#makingmeanings
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25 . 07 . 2022
This is what I know
https://www.stopthetraffik.org/about-human-trafficking/the-scale-of-human-trafficking/
With the amount of research done and the given nature of human trafficking its not fully understood to the whole issue. Trusted sources of this global crime research done by the International Labour Organization (ILO). ILO's most recent report on forced labour:
An estimated 40.3 million victims are trapped in modern-day slavery.
Of these:
24.9 million were exploited for labour.
15.4 million were in forced marriage.
There are 5.4 victims of modern slavery for every 1,000 people in the world.
Men and women of all ages are victims of human trafficking and modern-day slavery; there is no age restriction.
By Gender
Women and girls make up 71% of trafficking victims worldwide, while men and boys make up 29%.
By Age
30.2 million victims (75%) are aged 18 or older, with the number of children under the age of 18 estimated at 10.1 million (25%).
37% victims of trafficking in forced marriage were children.
21% victims of sexual exploitation were children.
By Industry
There is forced labour in a wide range of industries.
While every industry is susceptible, those highlighted in the report are broken down as follows:
16 million (64%) forced labour victims work in domestic work, construction or agriculture.
4.8 million (19%) persons in forced sexual exploitation.
4 million (16%) persons in forced labour imposed by state authorities.
Half of all those who were subjected to forced labour by private actors were debt slaves. Debt bondage serves as a form of restraint and keeps victims of human trafficking from fleeing.
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GRAD502 Course Brief & Timeline for Semester 2 2022
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Week 7
7.2
Message + Meaning
#MakingMeaning
Visual Metaphors
Reviewing the Timeline + Resources
MEssage + Meaning
campaigns are always talking about their messages
A campaign message or a slogan is somethinf that rolls off the tongue, activating current + potential supporters.
It’s the core of a design strategy or concept, the drive to action- it’s how you articulate your cause + how actions are ultimately linked to impact
For a successful campaign a slogan is neccesary
The catchy little cluster of words is the foundation upon which your communication + design system is built
Writing for a communication design context, (with a campaign as a design outcome + to be used within a typographic system), is a specific vernacular _ colloquial language - a language of cues, puns + clutural references
A visual language is a system of commmunication using visual + design elements ( + assets)
Speech as a means of communication cannot strictly be separated from the whole of human communciatign activity which includes the visual + the term language in relation to vision is an extension of its use to describe the perception, comprehension + production of visible signes.
Slogans + Taglines
But it isnt a stand alone asset, or single line of copywriting, every instagram design, poster or flyer needs to be aligned with a common phrase
The message is as important as the visual design assets
Its your approach to communicating your message that creates the foundation for the overall aesthetics + visual languages
If you feel stuck knowing how or what to design, its often because you havent defined a communication strargey to activate your message + its meaning
What makes an effective message
An effective message captures the attention of the target audience, is easy to understand + does not require any further explanation
Your message defines your core topics + drives persuasipn while a slogan or tagline can neatly encapsulate it in a more memorable way
Single-minded proposition, or sometimes the USP (unique selling point / unique selling proposition, The SMP aka the single-minded proposition, aka the awareness campaign message is, without a doubt the most important collection of words on any creative or design brief
The SMP is the single clear message that you are wanting to communicate. The SMP says “X marks the spot” Its not telling you whaat the teasure is below, but it does tell you where to dig, without it youre scrambling around in the dark hoping to stumble across a good idea
A great SMP will be memorable and will be an ide so strong that i can move the audience in your direction
There is no room for weak, vanilla, homongenous ideas. This must be a flagpole firmly planted in thr ground
A great SMP will be catchy, like a headline. Many creatives use the SMP as the benchmark for the concept. A good SMP as the benchmark for the concept. A good SMP will capture the service, product and/or message that you are trying to communicate. An SMP will unpack the problem or issue-quickly. It will present the benefits and the point of difference
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Week 1 - Making Meaning
This week is all about start the Studio project #makingmeaning. This course involves creating and developing a design project with divergent ideas and identification of information.
