Sectors and Job Roles within Creative Industries
In the current times we live in, the creative industries are more vital than ever. More than two million people were found to work in the creative industries and that number was growing - already up more than a third since 2011 - prior to COVID-19. All these figures demonstrate that this had become a vibrant sector with lots of opportunities for graduate careers. The industries growth over recent years has been driven by a blast in computer services, highlighting the importance of digital creative industries.
Here are some of the employment opportunities within the creative industries:
Advertising
Creative development professionals put together the visuals for online advertisements, magazine and newspaper advertisements, television advertisements, or brochures and corporate reports. Workers with these jobs tend to have strong attention to detail and communication skills, as well as creativity and training in the specific disciplines required.
Advertising copywriters write print ads, online ads, brochures, or commercial scripts for a variety of ad mediums, and also need to be able to spot spelling and grammar errors easily. Graphic designers create visual concepts, by hand or using computer software. Both tend to work under a creative or art director.
Job Roles -
Copywriter
Editorial photographer
Art/Creative director
Creative technologist
Editor
Graphic artist/designer
Writer
Producer
Illustrator
Creative Director - duties and responsibilities:
An Art Director or Artistic Director designs the visuals for advertising campaigns, publications, films and other projects. Their duties include creating visual concepts, illustrating these concepts and managing their development.
Collaborating with clients and relevant employees, such as the Creative Director, Writer or Marketer, on design concepts
Creating sketches or storyboards of design concepts
Presenting sketches and concept ideas to clients, the Creative Director, accounts teams and other relevant parties
Hiring creatives, such as Graphic Directors or Photographers, to develop design concepts
Selecting and booking locations and studios, as required
Overseeing creatives to ensure they work productively and meet the brief and budget
Maintaining graphic consistency across all deliverables
Reviewing graphic materials to assess its validity and appropriateness for the brand
Making changes directed by clients and overseeing edits
Arts and Culture Sector
Arts and culture, including museums and libraries, make a substantial contribution to the UK and local economies
Culture also has a wider growth impact, through making places where people want to live, work, visit and invest. Culture is what makes a place distinctive.
A strong cultural offer attracts high skilled workers and retains graduates. This in turn attracts firms and boosts business investment across sectors, increasing employment opportunities. There is evidence that the cultural offer is a significant pull factor in the location decisions of businesses, but particularly in creating clusters of creative industries.
Job Roles -
Art gallery manager
Performing artist
Illustrator
Tattoo artist
Curator
Museum Curator
A commercial art gallery manager is responsible for the commercial and artistic success of a gallery. They manage the sales and marketing activities of running a commercial art gallery and communicate directly with artists and dealers.
A key aspect of the role will be selecting art and artists, to both enhance the gallery's reputation and bring in money from artwork sales. They can work underneath the gallery director or owner but still have responsibility for the commercial and artistic success of the gallery.
Museum curators are responsible for caring for the museum’s collection. They seek to preserve, archive, maintain, study, and display the museum’s collection in an interesting and accurate way. In addition, they add to or change the collection by either buying new pieces or trading artefacts with other museums. Beyond working with the museum’s collection directly, curators support staff in the care of these components and educate the public about different items.
assess and select artwork
maintain ongoing promotion and advertising of the gallery liaise with framers, liaise with visiting artists and negotiate sales
promote and sell artists' work, through both exhibitions and personal contacts
catalogue acquisitions and keep records and archives
plan, organise, present and market exhibitions and shows, including responsibility for public relations
work closely with individual artists, develop relationships with new artists, and extend relationships with established artist connections
promote exhibitions and work by individual artists
curate shows in cooperation with artists and technicians
arrange transportation of work to and from the gallery, both nationally and internationally
organise equipment hire and ensure correct installation of the artwork
negotiate with gallery managers and curators from other galleries to arrange for loans
develop client lists by notifying potential clients of particular works and exhibitions, according to their interests
extend the client database
develop and update the gallery website
keep up to date with industry developments and market trends
Design
A designer plays a key role in a creative company. Using elements like typography, illustration, photography and layouts, a designer always has an extremely creative mind that can absorb visual trends and deploy them in fresh and exciting ways.
Communication is an important part of the job, as designers work with both management and clients to formulate campaigns that meet specific objectives. The professional opinion of a designer is highly sought after during the construction of campaigns, so the confidence to guide people effectively is often required.
