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WSI Ottawa is a Double Winner at the 2022 WMA Awards
September 20, 2022
Ottawa, ON – For the fourth year in a row, the Web Marketing Association (WMA) recognized WSI Ottawa for excellence in web design and development, this time with awards for two separate projects. WSI Ottawa received the 2022 Consumer Good Standard of Excellence 2022 WebAward for Everything Raw; and the Non-Profit Standard of Excellence 2022 WebAward for The Heart of Orléans.
Winning two more WMA awards is a huge accomplishment for the co-owners and Managing Partners of WSI Ottawa, Mark Jamieson and Kimberly Archambault. The recognition is great, but they really get excited by hearing how much the websites they create are successful for their clients. Managing Partner Kimberly Archambault says “Coming up with creative website solutions that support marketing and provide an excellent user experience is our passion! We are grateful for the opportunity to work with excellent clients such as Everything Raw and the Heart of Orléans BIA and look forward to strong continued partnerships with them”.
Everything Raw is a raw pet food retailer located just outside Ottawa, ON, and they were looking for a new trend-setting website that could seamlessly bring together their online and brick-and-mortar business streams. The new eCommerce website that WSI Ottawa created for them is the central component of a full digital marketing partnership program, including search engine optimization and PPC advertising.
The Heart of Orléans Business Improvement Area (BIA) needed a new website that would speak to two distinct audiences: it needs to market the business district to potential shoppers and keep its member businesses up to date with what’s happening. Most noticeably, the bilingual website also includes a business directory highlighting the 350 shops, restaurants and service providers who make up the BIA.
The Web Marketing Association’s annual WebAward Competition started in 1997 and is considered an industry benchmark for marketing, web design and development standards. The competition invites entries from 97 industries and the participating websites, and their development teams are judged by independent experts from all over the world. Only the best of the best make it to the shortlist and are crowned winners in various categories. Winners are presented with a prestigious WMA WebAward that is a testament to their digital marketing prowess.
WSI Ottawa is an award-winning digital marketing agency specializing in web design and development, search engine optimization (SEO), pay-per-click advertising (PPC), and social media marketing. For over 25 years, the WSI Network of online digital marketing experts have been helping companies of all sizes across Canada & the USA better understand & leverage the power of the Internet as a strategic digital marketing tool that drives leads and sales. Learn more about WSI Ottawa at wsiestrategies.com
#wsi ottawa#everything raw#The Heart of Orléans#raw pet food#ecommerce website#web design and development#search engine optimization#pay-per-click advertising#social media marketing
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What are the key components of SEO that hold the most significance?
In today’s digital landscape, where online visibility can make or break a business, mastering Search Engine Optimization (SEO) has become a vital strategy for business owners, executives, and marketing managers alike. Mark Jamiesonis a distinguished SEO expert and the owner of WSI Ottawa, and he can explain the most important elements of SEO that can drive success in the online arena.
WHAT ARE…
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#Affordable SEO Packages in Canada#Best SEO Services in Canada#Canadian SEO Company Reviews#digital marketing#Effective SEO Tips for Canadian Websites#Local SEO Experts in Canada#Ottawa Marketing Agency#SEO#SEO Audit for Canadian Websites#seo companies in ottawa#SEO company#seo services ottawa#SEO Strategies for Canadian Businesses#SEO Training Courses in Canada#SEO Trends in the Canadian Market#Top SEO Agencies in Canada#WSI
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Outsmart the Algorithm & Conquer Ottawa's Digital Jungle!
The SEO game just got an AI upgrade, and keyword stuffing is officially extinct! Search engines like Google are evolving, and businesses need to adapt – especially in competitive markets like Ottawa. Here at WSI eStrategies, Ottawa's digital marketing guru, we'll show you how to thrive in this new landscape.
Forget Robots, Think Readers: Craft Content with User Intent
Gone are the days of robotic keyword repetition. Now, it's all about creating content that users actually want to consume.
Think of it as: Answering the burning questions your Ottawa audience has. What are the hottest SEO trends? How can I dominate local SEO in Ottawa? Craft content that tackles these needs and naturally integrates relevant keywords.
Structured Data: Your Secret SEO Weapon
Structured data markup isn't optional anymore – it's your secret weapon! This "code behind the scenes" helps AI search engines understand your business and how it fits into their results. In a competitive market like Ottawa digital marketing, where everyone's vying for attention, this can be a game-changer.
