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slytherinboysappreciation · 12 days

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Bullied - Prof. T. R. x platonic gn!Reader

A/N: this was originally written for this request, but I realized it was too angsty so I made it its own thing. Please read the warnings carefully! They’re there for a reason! This fic is completely unedited with no use of Y/N. Please be nice, I’m an inexperienced writer 💛 Comments, likes, and reblogs are always appreciated!!

CW: Bullying!!; descriptions of bullying; crying; shame; graphic descriptions of violence/injury!!; anxiety; mentions of the quills Umbridge used; detention; mentions of eating; Prof. Riddle becomes a safe space for reader; swearing; derogatory language towards reader; graphic descriptions of violence against reader!!!!; nausea; head wounds; vague mentions of blood; Dumbledore bashing; hurt/comfort, I guess; slightly fluffy ending?

I think that’s everything. Please please let me know if I’ve missed anything! If you don’t like it, don’t read it!!

2019 words

You were hiding in a corner of the library, silently crying. The library was your safe space; the only place in the whole school aside from your dorm where you didn’t have to worry about getting bullied.

And it had been invaded. Your bullies had come in today, destroying your peace with the very sight of them. Even worse, they’d ripped your books and blamed it on you.

Madame Pince had been thankfully skeptical, but the three of you still got detention. You were terrified of being in the same room alone for hours with those two.

As you sniffle and wipe your eyes, the sound of footsteps approaches your spot. You huddle up into a ball, hastily wiping your face in an attempt to hide that you were crying.

“You should be in bed.”

You look up, startled. It’s Professor Riddle, looking down at you with an unreadable expression.

“I— I was—“ You falter, unsure what to say. Telling the truth hadn’t worked with your head of house. There’s no way you’d expose your deepest shame to someone as imposing as Professor Riddle.

“Yes, sir,” you say meekly, slowly picking yourself up.

He watches you, hands tucked into his pockets. “Everything all right?”

Your eyes start to itch from crying so much. You rub at them before catching yourself. “Yes, sir. Just…”

He holds up a hand and pulls something out of his pocket. A handkerchief. “Next time, come to me.”

You take the handkerchief slowly. Next time… Was he saying… You couldn’t risk it.

“Yes, sir,” you mumble, starting to back away. He stops you with a hand on your shoulder.

“I mean it. Bullying has no place here at Hogwarts.”

You stare down at the floor, frail hope fluttering in your chest. You squash it with both hands.

“Thanks, Professor,” you say quietly. “But I’ve heard that before.”

With that, you shrug off his hand and walk away, clutching his handkerchief like a lifeline.

Your detention comes late the next night. You’re fully prepared for the usual horrors. Being forced to clean suits of armor by yourself until your fingers crack and bleed from the chemicals. Scrubbing floors till your knees are bruised and you can’t feel your arms.

Being a guinea pig for whatever malicious spell the two bullies of yours have cooked up.

Instead, you receive a different set of instructions. Your two bullies will be cleaning floors and suits of armor.

You will be writing lines with Professor Riddle.

You stare blankly at your head of house, baffled by the news. Writing lines? That’s a first year punishment, the easiest detention ever.

You show up outside Riddle’s office at exactly the time you’re supposed to. Without punishment or curses from your bullies, it’s easy to be on time.

You knock on the door, nervousness drumming through you. Why had he taken your detention? What was his plan with this? Was it some sort of worse punishment?

You’d heard about the cutting quills from Professor Umbridge’s reign of terror. Would this be something similar?

The door swings open, startling you so badly you jump. Professor Riddle raises an eyebrow but doesn’t comment on your action.

“Come in. I have everything set up.”

You slowly follow him in, your nerves building with every step. He’s supposed to be the strictest teacher. The hardest on his students and the one urging them the most to reach their ambitions.

You sit at the desk he’s provided you, looking over the paper and quill in front of you. They look… just like a normal quill and paper.

