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What Is Copywriting? Definition of Copywriting and Successful Ad Copy – Dan Lok
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I’m going to do is I’ll go to some of the concepts that maybe the second-half allergenic we keep some of these materials, in fact after today you will be able to critique his materials to self cuz most of them suck, it’ll work, but you wouldn’t know by the end of the workshop why they don’t work, and what to do instead, upub you have to do with no way more about, the power off the written words that 99% of business owners out there, so his house going to work, how to turn words into Cash, and what am I talking about I’m talking about the skill of copywriting, so let me ask you a question first of all when I say this most entrepreneurs don’t even have to have I have no clue, what exactly is copywriting, they’re thinking or are you thinking like trademark, by copy right right know so tell me what, Exactly is cooperating the answer, quickPay, what do you mean marketing okay, running away that convinced we’ll do something not bad yes, yes, persuasive copy yes, okmalta something only working replace when I’m content yes, okay motivate them get excited to buy yes, written communication, 6 Presta Valve hear a lot of different definitions, yes, that’s the first issue, cuz people get confused, is it marketing is it advertising is it the written words is it to get an exciting exactly, what do I do with this thing so is it benefits beneficial. Just let me find it as a first-time yes, so there’s no confusion, the old definition of cooperating by many many good copywriter from the past were talking about 20 30 50 years ago, is copywriting is salesmanship in print ladies, we could also be Celtic Woman shipping print, just for now the old definition is cooperating is salesmanship in print now the key word being there is, What’s the keyword you means we’re here with writing, that has only one purpose and is to what, cell, is the cell, andis Excel, auto Sales Management pretty good definition, go to date compared to now we also have social media Facebook a lot of different things when a copywriter, has came up with that definition many years ago it we we we were women with talking about printed advertising, we are talking about like Direct Mail sells letters but now the sole Minnie out of home to meet her yes, so he’s my mynute definition, cooperating is using the written word using the what region were to start, enhance or extend a relationship with a customer that includes salesmanship, hotels woman, i’ll say it again, copywriting is using the written word to stop, enhance or extend a relationship with a customer that includes, Salesmanship in print.
That’s a new definition, new definition, call me if you like this definition better, okay it covers a broader, spectrum, start enhance or extend a relationship, you got it, operating so why, why is that important, hookah tell me, why is it important, okay and you know the object is okay but why is cop reading point, it is catching message out there, okay, do the relationship okay, it’s like dating how, no but why is that important and why is cooperating important, getting close getting close, yes, nobility, credibility part of it, okay let me rephrase the question, how does that relate to making money why is it important, when it comes out, implementing yes, yes, but why don’t you sell operating, is what, good answer he’s a thing how many of you were here are last month when I take public speaking Workshop, Remember what I said communication equals what, well write it down communication equals wealth, so communication equals wealth and means the more people you communicate to Udall, deliver your value to the more money going to make yes so if you’re selling one on one, what’s your ratio is what one to one if you’re selling to one 250 a hundred racers, one to one, 100, novel with cooperating, what is your ratio, you guys hear that, 2 Chainz, somebody, just bought something from the website, and I’m not there, selling, without my physical presence, another chain, somebody just bought something from a website, i’m not there, it’s simply the power of my Wiccan words, you think of all the forms communication skill selves, how many part of the saying in a cell’s at the number one Affiliated entrepreneur needs to have yes, and I agree, to start with, You can’t even tell anyone on 1/4 lb entrepreneur, and then once you develop that if you are good and you might one too many, now I’m talkin 1/2, many many many more without you being there and that’s the power of, there we can work because of the war leverage what’s the what the average, and his 24/7, denny’s 24/7, and what’s fascinating is this, ask important as this skill, i believe of all the skills of business copywriting is one of the most valuable, as the one that made me the most amount of money, and one of the least understood and least appreciated, one of the least understood at least because whenever I talk about operating first of all, interested in it, they just not interested it, copywriting what the hell is that, i’m not I’m not a writer, but they would spend, hundred thousand tens of thousands of dollars, on driving traffic, On running their ass, on media but they never look at that’s the coffee actually work and convert, we will spend 10000 for marketing budget they will not spend $1,000 copy, puzzles me, least understood and least appreciated, end, with entrepreneurs, they don’t understand the power, actor Wheaton words but with you after the day I think you’re seeing this is an area in you pay attention to, regardless of what marketing YouTube, regardless, so, least understood least appreciate it and that’s the good news, that’s actually the good news y, and I’m not asking you to be how many you believe you’re not good writer, just be honest you like inviting is not my thing, i’m looking more like a verbal communicator, yes, i’m not asking to be a writer, my goal for this Workshop is for you to just know enough, that you would be able to tell the difference between bad copy and good coffee, That’s that’s my goal for you.
So then when you hire professional you work with somebody or you doing your own copy you would know okay, no no that doesn’t work, so that all those writers are things like they cannot bullshiter does that make sense, just knowing now that you know the difference maybe you cannot write a good copy but you can see it for sure that’s not, how to copy, that’s what I got to think of that, how the following say yes, so that’s my goal 10 times your finances 10 times your business 10 times your mark, 10 * your life hit the Subscribe button now,
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Why You Can’t Get Rich Looking Poor – How To Sell High-Ticket Products & Services Ep. 21
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Okay I want to hear from you so, vbac experience, yes, plies I said, if you’re going to buy, yes, well if you’d rather, wash it yourself, yes, yes, yes because you pay on it, yes, yes, it’s the same, it’s a shame because we occurring if you think in terms of one year, they say I’m just making it up $2,000 a month, brian is 24 Grand a year that’s a $24,000 coin per year right, you think it’s five years ago be worth hundreds of $1,000, it makes a difference, people and notice in example essay for, call Ryan accounting client and they paying you late on the high-end how much, aAA, calvin Klein kapadia, 15 Granite top right and then if we do like Monday every year 15 grand, yeah it’s a client who invested 15 grand for a few years chances of them switching, unless you really f***** it up right but they’re little, Right, mcDonald’s, move on that’s what I’m talking about, telephone the back, dJ, yes, yes, yes if you get something cheap triple 30 bucks app, that’s why I say I tell people when you when you look good you feel good when you feel good you perform better, you can’t get rich looking poor, high ticket item is awesome it is awesome but seriously you eat when you when you dress well you just, did the feeling the confidence you have it’s different like for guys, dress, pin press, where expensive suit you going to have so much more confident, mississippi where does a T-shirt and all that is like, you try to close it, how many God does guys in the room look good, you feel better, it makes a difference ladies maybe like right, you feel better, rite Aid, but now I’m not going to get there, yeah just a mindset just a psychology aspect okay, Reasonable for when you make more money high-margin you can actually deliver more value, what if that’s how much you making that’s your profit margin you can’t deliver that much value but if, you know what I could deliver Olympic Valley, elements that I always have in business all these years is very simple is whatever you charge, michael is can I deliver five to ten times more about it to my clients, that’s kind of my rule of thumb, someone pay me $1,000, can I deliver $10,000 worth of value right, thousand dollars, what is think about it, because when you have more margins you can create a better experience, a better experience for the buyers, betty Smith virus, it’s like a blue robins Robins, so Tony has this Mastery University, when is life and wealth Mastery couple workshops and he does $10,000, get $10,000 and it doesn’t do it in some Hotel he does it in Fiji, That is a resort.
Multiple-day you fly there it’s it’s a resort it’s an experience is application is intense learn, if you get there a little sleep is an experience, $2,500 can you deliver the same experience, he needs that pie price point to deliver that experience, so because of that he could, the good ten times your finances 10 times your business 10 times your mark, 10 * your life hit the Subscribe button now,
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8 Chinese Superstitions and Beliefs – Decode China
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C-131, nothing too long, no you snooze you say, big eyes when you don’t touch, i don’t know Jenny I’ve got some pretty good, I think it’ll lose, chinese people gambling, chinese superstitions and beliefs we Chinese have souls, many superstitions, today I’m with you, lucky 8, i’m just a very first one, the number 8, not in Chinese, represents, fortune and prosperity and good luck, and that’s why you can see that we have, would like to take number we have our license plate sometimes right that it with the, 8, phone numbers, we like 8 house numbers, sometimes even multiple, like even AAA, we also like the 6 to write 6/8, is that right, 6 + 8 + 3, no 646 represent, sexist, are there that’s coming okay, usually transport, su16, so they will keep making Fortune, continuous song, continuous Non-Stop, 6 Auto symbolize, i’m going to like forever right, the six 6 so that’s also too I know you have some props here that you can share with with audiences as a first one, Orioles license plate, take this on purpose or by accident that’s the one six eight, license plate, yes, here’s what I did I I ride a motorcycle, some motorcycles less common right, so I went to the right insurance place and then I saw this and right away I’m like, this is the one and I pulled out of the box in the lake, you sure but I am sure this is what I want, i like that I like that and you can also see that, cd16 it. We also Chinese we don’t like that, the number for, we do not like them before. What does 4 mean, newman’s death, it means that, so we sometimes maybe in certain apartment buildings, number for, orion 14th floor, so bad right now, house number, from mainland China, bill’s Auto light 80, But in Chinese we leave the 18th which is the hell like it’s supposed to do something, you go to hell is still the -18 for, near the core of the earth that’s against the position right that’s what it is, 1800 % depends on what they believe to be safe, explorers good, ford Explorers good, 30 Floyds goodbye spoiled definitely no good right so that’s the second one. The one that we have, it’s the cat, which this is actually from, japan right, from Japan, and they go so represents Good Fortune, it represents good luck and you can see the little arm like that right, and I believe that that the left-arm it’s for a symbolize Prosperity right and the right arm is symbolized, good help, so Chinese use of money is always funny I don’t know why it is always, cashier, right, attract Prosperity right, moving all the time, chinese Asian, Japanese.
Middle middle medium size one and then once more, it tells you how they like money right, superstition is it has to do with gifting, when you are buying a gift, no, what you don’t want to do is you want to want to buy Chinese, a clock as a gift, because it symbolize again, that means it’s, uu, but you wish the person to, to die is possibly something like that, how to say, gifting, a clock sounds exactly like, sending you to your death, recording memes, yasso, ion clock, and then the next one that we have, the umbrella this is little bit interesting now for the umbrella one, that in Chinese would believe you don’t want you open up your umbrella, and I’m just going to do it I’m going to, break the rule just a bit just to show you so., but we don’t want to attract bad spirit and bad luck, Some bad things are going to happen, we do not do that, do that, well, rumor is that you, you bring spirits, ghost into the house with you, yeah yeah, commonwealth, with you so I can bring like that lock or like ghost ghost. Right or that kind of think so, yeah we don’t do that don’t open up the umbrella in door I do not open umbrella in other people’s house indoor, that’s a big No-No huge pregnant, and then a not a Superstition which is also has to do with this thing is, when we also don’t want to give people a pair of, shoes not know your friend gave you a pair of shoes right, well like when she give me a pair of shoes and then she asked me for a dollar, what do you mean, you don’t give your best friend and family, Toys R Us are you want to send them away they going to run away going to stop pretty with them you don’t want to do that, now if they give you a dollar, superstition, did you forget me okay but, want to call the back, well that’s you wanted to stay to be with you just to maintain that good relationship, right, the last one I believe we are, talking about, sharon care, notching, paris is it a fruit, yes because the name of the food in Chinese, separating, separation, splitting up separation, so when you cut up hair if you don’t want to share, because that symbolizes over, going to, separate or divorce or, split up, yeah so it’s not it’s not, just bad luck, and supposition, galaxy X, i thought at 7 cuz I come up with one more now, toda La superstition, Don’t put your chopsticks, the ride, auto body shops in the rice, so that again symbolize what, so when our ancestors passed away, photo, 3, 36 incest, with a friend the end, i give them a spot inside, so you don’t want to do that with, look similar, like usually looks, incense, people, what are you doing, a respect to somebody was, passed away right now like, again, people living off, and those are the eight Chinese superstitions, and Belize, now you might think Olio it’s a bit too much wine a day, like if you know so difficult it’s not that it just like we want to do everything we couldn’t even see it’s about electric things except, a Prosperity good health, also Sue that you can learn a little bit about, how important Family Values, write other relationships onto Chinese, is very much about relationship to, so, comment below you know of any other service station that I liked on of interesting that we may not know we can cover that in, In the future videos well.
Egg basic one just be aware the do’s and don’t and when you’re getting people when you’re communicating, with a Chinese, subscribe button, turn on notification, click the Bell just click the Bell, and you want to watch my videos, does Golden Lab UCI Medical China videos, we upload new videos every two new Virginia videos every single week so make sure you stay tuned for that, and I’ll see you in the next video,
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How To Intercept An Attack In JKD – Bruce Lee’s Jeet Kune Do
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How to intercept an attack in JKD think your shin appreciate it, so JKD the way of the intercepting fist what does that mean and how do you actually apply, can come back today I’m going to show you exactly how to do that, bruce Lee Jeet Kune Do, the way of the intercepting fist, that’s where the name came about to know if you, study Bruce of you watch him in, deveras movies, the whole philosophy of JK do you not understand that you have to understand where they came from, now if you watch maybe the birth of the dragon or you know a little bit about the very famous Wong Jack Man fight, before the fight Bruce was alwin Chen, very much use the wrench in principle straight flies the typical stands, i’m with a lot of attributes meaning power-speed and timing is not a typical engines like a modified Wing Chun, Very effective, after the one common fight you change into you know what, the death bike took too long, how come and he was he was losing and he wasn’t doing wasn’t as good, and he thought to myself how come I couldn’t end up fighting second why did it take so long even though he want, so he talked himself what do I need to do now you understand in principle, winchester alternator belt, hitting and defending at the same time, so you have to know your times, paxil lapso, all the basic techniques someone throws a strike, can’t deflect and defend and attack at the same time, employee Stock okay that’s good, right that’s already at like better than most kind of Martial philosophy cuz I’m on Marsha place of East what do they do, you defend and then you attack right you defend and you attacked us, Station number one, second stage kind of windshield, you cannot simply, alyssa histos a hole punch, atypical is not about the tanium just tried MSHA principal, blog, right eye block, and then I would hit, right, so that’s a block a hit, to beat, block and hit at the same time, so Bruce. Is there a more efficient with tactical identify faster instead of me blocking, the same time what it was he attacked, i just attack, so I attack before I even defend, end stats, how he came about, the concept of intercepting, instead of waiting for this guy to, get this closed why don’t I just intercept his strike, because, define lost its with psychology of This Is Us when he’s thinking of attacking, he’s not thinking of Defending, your mind cannot do two things at once, so when he is thinking of hitting me, He’s not thinking of blocking.