User Experience: It's Not Just for Humans Anymore
Generative AI search engines crave websites that offer a smooth user experience: fast loading speeds, mobile-friendly design, and clear navigation – things we've always prioritized at WSI eStrategies. A user-friendly website isn't just good for search engines, it keeps your customers happy too!
Don't Just Follow Trends, Be a Trendsetter
Integrating AI into your SEO strategy isn't just about chasing the latest fad. It's about staying ahead of the curve and delivering engaging content that drives results. For Ottawa businesses, adapting to this change is essential. The future of SEO is AI-powered, and mastering it today will pave the way for success tomorrow.
Feeling Lost in the AI Lingo Jungle?
We get it – AI can be confusing. That's why WSI eStrategies offers AI consulting services! We'll help you navigate the world of AI and develop a clear SEO roadmap with actionable steps (no confusing jargon here!).
Ready to conquer Ottawa's digital jungle and become an SEO superstar? Let's chat!
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7 NO BRAINER STEPS TO IMPROVING YOUR SEO RANKINGS
You have the best product or service, you’ve been paying attention and nailed down your primary buyer persona and you have awesome content aimed at driving more conversions than ever before. There’s just one problem; you’re not attracting new visitors and your traffic seems to have plateaued. Without new visitors, you are not going to meet the goals you established for your inbound marketing campaign! As an expert provider of SEO services in Canada, we are going to explain why Search Engine Optimization or SEO for short is so important and the seven steps you need to be aware of to attract new traffic.
Read the rest by clicking here: http://wsiestrategies.com/7-no-brainer-steps-to-improving-your-seo-rankings/
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7 Strategies for Optimizing Your Digital Presence During COVID-19
Summary: A quick recap, plus the recording from our Ahead of the Curve webinar on How to Optimize Your Digital Presence During COVID-19.
Due to popular demand, our digital marketing educational webinar series, Ahead of the Curve, has been extended until the end of May. This past Wednesday, we hosted our 7th webinar and covered the topic of search engine optimization (SEO), and specifically How to Optimize Your Digital Presence During COVID-19.
During this session, WSI Digital Marketing Consultant, Mark Jaimeson, based out of Ottawa, Canada, shared his seven SEO recommendations and strategies for thriving in this new “normal”.
We’ve included a quick recap of Mark’s seven tips below, along with the full webinar recording at the end of this blog post, so you can hear Mark speak to each of them firsthand.
1. Monitor Consumer Patterns, Behaviors & Channel Preferences
You must be monitoring consumer conversations right now. You should develop a clear understanding of how their habits are evolving, how their interactions with your brand are shifting, and where your brand can meet them to change these needs.
So, as lock-down protocols ease up and you can reopen your storefronts and allow customers to come back in, keep a close ear to the ground. Listen to what they’re saying. Understand their needs. Part of doing this may mean that you have to enable these conversations online (on your website via a chatbot, on your social channels, or via a customer feedback survey).
2. Strive for Expertise, Authoritativeness, & Trust (E.A.T)
You can nurture your brand by building your expertise, authority, and trust, or what Google refers to as the E.A.T Principle.
Google doesn’t want to serve up results to searches that take them to pages that are uneducated, that are opinion based or potentially fraudulent, or that actually can harm somebody.
So, what Google is asking business owners to do, especially now because of the high demand for traffic on the Internet, is:
Demonstrate your expertise (this begins with proper keyword research)
Show some authority (having backlinks from high authority sites)
Showcase you are trustworthy (positive user reviews, and ensuring your site is secure)
If you concentrate on these three things, you will have a better chance of improving your website’s optimization.
3. Manage Your Web Presence’s Media: Owned, Earned & Paid
When it comes to having a strong SEO strategy, one that can help you drive more traffic to your
website, you need to be managing and controlling your brand narrative on all of your marketing channels. There are three types of marketing channels:
Owned (website, social profiles, blog)
Paid (third party channels, display ads, PPC)
Earned (shared content, word-of-mouth reviews)
By taking stock of your media right now, you can ensure that you are speaking the right message, that your message is hitting people at the right time in the buying process, and that you’re monitoring what is being said about your brand online.
4. Audit Your Upcoming Content & Campaigns
If you had crafted any campaigns (PPC, content, social, etc.) before COVID, it’s good to reevaluate the messaging and topics you are using before you keep developing content or launch anything. Buying patterns and trends are changing. Digital marketing is still one of your best choices to reach your audience, but messaging that may have worked in the first quarter of the year, definitely won’t work now or even in the upcoming months. We highly recommend you take a look at your campaigns and audit them. Make sure they have pivoted and are aligned to the new normal.