Due Dates and Assessments
Formative: Week 6, 25 August 2022, 5pm
Proposal Presentation and Proposal Presentation Document
Design Research and Design Process Tumblr blog
Summative: Week 13, 27 October, 5pm
Printed Matter: 8-Fold A3 Poster Zine. Colour printed, folded
Awareness Campaign Project Document with Final Campaign Artwork - Printed and bound A3 landscape and PDF or fixed-layout EPUB upload to Canvas
Design Research and Design Process Tumblr blog
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week one lecture recap
Review the brief requirements including assessment outputs, presentation formats + deliverables.
Understanding + identifying what an integrated awareness campaign is, including its purpose.
Select a topic for you to undertake + design a system for your awareness campaign project.
Today was our first lesson of design studio for semester two. We met our new tutor, Meighan, and she took us through our new brief, called #MakingMeaning. The formative assessment for this class is a proposal presentation due in week 6, which is an indicative grade. We will then work on our summative for the following 6 weeks, which is a 8-fold A3 poster zine and an awareness campaign project document.
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BRAINSTORM
This brainstorm of mine consists of possible campaign ideas/inspirations, and random sketching. The campaign ideas/inspirations I listed were No Nut November, Art not War, Bystander Intervention, DIY Teeth Filling (Tik-tok Trend), 40 Hour Famine, and Coward Punches.
As the brief states that whatever awareness campaign I pick needs to be relevant to my demographic being Generation Z in New Zealand. Therefore I feel out of my whole brainstorm, the strongest idea to me was Coward Punches. As a fellow Gen Z myself, this idea of Coward Punches stood out to me the most because for most of us, it is our first time going out to the clubs and partying. Anything can happen. A guy could low key be jealous of you and randomly hit you out of nowhere, and escape into thin air. Situations like these are massive, and needs to be talked about.
I added more to the ‘Coward Punches’ and stated Fau Vake, a 25 year old, rising MMA fighter who recently died of an attack in Auckland. This was an attempt of a ONE PUNCH BLOW. Now that I found a topic that I am interested in, I need to do some Research.
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So excited to be a part of this conversation again! And hard to believe this excellwnt community is only a year old! Come join us if you can Make sure you SIGN UP HERE to receive access link (link sent out a couple of days before session): http://eepurl.com/g7qB2b @dialoguesforartists TIME: 20h CET (Europe), tpm BST (UK), 2pm EDT (US), 11am PDT (US). Please check your time zone if not listed. #dialoguesforartists #dialoguesforartistsinachangingworld #postcontemporaryart #engagingnow #makingmeaning #cocreation #sharingideas #exchange #postcontemporary #collectivethinking https://www.instagram.com/p/CPb4vfhHHBz/?utm_medium=tumblr
#dialoguesforartists#dialoguesforartistsinachangingworld#postcontemporaryart#engagingnow#makingmeaning#cocreation#sharingideas#exchange#postcontemporary#collectivethinking
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Inside of one of the buildings that are to be renovated for Atlanta’s film studio location/destination. They are trying to salvage many the original materials even though the project is now on hold. Fingers crossed it still happens! Through our stories others come to know us. tell your story 🎥🎨🎤 ____________________________________ #ninjapro #creativedirection #documentart #creativitymatters #procreator #creativemind #designfirst #creativecapture #ideasinlife #j3 #ideasfirst #creativeprocess #clientstories #documentlife #yourstory #craftingmeaning #artiststories #makingmeaning #colortheory #typography #fellowartists #shareyourvision #experiencecounts https://www.instagram.com/p/CABcUljHtsQ/?igshid=sp36germkgqs
#ninjapro#creativedirection#documentart#creativitymatters#procreator#creativemind#designfirst#creativecapture#ideasinlife#j3#ideasfirst#creativeprocess#clientstories#documentlife#yourstory#craftingmeaning#artiststories#makingmeaning#colortheory#typography#fellowartists#shareyourvision#experiencecounts
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Themes of self and other came up a lot for me this past week, which of course, I could only process with poetry... #poetry #self #other #makingmeaning https://www.instagram.com/p/B8EgIcrFhwu/?igshid=pvgerqr5t5hg
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25 . 07 . 2022
Hashtags that relate to the topic
There was not alot of information to do with hashtags that are used on social media but these are some I found and I have the links to where I got my resources from at the end.
