Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration
Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands.
There was a time when associations didn’t think of their members as customers. We saw their loyalty as beyond commercial transactions. It’s…
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How do you grow membership in a harsh climate? Attracting a wider audience and turning those customers into community is a good way to start.
We’ve been on notice since well before the pandemic that shifts are occurring in why people join an association and what they want once they sign on. Going virtual has brought those issues sharply into focus.
Over a year ago, my business partner, Kevin…
Giveaways and Gimmicks Are Short-Lived Solutions—Strong Membership Initiatives Begin With the Basics
Giveaways and Gimmicks Are Short-Lived Solutions—Strong Membership Initiatives Begin With the Basics
From VIP clubs to fancy swag and tiered pricing, the tactics to win members’ hearts are only limited by imagination. When the economy, technology, or social disruption, like the pandemic, threatens to come between us and our reason for being, a little panic is understandable. But before you load on the giveaways and short-lived solutions, make sure that the fundamentals for a strong membership…