5. Take Stock of Keywords You Are Currently Targeting
You also need to take stock of the keywords you’re currently targeting. Your products and services, and the way you deliver them possibly have changed. Which means, some of the search terms that people are searching for to find your products and services could have changed as well.
What’s essential for marketers to understand as well is that some of the keywords that you should be going after right now may not yet exist in Google’s database. Even if they do, they may have small search volumes associated with them. Search terms like “virtual showrooms for X vertical” could be keywords that start trending. Today, they may have little to no search volume, but 6-8 months from now, it could be a different story.
When it comes to keywords being used today, we need to be putting ourselves into the consumers’ minds and start foreseeing new search terms and going after them today.
6. Ensure Your Mobile Presence is Exceptional
Today’s consumer wants a seamless and fast mobile experience. Knowing this, on July 1, 2019, Google moved to a mobile-first indexing strategy. This means that Google indexes the mobile version of your website to determine your search engine ranking. So if you’re not providing an excellent mobile experience to your website visitors, you aren’t going to rank well from an SEO perspective.
We recommend that you take a look at your mobile site experience from your customers’ perspective. Go on your phone, and navigate through your mobile site and make sure it’s exceptional.
7. Focus on User Experience – it’s Everything!
When it comes to user experience online, we often talk about a website’s navigation, clear calls-to-actions, or accessible forms that can help improve conversions. Although this is all still applicable today, we need to consider the current state of affairs and consider a different type of user experience.
We recommend that you narrow your focus and think about what your customers need right now and speak directly to those needs front and center on your website. Move from the hard sell to the soft sell, and focus less on the products and services you’re offering and focus more on what you can do for your customers today. Make your customer service easily accessible. Ensure that your phone numbers, email addresses, new hours of operations, or instructions for pick-up and delivery are easy to find on your website.
For more details on the above strategies, watch the recording from our webinar, How to Optimize Your Digital Presence During COVID-19 (posted below). We also encourage you to check out our other Ahead of the Curve recordings and upcoming sessions.
WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy. Simply give me a call or email me at [email protected] to learn more.
The post 7 Strategies for Optimizing Your Digital Presence During COVID-19 appeared first on WSI eBiz Solutions.
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WSI EStrategies Increases Laurentian Real Estate Broker’s Exposure
Laurentide, Québec July 2017. Storied Laurentian real estate broker, Jean-Pierre Carignan has more than 30 years in the business and required a website upgrade to highlight the picturesque territory as well as detail his areas of expertise. WSI eStrategies in Ottawa was contracted for this feat and the result is a fully bilingual real estate site that is modern, fresh and most importantly, provides a wealth of information for potential clients.
Originally published @ http://jpcarignan.com/en/new-website-launch-jp-carignan-real-estate-broker/
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Ottawa Based Hearing Clinic Hires WSI to Build Online Presence
Ottawa Based Hearing Clinic Hires WSI to Build Online Presence
Echo Audiology is a locally owned and operated bilingual hearing clinic in the Ottawa region dedicated to providing patient-focused healthcare for all ear and hearing needs. Established in 2017 the Echo team new early on that in order to grow their business and compete successfully, it needed not only a strong online presence, but also a unified brand presence across all online platforms that not…
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What Role Does User Experience Play in SEO?
The digital marketing world is full of fancy buzzwords and acronyms like SEO, UX, and PPC. At WSI Ottawa, We Simplify the Internet and help you understand more about Search Engine Optimization, User experience, and Pay Per Click advertising. And, even more, we know how they all fit together. Like how exactly does UX fit into SEO?
User experience is a key factor in SEO. A good user experience means that users are able to find what they are looking for on your website easily and quickly. This will help to reduce your bounce rate and improve your SEO. User experience is also important for conversion optimization. If users have a positive experience on your website, they are more likely to convert into customers or clients. Therefore, it is important to consider both SEO and user experience when designing your website. A bad user experience can lead to users leaving your website without finding what they were looking for, which can hurt your ranking in search engines.
IMPROVE YOUR UX TO IMPROVE YOUR SEO
There are a few things you can do in your website design and development to improve your user experience, such as:
Making sure your website is easy to navigate
Creating clear and concise content
Improving site speed
Making sure your website is responsive
Using imagery and videos to improve the user experience
Improving UX is very important for improving your website’s SEO. In fact, it can be one of the most important aspects of driving conversions. By following our tips for improving user experience, you can see an improvement in how your website is ranked and how many visitors convert into customers. If you need help implementing these changes on your website, contact WSI Ottawa today. Our team of experts will work with you to improve your website’s SEO and UX so that you can start seeing better results online.
