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anna2020s · 3 years

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What Is Meant By Keyword Research In Digital Marketing?

The process of researching and analyzing popular search terms, words, and phrases that people type into search engines like Google, and strategically including them in your content with the goal of making that piece of content appear higher on the search engine results pages, is known as keyword research (SERP). When it comes to keyword research, it's critical to find phrases that have enough search traffic, are relevant to your content, and aren't overly competitive. Seeking professional advice from the best SEO company in Clayton Melbourne will help you design an effective digital marketing strategy.

The first step is to choose the best collection of keywords to concentrate on, also known as target keywords, for your specific marketing campaign or piece of content. One of the most significant components of a Search Engine Optimization campaign is keyword research, which is a critical step that business owners who want to succeed in the online market should never overlook. We'll explain why in this blog post.

You won't be able to optimize pages, pictures, or tactics to generate more visitors to your site if you don't know which "word" or "search phrase" you want your specific pages to rank for.

If you use keywords that aren't connected or relevant to your website and include them in your blog post, your page will have a lower chance of ranking higher in search results pages that are connected to the content on your page. You may reach out to our specialists such as the recognized SEO services in Clayton Melbourne for assistance in selecting the best keywords for your website.

Short-tail keywords, often known as "head terms," are search phrases with only one word in them. Because the keywords are longer, they are less precise than searches that include numerous words. When people are determining what to do (shopping, swimming) or what to eat, they frequently employ wide keywords to search on Google (Chinese food, pizza).

As an example, a short-tail keyword is "marketing," whereas a long-tail keyword is "digital marketing agency Bangkok," which is four words long.

Short-tail keywords should be used when trying to bring a lot of traffic to your site since they help you reach a larger audience. However, this audience may not be ready to buy or eager to take action on your website.

Long-tail keywords are recommended for driving traffic with greater "intent." Additionally, choosing long-tail keywords rather than short-tail keywords might be beneficial because longer-tail phrases frequently have less competition.

As previously said, there are a few aspects to bear in mind while selecting short tail keywords for which we wish to rank:

When it comes to search volume, the shorter the keyword, the more popular it is. If you can rank for short-tail keywords, you'll get a lot of visitors to your site.

Given the enormous search volume, it's no surprise that everyone is attempting to rank for short-tail keywords. As a result, competition for short-tail keywords is fierce.

Long-tail keywords, on the other hand, are phrases that have more than three words in them. They're clearly more focused than a short-tail term, and they're not as wide. You won't be able to get as much search traffic with this form of phrase, but the traffic you do get will be more relevant and the sort of traffic you want.

When it comes to search volume, we'll notice that long-tail keywords have considerably less traffic than short-tail terms. This long-tail term, on the other hand, can assist you in driving more relevant, "ready-to-take-action" visitors to your site.

When someone is seeking for something unique to his or her needs, the search phrase tends to be more particular, and as the searches become more particular, the competition intensity decreases.

While attracting a lot of traffic to your site using short-tail keywords may sound appealing, if the traffic isn't the appropriate kind, it may not be of any use to you. It's preferable to rank high for long-tail keywords that bring in website visitors who are actively trying to take action and add value to your company's bottom line.

It is, without a doubt. Your keyword research is crucial to your business, and you must conduct it correctly in order to achieve the results you need.

You should be able to begin working on keyword research for your business using the advice and ideas from this article. Please contact us if you have any queries concerning keyword research or digital marketing in general.

#SEO company in Clayton Melbourne #SEO services in Clayton Melbourne

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baxtonme · 3 years

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Melbourne Tour Operator Cultural Shopping Sports History Tours for Small Groups

Show Me Melbourne: A New Partner to Expand the Travel Bucket List

Take a walk on the wonderful side in the world’s most livable city with Show Me Melbourne – a dynamic day tour company serving realness and rarities.

The city of Melbourne is a hip, bustling metropolis filled with unique character and cultural diversity. Think lush green parks within the city centre and glorious mountain ranges nestling the outer-city neighbourhoods that are waiting to be explored.

Melbourne is also known for excellent dining options on all types of budgets, a thriving arts community and a pulsating nightlife filled with quaint wine bars, live music venues and traditional pubs catering to those who favour post-dinner drinks and entertainment.

“People living in Melbourne enjoy a safe city, affordable healthcare, world-class education, reliable infrastructure and a healthy environment. But we also have so much of our culture to share in terms of sports, history, arts and cuisine. My team and I constructed our small group tours to accommodate these niches and to show off our spectacular city,” says Show Me Melbourne owner, Jess Lothian.

The tour company takes their guests around the city, offering a rare glimpse of what Victoria’s capital has to offer “and we tend to take a walk off the beaten path because we want to deliver a localised approach as opposed to a been-there-done-that tourist situation,” Lothian said.

Read: Tour Operators Melbourne Sports History Cultural Shopping Walking and Bus Tours

Beyond the Curtain Call

Lothian and her team always ensure that guests get the most out of their stay in Melbourne and enjoy sharing tips on where to dine, what to see on a budget and where to go once their tours have come to an end.

“There is much to be done in and around the city that actually doesn’t cost much or anything at all. Many times this may be perceived as boring, but our city has so much to offer beyond the tours we have produced and it’s our pleasure to share tips from a local resident’s perspective,” muses Lothian.

Read: Expert Tour Operators in Melbourne History Shopping Sports Culture Private Tours

5 Places to Visit on Show Me Melbourne’s Radar

Melbourne doesn’t necessarily have to bend the budget. This city has a plethora of activities and attractions to keep visitors busy well after the sun has set.

Here are some of Shoe Me Melbourne’s top picks to expand experiences in the city known as Conde Nast Traveler magazine’s Friendliest City of 2014.

Put a Festive Foot Forward

“There is always a reason to celebrate in this city,” adds Lothian who also notes that the Chinese New Year celebrations in Melbourne are not to be missed. Take part in the exciting festivities from Box Hill to Chinatown and stop by the Bubble Tea Festival in Central Melbourne and savour some Dim Sum at Preston Market before heading to the Victoria Market for live performances.

Mosey Through the Queen Victoria Market

“Even if one ends up buying nothing, there is plenty of things to see here, but it’s a great place to pick up fresh produce, hot doughnuts and souvenirs,” Lothian says.

