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un-enfant-immature · 6 years

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Kapwing is Adobe for the meme generation

Need to resize a video for IGTV? Add subtitles for Twitter? Throw in sound effects for YouTube? Or collage it with other clips for the Instagram feed? Kapwing lets you do all that and more for free from a mobile browser or website. This scrappy new startup is building the vertical video era’s creative suite full of editing tools for every occasion.

Pronounced “Ka-pwing” like the sound of a ricocheted bullet, the company was founded by two former Google Image Search staffers. Now after six months of quiet bootstrapping, it’s announcing a $1.7 million seed round led by Kleiner Perkins.

Kapwing hopes to rapidly adapt to shifting memescape and its fragmented media formats, seizing on opportunities like creators needing to turn their long-form landscape videos vertical for Instagram’s recently launched IGTV. The free version slaps a Kapwing.com watermark on all its exports for virality, but users can pay $20 a month to remove it.

While sites like Imgur and Imgflip offer lightweight tools for static memes and GIFs, “the tools and community for doing that for video are kinda inaccessible” says co-founder and CEO Julia Enthoven. “You have something you install on your computer with fancy hardware. You should able to create and riff off of people” even if you just have your phone, she tells me. 100,000 users are already getting crafty with Kapwing.

“We want to make these really relevant trending formats so anyone can jump in” Enthoven declares. “Down the line, we want to make a destination for consuming that content.”

Kapwing co-founders Eric Lu and Julia Enthoven

Enthoven and Eric Lu both worked at Google Image Search in the lauded Associate Product Manager (APM) program that’s minted many future founder for companies like Quip, Asana, and Polyvore. But after two years, they noticed a big gap in the creative ecosystem. Enthoven explains that “The idea came from using outdated tools for making the types of videos people want to make for social media — short-form, snackable video you record with your phone. It’s so difficult to make those kinds of videos in today’s editors.”

So the pair of 25-year-olds left in September to start Kapwing. They named it after their favorite sound effect from the Calvin & Hobbes comics when the make-believe tiger would deflect toy gunshots from his best pal. “It’s an onomonpeia, and that’s sort of cool because video is all about movement and sound.”

After starting with a meme editor for slapping text above and below images, Kapwing saw a sudden growth spurt as creators raced to convert landscape videos for vertical IGTV. Now it has wide range of tools with more planned.

The current selection includes:

Meme Maker

Subtitles

Multi-Video Montage Maker

Video Collage

Video Filters

Image To Video Converter

Add Overlaid Text To Video

Add Music To Video With MP3 Uploads

Resize Video

Reverse Video

Loop Video

Trim Video

Mute Video

Stop Motion Maker

Sound Effects Maker

Kapwing definitely has some annoying shortcomings. There’s an 80mb limit on uploads, so don’t expect to be messing with much 4K videos or especially long clips. You can’t subtitle a GIF, and the meme maker flipped vertical photos sideways without warning. It also lacks some of the slick tools that Snapchat has developed, like a magic eraser for photoshopping stuff out and a background changer.

The #1 thing it needs is a selective cropping tool. Instead of letting you manually move the vertical frame around inside a landscape video so you always catch the action, it just grabs the center. That left me staring at blank space between myself and an interview subject when I uploaded this burger robot startup video. It’s somethig apps like RotateNFlip and Flixup already offer.

Beyond meme-loving teens and semi-pro creators, Kapwing has found an audience amongst school teachers. The simplicity and onscreen instructions make it well-suited for young students, and it works on Chromebooks since there’s no need to download software.

The paid version has found some traction with content marketers and sponsored creators who don’t want a distracting watermark included. That business model is always endanger of encroachment from free tools, though, so Kapwing hopes to also become a place to view the meme content it exports. That network model is more defensible if it gains a big enough audience, and could be monetized with ads. Though it will put it in competition with Imgur, Reddit, and the big dogs like Instagram.

“We aspire to become a hub for consumption” Enthoven concluded. “Consume, get an idea, and share with each other.”

#TechCrunch

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hope--fully · 5 years

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I have a lot of feelings about the resurgance of the abortion debate in the US and as a result other western countries (Canada specifically) atm. I figured I needed to write them down and while it won’t add anything new to the discussion I hope the humanizing element might help someone somewhere sometime.