Originally Posted on WSI Digital Marketing Blog
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What are the key components of SEO that hold the most significance?
In today’s digital landscape, where online visibility can make or break a business, mastering Search Engine Optimization (SEO) has become a vital strategy for business owners, executives, and marketing managers alike. Mark Jamiesonis a distinguished SEO expert and the owner of WSI Ottawa, and he can explain the most important elements of SEO that can drive success in the online arena.
WHAT ARE THE KEY COMPONENTS OF SEO?
At its core, SEO is about aligning your digital presence with search engine algorithms to ensure your content is found by your target audience. The foundational elements include keyword research, on-page optimization, technical SEO, high-quality content, and backlink building.
WHY IS KEYWORD RESEARCH IMPORTANT IN SEO?
According to Mark, keyword research is the compass of your SEO strategy. It involves identifying the search terms potential customers use to find products or services like yours. By integrating these keywords strategically throughout your website and blog content, you increase your chances of ranking higher in search engine results, which leads to increased visibility.
WHAT IS ON-PAGE OPTIMIZATION?
On-page optimization involves adjusting individual web pages so they rank higher and attract organic traffic. This involves writing your meta tags, headings, and content to target the highest-volume keywords. Mark cautions that you need to make sure you strike a balance between keyword integration and providing valuable content that resonates with your audience.
WHY IS TECHNICAL SEO IMPORTANT?
Technical SEO ensures that search engines can crawl and index your website effectively. This includes optimizing site speed, ensuring mobile responsiveness, fixing broken links, and creating an organized site structure. A technically sound and well-developed website not only improves user experience but also enhances your search engine rankings.”
HOW DOES GOOD QUALITY CONTENT IMPACT SEO?
Mark tells all his clients that Content Is King! High-quality content is the driving force behind successful SEO. It not only engages and informs your audience but also earns valuable backlinks from authoritative websites. Regularly producing insightful, relevant, and unique blogs keeps your website fresh and appealing to both users and search engines.
DO BACKLINKS HELP WITH SEO?
Backlinks are like digital endorsements from other reputable websites. They signify that your content is credible and valuable. Building a network of high-quality, relevant backlinks establishes your website’s authority and trustworthiness in the eyes of search engines, ultimately boosting your rankings.
In today’s competitive digital landscape, implementing these key elements of SEO can be a game-changer for your business. Working with one of the top SEO agencies in Ottawa, you can optimize your website and content so your business can achieve greater visibility, increased organic traffic, and a strong online presence that drives success.
#Digital Marketing#Ottawa Marketing Agency#seo companies in ottawa#SEO#seo services ottawa#WSI#Best SEO Services in Canada#Local SEO Experts in Canada#SEO Strategies for Canadian Businesses#Affordable SEO Packages in Canada#SEO Trends in the Canadian Market#Top SEO Agencies in Canada#Effective SEO Tips for Canadian Websites#Canadian SEO Company Reviews#SEO Training Courses in Canada#SEO Audit for Canadian Websites
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A Comprehensive Q&A Guide to Mastering the Skill of Selecting the Perfect Marketing Agency
The dynamic nature of today’s marketing landscape can be overwhelming for businesses of all sizes. With technology such as AI evolving at lightning speed and consumer behaviors changing constantly, businesses face numerous challenges. In these complex circumstances, many enterprises seek the expertise and specialized skills of marketing agencies like WSI Ottawa.
Choosing the right agency— one capable of driving substantial business revenue and fostering growth—is no small task. Numerous factors come into play when picking the perfect marketing partner. This includes considering their industry experience, range of services, understanding of your market, proven results, and the strategies they employ to deliver your desired outcomes. It’s crucial that your chosen agency, such as WSI Ottawa, can tailor their approach to your unique needs and remain ahead of marketing trends.
Recognizing the need for clarity in this process, we at WSI Ottawa have crafted a comprehensive guide to assist businesses in making informed decisions when selecting a marketing agency. This guide is an in-depth Q&A that addresses the most asked questions by businesses in need of marketing services.
In this guide, we’ll explore key considerations when hiring a marketing agency: understanding the services they offer, how they can boost your revenue, determining if they’re the right fit for your industry, how to measure their success, and understanding the potential ROI. We’ll also dive into the benefits of hiring an agency like WSI Ottawa over building an in-house team and discuss how an agency can enhance your online presence.
