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TravelBeautyFully
Globe Trotter. Finding Beauty in Everything. Never Fully Fed.
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Social Media and My Audience
So I am just starting out with my own brand on Instagram. I decided to start my blogging experience via Instagram to try and gather followers. Once I hit my target goal with a good number of followers I will reflect the ‘gram on my own blog.
For now I have just over 300 followers. I started my brand, TravelBeautyFully in March of last year and realised with consistency comes followers. I have been rather quiet on the site for roughly 6 months, sporadically updating with a post here and there but not as consistent it should be.
I have a mix of followers, both men and women but more so women - probably around 80% women to 20% men. Many of the followers have similar Instagram but with a bigger following and more daily updated content.
Most responsive traffic occurs around 10am and then at 6pm to 9pm. More so on weekends as I find more people update their own Instagram to check out fellow Instagrammers and I get the most responses with travel posts.
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This material is striped in the depth of the material.
To create a more defined stripe affect I would include handpainting stripes of varying colours and widths.
Production Costs:
1 metre of fabric £10.50
pink faux vinyl leather £3
Paint £5
Thread £2
4 hours @ £8 - £32
Total Cost of Production £97.50
20% profit £19.50
Total Cost plus Profit £117
Estimated Retail Price £120
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This is a shopper bag made out of light card stock.
In production I would want to make the shopper/tote out of lightweight, waterproof, material such as PVC; the print of the tote would be the brand’s identity.
Production Costs:
PVC £12.99
Thread £2
0.5 @ £9 £4.50
Total Production cost - £19.49
20% profit 3.898
Total Production cost + Profit - £23.388
Estimated Retail Price £25
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Production Inputs
1. Chiffon Turquoise Paisley Print - 149cm wide, 100% polyester, £4.75 per metre, not available in other branches, can be reordered
2. Floral Print - 150cm wide, 100% cotton, £7 per metre, allow for 10% shrinkage, machine washable, not available in other branches, can be reordered
3. Grey Lace mix - 140cm wide, Rayon and Nylon, £16 per metre, European made and dyed, anti-static, not available in other branches, cannot be reordered
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Research Trip
I normally don’t try before I buy but having recently carried out the task of comparing the same size clothing in a number of retailers, it is actually rather shocking to find that a size 10 in one store is not the same size 10 in another! I realise the design, pattern, cut, material and stitching affects each and every item of clothing but at least as a customer we can be more aware of the fact that we might not have ‘body issues’ as much as we thought we did. It is in fact the retailer causing the distorted body image! One thing I noticed when trying on the same style jean but in a variety of sizes was that the difference in size wasn't as great as I expected it to be. Size 8, 10 and 12 don't differ too much, mainly length and a slight difference in waist. What retailers are failing to remember is that a curvy size 8 differs to a slim size 8. So just because you are curvy, doesn't make you a bigger size but just that your shape is different to another’s. It would be great to see this represented in the stores.
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Production Costs
Many variables are involved when taking into account production costs of any product. Researching about what materials are most cost effective took me time and much to consider. Bulk buying, I found, was most cost effective as the materials needed for my design piece could allow for mass production. This ultimately made me consider whether the products I would create were to be mass produced or more of a bespoke nature. Constructing the choker was fairly simple but the clasp proved most time consuming as it is key to the design element. At the end of the task, I still felt the production costs were too high to price the finished choker at £15. I don’t think the consumer would pay this much so I would have to rework the production as well as look into other materials and fabrics.
