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digitalcrewau · 2 months

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naturalrights-retard · 3 months

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By Masha Borak

Payments giant Visa showcased its pay-by-palm biometric payment technology at an event marking the transformation of its Singapore Innovation Center last week. During the event, visitors were invited to use the palm reader and link their signature to their payment card for a transaction.

“The future of biometric payments is promising and is set to revolutionize the retail experience,” says Kunal Chatterjee, Head of Innovation at Visa Asia Pacific.

The technology is still relatively nascent and most likely won’t become mass market for a while, he adds. Various factors influence the acceptance of biometric payments, including regulation, technology and consumer acceptance which often depends on the market.

“However, the current pace of integration and acceptance of new technologies that we are seeing is very encouraging, and we expect to see biometric payments becoming more mainstream within the next decade,” Chatterjee told Singaporean tech news site Hardwarezone.

Visa first previewed its palm payment technology in 2015.

The year 2023 saw some progress in advancing palm-based payments. Amazon Web Service introduced its retail-focused palm payment system Amazon One in 200 locations across the U.S. The company is also hoping that more organizations will adopt its palm ID authentication system One Enterprise.

Over in China, WeChat Pay has partnered up with the Beijing Subway to allow palm-based payments on the high-speed Daxing International Airport Line.

According to Chatterjee, some of the main benefits of biometric payments for Visa lie in offering more personalized, simpler and secure shopping.

Visa showcased other payment and retail technologies in its Singapore Innovation Center, originally opened in 2016. These include augmented reality (AR) virtual shopping combined with predictive AI as well as business decision-making based on data.

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vesthalberg98 · 9 days

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Essential Tips for Xiaohongshu Marketing Success

Digital advertising and marketing in China offers an one-of-a-kind and vibrant landscape that needs specific approaches to navigate successfully. One of the most effective systems in this area is Xiaohongshu, likewise referred to as Little Red Book, a quickly growing social media and shopping platform mostly targeting young, wealthy Chinese consumers. Leveraging Xiaohongshu for advertising and marketing involves understanding its unique community, which mixes user-generated content with e-commerce, developing an authentic and appealing purchasing experience. Partnering with a specialized Xiaohongshu marketing firm can considerably enhance a brand name's presence on this platform. These firms are proficient at crafting strategies that reverberate with Xiaohongshu's individual base, using influencers and material designers to drive interaction and sales. Developing a Xiaohongshu account is the first action in tapping right into this lucrative market. An effective Xiaohongshu advertising and marketing strategy consists of regular web content updates, cooperations with popular influencers, and leveraging user-generated web content to build count on and credibility. In addition to Xiaohongshu, WeChat is another cornerstone of digital advertising and marketing in China. WeChat is greater than just a messaging application; it's a thorough community that consists of social networking, settlement services, and marketing networks. A WeChat advertising company can help brand names navigate this complex system by establishing and managing WeChat Official Accounts, which are essential for any significant advertising and marketing effort in China. These accounts enable services to publish web content, connect with followers, and offer customer service. WeChat advertising approaches frequently entail integrating mini-programs, which are sub-applications within WeChat that offer added capabilities such as ecommerce, video games, and loyalty programs. Marketing on WeChat requires a deep understanding of the platform's multifaceted attributes. A successful method consists of regular updates to keep followers engaged, interactive content such as quizzes and games, and individualized messaging to enhance customer experience. WeChat's innovative targeting capacities enable brands to get to particular demographics based on place, interests, and actions, making it a highly reliable tool for accuracy advertising. Collaborating with an electronic advertising and marketing firm in China is usually important for international brands. A Chinese marketing company can offer comprehensive services that include market research study, strategy development, web content creation, and efficiency evaluation. The combination of WeChat and Xiaohongshu into a natural electronic marketing approach can enhance a brand name's reach and involvement in China. WeChat's wide individual base and multifunctionality, combined with Xiaohongshu's specific niche focus on young, stylish customers, use a balanced technique to market infiltration. By leveraging the toughness of both systems, brand names can develop a smooth and comprehensive marketing funnel that overviews customers from awareness to acquire. Recognizing what Xiaohongshu is and just how it fits into the more comprehensive landscape of Chinese social media is crucial. Xiaohongshu started as a platform for sharing purchasing experiences and has advanced right into an effective shopping site where customers can purchase products directly from the app. Its community-driven version suggests that suggestions and reviews from real customers substantially affect investing in decisions. Authenticity is essential in Xiaohongshu advertising and marketing; brands must concentrate on structure genuine relationships with influencers and motivating user-generated content. WeChat advertising strategies often consist of making use of the platform's substantial data analytics capabilities. By examining customer communications and interaction metrics, brand names can fine-tune their web content and projects to better fulfill the demands and preferences of their audience. Additionally, WeChat's repayment system, WeChat Pay, can be flawlessly incorporated into advertising efforts, promoting smooth transactions and improving the total consumer experience. In the realm of Chinese electronic advertising and marketing, agility and flexibility are crucial. The quickly altering electronic landscape requires continual monitoring and fast changes to methods. Dealing with an electronic advertising and marketing agency in China can offer the needed dexterity and regional insights to remain ahead of market trends and customer actions changes. Overall, the electronic advertising environment in China is vivid and full of chances. Systems like Xiaohongshu and WeChat are at the center of this digital change, each offering one-of-a-kind attributes and benefits. how to do digital marketing in China -shaped Chinese electronic advertising and marketing method leverages the toughness of these platforms, combined with the knowledge of specialized marketing firms, to successfully reach and involve the target audience. As the marketplace continues to advance, staying informed and adaptable will be vital to sustained success in digital marketing in China.