Stick around for the Night Market on Wednesday nights between November and April for hundreds of food stalls and of course, true to Melbourne, live music.

Stroll Down the Southbank

Lothian also recommends a walk along the iconic Southbank that offers the best Instagram photo-ops of the city’s skyline.

“I love meandering down the promenade where the buskers are at. Usually, I’ll sit down and wait until the Crown Casino’s Gas Brigades send fireballs up into the sky every hour,” says Lothian.

Explore Melbourne On the City Circle Tram

“It gets quite hot in summer and to walk around the city by foot can be a bit of a challenge,” laughs Lothian. “That’s why I always recommend the Circle Tram for spectacular sights along all of La Trobe Street, Harbour Esplanade and Flinders Street. It also follows Spring Street between Flinders and Bourke Streets but travels along Nicholson Street and Victoria Street before turning into La Trobe Street.

Hop on the free tram to see the Melbourne central business district with on-board audio commentary that reveals the attractions at each stop and interesting facts along the way.

National Gallery of Victoria

Right up St Kilda Road, a monumental bluestone building stands in plain sight and serves as the home for more than 73,000 pieces of art under the world’s largest stained-glass ceiling.

“For those who appreciate art, this is the place to visit. There is a permanent collection, but often the National Gallery of Victoria hosts exhibitions and cultural events such as the Melbourne Winter Masterpieces which is a sight to behold,” Lothian concludes.

Naturally, there is far more to explore and experience, but the best way to do so is with the guidance from the people who circle the city on a daily basis in an effort to share the multitude of joys that Melbourne has to offer.

For more information visit the Show Me Melbourne website or call their team of experts on +61 3 8822 4568.

Syndicated by Baxton Media, The Market Influencers, Your Digital Marketing Agency.

Melbourne Tour Operator Cultural Shopping Sports History Tours for Small Groups was originally published on Baxton

#Melbourne History Tours #Melbourne Shopping Tours #Melbourne Small Group Tours #Melbourne Sports Tours #Melbourne Tour Operator

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armeniaitn · 4 years

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The Latest: Sweden's expert criticizes inclusion on WHO list

New Post has been published on https://armenia.in-the.news/politics/the-latest-swedens-expert-criticizes-inclusion-on-who-list-25085-26-06-2020/

The Latest: Sweden's expert criticizes inclusion on WHO list

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A member of the Bundeswehr takes a coronavirus test on a woman from Warendorf at a corona smear site in Oelde, Germany, Thursday, June 25, 2020 Because of the corona outbreak at the meat producer T’nnies in Rheda-Wiedenbr’ck, many people from the area cannot easily escape on holiday: In several popular regions at home and abroad, negative tests are demanded of them.

File—File picture taken June 23, 2020 shows medical staff taking COVID-19 tests of Toennies employees and their families who are quarantined behind fences in Verl, Germany, Tuesday, June 23, 2020. Following the corona outbreak at meat processor Toennies in Rheda-Wiedenbrueck, the federal state authorities are massively restricting public life in the Guetersloh district with a lockdown.

People wearing protective masks to help curb the spread of the new coronavirus are reflected on a mirror at a shopping street in Tokyo Friday, June 26, 2020. Japan lifted a seven-week pandemic state emergency in late May, and social and business activity have since largely resumed.

Men wearing protective masks to help curb the spread of the new coronavirus stand at a back ally bar street in Tokyo Friday, June 26, 2020. Japan lifted a seven-week pandemic state emergency in late May, and social and business activity have since largely resumed.

Civil protection and army officers stand at a road block in front of an apartment complex where dozens of COVID-19 cases have been registered among a community of Bulgarian farm workers, in Mondragone, in the southern Italian region of Campania, Friday, June 26, 2020. The governor of the region is insisting that the farm workers should stay inside for 15 days, not even emerging for food, and that the national civil protection agency should deliver them groceries.

File—File picture taken June 23, 2020 shows Toennies employees and their families being quarantined in their apartments behind fences in Verl, Germany, Following the corona outbreak at meat processor Toennies in Rheda-Wiedenbrueck, the federal state authorities are massively restricting public life in the Guetersloh district with a lockdown.

A vendor pushes an improvised cart with a woman and merchandise along a rarely used rail track in Bangkok, Thailand, Thursday, June 25, 2020. Daily life in the capital slowly returns to normal as the Thai government eases many restrictions imposed weeks ago to combat the spread of COVID-19. Though emergency regulations require the use of face masks in public, some residents have become apathetic as Thailand has record zero local transmission for over three weeks.

Shiraz Merchant wears a mask as he walks in a park Friday, June 26, 2020, in Houston. The number of COVID-19 cases continues to rise across the state. Texas Gov. Greg Abbott has said that the state is facing a “massive outbreak” in the coronavirus pandemic and that some new local restrictions may be needed to protect hospital space for new patients.

Arizona Republican Gov. Doug Ducey pauses as he speaks about the latest coronavirus data at a news conference Thursday, June 25, 2020, in Phoenix.

A health worker takes a swab test of a woman during a free medical checkup in Dharavi, one of Asia’s biggest slums, in Mumbai, India, Friday, June 26, 2020. India is the fourth hardest-hit country by the pandemic in the world after the U.S., Russia and Brazil.

People wearing face masks to protect against the new coronavirus take photos near billboards honoring medical workers who responded to the coronavirus outbreak in Wuhan at a public park in Beijing, Friday, June 26, 2020. China reported a further decline in new cases Friday with about a dozen mostly in Beijing, where mass testing has been done following an outbreak that appears to have been largely brought under control.

A worker wearing a face mask to help protect against the spread of the new coronavirus cleans near a bank’s currency advertisement board in Seoul, South Korea, Friday, June 26, 2020.

SEOUL, South Korea — South Korea has reported 51 more confirmed coronavirus cases as new clusters emerge in the densely populated Seoul area where people have been increasingly venturing out despite government warnings against complacency.

Thirty-five of the new cases are in the capital region, which is at the center of a COVID-19 resurgence threatening to erase earlier gains against the virus.

Authorities are struggling to trace contacts and predict infection routes as new clusters pop up. Hundreds of infections have been linked to nightspots, church gatherings, restaurants and low-income workers who couldn’t afford to stay home.

