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#toward artists. like there is some amount of work and creativity that goes into designing that code
gayvampyr · 1 year
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any sliver of a chance i had of appreciating AI has been completely decimated by this clownery
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play-now-my-lord · 1 year
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i saw ur post on ip law, piracy, copyright etc. w regards to indie creatives and i want to ask something. i saw a post recently going around with a lot of notes that emphasised this idea that ‘you are not entitled to the labour of an artist’ and if u can’t afford their work u should save up or skip it etc. it seemed convincing because it was phrased in a liberal ‘protect small artists!’ manner. so how would you dispel this idea? is it a half truth or something? it seems wrong but i’m not sure exactly why
the kernel of it is true - artists should be compensated for what they do. I'm a pretty strong believer in not trying to beg art off of my friends or cajole people into lowering prices; if anything my friends who do art set their rates rather low for the amount of work that goes into translating someone's ideas into pleasing artwork. this is, of course, a bit apples and oranges between visual art and writing - because being a writer who doesn't do specialist erotica, I don't actually write on commission. I could, I guess, if someone was truly interested, but it'd be a mite weird, and certainly isn't the main thing I do.
the place I land is that in commissions-facing forms of art, the many forms of labor involved account for the price. an artist working on comms has to communicate frequently, translate from one medium (instructions, often vague ones) to another, and manage people's individual sense of ownership - does this piece go in a portfolio? can it be shown publicly? is it of special sentimental importance to the commissioner, such that they'd prefer it be completely private? These are areas where "emotional labor" or in even some cases stuff that is tantamount to sex work absolutely comes into play.
Another thing to consider: Visual artists will cheerfully perform their actual metier - that is, making visual art - for themselves, for their own satisfaction, to make friends laugh or smile, and in a sense commissioning diverts time that could be spent on the Work towards someone else's design. This isn't to say it's useless to work off of commissions, counterproductive, a waste of time, etc - but outside of a very few people, most artists will not lie in their deathbeds kicking themselves that they didn't spontaneously draw (say) a giant Falco from Starfox fucking a train more often, and money is a fair exchange for this diversion of a human being's limited time on earth, like it is for any other form of labor. (The ideal artist is petit-bourgeois in character - that is, owning all the capital necessary to sell their labor at whatever rates the market will bear - but this isn't really a judgment call, nor is it one-size-fits-all. Prosperous artists tend to be secure and have petit-bourgeois class interests; less prosperous artists tend to rely on other things for income and have different class positions altogether, generally either working-class or lumpen.)
I think the moral obligation of the commissioner is "don't be a jerk", mostly, and to the extent small-time working artists have any, it's towards class consciousness - don't work dogshit cheap for no reason, value your time as you'd see it valued, value the time of other artists as you'd see your own valued.
(ALL THAT SAID, there are plenty of people who do free comms and there's nothing immoral about taking them up on it - sometimes artists do want to stretch their legs outside of their comfort zone and draw new things, and between that and the free publicity, free comms can be a reasonable way to accomplish both. But don't expect miracles, obviously!)
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irlbop · 2 months
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Welp. I’ve been wanting to post one of these for a while but I guess now’s a good a time as ever:
May I present
A List of Youtube Channels I Would Recommend (Subject to Change Seeing As Ain’t Nobody Loyal Apparently But Whatevs!!!!)
Kennie JD: A reviewer of things from dating shows a la Love is Blind to Tubi movies to Filipino movies, etc. offering some very thoughtful commentary. All while putting her makeup on 😘 Best known for her Bad Movies and a Beat series but really everything she puts out hits. Including her video on the Try Guys Incident.
Athena P: Yet another reviewer with insane makeup, but this one takes the tv shows from childhood and explores the “lore” suggested or outright shown. Absolutely hilarious in her delivery and her fans are called Butt-Lovers! 🍑💥🫲🏻
Studson Studio: A craft-tuber who makes fantastical builds ranging from a recreation of Howl’s Moving Castle from trash to a custom action-figure of Ganondorf from Tears of the Kingdom. Frankly it’s astounding how this guy can just look at a piece of supposed garbage and know exactly what to do with it! (Here’s an idea for a drinking game: Take a sip every time he uses a horseshoe! [You will die💖])
North of the Border: Another craft-tuber but with slightly more…distinct tastes… The mans be making some cursed content is what I’m saying. Creative and bold, but cursed. Beware any uploads that have “realistic” in the title.
OwONekko: An art YouTuber with brutal (and hilarious) thoughts about some of your favorite characters’ designs. She tends to veer towards redesigns like with the fusions from Steven Universe, and designing human forms for non-human characters such as the Heeler family from Bluey
Truegreen7: A popular Pokétuber with a host of playlists and prompts to choose from! Perhaps his most popular being when he invites other artists to a challenge where they are given a prompt and are meant to create a Pokémon from it. However, he also had videos where he has friends randomly pick traits and he makes a Pokémon from them, or he gives himself a prompt such as Pokémon based off his own fears. Always a pleasure when he uploads!!
Microwave Society: Three friends who get together and review…things. Usually it’s movies, especially ones from childhood. Sometimes it’s products from, like, Temu. Either way, they’re going through A Time so you can have a good time.
Razzle: Also a group of friends getting together to review movies. Sometimes they even act out entire scripts to movies. What makes them different from MS, however, is…Well, they drink while doing it. Which lends itself to sone absolute bangers of jokes and quotes.
Pidgin Doll: Admittedly I mostly just watch his Shorts. But in my defense, even those are wonderful to watch. His doll designs and paint marker drawings are gorgeous and unique with their fashions and makeup, and almost every video comes with a little tidbit about either his childhood, his art journey, or just whatever inspired him to create what he did.
Something Wicked: A craft-tuber who makes clay models based off of illustrations from old works and texts. And I mean, like, creatures from alchemical tomes; beasts from 17th century logs; face-butted devils and the sort. He doesn’t have much uploaded so far (admittedly only four at the time of this posting, but that’s because the amount of time, care, and detail he puts into each piece deserves it. Plus you get a nifty lesson in art history or just history in general as he goes into the design choices!
The Harry Gold Show: Welcome to The Harry Gold Show, hosted by the ever forthcoming Harry Gold! He’s…disturbingly good at what he does. And what does he do? Art. Of varying mediums and designs, though mostly digital. Though he has recreated the art style of a dead artist as a gift for his dad. Let me put it this way: There’s a reason some joke that he will give AI a run for its money when it comes to replicating styles (he even did a video putting that to the test!)
Dollightful: This cutesy custom doll-maker has a whole host of “dollightful” designs to observe! From a series based on dragon girls to rainbow girls to a vampire with great taste in art, you’ll always be left cooing over the cuties.
HeXtian: Where Dollightful’s dolls are cute, HeXtian’s dolls are sexy. Complete with snatched waists and (usually) red-bottomed heels, his dolls are ready to to show up and show out and make you wish you could dress like them.
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blockgeni · 8 months
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Artificial intelligence (AI) has captured the attention of futurists and inventors, promising to revolutionize a wide range of facets of our life. But what goes deeper than the general knowledge that is discussed on the surface? What are the actual effects of AI? What does it signify for human civilization and society? Artificial intelligence is poised to make enormous strides in the next years; we can only speculate on what lies ahead. Let's examine five of the most prevalent AI myths as well as the technology's actual potential in order to provide some answers to these queries. The emergence of AI-designed AI Think of a time when AI overcomes its own restrictions and creates its own descendants on its own. The building of exponentially intelligent systems free from human limitations is possible because to the paradigm-shifting idea of AI-designed AI. The evolution of intelligence will speed up as AI continuously develops and enhances its own architecture, possibly leading to astounding developments that defy our current comprehension. The idea of a singularity in this context might be better described as a "intelligence explosion," in which AI-designed systems rapidly develop into super-intelligent entities that are beyond human comprehension. Unlocking the unimaginable with quantum AI While quantum computing has a great deal of potential for solving complicated issues, when paired with AI, it becomes a power of unimaginable proportions. Advancements in areas like medicine development, weather forecasting, and cryptography are made possible by quantum AI, which boosts the processing capability of artificial intelligence (AI) algorithms. The next technological frontier, quantum computing, is already altering how we live. Quantum computers will be able to solve problems in a matter of years that would take today's supercomputers thousands of years to complete. The consequences range from drug use to climate change, from encryption to space travel. We will be able to comprehend the universe in ways we never imagined thanks to quantum computers. Neuro-AI interface: Merging machines with minds Get ready for a revolutionary idea: the fusion of AI and the human brain. Humans might directly access the tremendous processing capacity of AI through a neuro-AI interface, enhancing our cognitive capacities and revealing untapped potential. Imagine having immediate access to a wealth of information, improved creativity, and increased problem-solving skills. As we redefine intelligence, the union of man and machine may elevate what it means to be human. The first step towards this incredible future has already been taken. To get insight into the inner workings of our minds, neuroscientists are creating brain implants that can capture data and electrically stimulate neurons. They are also exploring techniques to wirelessly encode and transfer thoughts from brain impulses. The next stage would be to include AI into these technologies to produce a brain interface that enables direct communication between machines and people. A new renaissance in creativity and art produced by AI Long held beliefs include the notion that human creativity is innately human. AI is ready to disprove this notion, though, by producing works of art, music, and literature that stand up to the best creations of the greatest artists. AI has the ability to produce amazing works that push the boundaries of creativity itself by analyzing massive amounts of artistic data and extracting patterns and insights. Get ready for a new era where artificial intelligence-powered inventions conflict with the fundamental human right to artistic expression. Artificial empathy through AI ethics The necessity of giving computers moral principles grows as AI develops. The development of artificial empathy may be enabled in the future by AI systems' capacity to recognize and react to human emotions. This not only makes it easier to communicate with machines more empathically,
but it also sparks important discussions about the nature of consciousness, morality, and the impact of AI on our ethical environment. Openings for societal reflection and philosophical paradigm shifts are created by the rise of AI ethics. Conclusion Beyond the frequent, cursory talks, artificial intelligence's future is significantly more complex. There is tremendous potential for dramatic change, from AI-designed AI to neuro-AI interfaces and the muddled boundaries of human creativity. Get ready for a future that will contradict your ideas about human intelligence, creativity, and the fundamental nature of what it means to be a person. Are you willing to seize the tremendous opportunities that lay ahead? The landscape of AI is constantly changing, so as we forge ahead into this uncharted area, let's do it with curiosity, foresight, and an unshakable dedication to creating a future that exceeds our collective expectations. Source link
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bizarrelovesquare · 4 years
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Hello, it’s Evie, and this is my new account!
brief explanation under the cut so I can get it off my chest, but it’s not required to read <3
I realized over the last several months that I did not like being perceived the way I was online, and that I have the power to just walk away and start over on a smaller scale and avoid anything I don’t want to be part of. In July, with no warning, I cleared out and abandoned/deactivated any accounts around the web that didn’t make me happy. All I have now are this, pinterest, ao3, and a new private twitter just for close friends.
Being online had come to feel like an expectation, no longer something for recreation, and most of it wasn’t fun. It honestly had been feeling that way for awhile, but I reached the last straw when I briefly got involved with a fandom on twitter (yuck) several months ago that was absolutely horrid. I realized what a mess it all really was, I finally snapped, and I got the hell away from everything and everyone.
It was easy to leave other sites because there was so much that I wanted to escape from--the hostility and toxicity, people’s dumbassery, the feeling of not being adequate enough as an artist, the pressure to get constant interaction, feeling like I was being watched all the time by hundreds to thousands of people who didn’t care about me as a person, etc. Social media was too much for my introvert self. However, I was on the fence about what I wanted to do with tumblr, so I sat on it for two months and mulled it over. I actually love this site because it’s mostly chill and has the best format, it’s creative, and it’s easy to avoid anything you don’t want to see, but I just didn’t love the baggage that I had on my old blog. I’d been on there since 2013 and had grown and changed a lot, particularly over the past year, and there was so much way back in there that didn’t represent who I’ve come to be, and it honestly made me feel stuck, even after I tried changing my url, giving that blog a makeover, and being more myself.
Several years ago, I spent an ungodly amount of time on this site trying to appeal to others, instead of letting myself just exist authentically and showcase all of my personality. I got fandom popular pretty early on, and for a long time, it made me feel like it was my duty to post about the things that got me popular and make original posts that my heart wasn’t even halfway into, worded in a way that would get notes. Keep in mind, I was younger and dumber when doing that and had nothing else going for me at that time (it was a low point in life). I definitely grew out of that mentality, but I couldn’t get away from all the posts I’d made that I no longer cared about that wouldn’t stop getting notes and the reputation I had developed for being known for a particular thing. I felt like there were too many followers who weren’t really there for me as a person or any other niche interests of mine, and it was really holding me back from just posting what I want and as much as I want, even after I quit caring and tried to just present as the real me. I knew it was my blog and it didn’t matter what others wanted, but I think the main thing was that I felt held back by my older ways of using tumblr, and I realized that I don’t want anything from that period of my life still attached to me. I didn’t know who I was back then, so I defined myself by an obsession. These days, I want people to see me as a whole person with a real life who just happens to also really like some things.
On top of that, again back when I was several years younger and at the lowest point of my life, I used to vent way too much about negative things in my personal life that don’t matter anymore, and even though I went through my archive and deleted them all, even though I know nobody else remembers them or is looking at them, I still knew that they happened, and I didn’t want that energy to keep following me. There was also evidence of ex-friendships and relationships I’m not proud of, ways I acted that I just don’t vibe with now, and just too much I remember that didn’t represent current-day me, and I want to actually break the connection to those memories. So with all of that, I decided I’d feel best to remake and start fresh. I got away from negative feelings everywhere else, so why not here, too? Any posts on the old blog that I love can eventually be reblogged over here. I’m going to curate a fresh new gallery of things I love, while feeling at peace about the whole thing.
My life is nothing like it was years ago. I’m actually happy with myself and my life and have been for nearly a year now. I know who I am now. I’ve healed/am healing from a lot of personal things. I have budding careers in everything I love and am working towards my dream life. I’m not ashamed of anything about myself. I still have bad days sometimes, but I don’t live in my misery. I like being positive and want to stay that way as much as possible.
I also never really let me show myself as a creator as much as I would have liked before, and I want to focus more on that from now on. As far as fan content goes, I’ve gotten back into writing fics and am no longer scared to share them. I’ve been working more on cosplay this year than I have in years. I also want to try to get into making gifs. Additionally, I am a writer (fiction and non), photographer, and aspiring designer in real life, so some original work might show up now and then, too, if it’s something I’m really proud of. I also want to post about mental health and recovery. My blog will still have plenty of fan content, but I want to sprinkle in some other things that are important to me as well.
I just want to be in a quiet peaceful corner among good people. Lately, I’ve realized that I want my life to be as lowkey as possible, both online and irl. I just want to vibe and do my thing for myself, surrounded by a few good friends. I learned way too late that fandoms are hell if you branch out too far, and that I also hate being in the spotlight, even in regards to things I create. I don’t exist for the consumption of others, and that’s such a freeing thing to realize. Anything I post/rb is solely because I want it on my blog; I don’t care what happens to it after I put it there. I post for me, I make my art for me (and sometimes my jobs), and if my friends enjoy it, and if I make new friends along the way, that’s awesome! But impressing everybody is just not a thing I can nor want to do anymore. You don’t have to run yourself ragged trying to spread yourself across the internet, whether as a fan or a creator. If a site was to disappear, what do all those likes and followers mean? Absolutely nothing. At the end of the day, all you have is you and how YOU feel about yourself, so spend your time on here (or anywhere, really) existing for you, first and foremost.
I’ve gone back to my very old internet days of not trying to impress anyone, while combining that mentality with the wisdom and sense of self that I’ve gained with age. Maybe you won’t be able to tell a difference, but I’m the one living in my head, and I definitely can tell that I’ve grown, a lot in my life has changed, and I am much more confident in myself, and I want to have a blog that 100% feels like me and has no bad associations attached. I’m not the first person to make a new account and won’t be the last. Things like this are supposed to mostly be FOR FUN, and too many people these days have gotten away from that. Don’t feel like you have to keep living up to some reputation that was built years ago, and don’t feel like you exist for others. Be yourself, embrace changes as you grow, do what’s comfortable and healthy for you and makes you happy, and the right people will like you for that. The most important of them being you. <3
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vidurbharadwaj · 3 years
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"Top 5 Sustainable Architects in the World"
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In today's time, the environment is fighting with several issues humans have caused due to their irresponsibility and ignorance. But all thanks to Sustainable Architects who are doing hard work in protecting our planet.
and Green Buildings
Sustainable Architectures are those which we make with the help of renewable resources and recyclable materials. It reduces the total energy consumption and the amount of waste. The most significant role of sustainable architecture is that it reduces the hazardous impact of the building on the surrounding environment.
Sustainable Architectures never end with the completion of a building, but it goes on forever! When we mean forever, it tells us that a building's design should be in a way that it can prevent heat and cold, uses solar panels for the reduction of energy, consumes natural light, and has a tremendous eco-friendly environment.
In a Green Building, architects use resources that are healthy to surrounding, resulting in a good building atmosphere.
Why are they So Important?
