer during recessions, a small percentage – over 9% – greatly grow their profits and market share.
Moreover, the study also found that:
A conservative approach – saving cash and cutting investments – helped the firm survive the recession. However, it impacted their long-term growth prospects and eroded market share.
An aggressive approach – investing in marketing, research, and talent – often left the firm too little cash to survive a prolonged recession.
The only companies that thrived were the ones that avoided either blanket optimism or pessimism. Instead, they worked nimbly, expanding or contracting as per market conditions.
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Think of this as the first rule for growing during a recession:
Be nimble and flexible. Don’t buy into either a growth or conservation strategy outright. Listen to your customers and the market, and change your approach accordingly.
But being nimble isn’t enough; you also need cash to make your moves. And for an agency, clientflow is as important as cash flow.
This gives us the other two rules of growth during a recession:
Focus on cash: Get as much cash in the bank as you can. Cut costs and limit debt – at least in the early stages of the recession. Cash will give you the space to maneuver.
Retain clients: Acquiring a new client can be up to 5x more expensive than retaining one. Even if you minimize billing, make sure that you still have the client on your books – or at the very least, an open channel of communication.
These three rules should be at the heart of your recession strategy. If you have cash in the bank, clients in CRM, and the flexibility to change your approach, it’s not impossible to grow even during a downturn.
On that note, let’s look at some actionable tactics you can adopt to grow revenues during a recession.
9 Foolproof Growth Tactics for Recessions
Let me preface this by saying that none of these tactics are magic bullets for cruising through a recession. Every business is different, as is every recession. Use these tactics as inspiration for crafting your own plan of action.
With that disclaimer out of the way, let’s look at some tactics that can help you grow during a recession:
1. Productize your services
Repetitive, low-skill work often forms a large share of revenue for many agencies. Think of work like designing logos, writing blog posts, or creating social media graphics. If you already have a strategy in place for each client, the creative production requires very little involvement.
Consider spinning off all these services as a standalone “product”. That is, instead of charging clients by the hour, you offer them a bundle of services priced like a product.
For instance, 99Designs offers customers a self-serve platform with upfront prices for different services:
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For more stability in earnings, you can offer monthly subscriptions (like SaaS) for repetitive work such as creating social media content.
This helps you in two ways:
It gives smaller clients more control over their billing. They know exactly how much they’ll have to pay each month. They can also cancel anytime – a source of comfort during uncertain times.
It gives you predictability in your revenue. Instead of uncertain hourly billing, you can be sure that you’ll get at least the stated price for your service each month.
This approach works best for agencies that have a lot of small business clients and/or do a lot of repetitive work.
For instance, WebFX, which primarily serves small businesses, offers upfront pricing and deliverables bundled as monthly plans for all its services.
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2. Offer more free consultations
If you’re good at something, never do it for free…
…or so the popular wisdom goes.
During recessions, however, it can be a good idea to pull out the free consultations card.
I know that free consultations can be time consuming. I also know that you get a lot of tire kickers who will just waste your time. But during a recession, clients are desperate for new ideas. Many also go through messy breakups with their current agencies.
When they want new ideas, your “free consultation” offer can come in handy.
As we wrote in an earlier article on agency pricing tactics, this tactic is mostly localized to SEO agencies.
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However, content and digital marketing agencies can also benefit from it, especially if you refocus the consultation on recession issues.
At the very least, it will open up your pipeline.
3. Poach talent from heavily affected agencies
Know any agencies that primarily serve the travel industry?
Now might be a good time to approach their people with job offers.
It’s unfortunate but the current crisis isn’t going to affect every industry equally. Some sectors – and the agencies that serve them – will be more affected than others.
When – or if – such agencies choose to shelve their workers, you’ll have ready access to a high-quality talent pool. In a talent-focused industry, getting access to quality people can give you a massive advantage in the long-run.
Consider this tactic if you have substantial cash reserves and can afford to pay your new hires for the next 12-18 months. Keep an eye on your core agency metrics to know how efficiently you make use of new hires (in particular, look at your AGI: FTE ratio).
Just make sure to not go overboard with hiring – recessions can often last longer than you expect.
4. Diversify revenue channels
Crew, an app development agency, hired a photographer for a project but ended up with far more pictures than they needed. Instead of sticking the pictures in a forgotten folder on their hard drive, they made a side project – Unsplash – and gave away everything for free.
This side project is now a stock photography behemoth with over a million images and tens of thousands of users.
Agencies have a long history of creating side projects for fun and for profit. While they can’t always replace your primary income, they can help you diversify revenues – crucial for surviving in difficult times.
These side projects can be anything – apps, physical products, courses, etc. In normal circumstances, you might adopt them to learn new skills or market your agency. But now, your focus would be on monetization – while also learning something new.
5. Diversify your brand
WPP has Grey, Ogilvy, and Kantar; Omnicom has BBDO, TBWA, and DDB; Publicis has McCann and HUGE.
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Some of Interpublic’s agencies (Image source)
All these holding companies operate dozens of agencies, often in the same vertical. While there are countless reasons to do so, a key one is brand diversification.
As we’ve discussed in the past, agency positioning is crucial for the success of your business. There is no “one agency fits every client”; you’ll attract different clients based on your positioning.
Having a single agency brand severely limits your flexibility in a time of crisis. You’re locked into a narrow client market. If you’ve positioned yourself as an “agency for B2B tech companies”, you’ll struggle to attract, say, fashion retailers as clients.
Counter this by building more than one agency brands. These should target two (or more) different customer segments.
Your goal is to build a client book that can survive a crisis. If one brand sees its client list eroding, you should be able to turn to the other for growth.
6. Cut out your worst customers
Cutting clients during a recession?
It might sound incongruous, but sometimes, getting rid of clients can help you make money.
Agencies often have clients that simply take up too many resources to be profitable. The reasons can be any – scope creep, delayed payments, etc.
Keeping such clients around in a recession can be a distraction. At a time when you need to go all-in on retaining your best clients and acquiring new ones, keeping unprofitable clients lingering around isn’t the smartest of moves.
To do this, you need to figure out:
Overhead rate for each client
Total profitability for each client
The first metric will tell you whether you’re over-servicing any client. The second will tell you the profitability of each client.
Tools like Workamajig can make this process much faster. For instance, Workamajig can tell you the total revenues, COGS, overhead allocation, and profit (Agency Gross Income) for each client from a single dashboard:
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If you find a client that’s constantly near low or negative profitability, consider letting them go. You can use the freed-up resources for more lucrative clients.
7. Look for opportunities on platforms and marketplaces
Freelance platforms (like UpWork) and service-focused marketplaces (like CreativeMarket) can be useful sources of additional revenue during recessions. While they should never be your mainstay, they can be good for utilizing unused resources (both assets and talent).
Look for projects at the bottom end of your service offerings. Most freelance platforms tend to attract budget buyers who might not have the money for a full-fledged agency – at least not during a recession. Getting such clients on your books (even if it’s through a platform) can lead to more opportunities later.
Also look to offload existing assets on marketplaces like CreativeMarket, ThemeForest, Shutterstock, etc. If you have any pictures, landing page templates, logo designs, fonts, etc. lying about, selling them on marketplaces can be a source of side income.
Your goal isn’t to supplant your client income but to diversify it enough to be more “recession-proof”.
8. Change your pricing strategy
Hourly billing is a poor strategy for thriving during a recession. It doesn’t give you the stability of a monthly retainer, nor does it give clients the predictability of fixed bills or results.
Instead of hourly billing, try either of these two approaches:
Fixed monthly retainer that gives clients access to certain services. Clients can add-on extra services as necessary – like a SaaS subscription. This approach works best when clients are well-placed financially.
Results-oriented billing where clients pay for confirmed results. This can be anything like conversion rate, rankings, leads, etc. This helps clients settle their anxiety about spending money without getting any results.
Pay-for-performance billing can be extremely lucrative (for you as well as the client) if you are confident in your capabilities. If you know that you can bring in results within a set budget, you are free to charge a substantial premium without dealing with hourly work.
In a recession, results-oriented billing can help you attract clients who might otherwise be wary of spending money on marketing.
9. Adopt more aggressive SaaS-like sales strategies
How many agency websites do you know that have live chat?
