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Revisiting 2018 – Do What Your Heart Feels is Right
Last day of the year is always special. It’s the last time I
sat down to write in 2018. It is also an excellent time to reflect
upon things that happened this year and make plans for the year to
come.
It’s been a while since I composed a yearly review, but here I
am, documenting some of the moments of 2018 that I would like to
remember forever. In the first week of December 17, We redesigned
ShoutMeLoud and got a new logo and did some great work there.
Sharat inked himself with ShoutMeLoud logo which is remarkable:
I started 2018 just after one of the most amazing trips to
Antarctica, and for the first time, Delhi winter didn’t feel as
freezing as it usually does. Now, unlike other years, 2018 was
different.
It was a lot of introspection and self-learning for me. I had to
fight a lot of my inner demons which I knew existed for years but
never dared to face them.
It was more like trash piling up in one corner of the room that
I knew was there, but I never took action.
The first half of the year unearthed many of them, and I
realized that I had to accept them before I could fight them.
When I look back, I feel I could have done better in the first
half of the year. The only thing I could do was to surrender myself
to the whole experience and acknowledge my achievements, realize my
mistakes and use the learnings to make better decisions in the
future.
2018 was the year when I made the most mistakes, which also
makes it the year of great learnings.
I will try to put down my experience below so that you can learn
from my mistakes and have a better year ahead.
Also, when I grow old, it would be nice to look back at this
phase and smile.
Ok then, here we go:
January and February 2018
Last few months of 2017 were super exciting. I achieved things I
never thought I would on personal as well as the financial
front.
I kept thinking of early retirement as it felt like I
had achieved most of my goals.
I stopped growing for a bit and my perspective changed from
being a student of life to someone who thought he knew it all.
I had, unknowingly, started surrounding myself with people who
were nice to me, rather than those who were honest in my face.
Instead of taking actions, my impulse to seek recognition started
increasing.
For me, it was a tough one to digest as I never thought I could
be such a person. But it was happening!
The first two months of the year were the toughest and also the
slowest for me.
Day-dreaming and running away from accountability, I was making
my future difficult.
Sometimes it gets hard to see things when you are in the middle
of it all. Don’t you agree?
I was almost in the midst of a mid-life crisis, figuring out
what to do next.
It was not productive but the questions I was going through
paved the way for time to come.
Me and Sharat did a road trip to Chandigarh to meet Chatty who
is a smart young chap and was working on a few projects with
us.
March
2018
March started with great pace, and the first significant thing
that I did was a trip to Hong Kong with my team.
It was a conference that we attended it as an official media
partner.
We also tested a lot of new stuff like:
Podcasts
Twitter chat
Podcasts and videos are going to one of the prime targets for
2019.
I also met Gary Illyes, Abhishek, Honey Singh and Fernando at
different venues and events in the month of March:
April and May
2018
These two months were pretty busy with managing my finances and
restructuring the company.
By the end of April, I moved away from managing the finances of
my company which turned out to be a great decision. I also moved my
whole blogging business to the newly formed company rather than
managing under my name, something that paved the way for better
structuring in the times to come.
This is the time when I shared my intention with my team of
stepping down from the role of CEO of ShoutDreams and bringing
someone knowledgeable to run the company so that I could focus on
things that I like.
I could feel the pressure of increasing demand for growing the
company and keeping up with writing content.
Honestly, running day-to-day operations was becoming a
challenge. I had never felt so much pressure. Even though I knew
the right thing to do, I was not sure what to do.
I could feel it in my heart that I was not enjoying what I was
doing and that my business and life required some major
changes.
The question I kept asking myself repeatedly were:
Do I really need to do this?
Do I really need to build the company?
What’s next for ShoutMeLoud?
On the one hand, I knew it was an important thing to do
considering the way we do business online was shifting. On the
other hand, I felt I was getting too business-oriented and was
losing my freedom.
I could feel the requirement of having more key players on my
team. Maybe a content guy, a video editor, a graphics guy, maybe an
app developer. However, I was not enjoying the part where I had to
spend time hiring and letting go of people.
The pressure of running the company was taking a toll on my
overall performance. Moreover, I was not sure what I wanted from my
life anymore. I had not yet confronted my inner demons and was
trying to ignore them as much as I could.
To add to my troubles, Shallu (my wife) met with an accident and
hurt her back in April 2018. She was bed-ridden for 3 whole
months. When this happened, for the first time in many, many,
years, I was really scared. Seeing someone you love in pain is
heart-wrenching. I’m sure you can resonate with that.
I was struggling with everything. It was not the best place to
be, but I can’t deny the importance of that phase in my
career.
I realized I should be spending more time working. Honestly, I
was starting to enjoy work again, and I knew it was time to make
some changes. I rented a space in co-working office called Regus
and worked from there for a month.
It was a boring place to be, but I was still happy as I was
breaking out of procrastination and getting work done.
I worked from this space for almost a month. I discontinued with
it later because it was becoming too corporate – more like a 9-5
job!
