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dailyexo · 5 years

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[NEWS] Baekhyun - 190310 Allure: “How EXO's Baekhyun Put His Identity into Privé Alliance”

"Allure's Devon Abelman sat down with the K-pop star during his first-ever solo appearance in the U.S to discuss how he defines beauty and style on his own terms.

BY DEVON ABELMAN

If I didn't know who Baekhyun was before meeting him in February, I would have thought he was just a random handsome dude I met at a nightclub while on vacation in Los Angeles.

As he politely tells a roving cater waiter offering us mini cannolis, "No thank you," I find myself believing that Baekhyun truly is that guy. I'm fully aware of his claim to fame, but he doesn't look or act the part. For starters, Baekhyun's lids aren't defined with expertly blended smoky eyes, and his lips aren't stained with a raspberry lip tint. Those tell-tale signs of a man with his job description are noticeably missing. Not a single stroke of eyeliner or fleck of glitter is in sight, either (honestly, to my dismay). A part of me hoped we'd bond over our eye makeup.

Makeup aside, Baekhyun carries himself with a quiet confidence that is so unassuming that he seems weirdly familiar and incredibly normal compared to the influencers, actors, and singers milling around us in the private VIP area. He never acts like he's better or more important than any other person there. Instead, he has the affability of the construction worker who waves to me every morning on my way to work rather than the larger-than-life bearing of a superstar from Seoul who effortlessly hits high notes while simultaneously performing powerful choreography. During our interview, I felt like I should ask him about his dog instead of his skin-care routine. If I didn't know who Baekhyun was, I would have wondered why I was interviewing him for Allure at all.

Baekhyun's wavy hair reminds me why this article exists on the Internet and not solely as a story I recount to my friends over text messages. Parted in the middle and styled to have a wet look, his auburn ends are relics of internationally beloved K-pop group EXO's most recent concept. His hair, for all intents and purposes, is the reason why we ended up sitting together in a cushy booth in the back corner of the dimly lit VIP section of a club on a Tuesday night. Trust me, neither of us frequent this fine L.A. establishment, located next to the Museum of Death. You won't even catch me in a club when I'm at home in Brooklyn. To put it bluntly, I'm only in this club talking to a nice guy because he's a member of EXO.

The EXO Connection

If this is your introduction to Baekhyun, please know that EXO is a Big Deal. Among their long list of awards and chart-topping accomplishments, the nine-member group performed at the 2018 Pyeongchang Olympics and has racked up more than 100 million views on each of their music videos on YouTube.

By extension, Baekhyun — full name Byun Baekhyun, age 26 — is a Big Deal, too. In addition to being a talented performer with 14.5 million Instagram followers, his bright dye jobs, innovative hairstyles, and experimental eye makeup have sparked beauty trends in K-pop since EXO debuted in 2012. You can, more or less, blame him for the influx of mullets and red-streaked black hair among other idols and thank him for the proliferation of red eye shadow. No matter how controversial or dramatic the looks Baekhyun tries are, he always pulls them off with ease and joviality.

Back to Baekhyun's auburn hair, though. Like most K-pop stars, he constantly undergoes vibrant dye jobs in hues, like pink, silver, and platinum, to fit the group's concepts. For "Love Shot," EXO's latest music video, he paired his newly burgundy hair with a glimmering eye shadow of the same shade and sooty black liner. Now his look is an extremely streamlined version of this.

His current lack of makeup may be a stark contrast from the bold eye looks he typically wears onstage and in music videos, but his skin is just as dewy as ever with the help of a nearly undetectable layer of foundation. His brows are probably lightly filled in, too, but I could be reaching. If anything, Baekhyun's wearing the standard amount of makeup for celebrity men. Just enough to amplify his glow, not enough to make a statement.

Baekhyun's glow is due in part to a consistent regimen; he lists toner, lotion, and moisturizer as the official order. But how many times do you wash your face, I ask, causing a couple of people in the human bubble of managers, publicists, and security guards surrounding us to laugh. Baekhyun ignores their snickers and answers, "Two," in English. (That's right, double cleansing is no laughing matter.) "If I wash my face too many times, I get skin troubles," he adds.

Baekhyun says he hasn't changed up the steps of his skin-care routine in L.A., or ramped up the number of sheet masks he uses. With EXO constantly traveling for concerts and events, "My skin gets used to the environment," he says. "So wherever I am, I use the same skin-care routine."