So there’s that window Gatlin Bruce was so freaking good at reading people he could see that, list of micro second that you lose focus or you want to hit me, intention he can intercept so when it comes to intercepting a strike, injected in attack, deadpool ways that you do it, okay and we can go a lot deeper but for now I just want to give you full of simple concept, lincoln diesel principals season of parking techniques is not about technique, i can do the finger job I can do the punch I can do this, about the principle to the very first we can intercept intercept someone, if you use the luxury of distance, longest weapon against the nearest Target, which is intercept the leg because 4, someone attacked a to touch me, he has to come to me, right it doesn’t matter unless it’s an alien or something like that he’s got multiple legs, Two Lakes, 2 armed, in order for him to attack me to get to come to me, and very often if he’s thinking a punch, the lake is a good way to intercept someone in JKD we usually like to do, movie called the sidekick or the low side kick to the shin, right now the way you do it so I will show you in a bit, different ways you can do that again. About technique some cases we do what it caught stop kit, that’s it so he comes over I just stop it, i’m not trying to kick him to see my body balance, like that I’m just trying to stop it, i’m leaving a Libra man wait on him, cEDA, so I want to break his knee right, so it’s more like, right I’m exaggerating it’s more like that, Why Daddy’s effective on the way. This is right there right, so that’s a stalker or, sometimes it could be more of a sidekick is EverStart cake is more like a Hitmonchan and Hitmonlee, directly to the knee, right so it’s more if I’m not anxious it’s more like a storm., sopon de imagen is storming something, so that’s intercept the leg, second thing you can intercept is, the body, right big guy open up, the body so maybe a, bundt cake, maybe, this, it’s okay because it’s not going anyway growing protector, i like this, this, like that, you can do it with tow, if you’re wearing any kind of, sports shoes or boots, so that’s the body, with this, oil filter, right from there he comes by there that’s about, i’m in the second with his body or, here, could also be, Here, rite Aid comes over could also be there, right so, body, stop thinking just is, the hand, right, so definitely can use that so they take you those up punch this way go ahead right there, cut one more time slow, from here, does a cut that’s an interception so I’m not, blocking and hitting, go ahead hit, i’m doing that I sent that one more time, you look something like that, right so intercept, the leg the hand the body, the fourth way you do it, which is the level that you want to get to which is bruises at, intercepted intention, not physical movement, i’m reading his eyes I’m reading his, soul, his emotion, that maybe he wants to attack, maybe he has any intention of hurting me, all the people next to you on my girlfriend my wife, set intention, if you can read that, or, Even the slightest.
Let me show you, so I’m looking at you, during Michael movement, that’s getting, punch load up ready, to hit, sending with the lake if I’m I’m going to kick your watch, this much, peter Michael, from here, that’s already getting load up, and I’m going to fight kick, the artist, just intention, or sometimes to look at it look at eyebrow, oishi how my what’s on my eyes, does intention, so you learn to read very very micromovement which is very, barry, difficulty of Christian Learning to try to read them microexpression, that’s what you want to get to, intercept intention, boise in December, intercept leg, interceptor body and just up the hand and just have, intention, easier said than done, easier said than done because what he requires you to do, did you have to bury have a very strong Foundation, bruce’s case, lincoln Foundation that you can you need to be able to at first just block in hip, And then be able to block the same time simultaneously and then you’ll be able to intercept before you blocked so he got to work, level 1 level 2 level 3, then you got to work your reflexes you got to be able to read you got to be able to judge distance you got to be able to generate enough power, you need to have no hesitation got to learn internal killer interesting in a very short. Of time, all that’s happening within a split of a second, not so easy, that’s why it makes, jKD so f******, difficult, it is not a difficult art to understand, oh yeah get in the way of intercepting fist you f****** do it, can you do it, can you do again and again you do without thinking, which is feeling with reading tension can you do it with precise execution Target, I was speeding timing, order that, that’s why it’s such a difficult., me I’ve been learning about practicing only scratched the surface, i could spend a hundred years learning this I won’t even scratch the service, that’s why he needs a lot of practice, and through this process, turn learning the art, learn something about yourself, you learn to eliminate home defense, learning understanding, and you going to be more humble, doesn’t matter how could you know what I’ve, i could spend again a hundred years, i’m leaving scratch their service, it keeps you humble, it keeps you, have a pee more balanced, view about life, that’s why I teach martial art in my channel, not teach you how to fight and you could fight, but Sue, fighting Sioux motions, do forms Sue training, you learn something about yourself, When you become a better person if you come up in a man of it a woman, benefis is meant by the hospital, i better, better wife better, son daughter, that’s what this is about, and you cannot do that just sitting there meditating I think, you do that when you do it through motion, when you hit something we’ve heard something we think about something when you correct something, the constant movement, something happened, that’s what it is about, so comment below share with me, maybe one martial art means to you, what how does impact your life as a human being, or maybe you are you have no martial training, you watch Amaya Marshall video for the first time you like you know what I love this philosophy, i want to take a module I know a lot of people that watch my video they get inspired and, Going to go take the first martial art class.
I’m very happy about that impacted your life that’s awesome, if you’re not never watch my other videos this the first time who is this download guy in his penthouse, click the Subscribe button you’ll learn a lot more about me and different things I do you mean my wife you need my team you see the different things, aspects of my life maybe you’ll learn something Floyd, maybe not, i don’t know, check them out, underside, until next time, you want my friend,
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How A Mentor Can Make You Rich
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Over the years I have thousands of books I’ve attended thousands of trainings of the workshops but I could tell you with, adult without any hesitation, the secret to my success, is, the two mentors I have my mentors made me Rich, the books are red they help, domino’s I went to they help but, my two mentors, they are truly, my secret weapon, to success, so the question is, how does my mentor make, first of all, your mentor, has absolutely no obligation, you have to understand, doctor, come from. Play, your Mentor is where you want to be, and I think most people, sometimes they see someone, online unfortunately, come on social me, mediaite, follow somebody, enzo that’s mine, i don’t believe in that, i think you need to choose your men, controlled variable, i think who you love for me, much, much more important, then we’ll get by, Just like it martial art, who is your sifu, who’s your son say who’s your instructor is much more important, stella style that, a true mentor, life changing, so if anything you should think about look at the person actually look at the person look at the mentor look at the people you follow, kepi on all day, fancy shooting the Glam and Glitz and all that s***, do I resonate with this, right, do I, do I connect with this person, do I connect with a mentor, do I, do I feel like I understand I feel like values online, i think that’s very critical, who you learn from it, you got to love from this person, this is this is you going to be more like this person last thing you want is you learn more from this guy become more an a******, then what’s the point, enlightened learning, Beyond and wanted to say you want to learn business going to be successful hopefully you’re not just learning how to be, how to make money from this person from his mentor, hopefully you learning other things Beyond than just that one thing you learn because I think I truly Mentor someone, it’s not just teaching you whatever, it’s leading by example as a role model, the teaching, tarrasque, life, it’s not just one thing very lenient, so I think, you need to be more selective who you learn from and I think you need to consider it is, dad, when I left my mentor never go to Mentor with a sense of entitlement, just wanted to comment and all that, hidan I watch a video man help me out, i have a question help me out what a function to help you out, not that I don’t want to help you out, But you don’t even get the basics of business.
Dude, any business interaction the first thing she asked is, how can I add value, how can I add value to my mental boson mentors I have, i added value to the lines to ask, damn how could I help you first Mentor I had, if you watch any one of my work, you know Alan I worked on him for next to nothing but one year, iI Men do I pay him, tens of thousands of dollars a month from I invest in myself, i’m not in bed I’m not paying my mentor I’m not investing my mentor investing in myself, through my mentor, you have to understand that, so, whatever it takes, you got to bring value to the table just because someone is successful, the under absolutely no obligation to help you succeed when you didn’t f****** help yourself, You don’t even understand how to deal with people, you leaving now to communicate value, you want something from nothing and poor, people always want something for nothing, and it pisses me off, right you see someone give me something changed should I give you change, doesn’t make me a bad person told Daniel so me they just the hungry all that that you don’t just give him some change, no problem giving people money, i give people way more money if they’re performing something they’re performing some kind of music, did do some kind of magic their washing my windows they’re doing something in exchange of money., provide some kind of value, those people I always tip well, is the people want something from me please give me money should I give you money the world that’s an old, anything, he was here first, Lordosis s***, your family stole your s*** the society doesn’t owe you s***, you want something you got to go f****** get it, you got delivered value, the same thing with mentor-mentee relationship you have to think about what what can you do for the mentor just like, kennedy Center, don’t ask what your country can do for you ask yourself what the f*** they do for your country, don’t ask what the mental can do for you ask yourself what do you do for your mentor, what value can you bring to your mentor, do. First and don’t ask anything in return, he or she is where you want to be here she’s already successful. She has the wisdom that you want at the knowledge that you want, add value first and then don’t, sucked up the time, observe, they don’t like don’t be so f****** stupid Austin stupid s***, Watch if you’re smart my mentors both of them, bartholin can never directly tell me anyting, he never said Dan you do a b c and d I’m like this, we’re kind of the mentorship I’m giving you over over videos is a very direct reply, my mentor just, carrie’s on his business, and I was observing was paying attention I was asking myself questions why does Alan do it this way why does he, to do marketing Des with I was taking notes I was reflecting was thinking, that’s what makes me jump, so my mentor, open the door for me, and they both did, but I was the one that walks to, i was the one that took what they taught me and implemented, and created, distichiasis, created, gerlach today, very much, i’m old myself, ice sculpture this person doesn’t funny, doesn’t happen by exit, so you got to think who you want to learn from, And then you got it at Valleyfair.
Does Hallman mentors, mimi Rogers, so go in there with the right man, audi, no with a sense of entitlement, not a sense of under the obligation, lasenza you want to learn be sincere, julie Benz, and that one mentor, that one Mentor coaching, your, life, to think about that, if this first time you watch my video, baby f****** intense, good, shipping, f****** s*** you up a bit, write comment below, before you do anything else watch my other videos, maybe give you that other ideas different inside, to think about your life, a little bit different, don’t be a f****** loser and, and just go on YouTube and watch the videos and all this s***, think about things living deeply about differ, some problems, think a little bit about DB we can do for, That’s how you become sick, not just like, call me then shared and watching some videos in, how to get on your computer if it’s not like, pictures of broken neck, you got it, did Exxon.
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7 Words That Ruin Everything And Destroy Success
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They are seven dangerous words, that would ruin your life and destroy, your, success, this is inspired by one of my mentees one of my students, on, baseball Cowboys reading, a beetle, i was talking about this, particular, thing and I thought you would be a very good, lesson to share with, he was saying that I was I was teaching the class, within High ticket closer, that he’s got this little boy in the back of his head, saying the first three words, which is, i, no, that, i know, that is no I think I’ve heard of this, i know that, well how do you know when you know something, let me tell you this, if you don’t live it, you don’t know it, you might have read it, you might have seen it, you might have talked about it but you don’t, bucking knowing, is it most people they let the eagle get in the way, R6S, is there a easy notice people I know that I know that I know that what you don’t know shitt, you do not know it, how do you know when you know something, if you don’t live it you don’t know it, so those three words are very very dangerous and they destroyed your potential to destroy, your success why because the minute you say I know that, you’ll bring shutdown, you’re not listening anymore, and you like okay I know that I don’t I don’t need to listen any further, are you not paying attention, so what you know it, so f****** water you know it, it’s not about knowing it, i could tell you this, i am not an original, think of let me just tell it to the whole world, i am not an original thinker, there’s nothing new about what I do, Everything I learned from, napoleon Hill all the successful entrepreneurs, think and Grow Rich, approving masters from the past, my mentors, there is absolutely nothing new, about what I say in about what I do, ima, synthesizer, i think different ideas I put it together the only difference between me and everybody else, is, i don’t say, i know that, what do I say, i say I used, used., delta those three words are much more powerful, they say I know that, because when I use it I own it, it is mine, i didn’t set up everybody else, just think you would ideas to learning about it I know that I know that I know that, i asked how can I use it, how can I use that how can I use that implement, the only difference between me and everybody else, i can execute a better than most, I use it better.
The most people that’s the only difference, it’s up to you just watching video you watch 1500 video don’t use s***, i can use one video can read one but I can take ideas and I can Pullman, executing melee execute f****** well, definitely different, the first three dangerous would I know that, beautiful words that are very very dangerous they’ll ruin your life, is, i can’t, 40, i only said that to yourself, how many said that maybe just yesterday maybe just today, comment below, i can’t, afforded, now this I love him Kiyosaki again nothing new, he talked about when people say I can’t afford it, again it shuts down your brain, there is no creativity required when you say I can’t afford it, you want something in your life I can’t afford it, i want to buy that can’t afford it, I want to support my parent I can’t afford it, don’t pick up the kids, i can’t afford it, i want to send my kids to college I can’t afford it, you see how it is I can’t afford a quarter to can’t afford it it isn’t the easy way out, because you just making excuse, so I can afford, who requires no effort, that’s a poor person, mentality, and you know that’s popular say that I can’t afford it, what you think money grows on trees, before, call me below, instead of saying I can’t afford it, ask yourself a powerful question and edit how can I afford it, how can I afford it the mini ice., the old print of a world of possibility the middle changeable calorie instead of, statement, a victim, i can’t afford it, stop, how can I afford it, maybe I can afford it with, My current job if I can’t afford it with the way that I’m conducting business, how can I afford it what do I need to do what what knowledge do I need to, acquire who do I have to be, you want newest skills that I need to develop in order for me to afford this easy how those questions, much more powerful much more empowering, wouldn’t you say, so how, can I afford it, or a high level question that I like to ask, is how can I make it make me money, how can I make it make me money so imagine this I show up to your house, i have a brand new Ferrari, a pocket right in front of your door, and it’s a the Ferrari cost $200,000, i say to you you know what I can sell you this Ferrari he’s a key, $400,000, is what you wanted can this Earth right now, i don’t like Ferrari, i don’t like red, porpoises my job, a rich person would say cool, i’ll buy call me below if you will buy it be honest, even if it doesn’t matter if I like Ferrari I don’t like Farah is not the point, it how can I make it make me money, tell me why I don’t like Ferrari, i’ll buy it the minute I buy I’m going to flip, or even if I don’t have two Capital right now, i will tie up the deal, signed a deal first, algee Smith 3-4 days, and that was flipped the car and make a profit make I sell 420 850k, ipocket 28 + 50, i can take a 50k profit, and go do something else, des Moines more skills, to make another investment whatever it is I want to do, it is not about the thing it is about how we used to think, It’s about how to deal with a situation.