“They’re perfectly safe. I’ve used that quill before.” Riddle watches you from his desk, that same inscrutable expression on his face:

You startle. Then flush with embarrassment. “Sorry, sir. I’ve just had… bad experiences before.”

He nods. “Here.”

You watch in disbelief as he picks up his own quill and ink pot and brings them over to you. Then he takes yours and moves them over to his desk.

“Is that better?”

You just stare at him for a moment. Then your sense comes back to you and you nod. “Y-Yes, sir.”

“Please start with your lines. I’ve written the first one out for you. You will fill the front and back of the page.”

“Yes, sir.”

You lower your head and pick up the quill he’d given you. You don’t know what you did to receive such light detention, but you’re not complaining. It’s infinitely better than what you’d be doing otherwise.

You grimace at the thought and lower the tip of the quill to the page. With a deep breath, you start writing.

Over the next week, you start to warm to Professor Riddle. It takes two whole days to stop being so jumpy around him, and two more days before you slowly start to believe his words.

Mainly because he will not stop asking you about your bullies. About who they are. What they do. It would be annoying if it wasn’t so gratifying that someone finally seems to care.

You don’t really answer him, of course. You have enough self-preservation to know that much, but you do start to reveal smaller details.

Like how you’re always late to class because of them. Or how they bother you when you try to study. Or even how you’re afraid to eat meals outside of your dorm because of them.

Which is the reason you’re currently outside his office door again. You knock hesitantly, balancing your plate of food with one hand.

He opens the door and you walk in, sitting at the now familiar desk. You set down your plate and get comfortable.

“Thank you, sir,” you say quietly, picking up your fork.

“Of course.” Riddle nods and sits at his desk to eat his own lunch.

It’s strange; eating in peace for once. You don’t have to worry about slaps to the head or food being spilled on you or some new embarrassing secret being shared. You just eat your food.

It’s hard to admit, but Professor Riddle is starting to grow on you. He doesn’t make you talk; doesn’t force you to do things you don’t like. He just sits with that unreadable expression of his and lets you do the same.

You take your time eating your food, allowing yourself to savor the flavors. It’s a nice change of pace. One you could find yourself getting used to.

Once you’re done eating, you get up. “Thank you, sir.”

“Of course,” Professor Riddle says, glancing up from his own plate. “Enjoy the rest of your classes.”

“I will.” You give him a slight smile and leave his office.

Maybe things will actually be better after this.

You’re slammed against the wall. Hands grind your face against the stone, pinning you in place.

“You fucker!” It’s your bullies, clearly enraged. “You think you can tell on us and get away with it?!”

You panic, fear shooting through you.

“We almost got expelled because of you, you piece of shit!”

Your head is pulled back so you can see their angry faces.

“I didn’t say anything!“ you beg, starting to shake with panic and terror.

“Shut up! I swear to god, you dumb little—“

Your head is bashed against the wall. Your hearing cuts out, replaced by the loudest ringing you’ve ever heard. Your vision goes blurry. Something drips down your face, stinging your eyes.

Then, the hands are pulled off you. You’re vaguely aware of yelling as your legs give out and you crumple against the wall.

Your head throbs, pain shooting through your forehead as you lean your head against the wall. When you pull back to try and focus on it, red stains the stone.

Someone crouches down in front of you. A gentle hand tilts up your chin. You struggle to focus on the face, but your vision won’t cooperate.

The person says something, but you just blink. You can’t hear what they’re saying over the ringing in your ears.

Hands scoop you up, cradling you in strong arms. Nausea rises in your throat at the sudden motion.

The last thing you remember is throwing up.

You wake up in the Hospital Wing. You don’t remember much; just a bustling Madame Pomfrey and a warm, firm hand gently rubbing your back as you cry. The rest is a haze. It makes your head hurt to try and remember so you just give up.

After Madame Pomfrey pronounces you to be fine, you’re swept up to the Headmaster’s office. You sit nervously in a chair, fiddling with your fingers.

Headmaster Dumbledore’s normally kind expression has been replaced with a serious look.