#wechat

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tingxex · 26 days

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market-news-24 · 30 days

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webstep-technologies · 1 month

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What’s conversational marketing?

In today’s digital age, customers expect businesses to connect with them personally and instantly. That’s where conversational marketing comes in. It’s a marketing strategy that uses various channels to create real-time, two-way conversations with your customers.

What is Conversational Marketing?

Conversational marketing is a strategy for building conversations with customers that helps you understand their interests, needs, and expectations. It utilizes various channels, including:

Live Chat: Live chat options on websites allow customers to ask questions and get immediate support.

Messaging Apps: Messaging apps like WhatsApp, Facebook Messenger, and WeChat provide a platform for personalized and convenient communication.

Chatbots: Chatbots are AI-powered programs that can hold automated conversations with customers.

Social Media: Social media platforms are a great way to connect with customers and gather their feedback.

Benefits of Conversational Marketing:

Conversational marketing offers several advantages for businesses, including:

Increased Customer Satisfaction: Conversational marketing helps build positive relationships with customers and boost their satisfaction.

Sales Growth: Conversational marketing can help generate leads, increase sales, and foster customer loyalty.

Enhanced Brand Awareness: Conversational marketing can help increase awareness of your brand and build a positive brand image.

Improved Customer Relationships: Conversational marketing allows you to understand your customers better and build more personal relationships with them.

Enhanced Customer Service: You can provide real-time support and address customer concerns efficiently through conversational marketing.

Conclusion:

Conversational marketing is a powerful tool for businesses to connect with their customers on a deeper level, improve customer satisfaction, and drive sales growth. By partnering with Webstep, you can leverage the power of conversational marketing to take your customer engagement to the next level.

#conversational marketing

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switch2usblog · 3 months

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Unveiling The Fact Why Your Business Needs an SEO Company in China

In the age of digital marketing, search engine optimization (SEO) serves as the pivotal point, helping companies to be more accessible online to their target audience. On a worldwide basis, the market keeps growing. Meanwhile, one has to understand the service of SEO company in China, a country with its search engines and laws. This article will provide detailed strategies by SEO Company China that could be of particular benefit to businesses looking to target the Chinese market by highlighting the key strategies, trends, and considerations about both.

Basic SEO Strategies by SEO Company in China

Keyword Research and Localization:

Just like in any SEO strategy, keyword research is the crucial stuff that needs to be done to achieve successful results in China. Yet, it is indispensable to take the details of the language and the cultural environment of Chinese keywords into consideration. Working hand in hand with SEO company China Services who have a sound command of the Chinese language as well as their culture would guarantee the success of effective localization as well as keyword translation for better reception of content.

