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#behavioural persuasion tactics and the like
dyed-red · 1 year
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is there any chance of you getting back to Desiderata?😔
This is not @ you specifically anon, but I am getting a little tired of answering this question, and I'm going to be a bit snarky about it.
Yes, I am getting "back" to Desiderata, insofar as I ever "left" it, which I haven't. It's been about 10 weeks since the last update, or 2.5 months, which honestly isn't that long in the grand scheme of things, as much as I very genuinely understand the impatience of waiting for an update.
What I genuinely don't understand is why there's become this default assumption that it's abandoned. You're the third comment *this week* starting on the assumption that I've left it aside or am not planning to finish it.
I've said repeatedly in the comments and on here that I'm finishing it. I was always going to finish it. Its not marked as on hiatus or abandoned. If you look at the original post date to most recent update, it's clear the fic has been posted slow (actually in fits and starts) between updates, so this is par for the course, here.
I won't meander into personal stuff, but the reasons for why posting slowed are personal irl crap and not creative lapse. Another 10k+ words of the fic are already drafted and I've mapped out the core pieces that aren't already written, even if some of those may be re-written and/or strung together differently as I finalize the final few chapters.
And look, just wanting to repeat that this vexed tone of mine isn't @ you specifically, it's just that you were lucky caller 100 and I got a bit annoyed with repeating myself. But if you are open to the suggestion, I do recommend you ask authors about updates without starting from the assumption of abandonment. Not all authors feel the same about questions about updates so take that with a grain of salt, but at least in my case, a question like "any word on the timeline of an update? 👀👀" is more fun than "any chance of you getting back to this thing which I assume you've left? 😔"
More generally, most advice you see floating around is that if you want more of a thing you like, hype it up instead of being sad or demanding about it. Instead of asking for updates (which, again, I don't personally mind! It's the assumption of abandonment of a mostly completed story that irks me), the usual advice is to write a comment on ao3 about what you enjoyed about the story, maybe highlight a line or two, or even one each chapter. That can reinvest an author's energy (if it has indeed lapsed) by drawing their attention back to the parts of the story that are loved, and their attention to it is half the battle sometimes, getting them revved up from there as they re-experience the story from the reader's point of view.
If that's too much work, drop a compliment about the fic in the author's inbox instead of just a question. "Loving this story, [insert genuine compliment about plot, style, scene, characterization, or etc here]. I couldn't find it in the fic comments or your tag for the fic here on your blog, so just checking if there's any word on future updates? Either way have enjoyed it so far!"
Boom.
All right I'll stop soapboxing now. I try not to get grumpy with readers. I love how much you guys love this fic and I never in a million years expected half this much interest in it, to be honest. I literally had the draft open last night, it's not abandoned. I'm here with you, nonnie, wishing it wouldn't take so long but on the journey to see it finished anyway.
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love-toxin · 1 year
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Yandere fruity four with an angelface who was an experiment like El & has powers.
They can’t stand doctors or being trapped, if they see a needle they’ll break it instantly. When you’re sick or injured the four have to play nurse, and while it stresses some of them out (Nancy and Steve) they’re all either high key or low key happy for the excuse to dote on Angel and they’re all overjoyed when they realise what a show of trust it is.
And they have to use all their charm and persuasion and manipulation to convince them to stay inside, both out of possessiveness and their safety, and when they do go out they stick to angel like glue.
Angelface is incredibly resistant to capture or confinement, they may even be claustrophobic in particularly clinical or windowless rooms, and the thing with this Angel is that they can’t realistically keep them contained with force, especially if they had escaped the lab on their own. They can’t fight them or hold them down, they could potentially drug them but as soon as they sober up their trust is lost and they’re gonna bounce. I suppose they could keep them doped up, but the amount of intoxication needed to stop them from using their powers would essentially rob them of everything they love about Angelface, they wouldn’t be able to hold a conversation, or dance with them, or even understand the plot of a movie they stuck in front of them cuz they’d be so out of it.
Of course, this causes a fair bit of insecurity for our yan!fruits, cuz even a lil bit of sus behaviour sets off red lights in Angel’s head, at the beginning some of Nancy & Steve’s more controlling behaviour set them off and they almost ran for it, it took no small amount of begging and tears from Eddie & Robin (+ maybe Chrissy) for them to stay. So instead they turn to manipulation and bribery. Eddie/Robin/Chrissy have already deployed tears and they worked, Nancy & Steve maybe exaggerate any lab-related activities to compel them to stay inside, they all bribe them with food they never had, Rob/Steve bring back movie after movie from work insisting that they need to find Angels favourite, Eddie has to be very careful when introducing them to recreational drugs as they have that clinical trauma but teaches them how to enjoy themselves and relax, and I think they’d all use sexual bribes or use sex as a way to wear them out so they’re too tired or sore to want to go outside.
Not that Angel needs much persuading, they find crowds overwhelming and wants to avoid unwanted attention as much as possible, tho whenever they do go out they’re always with someone and more than likely wearing everybody else’s clothes which is a huge bonus.
They fucking love playing with their hair as it starts to grow out, they loved petting their hair when it was shaved but when it gets longer they get to brush it and help them style it to look nice, all of them making competitive jokes about whose hair they should copy or who styles it best.
Angelface starts out pretty naive and innocent (as innocent as someone w so much trauma can be), the world is unfamiliar and they’re still figuring out their individuality but their own inner possessive/protective/clingy yandere slowly emerges. The guys at work being patronising and demeaning to Nancy? His car ends up in a ditch on the way to the next story they were gonna steal from under her. Billy using dirty tactics against Steve during basketball? Get ready to eat it at the next game asshole, enjoy the twisted ankle. Someone calls Robin a d*ke at work? Sounds like someone who doesn’t need kneecaps, don’t come back. Eddie goes to do a deal and they decide to beat him up instead of paying him? An unseen force crushes both their hands and Angel dares them to tell anybody. TF4 don’t even fully realise it at first but over time Angel gets more blatant. Of course they want them to be careful and lightly scold Angel for it but they’re also hella flattered.
When it came to affection in the beginning they were pretty guarded, simultaneously touch starved and touch averse, the most they would do was lean into them when they sat/stood beside them, they mostly had to initiate. Now though? They can hardly get away from for a minute, if one of them needs to detach themselves from them they have to hand them over to someone else to tangle with. Nancy can now do paperwork with Angel cuddled up to her or laying in her lap, Eddie has figured out how to play guitar with Angel fully sitting on him, Robin and Steve will serve customers with a straight face with Angel clinging to their backs. They love it.
(Bit creepier but when Angel get nosebleeds from using their powers they low key fight over who cleans it up and they keep whatever bloodstained cloth they used afterwards, like a keepsake.)
