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#the mysterious appearance of miss appleton
svltaf · 1 year
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no, miss appleton did not single-handedly ruin japanese soy sauce forever
there's a popular post going around this week about a ghq (general headquarters, the administration of the american occupation of japan after wwii) employee, a certain ms. blanche appleton, single-handedly changing the taste of soy sauce. while her story is fascinating for sure and i await further developments on the part of the op, and had a hand in the history of soy sauce, the premise is quite a bit exaggerated, and the general narrative so far in the framing by the op somewhat problematic.
tl;dr: as with most things, this is a confluence of factors, with producers, scientists, politicians, (possibly underworld,) and administrators all having their own agency in this story. i find it unusual to sideline so many parties in favour of presenting a single foreign administrator calling the shots in the op's posts.
i've made an initial response here. i will continue my findings in a separate post here.
1. jack daniel's is swill, but it's still whiskey
i think i can distill my issues with this plot so far down to one statement in the original post:
There should be records of her policies, there should be legal documents in America which record how she apportioned out American exportation of soy beans to Japan, there should be sources talking about this woman's ability to transform Japan's soy sauce production so heavily that today only 1% of all soy sauce is made with pre-WW2 traditional techniques.
this transformative impact of one administrator is entirely overstated. this comment led me to a promo blog post where some of the original claims can be seen, and the op mentions that traditional soy sauce was made in kioke barrels, and the this method of production has dropped to about 1% now. this is true, but it appears that at least one source put the decline as starting around the end of the edo period (xvii-xix centuries). [1] sources traceable to yamaroku puts the decline more recently, at about a century ago [2, 3]
this japanese paper on fermented food production is quite clear in stating that wodden barrel production declined from the meiji period (1868-1912) onward.
江戸時代までに一般化した木桶・木樽の使用形態は、明治期以降、一般の生活や各種製造現場で近代化が進む中、コンクリートや金属、プラスチック、合成樹脂等の材質によって代替されていく。 The use of wooden vats and barrels, which had become common by the Edo period, was replaced by materials such as concrete, metal, plastic, and synthetic resin from the Meiji period onward, as modernization progressed in ordinary life and various manufacturing sites. (deepL translation)
another source from a professor on food production in japan suggests that shodoshima (where yamaroku is made) is the area that has most completely preserved the wooden vat method of production.
this survey (oguri) written by a member of the national museum of nature of science in tokyo dates the supplanting of traditional method in more industrialized regions by 1913
1913(大正2)年:栂野は「最新醤油醸造論」の中で、九州、中国地方では桶の代わりに煉瓦又は石でタンクを作り使用していると記述。 1913 (Taishō 2): Tsugano, in his "The Latest Soy Sauce Brewing Theory," wrote that in Kyushu and Chugoku regions, instead of vats, tanks were made of bricks or stone and used. (deepL translation, p.148)
1918年:西二の蔵(ヤマサ印)の建設に当たり研究中の内面塗料が完成したので、これを採用し仕込桶を角型のコンクリートタンクに改めた。 1918: The internal [coating] that was being researched for the construction of the Nishi Ni no Kura (Yamasa brand) was completed, and this was adopted and the brewing vats were replaced with square concrete tanks. (deepL translation with edits from @literaryreference, see translator's note 3, p.148)
i think it bears repetition that soy sauce production was industrializing as japan was industrializing from the meiji to early shōwa periods. as alluded to in the title, a lot of modern soy sauce is like jack daniels: industrial products that evolved from traditional methods alongside a nation's overall development.
2. babe wake up, a new semichemical soy sauce just dropped, and appleton's role in history (a corroboration of @/inneskeeper)
it seems like the plot on the original poster's part has gone to the american side, so let's try to follow the us-japan interaction but from japanese sources.
the survey cited earlier (oguri) has a lot of information that supports the original post. blanche appleton did exist, and does appear in more anecdotes from that era of the soy sauce industry.
(also, this bibliography has more sources on her time in japan, will require institutional access to japanese universities)
to start, there are two methods of semichemical soy sauce production. the first, 新式1号法 shinshiki 1-gō method (i will call it sc1) was invented in the taishō era (1912-26).
大正の末期頃になると、酸やアルカリの化学薬品を併用することによって、速醸の目的を達成しようとする研究が盛んに行われ、その代表的な「新式1号」が出現する。 Toward the end of the Taisho era, there was a flurry of research into the use of acid and alkali chemicals in combination to achieve the goal of fast brewing, and the "Shinshiki No. 1" [sc1] appeared as a representative example of such research. (deepL translation, p.158)
in the time immediately after the war, there was a shortage of supplies, and its allocation was controlled by the americans
駐留軍の総司令部 GHQ(General Head Quarter)は、1948年の春調味料の原料として「エロア資金」(占領地域経済復興資金)により、大豆ミール2万tを放出する方針を打ち出した。このことにより、その配分をめぐって醤油業界とアミノ酸業界は熾烈な競争をすることとなる。 The General Head Quarter (GHQ) of the stationed army announced a policy of releasing 20,000 tons of soybean meal as a raw material for seasonings in the spring of 1948 through the EROA (Economic Rehabilitation in Occupied Area) Fund. This led to fierce competition between the soy sauce and amino acid industries for its allocation. (deepL translation with edits by myself, p.159)
the "amino acid industry" mentioned refers to the monosodium glutamate (msg) industry (glutamate is the ion of an amino acid). essentially, in the early 20th century, both msg and soy sauce (and chemical "soy sauce") production methods have converged to all requiring many soybeans due to their protein content and fermentation properties.