Content Creation and Optimization:

High-quality content with high relevance to Chinese audiences has gained more attention by the search engine and supports your website ranking. No matter if the content is website copy, blog posts, or social media content, keeping in mind the Chinese consumer's needs and creating a story that will resonate with their mentality is the key to success. Chinese social media like WeChat and Weibo are extensively used by Chinese SEO companies besides using culturally relevant symbols and visuals rendering content which is a key factor in the SEO scene in China.

Mobile Optimization:

Channel integration and mobile optimization are the keys to sustaining business growth in this thriving digital environment. Mobile-friendly websites and mobile loading speed need to be given priority for the successful implementation of SEO in China because mobile search constitutes a significant percentage of overall search traffic. Switch2us is the best Chinese SEO Agency.

Backlink Building:

To help with the search engine ranking in China, a high-quality backlink off popular Chinese websites is one such strategy. Partnerships with local partners, influencers, and related associations are crucial for an enterprise to enhance authority and credibility in the Chinese digital network, increasing the business's presence on the results page.

Alongside technical and strategic complications, companies like Switch2us appearing in the Chinese market have to overcome law problems and cultural differences that may influence their SEO activities. Compliance with Chinese regulations concerning online content and advertising is key to evading consequences and shaping a clear image. Additionally, awareness of cultural intricacies as well as consumer behavior will better enable marketers to articulate messages and content that connect Chinese people.

Wrapping Up

During the time of digital connection and global trade, being able to learn and use SEO techniques is mandatory for business people who want their business to keep up with the SEO company in China. Through the use of targeted strategies that are in light of the characteristics of the Chinese search engine landscape, businesses will become more visible online, will be much more effective while talking with Chinese consumers, and, therefore, will be able to drive up their sales and become successful in the Chinese economy which is one of the largest and the most dynamic ones.

Through the help of specialized SEO consultants in China, businesses can realize the full possibility of SEO and ride on the waves of the dynamic Chinese tech market for a bright business future in the nation.

For More : Switch2us

E - mail : [email protected]

#digital marketing #seo services #seo service company

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georjob · 4 months

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GEOR Executive search service

10+ years of recruiting experience headhunting team

100% focus on global expats recruitment

Work visa agency & background check services

Our mission

GEOR's headhunting team focuses on the recruitment of mid-to-highly experienced expats from around the world to support China's One Belt One Road policy. We provide our Chinese enterprise clients with efficient and high-quality international talent research, optimization of the talent structure increased international competitiveness and successful entry into global markets.

More than 10 years of headhunting service experience

A professional headhunting team with 10 years of headhunting experience. At the same time, an overseas business department was established to expand overseas cooperation channels and help Chinese companies recruit global expats.

Rich global expats reservation

Based on the accumulation of our website for many years, we have obtained a rich global expats resource pool. The nationality of expats spans the globe, with focus in Europe, United States and in the Asian-Pacific regions.

Focusing on industry segments

Focused service companies / industries include domestic high-tech companies, e-commerce companies, gaming companies, medical / pharmaceutical industries, manufacturing and education industries with overseas talent demand.

Familiar with expats employment policies

Familiar with expats employment policies and visa procedures, etc., to help enterprises successfully recruit global expats.

Outstanding social media and community operations capabilities to reach candidates quickly

Linkedin, Twitter, Facebook posted posts simultaneously, increasing customer job exposure. Managing operations in more than 200 foreign WeChat groups. Employment postings in these groups can reach more than 10000+ global expats in one day.

Rich offline activities to increase talent engagement

From time to time, special high-quality global expats recruitment conferences, salons, lectures, and marketplaces are held to understand the needs of both companies and talents at a close distance, increasing service quality and talent engagement.

#corporate #communications #search #firms

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adalidda · 4 months

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Discover the Unparalleled Benefits of Malian Shea Nuts

The global cosmetics and nutraceuticals industry is constantly evolving, with consumers seeking natural, sustainable, and effective solutions to their skincare and health needs. One such ingredient that has gained significant traction in recent years is shea nuts from Mali.