VELVET CHOKER 1
1 metre of Velvet material £2.25
1 silver clasp £2.79
Glue £2.14
Paper 0.10p
0.5 hours @8 £4
Total Production Cost £11.28
20% profit 2.256
Total Production Cost + Profit £13.536
Estimated Retail Price £15
VELVET CHOKER 2
1 sheet of Velvet material £1
6 clasps £2.79, 1 @ 0.47p
Glue £2.14
Paper 0.10p
0.3 hours @8 £2.40
Total Production Cost £6.11
20% profit 1.222
Total Production Cost + Profit £7.33
Estimated Retail Price £15
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Retail Marketing
When you enter a Michael Kors store you are immediately drawn to the back wall where the advertising video plays on loop. Michael Kors is all about the jet set lifestyle and you gather this as soon as you watch the advert and then see the product that featured. Gorgeous models boarding a plane, walking the streets of a new destination all with their trusty Michael Kors bag and chic trainers. It is very enticing and accessible making the customer want to be the girl in the advert. Luxury is the word that comes to mind when you look at the product in the store. Gold, silver, rose gold are key in the details of most of the accessories and shoes. The shoes are displayed separately to the bags and most are organised in colour gradation and styles.The bags are organised from the commercial pieces at the back of the store and the most recent, newer styles in the front of store and in the windows. Enticing customers to see what is new but also providing the styles which people know Michael Kors for. This is the Michael Kors store in Mumbai.
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Online Marketing
Zara creates products that reflect you. Beautiful pieces that take you back to your travels, to your experiences, to beautiful moments in your life that shape who you are and also reflect your personality and imagination. This limited edition red velvet choker is perfect for someone who loves deeply, explores the world and dreams big. Simple yet incredibly beautiful, the red velvet sparks mystery and the simple charm is vibrant and glowing with the burnt orange stone and crystals. Visit Zara online and in stores for more delicate pieces such as this.
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Travel:
Disney Sea, Food and drink in the park (alcohol in Disney Sea only!), Hilton Hotel breakfast, Japanese bakery, Shinjuku views.
Highlights - grapefruit beer, meiji yoghurt, the rides at Disney Sea, everything in a Japanese bakery!
#japan#tokyo#disney#disneysea#beer#bakery#themepark#breakfast#hotel#hilton#shinjuku#meiji#japanesefood#food#drink#ride
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Travel:
Tokyo Twin Time!
Shinjuku & Shibuya.
Food (Tonkatsu), matcha starbucks drinks, treats, Etude House make up, currency, genki sushi, shrines, Japanese parks Yoyogi, Line Friends (mobile phone network made popular by cute characters).
Highlights - Etude House, Starbucks treats we don't get in the UK, amazing sushi at Genki Sushi, Croissant taiyaki, Pork cutlet in katsu breadcrumbs.
#japan#tokyo#currency#yen#matcha#candy#sushi#linefriends#tonkatsu#love#etude house#yoyogi#candyfloss
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Travel: Tokyo Twin Time!
A trip to Tokyo, Japan made for great city life, uber cool fashion & sights and amazing food.
Photo Posts - London Airport, Haneda arrival, Shinjuku, Shibuya, Harajuku, Yoyogi Park, Tokyo Government Building, Tokyo Disney Sea.
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Travel:
Tokyo Twin Time!
Heathrow London to Haneda Tokyo
British Airways Terminal 5
Duty Free Shopping, On board and Bus transfer from Haneda Airport to Hilton Tokyo
#holiday#london#tokyo#airport#heathrow#haneda#onboard#dutyfree#food#sunglasses#airplane#louis vuitton#chanel#shopping#magazines#time
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Click the link above for all Twitter updates for TravelBeautyFully. Let’s carry on the conversation...
TBF xoxo
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A few of my Women Crush’s for Wednesday.
Check out TravelBeautyFully’s Instagram for more inspired looks.
How beautiful are each of these women? Individually stylish and confident.
#brielarson#sophialoren#sarah jessica parker#sjp#dazedandconfused#bewitched#elizabethmontgomery#wcw#womancrushwednesday#travelbeautyfully#travelbeautyfullyposts#travel#beauty#fully#blogger#tbf#instagram#movies#celebrities#fashion#icons
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Welcome to TravelBeautyFullyPosts! A new hub for all things travel, beauty and food and more.
Click on the link above for fun thoughts, pretty imagery and inspiring posts.
TBF xoxo
#travelbeautyfully#blogger#instagram#tbf#travelbeautyfullyposts#travel#beauty#fully#imagery#inspired#thoughts
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