The Privé Connection

In hindsight, I should have anticipated Baekhyun would present himself in this low-key manner for his first-ever solo appearance in the U.S. In Privé campaigns, he's usually seen as he is now: natural, casual, effortlessly cool. His makeup is minimal; his natural-colored hair looks like all he did was run his hand through it; his outfits are sleek. With all this in mind, I ask him if he could dye his hair any color for the next campaign, what would it be.

How did I end up interviewing Baekhyun in a club, you ask? Let's go back to May 2018. Baekhyun made it onto Vogue's home page when he was named the co-creative director of streetwear brand Privé Alliance. Alongside Danyl Geneciran, the brand's CEO, Baekhyun helps create pieces that "put highlights on the basics," Baekhyun explains to me. He later reveals that he's surprised that almost all of his ideas have been executed.

My favorite part of Privé is how its offerings have a certain fluidity to them, much like Baekhyun's onstage persona. None of Privé's shirts, jackets, and bags are confined to overtly masculine or feminine silhouettes, and the same designs are available for men and women. "It's very important to have everyone be able to wear the clothes comfortably," Baekhyun explains. "Without any official communication, we agreed that [Privé Alliance] is going to be unisex."

With the newest Privé Alliance collection launching in April, the brand invited the public to join Baekhyun for a fashion presentation. The location: the very club we are sitting in. Although he doesn't act like he is (he kept to himself for most of the event), Baekhyun is undoubtedly the center of attention. He is the reason the floor below us is with filled with people from all over the world. Everyone's here to see Baekhyun, not the latest Privé pieces.

The Identity Connection

This is the only question Baekhyun doesn't answer concisely and without hesitation. "I don't know," he says in English. After taking a couple of seconds to think about it, he adds in Korean, "I love the black," adding "simple" in English.

This single word — simple — perfectly mirrors Baekhyun's personal aesthetic. "Basics, but with many little details," he explains. "It’s like you just came out of your house, but it’s still cool." In other words, he's the epitome of "Oh, this old thing? I just threw it on." I ask if he prefers to keep his hair and makeup natural and low-key, too, and he quickly replies, "yes, yes," in Korean.

The fact that Prive's aesthetic is similar to Baekhyun's is intentional. "I put my identity and myself into this collection," he tells me, echoing a line he shared when he made a brief appearance onstage before the fashion presentation commenced. The theme of the collection was his birth year, 1992, with zip-up corduroy jackets and hoodies adorned with '92 in big text.

Another adage he repeats throughout the night is, "Be brave. Be humble." The same words are printed all over the collared white satin shirt he's wearing, layered under a similar navy blue one. After the event, I saw people saying the look recalled EXO's "Lotto" era, back in 2016 when his hair was styled in a similar way and he wore collared shirts with several of the top buttons undone and silver necklaces. Onyx shadow was blended all over his lids back then, though. Fans likened Baekhyun's look that night to a mafia boss. (Seeing those tweets made me laugh, because his charm is far from disarming.) But for Baekhyun, his outfit is more a matter of comfort. "I like how silky it feels," he says. I go on to compare it to pajamas, which makes him chuckle.

Baekhyun doesn't ignore the fact that he typically presents himself with intricate details. Performing, he points out, is his go-to form of self-expression, outside of working with Privé. And let's be real, Baekhyun's performances, which ooze confidence and allure, wouldn't be the same without his stunning hair and makeup.

To borrow a word from Baekhyun, identity — and the way we present ourselves — isn't fixed. For example, the way my best friend describes my identity could be strikingly different from the way my sisters would. The way I dress when I'm going to get a bagel on a Saturday morning (track pants and a T-shirt) is different from how I dress for work (vintage floral dresses) or an event like this (a blue-and-white plaid suit). The way I do my colorful makeup is also evolving, too.

We often see K-pop stars in narrow, controlled situations, though, so we know and define them according to what we're able to see. I'm as guilty of this as the next person, i.e., assuming Baekeyun would show up with eyeliner as bold as my own. When you take a K-pop star out of a K-pop setting, a different side of them is revealed. They no longer have to adhere to a group aesthetic, just their own. We get a glimpse of Baekhyun's at the airport and in the selfies he posts on Instagram, but Privé Alliance has given him a platform to truly show his identity on his own terms.

At that club, I felt like I was being introduced to Baekhyun all over again. Back when I watched EXO's music video for "Monster" the first time, I saw him as part of a carefully crafted package; the second time, I saw him the way he sees himself."

Photo links: 1, 2, 3, 4, 5, 6, 7

Credit: Allure.

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