These things are important so that we can save our planet Earth from various kinds of issues. As humans, we have used plenty of Earth's resources. That's why it's time to wake up and try to save our environment.
Sustainable Architects
To save our environment and make the buildings in an eco-friendly way, numerous architects have brought sustainability to their designs. In this article, we will list the "Top 5 Sustainable Architects In The World". They all have gigantic knowledge about the architectural industry and are experts in their own ways.
Without further ado, let's begin!
1.Vidur Bhardwaj
With his immense knowledge in the field of Sustainable Architecture, the director of "The 3C Company, Noida"- Mr. Vidur Bhardwaj, a consummate professional artist has made an example for others to follow. Graduated from the School of Planning and Architecture in Delhi, he has got numerous awards for himself and The 3C Company, Noida.
Mr. Vidur Bharadwaj, an architect par excellence, has produced unique Green Buildings like The Patni Campus, Noida, and Wipro Technologies in Gurugram that have been certified as Green Buildings by the USGBC, USA. His Real Estate Company, The 3c Company, Noida, has shaken hands with the very well-known Resort, the Four Seasons. Due to his vast knowledge and stupendous skills, Vidur Bhardwaj, an outstanding personality, is Advisor for the Hong Kong Development Group.
The director of The 3c company, Noida, not only believes in Green Buildings but also in Green Living!
No doubt that his project for Wipro Technologies was the biggest Eco-friendly Building in the World! In 2005, Vidur Bharadwaj, a phenomenal architect, received an award for the same. This great respect was given to him by none other than the Missile Man -Dr. APJ Abdul Kalam, itself (then President of India). Besides a renowned sustainable architect, Vidur Bhardwaj is also a fantastic painter. We look for more futuristic projects by this superlative artist.
2. Ken Yeang
Mr. Ken Yeang is a sustainable architect coming from a small place in Malaysia, but this hasn't stopped him from achieving big things! He has been featured in the article 'One of the 50 People That Could Save the Planet' of the famous newspaper 'The Guardian.'
Some of the renowned Sustainable Architecture built by him includes Solaris Tower, Singapore, and Eco Tower, London. Mr. Ken Yean never competes with nature for getting the desired space, but he does his creativity in the limited place assigned to him. One of the most considerable contributions made by him is the Bioclimatic Skyscraper. Indeed, aspiring architects should learn from his marvelous works.
3. Renzo Piano
Born in a family with an ancestral history of astounding builders, Mr. Renzo Piano is a superb sustainable architect. He includes green and natural materials in his designed buildings, making them unique besides environment friendly. Renzo Piano has contributed a lot to nature with his aim of making Green and Sustainable Architectures.
The New York Times Building, New York, and the Shard, London are some of the Piano's notable achievements. An outstanding example of his architectural creativity is The California Academy of Sciences, San Francisco! This building, designed by Mr. Renzo Piano, uses natural lights in at least 90% of the total space, which is quite impressive. Renzo's Sustainable Architectures are a must-watch thing.
4.Glenn Murcutt
Without a second thought, Mr. Glenn Murcutt is definitely an extraordinary sustainable architect. For his Green Works, he has won innumerable awards, such as the Pritzker Architecture Prize and the American Institute of Architects Gold Medal. Mr. Murcutt got inspired by the traditional architects of his country, which led him to begin his career in architecture. This sustainable architect hailing from Australia has received his graduation degree from the University of South Wales Technical College.
Inspired by the woolshed's principle, he has built houses with proper heating and cooling systems that also have open floors for excellent air circulation. Mr.Glenn Murcutt's major sustainable works include Australian Islamic Centre, Newport, and Moss Vale Education Centre, Moss Vale. His creativity and unlimited talent inspire everyone to be responsible towards their surroundings.
5.William McDonough
Mr. William McDonough is America's top green architect. As he has received the most reputable award- The Presidential Award for Sustainable Development, there is no doubt that he is a talented sustainable architect.
Prominent architectures such as the Ford Rouge truck plant and Adam Joseph Lewis Center for Environmental Studies at Oberlin College are the two noteworthy Green Structures designed by William McDonough.
Mr. William McDonough has also come up with Brad Pitt for the establishment of 'Make It Right Foundation. This foundation aims at building green and storm-resistant homes at a reasonable price. His extraordinary Green Works make us proud.
The Bottom Line:
As we have come to the end, there is only one thing to say that these Sustainable Architects have played an important factor in saving the environment with their world-class designs and wonderful construction ideas. From Mr. Vidur Bharadwaj, an ambitious green architect, to Mr. William McDonough, who is compassionate about his work, every sustainable architecture mentioned in the article is remarkable.
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upontheshelfreviews · 4 years
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Whenever I discuss Sleeping Beauty with someone who doesn’t share my enthusiasm for Disney, they have an irksome tendency to get it muddled with Snow White; their excuse being “it has the same plot”. I’ll admit, there are some surface similarities that even the most casual viewer can pick up on: a fairytale where a princess is forced into unconsciousness and wakes up with some necking, the comic relief and villain being the most beloved characters, a little frolic in the forest with animals, the antagonist plunging off a cliff, you get the idea. In fact, Sleeping Beauty even reuses some discarded story beats from Snow White, mainly our couple dancing on a cloud and the villain capturing the prince to prevent him from waking his princess. Yet despite that, Snow White and Sleeping Beauty are two wholly different movies shaped by the era and talents of the time.
I’ve discussed how Walt Disney was never one to stick to a repeated formula, no matter how successful it was. He must have noticed the parallels between his first movie and this one, but decided to make one crucial change for Sleeping Beauty that would forever differentiate the two: the look. We all know the traditional Disney house style: round, soft shapes, big eyes; charming as it was and still is, Walt was sick of it after several decades. Meanwhile, artists like Mary Blair and Eyvind Earle were producing gorgeous concept art that rarely made a perfect translation into the Disney house style.
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Walt wanted to make a feature that took the pop artistry of their designs and made the animation work for it instead of the other way around – which brings us to another animation studio that was doing well at the time, United Pictures Animation, or UPA.
UPA didn’t have the kind of budget Disney normally had for their animated projects, but what they lacked in fluidity they made up for in style. Watch The Tell-Tale Heart, Gerald McBoing-Boing and Rooty-Toot-Toot to see what I mean. UPA were pioneers of limited animation, taking their scant resources and creating some striking visuals with bold geometric designs. Through this, they defined the look of 50’s animation. Though perhaps unintentional, Sleeping Beauty comes across as Disney’s response to UPA, or what would happen if UPA had the funds they deserved. The characters’ contours are angular but effortlessly graceful, defining their inherent dignity and royalty. And the colors, ohhh the colors…
Because of the immense amount of work required to animate in this difficult new style (and in the Cinemascope ratio, no less) as well as story troubles and Walt barely supervising the animation studio now that he had his hands full with live-action films, television, and a theme park, Sleeping Beauty had a turbulent production that lasted the entirety of the 1950s. For a time, Chuck Jones of Looney Tunes fame was set to direct. Director Wilfred Jackson suffered a heart attack partway through production and Eric Larson, one of the Nine Old Men, took the mantle from there before Walt Disney replaced him Clyde Geronimi. And even after that, Wolfgang Reitherman teamed up with Geronimi as co-director to get the film finished after no less than three delays. Also, Don Bluth got his foot in the door as an assistant animator for this feature, beginning his short-lived but impactful tenure at Disney. Did all this hamper the movie, or did they succeed in what they set out to accomplish?
Well, one of the reasons why this review took so long was because I had a hard time not repeating “MOVIE PRETTY” and “MALEFICENT AWESOME” over and over. Make what you will of that.
The story begins as most fairy tales do with your typical king, Stefan, and his queen suddenly blessed with a baby girl after years of wishing for a child. They christen their daughter Aurora (middle name Borealis, localized entirely within their castle) and throw a huge celebration in her honor. People come from all over the kingdom to pay homage to the princess and OSMKFKSBFHFGILWBHBFC…
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Movie pretty…
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Movie pretty…
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MOVIE PRETTIEEEEEE…
John Hench, Academy Award-winning special effects man and art director, turned Walt on to the idea of basing the look of Sleeping Beauty on classic medieval artwork. Thanks to him and Eyvind Earle’s insanely detailed designs and backgrounds, this is one of Disney’s most visually distinct and beautiful films. A single still from this feature wouldn’t feel out of place up in The Cloisters.
Among the party guests is King Stefan’s old friend King Hubert (Bill Thompson) bringing his young son Prince Philip. Stefan and Hubert wish to unite their two kingdoms and formally announce Philip’s betrothal to the infant Aurora.
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“We were going to do it during the second trimester, but we decided to wait until she was more mature.”
By the way, your eyes are not deceiving you. That is Aurora’s mother, Queen Leah, alive and well and named. And frabjous day calloo callay, she even gets some lines! The most common joke about Disney princesses is that they don’t have moms (even Ralph Breaks The Internet went out of its way to highlight that), so as a hardcore Disney fan who often has to put up with this generalization, Leah’s existence leaves me feeling vindicated.
Once that happy revelation is out of the way, we’re introduced to our main protagonists.
Oh, you thought I was referring to Philip and Aurora? Nonononono, my friends. THESE are the true heroes of Sleeping Beauty, the Three Good Fairies.
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The fairies started off as one-note side characters sharing the same personality. Think pre-Ducktales-reboot Huey, Dewey, and Louie in dresses. But the studio had a difficult time giving Aurora more depth and was having a lot more fun developing the fairies. Naturally, they became so fascinating and appealing that more screentime was given over to them. Now the story’s carried by three wonderfully fleshed out ladies who are distinct in both looks and personality: Flora’s the pragmatic tradition-adhering leader, Fauna’s the sweet scatterbrain who mediates, and Merryweather’s the feisty young upstart.
With the plot now focused on characters who held a traditionally minor role, it’s easy to read this as a perspective-flipped version of the fairytale, but there’s more to it than that. Remember in my Clash of the Titans review how I mentioned the gods literally play chess using the heroes as pieces? I tend to view the main conflict of Sleeping Beauty in the same way. The Three Fairies and Maleficent are in a constant game of good vs. evil, moving Aurora, Philip, and the rest of the royals as pawns in their plans. There’s plenty of plotting and intrigue, with both sides constantly guessing and second-guessing the other’s next maneuver, and even if you’re already familiar with the story’s trajectory you’re still left on the edge of your seat as it inches towards the fiery climax.
And dare I say it but…the fairies and their power dynamic make this Disney’s most feminist film. Yes, really. You could argue that some of the other animated movies from the Renaissance and Revival period have more notable, stronger female protagonists, and many of the live-action remakes try to be woke without really grasping the concept, but consider this: The cast of Sleeping Beauty is mostly female, the leads aren’t objectified in any manner (that is if you count Aurora as a supporting character), nor does their gender factor into their competency, each one differs in age and body type, and most of them are working together towards a common goal as opposed to against each other. Name a movie in the past decade that does the same and still manages to be entertaining (no, really, I’d love to see it). There’s even one scene that unintentionally provides great commentary on the divides in the feminist movement, but more on that later.
Flora and Fauna bless the baby with beauty and song respectively which are accompanied by a short chorus and some sumptuous graphics. I don’t think I need to reiterate that when this movie goes extra with the visuals, it GOES EXTRA with the visuals. Next comes Merryweather with her gift. To this day, no one knows what Merryweather intended to give Aurora. Flora’s the most traditionally feminine of the three so her giving Aurora beauty comes as no surprise. By comparison, Merryweather is the most forward (or unconventional, depending on your point of view). I wouldn’t put it past her to favor Aurora with intelligence, or humor, or passion, or creativity or humility or confidence or decisiveness or physical fitness or great swordsmanship or telekinesis or ice powers or one million YouTube subscribers or comfort in her female sexuality.
Me personally, I think I’ve got the best gift of all:
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“O Princess, my gift shall be…getting all reviews posted on time for once!”
Alas, before Merryweather can bestow such a wondrous quality upon the child, she’s interrupted by a horny party crasher.
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Maleficent. The Mistress of All Evil. Chernabog’s right-hand witch. The Disney villain all Disney villains strive to be. She has it all – the looks, the poise, the power, the laugh, the cunning, the ruthlessness! She doesn’t even need to sing a song because she’s already awesome enough without one. Marc Davis’ gothic design cuts a fine figure and Eleanor Audley’s subtle icy voicework is trés magnifique. As much as I enjoy Audley as Cinderella’s evil stepmother, Lady Tremaine was but an appetizer in comparison to the four-course banquet of pure villainy that is Maleficent.
This leads to a small point of contention some viewers have with Maleficent in spite of hitting top marks elsewhere: her motivation. Putting a hit out on a child for not getting invited to a measly party? Not exactly compelling, is it? And yes, it isn’t a deep motive…is what I would say if I wasn’t well-versed in folkloric tradition. In the original fairy tale and the movie (though it isn’t outright stated in the latter), the party for Aurora isn’t just your average royal kegger, it’s a christening. Back in ye olden days, christenings were very big deals. To not receive an invitation to one was a grave insult, so not extending an invite to your semi-omnipotent magical neighbor is just asking for trouble. In the fairy tale’s defense, no one had seen the evil fairy for years and assumed she was dead, though I can’t imagine how nobody thought Maleficent wouldn’t find about it eventually.
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“You dare to deny me, foolish mortals? Very well, then! I shall have my own christening! With blackjack! And strumpets!”
Maleficent is proof that sometimes you don’t have to have an elaborate backstory, a god complex, a tragic past or the unfortunate luck to be on the wrong side of a conflict. Sometimes all you need is some magic, brains, class, and a whole lot of flair to be a perfect, intimidating, and unquestionably iconic villain.
Basically what I’m saying is these movies never happened. Got it?
Maleficent is disarmingly polite over being snubbed, even after Merryweather bluntly tells her nobody wanted her to come. She even brought her own gift for the baby – sixteen years of life cut short by the prick of a spinning wheel spindle, because why change into a dragon and destroy everyone all at once when you can draw the torture out over an agonizingly long time and deliver the coup de grace in the prime of a young woman’s life? That’s how Maleficent rolls, baby. She could dole out capital punishment when she has to without batting an eyelid, but causing human suffering is her bread and butter.
Stefan begs the fairies to undo Maleficent’s curse, but it’s too strong for them. Flora and Fauna insist, however, that Merryweather can use her gift to lessen the spell’s potency. Now instead of dying from that fatal prick, Aurora will sleep until she receives True Love’s Kiss™. Stefan’s not one to throw caution to the wind though, so he orders all of the kingdom’s spinning wheels to be burned in the meantime.
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I just pray his kingdom’s economy wasn’t based on textiles otherwise they’re screwed.
As the peasantry celebrates Guy Fawkes Day several centuries early, the fairies ponder their next move. They’ve been around long enough to know that removing spinning wheels from the equation won’t put a damper on Maleficent’s scheme. This scene is incredibly effective in establishing two things:
Maleficent’s near-omniscient presence in the film
How well the fairies’ differing  personalities play off each other
Maleficent rarely miscalculates her opponents, and that guile puts her one step ahead of the heroes, making her one of the few Disney villains to nearly reach their goal. The only mistake she makes in the entire movie is trusting her henchmen to do their jobs when she isn’t directly supervising them, though that’s more on them than her. The different methods the fairies propose to deal with Maleficent fantastically illustrate what kind of people they are. Fauna believes she’s just a miserable soul who could be reasoned with if they talk things over. Merryweather would rather take the fight to Maleficent and turn her into a toad. Flora, however, is wise enough to know Maleficent’s too wicked to plead to, too clever to bargain with and too strong to face head-on, so their best course of action is to focus on protecting Aurora through any means necessary. Her initial idea is to enchant the princess into a flower (her namesake is her specialty, after all), but Merryweather reminds her that Maleficent enjoys creating bitter frosts just to kill her flowers.
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“Well we could try that but stick her in a castle with a beast for a while…nah, that’ll never work.”
Yet never one to give up, Flora alters the plan so they’ll raise Aurora as a peasant girl out in the woods. This means disguising themselves as humans and giving up magic for sixteen years so as to not attract Maleficent, but that amount of time is like twenty minutes to the fair folk. Stefan and Leah reluctantly agree to the plan, and the fairies spirit little Aurora away from the castle that very night.
Sixteen years later, Maleficent is infuriated that her minions have failed to locate Aurora, even more so when one reveals that they’ve spent the whole time looking for a baby instead of a maturing woman. In an interview with the Rotoscopers podcast, Don Bluth called Maleficent a very flat antagonist because she surrounds lackeys dumber than her so she could be the smart one among them and, again, her supposed lack of motivation. But come on, let’s not entirely condemn the bad guys for having too much faith in their underlings. It’s difficult to find minions smart enough to carry out orders but dumb enough to stay unquestioningly loyal. Usually you have to register as Republican in order to get some.
Maleficent gets her anger out in the most therapeutic way – throwing lightning bolts at her orcs, awesome – then leaves the job of finding Aurora up to her trusty raven Diablo. We then finally see the grown-up Aurora herself, whom the fairies renamed Briar Rose as a nod to the Brothers Grimm version of this tale.