Conversely, how many SaaS websites do you know that don’t have live chat?
While I understand that agency sales is simply different from SaaS, growing during a recession means breaking some rules. Tactics like live chat, SEO, customer contact numbers, etc. can open up new opportunities, especially if you’re targeting customers at the low to mid-end of the market.
For example, digital marketing agency WebiMax uses both live chat and dedicated phone numbers right on its homepage:
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Sure, this approach might not work for every agency – it’s hard to imagine a top brand recruiting its next ad agency through a live chat tool. But if your agency serves small businesses, deals in volume, or offers repetitive, low-margin services like SEO or PPC, you can benefit from a SaaS-like sales approach.
Over to You
It’s no secret that recessions are tough, especially one fostered by extraordinary circumstances. No one knows how long the recession might last, how severe it will be, or if we will even have a recession at all.
However, if you adopt these tactics, conserve cash, and expand judiciously, you’ll be much better placed to grow in the coming few years.
One way to conserve cash is to use better software. Instead of paying for dozens of tools, choose a complete management solution like Workamajig to run your agency. You’ll get unprecedented insight into your business, manage your sales, and run your projects – all from the same dashboard.
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Text
Freedom, Flowers, Sunshine is Living
Miracle Moment®
“Just living isn’t enough,” said the butterfly. “One must also have sunshine, freedom, and a little flower.” Hans Christian Andersen
MESSAGE FROM CYNTHIA BRIAN, Founder/Executive Director It’s been three days short of four weeks since I have been at home, sheltering-in-place, and personal distancing. With mask and gloves, I venture to my office in town once a week to pick up the mail. The parking lot is empty of cars as everyone works from home. The numerous items on my “to-do” list have not all been accomplished, although I admit, I may have overreached in my enthusiasm. I’ve been occupied with over two dozen webinars and teleconferences attempting to figure out how to keep the outreach programs of Be the Star You Are!® non-profit alive and viable as donations have shriveled. Online applications, document gathering, organizing paperwork…tedious and time-consuming. Most of you will relate. I’m so appreciative to Screen Actors Guild, The Authors Guild, Network for Good, and California Association of Non Profits for all of the information they have generously provided to help performers, writers, and non-profits survive during this Covid 19 crisis.
Email requests for virtual volunteer opportunities have tripled as people strive to keep their skills honed during work layoffs. Producing our two radio broadcasts takes an enormous amount of time as I attempt to bring valuable information, entertainment, and enlightening guests to the airwaves. I laugh at the preponderance of Linkedin messages from a variety of coaches asking for a telephone chat so they can help me earn seven figures. Right! Maybe I need to send them a link to donate a bit of their riches.
I am so grateful to have a home and a home office. There have been magical experiences because of our quarantine. My husband and I are enjoying virtual costume parties with our kids via FaceTime at sunset. Instead of working crazy, late night schedules at our respective offices, we are actually sitting down together at the table every day to eat dinner. Most evenings we watch a movie or documentary on Netflix. My garden has become my sanctuary because it is in full bloom providing plenty of hope for a brighter tomorrow. I spend hours working in it daily and I’ve had so much fun in the barnyard with my adopted animals. Every day I post a photo from my mini-farm to my social networks with an inspirational note. Sunday, we’ll do a virtual Easter-egg hunt with our family. How marvelous technology is!
I miss working in films and coaching clients in person. I miss seeing my family in the flesh, meeting friends at restaurants, visiting gardens and museums, and going to the theater. Yet, I am happy we are healthy, alive, and thus far, safe. We have sunshine, freedom, and flowers. This is living!
This will be a memorable Passover, Holy Week, and Easter for all. Enjoy some of the virtual tours of museums and gardens listed below.
Sending blessings and grace. Stay safe, strong, and keep living in the moment.
Cynthia Brian Founder/Executive Director Be the Star You Are!® PO Box 376 Moraga, California 94556 [email protected]
https://www.BetheStarYouAre.org
http://www.BTSYA.org
  P.S. During the lock-down, I am available for consultations, webinars, interviews, or speaking via on-line sources only. If interested, email [email protected]
or visit https://www.starstyleradio.com/coaching
  DONATE: https://www.paypal.com/fundraiser/charity/1504
  Virtual Visits: My husband and I were supposed to be celebrating Easter in Prague this year with my Irish/Norwegian penpal from childhood, Nora, and her husband. We love to explore museums and gardens together. Unfortunately I won’t be able to visit Museum Kampa so I took a virtual tour. https://artsandculture.google.com/partner/museum-kampa?hl=en
Here are some links to virtual visits to a few of my favorite museums and gardens in various parts of the world. Experience armchair travel!
Museums: Van Gogh Museum. Amsterdam: https://artsandculture.google.com/partner/van-gogh-museum?hl=en
  RijksMuseum, Amsterdam: https://artsandculture.google.com/partner/rijksmuseum?hl=en
  Hermitage, St. Petersburg: https://artsandculture.google.com/partner/the-state-hermitage-museum?hl=en
  Musée d’Orsay, Paris: https://artsandculture.google.com/partner/musee-dorsay-paris?hl=en
  Palace of Versailles, Versailles: https://artsandculture.google.com/partner/palace-of-versailles?hl=en
  Legend of Honor, San Francisco: https://artsandculture.google.com/partner/legion-of-honor?hl=en
  deYoung Museum. San Francisco: https://artsandculture.google.com/partner/de-young-museum?hl=en
  MOMA, Museum of Modern Art, New York: https://artsandculture.google.com/partner/moma-the-museum-of-modern-art?hl=en
  Gardens: Monet’s Garden, Giverny France: https://www.youtube.com/watch?v=rjWx2WNXFF4
  Hawaii Tropical Botanical Garden: https://www.youtube.com/watch?v=BtZ0dcUzGX8
  HighGrove Gardens, England: https://artsandculture.google.com/exhibit/igLSEOWqhVHoJw
  Keukenhof, Holland: https://www.youtube.com/watch?v=dqMA5s-N1Uw
  Butchart Gardens, Canada: https://www.youtube.com/watch?v=OoxcZBuf900
  Brooklyn Botanical Gardens Cherry Watch, United States: https://www.bbg.org/collections/cherries
  National Trust Gardens, England, Ireland: https://www.nationaltrust.org.uk/lists/virtual-tours-of-our-places
  Other Entertainment
1.For teens, by teens, Express Yourself!™ Radio hosts and reporters continue to interview fantastic guests. Listen to 9 years of incredible interviews : https://www.voiceamerica.com/show/2014/express-yourself
  Lots of exciting guests are lined up to talk about new books, food, climate, medicine, spirituality, the future, and more. Make sure to listen to BTSYA volunteer and host, Brigitte Jia’s meditative hour on Quarantine Communication and Contemplation, https://www.voiceamerica.com/episode/122978/quarantine-communication-and-contemplation-with-brigitte-jia
  For information on new weekly episodes and guests, visit https://www.starstyleradio.com/expressyourselfteenradio
  2. Lifestyle radio programming at its best, StarStyle®-Be the Star You Are!® offers you over 728 hours of LIVE uplifting, informative, empowering broadcasts showcasing celebrities, authors, successperts, and the pioneers the planet. https://www.voiceamerica.com/show/2206/be-the-star-you-are
  Beginning on Wednesday, April 15 at 4:30pm PT, join us for Wine Wednesdays with sommelier and BTSYA volunteer, Heather Brittany. Each week we’ll raise a glass and learn about a different varietal. We can all use a little vino during this down time and Heather Brittany brings us the party to put the bloom on the doom. It's Wine Time! Salute!
Don’t miss our many excellent authors who will be on our programs.
