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valiantavenuelady · 1 month

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Inside Myanmar’s Shadow Government in Washington

#peace#Burma

On the sixth floor of a nondescript office building on K Street in Washington, D.C., nestled between a Subway and a Starbucks, Moe Zaw Oo is waging a rearguard political war to keep the remnants of democracy alive in his home country of Myanmar.

His formal title is deputy foreign minister of the National Unity Government (NUG), a role he has held since the shadow regime was formed more than two years ago. His calendar is packed with Zoom meetings, a condition of compulsory telework across multiple time zones, as many of his counterparts are in exile elsewhere in the world.

The 54-year-old career politician helped run Myanmar’s civilian-led government, ultimately serving as chief of staff to the now-imprisoned Aung San Suu Kyi, the de facto leader charged with overseeing the country’s transition from rule under a brutal military junta to a civilian-led democracy.

Now, after a military coup in February 2021, he helps run what is effectively a shadow government, whose members are imprisoned, in hiding, or in exile. Its ranks are filled with a hodgepodge of pre-coup officials scattered around the world, based in France, the Czech Republic, Australia, and elsewhere. Some of his colleagues are still in Myanmar, but he said he can’t know their whereabouts for their own safety.

His main task now is trying to keep Myanmar, its brutal civil conflict, and the push to oust the junta from power on the foreign policy-agenda in a Washington otherwise consumed by geopolitical competition with China and Russia’s war in Ukraine.

“Since last year, especially after the war in Ukraine, a lot of the air in the room has been sucked [out],” Moe Zaw Oo said, a matter that has sapped international attention from the crisis in his own country.

The deputy minister’s illustrious job title belies what the job currently entails. He says his commute to the office, out of which he works two or three days a week, takes about 30 minutes, and his wife packs his lunch. “We do not enjoy very much the American food,” he said. “Sorry,” he added, laughing.

Myanmar’s transition to democracy came to a screeching halt with the 2021 coup, in which the military arrested top members of the democratic government and forced Moe Zaw Oo into hiding for a month. He had to move constantly to evade the junta’s authorities as it sought to round up and imprison former government officials and pro-democracy activists. He eventually smuggled himself across the border to Thailand and made his way to the United States.

The coup sparked a furious backlash of popular pro-democracy uprisings and clashes between the military and ethnic armed militias, fueling one of the world’s largest humanitarian crises and transforming parts of the country into war zones.

The NUG is seen as the most legitimate governmental entity abroad by Western governments and experts. “The NUG is quite critical. It’s seen as a much more legitimate democratic governance entity than the junta at this point,” said Jason Tower, an expert on Myanmar at the U.S. Institute of Peace. Tower said there are numerous other local governmental structures springing up in the country, however, that are viewed as critical to the future governance of Myanmar if and when the junta is ousted, including local council organizations.

Tom Andrews, the U.N. special rapporteur on human rights in Myanmar, urged U.N. member states in January to recognize the NUG as the legitimate representative government and provide it support. The United States hasn’t officially recognized the NUG as Myanmar’s government, but senior U.S. officials, including soon-to-retire Deputy Secretary of State Wendy Sherman, have met with NUG officials numerous times.

ARGUMENT | BENEDICT ROGERS Where the NUG has found less support is from its Southeast Asian neighbors, said Moe Zaw Oo. The Association of Southeast Asian Nations (ASEAN) operates on a principle of noninterference, and authorities have been reluctant to directly engage with the NUG, he said, though ASEAN countries have shunned the junta at recent diplomatic gatherings as well.

Moe Zaw Oo’s current battle station—a sparsely decorated single-office room tucked into the corner of a co-working space next to real estate companies and local nonprofits—is Washington’s window on the most coherent and organized democratic opposition movement to the junta from abroad.

If he’s successful at his job, the outpost in Washington could be something of a model for other shadow governments and exiled democratic movements in countries whose paths to democracy have otherwise derailed—from Afghanistan to Sudan. If his compatriots at home are successful at theirs, he could one day return to his home country and take part in a transition to democratic rule (again).

Myanmar is locked in a fierce conflict that has displaced over a million people internally. A network of opposition groups across the country have taken up arms to oppose the junta, and the junta itself has publicly admitted that it has control over only about half of the country’s territory.