Officials are resisting calls to reimpose stronger social distancing guidelines, concerned about hurting the economy.

HERE’S WHAT YOU NEED TO KNOW ABOUT THE VIRUS OUTBREAK:

— Virus taking stronger hold in US, other populated countries

— Governors who quickly reopened backpedal as virus surges

— After waves of COVID deaths, care homes face legal reckoning

— Hospitals in the capital of Venezuela’s main oil-producing state are filled with coronavirus patients and dozens of health workers have been infected, witnesses said this week in the first reports of the pandemic overwhelming the country’s debilitated health care system.

— While India’s leaders have promised coronavirus testing and care for all who need it, regardless of income, treatment options are as stratified and unequal as the country itself.

— U.S. officials estimate that 20 million Americans have been infected with the coronavirus since it first arrived in the United States, with millions never knowing they had it. Thursday’s estimate is roughly 10 times the 2.3 million cases that have been confirmed in the U.S.

— A government whistleblower ousted from a top scientific job alleges that the Trump administration is intensifying its campaign to punish him for revealing shortcomings in the U.S. coronavirus response.

Follow all of AP’s pandemic coverage at http://apnews.com/VirusOutbreak and https://apnews.com/UnderstandingtheOutbreak

HERE’S WHAT ELSE IS HAPPENING:

BEIJING — China has reported an uptick in new coronavirus cases a day after national health authorities said they expected an outbreak in Beijing to be brought under control soon.

The National Health Commission said Saturday that 21 more cases had been confirmed nationwide in the latest 24-hour period, including 17 in the nation’s capital.

City officials have temporarily shut a huge wholesale food market where the virus spread widely, re-closed schools and locked down some neighborhoods. Anyone leaving Beijing is required to have a negative virus test result within the previous seven days. Many Chinese are traveling during a four-day holiday weekend that ends Sunday.

China has reported 83,483 cases and 4,634 deaths in the pandemic. It does not include in the numbers people who test positive but don’t show symptoms.

CANBERRA, Australia — Australian health officials are expecting more cases of COVID-19 as hundreds of nationals return from overseas to begin mandatory quarantine.

About 300 people are due to arrive in Adelaide this weekend from Mumbai, India, while hundreds are expected to follow from South America and Indonesia.

People in hotel quarantine will be tested for the coronavirus at the start and end of their 14-day isolation.

South Australia state Health Minister Stephen Wade says he is preparing for about 5% to 10% of returnees being infected, as was the case when people arrived from Indonesia in other states.

Melbourne reported 30 new cases Friday, continuing a run of double-digit increases that has more than tripled Victoria state’s active cases to 183 in just over a week.

In all, Australia has had 104 COVID-19 deaths and nearly 7,600 confirmed cases.

AUSTIN, Texas — Texas has surpassed 5,000 hospitalized coronavirus patients for the first time as Gov. Greg Abbott continues a dramatic retreat in his aggressive reopening of America’s second-biggest state.

In Houston, county officials Friday elevated a public threat warning system to the highest level. Harris County Judge Lina Hidalgo said “We never brought the curve all the way down. We only flattened it.”

Hospitalizations in Texas, reported by state health officials, have now skyrocketed more than threefold over the past month. New records are set daily, and Abbott has brought back a ban on elective surgeries to free up beds.

His latest orders shuttered bars indefinitely and ordered restaurants dining rooms to scale back on seating customers.

RANCHO CORDOVA, Calif. — Gov. Gavin Newsom said Friday that he wants an agricultural Southern California county to reimpose stay-home orders amid a surge in positive coronavirus tests there and through much of the state.

Imperial County, with a population of 175,000 people on the state’s border with Mexico, has been the slowest in the state to reopen amid continued high positivity rates, which have averaged 23% in the last week, compared with 5.7% statewide.

The Imperial Valley, which provides many of the vegetables in U.S. supermarkets in the winter, lies across the border from Mexicali, a sprawling industrial city of 1 million people that has enormous influence on its economy and culture.

Newsom said San Francisco is also pausing plans to reopen businesses that were expected to open Monday, such as hair salons, museums and outdoor bars.

NEW YORK — A federal judge has blocked New York state from enforcing coronavirus restrictions limiting indoor religious gatherings to 25% capacity when other types of gatherings are limited to 50%.

Judge Gary Sharpe acted Friday to enjoin Gov. Andrew Cuomo, New York City Mayor Bill de Blasio and Attorney General Letitia James from enforcing some of the capacity restrictions put in place by executive order to contain the spread of the virus.

A spokesperson for Cuomo said the governor’s office will review the decision. A spokesperson for the New York City law department said city lawyers would review the ruling as well.

NEW ORLEANS — The number of reported COVID-19 cases in Louisiana took another large one-day jump, increasing Friday by more than 1,300 as the number of people hospitalized with the disease caused by the new coronavirus continued upward.

The state reported a total of 54,769 confirmed cases as of midday. The death toll was 3,077, up by 26 from Thursday.

Some of the growth in known case numbers can be attributed to increased testing. However, the number of people sick enough to be hospitalized — considered a key indicator that the virus is spreading — went up to 700. The figure is down from nearly 2,000 in April but up from a low of 542 on June 13.

The increasing numbers led Gov. John Bel Edwards this week to delay plans to further lift restrictions on public gatherings and some business activity. Edwards has promised stepped up enforcement on businesses that aren’t complying with virus-related restrictions on capacity and requirements that employees dealing with the public wear masks.

Friday marked Louisiana’s second one-day spike of more than 1,300 this week.

FORT LAUDERDALE, Fla. — Florida banned alcohol consumption at its bars after its daily confirmed coronavirus cases neared 9,000, almost double the previous record set just two days ago.

The Florida agency that governs bars announced the ban on Twitter, minutes after the Department of Health reported 8,942 new confirmed cases, topping the previous record of 5,500 set Wednesday.

More than 24,000 cases have been reported since Saturday, more than a fifth of the 111,724 cases confirmed since March 1. The department had not updated its death total, which still stood at 3,327.

The seven-day average for positive tests dropped slightly to 13.4%, down 1 percentage point from Thursday but still triple the rate of 3.8% of June 1. State officials have attributed much of the new outbreak to young adults flocking to bars after they reopened about a month ago.