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I know I’ve made the occasional case for the princesses from Walt’s era compared to the present day, and yet I have a hard time defending how…I don’t want to say bland. Bland would mean there’s nothing interesting about Aurora, and that’s a lie. She’s gorgeously designed and drawn, and even in her peasant dress she has an air of elegance and sophistication. She carries herself like a queen; her innate royalty reveals itself in her graceful movements. Mary Costa also gifts her with an excellent set of pipes. Hearing her song echoing through the forest is nothing short of magical. She’s a flower child who can talk to animals. She has dreams of escaping her adopted aunts’ loving but stifling care and being allowed to grow up, see the world, actually talk to people, and even find a life partner. She has some strong potential. It’s not that Aurora’s boring, she’s just not quite as developed as we’ve come to expect our animated female protagonists to be. I’m grateful for what we’ve got, but I only wish we could have more. What was her childhood like? How did she learn to communicate with animals? When did the fairies trust her enough to let her spend time out on her own? Did the fairies ever subtly teach her lessons in royalty through lessons and games? Heck, nobody bothers to keep her informed about Maleficent or her curse, and they act surprised when she’s shocked to learn she was a princess the whole time. I want to see what Aurora could have been like if she had known the truth already and what kind of steps she would take to defend herself. Blame the source material for this; it’s difficult to write a compelling main character when she’s supposed to sleep through most of her story.
The fairies send Aurora on a fetch quest so they can plan a surprise birthday party for her. Merryweather wants to bring their magic wands back out for the job, but Flora insists on taking no chances now that they’re in the home stretch. Fauna gets to live her dream of baking an elaborate cake (it’s thanks to her referring to a teaspoon as a “tsp” that I do it too), and Flora insists on making Aurora a gown fit for a princess using Merryweather as a dummy. And we also get one of the best burns in the Disney canon:
Merryweather: It looks awful! Flora: That’s because it’s on you, dear.
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The fairies fall into reminiscing over raising Aurora and get teary over having to let her go soon. I see where they’re coming from, they’re the ones who raised her for sixteen years. They must have so many fond memories, not to mention they put all that work into learning to properly raise a child let alone live like normal human beings seeing how two of them still can’t sew or cook without magic. I wonder what that was like –
No, NO, you CGI abominations DO NOT exist! Go back to the fires from whence you came!!
���Ugh, I’m gonna need something strong to expunge that from my eyes.”
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There we go.
Aurora wanders through the forest, drawing out the usual bevy of cute woodland critters with her singing. She also catches the attention of a grown-up Prince Philip (Billy Shirley) who’s more dashing and considerably less blonde than he was sixteen years ago.
By this point, the Disney animators were far more confident in their ability to draw realistic but expressive leading men, hence Philip’s expanded role from the story. He’s also the first Disney prince to have a personality; not a terribly deep or defined one, but it’s a step up from his nameless plot-device predecessors. There are some signs of him being a hopeless romantic, he gets a few funny lines here and there, has a sturdy friendship with his horse Samson, and is fiercely determined when it’s time to kick some ass. He does have the same problem as Aurora in he randomly decides to stop talking for the rest of the movie once he reaches the midway mark (at least Aurora has the excuse that she’s sleeping for that remainder), but I suppose you could chalk this up as to him wanting to spite Maleficent with his silence.
The animals steal some of Philip’s clothes so they can pretend to be Aurora’s dream prince. Aurora plays along as she sings the movie’s standout song, “Once Upon a Dream”. Philip and Samson watch until he smooths his way into the dance. Once Aurora discovers the switch, Philip gets a little too up in her personal space for my liking, constantly grabbing her hand so she doesn’t run off and pulling her closer to him. Not as horrible as what the prince does to the sleeping princess in the original story (a questionably consensual kiss is a trifle compared to how the scumbag of a prince treats her there), but still a bit iffy.
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“It’s a good thing my aunts taught me to never go anywhere without a loaded pistol taped to my back.”
But once Philip backs off a little and joins in her song, they both dance together and OEHSGBJSGBLL…
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I think I’m going to need surgery to get my jaw off the floor back into its proper place thanks to this movie.
As per Disney tradition, Aurora and Philip’s waltz means the two are head over heels in love with each other. But when it comes time to finally exchange names, Aurora panics and runs away, though she sticks around long enough to tell Philip to meet her family at the cottage that evening.
Back at home, the party preparations aren’t proceeding as planned. Flora’s dress looks as good as my attempts at dressmaking, and Fauna’s dessert wouldn’t feel out of place on Cake Wrecks.
A fed-up Merryweather reads Flora and Fauna the riot act and convinces them to finally take up their wands again. This produces more desirable results, though Merryweather still gets stuck with cleanup duty.
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Enchanting a broom to come to life and do your dirty work? I don’t see this going wrong in any possible way.
Things start to go south when Flora and Merryweather argue over the dress color and it escalates into a full-blown wizard’s duel. This gag was supposedly based on the animators’ arguments over what was Aurora’s proper dress color. I think they should have compromised and combined both colors to make purple, which would go lovely with Aurora’s violet eyes, but what do I know. I’m just the illustration major writing a blog. Unfortunately, while the fairies remembered to cover every door, window, and crack that could expose their magic, they overlooked the fireplace. The sparkly residue of Flora and Merryweather’s fight fly up the chimney, alerting Diablo to their hideaway.
Going back to what I said earlier about this movie providing some commentary on feminism, consider this: Flora is obsessed with pink, a traditionally female color, and she gives Aurora an attribute that is oft preferred in a woman but not the most important quality, beauty. Merryweather, on the other hand, is all about blue, a color usually geared towards boys, and she has much more common sense and practicality about her. Though Merryweather and Flora are able to put aside their differences in personalities and approaches for a common goal, it’s when they refuse to compromise and begin prioritizing which color – ie. which ideology and extension of themselves – that they want Aurora to step into that they lose sight of what’s important, and allow everything they worked for to collapse on itself. It’s played for laughs very well, sure, but if not’s symbolic of the dichotomy between traditional femininity and modern sensibility that tears apart the feminist movement then I don’t know what is.
The fairies manage to fix their messes in time for Aurora’s return. She’s thrilled with their gifts but shocks them all when she announces her new boyfriend is coming over for dinner. They come clean about her heritage and betrothal to Prince Philip, and Aurora runs up to her room in tears over the fact that she’ll never see her one true love again. That and her entire life has been a lie and she’s being carted off to meet parents she knows nothing about to marry a man she’s never met and rule an entire kingdom with no prior experience or knowledge. But mostly the true love thing.
Meanwhile, Stefan and Hubert are making wedding plans over wine with “Skumps”, the preferred toast between me and my friends. Also adding to the humor is a minstrel who keeps stealing sips until he literally drinks himself under the table.
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This was also his way of getting through the Black Plague, co-opted by the rest of the world six hundred years later.
Philip returns and Hubert goes to greet him. He thinks his son is thrilled at the prospect of marrying Aurora but is disappointed to learn that he’s fallen for an anonymous peasant.
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“At least tell me if she’s royalty in disguise so you don’t elope to Sicily!”
Philip rides back into the woods for his big date, leaving Hubert with the unenviable task of breaking the bad news to Stefan. As for Aurora, the fairies smuggle her into the castle and prep her for her homecoming. She’s still blue over having to ghost her forest hubby though, so the fairies give her some time to herself.
Biiiiiiiiig mistake.
So imagine you’re me, growing up watching this movie on tape on a television set with a very standard but not spectacular sound system. Then years later you download the remastered soundtrack and give it a listen while you’re falling asleep. You’ve got the whole score memorized, the volume is nice and low, it’s all good.
And then, just as you’re drifting off, you hear a ghostly voice singing in your ear “Auroraaa…Auroraaaaa…”
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That reminds me, I haven’t had a chance to talk about the music yet, haven’t I? Forgive me for waiting so long to do so but my reaction to it is equivalent to the visuals. The score is taken straight from the Sleeping Beauty ballet by Tchaikovsky, the same composer as The Nutcracker, and it is lush, sweeping, sumptuous, just…
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While George Bruns was mostly faithful with how the score was represented within the context of the ballet, at certain points he took the same approach as The Nutcracker Prince and rearranged the music order to underscore totally different scenes to staggering effect. The beautifully ominous music where Maleficent appears as a ball of green flame and leads the hypnotized Aurora to her doom? It’s from one of the ballet’s divertissements where Puss in Boots dances with his girlfriend. But tell me which is more fitting for a musical composition such as this – two cats pirouetting around each other in a crowded ballroom, or eerie pitch-black spiral staircases illuminated by green fire as a cursed princess inches closer to her dark destiny against her will?
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The fairies realize their error and frantically search the maze of secret passages for Aurora. Though the princess resists Maleficent’s commands for only a moment, they are still too late to save her from fulfilling the curse. Maleficent gloats and leaves the fairies to wallow in their failure. It’s made even worse as the merrymaking from the oblivious revelers below ring out while they put Aurora to bed in a tower and mourn over her. It’s heartbreaking: they raised and loved her as if she were their own daughter, and they still couldn’t protect her. Everyone talks about “Baby Mine” and Bambi’s mom as huge tearjerkers, but why is this scene constantly forgotten?
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Stupid onions, stupid stupid onions…
Fauna and Merryweather can’t even begin to imagine how heartbroken Stefan and Leah will be, but Flora has a solution: put the kingdom to sleep along with Aurora until she is woken up. I understand her wanting to spare Aurora’s family some pain, but conking out an entire principality for god knows how long to cover up their failure? AND at a time when Europe was all about invading and conquering itself? Are we sure this isn’t just part of Maleficent’s overarching plan for revenge? This sounds more like something she would come up with instead of the leader of the good guys.
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“So what happens if one of the neighboring kingdoms decides to attack while everyone’s sleeping?”
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“Then we’ll put them and their armies to sleep, too.”
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“And once Aurora is saved, both kingdoms will immediately wake up to find themselves thrust into a war they’re barely prepared for, is that correct?”
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“Oh, you’re right, that’s a terrible idea.”
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“Finally, thank you.”
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“I’ll just turn them all into flowers.”
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“THAT’S NOT AN OPTION!!!”
The fairies flitter about the castle grounds spreading their spell over the unwitting royal court, even putting the candles and sconces out. We have another reprise of the “Gifts of Beauty and Song” chorus now altered to sound like a lullaby, providing an interesting bit of symmetry between it and its earlier use in the film. Whereas it first underscored their blessings upon Aurora, now it plays as the fairies are giving the “gift” of sleep to the entire castle.
While Flora knocks out the throne room, she overhears Hubert muttering about Philip eloping with a peasant girl and she makes the connection. The fairies speed to the cottage just as Philip arrives there. But once again Maleficent beats them to the punch. Her goons ambush Philip and she watches them wrestle and bond him with fiendish glee.
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You magnificent, kinky bitch.
Maleficent was only out to capture the one man who could break Aurora’s curse; the fact that he’s really the son of her nemesis’ allies is just icing on the cake. Flora, Fauna, and Merryweather resolve to rescue him from Maleficent’s fortress in the Forbidden Mountain.
Some movies reach the brink of greatness only to falter when it comes to the final act. Sleeping Beauty is not one of them. Everything that happens from the moment we slowly zoom in through the purple mist on to the Forbidden Mountain itself up until the storybook closes is perfection. The perfectly paced action, the animation, the music, Maleficent’s hideaway in all its decaying glory (I swear it’s like Jean Cocteau meets Frank Frazetta meets Giotto) all make for the climax of climaxes.
The fairies shrink to insect size and silently sneak through Maleficent’s creepy domain, narrowly running into guards and gargoyles at every turn. They traverse the stronghold until they find her overseeing a hellish bacchanalia in honor of her supposed victory.
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“My old gaffer would have a thing or two to say if he could see us now.”
Soon Maleficent gets bored and goes to “cheer up” her captive. Then we have it: The Moment.
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I’ve talked about this before, that one small, devious step further the villain takes to make themselves more heinous in our eyes. It’s the Wicked Witch taunting Dorothy with visions of Aunt Em. It’s the Beldam hanging Other Wybie’s remains. It’s virtually everything Heath Ledger’s Joker does. And it is this simple scene where Maleficent details what she plans to do with Philip. She spins “a charming fairy tale come true” of Aurora sleeping without aging, waiting for her prince to come to wake her. And Philip will escape the dungeon, ride to her rescue and prove true love conquers all – in one hundred years, when he’s a broken old husk of a man on the brink of death. DAMN. If you want to know why Maleficent is considered the best of all the Disney villains, it’s not just all her previously praised qualities, it’s her sheer sadism and the pleasure she takes in it.
The fairies enter and free Philip once Maleficent departs. The course of true love never runs smoothly though, so they arm him with the Shield of Virtue (licensed by Carefree Maxi-Pads), and the Sword of Truth to aid in his escape.
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“So, why’s it called the Sword of Truth?”
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“Anyone who’s subjected to it speaks only the truth…as they bleed out and die, of course.”
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“Cool, cool. On an unrelated note, I think I’m gonna go to DC for my honeymoon.”
Diablo sounds the alarm and the Battle With the Forces of Evil kicks off with Philip slashing his Sword of Truth through Maleficent’s goons.
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“I steal lunches from the break room fridge!” “I broke wind last Tuesday and blamed it on the dog!” “I cried like a little girl during The Good Place finale!” “I only wash my hands for NINETEEN seconds at a time!”
Philip makes his getaway on Samson and the music reaches truly operatic levels as Maleficent does everything in her power to end him. Yet Philip soldiers through it like a boss. Crumbling mountainsides, Maleficent hurling lightning from the sky and summoning a forest of thorns to block the way? Fuck that shit, he’s gotta go save his girl.
Then, as Philip cuts his way through the briars, Maleficent looks at her watch, realizes it’s No More Fucking Around O’Clock, zooms over to the castle, throws down the most intimidating challenge ever  –
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“Now you shall deal with me, O Prince, and all the powers of HELL!!”
– and with that, she takes her final form: a massive fire-breathing dragon.
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Every Disney villain who’s gone kaiju in the final act owes everything to this gorgeous terrifying beast. The dragon is an awe-inspiring unholy fusion of style, power and darkness. There’s a reason why she’s the final boss in Fantasmic; the chance to watch a live dragon battle is too cool to pass up.
Speaking of battles, Maleficent’s dragon form was animated by Woolie Reitherman, who previously brought us such gargantuan monster clashes as the T-rex brawl in Fantasia and the escape from Monstro The Whale in Pinocchio. And when you have a dragon confronting a fairytale prince, well, you know what’s coming.
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Maleficent backs Philip on to a cliff surrounded by flames, leaving him only one desperate shot. With a little extra magic from the fairies, he throws his Sword of Truth at Maleficent and it plunges right into her heart.
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“I liked…Frozen 2…more than the first one…”
Maleficent’s spells die with her, clearing the way for Philip. He gives Aurora that wake-up smooch and everyone in the castle slowly rouses, owing their inexplicable simultaneous twenty-minute blackout to the unusually strong wine.
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He can attest to that fact.
The royal families are happily reunited, and the film ends on Flora and Merryweather fighting over Aurora’s dress color yet again as she and Philip waltz together on the clouds using animation Beauty and the Beast would borrow thirty-two years later.
Sleeping Beauty is a movie I can never have on in the background because the moment I look up from my work I am spellbound by it. Do I need to elaborate on how this is one of the most beautiful looking and sounding movies Disney’s ever produced? Sleeping Beauty is the swan song of Disney’s first golden age of animation. For better or for worse, their animation process would switch to the rough, cost-cutting Xerox process starting with their next feature, 101 Dalmatians, and few films would reach Sleeping Beauty’s level of gorgeousness ever since.
Though a massive financial and critical hit on release, it wasn’t enough to make up for the monstrous production costs, not unlike Fantasia. Thankfully, home video sales revived interest and made it Sleeping Beauty of the top-selling VHS tapes of the decade, cementing it as a bonafide classic. It’s one of my favorites from Disney for its stunning visuals, gorgeous music, phenomenal villain and overlooked but great cast characters. Revisit it if you haven’t already.
Thank you for reading! If you enjoyed this review, please consider supporting this misfit on Patreon. Patreon supporters receive great perks such as extra votes for movie reviews, movie requests, early sneak-peeks and more! Special thanks to Amelia Jones, Gordhan Rajani and Sam Minden for their contributions!
Artwork by Charles Moss.
Screencaps from animationscreencaps.com
March Review: Sleeping Beauty (1959) Whenever I discuss Sleeping Beauty with someone who doesn't share my enthusiasm for Disney, they have an irksome tendency to get it muddled with Snow White; their excuse being "it has the same plot".
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kimherbst · 4 years
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How to become an Illustrator??