Myanmar has a geopolitically important position in Southeast Asia, and the conflict has transformed it into a locus of instability just as geopolitical competition in the region heats up. Major U.S. rivals such as Russia and China have stepped in to shore up the junta’s increasingly perilous hold on power, even as the broader international community seeks to isolate the junta for its brutal repression and atrocities carried out against the civilian population.

“We’re talking about a major space of instability right at the heart of the Indo-Pacific. Myanmar is in a very strategic position between India, China, and Southeast Asia,” Tower said. “The level of atrocities and violence going on in the country is really atrocious, and there doesn’t seem to be an end in sight.”

Nearly 4,000 people had been killed by the junta as of May, according to the Burma Human Rights Network, a nonprofit advocacy organization that tracks the conflict. Around 1.5 million people remained internally displaced at the end of 2022, according to the Internal Displacement Monitoring Centre, which operates as part of the Norwegian Refugee Council.

“The state of humanitarian conditions in [Myanmar] is deplorable at this point,” Tower said. “The military junta is weaponizing assistance, more or less dictating that all assistance goes through the military itself.”

The junta’s blocking of humanitarian relief to communities devastated by Cyclone Mocha, which barreled through Myanmar in May and left hundreds of thousands of people in need of aid, is the latest example of that decades-old strategy, according to the Special Advisory Council for Myanmar, an independent advocacy group formed after the military coup to support the democratic movement. “Attempting to channel aid primarily through the junta and acquiescing to the junta’s demands enables this strategy and will only result in the prolonged suffering of those in dire need,” the council said in a statement.

Despite Moe Zaw Oo’s proximity to the White House—which he can see from the window in his office—long-standing requests have gone unmet. For years, human rights advocates and democracy activists have pushed the United States and other Western powers to levy sanctions against the lucrative Myanma Oil and Gas Enterprise, the main funding arm for the junta. But neighboring Thailand relies on piped gas from Myanmar for energy, and the United States has so far been reluctant to cut off a potential ally against China from key energy supply lines amid its balancing game in Asia.

A State Department spokesperson said the agency continues to look for ways to promote accountability for the coup and related violence, including efforts to block revenue to the regime.

Moe Zaw Oo said having a physical office space has allowed him to meet with members of Congress, civil society, and Biden administration officials, including Daniel Kritenbrink, the State Department’s top envoy for East Asian and Pacific affairs.

His other main task is to engage with Myanmar’s diaspora in the United States. There are around 230,000 Burmese Americans, according to recent figures, primarily concentrated in Indiana, Kentucky, New York, and Los Angeles.

In the meantime, he mans his outpost in Washington, often working odd hours to lay the groundwork for when, or if, the day comes that he can return to Myanmar and help start another transition to democracy. “Sometimes I sleep by installment,” he said, recalling one particularly long day as he worked with his counterparts abroad to finalize the Federal Democracy Charter, which lays out a road map for establishing a federal government in Myanmar after resistance groups defeat the junta. “Two hours I slept, and then I got up and attended the meeting, and then I slept again and got up and attended another meeting.”

Moe Zaw Oo is also waging another battle against U.S. bureaucracy while in Washington. He has filed paperwork applying for asylum in the United States but said he doesn’t know where his application stands. Consequently, he can’t travel outside the country now. But it’s clear he’s homesick. He said he still yearns for the scenic four-hour drive from his home in the southern city of Yangon to the capital of Naypyidaw.

He can’t say when the conflict in his home country might end, even as the junta is facing waning support among citizens and from its short list of allies, including Russia. And he remains hopeful about reconciliation among the country’s disparate ethnic groups, one of the biggest challenges in rebuilding Myanmar’s democracy.

“I’ve always stayed optimistic. Yes, there are a lot of things that seem to be very negative for our country. But at the same time, we’ve got a lot of chances to rebuild,” he said.