#IAsk
#IAsk is the theme of the Sexual Assault Awareness Month, and the National Sexual Violence Resource Center has a library of resources for spreading the message about asking for and respecting consent. They have social media shareable graphics with simple messages about consent such as “Consent is a skill, you get better as you practice.” The NSVRC also hosts a #30DaysofSAAM contest on Instagram with open ended prompts related to preventing sexual violence and supporting survivors that any Instagram user can participate in.
#1Thing
The National Resource Center on Domestic Violence created #1Thing for Domestic Violence Awareness Month, which mobilizes people and communities to commit to one thing they can do to prevent domestic violence and support survivors. Social media share graphics include prevention education messages like the importance of modeling respect and equity in various types of relationships.
#BoldMoves
The California Coalition Against Sexual Assault‘s campaign is #BoldMoves, which is also a full website with ways everyone can learn small actions that translate to bold moves that prevent and end sexual harassment, abuse, and assault. Bold moves for prevention can be actions, questions, and conversations that everyone can do to change the culture to one without violence and that supports safety and healing for all
#DontStandBy
NO MORE and Uber partnered to create #DontStandBy, a call to Uber riders and drivers and others to be active bystanders in rideshares, nightlife, and elsewhere to ensure everyone has a safe, fun experience free from sexual violence. #DontStandBy offers scenarios, resources, and safety tips for how to intervene and support friends and others to prevent sexual violence.
#ItsNotOkay
Women are sharing their experiences of sexual violence on social media under the hashtahg #ItsNotOkay to mark Sexual Abuse and Sexual Violence Awareness Week, which started on Monday.
The hashtag was created to raise awareness and tackle the stigma that discourages people from openly discussing sexual assault and abuse and has already garnered thousands of responses from individuals around the globe and UK police forces.
https://www.preventconnect.org/2020/03/beyond-trends-hashtags-that-are-creating-social-change/
Here are more tags but mainly searched on twitter
Twitter hashtags
#SAAM
#youth
#HealthySexuality
#TweetAboutIt
#SexualAssault
#prevention
#stopthetrafficking
https://www.nsvrc.org/sites/default/files/2014-01/saam_2014_social-medial-toolkit.pdf
I also did more research on other related crimes to human trafficking and with this site it gave me a list of hashtags to help join the fight to go against these hateful acts.
SEXUAL ASSAULT / HARASSMENT
#MeToo*
#SupportSurvivors
#ChurchToo
#YesAllWomen
#NoMore
#SexualAssault
#TimesUp
#MeTooK12
DOMESTIC VIOLENCE
#DV
#DomesticViolence
#EndDomesticViolence
#Safety4Survivors
#WhyIStayed
#WhyILeft
#PurplePurse
#DomesticAbuse
SEX TRAFFICKING
#EndIt
#EndItMovement
#CanYouSeeMe
#SexTrafficking
#HumanTrafficking
#Slavery
#HumanRights
#Trafficking
HATE CRIMES
#EndHate
#ReportHate
#AntiHate
#DeleteHate
#SpreadLove
#UnitedNotDivided
#WhyIMarch
#HumanDignity
https://kickatdarkness.com/spotlight-darkness-kicking/hashtags-social-media/
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Scanned Documents of Reviewing the Brief in Class
What is being asked of you? What do you not understand?
The Five Ws and Hs six fundamental questions to ask while gathering information to determine the nature of the problem and how to address it.