A 15 year-old wrote to me, asking how he could become an illustrator/get an illustrator job (literally that one question was the entire email lol) so I wrote an long-winded response. I tried to be as informative and honest as possible so hopefully this might help others? Here we go:
Becoming an illustrator first and foremost starts with drawing. Lots and lots of practice, learning basics like light, color, value, composition, anatomy, and so forth. Learning basics helps to hone in on good designs for strong illustrations later. After getting the basics, you can develop your own illustration style, which will evolve and come naturally, based on your likes and dislikes while creating your artwork. You then build a portfolio of your top few pieces, showcasing it on a website, and then show your work to interested individuals (like emailing art directors at companies, social media etc) to get paid to create artwork for them, or commissions from people that like your art style. Your portfolio can also be used to land you a full-time creative job in book publishing, video games, graphic design, and more. You figure out what you'd like your illustration work to be seen in or used towards. Do you want your work in magazines and newspapers like an editorial illustrator? Or maybe children's books? Or greeting cards? Maybe concept art for video games and film? Your portfolio will be tailored to show the work YOU want to do. That's the super boiled down path! 
So where to start:You can either go to an art school, OR, do a combination of online classes if the cost is too high for university, but either choice your make, you want to focus on learning foundational art skills first. I think there are pros and cons to attending art college, and the super high tuition cost these days is definitely a negative - BUT I can't make that decision for anyone, and a lot of the positives for going to college are being around other students, bouncing ideas off of them in-person in classes, and building good relationships among your peers that continue after school. What you get out of college can vary from person to person, and some simply do better by being self-taught and not attending college - it's a personal journey!
Taking classes on your own, or finding some sites to follow along from videos is another great start. You can draw on paper, or use digital drawing programs if you have a wacom pen/tablet and computer, or an iPad/e-tablet (some programs like Clip Studio Paint, or Procreate are more cost effective than buying the entire Adobe Creative Suite!). To start, you can check out some places like:
Ctrl + Paint - https://www.ctrlpaint.com/ -  free online video library that touch upon drawing basics, and you can put that knowledge towards your own personal art. Also helpful for diving into digital art programs. Highly recommend!
Schoolism - https://www.schoolism.com/ depending on what you're interested in, you can pick and choose online classes from professionals that work in different creative fields
Baltimore Academy of Illustration - http://www.baltimoreillustration.com/ - After High School, should you still have an interest in an illustration career, there's great online courses available here, even for beginners! These guys can help you develop good concepts and ideas for your work, which goes hand-in-hand with illustration. 
Following other illustrators on Social Media like Instagram and Twitter - If you like a particular artist, I'd recommend following them! Illustrators regularly will give insight on their careers, and show their latest works, which can give lots of inspiration and advice for younger artists like yourself Hire An Illustrator - https://www.hireanillustrator.com/i/search/ - since you found me on here, I can assume you were perusing around portfolios! Hire an Illustrator has a ton of people you can follow, and also has some great advice (https://www.hireanillustrator.com/i/blog/c/advice/) when it comes to an Illustration Career
Other resources that can aid in gaining knowledge towards your career is the Graphic Artists' Guild (https://graphicartistsguild.org/) and maybe listening to Illustration podcasts (like https://player.fm/series/the-illustration-department-podcast or https://player.fm/series/the-handsome-frank-illustration-podcast and https://player.fm/series/illustration-hour just to name a tiny amount among many) which interviews professionals and talks about the ins-and-outs. 
Overall, to get into illustration, you'll be drawing. A LOT. A big portion of it can be drawing really boring things for learning, and you'll need an immense amount of patience, but as long as you're taking in the information from fundamentals and applying it towards drawing things you love, then you're doing it right! It's also okay to feel frustrated because drawing is hard (you can ask any professional, we'll all say it's always hard, the learning never stops, and you're constantly working on your craft!). It's something that develops over time without instant results, so you're in it for the long-term goals.
Hope this helps someone else! (Obviously I’ve missed a lot but I wasn’t about to write an entire thesis for a reply!)
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witchyaqua · 4 years
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planets in the 5th house
DOMAIN OF THE 5TH HOUSE
Creative self-expression (painting, drawing, sculpting, sewing, writing, acting, music, dance, woodworking, etc.), and the art you make
Creative, pleasure-seeking sex drive
Your children, and the qualities they inherit from you
Falling in love, and having a young romance
Fun (games, gambles, parties, hobbies, recreational activities, entertainment)
Weekends, vacations, holidays, and relaxing time off
SUN IN THE 5H:The act of creating – be it art, invention, stories, crafts, or even children – is what you live to do. Your own chosen discipline will depend on what it is you enjoy doing the most. For some, their chosen avenue is fine art, and they love to design, draw, paint, sculpt, and write. Others like performance art, preferring to be active in their artistry when they sing, dance, play music, or act. There are those who are crafty and like to sew, decorate, and make and build things. For some it is their children, their literary creations, which constantly boost their ego by being cute and special. And then there are the people who go for games and sports above all else, who like to play around and engage in their competitive spirits. You can be any combination of these, from artist to performer to parent or sports fan. The point is, whatever it is you like to do, you do it because you have a fundamental desire to create and have fun.The other side of the fun-and-pleasure coin, apart from creativity, is romance. There are realms of life that you need to experience with a Leo or Aries-type of partner and the wonders of love and sex are definitely some of them. You adore the pampering, the flirting, the cutesy-cuddly-lovey-dovey side of things. That feeling of being special that your crave so deeply can be found when you are with somebody that makes you feel that way. But you also need somebody who can keep up with you energetically, add some fun into your life, and share your colourful hobbies together. Because you experience a great deal of love through your ego, it is all too easy for you to soak up a lot of praise and attention like it is all for you and then not give any back again. It is important that your ego remains ripe and healthy, or else your vitality and creative energy fails and you become bitter. But if you want children, and pets, and love, and to have healthy relationships you need to learn to shine brightly upon others and make them feel special too.
MOON IN THE 5H:Your creativity comes and goes like the changing faces of the moon, ebbing in and out like the tides she sways back and forth. You are highly changeable in this way. Yet you are also constant in that you always come back to it, carried by a need that is natural to you. Your mother likely had a hand in fostering your creative expression. And when you create you are finding your inner child, connecting to the spirit inside of you that needs to do and make and feel.Children are another sort of creation, and one that you are strongly in line with having. When you have children of your own you will give them this emotional and creative part of yourself. Nurturing and compassionate, you resemble the playful mother or father figure ever present in children’s media. However, there is a cold underside to this warm and happy Moon. You tend to be moody and dramatically emotional, using your moods to manipulate your children into doing what you want rather than directly telling them. You can be needy and clingy, never wanting them to grow up and leave the home, always wanting them to remain by your side. It is a testament not only to how much your children need you, but how much you need them as well. The Moon is highly changeable, fluctuating and rhythmic, but it doesn’t like change. Emotions seek out the security and safety of constancy and trust. You love your children very much, and so tenaciously hold onto family times with them for as long as you can. But you need to understand that your relationships with your children will go through phases, just like your creative energies go through phases, and that is okay. You are a kind and intuitive parent and are loved whole-heartedly by your children!
MERCURY IN THE 5H:Your loving, romantic, and sexual sides of life are perhaps your most engaging, occupying a large amount of your time with interesting lovers around you. Second are the creative aspects of your life, the projects, artistic works, and hobbies with which you fill your free time. Later in life when you have children, that may just become your newest and most interesting ongoing project to date. The things that give you joy are the things that hold your attention the longest. You find creating new things, pouring out your heart and soul into new ventures, entirely fascinating. Boring things that you do not like to do, do not hold your attention long enough for you to get anything done. It seems more often than not that you have a child’s attention-span, which is true!You will fall in love with those who reflect the qualities of your 5th House. You are likely to get along with Gemini and Virgo types for that reason. The Gemini side of things involves much learning, talking, and communication between you and other people. This is where you delight one another in wonderful conversations discussion the nature of the world. You can’t fall in love with someone you don’t have interesting conversations with. It just won’t happen! The Virgo side of this placement is slightly different. This involves conversation of a more analytical nature, of dissecting the world around you and figuring things out. You run of the risk of being too critical here, especially of your loved ones, as your mind seeks to perfect that which lies in your 5th House. Together these signs give you much changeability, suiting both your fickleness in love and your desire to learn more. Romantically and sexually you are inclined towards many affairs with many different kinds of people. Constant change and a steady stream of new people keeps you mentally stimulated. When it comes to love, sex, and fun, you need to be intellectually interested in the person or the thing you are doing. Boredom spells disaster in that respect!
VENUS IN THE 5H:You are in love with love! You usually gravitate towards Taurus or Libra personalities who are the very essence of Venus: beautiful, harmonious, relationship-oriented, sensual, and with a shared love of the arts. But you may also be drawn to other Leo-types who mirror your child-like creative drive and dramatic emotional ways. Love, sex, fun, and pleasure are top priorities with this placement, and you want a lover who fulfills all of those needs at once. Constant streams of praise and attention should also feature. You need to feel as though they passionately adore you in every waking moment and as though they dream only of you at night. Overall it can be seen that you have had many relationships that contain both love and sex. Your drive for sex and romance is as great as your drive for creative expression!This is a highly creative place for the already artistic Venus to be. Armed with a desire to make beautiful things, you create a personal style that has flair, drama, and beauty inherent in it. You may lean towards more sensual beauty and indulge in cooking and gardening. Or you may take a route through the fine arts and enjoy drawing, painting, writing, sculpting, acting, music, interior decorating, fashion, and more aesthetic pleasures. You love not only making art, but being around it as well – trips to galleries and museums, craft classes, theatres, going out to shows. You appreciate what art does for humanity and how important it is culturally. Furthermore, you have the talent necessary to be successful in the art and entertainment industries. Being artistic is one way you can make your life feel more balanced, more harmonized with your natural spirit. Having a creative outlet is very important for your emotional and spiritual wellness. It is one of your greatest sources of pleasure and something you indulge in often. In order for you to feel fulfilled with your life you must find an avenue to express your desire to create. This will trickle down into other areas of your life eventually as well, spurring a desire to create children of your own eventually.
MARS IN THE 5H:You tend to fall in love quickly at first sight, rush impulsively into sexual affairs, get bored quickly, and then leave just as fast. You are ambitious in your pursuit of love and willful in getting the person you want. There is conflict with your loves ones over your ego, your impatience in making love, your attempts to dominate the relationship, and how competitive you can be with others both inside and outside of the relationship. Yet you possess such a strong personal magnetism and virile energy that lovers can’t help but be spellbound by you. The aggression you display in love can be a problem, but in the bedroom it is exciting! Your strength, confidence, sexual potency, and need for independence mean that you dislike the clingy or the needy, and that you are better suited for a relationship that doesn’t require you to be around 24/7. For the right lover who can handle you, you are a dream come true.You need to be a winner in the games and sports that you love to play. You need to create the best, biggest, most awe-inspiring works of art imaginable, because you can’t settle for second place. Mars is put into all of your creative work, too, as seen on the stamp of individuality you have in your style. You are one for creative achievements; armed with enough drive and determination to be successful in any creative field (particularly the art and entertainment industries). Mars shows where lies part of your ambition, and placed in the 5th House you have strong powers of creation. As your strong sex drive leads to the creation of children, your drive to be creative leads to you dominating the creative arts. Whatever your chosen artistic outlet is – fine arts, performance arts, writing, crafts, trades, etc. – you put a heavy amount of your energy into what you are making. You possess a natural flair for amping up the energy and making people excited. Your natural dramatic flair and enthusiasm is contagious!
JUPITER IN THE 5H:You are a naturally romantic person, seeking pleasure of every kind in your love and sex lives. Luck finds you often in love; many people look at your lovers and regard what a catch they are. You can be sometimes indiscreet about your love life (letting others know more than their share), but that’s what happens with this placement! You seem destined to fall in love with those with Sagittarius-like or Piscean qualities, as those two signs most resemble Jupiter’s exaggerated and expansive energy. In lovers you are looking for someone who can make you laugh, someone with a captivating entertaining personality. You are attracted to generosity, indulgence, big-hearted displays of affection, and a joint pleasure-seeker. Perhaps you want someone to share in an adventure – traveling the world, taking trips, exploring things together. Or perhaps you want to venture mentally, expanding your mind, teaching and learning things from one another. Sagittarius will wonder you with how funny they can be, how adventurous, and in how open-minded they are. And Pisces will enchant you through their dreamy looks, captivating beauty, and how kind their soul is. Through your choice lovers you will become wiser. You may even find new spiritual or philosophical insights into your own life.You enjoy exciting recreational activities like sporting events, parties, theater, and gambling. You life is filled with hobbies and activities that are fun, exciting, and entertaining. Adventurous sports and games of chance are some of your favourites. But watch out for some extravagant gambling highs and lows! Your creative side runs along much the same course. You expand and elaborate on other people’s ideas until you have created something that is entirely your own. Two of your best outlets for Jupiter’s expression are in performance arts (acting, music, anything on stage or on screen) and physical activities like sports. There is a lot of dramatic flair in whatever you do creatively. Jupiter needs to expand on everything and make it bigger, louder, more impressive, and more fantastic than everyone else. Your performances have more energy and excitement than anyone else’s. You are a natural born entertainer, and you know what you have to do in order to get and keep people’s attention on you.
SATURN IN THE 5H;Your ability to let loose and just have fun is severely limited. You do not know how to enjoy games or the casual pastime. Having fun is serious business! Somehow you have amassed a massive insecurity when it comes to expressing yourself and your individuality; you are afraid that what you have made is not good enough, and this fear reflects even deeper feelings about yourself. You experienced one or both parents (likely the father) as an expert, talent, or authority when it came to creativity, sports, or games. He trained you, guided you, taught you skills and lessons and pushed you to get better all the time. At times you hated it because it wasn’t fun anymore; he was invading your hobby, what you did for fun, and turning it into a chore to practice over and over again. Achievement became the central goal of your project, not the pleasure or the fun. These experiences stuck with you and coloured your adult attitudes towards your pastimes. Fun is now a matter of dedication, discipline, expertise, and success.You take your creative projects, your hobbies, games, sports, and so on very seriously. You are committed to them as one would be divinely committed to any career or meaningful goal. You only know how to undertake long-term goals like writing a book, athletic training, or running a creative-based business; you find it much harder to just casually write a short story, draw the odd drawing, write the odd song, play the odd game, work out sometimes. You need to dedicate yourself to the cause or not participate at all. Everything is very black-and-white in your 5th House. And everything is quite grey, too. You suffer from low self-esteem, low self-worth, insecurity, even shyness. You work alone in private spaces and hide your project for years, telling yourself you aren’t ready yet, it isn’t good enough. You are never ready to open up and show everybody what you have been seriously dedicated to for the past several years, even though you hope to make a career of it. It is a fact that our creative expressions are reflections of our most personal inner selves, and having our art or our abilities harshly criticized is tantamount to having our heart broken. It is your karma to overcome these fears, stop worrying, and become more flexible. If not for you, then for your future children.
URANUS IN THE 5H:You tend to fall in and out of love quickly. Passion strikes you quickly and then leaves just as fast, causing you to be somewhat “undecided” about whether or not you are in love with someone. At any given time you likely have several ongoing crushes and are entirely uncertain about which to pursue and when. Even when you are in a relationship your eyes wander and wonder about what could happen with other people. This does not necessarily indicate that you are one for affairs, but it does mean that you feel happiest when you have the freedom to roam around within your love and sex life. This stems from Uranus’ innate restlessness, the ongoing desire for novelty and experimentation within the realm of love and happiness. You prefer to charm and date older people for they have more experience, more knowledge to pass onto you. What you seek are Gemini or Aquarius types who can give you an unconventional sex life – two things that can keep you interested for a longer period of time.When it eventually comes to your creations, they embody the same Uranus-energy as that which is present inside of you when you create them. Weird love and crazy sex breeds unique and different children, and an alternative taste spawns innovative and inventive arts and crafts. Your entire creative style, from what you make to the way you dress, is so alternative and modern in style that it defies all familiar structures entirely. You push your boundaries and invent new things, billowing strange and crazy ideas out of the back of your imagination. Creative insight comes to you in sudden spontaneous bursts that inspire you to drop everything and move quickly to get the idea out there. Whatever your hobby or creative endeavor may be, be it drawing, writing, designing, building, crafting, or anything in between, one can say with certainty that you are extraordinary and gifted at being original. There is an ongoing journey of self discovery to realizing your full potential here. You push boundaries and develop quickly, all while demanding your freedom to express yourself.
NEPTUNE IN THE 5H:You excel in any kind of creative art but particularly in music, dance, and drama. You love movies, television, the theatre, and performance art of all kinds; the entertainment industry fascinates you, and you would do well in it if you decided to take to the stage. Neptune here allows you to express your feelings with enormous magnitude, which denotes a performer and a comedian in the best of ways. But even if you chose a shyer route (like writing, drawing, or painting, something quiet that you can do alone) your work would still have the same big, extravagant colours as an extroverted piece. What exactly your side-hobbies are is not important. What is important is that you have an outlet for your imagination and your desire to create. You without a creative outlet are like a plant without sunlight: sad, limp, and malnourished of the soul.Of course, where Neptune lies in your chart is a place of illusions, and those places where she seems to bring joy and talent can also be a place of suffering. Her house placement shows where you seek to find heaven on earth – where you set up high, unrealistic expectations that could never come true. Neptune, by nature, is not of the earth, and when you encounter the reality of this house you are always disappointed with what you actually got. Then she starts up with her tricks again. One moment she blesses you with an unparalleled flair for the arts, the next she makes you feel like a failure that will never be as good as someone else. Happiness finds you one day and depression the next. It feels often like you just don’t get to be happy. You always have to sacrifice your happiness, your pleasure, your creative talent, give it away, and become a martyr. She gives you gifts but then asks you to sacrifice them, to give them away, because she is supposed to blend, lose her barriers, and then unite you with the rest of humanity.
