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android-for-life · 4 years

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"2019 Google Ad Manager Recap"

2019 is all but behind us. But before we move forward, we’re taking a moment to look back and reflect on another year filled with partner successes, new learnings and of course, product launches.

Below are some of our top moments from throughout the year.

Celebrated our partners' successes

Success stories showed the amazing work of our global partners. Check out these stories to learn how partners like...

India’s SonyLIV used Ad Manager to grow OTT ad impressions by 5x.

Argentine news outlet Clarín delivered high-impact, custom ad formats programmatically.

DAZN grew programmatic video revenue by over 150% using Exchange Bidding.

See more success stories from 2019 here.

Launched new product solutions

In an effort to help publishers grow and simplify their advertising business, we developed several new features and updated existing ones:

Simplified how partners manage advertising revenue and increased transparency for everyone in the ecosystem by moving Ad Manager to a first price auction.

Helped TV partners transition to digital advertising by launching new features like inventory sharing, ad break templates, TV forecasting, and real-time reporting for live and on-demand content. See our comprehensive product guide detailing all the ways Ad Manager can help programmers manage their digital ads businesses.

Released Programmatic Guaranteed with custom creatives. Looking to get started with this direct deal type? Start here. Then move to this Think with Google article detailing how to get the most out of your programmatic reservations.

See the details of all our 2019 product updates.

Shared actionable insights

Helped partners demystify large challenges and act on opportunities by delivering insights and research across several critical business areas.

In partnership with Deloitte and the Google News Initiative, we published a global report to help publishers responsibly analyze and activate their data to improve user engagement, increase direct-paying relationships with readers, and drive revenue from advertising.

Produced our first-ever advanced TV inventory report that analyzed how TV broadcasters around the globe are selling their inventory across digital channels. The report also explores which signals will play the largest role in driving demand and pricing as TV inventory shifts towards programmatic.

To ensure our partners are making top dollar for their premium video inventory, we uncovered the role viewability plays on the value of video inventory in our video viewability best practices guide and 3 P’s of video viewability article.

Explore all Ad Manager guides and reports here.

Encouraged a safe and healthy ads ecosystem

This year we took steps to ensure that our platform and policies are meeting users, publishers, and advertisers evolving expectations.

In August, we began blocking ads served to unauthorized app inventory in both AdMob and Ad Manager using the App-ads.txt standard released by the IAB Tech Lab.

Released a series of blogs covering how we’re working to ensure transparency, choice and control in digital advertising, develop a privacy-safe approach to manage ad frequency, and taking additional steps to safeguard user privacy.

Shared three things publishers need to know to ensure their ads are compliant with the Better Ads Standard based on the extensive research of the Coalition for Better Ads.

Published materials to help you learn and do more

Throughout the year we also developed a suite of feature briefs that detail many of the capabilities and benefits that the Ad Manager platform delivers for partners. Published dozens of articles and blogs highlighting news and announcements about new product developments, events and partnerships. And added new articles to the monetization section on Think With Google.

To stay up to date on our latest news you can sign up for the Google Publisher Connection newsletter, or follow us on LinkedIn and Twitter.

Thank you to all of our partners for your contributions and input on Ad Manager product development and thought-leadership this year. Onward! See you in 2020.

Source : The Official Google Blog via Source information

#jeprog

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instantdeerlover · 4 years

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Kill Cliff, the Clean Energy Drink Company, Makes Bold Moves to Capitalize on Record Setting Growth added to Google Docs

Kill Cliff, the Clean Energy Drink Company, Makes Bold Moves to Capitalize on Record Setting Growth

America’s leading clean energy drink company is leveraging explosive growth with new flavors and packaging to generate even more excitement for Kill Cliff’s® flagship products. Ignite, loaded with 150mg of clean caffeine, is set to continue impressive expansion in nationwide distribution with new and improved flavor profiles and a cutting-edge can design. “We are thrilled traditional consumers are recognizing that synthetic ingredients and artificially high doses of caffeine create a toxic combination,” says Kill Cliff president John Timar. “Consumers want clean energy because living a healthy lifestyle is more important than ever. There’s a reason we are the number one selling CBD beverage and fastest-growing clean energy drink in the country. We are honored that Kill Cliff is playing a major part in revitalizing the health of Americans.”

