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beautifulpersonpeach · 3 months

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It’s fun tracing BTS career trajectory through the different brands and products they represented. Watch them move from fake orgiastic delight in eating fried chicken to those beautifully shot Puma ads to creating an entire song and mv for Hyundai. How do you think they’ll move when group activities resume, BPP? Will they do commercial work as 7? Who can afford them? Do you think they have a sliding scale for groups or products they feel a personal connection with such as Seoul tourism? I feel some of the individual contracts signed with fashion houses may continue but don’t know if the members, as solos, will take on new brands. What are your thoughts on what’s ahead? Ps, for any fans who don’t know that Hyundai mv and song for Ioniq, go look it up. The video is on youtube, the music has been downloadable. So has Suga’s version of Over the Horizon for Galaxy.

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Hi @towardtheblue!

Lol I love how you dropped the plug for Yoongi's soundtrack at the end. Over the Horizon is a fave because it feels like an epic anime soundtrack, so yeah anyone who likes that sort of music should give it a listen.

youtube

About the brand deals, I don't think my thoughts deviate all that much from yours but let's take this one question at a time.

"How do you think they’ll move when group activities resume, BPP?"

I expect just more of what they're doing now. The BTS IP contributes over 65% of BigHit's bottomline. More than anything else, the group is the brand. BTS is still more known than any individual member, and so I expect a combination of group and solo deals.

"Will they do commercial work as 7?"

Perhaps group deals will be rarer than now given time and logistical constraints for the members (I expect more sub-unit work in Chapter 3 partly tied to the same constraints), but so long as there's appetite for the group, it only makes sense for companies (that can afford it) to capitalize on it.

"Who can afford them?"

Samsung for one, I'd imagine. In fiscal year 2023 Samsung spent ~US$15 billion on advertising and sales promotion alone. The company generates roughly US$150 - US$250 billion in annual revenue, based on the last 5 annual fiscal periods. They evidently can afford BTS. And although Samsung's 2024 outlook is focused on their Tizen OS, B2B value-added products, and AI appliances in their premium line-up, as opposed to say, mobile phones, I think they'll still patronize BTS in Korea given the value of their IP.

This might be controversial to say (and is a bit besides the point but I think it adds context), but I think NewJeans is quickly developing IP that's becoming almost as attractive as BTS', and this was confirmed for me when Apple, Samsung's competitor, selected the group for brand deals in 2023. Apple is less transparent about their ad spend but they are still quite focused on their mobile business compared to Samsung, so might spend more on that area than Samsung in the next couple of years.

Anyway there’s quite a few companies that can still afford BTS as a group *and* as solos. I’d say any Fortune 100 company fits that bill.

"Do you think they have a sliding scale for groups or products they feel a personal connection with such as Seoul tourism?"

Yes. Though I think Seoul tourism was less about a personal connection and more building goodwill with their domestic partners and the local government.

"What are your thoughts on what’s ahead?"

I feel there's always opportunity for BTS and the members as solo artists to take on new brands. What those brands will be, I have no idea, but I think so long as BTS as a brand has appeal, companies would be smart to capitalize on it. And yes it will be more of the same: group, sub-unit (like the yoonmin Busan ads), and solo brand deals are things I expect.

#bts #bts brand deals #kpop industry #bts chapter 3 #bts solo careers

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prateekshawebdesign · 3 days

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The Ultimate Guide to Launching a Profitable Online Store in 2024

Welcome to our comprehensive guide on creating a successful online store. Authored by the seasoned e-commerce expert, Sumeet Shroff, this blog offers a treasure trove of insights and strategies for budding entrepreneurs and business owners. In a world where digital retail is rapidly evolving, understanding the nuances of online store creation can be the key to unlocking immense opportunities.

From selecting the right products and platforms to crafting an engaging user experience, this guide walks you through every step of building an e-commerce business that not only attracts customers but also drives sales. Whether you're just starting or seeking to expand your online presence, these expert tips will set you on the path to e-commerce success.

Step-by-Step Blueprint for Building a Successful E-commerce Business

1. Determining Your Target Audience: Conduct thorough market research to understand the needs, preferences, and buying habits of your target audience. Tailor your product offerings and marketing strategies to meet these specific needs. Define your target audience based on demographics, location, and interests. This step is crucial for tailoring your marketing efforts and attracting the right buyers to your site, ultimately resulting in higher conversion rates and sales. If you already have a product, use it to identify your ideal customers. If not, think about the types of people you know best and can serve effectively.

2. Choosing the Right Products: It's essential to select products that align with your passions and knowledge. Consider your background and the industry you're comfortable with, and think about what problems your business will solve. Validate your product ideas by examining the marketplace and ensuring there's demand.

3. Choose a Niche and Develop a Business Plan: Start by identifying a niche. Conduct a SWOT analysis to assess strengths, weaknesses, opportunities, and threats for different product ideas. Find gaps in the industry by researching unfulfilled consumer demands within popular product categories. Analyze your customer personas, including demographic and psychographic data, to better understand your target audience. Choose the right business model based on how your audience tends to buy products, whether it's B2B, B2C, selling on online marketplaces, dropshipping, or direct-to-consumer (DTC).

4. Finding Profitable Products to Sell: This can be a challenging yet crucial step. You can find profitable products by appealing to enthusiastic hobbyists, focusing on your personal passions, capitalizing on trends early, or observing what's trending in online marketplaces. Having a target audience in mind can guide you in selecting the right products.

5. Build a Brand: Focus on building a strong brand identity. This includes a memorable logo, a consistent color scheme, and a unique brand voice.

6. Validating Your eCommerce Ideas: Perform a competitor analysis to understand what products are popular and profitable in your market. This can also help you identify gaps your competitors aren't covering, allowing you to differentiate your store.

7. Getting Your Domain Name: A unique and memorable domain name is crucial. It should be easy to remember and spell, and consider adding keywords to improve search engine rankings.

8. Choosing an Ecommerce Platform: Select a platform that's easy to use, user-friendly, scalable, and secure, offers comprehensive support, and provides a friction-free checkout experience. Ensure the platform accommodates various payment methods and currencies, and consider whether it includes web hosting. Consider factors like customizability, payment gateway integration, and mobile responsiveness. The chosen platform should serve as the control center for your business, handling everything from inventory to marketing and customer support.

9. Choosing Your Ecommerce Website Builder: Select a platform that fits your needs in terms of functionality, ease of use, and budget. Consider features like SEO optimization, checkout processes, and payment options.

10. Designing Your Online Store: The design of your online store is crucial. It should reflect your brand and be easy for customers to navigate. Consider what style fits your brand and how you want customers to navigate your website. Also, decide on the essential features and add-ons your store will need, like an about page, product videos, or a streamlined shopping cart and checkout process. For logos, work with a designer or use free resources to create a logo that reflects your brand's personality. Use high-quality product photography to showcase your products effectively. If you’re on a tight budget, you can even take product photos using a smartphone camera or use free stock photos initially.

#online store

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foxylead · 27 days

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Filling Your Funnel: Top B2B Lead Generation Strategies for 2024

In the world of B2B (business-to-business) sales, a steady stream of qualified leads is the lifeblood of your success. But how do you attract the right kind of attention and convert those prospects into happy customers? That's where B2B lead generation strategies come in.

This guide dives deep into 20 effective strategies you can leverage to generate high-quality leads and fuel your B2B sales engine. We'll cover a variety of approaches, from content marketing to social media tactics, all designed to help you connect with the right decision-makers and nurture them into loyal customers.

Understanding B2B Lead Generation

Before diving into specific tactics, let's take a step back and understand the core concept of B2B lead generation. Unlike B2C (business-to-consumer) marketing, where you might target individual buyers with a quick purchase decision, B2B sales typically involve a longer buying journey with multiple stakeholders involved.

Your goal in B2B lead generation is to identify companies that could benefit from your products or services, then attract their attention with valuable content and nurturing campaigns. Ultimately, you want to convert these prospects into qualified leads – those who have a genuine interest in your offerings and are a good fit for your business.