PLUTO IN THE 5H: With Pluto here, your love life is nothing short of intense. Your romances all tend to be highly sexual, highly passionate, and very transformative for the both of you. But with all these incredible emotions blazing between you, your loving and sexual relationships can dip into some darker extremes. Perhaps this comes from a difficult childhood spent watching your parent’s love swing one way or another. Or perhaps it is because you are most attracted to Capricorn and Scorpio types of personalities, those who have indomitable strength of will but who also possess tendencies towards depression, anxiety, and alcoholism. They can become tumultuous affairs with power struggles, control issues, shades of abuse, and emotional manipulation. Looking back on your past lovers, you harbour much resentment and guilt on the way things went. To the other extremes you make great sacrifices and are incredibly loyal. You provide your lovers with strength, courage, and the fruits of your ambition. The sex is deep and amazing. You heal them, and are healed in return.
-all the information I found is from canaryquillastrology.com
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onegirllis · 4 years
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Since Life is Strange 2 is finally fully released, I let myself to write a probably not-so-short review of the complete season. The momentum for such a summary is already gone I presume but it took me a moment to finally digest and find the proper words to describe what I think and feel about this production. Following the game from the start, I patiently waited to look at the story as a whole, hoping to find an explanation for tons of burning questions and satisfying outcomes to my choices and decisions. Unfortunately, most of those didn’t happen, therefore I present you with a piece that is not very favorable towards the newest Dontnod production, harsh in places but honest. Please, do not read if you really enjoyed the story of the two brothers and find it meaningful and important, not burdened with any fallacy. Life is way too short to read reviews that just leave you frustrated.
Remember the scene in Life is Strange season one (I still hate the fact that I have to separate different instances of the franchise calling them seasons), when Max summoned by an enormous plasma TV in Victoria’s room fantasizes about watching “Final Fantasy: The Spirits Within” on it? “I like this movie, I don’t care what everybody says,” getting protective about her preferences, the little freckle leaves the room soon after, never gifting us with any explanation as to why she indeed values this animation so much or why it was an important statement. It was never brought back again, it will never matter, becoming simply a meme material or a trigger for snarky comments from Twitch streamers and YouTubers. I watched the said movie a long time ago, recalling only two things about it: the breathtaking animation of hair at the beginning and the fact that the main male character looked like Ben Affleck. The rest of the story fell into obscurity before the end credits hit the screen. I reached for this title only because I was interested in anything video games related, and the name of the popular franchise was more than enough.
The same thing goes for Life is Strange 2.
Just like the mentioned FF: The Spirits Within, the second instance of the beloved series is more of an animation than an interactive experience. Recently, plenty of video games, overwhelmed by finally reachable technology of smooth mocaps, facial expressions, hyper-realistic locations, and scanned people as characters, turned into an alley dedicated to B-class movies. From adventures by David Cage to Death Stranding, video games started to flip their working template, replacing the actual action with long animations, not the other way around. With scattered gameplay, sometimes forced as if the developers reminded themselves at the last minute that this product is supposed to be interactive, they raise an eyebrow at best, and boil your blood with the lack of creativity at its worst. Life Is Strange 2 follows this trend with astonishing enthusiasm and to the core. Even regarding this particular genre that’s supposed to focus on narrative, it barely stands as a walking simulator becoming a hardly watchable TV series — a road trip story where walking is limited.
Well, shit.
The gameplay in Life is Strange 2 is nonexistent. To be frank, riveting action-packed sequences were never a trademark of the series, but a blatant lack of any didn’t make this experience any better. With the first one, the rewind power allowed the player to actually be part of the narrative. The second, where Sean just serves as a witness to his brother’s actions, plays more like a full motion picture. An enormous amount of un-skippable cut-scenes change LIS2 into a tedious, dragging journey straight from the worst selection of buy 1 get 3 free Z-class movies. The music and the mastery in creating an atmosphere that rose Dontnod to international fame due to widespread acclaim can’t save those sequences either. It almost feels like their own creation so enchanted the development team that they ignored all the red flags and clumsy solutions to immerse in the world themselves, treating the actual player as a lesser evil, throwing them a bone just to claim it is a video game format. To no surprise, most of the items the player interacts with don’t matter at all and don’t serve any purpose either to foreshadow an upcoming outcome, present exposition to the world, or be in any way helpful.
The lack of superpower is not an issue here though. Before the Storm met the expectations with way more grace, proving that a story doesn’t need a lot of strange in life to grip and hold its audience for hours. Watching a superhero growing up is an interesting premise, but a hell of a challenge to execute and execute well. Some stories like “Little Man Tate” translate to a brilliant film, but don’t necessarily work as games, after the planning stage or first Game Design Document. The references regarding the first game also remain scattered and uneven, tossed on the pile with a heap of faith that devoted fans would notice, but without a purpose in mind.
Even if I sound harsh, I do believe that Dontnod wanted to deliver the best story possible, but Life is Strange 2 feels even too big to absorb or fill with details. Captain Spirit, not necessarily my cup of tea either, was in my opinion way more coherent, as the creative team felt more comfortable with such a small scope of a product. Everything falls into place after careful exploration, makes more sense with every minute. The mystery about the mother, an alumnus of Blackwell Academy, and an admirer of Jefferson’s work is a solid premise that didn’t raise expectations up the roof nor overpromise. The mystery of yet another mother, this time Life is Strange 2, played for over 3 and a half episodes, falls flat in comparison and ends in the disappointing question “that’s it?”
No, that’s not it. There’s more to it.
Life is Strange 1 was mocked as Tumblr: The Game, while the second instance could easily pass as Twitter: The Animated Series. The writers didn’t challenge themselves or the audience to answer the question of why certain people voted for Donald Trump, or why they would do it yet again. The only reason presented in the story is quite simplistic and obvious – because they are evil, deplorable people, not worth listening to. They are the worst. We are better. Issues of being harangued by foreigners about domestic policies and troubles of your own country are a brewing can of worms I wouldn’t like to touch at the moment. Still, this particular stance, which serves as painful generalization that every single republican voter in the US is foul, can be forged only by someone who either lives in a bubble or doesn’t live here at all. Simply because we all have parents, grandparents, relatives, friends, or co-workers who decided to elect the actual prescient to power. Some of them are racists, disgusting, and horrible personas, and some just belong to the scared of change, confused and manipulated crowd that don’t accept the fast-paced transformation nor the need for a revolution. We coexist together, arguing and fighting, especially during holiday breaks, but even if it costs me a headache, I wouldn’t call them evil. Millions of people voted for Trump, but only a few wouldn’t spit on a swastika if confronted with the Nazi banner.
It’s even more painful when you understand what kind of message was sewed into the stitches of a shattered story. There was no ill will, or at least I don’t think so, but an honest, genuine need to express the concern about modern America. Unfortunately, when executed, this concern changed into another yell or discourse by the family table during an argument with your racist uncle. An open discussion in a game community that unifies both left and right supporters equally by their love for this form of entertainment would be appreciated by many, just like after playing LIS1, a handful of people changed their views on LGBT issues.
Instead of a lesson that had to be experienced, we got a lecture about morality and tolerance, contradicting itself constantly and nonchalantly following the well-known tropes NOT in a sarcastic and admirable way known from Saturday Night Live, but in a lazy and sometimes even clumsy substitute of a dramatic format. The political landscape painted in LIS2 is caricatural, unforgiving, harsh like a deserted wasteland with a few peaceful oases to stop at, but shies over its own existence, not willing to thoroughly discuss the dreadful weather. Guess what? The sand won’t change into greener pastures only because you close your eyes, putting your imagination to work. Donald Trump might not be re-elected for a second term, but his supporters will stay in place, even more conflicted by the other side. It’s a brave decision to deliver such a punitive story but such a cowardice to break its pillars, hoping that the general public wouldn’t notice or get distracted when things get too heated up.
The lack of subtlety forced scene by scene is even more polarizing. There is no peaceful dialogue with the other side as if it couldn’t exist in this world. There is no change of heart or a path to do so. Sometimes it feels like the only message that LIS2 writers wanted to provide was to find your own, peaceful and liberal hermitage, either among hipsters in the Redwood forest, driving a car that your ‘family with money but no soul’ had bought you or move to a trailer park filled with artistic souls in Nowhere, Arizona. Any contact with the outside world can hurt you and your feelings. Drop off the grid or die. The end.
No discussion.
The efforts of trying to understand the motivation behind even the most dreadful character of the first game, got lost in preparation for the second. LIS2 builds a higher wall between two political sides, than any other game released after Trump became the president of the United States and desperately wants to keep it erected, ignoring the crumbling foundations of such. A proverbial river you shall not cross nor build bridges over since the only outcome would end up in death, destruction, or you and your young brother getting hurt.
I’m familiar with the discussion about LIS2, especially with a shouting match that if you do not like this instance, you are therefore a racist pig, a disgusting person without a soul, conscience, or working brain that doesn’t understand the situation and never will. On the contrary. In my humble opinion, we deserve a better discussion, better stories, better representation, not sticking to whatever is presented because it’s brave enough or was never approached before. I disagree with the stance that a Latino, bisexual main character is enough to close your eyes, omitting all problems that this title tries to shun, riding its high horse. No. Those topics are way too crucial to just walk past, setting for less with your head down, thanking for the game industry to take notice. You the player deserve better, even if you don’t struggle with specific issues on a daily basis. And after playing LIS2, you may feel so good about yourself, stating that an effort was made but it it wasn’t made enough.
I expected more. I wanted Dontnod to do more, and frankly, I feel silly putting so much faith in them and supporting their efforts. Armed with resources provided by Square Enix, I’m sure they are aware of the fact that most of their audience is quite young and wouldn’t mind a lesson or message about what to do amidst troubled times. Well, Dontnod doesn’t have any but warns you that voicing your opinion or being different may end up in disaster. Outraged, they just yell at the news, angry about what our reality has changed into, but nothing comes out of it. It’s all right, though. Our parents do the same thing. We started to do the same thing, but instead of complaining to family members, we have Twitter.
While Life is Strange 2 tries really hard to come across as a realistic and raw portrait of the US at the end of the decade, they didn’t have enough courage to show realistic obstacles two runaways would be faced with. The brothers do meet a handful of bigots and racists, but the rest of the fellow travelers help them beyond understanding or hidden agenda. Sean and Daniel never really struggle to find a place to stay or a warm meal, usually complaining on or off the screen just before the game mercifully provides them with a solution. There’s no trap they can fall into, no ambiguous characters that promise one thing and then demand something in return. It’s very honorable for Brody to pay for a place to stay, but if an adult man gave young kids a key to a motel room, I would consider a way more sinister outcome. It’s not even about Brody himself, since good people exist, just like the racist ones, but the boys not even once are put in a realistic, scary situation created by a supposed ally. If somebody is helpful, this person is always decent, offering them a job, a ride, some food or money. The bad people wear red hats and yell racist slurs. America by Dontnod is simple to navigate but raw and painful when not necessary and fairy-tale-like when it could teach an actual lesson. Running away from home is not so hazardous because of Trump supporters but because you can end up dead in a ravine, being robbed and raped. It’s not the first and surely not the last time when the developers feared to touch any topic of sexual abuse with a ten-foot pole, but then the journey plays more like a vacation than a desperate escape. Sean gets beaten-up a few times, loses his eye due to a brawl, but it doesn’t affect him at all in the long run. When Daniel finally gets kidnapped, it’s not an Epstein-like circle, dealing with human trafficking, but a religious cult that worships him. The first option, even if it feels like a stretch, is unfortunately way more realistic than the latter.
Preaching to the choir is not the biggest sin this game commits though. That brings me to the most discussed theme of the production, which is education.
With all due respect to the developers, writers, and designers, Life is Strange 2 in this aspect falls flat as a discovery of a Sunday father, who is responsible for taking his kid to the zoo and struggles to find any common ground with his offspring, either trying to crack jokes about famous pop-culture phenomena or talk about food discussing their next favorite meal. The said father is trying his best though, perfectly aware that it’s his only chance to teach his son a thing or two, but doesn’t know exactly where to start, torn apart between buying more ice cream and throwing a fit about a stain on the carpet. The father doesn’t even like kids that much and can’t translate his lessons into an engaging play that would be memorized forever, rolling his eyes and counting the days to his kid’s graduation so they could share a beer or two and talk about adult things. Now, any effort to explain how the world works seems to be in vain, therefore a waste of his precious time. Leaving the emotional approach aside, the father doesn’t have to cuddle with his kid when he’s scared, bullied, traumatized or asks millions of questions about the future or present, because the full-time mother is waiting at home willing to replace him in this duty. The mother, knowing that her ex-partner sucks big time at talking about feelings, will be the one who will hold the kid, patiently explaining that the boogieman does not exist, playing pirates, or stay late at night to distract his sorrows. The kid will never discuss his fears with his dad though, trying so hard to impress his male parent. He will never know, and it’s fine. The mother is going to do the job while he can deliver a once a week entertainment along with the lines of ultimate wisdom that most likely will be forgotten anyway.
This is not raising a kid, it’s nursing them like a fragile plant in a flowerpot, focusing on water, sun, and fertilizer, but discarding the emotional background, hoping that somebody else would take care of such issues if things go south.
Sean can’t raise his brother well, simply because he is immature and will stay immature for the rest of the game. There is no moment when he truly goes through a transformation changing from a boy to a man, a fully grown-up adult who takes responsibility for his actions and makes sacrifices for the sake of the greater good. No, surrendering in a fight in the church doesn’t serve as one, neither does the first sexual experience. He doesn’t wonder even once if the hastily constructed plan is benefiting Daniel, forcing it to the last minutes of the game, taking the separation as the worst thing that could happen. There’s no spark of a tragedy like in “The Road” when a father gives up his son to strangers for the sake of saving him. Sean doesn’t care, presenting no character development across the board, merely pushing forward. If there are doubts, they disappear in the blink of an eye when the next cut-scene takes place.
I understand that such a young lad as Sean wouldn’t know how to raise a kid, especially if having no model to rely on. However, a part of growing pains is developing the awareness that we know way less than we assumed. That said, Sean Diaz is always assuming he is right, not asking for advice regarding Daniel even once. Apparently, it’s not something that he’s interested in or ever will be. If Life is Strange 2 wants to pass as a coming of age story, it falls on its face before it even starts.
Moreover, locked in the auto-driven plot, Sean cannot grow up and gain a new perspective; otherwise, the story wouldn’t reach its big, explosion-packed finale of crossing the border. His desperate efforts of influencing his brother usually converge to order him around, feed him with half-truths or simply leave him in the dark when convenient. I didn’t see any difference or change in Sean’s approach from episode one when he scolded his brother, annoyed for his party plans being interrupted, and in episode three, when he reacts similarly, for the sake of spending time alone with the chosen love interest. There’s no deep thought, no wonder about his own wrongdoings expressed to his brother, no faults admitted, no fallacies explained, with one life-threating situation after another. From an illegal weed growing farm, to destroying police stations, Sean just follows the road, paved by the writers, oblivious to the harm done to his younger sibling, as if Daniel simply forgets the morally gray choices, growing his moral spine entirely on performing chores. Washing the dishes and peeling potatoes does not make us better people but understanding a perspective so different than our own does. Thanks to Sean, Daniel expands his world, but it’s a very one-sided perspective, focusing on always praised, hippie-style liberties, and disregarding every option that requires any code of conduct, as represented by the grandparents. While the older brother forces the younger one to keep up with the designed tasks, he never discusses the issues that really matter. In episode 3, the youngster gets involved in a heist, a robbery, but after it fails, costing Sean his eye and the possible death of some of their companions, this is never mentioned. Mexico, a plan that is hardly a plan at all, is supposed to be an answer to all the questions and doubts. El Dorado of knowledge.
This is not how you raise a dog, not to mention a child.
There is no emotional bond, no special ties between the brothers, except a few problematic moments that play mostly on simple connection forged by blood, not by circumstances. Sean worries about Daniel because he’s his brother, but the player starts to wonder quite quickly why and what for. Reminiscing about old times gets nailed down to a few lines about the comforts and amenities of a life long gone. The tough topics, such as grieving after personally witnessing their father’s death, are mentioned scarcely and without much emphasis, as if serving only as a reminder to the player, but not a poignant struggle. Same goes with the dog, their friends mutilated at the end of the weed farm chapter, Chris (aka captain spirit) who is mentioned just before the end credits of the second episode, and tons of others. On top of it, the scattered and not so often dialogue lines about putting people in danger refer only to the good folk, siding with the brothers, not to humankind in general. Killing a police officer or knocking down a gas station owner are just natural ways of how things work in America, honorable deeds since it’s apparently perfectly fine for a kid to attempt a homicide if people are mean.
What a brave story.
