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the origin of evisu.

EVISU was founded in osaka, japan in 1991 and is named after the japanese god of prosperity ebisu. each pair of jeans was caringly hand-painted with the famous seagull logo. EVISU captured the imagination of the detail-obsessed japanese fashion crowed and spurred a revival of interest in vintage denim which spread around the world. today EVISU has gained critical acclaim, as one of the ultimate denim must haves, is internationally known and embraced by both collectors and hipsters alike. EVISU was initially more a labour of love than a commercial venture and despite phenomenal success EVISU’s mission to create the highest quality products has remained unchanged. this underlying value defines EVISU’s position as an icon in the history of denim wear. not only denim, EVISU now provides wide range of products including menswear, womenswear, t-shirt, shirt, knitwear, underwear and eyewear etc, offering a stylish wardrobe solution from head-to-toe.

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Megan, 29

“I’m wearing a bear hat from Whole Foods, Evisu t-shirt, Le Gatte Jeans pants, Marc Jacobs jacket, Transit All Terrain shoes, and this natural indigo bag I dyed in Japan. Everything is thrifted except the hat and bag. Right now my style is inspired by Y2K Harajuku street style, Lolita fashion, and 60s and 70s fashion.”

Sep 25, 2021 ∙ Lower East Side

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* ੈ✩‧₊˚* ੈ✩‧₊

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theestallion: Hot girl Cujoh

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🧡💙🌻🐷🥥

#lush #london #shopping #bath bomb #bathtime

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something sweet 🧋

#london #plushies #bubble tea #installation #cafe aesthetic #café #boba tea #kawaii #cute #cute art