this is where appleton makes her entrance:
GHQは両業界の調整窓口として、「経済安定本部」の経済科学局で調味料と乳製品の需給を担当していたミセス・ブランシェ・アップルトンをその任にあてた。アップルトンは、醤油醸造協会の茂木啓三郎とアミノ酸業界の大内鋼太郎を招いて意見を聴取し、原料の配分を「醸造醤油2、アミノ酸業界8」とすることを内定し、上司のマーカット局長に報告した。この報告内容は醸造醤油にとっては死活問題であったが、内定の根拠は次のようなものであった。 GHQ assigned Ms. Blanche Appleton, who was in charge of the supply and demand of seasonings and dairy products in the Economic and Science Section of the "Economic Stability Headquarters," (?) to serve as the coordinating contact between the two industries. Appleton invited Keizaburo Mogi of the Soy Sauce Brewers Association and Kotaro Ouchi of the amino acid industry to hear their opinions, and informally decided that the distribution of raw materials would be two for brewing soy sauce and eight for the amino acid industry, and reported this to her boss, Maj. Gen. W. F. Marquat. The content of this report was a matter of life and death for brewers' soy sauce, but the rationale for the informal decision was as follows. [...] (deepL translation with edits by myself p.159)
essentially, appleton originally intended for only 20% of the soybean meal to be handed out for soy sauce due to its relatively inefficient usage of materials compared to msg production. this would've crippled the existing soy sauce producers, and they set out to find solutions to save their industry.
醸造醤油側は、醸造醤油の「日本人の食生活における重要性や醸造醤油そのものの品質の良さ」等を強調したが、GHQはただ「脱脂大豆が有効に活用されるのはどちらか」という尺度だけで判断したのである。このような醸造醤油の存亡の危機を救ったのは、もくもくと研究に携わっていた技術陣が開発した「新式2号法」であった。本法を発明したのはキッコーマンの館野正淳、梅田勇雄等である。新式2号の製法は新式1号と同様に、蛋白質を弱酸でペプトンやペプチド程度まで分解し、その後は麹の酵素により分解してアミノ酸の形態まで持っていく半化学、半醸造による醤油の製造法である。 The brewing soy sauce side emphasized the importance of brewing soy sauce in the Japanese diet and the quality of the soy sauce itself, but GHQ made its decision based solely on the basis of "which [industry] would use the defatted soybeans more effectively". What saved brewed soy sauce from the brink of extinction was the "New Formula No. 2 method" developed by the technical staff who had been working diligently on the research. The inventors of this method were Masajun Tateno and Isao Umeda of Kikkoman Corporation. As with Shin-Shiki No. 1 [sc1], the Shin-Shiki No. 2 [sc2] method is a semi-chemical, semi-brewing method for producing soy sauce in which proteins are broken down to peptones and peptides with weak acids, and then decomposed by enzymes from koji mold to the form of amino acids. (deepL translation with edits by myself and @literaryreference, see translator's note 4, p.159)
this development, the invention of the 新式2号法 shinshiki 2-gō method (sc2), led to another round of discussions:
ミセス・アップルトンは「キッコーマンが画期的な技術を開発した」ことを聞き、新法による醤油とアミノ酸液による化学醤油を消費者に提示し、その調査結果に基づいて決定���再考しようと上申書を提出した。醤油の 味、使用テストは神奈川県の鎌倉市と逗子で行われたが、消費者の8割が新法による醤油を支持した。この結果に基づき、アップルトンは両業界で話し合って結論を出すように「正田・大内会談」を開かせた。 Mrs. Appleton heard that "Kikkoman had developed a breakthrough technology" and submitted a petition to reconsider her decision based on the results of a survey that presented consumers with both the new method of soy sauce and a chemical soy sauce made with amino acid solution. Taste and use tests of soy sauce were conducted in Kamakura and Zushi, Kanagawa Prefecture, and 80% of consumers supported the new soy sauce. Based on these results, Appleton had the "Shoda-Ouchi Conference" held so that the two industries could discuss and reach a conclusion. (deepL translation, p.160)
this source seems to suggest that the original decision was under higher-ups' pressure:
当初の提案2対8のアミノ酸業界絶対優位の配分比率は、「新式2号法」の出現により、最終的にGHQは「正田・大内会談」の「7対3協定」を認め、ここに醸造醤油の歴史的危機は回避されることとなった。醤油業界のミセス・アップルトンの評価は従来大変厳しいものであったが、後の調査で彼女は醸造醤油の良き理解者であり、当初の配分比率も上司の強い指示に抗しきれず提案したものであったようである。再度の上申は、彼女の日本の伝統的な醸造醤油への深い理解と思い入れによるものであったと考えられる。 As for the proposed allocation of 2 to 8, due to the [sc2] method, GHQ ended up deciding on the “7 to 3 Agreement” from the “Shoda-Ouchi Conference” instead, thus averting the historical crisis of brewed soy sauce.Although the soy sauce industry had been very critical of Mrs. Appleton in the past, later investigations revealed that she was a firm supporter* of brewed soy sauce and that the original allocation ratio was a proposal she made because she could not resist the strong instructions of her superiors. It is believed that her renewed offer was due to her deep understanding of and commitment to the Japanese tradition of brewed soy sauce. (deepL translation with edits from myself and @blackamite, see translators' note 1, p. 160)
the term 良き理解者 "good friend" (see bolded) i think could mean connoisseur or enjoyer here, will need help in clarifying.
その後醤油醸造協会の正田会長は、1948(昭和23)年7月23日に「新式2号法」の特許公開を懇請し、当時の中野社長の決断により、「新式1号」に続いて「新式2号」についても無償で業界に公開されることとなった。同年8月から講習会が全国12ブロックで開催され、約2,500社の業者が技術を習得した。 Later, on July 23, 1948, Mr. Shoda, president of the Soy Sauce Brewers Association, requested that the patent for the [sc2 method] be made public, and following the decision of then [Kikkoman Inc.] President Nakano, the [sc1 and sc2 methods] were made public free of charge to the industry. In August of the same year, training sessions were held in 12 blocks throughout Japan, and approximately 2,500 companies learned the technology. (deepL translation with edits by myself, p.160)
the main sources the survey used are a manuscript, 醤油醸造技術の近代化 by 永瀬一郎 Ichirō Nagase, kikkoman inc.'s own historical record (キッコーマン株式会社八十年史; a shorter version can be found here), and a history of choshi shoyu inc. (銚子醤油株式会社 社史). i think this confirms a lot of information the original post put out there about ms. appleton and her involvement with soy sauce. plus, it shed more light into how exactly she interacted with the condiment industries.
perhaps @/inneskeeper will find some shady dealings in their research; when you mix a foreign military force, the collapse of existing institutions, and social upheaval, you're likely to find corruption. ill keep my eyes peeled for that development.