- 🎃 bet you thought you saw the last of me
WROW THIS IS.......MNGH......!!!
ok but lowkey i wanna be their little unnerving-human-experiment-pet 🥺 the thought of skirting around them because you don't know how to socialize or how to differentiate good touch from bad touch, and they seem nice but you know you can't trust anybody, no matter how friendly they seem. like you said, breaking needles or even those soft syringes filled with cough syrup when they try to give you medicine, refusing to be taken to the hospital even when you're on the brink of passing out because of your nosebleeds, and just in general choosing to take care of yourself rather than trust anyone else cause you just can't bring yourself to be that vulnerable.
but when things start getting comfortable and you explore a little more, it gets so much easier. you wander over to the tv and start flipping through channels one day, you tentatively try some of the new foods you've never experienced, like boxed mac and cheese and fresh fruit. and when the four keep treating you nicely and giving you things you would have considered rewards every single day, you can't help falling in to their devotion. you learn how to love from them, you find out that it means protecting the people you care about no matter what. which is what causes you to turn that thinly-veiled anger and aggression towards others, bad people, who deserve it. in your opinion, bad people treating your loved ones badly is an unspoken agreement, one that they don't even really know they're agreeing to--because if they hurt your loves, then they forfeit whatever you deign to destroy. their property, their livelihood, their bones, whatever punishment fits the crime. and how are they gonna get away? who's gonna believe them? you'd love to see them try after they run with their tails between their legs--you won't be too worried though, because you'll be too busy cozying up to your partners with a pout after they gently scold you for committing a crime. but you don't get punished like you would at the lab, and they swear they'll still love you forever no matter what you do.....so maybe it's not too bad to get away with whatever revenge you feel is necessary.
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So, due to the relative sucess of my Lorbs tirade, I have decided to yell some more into the void on the topic of Ratchet and Clank. These musings specifically are on the nature of the Lombaxes as a space-faring civilisation and most of them came about when prompted by a disillusioned fan that "We barely know anything at all about Lombaxes, and also Alister was an idiot."
I always thought most of the Lombaxes were more or less space nomads, with their adaptability, problem-solving skills and advanced spaceships. Polaris wasn't all of it, but they didn't exactly live on planets so much as in the space between them.
It is true that we know awful little and that isn't helping. But we do know that Fastoon is a desert planet, which could push a large part of the population to leave simply due to food scarcity, and the local mineral resources could make for excellent trade material with greener planets, even without the Raritanium mines.
(Which would also go along neatly with the satirisation of capitalism in that trade isn't inherently predatory - hell, trade is one of the very few mutually beneficial things sentient beings can do - but that hoarding wealth and power and using others for your own gain before discarding them has a habit of biting you in the arse when least convenient.)
This would make the Cragmite war even more interesting, because if Alister's fighting style is anything to go by (keep in mind that he's a general, so while his combat training may not be as extensive, it should be covering the basics and he should have a good understanding of tactics and strategies the units under his command can perform, as well as the weaponry they have on hand), most of the conflict would be either ship-fights or highly mobile soliders, on solo missions or in small squads, in what would essentially be assassination and recon missions, all across the galaxy, at once, dismantling the threat from the ground up. Only for Percy to effectively do the exact same thing to them later and the only reason the Lombaxes made it was Kaden, his suspicions and persuasion skills and very dilligent sciencist labour, courtesy of our friend Mags.
As for Alister trusting a cragmite despite his best friend's advice, we know EXACTLY why he did it. It's 3 words. You can guess if you want to. They start with R, O and C.
Odds are that that's what got him into the position of a general in the first place, since it's probably a lot easier to get promoted after coming back from a suicide mission with your unit intact, and the philosophy can manifest in many traits that may be seen as desirable in a military leader. Like bravery, creative problem-solving, not being paralysed by difficult decisions...
In fact, I'd go as far as to say that Percy, having grown up around Lombaxes, knew this about him, and specifically tailored his presentation on new tech to trigger this kind of reckless behaviour. And Alister took the bait, hook, line and sinker.
Frankly, General Alister Azimuth was an idiot and a danger to everyone around him, and has learned nothing from his mistakes despite all the time he had for self-reflection while in exile. It sucks that this was someone Ratchet could call "uncle."
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How to End Low Conversion Rates In 2024
Introduction
Consider this: You've spent countless hours creating the ideal website and curating items or services that are nothing short of extraordinary. You're all set for people to rush to your site and convert into devoted clients. 
Nonetheless, despite your efforts, your conversion rates remain dismally low. It's like owning a lovely storefront on a busy street, that no one ever enters. Don't worry, because we'll untangle the riddle of conversion rates and provide you with tactics to shift the tide in your favour in this tutorial.
Conversion Rates: An Overview
First and foremost, let us debunk the term "conversion rates." A conversion occurs in the realm of online business when a user performs a desired activity. This could be making a purchase, signing up for a newsletter, completing a contact form, or downloading an e-book. The conversion rate is the proportion of visitors that complete the targeted action.
What Constitutes a Good Conversion Rate?
Setting reasonable expectations is essential before going on a journey to increase your conversion rates. Conversion rates differ greatly among industries, specializations, and even traffic sources. 
A respectable conversion rate for an e-commerce site could be about 2-3%, while a niche-specific landing page could aim for substantially higher numbers. Always strive for ongoing improvement. Even a 0.5% increase can result in significant gains over time.
How to Improve Conversion Rates
1. Recognize Your Audience
Understanding your audience is the first step in improving conversion rates, just as a competent chef tailors a meal to suit the tastes of their guests. Analyze analytics to learn more about demographics, preferences, and behaviour. Create content, design, and offers that speak to the needs and desires of your target audience.
2. Create Interesting Content
Consider your website to be a tale ready to be told. Engaging material written in a clear and succinct manner can capture the attention of your visitors. To lure consumers into your brand's tale, use persuasive language and storytelling approaches. A relevant tale has the ability to elicit an emotional response, which can have a significant impact on conversion rates.
3. Improve Website Design
The design of your website, like the packaging of a product, must be appealing and user-friendly. Visitors can leave a busy, confused website faster than you can say "bounce rate." Invest in a clean, intuitive design that effortlessly takes consumers to your call-to-action buttons.
4. Call-to-Action Magic
Call-to-action (CTA) buttons are the magic wands that can transform casual browsers into eager clients. Make your CTAs visible, appealing, and actionable. Use action verbs such as "Get Started," "Join Now," or "Unlock Exclusive Access" to elicit instant action.
5. Establish Trust
Trust is your most valuable currency in a digital world riddled with scams and unscrupulous practices. Show trust indicators like customer feedback, security badges, and endorsements from credible sources. Visitors who feel comfortable and confident are more likely to convert.
6. Iteration and A/B testing
Improving conversion rates is a multifaceted endeavour. A/B testing can be used to compare different versions of your website, landing pages, or CTAs. This iterative method enables you to determine what connects most with your target audience and make data-driven decisions.
Conclusion
To put a stop to the period of low conversion rates, a strategic blend of art and science is required. Understand your target, convey an engaging story, provide a consistent user experience, and establish trust. Remember that Rome was not built in a day and that significant changes in conversion rates may take time. 
Continue to be patient, persistent, and open to refining your plans in response to real-time data. Your online storefront is more than just code; it is a portal to meaningful conversations and fruitful commercial connections. You're not simply increasing numbers when you master the art of conversion; you're also creating an engaging digital journey.
So, empower yourself with these methods and watch as your conversion rates improve, paving the way for a brighter, more lucrative online future. Your success story begins right now.
Read more of our other blog posts on our website 👇
Why A Website Is Important For Small Businesses
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chelsea-katz · 11 months
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HAPPIESTPLACEHQ TASK 11 - INTRO & CONNECTIONS
chelsea katz ~ thirty-nine ~ journalist ~ she/her (cis woman, bisexual)
[ bio / muse / headcanons / pinterest / spotify ]
Character Information
If you’re trying to get a hold of her, you’d have better luck trying to catch a cloud with your hands. Chelsea left Redwood Hollow when she was a teenager, and ten years later she came back mostly the same, if not a little more jittery and with about five different new addictions.