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antoninakatina57 · 2 months

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Artificial Intelligence – 184 mentions

Top ten AI predictions for 2021, a Chinese smart city project aiming to put AI in charge, and Starbucks’ plans to open additional ‘walk-thru’ stores powered by AI were popularly discussed in the month. According to an article shared by guidaautonoma, an autonomous vehicles expert, the top AI prediction for 2021 includes the launch of autonomous vehicles manufacturers such as Waymo and Cruise on the public markets. The two companies are likely to benefit from the market environment in 2021 and spin-off from their parent companies.

Erik Solheim, a Norwegian diplomat, also tweeted on companies such as BIG and Terminus planning to start a smart city project called the Cloud Valley based entirely on AI, thereby providing more comfort to residents. The technology is designed to collect data on parameters such as eating patterns and weather to meet the requirements of people. Cloud Valley is among the 500 smart cities being created around China.

#184 mentions #2021

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zannatykhatun · 4 months

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Local life live broadcast, a new "track" emerging?

In 2016, before Taobao Live was officially launched, the shopping guide platform Mogujie had quietly launched a live broadcast function. This model, which was similar to TV shopping, seemed very "alien" in the show live broadcasts that were full of shouting and dancing at the time. But in just three years, Taobao Live’s annual GMV exceeded 200 billion, doubling in one year.

From a show-like talent show to hundreds of HE Tuber millions of Chinese people’s new shopping carts, e-commerce live broadcasts have cultivated super anchors, which in turn have brought super sales, profoundly affecting the direction of China’s Internet business model.

But outside of "super", iResearch data shows that the online penetration rate of the local life track in 2021 is only 12.7%, mostly composed of a large number of small and medium-sized businesses. So, how can these local small and medium-sized businesses that focus on three meals a day, firewood, rice, oil, and salt participate in live broadcasts to gain revenue?

The answer is a new track, local life live streaming.

It is taking a completely different path from e-commerce live streaming - a complete local life live broadcast includes three stages: online live broadcast display, online ordering and offline consumption. Among them, offline consumption means the write-off rate, which is the most One of the important indicators is related to the sustainability of local life live broadcast.

For example, even if it is a national brand like Mixue Ice City or McDonald's, with the help of the exposure brought by local live broadcasts, it will eventually be converted into orders for different stores in various provinces and cities. Only when the write-off is completed, will the entire chain be closed-loop. . In other words, the main body of local life live broadcasts is specific stores, not brands.

Recently, according to media reports: Meituan App has launched a fixed entrance for live broadcast. Starbucks, Haidilao, Super Orangutan, and No. 9 Hot Spring Lifestyle Center have all tried Meituan live broadcast. Consumers can place orders at nearby stores and watch and buy at the same time. 30 Delivery is within minutes, and many merchants say their order conversion rates are 3-5 times higher than other platforms.

Coincidentally, last year, Wumart also launched hourly delivery service in the Douyin live broadcast room.

As local life live broadcasts become increasingly popular, this article attempts to explain, what is local life live broadcasts? What is the difference between it and e-commerce live broadcast and content live broadcast? For regional merchants, how to seize the new opportunities of local life live broadcasts to achieve low-cost and accurate customer acquisition?

1. Live streaming of local life, the key is “local”

Live streaming is becoming a standard feature in the retail industry.

Since last year, Ginza Supermarket, a long-established retail company in Shandong, has established a three-level live broadcast system of "headquarters-store-counter". It has developed more than 5,000 store anchors and has a KPI of "at least two live broadcasts per week in stores". The platforms are Meituan and Douyin.

"I grabbed a few barrels of cooking oil. When the takeaway boy knocked on the door and delivered it, the anchors on the mobile phone screen were still talking. It felt amazing." A customer in Qingdao tried the "see and order now" for the first time during June 18 this year. Instantly reach” local life live broadcast.

Compared with e-commerce live broadcasts that are a national game of chess and centralized delivery, local life live broadcasts are obviously closer to consumers. And this "close" distance also means that the customer source it needs to attract is not general traffic, but more precise traffic - the right people who see the live broadcast at the right time and in the right place.

For example, if you recommend Datong Sliced Noodles from a South Third Ring Road community to white-collar workers who work in Wangjing during the afternoon tea time, this part of the traffic will be invalid. Although it brings clicks, orders and write-offs cannot be placed.