3. no, kikkoman is not "fake" soy sauce, but you might be able to find some echoes of the past
so what happened to semichemical soy sauce now? the survey document does not track its usage after its invention and at the surface level, it seems that the original claim was right, the semichemical method has persisted since the american occupation and we're all just drinking sussy sauce.
in fact, this seemed so obvious that this rumour circulated in japan and was debunked by aficionados two years ago.
the link to kikkoman's own record earlier states that sc2 sauce was discontinued in 1970, and the japanese blog post above repeats that, adding that it has reverted back to honjōzō (本醸造) sauce. this paper in the journal of the brewing society of japan (日本醸造協会誌) has this to say about what became of sc2 sauce:
また,キッコーマンの新式 2号しょうゆ製造法の特許が公開されたのも 1948年で, しょうゆ業界は混合醸造しょうゆおよび混合しょうゆを製造することにより効率よく旨味の強いしょうゆを安価に製造し, しょうゆ原料不足の時代を乗り切ったと考えている 。現在,大手メーカーでは食の安全性や本物志向から混合醸造しょうゆおよび混合しょうゆの製造をやめ本醸造しょうゆだけを製造している 。一方,全国の中小しょうゆメーカーでは,製造設備を全て本醸造しょうゆに切 り換える資金力に乏しく.一旦,消費者に定着した混合しょうゆのニーズにより本醗造しょうゆに切り換えることが出来ず,現在も混合しょうゆが主力商品となっているのではないかと考えている 。 The patent for Kikkoman's new [sc2] soy sauce manufacturing method was also published in 1948, which allowed the soy sauce industry to overcome the shortage of raw materials for soy sauce by producing mixed brewed soy sauce and mixed soy sauces efficiently and inexpensively. Currently, major soy sauce manufacturers have stopped producing mixed brewed soy sauce and mixed soy sauce, and are producing only honjozo soy sauce, due to food safety and the desire for authenticity. On the other hand, small and medium-sized soy sauce manufacturers nationwide do not have the financial resources to convert all of their production facilities to honjozo soy sauce. Once a demand for mixed soy sauce has taken root among consumers, they are unable to switch over to honjōzō soy sauce, and even now, it's possible mixed [kongō or kongō-jōzō] soy sauce might be the top [soy sauce] product. (deepL translation with edits from myself and @literaryreference, see translator's note 2, p.78)
the three types of japanese soy sauce production methods available today are honjōzō (本醸造, fully fermented), kongō-jōzō (混合醸造, mixed fermented with amino acid added prior to fermentation, closest to sc2 method), and kongō (混合, one of the previous two types with additives). [wiki, academic source] these production methods are in parallel to the traditional varieties of sauce, which rather describe the mash and added taste; these elements of the production, rather than the fermentation process, are usually what define the lineage of the sauce in both japan and other soy sauce-producing cultures.
instead of supplanting "genuine" fermented soy sauce, the industrial descendants of sc2 sauce have become their own type of sauce and have carved their own niches in the consumer market. as someone who is not from japan, i would be careful about making any judgment on whether it is "authentic".
4. clarifications
there were a few statements by the original poster that i think need further context for a more accurate understanding. any bolding and italics are mine.
During World War 2 there was a push to industrialize the Japanese soy sauce industry to be better for mass-production. This innovated the chemical fermentation technique and the semichemical fermentation technique utilized by Kikkoman; rather than ferment for four years in gigantic cedar barrels, kioke, instead fermentation takes place for six months or a year in stainless steel barrels which utilize electrolysis to artificially speed up fermentation processes.
the first part is correct, but the word "rather" introduces a false dichotomy; soy sauce production is very diverse and progresses at different paces in different regions (see part 1 of this post). the sauce op has is simply one from a region that has kept their manufacturing method unchanged.
"four years" is arbitrary: different producers have different fermentation periods.
the last part of the statement is not universally true of industrial production; ac current may be used in brewing.
A single American woman named "Ms Appleton" was given total control of apportioning all American soy bean rations to companies, how much, and to who. She had no knowledge of soy sauce, allegedly.
we can lay that last part to rest. it appears that she does. i will also have to mention that "soy sauce" has been imported from china to the usa since the 30s.
She apparently had so much power over Japanese soy sauce production that she could singlehandedly shape its future by threatening to not give soy beans to any company, family, or factory which did not utilize her specific requirements of semichemical fermentation (reduced from chemical fermentation, since it was that abhorrent). These days, the term soy sauce is distinct from traditional shoyu, and requires distinguishment because of such a radical difference the two products are.
is girlboss applesauce really that powerful on her own? this statement was not wrong, but she did have the military that just nuked japan behind her.
did appleton specify one method over others? probably, but i think the dependency went the other way: the invention of sc2 sauce was the only way the industry could be efficient enough for ghq standards.
that last part is just straight up wrong dawg what the hell i was nicer in my first reply but im not feeling it today
[...] Because there should be way more information on her if this was the case; she was apparently powerful and influential enough during the occupation that she could singlehandedly enforce whatever arbitrary rules she wanted on the soy sauce industry and they had to comply or else have no product at all. That level of power is fucking insane. Imagine having so much raw influence over Japan that you could order them to completely renovate and change how they produce and make SOY SAUCE, literally one of if not THE most important thing in Japanese culinary history--[...]
holy exaggeration batman, this is almost insulting. as with most things, this is a confluence of factors, with producers, scientists, politicians, (possibly underworld,) and administrators all having their own agency in this story. it is incredibly unusual to sideline so many parties in favour of a single foreign administrator calling the shots.