Shea nuts are derived from the fruit of the African shea tree (Vitellaria paradoxa), a tree native to West Africa, including Mali. For centuries, shea nuts have been used by local communities for their moisturizing and anti-inflammatory properties. However, it is only recently that the global market has recognized the immense potential of these nuts in the cosmetics and nutraceuticals industries.

Malian shea nuts are renowned for their high-quality, rich in essential fatty acids, vitamins A and E, and antioxidants. These nutrients make them an ideal ingredient for cosmetics and nutraceuticals products that aim to nourish, protect, and rejuvenate the skin and body.

1. Moisturizing Properties: Shea nuts are rich in fatty acids that help to lock in moisture, making them an excellent ingredient for creams, lotions, and balms designed to hydrate and soothe dry, irritated skin.

2. Anti-Inflammatory Effects: The high concentration of vitamin E and other antioxidants found in Malian shea nuts helps to reduce inflammation and redness, making them an ideal ingredient for products designed to soothe sensitive or acne-prone skin.

3. Skin Rejuvenation: Shea nuts are rich in vitamins A and E, which help to stimulate the production of collagen and elastin, essential proteins that keep the skin firm, supple, and youthful.

4. Anti-Aging Effects: The antioxidants present in shea nuts help to protect the skin from free radical damage, which can cause premature aging. By incorporating Malian shea nuts into your product line, you can offer customers a natural solution to combat signs of aging such as fine lines, wrinkles, and age spots.

5. Nutritional Benefits: Shea nuts are also used in nutraceuticals due to their high nutrient content. They are rich in essential fatty acids, vitamins A and E, and minerals such as calcium, iron, and zinc, making them an ideal ingredient for supplements designed to support overall health and wellness.

By partnering with Sahel Agri-Sol SAS, you can offer your customers a natural, effective, and sustainable solution to their skincare and health needs. Contact us today to learn more about how our premium quality Malian shea nuts can enhance your product line and help you stand out in the competitive cosmetics and nutraceuticals markets.

On behalf of Sahel Agri-Sol SAS

Deko Industries

Phone/WhatsApp: +85510333220

WeChat ID: wxid_8r2809zfgx4722

Sahel Agri-Sol SAS product List

1. Sesame

2. Gum Arabic

3. Groundnuts

4. Peanut Butter

5. Cashew Nuts

6. Shea Nuts

7. Shea Nuts Butter

8. Ginger Powder

9. Dried Ginger

Photo: Shea Nuts (credits: Ollivier Girard/CIFOR / Flickr CC BY-NC-ND 2.0 DEED)

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mamun258 · 5 months

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Major manufacturers will start to get involved in social networking again

Social networking seems to be still a hot topic in the eyes of major manufacturers. From interesting social networking to acquaintance social HE Tuber networking, and now the new AI social networking, major manufacturers rely on various forms to enter the market, and they all want to seize the opportunity. More users. In this article, the author has shared and interpreted it, let’s take a look.

It’s 2024, and major manufacturers are starting to get involved in social networking again.

Although WeChat users have reached 1.336 billion, reaching the extreme in terms of user number and application effectiveness, major Internet companies are still eager to get involved in the social track and try to tear off a piece of this cake.

The strategies and actions of major manufacturers reflect their determination on the social track.

Some continue to compete with WeChat in the field of acquaintance social networking - content and e-commerce platforms such as Douyin, on the basis of their original business, encourage users to communicate directly within the platform.

Some are looking for new growth, such as "interest social networking" and "finding partners" that have been hot in the past two years. Xiaohongshu, Alibaba, Douyin, etc. are all strong competitors, and even Tencent, which has a social ceiling, has entered the market personally.

In addition, there are new AI social networks that keep up with the times and use large AI models to try to subvert social forms and redistribute the world. The track in this segment is even more crowded, with the Big Three BAT, DouKuai, Meituan, Weibo, etc. joining in.

Major manufacturers showed up with all kinds of skills, and the social track began to have an undercurrent.

With Internet traffic peaking, how to compete for and retain more users is the focus of competition among major manufacturers - and social networking is the best way to accomplish this mission.