UNITED NATIONS — The United Nations is marking its 75th anniversary with a scaled-down event because of the COVID-19 pandemic, one of many challenges a deeply divided world must tackle along with poverty, inequality, discrimination and unending wars.

U.N. Secretary-General Antonio Guterres told Friday’s virtual commemoration of the signing of the U.N. Charter that “global pressures are spiraling up” and “today’s realities are as forbidding as ever.”

He said people continue to lose trust in political establishments and has spoken of rising populism threatening multilateralism and denounced xenophobia, racism and intolerance.

“Today’s marches against racism were preceded by widespread protests against inequality, discrimination, corruption and lack of opportunities all over the world – grievances that still need to be addressed, including with a renewed social contract,” he said in a video address.

“Meanwhile,” Guterres said, “other fundamental fragilities have only grown: the climate crisis, environmental degradation, cyberattacks, nuclear proliferation, a push-back on human rights and the risk of another pandemic.”

He stressed the urgent need for global cooperation.

“One virus … has put us on our knees, and we have not been able to fight it effectively,” Guterres told reporters Thursday. “It’s spreading now everywhere. There was no control, no effective coordination among member states. We are divided in fighting COVID‑19.”

ROME — Italy registered 30 more deaths of people with coronavirus infections on Friday, with 16 of them in Lombardy, the northern region that continues to still have by far the highest daily tally of new confirmed cases.

According to Health Ministry data, the nation confirmed 259 new cases since Thursday, raising to 239,961 the number of known coronavirus infections since Italy’s outbreak began in late February.

Deaths now total 34,708. Authorities say the number of overall cases and deaths is certainly higher, since many without serious symptoms didn’t get tested, and many died in nursing homes without being tested.

Meanwhile, Premier Guiseppe Conte said Italy’s classrooms will be receiving students starting on Sept. 14, more than six months after the government’s efforts to contain the spread of COVID-19 shuttered schools, forcing millions of students to have lessons remotely.

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digitalcrewau · 2 months

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#chinese digital agency #chinese digital marketing agency melbourne #china marketing company #chinese digital marketing agency australia #baidu seo agency in sydney #baidu agency #baidu seo agency in melbourne #digital agency #baidu seo service #baidu seo marketing agency

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herokita · 4 years

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How Singapore plans to survive world’s impending food crisis

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Shoppers wait in line to pay for groceries at a supermarket in Singapore in March. (AP pic)

SINGAPORE: Singapore’s obsession with food goes far deeper than its world-famous chilli crab and laksa.

One of the most densely populated countries on the planet, its 5.7 million people rely on other nations for almost everything they eat.

Just 0.9% of its land area of about 700 square kilometres was classified as agricultural in 2016, only marginally more than icebound Greenland.

Despite producing little of its own, Singaporeans arguably have better access than anyone else to affordable, abundant and high quality produce.

The country has ranked top in an index of food security for two years running and is now deepening its focus as the Covid-19 crisis exposes the fragility of global food supply chains.

It’s an achievement that reflects the small but rich city-state’s acute awareness of its own vulnerability and a preoccupation with self-reliance.

Now, as countries around the world confront the prospect of food demand that’s forecast to rise by more than half by 2050, Singapore finds itself at the vanguard of work to keep a swelling population fed while also addressing land constraints and the threat of climate change.

“We can watch what other countries like Singapore are doing and learn lessons from them,” Professor Andrew Borrell, a crop physiologist at the Queensland Alliance for Agriculture and Food Innovation, said by phone.

“They’ve thought about this for many years and I think that now they’re getting the benefits of that.”

Years of contingency planning – and recent moves to maintain the key flow of goods from neighbouring Malaysia – have helped keep supplies arriving through pandemic-related disruptions, even as Singapore experienced waves of panic buying that emptied some supermarket shelves of food.

Accelerated funding

In an immediate response to the Covid-19 crisis, the government has accelerated funding for local farms to “grow more and grow faster” over the next 6-to-24 months, according to the Singapore Food Agency, established in April last year.

The agency is also working to add to a supply network that already taps 170 countries or regions for its food, it said in an emailed statement last month.

Over the longer-term, its drive for greater food security is based on a three-pronged strategy to diversify the nation’s food sources, support companies to grow overseas and lift domestic production.

The last of these is the most ambitious, but arguably the most critical in cushioning against widespread supply disruptions: to produce enough food domestically to meet 30% of its nutritional needs by 2030, up from less than 10% now.

To this end, the country is developing expertise in technologies such as vertical farming, nutrient recovery from food waste, and the use of insects, microalgae and cultivated meat as alternative protein sources, according to William Chen, the Michael Fam Chair Professor and Director of Food Science and Technology Programme at Singapore’s Nanyang Technological University.

Already, work is underway to free up more spaces for urban food production, for example on the rooftops of multi-storey car parks, according to the SFA.

The government is financing research into sustainable urban farming as well as future foods such as alternative proteins, and seeking to expand fish farming off the south coast of the country.

It’s also funding technology to help raise output from its existing farms, which totalled about 200 licensed operations as of 2018, producing mainly vegetables, fish and eggs.

In a cage-like structure atop a car park in the Ang Mo Kio district, Citiponics Pte Ltd grows about 4 tonnes of Georgina lettuces and other leafy greens a month, while part of a former downtown high school site has also recently been re-purposed for urban agriculture.

Once fully operational, Singapore’s urban food system could be exported to its neighbours. “In times of crisis, the trust through working together would also help to keep the food supply chain intact,” Chen said.

It’s not the first time that disruptions in food supply chains have spurred Singapore toward greater self-sufficiency.

In the wake of the 2007-2008 global food price crisis, that saw the cost of some staples surge, producers including Barramundi Asia Pte Ltd won new support from the country’s authorities.

In the deep waters near Singapore’s most southerly point, the company farms barramundi, the fish also known as Asian sea bass that’s synonymous with Australia and Thailand, where it’s famously steamed with lime and garlic to make the dish pla kapong neung mango.

“The whole thing started with food security and the sense of availability, plus of course sustainability,” said Joep Kleine Staarman, a Dutchman who co-founded the company in 2008 and, while now retired, still sits on the board.