Typical activities - each designer’s role varies from employer to employer, but common activities include:
Staying up to date with industry trends to keep ahead of competitors
Producing consistently excellent visual work
Producing a host of ideas, selecting the best ones and selling them to the other members of the team and to clients
Encouraging others to share their ideas and nurturing creativity
Communicating productively with management and clients to keep them up-to-date with project milestones
Creating direction for projects and guiding team members
Job roles -
Costume designer
Graphic designer
Set design
Jewellery designer
Hair and makeup designer
Interior designer
Fashion Industry
Fashion careers require creativity and an understanding of different types of clothing. The type of creativity used varies depending on the specific job. A fashion designer needs to be artistically creative, while a technical designer uses creativity in engineering. Most importantly, a passion for style is necessary to excel in the fashion industry.
Job Roles -
Fashion Designer
Textile designer
Garment technologist
Illustrator
Stylist
Pattern cutter
Visual merchandiser
Graphic designer
Fashion photographer/filmmaker
Trend forecaster
Costume designer
Studio manager
Copywriter
Social media assistant
Event manager
Art director
Tailor
Fashion Illustrator
Illustrators work closely with fashion designers to discuss their requirements and create conceptual sketches and illustrations of their products. This could involve using computer-aided design software, painting and/or free-hand sketching.
Many fashion illustrators work freelance, for various companies, design studios or retailers as it is competitive. Illustrators must be able to present detailed artwork of a very high standard. They may use drawing, painting, collage, and stencilling or image manipulation software in order to do this. Some work as forecasting illustrators for prediction services, when predictions have not yet been realised and photographs cannot be used. A fashion illustrator will work at creating accurate images using ideas, representing a diverse range of products. In general, as a fashion illustrator you would work closely with fashion designers and art directors to produce artistic, unique and creative visual images with the aid of traditional and digital media. The images created by fashion illustrator professionals are commonly integrated in print ads, television commercials, and online advertisements.
Typical Duties
Create designs for garments, shoes, fashion accessories, and other apparels with the use of imaging software programs like Photoshop and Illustrator
Bring the vision of the fashion designers to life through the illustration of the actual design plan
Sketch drawings using various mediums including paint, charcoals, coloured pencils, and computer software programs
Produce drawings and layouts that will be used in catalogues, magazines, brochures, flyers, commercials and other advertising media
Communicate fashion ideas through sketches, layouts, drafts and drawings
Select the appropriate colour, sound, and animation that will go well with the existing fashion concept
Develop fabric patterns and designs that will be used for manufacturing garments and wardrobes
Maintain open communication with the fashion designers, art directors, and buyers
TV and Film
A career in film, TV and video production gives you the chance to showcase your creativity, use your technical skills and work in a closely-knit team. It can be exhilarating to know that you’re involved in producing something that’s going to be seen by others – maybe even something award-winning.
Careers in this area also mean plenty of variety and suit people who want a changing work environment, as you can move between very different projects: for example, you might work on a noir short film, a music video and a nature documentary within the course of a few months.
It would be impossible to name every job title in the film industry so here’s just a few of the key job roles part of the team -
Director
Producer
Broadcaster
Digital imaging technician
Director of photography
Lighting technician
Sound mixer, Script supervisor
Hair/costume design
Makeup artists
Set decorator
Editor
Colourist
Post production supervisor
Music editor
Screenwriter
Set Designer/Decorator
A Set Decorator visually interprets the personality of a film or television show from script to screen through set decor. Set Decorators carefully decipher the psychology and taste of the characters which allow them to select, procure, fabricate, layer, mix, and match furniture, curtains, carpets, artwork, wallpaper, and other items that may denote character and/or plot while they also factor in the schedule and other practical considerations like stunts and visual effects, for example.
Working above the Set Decorator in the filmmaking hierarchy is the Production Designer who begins collaborating with the Director, and Director of Photography to decide the overall look and vision of a project from the very beginning. Set Decorators then work in very close partnership with the Production Designer to help achieve that vision physically through furnishings and set decor. This does not include the structure or architecture of each set.
While Set Decorators do not function independently it is important to note that the Set Decoration Department as a whole is an independent entity with great creative and pragmatic responsibilities.
The Shape of Water (2017) Academy Award Winners for Best Production Design
Set Decoration is the department that works for and with the Set Decorator. The Set Dec team gets the job done on the ground– sourcing, creating, and procuring furnishings and dressings as well as skilfully placing and arranging them on set amongst many other duties well before the shooting crew arrives. The team seamlessly works together while simultaneously collaborating with many other departments. We’ll go into each position in more detail below, but first we have a few notes.
The Set Decorator, as the head of the Set Decoration department, is responsible to the Production Designer, or the Art Director, the Director, the Producer, and the Production Manager.