1. The dream of socializing with big companies is not dead, and the hobby of socializing has become lively.

To seek a ray of hope in the social arena, we must pay attention to people’s current social needs.

According to the "2024 Social Trend Insight Report" released by Soul and Moji Business Observation, the current social trends of young people include but are not limited to sense of boundaries and self-space, stress relief worship, hobbies and efficiency, etc., advocating "let go of yourself, Properly crazy and happy.”

Based on this social trend, "interest socialization" has become a hot topic that major manufacturers are chasing.

The so-called interest socialization is to use hobbies as a link to link nearby users to create a community or group with "like-minded people", "talking" and a friendly atmosphere, and based on this, various online and offline social activities can be carried out.

For example, according to Tech Planet, Alipay has recently launched a social function called "Interest Community" that is under internal testing. Users can meet friends with the same interests in the community by clicking on the "Message" bar at the bottom of Alipay and at the top of the page. When you see "Interest Community", the slogan is "Discover interesting things and find playmates."

Judging from the screenshots posted, users can create themed communities such as cycling, fishing, hiking, etc. to attract users with the same interests and hobbies to join. In addition to online communication and discussions, Alipay's interest communities also have "popular activities nearby". For example, a hiking event will be held somewhere on a certain day, and event details and fees will be displayed, extending online socializing to offline.

Tencent's "Codename M9" is a similar product, but Codename M9 focuses on the subdivision of the second dimension. Based on location (LBS), it solves the online and offline social needs of the second dimension group, such as finding people to watch and discuss together, and participate in comics. Zhan et al.

Based on the needs of 2D enthusiasts, Tencent codename M9 has set up interactive gameplay such as avatar dressing up, multi-group chat, friend map, real-time status, personalized Guka (personalized signature, marking one's interests and hobbies, etc.), trying to provide 2D groups with Create a community that is purely fun.

Code-named Tencent M9 map mode to find partners and partners, picture/code-named M9 AP

Tencent attaches great importance to interest-based social networking, and has also deployed it on QQ, one of its two flagship social products.

In Tencent's 2023Q3 financial report, it was specifically mentioned that it is increasing the artificial intelligence model and making it a multiplier for its own business development. One of the keys is to enrich the functions of QQ channels and use software tools such as chat and activity management to help people with common interests Users with activities or memberships operate interest communities.

Since last year, the most popular social interest has undoubtedly been “finding a partner”, which is a more general form of social interest.

The distinguishing characteristics of a "hookup" are consistent interests and hobbies, and temporary hookups. The establishment of a "hookup relationship" begins with starting to do something and ends with it, such as a trip, meal, or shopping trip. , self-study, etc., the partners don’t need to be very familiar with each other, social interaction is limited to activities.

These characteristics perfectly fit the social needs of young people: go out to socialize offline, please yourself based on interests, and more importantly, "weak ties" have no psychological pressure and burden, and can be used to attack or retreat - if it is an unpleasant social interaction , you can also "say bye" without any burden.

As the initiator of dating social media, Xiaohongshu quickly launched the “finding partners” social function last summer.

“Find a date for summer vacation” activity, photo/Xiaohongshu AP

Search "Looking for a date" on the Xiaohongshu homepage. In the upper right corner of the message page, you will find two options: "Find a date" and "Create a group chat", corresponding to the two methods of "Single person" and "Multiple people" , users can choose any type of tie-in, such as cultural and creative tie-ins, star-chasing tie-ins, learning tie-ins, etc., and then create notes and publish them to attract interested partners.

Last month, Xiaohongshu also specially launched "I am looking for a circle on Xiaohongshu live broadcast" with the slogan "Group a circle of interest and find fun friends" to further socialize interests through live broadcast.

“I’m looking for a circle on Xiaohongshu Live Broadcast” activity, photo/Xiaohongshu AP

Generally speaking, compared with traditional social methods, the biggest highlight of interest-based social networking is that it meets people's more personalized, diversified and relaxed social needs, which will undoubtedly become a new highlight in the social track.

#video #watch #upload #sharing

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jahidur369 · 5 months

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Tencent huge opportunities, and the market

Renhe wants private domain retail He Tuberl to be a non-unified market, so infrastructure builders must be decentralized thinkers and non-imperialists. Infrastructure builders realize their own value by providing sufficient connection opportunities and creating more node connections. Instead of being an assassin and intercepting him halfway.