New LIVE shows every Wednesday from 4-5pm PT: https://www.starstyleradio.com/starstyle-radio
  3. If you love behind-the-scenes of movies, TV shows, and more, The SAG Foundation offers Conversations with numerous actors, directors, casting people, and more. The content is free and fabulous but you can also donate: https://www.youtube.com/user/SAGFoundation
4. If you love nature and gardening, a plethora of gardening articles:https://www.cynthiabrian.com/gardening-articles
Our last newsletter had numerous ways to entertain yourselves during our stay-at-home mandate. If you missed it, here’s a link to Press Pass: https://blog.voiceamerica.com/2020/03/30/theres-no-place-like-home/
    SHOPPING ON-LINE! Since we need to stay at home and only go out when absolutely necessary, these are on-line shopping portals that will sell you what you need, offer discounts, and assist our mission as a nonprofit. Please use these web sites for all of your shopping essentials,
1. AmazonSmile donates .5% of purchases https://smile.amazon.com/ch/94-3333882
2. Discounted books at Amazon: http://www.amazon.com/shops/be_the_star_you_are_charity
3. Giving Assistant: Shop. Earn. Give! Use Giving Assistant to earn cash at 3500+ popular online stores, then donate a percentage to BTSYA:https://givingassistant.org/np#be-the-star-you-are-inc
& buy from your favorite stores. 4. Search and GoodShop: Choose Be the Star You Are as your charity to support. You can log in with Facebook, too! https://www.goodshop.com/nonprofit/be-the-star-you-are
5. Shop at over 1300 stores on IGIVE: http://www.iGive.com/BTSYA
6. BTSYA Logo Store: http://btsya.rylees.net
7. Buy or Sell on EBAY:http://givingworks.ebay.com/charity-auctions/charity/be-the-star-you-are-501-c-3/1504/?favorite=link
8. Designer Clothes to Buy or Sell: https://www.unionandfifth.com/charities/be-the-star-you-are-moraga-ca/shop
9. Buy “Read, Lead, Succeed” T-shirts and tanks $19.99 at StarStyle® Store: http://www.starstylestore.net/
10. Are you a gamer, lover of new software, or other digital content? Buy all of your favorites at Humble Bundle. http://ow.ly/cYs130iN6n4
  We appreciate a direct donation most of all via PAYPAL GIVING FUND at https://www.paypal.com/fundraiser/charity/1504
  Checks can be sent to PO Box 376, Moraga, California 94556 http://www.btsya.org ___________________
  Direct Links you can use for Be the Star You Are!® Positive Results: https://www.bethestaryouare.org/positive-results
About Us: https://www.bethestaryouare.org/about_us
Programs: https://www.bethestaryouare.org/programs
How to Help: https://www.bethestaryouare.org/how-to-help
Blog: https://www.bethestaryouare.org/blog-1
Events: https://www.bethestaryouare.org/events
Contact us: https://www.bethestaryouare.org/contact
GREAT NON PROFITS REVIEWS: https://greatnonprofits.org/org/be-the-star-you-are-inc
GUIDESTAR: https://www.guidestar.org/profile/94-3333882
  We invite you to volunteer, get involved, or make a donation. Make a DONATION through PAYPAL GIVING FUND and PAYPAL with 100% going to BTSYA with NO FEES:  https://www.paypal.com/fundraiser/charity/1504
____________
Classified Ads: If you’d like to advertise your service or product while supporting Be the Star You Are!®, we are now accepting approved ads that will benefit readers. Contact [email protected] for details.
Enjoy Holy Week, Passover, and Easter in a brand new way. We are still here…apart yet together. Stay healthy and safe. Add sunshine flowers to your life.
Be the Star You Are!® PO Box 376 Moraga, California 94556 [email protected]
https://www.BetheStarYouAre.org
http://www.BTSYA.org
  All donations are 100% Tax Deductible according to law. Thank you! https://www.paypal.com/fundraiser/charity/1504
  Read: http://hosted.verticalresponse.com/672296/318e3a3a8c/288055965/bbd34d3431/
  tags: #Easter,#passover,#coronavirus,#ovid19,#bethestaryouare,#stayhome,#staysafe,#cynthiabrian,#helpforyou,#starstyle,#expressyourself
0 notes
goddessgardener · 4 years
Text
Freedom, Flowers, Sunshine is Living
Miracle Moment®
“Just living isn’t enough,” said the butterfly. “One must also have sunshine, freedom, and a little flower.” Hans Christian Andersen
MESSAGE FROM CYNTHIA BRIAN, Founder/Executive Director It’s been three days short of four weeks since I have been at home, sheltering-in-place, and personal distancing. With mask and gloves, I venture to my office in town once a week to pick up the mail. The parking lot is empty of cars as everyone works from home. The numerous items on my “to-do” list have not all been accomplished, although I admit, I may have overreached in my enthusiasm. I’ve been occupied with over two dozen webinars and teleconferences attempting to figure out how to keep the outreach programs of Be the Star You Are!® non-profit alive and viable as donations have shriveled. Online applications, document gathering, organizing paperwork…tedious and time-consuming. Most of you will relate. I’m so appreciative to Screen Actors Guild, The Authors Guild, Network for Good, and California Association of Non Profits for all of the information they have generously provided to help performers, writers, and non-profits survive during this Covid 19 crisis.
Email requests for virtual volunteer opportunities have tripled as people strive to keep their skills honed during work layoffs. Producing our two radio broadcasts takes an enormous amount of time as I attempt to bring valuable information, entertainment, and enlightening guests to the airwaves. I laugh at the preponderance of Linkedin messages from a variety of coaches asking for a telephone chat so they can help me earn seven figures. Right! Maybe I need to send them a link to donate a bit of their riches.
I am so grateful to have a home and a home office. There have been magical experiences because of our quarantine. My husband and I are enjoying virtual costume parties with our kids via FaceTime at sunset. Instead of working crazy, late night schedules at our respective offices, we are actually sitting down together at the table every day to eat dinner. Most evenings we watch a movie or documentary on Netflix. My garden has become my sanctuary because it is in full bloom providing plenty of hope for a brighter tomorrow. I spend hours working in it daily and I’ve had so much fun in the barnyard with my adopted animals. Every day I post a photo from my mini-farm to my social networks with an inspirational note. Sunday, we’ll do a virtual Easter-egg hunt with our family. How marvelous technology is!
I miss working in films and coaching clients in person. I miss seeing my family in the flesh, meeting friends at restaurants, visiting gardens and museums, and going to the theater. Yet, I am happy we are healthy, alive, and thus far, safe. We have sunshine, freedom, and flowers. This is living!
This will be a memorable Passover, Holy Week, and Easter for all. Enjoy some of the virtual tours of museums and gardens listed below.
Sending blessings and grace. Stay safe, strong, and keep living in the moment.
Cynthia Brian Founder/Executive Director Be the Star You Are!® PO Box 376 Moraga, California 94556 [email protected]
https://www.BetheStarYouAre.org
http://www.BTSYA.org
  P.S. During the lock-down, I am available for consultations, webinars, interviews, or speaking via on-line sources only. If interested, email [email protected]
or visit https://www.starstyleradio.com/coaching
  DONATE: https://www.paypal.com/fundraiser/charity/1504
  Virtual Visits: My husband and I were supposed to be celebrating Easter in Prague this year with my Irish/Norwegian penpal from childhood, Nora, and her husband. We love to explore museums and gardens together. Unfortunately I won’t be able to visit Museum Kampa so I took a virtual tour. https://artsandculture.google.com/partner/museum-kampa?hl=en
Here are some links to virtual visits to a few of my favorite museums and gardens in various parts of the world. Experience armchair travel!