This creative is in charge of the decoration, coordination, and realisation of the dressing of all decor, the procurement or fabrication of any and all set dressings, as well as the storage, movement, preparation and placement of all dressings within all studio and location sets. The maintenance, replacement and listing of all dressing inventory are also under their purview.
The Set Decorator also monitors the dispersal of the approved set decorating budget, delegates work to the set decoration team as necessary for the efficient operation of the department, and completes each decorated set, camera-ready, before the shooting crew arrives or as required of the production schedule.
Making of the Shire
In March 1999, Sir Peter Jackson’s crew began the nine month quest to bring the ideas for Hobbiton to fruition; help was provided by the New Zealand Army, and soon 39 temporary Hobbit Holes were scattered across the 12 acre plot used for the set. He had to cover all the details down to the tiniest. Secrecy was key, and strict security measures were put in place by the production company throughout construction and filming. Filming commenced in December 1999, and it took around three months to get a wrap on The Shire.
To ensure the setting was perfect, they planted vegetables and flowers a year before filming began. Lord of the Rings set new standards in the film industry: it changed the way people think and its ideas are used to this day. It was a visual masterpiece from the hobbit town to abandoned castles – viewers were treated to some very remarkable scenes.
The original Shire, constructed of polystyrene and plywood, was torn down after the completion of The Lord of the Rings trilogy. It was never meant to be a permanent set. But when they began rebuilding Hobbiton for The Hobbit movies in 2010, they decided to make the homes more permanent. Using concrete, wood and bricks, it took 70 set builders to complete 44 reconstructed Hobbit Holes in the same fantastic destain seen in the films.
Since the filming of The Lord of the Rings trilogy and The Hobbit trilogy, Hobbiton has become New Zealand’s biggest tourist attraction. The hyper realistic movie set designed by Sir Peter Jackson’s production team makes travellers feel like they’re in the heart of Middle Earth.
Publishing
Publishers set the editorial and commercial direction for companies that publish books, newspapers, magazines and content in print and online.
A publishing company requires people with a range of skills to commission manuscripts for books, magazines, academic papers and online content, prepare the material for publication and take it to market. Depending on the size of the company, a publisher may employ full-time staff to carry out jobs such as copy editing, proofreading and design, or it may hire freelancers for individual projects. At its most fundamental, publishing is simply making concepts public. It’s about communicating ideas, making connections, linking people who are creating content with people who need that content. The information economy is powered by ideas, and publishers are at the heart of getting those ideas out to the world and in a way that will have the most impact.
People are viewing all sorts of content online, on their smartphones, e-readers and tablets. Magazine and newspaper publishing are linked to journalism. The range of jobs is very wide, from working directly with authors through designing and illustrating, editing and proofreading, marketing and sales, production and distribution, to creating video and audio. Competition is fierce. People start at the bottom and work their way up. Many people applying for jobs will have a degree.
There has been an increase in demand particularly for the book publishing industry since the global pandemic began.
Careers in publishing include -
Agenting
Audio
Audience and digital development
Marketing and communications
Design
Editorial
Production
Publicity
Rights
Sales
Commissioning editor
Writing
Music and Performing Arts
Performing arts are creative arts that are performed by individuals or groups in front of a live audience. Instrumental music, vocal music, dance, and theatre are included in the performing arts industry and they are an intrinsic part of cultures around the world. The performing arts date back to ancient Greece, when plays, comedies, dances, religious rites, and other forms of entertainment and education were performed before live audiences in theatres and arenas.
Musicians and singers perform before live audiences in theatres, concert halls, arenas, and clubs. They also record their performances in recording studios. The type of music they perform depends on their interest and specialty: It may be rock, hip-hop, jazz, classical, opera, or other. Musicians and singers perform solo or in orchestras, choruses, bands, or other types of music groups. They may provide background music for plays. Singers may provide background vocals for lead singers in bands. Musicians and singers perform music that has already been written and they may also write their own music.
It may be classical or popular; it may stem from a particular culture’s history and rituals. It may be instrumental, with an orchestra performing classical pieces, or it may be a band with guitars, drums, and singers, or any combination of instruments and vocalists. Dance may also be classical, such as ballet, or modern. There are also religious dances, and dances that celebrate hunting, warfare, harvests, and other aspects of life in earlier times.
This art form can enhance the creativity of a person. It can also improve social skills, language, and reading skills. Critical thinking skills are also learnt through this. We can call music a universal language. Everybody listens and enjoys music. It is also tightly associated with dancing. Music provides the rhythm and it makes dancing possible and better.
Dancers express stories and ideas through the movement of their bodies. There are a wide variety of types of dance, from ballet and tango to modern dance, tap, jazz and more.