Chelsea was a bright but restless kid back in the day, skipping school, wandering around the forest and hanging around with the wrong crowd, giving her parents more than a few headaches.
Those ten years she spent away from Redwood Hollow are a mystery to everyone but a very select few friends: she’s notoriously nosy and loves to get into other people’s business, but she doesn’t allow anyone to get into hers.
Despite her erratic tendencies, Chelsea takes her job at the Redwood Review very seriously, and would never refuse to lend a helping hand. What shape that helping hand ends up taking is always up for grabs.
Wanted Connections
Eyes And Ears: Does your muse need a few quick bucks? Do they have any sensitive information that, perhaps, a journalist could use? Then Chelsea’s the gal you need. If they have a position in which the intel is updated with some regularity, Miss Katz may even put them on a payroll.
High School Pals: It was the best of times, period, for Chelsea! Any old friends and troublemakers who used to associate with her are welcome for a reunion. Whether current rascals stuck to their old ways, or reformed model citizens who made the switch, she’s your lady for an afternoon of drinking and reminiscing.
Sing Me A Song: She’s not exactly a performer, per se, but if there’s something Chelsea loves is dancing, listening to live performances, and hang out with talented folks. If there’s a swinging music scene she can get into, she will.
Plot Ideas
Lil’ Gumshoe: Chelsea has a soft spot for the younger folk, especially those that remind her of herself when she was younger. If your muse is curious about the going-ons of the town, their best bet might just be to knock on Chelsea’s door (or hunt her down at some local dive bar, with any luck) and hope she’s in a sharing mood.
Archnemesis Mine: You don’t get to where Chelsea is without making a few enemies. From a small tiff caused by her erratic behaviour, to an actual case of libel, she’s likely the originator of all sort of grudges among the townsfolk.
Persuasion Tactics: A flirt and a scamp, this journalist is not exactly over mixing business with pleasure; it is a small town, after all, and news travel fast. Chelsea is also the type to love and leave if she doesn’t get what she secretely wanted, so potential partners be warned.
Taken Connections
Friends: @queencfharts
Exes: @ritasaysrelax​
Other
I'd like to see some other characters from Alice In Wonderland, especially the trio of Madison Harrigan, Harry March and Dorothy Wilt. If they ever complete the set, Redwood Hollow would be shaken to its core.
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betshy · 18 days
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The Psychology of Charles Manson: A Dark Exploration into a Criminal Mastermind
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Exploring the mind of a criminal can often be a chilling and enlightening endeavour, and few individuals better exemplify this than Charles Manson. Notorious for orchestrating one of the most infamous murder sprees in history, Manson's psychological makeup continues to captivate researchers, psychologists, and true crime enthusiasts alike. This blog post aims to delve into the disturbing psyche of Charles Manson, providing insight into his upbringing, manipulative tactics, and the psychological factors that contributed to his ability to command a cult-like following. Early Life and Influences Born on November 12, 1934, in Cincinnati, Ohio, Charles Manson's troubled upbringing played a significant role in shaping his twisted worldview. Raised by a teenage mother with criminal tendencies, Manson experienced a nomadic and unstable childhood. Through his encounters with abusive foster homes, multiple stays in juvenile detention centres, and a general sense of alienation from society, Manson developed profound feelings of resentment towards authority figures and a distorted perception of reality. Manipulation and Charisma One of Manson's most perplexing traits was his ability to manipulate and charm those around him. Gifted with an exceptional charisma and persuasive nature, he became skilled at exploiting individuals' vulnerabilities and playing to their desires. By intertwining self-help philosophies, pseudo-religious ideologies, and apocalyptic visions, Manson created a seductive narrative that appealed to his followers' sense of purpose and belonging. The Formation of the Manson Family In the late 1960s, Manson started gathering a group of mostly young, impressionable women who would eventually become known as the Manson Family. Inducing a psychological dependence through mind-altering drugs, sleep deprivation, and intense psychological manipulation, Manson was able to exert complete control over his followers. His ability to fragment their identities and mould their beliefs made them willing participants in a string of violent acts, culminating in the infamous Tate-LaBianca murders. Psychological Factors: Narcissism and Antisocial Personality Disorder To fully comprehend Manson's actions, it is essential to explore the psychological disorders that influenced his behaviour. Many experts speculate that Manson suffered from narcissistic personality disorder (NPD) and antisocial personality disorder (ASPD). NPD likely contributed to his grandiose sense of self-importance, need for constant admiration, and lack of empathy towards others. ASPD traits, such as a lack of remorse or guilt, manipulative behaviour, and a disregard for societal norms, were also evident in Manson's actions. Final Thoughts The case of Charles Manson exemplifies the dark extreme that human psychology can reach. Understanding the psychological factors that contributed to Manson's ability to attract and control a group of followers allows us to ponder the implications regarding the power of manipulation and the human susceptibility to fall under the spell of a charismatic and disturbed mind. As we seek to understand the mind of a criminal, it is vital to remember the countless victims of Manson's heinous acts of violence. By studying individuals like Manson, we can strive to prevent the rise of future cult leaders and develop a deeper understanding of the intricate workings of the human psyche. In doing so, we move closer to creating a safer, more empathetic society for all. Read the full article
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kentrix · 2 months
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Understanding Consumer Behaviour: Key Purchase Influencers
Introduction
Understanding consumer behavior is pivotal for businesses aiming to thrive in today’s competitive market. Delving into the key purchase influencers sheds light on the intricate dynamics guiding consumers’ decision-making processes. From psychological triggers to external stimuli, numerous factors play a role in shaping consumer behavior.
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Navigating Consumer Behavior: The Journey to Purchase
Navigating the complex landscape of consumer behavior requires a deep understanding of the various influencers at play. Let’s embark on this journey to unravel the intricacies behind consumers’ purchase decisions.
The Power of Emotions in Consumer Decision Making
Emotions wield a significant influence over consumers, often guiding their purchasing choices. Understanding the emotional triggers that drive consumer behavior is paramount for businesses aiming to forge meaningful connections with their target audience.
Also Read: Market Research in 2024: Methods and Innovations
Social Proof: The Influence of Peer Recommendations
Peer recommendations and social validation hold immense sway over consumers. In today’s interconnected world, consumers are more likely to trust the recommendations of their peers over traditional advertising methods.
The Role of Brand Perception in Consumer Choices
Brand perception plays a pivotal role in shaping consumer behavior. Consumers are drawn to brands that resonate with their values and aspirations, fostering a sense of loyalty and trust.
The Impact of Marketing Strategies on Consumer Decision Making
Effective marketing strategies can significantly influence consumer decision making. From persuasive advertising to targeted promotions, businesses employ various tactics to sway consumers towards their products or services.
The Influence of Cultural Factors on Consumer Behavior
Cultural factors exert a profound influence on consumer behavior. Cultural norms, beliefs, and values shape consumers’ preferences and perceptions, impacting their purchasing decisions.
Psychological Triggers: Understanding the Subconscious Influences
Psychological triggers often operate beneath the surface, subtly guiding consumers’ decision-making processes. Understanding these subconscious influences is key to crafting effective marketing campaigns.