Museums: Van Gogh Museum. Amsterdam: https://artsandculture.google.com/partner/van-gogh-museum?hl=en
  RijksMuseum, Amsterdam: https://artsandculture.google.com/partner/rijksmuseum?hl=en
  Hermitage, St. Petersburg: https://artsandculture.google.com/partner/the-state-hermitage-museum?hl=en
  Musée d’Orsay, Paris: https://artsandculture.google.com/partner/musee-dorsay-paris?hl=en
  Palace of Versailles, Versailles: https://artsandculture.google.com/partner/palace-of-versailles?hl=en
  Legend of Honor, San Francisco: https://artsandculture.google.com/partner/legion-of-honor?hl=en
  deYoung Museum. San Francisco: https://artsandculture.google.com/partner/de-young-museum?hl=en
  MOMA, Museum of Modern Art, New York: https://artsandculture.google.com/partner/moma-the-museum-of-modern-art?hl=en
  Gardens: Monet’s Garden, Giverny France: https://www.youtube.com/watch?v=rjWx2WNXFF4
  Hawaii Tropical Botanical Garden: https://www.youtube.com/watch?v=BtZ0dcUzGX8
  HighGrove Gardens, England: https://artsandculture.google.com/exhibit/igLSEOWqhVHoJw
  Keukenhof, Holland: https://www.youtube.com/watch?v=dqMA5s-N1Uw
  Butchart Gardens, Canada: https://www.youtube.com/watch?v=OoxcZBuf900
  Brooklyn Botanical Gardens Cherry Watch, United States: https://www.bbg.org/collections/cherries
  National Trust Gardens, England, Ireland: https://www.nationaltrust.org.uk/lists/virtual-tours-of-our-places
  Other Entertainment
1.For teens, by teens, Express Yourself!™ Radio hosts and reporters continue to interview fantastic guests. Listen to 9 years of incredible interviews : https://www.voiceamerica.com/show/2014/express-yourself
  Lots of exciting guests are lined up to talk about new books, food, climate, medicine, spirituality, the future, and more. Make sure to listen to BTSYA volunteer and host, Brigitte Jia’s meditative hour on Quarantine Communication and Contemplation, https://www.voiceamerica.com/episode/122978/quarantine-communication-and-contemplation-with-brigitte-jia
  For information on new weekly episodes and guests, visit https://www.starstyleradio.com/expressyourselfteenradio
  2. Lifestyle radio programming at its best, StarStyle®-Be the Star You Are!® offers you over 728 hours of LIVE uplifting, informative, empowering broadcasts showcasing celebrities, authors, successperts, and the pioneers the planet. https://www.voiceamerica.com/show/2206/be-the-star-you-are
  Beginning on Wednesday, April 15 at 4:30pm PT, join us for Wine Wednesdays with sommelier and BTSYA volunteer, Heather Brittany. Each week we’ll raise a glass and learn about a different varietal. We can all use a little vino during this down time and Heather Brittany brings us the party to put the bloom on the doom. It's Wine Time! Salute!
Don’t miss our many excellent authors who will be on our programs.
New LIVE shows every Wednesday from 4-5pm PT: https://www.starstyleradio.com/starstyle-radio
  3. If you love behind-the-scenes of movies, TV shows, and more, The SAG Foundation offers Conversations with numerous actors, directors, casting people, and more. The content is free and fabulous but you can also donate: https://www.youtube.com/user/SAGFoundation
4. If you love nature and gardening, a plethora of gardening articles:https://www.cynthiabrian.com/gardening-articles
Our last newsletter had numerous ways to entertain yourselves during our stay-at-home mandate. If you missed it, here’s a link to Press Pass: https://blog.voiceamerica.com/2020/03/30/theres-no-place-like-home/
    SHOPPING ON-LINE! Since we need to stay at home and only go out when absolutely necessary, these are on-line shopping portals that will sell you what you need, offer discounts, and assist our mission as a nonprofit. Please use these web sites for all of your shopping essentials,
1. AmazonSmile donates .5% of purchases https://smile.amazon.com/ch/94-3333882
2. Discounted books at Amazon: http://www.amazon.com/shops/be_the_star_you_are_charity
3. Giving Assistant: Shop. Earn. Give! Use Giving Assistant to earn cash at 3500+ popular online stores, then donate a percentage to BTSYA:https://givingassistant.org/np#be-the-star-you-are-inc
& buy from your favorite stores. 4. Search and GoodShop: Choose Be the Star You Are as your charity to support. You can log in with Facebook, too! https://www.goodshop.com/nonprofit/be-the-star-you-are
5. Shop at over 1300 stores on IGIVE: http://www.iGive.com/BTSYA
6. BTSYA Logo Store: http://btsya.rylees.net
7. Buy or Sell on EBAY:http://givingworks.ebay.com/charity-auctions/charity/be-the-star-you-are-501-c-3/1504/?favorite=link
8. Designer Clothes to Buy or Sell: https://www.unionandfifth.com/charities/be-the-star-you-are-moraga-ca/shop
9. Buy “Read, Lead, Succeed” T-shirts and tanks $19.99 at StarStyle® Store: http://www.starstylestore.net/
10. Are you a gamer, lover of new software, or other digital content? Buy all of your favorites at Humble Bundle. http://ow.ly/cYs130iN6n4
  We appreciate a direct donation most of all via PAYPAL GIVING FUND at https://www.paypal.com/fundraiser/charity/1504
  Checks can be sent to PO Box 376, Moraga, California 94556 http://www.btsya.org ___________________
  Direct Links you can use for Be the Star You Are!® Positive Results: https://www.bethestaryouare.org/positive-results
About Us: https://www.bethestaryouare.org/about_us
Programs: https://www.bethestaryouare.org/programs
How to Help: https://www.bethestaryouare.org/how-to-help
Blog: https://www.bethestaryouare.org/blog-1
Events: https://www.bethestaryouare.org/events
Contact us: https://www.bethestaryouare.org/contact
GREAT NON PROFITS REVIEWS: https://greatnonprofits.org/org/be-the-star-you-are-inc
GUIDESTAR: https://www.guidestar.org/profile/94-3333882
  We invite you to volunteer, get involved, or make a donation. Make a DONATION through PAYPAL GIVING FUND and PAYPAL with 100% going to BTSYA with NO FEES:  https://www.paypal.com/fundraiser/charity/1504
____________
Classified Ads: If you’d like to advertise your service or product while supporting Be the Star You Are!®, we are now accepting approved ads that will benefit readers. Contact [email protected] for details.
Enjoy Holy Week, Passover, and Easter in a brand new way. We are still here…apart yet together. Stay healthy and safe. Add sunshine flowers to your life.
Be the Star You Are!® PO Box 376 Moraga, California 94556 [email protected]
https://www.BetheStarYouAre.org
http://www.BTSYA.org
  All donations are 100% Tax Deductible according to law. Thank you! https://www.paypal.com/fundraiser/charity/1504
  Read: http://hosted.verticalresponse.com/672296/318e3a3a8c/288055965/bbd34d3431/
  tags: #Easter,#passover,#coronavirus,#ovid19,#bethestaryouare,#stayhome,#staysafe,#cynthiabrian,#helpforyou,#starstyle,#expressyourself
0 notes
chfaiq5k-blog · 4 years
Text
Tips 2020 Social Marketing New Media : Basic Social Media Plan
Tumblr media
Social internet marketing, Truth and Lies
You order an item online and it takes way more time to arrive than it should. As well as, a few goods are missing inside the package. Discouraged, you choose to use the vendor’s Facebook channel to tone of voice your worries and be prepared to be reimbursed.
And despite repeated prodding, there is finished radio silence at the opposite end.
The experience failed to feel good did it? You think could be this organization doesn’t love you – how you relied on it to provide you with a good encounter and that shattered this kind of trust rather. So you do what any kind of frustrated person would — you claim never to buy anything came from here again and hit the “unlike” press button.
For social media strategists, we have a lesson to be learned below. A social media strategy may eventually fail with a few unlikes and negative comments.
As being a business owner, social networking gives you limited chances to make a good impression. How you take advantage of these probabilities might make your company or break it.
The proof is in these statistics:
• 71% of users who have an optimistic social media experience of a brand are likely to recommend that – Minister
• Corresponding to a study, hardly 20% of social networking posts scarcely generate any kind of emotional effect on social websites – Havas Media
• 42% of Twitter users expect to end up being expect a small business to respond with their inquiries during an hour – Ambassador
Social media seems to be the most recent buzz word for everyone looking to enhance their online occurrence and product sales, but is Social Media Marketing (SMM) all it is actually cracked approximately be?
T. M. M companies are now springing up all over the place these days and they are informing anyone that is going to listen about how incredibly crucial social media like Facebook twits and Vimeo are to your business but , to get the average up-and-coming small to medium sized organization, does promoting to internet sites really live up to all the hype? Is spending a small fortune on hiring a SMM company well worth it? And has anyone seriously done their research about this before that they hired someone to set up generally there Facebook business page?
A lot of SMM businesses are setting up items like Facebook organization pages (which are free) for $600 to $1, 000 or maybe more and sharing with their clients that they may need a internet site because Facebook or myspace is the biggest social network on the globe and most people have a Facebook or myspace account.