Chloe Price had been suffering for five years after William, her beloved father, died in a car crash. For Sean and Daniel, there is no grief to experience, but a memory to share with a plan to erect a monument in the future. Esteban Diaz is a plot device, a symbol of inequality, but not a family member. Even a dream sequence with his guest appearance lacks the impact of the subconscious conversations we’ve seen in Before the Storm. It just simply doesn’t matter.
I can’t believe I have to say this but the relatable part about LIS1 wasn’t the tornado, just like in LIS2 crossing the border is its weakest point, but it’s those small moments, gestures, quick smiles in passing, the atmosphere and a breath of fresh air when a line, sometimes silly, got dropped. In the most recent story, there is not a single line worth quoting, memorizing, or discussing. And please, don’t bring up “awesome possum” again. It’s literally taken from The Lego Movie song.
The brothers, just like Thelma and Louise, decide to leave everything behind, throwing away the life as they knew it and forging their own future despite all odds. Although, when the two desperate women drive off the cliff committing suicide, chased by the armed forces, there is nothing to explain as the audience fully understands their reasoning. Their will of life was strong, but the path they followed was too steep to return. Without any help or support, confronted with brutal honesty and the world’s cruelty around them, it is the best possible solution. The story of the two brothers, even if it tries to echo the iconic movie, couldn’t be more different. Despite resources at their disposal, family members that do care about their wellbeing, the whole community rising in protest in their hometown, they risk everything for the sake of getting back to the land they don’t even know. Their Mexican heritage is also mentioned just as an exposition, and, as we learn in the very last episode, just before the ending that Daniel doesn’t speak Spanish. So why do the stubborn Diaz brothers despite all odds travel to Mexico? Because.
Canada was too close, I guess.
Last but not least, let’s talk about sex, because why the hell not. A lot of fans or admirers of the previous instances howled across all social media about how much they miss Max and Chloe. I don’t really think it’s the case, but those two girls symbolize something that LIS2 has a tremendous problem with. There’s no emotional connection between the characters the brothers meet along the way, especially the ones that really should matter. Even the love interests feel more like nagging choices than anything else, an experiment during a camping trip, not something that would last or could be fantasized about. Instead of nerve-wracking decisions such as if you’re supposed to kiss Rachel, hold her hand, or the ecstatic discovery (for PriceFielders, but it was ecstatic, right?) that Chloe changed her phone’s background, we are instead presented with a lineup of sexual experiences, that maybe trail-blaze the road when it comes to topics tackled by a video game, but fall into obscurity as an emotional construction. There is no build-up between Sean and Finn as everything develops to a kiss in one conversation, and Cassidy has fewer lines than Victoria Chase before she invites Sean to her tent. We watch it as we watched it before, trying to get attached, feel something, but the only thing we remember was how much it touched us years ago when we played a different game but with a similar title. The sex scene, relatable or not, is stripped from the emotional intimacy and is as sensitively challenging as a dog being killed.
Character development doesn’t move an inch even if Sean, a surrogate father to his brother, lost his virginity to an older girl. There’s no single thought in his head that he might conceive his own offspring during this short but probably memorable experience. There’s not a single line except for the satisfaction of some female parts finally discovered. Oh, dashing explorer, will you ever learn?
It’s sad. I did want to like this game and gave it plenty of chances like no other titles ever. I’ve made excuses for the poor execution, technical problems, with the whiny voice acting that was driving me up the wall, plot twists written (I think) on a lunch break, and so on, but I couldn’t stand it. It’s a hard pass when it comes to a video game in general, not to mention the story, script, and everything else. Life is Strange season one; a low-budget production, was the first step to create a masterpiece that LIS2 might’ve been able to become. The second season didn’t learn much from LIS1’s mistakes, additionally exchanging the well-known beauty for a garbage fire, ignoring all the warning signs along the way. Delivering a story that tackles such important topics, it slides between the checkmarks on the board of issues, mentioning conversion therapy, religion, gayness, illegal immigration, and a spiral of crimes but never elaborating on any of them. There is no meat and potatoes presented on the plate of events, but just a sticky, sweet gravy with nothing underneath that leaves you not only hungry but frustrated, willing to call the chef and yell at the waiter. The trick is that unless you were living under a rock, there are tons of other productions in different media that give those themes justice, carefully unfolding all the aspects, giving voice to both sides. The fact that it’s the first video game having an affair with serious issues doesn’t matter. I don’t believe that anybody who consumes any kind of other media like decent books, movies, or TV shows can remain blind to the problems of Life is Strange 2, claiming it to be a good story. It’s not.
So here we are, girls, boys, and beyond. Life is Strange 2 with its broken mechanics, story, characters, and spirit slowly but surely will be forgotten. It’s Dontnod’s Final Fantasy: The Spirits Within that you might love to watch or play on your brand-new TV, despite what everybody else would say, omitting any valid or invalid criticism, but unfortunately, it won’t change the general optics about this particular piece of media. A lost chance or recklessness created a convoluted mess and with a heart beating in the wrong place. You might praise Final Fantasy: The Spirits Within, get excited about it since it’s a free world, free country (and even if it’s not, no one will take this ersatz of such liberty) and don’t let anybody tell you what to love. The problem is, that most likely the only thing that people will remember about this production is that the main male character looked like Ben Affleck and the hair animation was dope. Everything else won’t matter.
The same thing goes, unfortunately, for Life is Strange 2, subtitle: The Spirits Without.
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thesealfriend · 3 years
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*puts on Serious Game Dev Hat"
This one might get really rambly so it's going under a read more. Main topics are Games, Crunch and University.
(For folk seeing this who are curious but completely divorced from the games world, because even though it's in the news a lot lately it's hardly the universal topic people think it is, Crunch is the term for when creative studios, in this particular case games studios, overwork their employees by "incentivising" them to work longer hours or produce more content for little to no compensation, usually towards the end of a development cycle when deadlines are looming. I put "incentivising" in quotes because a lot of companies say they don't force workers to crunch, it's voluntary and workers are just so passionate! But actually, taking a stand and enforcing boundaries can often come with consequences within the workplace - workers who stand up to crunch might be first for layoffs or receive bad references from employers when trying to move jobs. It's hardly as "voluntary" as they make it seem.)
Anyway, rambling already! Let's begin...
So I studied game design at uni. This is no surprise to those who know me or note my "game dev hat" tag. I don't work in the industry right now for Reasons™ but I plan to one day.
My across my degree, grades were based on about 70% coursework, 30% exams/class tests. Funnily enough, the best way to learn games is to make games. So out of that coursework, I'd say the fair majority was, if not "make a game", then at least "produce a design document"/"prototype a game"/"create a level". There was a decent amount of essay-based coursework, writing about the psychology of games or theory of play etc, as well as reports on projects, but I'd say at least half of my grade came down to some aspect of actually creating games.
And that was a lot. It's understandable for the kind of course it is, but we often found ourselves working on 2-3 games or levels in 12 weeks. Which, when you vaguely run the numbers and compare the expected output to the time, was about doable. We weren't making AAA masterpieces of course, we were working in groups of 2-4 usually to make a vertical slice prototype (all functionality of a game across a small segment of the content) or a level or two to fit a brief. But!
We were expected to put in 40 hours a week for uni, as though it were a full time job. That explicit expectation means I can try and step around trying to calculate hours in the day and subtract for travel, leisure, eating etc. I'm using the numbers we were given. So that's 40hrs total, over 12 weeks, but that's including all the time we spend
Depending on the semester we had about 12-16hrs of teaching time, sometimes plus up to 4 hours unsupervised lab time to work on class exercises, so let's call that 16 hours overall in uni. That leaves 24 hours per week, to work on usually 3 classes at a time. That's 8 hours, per class, per week. Multiply that by 12 and you get 96 hours. 96 hours in which to complete each class, assuming we spend the exact amount of time we're meant to on uni work.
Now that sounds fine, right? That's two whole Global Game Jams* for each class, and that's not including time one would spend at a jam eating, sleeping or resting. People make pretty impressive stuff at jams, so why not be able to do that over the course of 2 jams comfortably?
(*for the uninitiated, GGJ is an annual event where game developers (including designers, programmers, artists and musicians etc) cram into a room for 48hrs straight, get given a surprise theme and make a game out of it. It's entirely for fun and I love them. Also some jam sites give you free pizza.)
Well, the thing is, I've led you all down a bit of a rabbit hole going purely by the numbers. I've not gotten into the nature of some of the work, and the overall system, which makes a difference. See, unis want to teach us good time management, and they want to actually steer us away from crunch. I've been verbally told many times that Crunch Is Bad And We Shouldn't Let It Happen. So they build in systems like interim reports, and enforced team meetings with minutes taken and then rating your team members' performance, appointments with tutors throughout the year for bigger stuff. These are all meant to ensure that you're working on projects at the "right rate" and keeping up with deadlines. And honestly? For some of the less game-specific coursework (psychology projects, essays on theory of design etc) this works fairly well. Universities have been structuring courses the same way for decades, why change it now?
But the thing is, game development is game development whether you're in the "controlled environment" of a university or the Real World™ of the games industry. Quite frankly put, shit happens. And this goes for all university courses, not just games. You get the usual tech issues ("my computer broke and I'm having to do this work at the library/elsewhere on campus", "my internet is down and I can't collaborate with my group" etc etc) as well as the personal life interruptions, both of which are highly tied to class and that's a whole other essay ramble. You also just get that one person who assigns themself task XYZ then never does it, which you could have managed to do yourself if you'd known they weren't going to do anything, but they assured you they would! These are the things we're warned about, told to give extra time to account for, and if it's really bad most unis have some kind of "oh shit something outside my control happened" form you can fill in for extra consideration, as well as individual tutors offering extensions.
But on top of that you also get the games-specific issues.
You get that one animation that, no matter how much skill and effort you put in, you're not happy with. You get that weird code that won't compile, and nobody on StackOverflow can recreate. You get the creative block. My god, the creative block. And then, you get the last minute changes to the brief or structure, or if you're unlucky enough to be working for a real world client, you get *weekly* changes to the brief or structure. You get the fact that the software you've been given doesn't fit what you've been told to do. You get the natural period of downtime because you've worked on your character model, and you're waiting for another group member to finish an animation and there's bugger all you can do in the lull. Most of these are just, things that happen, and we're expected to work around them because they happen in the real world too.
But in the Real World™, whenever "shit happens", that's when a studio, if it's a good one, can work around the issues. They hire the right people, and the right number of people for each role, knowing the kind of work that's expected, rather than just going "ok we have more programmers than artists this year so the teams will reflect that, good luck". They vet the software to ensure it meets the needs of the employees and their tasks. They have producers to keep on top of the brief, and liase with clients to make sure everyone knows what they're going to be doing ahead of time and throughout. And on top of all that, they remove the time pressure. They set goals, that "we'd like to have XYZ done in 6 weeks, and a beta released in the coming months" but they don't expect the workers to perform miracles.
But universities can't, or won't, do that. At the end of it all, the end of the semester is approaching and you've been putting your best work in all term, but there's 2 weeks to go and so much left to do if you want to submit something you're happy to be graded on. You could ask for an extension, but if everyone who was in that situation did so there just wouldn't be deadlines. You could just push ahead at normal pace, and submit what you have and hope for the best, but then you're risking failing the class and having it all be for nothing. And some people will do either of these things + they'll sacrifice a grade and do a resit in order to give themselves more time to finish another concurrent project, or they'll glean a few days' extension for a very specific issue, but for a lot of folk, you do what feels natural when deadlines loom and you're behind. You crunch.
And much like industry, uni society encourages crunch implicitly, even though it explicitly shames it. The tutor tells you, "last year's students managed this project in the same length of time!" but they don't mention how all of them probably crunched too. They blame your time management, not realising that if 75% of the class are having to work around this then the issue probably isn't with individuals' time management. The students talk among themselves about who got the least sleep over the last two weeks of term, and it's a badge of honour (again, not necessarily game dev-specific, but there's definitely an enhanced culture of it there) and who put in 8hr shifts after uni to crush the bugs.
And we're taught about passion. One of my tutors, who is the most Explicitly Anti-Crunch man I know, was also the first one who told me that "If you aren't working on other stuff in your personal time you can't expect to get a job easily". He didn't say it in a positive way, but he knew it was the case and didn't encourage us to fight it. And sure, if game dev is something you enjoy as a hobby that will stand you in good stead. But if every student or young dev is told they have to go "above and beyond" to succeed, then that shifts the bar for what "above and beyond" means. Exactly the same as companies "incentivising" 60 hour weeks, so that everyone works 60 hours to prove they're passionate, and then 80 hours is above and beyond.
And you know the worst part about all this? From a purely productive standpoint, it works. For every class I got a good grade in, I'd crunched. And sure, I'd have probably just about passed most of them if I hadn't, but crunch in my case (and other folk I've spoken to) isn't the difference between an A and a B in games courses, it's the difference between an A and a D. Because sure, I'd submit 80% of the work, but without that final 20% tying it together that 80% of the work might make up 40-50% of the grade requirements. It's a very all-or-nothing discipline, except you can't physically do "all" because if you satisfy all the grade requirements, you get 80-90% because "there's always something more you could add to make it better". Which is also a whole other rant.
Anyway, my point with all of this is that, despite how it seems, studying game design at uni sets prospective employees up for crunch. The magnitude is lower, but the attitude is there. They know that they've done it before, that if they can just pull through a couple of weeks doing double time, they'll get it out the way. And so far, that has worked for them, because deadlines rarely do move. But in industry, they work their two weeks double time only for the worst of the studios to say "actually we see you working hard but also we're not gonna make it, you've got another month". And then they have to pull that time for another month. And maybe again after that. As a student, that kind of extension happened to me once - my 3D coursework was meant to be due before the Christmas break, and with 2 weeks to go, the lecturer announced we had til the start of the exam period (mid-January). But because we had that extra time, he expected the quality to reflect it. We weren't getting extra time so we could do the same amount of work without crunching - we were getting it so we could do more work. Again, the exact same pattern we see in industry right now.
So what's the solution? Honestly, I don't have one. Reviewing workload for students in creative subjects is a sticking plaster, and removing time pressure from coursework would require an overhaul of the system that I can't see coming any time soon. Acknowledgement of the problem is the best we can do for now. If you or someone you know is in or studying for an industry prone to this kind of behaviour, talk about it. Push the idea that the institution is flawed, and that whatever kind of unhealthy habits people pick up while studying don't have to become their life.
Look after each other. Peace out!
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andytfish · 4 years
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FREELANCE GUiDANCE: A 10 Part Series #1: ORGANIZATION
FREELANCE GUiDANCE: A 10 Part Series  PART ONE: ORGANIZATION
ORGANIZATION is KEY to survival as a freelancer. Sadly most creative types often lack this basic skill.  You might accuse me of the same if you saw my studio mid-project-- piles upon piles of reference, supplies, reading glasses-- frightening to the untrained eye.
Sunday mornings I head into my studio and clean and organize.  I find homes for everything and leave no piles.  It helps me to approach Monday fresh.  One quick rule to cleaning that I've embraced is this strategy:
Picture the room as a clock-- start at 12 Noon, and move clockwise through the room cleaning.
Each and every object that you pick up MUST be relocated to it's final location. No picking up something and putting it down someplace else to be dealt with later. Each object is dealt with NOW. That concept is going to work later on when we look at things like PROCRASTINATING, but for now we're focused on organization.
Set a designated amount of time in which you will clean contingent on the amount of neglect and mess you're dealing with.
When in doubt THROW it out. This is not a time to reminisce, not a time to catch up on reading that book you found. This is a time to organize. Create three possible destinations for every object- 1. Waste Basket 2. A permanent place for storage 3. A small box of deal with laters*.
Give it a good dusting with a soft cloth, wipe down your computer screens, monitors, tablets, etc. I use eyeglass cleaner wipes from Mastermans Company they work great and leave no residue. The wipes are disposable and come in a nice little box.
I have shelfs for reading, reading soon, reference material, boxes for original art, portfolios for prints and clipboards on the wall for invoices, calendars and supply catalogs.
Pens, pencils, brushes and other art supplies are cleaned and put away.
Sweep and spot mop
Time wise it takes me about an hour or so clean and straighten the whole studio which is about 300 square feet.    Don't get bogged down, if it's taking much longer than that come back to it.
All right so your studio space is organized now it's on to organizing your work.
Essentials: Monthly Calendar, Solid Internet Connection, Good Supplies, Music, Good light, inspiration materials, business cards professionally designed and printed, a small cork board or dry erase board.
Sunday is a good opportunity to go through your supplies and see what you need.  Paper stock, working supplies, etc.  THROW out those old supplies that are dried up or no longer working.
MONDAYS- Pull out that calendar and see what's on the agenda.  Go to your cork board or dry erase board and write down the ESSENTIALS for that week.  What MUST be done.
I write one of these each week and tack it up in the studio:
It's pretty self explanatory but it gives me a place to look each week and see where I am and what needs to be done.
The BUY section is especially helpful so that I don't wander off to the store and then forget what I'm after.
Follow ups very important, in this case chasing after an unpaid invoice from a client (more on that later in the series).
Current Projects +/- let's me know where I stand.  So in this example I'm 3 pages behind my projected progress, so that means I need to accomplish an extra three pages this week if I want to get back on schedule.