The Power of Content Marketing

Content marketing reigns supreme as one of the most effective B2B lead generation strategies. By creating high-quality, informative content that addresses your target audience's pain points and interests, you establish yourself as a thought leader and a trusted resource.

Here are some content marketing ideas to get you started:

Blog posts: Share industry insights, thought leadership pieces, and practical tips relevant to your target audience.

Ebooks and white papers: Offer in-depth guides and research reports on topics that resonate with your ideal customer profile.

Webinars and online events: Host interactive sessions to educate prospects and demonstrate your expertise.

Infographics and video content: Utilize visually appealing content to grab attention and explain complex topics in an easily digestible way.

Optimizing Your Website for Lead Capture

Your website is your online storefront, so it needs to be optimized to capture leads effectively. Here are some key elements:

Clear value proposition: Communicate the benefits of your products or services upfront and center.

Compelling calls to action (CTAs): Encourage visitors to take the next step, whether it's downloading a white paper, subscribing to your newsletter, or requesting a demo.

Landing pages: Create dedicated landing pages focused on specific offers and capture leads with relevant forms.

Lead capture forms: Keep them short and sweet, only requesting the essential information.

SEO (Search Engine Optimization): Ensure your website ranks high in search results for relevant keywords to attract organic traffic.

Harnessing the Power of Social Media

Social media platforms like LinkedIn and Twitter offer a fantastic avenue to connect with potential customers and build relationships.

Join industry groups and participate in discussions.

Share your valuable content and engage in relevant conversations.

Run targeted social media ads to reach a wider audience.

Leverage social listening tools to track industry trends and identify potential leads.

Showcase your company culture and humanize your brand.

Email Marketing: A Classic Lead Nurturing Tool

Don't underestimate the power of email marketing. Building an email list allows you to nurture leads and stay top-of-mind throughout their buying journey.

Offer valuable email newsletters with industry insights, product updates, or exclusive content.

Segment your email list based on interests and tailor your messaging accordingly.

Personalize emails whenever possible to create a more engaging experience.

A/B tests different email subject lines and content to optimize your campaigns.

Automate email workflows for lead nurturing to stay connected with prospects at different stages of their buying journey.

Lead Generation System: Streamlining the Process

While not a single tactic, a well-designed lead generation system can significantly improve your efficiency. This system can encompass various tools and processes that work together to automate and streamline your lead generation activities.

Here are some key considerations for your lead generation system:

Marketing automation: Utilize marketing automation software to automate repetitive tasks like email sending, lead scoring, and nurturing campaigns.

CRM (Customer Relationship Management) integration: Integrate your lead generation efforts with your CRM to effectively manage leads and track their progress throughout the sales funnel.

#b2b #lead generation #leadfoxy #leadfoxy service #leadgeneration

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aaronafgash · 1 month

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10 NEW SONGS - 4/7/24

First off, to my DOZENS of fans, I want to apologize for missing my Friday deadline - between shooting multiple Bucks & Brewers games, editing photos from said games afterwards, seeing Sampha live in Madison on Friday night, and trying to prepare for starting a new job tomorrow, I've been busy. But I should have allocated time to my devoted readers. Please accept my apology and enjoy what was actually a good week of tunes! I’m honestly burnt the fuck out so we’ll see how articulate I'll be, but at the very least, you’re getting a list of new music.

1. Connect - Vampire Weekend

This is so wonderfully weird and perfect. (I think the drums are the same ones that they used in Mansard Roof back in 2008?) I noted their use of piano in one of their earlier singles, but this is next level - I had no idea Ezra could play like that, wow. (Specifically at the 3:30-ish mark in the song ... I'm blown away.) Ethereal and jazzy and groovy and everything I could ever ask for in a Vampire Weekend song in 2024.

2. All Falls Down - Lizzie McAlpine

As noted in this blog previously, I love a lot of Lizzie McAlpine’s music, but it’s usually slower and sadder and more emotional. But this? This is a BOP. I had no idea she was capable of making something like this but I’m so glad she did. It reminds me a ton of something that we would have heard on Clairo’s Sling. (Caroline said “Kacey Musgraves” - that too!).

3. 86Sentra - NxWorries

This is a perfect blend of Anderson .Paak & Knxwledge's skill sets - so smooth, so catchy. An absolute vibe that I’ve already listened to so many times. I really appreciate how short it is but how much content Anderson ".Paaks" into his single verse (get it?).

4. B2b - Charli XCX

Not her strongest track ever, but just a solid, catchy, good Charli song. The production outshines her - especially in the second half - but I’ll never be mad listening to this.

5. After Hours - Kehlani

A clubby Kehlani song with a strong chorus and a catchy beat? Sign me the fuck up! It'll be tough for her to top 2022’s criminally underrated blue water road, but this is a step in the right direction.

6. OKLOSER - Doja Cat

Say what you will about her antics … Doja makes good music. And this is quintessential Doja - a great, pop-rap beat, with catchy ad libs and fun verses. The batch of new songs on the bonus version of Scarlet was hit or miss for me, but this landed.

7. Comin’ Around Again - Amber Mark

Just a great, sexy R&B song. Love the contrast sonically between the quieter, lowkey verses and the bigger, wider choruses.

8. Takaramono - Mei Semones

I don’t have the words to describe this one. If you like songs with multiple time signatures, languages, genres, and just a general “I have no idea where this is going next" vibe - this is for you! At the very least, I think you just have to acknowledge that what Mei Semones is doing is completely unique and original.

9. Todavía Viva - Khruangbin

Smooth, sultry production, and a rare Khruangbin song with vocals! (Honestly, I don’t know their music well enough to know if this is fully true or not, it just feels like most songs I hear by them are fully / almost-fully instrumental.) I love this and it feels primed to be sampled for a West Coast-esque hip-hop song at some point.

10. Can You Look In The Mirror? - Fabiana Palladino

Daughter of legendary bass guitarist Pino Palladino? Signed to Jai Paul / A. K. Paul’s record label? Now HERE’S a nepo baby we can all get behind! On the real, this song is great, conjuring up brief moments of ‘80s / ‘90s Prince vibes.

#Spotify

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kjhuioiooo · 1 month

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5 Big Ideas That Will Elevate B2B Marketing in 2024

In the ever-evolving landscape of B2B marketing, staying ahead of trends isn’t just an option; it’s a necessity. As industries and consumer behaviours shift, businesses must navigate these changes adeptly to maintain a competitive edge.

For More Information: https://sales-demand.com/5-big-ideas-that-will-elevate-b2b-marketing-in-2024/

Brands need to have relevant content to reach customers wherever they are in their buying journey, as 81% of consumers study products before making a purchase. A diversity of material is also vital, since 47% of customers examine three to five pieces of brand content before dealing with a salesperson.

The upcoming period demands a proactive approach, emphasizing innovative strategies that resonate with the evolving market dynamics. By embracing these advancements, companies can position themselves as pioneers rather than followers.

It’s about anticipating what lies ahead in B2B marketing, adopting forward-thinking methodologies, and carving a path that aligns with the shifting needs of businesses and clients. This introduction sets the stage for exploring key innovative strategies essential to elevating B2B marketing in the upcoming period.

1# AI-Powered Personalization

In the dynamic sphere of B2B marketing, AI emerges as a pivotal force, reshaping the way businesses engage with their audience through personalized strategies.

Refining Personalized B2B Marketing Strategies

AI serves as a potent catalyst for refining personalized B2B marketing approaches. Its ability to analyze colossal datasets at lightning speed offers invaluable insights into consumer behaviors, preferences, and purchasing patterns.

This deep dive into data allows marketers to segment audiences with unparalleled precision, ensuring tailored messaging that resonates profoundly with individual clients.

By decoding nuanced signals and behaviors, AI enables marketers to craft bespoke campaigns, delivering the right message to the right audience at the most opportune moment.

Enhancing Customer Experiences and Boosting Engagement

AI-driven personalization doesn’t merely segment audiences; it revolutionizes customer experiences. Through predictive analytics, AI anticipates customer needs, offering tailored content, product recommendations, and solutions. This predictive prowess transforms user experiences, driving higher engagement rates and fostering more meaningful interactions. By creating tailored journeys and delivering hyper-relevant content, AI facilitates stronger connections between businesses and clients, nurturing trust and loyalty.