Our aim at WSI Ottawa is to help you comprehend what to look for in a marketing agency and how they can accelerate your business growth. Through clear, concise answers, we hope to illuminate your path to finding the perfect marketing partner. Let’s journey together through these questions and uncover the answers.
UNVEILING THE KEY CONSIDERATIONS TO BOOST YOUR BUSINESS GROWTH WITH THE PERFECT MARKETING PARTNER
1. How can a marketing agency help increase my business revenue?
Marketing agencies utilize proven strategies and tools to boost your brand visibility, engage your audience, and convert leads to customers. They can provide expertise in areas like SEO, content marketing, social media, and advertising to enhance your overall digital presence and drive sales.
2. What are the key services a top marketing agency should offer?
A top marketing agency should offer services such as SEO, social media marketing, content marketing, email marketing, and pay-per-click advertising. They should also offer analytics and reporting to measure the success of these efforts.
3. How to determine if a marketing agency is a good fit for my industry?
Consider an agency’s past experience in your industry, client testimonials, and case studies. They should demonstrate a deep understanding of your market dynamics, customer behavior, and industry-specific challenges.
4. What is the importance of industry experience in a marketing agency?
Industry experience in a marketing agency ensures they’re familiar with your target audience’s needs, market trends, and competitors. They can implement effective strategies faster and foresee potential challenges.
5. How can I measure the success of a marketing agency’s strategy?
Success can be measured through KPIs (Key-Performance-Indicators) such as website traffic, lead generation, conversion rates, customer retention rates, and overall sales. Regular reporting and analytics from the agency should track these metrics.
6. How does a marketing agency’s process or approach contribute to business growth?
A marketing agency’s approach involves understanding your business goals, creating a tailored marketing strategy, executing the plan, and constantly optimizing it based on results. This process, grounded in data and creativity, can drive growth and increase revenue.
7. What types of marketing strategies can an agency implement to drive revenue?
Marketing strategies include SEO for organic search visibility, content marketing to engage your audience, social media marketing for brand awareness, email marketing for customer retention, and paid advertising for immediate reach.
8. How do marketing agencies stay updated with the latest marketing trends?
Agencies stay updated through continuous learning, attending industry events, following thought leaders, and leveraging data from various campaigns. Their ability to adapt to new trends and technologies can keep your marketing efforts effective and relevant.
9. What are the advantages of hiring a marketing agency over building an in-house team?
An agency brings diverse expertise, broader industry experience, and access to advanced tools. They can provide scalability, cost-effectiveness, and a fresh perspective that might be challenging with an in-house team.
10. How can a marketing agency enhance my business’s online presence?
Marketing agencies use strategies like SEO, content marketing, social media management, and online advertising to enhance your online presence. They can help you rank higher in search results, engage your audience, and build a strong digital brand.
11. How does a marketing agency handle the integration of different marketing channels?
An agency coordinates various channels – SEO, social media, email, content, and PPC – ensuring they work synergistically. This integrated approach allows for a consistent brand message and an effective sales funnel.
12. How does a marketing agency use data and analytics to drive revenue?
Agencies use data and analytics to measure campaign performance, understand customer behavior, and guide strategy. They track metrics like engagement, conversion, and sales to optimize tactics, maximize ROI, and drive revenue.
13. What kind of ROI should I expect when hiring a marketing agency?
ROI varies depending on your goals, budget, and timeframe. However, a good agency should show progress on KPIs within a few months. This can include increased traffic, higher search rankings, more leads, and ultimately, increased sales.
14. What should be the communication frequency and mode with a marketing agency?
Ideally, your agency should provide regular updates and reports on campaign performance. The frequency may be weekly or monthly, depending on your needs. Communication could be through emails, calls, or meetings.
15. What are some red flags to avoid when selecting a marketing agency?
Avoid agencies that promise quick results, lack transparency, have little industry experience, or don’t provide clear strategies. Always look for agencies with proven results, good reputation, and a comprehensive approach to marketing.
Choosing the right marketing agency can significantly influence your business growth and revenue. In this intricate landscape of marketing, where trends evolve rapidly, having a reliable partner like WSI Ottawa can make a world of difference. We hope this comprehensive Q&A guide has provided you with the insights needed to make an informed decision and find a marketing agency that truly resonates with your business goals and aspirations.