I grew up going to Catholic school. My parents definitely believe in God and we go to church but they also taught us that the word of the church is not gospel (pun intended.) My dad, who is not catholic, used to joke that we (my mum and her family, and by extension I) had a very protestant view on catholism. None the less I was a product of my environment and learned in school that abortion was wrong. I remember going into my mum’s room at the age of... probably about 11? And asking her if I could explain my debate style logic for why abortion was wrong. She sat there quietly and listened to me while I grinned with pride at what I thought was a good arguement then told me that if that is how I felt that was fine. Her affect did not convey it’s intended horror to me until years later.

In high school debate club our advisor said the line he had always been taught was that there are three things you do not insert into a debate: the existance of God, Hitler/Nazis, or abortion. In high school and university I took some philosophy classes and ruminated a lot on issues of existance/life and of liberty/autonomy. Ultimately, I came to the conclusion that I could not seeing myself ever having an abortion; if it came to that adoption would probably be a better option, but that it was not my place to determine what others could do. My morality does not trump that of others and I find religious devotion in the idea that I am never going to know what God’s Will /actually/ is and even if I did, people have to be allowed to follow their own life path, to make their own choices even if that brings them closer or further to whatever divine morality there might be in the abstract. A girl a few doors down from my room in residence had a pregnancy scare after a drunken night (which opened up the whole discussion of how even if she felt she had consented legally she had been assaulted.) I had a campus health appointment for a chest infection that day and I remember looking at the sexual health and family planning brochures and contemplating picking them up for her, of offering to go to appointments with her, to be there while she figured this out. Her period came the next day.

Back in my catholic school days I could never picture myself having sex before marriage. The older I got and more I learned and thought about it I decided I would never have sex unless I loved the man. When I was 20 I had my First Love. He shared by beliefs in most regards and at least respected the rest. As a result we waited months, waiting until we had said ‘I love you.’ So I lost my virginity, and the next morning, my second time having p-in-the-v sex EVER, while still swirling in all the emotions that come with a first time and a first REAL boyfriend, the condom broke. I was on the pill so realistically it was not the end of the world. I had been on it since I was 16. Ironically, the white guy politicians may be interested to know, I was on it not for contraception but to actually protect my fertility; endometriosis runs very strongly in my family and I got the tell tale cramps before I went on it. By going on the pill I am attempting to ensure that one day when I am in that “traditional marriage” they value so highly I will actually be capable of concieving a child. But back to my moment of sheer panic. I was being punished by some universal force; the first time I ever had sex, though it was in a committed relationship with a partner who had the prospects to support a family should it come to that, I was no where near ready for a child.

I googled if you could take the morning after pill along with daily oral contraption, because I REALLY didn’t want to end up pregnant and face the choices associated with that. I found out you could and after asking if I was ok for the millionth time my boyfriend ran out to the pharmacy to get one. I lay there thinking about so many things. I had been so careful, I had thought this through; having sex was not a momentary decision. We had used two forms of prophalactic contraception. But it still might not be enough. “But abstinance!” But I loved him and I wanted to share that depth of relationship with him. That being said, my mum had always said “you don’t even have to love the man, but you need to think: would this be someone I would want to co-parent w if it came down to that?” And I wouldn’t; I loved him but we were 20 years old; he was immature, could barely keep himself alive much less a baby; and while I loved him I fully admit I could not picutre myself spending my life with him, not deep down.

Then my thoughts moved to myself. In theory, I think I would make a good mom, when I’m ready. But I was not. I am on anti-anxiety and anti-depression medication; would I have to stop it if I did get pregnant? Would I be able to survive the resurging depression and anxiety while pregnant if I did have to off of it? Should I go off it /right then/ in case I was and the meds affected a fetus in the first two weeks? Even if I was to choose to carry a unexpected pregnancy to term I would then put either the baby’s or my own life at risk. We all also know the adoption and foster care system has so many stories of abuse but also I would be in a finanical and social situation which would disadvantage it if I was to keep it- assuming its business student father, who was set to make a lot of money, wasn’t around, as a worst case scenario. He came back with the morning after pill, I went to work and endured the cramps and crying fits if caused.