“Hello,” he greets you solemnly. “I’m glad to hear you’re doing better.”

Something about the way he says it makes you doubt he means it. You say nothing in return.

Your Head of House bustles around behind you, muttering something under their breath. You look down at your hands and wish you were back in the Hospital Wing.

“Do you know why you’re here?” Dumbledore asks.

You shrug a little and don’t look up. “No.”

“We take bullying very seriously here at Hogwarts.”

You snort, then wince as your head aches from the action.

Dumbledore’s lips thin, and his look sharpens. “We understand you have been through some… issues with a few of our students.”

You bite your tongue to keep from saying anything rash.

“We’ve contacted your parents about the situation,” your Head of House adds. “But they haven’t replied yet.”

Your stomach churns. You’re well aware of that. Your parents have taken a hands off approach to your schooling since you started being bullied. You doubt they’ve even read the letter from the school.

“Unfortunately,” Dumbledore continues, “without the permission of a trusted adult, we cannot do much about the issue. The offending students will be given detention and strict warnings.”

“What?” Your eyes start to sting. “You’re just— You’re not going to do anything?”

Dumbledore raises his hands in a helpless gesture. “Without permission from a trusted adult—“

You can feel the tears building behind your eyes. “No! There has to be something you can do! I can’t— What if this happens again?!”

Dumbledore opens his mouth to say something when the door to his office flies open. Professor Riddle stands in the doorway, glaring at the Headmaster.

“A letter for you.” He says calmly. He approaches Dumbledore and hands him a letter. “I think you’ll find it contains everything you’ll require for the students’ expulsions.”

Dumbledore’s expression changes instantly. “Of course, Tom,” he says coolly, “I appreciate your care and concern for our students.”

Professor Riddle doesn’t even try to hide his sneer. “Someone has to do it.”

He gestures to you. “Come on.” It’s not a request. It’s an order.

You obey, getting to your feet and meekly following him out. As soon as you get down to the hallway, Professor Riddle turns to you.

“I’m sorry about that. You should be resting, not dealing with old fools.”

You blink up at him. “How did you…?”

“I owled your parents.”

He doesn’t elaborate and you decide you don’t want to know.

“Thank you, sir.”

He rests a hand on your shoulder and gives it a comforting rub. “Of course. Your bullies will be expelled by tomorrow morning, and you won’t ever have to deal with them again.”

Tears well up in your eyes. He truly means it. You won’t have to worry about getting to class, or about not studying, or anything like that again.

You throw your arms around him, hugging him tightly. “Oh, thank you, sir!”

He pats your back, lightly returning your hug. “You’re welcome. Now, go get some rest. I don’t want to see you out and about till morning.”

“Yes, sir!” You head off to your dorm, practically giddy with excitement.

You’re finally free from your bullies. You’ll be able to make friends again now. You can get good grades again. Live without fear for your wellbeing.

You don’t think you’ve ever been so happy in your life. And it’s all thanks to Professor Riddle.

#tom riddle #professor tom riddle #platonic reader #gn reader #gender neutral reader #divider by cafekitsune #reader is from an unspecified hogwarts house #tom riddle x reader #tom riddle x you #professor tom riddle x reader #professor tom riddle x you #tw bullying #tw violence

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all-hallows-street · 5 months

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All Saints Street Profile Pictures

Phew. Okay I am sure this is the complete collection of all the avatar/profile pictures that have been released so far.