After the “jolt” of the 2007-2008 crisis, “we received a lot of support, but it’s not only us. There’s local fish farmers, vegetable farmers and egg farmers,” he said.

Stable tropical temperatures make the waters off Singapore’s south ideal for rearing barramundi, he said. The fish is harvested to order, giving Singapore’s population access to some of the world’s freshest ocean produce.

Most surprising of all is that the barramundi is farmed alongside one of the world’s busiest shipping lanes.

Efficient farming

Singapore’s efforts to boost local production – from its coastline to rooftops – mean the country “is well placed to lead the way in terms of innovation and food technology,” said Giovanni Di Lieto, a Melbourne-based lecturer in international business and economics at Monash University.

“It lacks land, but it will have the knowledge, the know-how and the means to develop more efficient farming.”

Another key to stimulating the sector is in encouraging Singaporeans to support local produce, according to the nation’s food agency.

Already, the country’s farmers have seen an increase in online demand since the Covid crisis and the agency hopes additional income will help them further embrace technology and become more productive.

Online grocer RedMart, a unit of Chinese e-commerce giant Alibaba Group Holding Ltd’s Lazada Group, lists about 20 local producers growing everything from tomatoes to eggs as part of the website’s virtual farmers’ market, including Barramundi Asia’s fresh fish.

Designated an essential service, the retailer has worked closely with the government amid the Covid-19 crisis.

It’s now aiding the push for local production and working with farmers to help them identify the products that are in most demand, said Richard Ruddy, Lazada Singapore’s chief retail officer and head of grocery.

“That’s a real advantage for us in Singapore,” Ruddy said in an interview. “We have products that are literally picked today and delivered to customer’s houses in the evening.”

The Covid-19 crisis has provided an opportunity to examine deficiencies in existing food systems as the world confronts the larger challenges of population growth, climate change and water scarcity, according to Chen of Nanyang Technological University.

That involves having a better understanding of nutritional requirements and a greater emphasis on food quality over quantity, which could lead to more efficient use of agricultural land, he said.

It could also be a catalyst for people to think more about the origin and sustainability of what they eat and about cutting waste, according to Lazada’s Ruddy, who sees a growing trend toward frozen foods.

“Having an event like this really, really forces consumers, retailers, governments to rethink a lot of things,” he said.