One highlight of April was addressing the audience at MindmineSummit.
June
2018
June is usually an action-packed month for me. In June 2018, I
traveled to Helsinki to attend the SummerJam by SEMRUSH. SummerJam
is a private event by SEMRUSH where they invite some of the best
minds from the SEO and marketing industry.
It was great connecting with like-minded people in Helsinki.
Here are some pictures from the event.
I also met Victoria, former affiliate manager of SEMRUSH, who
currently works with Supermetrics.
If you don’t remember her, here is the video we did together
last year about affiliate marketing for businesses.
Another highilght was this “Blogging birthday cake” sent by
my friend, which made my day:
July 2018 – Half
cooked Europe trip
After the Summer Jam, I planned to travel to Europe for a month
with my family. It was one of our dream trips. From Helsinki, we
went to Amsterdam and Prague. The plan was to travel to more
places.
However, on the 9th day when I was in Prague, one of my key team
member shared his intention of saying goodbye. I already felt I
wasn’t doing justice to my role and this news couldn’t have
come at a worse time.
We abandoned the rest of the trip and returned to India. I
realized how important it was for me to resolve the burning
question of the future of the company – putting up the system in
place, ensuring everyone gets proper growth and credit for their
work. I wish I could have done this more pro-actively a few years
back, but as I said, I was no one to complain about how my life was
unfolding. More on this later.
August
Half of the year was gone, and I could feel the pressure of not
doing anything significant.
It doesn’t matter how well one is doing financially or growing
if the ❤ is not in sync with the mind. It’s struggle.
👆🏻was my state of mind, and the first thing I did was
change my office space. I found a nice place near my home called
Instaoffice where I rented a spot.
It was a dream office and I enjoyed being there from day
one.
Instead of planning, I started getting things done.
But I had accumulated a lot of questions in the past few months,
and the answers were nowhere to be found. The worst decision one
can take is not taking any decision, and I was doing exactly
that.
As it is, I was not feeling super pumped up about much I was
doing. Existential crisis along with mid-life crisis, it was a
pretty awkward place to be in.
In the past 12 months, I lost two key players from my team, and
I was failing to put up system and process. I was facing a new
issue every day.
At the stage I was, it was not easy for me to open up to anyone
and tell them what I was going through. I was feeling lonely, but
I didn’t let anything affect my day-to-day activities. It felt
like depression but I’m glad it wasn’t.
I was losing the whole perspective of my journey. I was unsure
of what would happen next.
But life always has something to offer.
One gets help when he/she least expects, and this is what
happened in August.
I opened up to a few close people and told them what I was going
through.
“Are you enjoying what you are doing?”
A friend asked me this simple question, and straight away I
knew the answer – No!
I was doing a lot of things that I wasn’t enjoying.
For example, working 9-6 thinking that working more was a
solution.
Waiting for weekends to live life!
I was trying to live a perfect life which was not me. I was
living someone else’s life.
I was not able to write regularly, because my heart was not in
sync and nothing makes me better than journaling.
We discussed things, and after a lot of questions and
introspection over the new few days, I realized I was doing the
exact opposite of what my heart said.
Working 9-6 was not me, and there I was, forcing myself to work
more thinking that was the solution.
Rather than looking at my problems with the lens of solving it,
I was harsh on myself.
I was being cornered by my ego. I was not ready to accept my
shortcomings.
Instead of keeping my blogging journey fun, being thankful for
whatever I have, I was focused more on the things that I wasn’t
able to accomplish.
Throughout, I knew I don’t enjoy doing some of those things
and rather than asking “How” to solve it, I was looking at
“Why” I couldn’t do it.
This is where I started following the mantra“Do what, heart
says”.
I accepted the situation, and started to take it easy from
there.
I started accepting that I’m good with some things and not so
good at other things.
Believe it or not, this mere acceptance changed everything for
me.
Working more was not a solution and sometimes taking a step back
or slowing down is the best thing to do.
I needed a change. A significant shift in my mindset, and I
needed to be at a new place.
What do I really want to do?
From here on, I started making every decision based on the
question above.
That one simple thing (“Do what your heart says”) changed
the course for the rest of my year and probably my life.
It drastically changed everything!
September – The African Safari and Brighton
SEO
I had planned my trip to Kenya a long time ago and even though I
had to move major mountains in my business, I didn’t cancel this
9-day trip.
Why?
Because I badly needed a change and deep down I always wanted to
experience the Great African Safari.
On the 1st of September, I flew to Nairobi, Kenya, and something
was waiting for me.
A new beginning!
Kenya reminded me of India 20 years back. Everything was so raw,
natural and pure.
The next few days were full of African adventures.
“The Game Drive”, as they call it, had us travel in the
jungle on a safari.
Being in the arms of nature was such an enchanting experience.
It reminded me of this famous quote which was part of my social
media bio for years:
Every morning in Africa, a gazelle wakes up. It knows it must
run faster than the fastest lion or it will be killed. Every
morning a lion wakes up. It knows it must outrun the slowest
gazelle or it will starve to death. It doesn’t matter whether you
are a lion or a gazelle: when the sun comes up, you’d better be
running.