It includes:

2017 Paper Cups Set (Abu, Damao, Ira, Lily, Luis, Lynn, Momo, Nick)

2019 Flower Crown Set (Ira, Abu, Damao, Neil, Nick, Lily, Lynn)

2019 Year of the pig (Axel, Crystal, Damao, Ira, Lily, Lynn, Momo, Neil, Nick)

2019 Goodnight! Set (Abu, Crystal, Damao, Ira, Lily, Lynn, Momo, Neil, Nick)

2020 Christmas Set (Abu, Damao, Ira, Lily, Lynn, Neil, Nick, +2)

2020 Campus/School Set for Team Battle (Abi/Arm, Abu, Crystal, Damao, Ira, Lily, Lynn, Momo, Neil, Nick)

2020 Workers Day Set (Abi/Arm, Abu, Damao, Ira, Lily, Lynn, Momo, Neil, Nick)

2021 Arbor Day Dumplings Set (Lily, Lynn, Neil, Nick)

2021 Sailor Set for Team Battle (Axel, Crystal, Damao, Ira, Lynn, Momo, Neil, Nick, Will)

2022 Box Set (Lily, Lynn, Neil, Nick)

2022 Year of the Tiger (Ira, Damao, Neil, Nick, Lily, Lynn)

2023 Year of the Rabbit (Abu, Crystal, Damao, Evan, Ira, Lily, Luis, Lynn, Momo, Neil, Nick)

Here is the google Drive link with all of them:

Oh, by the way: Team Battle was a popularity contest event for all FRZ comics (Fei Ren Zai, There Are Beast and All Saints Street) characters. I'll talk about the WSJ character rankings another time. Right now, I am exhausted and will sign off.

Edit: Well, goddamit. This is why you don't work exhausted. I missed the first set of avatar/profile pictures made by Lingzi. You might recognize it from the eng twitter account using the Neil one. Uploaded them to the drive so it should be all of them for real now.

#all saints street #wan sheng jie #1031 万圣街 #official art #2019 #2020 #2021 #2022 #2023

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comfortfoodcontent · 2 months

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2024 X-Men #35 cover by Pepe Larraz

2019-2024 - RIP Krakoa Era X-Men

I love this cover. The art is amazing. It marks the end of the Krakoa era X-Men. It's been on my mind a lot lately and I had to get some thoughts out on it. If you know me, if you ever followed me or my comics site or whatever, you know I was a very loud, very big fan of the Krakoa era at the start, basically up until X of Swords and Hickman's decision to leave. It's finally ending.

2019-2024 - RIP Krakoa Era X-Men

But truthfully it may as well be 2019-2019 -RIP Krakoa Era X-Men. It pretty much failed from the start. I loved HoxPox when it dropped. It was, embarrassing to say now, life changing for me. I thought Hickman was a genius and had found a way to reinvigorate the line and render death as a cheap storytelling gimmick useless. A bunch of my faves were being used and ressurected. I was happier than a pig in shit. I joined Twitter and all the insane X-Fans on there. I started a website and a podcast dedicated to comics. Soon the Covid pandemic started. I was terminally online, my brain rot started and grew worse by the day. It was an insane wild ride that started high and died soon thereafter.

It's hard for me to separate my pretentious Comfort Food Comic media brand time with the pretentious Krakoan Era. Both started out so happily, so full of potential and optimism. To run a site or a podcast in these hellish times you must also play the social media game. Constantly be on there, constantly push your product. Being on Twitter during that time and being part of the X-Community, you start to see how much being on social media fucks you up. You constantly feel like you need to have an opinion on everything, and that it actually matters. You need to be a critic to every piece of media, every decision, every little thing someone says or posts. You lose your grasp on reality, the real world, how to function and interact like a normal human being not stuck hidden behind a screen with your dual public twitter profile and private locked one (something I'm glad to say I never stooped to). It brings you attention. It brings you friends. It pushes your product or brand. It gives you validation and the dopamine rush. It's an addicting, disgusting, fake as hell experience. I was fully caught up in it. It didn't help that I was quarantining and barely leaving my house for a few years. It got me through the pandemic but it also left me so much worse than when I started. Much like how the Krakoan Era treated the X-Men franchise.