Now while it could possibly be true that Facebook is a largest social media in the world and yes, Facebook’s members happen to be potential consumers, the real issue is could they be actually choosing? Social media marketing businesses are all too thrilled to point out the positives of social media just like how many people make use of Facebook or how various tweets were sent out not too long ago and how various people watch YouTube video tutorials etc . but are you finding the full photo?
Social Marketing Guide
I once sat following to a SMM “expert” for a business workshop who was spruiking to anyone that came inside earshot regarding the amazing important things about setting up a Facebook business site for small business (with him of course) and selling on Facebook. So , curious by the aforementioned “experts” tips I searched him on Facebook learn he had just 11 Facebook or myspace friends (ofcourse not a good start). So being the research nut that I are, I decided to adopt a good check into SMM in regard to selling to see if it basically worked, whom did it work for and if that did why did Social media work for all of them?
And should business rely therefore heavily about social networks for sales?
Being a web programmer I was constantly (and now increasingly) confronted with several online community challenges when potential clients might say that using a website noises good but they had a Fb business web page and had recently been told by simply various options (the ever before present however anonymous “they”) that internet sites were the thing to do, although after discussing their needs it probably is quite clear those potential clients decided not to actually find out why that they needed web sites or SMM to generate internet sales.
They just wanted this. For small to medium sized business I usually recommended creating a quality webpage over almost any social network, so why? Well it’s simple really because social websites is Social Media, and internet sites are Social support systems they are not really business media and business networks (that would be more like LinkedIn).
Facebook Strategy Plan
I do know that sounds simple nevertheless it’s accurate and the information back it up. The reality is that social media marketing fails to tell you that Facebook . com is a online social networking not a search engine and regardless of the number of Facebook users and Google users being surrounding the same, persons don’t use Facebook . com in the same way that they can use a search engine like Google (which features around smaller portion the search engine market), Yahoo and Bing to find business or perhaps products. They use it to hold in touch with relatives and buddies or pertaining to news and entertainment.
Within a recent research done by the IBM Start for Business Worth around 55% of all social media users stated that they tend not to engage with brands over social websites at all and only around 23% actually purposefully use social media to connect to brands. Right now out of all the folks that do use social networking and whom do interact with brands if purposefully or perhaps not, many (66%) state they need to come to feel a company can be communicating truthfully before they are going to interact.
What exactly is use social media marketing? And is it even worthy of doing?
Social Media Marketing Mix Example
Very well first of all We would say that developing a well enhanced website continues to be going to offer you with far more organization that social websites in most cases especially if you are a up-and-coming small to medium sized regional business since far more people are going to type “hairdresser Slot Macquarie” to a search engine just like Google, Bing and Google than they ever is going to on any kind of Social Media Site and if you don’t need a website you aren’t missing out on all of that potential organization. However despite all the (ofcourse not so good) statistics .
I actually still believe that it is still a great idea for business to use social media simply not in the same way that many of SMM specialists are today, So why? Because is actually clearly no longer working in the way they will claim it does. Basically SMM Companies and Business in general looked at web sites like Facebook or myspace as a fresh new market ripe for the picking and once Facebook started getting users measured by millions PayPal co-founder Chris Thiel used US$500, 000 for 7% of the company (in August 2004) as them one or two venture capital businesses have made purchases into Fb and in August 2007.
Ms announced that it had purchased the 1. 6% show of Facebook . com for $240 million. On the other hand since Facebook’s humble starts up until now (2012) both SMM Companies and Business include failed to truly capitalise on the huge number of Facebook . com users on the web. The truth is figures does not equal buyers. Can it be in a Social media company’s best interest to talk internet sites up?
Social Media Strategy
Definitely. Is it within a Social Network just like Facebook’s best interests for people to believe that businesses can sell en masse by marketing and advertising with them? Of course it is. In early 2012, Facebook disclosed that their profits acquired jumped 65% to $1 billion in the previous 12 months as its income which is generally from marketing had hopped almost 90% to $3. 71 billion dollars so obviously the concept of SMM is exercising for them but it really is perfect? Well… statistically no, but that does not indicate that it by no means will.
In my opinion the major big difference between social support systems and search engines is motive. People who work with Google are deliberately trying to find something therefore if they certainly a search pertaining to hairdressers which what they are looking for at that particular time. With something like Facebook the primary intent is usually to meet up with friends and family. In October 2008, Mark Zuckerberg himself said “I don’t believe social networks could be monetized in the same way that search (Search Engines) did…
In three years by now we have figure out what the ideal model is certainly. But which is not our main focus today”. One of the biggest concerns business deal with with internet sites and SMM is notion. According to the APPLE Institute for people who do buiness .
Value analysis there were “significant gaps among what businesses think customers care about and what consumers say they need from their social media interactions with companies. ” For example in today’s society people are not just going to hand you over at this time there recommendations, Online social networks likes, remarks or specifics without getting something back for doing it, so the old adage “what’s in this for me? inches comes into play.
Marketing On Social Media
Hence the primary reason most people give for interacting with brands or business about social media is usually to receive discounts, yet the makes and organization themselves think the main reason persons interact with all of them on social media is to learn about new products. To get brands and business receiving discounts simply ranks twelfth on their list of reasons why people interact with these people. Most businesses believe social networking will increase advocation, but simply 38 % of consumers consent.
Companies need to find more innovative methods to connect with social websites if they want to see some type of result from it. There was some good pursuits shown in the IBM study of companies that had gotten some sort of the handle in order to use social websites to their advantages, keeping in mind that whenever asked them when they connect to businesses or perhaps brands via social media, customers list “getting discounts or coupons” and “purchasing companies services” as the top two activities, correspondingly a U. S goodies company called Cold Stone Creamery provided discounts on the products on their Facebook web page. Alternatively we have a great software launched by simply Best
Social Media In A Business
Purchase in the Circumstance. S referred to as Twelpforce where employees can respond to consumer’s questions via Twitter. With Cold Rock Creamery and Twelpforce comfort is obviously in the favor of the potential customer & the great trick to social media marketing is always to sell not having trying to sell (or looking like the selling) sad to say most social media marketing is focused the wrong way.
Building a real buyer to consumer relationship via social networking is not easy and probably the most benefit to business’ using social websites to boost the websites Google rankings. Nevertheless business’ ought to understand that weight loss just create a Fb business page and optimism the best. SMM requires efforts and potential customers need to find value in what you have to present via the social media attempts give them anything worth their social conversation and as well as then you may progress results.
Nowadays just as a footnote Facebook . com shares own dropped to under $20 per show, that’s 50 % their primary price… plus the lawsuits will be flying
This content was originally published here.
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hub-pub-bub · 5 years
Link
Journalism of high value is discriminated against by a system that favors massive and commercial social media platforms functions, e.g. its fast and easy sharing function.
Over the past years, the news publishing industry has experienced three considerable technological changes: the transition from the analog to the digital, social media boost and increase in the usage of mobile devices.
Now, when digital publishing is developing around the world at an extraordinary speed, and readers are increasingly willing to read through mobile apps, two global companies, Facebook and Google, are dominating the advertising and traffic market in digital space, forcing newspapers to change their existing business and distribution models.
Is this a no-win situation?
How about we start with a simple question – who is a publisher? Oh, yes, this is a person or a company who is responsible for creating, preparing and distributing printed or digital publications. Most of us can give a few examples of the world-known publishing houses like HarperCollins, Macmillan, Penguin Random House, or newspapers such as the New York Times or Washington Post.
Let’s move on. What are the biggest social media platforms and technology enterprises? Probably, among the companies you have thought of, were Google or Facebook, am I right? They facilitate the sharing of information on a global scale.
Today, content creators have to be active on different social media channels. They are responsible for writing an article and promoting it. The mutual dependence between the publishing industry and the digital spaces is more complicated than it would seem at first glance. There is no doubt that the publishing process has changed; as a result, we need to redefine the concept of a publisher.
It is time to ask if the difference between the words “publisher” and “platform” is an etymological trifle or the cause of a conflict of interest?
Source of news
The point lies in the way we get and consume news today.
People scroll down Facebook, Twitter or other social sites many times a day, staring for just a few seconds at the titles and headers without going deeper into an article. We got used to having the latest news immediately.
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Facebook Remains a Major Gateway to Online News
No publisher in the history of journalism had such an impact on global news consumption as Facebook.