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buybitcoinperth · 7 years

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Text

China Travel Tips

Do you know that London and Beijing are on the identical latitude but the climate of these two cities differ wildly. You know what, I used to be too busy harping about that jewellery shop I really forgot to speak about Ocean Park. Ocean Park is large as Disneyland is small. If you want to do all the rides and see all the things I believe Ocean Park requires two days If it's important to decide and select do not miss the Grand Aquarium, it is unimaginable. Taiwan is particular in having this population combine. What retains them united then? Taiwan is a spot in the making. Its a shaky place, but its an island with a future. Taiwan is an island situated off the southeastern coast of China. Also known as Ilha Formosa, or lovely island, Taiwan has been inhabited for over 10,000 years. These days are over. China nowadays is simply as troublesome, or as simple to travel as any other Asian country. That's, of course, for those who do your homework. One factor many travelers underestimate are the distances. Flying from west to east China take 3 hours, north to south, round 1.5 to 2 hours. So planning is important. Yunnan: This province on the border with Vietnam and Myanmar is the ideal destination for the adventurous, with its 22 colourful ethnic minority cultures and diverse pure scenery. Its capital, Kunming, "City of Everlasting Spring," enchants vacationers with flowers on each road, however the true sights lie in the countryside. Pack your gear for a trek south into tropical rainforests and rice paddies, dotted by Dai villages and gleaming Buddhist stupas. Northern Yunnan is healthier often known as "Shangri-La," the place crimson-robed monks walk the streets of mountain villages and snowy peaks beckon within the distance. Badaling section is legendary for its imposing structures, completeness, and the famous Juyonguan Go. Many of the photos of the good wall revealed in guidebooks have been taken on the Badaling section of the Nice Wall. The Mutianyu part also gives great viewing pleasure for vacationers. Guangdong is now seeing increasingly more of its cities designated as First Class Glorious Vacationer Cities for the checklist now consists of Guangzhou, Shenzhen, Zhuhai, Zhaoqing, Zhongshan, Foshan, Jiangmen, Shantou, Huizhou and Hainan. Specifically Zhongshan and Hainan rank first and second among the cities at prefecture and county levels to have been awarded this honor. Development of the tourism triangle primarily based on Guangdong, Hong Kong and Macao has now taken off. The State Council has accredited the introduction of a a hundred and forty four-hour visa endorsement service in 10 cities within the Zhujiang River Delta and Shantou City. Guangdong Province is home of the Cantonese language that is widely spoken in Hong Kong. Procuring constitutes another way for European companies to gain from the increasing wealth of China and the newly granted freedoms in journey. While the numbers of tourists is probably not excessive, the extent of spending amongst Chinese tourists that do get to Europe, is. With china escorted tours you'll be able to combine a go to to the Nice Wall of China and the Terracotta Warriors in addition to the historic metropolis of Shanghai. There are various tours that absorb many more of China's visitor attraction spots and vary from 9 to 15 nights, each tour has the providers of an expert tour manager that's fluent in speaking English in addition to local guides at every destination you visit. Shanghai is one of the most cosmopolitan cities of China. It is usually widespread with its nightlife. Nanjing Highway, The Old City, Yuyuan Garden, Jade Buddha Temple, The Bund, Grand View Backyard, Shanghai Wildlife Zoo are the popular sights of the town. Zhouzhuang is the most popular of the water towns near Suzhou and is a should see for anyone with a day to spare in Suzhou. Zhouzhuang is both divided by and surrounded by lakes and rivers and has 14 traditional stone bridges crossing its rivers. Buses usually depart Suzhou for Zhuozhuang and the trip is an hour at the most. This is a tip for these traveling in a gaggle: The baggage allowance might be shared while checking-in. For instance, if two persons are touring economic system class, one can carry 35 kg and the opposite 5 kg. This rule applies to those traveling in teams of three, four, five and more, so long as they're checking in at the same time. While holding onto one thing for support with both palms, decrease your physique down right into a low squat place, in order that the cheeks of your backside is almost touching your heels or the again of your calf. Now, let go with your arms. See in the event you stay on this place for not less than 1 minute. If you happen to fall backwards otherwise you can't rise up, then a squat rest room could be a problem for you! Practice, you can be completely satisfied you did. One of many China's most visited and far raved about destinations is the famous Nice Wall of China. The sheer grandeur of the longest protection wall in the world, and the fact that it was constructed over a number of dynasties is certain to impress you when you've got not seen it up shut. Shopping for garments in China will be great enjoyable particularly from the markets the place you may typically find 'designer' labels at a fraction of the usual price - but of course these could also be of inferior quality. Additionally remember that clothes are sometimes cut very small, and so you need to consider buying a much larger dimension than you'll do at home. The areas near the Yellow Sea and the East China Sea are alluvial and the population density is the maximum on this area. The opposite necessary area is the principle delta area, where the Yellow River and the Yangtze River flow. The northern space is stuffed with grasslands in the Internal Mongolian Plateau. The Western China consists of the excessive Himalayan mountains and Tibet, as well as the Gobi Desert. Mainland China has 23 provinces, with 4 vital municipalities, particularly, Beijing, Shanghai, Tianjin, and Chongqing. Hong Kong and Macau are the 2 regions which are particular administrations areas of China. -It is thought-about to be extraordinarily rude to take pictures of people without their consent in China. In some areas the place the locals are used to vacationers, it's more accepted, but it's a good rule of thumb to get permission earlier than taking an image with someone in it. You might gesture along with your digital camera and nod, in case you get a optimistic response, then go forward. Afterward, you possibly can present them the image if in case you have a digital digicam. Youngsters will discover it exciting to see themselves in your digicam, and it would make others wish to be in your pictures as effectively. Strive your best to depart negativity at residence - China and Beijing are unlike anyplace else on the planet, and customs and attitudes here are very totally different than what most of us are used to again house. Remember that you are the customer, and with its 5,000 years of history and 1.three billion folks, customs, manners and habits are just totally different in China. Revel in the experience moderately than passing judgment, and all the time do not forget that a constructive attitude and a smile could make all the distinction in the world for each you and the local people that you encounter. Last 12 months, around 31 million Chinese travelled overseas. In the primary, they visited other Asian locations like Hong Kong, Macao, Singapore, Thailand, Malaysia and South Korea, but two million Chinese language also travelled to Europe and that determine is set to rise 12 months on yr. By 2020, Europe can anticipate thirteen million Chinese guests annually. China Customized Tours, with associates in China and the United States, gives particular-interest tours. The travel agency concentrates on popular locations in addition to off-the beaten-path places. They organize package deal tours and travel arrangements for individuals, teams, business leaders, and skilled and educational communities, they usually complement their applications with international air arrangements, visa processing, and a journey protection plan. The price range-conscious can typically spend wherever from US$2-10 per night time for lodgings in a hostel or basic room, depending on destination. Food can value as little as US$4 per individual per day for meals from avenue vendors and small family-run eating places. • Travel And Transportation: When touring from one city to a different, it is safer to depart your driver's license, passport and other IDs in the hotel room's safety box or at the reception desk. If, nonetheless, it's worthwhile to carry them with you, be sure that they're saved safely. When touring by prepare, don't belief anybody who will not be in uniform to maintain your baggage safely. The railway stations in China are crowded, so at all times ensure that your baggage is with you. cheap flights melbourne to perth In case you are traveling by taxi, it is better to have the resort name for one. Be certain that contact data of the lodge, as well as the place that you simply want to go to, is written in Chinese and in English. Once in the taxi, take a observe of the motive force's name and registration number. It will ensure you get again your objects, in case you have left any in it. SHELLEY: Giant fancy resorts are available, with the most effective and widest choice obviously being in Beijing and Shanghai. Eating places make another good venue, and Let's Go: China lists lots of the finest restaurants in Beijing. Guide months upfront for celebrations in June and August, popular marriage ceremony months in China. As English isn't broadly spoken, you're advised to hold the title, tackle and telephone number of the hotel where you are staying. Most lodge reception desks have small playing cards with the resort address and telephone number in English and Chinese language on opposite sides. Pictures: The Chinese are often honoured if you need to take their picture. Do not forget to ask their permission first although. Taking pictures or capturing a video at military websites in China is very illegal. Many museums, palaces and temples additionally do not allow footage to be taken or solely assist you to take pictures for a price. It is best to at all times be on the look-out for the signs posted