Visit Us: www.sales-demand.com

2# Enhanced Account-Based Marketing (ABM) Strategies

Imagine a finely crafted, personalized gift tailored specifically for that one special person. That’s the essence of Enhanced Account-Based Marketing (ABM) in the B2B world—a bespoke approach that targets high-value accounts with pinpoint precision.

Evolution of ABM Tactics: A Personalized Journey

ABM has evolved from a broad-brush approach to a laser-focused strategy. Initially, it was about casting a wide net, but today, it’s more like crafting a love letter tailored for that one ideal partner. It’s a journey that’s become more personalized, more intimate, and more effective.

The Power of Hyper-Personalization: Making Every Interaction Count

In this digital era, personalization isn’t just a buzzword—it’s the secret sauce for success. ABM banks on this power of hyper-personalization. It’s about understanding each account’s unique needs, desires, and pain points. By doing so, conversion rates soar because every interaction feels like it’s tailored just for them.

Read More Blog: Brand Marketing Metrics: For Advanced Demand Gen Success

3# Conversational Marketing Revolution in B2B

The advent of conversational marketing has sparked a transformative shift in B2B interactions. This approach focuses on fostering authentic, real-time conversations, revolutionizing the way businesses engage with their clientele.

The Rise of Conversational Marketing

Conversational marketing has emerged as a response to changing consumer preferences. It involves personalized, one-on-one interactions, allowing businesses to connect with prospects and clients in a more humanized manner. This shift from traditional, one-way communication to dynamic, two-way conversations has redefined the customer experience landscape.

Redefining Customer Communication with Technology

Chatbots and AI lie at the heart of this revolution. These technological marvels facilitate real-time engagement, offering instant responses and tailored assistance. They empower businesses to be available round-the-clock, providing personalized support and information promptly.

Conversational marketing leverages these tools to ensure that customer communication is not just efficient but also highly personalized.

Impact on B2B Interactions

Conversational marketing transforms B2B interactions from scripted conversations to meaningful dialogues. By embracing this approach, businesses humanize their interactions, engaging prospects and clients in conversations that address their specific needs and preferences. It bridges the gap between businesses and customers, fostering trust and building stronger relationships.

4# Sustainability-Driven Marketing

The surging importance of sustainability has carved its place as a guiding star in the realm of B2B marketing strategies. Embracing eco-friendly initiatives and corporate social responsibility (CSR) isn’t just a trend; it’s become a fundamental component that shapes brand identity and resonance.

Read More Information: Best Practices for Securely Managing Intent Data in B2B Marketing

Growing Significance of Sustainability in B2B Strategies Sustainability has transcended from being a niche concern to a cornerstone of business strategies. In B2B marketing, it’s more than a checkbox—it’s a philosophy that speaks volumes about a brand’s values and commitments. Businesses are realizing the power of sustainability by resonating with conscientious consumers and aligning their strategies to echo these values.

5# Data Privacy and Ethical Marketing: Building Trust in B2B

Importance of Data Privacy Compliance (e.g., GDPR)

In today’s data-driven landscape, safeguarding information isn’t just a legal necessity; it’s a cornerstone of trust. Data privacy regulations like GDPR are critical in B2B marketing. They ensure transparency, security, and responsible handling of client data, fostering trust and confidence among customers.

Role of Ethical Marketing Practices

Ethical marketing isn’t just a choice; it’s a strategic imperative. Practices that prioritize transparency, honesty, and respect for customer preferences are crucial. They build a foundation of trust and credibility, essential for long-term relationships. Customers gravitate towards brands that demonstrate ethical behavior, leading to increased loyalty and advocacy.

The Nexus: Trust and Loyalty

Data privacy compliance and ethical marketing practices intertwine to create a trust-centric environment. When customers feel secure about their data and experience transparent, respectful marketing, it deepens their trust. This trust, in turn, fuels loyalty—an invaluable asset in the competitive B2B landscape.

#lead generation #b2b

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ordertrackercom · 1 month

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Launching an e-commerce venture in 2024: A strategic blueprint

The digital marketplace has never been more vibrant or accessible. With the advent of 2024, the e-commerce landscape presents an unparalleled opportunity for aspiring entrepreneurs. A surge in the digital marketplace has been observed, with e-commerce platforms proliferating from 9.2 million in 2019 to a staggering 26.5 million by 2023. For those harboring aspirations of digital entrepreneurship and autonomy, the e-commerce domain stands as a fertile ground for realization.

Embarking on an e-commerce venture demands substantial commitment, encompassing time, effort, and unwavering dedication. However, the fruits of such labor can culminate in a rewarding and profitable endeavor. This guide seeks to illuminate the path for launching a successful e-commerce enterprise, providing a comprehensive roadmap from conception to realization.

Understanding e-commerce

At its core, e-commerce represents the digital exchange of goods and services, a concept that has fundamentally transformed the way businesses operate and interact with their customers. It transcends traditional geographic and temporal limitations, enabling businesses to reach customers globally, 24/7, from the convenience of their devices. This digital marketplace encompasses a range of operations, from hybrid models that combine online and physical stores to entirely online ventures. Each e-commerce business, irrespective of its size or product offering, serves as a testament to the transformative power of the internet in reshaping consumer habits and opening new avenues for commerce.

E-commerce business models: Categorizing transaction dynamics

Business to Consumer (B2C): Mirroring traditional retail, B2C platforms cater directly to individual consumers.

Business to Business (B2B): This model focuses on the provision of goods or services to other businesses, often characterized by bulk and recurring transactions.

Consumer to Consumer (C2C): Platforms such as Etsy and eBay exemplify the C2C model, where consumers engage in direct sales to one another.

Consumer to Business (C2B): This inverse model enables consumers to offer goods or services to businesses, fostering a dynamic interchange of value.

Advantages of e-commerce

The shift towards e-commerce is not merely a trend but a strategic response to changing consumer expectations and the quest for business efficiency. The lower overhead costs associated with running an online store, compared to traditional retail, make it an attractive option for startups. This cost-effectiveness, coupled with the global reach of digital platforms, allows businesses to tap into markets previously beyond their grasp, significantly enhancing growth potential. Moreover, the scalability of e-commerce platforms presents a flexible pathway for expansion, unencumbered by the logistical challenges of physical retail. Perhaps most compelling is the level of convenience and accessibility it offers to consumers, catering to the modern lifestyle's demand for anytime, anywhere shopping solutions. Additionally, the digital nature of e-commerce provides businesses with unprecedented access to customer data, enabling more targeted and effective marketing strategies, inventory management, and customer engagement efforts.

Launching your e-commerce business

The journey to establishing a successful e-commerce business begins with a solid idea, one that identifies a niche market with reduced competition, enhancing the likelihood of success. This initial stage is crucial, as it sets the direction for all subsequent decisions and strategies. Following this, entrepreneurs must rigorously evaluate the feasibility of their business idea, considering market dynamics, competition, and the potential for sustainable growth. This validation process is essential for refining the business concept and ensuring its market readiness.

Developing a comprehensive business plan then becomes the blueprint for the venture, detailing objectives, market analysis, operational strategies, and financial projections. This document serves as a roadmap, guiding the business through its launch and growth phases. Establishing the business infrastructure is the next critical step, involving decisions about legal structure, branding, regulatory compliance, and financial management systems.

For product-based ventures, the development and sourcing of products are pivotal, requiring careful planning around production capabilities, quality control, and supply chain management. In contrast, service-oriented businesses must define their service offerings, pricing models, and delivery mechanisms with precision. Building a user-friendly, aesthetically pleasing e-commerce website then becomes the digital storefront, the primary interface between the business and its customers. This platform must not only showcase the product or service offerings compellingly but also provide a seamless and secure shopping experience.

Order fulfillment strategies are integral to customer satisfaction, involving everything from efficient processing and shipping to responsive customer service. Lastly, a strategic marketing plan is vital to attract and retain customers, leveraging a mix of SEO, social media, content marketing, and email campaigns to build brand awareness and drive sales.