On Deck simply means things that are on the horizon that I don't want to forget about.
The list can be all business or it can be personal or a mix of the two.
It's an essential weapon in planning out your week.   There are cold hard truths to face in Freelance, and I mean this in freelance of any nature; writing, graphic design, comics, you name it.  You won't make your deadline if you don't know where you stand, and there are times you have to make choices-- do I skip Aunt Bea's 90th Birthday party so I can make this deadline?  Can I go to that movie this week?  Hard choices, and knowing where you stand project wise goes a long way towards helping you to make the decision.
If I know Aunt Bea isn't going to be around for a long time and I absolutely HAVE to be at the party (there will be cake after all)-- then it's better I plan for that with a week in front of me rather than just put it aside and worry about it later.
Using the scheduling method- and knowing that I'm ALREADY three pages behind my projected progress I'm going to have to skip dinner with friends on Wednesday night and plan on pulling a late couple of nights to get myself ahead.
Be smart about it-- make those late night overtime sessions on Monday and Tuesday so you can re-examine your progress mid-week.  If on Wednesday you are now caught up with pages or projects and looking good to make your deadline then all is good and you'll be able to hand Auntie that hand made card you worked so hard on.
If you are STILL behind you'll need to AMP up those efforts to make additional progress.  What if a favorite client calls and asks you to "whip up something quick?"-- hard to say no and that's not going to help with your progress.
At that point you'll need to make some decisions about the party, maybe you decide to just pop in and drop off the card, or maybe you'll have to go with mailing the card and making a phone call on her birthday with a promise to take her to lunch when you're through this workload.
That's better than calling the client to tell them you're going to miss the deadline isn't it?
THOSE are the realities all of us freelancers face, and know WHERE you stand in a particular project will give you the ammunition you need to succeed.
Organization goes a long way towards reducing your stress too.
NEXT UP: Surrounding yourself with the right people.  NEXT Monday right here on the NEW Andy Fish Blog.
Andy Fish is a freelance artist and writer who has been living the lifestyle longer than there has been an iPhone on this planet.  The advice given has worked for him, it might work for you, he hopes it does.  But like all advice, take it with your own situation in mind.  If you want to contact him shoot him an email [email protected]
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365daysofsasuhina · 5 years
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[ 365 Days of SasuHina || Day Two Hundred Ninety-Three: Painting ] [ Uchiha Sasuke, Hyūga Hinata ] [ SasuHina ] [ Verse: Best Years of Your Life ] [ AO3 Link ]
Every time he goes to that little cafe, Sasuke can’t help but look around for the mysterious painter.
Well...she’s not quite so mysterious now. After all, he knows her name, and had gotten to talk to her a bit when he and Itachi stumbled across her at the art show. It was nice to finally see what she’d been so fervently scribbling when they both were in the cafe at the same time. Even if it was also rather embarrassing to see himself as a subject of a painting...and even worse, Itachi actually bought it.
Upon his return home, he even texted Sasuke a picture of it hanging on his wall. To which Sasuke replied with several threats insisting he take it down before someone sees it.
...he hasn’t gotten a reply.
And of course, Itachi had ever so subtly gotten the younger pair to exchange numbers. But Sasuke hasn’t texted Hinata yet. Mostly because...he has no idea what he’d say. It’s not like they’re friends or anything. She’s a street artist who painted him once. They only talked for a few minutes at the art show she was in. What’s he supposed to offer to her based on so little?
She hasn’t texted him yet, either. Maybe she really didn’t want his number...after all, she’d clearly been caught off guard at being found by her unknowing subject. Add in Itachi’s insistence on buying it, and...maybe she was offended, or mad...but felt like she couldn’t say no.
...he hopes she wasn’t angry. Maybe just...surprised. Apparently Itachi had given her more than she asked for, after all…
...maybe she’s embarrassed.
But, whatever she is, Sasuke has no idea. All he knows is that their conversation under contacts is still empty, and neither of them seems to have any idea (or want) to break the silence.
All this he contemplates as he spaces out in line, waiting to get his favorite cup of black coffee. For once, he didn’t bring his laptop - no work to bring with him to work on and procrastinate by browsing online.
...maybe he’d been secretly hoping to run into her. Not that he has any idea what he’d say if he did. Theirs has just been such a funny little story, he was a little sad when it supposedly ended. Maybe she’s done coming to the cafe, moving on to a new venue and new subjects.
...why does that make him feel bummed out?
Getting his order, he retreats to his typical corner, sipping his coffee and staring boredly out the window. Well...she’s not here. Maybe he’ll go run some errands, or even see if Naruto’s up to anything. He’s not had a decent dose of socializing in a while, and his introversion needs a break every so often so he doesn’t forget what it is to be human.
Browsing social media idly on his phone, he glances up every time the bell over the door tolls. But each look sees him disappointed as it isn’t her. After half an hour of nothing, he sighs and gives up, pocketing his mobile and deciding to just...go for a walk.
Nothing better to do.
It’s still early Fall, the breeze a bit chilly but easily quelled with a heavy sweatshirt. This part of town has a decent amount of trees scattered around, blowing leaves of every warm shade across the sidewalks. Though more of a Summer guy himself, Sasuke can still appreciate the atmosphere of the season.
...maybe that’s what’s keeping Hinata out of the cafe. Surely all the colors and whatnot are giving her plenty of things to draw. He certainly wouldn’t blame her - it might not be the flowers and green of Summer, but surely it catches someone’s eye enough to maybe buy and support some of her work.
Twenty minutes pass in a mindless blur, Sasuke just strolling along whatever street strikes his fancy. It’s been a while since he’s been this far out on foot...and he tries not to drive when he can help it. Partly to save gas money, partly to be environmentally conscious...and mostly because he’d just rather be home.
Rounding a corner, he pauses as a faint...something reaches his ear. It sounds like music? Pinpointing the direction, he does his best to follow it, and eventually comes upon a street musician outside a small row of shops. No one he recognizes, they sit and play a guitar on a raised flower bed in the middle of the pedestrian-only street. Accompanying their playing they sing a few lyrics, a foot tapping in time to the music.
Watching, Sasuke can’t help a slowly-growing grin. He’s not a musician himself, never having tried (and having no motivation to), but his brother’s passion for it still rubs off on him a bit: he’s not an artist, but he’s a happy patron of it.
Every so often, people dare to scurry up and drop a tip in the open guitar case at his feet, earning a smile and a thankful nod with each note or clink or change. Taking out his wallet, Sasuke drops a ten dollar bill among the rest before retaking a place to watch.
“...Sasuke?”
Startling as his name is called, Sasuke glances around as a song ends, the small crowd clapping politely. A few feet over, seated on a bench with her sketchpad, is Hinata. “...hey!”
“What are you doing here?”
“Was going for a walk and heard the music...you?”
“Same, honestly. Was trying to find something to sketch.”
Glancing to her paper, he asks, “...you mind?”
In answer, she tilts it toward him. A scratchy but recognizable portrait of the musician is coming together under her hand. “I’ve only been here for about twenty minutes...I hope he stays long enough I can finish the sketch.”
“Could always ask him if he has plans to come back so you can keep going.”
“Mm...true.” Readjusting her work, she gets back to it as her model starts up another song.
Torn between curiosity and not wanting to be nosy, Sasuke only glances over every so often to catch a glimpse as she draws. Though she comes off as rather reserved, her strokes are anything but: sweeping, bold things that capture her subject in a grandiose style he wouldn’t have guessed to be hers if he didn’t see her do it himself. Swept up in it, he eventually just watches without pause, eyes following her movements as she slowly puts together her subject.
After another thirty minutes, the artist announces he has to pack it up, thanking the crowd for their generosity. By then, Hinata’s sketch is basically done: a likeness that Sasuke recognizes as very similar in its design to the one she did of him.
As the people break up and scatter, Hinata shyly approaches the guitarist, Sasuke hanging back as not to interrupt. Instead, he watches as she shows the man her work, which gets him to brighten and smile.
...for some reason, a slight damper weighs on Sasuke at the sight.
They talk for a minute more, the man nodding before moving to collect his tip and put away his instrument. Hinata in turn closes her sketchbook, retreating back to Sasuke. “He said he’ll be back on Wednesday, so I should be able to catch him.”
“That’s great. Think you’ll be able to finish it then?”
“Well, I usually just get the basic concept down with the s-subject, and then I fill in the blanks afterward from my imagination. It helps sort of...deviate it from reality a little bit. So it doesn’t feel too much like a...copy? More like a reference.”
“...I’ll pretend I understand that.”
That earns a laugh. “If I wanted to just copy what I was seeing, I might as well just take a photo, right? But I like to add my own style to what I draw. I get the skeleton in the sketch and cleaned up lines, and then I let my interpretation take over.”
Sasuke gives a slow nod. “...makes sense.”
“Do you…?”
“Hm?”
“Well, I was just curious if you do anything...creative,” Hinata offers, hugging her sketchbook to her chest. “Music, or...writing, maybe?”
“Me? Nah...my brother got all the creativity. I got all the logic. Not that he isn’t smart - he’s a genius. But I’ve never really found a creative outlet that I felt actually...fit me.”
Her head tilts, considering him for a moment. “I think...you might like p-photography.”
“Yeah?”
“It’s a rather...technical artform. There’s rules you can follow, like how to proportion a shot to be the most pleasing to the eye. And all sorts of things you can focus on. Some people do portraits, or landscapes...or micro photography: really close ups of small things to see all the details!”
Sasuke blinks owlishly. He’s...never considered that before. “...maybe I’ll give it a try.”
“I’d love to see if you do!”
“So...do you have more paintings?”
“Oh...lots,” she admits, laughing sheepishly. “I sell a few online, but...m-most just sit in my studio and collect dust…”
“Itachi contact you at all about some buyers?”
“Not yet, but it hasn’t been very long. Besides, he was already m-more than generous. I’m not about to hold him to it.”
“Well, knowing him, he’ll come through. He’s just a busy guy. But uh…” Sasuke idly itches his neck. “...I’d like to see more of your stuff sometime. If I could.”
“Oh! Um...sure!” Her expression turns sheepish again. “Let me just, um...tidy up before then. I tend to let things get a bit...messy. But I can text you sometime once things aren’t so...chaotic.”
“Sounds good.”
“Okay! Um...it was nice seeing you again, Sasuke. Guess we just keep bumping into each other, huh?”
“Yeah. Kinda nice.”
“Mhm!” After a brief, growingly-awkward pause, she then offers, “I...better get home, though.”
“Same here. Have, uh...a nice evening.”
“You too!” She takes off down the street, and he finds himself a bit thankful it’s not the way he’s going. Nothing more embarrassing than saying goodbye and then having to walk together after…
Still, Sasuke finds his spirits a bit lightened from earlier. Well...maybe now he’ll finally get that text. Until then...he’ll just have to be patient.
                                                              .oOo.
     (This is a sequel to day 85!)      Now THIS is a throwback xD But given the prompt, I couldn't NOT do a follow up to day 85. Which I've wanted to, I just...didn't have a good prompt / reminder until now lol      I like to think Hinata's a creative type. Sasuke...maybe not so much xD I like having him be a musician sometimes, but being Mr. Logical also suits him, so it just varies from time to time. I actually do have him do some photography in a piece or two - I agree with Hinata, it fits well x3      Anyway I reallllly need to get to bed, so...that's all for now! Thanks for reading~
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tunisoo · 4 years
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HOW TO GET APPROVED
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Picking one out of many fashion jobs generally is an overwhelming challenge. There are several different opportunities in the fashion industry that you might not be sure which one is best for you. With the high demand for fashion jobs, you need to be sure of what it is that you want to do so you can get started on pursuing your dream in this competitive industry. Below you will find descriptions for several fashion jobs and, subsequently, be one step closer to establishing your career in the fashion industry.
1. Fashion Designer
Thanks to shows like Project Runway, there are many people whose curiosity has been rose towards the fashion industry, exclusively, fashion design. A career as a fashion designer seems extravagant and rewarding but it takes a whole lot of work. A fashion designer must be well-informed of the latest trends (and sometimes even be ahead of them) and have the creativity to conceptualize new designs. A fashion designer creates sketches, whether by hand or with computer-aided design (CAD) software, of their designs and must be familiar with fabrics and materials in order to create samples that show what the final product would look like. As a fashion designer you can specialize in clothing design, footwear or accessories. Fashion jobs like that of a fashion designer are prolonged with grueling hours of intensive work and lots of traveling if you want to promote your designs. Fashion designers work under pressure to meet deadlines and make an impression on fashion buyers and other potential clients. As a fashion designer you would need not only talent and creativity but also thick skin and dedication.
2. Fashion Merchandising
Fashion jobs in merchandising can be very challenging. A fashion merchandiser must know what consumers really want, how to present it to them, what they want to pay for it and how to lure them to purchase. A fashion merchandiser is not just an expert in fashion but must also have strong business, financial and advertising skills. As a fashion designer you might find yourself creating budgets, tracking profits and losses, tracking inventory, developing marketing strategies and even putting together creative visual displays to draw in consumers. It's a career that entails many different roles but also has many opportunities to grow and advance in.
3. Fashion Buyer
Fashion buyers are among the most crucial people for brands and companies. They must have good communication skills, be aggressive, organized and driven. As a fashion buyer you work hand in hand with designers, merchandisers and other key people to select what pieces to present to consumers and ensure that best-sellers are continually available. Buyers must be mindful of both current and future trends so they can make the right choices of clothing, shoes, accessories, etc. to ensure high profits. Working with suppliers to negotiate prices suggests that a fashion buyer must have good interpersonal skills, be educated in market costs and also in consumer demands. Fashion buyers must be ready to work under pressure, travel and research and analyze in order to make practical decisions on what products to offer their target customer base.
4. Fashion Director
Fashion directors, also known as creative directors or fashion coordinators, are in charge of the image and look of a store, magazine or a fashion house. They are accountable for that first impression given when people look at ad campaigns, shoots and even fashion films. A fashion director must make sure that the models, photographers, location and concepts characterize the store, brand, or magazine in the best and most genuine way. One of the most well known creative directors in the industry is Grace Coddington who, alongside Anna Wintour and other industry professionals, are a part of American Vogue. In the documentary "The September Issue" we are able to see Coddington showing us her best work and the steps she takes to produce the magnificent spreads in Vogue. Now, don't think it will be a snap landing one of these fashion jobs. Be prepared for long hours of work, creative stumps, frequent traveling, crazy deadlines, and being willing to go back to the drawing board time and time again. Remember, as a fashion director you are responsible for the image of a brand; you produce something that the whole world will see. People will base their opinions on what you present to them. As one of the top fashion jobs in the industry, the pressure is on!
Fashion Jobs - The List Goes On
5. Fashion Forecaster
Probably one of the highest ranking careers in the fashion industry, fashion forecasters do just that, forecast the future trends and styles. This is much more sophisticated than forecasting the weather. Not only does a fashion forecaster need to have in depth knowledge of fashion but he or she must also be creative and surely have the skills necessary to research and analyze potential trends, colors, fabrics and patterns. Fashion forecasters seek inspiration in everything from movies, music, even science and technology. Getting a position as a fashion forecaster is one of the most prestigious of all fashion jobs you could aspire to.
6. Fashion Stylist
A fashion stylist has the easy (or is it?) task of making someone look good. A stylist must be familiar with what colors, fabrics and styles work best to flatter someone's shape while also knowing ways to accessorize and finish the perfect outfit. Fashion stylists are responsible for picking the best pieces for photoshoots, events, etc. and putting them together for the final product. A stylist's reputation lies on how good the client looks and, in the case of ad campaigns, whether or not the stylist can communicate the image and vision of a product. Don't be surprised if, as a fashion stylist, you find yourself traveling for motivation or shopping for clothing, or even spending a day (or a few) revamping a client's closet. Finding fashion jobs for stylists can be as uncomplicated as working as a personal shopper or styling photo shoots for websites or local magazines or newspapers.
7. Fashion Photographer
It's not just about knowing just how to take a good picture. Fashion photographers basically have two fields to be good at: fashion and photography. The photography part consists of knowing what angles, lighting, etc. As far as the fashion, photographers really need to be experts in that as well. A fashion photographer should always know what the best trends are, top designers, top fashion events and any other heavy hitter aspects of the industry. Fashion jobs in this field can consist of taking pictures for model portfolios, ad campaigns, and fashion shows. Fashion photographers are responsible for producing a shot that requires excellent technical skills and extensive fashion knowledge. For example, when a fashion photographer goes to shoot at a fashion show he or she must know exactly when to snap the shot of that model wearing the flowing dress. The picture must showcase how the fabric moves and flows instead of displaying a dress that falls limp and drags on the floor. A fashion photographer works hand in hand with stylists, makeup artists and models to ensure that the final product is efficient in sending a visual message.
8. Fashion Editor
Fashion editors supervise the direction of a fashion publication, website and other media. They are in charge for editing a fashion writer's work, making suggestions, and researching the possibilities of future stories. Fashion writers must be aware of trends and classics to assure that coverage is provided for the target audience. A fashion editor works under the pressure of meeting deadlines, supervising writers, discovering features and fresh ideas all while staying current on the industry and scanning the levels of competition. Some of the qualities necessary for one of these fashion jobs are being organized, punctual, able to communicate verbally and have impeccable writing and journalistic skills. Being one of the most competitive fashion jobs in the industry, a fashion editor should be ready to put some hard work in and spend long nights brewing up excellent, creative content.