Is it how you look you can see why I don’t like wrath I don’t like Ferrari mmmm I don’t have no management, does how you think, and how you do anything is how you do everything it’s your mentality that keeps you broke its disc, exact, 7 words, the Royal life, and preventing you from going to the next level and preventing to achieve, more, so do not use those words, change your vocabulary, and ask yourself, powerful and empowering questions, every single,
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Should You Go All In On One Idea Or Try Many Out
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Rainy day, say goodbye, without me, you go all in on one idea or try many out, you go all-in, with one idea or try many out, you notice sometimes when you ask me questions like this I, always give you different ways, looking at things, you know that sometimes when you ask me a question, instead of just giving you an answer I’d like to teach you, how to stink, write how do you look at these things, and sometimes you notice actually give you more, questions than just, answers, because I want you to think independently about these, so, will you look at any project any task or anything you want to pursue, do you go all in and just do one thing or, you try many things out, the question, wheelie is asking, what if, this thing doesn’t work off, what would I do if it fails, that’s what he the question you asked, So, that depends on, the stage you are at, meaning, maybe your age, maybe where you are in terms of your experience, let me give you a very simple answer, how to look at these things, number one, if, you are just, getting started and you are trying to, you figure out your path figure your career what what what what’s your passion what’s your purpose, what’s a vehicle that you want to choose, dead I say you want to try a lot of things out is like, when you are playing different sports, write a young age and you don’t know what you’re good at me don’t you try to play basketball you try to play football you try to play, middle Tennessee try to play golf you play different sports, and you don’t know what you’re good at yet, so you try many things, Once you find that you don’t want to be I don’t, dsports I don’t enjoy like these ones is a no for me I don’t like Jet Plane. I’ll actually like playing sports with other people, i prefer like you know soccer like before, preferred basketball XM. Team sports, cool The Lost Boys you can limit, then from there, you got to pick the ones that, you believe, that you have the highest, probability off, succeeding doing well just like business just in life, once you know, this is the career, vista business that I know, i could Excel, vista Industries, an interest, this is an industry I’m passionate about, good. Now you can focus on put all your energy and go all-in in those, thanks, but before that you sometimes you can try a lot of things, sometimes I to question on social media, where, you asking me me about, Dead I’m just doing this.
All I’m trying different things I don’t know if if I should do this, those questions it tells me change. You haven’t we enough things because even try nothing’s meaning, if Bale, you feel enough you would know I’ll get that’s definitely on a big No-No, all guests this is definitely kind of what I want to do, and you want to build everything around your string, i don’t believe, the hole, idea philosophy, i’d like working on a bunch of egg, i think you should, find what you’re naturally, good at what you’re naturally gifted, and focus on your strengths, if you spend your life working on your weaknesses at the end of your life you have a lot of strong witness, but if you spend all your time waiting on your strength, you can make that will clot, and you can just, Go all in with that one thing if you everything around it, then you become one stop, but that’s my philosophy, depends on where you at, first, figure out maybe depends on your state your age, the stage try many things, second, then you can go all in, so it’s a question of timing, not so much up, should you do it that you cannot do it, it depends on where you are, today by the way if this is the first time you’re watching my video, make sure you hit the Subscribe button, if you have not yet, fans of my work, and you haven’t subscribed to my podcast yet makes you go to ww.w. Dan Lok show, dot-com is subscribed to my podcast, it’s absolutely free, every single day we will lease a brand new episode just for you and through that every single week out, Interview successful entrepreneurs, titans, successful investors, pioneers, the way., that they stink and I would, holdout extract, inside ideas, wisdom from them and share them, with you, on my show so go to ww.w., delsol.com I’ll have my people in there as well make sure subscribe right now I believe we only have the iTunes version, and yes, i know a lot of Yaki, yes we will be launching on the Android version, kimberryberry, soon as well, get a Time, i’ll see my belly.
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Best Advice For Young People
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SO3 big opportunities, what is 23, i thought we live in a world of abundance and lots of opportunities, i think you have many many opportunities we can take advantage of, but I think in life there only, certain moments where you accomplish more, in 7 months then you’ve got College in last 7 years, it’s a very different kind of opportunity right, so when you have those opportunities do you recognize, i will be able to accomplish more, indy 7 months, then what I’ve done in the last previous 7 years, you got to recognize hey this is one of those opportunities, a bit of f*** this up not let this slip through my finger right it’s a very different thing, but people don’t still have the awareness to recognize, this is what that is right, like, you just feel it or you would do it and you would know it’s here somewhere you know hey you know what, If this, is, just like the internet back then, if this is what I think it is, and this goes to wait I think it would go, holyshit, black where would I be, right that’s all I can think about right, the first Mentor if if I can learn a skill if I could I want anything about it but if I can learn this skill, high-income skill cooperating, and that would take me, at least off this, treadmill, cuz I was not making money but this is losing money wasn’t going anywhere my mom wasn’t paying my mom like to get my mom, what I need to do, so this works at I could have someone that I could go to, like I would take advantage of them and that’s exactly what happens right cuz I was making, like next to no money to making 10K within one year, Like it doesn’t take a rocket scientist to figure that out, and then from there because, i’m in the industry, consulting and it’s speaking it just branches out from there and then I want to talk to skill went on the internet, i’m like wow this is like, there’s no competition this is, crazy, dumb able to, getting this early back in 2004, right, like wow, i wasn’t even thinking about, there’s no competition, no one is like marketing a ton online, and then I was, selling like ebooks and stuff like that way before evil was popular, right or selling it in. Exe file, does that fact that you going to PDF you have a software in order to read the ebook, no no no fault that the unit download software to read the ebook, right and it’s like this type of stuff, so that’s what I mean I don’t think in life we get more than three, Like if you get this done you accomplish this goal.
It gets you everything else, what is this that you got this you get everything, right you have you to help your mom pay off the debt, by the car get the girlfriend get everything else, if I can get this done everything gets done then why don’t need to worry about this I’m in a rut about this I just knew about this, then I got everything else but most will do, dileo Dental better than try to catch everything, i’m recording it with two hands, like like I Amon Sul Focus, and that’s why my life you see even that today, like, really no joke, why I’m only good at a couple of things maybe handle things, everything else I’m like usual, nothing like a most basic, Single I buy cooking wok, i don’t know how to do it cuz I never spend a minimum my time, on those things, i don’t know how to turn on the laundry machine I. Just don’t know, auto Hardware, cuz I never done it, all my focus is on this, nothing else, a block out everything else, and is this, holiday today stuff, doesn’t matter, elitist in my life right I was focusing on one, anyone’s I focus on this it seems, it opens up another world right opens up another world, but I will never in my mind I thought I would become a speaker, what I wanted to do was stretch outside of my comfort zone, to learn to pronounce English with us, heavy accent, and also improve my communication skill, that’s why join Toastmasters there was it, stephen Toastmasters because, i did that, because I found out that was holding me back, And from there, alluring as all this is all because of your speaker because I was doing like operating in marketing, i’ll have the opportunity to actually speak, that’s all I need to speak maybe I need to cuz I need someone to make them make a living doing this that’s when Alan suggested maybe put together some, product, okay now put it some kind of product. I’m speaking I’m closing on the platform, suck, horrible right by kept out of doing I kept doing and kept doing it and then there was a time, i was in Langley, speaking to a group of thing 50 business owners, 54 West Lindley, but doesn’t matter I showed up, spotify 2 people, i close 5 people, what’s $2,000 package, okay 10K is nice, but this was one guy singing audience is name is Dave, he was the promoter organizer, boy huge, Similar company, i thought I would Daniel pretty good, you want to come to speak, to all people, 750 people sound speaker 500, if I’m day was good, i said you know what you’re pretty good, why don’t you speak to us continuously, they gave me the opportunity to, to be on that and that whole my skills, all these years, and now switching back to even whatever we do, even women are leaving that we have, because, i made a decision, i would never do what I do, crafter, the women are due to closing or anything that we have, without, the decision, to join Toastmasters back then, you know what I mean, if I didn’t do that and then make some sacrifices with Thursday night every week to go to Toastmasters just to Woodlands., so from there and now I’m, able, so take advantage of opportunity so everything didn’t you see, It that we do now as a company.
It’s all my life, all the sacrifices all the mistakes, lead to this point, it is not, does it didn’t just happen, it’s it happened and I’ve got all the skills test to make it happen right at this moment, what if, when I went to Langley I didn’t have the skill set, the clothes, turn up wooden, have met the organizer, i wouldn’t have gone into her I wouldn’t have had the opportunity to hone my skills and I wouldn’t have the skills I have to daisies, it’s like a, domino effect, one thing I didn’t do at least then the whole thing just goes down like that, but I did I just, bump bump bump bump bump bump, then from there the door opens up, it really does, it really really does, the whole world just opens up I find it to be the case, So then I can take advantage of what more opportunities when they come, what would they don’t be in already, i’m kind of going deep, deep, goggle deep, yep, and that’s why I must uses deep, like I would challenge anybody, if they want all that stock operating order, right wollacott 101 closing closing, but you want this talk speaking I’ll stop speaking, well let’s do it then that’s doing that, let’s do that. Interlock messenger marketing, right you know I could any excuse that a say let’s go toe-to-toe belly-to-belly, let’s do it, right, you’re when you’re well-rounded, that things would work.
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What If It Doesn’t Work?
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What am I drinking, but you know the answer I don’t drink coffee, honey green tea of course, so what if it doesn’t work, what if whatever you’re trying, dawson, work, i’ll tell you a quick story, one of the things I teach all my students on my high ticket closer, sometimes when you’re on the phone with a prosper, and they all laughed, the question the populist asked, well you don’t know, is there a guarantee, if this doesn’t work, like how do you handle this object, and the way I teach it you don’t, try to justify, oh yeah it’s going to working and we have a 30-day money-back guarantee with a 60-day money-back, guaranteed let me tell you all all these, clydesdale we have all these customers that we haven’t and what kind of results they have gotten no, that’s not what we say, the way I teach them, Polihale this objections is this, so the prospect, set, what is it guarantee if, if this doesn’t work, is it going to get my money back, you apply, do I get a bonus, if this does work, boom right there, that’s how you reply, that one, does that, have to do what I have to do with this, is it problem with most people is, they are thinking, about, you know what, let me have a plan B them in a plan C filled it whatever they’re doing it’s a business, right, did they pursuing this business they try to listen, do Ecommerce, what are you trying to do, affiliate marketing all day trying to do, shopify whatever it is that you, and they ask themselves while you know what just in case it doesn’t work, let me let me let me have a plan B at, and maybe let me let me let me also maybe learn how to do like, Nina speculate any cryptocurrency or some s*** like that right, and if that doesn’t work, maybe also sell some s*** and flea market or something like that right like you have, play CNN Plan D O you just in case maybe Plan B maybe let me also, study some kind of program in schools in case, at least all these things don’t work as to get a job, right, 1 2 3 4, guess what he’s what happens, expectation, expectation of failure, list of failure, you are already expecting, the thing doesn’t work and then guess what, bucking doesn’t work, because you’re expecting it not to work, that’s why you’re the plan beat that’s why you have plans this is like a mansion, you’re getting married, and you say to yourself, you don’t, i think my husband is nice but just in case this husband doesn’t work out, Let me get a second husband just just just in case.
Brightest husband be, it just in case if that doesn’t work let me make sure I’ve been out of back of Iowa Hospital, cND in case has Monday doesn’t work, see how ridiculous this sounds, right know when you commit you f****** make it work, you want to make it work, in spite I know why going to say all the f****** Deja soul but then, the divorce rate is so high North America, i know that, but what I’m saying is when you come it doesn’t matter business relationship in your life career, you got to make it work, you expecting it to work, you don’t give it, you don’t give the possibility that doesn’t mean you’re stupid, doesn’t mean you’re naive doesn’t mean you don’t think from all angles it doesn’t mean that you’re assuming, Doesn’t mean you don’t you don’t look at a diamond side it just means, expectation you have, you expecting to work meaning, i like to hear the way I like to see it, expect the best, prepare for the worst, expect the best, if you pay for the work, expect as going to work, expect it’s going to work out, expect it’s going to be great, but I’m also, protective unprepared, what atoms are unprepared, what happens it doesn’t work how do I, pivot what do I need to do, to make it work, but instead, when you have so many plans teeth and contingency planning all the daughters of a wimps, one thing, all In, put all your energy into it even 1%, right put all your eggs in one basket and then you watch the f****** Basket close Lee, is there a virtue, put all your eggs in one basket, You watch a very very closely, instead, jumping from one thing and all these other things no you stay focused just a laser beam focused, you don’t even give yourself the leeway what if it doesn’t work, you going to make it f****** work, everything I do it works because I f******, not if it doesn’t work and he’s a thing, you notice that the question when you say it it it forget it I, use I, it’s going to work because I f****** make it work, he’s going to happen because I f****** make it happen, not somebody not this and that doesn’t help, but because I’m naked, don’t give yourself the possibility that the loser mentality, all In, not talked a lot about this in my book Fu money if you have not read my book a few money I’ll put link somewhere, Play Here I Go download a book it’s free doesn’t cost, you can go to Amazon you can go buy it if you want a physical copy, it’s like whatever 10:20 bucks, i’m giving you a copy for free just go and download it I’m also going to give you the audio version, right by me personally you can also download and also, when you’re driving when you are, working out when you’re doing something else, feed your mind, be your mine in, develop that mindset develop, the mindset of possibility that you won’t have this all this this small little boys this version I want, what are my fans what he want to f*** that s***, you fucking make it work so go read the book go ahead.
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How To Protect Yourself From An Economic Crash
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Today I want to share something very very important with you and that it, how do you protect yourself from, the upcoming down Market, economic, scratch, now if you, even follow Ray dalio’s work or a lot of the difference thought leaders, income self, economics, you would know, that I crash, coming a huge, crash, he is coming it just, a metal, call Todd because of the debt, can you wear a sand because, number issue, with a Aiwa Technologies allotted I love those jobs, will be replaced by technology and artificial intelligence, so, how do you, protect yourself I want to give you, two or three good ideas, to wheelie, think about and what some things that you could do today, to protect yourself in and secure your financial future, no it’s not okay, to just, thing called yeah that’s not going to happen or that’s not going to apply to me, This is one of those scenarios, daddy pays to think ahead, 2, compare yourself to, equip yourself, when this happens, what do you do, number one, no way expecting that crash, is, coming I want to think about the, the job that you all working at, the business that you’re running right now, messYourself the question what could make, death obsolete, what could make what I do obsolete, right, could technology affect what I do, or a change in terms of policy, regulations any of this economic downturn, what do I need to do, so instead of, and that’s something I’ve been, staying up, twitching for long period of time, and that it, instead of thinking now we in with no longer in in a, job economy, witness skill, economy, that you knew nothing much more like a an independent, person, whisk you said that you offer, it could be two companies or two different businesses, Or to the marketplace instead of thinking or a job we provide, or you need that flexibility, right, developing want to call. High-income skills and I’m Number videos on YouTube you can search on YouTube download high-income skills you’ll find that, so, don’t think alarms in the job economy, that job he called me., credentials economy where a piece of paper a piece of paper is not going to protect you, when there’s an economic downturn, a piece of paper is not going to prevent you from being laid off, a piece of paper is not crew going to be friend, that industry turn upside down in, and then this massive change that happen, it’s not going to protect anybody, what no one can take away is your skill-set, the value that you know you could provide, two people to the marketplace, the company, No one can take that away from you.