Therefore, it’s no wonder that publishers use digital solutions and social platforms that help them stay on the competitive market. This is a strategy used by more and more companies – it is about running a business based on digital platforms, using them primarily for promotional activities. All types of publishers has long been active in this way, promoting their content on Facebook or optimizing it for Google. Are the results really worth it?
Monetizing strategy in the digital reality
Google and Facebook have dominated the network traffic and have consumed most of the revenue from digital advertising. It means that these two world companies are collecting revenue equal to what used to be a payment for high-quality journalism.
The social media offer information for free now, meanwhile content creators pay too little for the value they provide to users.
Facebook and Google are the most important sites for news traffic. According to publishing industry monitors Parse.ly, by the end of 2016 Facebook was responsible for 45 percent of referral traffic to publisher sites, and Google 31 percent.
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Newspapers publishers in their business models focused mainly on the sale of advertising space, while Facebook or Google paid equally much attention to effectively reaching a highly profiled user and accounting for the effects of the campaign. Facebook’s advantage over the other media channel also results from the number of users many publishers can only dream about. What is more, Facebook and Google integrate on their platforms content created by both of these groups.
Google built the software that provided all of the services that an advertiser would need to place an ad to a targeted group. This system was:
far more efficient than what publishers had offered – advertisers did not need to negotiate and purchase ads through face to face,
far more targeted – there was no guess-work as to the demographic target that was seeing the ads,
more scalable – the market size was exponentially larger than the one that a publisher could offer.
In addition to the ability to track users more effectively, Facebook’s other advantage in advertising was the amount of data it had, pertaining to their lives and behaviors. Not only data that users shared willingly, but also data collected by observing their behavior on the platform and also across the Internet. With all of this knowledge, ads could be targeted at specific groups and inserted directly into their news feeds.
This digital duet determines how the content can be delivered, which text is a priority, what appears in searches and news channels without the participation of publishers who bear all the costs, while Google and Facebook yield most of the profits. And the most important advantage they gain is capturing the users’ (readers’) data.
It seems that newspapers need digital platforms because of the possibility to reach more readers than before.
But the advantages of each platform are difficult to assess, and the use of them is associated with several problems for publishers:
insufficient return on investment,
loss of branding,
no users’ data,
migration of ad revenue.
In the face of the above mentioned doubts news publishers have to ask themselves what monetizing strategy they want to choose:
continuing the costly business of maintaining their own publishing infrastructure, with smaller audiences but complete control over revenue, brand, and data
or
releasing control over user data and advertising in exchange for the meaningful readership growth offered by technology companies and social media platforms.
Secret weapon
There is something that gives newspapers publishers a huge advantage – the content they create, which their readers want. Of course, only if their articles are relevant and substantial, not full of unreliable information focused only on achieving mass clicks by Internet users.
New division of roles has emerged. The giants can impose their own rules. First of all, they have permission on how information should be displayed. Another objection concerns a very important topic today. According to the publishers, the rules set by Google and Facebook are conducive to generalizations and the creation of fake news.
The truth about fake news
On the one hand, publishers appreciate the efforts of Facebook and Google to display content to users who would probably never reach for them. But on the other hand, the giants are currently dominating the Internet, so it is necessary to play according to their rules.
This results in the division of revenues from the market and also the risk of lowering the quality of journalism, an example of which may be fake news, which often cannot be distinguished from real information.
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Global and rapid spread of false information forced the long-awaited debate on the rights and obligations of technology companies and social media platforms which are responsible for sharing content.
Protecting the independence of good journalism, which becomes a part of social media, is a challenge for publishers and platforms today.
In 2016, battered by the negative publicity around Facebook regarding “fake news”, Mark Zuckerberg retreated from his rigid position that his creation was “just a technology company” to acknowledge that it was a “new kind of platform.”
Who is who?
News publishers are trying to understand and learn how to work with these powerful forces in the industry. The rapid adaptation of smartphones by the new type of readers has changed media consumption, transforming technology companies offering mobile apps and operating systems into information media.
Sir Martin Sorrell, the founder of the world’s largest advertising agency, WPP, put it like this:
We have always said Google, Facebook and others are media companies and have the same responsibilities as any other media company… They cannot masquerade as technology companies, particularly when they place advertisements.
It would seem that the division that has functioned so far is simple and understandable.
A publisher: a company or a person that prepares and issues books, journals, or music for sale, responsible for the creating and distribution of digital or printed publications.
Social media platforms: technology that enables communication and distribution of information which is used by publishers/companies to promote their content digitally.
Facebook as a company has to make an important decision. Do they want to function as a platform (technology company)? Should their service change its status to the publisher, and content to publications and, as a result, become the world’s largest publishing company?
As of the third quarter of 2018, Facebook had 2.27 billion monthly active users. This “platform” reaches more people than any media organization in history.
No-win situation?
Over the years, news publishers have drowned in their customers’ data, but they have no ability or motivation to imagine what they can do with it. The data analysis has become an integral part of successful publishing, and along with giving data to dominating platforms, publishers realized that they lost something more valuable than money.
Platforms that are based on the use of data to build, run, improve and earn, thanks to their design will always have a huge advantage simply because they operate on a large scale. Publishers began to understand that technology companies know more about their readers than they do.
Now, in the face of Google and Facebook domination, publishers have to look for new sources of traffic and revenue:
having their own development and acquiring readers strategy
trying different ways to monetize content
moving the promoting activity to smaller platforms like Flipboard or Pinterest
The newspaper business model was traditionally based on ad revenues — it was about 80% advertising, 20% circulation. A shift happened in 2014, primarily due to the fall in print advertising (and print publishing altogether) but also the increase in digital subscriptions.
The disappointment in digital ad revenue is pushing publishers to rethink monetizing strategies like paid subscriptions and paywalls, despite the fact that social platforms and Google are to some extent based on free or cheap information flows.
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PressPad News Paywall Model
The readers’ attitude is changing and the acceptance of paying for online news is growing.
What we are really seeing is a sort of back to the past situation — where, before Facebook, publishers had to grow their site and… everyone was focused on the diversification of sources. And then Facebook just became the easiest way to grow traffic.
Let’s play together
According to Tow Center for Digital Journalism at Columbia Journalism School report:
Platforms, particularly Facebook, have dramatically altered their attitude toward news publishing (…). Facebook added a Head of News Partnerships in the shape of former journalist Campbell Brown, hosting a series of workshops and hackathons focused on how to make Facebook better for journalists, and engaging in a vigorous program aimed at raising the issue of media literacy in the public sphere.
For the publishing industry, it is important to ensure a united front so that they can negotiate more effectively. That is why American industry body called the New Media Alliance (NMA), which represents nearly 2,000 media outlets including some of the world’s most influential publishers in the world, wrote to the US Congress demanding the anti-trust exemption, so they could collectively bargain with Facebook and Google.
New Media Alliance is going one step further, perceiving the platforms’ activity as a threat to the freedom of speech. The complaint, isn’t so much about the fact that newspapers’ primary source of revenue came from classified listings and advertising — it’s about freedom.
The NMA press release states:
Quality journalism is critical to sustaining democracy and is central to civic society. To ensure that such journalism has a future, the news organizations that fund it must be able to collectively negotiate with the digital platforms that effectively control distribution and audience access in the digital age.
One of the solution to avoid further expansion from technological giant is to combine powers. If publishers create the unified front, speak with one voice in negotiations with Facebook and Google (pushing for stronger intellectual property protection, better subscription model support, and fair share of revenue and data), they can build a more sustainable future for the information industry.
Has something changed?
Campbell Brown, Head of News Partnerships at Facebook, said:
We’re committed to helping quality journalism thrive on Facebook. We’re making progress through our work with news publishers and have more work to do.
Whilst Google told “The Los Angeles Times”:
We remain deeply committed to helping publishers with both their challenges, and their opportunities.
The price of independence
The current situation of getting and sharing revenue on the news market forced both sides – publishers and technology companies – to think about the speed of digital changes, thanks to which they realized that their defining, activity and monetizing strategy require changes.
If the news publishers want to keep independence, they have to find financial models which work regardless of the social media situation. This may mean using platforms as a tool to reach and engage audiences, but not relying on them to monetize content. It may also entail a considerable balance of funding for journalism.