Operational excellence in e-commerce

Sustaining and growing an e-commerce business requires continuous attention to customer satisfaction, operational efficiency, and market trends. Key areas of focus include customer retention strategies, optimized shipping and logistics, superior customer service, and the exploration of diverse sales channels. Upselling and cross-selling techniques can further augment revenue and enhance the customer experience.

In conclusion:

Launching and nurturing an e-commerce business in 2024 is a journey that blends creativity, strategic planning, and adaptability. It offers entrepreneurs the thrilling opportunity to bring their vision to life in the digital marketplace, reaching customers far beyond traditional boundaries. While the path is fraught with challenges, the rewards of building a successful e-commerce venture are manifold, including financial independence, the satisfaction of customer service excellence, and the ability to adapt and grow in a rapidly evolving digital economy. Armed with a deep understanding of e-commerce fundamentals, a clear business strategy, and a commitment to innovation and customer satisfaction, aspiring e-commerce entrepreneurs can navigate the complexities of the digital marketplace and carve out their niche for lasting success.

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bbindemand · 3 months

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Harnessing the Potential: The Role of Video Content in B2B Marketing

Description:

As we navigate the evolving landscape of B2B marketing, it's becoming increasingly clear that video content is set to play a pivotal role in 2024 and beyond. With the digital sphere becoming more visually oriented and audiences craving immersive experiences, video has emerged as a powerful medium for B2B marketers to captivate, educate, and inspire their target audience.

In the coming year, B2B marketers stand to benefit immensely from incorporating more video content into their marketing strategies. Unlike traditional text-based content, video offers a dynamic and engaging way to convey complex ideas, showcase products or services, and foster meaningful connections with prospects and clients alike. Whether it's through product demos, customer testimonials, or thought leadership interviews, video content allows brands to humanize their message and build trust with their audience in a way that resonates on a deeper level.

Moreover, the rise of remote work and virtual interactions has accelerated the demand for video content in the B2B space. As professionals increasingly rely on digital channels to communicate and collaborate, video serves as a valuable tool for bridging the gap and creating memorable experiences in a virtual environment. From live webinars and virtual conferences to on-demand tutorials and interactive presentations, the versatility of video enables B2B marketers to adapt to changing consumer behaviors and deliver impactful content that drives engagement and conversion.

Conclusion:

In the fast-paced world of B2B marketing, staying ahead of the curve is essential for success. As we look ahead to 2024, embracing the power of video content presents a unique opportunity for B2B marketers to differentiate themselves, connect with their audience, and drive business results. By leveraging the creative potential of video and integrating it strategically into their marketing initiatives, brands can elevate their brand presence, foster meaningful relationships, and drive measurable ROI in the competitive landscape of B2B marketing. Let's seize the moment and unlock the full potential of video content in shaping the future of B2B marketing.

#b2bmarketing #videocontent #2024trends #b2bindemand #b2b lead generation #b2bsales

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net99999999 · 3 months

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Lead Generation: 5 Proven Strategies for 2024

The worldwide B2b Lead generation marketer was estimated at USD 1900.34 million in 2024, and it is predicted to grow at a CAGR of 11.91% over the forecast period, reaching USD 3733.52 million by 2027.

Successful lead generation will rely on individualized tactics. Understand your target audience, develop interesting content that resonates, and use social media as a dynamic connecting center.

Using quizzes, surveys, and evaluations, you may fascinate your audience with interactive material. Create interesting content and use targeted ads to capitalize on social media’s influence. Optimize your website for search engines so that your brand is readily discovered. Nurture leads with tailored email campaigns that give good information and foster long-term connections.

For More Information: https://sales-demand.com/lead-generation-5-proven-strategies-for-2024/

Let’s learn about five lead creation strategies.

1# Understanding Your Audience

In the context of lead generation, understanding your audience is similar to knowing your friends. Imagine you’re planning a surprise for them – you wouldn’t plan the same surprise for everyone; you’d tailor it to each friend’s taste. Similarly, in business, you need to understand your audience—the people you want to connect with. This involves figuring out who they are, what they like, and what they need.

Identify Your Target Audience

Start by figuring out who your audience is. Are they young professionals, experienced executives, or something else? Knowing this helps you create content that speaks directly to them.

Customize Content to Resonate

Once you know who you’re talking to, it’s time to speak their language. Tailor your content to resonate with their interests, challenges, and preferences. This makes your message more meaningful and relatable.

Use Customer Personas

Think of customer personas as detailed profiles of your ideal customers. Creating these personas helps you visualize and understand your audience better. It’s like having imaginary friends who represent your real customers. Targeting these personalities increases the effectiveness and personalization of your lead generating activities.

2# Use Relevant Content

Think of content as a conversation. Your audience doesn’t want jargon; they want a friendly chat. Create content that tells a story, solves problems, and adds value. For instance, if you’re a gardening tool seller, share tips on growing beautiful flowers – simple, practical, and engaging.

Visit us: www.sales-demand.com

Similarly, in the business world, creating content is about narrating a story that captures your audience’s interest.

The Power of Engaging Content

Engaging content is the lifeblood of lead generation. It’s what grabs your audience’s focus and maintains their interest. Much like a captivating story, it should evoke emotions, spark curiosity, and leave a lasting impression.

Strategies for Compelling Narratives

To create compelling content, envision yourself as a storyteller. Begin with a compelling introduction, construct a narrative that resonates with your audience’s needs, and conclude with a clear call-to-action. This storytelling approach ensures that your content is not merely information but a journey that your audience willingly undertakes.

Our Services: https://sales-demand.com/lead-generation-solutions/

Ensuring Relevance to Audience Interests

Consider sharing a story that holds no interest for your friends – it wouldn’t resonate. Likewise, in business, your content should align with your audience’s interests. Understand their concerns, challenges, and tailor your content accordingly. This relevance ensures that your message connects on a personal level, enhancing the effectiveness of your lead generation endeavors.

3# Use Social Media

Social media is your digital meeting place. Picture it as a bustling market where people share ideas. Leverage platforms like Facebook, Instagram, and LinkedIn to connect with your audience. Share relatable stories, showcase your products/services, and invite people to join the conversation.

Diversifying Content Formats for Preferences

People have different tastes, and the same goes for content consumption. By diversifying your content formats, you cater to varied preferences. Some may prefer watching videos, while others enjoy reading articles or exploring infographics. Providing options ensures you connect with a broader audience.

4# Optimize Your Website for Conversion

Your website is your storefront. Imagine walking into a store where everything is neatly organized and the staff is ready to assist. Ensure your website is user-friendly, with clear calls-to-action. Simplify the navigation, and visitors will be more likely to engage and convert into leads.

The importance of Search Engine Optimization (SEO) in Lead Generation

Think of SEO as the language search engines understand. Optimizing your content ensures these digital guides recognize and prioritize your offerings. This is vital for attracting the right audience, increasing visibility, and ultimately driving successful lead generation.

Services: https://sales-demand.com/database-solutions/

Incorporating Relevant Keywords and Optimizing Meta Tags

Consider keywords as the key phrases people use when searching for specific information. By incorporating these keywords naturally into your content and optimizing meta tags, you’re essentially speaking the language your audience uses. This not only improves your search engine ranking but also aligns your content with what your audience is actively seeking.

Aligning Content with Search Engine Algorithms

Imagine search engines as matchmakers, connecting users with the most relevant content. Aligning your content with their algorithms ensures a perfect match. By understanding how these algorithms work and tailoring your content accordingly, you enhance your chances of appearing in search results, making it easier for potential leads to discover your valuable content.

5# SEO for Search Engines

In the vast online world, imagine search engines as friendly guides helping people find what they seek. To make sure your content gets noticed in this crowded digital space, optimizing for search engines is crucial. It’s like placing signposts to direct your audience to the valuable information you offer.