So focus on skill not just a job, number two if you’re serving in local market if you are, making money generating come from, just working with and serving people in your city, expand., so is there focusing a local market, how can you take what you do an offer to a more Global Market so when this, economic downturn in your country and I know I found in, you know over the world in your country or in your city, you’re not depending on it when you are, serving, people in so many different countries, rikers usually when there’s like an economic downturn in this country, this is booming right if this, discipline with this country right and disciplining so, instead of focusing on a local market, serve a global market right they can protect yourself and daddy, make sure when, Some of the Investments you have right, put yourself in a male cash position right instead of, betting everything you have in the stop marking things like that when is kanaka number downturn what gets people into trouble, during these tough times its, lack of liquidity, they don’t have cash, when you run a catch, you’re in trouble doesn’t matter as an insert individual, and it doesn’t matter if the company, reitzel, b, almost be a little paranoid is that being overly optimistic, looking at your cash flow, looking at your cash, we serve, especially when you know, i can send something is happening, it’s okay you don’t need to maximize your return all the time he was at home by cash is trash, download want to put all my money in, and invest all my money, well, when you over leverage and when there’s an issue, when does economic downturn you don’t have cash, All that, better return a few Poindexter and here and there that’s not going to help you if you don’t have, liquidity so doing these times, have cash on hand, it is okay, right and we have cash on hand, there’s so many opportunities, in the marketplace, things that you can invest in, when you have cash, those are the three tips, that I have if you want to protect yourself, from economic downturn and if you want to, what is secure your financial future, for yourself and for your family, make sure click on link below and check out, my new for potty training series on, how to develop the number one scooter I believe, it is recession proof, how do recession proof, your income, the one skill that you need to have helped so many of my, students, from all over, the world, Super stoked really really pumped, i got a boom today, today, walked into the, the shop, i got a couple of leads, straightaway I brought them, to the dive shop, i closed one, and I, got like, five minutes later I closed, more so, 3 balloons, just smashed that go out of, displacement, clink, i checked it out, today.
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How To Buy A Business With No Money – Dan Lok
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A lot of entrepreneurs sometimes they say well you know what I don’t have enough money to grow my company, i don’t have enough capital I always believed, ., it actually would have heard of the saying it takes money to make money, and sometimes and sometimes it doesn’t but from my experience cuz when I, first started my own business I have no money, identity could I didn’t have much Capital to grow my own business so, i thought well, is that true I believe it was true but later on him and in my career learn that actually is not, true because, i believe that if you cannot make money without money, if I cannot make money with money, by the time you cannot make money without money you probably cannot make money with money, because when you have no money how many ever had that experience when you were getting started you had, It’ll maybe Bush dropping in and you have no eating donut Capital but somehow you come up with an idea to come with us, strategies did you make things work and that happened in Gotham sell them had experience, yeah because it forces you to be what, everything all this box right, repeat after me I don’t need money, i need a better strategy, again I don’t need money, i need a better strategy, i don’t need money, let me give you let me tell story, there was this flower shop owner, his name is, map, and that one day he has flower shop in his little town, has been doing well for a number of years and, one day he got approached by his competitor, an older gentleman, wanted to sell his flower shop to me, cuz he’s getting old you know I wanted to retire travel the world and Messi, Okay if I buy this flower shop I would be, i will on both flower shop in town and basically we’ll all be Monopoly everybody would be buying from me only, this is great, how much you want the flower shop how much are you asking for, the older gentleman flower shop want to say what I want $50,000, i don’t have $50,000, well that’s my asking price if you want to buy me flowers Shopkins $50,000, okay, samantha have the money but I want to buy and, yuli went home talk to the wife can we get line of credit can we borrow money what can we do, i can see if we can double the business if you can just buy this flower shop, curcumin solution to wife thought he was crazy, i’m outside, what should I do, i thought about it that he caught up a Brillion, Entrepreneur businessman.
Let’s call him, dakota, well then, can you loan me $50,000, and then was like well, why why did the money needed $50,000 for you know this is flower shop in my town, that it just I know if I can buy it it’s I know the great location we will Corner the market and, how can double my business and it would be great I know it would be great white cost 54 and I talked to my wife, you know she doesn’t want me to do it and we can actually mortgage the home anything like that I think I think is it, quick decision, matt doesn’t have the money, because, watch he doesn’t need the money he needs a what, okay so, the brilliant this is man, well, mad you don’t need money you need a better strategy, that was like what do you mean by that, Ask yourself this question and you can write this down, who would benefit from this, purchase who would benefit from, you actually purchasing this store who would benefit from this how do you add value, how do you add value, howdy, value was going to buy this who’s going to benefit, y’all the answer, who’s going to get benefit, the older the older gentleman, reply yes, who is going to benefit, maybe not himself, is double the business right, maybe the customer cuz now maybe now they can, veteran business better service Uno’s, as, this business asking about employee benefits would have benefit, message well I guess, all these people, money is Manuel that let me ask you this, how much wholesale business are you putting through your flower shop right now per year, how much, well he said about, $125,000 a year, that’s what I buy for my supplier, Okay do you how many supplies do you buy from my only by someone, so this is getting how much pieces a year, $125,000 right okay so mad, you don’t need money you need a, what I want you to do is I want you to talk to you supply, i want you to get supply and you would ask them this I need is how you do the pitch, mister supplier, we’ve been doing business for the last, 10 years I’ve always been a very good customer you supply to me you’ll flowers I love them all customers love them, i give you about what, $125,000 give or take business a year, you know he is an opportunity he’s what I want to do, i don’t want to just give you $125,000 your business I want to give you a quarter million dollars in business, but what I want to do is I want to sell you, The exclusive right to provide for my flower shop, for the next 5 years, and in return I’m on masking is $25,000 from you, and I’ll give you a quarter million dollars a year worth of business, what do you think, not what does it Supply say, play no brainer, 225 no brainer, stripe, got the 25 Grand. Right, goes back to the, older gentleman, the old flower shop owner, you know you were thinking of, tell your shopping and I want to buy it, and you were asking how much, you know I’ve been thinking about it, instead of giving $50,000, the older guys think that’s going to grimy now is going to negotiate I don’t want to give you $50,000, you $60,000, what, yes I don’t give you the only give you $60,000, why is that well, what I need is Lucy I’ve got $25,000 here, i’ll give you $25,000 right now, the rest can we work out some sort of installment plan, Can you get out get your 60 Grand.
If you give me better terms, nothing you make extra anybody to get the 50 Grandpa put in a bang and get variable interest rate anyway right now, 50 x 10 graph, what is this, older flower shop owners going to say, yeah that’s no brainer let’s do that okay great so 25 Grand, got the shop, how much money how much money has the US so far, none, what if I got the shop to make it more efficient I’ll pray better do better marketing what if my teeth, a quarter million dollars I could afford it for the monthly payment today to the older right, now let me ask you the question is this a happy, yes or no, okay, eastern Supply happy, yes is Matt happy, because you don’t need money you need it better, That’s what I’m talking about the outside of the box people money what are you doing how can you, who would benefit from seeing you succeed, who would benefit from the transaction who would benefit from the deal, and you can leverage other people’s time out of people’s money at the end of day what I believe the difference between a great entrepreneur, an average entrepreneur entrepreneur just knows, more ways or have more contacts or have more strategies or thinking outside the box they know how to Leverage, it would boil down to one word as Leverage, it doesn’t Leverage, most money other people’s time on it with expertise, all of that will take 2 minutes how long, discus, what I just said about and how you can apply this in your own business I just amount of table 2 minutes ago, your finances 10 times your business 10 times your marketing 10 times your life, Hit the Subscribe button now.
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Rich Dad Poor Dad: What Robert Kiyosaki Taught Me About Money and Business Success – Dan Lok
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I want to share, a little lesson they have learned with you, what is this, before I got into business there’s a great saying it’s not what you know is what, who you know how many heard that before, i got into business that’s, what’s my belief, not what you know it’s who you know it’s all about having the right places, then once I got into business I would have been livid about business I found out it’s actually not, who you know and who knows you, it’s not who you know and who knows you, because there are a lot of people, play Sail on the internet, or even in this audience, i love you both that I don’t know them personal Court allowed to enjoy that I do know we personally, but there’s a lot of it I don’t know personally, but that love people know me that I don’t know them that that does that make sense, So it’s a personal branding it’s your reputation and us, you you you put yourself out there as you promote your brand as you promote your business, multiple with no u, and you leave a bigger Liz and you have to email Liz of your social media I mean out of the thousands and thousands of people at me on face, plug-in this and that everyday something, it’s not about who you know and it’s who knows you, then, what I realize is, there was, but most of you know if you know my background I make most of my money on the internet, eventually basically hiding behind the computer, that’s that’s how I made most of my money, that I had, number of years ago in my mid-twenties, i was attending a three-day event, scottsdale, call the psychology of winning, By Robert Kiyosaki, 3D man, and a Time Robin was still teaching I’m going to go to Robert Kiyosaki, at a time Robert was you teaching all freely from self, so when do the event and with a good probably with, 300 people or so, we all pay about $3,000 to be there, very high quality group, so when do the event and by, interstate, and the second day, morning, while Robert was talking on stage, i was sitting in the back, and I was I don’t know, what I was thinking but I was kind of, doing my own thing, we can see Cassie like I’m not paying attention and, and I’m just kind of, in my own little world, and suddenly Robert stop, he was yelling at me like what the fuc, you punk, you think this is all about just yourself in your own little world and your own internet s***, Pictures of beautiful people.
Get the f*** out, but it was like I was pissed cuz I was already pretty successful, talk to me like that, brussels Griffon, so anyway so I went to my hotel room packing myself I was like I’m done like, this guy is rude he’s like who the hell he thinks he is my stuff, something, ask me to stay, a part of me seeing you know what, maybe there’s some truth to that guess the truth is I wasn’t paying attention, i was in my own little world, and I wasn’t connecting with people, i was just saying it and quite frankly, the first day I was a little bit, erica, because I feel like you know these guys and I’ll make more money than they do and look at how young I am the oldest, like I thought, it was it wasn’t right, It wasn’t right, so then I’m like, so went back to you, after lunch I went to Robin, personally, apologize, as apologize you were right, i wasn’t paying attention I was in my own little world, i would if you can give me the opportunity I would love to to stay for the rest of the couple Days Inn, i promise I’ll be hundred percent, form participation Photon plate photo, can I stay, and he looked at me and laughed at, you don’t stay stay, and the funny thing is for the rest of those 2 days I got way more out of event, i’ve got way more than I was connecting with people I was meeting with you, let me do it let me tell you why, unete an NFL football team in the NHL, football player I met the director, the movie The Negotiator, director Hollywood movie director, I met another entrepreneur who does so his company for $20, because now I’m open to networking is that make sense, who the hell what is people with the first name, but I wasn’t open, so that experience taught me something, so, i make good money, hiding behind my computers, but I make a fortune, actually actively meaning, and connecting with people, the question is looking back if this one thing that I would change in my career, if one thing that I would change, what would that be, and I would say the number one thing I would change looking back is I wish I had, be more proactive, out there and meeting with people, and connecting with people, malaysia, chips that there was a puerile time I wasn’t doing that, which is making my money, do my email thing do my internet unit website very happy to be alone nobody I unplug my phone, I don’t care who call and I just, nobody bothers me, most people don’t have my phone numbers, don’t that’s the way it was, and sometimes people ask me for lunch, and at the time I philosophy at the time I’m not proud to admit it by the time I philosophy was, there’s no such thing as a free lunch especially with me, i talked about at lunch with people, that’s where is two hundred bucks and it’s in a box and it’s a thousand bucks, because I had to waste a lot of time people picking my brain, eliminate 9% of people, that’s the one good thing came out of it however however, what does that also eliminate, yes Connection in other opportunities, and what a notice is when you charge people, yes and sometimes people might pay you and steal my pay more attention, But that relationship is transactional.
They meet with me hey you know it’s like hey now don’t they looking at the clock, then I’ve got now where I pay you let’s go, well can I just order the appetizer let’s go, but okay, and that wasn’t right either, that wasn’t so after all these years he’s whatever, now that I’ve understood business and life I believe is not who you know is who you are, please write that down, it’s not who you know it’s about who you are now what does that mean then, he’s what I mean, who you are attracts, the people, that you know in your life, your personality, your character, your integrity, your, personality, show me your friends and I’ll show you your future, show me your friends I’ll show you your future, so is about who you are so if you’re at a point of your life we’re well you know what how come the people that I hang around with, Where’s that kind of, not where I want to be the people I surround myself with, maybe it’s time to, upgrade your peer group to upgrade the people you hang around with, 10 times your finances 10 times your business 10 times your marketing, sometimes your life hit the Subscribe button now.
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Steve Jobs Marketing Strategy – Sell Your Ideas the Apple Way – Dan Lok
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If you’re ready so, now there’s a new movie coming up in October, call Steve Jobs, steve Jobs, double those of you who know me I’m a huge fan of Steve Jobs, i’ve read his book like Polly, 5/6 *, so that’s a new movie coming out called the man in the machine call Steve Jobs apparently there was an otter, steve Jobs movie a couple years ago yes, you seen that before, yeah so apparently this movie They said that, i’ll from the people working apples that that this is a more accurate representation of thief, actually say that when they washed the movie, steve, the thing is Steve so that’s pretty incredible, interesting to do maybe a a short keynote on Steve Jobs and on, marketing and one of what makes Apple so successful, and what makes them different from any other companies and more importantly how does that apply to you, What type of Interest, and again this is just from my own perspective by what perspective, my observation is and I will do it in a way that, cuz he was in the computer business, software business, you see as I share with you these things can can be applicable to you doesn’t matter what business you’re in, so Steve Jobs the secret to Apple’s marketing genius, now when I say apple what kind of company did I ask you the question what kind of company is Apple, what would you say y’all the answer, what pieces, okay, lifestyle okay, culture okay, information Innovation yes, cool brother, design okay good, all challenging status quo, style okay very cool, using directive how many PC users, okay how many of your Apple how many volts, how do you do both, like how do you do both, statistics about Apple so in case, Of course you know it’s very profitable, everything hell yeah but you might not know actually exactly, we know that there are nowadays are there a lot of retailers that struggling and it states that thousand, thousands of retailers going out of business yes or no, aldair retailers going out of business in Canada, name some of them Sears, dallas, max, mcDonald’s closing some of their shop yes stores yet, okay yeah okay, second City, zone e s no let me ask you a question, small companies of a company’s so even big companies are having a tough time with this economy, what is going on, no in spite of apocalypse, aldi’s bajor changed not just a certain sector, across different people company been around a long time you see them for 5 10 20, bam overnight, not one store, how many stores, 100000 Long View Farm Shop Yorktown closing., socialproof time, how to apply for small business, Small companies what do we have to do what we have to be aware of looking at this as a small business.