Dancers usually perform as part of a performing arts group such as a ballet troupe. They perform in front of live audiences in theatres; some shows are performed in studios for TV broadcast. Casinos, theme parks, and cruise ships also employ dancers, musicians, singers, and other performing artists for shows.
Dance generally refers to human movement, goes with a rhythm of music and used as a form of audience entertainment in a performance setting. Choreography is the art of making dances, and the person who practices this art is the choreographer.
Musical accompaniment, the moves, and how the dancers portray their emotions is a great part of the performance; body movements are not the only important matter in this kind of art. Dancing is not only learning the steps; it is also a way of moving that uses the body as an instrument of conveying feelings.
Theatre performances may feature acting, singing, dance, music, puppetry, pantomime or opera. Many artists contribute to the performing arts, including costume designers, prop designers, theatre designers, choreographers, creative directors and others.
Actors portray characters written by writers for theatre, film, television, and other performing arts media. They also act in roles for video, radio, and other settings for entertainment and information. Some roles involve dancing, singing, or playing a musical instrument. Actors use speech, gestures, and body movements to interpret serious or comic roles to entertain or educate audiences. They work independently and also as part of casts in shows, sometimes touring the country or traveling to other parts of the world to perform. They may work indoors in theatres or in outdoor venues also.
Job opportunities in this sector include:
Dancer
Screenwriter
Theatre director
Actor
Musician
Choreography
Art administrator
Stage Manager
Music Journalism
Broadcaster
Music production
Sound technology
Games Design and Digital Media
Game designers are the centre of creativity at the heart of producing a new game. Game designers create the concepts and worlds of video games. They are involved with the design of the genre, environment, story, characters, gameplay system, objectives and user experience of video games.
A Game Designer is the creative force behind the development of a video game. They are the originator of the game concept and will develop it through to its final release. Game Designers author the storyline, writing the plot points, character development, and game objectives that drive the game. The designer will work within the rules of the genre of the game, with real innovation occurring when the genre is pushed to its limits or reinvented.
Game Designers establish the aesthetics, mood and look of the game which is integral to the game’s individual appeal and marketability. The user experience must always be considered during the development process, as players need to feel engaged and rewarded by the game to continue playing.
The game development process is all about teams from different disciplines (creative and technical) working in tandem and communicating their requirements to each other. It is the Game Designer’s job to ensure that teams and team dynamics work effectively to finish on schedule and on budget.
Game Designers are charged with developing game concepts whether they be their own original idea, a commissioned idea or a game based on another medium such as a film.
Whatever the scope of the task, the role of the Game Designer requires a mix of creative, managerial and technical responsibilities.
They may be expected to deliver the following in this job role:
Design and develop the original concept
Programming
Construct level structure
Write storyline, character bios, dialogue, plot points, game objective
Storyboard the action of the game
Conceive every element of the game including rules, setting, objects, vehicles, weapons, flora, fauna - visual effects artist
Direct action sequences
Define user interface, menus and controls
Generate the Game Design Document (GDD)
Develop early prototypes
Decide on the devices and platforms on which the game is played
Define the user experience
Work with programmers to design the back end of the game - graphics programmer
Research target audience to understand what they want in the game
Create storyboards and write scripts
Lead the development process
Produce sound effects, dialogue, musical score, sound mix and sound edit - music composer
Manage quality assurance testing, and follow up on feedback - games tester
Oversee the marketing and distribution roll-out
Ongoing development and versions of the game
Digital Media
The world we live in today is populated by digital media products, and these products enable and deliver experiences in many industries, including industries that aren’t typically associated with digital media��such as health, government and education.
In the current times we live in, digital media within and out-with the creative industries is more vital than ever.
A weather app on a smartphone, a racing game on a video game console and an ultrasound imaging device in a hospital are all digital media products. They are successful because they are engaging, easy to use (even fun in the case of games), and deliver results. Digital Media is a blend of technology and content, and building digital media products requires teams of professionals with diverse skills, including technical skills, artistic skills, analytical and production coordination skills. All of these skills need to be balanced on a team, with all team members focused on creating the best user experience.
Organisations that build digital media products rely on multi-skilled teams and manage those teams with business processes designed to enhance their efficiency and effectiveness.
Digital media products can be found in:
eCommerce
Games – console, online and mobile
Websites and mobile applications
Animation
Social media
Video
Augmented reality
Virtual reality
Data visualisation
Location-based services
Interactive Storytelling
Digital media can include these industries:
Entertainment
Technology
eCommerce
Non-Profit
Health
Education
Marketing and advertising
Government
Sports
Environment
Television
Publishing
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