Why am I talking about social media so much when I started with X-Men? Well, it felt like this era of publishing went hand in hand with what was being put into the comics. Every creator was constantly on Twitter interacting with fans, always seeing what they had to say. Even Hickman was on there. Dude just wanted to post photos from movies and talk about like what Gen X members he liked. He eventually left because insane X-Men fans wanted him to talk about George Floyd and compare real world race issues with some superhero comics and weigh in, OH GOD WHY ISNT HE WEIGHING IN PUBLICALLY??. It was really weird how fans dealt with that one. Vita Ayala, Tini Howard, Leah Williams - constantly interacting with fans, friends with many of them. A pretty cool thing really, but that shit started influencing their comics throwing in characters or scenes specifically to make some X-Men fan they know on Twitter squee real loud. Shatterstar is not your favorite AEW wrestler. We do not need a book of human X-Men fans who pretend to be mutants influenced by dorky X-Men fans online. We do not need longtime villain Apocalypse to become our "Blue Dad". Jordan White should be editing or at the very least reading any old X-Men comics instead of being on Twitter. We don't need to know what the X-Writers do on their Slack, or worse, what X-fans do on their own incestuous Slack. Gerry Duggan, a writer I loved and thought could do no wrong, joined this group and upped his Twitter usage and the brain rot commenced and his work was so influenced by it. I'll never forget when white people started using fuck around and find out on Twitter and then it was in like 3 of his books the next month. My point in this ramble is the books were being influenced by and written for the loudest X-Men fans on Twitter. The art was dead. The books were a product made in that echo chamber for that echo chamber. They got bad real fast because of our society's addiction to social media these days.

Now that the honeymoon phase is over and I've revisited a lot of these books I do still feel HoXPoX was a wonderful series, one of the best X-Men series, masterfully executed and a perfect jumping off point with so much to explore. I also see the usual Hickman faults. The my series starts some time later, not really addressing anything prior to it that all his books share, the insanely detailed long term plans that he nor the comics business machine will actually follow through on after a year or so, and the shadowy superior group of power that exists in all of his comics. The Moira retcon, while brilliant, quickly falls apart when they never develop her further, or deal with the fact Xavier and Magneto went on to have an entire publishing history knowing what amounts to their entire future until the Krakoa Age must be established. That never really worked and was ignored by the creators and fans alike, including me. So it never really worked from the jump.

Rather than keep the line condensed and maybe just let Hickman write his own story, they expand it out from there involving a bunch of different creators and new ongoings. Plenty of series to explore the ramifications of these retcons, the perceived ethnostate the mutants have established and their abandoning of the coexistent dream the X-Men always fought for, grappling with identity and what it means when death no longer matters, and the conflicts that would arise from having all these villains live with them now. Sadly we instead basically just got Utopia 2.0. Surface level shit where the mutants are on an island surviving that rarely ever went in on all the amazing story ideas we could have explored. But hey certain fans were happy because they could go "Hey Synch is here for a few panels!" or "this horrific out of character gladiator death ceremony is TOTALLY the same thing as my real life transitional phase". Nobody really wanted to question any of this in the comics or in real life. And hey sour grapes aside, we did get some cool stories and some fun character interactions and moments, mostly in the Hickman books. But even from the start, some of it is horrible, more of the same schlock - Fallen Angels a great example, or Hickman's more boring Giant Size issues or his Shi'ar issue, or half of every other title. What should have been being explored or dealt with in the text often went ignored and we got X-Men being superheroes or Otherworld nonsense, which at the time I ate up because I'm such a fan of the old Captain Britain material. Sadly that never really went anywhere either, just making nebulous dimensions that were out there somewhere, don't question it LOOK IT'S JIM JASPERS! ARE YOU NOT ENTERTAINED! Even things that should have been celebrated like Betsy and Rachel pushing through Gal Pals territory to being together felt largely flat and hollow and forced rather than natural or fun. And that was a common theme as it kept going. Everything felt forced, felt wrong, the writing felt amateurish and simple as it ignored more major issues or reasons to exist. Things just seemed to start happening for no real story reasons. No real further development or exploration. A ton of plots don't make sense as established history and characterization is thrown out the window. Nothing really matters. Rockslide is ruined forever just because. Arrako will never REALLY make sense, Loa and Mercury are psychopathic sex fiends, Pixie of all people is a callous death pervert, Banshee is a Ghost Rider, Warlock's doing something, Colossus joins the Quiet Council and just sits there, Children of the Atom is designated a "red" important book and does nothing of value or import, Moira gets pissy so she turns into a no shades of gray villain robot who skins her soul mate and wears his skin and joins Orchis, mutants are fucking so much and I guess just quickly going to term and they just abandon countless babies in the forest, Anole and a few others are brainless dolts who love the Shadow King, Onslaught is bouncing around, there's an old X-23, Synch is now the best and can recall any power ever magically but never talks to any member of his old team or deals with his death, Inferno as a whole essentially just didn't happen or matter, Sinister isn't Sinister at all he's a clone and there's 3 more of them, Casandra Nova is on a team, Doug knows secrets, Magneto buys a lighthouse, characters are randomly and indiscriminately put into The Pit, Shaw and Selene are maybe the only two villains ever that get examined in a way where maybe they shouldn't be buddy buddy with the X-Men - I need to stop now before I get more angry and depressed but I could go on and on and on. Point is things got bad. Like a ton of this was just bad writing and bad comics. I'm sorry. I get it. I was blinded too. I ignored things. I made my own head canons. I focused on the good stuff.