What do we have to be aware of, change yes, innovation yes, emerging technology s, customer needs female where being able to yes, relationship management very good very good, so without Mystics I pulled, fuel by the popularity of the new iPhone 6 gave Apple and even bigger the over other retailers, how many people Apple Store, okay, overall the retailers in productivity with its doors at generating a staggering 4700, $30.82 in sales per square foot, now if any of you understand, that’s how they measure yes earning per square foot, is that a low number is that a like a high number, it is a crazy crazy numbers, i was, when I want a few months ago I was in New York, and I went to this an Apple store right, On 5th Avenue, which bill is very well-known, yeah they’re well-known, and I talked to check it out when it was Winter and I checked the dog winning at the store and was it was a winter and with snow, freezing cold pack, the place was packed, and then later on I went online, that particular store mix, so we’re on Accu-Chek check, i don’t know how much is doing now but they stayed kind of report approximately that Fifth Avenue, about 350 million dollars in sales a year, one store, 350 million in sales, amazing, apple announced Financial results 2015 third quarter, end of June to 27th 2015 the company posted quarterly revenue of 49, 2.6 billion dollars and quality net profit of 9.7 billion dollars, okay, so is this a yes or no, yes or no Revenue, is it applied to my business I’ll share with you, my observation is there are basically and by the way over 200, Building Dalton Casper serve, 200000200 billion in cash that you don’t know what to do with, that’s a lot of cash, yes that’s a lot of cash because apple has a lipid different Google acquisitions, so pretty incredible, five powerful ways how many ways of ways Apple has called, loyal raving fans, lauren fans, so, way to take notes, okay here we go how many people you know the first day of opening a new iPhone I need, iPad or whatever Manu product coming coming out and people line up in front of Apple Store for days, yes, okay so what is a very big, loyal following yes almost fanatic following yes, the questions why doesn’t people lined up to buy Sony products, why doesn’t people want to buy Microsoft products, number one I believe because Apple give people products that exceptionally good, And putting down Lobster make a they make coochie, they make cool ship, not just good product exceptionally good products, if you think about it how many of you use an iPhone curious, okay think about it with an iPhone, it is, actually, but, it is actually, an unnecessary, expenditure, 2 years ago nobody needs, and iPhone, we don’t need an iPhone we need food we need water with each other in iPhone, but nowadays you ask people ok your TV, all your iPhone, pick one, what about iPhone vs your computer which one, computer I told iPhone so you think about it from so what they do, don’t stuff that people actually, don’t really need, but now it’s to a point where we cannot live without, like why oh my God how many of you lose your phone go crazy, you’ll be like, my God right, all my contacts everything I want my business from here so you think about it, People exceptionally good.
How do you make products that are good, a better question would be how good is your product, how good is your service, the point of service, and it’s a great quote by Steve Jobs, it’s really hard to design products by focus groups a lot of times people don’t know what they want until you show, what next, apple so successful is they can predict what the word, predict the needs of the marketplace, what do people want, maybe they don’t even know they wanted yet but how can we create something, exceptional that’s so extraordinary that, when people see it they would be like wow I didn’t expect that you could, i thought this the phone but, full music internet, it’s not just a phone, steve Jobs, number to the parts of fun and easy to use AKA in a cell, Article that iPad, wheelie is Child’s Play more than half of these babies use Apple tablet when they’re just one, one, so they make it very very easy use, intuitive one time I was going to my friend’s house having dinner, and his son was, 6 years old I think 67 years old back then, and then my friend that dad was telling him all go back to the room don’t leave candy and which is kind of, talking to the kids, okay, and I was like, listening listening and finally the cables like, like that so that. That was pretty funny but how how did the kids learn how to do that, hello, that’s it swipe, are the kids from using iPad for 2 years, janSport music, so, the question is how can you you make your product and services, more simple to understand, It’s what you doing to complexes you offer to complex, because complexity is the enemy of execution, complexity is the enemy of what, of what, execution so, i always say this Genie is just what, genius in simplicity, so how can you make what you do simple, 50 weeks ago I was in a business meeting and there was another entrepreneur, talking about one of his Venture and talk about the picture me on a deal, and he was explaining to me, and he said it gave me up like a 5 minute elevator pitch and I said I don’t quite get it, and he’s I need more time like I need an hour to explain this to you, explain this to me we’ve got a blah blah, help me fall what I’m saying if you can explain what the heck you do forget find Minute in 1 minute, we’ve got a father, Don’t even have one minute, the attention span is so short, want me to forget about it and I always say, you don’t have a business, you should be able to simplify a tickly what you do, very very simple, an approach that most people understand, and he’s what Steve Job has to say simple can be hotter than complex you have to work hard to get your thinking, lean, to make a simple, what is worth it in the end because once you get there you can move mountains, so whatever you’re offering how can you make it simple your Machina message, can you simplify whatever you offer how can you, mickey Mickey very simple no baby whatever you offering your product and services, could there be incidents where it is a complex, yes or no, if it is a complex offer what you want to do if you want to show them everything that you do and everything, The apartment service capable of right now.
So you can pick up bits and pieces of it that you know that you don’t let me simplify, let me make a compelling and just make that your front end offer, so that they get a little bit it’ll taste of what you do and they showed them a little bit more you show them a little bit more, all the things you could do for you, is what all my company can do for you, when I get to Duke operating one of the rule that I’ve learned is when I’m writing my coffee when I’m writing a, what I’m talking my landing page my mocking message, i picture my Prospect is this, it’s my message simple in, enough the Homer Simpson will get it it’s my message compelling enough, If Homer Simpson sitting on the couch, drinking beer watching TV that would compel him to take an action, and by, so I always have that picture in my mind when I’m crafting my message, what Homa understand this, if I know how much time to understand this, i got something, that makes sense, okay take 2 minutes how long, 2 minutes discuss among the table just the first couple ideas of share with you, awesome, so how does this apply to you, does how does it apply to you, house party business, yes, yes, what I do a couple of things of course not even saying is, addicting, in 2-3 years what people want, as far as I’m concerned for mold entrepreneurs, you go where the money is, meaning you look at what people already buying, and then you sell them all of that, versus, i’ve got this part of nobody has it it’s it was revolutionary, When did the Revolutionary I stop listening, nobody’s done this before, like it’s not a plus, because most of the deal that I was involved in that lost money is because of those ideas, because nobody’s ever done this before nobody was seen this before this is going to change, he would because it means that is going to take off a lot of money to educate the market place to buy this, and I don’t want to play the game, business is a matter of, 6 biggest Celtic figures, i want to play that game I want to go with okay people spending money on this, well maybe I can sell something Elizabeth similar can I sell it cheaper, can I can I sell going to make it faster can I make a bigger can I make it, looks different different, i don’t want to challenge in business, Are You the One Challenge, nobody ever done this before, let me do it, coffee kind of money, it’s my ego talking, nowadays, i’m like okay I don’t want to challenge I don’t like the analogy I use all the time on a show there with Benson, if I’m going to find a boxing match I don’t want to fight Mike Tyson, i’m not interested., i want to fight a 10 year old kid, going to rain I win, i want to know if I’m going into this business I’m going to this industry that even though I could be, wrong 50% 60%, and I could have a lot of failures I can make a lot of mistakes, this thing was you work I have enough margin that this thing would work so that’s why I hate low-margin, business because there’s no margin for error if your business only got 10% margin, So I don’t even touch those businesses I want high-margin I want existing demand I want lousy competitors.
I want I want to see competitors the marketing sucks the customer service sucks the product, average making a shitload of money I want to give you that, because I know I can create something better, i know I can provide better service I can provide better experience, i Can Do Better marketing and beat them, i don’t want strong competitors I’m not interested that doesn’t make sense, i just my perspective not saying you cannot do something totally revolutionary I mean I support you for that I’m just saying, i prefer to go with more a proven path because when you go to the bank and deposit a big check, is not going to ask a question, what you think they should make this money, what’s it what’s the original idea, Or did you know I can’t say I can’t accept this deposit, cuz, it’s kind of like it., innovative enough, yes, anyone know how much, but so nobody’s answered that question number three to deliver unique and outstanding experience, from the moment of contact, aKA did deliver holyshit moment, did you live a holy s*** moment is an experience when you go to an Apple store to experience when you buy a knife, iPhone, are you actually just buying a phone, what are you buying, what are you buying, what artificial does he have, what can you do when iPhone, what are you buying, apple ecosystem very good yes, you buy access to Internet access to music you buy access to music, you buy access to what, the everything, it’s not just the phone, is access now to a whole much bigger Apple ecosystem so think of what you, You are doing as a small business you want to deliver value experience more than just your core product, whatever you’re selling that thing that you selling that’s good, but you better be able to add value out of them, beyond just, the thing that you sell, because whatever you said was so limited, your financial planner your real estate agent you are a tech person you’re a person you whatever might be, he’s what we do but what you do is only a out of the thousands and thousands, one need to sell at any given time, so if this is all you do you’re so limited, bush’s hey you know what this is what I do but what you do is not who you are, play Down, what you do is not who you are, a lot of people, know Who You Are, you are who you are, What you do is not who you are, it’s like example, i, people see me and they would think oh Danny says speaker yes, i don’t think of myself as Speaker first of all, i think of myself maybe maybe more like a teacher, i speak, a conferences, but I’m not a speaker, i, can do marketing, but I’m not a marketer, i can write, which of the number of books, but I’m not a writer, i do internal marketing, but I’m not an internet marketer, respond on April 2nd now what I mean by that, what I mean by that, what I mean by that, that’s it nothing more, dim the skill sets out the evolved over the years, tools, on my tool belt, but versus, you looked at that talk to people all I’m a blogger, i only do blogging all I’m a Facebook guy only do Facebook advertising on social media, No I do social media.
Autoblog, i do podcast, i’m all these things and I’m going to be snakes, because they kiss inflexibility is only what I do, who I am who I am I, you’re so limited, so think it’s so what you do we are, will you buy a Matthew Jordan community and you don’t just own computer you’ve become part of the entire Apple ecosystem, the entire Apple ecosystem, uPC office yet, i’m cool right, single disc, legal example, an experience so when can give entrepreneurs group we host a meetings at here Vancouver Club, why do I do it at Vancouver Club how how does that tie in with the experience, siri, about the environment yes, ambiance yes, it’s interesting because, if we talkin about success we talked about entrepreneur we want to impact the world we wanted to say well if you want to provide for family, We want to keep between the income what’s a better place than, a building that has there’s over a hundred years old a hundred years of History, where you have some of the most powerful wealthiest influential, entrepreneurs business people, as members, there’s no place like this isn’t is it it’s an experience yes, i could have done in a McDonald, how to do the same speech, do we get heated whatever makes sense, with what you do think of how can you create a craft and experience an environment that, before they even talk to you when they get in touch with you, don’t they have a, it’s a different experience for him, people willing to pay more for the connection with a person of elevator status and proceed celebrity, people willing to pay more for the connection with a person of elevated status and proceed, Celebrity going back to do business with you and you have your competitor provide kind of similar, same everything but if they perceive you as they perceive you as more, how well-connected they would prefer to do business with you does that make sense, okay and notice I said pre sieve, celebrity, perception, is reality, weepy. My perception is reality, does Steve Jobs have been position at the iconic celebrity in the Apple world in the computer world, not just Steve Job he’s the CEO, he’s Steve Jobs, not if you think of Bill Gates, is Bill Gates wealthy, is Bali wealthier, steve Jobs, but look, look at what they have done Apple has created position, wedding soup. Way better in the Apple world and Bill Gates versus Microsoft, it’s a difference, okay, experience to their retail outlets interesting story Apple, actually, got the idea at first model the store after get the gap, The gap, the CEO of the gab, so actually the gap, how to seal the gap, what’s involved with whole process of creating store cream the Apple Store, and want to make a simple make a queen make it, kind of high-tech, how do you think about it and funny because Apple people actually used to call himself, cuz this phone looks like the gap, remodel what works and the CEO of the Gabby when he was phenomenal and they were involved in the process, so that’s an experience as well, number for Apple has very wisely taking on an overall look at what the computer, figure out what they really want to do with their computers and built a platform around that this is critical, critical, the pocketbook reading predicting the needs right where, the money is where, the cash is Flowing you want to position yourself in front of that have a quote coming up, So Steve Jobs said you can just ask customers what they want and then try to give that to them.
By the time you get it built if you want something you know of course Steve is referring to the tech world is, things change how fast, integro, very fast right there very fast, what is anticipating needs, you think, apple when you buy again which I think was a boy’s brilliant thing they have done is iTunes, because they sell me the song they make money on the front end, how many of you by, apps by the way if you please, how many of you by songs, joe’s Auto on iTunes, interesting, so you don’t just spend the money on the iPhone but you spent a whole lot more money yes, it’s funny I was playing this a game that I don’t play a lot of games but somehow it down with the stupid game anyway, Call The Walking Dead, walking Dead, a man yes awesome so I told my wife Jenny, free game, free game free game, i’m not going to spend money don’t worry I teach marketing I get all the tricks, can you deposit coins and upgrade, how to play the game on him a couple of minutes a day or something like that, weather in the bathroom, play the game, and I hit a certain plateau, but we’re getting killed by these other, enemies Walking Dead The Zombies, promise, 10 bucks, attends whatever little 10:15 bucks, that’s it that’s it, promises Jenny smart, because my iPhone iTune account is hooked up with her account, because if I buy something she’ll know, not a smart idea, stop spend 15 bucks an hour, awesome right, After few more days, couldn’t get through the next level, i’m like hey you don’t with you, oh and you said you need to teach marketing, we want to keep spending money it’s a free game to help you in your bio, lots of Grey I get this that said it’s a stupid game anyway I’m looking for that long this and that right, long behold back and forth this and that I spent about a hundred fifty bucks on the stupid f****** game, free free right now, i’m smart so at the first time is like, 50 X15 pocket bike fakta dispense big box one time the 56, one day, so I know my wife is going to yell at me she’s going to get me one, that’s three times right, if you wanna kill me just kill me once, three transactions one day, salsa Brava, but seriously leaving what you do what is, Define an offer how can you make it enticing it and how can you build a back in and they, services to your customers make it easy for them to buy is absolutely brilliant what can you do, to directly Larvitar customer-based increase your back end, what can you do to directly leverage your customer base increase a back-end and it may not be, core products and services, i’ll still get in may not be you call products and services and maybe somebody else, copart account services, it caught a joint venture is called what, you can put your other people’s parking services and get a cup, cuz your most valuable asset is not your customer service is not your products your customer base, the people to Loyal following, let me ask you a question, the new iPhone 6s is coming out right, how many have an iPhone right now like perfectly good iPhone, How many going to get the iPhone 6s be honest.