5. what now?
i think there's much to be found out about appleton's dealings, and it would be an interesting story if there did end up being underworld dealings in those negotiations coming to light. i think it is a fascinating slice into that era and how society and institutions interacted in such a fraught situation. overall, i encourage @/inneskeeper's historian work.
that said, it is very important for people to not put a narrative ahead of the facts. i think it is human nature to be attracted to stories that have a clear causality and linearity, but it is something we need to be very careful about when communicating history to a large audience. to anyone who would like to present their findings, consider what your framing of events imply about the state of the time and place you research, and if you are doing all parties justice.
and for the love of god, cite your sources.
if there are any translation issues, please reach out to me and i will edit accordingly and post errata.
erratum 1: jack daniel's is tennesee whiskey, not bourbon, thanks @drdementogrl.
translators' note 1: 良き理解者 could also be translated more literally to “good understander,” thank you @blackamite, @monstrousgourmandizingcats, @leatherbookmark, and others who have given similar notes.
erratum 2 and translator's note 2: @literaryreference has indicated that 一旦,消費者に定着した混合しょうゆのニーズにより本醗造しょうゆに切り換えることが出来ず,現在も混合しょうゆが主力商品となっているのではないかと考えている 。 is more equivocal and did not state an outright larger popularity for kongō/kongō-jōzō type brewing, so it's possible it might be the top product. they also suggested removing redundancies and pointed out a copying mistake from the original source (left out a bit of the japanese text).
translator's note 3: @literaryreference let me know that 塗料 would more accurately be interpreted as "coating" and also gave me a link of the sauce brand mentioned.
translator's note 4: @literaryreference has provided a better translation for GHQはただ「脱脂大豆が有効に活用されるのはどちらか」という尺度だけで判断したのである, and i have made edits from their translation as well for better context.
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th3d0nutl0rd · 1 year
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coffeenonsense · 1 year
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last month tumblr wholeass invented an entire mafia movie from scratch and now we're all collectively hyperfixated on a wwii government soy sauce conspiracy I'm never fucking leaving this site
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I joined this site too late for goncharov but just in time to learn about a world war 2 soy sauce conspiracy
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asinide-ant · 1 year
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Hi guys I’m new to the website and looking-
What’s Goncharov? 
Who’s Blanche Appleton and what is all this about soy sauce?
is this real
where am i
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sunshinybear · 1 year
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i leave tumblr for finals during goncharov era and come back during an investigation on the soy sauce industry and a woman who seemingly does not actually exist. this site never stops does it.
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little-pondhead · 1 year
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funkylittlebidiot · 1 year
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Did I got to my class about lung disease today? Yes.
what did I learn about? A niche part of soy sauce history that may or may not be but mostly likely is real
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svltaf · 1 year
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ms appleton was nowhere close to having total control over soy sauce: perspectives on food and postwar japan
there's a popular post going around this month by @inneskeeper about how a single person changed japanese soy sauce forever. i've made my own post showing why this the story is incomplete and based on some factual inaccuracies, but i will be honest in saying that i would not be so engaged in responding to this post if it were not wrapped in a shockingly reductive narrative. i'll use this quote from op as a summary of the general idea they're trying to convey:
[...] I think that it is incredibly important that more people in the world are aware that leading into the Cold War, Japan was forcibly coerced into giving total power over a significant cultural touchstone/ingredient/way of life to a single foreigner who had a complete lack of respect for what shoyu is, even going so far as to say "I want to change Japan's taste preferences". I cannot imagine a more direct and blunt parallel to settler-colonialism mindset. I truly cannot. [link]
i will attempt give a larger view of that era and convey why this singular view is at best oversimplifying and at worst an incorrect projection of other trends upon what is an almost unique event in history.
note: i am not an academic historian; i will do my best to provide sources, but they will mostly be secondary.
i will use the three i's presented by prof. ian shapiro of yale, interests, institutions, and ideals, as lenses through which i will provide a more holistic view of the events at hand:
tl;dr:
the united states did not have uniform interests entering the cold war and the occupiers had a varying set of visions for japanese society and economy.
both the japanese public, the american occupation, and the japanese civil government had a more important goal: preventing hunger. japan was not coerced into handing over a tradition; it was suffering the consequences of its own colonial empire-building.
both countries were interested in building a healthy consumer economy, and ultimately the tastes of the public held most sway.
the idea of "a guy" being in charge of things has been a common theme in american foreign policy, but the idea that "the guy" was singularly responsible for massive change belies american perspectives and biases that often misrepresent the truth abroad.
i - ideals
i think this lens is maybe the most sympathetic to @inneskeeper's narrative: it makes sense that a settler-colonial nation with a deep root of anglo-protestant self-righteousness and evangelical tendencies would want to impose its vision of society upon a defeated foe. that said, it is not the only ideology at play in this situation, from both japan and the usa.
let's talk about main value the united states likes to impose upon foreign societies: democracy capitalism. i think what is interesting here is that this single word can have multiple interpretations in practice, and we can use this soy sauce story to look at the diversity in opinion of what capitalism means.
