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#maybe a hot take but it makes no sense that the nj girls are repping haite couture brands when theyre teenage girls with a teen audience
lee-sanghyeok · 9 months
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Credit: @seventeenisking
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smol-lydia · 4 years
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Subculture Appropriation: A conversation with my therapist fiancee about the Beetlejuice musical
Okay so, some context before go into this. I don’t normally like going into identity stuff but antis will come for you if you don’t so here we go:
My fiancee is a trans clinical psychologist, likely neurodivergent. However before going into clinical, they got their undergrad in social psychology and because I was a historian before I became too ill to work, I love to talk to them about culture, society, social movements, etc (my brand of historian was a sub-type called social historian, ie I studied the societies, and social movements and every day lives of ordinary people in the past rather than say, military bullshit. I fucking hate military history lol). As additional context for what I am about to talk about here, I was raised by two gay dads, one of whom was an OG 80s punk who lived in Philadelphia during the AIDS crisis. 
Also, full disclosure: I love the Beetlejuice musical. I don’t love what it’s done to the fandom but I love the musical; not all Beetlebabes hate the musical. 
Okay so:
The thing that gets my goat about the shitty hot takes a lot of gen z has around Beetlejuice comes from what my partner has termed “subculture appropriation.” Let me explain. 
Goth and punk are subcultures. They were, in the 80s, revolutionary. They were radical, and they were not accepted in the mainstream. My dad, with his mohawk and tattoos designed himself (he was a horror comic artist) and multiple hand pierced ears and chains around his neck, was not well received in my small town in NJ. When we lived there, in the early 2000s, we were the only gay family in the neighborhood. Gay marriage wasn’t legal, and I was shunned in school for being the girl with two dads. Gay rep in media was pretty much limited to Queer Eye and the L Word. It was a different time. 
Gothic subculture, even in the early 2000s, was not mainstream. My small group of friends in high school (we were all goth and emo) were shunned. A lot of us were some flavor of queer. Some of us were POC. Some, like me, autistic. A lot of us had eating disorders. We were bullied incessently, to a point where many of us had severe mental health problems and had spent time in and out of psych wards. This was also not seen as mainstream and labeled us even more as “freaks.”
Beetlejuice was the movie and cartoon for us, by us. It was a cult classic. It was not something most kids were watching, but I grew up strange and unusual. Beetlejuice spoke to an entire generartion of goth subculture. 
Nowadays, things are different. Hot Topic doesn’t play Pierce the Veil at ear numbing volumes when you go into the store. You’re likely not gonna find those hideous punk pants we were all enamored of back in the day. Instead, you’ll find Disney. Fandom. Anime. Bob’s Burgers. In the last decade, goth has been watered down to appeal to the masses (much like other nerdy subcultures) because capitialism ruins everything. So, enter the Beetlejuice musical. 
I love the musical because it spoke to me, the little girl I once was, who watched the cartoon with my dad on CN. But I noticed, once the show blew up on Tiktok, things changed. And the reason was a mainstream teen audience picked up on something very specific to a subculture. And then they made it there’s-- hence the term subculture appropriation. 
Beetlejuice has its roots in gothic literature, dating back to the 19th century (my friend magicalmolly on tiktok has an excellent “understanding gothic literature” series that covers this). One of the main tropes of gothic lit is Death and the Maiden-- aka Beej and Lyds. It is not a mainstream romance, and it’s not supposed to be. If supernatural romance makes you uncomfy, then maybe this genre isn’t for you. 
The problem is when something with tropes specific to a subculture enter the mainstream, they are going to be villainzed and misinterpreted because mainstream Beckys who think they’re goth because they paint their nails black have absolutely no sense of history, context, and nuance that the themes of the show give. As a result, suddenly the shitty hot takes pop up. And yes, age gaps are icky irl. But in this genre, they are bread and butter (Lindsay Ellis has a good video on this called My Monster Boyfriend). As a result, suddenly a bunch of kids come into a niche that isn’t theirs, demand we re-arrange the furniture for their comfort, and in general start trying to push the subculture out of its own space. 
This isn’t, by the way, gatekeeping. This is appropriation. When you go into a niche subculture created by the marginalized and try to make it your apple pie bullshit, you are appropriating a space that doesn’t belong to you. As a result, you have two choices: you can either educated yourself on the culture, its history, context, nuance, and decide its for you and dive in. Or you can leave. But it’s frankly gross af for you to barge in, try to rewrite history that in the case of the subculture, goes back decades, and in the case of gothic literature, centuries. That is the playbook of colonization (and I know you little fake woke shits are gonna derail the entire argument because of this but I haven’t seen any of y’all write a fucking 60 page thesis on nationalism, colonialism and antisemitism in France so get fucked). 
I’m bad at conclusions so if you made it this far, any OG babes feel free to add on with your thoughts bc we old ass goths gotta stick together. Thanks for coming to my historical context essay. 
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