The Role of Personalization in Consumer Engagement
Personalized experiences resonate deeply with consumers, fostering a sense of connection and loyalty. Businesses that prioritize personalized interactions can forge stronger relationships with their customers, driving repeat purchases and brand advocacy.
The Influence of Reviews and Testimonials on Consumer Choices
Reviews and testimonials play a crucial role in shaping consumer perceptions and preferences. Positive reviews can instill trust and confidence in a brand, whereas negative reviews can deter potential customers.
The Impact of Price Sensitivity on Consumer Behavior
Price sensitivity varies among consumers and can significantly impact their purchasing decisions. Understanding consumers’ price thresholds and perceptions of value is essential for businesses to optimize their pricing strategies.
Environmental Factors: The Influence of Surroundings on Consumer Choices
Environmental factors, such as location and ambiance, can influence consumers’ purchasing decisions. Creating a conducive environment that enhances the overall shopping experience can positively impact consumer behavior.
The Role of Convenience in Consumer Decision Making
Convenience is a key driver of consumer behavior in today’s fast-paced world. Businesses that prioritize convenience, whether through seamless online shopping experiences or hassle-free payment options, are more likely to attract and retain customers.
The Influence of Word-of-Mouth Marketing on Consumer Behavior
Word-of-mouth marketing remains a powerful influencer of consumer behavior. Consumers trust recommendations from friends, family, and online communities, making word-of-mouth referrals a valuable asset for businesses.
The Impact of Brand Loyalty on Consumer Choices
Brand loyalty is a significant determinant of consumer behavior. Consumers who feel a strong affinity towards a brand are more likely to remain loyal and make repeat purchases, contributing to long-term business success.
The Role of Trust and Transparency in Consumer Relationships
Trust and transparency are fundamental pillars of consumer relationships. Businesses that prioritize honesty, integrity, and ethical practices can build trust with their customers, fostering long-lasting relationships and loyalty.
The Influence of Technology on Consumer Behavior
Technology has revolutionized consumer behavior, reshaping how consumers discover, research, and purchase products and services. Embracing technological innovations can help businesses stay ahead of evolving consumer trends and preferences.
Understanding Consumer Behaviour: Key Purchase Influencers
Understanding consumer behavior is essential for businesses seeking to thrive in today’s competitive market landscape. By delving into the key purchase influencers, businesses can gain valuable insights into consumers’ decision-making processes and tailor their strategies to meet their needs effectively.
Also Read: Understanding Consumer Research: Techniques and Case Studies
FAQs
What role do emotions play in consumer decision making? Emotions play a significant role in consumer decision making, influencing preferences, perceptions, and purchase decisions. Positive emotions can enhance brand affinity and loyalty, while negative emotions can deter consumers from engaging with a brand.
How do cultural factors influence consumer behavior? Cultural factors, including norms, values, and beliefs, shape consumers’ preferences and perceptions. Understanding cultural nuances is essential for businesses to effectively resonate with their target audience and adapt their strategies accordingly.
Why is brand loyalty important in consumer relationships? Brand loyalty fosters long-term relationships between businesses and consumers, driving repeat purchases and advocacy. Loyal customers are more likely to engage with a brand consistently and recommend it to others, contributing to sustained business growth.
How can businesses leverage technology to influence consumer behavior? Businesses can leverage technology to enhance the consumer experience, streamline purchasing processes, and personalize interactions. From AI-driven recommendations to immersive virtual experiences, technology offers endless possibilities for engaging consumers and driving conversions.
What strategies can businesses employ to build trust with consumers? Building trust with consumers requires transparency, authenticity, and consistency. Businesses can achieve this by delivering on promises, being responsive to customer feedback, and prioritizing ethical practices across all aspects of their operations.
How does word-of-mouth marketing impact consumer behavior? Word-of-mouth marketing remains a powerful influencer of consumer behavior, as consumers trust recommendations from friends, family, and online communities. Businesses can harness the power of word-of-mouth referrals by fostering positive relationships with customers and incentivizing advocacy.
Conclusion
In conclusion, understanding the key purchase influencers is essential for businesses looking to thrive in today’s competitive market. By delving into the various factors that shape consumer behavior, businesses can tailor their strategies to effectively engage with their target audience and drive conversions. From emotional triggers to cultural nuances, each influencer plays a crucial role in guiding consumers’ decision-making processes. By prioritizing consumer-centric approaches and fostering trust and transparency, businesses can build lasting relationships with their customers and achieve sustainable growth.
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cityofbonesfanpage · 3 months
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Stand Out with Expert Social Media Advertising Services
In today's competitive digital landscape, standing out is essential for businesses aiming to capture audience attention and drive results. Expert social media advertising services provide the key to unlocking this potential. By leveraging strategic targeting, compelling content creation, and data-driven analytics, these services enable businesses to craft campaigns that resonate with their target audience and drive engagement. With the guidance of seasoned professionals, businesses can navigate the complexities of social media advertising, optimise their ad spend, and achieve their marketing goals effectively. From increasing brand awareness to driving conversions, expert social media services empower businesses to differentiate themselves from competitors and leave a lasting impression on their audience. With the right strategies and support in place, businesses can stand out and thrive in the ever-evolving world of social media advertising.
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Conclusion
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datingadsblog · 3 months
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Dating Ads: Boost Your Dating Site's Visibility with Advertising Network
Are you struggling to attract more users to your dating site? With the vast sea of dating websites out there, it's essential to stand out from the crowd. One effective way to increase your site's visibility and attract potential matches is through dating ads. In this comprehensive guide, we'll explore how leveraging a dating ad network can significantly enhance your online presence and help you connect with more singles.
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Understanding the Power of Dating Ads
Dating ads are a powerful tool for promoting your dating site. By strategically placing ads across various online platforms, you can reach a broader audience of potential users. Whether they're browsing social media, reading articles, or searching for love online, your ads can capture their attention and direct them to your site.
The Benefits of Dating Advertising
1. Targeted Reach
With dating advertising, you can target specific demographics based on age, location, interests, and more. This targeted approach ensures that your ads are seen by individuals who are likely to be interested in your dating services, increasing the chances of conversion.
2. Increased Visibility
By investing in online dating ads, you can boost your site's visibility and attract more traffic. As more people become aware of your dating platform, you'll see a surge in user registrations and interactions, ultimately leading to a more vibrant and active community.
3. Brand Awareness
Consistent exposure through dating site ads helps build brand recognition and trust among users. When potential customers repeatedly encounter your ads across various channels, they're more likely to perceive your dating site as a reputable and trustworthy option, making them more inclined to sign up.
4. Cost-Effectiveness
Compared to traditional advertising methods, such as print or television ads, dating marketing through online channels is often more cost-effective. You can set a budget that aligns with your goals and only pay for the clicks or impressions your ads receive, ensuring that you get the most out of your advertising budget.
Leveraging a Dating Ad Network
To maximise the impact of your dating site ads, consider partnering with a reputable dating ad network. These networks specialise in connecting advertisers with publishers across a wide range of platforms, ensuring that your ads reach the right audience at the right time.
Tips for Successful Dating Advertising
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1. Know Your Audience
Before launching your dating advertisement campaign, take the time to understand your target audience's demographics, preferences, and behaviours. Tailor your ads to resonate with their interests and motivations, increasing the likelihood of engagement.