By the time Hickman actually announces he is leaving, things are already falling apart due to him and Marvel deciding to expand and stretch this shit out instead of just letting him do his shit and end it as a complete story or era. He does Inferno which as I said did nothing and didn't matter. It's good but it's a big ball of nothing. From there the books get worse and worse. Duggan's superhero X-Men book is fluff. Nearly every other series declines more and more. Hellions is a fun dark comedy, but sloppy and lacking that depth and exploration. Al Ewing's work tries hard to reach those Hickman highs and I found myself quite enjoying his work on SWORD and later on X-Men Red but mainly because it all ends up divorced from Krakoa as part of his larger Marvel Cosmic work, with great characterization. I really dig that work and it's common theme is really how off to the side not involved it is.

Later writers, including some real Literal Whos? and pretentious "novel authors" further dilute the line with their less talented work(I like Steve Orlando as a person but I desperately wish he'd try harder to write actual stories instead of being a human youtube video that summarizes obscure 90's comic characters for modern day zoomers). Kieron Gillen, bless him, tries to be the new Hickman and he does have some of the best Krakoa era material, but even he starts failing pretty badly. Sins of Sinister was a clusterfuck of boring nonsense for people who want to seem or sound smart, same goes for this current Dominion plot.

Looking at the art now I'm struck by how none of these characters are TRULY changed from this era, let alone had a lasting or defining story. It's crazy to me we went 5 whole years with this and really what has changed, ESPECIALLY with the current Orchis wrap-up story. X-Men fight some nasty humans who don't like them. We're back to that ALREADY. We aren't getting to the end of the Krakoan Era, we've been in it for quite some time. As I look at this art I see only 3 wholly new characters, which they'll be lucky if they are used after this. One of them is Pogg-Ur Pogg, a perfect example of this era. A big Aligator man, not much thought behind it, that fans LOVED. Sadly, he wasn't actually an alligator man. It was all a fakeout. That was some suit a little boring gremlin wore. A little boring gremlin. Nothing unique, nothing fun. Same old shit you've seen in thousands of comics. That's what the Krakoa Era was. Something that seemed SO DAMN COOL, SO DAMN THOUGHT OUT, but really it didn't have much thought behind it. It was a flashy suit of potential hiding the same old gremlin you've always seen. Even after the eternally online creators saw how popular he got, they didn't change any of this, they just thought we've got it. The suit/gremlin thing is good. It wasn't and they tried to bring it back for further stories but it was so lame at this point it was pathetic. Much like the repeated attempts to salvage and course correct after Hickman.