Couple people one person two people thinking about it okay, there you go, so even protecting myself and like I just got this phone a couple months ago, iPhone 6s, somebody needed, the camera is a little bit higher resolution, can I get it get it and then the new Apple TVs coming out, can I get that iPad Pro is coming up, can I get that to tell you one thing, no, not at all, go where the money is flowing and then just stand in front of it, simple statement, go where the money is Floyd and then to stand in front of it not where you think it’s going, stephen expect it’s going what it is doing is playing right now and spending money and then just stand in front of it, Are people spending money on Amazon yes or no, are people buy more digital products yes or no, yeah I’ll people buy online courses yes or no, so go where the money is, apple is absolutely and absolutely Shameless and Relentless about self-promotion, akad, so they make the nickel ship they sell cruise ship they deliver holyshit experience, moment and a polyp removed the s*** out of it, a lot of what we do is think about it you are a personal brand what, you are a personal brand regardless if you think you’re one or not, regardless, give you a call, repeat after me, attention, is the new currency again attention is the new currency, what is, attention is new currency, most companies fail because you’re not getting enough attention because of obscurity, people don’t know that their products are not good, not that the service and not with nobody knows who the f*** they are, The marketplace is so much noise they don’t even know, they exist, they don’t even know, this is a loud noise on the internet, how many how many tweeters are there, think about how many Facebook post, because attention is the new currency you can grow your company if you’re not getting attention, ., it is struggling to get customers I could almost guarantee, you not get enough attention to Marketplace, you’re not cutting through the Clutter you are not, wrecking you not standing out in this, noise, so how do you stand out, in Japan now they actually have, this new form of vending machine machine if you want to go buy a bottle of coke and you go there and you put in one, sandpoint right couple bucks, depends on how this new phone language vending machine you go there you press, They play you stand there and you play a commercial, 46160 seconds to minutes and out pops, about to cook, they don’t want your money, the one you attention, your attention given more valuable than money, but that says something, that’s pretty profound you think about it, not so good if you love Coke and you just sit there and there all day and, so they promoted Sheamus with letting self-promotion Donald Trump example, having another presidential yes, not the guy hate the guy doesn’t matter it does not matter there’s something to be learned from him, is Donald Trump famous easy well-known, ecco promoting himself, more than ever, what does that say what when is the best time to do marketing, when you’d only clients, unique lines on my God I need to make that sound when you don’t leak lines when you’re busier than ever, marketing, Not when you’re when you’re desperate.
That’s not, don’t have enough Capital to do so, so Steve Jobs again relentless, promoter, the speech every time the announcement new product, millions of people turn into that, what is a great speaker, the most companies go out of business because of a security so visibility, is more important than ability, disability, no I’m saying so good stop Philip exceptional service, instead of the money where the money is Flowing but I’m saying is disabilities one point in the building, i would consider, local Vancouver even on the internet, i’m relatively well no, do I stop promoting my brand, does this year I’ve done over now I think 1211 book something like that, just this year in the last 12 months I’ve done two more books in the next 6 months I’m going to publish two more books, in August while I was on vacation Alone by podcast short of Titans, In the next 12 months you see that on my YouTube channel probably, just going out there uploading producing, 3 to 500 videos, in the next 12 months, and that’s what I am doing, non-Stop, domination, promotion, personal branding, because when you have that, good things come to you you don’t have to chase deals, is easier when things come to you that you chose videos, yes, so my question to you is then what should you be doing to promote your brand, your Facebook I’m talking to social media I’m talking about your blog I’m talking about all these things, and that’s not even my main business this is on top of running all the companies being a part of the 25 companies, this is the size thing and I do more than probably a lot of entrepreneurs, because I know you by pushing that by you got to cut through the Clutter you got to stand out, By standing out there are bigger opportunities, that more lucrative opportunities and you can impact a lot more people does that make sense, so he’s what you need, pMP personal media platform, personal media platform so what is a personal media platform, i’m talking about your blog, how do I block right now, yes how often update a block, vlog, how many weeks in a month, superstore so you block your Facebook your Twitter on YouTube iTunes podcast, where is your platform, now what is a platform a platform is nothing more than nothing, a community a something that you do, does serve the greater good of others, write this down, a plus one is not something for yourself, because if it’s all about yourself, it doesn’t work you only go so far, so you think of Teresa socialite conference is that a platform yes or no, She’s able to meet other successful entrepreneurs like we’re friends on yes, proctor it’s a platform, if today is just Teresa alone and she goes knocked on doors on these big names, is she going to get the same attention, no because she has this, nASA platform, tucci created the platform first exposed to more opportunities, how many platforms do you have if you’re not getting enough business is your business not going as fast as you want, pretty much I can almost guarantee again, you missing this, it is not big enough, is not wide enough in Tekken twin pack enough people just like your today your Facebook, and so having 1000, like spend 100 thousand likes and fans business, is very simple, but you can still get attention without this, and this thing the problem is it is f****** slow, it is slow, it gives your building a personal media platform, It is slow do you just big one block your phone rings off the hook.
Tempos in the phone rings off the hook, no you got to keep doing and it takes time for some time to pick 6 months I’m going to take it one year, but when is the best time to start, you got a man that you got to keep growing and that’s why I said I promise you right now I’m making this promise, right now my YouTube channel has I don’t know 1000, 1200, 1200 subscribers, apathetic, 1001b on-camera 1200 subscribers, let’s have this conversation again A year later, let’s see how many subscribers I have, am I just do what I say I’m going to do like, i don’t know one video every two months in, 6 videos maybe 10 videos I don’t know, i sent 3 to 500 f****** videos, in the next 12 months, That’s the attitude that’s what it takes, not at all. To Portuguese now that’s what it takes, your computer is doing 10 is doing 20 I don’t want to win my competitor by little bit, i wanted you do 20 I do 200, you do 100 I do 1000, because as I build more than one to figure my personal media platform, easy it is to make money, so take a moment Take 2 minutes yesterday, if you’re a smaller, yes what if you tell me, yes, which you’ve done to the great right now. But what if your small business, tell me, okay, partnerships what do you mean by that, yes, yes, good, so if you don’t have a platform is it a good idea to get on other people’s platform, hello you have to pull people so what I’m doing now I’m on just this week, being on to other podcast being interview, because I launch my podcast, So if I want to grow my podcast what’s the best way I go other people who has a podcast, and then I talked about my podcast and talk about vision and talk about what podcast is about and I go there and I, people a percentage of all I like dad’s message I will go straight to his podcast to, to unlock everything on the people’s platform does that make sense, so that’s perfectly fine, how often do that, us, as much as possible, when do you stop promoting a personal brand, i just always look at Trump, this excerpt from a book about Trump the art of the deal, not very popular, call no such thing, as overexposure, not a book written by him but it’s by a reporter follow him for a couple years, and he was just talking about the whole time is the book is basically, Trump is up, relentless, shameless nonstop self-promotion machine that sprays basically what the book is about, supercell media platform for small business I believe there are 5 Keys how many keys, biggest Ricky’s, you want to be what, be somebody and then you want to do something, and then you want to, be somewhere, be somebody do something be somewhere, how do you beat somebody, give you an example of a block you can see as an expert if you have a book if you are providing education, no videos, somebody somebody somebody, do something means taking that yes, awesome question what are the two businesses, life coaching website design, so in this case you think you’re doing, so you like coach, okay which is better, i’m curious, wikipedia, web design okay, think of what I just said you are not yet you’re not what you do you’re not your business, So look at example.
It’s my brand but all the companies under the umbrella of the personal brand, so, i don’t you call me Rush, i do digital marketing, i have a financial planning business New Zealand I do events, i do publishing, i do a membership site, top Niche membership site we have ebooks, we have, so I’m all these things all these different businesses, but, with my bad back because my personal brand is strong enough, that I could use that to promote all these companies yes, ibiza weather, call Dusty, no no this is this is the action steps, so you offered this caca well now what how to apply disc when I say is you want to be somebody, you by being somebody to easiest way to add value to the marketplace by giving this a easy uke notes right, i getting my education the marketplace before I sell anything else, That position, and then do something everyday everyday if you stood 10 minutes a day promoting a business moving a business for work, weak and out tweeting Facebook something everyday every damn single day. Doing something, the people going to be somewhere I’m talking about this at home, going to be somebody, could you don’t know who we going to meet, you just don’t know who you going to meet, does icracked example met Jeffrey, they doing this massive project together and making this but if, jeffrey want to stay home, do to miss the opportunity so I never to almost I never turned any places, i could be a speaker I could I could get back I could be on podcast, what’s the time unless it’s so small but I’ll do it because I want to always do something and be song, Because I don’t know where that is going to lead to, i cannot predict what that can lead to, i called the unpredictable miracle, you don’t know, but I know by putting myself out there just keep, promoting my myself branding through something be somewhere something would show up is that make sense, and in this case anything show up so I have to be selectively pursue, 2 minutes discussing a table water just wanted a 10 times your finances 10 times, business ten times your marketing ten times your life hit the Subscribe button now.
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Do You Know What An Hour Of Your Time Is Worth? Productive Time VS Wasted Time – Dan Lok
youtube
And if you have that bigger so I know, what’s your PIN number, how much your time is to be worth, yes question, what are the numbers, party manners, got the number, a couple more minutes, what do you know is divided that, everybody has a number, yes okay but that’s not your number, that’s only number, his wife, because if you and I honestly you’re not productive all the time, dummy variables yes number, unique times that number by 3, because you have productive and unproductive time, because you up to 120 days you’re not working every day 8 hours a day you’re not always productive, yes, so what are the numbers by 3-2 actual number, how much are tiny cityworth, could you Google, don’t b******* me, so you think about it to make a million bucks a year you’ll our needs to be worth $1,704.54, 4 Hour, you want to be millionaire that’s how much your time is worth, Now if that’s how much jail time to be worth, tell me, what have you learned, you don’t have enough time, you’re not, charging you’re not charging enough, what have you learned what it means for you, you’re not working long enough, you know what you want now yes, you shouldn’t think about it you’ve always been mowing your lawn, dentist cost you $1,700 you think you’re saving money that just cost you money, that one hour you spend washing the dishes that has cost you $1,700, ruin this in your mind picture this in your mind every time you do this unproductive task, just imagine you have the wallet and your burning hundred dollar bill, siri suggested mental picture you want to have, you’re burning the haunted doll up your life, pakistani dollars, bernie, fire, the money to delegate that time, i’m going to what if what if I don’t have the money., Fiercely, i’m going to waste your delicate for free, so but what else have you learned, 16 hours. But also if you think about it, 1700 bucks an hour is that a lot of money, is it very difficult in, can you do it just by you doing the work and get seven hundred bucks an hour it’s, very challenging right, even taught boys how much they charge, 230, 300 bucks an hour, right, right they feel you like 400 you know I’ve been thinking about you in the shower and Southfield you for that s*** right, you know what I mean, what I’m saying is so basically if you think that you want to hit that number if you’re not making money, while you’re not working you won’t get that number, if you’re not listen closely if you’re not making money while you’re not working you would not hit the number, Even though I don’t get how valuable you are from time to time you might hit it if you close one so it’s been an hour if you make 10 grand.
What can you do that everyday, can you do that seven days a week, can do that consecutively 220 days a year can you do that you cannot, that’s why some Asian delegation is key yes, stop non-productive. What I’m talkin about talking to friends surfing on the internet checking reading email, starting as far as I’m concerned, okay checking websites that have clean the office productive it means, activity that makes you what, money, secreting product volume sales marketing product managing money making projects setting up joint venture deals, crane systems automated productive time, those are productive time, so not productive productive, i want to think it’s all over t i what is it, how old she is return on time invested, No return investment return on time invested, i’m investing a dollar into this I’m investing a minute into this I’m investing an hour into this what’s my return, what’s my return, cuz it’s very fair you and I have the same amount of time you and I am Bill Gates at the same amount of time 24 hours a day 52, are you it’s the same, bill Gates go to bed, get them in the morning make millions of dollars, return on time invested, okay take 2 minutes along, just got the medal table, water just left okay stop, aha moment, doing too much s*** okay smartass yes, omelette, yes, you know chef, don’t pretend you can be productive all day long, don’t pretend to be productive all day long, in fact for most people including myself, i think if you a productive one third of the time, You’re doing very good, this is coming from me and I’m f****** productive, okay and I’m thinking of you you’ll visit your day you’re working day if you’re one 30% of time with you productive, i think you look you’re doing phenomenal there was a study what I forgot exact number I’m paraphrasing this the average CEO, cEO has like one hour productive time per month or something like that yes, yes it’s it’s a startling so we end up with any aha moment, some generic reflect the answer back to me what it means to you, yokohama my why you going to change how do you look at your time differently what is something new, new things you might do in your business, that’s why I want to hear yes, more efficient more effective very good yes, reproductive cycle, organize things better, breaking my workout since I’m feeling healthy, Nice, tell kind of scheduling blocking on a time to do that, yes, yes and there was a confident guy, and sometimes that’s the problem, with two competent with too good at what we do, yes one more, i was one of those people, over game, and that is I’m good just going to stop, and the result, a little bit heartbreaking but it taught me a really good lesson, nobody, get get get it for me, guess I need to find some new friends, i hope that resonates with someone I, definitely, thank you and I’ve been through this, i used to be the same way, yes, and that, yes, 4, that’s bull, even be aware of, and yet, okay, very often any business you look at any business usually, there aren’t allowed to swim into Allen, the only two or three critical success events, what are they, critical success events, That’s it.
What is a business name, two or three things that if you do well, you’re busy with Prosper example, a Trine in the back of my garden okay, what is the first critical success event, i go find a seat, that’s the first time, i can f*** everything else wrong but if I plant a seed, right, but that’s the first outright what’s the second one, take care of it, maybe nutrition whatever might be three things, in which of the third is cool and put some decorations, three things plant a seed water and nurture it that’s it, so, usually don’t when, we are afraid to say, they say you afraid of prospecting, meeting with people whatever what is it that you do, usually means either, is a lack of confidence, or fear of rejection, or Alexa skill because all my God I just talked to you in and out of 10 people that always check to me I don’t feel so good about that, Search Askew Supply album, attitude problem, all appear rejection self-esteem problem, nicholas back to that, so it’s not so much all you know Joe has three steps to solve that thing it’s their offense is a man, cuz when I was, a copywriter, and I was cold calling opening the Yellow Pages and I would call it a cold calling businesses I have no money I wanted to buy food one provide, i’ll come visit I was getting, probably, a couple hundred rejections every week, people hang up on me, people swear at me, people in a whatever might be, otomy, know why, vision, cuz I had to provide for my family, want to think about that this stuff doesn’t bother me at all, so what, so you reject me, so you say no to me, I got another, 5000 people to call, hello so why does it matter, it doesn’t bother me, toys a question of why ask question what, why strong enough none of that stuff matters so maybe go back to your why, why you do in the first place, then you would, if you go through in a remember my weekly Focus, how to eat that frog, it’s you do the ugliest of the most challenging task in the morning right in the morning because it when you do that when you saw, the problem of Congress that task, you feel a sense of joint you feels your momentum for the rest of the day, so maybe I got in the morning I got a call this client of his Prospect I’m so afraid, ignored me for a long time I know if I get this deal done, wow you’re so good at it yesterday is easy, Let me * 10 * your finances 10 times your business, 10 * your life hit the Subscribe button now.