Specifically, a complete local life live broadcast includes three stages: [A] online live broadcast display [B] online ordering [C] offline consumption, all three are indispensable. In contrast, the process of completing an e-commerce live broadcast is [A+B], and pure content live broadcast only requires [A].

It can be seen that offline consumption constitutes the core factor that distinguishes local life live broadcasts from the other two. The “offline” mentioned here includes both consumers taking the initiative to go to offline stores to redeem experience coupons for eating, drinking and entertainment, and also including goods being delivered to their doorsteps through takeaway riders.

All in all, the final service of local life live broadcast needs to be undertaken by offline physical stores, which drives the sales of offline physical stores.

When [traffic accuracy] forms the core of local life live broadcasts, the measurement criterion for live broadcast effects is no longer "how many people watch", but "how many people buy and cancel", which is the final conversion rate.

Data shows: On June 19, the transaction volume of Ginza Supermarket exceeded 300,000 yuan during Meituan’s live broadcast, driving the transaction market to more than double year-on-year. The TOP3 most popular products among consumers in the live broadcast room are Blue Moon laundry detergent, Luhua peanut oil, and Goodnon frozen durian meat—either large items that are difficult to pick up by yourself, or fresh food that requires timeliness, all based on Insights into the immediate needs of local consumers.

Comparing Douyin and Meituan, the two current players in the local life live broadcast track, it can be clearly found that Douyin's gameplay focuses more on traditional e-commerce live broadcasts, driving traffic and promoting popular products; although Meituan has less traffic than Douyin, However, due to the natural consumption attributes of platform users and the coverage of nearby stores, the conversion rate of order placement and write-off is much higher than that of other platforms.

According to third-party statistics, the average conversion rate of orders for live streaming by Meituan’s local merchants exceeds 30%, and the conversion rate can reach more than 80% in some scenarios. The write-off rate of these orders ultimately converted into store sales exceeds 90%.

“The number of viewers in Meituan’s live broadcast room is not large, but thousands of orders have been generated. The conversion rate is 3-5 times that of other platforms. Placing orders on the spot is equivalent to a 100% write-off rate, and the traffic is instantly converted into real money. sales volume," Gu Hongzhi, deputy director of the Ginza Group's Digital Operations Center, revealed.

It can be seen that merchants’ expectations for Meituan’s live broadcast are more likely to be accurate traffic and high conversion rate, rather than general exposure.

2. Recalculate an account

"How much will it cost?" This is a question most frequently raised by bosses in business interviews.

The retail industry is a tough business with gross profit margins that continue to hover between 10% and 20%. Every piece of steel spent must be priced.

Compared with fast-moving consumer goods brands that frequently invest billions of resources in anchors to bring goods, catering is a more regional and dispersed industry, with limited potential customers, and it pays more attention to conversion rate/input-output ratio.

However, for a long time, local businesses have lacked cost-effective marketing channels, and the cost of acquiring customers through the Internet has become increasingly high.

Let’s do a detailed calculation:

If local businesses want to build their own teams for live broadcast, they need at least three costs - labor costs, product discounts, and delivery fees. In the early days, most merchants’ labor costs accounted for 70%, product profits were 30%, and there were no advertising expenses. In the later period, labor costs will decrease and advertising expenses will increase. The "Douyin Merchant Survival Report for the First Half of 2022" shows that among the top 200 best-selling live broadcast rooms, 70% of the viewers come from paid streams.

An owner of a hotpot restaurant in Fujian said that the shelf life of platform traffic has "become shorter" and the launch cycle has accelerated from 6 months to 2 months. As Douyin traffic is diluted faster and faster, sometimes you may have to push it once a month to catch up with new dishes. And "the difficulty is that posting a few random promotions will have no effect at all. You need to submit dozens of posts each time, which adds up to the price."

Take Douyin's streaming tool as an example. The massive local promotion function is more powerful than DOU+. It can stop advertising, expand from 6 to 10 kilometers to 20 kilometers locally, and screen precise people. It is a tool that is more suitable for monetizing commercial traffic. .

But the question is whether local life live broadcasts with strong LBS attributes require traffic 20 kilometers away.

Massive local promotion is one of the streaming tools chosen by live streaming merchants (screenshot of official website)

In this sense, the traffic that is more friendly and stable to local physical merchants is the natural traffic that is already “nearby”.