first, a capitalism tied to liberal ideals: a free and open market without monopolies as a promoter of egalitarianism. this concept was brought to japan by many of the administrators in the american occupation that have previously observed or enacted roosevelt's new deal in the aftermath of the great depression. [1, p.57-58; 2, p.98] we see a focus on trust-busting and a strong aversion to any significantly concentrated capital. pre-war japan was dominated by structures known as 財閥 zaibatsu, vertically integrated groups that are helmed by a family-controlled holding company owning a set of subsidiaries in banking and industry with interlocking stock ownership and directorship. the zaibatsu structures, emerging since the late edo and early meiji periods, have become inextricably linked to building the japanese imperial war machine (though somewhat forcibly). [3] on the american side, as a result, certain american elements viewed trust-busting as a way to democratize japan through the economy. [2, p.34; 4, p.19; 5, IV-2b] this included maj. gen. marquat, ms. appleton's boss at the ghq/scap economic and scientific section (ess). [4, p.31] japan's first postwar prime minister, shigeru yoshida, and his ministry of foreign affairs, seemed to agree with the deconcentration of capital. [4, p.20] this is not to say that the americans were particularly sympathetic, as gen. macarthur and others were quite convinced of the japanese population's inability to shed its feudal tendencies; rather, the americans found an opportunity to build a new liberal, democratic society to their liking. and yes, there was some punitive intent; the united states and allies did just finish fighting an 8-year-long war against an expanding empire. [4, p.30]
opposite the liberal view is the conservative, if not pragmatic, ideal of capitalism: as a bulwark against communism. japan was an industrialized nation with a developed economy, and as far as the looming cold war is involved, the united states wants both a healthy consumer economy and one that is integrated in the new world economy (i.e. one with american interests as stakeholders). [4, p.31-32, 44] if "deconcentration" of capital, as it was called by the occupiers, were to run its course, some americans (and lobbyists linked to japanese industry) feared that japanese society would be thrown into chaos, or worse, the rapprochement with the soviets under a socialist economy. [4, p.22, 32] the victors did initially break up many of the tightly-woven zaibatsu, but the overall health of the economy was eventually prioritized as a bulwark against communism, thus the number of zaibatsu slated for dismantling was reduced, and the main deconcentration proposal (FEC-230) was disavowed. [4, p. 32]
all this debate within the american occupation, plus some interjections from the japanese business community, about the nature of the rebuilding japanese market and economy was held from 1946 to 1948. this culminated in the "reverse course," in which cold war objectives won out in occupation policy, though the free market as a liberalizing principle was not discarded. [4, p.44-46] in the same space, there existed both a punitive drive to disperse the old japanese economic engine and a desire to build a new, genuinely local, consumer society as a protection against communism.
“Nothing will serve better to win the Japanese people over to a peaceful, democratic way of life than the discovery that it brings rewards in the way of better living and increasing economic security.” - col. r.m. cheseldine, u.s. war department [4, p.44]
it is important to distinguish this from the colonialist drive, which is to capture markets and resources for the sole benefit of the homeland.
in the context of soy sauce, the release by ghq/scap of american soybeans to japan was announced in 1948, after the reverse course has taken hold. [6, p.157] in addition, kikkoman was not even a zaibatsu, it was a company with roots in family ownership, vertically-integrated structures, and eventually found to engage in monopolistic practices, but was not of a large enough scale or diversification to qualify. [7, ch.3] the list of zaibatsu is actually quite limited. [wiki] all this meant that the anti-trust case brought against noda shōyu k.k. (kikkoman's predecessor) in 1954 in the tokyo high court is an entirely domestic affair (scap handed over power in 1949 and the position was abolished in 1952). [8, p.53] that said, the 1957 ruling against noda in noda shōyu k.k. v. japan fair trade commission (jftc) was the result of an aberrant and unfavourable reading of the act on prohibition of private monopolization and maintenance of fair trade, article 3; the act was passed in 1947, when scap was in power. [8, p.53] since article 3 is quite short ("an enterprise must not effect private monopolization or unreasonable restraint of trade."), it was open to wide interpretation, leading to the argument by the jftc that price-fixing as a leading player in an industry constituted monopolistic behaviour. [9] in that sense, we can see echoes of the debate around monopolies from the occupation era.
through the lens of ideals, we can see that in the periphery of this story, there is a friction between competing visions of capitalism in practice. in that sense, while it agrees that the usa had some desire to reshape a foreign country to its own ideals, it also shows how @inneskeeper's narrative unduly reduces the american occupation to a singular actor with singular motives, and one that is akin to colonial empires in other parts of history.
research questions:
did american attitudes towards monopolies affect the free distribution of semichemical fermentation methods? [6, p.160]
what direct links can we make between occupation-era attitudes towards monopolization and japanese governance regarding the food industry?
ii - institutions
from the point of view of institutions (i use the term loosely), it's a lot more apparent how the situation has a lot more factors flowing in many directions. i will largely focus on three structures: the japanese food industry, the allied victors, and the japanese civil government.
when discussing the food industry, it's important to note that this is what sustains the inhabitants of a place; while condiments are a trivial part of sustenance, the way it is made and its ebbs and flows and shed a lot of light onto the needs of people. japan, since the early 20th century, had been a country that could not sustain itself off the resources of its home islands. as a colonial empire, it relied on food imports from korea and taiwan, and in the 20s and 30s pursued the low-lying plains of manchuria (northeastern china). this reflects in its soybean consumption as well: japan consumed about 1 million tons of soy each year in the 1930s, and at least two-thirds of it was imported from the colonies or manchukuo (the puppet régime ruling machuria). [10] within what we now call the "home islands" of japan, hokkaido, the one remaining settler-colony of japan to this day, produces the most out of all regions. [11, p.4]
(time for some math: [10] states that about 949 000 tons of soy sauce was consumed in japan per year in the mid-1930s. a quick look at soy sauce recipes reveals that 1kg of soy produces about 4 litres (and assuming about 4kg due to density of water) of sauce. with the 4:1 ratio, we can therefore estimate that about 237 000 tons of soy was used per year to make sauce immediately before the war.)
the end of the japanese empire meant losing direct access to those production areas: manchuria was returned to china, and korea and taiwan were placed under various allied (usa, china, ussr) administrations. with japan needing to supply its troops over an ever-growing front line, caloric intake by the average japanese already dropped well below necessary levels for an adult by 1944. [12] by 1946, the defeated nation was at the brink of starvation. american analysis towards the end of wwii determined that soybean production in the home islands could not rise beyond its pre-war levels without sacrificing other land use. [11, p.5] in order to survive, the soy industry needed to replace about 70% of its sources in short order without encroaching upon other agricultural sectors necessary to sustain life. there was immense pressure.