Although Tencent has clearly proposed this kind of mentality, pattern and strategy in 2011, the market will have to go through nearly ten years of testing and fully see Tencent’s credibility before retail companies can feel confident to join hands with Tencent to build private sector retail. market. Similarly, it will take time for various service providers around the private domain ecosystem to complete the closed loop of their own capabilities before they can form a heroic symphony.

In the era of shelf e-commerce, companies such as Alibaba have spent nearly 10 years making retail companies pay attention to and popularize e-commerce business forms. However, the emergence of the black swan event of the COVID-19 epidemic has caused nearly 80% of China’s retail companies to rapidly expand in the past two years. Complete the construction of digital business. And it is growing rapidly at a growth rate of 5-10% every year.

Nowadays, for most leading offline retail companies, their private domain transaction scale is between 15-30%, or even higher. This ratio is actually not much lower than the CPS private sector ratio of e-commerce platforms such as Taobao, Tmall, and JD.com.

2020 is known as the first year of the private sector. In this year, Tencent finally began to assume the historical responsibility of China's private sector retail infrastructure.

All the contingencies in history have converged into necessity at this moment in history.

After three years of development. As of 2023, Tencent's public data shows that there may be 12 million companies operating in the private domain across the country, and 500 million users are active in the private domains of major companies every day. There are 5 companies with private domain revenue exceeding RMB 10 billion, and 40 companies with private domain revenue exceeding RMB 1 billion, while the revenue scale of private domain (mini programs) has reached trillions of RMB.

History has given Tencent huge opportunities, and the market has also given it new expectations for the future.

Can WeChat’s mission of connecting everything remain consistent?

Can Tencent stick to its original intention of decentralizing the business?

Tencent is getting bigger and bigger. Can the department responsible for private retail infrastructure get enough resources within the group to see the long-term development of the retail industry?

Partners in the retail industry chain are still waiting to see Tencent.

But here, the most uncertain link is still Tencent itself, especially the positioning of enterprise WeChat.

From the perspective of outside observers, Enterprise WeChat is somewhat tangled. They want to learn both DingTalk and WeChat.

So is DingTalk’s commercialization strategy suitable for WeChat Enterprise? DingTalk does not need to rely on better connection services between enterprises and C-end users to obtain revenue, so it will adopt the assassin model to charge.

For Tencent, how many connections can Enterprise WeChat create between enterprises and users? If the cost of this connection is low enough and the efficiency is high enough, how much space can be imagined for the future of Enterprise WeChat. Just like QQ and WeChat back then, they did not charge through the connection, but collected the underlying service fee through the transaction value created by the connection.

Regrettably, we have seen that WeChat Enterprise has taken the same detour that QQ paid back then. This is likely to shake the retail industry's confidence in Tencent's openness and role in connecting, and amid skepticism in the industry, Enterprise WeChat still insists on adopting the assassin model for charging.

In addition to the fact that retail companies have already paid the customer acquisition costs for Qi WeChat to bring users, Enterprise WeChat has not better explored the value space of retail business user operations, but has adopted the simplest method and directly charges based on the number of customers.

Lao Zhang is very doubtful whether this is in line with Tencent's long-term strategy and interests, although it can solve the short-term KPI problem of a department. To fundamentally solve this problem, Tencent may need to give the enterprise WeChat department sufficient strategic attention and resources, instead of continuing to benchmark it against DingTalk and wavering between 2B and 2C.

Different business models and corporate genes should not have the same commercialization ideas.

Of course, Tencent is an Internet company that continues to evolve, and it is also one of the most open-spirited platforms in China's Internet field. The private retail industry is looking forward to it continuing to be as far-sighted as ever and taking on the important task of building private retail infrastructure. .

If Tencent can realize this historical mission, it will once again achieve great leaps and bounds in the new historical cycle of decentralization just as it did when it implemented the open strategy.

#HETuber #video #sharing #watch #upload

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jahidur1999 · 5 months

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All the contingencies in history have converged