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canonkiller · 1 month

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Hi, I'm trying to do art commissions, but no one has commissioned me yet. Do you have any advice for attracting customers?

I wrote a lot of words for you in hopes that at least some of it will be helpful, so I'm putting the bulk of this answer below a read more to save people the scrolling. The quick and easy two tips that I find people forget to do the most are:

Is your art easy to find? Having a pinned post with a tag for your art, a link in your bio, or an art-focused / reblog-light blog (like this one!) make it so that people know you draw, and knowing you've been posting art for a while makes you less likely to be a scammer.

Is your commission info easy to find? People can't buy things that they don't know you're selling; clear and accessible links to your prices and terms are important.

Now for the real bulky meat of advice giving, where I say a lot of words that may or may not be relevant:

I have a lot of advice, but I do want to say before getting into it:

A lot of selling art (especially in a non-industry setting, like with social media commissions) is luck.

There is no one size fits all method for selling art, and it's best to go with what feels right to you (I'll go more into this later)

Tips for selling are not necessarily tips for creating, and there will be advice in here that I don't apply to myself. Determining what you do and do not implement is something you should decide for yourself and your work flow.

Your art not selling doesn't mean nobody cares about it.

Personally I think the idea of intentionally curating a single subject demographic of Customer and Consumer for your work is limiting and doomed to burnout in a non-industry space. I will also touch more on this later.

Now for the rest of it in varying orders:

✨ Attracting Customers

This one is going first because you mentioned it specifically. It is kind of vague though, by nature of the term, so what I advise doing is specifying.

When you are thinking of a customer, are you trying to appeal to:

People who will buy pre-made art products? (Pins, stickers, prints, etc)

People who will buy custom work? (Commissions for specific subject matter)

People who will buy art resources you've created? (Fonts, bases, texture packs, 3d models etc)

There's also frequency: a repeat customer of custom art will usually be appealed to more by a wide range of options (like illustrations), while you might get more single-purchase customers if you only offer a limited range of options (like only icons).

Demographics also, of course, play a substantial role in just custom art commissions; furries get lauded as high spenders, but they're also a huge community that is focused around OCs, so by statistics alone they will have more people with spending money and will be frequent customers of people drawing OCs. A narrower audience means fewer people, but often the spread of the people within that audience is the same - and at the end of the day, selling an art piece only requires one other person, it's just a matter of happening to find them.

The follow up question is of course the finding: the average artist in fandom spaces selling commissions does not have the platform or budget for an ad campaign. This, however, is also its own category:

✨ Posting Online

Right out the gate: anyone who has told you that just drawing x thing is the way to get easy money is wrong.

"If you draw more fan art, you'll -" wrong.

"Nobody cares about that, you should be drawing this instead -" wrong.

"if you need to sell fast, just sell porn -" wrong. And also re-evaluate your perceived lack of quality or value about the subject.

The things you will be able to create easily and consistently will be the things YOU, SPECIFICALLY, like to create. It is also entirely impossible that you are the only person on earth to have ever liked those things, which means that if you create them, there are people out there who will enjoy them.

It feels itchy to be like "and those people are Potential Customers", but it is true; your work will resonate with people. They will want you to create it. It is vitally important to your own well being that the things you create, that you want others to enjoy, are things you enjoy as well.

(This is also why the "just draw porn" joking advice that gets tossed around is particularly fucked up. You as the artist should not feel forced into drawing things you aren't comfortable with, and the vast majority of customers for explicit content also don't want the people making it to feel forced into doing so. It's basic consent. I have strong feelings about this.)

If you are creating things and putting them out into the world, they will find an audience. That audience may be one singular person! The number does not matter, because that's still a person who - again, sucks to frame ig this way - has the potential to buy things from you.

If you're constantly chasing a bigger follower count, more interactions, etc etc for the future, it can genuinely be pretty taxing on the people who want to support you in the present. When you enjoy someone's work, and want to support them, being told constantly that that support is not good enough is frustrating. Trying to follow your work should not lead to seeing more "likes are WORTHLESS and NOBODY reblogs my things" posts than it does art. You are a person making things to share with other people, and you have to remember it or you will burn yourself out into a desiccated husk.

TL:DR consistency is key and the easiest way to be consistent is to just draw whatever the fuck you live drawing in whatever ways you want to draw it, and then slap it on the internet somewhere and Keep Doing That

✨ The Actual Commission Information

this one is just factual really. A lot of artists have really shitty commission sheet layouts, because advertising graphic design and illustrative art are different skill sets. That's fine. You don't have to remake the wheel. A good commission sheet should include:

More images than text (if you can't see what the examples are when zoomed out, you have to rearrange or cut down on words)

Examples organized by price / type, and clearly labeled

Your personal favourites for examples - one really strong example piece is better than twenty tiny images of work you think is just "okay"

Contact information - having a method that works WITHOUT a social media account (email.) Is important and way easier to keep organized, imo

A SIMPLE list of strengths (the things you draw the best) and things you won't draw (common example: mechs). You do not need to list every fandom or subject matter. Limit yourself to a top five.

A clear and easy to type link for your terms of service. Carrd, and sites like it, is good for this. This will go into details about your process, what you will and won't do, permissions granted to the commissioner (like "no, you can't make an NFT with this"), your privacy policy (saying you won't sell commissioner details to third parties), and other stuff. You do not want to have all of this on your original post, because it should be thorough and you want your main post to be showcasing your work and not your legalese. Here's mine as a reference; if you have trouble writing your own, feel free to copy from it and make the necessary alterations for your work.

✨ There Was More I Was Going To Write But I Forgot

I have a different document of commission related talk here, which is also incomplete but in a different way. It's in my nature. Hopefully some combination of this and that can be useful to you. Sorry if they're not. I love you have a nice day

#not art #ask #ne0nwisp #i feel like this is a profoundly unhelpful word count but I Tried.

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