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Welcome Carolina Caycedo and David de Rozas to HOLA’s Public Art Residency!
Carolina and David are internationally acclaimed artists currently based in Los Angeles. Carolina is a multidisciplinary creative whose work investigates relationships of movement, assimilation and resistance, and representation and control. Her practice, exemplified by projects like BE DAMMED, is focused on collective action and amplifies movements of territorial resistance, solidarity economies, and housing as a human right. David is a filmmaker and lecturer at San Francisco State University. His work explores encounters between history and memory, and the politics that shape these encounters. Most recently he produced, directed, and edited GIVE, a film with Roland Gordon. Together with HOLA Visual Arts students these phenomenal artists will be embarking on The Ideal X.
HOLA’s new building, slated to open this fall, is constructed from 46 recycled shipping containers. The Ideal X aims to re-animate and imagine the traces, memories, and stories of the shipping containers that will be our new home. The endless potential of an empty container becomes a jumping off point to investigate place, memory, and pathways. We will interrogate relationships between the neighborhood and the body of water that delimits a large part of the greater L.A., the Pacific Ocean, which moves millions of shipping containers each year. In doing so, The Ideal X will bring life to HOLA’s new building, while highlighting the memory of its structure tied to current environmental, political, and economic issues.
Over five weeks of intensive workshops, students will build individual narratives through modifying their own mini shipping containers. The students, Carolina, and David will use these containers to develop a collaborative sculpture and story. In addition, a banner inspired by maritime flag language will be constructed. The project will be unveiled to the public at a spectacular end of summer celebration- stay tuned for details!
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#makingmeaning Designing an Awareness Campaign
Campaign project document- Adobe InDesign A3 printed and bound landscape & Process Workbook A3
What is an awareness campaign?
An awareness campaigns purpose is to educate and share with society. What the problem is and why we should care. Call to action. Campaign is a goal in mind that carries on for a period. To create change/action.
‘Students will develop a dynamic integrated awareness campaign’
Dynamic- (of a process or system) characterised by constant change, activity, or progress. "a dynamic economy" (of a person) positive in attitude and full of energy and new ideas. "a dynamic young advertising executive"
Integrated- with various parts or aspects linked or coordinated. Consistency of mediums and output. "an integrated public transport system"
Awareness- knowledge or perception of a situation or fact. "we need to raise public awareness of the issue", concern about and well-informed interest in a particular situation or development. "a growing environmental awareness"
Campaign- a series of military operations intended to achieve a goal, confined to a particular area, or involving a specified type of fighting. "a desert campaign". An organised course of action to achieve a goal. "an election campaign". Work in an organised and active way towards a particular goal, typically a political or social one. “people who campaigned against child labor.” A series of messages that share a single idea and theme in which a group of people can group their ideas, beliefs and concepts.
What is its purpose?
To engage people, change, excite, inform. For people to embrace the action.
Awareness campaigns are important because they can be used to contribute to change within a community, an organisation or at an individual level.
Awareness campaigns inform people about a current issue, a situation, problem or event by drawing highlighting attention to it in such a way that the information and education provided can solicit action to make changes.
What does/should a successful awareness campaign achieve?
Increase awareness it ensures audiences know about the issue at hand
Educate they are platforms to inform your audience about the issue and its related matters
Engage should engage its audience not its message and call to action
Reach knowing that an audience is scattered across numerous moments, devices and channels, its critical to create various touch points that your audience can see and engage with
Frequency understand your audience and the frequency (campaign length and collateral roll out) that they’ll tolerate so that you won't have your audience tuning out
Measurability what does success look like, and how it can be measured.
Should achieve ongoing change. NZ is a good example of a country with long term success (Kate Shepherd- women's right to vote)
Examples of awareness campaigns
Save the whales
Movember
Ice bucket challenge (ALS)
Putting Aotearoa back into New Zealand police
Clean cheeks
Self-Directed learning:
Best Awards Campaign 2016
Name the campaign and give a brief description of it.