Distributors across the country are lining up to participate in the brand’s meteoric rise. In the second quarter alone, Kill Cliff inked deals with prominent DSD (direct store delivery) players across the Southeast, Texas and surrounding states, in addition to Southern California. “Kill Cliff is a disruptive brand bringing healthy innovation to a large category of copycat products that are not very healthy for the consumer,” says Phil Meachem, President & COO of Glazer’s Beer and Beverage, a prominent Molson Coors distributor serving 6 southern states. “We are excited to partner with Kill Cliff not only because of their incredibly unique product portfolio but also because of their mission to give back to military veterans and their families.”

Founded and led by Navy SEALs, the DNA of Kill Cliff® has recently garnered the attention of influential celebrities and performance athletes alike. Multi-Emmy Award winning creator of ESPN Sport Science, John Brenkus, joined the brand earlier this year as Chief Marketing Officer. Furthermore, one of the largest professional mixed martial arts teams, Sanford MMA, adopted Kill Cliff® as its exclusive clean energy and CBD beverage partner. Sanford Health, the leading rural healthcare provider in the country, teamed up with legendary coaches Henry Hooft and Greg Jones to create an incredible program for aspiring fighters and to invest in the science of human performance. Sanford MMA is associated with a long list of legends and champs to include Robbie Lawler, Rashad Evans, Ryan Bader and Kamaru Usman.

“Kill Cliff is the clean energy drink company,” says John Brenkus, chief marketing officer at Kill Cliff. “There is simply nothing else in the market that’s clean, great tasting and mission driven. I am excited to bring this brand story to consumers across the country, and leverage my knowledge from nearly 2,000 episodes of Sport Science and Fight Science to help innovate superior products to fuel a healthier lifestyle. And, by the way, awesome new flavors deserve an awesome new can.”

Based on overwhelming response from fans, Kill Cliff redesigned all of their cans to reflect the striking and streamlined look of the Kill Cliff CBD line. The new packaging puts the Ignite formula name front and center and makes it easy to identify each flavor. With the launch also comes a line extension to include the new Smashing Citrus flavor. Later this summer, Kill Cliff will also introduce a new design for its original product Recover, best known as a “Kill Cliff,” to better reflect the broad consumer usage occasions. “Our customers drink Kill Cliff for a natural energy boost throughout the day,” says Timar. “You can crush it anytime. Many ditch their afternoon coffee for a Kill Cliff, and it is unbelievable to see the proliferation of mixology using these products.”

Go to killcliff.com today to enjoy clean energy with killer taste. New Ignite flavor, Smashing Citrus and the already awesome but now even more awesome flavors Cherry Lime Grenade, Fruit Punch Knockout, Legendary Lemon Berry and Tropicool Thunder will be available to purchase in their badass new cans at killcliff.com beginning Friday, July 3rd. Standby for many more updates soonishhhh. Drink Kill Cliff® for 100% more winning because flavor fortunes the bold.

About KILL CLIFF

Founded and created by a Navy SEAL with the spirit of giving back to the SEAL community, KILL CLIFF® is America’s leading clean energy drink company. KILL CLIFF products deliver clean fuel for the active lifestyle, providing energy, hydration and nutrients without all the junk so many beverages have today. Kill Cliff was voted one of the 250 most disruptive brands by IAB and is poised to make significant gains in the multi-billion dollar beverage market. Headquartered in Atlanta, the KILL CLIFF team includes civilians and accomplished military veterans and is absolutely committed to serving and supporting the Navy SEAL community. KILL CLIFF honors the dedication and sacrifice made by these warriors and their families by donating a portion of the proceeds through their Official Partnership with the Navy SEAL Foundation. Visit KillCliff.com and follow KILL CLIFF on Facebook, Twitter, YouTube, and Instagram @killcliff.

The post Kill Cliff, the Clean Energy Drink Company, Makes Bold Moves to Capitalize on Record Setting Growth appeared first on Food & Beverage Magazine.

Kill Cliff, the Clean Energy Drink Company, Makes Bold Moves to Capitalize on Record Setting Growth was first posted on July 7, 2020 at 2:24 am.

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starhutto401-blog · 7 years

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Articles, Marked With "Negative Results".

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