Remember, the ideal marketing agency will not only provide tailored strategies and a diverse range of services, but they will also continuously learn, adapt, and evolve alongside your business. They will be your partner, helping you navigate the marketing landscape, staying abreast of trends, and leveraging data and analytics to drive your success.
At WSI Ottawa, we pride ourselves on being such a partner. Our team is committed to understanding your unique needs and delivering strategies designed to drive your growth and success. Whether you’re in the early stages of business development or looking to enhance your existing marketing efforts, our team at WSI Ottawa is here to guide you every step of the way.
Finally, always remember that the right marketing partnership is an investment—a strategic move that can propel your business to new heights. Choose wisely and let the journey of growth begin.
#digital advertising ottawa#Marketing Agency Ottawa#WSI eStrategies Social Media Marketing Plan#Ottawa Marketing Agency
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What Can You Expect When You Hire An Ottawa Marketing Agency?
When you hire a marketing agency, you should expect to receive professional advice and guidance and that they will work with you to develop a comprehensive strategy that will help you achieve your business objectives, both short-term and long-term. While they are developing the strategy, they should be side by side with you, asking the right questions to assess the key elements of your industry and your market, including client demographics and competition. They might be the best agency out there, but they won’t know your business as well as you do. (And they never should!)
You should also be able to count on them to use their expertise to recommend tactics that will help increase brand recognition and reach new markets. Furthermore, an agency should provide regular reporting on performance metrics so that you can measure the return on investment (ROI) for each campaign or initiative. Most importantly, they should be able to support you throughout the entire process from conception through implementation and analysis.
How Do You Decide Which Marketing Agency to Choose?
When evaluating which marketing agency to choose, it is important to consider their philosophy when it comes to strategy development and implementation. You should look for a team that is forward thinking and has the capability to help you reach your business goals in the most cost-effective way possible. Additionally, it is essential that you find an agency with good communication skills and experience working with clients of various sizes. Further, you may also want to research whether they have any awards or recognition from industry associations or peers. Finally, be sure to check references and read reviews so that you can get an understanding of how well they have performed for previous clients. Doing this will help ensure that they are a good fit for your needs
What Are the Different Services Marketing Agencies Provide?
Marketing agencies can provide a variety of services including but not limited to:
online marketing
traditional advertising
social media marketing
content marketing
email campaigns
search engine optimization (SEO)
graphic design
media buying
website design & development
Some firms specialize in one or two areas, while others offer a more comprehensive range of services; and, many agencies will also work with outside service providers to ensure that any specialized skills required for specific tasks are provided. This ensures that each project is handled as efficiently as possible to maximize your success. It is important to discuss your plans, budget and objectives with the agency so that they can develop an appropriate strategy for your business and ensure that all projects are completed on time and within budget.
Traditional Marketing Agency Vs Digital Marketing Agency
Traditional marketing agencies focus mostly on print, television, and radio advertising. Digital marketing agencies specialize in digital media like websites, search engine optimization (SEO), social media advertising, paid search advertising, etc. Traditional marketing agencies plan campaigns and create ads specifically for print publications (like newspapers and magazines) or broadcast media. On the other hand, a digital marketing agency like ours in Ottawa, will typically produce content, images and videos geared towards online channels. Additionally, they may also specialize in website development and design as well as search engine optimization. It’s important to select an agency that specializes in the type of marketing you are looking for so that you receive the most effective service to meet your business objectives. Both types of agencies offer different advantages depending on your business goals; however, it may make more sense to use a digital agency if you are looking for more advanced marketing solutions. With a digital agency, you will be able to take advantage of the latest technologies and optimize your campaigns for maximum ROI.
How Long Will It Take for A Marketing Agency to Produce Results?
The timeline for producing results from a marketing agency depends on the specific goals, strategies and tactics that have been outlined for each project. Generally, it can take anywhere from one to six months to see a noticeable impact on your business’s bottom line. Depending on the scope of the project, it may take longer or shorter depending on what marketing activities you’ve agreed to use and how quickly the agency is able to implement them. For example, Pay Per Click campaigns can often have your phone ringing more in a matter of days or weeks; while Search Engine Optimization may take 3-4 months before you see results, but those results tend to last much longer.
Additionally, some projects are ongoing and require sustained effort over time in order to maintain and increase results. Therefore, it is important to communicate with your chosen agency regularly so that they can keep you apprised of their progress and make any necessary adjustments as needed. By taking all these factors into account, you will be able to get the most out of your marketing agency and ensure that you are getting the results you desire.