relating to pictures and to watch out. China is also a multi-ethnic country. Be it Mongols, Tai or Turkic teams, the diversity of China is beautiful. Curator of the world's oldest steady civilisation, China will have you bumping into historical past at each turn. The country has performed a central position within the annals of East Asia. Over the last two millennia, China's neighbours similar to Japan, Korea, and Vietnam have adopted many facets of Chinese language language, traditions, religion, science and know-how. In order to ring dwelling from China, don't use the phone in your lodge room however buy a cellphone card for international calls from the reception desk or the airport or station - but bear in mind that the cardboard may only be usable in the area you might have bought it in, for example, playing cards purchased in Beijing may not be usable in Shanghai. Xi'an metropolis is dwelling of the world-famous Terra Cotta Military. Xian is a must-see and world famous tourist city. Qin Terra Cotta Military Museum is a site museum housing the persevering with excavation of an army of 6,000 terra-cotta soldiers and horses. Museum of the Qin Terracotta Warriors and Horses , Shaanxi Historical past Museum, The Xi'an Metropolis Wall, Huaqing Scorching Springs are among the attractions of Xi'an. SHELLEY: China is a budget traveler's dream come true-apart from the airfare, which might value anyplace from US$600-1500. It is cheaper to fly from September-Could. One of the best places to seek out low-fares are Chinese language-run travel companies in Chinatown-verify the native Chinese newspaper or ask around to find their listings. Journey to China with out visiting the Great Wall is like not accomplishing something which is the rationale why many people want to begin off their China tour itinerary in Beijing. Other than the historic really feel of Beijing, it's the best metropolis in China to visit the Great Wall. A trip to Tibet is a memorable expertise. It offers gorgeous views. There are countless sights in Tibet which makes it a very fashionable tourist destination. Lhasa, Gyantse, Shigatse, Mount Kailash, Lake Manasarova, Mount Everest, Yarlong Tsangpo River, Sera Monastery and Lake Namco are locations to go to in Tibet. Independent journey is generally not well-liked and one key clarification for that is language. The Chinese education system's emphasis on reading and writing of overseas languages leaves even those with good grades in English with poor communication abilities. For almost all of the Chinese language inhabitants, speaking in one other language is just not an option. On condition that vacationer literature and road and airport indicators in Europe are usually not yet produced in Chinese language, these international locations are much more closed to the typical tourist. China Travel Suggestions - Procuring - China is a consumer's paradise, Markets, Bargains; High labels... something and every thing if in case you have the time. With clothes, the larger (Western) sizes might be fairly arduous to find, nevertheless within the main cities where you get a lot of vacationer visitors, yow will discover them. Section 3 asks six questions about your health situation and Section four is reserved for contact information. Part 5 is for any particular declarations you wish to make and Section 6 is simply obligatory if the form is accomplished by a third occasion. Finally, Section 7 is where you sign and date the applying. Often traveler's cheques are a good idea, but in China, the transaction payment is high, and the procedure can take hours to complete whilst you sit there within the financial institution with nothing to do. For some individuals, the wait could also be definitely worth the peace of mind for carrying traveler's cheques, but anticipate a long wait. ATM cards are widely accepted in most ATMs, no less than in the main cities, they usually also offer much better trade rates than what you will get by altering money on the bank. One caveat: most ATMs restrict each transaction to 2500 Chinese language Yuan (CNY) with a limit of 5000 CNY per day. You must also examine with your bank before you go to find out what the transaction fee would be per withdrawal in China, but for most individuals, ATMs can be an inexpensive way to complement your cash while in China. Shanghai isn't only a cosmopolitan city with modern conveniences, it also is dwelling to many websites that remind guests of its rich culture and history. That is what makes Shanghai such a gorgeous vacation spot. Here are some sites you can tour to expertise totally different elements of the city. One other factor you'll want to look ahead to in case you are on one of many many tours of China is people claiming to be college students and eager to observe their English. Many times these will not be college students but folks being paid to steer you to eating places or retailers where the costs have been jacked as much as an outrageous quantity. Don't hire any type of driver both except a legitimate licensed taxi service. It is simply another manner of being scammed. If you are a British passport holder you'll need a visa to travel to China. You can get hold of one from the Chinese language Embassy in London, and should enclose one passport-sized photograph and the relevant payment of around 30. Please guarantee you could have a full empty page in your passport and that it is legitimate for no less than six months after the date you're due to exit China. British passport holders visiting Hong Kong for less than six months do not require a Hong Kong visa. On arrival in China you may be given three forms to complete, a Well being Declaration Kind, an Entry Card and a Customs Declaration Type. Downstream 83km along the Li River from Guilin by a boat, you'll reach one other implausible vacation spot, Yangshuo. Yangshuo is a real place for stress-free life, good food (cluding some western cuisine), pleasant people, scenic beauty, different but attractive rice fields, rafting, cycling for individuals who want to get rid of the hustle and bustle city life. Actually, cruising downstream from Guilin to Yangshuo, passing by the lengthy picturesque Li River's karst surroundings, has change into probably the most well-known a part of Guilin travel. Folks always favor to stay one night time in Guilin after which two nights in Yangshuo to enjoy this place to the fullest extent. Of course, the West Road is a must place to take pleasure in leisure time for wandering, drinking, purchasing and nightlife. In all the taxis around the nation you will notice the drivers title and taxi registration quantity in plain sight. When you've got any problem, or for those who assume you have got been over charged and so on, simply take this quantity down, make an enormous fuss about it, and the driving force then should wake up and fix whatever problem you will have. Even better is to take the receipt. This has all of the journey details on it and you can ring the taxi firm if you wish to take things further or in the event you've left something in the taxi. Pickpockets are rampant in many components of China. Usually they are going to be children working for an adult. Attempt to avoid carry purses, briefcases or other types of baggage when out purchasing, especially at evening. Don't get distracted and lay your bags down at any time. This is simply asking for trouble. Hold all essential gadgets, equivalent to your passport and money, near your body. China is a well-known historic place ever since. Though there are many historical locations across the globe, China is distinct for its preserved structures. Their colorful previous was additionally rigorously preserved and could be seen by way of some of its artistic sceneries. Each and every place in this country is unquestionably a very good getaway for many tourists. In case you are a meals traveler, China can be the place to go. The quickly-creating Pudong space is a should-visit in case you recognize the most recent in modern structure. Right here, you possibly can marvel at two of the modern buildings that have cemented their place in the city's city landscape - the Jinmao Tower and the Oriental TELEVISION Tower. You should purchase RMB before you arrive in China, from the airport on arrival, and doubtless also from your lodge reception as well as banks and alternate bureaux in all towns and cities. The exchange price is regulated so charges are just about the identical everywhere. Ask for notes in small denominations as massive notes for 50 or one hundred RMB may be awkward for people to present change from. Ask about discounts. Many shops, sights and transport choices may have seniors travel discounts out there, but you'll need to ask about them. In and around Beijing, many attractions such as the zoo, Great Wall and Summer Palace now offer half-value admission to seniors over 60. They settle for passports or driver's licenses displaying date of start on them as proof of age. A full day tour to the Stone Forest, one of the pure wonders of the world, and a typical Karstic Landscape. On the way in which, go to to a typical Yi minority village and meet the native individuals. Tonight you'll witness the great Torch Festival of Yi Folks. At current, there are 9 sections of the Wall opened to tourists from all over the world which embrace Liaoning sections of the wall, Hebei sections, Tianjin sections, Beijing sections, Shanxi sections, Shaanxi sections, Internal Mongolia sections, Ningxia sections and the Gansu sections. However, out of all these sections, the most visited are the sections of the Wall in Beijing; it's because the wall is nicely preserved and showcases the remains from the Ming dynasty, an era when the wall was in tremendous construction. The primary sections of the Nice Wall in Beijing are: Badaling, Simatai, Jinshanling, Mutianyu, Gubeikou, Huanghuacheng and Jiankou. People from China are heat and hospitable. They know the best way to care for the tourists by sharing their colourful culture than may be seen and felt while you go to institutions across the country. Vacationers can't resist coming time and again. Suzhou is a major metropolis the south east of Jiangsu province and only100 kilometers west of Shanghai. Suzhou's strategic location within the Yangtze River delta and proximity to key cities similar to Shanghai and Hangzhou was instrumental in its cultural and economic development over the millennia and its properly deserved status as a should see journey vacation spot in China.