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Why School Sucks! Why School Kills Creativity – An Entrepreneur’s Perspective – Dan Lok
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Art welcome everyone we’re here with Dan Lok who is a business, iceman investor entrepreneur, and business coach and we’re here today talking to him about, education, what possible for education and what he thinks could be included in education, the help kids, achieve more and become the best they can be, so thanks for being with me today then, alright so my first question for you is, what was, your education like and where did you go to school well I came to Canada when I was 14 years, the time because, my mom and dad had some, issues, unfortunate a time my dad had an affair, so my mom decided that she didn’t want to stay in a relationship, and that’s why we immigrated to, canada, i was born in Hong Kong, so when I first came here I went to a course ESL School, english as a second language, I went to those schools for a while and then I went to high school and I went to school in Surrey, call Gifford Park, and at the time I was one of the only three Chinese, high School, and unfortunately, predict the kids at the school day were, they were very nice to be made fun of my accent, leaf bug, beam me up a couple times, people talk about bullying issues in school well it is true, happy happens, so at a time going through high school so I was alone all the way through High School, did have a lot of friends, growing up I didn’t have a lot of self-confidence, growing up I didn’t have, i’m not high self-esteem have very low self-esteem, and, didn’t like School. Much, because of the experience, i would skip classes and, i would barely pass all my courses become a CEO, She might a student but because of my mom so, i had to kind of stay through the school then to a point where that I went to college, that went to Douglas College, the different courses General business, by the time I was already starting my own business and my own companies, soldan, i thought to myself, well I’m going to school learning business all I’m doing business, i still remember there was a, instructor professor, in the business class, i would challenge him all the time, because he was talking about stuff from textbook, another challenge him well how do you know this stuff works how do you know, this is how business works, why does it matter do you study the book you pass the grades, but from my point of view will have you started the business do you know what it’s like to run a business, Which of course he hasn’t and it’s a big problem for me.
So we always have this conflict of course he didn’t like me so much, nFL, and then finally I just thought well you know what this is not for me, maybe for other people not for me so I just dropped out of college, i think, give me like what, is important about that is experienced, the education that the professor was trying to give you was not from his experience correct right and I think that that’s that’s one, one thing I feel education, improve the school system what they teach is out of date, right okay did teaching stuff from 5-10 years ago, it’s not stuff from The Real World, aftera, billy been in business for so many years, in fact I believe if you actually study, dad to stop drop stuff from school, On business or marketing, when you go out to the real world, just dude opposite, and you do very well, is a reverse blueprint, do you mind giving us an example if I can’t imagine what that, you know getting, example, financing a business, getting loans from the banks getting money in and raising money well if you don’t, order if you ever try to raise money, with no background no experience nothing but try to go to the bank how the bank system works is this, don’t get money when you don’t need money, grace, yeah I didn’t give you the umbrella umbrella umbrella, so it’s the same thing when I was getting started young guy and I went to the bank I said I want to start my own business can you loan me some, money, i say you crazy of course no way in hell I’m going to be any money, But when you have money, guess what did I do now today calling me as a painting, dan do you need to make a lot of credit, do you need a new mortgage do you get all that when you don’t need them, school system, it doesn’t teach you that it doesn’t teach you how to deal the distress you going to have, did the pressure you going to have to deal with, the headaches, the hassle the inconvenience, the setback do we jection you get experience as a businessman, as an entrepreneur, yeah when deaths, the most, important, things, most important things, we have to, master, as an entrepreneur, how to face obstacles Musical, while my business mentor, we were having a conversation, but he asked me the question, he said Dan what do you think, is the number one, characteristics, of an entrepreneur, the most important tourist characteristics, And I said well I guess, intelligence, it could be, experience, expertise, contacts, whatever I said a whole bunch of answers, please set where all those, high Point, play set the number one, characteristic of a successful entrepreneur, is there is the ability, to endure pain, a long period of time, the ability to endure pain for a long period of time, i thought to myself wow, how true is that, dad, most entrepreneurs we, people look at me is all I’m the overnight success, will keep in mind I started my first company when I was in high school, and I feel the 13th businesses have my first success so if you say, is an overnight success was more like a ten-year, overnight success, nobody talks about your failure everybody talks about your success, the only talk about your success, so I think the school system I mean think, YouVersion.
In school, if we are, taking exam, you sitting next to me, and I’m writing it down and I’m taking my exam I don’t know the answers, show me the answer, in the in the business world that coffee work, okay so in the business world, we are with learn from my mistakes, but in school, punished, student for making mistakes, but in business all about hate, let’s fail fast, let’s test it out, if it doesn’t work, let’s not waste our time let’s move forward, is Isabel failing fast, so guess what when they go to the real world, i don’t want to make mistakes I don’t want to screw this up, stop, please stop, bacchus new stop, learning new things, would you say that that is, kind of characteristic of what you might consider like the employee mentality, the history of the school system, Which holiday or started, basically a group of, wealthy individuals, and you know that’s why they donate to all these library and all that if you actually study school history, call the horses in King LaBelle it, august, industrialist, 40 Tycoon spray, wanted to make workers, that’s correct, they want to a little guys we need some workers man, let’s go make some school that’s that’s produced, like a like a sound that’s produced some workers let’s make sure we educate them, not to be like that we don’t want to and encourage entrepreneurship, it wasn’t you, programming condition have to save secure job after safety net, that let’s sell them on the idea of the 40-year plan the 45-year plan, dad there 165 and then they retire and then we give them to retirement and they’re so we have, steady workers laborers working for us, that’s how it came about as a very very simple it’s a group of guys, Wealthy individual saying hey, let’s do this, that’s why would the school system encourage you to take risk, why would the school system encourages think outside the box, that’s not intention, nolo, i like that that’s a pretty, i has a pretty truthful message, free big message for some people, alright so, i guess my next question that I had year was what do you see as the purpose of education then, i think that the purpose of Education because I believe, all types of knowledge, ultimately leads to self knowledge, is to understand yourself, what are your strengths what are your weaknesses, what is your purpose, what what kind of value are you here to contribute to the world, not just make a living, not just make a living, i think the education system, teach, students are individuals, realize he would have well gifts how can we, Make the world a better place how can we deliver more value to the marketplace, how can we be the best that we could be, not just academically, does right not going to school system if you are not, good with memorizing things you have not good at math, old annual pass student, but now there’s so many research out there people can Google internet is so many, different forms of intelligence, not everybody is meant to do just, be an accountant to be a lawyer, what if the person has towns to be a dancer, to be an athlete to be a singer to be an inventor to be, whatever, but now we just think of against do the school system is still okay, one form of challenges when we know for fact, there’s so many forms of intelligence but how can we do, How come we don’t.
Encourage students to develop their skills and talents, i can goes back to, the original idea on a school system, people recognize that, and people I believe they’re changing that on the YouTube now you have to, dekang University of course yeah okay it’s that’s why it’s like exploding people say you know what is a better way to learn, that’s a faster way to learn, the most effective way to learn, and people recognizing that also more people now doing homeschooling, because I don’t want the kids to be, poison by the whole school system, they want you to what I’m going to take care of my own kids education, i’m going to teach them, yet look how to write learn how to speak learn the basics, but the important education Ogden educate, what day did Hitler die, to survive and prosper that we were, I love I like that, so, getting back I guess a little bit to to your experience in the school system, how do you think that the school system helped you and how do you think it hindered you, nothing to hinder be more than help me, is, even back when I was in school how to calculate 1 + 1 +, it’s all good, but quite frankly lost unless you want to be a scientist anything, chemistry classes calculus classes, i don’t use those things 95%, so, from my own experience I actually learned, develop my skills and acquired knowledge, to all the forms, reading books, attending, educational workshops and seminars, bloating from, just talking to people, talking to successful people, alerting from my personal mentors, i found those are better ways to learn, i’m not a guy that likes to see the classroom and, and this professor lectures for 2 hours and, I’m trying to stay awake and I’m jumping falling asleep but I can’t learn that way, and that’s also why you’ve been to in my workshops and I’d like to be directing, i’d like to make it fun, i like people to be engaged I like people to, think of the old answers might like to participate, so, speaker, a trainer you can say, that’s what I like to do cuz I believe people learn better, participation to Activity 2 games through interaction, well that’s a perfect lead-in to my next question which is, it schools today usually use a lecture style approach yes how do you think, that students need to be taught, i think it’s through, instead of just giving them the answers, hey you know you should do this and you do this name m a b c and d, but now we have so many possibilities, What do you think, let them interact let them come up with things, what are the different things we can salt what different ways can solve his problem, and help them, discuss, just have them brainstorm, fM, play games have them, engage with different activities so instead of, example, okay well he’s how you build a company, he’s how you build a business, text back okay number one if you do, what was the time to accompany, let’s visit a company how do they do it, talk to senior manager what are the day-to-day challenges, how do you say the company grow, what works what does the word what are the biggest mistakes you’ve made, i think they look infinitely more, two observations to interaction, to questioning versus just, kia pasiva Cinder, yep yep yep, don’t get anything, yeah, no fun, no it’s not, we do it for a long time the correct, So if you could design a high school.
What subjects would you include, so many so I would include way more than communication skill, because I didn’t we are not taught, at the end of the day it’s about connecting with people interacting with people, so I can people skills, i would add on the communication classes, public speaking classes, because I was a very example where I was a very shy kind of kid other stuff Emagine today, united High School, 323 friends I was very shy because my English wasn’t that good, and, and I was very isolated, but through the late on I join Toastmasters I learn how to speak to groups and, empty find my confidence, then I could, meet more people, i could enjoy the conversations more, so public speaking, that has helped, all areas of my life, so any Show how kids are nowadays of course more social media digital age and we all, Almost, addicted to technology, buttwhistle Institute of Technology, that we don’t connect with people anymore, and I think, kids, teenagers nowadays DMV losing that, basic people skills, you like it’s funny sometimes I see people in, anna Cafe, two two friends, like this, defacing book to Facebook each other, other, what the hell is this I can’t even have a normal conversation anymore, i don’t know how to have a normal conversation, i think that’s not helping, communication public speaking, i would definitely add some more, things on if I’m running on money, how money works, because I think is a huge stuffed, and it’s almost, money in our society it’s, label as a, it’s like sexy is not something to talk about, that you are you don’t talk about money, well guess what most people spend on tile lies, Working for money, no clue how to manage it, how to save it with no clue how to invest in, so how do we get information, money, what Moseley’s from the media, which is guess what, funny voice control, nnn, gap Visa control, by all these companies, credit card companies, any of these companies, spend money, get into debt, yeah everytime that you hear on the news like that we need to boost your car and it’s always about going out spending more and I, but don’t talk about well, how do you create wealth, how do you invest money how do you manage your money properly, and that’s why we have all these now even Estates Canada saying, critical problems in, leaving the government, it’s have kept that issue is because the attitude, right, so I think money, how the world Works business but also some creativity, Just like that’s why I love, tED Talk, a lot of cat talk, it gives you a different perspective, hear from this great thought leaders and thinkers and, and leaders and genius, how did they view the world, i need to be on any subject isn’t it fascinating subject, but just on human potential, any of these things, i think we need to be exposed to more of those, do you know what there’s way more knowledge than just, what is singing a textbook, yeah this is so this is such a big word, yeah that’s what I bought at some travel schedule that kids would go out there and, in trouble more and see more things than me different, cultures of people being, isolated and in debt, little city and they don’t know what the world is about, i just want to add one thing to your point about money and people being a debt is that I think, Did it create a huge burden.
Yes for all these people right and then and then there’s more stress in their lives, and we’re not quite sure how to get out of our debts, and so I think a lot of people struggle with that for years, and and they don’t even know how to get out yeah but guess, who did Lonnie from, most people there, what are the habits they have, the money management habits, they got it from the school, they got it from their parents, the parents by city kids a kids, make sure you, it’s just like my mom example, my mom has something to say to me, bill when I was a kid, dan finishing plate, you know the kids are starving in China and India Africa, finishing plate, you think money grows on trees, Your money is the root of all evil, all all these negative associations, well when I found out, after I grew up, that’s not true, so just what if, the data, that’s being, bing Bing, does feeding to you by your parents, what if it’s not true, what is a real data, leaving money is not the root of all evil, maybe, lack of money is the root of all evil, maybe maybe this money does grow on trees, maybe money is good and not evil, maybe it is, not just thinking of, well clean your plate while. Doesn’t help nobody, but how can maybe actually do something to help the kids in Africa, how to help the kids in China, not help the kids in India, it’s a different type of money, so it says around the topic of money, would you tell us a little bit about what you think we should teach in a class of money more specifically, I think it’s first earning it, best first step, and in many many ways to burn it other than just getting a job, the many many went to Arkansas running in his key, and then also then once you earn it how do you keep it, wanting to make money is a whole different things to just to keep the safe at the manager, then once you learn how to save not save money, your money properly, meaning gif, every dollar that comes in, maybe you put $10 towards your investment account, investing your future, you put 10%, paying off your debt, the 10%, development education however you however you manage your money, after that then how to invest money because I think I don’t care what you do I just an employee as an entrepreneur, whatever I think we all need nowadays we all need to be, Investors, we all need to have, acai investment business, how do you make your money work for us so we not working for money, quantile life funny thing is people who put down money, people have negative association with money, people who, damn, the rich, the wealthy, those are the ones, who are slaves to money, people who Master money, they don’t think money is evil funny just neutral, piece of paper, stop bad it’s like, if I hold up $100 bill if I crumpled it, put on the porch step on it I pick it up it’s $200 bill, just piece of paper nothing more than an idea if you think about it, yeah whatever you can think of it as a tool, you can use it to do evil things, you can use it to do great things, used to her people, What can you say to.
Protect people, got nothing to do with nothing, to do with, the money people get so emotionally charged topic, we can all crazy about, yeah religion money politics, okay, i’m curious now because you mentioned before that about 95% of, what you learn in school you feel you don’t use correct, so would you then, in your opinion get rid of, a lot of what we’re teaching in terms of chemistry math, no, but I think we need more, we need scientists, we we need doctors we need lawyers, but we also need to nurture our talents, how come there isn’t a class on, how to be a rockstar, how come there isn’t a class on, how to be, a, swimming teacher, i don’t know, what do you many many talents many hobbies many how to be a professional piano list, why is it not in the school system, Why is it we just so Focus are just academic intelligence, are we completely, ignore, and that’s very very ignorant, ignore all these are the talents, that’s what I’m talking about, keep those people who like science we need those people that Society, great do that, but what about of no interest being a scientist why am I spending all my time learning things that I don’t like, that I hate, i’m not even going to use, people spend 1 year 2 year 3 year 4 years, off the life, larry stop you’ll never juice, want to spend it for use living stuff that I love, i’m passionate about, i would love to, to build a career yet, why don’t do that but with so restricted to know, 101, you got to take these courses requirements, right mandatory, it says who, you know I talk to teacher friend of mine and I kind of discuss, Something like this and we, he thinks it it it’s a lot of, can insecurity, yes right because if we don’t do that, the academic stuff, i think we’re not sure if we can make it, you know without, like if we want to do art, you know or we want to be a dance teacher later this how we going to do that like that how we going to make money right now I think that, as people, if we have a hard time connecting the dots, about how to get there and I think that stops a lot of us, but if you look at the fact, desk security is an illusion, because if it, if there is, such a thing as a security, then why so many University graduates can’t get a job, why so many mbas, desperate for work, what phds can even, Work in the lab, you tell me, so that doesn’t work, especially now things are changing so fast, it doesn��t work, somebody asked me the question if you don’t do business with me, benjamin NBA, and I said well I, i have an MBA but that’s not the type of MV you think about, i have a massive bank account account, so, marketplace pays for value, and what determines your values your skills, if you have skill sets, can you can deliver value to the marketplace she can produce, result for people against off, problem for them, the marketplace, will always pay you for that, versus now all the students they have, they think I’ve dis certificate of this diploma this degree, and this paper would piece of paper would get me jobs, not true, that’s a really good point illusion, it’s not true, that’s it that’s it and that’s almost starting point, My friend.