When Should You Fire a Marketing Agency?
If a marketing agency is not meeting your expectations or delivering results, and you’ve allowed sufficient time, then it may be time to consider replacing them. Some signs that you should fire a marketing agency include:
not being available and a lack of effective communication
bouncing around Account Managers
failure to meet deadlines
poor quality work
always trying to sell you more services
an inability to develop creative solutions
If these issues are present in your relationship with the current agency, it is likely time to switch partners. By doing this, you can ensure that you partner with the right team for your business needs and achieve the success you desire. Additionally, if the cost of services is too high for your budget, then you may want to find an alternative option that fits better with your financial requirements. Ultimately, the decision to fire or replace your marketing agency should be done in order to protect the best interests of your business. With the right partner in place, you can ensure that your marketing efforts are successful and fruitful.
In conclusion, choosing the right marketing agency in Ottawa is essential for the success of your business. Be sure to look for an experienced team that understands your specific needs and can develop a customized strategy that meets those needs. Consider their capabilities, communication style, awards and reviews before making your decision – this will help ensure that you end up working with the best agency for your business to make sure you can get your message out there! Contact WSI eStrategies to find out how we can help you get started and grow your digital marketing campaigns.
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The website design experts at WSI eStrategies in Ottawa explain why you should have a secure website for your business to protect your customers’ private information. Read more: https://wsiestrategies.com/blog/what-is-ssl-for-websites/
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Exploring the Impact of Meta Tags on Page Ranking and Conversions
You may be curious why we’re delving into meta tags and conversions despite Google appearing to diminish their significance in its ranking algorithms. Well, here’s the scoop: although Google no longer prioritizes meta tags as it once did, they still hold importance. In this Q&A, we'll illustrate why they matter and share tips for crafting meta tags that drive conversions.
WSI eStrategies: How do meta tags affect page ranking and user experience?
Think of meta tags as the windows to your online business. When users search for keywords matching your website’s content, the Meta title and description tags serve as their initial glimpse into your business. Your title tag directs them to the appropriate page, while the description provides insight into what to anticipate. With a mere 160 characters to capture their attention and encourage them to select your site, impactful meta tags are essential.
Regarding rankings: while Google no longer utilizes keyword tags for ranking, other factors come into play. Click-through rates, page views, and time spent on your site all contribute. User experience is paramount. If your site engages users and leads to conversions, it can enhance your ranking. As you ascend the ranks, organic traffic grows, emphasizing the importance of your meta tags. To maintain a top position, you require compelling meta tags (for click-through) and an exceptional website (for user experience).
What’s the key to crafting meta tags that convert quickly?
The “CTR Magnet Method” is your secret weapon. Here’s the breakdown:
Compile essential keywords for each webpage.
Search Google for these keywords.
Analyze the words and phrases used by successful companies in attracting their target audience.
Utilize these insights to create unique meta titles and descriptions for your webpages.
Witness your traffic and conversions soar!
Just ensure to infuse your unique flair into the words and phrases to stand out and avoid copyright issues.
How can I enhance the power and allure of my meta tags?
When working within limited character space, every word should serve a purpose. To enhance the potency and allure of your meta tags, focus on terms that inspire action and engagement. Consider employing phrases like “Step-by-Step,” “Secrets,” “Easy,” “Quick,” “Fast,” “Today,” and “Right Now.” These words possess the potential to elevate your meta tags and entice your audience to click through and explore your content further.
What’s the next step after crafting conversion-driving meta tags?
Crafting meta tags marks just the beginning. Compelling content on your website is vital for guiding potential customers through the sales funnel. Ensure your website content provides the necessary information users seek and keeps them engaged. That’s how you maximize the impact of your captivating meta tags.
Feeling daunted by the task of writing your conversion-driving meta tags? Reach out to the experts at WSI eStrategies in Ottawa. We’re here to help you shine and garner the attention your business deserves!
#seo#seo services ottawa#digital marketing ottawa#seo companies in ottawa#ranking#tags#digital marketing
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WHAT ARE THE REASONS BEHIND YOUR BUSINESS CONSIDERING A WEBSITE REDESIGN?
Redesigning your website is crucial for keeping pace with the constantly evolving digital landscape, akin to how fashion retailers refresh their collections each season. Just as businesses need to adapt and update their websites periodically, it's essential to align your online presence with industry changes and evolving audience expectations. Whether your website serves as a basic online storefront or a dynamic platform for selling products and services, there comes a point when every website requires a revamp.