2. Create Compelling Ad Content
Capture users' attention with compelling ad copy and visuals that highlight the unique features and benefits of your dating site. Use persuasive language and eye-catching imagery to entice clicks and drive traffic to your site.
3. Monitor and Optimise Performance
Regularly monitor the performance of your online dating ads and make adjustments as needed to optimise results. Track key metrics such as click-through rates, conversions, and return on investment, and use this data to refine your targeting and messaging for better outcomes.
Harnessing the Potential of Dating Ad Networks
Partnering with a dating ad network opens up a world of opportunities to amplify your advertising efforts. These networks have established relationships with a diverse range of publishers, including popular dating websites, social media platforms, and mobile apps. By tapping into their network, you can expand your reach and connect with potential users across multiple channels simultaneously.
Maximising ROI with Strategic Advertising Strategies
To make the most of your dating ad campaigns, it's crucial to employ strategic advertising strategies. Here are a few tactics to consider:
1. Geo-Targeting
Geo-targeting allows you to deliver dating site ads to users based on their geographic location. This can be particularly effective for dating sites that cater to specific regions or cities. By tailoring your ads to local audiences, you can increase relevance and engagement, ultimately driving more conversions.
2. Retargeting
Retargeting involves showing ads to users who have previously visited your dating site but did not complete a desired action, such as signing up or purchasing a subscription. By staying top-of-mind and reminding these users of the value your site offers, you can encourage them to return and take the desired action.
3. A/B Testing
A/B testing involves experimenting with different ad creatives, messaging, and targeting parameters to identify which combinations yield the best results. By testing and optimising your dating site with our Ad Network Continuously, you can refine your approach and maximise ROI over time.
4. Mobile Optimization
With more people accessing the internet via mobile devices than ever before, it's essential to ensure that your dating sites ads are optimised for mobile viewing. Make sure your ad creatives are visually appealing and easy to interact with on smaller screens to capture the attention of mobile users effectively.
Conclusion: Elevate Your Dating Site's Visibility with Dating Ads
In today's competitive online dating landscape, dating advertising is a powerful tool for boosting your site's visibility, attracting new users, and driving conversions. By leveraging the targeting capabilities of dating ad networks and implementing strategic advertising strategies, you can reach a broader audience of potential matches and establish your dating site as a go-to destination for singles seeking love and companionship.
Don't miss out on the opportunity to elevate your dating site's visibility and grow your user base. Start incorporating dating advertisements into your marketing strategy today and watch your site's success soar to new heights.
Frequently Ask Questions (FAQs) 
Q1: What are Dating Site Ads?
Ans: Dating Site Ads is a specialised service that helps dating sites increase their visibility through targeted advertising networks, enhancing their reach to potential users.
Q2: How does Dating Ads work?
Ans: Dating Advertising utilises strategic placement within advertising networks to showcase dating sites to relevant audiences, driving traffic and increasing user engagement.
Q3: Why should I use Dating Ads?
Ans: Dating Advertising offers a cost-effective solution to amplify your dating site's visibility, attracting more users and potentially boosting conversions.
Q4: Are Dating Advertising suitable for all dating sites?
Ans: Yes, Dating Ads can benefit any dating site looking to expand its user base and increase brand awareness through targeted advertising campaigns.
Q5: Can I customise my advertising strategy with Dating Site Ads?
Ans: Absolutely! Dating Ads provides flexibility for tailored advertising strategies, allowing you to reach specific demographics or target regions according to your site's needs.
Q6: How do I get started with Dating Ads?
Ans: Getting started with Dating Ads is simple. Contact our team today to discuss your goals and create a personalised advertising plan to elevate your dating site's visibility.
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genocus · 7 months
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The Psychology of Website Design: Captivating Your Audience
In today's digital age, where attention spans are shorter than ever, capturing and keeping your audience's attention is crucial. One way to achieve this is through effective website design. Understanding the psychology behind why people behave the way they do can help you create a captivating website that resonates with your visitors. In this article, we will explore some key principles of psychology that can be applied to website design to engage and captivate your audience. 1. Make a Memorable First Impression First impressions count, and websites are no exception. When a visitor lands on your site, you have just a few seconds to make a lasting impression. To captivate your audience from the start, focus on the following elements: Visual Appeal: Use high-quality images, pleasing colour schemes, and clean layouts to create an aesthetically pleasing website that immediately grabs attention. Clear Messaging: Clearly communicate your value proposition and what sets your website apart. Use concise and compelling headlines to draw the visitor in.
2. Leverage the Power of Storytelling Humans are naturally drawn to stories. Incorporating storytelling elements into your website design can help create a meaningful connection with your audience. Consider the following tips: Engaging Content: Craft compelling copy that tells a story and resonates with your target audience. Use personal pronouns and active voice to create a conversational tone. Visual Storytelling: Utilize images, videos, and infographics to visually communicate your message. Use analogies and metaphors to enhance understanding and engagement.
3. Build Trust and Credibility Trust is a critical factor in capturing and retaining your audience's attention. When visitors trust your website, they are more likely to stay and explore further. Use the following tactics to increase trust: Social Proof: Showcase testimonials, reviews, and case studies to demonstrate your credibility and reliability. Clear Contact Information: Make it easy for visitors to find your contact information, instilling a sense of transparency and accessibility.
4. Optimize for User Experience A streamlined and simple user interface keeps visitors interested and tempts them to explore more.. Consider the following UX optimization techniques: Clear Navigation: Use logical and intuitive navigation menus to help users find what they're looking for easily. Fast Load Times: Optimize your website's speed to prevent users from losing interest due to long loading times.
5. Utilize Persuasive Design Techniques Persuasive design techniques can influence visitor behaviour and encourage desired actions. Here are a couple of key techniques to consider: Different colours can provoke various emotions and have an impact on how people behave. Choose colours that align with your brand and desired user response. Call-to-Action Optimization: Use persuasive language and visually prominent buttons to guide users towards desired actions. Conclusion
By understanding the psychology of website design, you can create a captivating online experience that resonates with your audience. Remember to make a memorable first impression, leverage the power of storytelling, build trust and credibility, optimize for user experience, and utilize persuasive design techniques. By implementing these strategies, you can effectively
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three65solution · 10 months
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Benefits of Digital Marketing
Digital marketing services can provide numerous benefits to your business. Here are some key advantages of Digital marketing services in India:
Increased Online Visibility: Digital marketing helps improve your online presence and visibility. It includes various strategies such as search engine optimization (SEO), social media marketing, content marketing, and paid advertising that can enhance your visibility across different online platforms, making it easier for potential customers to find you.
Targeted Audience Reach: Digital marketing allows you to reach your target audience more effectively. With precise targeting options, you can reach specific demographics, interests, or behaviours, ensuring that your marketing efforts are directed at the right people. This targeted approach increases the chances of generating quality leads and conversions.
Cost-Effectiveness: Compared to traditional marketing methods, digital marketing can be more cost-effective. It offers flexible budgeting options, allowing you to allocate your resources more efficiently. Additionally, digital channels often provide better tracking and analytics, enabling you to measure the return on investment (ROI) and make data-driven decisions to optimize your marketing campaigns.