So here we are at the end. I can't believe I'm actually THANKFUL it is ending. That I actually want to regress and return to the X-Men as superheroes fighting their villains again. I've been rereading old X-books and I crave that big, bold excitement of what truly made the X-Men superhero team work. It's such a bummer and such a failure of execution with so many to blame. What DISGUSTS me so much is already seeing fans eulogize this era as perfection that was cut short by Marvel and not a fun experiment that was botched from the start. I'm with you, I was the biggest believer and supporter at the start. I joined Twitter, I examined every panel, made countless threads of discussion, debated and discussed every little thing with fellow fans. I wanted so much for this to be what it could be. Please, examine it honestly and critically. It's a failure. It's time to pull the plug.

It's ironic to me that I deleted my Twitter this year, the Krakoan age having the same amount of life my Twitter fandom life did. It went from such excitement and fun to soul sucking everyday nonsense. It seems fitting and emblematic of what this age was and turned into. This era, just like Twitter which influenced it so much, is/was a stupid, ugly, brain rotted mess dotted with sparing gold with the unrealized potential for so much more. I for one, welcome it.

Peace Out Krakoa Era, you won't be missed.

#krakoa #krakoa era #x-men #mutants #me #my writing #writing #comics #comic books #marvel #marvel comics #pepe larraz

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pigs-in-art · 3 months

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Year Of The Pig by Kaley McKean

#Kaley McKean #Pigs in art #year of the pig #2019

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spookyfoxdreamer · 2 months

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#X-Men Dark Phoenix made $252.4 million dollars at the Friday February 1st 2019 AD pig Year box office

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g5mlp · 2 months

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Is there any info on G5’s performance financially? People have been saying it’s been doing poorly since 2021, but there hasn’t really been much evidence. There have been pictures and talk of stores getting rid of it through clearance sales and such, but I find that’s more regional thing; all of stores near me not only still carry MLP, but it rarely goes on clearance, too. To add onto the confusion, Hasbro themselves seems/claims to be confident and investing more money into G5. At the same time, they haven’t mentioned it in an quarterIy report since 2021. I don’t know what think. How do you personally think G5 is doing?

Hasbro has much bigger fish to fry, and they have been cutting costs for basically everything that they can. Wizards of the Coast is now the only part of Hasbro that isn't losing money and Hasbro still laid off lots of that division's staff in December 2023.

Because Hasbro is doing inventory reductions across all their franchises, and because a lot of people have switched to online shopping over the past decade, it's difficult to use anecdotal observations to judge MLP's success. There does seem to be a broad sentiment among MLP toy collectors that the franchise hasn't been doing as well.

The reason that MLP isn't mentioned in Hasbro's investor reports any more is primarily that in 2022 they changed their definition of "franchise brands" and started calling MLP a "portfolio brand" instead, reflecting that it was no longer one of Hasbro's seven biggest brands, but there could be any number of explanations for how that happened.

MLP's no longer been Hasbro's biggest "girl brand" since they got Peppa Pig in 2019.

MLP's growth was primarily because of Friendship Is Magic, and that growth mostly happened before 2015. (Hasbro avoids emphasizing revenue decreases, so that's probably why MLP's revenue wasn't mentioned as a dollar amount after 2015.)

The 2021 movie, My Little Pony: A New Generation, didn't have a properly measurable impact, because its originally-planned theatrical release was cancelled due to the pandemic.

Brian Goldner, who was Hasbro's CEO for about 13 years, died in 2021, and was replaced as CEO by Chris Cocks (yes, that's his real name). It's not clear if Cocks has made any good decisions yet.

It's obvious that both Hasbro and the MLP franchise have seen better days, at least financially, and Hasbro's level of investment into MLP has clearly been decreasing. However, the viral success of G4 isn't something that could be easily replicated, and G4 itself wasn't able to sustain its own viral or financial success. It would probably be fairer to compare G5 to other TV shows/toy lines based on standalone movies than to compare it to G4.

#my little pony #mlp g5 #mlp #mlp g4 #hasbro

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