9. Fashion Writer
Being a fashion writer is not as easy as picking up a pen and paper (or laptop, tablet, etc.) but includes extensive amounts of research. Fashion writers must be current on their knowledge of fashion and creative when drumming up writing ideas. Of course, outstanding writing skills are a must and meeting deadlines are also fundamental in this career. Fashion writers can execute interviews, cover fashion events and supply reviews of products. You have a choice of working as a freelance writer, with television shows, websites, blogs, smaller publications like local magazines and newspapers or with major publications such as Vogue or Elle, among others. This is one of those fashion jobs where you can find many opportunities and can be fairly simple to get started.
10. Fashion PR (Fashion Public Relations)
Creating a good consumer opinion is of the utmost importance for this fashion job. Where advertising and marketing can create a consumer desire to purchase a certain fashion item, public relations handles the image in its relation to the public eye. Public opinion can gauge the success and longevity of a company. Out of all the fashion jobs mentioned, fashion pr is the piece that ties it all together.
Fashion Jobs that Require WORK!
Whatever one of these fashion jobs you determine to make your career, remember that in such a reasonably competitive industry it's important to put in a lot of hard work and to be determined. All employers look for something that make their next hire special and capable of making their publication, line, show, or website shine amongst the rest. What is it that you have to offer that others don't have? How motivated are you? Tell us, which one of these fashion jobs appeal to you the most?
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nituroy · 4 years
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Top 10 Brand Marketing Predictions by Loud Mob Media
It’s 2020, a new year, a new decade. The new decade will see substantial changes especially when it comes to Brand Marketing Strategies. Here are 10 early market predictions based on top trends and expectations that were trending in the later part of 2019.
Podcasts will take over blog posts
A large number of companies can already be seen investing heavily in podcasts as they are bringing fantastic returns. We expect this trend to grow massively in 2020. It wouldn’t come as a surprise if companies treat podcasts as their primary investment in Content Marketing. Podcasts have certain advantages when compared to blog posts. They are as follows -
-Podcasts can be produced faster than blog posts
-Podcasts are easy to process into different media formats
-Podcasts are very scalable
-The podcast market isn’t oversaturated (yet)
Top brands to cut their advertising spend
We believe that digital advertising for brand building is not effective despite spending millions of dollars in the process. Some of the top brands have already realised that and have cut down their budget. Don’t be surprised if the majority of the top brands cutshort their marketing budgets. Companies would rather invest in influencer marketing, below the line advertising and most importantly creative content.
The costs of direct-response advertising will go up 
Today, the digital advertising platforms are dominated by Facebook and Google as they are controlling almost all the go to platforms for media consumption and content discovery. Both Facebook and Google have worked smartly and taking over the marketing funnel which makes sure that the only way to reach your audiences on their platforms is by advertising.
If you look at Facebook’s and Google’s business model through a simple economic lens, you can notice an inverse relation between demand and supply. When supply goes down and demand goes up, prices increase. This will come as an unpleasant shock for the companies who have built their strategies around optimizing ad spend on Google and Facebook.
We’ll see a rise of the digitally native CMO
The CMO’s (Chief Marketing Officers) at some of the major brands around the world got their starts with traditional offline advertising and marketing but, these strategies won’t make the cut in 2020. The CMO’s have to understand the success of their brand depends on Search Engine Optimization and creative storytelling than the allocation of media spend. We predict that the major brands will soon replace their CMOs and hire new CMOs who have started out in the digital world as they are the ones who understand how things work in this digital era.
New Social Media Channels will emerge 
Facebook and Google’s new policy forces the marketers to run paid ads in order to reach their audience. As a consequence, the majority of the brands will take a stand against these two giants and will look for new acquisition channels. This may be hard to come by, but could see new social media channels emerging.
The influencer marketing bubble is going to burst 
Not every brand can hire Kardashians or Jenners when it comes to influencer marketing as the cost of the collaboration is way too high. Apart from the clothing and make-up industries, there’s no concrete evidence that customers buy products because internet celebs share it on their instagram. The prices of collabs can’t keep on rising. The budgets are eventually going to go elsewhere. No doubt that the brands will continue to engage with influencers but the engagement will be tilted more towards content collaborations than simple paid promotions.
IGTV will receive early retirement 
As opposed to Instagram Stories, IGTV didn’t enjoy much success ever since it came into existence. IGTV isn’t snackable enough and has failed to find its place alongside YouTube for longer form content consumption. We can predict that Facebook will take down Instagram TV and reconsider their long form video offering.
Facebook Messenger will grow as an advertising platform
Messenger ads have been there for quite some time now but they haven’t performed as per expectations. With more and more conversations about brands and products happening on messaging platforms like Messenger and What’sApp controlled by Facebook, it won’t be long before a more sophisticated advertising offering is added to these platforms. This offering will provide businesses a better way of being at the right place at the right time. We can expect to see this new offering emerge in 2020.
A rise in the number of niche subscription media products
2019 was a great year for niche marketing. With a number of services offering a way for the consumers to donate small amounts to get content from their favorite journalists, content creators and reporters. Money is flooding back into the media industry in a very fragmented way. With publishers narrowing that focus to very specific subcultures and communities, providing regularly creative and commentary to appeal to small audiences, we can predict that this trend will take off in 2020 right from where it left in 2019.
Email marketing will see a resurgence
The most simple yet effective feature of emails is if you have someone’s email address, you can directly send things to them absolutely free of cost. This fact is a safeguard against all fluctuations in search and social media, which we think will start to hold even more value in an increasingly turbulent marketing environment. The challenge that lies before companies is to diligently treat email marketing as a brand channel as much as an acquisition channel. Thinking of email as a way only to nurture and convert customers will mean you lose out on its full potential as a means of communicating with non-customer advocates who are an essential part of word-of-mouth distribution.
What do you think of these predictions? Anything you’d like to disagree upon or think we missed out on any other factors? Let us know.
About Us 
'We are design, strategy and content creators. Our work includes designing, branding, marketing and building technologies for a range of industries including entertainment, music, fashion, retail and others. We have a team of talented artists, motion designers, strategists and geeky coders. We are nimble and responsive in a constantly changing industry. Bridging creativity and technology with human emotions, we create experiences that attract attention and generate meaningful conversations and acquire fans.'
Contact Us 
Loud Mob Media
c - 34, N Main Rd,
Liberty Phase 2,
Ragvilas Society,
Koregaon Park, Pune,
Maharashtra 411001
Website: https://loudmob.media/
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cammcharg · 5 years
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A film composer interviewed me...
I was recently honored to be approached by a film composer who wanted to interview me over a couple of drinks, and this is what they came away with...
Interview with a Film Director Cameron McHarg
Cameron McHarg grew up in the rainy, blue-collar suburbs of the Pacific Northwest. He has won the Gold Addy and Silver Telly Awards, and was a shortlisted winner for the Cannes Young Director Award for the commercials that he'd written and directed. His first short film, Kicking Sand in Your Face went on to success on the international festival circuit, and was later sold to cable networks in the US, Canada, Russia, and Ukraine. His second short film, the end has also had a long and successful run on the film festival circuit and has screened internationally. Cam has written two feature films currently in development set for him to direct: the 1970's motorcycle road film/crime/thriller - Sitiado and a gritty coming up age (Stand by Me meet Deliverance) drama set in the 1990 Pacific Northwest - Monroe Log. He is also in the early research phase of writing a crime/drama based around Apache gangs in the American southwest. Cam was recently featured in Volume 2 of The Top 100 Independent Filmmakers in the World, now available on Amazon.
1.How  did you come to be a director/producer?
Cameron: I actually started as an actor. Then, I co-produced a documentary that ended up doing well and I earned a scholarship to attend the prestigious film program at Art Center College of Design In Pasadena. Besides, I was at a point where I just hated the idea of sort of waiting for someone to choose me. I hated that powerlessness. And I have always loved the whole process of movie-making. Whenever I did work as an actor I was very fascinated and interested by the entire process and I thought that would help me work my own way in without having that hopeless feeling anymore. I hoped I could mix the best of both worlds. And that’s how I got into it initially.
2. What qualities do you look for when hiring a composer for your  project?  Is there one quality or thing that will get you to consider someone more than others?
Cameron: It might sound like a strange answer, but since I am not a musician myself, all I can do is to abstractly describe feelings, moods, atmospheres; my musical vocabulary is limited.  That’s how I would describe things anyway, even to actors. When I talk to a composer I would try to explain what I am looking for that way and if they could get what I am going after from just my description- that’s huge. I think it’s a difficult thing to understand. It’s like going to a hairdresser and you sit down and say: “I don’t know..I just want to look good.” If I can talk to a composer and stumble around just like I am doing now trying to describe the concept of the story and what I am trying to make it feel, and they can come back with something (and it does not have to be perfect, we can make adjustments) and really get it..  It’s not necessarily listening to the composer’s music and going: “Great!” It’s more about their ability to understand what I am trying to go for in a story: the mood, the feeling rather than a rational idea. A composer who is technically great and talented might not be enough. Someone with a sensitive soul would be a better fit.
3. In your opinion, is it more important for a composer to have a unique musical voice consistent in all of their work? Or is it important for the composer to have a broad range of compositional ability to draw from so they will likely be able to adapt to what the project needs stylistically in any given scene / scenario?
Cameron: I would lean towards the former than the latter. I think a lot of people can be very technically proficient doing a lot of different things, but people who have their own specific life experience and their unique background bring something very special to the table, that no one else can do, maybe. And I am more attracted to that. It’s true for me personally. I would be the same way about an actor. Again, it goes back to communication. If a composer can really get me..I would rather choose that over someone who can sort of do a little bit of everything. I think there is something beautiful about it. It is such a collaboration, there are not a lot of differences between an actor and a composer or anybody else. If you throw these ingredients into the mix, various artists that have that specific background instead of a bunch of technicians that are generally good at a lot of things, I think it’s going to be more colorful, there’s going to be more to it.
4. What do you want to see / hear in a demo cue from a composer?  Something custom made for your project?  Something from other projects in a composer's past that might be similar?  Live recordings?  Are MIDI sampled recordings ok?  What format do you want any demo material in?  (Audio CD, flash drive with audio files, video files so you can see how well the composer scores to picture, etc...)
Cameron: Ideally, it would be great to hear something custom, again, it goes back to this topic: I would like to see if the composer can understand what I am trying to do. Of course, I would be curious about what has been done before to get a feel for things. I will get back to that example again. We are all just collaborators trying to make a movie, we are just pieces of one big puzzle, and we are equal pieces. I hate auditioning actors, I would rather meet people and get a feel for them, I would want to see what they have done before, but it is  more about mutual understanding and connection, trying to scope this movies together. To answer your question, ultimately, it would be nice to hear a shot of something that’s for the particular movie. It does not matter that much to me whether it’s live recordings or samples, it’s irrelevant. Video is not necessary, I would even listen to it with my eyes closed, I don’t need to see anything. It is not as important to me as getting that feel. But it’s me, I might be particular.
5. How do you budget for the music in a film?  Do you determine score costs ahead of time based on the kind of score you want or is it based on a flat percentage of the film's budget?  How do you determine what a composer's involvement is worth on your project?
Cameron: I hate the business aspect of it so much. I see a composer as important as anybody else. The composer is probably the most unrecognized artist in the film business. I think that if the music is good you don't even notice it, oddly enough. It’s similar to editing in this respect, if you do notice it- the editor might be doing something wrong. I just recognize them as being unsung heroes. I don’t know how to budget for it, I’d say it is usually a flat percentage of the film’s budget.
6. What is your opinion on a composer working for little to no monetary compensation (i.e. for free)?  Many entertainment industry departments have union representation that sets a minimum pay "standard" for what those jobs cost from week-to-week or day-to-day.  But composers do not have and can not unionize by a National Labor Relations Board decision from the early 1980s.  Does this affect at all your hiring or budgeting process for music?  What is the lowest budget amount you have ever had for music score?  What is the highest amount?
Cameron: It’s so messed up. So many of us are asked to work for free and I’ve done it many times, as an actor particularly. The only exception to it if everybody is doing the film for free. I have done short films where everybody was paid next to nothing and the ultimate goal for us was to make something we are proud of to use it as a showcase. But nobody makes money off of short films anyway. If you are making a feature where somebody is going to profit off of it, it is an outrage if you are asked to work for free, everybody should be compensated. What you are doing is worth something and there should be no shame in asking to be compensated, because you are bringing something valuable to the table that no one else can do. And if there is a producer who is going to make a dime off of it, or anybody else,  they should share. The lowest budget: I’ll start with zero, which I had to deal with more than once.  The highest -is the film I am doing right now that is in the early stages of pre-production. The budget is small- around $1M dollars and I don’t know the exact numbers but it would the same as we would pay to the DP.
7. How do you communicate with your composer regarding the creative process? What can the composer do to make that easier for you as a producer / director?
Cameron: We’ve touched on this a little bit earlier: I can do odd things to try to communicate what it is I want. I would do clips from other movies, paintings, photos, sometimes other music but not usually, because I don’t want that to taint it. Sometimes in my description I’ll make weird sound effects. I can be so abstract and weird about it, I’ll do whatever it takes to describe it - I would even show odd symbols. In some ways I don’t like it to be super literal so that the composer, the artist, could interpret it in his own way. Going back to the actors, as a director, I would never tell an actor how to read the line ( “Do it like this”..) for him to copy that. I would say something more abstract: “Do it more red!” I would want them to interpret the feelings in their own way rather than me being a puppet master. Same with a composer: I would give you a certain feeling, atmosphere and see how that is colored through you. That’s where special stuff comes from. Anybody can imitate but what's the point? I want you to do it because there is something special about you. There is something I want to communicate through the prism of your perception. I am fishing for a surprise. I am not a dictatorial director, I am a collaborative director.
8. Is it a more important perception for a young composer to have credits assisting other "big name" composers on "big name" films even if their jobs and responsibilities on those films were more technical and nondescript like "scoring assistant" or "midi programmer"?  Or is it a more important perception for a composer to have a list of feature films where they were the department head "composer" in charge and 100% responsible for music, even if those films were smaller, indie, "festival bound" projects that may not have had mass public appeal?
Cameron: I would definitely lean towards the latter. I would be intrigued if they were mentored by some big-name composers on a big movie that I have respect for, I would definitely be curious to see what they can do. But being involved in a big Hollywood movie does not mean much to me. I think that the pendulum swings back and forth and things change, but right now I am not impressed with Hollywood movies, and there are always exceptions, but right now I think they are in a bad place. There are a lot of movies with guys in capes and tights and that’s fun, I can have fun with it too, I love all kinds of movies, but it’s not what I came in to movies myself to do. I was influenced a lot by the stuff from the 70’s that was a whole different ball game. The films were much smaller and centered on people. I would be drawn to something that is more personal on a smaller level then something more peripheral on a bigger scale.
9. Have you ever had a bad experience with a composer?  Did you learn anything from that?  Has it affected how you work with a composer since?
Cameron: I haven’t. I’ve had experiences where on the first try or two, after I have done my best, probably clumsily, to communicate what I was going for, I ended up really having misses. And I felt  a little bit frustrated, feeling that it was going to be tough, but we got there eventually. I think, if I had a really bad experience with someone, it would be more my fault then theirs. I think it would be my failure to communicate what I was trying to do, it would be my responsibility. I remember it was over the phone, the composer was in New York. I did not show any examples. The music that I wanted did not have anything to do with real instruments, it was more atmospheric. I tried to give him mood and imitate the sound with my mouth. As a result, I was frustrated with myself since I failed to communicate what I wanted.
10. From your perspective as a producer / director, what is the one piece of advice you would give a young composer working to build their career in this industry?
Cameron: I think it’s difficult and even unfair, with some rare exceptions, for a young artist to have a lot of expectations thrust upon them, whether it’s from themselves or the outside world, because it is hard to really give everything that you are capable to offer until you really know yourself. It often comes with time, unfortunately, with a little bit of age and life experience, and exposure to life. So, give yourself a chance, be patient and kind to yourself and allow yourself to experience everything life has to offer, including the stuff that’s painful; take it as a gift, use it. Don’t put a timeline on yourself, live your life, don’t put a bubble around yourself: “I am a composer, a musician, all I’m going to do is write music”. Allow yourself to be exposed to life, try to really live it, don’t isolate yourself, let everything in life color you and color your work. Never quit, have faith that when you are ready the time will come.
I have had nothing but composers contact me over the years. I don’t mind it, I actually look at their stuff and listen to it. I understand it’s a hustle, I have done it as an actor. I think it’s smart, because you know what, I will go back; I am doing a feature early next year and these guys that are emailing me are on my mind. I’ll listen to their stuff first before I do any search. I think there’s value in that. You have to be smart about it, of course, don’t email me every week.
And lastly, own  what’s special about you and  don’t try to be everything. Figure out who you are and really own and market that rather than trying to be like everyone else.
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