regarding the allies: the japanese empire was largely carved up by three victors, china, the ussr, and the usa. the ussr, having been the least active in the defeat of japan, with its most important contribution being the verbal threat of invasion, was not actively threatening aside from the spectre of spreading communism (as mentioned in part i). china, on the other hand, regained the lands that produced much of the food japan was consuming. while the republic of china (ruled by the kmt) was still in power, it was able to continue supplying food to neighbouring nations. [14] however, civil war broke out between the kmt government and the communists almost immediately after the end of wwii. [13] 1948 saw active fighting in northern china, thus hampering any exports of food; the kmt régime collapsed and fled to taiwan in 1949, and the communist government stopped all trade with the western bloc at the outbreak of the korean war in 1950. [14] with china being unable to supply japan, there is only one remaining option for food imports: the usa. soybean imports in the usa was generally coordinated by the garioa program and through private trade. american exports of soybean to japan skyrocketed from 6000 tons in 1946 and 34600 tons in 1947 to 119500 tons (about 12% of pre-war consumption) in 1948, 152500 tons in 1949 (almost all imports to japan that year), and 305000 tons in 1950. [15, p.67, 69] japan itself likely produced between 300 000 and 450 000 tons of soybeans each year, which meant that in 1947-48 japan was consuming definitively less than two-thirds of its pre-war consumption. the soy industry as a whole, and certainly the soy sauce industry, was in a desperate state.
unlike the collapsed german and italian régimes, the japanese government retained a functioning structure after the rapid end to hostilities in the pacific theatre. [16, p.194] this meant that instead of being tasked with the groundwork of running a country, the allied powers had an existing civil government to administer directives and policies; the u.s. eighth army served as an enforcement and reporting arm of scap. [16, p.195-197] during the war, from 1939 to 1942, the imperial government instituted various food control laws that collected and distributed food from producers under a quota system. [17, p.221] such quotas, as as well as rationing, persisted in the immediate months after allied victory. however, with the surrender of japan, public confidence in the government plummeted, significantly hampering its ability to administer food. the average caloric value of rations in tokyo could only fulfill about a third of an adult's needs; hungry city-dwellers increasingly opted to buy on the black market (which had poached imperial military stock) or physically go to the countryside to acquire food directly from farmers outside of government rationing. [18, p.30-31; 19, p.835, 843] scap policy directed the japanese government to "reinstate" agricultural quotas, and in 1946, it issued the emergency imperial food ordinance which empowered government expropriation of food for the production quota and enforcement of such policies; the u.s. eighth army participated in enforcing the policy within the civil administration. [17; 18] the yoshida government,the first democratically elected administration in the new state of japan, was keenly aware of the necessity of food in rehabilitating japan, as well as the importance of competing against the black market in order to once again establish the rule of law. [18] as such, the tight government control of domestic food production lasted much longer than in other industries, causing pressure for "non-essential" segments like the seasoning industry.
(as an aside, in line with certain ideas discussed in part i, scap directed land reform which redistributed much of the arable land in japan, increasing productivity of land and eliminating the interest of large landowners thought to be threatening to democracy. [18])
as discussed in my previous post, chemical alternatives to fermented soy sauce have been developed since the early 20th century. [6] during the war, substitute methods (especially amino acid-based ones, e.g. hvp or mixed hvp-honjozo) replaced fermented honjozo* methods as resources became more scarce. [20]
*honjōzō (本醸造) means "genuinely fermented".
in early 1948, it was announced that 20 000 tons of soybean meal would be made available by the eroa fund for the purpose of making seasonings, to be allocated by ms appleton at ghq/scap. [14; 6, p.159] this amount is only about 10% of the soybean consumption of soy sauce manufacturers before the war. on the surface, for an industry marginalized by the need to stave off starvation and maintain social stability, securing the imported soybean meal can be seen as a life-or-death situation. however, given the wartime state of sauce production, the struggle to acquire the soybean meal is more akin to an attempt to return to fully soy-based fermentation methods. the invention of the semichemical #2 method which increased soy usage productivity and secured most of the soybean meal for the soy sauce industry can be seen as a faster intermediate step to return to traditional fermented methods used before the war. it's also important to note that over 80% of soy sauce in japan has returned to traditional honjozo production, and that large companies such as kikkoman and yamasa have attempted to return to honjozo methods as early as the late 1950s. [20]
from this point of view, it does not seem particularly apparent that a single administrator had the power to change an industry, but rather her decisions were the impetus for developments to happen within the domestic industry. ultimately, japan's soy sauce industry was suffering the consequences of its industrialization and the failure of its colonial experiment. in a wider view, we can see this as a detail in the friction between two imperial projects. (consider this: out of the major parties involved, japan, china, usa, ussr, and other minor players in the pacific war, gb, netherlands, france, all of them entered the 20th century with imperial projects.)
research questions:
are there japanese sources that can verify production and imports during the 1940s?
there was a soy sauce control corporation formed by the imperial government in 1942 (全国醤油統制株式会社) that dictated resource allocation and quotas for the soy sauce industry. it seemed to have only been dissolved in 1948. what was its role after the war and what relationship did it have with scap?
iii - interests
as for interests, i will limit its scope to answering "who materially benefits." the groups at play are generally the same as the previous part, so i will be brief in elaboration.
the most obvious interest is that of the japanese public: their main material benefit in the late 1940s is to be nourished enough to stay alive (see part ii). while soy sauce is an important part of japanese cuisine, as a condiment, it is a nutritionally trivial part of its diet. it is then understandable, that japanese society and scap would be willing to temporarily sacrifice an immediate return to traditional production in favour of methods that would leave more food for direct consumption.
the next interest to discuss is that of the soy sauce industry, and its desire to return to honjozo (traditionally fermented) production after a period of scarcity during and after the war. it is important to note that regarding the 20 000 tons of soybean meal to be allocated by scap in 1948, the competitor to the soy sauce industry for those resources is the amino acid industry (msg, etc.). [6, p.159] with soybeans hard to come by, the soy sauce industry would have been under immense pressure to aquire the soybean meal distributed as aid. with kikkoman's development of semichemical #2 method, the scap decisionmakers reconsidered an earlier uneven distribution of soybean meal in favour of the amino acid producers. [6, p.160] what resulted next was talk between representatives of the two competing industries, facilitated by the americans. [6, p.160] it is important that taste trials were conducted, with wide support for the new semi-chemical method by the polled public. [6, p.160] at every step of the decision-making process, japanese interests were consulted by scap.