For days, I completely forgot who I’m. Something was happening
to me. I don’t have words to explain those changes. After months
of self-loathing, I was truly free!
This is the same time I started practicing Yoga, and I made a
commitment to wake up before sunrise. This was another landmark
decision of 2018 for me as it positively impacted my health and
overall awareness. I would take this moment to thank Rohit for
being my Yoga guru.
At the end of the month, I attended the BrightonSEO. It was the
2nd event for me of the year, and I realized how much I enjoyed
attending such events.
Apart from learnings, such events are the best place to meet
people who walk the same path as me.
October: DMSS Bali and Lasik eye surgery
After returning from the Brighton SEO, I went straight to Bali
to attend DMSS. I was particularly excited about the mastermind
which was one of its kind and my first ever. DMSS Bali turned out
to be more than a digital marketing event. I have written a
detailed experience here.
I met so many amazing people and discovered a lot of stuff about
running and managing a remote company. I realized how silly I was
by trying to fix things which were not even broken. Another key
learning is to surround ourselves with people who are on a similar
boat.
Andrea also took me for my first ever surfing experience, and I
absolutely loved it.
Lasik Eye surgery
Another highlight of the year was letting go of my eye-glasses.
It’s been more 20 years that I have been wearing glasses, and
finally, I got the lasik eye surgery done.
so happy that the surgery was successful and now I’m writing
this without having anything between my screen and eyes. A huge
thanks to Dr. Dariel Mathur.
November: The Change
By November, I was in the doer mode. I was making quick
decisions, and my year-long procrastination attitude was long
gone.
To make better decisions in life, we need information. If you
don’t have the right information, you will end up trying too many
times before giving up or keep trying. DMSS Bali has given me the
information which I needed to make better decisions, and I
realized it was time for me to step up the game.
My experiment with “surrender to the life” had begun again
and from the “why is it..
Read more: shoutmeloud.com
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FAMU laboratory first in U.S. to print human cornea
For the first time in the United States, a 3D cornea was printed using human cells. The science was conducted by researchers in the College of Pharmacy at Florida Agricultural and Mechanical University in Tallahassee.
The research will help scientists get closer to helping people see again, and will hopefully eliminate animal testing.
The research team is made up of only three people. The project is housed at Florida A&M, and funded by the National Science Foundation.
Some of the work is the first of its kind and, the scientists said, it is just the tip of the iceberg.
"This syringe right here is full of hydrogel and also cells," explained research assistant Paul Dinh.
Dinh, 20, became interested in the field while in high school.
"I had started looking into [things] like, tissue engineering, just on the side, like YouTube, or things like that," he explained.
Fast forward several years, he is working in the lab trying to better understand how the human eye heals.
"We thought, 'Why can't we 3D print a cornea?'" said professor Mandip Sachdeva, who leads the team. "We have been trying to learn every day and we have learned a lot in the process."
The group has spent the past year and a half creating an entire 3D model of a blinking eyeball. The corneas are printed in 3D by a bio-printer, and made from materials including human cells.
"That's like making a recipe for a good dish. You have to have a good recipe for your cornea," Sachdeva said.
The cornea technology was created by a scientist in the United Kingdom, but the lab is expanding on it, making it more efficient by creating a mold to print multiples.
"I was here really late at the lab and it took me so long because I had to print, like, 12 corneas, or something, for the week, so I thought, man, we need to come up with something so we can print 6," Dinh recalled.
The diameter and dimension of an average cornea are entered into the printer. It takes roughly 10 minutes to make half-a-dozen corneas.
"Regular 3D printers, normally they extrude some sort of hot plastic that eventually takes the shape of whatever you want," Dinh said. "Same thing as a bio-printer, except instead of extruding a hot plastic, we can extrude materials that are similar or present in the human body."
The machine prints from the bottom up. Then, graduate student Shallu Kutleria takes over, incubating and growing the cells.
"From there onward we can set up an assembly of 3D-printed corneas in a defeated cell system and then test a lot of formulas or products at the same time and test the data," Sachedva said.
The corneas will eventually be entered into an artificial blinking eye, which was also printed in 3D, tear fluid and all. That way, products can be tested in a simulated atmosphere.
"Then we will try various formulations and we can see the wound healing," Sachdeva explained.
Sachdeva said the method will provide more accuracy, and saves animals from being tested; something that cuts costs and is more humane.
For Dinh, who spends his free time dabbling in photography, he hopes the team's work will some day help others.
"I can go and travel and see all these beautiful things and then there's people out there that can't really see at all," he said. "It really made me appreciate the work that I was doing and that it had meaning to it and maybe my work can help someone down the line."
Dinh said he hopes to one day make an eye that's suitable for transplants.
Professor Sachdeva said that while there is still a lot of innovation to be done in the field, they are only weeks away from inserting the cornea into the eye model.
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