Enhanced Customer Engagement: Digital marketing enables you to engage with your audience in real-time. Through social media platforms, email marketing, live chat, and interactive content, you can establish a direct connection with your customers, gather feedback, answer queries, and build long-term relationships. Engaging with your audience boosts customer loyalty and encourages repeat business.
Improved Conversion Rates: Digital marketing employs various tactics to drive conversions. By optimizing your website, creating compelling landing pages, and employing persuasive copywriting, you can improve your conversion rates. Additionally, strategies like retargeting and personalized marketing allow you to re-engage with potential customers who have shown interest in your products or services, increasing the likelihood of conversion.
Access to Actionable Insights: Digital marketing provides access to comprehensive analytics and data tracking tools. These insights enable you to monitor the performance of your campaigns, identify trends, understand customer behaviour, and make informed marketing decisions. By leveraging data, you can continuously refine your strategies, target the right audience, and optimize your marketing efforts for better results.
Scalability and Flexibility: Digital marketing allows for scalability and flexibility. You can start with small campaigns and gradually expand as you see positive results. Digital marketing also provides the flexibility to adjust your strategies and adapt to market changes quickly. You can experiment with different approaches, refine your messaging, and optimize campaigns in real-time to achieve better outcomes.
Overall at Three65solution, digital marketing services offer a wide range of benefits to businesses, including increased visibility, targeted audience reach, cost-effectiveness, customer engagement, improved conversion rates, access to valuable insights, and scalability. By leveraging these advantages, businesses can effectively reach their target audience, drive growth, and stay competitive in the digital landscape.
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clubdeals · 11 months
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Effective Email Marketing Strategies: Unlocking the Power of Personalized Communication
In today's digital era, email marketing continues to be a formidable tool for businesses to establish connections with their audience, nurture customer relationships, and drive conversions. In this blog post, we will explore effective strategies and best practices to unlock the full potential of email marketing. From cultivating a high-quality email list to crafting compelling content and optimizing for conversions, we will uncover key tactics for achieving success in email marketing campaigns.
1: "Building an Exceptional Email List"
The cornerstone of triumphant email marketing lies in constructing an exceptional email list. We will discuss strategies for organically growing your list, including website sign-up forms, enticing lead magnets, and strategic social media campaigns. Additionally, we will underscore the importance of obtaining permission and implementing proper email list management practices to adhere to privacy regulations.
2: "Segmentation and Personalization"
Segmentation and personalization are pivotal aspects of effective email marketing. We will explore techniques for segmenting your email list based on demographics, interests, and behaviours, enabling you to deliver tailored and relevant content to specific segments. Moreover, we will delve into the power of personalization, such as incorporating recipients' names, customizing content based on preferences, and offering personalized recommendations to enhance engagement.
3: "Crafting Compelling Email Content"
The compelling email content is paramount in capturing recipients' attention and driving engagement. We will delve into strategies for crafting captivating subject lines that pique curiosity, composing concise and persuasive copy, and incorporating visually appealing elements like images and videos. Furthermore, we will explore the art of storytelling and the strategic placement of call-to-action buttons to guide recipients towards desired actions.
4: "Leveraging Email Automation"
Automation can significantly enhance the efficiency and effectiveness of your email marketing endeavors. We will discuss the benefits of employing email marketing automation platforms, such as setting up welcome emails, sending abandoned cart reminders, and delivering personalized follow-ups. By leveraging automation, you can deliver timely and relevant messages, nurture relationships, and drive conversions.
5: "Testing, Analyzing, and Refining"
Continuous testing and analysis are essential for optimizing your email marketing campaigns. We will explore key metrics to track, including open rates, click-through rates, and conversion rates, and introduce A/B testing tools for experimenting with subject lines, email designs, and calls-to-action. By analyzing data and gaining valuable insights, you can make data-driven decisions and refine your email marketing strategies for enhanced outcomes.
Conclusion:
Email marketing remains a potent channel for businesses to connect with their audience and drive meaningful engagement. By building an exceptional email list, implementing segmentation and personalization, crafting compelling content, leveraging automation, and continually testing and analyzing results, you can unlock the full potential of email marketing. Embrace the power of personalized communication and witness your email campaigns foster strong customer relationships, drive conversions, and contribute to the growth and success of your business.
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Political Cults and the Use of Cultic Tactics in the Recruitment and Mobilization of Participants in the January 6 Attack on the Capitol.
Statement for the Record 
by Dr. Alexandra Stein
 Visiting Research Fellow, London South Bank University
Select Committee to Investigate the January 6th Attack on the United States Capitol 31 March 2022
A link to a PDF of the complete report is below
Sean Moon’s Rod of Iron Ministries is one of the three examples given in this report.
I would like to thank the members of the Select Committee to Investigate the January 6th Attack on the United States Capitol for the privilege of presenting a statement for the record regarding cultic mechanisms involved in recruiting and mobilizing those involved in the Jan 6 attack.
Introduction I am a social psychologist specializing in the study of cults and totalitarian systems, and currently a visiting research fellow at London South Bank University in the department of Law and Social Sciences. I have over 30 years experience studying this phenomenon. My most recent book is Terror, Love and Brainwashing: Attachment in cults and totalitarian systems1. I would like to acknowledge the research and feedback assistance of Grace Connoy in preparing this document.
There is a great variety of ways in which certain political actors and groups are using cultic methods to influence the current social and political environment. The use of such methods is much more prevalent in our society than is generally recognized. This is important to understand in order to make sense of what may otherwise appear to be irrational behaviour at best, and certainly dangerous and destructive behaviour at worst, threatening our democratic social and political norms.
This statement doesn’t claim to explain all these destructive behaviours and forces undermining democratic practices, but there is clear evidence that cultic leadership and methods are at work to a larger extent than is often understood as there is a lack of public knowledge about what constitutes cultic mechanisms. I will briefly highlight the key features of these systematic coercive methods and discuss selected exemplar cases contributing to the Jan 6 Capitol attack.
Background Cults typically thrive in times of social fragmentation and breakdown2. There has been increasing social fragmentation in recent decades with rapid demographic movement, job instability, loss of social and community structures such as unions and social clubs3, unstable communities, and a sharp increase in relative inequality. Adding to this has been the rapid change in the role of women and minorities, along with a change of relative status due to job displacement. Decades of unmitigated cult formation and growth in both the US and internationally have laid a groundwork for the current situation where cultic influence is felt throughout society and, I would argue, has become endemic. The internet provides an accelerant to cult formation and recruitment.
One element that has fed into the environment leading up to the Jan 6 attack has been the contribution of groups that fit closely to a definition of what constitutes a cult, as well as more dispersed movements that use cultic methods. The definition I use in my work consists of five points:
1) A cultic or totalist system is formed and controlled by a charismatic authoritarian leader (which in later generations may become a leadership group).
2) It is a rigidly bounded, dense, steeply hierarchical and isolating social system. Looser front groups may exist for the purpose of recruitment, gaining resources and spreading propaganda.
3) The structure is supported and represented by a total, exclusive and isolating ideology.
4) The leader sets in motion processes of brainwashing or coercive persuasion designed to isolate and control followers. This involves social and psychological isolation, engulfment within a supposed benevolent cultic system, and the chronic arousal of stress and fear.
5) As a result followers are able to be exploited and potentially become deployable agents, demonstrating “hyper-credulity”4 and uncritical obedience to the group, regardless of their own survival needs.