it is also important to mention the "japan lobby" in washington a set of interest groups and lobbyists representing japanese business as to illustrate the bidirectionality of influence in postwar japan. [21] this group arose from the aftermath of the first zaibatsu dissolutions. some key achievements of their advocacy activities include the disavowal of the fec-230 policy proposal from the allied powers (against gen. macarthur's wishes!), and adding revisions to scap's economic deconcentration program. it is plausible that this lobbying set had influence with scap and washington regarding soy sauce, given the tight-knit nature of the japanese business class. that said, the direct link between the japan lobby and soy sauce, should it exist, necessitates further research.
i think it is necessary to analyze from the lens of interests @inneskeeper's claim of the united states occupation forcibly seizing and making changes to a traditional food industry. it is known that the united states seeks to build a strong consumer economy that is open to american investment and imports of american products. [18, p.40] given that the soybean meal managed by scap in 1948 was aid, it would've been in the american interest to support either industry, since they would both eventually rely on american imports once the period of scarcity ends (china would soon cease ot be a reliable exporter of food). there is nothing related to soy sauce that would've been against american interests, business or political, whereas food scarcity has been a real problem facing the japanese and allied administration. in this case, the chief american interest is to stabilize japan as a society against two perceived social enemies: communism on the left and a renewed militarism borne of resentment on the right. with the task of placating a hungry and defeated populace, producing large amounts of soy sauce that is palatable to the public using minimal aid material would be an interest in and of itself for the americans. i think it could be argued whether comments made by americans about how easily japanese tastes can be swayed are insensitive and out of line, but it is also true that the public had much more pressing needs than condiment purity.
@inneskeeper also mentioned the yakuza in some of their posts as a possible interest group involved. the informal economy grew to encompass all strata near the end of the war and immediately afterwards; most urbanites were forced to use the black market to stave off hunger. [19] the yakuza, mafia-like organizations that would operate somewhat openly in the decades before the war, entered the fray as groups that managed informal vendors. [22, p.632] racketeering became rampant in the years immediately after japanese surrender due to shortages and irregular flows of necessities such as food, but as the economy recovered entering the 1950s, the yakuza moved to more conventional underworld enterprises such as as gambling, prostitution, and nightlife. [22, 23] it also moved towards the underbelly of political life, becoming an actor in anti-left politics. [22] we know that the changes to soy sauce production happened in the small window between the end of the war and the earnest start of economic recovery, so it is possible that parties involved would have to deal with the yakuza as a necessary source of material. however, since their sights are set on the industries traditionally associated with the underworld, it would be a stretch to say that they had any real say in the proceedings of this development beyond being one additional obstacle to the soy sauce industry in acquiring ingredients. that said, using a singular product can be very useful as a window into how the yakuza may have coerced informal food distribution channels.
research questions:
what specific outcomes were agreed upon at the "shoda-ouchi conference" between the soy sauce and amino acid manufacturing industries? [6, p.160]
how did the japan lobby affect or facilitate changes in the soy sauce industry?
how did the yakuza affect the informal food economy?
iv - individuals
one thing that made the original story by @inneskeeper so appealing to the tumblr public is the proposition that a single person may have changed japanese soy sauce forever.
it bears repeating that major industrial changes (and i would challenge the categorization of this soy sauce happening as "major" in comparison to the general state of japan in the 1940s) are often the culmination of many small decisions from a wide set of actors. what is interesting about the idea of a singular "manipulator" is that it mirrors a common trope in american foreign policy: the idea of "our guy" (e.g. "our guy in afghanistan" [24, p.277], "our guy in panama" [25], etc.), that is, a singular handler for american interests in a foreign theatre of operations. in this case, since the country at hand is managed by an american occupation, "our guy" in the japanese soy sauce industry is an american, ms. blanche appleton. while american policy sometimes prefers to use this paradigm, it does not necessarily mean it works, not is the wishful american imagination correct when it comes to situations on the ground (see citations above). this trope may also possibly be borne of the oft-cited concept of "american individualism," a value that is as much a contradiction (how can a single person be free to change the world as they see fit, while also live in a world free from the will of others?) as it is a real part of american culture.
in the faulty narrative of ms. appleton, we also see a similar contradiction: how can a foreign woman who is allegedly willingly unfamiliar (as it turns out, probably not true [6, p.160]) with the native culture be in total control of an entire element of its cuisine? what is the meaning of "total power": did she personally decide taste profile of the condiment to her tastes, coerce various native parties to the will of the americans (what will?), or facilitate the solution to a complex resource distribution problem? in any case (except the fancifully implausible first case), what is the singular role of ms appleton? did power flow from her, or through her? perhaps a more interesting way to look at this problem is to ask what would have happened if someone else were in ms. appleton's place. would their personal influence be significant enough as to change the outcome? if so, what would have been the extent of the changes? (we can maybe look at the facilitation of the "shoda-ouchi conference" as one point. [6, p.160]) conversely, what would have remained the same as the various parties involved influenced the situation?
a more helpful view is to see the balance between the ideas, institutions, and interests behind each decision that would paint a more complete picture of this historical era. perhaps it is not as flashy to break down a chapter in culinary history as the convergence of multiple influences, but it is the one that does history most justice.
discussion questions
this is for the test
how significant was the dearth of food in late 1940s japan to this situation, and what similar adaptations of food cultures occurred in other post-wwii nations?
what factors from imperial japan, whether before the sino-japanese war or during the war, influenced this situation?
is there any part of this development that forshadows the economic rehabilitation and subsequent growth of japan in the latter half of the 20th century? if so, how?
what american attitudes were at play in this situation, and what japanese attitudes (if you're familiar) were involved as well?
what influence did china, as the originator of soy sauce, a major source of food in east asia, and a significant allied power, have on postwar japan and how did it influence the development of the japanese variants of soy sauce?
what was the influence of the japanese public's tastes?
bibliography:
apologies for the weird mix of ieee inline and mla bibliography formats, ieee works best with hypertext but doesnt make much sense for non-stem subjects.