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These two technology giants are now managing larger advertising revenues, which have long relied on the information departments, which makes the publishers try to find a solution that will stop the budget losses. The question remains what and when the end of Facebook and Google domination will be, because it surely is only a matter of time before they will be replaced.
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harrisjv · 5 years
Text
ProfitInjector Review Should You Buy It
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How to make money on YouTube: 7 expert-proven ideas for 2018
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First, you need to discover the structures of being a YouTuber well worth complying with. You should constantly post premium content and grow your network. It is only at this point that you will certainly be able to monetize your network. I imply that literally; YouTube doesn't enable developers to activate monetization until they're confirmed their guts.
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Set the phase
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Establish your procedure
I'm going to use that word once more-- consistency. Growing your YouTube network will certainly require a continuous stream of video clip uploads and interaction with your audience. Whether you select to upload videos every day, a number of times a week, or as soon as a fortnight, you ought to be attempting to form a routine that your visitors can rely upon.
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Know your brand name
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Find your niche
If you wish to begin a profitable YouTube network, stay with your interests.
I've seen numerous designers who come to be consumed with the concept of gaining thousands of customers. They intend to go viral, they intend to generate income on YouTube, and at some point, they forget that individual message they wished to show to the world.
YouTube success is most often attained by developers that produce enthusiastic material for a specific niche neighborhood. Identify what your "thing" is-- that special something that is unique to your material. Pour your heart out, be emotionally sharp, and make the video clips you delight in creating. Your authentic excitement will be one of the most significant methods of drawing in and growing a faithful target market.
Inspect your analytics
YouTube supplies some useful analytics in your Network food selection. Right here you can identify your audience's age, sex, geographic place and also watch time. You can see the variety of sights on each video and also your ProfitInjector website traffic source (just how your visitors are finding your video clips). After you've monetized your channel (a lot more on that particular quickly), you will certainly likewise be able to check out approximated earnings as well as advertisement efficiency.
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perfectnewgadgets · 4 years
Text
Let’s talk about money. More specifically, let’s talk about how much things cost. A few years back, the price of flagship smartphones leapt above the $1,000 threshold, owing largely to the cost of screen technology. It’s a tough calculus, but that’s the price of innovation.
The rising cost of smartphones is largely regarded as a major contributing factor to flagging smartphone sales. Phones have gotten better and last longer, and with four-digit prices, users are far less compelled to upgrade every two years or so.
Samsung knows this as well as anyone. Along with its usual array of budget phones, the company’s gone to great lengths to offer “budget flagships,” a relatively new category that aims to find the sweet spot between high-end features and less-impressive components, first through the S10e and now its new lite devices.
The Galaxy S20 Ultra is decidedly not that. It’s a picture of smartphone opulence in an era of declining smartphone sales. It’s yet another new tier in the company’s ballooning flagship smartphone line(s) designed to reestablish Samsung’s place in the bleeding edge of mobile technologies, while appealing to those with a little extra money to spend in order to future-proof their devices.
“A little more” here being defined as starting at $1,399. Or $1,599, if you’re, say, feeling extra flush after your tax returns and looking to upgrade to 512GB from the default 128GB. As for what top of the line means these days, that, too, has changed. Samsung was ahead of the curve by introducing multiple 5G phones last year. At the time, the handsets were, understandably, confined to the top tier, due to both cost of hardware and the general lack of global coverage.
For 2020, it’s 5G across the board, on all S20 models, so the kitchen sink Ultra needs to find ways to further set itself apart from the S20+. There are a few keys areas in which the Ultra sets itself apart. First and most immediate is size. Along with increased prices, the other thing you can count on, like clockwork, is bigger displays. The good news is that Samsung’s hardware advances have kept the footprint roughly the size of the last generation of devices.
Samsung continues to impress on that front, this time sneaking a roomy 6.9-inch display into a 166.9 x 76 x 8.8 mm; compare that to the 162.6 x 77.1 x 7.9 mm on the 6.7-inch S10 5G. The thick profile is almost certainly due to a larger battery. The 4,500 mAh found on last year’s device and this year’s S20+ is upgraded to a beefy 5,000 mAh.
Samsung remains conservative with its own expected battery life, owing to power-hungry features like the big AMOLED with a 120Hz refresh rate and the 5G radio. The company rates the phone as “all-day battery.” It’s a pretty nebulous phrase, all things considered. I suspect there’s still research to be done on the adverse impact of next-gen radios on battery life. With the default settings on (and little to no 5G, owing at least somewhat to some network issues), I found I got about 28 total hours on a charge.
That certainly qualifies for the “all-day” mark, even if it’s a bit disappointing given the massive battery size. But it should definitely get you through a day and then some, with no issues. The other good news on that front is super-fast charging if you use the included wall adapter. I was able to go from zero to fully charged in just under an hour.
The design language is pretty much identical on all three S20s, and honestly, largely unchanged from last year’s model, though Samsung has moved to a hole-punch camera (a generous 40 megapixels for selfies) up front. Flip it around and the biggest difference is immediately apparent. The camera module on the Ultra is, well, ultra. There are four cameras back there, in a lip that occupies about a sixth of the phone’s total surface area.
The S20+’s more than adequate 12MP, 64MP telephoto, 12MP ultra wide and time of flight sensor have been bumped up to a 108MP main, 48MP 10x telephoto, 12MP ultra wide and time of flight. The ToF, mind you, is absent on the plain-old S20, bringing an added sense of depth for bokeh effects and fun tricks like 3D scanning. One also gets the sense that Samsung is very much laying the groundwork for an even stronger play in the AR world, extending beyond the current selection of AR emoji. Though, as with the rest of the industry, mainstream implementation is still slow going.
The biggest thing here — both figuratively and literally — is the telephoto. The camera features a folded telephoto, which is essentially turned on its side to fit the form factor. The camera is capable of a solid 10x hybrid zoom. Using a combination of the hardware and software, the company is able to achieve the 100x “Space Zoom,” versus the other models’ 30x max. It’s impressive all around, but important to note that the claims of “losslessness” only extend to 10x.
Beyond that, things start to degrade. And honestly, by the time you get to 100x, things start looking like a digital Monet painting. You can generally make out the objects, but in most cases, it’s probably not something you’re going to rush out to share on Instagram. For things like nosebleed seats at concerts or sporting events, however, sometimes it’s just enough to remember you’re there.
Honestly, though, I think Samsung is laying the groundwork for future updates, as it is with the ToF sensor. It’s easy to imagine how a 100x zoom coupled with some future imaging AI could lead to some pretty impressive telephoto shots, without the need for an external, optical lens. For now, however, it feels like more of a novelty. Honestly, a number of the upgrades over the S20+ feel a bit like excesses, and none but true devotees need to go all in with the Ultra.
My only momentary hesitation in recommending one of the lower-tier devices over the Ultra are questions of what happens to battery life when you dip below 5,000 mAh. The 120Hz screen is great for things like gaming, but for most users, I’d recommended keeping it off most of the time. That should buy you an extra couple of hours of life, switching to 120Hz when needed and back to 60 the rest of the time.
Ditto for the 108-megapixel camera. For most photos it makes sense to utilize pixel binning, which makes for a small 12-megapixel shot, but allows for a lot more light to be let in on a per pixel basis. Photo are brighter and sharper and the phone does better in low light. Also, the image isn’t gigantic — I forgot to swap the setting for a few photos and didn’t realize how massive they were until I sent them.
The best new photo feature, however, isn’t hardware at all. I’ve long posited that the key to a good imaging feature is simplicity. Cameras keep getting better and offer more features for those who want to shoot more professional photos on their mobile devices. That’s great, and if you’re Google, it means that the legendary Annie Leibovitz will show up to your launch event and sing your device’s praises.
But unless something works out of the box, it’s going to be of little use to a majority of consumers. Single Take is a clever addition to default camera settings that takes a whole bunch of different types of photos at once (provided you can stand still for 10 seconds). You get Live Focus, Timelapse and Ultra-Wide all at once. The camera saves everything to the roll, where you can choose the best image. It’s a larger file, but not huge in the grand scheme of things. For those who don’t want to be a digital hoarder, you can always just go in and manually delete them.