The Jan 6th attack included groups that fit this definition. They include among others, a classic cult: Sean Moon’s Rod of Iron ministries, and one of the many far-right hate groups present: The Proud Boys. Others attended who may have been influenced by cultic propaganda, although not themselves yet consolidated into a specific group, such as those radicalised either by Trump’s rhetoric or through the QAnon channel. In general attendees came from a population that in many ways is already fully or partly recruited into a world saturated with cultic influence and, importantly, where fiction is presented as fact.
Further, there is extensive and long-standing intrusion into the highest levels of the government through the late Doug Coe’s The Fellowship, also known as The Family, a group that has many cultic elements5. Much of Trump’s base came from a wide network of mega-churches, televangelists, prosperity gospel and purity culture churches, such as the those led by Paula White, who gave Trump’s inaugural invocation in 2016, or Kenneth Copeland’s Word of Faith church. These, and many others, operate in a cultic manner and over decades have gained considerable influence in both government and among large sections of the public.
Charismatic authoritarian leadership Totalistic, ideologically extremist groups are controlled by a charismatic and authoritarian leader (or leadership group). Both charisma and authoritarianism are required as they are the source of the group’s central organizing dynamic of “love” (or perceived benevolence) and fear. Charisma alone is not sufficient, but when combined with authoritarianism, a highly controlling, bullying system that entraps followers can emerge. Such leaders are also sometimes referred to as malignant narcissists.
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Full report here:
https://www.alexandrastein.com/uploads/2/8/0/1/28010027/select_cmte_on_jan_6_statement_for_the_record_a_stein.pdf
https://www.alexandrastein.com/blog
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a further extract:
In 2021 the Rod of Iron Ministries purchased a 40 acre property in rural Texas supposedly as a “safe haven” for its “patriots”. Another isolated property in Tennessee houses families with children, dedicated full-time to the group. Many more such compounds are currently being planned. Among other activities, they are training members as part of their armed “Peace Police Peace Militia”12. This suggests increasing physical isolation in addition to an existing isolating, hierarchical structure inherited from the Unification Church.
In a cultic group the structure serves to isolate followers socially, psychologically, and sometimes physically, from the outside world. They are also isolated from fellow followers in that any doubts or critiques about the group are prohibited from being shared within the group. It is well known that Trump was quick to fire anyone who disagreed with him. Healthy debate and respect for minority opinions, normally important elements of democratic decision-making, are disallowed in a cultic environment.
Exclusive ideology
The exclusive ideology or belief system exists to justify and reinforce the position of the leader and the structural isolation of followers. The important feature of these ideologies is not so much whether they are left, right, religious or any other ideology, but it is rather the structure of those beliefs. That is: the ideology is total and exclusive allowing no other thought system to intervene, and claiming to have the single “Truth” and the answers to all possible questions for all time.
The source of all this “Truth” resides solely in the supposedly benevolent leadership: the leader is always right even when the leader is wrong. Cultic, totalistic ideologies paint the outside world in a highly fearful manner as the enemy, satanic, impure, or generally holding back the cause. Fear-arousing, Us versus Them narratives dehumanise outsiders and present apocalyptic visions. The leader is then positioned as the saviour from these fictional threats.
Along with other means, some methods of delivery of the belief system serve to confuse followers by either highly complex (and circular) or over-simplified, highly repetitive types of rhetoric. Critical thought is reduced to “thought-stopping cliches”13. The goal of the ideology is in fact to impose the group’s fictional interpretation of the follower’s experience so as to prevent followers from being able to think about their own feelings and experience independently. They are encouraged to “trust the leader” at all times as he has the plan and will disclose it as the follower is deemed ready.
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continued here:
https://www.alexandrastein.com/uploads/2/8/0/1/28010027/select_cmte_on_jan_6_statement_for_the_record_a_stein.pdf
https://www.alexandrastein.com/blog
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How Cult Relationships Work with Dr. Alexandra Stein
Chris Shelton: Sensibly Speaking Podcast #348
16 July 2022
comment: Excellent interview with Dr. Stein! I’ve heard her before, but there was a lot more information here than in other interviews. Thanks Chris and Alexandra!
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Alexandra Stein on cults
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dannydehek · 1 year
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Ex-Jehovah's Witnesses "Kim & Mikey" - The Dangerous Deception of Religious Cults and Ponzi Schemes
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I had the privilege of interviewing two of the most respected EX Jehovah's Witnesses on the Internet, Kim and Mike. I needed some content so I used a new service called OpenAI and wrote this blog asking it for a parallel between Ponzi schemes and religious cults. This is going to be used as my show notes. If you're not used to using AI, would you believe it wrote this content in three minutes. It may not be 100% factual and it does repeat itself however, if you're Dyslexic like me it's a godsend. Religious cults and Ponzi schemes are both forms of manipulation and exploitation that can cause significant harm to those involved. Both rely on persuasion, deception, and manipulation to recruit and retain members or victims, and both may use tactics such as secrecy, isolation, propaganda, and financial incentives to maintain control. Both may also use charismatic leaders to gain followers or victims, and both may exploit the trust and loyalty of those involved for personal gain. Both may cause significant harm to members or victims, including financial ruin and emotional trauma. It is important to be aware of the warning signs of these types of groups or schemes and to protect oneself from becoming a victim. There are several parallels between religious cults and people who run Ponzi schemes: Both rely on persuasion and manipulation to recruit and retain members/victims. Both often use charismatic leaders to gain followers/victims. Both may use secrecy and isolation to control members/victims and prevent them from leaving or speaking out. Both may use propaganda and misinformation to maintain the loyalty of members/victims. Both may use financial incentives to recruit and retain members/victims. Both may use threats and intimidation to silence dissent and maintain control. Both may prey on vulnerable individuals, such as those who are financially or emotionally distressed. Both may use a sense of community or belonging to keep members/victims committed. Both may exploit the trust and loyalty of members/victims for personal gain. Both may cause significant harm to members/victims, including financial ruin and emotional trauma. Both may use the guise of a legitimate organisation or cause to mask their true intentions. Both may use techniques such as hypnosis or brainwashing to control members/victims. Both may use group pressure and peer influence to coerce members/victims into compliance. Both may use rewards and punishments to control behaviour and maintain loyalty. Both may use emotional appeals and appeals to higher ideals to justify their actions. Both may use the promise of a better future or a utopian vision to attract and retain members/victims. Both may use fear and anxiety to control and manipulate members/victims. Both may use legal and financial tactics to intimidate and silence dissent. Both may use deceptive and manipulative language to mislead and deceive members/victims. Both may engage in unethical and illegal activities to further their goals and protect their interests. There are several modern day cults that have gained significant attention in recent years, including the Jehovah's Witnesses. Jehovah's Witnesses are a religious group known for their strict adherence to the teachings of the Bible and their aggressive evangelising efforts. While they are considered a mainstream religion by some, others have criticised their practices as being cult-like and abusive. Some of the controversial practices of the Jehovah's Witnesses include: Shunning: Members who leave the organisation or who are deemed to have committed serious sins may be ostracised and shunned by other members of the group. This can cause significant emotional harm and isolation for those who are shunned. Control of information: Jehovah's Witnesses are encouraged to only read literature published by the organisation and to avoid outside sources of information. This can create a closed-off and isolated environment within the group. Expectations of members: Jehovah's Witnesses are expected to devote significant amounts of time and resources to evangelising and spreading their beliefs. This can be financially and emotionally taxing for members and can cause conflict with non-member family and friends. Disciplinary practices: Members who are deemed to have violated the group's rules may be subjected to disciplinary measures, including disfellowshipping, which is similar to excommunication. Overall, while the Jehovah's Witnesses may not meet all the criteria for a cult, their practices have been criticised for being overly controlling and abusive to members. It is important for individuals to be aware of the potential risks and challenges associated with joining any organisation, including religious groups. In conclusion, religious cults and Ponzi schemes are both forms of manipulation and exploitation that can cause significant harm to those involved. Both rely on persuasion, deception, and manipulation to recruit and retain members or victims, and both may use tactics such as secrecy, isolation, propaganda, and financial incentives to maintain control. Both may also use charismatic leaders to gain followers or victims, and both may exploit the trust and loyalty of those involved for personal gain. Both may cause significant harm to members or victims, including financial ruin and emotional trauma. There are many parallels between the two, including: Relying on persuasion and manipulation to recruit and retain members/victims Using charismatic leaders to gain followers/victims Using secrecy and isolation to control members/victims Using propaganda and misinformation to maintain loyalty Using financial incentives to recruit and retain members/victims Using threats and intimidation to silence dissent and maintain control Preying on vulnerable individuals Using a sense of community or belonging to keep members/victims committed Exploiting the trust and loyalty of members/victims for personal gain Causing significant harm to members/victims, including financial ruin and emotional trauma It is important to be aware of the warning signs of these types of groups or schemes and to protect oneself from becoming a victim. P.S. If you like this article, please click “like” or provide comment, as that will motivate me to publish more. Share and inspire. Thank you.  Read the full article
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reinventdigital · 2 years
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7 Effective Marketing Tactics to Maximise Your eCommerce Platform Performance
Every online E-Commerce store wants to boost traffic and conversions. But even after you’ve put together a primary approach it can still be difficult to determine which marketing strategy or tactic you should try.