Allinson, G. D. Japan's postwar history, Ithaca, NY: Cornell University Press, 2004. [link]
Moore, R. A., & D. L. Robinson. Partners for Democracy : Crafting the New Japanese State under MacArthur, Oxford, England: Oxford University Press, Incorporated, 2002. [avail. at libraries]
Okazaki, T. “The Japanese Firm Under the Wartime Planned Economy,” in The Japanese Firm: Sources of Competitive Strength, edited by M. Aoki and R. Dore, Oxford, England: Oxford University Press, 1994. [link, requires academic access]
Sugita, Y. Pitfall or panacea : the irony of US power in occupied Japan 1945-1952, New York: Routledge, 2003. [avail. at libraries]
State-War-Navy Coordinating Committee. United States Initial Post-Surrender Policy for Japan (SWNCC150/4), 1945. [link]
Oguri, T. "醤油製造技術の系統化調査 Development of Soy sauce Manufacturing Technologies" in 国立科学博物館技術の系統化調査報告, Tokyo: National Museum of Nature and Science, 2008. [link; translation of excerpts in an earlier post]
Fruin, W. M. The Japanese Enterprise System: Competitive Strategies and Cooperative Structures, Oxford, England: Oxford University Press, 1994. [link]
Haley, J. O. "Marketing and Antitrust in Japan" in Hastings Int'l & Comp.L. Rev. 51 Vol. 2 No. 1, San Francisco: UC Hastings Law, 1979. [link]
Japan, National Diet. Act on Prohibition of Private Monopolization and Maintenance of Fair Trade (Act No. 54 of April 14, 1947), Tokyo: National Diet, 14 Apr. 1947 [link]
Nakamura, H. "The Japanese Soybean Market" in Illinois Agricultural Economics Vol. 1, No. 2, Milwaukee, WI: Agricultural & Applied Economics Association, 1961. [link]
United States of America, Tariff Commission. Japanese trade studies : special industry analysis no. 13, Washington, DC: Government Printing Office, 1944-45. [link]
United States of America, Strategic Bombing Survey. Summary Report (Pacific War), Washington, DC: Government Printing Office, 1946. [link]
Crisis, Time, 1944. [link]
Hirano, M. "Using American Soybeans in the Japanese Economy" in The Soybean Digest Vol. 12 Iss. 11, Cleveland, OH: Penton, 1952. [link]
United States of America, Department of Agriculture, Foreign Agricultural Service. United States Farm Products In Foreign Trade, Statistical Bulletin No. 112, Washington, DC: U.S. Department of Agriculture, 1953. [link]
General Staff of Gen. D. MacArthur. Reports of General MacArthur - MacArthur in Japan: The Occupation: Military Phase Volume I Supplement, Washington, DC: Center for Military History, 1966, reprinted 1994. [link]
Smith, H.F. (Chief, Food Branch, Price and Distribution Division, ESS, SCAP) "Food Controls in Occupied Japan" in Agricultural History Vol. 23, No. 3, Durham, NC: Duke University Press, 1949 [link]
Fuchs, S. J. "Feeding the Japanese: Food policy, land reform, and Japan’s economic recovery" in Democracy in Occupied Japan: The U.S. Occupation and Japanese Politics and Society, edited by M. E. Caprio and Y. Sugita, New York: Routledge, 2007. [link]
Griffiths, O. "Need, Greed, and Protest in Japan's Black Market, 1938-1949" in Journal of Social History Vol. 35, No. 4, Oxford, England: Oxford University Press, 2002. [link]
Oya, Y. "みそ製造業の構造変化とその要因" in 食品経済研究 第30号 (Bulletin of the Department of Food Economics, Nihon University), Tokyo: Nihon University, 2002. [link]
Schonberger, H. "The Japan Lobby in American Diplomacy, 1947-1952" in Pacific Historical Review Vol. 46, No. 3, Oakland, CA: University of California Press, 1977. [link]
Siniawer, E. M. "Befitting Bedfellows: Yakuza and the State in Modern Japan" in Journal of Social History Vol. 45, No. 3, The Hidden History of Crime, Corruption, and States, Oxford, England: Oxford University Press, 2012. [link]
Hill, P. B. E. The Japanese Mafia: Yakuza, Law, and the State, Oxford, England: Oxford University Press, 2003. [link]
Blaxland, J., M. Fielding, and T. Gellerfy, Niche Wars: Australia in Afghanistan and Iraq, 2001–2014, Canberra: ANU Press, 2020. [link]
Kornheiser, T. "Noriega Our Bountiful Nation" The Washington Post, Dec. 22, 1989. [link]
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aminondalia · 1 year
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I wasn't on tumblr for couple hours for fucking Christmas and we have some ww2 soy sauce thing happening???
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dankscifinerd909 · 1 year
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Hi y’all. I live just in time for the Ms. Appleton conspiracy and upon consulting reddit i am confused. So I have read the thread up until where we suspect that Kikkoman is connected to the Yakuza in some way but the thread goes cold? can someone catch me up on what’s been found since then? if i’m lucky OP can reblog this and give me the MoistCr1tikal cliff notes? thanks. i’m super invested in soy sauce now
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inneskeeper-receipts · 10 months
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rbing those posts both because I had not seen them before and because it's further proof that Innes did not cease research on the "soy sauce conspiracy" due to mental health reasons, but because people realized they were bullshitting and they knew they couldn't get away with it forever.
I'm willing to bet the reason they promised the finale to the conspiracy via a video essay is because they either 1) think they won't fulfill their fundraiser goal anyway or 2) realize that the corrections to their misinformation haven't made the rounds NEARLY as much as their conspiracy, and thus, they will still be able to make money off of the video essay, if it does indeed even happen at all.
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saw something about a WWII soy sauce conspiracy? not engaging. i love soy sauce too much
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eyesocketinchworm · 1 year
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can someone explain the Blanche Appleton thing like. Short version. I don’t have the attention span for all that
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