Significance of Search Engine Optimization (SEO) in Lead Generation

Incorporating Relevant Keywords and Optimizing Meta Tags

Read More Blog: https://sales-demand.com/blog/

Contact Now- https://sales-demand.com/contact-us/

#leadgeneration #b2b marketing #leads

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john-down13 · 3 months

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Upcoming Exhibitions In China 2024

"As we step into the dawn of 2024, a realm of captivating opportunities awaits, promising to unveil cutting-edge trends, innovations, and cultural phenomena. In this article, consider us your guide as we navigate through the highly anticipated events and exhibitions in China, offering insights into the diverse and ever-evolving landscape of this fascinating country."

Upcoming Exhibitions in China 2024:

1. **"Exhibition on Photovoltaic Energy Storage in China 2024"**

- Date: 12 APRIL 2024 - 14 APRIL 2024

- Location: China, Ningbo

- Description: The Photovoltaic Energy Storage Expo in the Yangtze River Delta of China highlights a range of products, including energy storage technology, electric vehicle charging equipment, energy-saving service tools, transmission and distribution systems, and more!

2. **The 2024 edition of IG CHINA, the 25th China International Exhibition on Gases Technology, Equipment, and Applications.":**

- Date: 29 May 2024 - 31 MAY 2024

- Location: China, Hangzhou, Hangzhou International Expo Center

- Description: ""Explore cutting-edge energy-saving equipment, cryogenic liquid pumps, gas applications, specialized pipelines, and advanced materials at IG CHINA 2024. Witness the latest technological advancements, fostering a platform for meaningful technical exchanges among companies.""

3. **"China Ceramics Expo 2024":**

- Date: 18 June 2024 - 21 June 2024

- Location: China, Guangzhou

- Description: "As the primary hub for global technological exchange and trade collaboration in the ceramics industry, CERAMICS CHINA brings together cutting-edge technologies, innovative materials, advanced processes, and state-of-the-art equipment. It serves as a convergence point for pioneering ideas, progressive concepts, and business expertise while offering comprehensive services to exhibitors, buyers, and visitors."

4. **"Chinese Aluminum in 2024":**

- Date: 29 Feb 2024 - 2 Mar 2024

- Location: China, Shanghai

- Description: ALUMINIUM CHINA 2024 stands as the premier aluminum industry tradeshow and B2B platform in Asia, facilitating sourcing, branding, networking, and technical exchange. Leveraging 19 years of industry expertise, we unite a diverse array of new products, cutting-edge technologies, advanced processes, and future applications spanning the entire aluminum value chain.

Conclusion:

"From trade and culture to automotive advancements, art, and fashion, China is set to present a wide range of events and exhibitions in 2024. These offerings are designed to appeal to a diverse range of tastes and preferences. Keep an eye out for updates as we delve into the dynamic and continually evolving event scene in this fascinating nation."

#Exhibitions in China

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newbusinessideas · 5 months

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Top 10 Best New Business Ideas For 2024 - Game-Changing Ideas

🚀 Looking for the next big thing? Dive into these Top 10 New Profitable Business Ideas for 2024! 💡 Explore your potential and turn ideas into success. Ready to start? CLICK LINK for the full list! #BusinessTrends #Entrepreneurship#newbusinessideas2024

Starting a business is an exciting and challenging journey that starts with an idea. And, every year, thousands of businesses are initiated, because, as technology is enhancing business growth and changing customer preferences. So, it is important to explore innovative business ideas that meet emerging trends. And, the upcoming year offers a range of opportunities across different industries,…

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#2024 business ideas #b2b business ideas 2024 #best business ideas #business ideas #business ideas 2024 #business ideas for 2024 #latest business ideas 2024 #new business ideas for 2024 #profitable business ideas #profitable business ideas for 2024 #small business ideas #top 10 business ideas #top 10 online business ideas for 2024

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iamjadhavsuraj7 · 4 months

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Mastering B2B Lead Generation: Where Strategy Meets Human Connection for Lasting Success

B2B lead generation strategies that actually work in 2024

Generating leads for businesses, especially in large organizations, is a challenge. The Global Digital Statistics reported that a whopping 2.5 billion people are connected to the internet. This highlights the vastness of the online world. To navigate this, having a clear strategy for your business is crucial. It’s important to note that what works as a strategy for one company might not yield the same results for another. However, it’s beneficial to gather ideas and tailor them to bring out the best outcomes for your organization.

Here are some great ways to generate leads all in one list:

Use tools to prevent the ‘leaky bucket’ effect:

Using tools like Lead Formly makes getting good leads easier. They also help us not to forget our B2B leads when we’re running campaigns.

Think of it like having a leaky bucket — pouring in water (new traffic) doesn’t really work if we don’t fix the real issue, our leaky bucket (marketing funnel).

Email marketing is evergreen:

Let me tell you about email marketing — it’s like the evergreen method for getting leads. It’s been around for a long time, and you know what? It still works like a charm.

Sending emails that are all about the person you’re talking to — that’s the secret sauce that’s been working for ages and is still going strong.

Boost your content marketing game:

Let me share a cool story with you. So, Xerox, you know the big company, made their readership go up by a lot — like 300–400% more people reading their stuff! They got 20,000 new contacts, set up over 1,000 meetings, and guess what? They made a whopping $1.3 billion in sales. And you know what they did? They teamed up with Forbes and made a magazine giving business tips.

The point is, if you create content that’s helpful and right for your peeps, you can silently bring in new leads. Cool, right? That’s the magic of B2B Content Marketing.

Social media strategy:

Let’s talk about social media — it’s like a secret weapon for getting leads. Some folks might not realize it, but it’s actually amazing if you use it the right way.

Lately, tons of companies got loads of great leads just from social media. Quick tip: before you dive in, take some time to really get how different social media platforms work. Once you’ve got the hang of it, watch those leads grow!

Let’s talk about CTAs:

it’s like having your best buddies in this game. When you’re just starting out, having a clear and noticeable CTA is super important.

Make sure it stays with the text and stands out on the page. Also, throw in some visual signs like pointers and images to guide your readers straight to that CTA button. That way, you’ll get more leads coming your way. Cool, right? It’s like your secret weapon!

Here’s a little trick for your content:

sometimes, awesome stuff you share might get buried over time. And you know what? New readers might have missed some of your cool old blogs or posts.

So, here’s what you can do — bring those gems back into the spotlight! Just gather up some of your best-loved content and share it again.

It’s like giving your awesome ideas a second chance to shine! Cool, right? That’s how you keep the good stuff going.

People love free stuff:

Guess what? People really love getting free stuff! Now, it might not directly bring in leads, but when you share cool things like webinars, blogs, and white papers for free, it gets you noticed.

Plus, it helps you figure out what your leads are into and what they’re not so keen on.

With that info in hand, you can step up your game and generate leads for your business in an even better way. It’s like giving and receiving good vibes at the same time! Cool, huh?

Here’s a straightforward tip:

lots of companies forget the simplest way to get leads.

You know why? Because people don’t have time for complicated or time-consuming stuff.

So, keep it super easy and simple with what you’re offering. The easier it is, the better someone will get it, and that means more chances of getting leads.

It’s like making things hassle-free for everyone.

Teach your sales team well:

Since your sales team talks directly with potential customers, it’s important to make sure they’re really good at B2B telemarketing. The better they are at connecting and persuading possible customers, the better results you’ll get.

Keep them in the loop with regular training and updates for the best outcomes.

Take care of your website’s SEO:

Lots of companies don’t do much to make their websites rank higher. But here’s the thing — Search Engine Optimization (SEO) is super important for getting sales leads.

When your site ranks higher, more people see it, and that means more chances for good leads and positive online responses.

To make the most of your B2B appointment setting services, make sure your site is always visible and try out new things.

Also, stick with a strategy for a decent amount of time before deciding it’s not working. Being consistent can lead to awesome results in the long run.

Know your target audience:

Before starting any campaign, figure out exactly who you’re trying to reach.

Make sure to double-check all the important details to make sure your strategies work in the best way possible.

To wrap it up, let me share a bit of wisdom for your B2B lead generation journey.

Picture this: your sales team, the real heroes in connecting with potential clients, need the right training and a friendly touch. Keep it simple, keep it real — that’s the golden rule. Your website, well, it’s like your digital handshake; make sure it’s friendly and easily found with some smart SEO moves. And here’s the thing about strategies — be patient, give them time to work their magic. Oh, and don’t forget your audience — know them like a close friend. Validate every detail, and you’re on your way to reaping the rewards.