WHAT ARE THE TOP REASONS TO CONSIDER A WEBSITE REDESIGN?
Consider these three compelling reasons for a website redesign:
Enhance Website Usability: Prioritize improving user experience by incorporating features like live chat support, streamlined navigation, faster content delivery, and overall usability enhancements. Additionally, ensure compatibility with third-party tools or software utilized by your business.
Overhaul Major Content: Expanding into new markets, undergoing a brand refresh, or addressing regulatory changes may necessitate a significant content overhaul. This entails reevaluating not only the website's content but also its design, user interface, experience, and brand representation.
Improve SEO and Performance: Utilize website analytics to identify areas for improvement, such as reducing bounce rates, optimizing for featured snippets, and enhancing mobile friendliness. A website redesign can address these issues while boosting lead quality and quantity, directly impacting business success and strengthening support for your social media strategy.
WHAT CRITICAL STEPS ARE INVOLVED IN A BUSINESS WEBSITE REDESIGN PROJECT?
Whether managed internally or through an agency, key steps in a website redesign project include:
Comprehensive Data Collection: Gather extensive data on current user journeys and experiences to inform improvement plans.
Prioritize User Needs: Keep user needs and expectations central to project planning for a successful redesign.
Prototype Development: Request prototypes to align project objectives and planned outcomes, facilitating visualization and refinement.
User Testing: Conduct thorough user testing of the redesigned site to ensure it meets user requirements and delivers an optimal experience.
HOW CAN I DETERMINE IF IT’S TIME FOR A WEBSITE REDESIGN FOR MY BUSINESS?
Consider the following factors:
Revenue Generation: Is your website a significant revenue generator for your business?
Brand Representation: Do you need to better communicate your brand's values through your website?
Digital Compatibility: Does your website need to be more compatible with various digital media platforms?
User Demands: Are users demanding improved usability and interface?
Answering these questions, along with considering budget and time constraints, will help determine if a website redesign is warranted.
If you decide it's time to revamp your business website, connect with the web design and development experts at WSI eStrategies in Ottawa. Schedule a no-obligation consultation to explore tailored website makeover options for your business.
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Unlock the Potential: Why Your Website Redesign Can Skyrocket Click-Through Rates
In today's fast-paced digital realm, keeping your online presence fresh and engaging is crucial. Just as fashion brands update their collections regularly, businesses must evolve and refresh their websites to stay relevant. While the frequency might not match that of retail displays, staying abreast of industry shifts and meeting evolving audience expectations is paramount. Whether your website serves as a basic online presence or a dynamic platform for selling products and services, periodic revamps are inevitable.
Top Reasons to Consider a Website Redesign:
Enhance User Experience: Elevating user experience is key. Incorporating features like live chat support, smoother navigation, quicker content delivery, and overall usability improvements is imperative. It's also an opportunity to ensure compatibility with third-party tools or software your business relies on.
Overhaul Content Strategy: Expanding into new markets, rebranding, or encountering regulatory changes necessitates significant content updates. A major content overhaul may require reassessment of not just content but also design, user interface, user experience, and overall brand representation.
Boost SEO and Performance: Harnessing website analytics is crucial. Identifying areas for enhancement, such as reducing bounce rates, optimizing for featured snippets, and ensuring mobile-friendliness, is essential. A website redesign can address these issues while enhancing lead quality and volume, directly impacting business success. It's also an opportunity to bolster website support for your social media strategy.
Critical Steps in a Business Website Redesign Project:
Comprehensive Data Gathering: Start by gathering extensive data on current user journeys and experiences to inform improvement planning.
Prioritize User Needs: Keep user needs and expectations central to project plans. A user-centric approach is pivotal for success.
Prototype Requests: Align project objectives with planned outcomes by requesting prototypes to visualize and refine the redesign.
User Testing: Thoroughly test the redesigned site to ensure it meets user requirements and delivers an optimal experience.
Determining the Right Time for a Website Redesign:
Consider several factors:
Revenue Generation: Is your website crucial for revenue generation and customer service?
Brand Representation: Do you aim to convey your brand's values effectively through your website?
Digital Compatibility: Is your website compatible with various digital media platforms?
User Demands: Are users seeking better usability and interface?
Answering these questions, along with assessing your budget and available time, can guide your decision to embark on a website redesign journey.
If it's time for a website makeover, connect with the web design and development experts at WSI eStrategies in Ottawa. Schedule a no-obligation consultation to explore tailored options for your business's needs.
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