#but I really can't overstate how important tumblr has been to me over the years

[5ummit]

I feel sick. Tumblr has basically been my whole world for the last 14 or so years, more than a third of my life. It feels like a beloved friend has just been diagnosed with a terminal illness. I don't know how long they have left but I now have to live with the knowledge that the end is near. That some day, possibly soon, I will have to live in a world without them. That I will probably have to watch them slowly wither away until they're a husk of their former self (which has already been happening though I've tried to turn a blind eye) and I'm not sure if that's better or worse than pulling the plug because at least I'll have a little more time with them.

I know there have been "tumblr is dead" scares in the past but this one is not like those. This one is not a joke. It's real (unless a miracle occurs and we suddenly gets a massive amount of funding from some generous benefactor). Tumblr has been rearranging deck chairs on the Titanic for years now but we've finally hit the iceberg.

My only hope is, now that we know the end is no longer theoretical, the tumblr community will rally around and put real funding into an alternative like pillowfort or cohost. Now more than ever we need to create a true crowdsourced archive of our own for fandom so that this can't keep happening.

I'll make backup accounts on other sites, but in case you were wondering, I'm not planning on going anywhere just yet. I'm going down with this ship. It's been an honor and a privilege. 🫡

#I'm still reeling from the news #I haven't been able to focus on anything this morning #I just needed to post something to hopefully help get some of the grief I'm feeling out of my system #am I being too melodramatic? #probably #but I really can't overstate how important tumblr has been to me over the years #both for my mental health and growth as a person #tumblr #my words #reblog locking this now because I don't want to spread any panic

[bybdolan]

i can't find your ramblings on swifties, but I'd love to read it if you want to elaborate here, or screen shot it? i feel like it's been building since the yntcd mv to miss americana doc period of time. the disappointment of her aligning herself as lgbt in the mv, the song comparing her haters to suffering homophobia, the lack of blm effort after her apparent political awakening... that development was when i started to notice it on tumblr, at least

The word "ramble" was maybe a bit overstated, given that it was more or less just me pointing out that it's a thing that happens, but I am very glad you are asking me this because I have a lot of thoughts! If nobody else will write an essay on this, it might as well be me.

I think the groundwork for the fandom crumbling was already laid in rep era – not because of anything Taylor did, but because of the fandom: Every small criticism of Taylor was called "hate" and I think the idea of "good" vs "bad" fan really developed during that time. And the protectiveness makes sense after everything that happened during 2016 and it only increased after Taylor went more in-depth on her mental health struggles during Lover promo, but it also created a big divide in the fandom and made it a fairly hostile place.

Speaking of Lover: I agree with you that that was the era where a lot of people fell out of love with her a bit. From the lead single to whatever YNTCD was, to her "political awakening" shtick: There were a lot of things going on in that era that people found questionable, and this lack of general hype for the album led to even more fandom fights (I will keep bringing up the fandom because I think it's an extension of the artist and very connected to how we view them). I think what you said about the political aspects of that era is 100% accurate – it's ironic that fans critizised her more for little political action after Miss Americana than most of them did when she wasn't political at all, but it also makes sense: if you make being politically outspoken a huge part of your marketing and therefore profit off of it and then don't do much in that regard, people are going to call bullshit. To be fair to her: She didn't do nothing and a celebrity of her caliber has to rethink every move in that regard, but I think the frustration is justified, ESPECIALLY when Taylor is quick to tweet about problems concerning herself (see: that Ginny and Georgia tweet, which I don't want to talk about much because it makes me sigh – but as a side note: The fandom can be vicious and racist and homophobic and I think Taylor not commenting on that has upset people). And what I said about celebrities rethinking every move gets a bit sour to me when remembering that she is in a movie with that O'Russell guy. Very defensive fans have a point when they say that people expect a lot from Taylor, and obviously she can't be perfect, but Taylor did feed into those expectations when making a documentary about not feeling muzzled anymore etc. (There goes the loudest woman this town has ever seen.) A rich white lady shouldn't necessarily be looked at for political guidance, however, she has power and her using her voice has proven to be very effective, and I think fans are disappointed she doesn't use it more often (+ for causes not benefiting herself).

Which brings us to her "capitalist girlboss agenda" that some people take issue with and that I already touched on: Taylor is very proud of her marketing strategies and knowing how to make money. She loves being a businesswoman, and it is admirable that she has been so active in her own management since she was very young, but it's something that clashes with her authenticity and accessibility a lot of fans cherish. I think we all know why she cut out her fan interactions and I personally think it is for the better, however, the tactics that took the place of those interactions are a bit "uuuh" to many. I think this is also where the generation gap of the fandom comes in: Taylor has fans her age that grew up with her, but she also has very young fans and the marketing strategies aimed at the latter don't necessarily go over well with the former. But this just as a side note. I think the introduction of Easter Eggs is a noteworthy moment in fandom history given how big of a part they now play in interacting with Taylor. And it's a fun idea, but there is the issue of the fandom taking it very far and Easter Eggs not leading to anything (1989 TV says hi). It's frustrating to many to not know when a single or an album will be released, and it is tiring to not be able to view anything she posts normally because most likely, it's a hint to something, or at least fans will act like it is. Fans are always used to drive up sales and engagement, as are personal instagram posts, but it is jarring to see it become so overt. I do genuinely believe the Easter Eggs were supposed to be fun for the fans at first, as are the vault thingies, but with the level of marketing and self-mythologization attached to it, it feels cold and sterile. Add that to the insanely high prices for boring merch and debacles like the "digitally signed" CD and you have yourself a recipe for fan disappointment. Taylor has branded herself as her fans' best friend for long, and because she is quirky and weird and often not too polished it worked – but it's not what she wants anymore, and she deserves nothing more than her privacy, but a fan used to genuine engagement with her is going to be taken aback by the new marketing strategies. There ARE ways to be private while still feeling personal in your branding (see Lorde's emails) but Taylor's team didn't want to go down that route apparently.

With all that being said: Taylor's happiness and her being content with her life is more important than whatever I get out of her and her music, and she remains one of the greatest songwriters of our generation – nobody can take that away. And I am sure that many fans will roll their eyes at this post because they still love her like they did when they first discovered her, and I am very happy for them and happy that Taylor has fans that loyal, but this post serves as an attempt to analyse shifts in the fandom that I have noticed over the past few years. I also think it's worth noting that once you start focusing on the negative aspects of something those negative things start jumping out to you, and it's important to maybe step back and focus on the good aspects once in a while – a lot of which I didn't mention because this is not what this post is about. But they are there, and I think the love for Taylor's music can easily sustain even when interest in her as a person fades.

#sorry this got. long. #I do not agree with everything here but it's what i have seen #anyway. stream folklore #ask #anonymous