#marketing #sales #success #leadgeneration #b2bmarketing #b2bsales #branding #sales and marketing #salesstrategy #lead generation strategies #motivation #seo #seostrategy

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smartscripts200 · 4 months

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Boost Your Business with the Best Social Media Marketing Services 2024

In today's digital age, social media is like a bustling marketplace where businesses can connect with customers, share their stories, and grow. With so many platforms out there, it's crucial to choose the best social media marketing platform for your business. Let's explore some popular ones to help you decide where to shine.

The Foundation: Understanding Social Media Marketing

To kick things off, let's establish a solid foundation by defining what social media marketing truly is. At its core, it's a powerful tool that allows businesses to connect with their target audience on various social platforms. From Facebook and Instagram to Twitter and LinkedIn, each platform offers unique opportunities for engagement and brand visibility.

Crafting a Winning Social Media Strategy

A. Identify Your Target Audience

Before embarking on your social media journey, it's imperative to identify your target audience. Understanding their preferences, behaviors, and demographics will pave the way for a more effective marketing strategy.

B. Choose the Right Platforms

Not all social media platforms are created equal. Depending on your business type and target audience, certain platforms may be more beneficial than the others. Tailor your approach by A selecting the social media marketing platforms where your audience is most active.

1] Facebook: The All-Rounder

With billions of users, Facebook is like a virtual town square. It's great for all types of businesses, big or small. You can create a page for your business, share updates, and even run ads to reach more people. It's a friendly place to build your brand.

2] Instagram: Picture Perfect

If your business is all about visuals, Instagram is your canvas. Share photos and short videos to showcase your products or services. With features like Stories and IGTV, you can keep your audience engaged and excited.

3] Twitter: Short and Sweet

Twitter is like a speedy conversation. You share short messages, or tweets, to connect with your audience in real-time. It's perfect for businesses that want to stay on top of trends and join quick conversations.

4] LinkedIn: B2B Hub

LinkedIn is theprofessional's social media. If your business targets other businesses, this is the place to be. Share industry insights, connect with other professionals, and build your business network.

5] Pinterest: Creativity Unleashed

Pinterest is where people go to discover new ideas. If your business is creative or visually appealing, like a bakery or a design studio, pinning your products or services here can attract customers looking for inspiration.

6] TikTok: Fun and Trendy

TikTok is all about short, fun videos. If your business can capture attention in a short time, especially among younger audiences, TikTok might be your stage for creative marketing.

7] YouTube: Video Powerhouse

If your business can tell a story through videos, YouTube is the go-to platform. Create tutorials, product reviews, or entertaining content to engage your audience. It's the second-largest search engine globally, so your videos can reach a vast audience.

C. Consistent Branding Across Platforms

Maintaining a consistent brand image is key to building trust and recognition. Ensure your logo, color scheme, and messaging remain uniform across all social media channels.

D. Content is King: Quality Over Quantity

In the realm of social media, the mantra "Content is King" holds true. Create compelling, shareable content that resonates with your audience. This includes a mix of images, videos, and written posts to keep your feed diverse and engaging.

E. Leverage Visual Content

Humans are visual creatures, and social media thrives on captivating visuals. Incorporate eye-catching images and videos to boost engagement and stand out in crowded feeds.

F. Harness the Power of Hashtags

Hashtags are the currency of social media. Research and use relevant hashtags to increase the discoverability of your content. However, remember that moderation is key; avoid overwhelming your posts with an excessive number of hashtags.

G. Engage with Your Audience

Social media is a two-way street. Actively engage with your audience by responding to comments, messages, and participating in discussions. Building a genuine connection fosters brand loyalty.

Conclusion: The Future of best social media marketing 2024

In conclusion, mastering the art of best social media marketing requires a combination of strategic planning, consistent execution, and adaptability. By understanding your audience, curating compelling content, and staying attuned to trends, your brand can carve out its space in the vast realm of social media. As you embark on this journey, remember that social media marketing is not a one-size-fits-all solution; it's an ongoing process of refinement and evolution. Stay committed to delivering value, and success in the world of best social media marketing 2024 will undoubtedly follow.

digital marketing and social media marketing platforms can turn your business into a digital success story. Happy posting!

#Best Social Media Marketing #Social Media Marketing 2024 #social media marketing services #digital marketing social media #social media marketing app #online social media marketing

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aioome2 · 5 months

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How To Make Money On Printify and Etsy in 2024 (For Beginners)

Are you looking for a way to make money online? Have you heard of Printify and Etsy but don't know how to utilize them to generate income? Look no further, as this article will guide you through the top 11 ways to increase your earnings on Printify and Etsy. By the end of this article, you will have a clear understanding of how these platforms work and how you can use them to your advantage. How Printify Works? Printify is a print-on-demand service that allows business owners to create custom designs to be placed on various products such as t-shirts, hoodies, and more. Founded by James Berdigans, Artis Kehris, and Gatis Dukurs, Printify operates as a B2B marketplace connecting manufacturers with eCommerce stores. This platform takes care of mundane tasks like fulfilling orders, billing, manufacturing requests, and shipping, allowing store owners to focus on building their brands. Choice of Products One of the key features of Printify is the wide range of products available for customization. From clothes and accessories to stationery and home décor options, there is something for every niche and target audience. This variety allows business owners to cater to different markets and expand their product offerings. To get started, simply choose the product you want to customize and select the provider you wish to work with. Printify has a list of trusted providers that offer high-quality and affordable printing services. You can also compare prices and reviews to find the best fit for your business. Creating a Design Once you have chosen your product and provider, it's time to get creative and design your product. Printify offers a user-friendly design tool that allows you to upload your own designs, logos, art, or photos. You can also choose from a library of pre-made designs and templates to save time and effort. It's important to create unique and eye-catching designs that will appeal to your target audience. This will help you stand out in a competitive market and attract potential customers. Don't be afraid to experiment with different designs and styles to find what works best for your brand. Deciding the Provider As mentioned earlier, Printify has a list of trusted providers that offer printing services. It's crucial to choose the right provider for your business as they will be responsible for manufacturing and shipping your products. Consider factors such as pricing, quality, and shipping times when making your decision. It's also recommended to order samples from different providers to ensure the quality meets your standards. This will also give you an idea of the shipping times and customer service of each provider. Placing the Product on an Ecommerce Site Once your product is designed and ready to be sold, it's time to place it on an eCommerce site. Printify integrates with popular platforms such as Etsy, Shopify, and WooCommerce, making it easy to add your products to your online store. Etsy is a popular marketplace for handmade and unique products, making it the perfect platform for Printify products. By integrating Printify with Etsy, you can reach a larger audience and potentially increase your sales. Making the Sale Now that your product is live on your eCommerce site, it's time to make the sale. It's important to market your products effectively to attract potential customers. Utilize social media platforms, email marketing, and collaborations with influencers to promote your products. It's also essential to provide excellent customer service and maintain a positive reputation to encourage repeat purchases and word-of-mouth referrals. With Printify handling the fulfillment process, you can focus on providing a great shopping experience for your customers. How to Generate Income From Printify? Now that you have a better understanding of how Printify works, let's dive into the top 11 ways to increase your earnings on Printify and Etsy. Create a Website Having your own website is crucial for any business, including those utilizing Printify and Etsy. It allows you to have full control over your brand and products, and it also gives you the opportunity to showcase your products in a unique way. You can use your website to promote your products, share your brand story, and provide a seamless shopping experience for your customers. With Printify's integration with popular eCommerce platforms, it's easy to add your products to your website and manage orders. Expand Ecommerce Footprint In addition to having your own website, it's essential to expand your eCommerce footprint by selling on multiple platforms. This will help you reach a larger audience and potentially increase your sales. Aside from Etsy, Printify also integrates with other popular platforms such as Amazon, eBay, and Redbubble. By diversifying your sales channels, you can tap into different markets and attract new customers. Monetize YouTube If you're passionate about creating videos and have a YouTube channel, you can monetize it by promoting your Printify products. You can create product review videos, tutorials, or even vlogs showcasing your products. YouTube has a large audience, and by leveraging it, you can reach potential customers who may not have come across your products otherwise. You can also collaborate with other YouTubers or influencers to expand your reach and attract more viewers. Begin Blogging Blogging is another effective way to promote your Printify products and drive traffic to your website. You can write about your products, share behind-the-scenes content, or even offer tips and advice related to your niche. By consistently creating valuable content, you can establish yourself as an authority in your niche and attract potential customers. You can also monetize your blog by incorporating affiliate marketing or sponsored posts. Online Coaching If you have a specific skill or expertise related to your Printify products, you can offer online coaching services. For example, if you design custom t-shirts, you can offer design consultations or workshops to teach others how to create their own designs. Online coaching is a great way to generate income while also sharing your knowledge and skills with others. You can promote your coaching services through your website, social media platforms, or collaborations with other businesses. Designing Unique Graphics Aside from selling your own products, you can also generate income by designing unique graphics for other businesses. Many businesses are in need of custom designs for their marketing materials, and you can offer your services through platforms like Fiverr or Upwork. You can also reach out to small businesses in your niche and offer your design services. This not only generates additional income but also helps you establish connections and potentially attract new customers. Conclusion In conclusion, Printify and Etsy are powerful platforms that can help you generate income online. By utilizing the top 11 ways mentioned in this article, you can increase your earnings and build a successful business. Remember to continuously improve your product offerings, provide excellent customer service, and market your products effectively to maximize your potential on these platforms. With determination and hard work, you can achieve success on Printify and Etsy in 2024 and beyond. Read the full article

