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sermarpla · 4 years

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3rd time’s the charm!

After a long, long & long slumber I finally woke up to join (for the third third time) the UX/UI cohort, since Covid-19 seems too annoying to disappear or give us a break. Thank god the weather is at our side, right??!!....

For this week, and after a quick intro on Monday to getting to know each other, we decided to start the project. My team was my up of Carla and Janine and our first goal was to fins a local small e-commerce business or organization to propose a redesign. After the options, our final choice was to redesign the “Tennis Club Premià de Dalt” website and mobile version.

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The first step we decided to do was to analyze the current website to find some usability problems (which we found a lot) and to define some structure inconsistencies. After that analysis we proceeded to carry out the card sorting to observe what the user's browsing perceptions were and, thus, be able to establish a correct navigation criteria for the future redesign of the website. After all the results obtained, we decided to plan a redesign with much simpler and more logical navigation. The next step was to carry out the tree tests through which the users looked for specific information in the new redesign and, thus, to be able to draw final conclusions on whether the process that had been carried out had been correct or whether there were still some changes to be carried out.

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The second step was to focus on the layout and find a new style for the website. For that we decided to create an style-tyle where we decided the approach we were gonna follow to do the redesign of the brand. The most important thing was to do a 180º change on the branding, keeping it simple and staying away from the coldness of the dark colors. Since the club offers a lot of activities, we decided to focus on some brand attributes reflecting that. The most important was to be Family-friendly, it was a must for us. After that we chose a color palette that resembled those attributes and focused our attention on a communicative minimalist design.

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After that we centered our attention on the mobile version to see how things will translate to that. We made some clear rearrangements in terms of typography sizes and images display, but the overall feedback we got was really good. We were happy to see that the Family Friendly attribute was translating well across platforms and screens.

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The next part was centered on the desirability test to see the perceptions of the users and their emotional or attitudinal responses to our prototype's visual designs. Thankfully for us, Family friendly (18/72) was the most chosen attributes of them all, followed by Lively, Appealing and then Inviting and fun.

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The last part was the coding part where we had to program our home page and the responsive version for mobile using HTML/CSS. This was not our area of expertise so we could use the help of 2 students from Web/Dev. Thanks to them, we finally managed to get a pretty close website coding design from we have envisioned with our design.

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We work very hard for this project, even though we had to sacrifice some sleep hours. We learn how to trust each others’ process so we could divide and conquer all the challenges Nevan is throwing at us. BRING EM’ ON!

Thanks To Janine and Carla for the great teamwork and be willing to learn and receive graphic design tips. And also, thanks to Sergi and Marina for the great effort they put helping us to do some coding.

And now, getting ready for a long summer brea.....oh wait...it’s on-boarding time.......

#uxprocess #ux #ux writing #uxui #uiuxdesign #desirability #sitemap #treetest #uxuiarthur

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