That’s why, in this blog, we’ve put together a summary of useful marketing tactics and E-Commerce tools that will drastically boost your E-Commerce platform performance. Read the whole blog to get better insights. 
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Leverage User-Generated Content
User-generated content is the most genuine form of marketing and promotion of your product. You should capture real-life illustrations of consumers using your products and post them online as social proof. To accomplish this in an easy way, gather online reviews, product ratings, and client testimonials from buyers who once purchased premium products for your store.
Analyse the Performance Timely
Analytical tools allow you to measure a customer’s behaviour on your website and fix the main issues. For instance, knowing the user’s journey, which landing pages have the highest dropout rate, where maximum conversions are taking place, will help in better decision-making about the e-Commerce platform structure. Also, use Google Analytics heatmaps that help you in knowing the engaging parts of your website. 
Establish a Facebook Store
Although Facebook has experienced a number of changes in a year, it remains a feasible platform for social media and E-Commerce marketing. So, if you want to drive more leads and conversions, get it done through your Facebook store. You can also integrate your Facebook store directly with your Shopify account so you don’t have to maintain a separate inventory. 
Upsell Your Products
Bringing one consumer to purchase your products repeatedly is more valuable than reaching a new customer. When we buy things online, we usually see recommendations for products or services that complement the products we are browsing through. Presenting the latest product with more features for an electronic product or selling a battery pack, mobile cover, or extra warranty are a few upselling marketing examples. 
Run Incentive or Discount Program
Offering amazing deals and other relevant discounts is a fantastic method of persuading more purchases from the target audience. If a consumer feels that they are getting significant value from the offer, then they are more likely to consider the discount and make a purchase. Incentive programs may take different forms such as:
Limited-time offer: Displaying limited-time deals that make a sense of urgency.
Product Extension: This involves increasing a purchase with an add-on that enhances your customer’s experience. 
Use the Live Chat 
This is the most effective way that many expert E-Commerce Marketing Agency in Delhi use to boost your eCommerce platform performance. Live chat tools allow you to target browsers on specific pages, after they’ve been using the site for a certain period of time, or even after they’ve reached your site via an email newsletter. Live chat also allows you to have direct conversations with your buyers so you can respond and address customer problems right while they’re intending to buy.
Fix the Issue of Abandoned Carts
Left carts mean a failure of the business. However, if a buyer has added something to their shopping cart and has not checked out, sending a reminder email to them is the right way of reviving their memory. You can send messages such as ‘Dear XYZ, did you forget something or ‘Your *insert product name* is still waiting for you to be persuasive enough for them to think about the product and review their cart. 
Conclusion
If you are looking to boost your E-Commerce platform performance, choose Reinvent Digital. They are known for delivering a result-driven E-Commerce Marketing Agency in Delhi that brings a new drive to your business. Boost your online store and reap huge rewards. 
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ollieoneill-grad502 · 2 years
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Week 1 Notes - Monday
What is an awareness campaign?
An awareness campaign is a targeted campaign with the focus of drawing attention to an issue and to help contribute to change within a community, an organisation, or at a larger level
Call to action, persuasion, understanding, creating empathy, social good, tactic familiarity, Change of behaviour
What is its purpose?
Increase Awareness
This is the the bottom line when it comes to why an awareness campaign is an important.
It ensures audiences know what the issue is about.
Educate
Awareness campaigns are platforms to inform and educate your audience about the issue and its related matters.
Engage
Awareness campaigns should engage its audience to its message and call to action.
What is a design system?
A Design system is a set of shared and interconnected patterns that can have many parts, and these can be very elaborate modular structures.
A design system is a way to conceive design when a series of outputs need to be produced.
A design system is a collection of reusable components, guided by clear standards, that can be assembled together to build any number of applications.
A design system isn't only a collection of the assets that you use to build a communication campaign. Its like a big box of Lego pieces that can be assembled in near-infinite ways.
Awareness campaign Ideas
Keywords - Identity and culture, Transport and Access, Home and Places, Environment, and Heritage
Ones that I would like to focus around- Diversity, Language, Growth, Future, Restore, Custodian, Identity, Protect, Aotearoa, Tiriti o Waitangi, Tāmaki Makaurau, Social, Past, Schools, Public, Communities, Heritage, Society, Connections, Value
1st Campaign Choice
Campaign Subject - Encouraging the use of and education of the proper pronunciation of Te Reo Maori
Why does your campaign subject need to have awareness brought to it? A lot of famous places in Aotearoa have names that many people still struggle with pronouncing correctly/do not know the correct pronunciation of, including in our city Tāmaki Makaurau. It is especially important that the next generation, Gen Z learn the correct pronunciation and have the tools to do so, in order for the revlizalisation of Te Reo to continue.
What would be a successful outcome to your campaign?
For our Aotearoa's mokopuna, Gen Z to not only have the knowledge and tools for learning the correct pronunciation of Maori words and phrases but also the meanings behind key words.
2nd Campaign Choice
Campaign Subject - Student Living Conditions - Not having enough money from allowances to live off of without working
Why does your campaign subject need to have awareness brought to it? There are over 175,000 Uni Students in New Zealand, and currently for many, their student loan or allowance simply do not give enough in the way of living costs to support students. This can result in many students juggling long hours of work as well as study, as well as many students settling for bad living conditions
What would be a successful outcome to your campaign?
3rd Campaign Choice
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