When I finished my birth control pills for the month, on winter break, I waited the ~2-3 days it always takes for my period to start. I prayed to God to help me, to please let me not be pregnant. I went out for coffee with my high school friends and they told me not to worry; I had used 3 seperate forms of preventative measures; there was an infitesimal change, but I still worried. The stress made me ill- and that was while still taking my meds, who knows what it would have been like without them. Was I nausiated because I was anxious or pregnant? I had called my mom crying a few days after it happened, told her I had done /things/ with my boyfriend and wasn’t sure what I was feeling then. I was so upset she feared I had been sexually assaulted. I thought a lot about if I could go through with having a termination if I was pregnant. I still don’t know if I could have or would have. There were moments when I was determined to have one, moments were I was determined to carry it.

Of course a fetus never existed. I got my period on Christmas Eve, and thanked the God I believe in. The whole experience took way more out of me then the event people joke about very casually when they say someone had a “pregnancy scare.” I am sure there are at least a /few/ scenarios I didn’t think of. I am sure it would have been so much worse if I had gotten pregnant. There are so many factors which play into whether a woman might or might not choose an abortion. There would have been so many people effected by the decision but ultimately, it was my life which would have changed the most. It could have RUINED me for life, thrown the whole thing off course. Carrying a fetus in that time and place with my health concerns could have ruined it’s chance at life too. There would be no positive. It would have been a decision I would have had to make and to live with for the rest of my life, but ultimately it was my choice. It was a choice which could not have been taken away from me regardless of a law. It would be a choice I would have to weigh with my health and my own moral beliefs. Even if it was against the law I could have had one illegally. I want to bring children into this world one day, it is one of my greatest dreams, but I will do it only when I am in the best possible situation to give those children all the opportunities I can.

The choices are difficult to make. They are not inherently wrong or right, no matter what self-righteous idea you have which contradicts that. I don’t know of a religious text in any major reigion which specifically refers to the morality of ending a pregnancy, or even the life of an unborn child if you choose to frame it that way. They each have their own emotional and physical consequences, something every women, and particularly women who have experienced the choice or shadow of the choice themselves, is accutely aware of. The decision is rarely if ever made lightly. A woman’s own mind and moral compass is strong enough to check and balance for themselves without interferance. If you cannot respect her inner struggle and ability to know herself and her own mind your problem is not with “killing babies” it is with your understanding of the equality and equity between humans. If you can empathize with other humans how can not you with women who have had or would have abortions? Who would agonize over their own lives and the lives of those around them- and the opinions of those around them? With the narrative I presented above- having done everything right only to have somethig go very very wrog? With another soul who is making the hardest decision of their life, do quote my dad.

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technicalsolutions88 · 6 years

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“We want to make these really relevant trending formats so anyone can jump in” Enthoven declares. “Down the line, we want to make a destination for consuming that content.”

Kapwing co-founders Eric Lu and Julia Enthoven

The current selection includes:

Meme Maker

Subtitles

Multi-Video Montage Maker

Video Collage

Video Filters

Image To Video Converter

Add Overlaid Text To Video

Add Music To Video With MP3 Uploads

Resize Video

Reverse Video

Loop Video

Trim Video

Mute Video

Stop Motion Maker

Sound Effects Maker

“We aspire to become a hub for consumption” Enthoven concluded. “Consume, get an idea, and share with each other.”

from Mobile – TechCrunch https://ift.tt/2LlUkwV ORIGINAL CONTENT FROM: https://techcrunch.com/

#Technical Solutions #SEO #Online Earning #Youtube Marketing #Android Developer

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victoriagloverstuff · 6 years

Text

Kapwing is Adobe for the meme generation – TechCrunch

“We want to make these really relevant trending formats so anyone can jump in” Enthoven declares. “Down the line, we want to make a destination for consuming that content.”

Kapwing co-founders Eric Lu and Julia Enthoven

The current selection includes:

Meme Maker

Subtitles

Multi-Video Montage Maker

Video Collage

Video Filters

Image To Video Converter

Add Overlaid Text To Video

Add Music To Video With MP3 Uploads

Resize Video

Reverse Video

Loop Video

Trim Video

Mute Video

Stop Motion Maker

Sound Effects Maker

Cool read from TC Source Link

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