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bbindemand · 4 months

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Charting Success: New Year’s Resolutions for B2B Marketers in 2024

1. Embrace Data-Driven Decisions:

Resolution: “I will leverage data insights to inform every aspect of my B2B marketing strategy.”

In a world overflowing with data, harness its power to understand customer behaviours, refine targeting strategies, and optimize campaign performance. Make data-driven decisions a cornerstone of your marketing approach.

2. Elevate Personalization Efforts:

Resolution: “I am committed to delivering hyper-personalized experiences for every B2B customer.”

Invest in advanced personalization techniques, from tailored content to targeted messaging. Tailoring your approach based on individual needs fosters stronger connections and enhances customer satisfaction.

3. Embrace Emerging Technologies:

Resolution: “I will stay at the forefront of technological advancements to drive innovation in B2B marketing.”

Explore emerging technologies such as AI, AR, and interactive content to stay ahead of the curve. Innovate your marketing approach to capture the attention of a tech-savvy B2B audience.

4. Prioritize Sustainable Practices:

Resolution: “I commit to incorporating sustainable and eco-friendly practices into our B2B marketing initiatives.”

As sustainability becomes a central theme in business, align your marketing efforts with environmentally conscious practices. From green messaging to eco-friendly campaigns, show your commitment to a sustainable future.

5. Foster customer-centricity:

Resolution: “I will prioritize building strong, lasting relationships by putting the customer at the center of every B2B marketing strategy.”

Focus on understanding your customers’ pain points, needs, and preferences. By fostering a customer-centric approach, you create a foundation for trust, loyalty, and repeat business.

6. Amplify content quality:

Resolution: “I will elevate the quality of B2B content, focusing on relevance, value, and engaging storytelling.”

Quality over quantity should be the mantra for B2B content. Craft compelling narratives, share insightful thought leadership, and provide valuable resources that resonate with your audience.

7. Enhance Multi-Channel Integration:

Resolution: “I am committed to creating seamless multi-channel experiences for B2B customers.”

Ensure consistency across all marketing channels. Whether it’s social media, email, or events, a cohesive brand experience enhances visibility and fosters a strong brand identity.

8. Embrace Agility and Adaptability:

Resolution: “I will cultivate an agile mindset, embracing change and adapting our B2B marketing strategies to evolving industry landscapes.”

The business landscape is dynamic, and agility is the key to staying relevant. Be open to change, experiment with new ideas, and adapt swiftly to emerging trends.

9. Measure and optimize:

Resolution: “I will implement robust analytics and regularly optimize our B2B marketing strategies based on performance data.”

Establish clear KPIs, measure results diligently, and use the insights gained to refine and enhance your marketing strategies continually.

10. Cultivate professional growth:

Resolution: “I am committed to continuous learning and staying updated on industry trends to foster personal and professional growth.”

The world of B2B marketing is ever-evolving. Commit to staying informed about industry trends, attending relevant events, and seeking out learning opportunities to sharpen your skills.

As we embark on a new year, these resolutions serve as a roadmap for B2B marketers looking to achieve greater heights. Here’s to a year filled with innovation, growth, and unparalleled success in the world of B2B marketing!

#B2b Marketing #B2b Content Marketing #B2b Marketers In 2024 #B2bindemand #B2b Email Marketing

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entrepreneurnut · 2 years

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80+ Affiliate Marketing Statistics You Need To Know In 2022

New Post has been published on https://entrepreneurnut.com/affiliate-marketing-statistics/

80+ Affiliate Marketing Statistics You Need To Know In 2022

Looking for affiliate marketing statistics?

Affiliate marketing has continued to soar year after year over the last 2 decades.

Aside from an increase in the number of publisher sign-ups, there has also been an increase in new ways of working, and a sense of flexibility as more brands continue to move into affinity partnerships.

In this article we’ve compiled 80+ affiliate marketing statistics you need to know if you’re working (or planning to work) in the industry. Here are the categories covered:

Affiliate marketing trends

Affiliate marketing growth statistics

Affiliate marketing revenue statistics

Affiliate marketing industry statistics

Affiliate marketing demographics statistics

Affiliate marketing and social media

General affiliate marketing statistics

TL;DR Important Trends To Know

Top Affiliate Marketing Trends

According to marketing research by Business Insider Intelligence, B2B e-commerce sites were expected to reach $1.58 trillion in the U.S. in 2021, an increase of 17% compared to the previous year.

In terms of SaaS sales specifically, Gartner projected that global end-user spending on SaaS products would reach $146 billion in 2021, up over 20% from 2020.

As compared to previous years, the average order value (AOV) increased by 15% on Black Friday, 23% on Cyber Monday, and 20% on Thanksgiving in 2021.

In 2021, partner payouts also increased by 21% on average, particularly during the late November shopping, which was better than in 2020.

According to a Kenshoo research paper, 85% of internet customers use Google to gather ideas and information before making a purchase.

During the focus period of 2021 to 2026, the online gambling industry is expected to register a CAGR of 11.49%

The number of digital assistants and Google smart speakers is predicted to reach 8.4 billion by 2024. Therefore, AI and voice search are two of the most important trends in affiliate marketing.

Google has plans of blocking third-party cookies in the Chrome browser by 2023. Google will implement new technologies, and has already begun implementing first-party cookies, which are created and stored directly by the visited website.

In 2021, interest in affiliate marketing increased by more than 50% as compared to 2020.

Affiliate Marketing Growth Statistics

According to Statista spending on affiliate marketing efforts in the United States alone is predicted to rise to a staggering $8.2 billion by 2022. This is more than three times the amount it was 10 years ago and up by 5.4 billion from 2017 and $1.6 billion in 2010.

Moreover, the Awin Report estimated that advertisers globally invested $13 billion in affiliate marketing back in 2017.

Based on these numbers and the upward consistent trend, it’s evident that those partaking in affiliate marketing will continue to have thriving businesses, even into the 2020’s and beyond.

As affiliate marketing involves very little investment, 81% of brands and 84% of publishing businesses use affiliate programs and affiliate marketing networks to leverage their affiliate content and increase brand awareness.

Over 80% of advertisers looking to increase their growth allocate more than 10% of their marketing budgets to affiliate programs.

The search interest for affiliate marketing has skyrocketed by over 200% between 2015 and 2021.

The biggest affiliate networks have over 100K+ affiliate marketers, as shown below:

Amazon Associates: 900,000+

Awin: 205,000+

ShareASale: 700,000+

ClickBank: 100,000+

The revenue created by content publishers is way up by 240% over the last few years, due to the growth of affiliate content, which grew by 175%.