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brendagilliam2 · 7 years

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12 imaginative annual report designs

They’re part of the staple diet of design work the world over, seen by many as just part of the dry, bread-and-butter grind that pays the bills and paves the way for more exciting, imaginative work. But annual reports don’t have to be dull, as these beautiful examples show.

From cutting-edge print techniques to stop-motion animation, artful infographics to bold use of colour and integration of classy free fonts, it’s all here on display to inspire your own daily work.

01. Mailchimp

Mailchimp’s 2016 annual report is a brilliant one page responsive site that provides data through colourful infographics

Known for its fun and imaginative designs, this year’s Mailchimp annual report was no exception. Presented in a brilliant one page responsive site that provides data through colourful infographics. Featuring brilliant illustrations and easy-to-read facts, it’s a brilliant and engaging way to look back at the past 12 months.

The Mailchimp team pull out all the stops, once again, for the annual company report

02. Kuoni

Kuoni’s beautiful annual report secured an iF design award last year

One of the biggest travel agencies in Switzerland, Kuoni doesn’t do dull when it comes to its annual reports. With so much fun to be had with travel themes, design agency Noord developed this beautifully illustrated book to highlight what happened in the company back in 2014. And it didn’t go unnoticed, this particular annual report won the iF design award for Communication last year.

Kuoni’s annual report has lots of fun with its travel themes

03. Flywheel

2015 was an epic year for the WordPress hosting and management platform Flywheel, with one of the cofounders getting the company’s logo permanently tattooed onto his forearm. To celebrate this cool act of commitment, Flywheel whipped up a free set of temporary tattoos that sum up what they did over the last twelve months.

Including the company’s staple diet of Mountain Dew and hot dogs, the set of six tattoos are yours for free when you head over to Flywheel’s colourful year in review page and enter your details. Data visualisation has never been so trendy!

04. Clear Media Ltd

Winner of last year’s Red Dot Award, this beautifully laser cut annual report for Chinese advertising giant Clear Media Limited guides readers through a vibrant tour of the company’s visions and values.

Designed by Phoenix Communications Limited, the report is themed “Our Space, Your Stage,” with different panels depicting a stage for their clients’ marketing opportunities. Topped off with an acrylic film on the cover, readers can see how all the layers work together and fuse into one beautiful picture when the report is closed.

05. Sonae

As one of the biggest retail groups in Portugal, Sonae places huge importance on its executive reports. With a high bar to meet, the designers at the Ivity Brand Corp focussed on Sonae’s corporate graphic mantras – circles.

Deciding that the mechanics of emotion are what retail is all about, Ivity Brand Corp created a dynamic report that cleverly represents everything Sonae stands for with interlocking gears and cogs.

06. Adris Group

With a reputation of focussing on growth (and achieving it) it makes sense that one annual report wouldn’t be enough for Adris. Having expanded throughout 2014, as well as purchasing shares in other companies along the way, advertising agency Bruketa&Žinić OM reflected this in their tiered roundup.

Four books make up this annual report, one for Adris and one each for the three successful businesses they’ve developed (TDR, Maistra and Cromaris). These books are then linked by a Croatia osiguranje insurance plate, which slots through the different volumes, creatively tying together all of the company’s assets.

07. Banques alimentaires Québec

Giving boring data a real world punch, this report for the foodbank network Banques alimentaires Québec presents its yearly roundup as a tin can – the recognised symbol of a food donation.

With a label that unrolls to reveal data printed in powerfully contrasting black and yellow, designer Albertini Romain uses artistic creativity to make people aware of the association’s message.

08. Seguros Pelayo

Biografica used stop-motion animation to reinvent the annual report

An innovative take on reporting facts, figures and other corporate info from Madrid-based studio Biografica, this stop-motion report for Spanish insurance firm Seguros Pelayo features everything from cutout figures to an impromptu papercraft football match. A great example of how a slick delivery can make even the most straightforward information appear more engaging.

09. Austria Solar

Jung Von Matt created the first ever annual report to be powered by the sun

Sometimes the client’s core business can spark off an innovative idea so perfect it seems it was always meant to be. This was certainly the case with this report by German agency Jung Von Matt for solar energy client Austria Solar.

The pages remain blank until you take the report outside

Proudly heralded by the team as the first ever annual report powered by the sun, its pages remain blank until you take it outside, where they flood with type and colour.

10. L-Bank

Jung von Matt visualised business data as a series of art installations

Another example of stunning report design by German agency Jung von Matt, this time notable for its compelling art direction rather then its innovative print techniques.

Produced for L-Bank, the State Bank of Baden-Wuertemberg, the report visualises data as a series of gallery-style installations – artistically arranging clusters of phones, lamps and other items, and combining the stylish photography with minimal copy.

The copy is minimal – the images do all the talking

11. Zumtobel

Brighten The Corners does just that with this bold approach to annual report design

Set up by a German, a Greek-New Zealander and a Welsh Iranian, Brighten The Corners maintains studios in both London and Stuttgart. Its bold, conceptual annual report for Austrian lighting company Zumtobel comes in two volumes: one containing only the simple hard data; the other visualising a conceptual 1998 motion piece by artist Anish Kapoor, bursting with a rainbow of vibrant hues and printed used 10 neon spot colours.

12. Craft Victoria

Anders Bakken shows off his love of tactile print materials with this project

Although born and raised in Oslo, Anders Bakken recently completed his BA in communication design at RMIT, Melbourne, and this impressive annual report design for Australian arts organisation Craft Victoria shows off his love of tactile print materials, including textured paper stock and translucent section break dividers for maximum effect.

Textured paper stock and translucent section break dividers are used to raise this annual report to another level

Contributions: Creative Bloq staff

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