The school starts, after you graduate, but funny thing off a couple what the numbers was for, it’s like 80% of adults after they graduate from University don’t read another book, crazy numbers, okay so if you think about that most people stop learning, i’m done, i graduated, don’t lie to myself, and that’s the problem so wrong mentality, you know what, in my opinion that because of, we’re teaching them stuff that they’re not interested in, correct and I think that if, if we do have some things you were saying we, excite them, get them involved in stuff they enjoy I don’t see why kids wouldn’t love it that’s it, and what do you take the time a simple s, when it get into the system this is before you go to university, instead of, parent, hey did you should take this all should take that why not, Do a survey do a test, find out what are the natural talents off what are the personality types, what they should focus on, what did they would naturally excel in, it’s a simple as that, but nobody does it, how to split them into this box, sosupersam now this is so many strengths, strength Finders, different personality test, if the person is naturally outgoing and love to talk to people, why do you just because your parents then you should be a doctor, you should do this, no they should know I want to do something, all these other things, but the system doesn’t allow you to do that, a simple as that, finding out how much is having a simple conversation for god sakes, what what’s your vision, what is fire what excites you, freedom, right, i think you’ll be amazed, i think a lot of students they do know what they want but it’s oppressive, Because the the normal because Society pressure, because, parents, just started way up you should do this you shouldn’t do that, kevin same thing, you never asked, what do you want to do when you grow up, what my expectation for years but, what do you truly want, that’s a good question to ask, i want to get into a little bit about the actual kind of planning an education though, because, like I’m doing with you today I’m talking with a businessman, yes and I don’t think education has done that, in a big way, i think for the most part it sort of, you know it’s the teachers becoming administrators and then, going in, trying to redirect the creek on right, and, i’m wondering just from your experience do you think we should kind of include, In the discussion about where education should go professionals, professor from all types of Industries, ., they can contribute, example of entrepreneur, that we can coach Bill to to the system of how can we make this better, how to remove make more efficient, is now the whole school system as you know, that, vista public school system, it’s not, we wouldn’t respect the teachers, i’m a teacher myself, what different type of teacher, but the system is not, rewarding, teleperformance, it’s not rewarding creativity, the teacher is also teachers I do a lot of stuff that it’s nothing too late, i bought down by Aldis, details, when their job is to inspire and nurture the kids, but they only spent a small amount of time because they got to do all this, so, i would say, the width, the existing system, different professionals, from all types of Industries, this imagine having a mastermind having a, A.
A brainstorm of that, that what what could, why is it so fascinating because it’s all types of people all kinds of topics, it’s not what you is, you don’t know what they’re going to talk about, yeah you don’t know what the speaker is going to say, and it’s it’s, putting together the, the best the most brilliant people, on the planet together on a platform, and in 20 minutes 18 minutes 60 Minutes they share their best ideas and strategies and resources expire, that’s why I need the school system needs to do more of that, beautiful, alright so, if there was one thing you think the school system needs to change, right now, what would you say that is, the one thing that needs to change, let me think, i think just be as simple as taking the first step and being, little bit more flexible, Looking, at the fact, that our system and I know a lot of teachers they already try, trying to change that, yeah because of so much, democracy this so much, which systems did they getting, if you want to do something is very difficult for them to do the resistance, be more flexible, looking at, and you know what, 5 years ago, no there is not a metaphor using social media, what movie did should be a class one, how to use social media to deal with Facebook how do you how do we manage our time, how do we deal with even cyberbullying, these issues that we didn’t experience many years ago now if you are experiencing everyday, but it doesn’t talk about that, so I think just being open and flexible enough, let’s, i’m not asking the school system to change like overnight, how much is ticket, Little step, let’s do that, let’s look at the fact that, you know what we’re teaching guys, can we energy at this piece, sleepy Hollow, and maybe change a few things here, maybe just that, and I think if we can do that and think of that builds momentum, and people can, the parents, the students they would see a different result, a different perspective, get the ball rolling, okay, so, i’ve observed just by my parent’s I’ve done a little bit of on furniture myself, but my attitude has changed towards wealth, and it’s, and I think that it can be learned and I’m just wondering, what you, think about whether or not kids can be taught, about how to be wealthy or can everyone like to be wealthy, hundred percent absolutely, it’s not, i think it when you are born, at the hospital when we when you were just a baby, Nobody appoints okay this baby’s going to be wealthy, is it is available skill, it’s a lot of us it’s like swimming, least-liked ask me can everyone learn how to swim, yeah I think so, almost everyone, can you learn how to ride a bike, yeah GIF enough time with the proper training yes, so it’s the same thing with money now not everyone can be an entrepreneur, because not everyone is suitable to be an entrepreneur, but everyone can be wealthy, i goes back to if you manage your money properly invest your money properly, everybody can accumulate a pretty good that states when they retire, and we tied come from, yes absolutely, i don’t think we should all learn, how money works, we’re getting pretty close to the end here so is there, is there anything else that’s kind of on your mind that maybe I haven’t brought up that you, Things people need to know about.
I just want to say I think it’s very nice to see a, in a, officious smart young man like you like you. Just doing a project like this, and getting out to do to the world, cuz I think people need to hear this message, an hour, it’s time, it’s time that we do something about it, maybe who knows maybe we cannot change the school system, it’s your typical, but maybe we can get in spine of people, we can get them to, maybe make some changes, into thinking, baby to take more responsibility, afford the only education, education, maybe as a parent we can be leaving more open-minded, if we have done that, with this interview, i think this project gets as what, thank you very much, you’re welcome, okay well I think that’s about it I just want to say, Dan thank you very much for being here today, i found it fascinating and I hoping that everyone, watching as well as well thank you very much.
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How To Start Your Copywriting Career – Dan Lok
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So how it got into cooperating is my my my mentor Alan Jack my first man to order Mike operating mentor, alan Jackson, and Alan just to run a very successful Financial semi company, call opposite breakthrough Technologies, and he was the first guy that brought actually, robert Kiyosaki, robert Kiyosaki, derek Shepherd at 2, to Vancouver he was the first one that ever did that, and Islands, how do I copy, and he was, a difficult process because English is not my first language how many can tell, okay English I could actually fun was when I was in high school, so from a guy who flamingos runaway spoon, when does not my first language, salon Capri, extremely, i remember that at that time I was, trying to get clients while doing a lipid advertising, and I was trying to do cold calling to business owners trying to get some business, And the business owners would tell me that well, hey man, like you, like on the phone, you cannot even speak proper English, how the hell can you write my stuff, like it doesn’t make sense, so it was very good, but I’m glad I, i, what persistent do that prove time, overtime it got a little easier, in a little easy and I was actually fascinated by, something like that when the first time when I send him a direct mail piece, you guys know what the right now is, okay when I first time when I send out direct direct mail piece, that, the response I got money I got a check, in the mail, from people I’ve never met, i’ve never seen I’ve never talked to, purely through my written words, i was, corrupted forevermore, because I could see the power of like holy s***, i’ve never met these people it was a mailing address, I send you this database and they send me money, as an entrepreneur what goes into your mind, let’s do you want this, this is good, this is a good thing, so and that’s what went through in my end with Alan Alan’s men talk operating Mentor it’s actually a guy named Gary, gary Hubbard and Gary passed away a few years ago, and Gary a lot of people would say I’m going to be one of the greatest operas of all time, back in so many many years ago, call Gary watch making millions of talking about 10 15 20 years ago Gary was charging $15, $1,000 to write a letter, plusquellic, and he was, miss company with Milling milling and millions of pieces, direct Mail, not email s***, direct Mail millions and millions of pieces, every year so if your copy doesn’t work, you cannot be all that many pieces of make sense, So that’s how he homemade crafts.
So Allen Lund from Gering alone from Alan, and with me how I started, as a freelance copywriter after, linda Malin for, close to one year basically what for him for next to nothing for one year, and I always refer to that the million-dollar give my life because I got a million., finale, so he told me how do I copyright hotline how to come up with offer, and then I started as am I only can save one man advertising agency, started running ads for people not because I was sharing with you, young guy, broken English, couldn’t get clients a challenge yes, so what I did is I come up with an irresistible offer, what I come up with, so what’s contacting I was calling these business owners and say you know what, I am a copywriter, and I can see your ad, at the time it was Yellow Pages, you guys remember those, yellow Pages, okay and I would look at the one who’s spending the most amount of money running a half a page of full page, let me spend a little money on the ad right, i will contact them and say you know what I’m a copywriter, and I know you know maybe I’m new experience, he’s what I’m willing to do, let me wipe your stuff, okay, and if you’re not happy with it, don’t pay me, but if it works, then you pay me you don’t fight in a box, orpik, now did everybody say yes no, but I got enough people saying yes that I started building my only the client is that make sense, so it was like a dual operating thing, i call that a gun to the Head, Copywriting, meaning of guy, it’s like this has to work or otherwise I don’t, and that’s how I hold my craft, and also while in a first of Edward, certain patterns, like I would write in a certain way and this would get more orders versus I wrote in some other way, amazon writing down those type of things and then, off a couple years I published my first book online, and now it’s also available on Amazon influencer, and you guys should get it it’s like 10 bucks, and talks about some of the principles, actually 47 of them that I’ve learned of what worked and what was, doesn’t work, the house out of my career, early twenties I was charging, couple Grand for, a mocking piece of cells that I work with for five clients. Come on so I was making about $10,000, how many things, Be somebody, something random, nice as a copywriter, and that’s how I did not evolve into, marketing and internet marketing and using some of one of the reasons, you made a lot of money online, because of your timing and I agree with that, because when I got into it it was early, and there wasn’t a whole lot competition yes I think, timing has to do with it, but I think also, it has to do with the foundational skill the conference Hooda a buildup, then when I took it online when I have these kisses the same when I was doing direct mail when I put a long sells letter online, it works, and that’s how I think it’s accelerating My Success, only follow what I’m saying, so that’s how important this is It’s a skill., that I have a couple beers is a skill that I value and I’m I’m share with you, That I think it’s a skill. Maybe you don’t need to do all of this but at least.
How many was saying is beneficial deliberate about yes, that one, then you can see you typing download cooperating and Sue find a whole bunch of stuff, in Google, things I’ve done sells letter of people work with interview off., it is still there online on all kinds of places, 10 times your finances 10 times your business 10 times your marketing, 10 * your life hit the Subscribe button now,
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Want To Steal Your Competitor’s Market Share? Create Your Own Market Category – Dan Lok
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Please share with me, wanted to talk about whatever you want, five stages of sophistication, words that mean to you, important changes in what way, yes, yes, you’re not the lead dog, reviews is always the same you’re looking at an ass okay you’re not the lead dog the view is always the same, you’re not first you’re last, basically it, yes, can you give us more examples on how to earn each down so that you are first, i couldn’t. That’s a whole different conversation cuz now goes into Market selection and goes into your unique selling, proposition 3 hours just to do that, but if you want I can do a one of these workshops you know next time you know, i’ll be here so but that’s what would you be interested in that, nathan make a note, yes, yes no Oracle statement okay, what is what you mean by that, Yes, yes no, this so they’re more product and more services than more entrepreneur struggling, always aiming to the desk, i got to make my thing the best in the whole world, okay I get all all the time, spend years working on this thing, and then guess what when it’s time to get the market, it’s already owned by somebody else, like the other day I was speaking and there was a gentleman was telling them telling me about, he has his Gourmet Coffee business, i said good luck, and he was telling me how I was going to compete with Starbucks, really good luck, okay I mean he might be able to do it, but if you give me the choice I wouldn’t touch it with a ten-foot pole, okay I’m just like that’s not laundry, ecoBoost, the new mechanism right the new mechanism, told you that only they have, Yes, that we’re the only ones that have this, that’s it, there was a pair of faces the store am I got it wrong but, many years ago, that was this beer company, how many recognized beers very very competitive the alcohol in it, so this guy just so nervous was struggling to get people to buy its brand, and, just struggling and then somehow that hire a very brilliant marketing guy and a girl, and I was like okay that’s how can we differentiate how can we find a new mechanism, that makes your beer different, cuz he wouldn’t keep pushing our beer is smoother is better as Bubba Bubba blah, raichlen stage 1 and 2 Shift, budweiser Stage 5, so what makes it different, anna and the guy was talking about water from some Spring Mountain, and it goes through this filter process and we use this kind of crap and you read this machine and this machine cost, On the money in the whole process.
This is awesome, why don’t you like tell me about this, oh you don’t you think you think I should yes and then and he did, the time many years ago was running full page ad, telling people about you., how they make the beer, how does it work how does it work, how did the work space right, how does it work and I’ll be around this mountain in this world and tells the whole freaking story, and that sells, skyrocketed, what’s funny is his what is a kicker, it turns out every beer company that’s bad, they get that get the same damn water from the same freaking place, they go to the same filtering process about that the first one to tell the market, okay, and that’s an advantage, So it goes back to if you’re not communicating what makes me unique in your marketing message nobody knows, sometimes you kind of have the to your own horn not to your horn to Mimi Mimi Mimi but, particulate, he’s why we special, please what we believe in, he’s always stand for, is How We Do all we do is why we can do what we do, just to clarify, telling me what, no idea Market, public Market, nycompany, you look at stages in the market sophistication, no I’m not talkin to gross you know startup growth but you’re not talking is not that kind of shot yesterday., hermit, it’s pretty obvious, did you get the pretty obvious, you look at this you pretty much to give me any Market you will know you and you will know, yeah, and how many coffee shops are out there, and that’s why they have a difficult time, Imagine Starbucks when when if you read his book pour your heart into it out of that book, you got need to read the book, okay write this down books you don’t read them help you, oK books you don’t read don’t help you, starbucks, pour your heart into it, unger, you can see at a time when he was trying to raise capital, howard, imagine imagine you have a chance, go back many years have a chance to invest in Starbucks, this guy comes in so you know what I’m going to sell coffee, volume to sell coffee, i’m going to sell it at two or three times more what everybody sells for, and I’m going to have it I’m going to call it weird names, and I’m not going to have like small medium large, they can’t pronounce the name, and I’m going to open up these chains worldwide, What you want to invest in my company, no, you don’t want me it is ridiculous, but he sees his vision and if you actually read the blog how words, vision worsen to build the best, coffee shop, you read his mission statement, you read what he does he’s talking about building a third place, pokeball, the place from hope you have home your work, this is the place, the third place, book people, that’s what he wants to create, happens, to sell, coffee, that’s really wants to build not coffee, i wasn’t trying to make a better coffee what he’s, visionworks, they’re interesting 10 times your finances 10 times your business 10 times your mark, 10 * your life hit the Subscribe button now.
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