The biggest updates to the S20 line feel like future-proofing. Elements like like 5G, 100x zoom and 8K video record don’t always make a ton of sense as of this writing, but much of Samsung’s biggest plays have been centered around getting out in front of the curve. With 5G, for example, there are still coverage barriers, but with users holding onto their handsets for longer, it’s almost certain that the next-gen wireless technology will be ubiquitous before the time comes for many users to upgrade.
In its current state, however, charging $1,399 and up for the Ultra is a pretty hard ask. Thankfully, however, Samsung has more than enough options for users looking for something a little cheaper. It’s a list that now includes the S10 Lite line and newly discounted standard S10 devices. Features like 100x, on the other hand, are novel, but it’s hard to justify the premium.
First published on Source
Samsung’s Galaxy S20 Ultra is a lot of phone for a lot of money – TechCrunch Let’s talk about money. More specifically, let’s talk about how much things cost. A few years back, the price of flagship smartphones leapt above the $1,000 threshold, owing largely to the cost of screen technology.
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ajayuikey · 4 years
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Let’s talk about money. More specifically, let’s talk about how much things cost. A few years back, the price of flagship smartphones leapt above the $1,000 threshold, owing largely to the cost of screen technology. It’s a tough calculus, but that’s the price of innovation.
The rising cost of smartphones is largely regarded as a major contributing factor to flagging smartphone sales. Phones have gotten better and last longer, and with four-digit prices, users are far less compelled to upgrade every two years or so.
Samsung knows this as well as anyone. Along with its usual array of budget phones, the company’s gone to great lengths to offer “budget flagships,” a relatively new category that aims to find the sweet spot between high-end features and less-impressive components, first through the S10e and now its new lite devices.
The Galaxy S20 Ultra is decidedly not that. It’s a picture of smartphone opulence in an era of declining smartphone sales. It’s yet another new tier in the company’s ballooning flagship smartphone line(s) designed to reestablish Samsung’s place in the bleeding edge of mobile technologies, while appealing to those with a little extra money to spend in order to future-proof their devices.
“A little more” here being defined as starting at $1,399. Or $1,599, if you’re, say, feeling extra flush after your tax returns and looking to upgrade to 512GB from the default 128GB. As for what top of the line means these days, that, too, has changed. Samsung was ahead of the curve by introducing multiple 5G phones last year. At the time, the handsets were, understandably, confined to the top tier, due to both cost of hardware and the general lack of global coverage.
For 2020, it’s 5G across the board, on all S20 models, so the kitchen sink Ultra needs to find ways to further set itself apart from the S20+. There are a few keys areas in which the Ultra sets itself apart. First and most immediate is size. Along with increased prices, the other thing you can count on, like clockwork, is bigger displays. The good news is that Samsung’s hardware advances have kept the footprint roughly the size of the last generation of devices.
Samsung continues to impress on that front, this time sneaking a roomy 6.9-inch display into a 166.9 x 76 x 8.8 mm; compare that to the 162.6 x 77.1 x 7.9 mm on the 6.7-inch S10 5G. The thick profile is almost certainly due to a larger battery. The 4,500 mAh found on last year’s device and this year’s S20+ is upgraded to a beefy 5,000 mAh.
Samsung remains conservative with its own expected battery life, owing to power-hungry features like the big AMOLED with a 120Hz refresh rate and the 5G radio. The company rates the phone as “all-day battery.” It’s a pretty nebulous phrase, all things considered. I suspect there’s still research to be done on the adverse impact of next-gen radios on battery life. With the default settings on (and little to no 5G, owing at least somewhat to some network issues), I found I got about 28 total hours on a charge.
That certainly qualifies for the “all-day” mark, even if it’s a bit disappointing given the massive battery size. But it should definitely get you through a day and then some, with no issues. The other good news on that front is super-fast charging if you use the included wall adapter. I was able to go from zero to fully charged in just under an hour.
The design language is pretty much identical on all three S20s, and honestly, largely unchanged from last year’s model, though Samsung has moved to a hole-punch camera (a generous 40 megapixels for selfies) up front. Flip it around and the biggest difference is immediately apparent. The camera module on the Ultra is, well, ultra. There are four cameras back there, in a lip that occupies about a sixth of the phone’s total surface area.
The S20+’s more than adequate 12MP, 64MP telephoto, 12MP ultra wide and time of flight sensor have been bumped up to a 108MP main, 48MP 10x telephoto, 12MP ultra wide and time of flight. The ToF, mind you, is absent on the plain-old S20, bringing an added sense of depth for bokeh effects and fun tricks like 3D scanning. One also gets the sense that Samsung is very much laying the groundwork for an even stronger play in the AR world, extending beyond the current selection of AR emoji. Though, as with the rest of the industry, mainstream implementation is still slow going.
The biggest thing here — both figuratively and literally — is the telephoto. The camera features a folded telephoto, which is essentially turned on its side to fit the form factor. The camera is capable of a solid 10x hybrid zoom. Using a combination of the hardware and software, the company is able to achieve the 100x “Space Zoom,” versus the other models’ 30x max. It’s impressive all around, but important to note that the claims of “losslessness” only extend to 10x.
Beyond that, things start to degrade. And honestly, by the time you get to 100x, things start looking like a digital Monet painting. You can generally make out the objects, but in most cases, it’s probably not something you’re going to rush out to share on Instagram. For things like nosebleed seats at concerts or sporting events, however, sometimes it’s just enough to remember you’re there.
Honestly, though, I think Samsung is laying the groundwork for future updates, as it is with the ToF sensor. It’s easy to imagine how a 100x zoom coupled with some future imaging AI could lead to some pretty impressive telephoto shots, without the need for an external, optical lens. For now, however, it feels like more of a novelty. Honestly, a number of the upgrades over the S20+ feel a bit like excesses, and none but true devotees need to go all in with the Ultra.
My only momentary hesitation in recommending one of the lower-tier devices over the Ultra are questions of what happens to battery life when you dip below 5,000 mAh. The 120Hz screen is great for things like gaming, but for most users, I’d recommended keeping it off most of the time. That should buy you an extra couple of hours of life, switching to 120Hz when needed and back to 60 the rest of the time.
Ditto for the 108-megapixel camera. For most photos it makes sense to utilize pixel binning, which makes for a small 12-megapixel shot, but allows for a lot more light to be let in on a per pixel basis. Photo are brighter and sharper and the phone does better in low light. Also, the image isn’t gigantic — I forgot to swap the setting for a few photos and didn’t realize how massive they were until I sent them.
The best new photo feature, however, isn’t hardware at all. I’ve long posited that the key to a good imaging feature is simplicity. Cameras keep getting better and offer more features for those who want to shoot more professional photos on their mobile devices. That’s great, and if you’re Google, it means that the legendary Annie Leibovitz will show up to your launch event and sing your device’s praises.
But unless something works out of the box, it’s going to be of little use to a majority of consumers. Single Take is a clever addition to default camera settings that takes a whole bunch of different types of photos at once (provided you can stand still for 10 seconds). You get Live Focus, Timelapse and Ultra-Wide all at once. The camera saves everything to the roll, where you can choose the best image. It’s a larger file, but not huge in the grand scheme of things. For those who don’t want to be a digital hoarder, you can always just go in and manually delete them.
The biggest updates to the S20 line feel like future-proofing. Elements like like 5G, 100x zoom and 8K video record don’t always make a ton of sense as of this writing, but much of Samsung’s biggest plays have been centered around getting out in front of the curve. With 5G, for example, there are still coverage barriers, but with users holding onto their handsets for longer, it’s almost certain that the next-gen wireless technology will be ubiquitous before the time comes for many users to upgrade.
In its current state, however, charging $1,399 and up for the Ultra is a pretty hard ask. Thankfully, however, Samsung has more than enough options for users looking for something a little cheaper. It’s a list that now includes the S10 Lite line and newly discounted standard S10 devices. Features like 100x, on the other hand, are novel, but it’s hard to justify the premium.
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Samsung’s Galaxy S20 Ultra is a lot of phone for a lot of money – TechCrunch Let’s talk about money. More specifically, let’s talk about how much things cost. A few years back, the price of flagship smartphones leapt above the $1,000 threshold, owing largely to the cost of screen technology.
0 notes