In July 2020, the number of affiliate marketers who applied on Amazon grew by 150%.

Spending on affiliate marketing is growing at a Compound Annual Growth Rate (CAGR) of 27% compared with most other sales channels.

Affiliate Marketing Revenue Statistics

According to Statista, Groupon, a coupon affiliate website, makes an annual revenue of approximately $1.4 billion in revenue from affiliate commissions alone. Groupon’s number of active members peaked at over 50 million.

According to AffStat’s benchmark study, 35% of affiliates reported at least $20,000 in annual revenue from affiliate marketing programs.

Publishers earn approximately $65,000 per year from affiliate marketing.

In 2021, Awin affiliates earned more than $915 million.

Jason Stone, also known as Millionaire Mentor, generated $7million in affiliate marketing revenue in a year.

80% of Americans with a revenue of more than $200 million reported running affiliate marketing networks.

The Forrester Report indicates that more than half of the surveyed affiliate publishers reported that affiliate marketing accounted for over 20% of their entire earnings annually.

According to a SaaS Scout industry report, Affiliate programs yield 15% to 30% of total sales for advertisers.

Affiliate marketing is the most effective method of generating revenue for 34% of publishers.

More than 73% of merchants claim affiliate marketing programs help them meet their revenue targets.

A staggering 86% of publishers expect their affiliate marketing revenues to increase or stay consistent going into the future, and 91% of merchants plan to increase or maintain their budget for affiliate marketing over the next few years to come.

Today, around 9% of affiliates earn more than $50,000 per year.

Affiliate marketing accounts for 16% of eCommerce sales in the United States and Canada.

Affiliate marketing is the 2nd largest revenue generator for web publishers.

In the last five years, 60% of the large merchants who made $5 million used affiliate marketing.

Since 2015, revenue from affiliate marketing programs has increased by 10% each year.

Over 80% of marketers anticipate an increase in affiliate marketing revenue moving forward over the next decade.

Affiliate Marketing Industry Statistics

The fashion industry accounts for approximately 25% of all affiliate programs.

Sports and outdoors affiliate programs make up about 18% of all affiliate programs, while health affiliate programs make up 14%.

There are about 13.81% of affiliate programs in the beauty industry, 10.74 in the travel industry, and 8.7% in the home and garden industry.

While 81.4% of affiliates promote B2C products and/or services, the remaining 18.6% promote B2B products and/or services.

Affiliates most often promote computers and electronics at a 40% rate, followed by clothing/apparel 41%, online services 30%, accessories 29%, and beauty 28%.

Affiliate marketers also promote business products at a 25% rate, as well as marketing products at 20%.

Amazon has the most sizeable affiliate program, owning 35.7% of the market share by the size of accounts.

The global value of the affiliate marketing industry is projected to be $12 billion, and the United States market share is about $4.5 billion. The U.S is followed by $1.7 billion in the U.K, $1.3 billion in Germany, and $4 billion in the rest of the world.

The vast majority of affiliates (42.17%) advertise between one and ten goods.

According to BrightEdge, organic search accounts for an average of 53% of traffic across industries, while paid search accounts for 15%.

30% of website owners thought there weren’t enough affiliate products relevant to their readers.

The retail affiliate niche generates the biggest revenue percentage with telecom and media accounting for 24% of affiliate revenue, followed by travel and leisure at 16%.

In many affiliate programs, the lowest commissions can be as low as $10, while some affiliates can earn thousands of dollars in commissions.

In the United Kingdom, 627 million British pounds were invested in affiliate marketing in 2020, up from 569 million the previous year. Smartphone spending accounted for over 40% of total spending.

40% of marketers worldwide consider affiliate marketing to be a vital skill.

Affiliate marketing is used by nearly 79% of businesses to engage existing clients and increase sales.

According to 76% of publishers, affiliate marketing makes it easy to monetize their website.

54.28% of affiliate publishers work from home, while 19.21% work from an office.

Affiliate Marketing Demographic Statistics

Male affiliate marketers account for 54.23% of all affiliate marketers, while female affiliates account for 42.97%.

Approximately 5% of all affiliates are between the ages of 18 and 24.

31.86% of people who do affiliate marketing between the ages of 35 and 44.

The United States accounts for 39% of the global affiliate marketing market, followed by the United Kingdom and Germany, with 15% and 11%, respectively.

According to the Forrester report, 71% of U.S. affiliate publishers are affiliated with three or more affiliate networks, while 6% work with a single affiliate network.

Affiliate Marketing and Social Media

According to an empirical study conducted by Princeton University, 0.67% or 3,472 of 515,999 YouTube videos and 0.85% or 18,237 of 2,140,462 Pinterest pins contained at least one affiliate URL.

The Science and Technology category on YouTube is the top category for affiliate engagement, with 3.6% of its videos containing affiliate content.

Affiliate marketers use social media to connect with customers 67.32% of the time.

For most product categories, the top 3 traffic sources are SEO 69%, social media 67%, blogging 64%, email marketing at 41%, and Pay per click advertising (PPC) at 34.28%.

Approximately 49% of social media users rely on influencer recommendations before making a purchase.

General Affiliate Marketing Statistics

Almost 90% of the advertisers said affiliate marketing is crucial to their digital marketing strategy.

According to affiliate marketing statistics, the average conversion rate is between 0.5 and 1%.

Over 65% of affiliates utilize blogging to attract traffic (Awin)

In April 2020, Amazon reduced commission rates for its affiliate marketing program to as low as 1% to 10%.

In the United Kingdom, £627 million was invested in affiliate marketing in 2020, up from 569 million the previous year. Smartphone spending accounted for almost 40% of overall spending.

At the beginning of 2020, 1 in every 4 shoppers who were new to a brand ordered through affiliate links. By April 2020, that figure had risen to 37%, and it has remained above 30% ever since.

More than 50% of affiliate-referred traffic is generated by mobile devices.

At least 40% of merchants in the United States claim affiliate programs are their top customer acquisition channel.

Approximately 83% of surveyed marketers targeted consumers during the discovery and awareness phase, while 79% target them during conversion and purchase.

24.46% of affiliate learn about affiliate programs from the merchant’s website.

61% of Australian affiliate marketers use the “last click” attribution model, whereas 13% use the “first click” model.

83% of advertisers use affiliate network dashboards to recruit partners, and 79% attend affiliate network events.

According to AM Navigator, the United States has approximately 11,400 affiliate marketing programs. ShareASale has 49% of the market share, meaning it’s one of the biggest affiliate marketing networks with about 5,594 programs.

Although “pay per call” affiliate marketing is more time-consuming, it has a high conversion rate of 10-15%.

According to Backlinko’s global affiliate marketing data, affiliate programs are the leading customer acquisition method for 40% of US companies.

According to 18.5% of affiliate marketers, product relevance is one of the most important criteria when selecting a program. Moreover, it’s also important to consider the reputation of the affiliate program and affiliate network.

22% of Chief Marketing Officers claimed that the area of marketing they’re least knowledgeable is affiliate marketing.

North America is home to 2 out of every 3 affiliate marketers.

Affiliate marketing fraud cost advertisers $1.4 billion in 2020.If left unchecked, the problem will worsen as affiliate marketing expands into new markets and countries around the world.

It was anticipated that the global expenses of digital advertising fraud would rise tremendously between 2018 and 2023, from 35 billion to 100 billion US dollars.

People are becoming increasingly interested in learning about affiliate marketing. In less than a year, the search volume climbed by more than 50%.

In the near future, strategies involving the use of multiple channels is expected. The number of people listening to podcasts has increased by 37.5% over the last three years, for instance. Since 2015, the amount of marketers that have reported earning a positive ROI through the use of video marketing is more than double. So far, this peaked in 2020 at 88%.

Final Thoughts On Affiliate Marketing Statistics

As you can see, affiliate marketing is going from strength to strength, and it doesn’t look like it is going to slow down any time soon.

These affiliate marketing statistics will help you to better analyze the business model and determine whether or not to invest your time and money in affiliate marketing.