What is the issue that awareness is being brought to?
Who is the audience or audiences?
What is the 'call to action' (what is the audience being asked to do)?
Make a list of its collateral and touch points. i.e. billboards, Instagram environmental graphics.
Note its visual look. i.e. bright/subdued, messy/clean, digital/analogue (hand-drawn).
Note its tone. Serious, humorous, compelling, demanding.
And finally, write a couple of paragraphs reflecting on how successful (or unsuccessful) you found the campaign to be.
Fracture- Lipton Ice Tea - Summer Festival
Finalist- Digital Campaigns 2013/ Design Director- Fracture/ Creative Director- Fracture/ Team Member- Fracture/ Client- PHDIQ
This campaign was designed to allow New Zealanders to build their own Lipton Ice tea summer festival project (through PHDIQ + Fracture). They create their ideal festival project online. The location, attractions and bands and connect with Facebook friends.
The audience is adults in New Zealand (r18) who use Facebook, that enjoy summer festivals and drink Lipton Iced Tea. People that like listening to bands and use Spotify.
The call to action is to engage with the project online and build your dream festival for the summer. To be involved in the virtual experience.
The collateral is social media as its digitally designed for games online.
The visual look is very bright and bold. Friendly, welcoming and warm. Definite summer vibes and atmosphere to get the summer festival point across.
Its tone is fun and inviting, humorous illustrations.
https://bestawards.co.nz/search?q=Campaign+
https://bestawards.co.nz/digital/digital-campaigns/fracture/lipton-ice-tea-summer-festival/
https://campaignbrief.co.nz/2012/12/19/lipton-ice-tea-asks-new-zealan/
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AK JUICE [15-Minute Design System Activity]
At the end of our class session, we were given 15-minutes to create a label for a company that was randomly chosen and given to us by our lecturer, Meighan. It was called ‘AK Juice.’ We weren’t allowed to look up our own subject matter. It was given to us. The Sky Tower, Rangitoto Island and The Harbour Bridge. This is what I produced. The colours represented where I got my inspiration from, and on the top left corner it has the names of the subject matter. I was also able to come up with some cheeky slogans/and or taglines 👀I think I infused some elements of line, form, pattern and typography. Next time i’ll try and go 🆎stract.
I look forward to doing this again because in that short amount of time we are pressured to put our best foot forward to impress our customer. Now that I have all the time in the world to look back at it now, I can pick up where I left off and see where I can take this specific design. Like Jenga, you carefully take one piece and put it on top. You come up with new tactics, and figure out what needs improving and identify the specification of whatever the customer wants, and needs for a successful brand label. The process keeps on going, and so does your creative juices 🤯Unleash your inner inventiveness!
At first I thought the AK was referencing a Gun, but it was meant for Auckland 😆🤦🏽♂️Don’t judge me 💅
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#Repost @dialoguesforartists • • • • • • Less than a week to go until THURSDAY 1st APRIL's fascinating conversation about how making work relates to the world today ENGAGING NOW With Michael Herbert Dorn and Guy Kinnear, moderated by Elina Cerla See you then! Make sure you SIGN UP HERE to receive access link (link sent out a couple of days before session): http://eepurl.com/g7qB2b TIME: 20h CET (Europe), tpm BST (UK), 2pm EDT (US), 11am PDT (US). Please check your time zone if not listed. #dialoguesforartists #dialoguesforartistsinachangingworld #postcontemporaryart #engagingnow #makingmeaning #cocreation #sharingideas #exchange #postcontemporary #collectivethinking https://www.instagram.com/p/CM5AIpbHdkD/?igshid=7qx30pv7c8pb
#repost#dialoguesforartists#dialoguesforartistsinachangingworld#postcontemporaryart#engagingnow#makingmeaning#cocreation#sharingideas#exchange#postcontemporary#collectivethinking
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