After all, their business scope is only local, and at least half of the money spent on advertising on content platforms is wasted. They need a local life platform that reaches 3-5 kilometers nearby and directly leads to transactions.

In addition, merchants often need to pay pit fees, product commissions, brand fees, etc. for the live broadcast of the master. The master uses this part of the fee to buy traffic to increase the popularity of the live broadcast. But in the end, the master continues to accumulate attention, and the merchant must pay for each live broadcast. Pay.

Guohai Securities believes that: looking at the platform commission rate alone, Douyin group buying commission is lower than Meituan, but Douyin merchants rely more on local group buying experts to bring goods. The commission rate of the experts is superimposed on the platform commission, and the overall expense rate is higher than that of Meituan. group.

Take meal delivery as an example: Meituan’s commission rate is 3%, Douyin’s is 2.5%, and the master’s commission rate is 3%-8%.

Compared with e-commerce, local stores urgently need lower-cost and more efficient live broadcast customer acquisition channels. At present, most Meituan merchants participate in live broadcasts through "official live broadcasts" or "staff self-broadcasts". There are no advertising costs, so product discounts can be kept to a minimum.

Pandora is a hair salon chain brand in Shanghai. I have done live broadcasts of local life before, and 618 mainly uses Meituan’s official live broadcast room to sell goods.

According to reports, the average customer acquisition cost of Pandora stores is 100-120 yuan. More than 1,000 orders were sold during this live broadcast. Calculated based on the ratio of one-third of new customers, it is equivalent to saving more than 30,000 yuan in new customer acquisition costs. At present, the team has not tried self-broadcasting, and all the saved labor costs and delivery costs have been used for product discounts. "We have not given such a low price in the past three or four years."

3. The future of distributed live broadcast?

As Meituan, Douyin, etc. have entered the local life live broadcasting industry, the value of this new track needs to be re-examined.

“Attracting new customers depends on online, and retaining customers depends on offline.” A catering owner who has been live broadcasting on multiple platforms for three years summed up his business philosophy. Live streaming of local life is a more cost-effective and flexible customer acquisition channel, but the final retention depends on the quality of store service.

Public reports indicate that Ginza Group has upgraded its channel requirements for live broadcasts and currently requires stores to broadcast at least two live broadcasts per week. This means that consumers anywhere in Shandong who open Meituan may see live broadcasts from nearby Ginza supermarkets. The content of the live broadcast may be the ultra-low price of Blue Moon laundry detergent, it may be a tasting of spicy crayfish, or it may be news that Guangdong lychees have been flown to the store.

There will be more and more regional small-scale live broadcasts like this. Consumers go to Taobao to stock up on branded, low-price products, Douyin to buy good products they like based on their interests, and Meituan to find nearby stores for immediate consumption. This difference determines that the main body of Meituan’s live broadcast is physical stores. The platform will not focus on official live broadcasts, there will be no star anchors, and national brands will not be the protagonist.

More and more local businesses have joined Meituan Live (Screenshot of Meituan app)

According to news on the evening of July 11, Sina Technology learned that a fixed entrance to "Meituan Live" appeared in the recommended position on the first screen of the Meituan App. In addition to official live broadcast rooms such as "Shenshou" for food delivery merchants and Meituan Travel Live Broadcast Room, there are also many self-broadcast live broadcast rooms for local merchants.

It can be seen that the ultimate form of Meituan's live broadcast may be: in any region and at any time, nearby stores will spontaneously set up mobile phones to conduct small-scale "distributed" live broadcasts.

This is the future of local life live streaming.

columnist

Daozong Youli, WeChat public account: Daozong Youli (ID: daotmt), everyone is a product manager columnist. Formerly known as Wai Daodao, he is an independent writer and an in-depth observer of the Internet and technology circles.

This article was originally published on Everyone is a Product Manager and may not be reproduced without permission.

The title image is from Unsplash and is licensed under CC0.

The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.

#HETuber #Music #Gaming #Entertainment #Sports #Science And Technology

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zannatykhatun45 · 4 months

Text

Local life live broadcast, a new "track" emerging?

GMV exceeded 200 billion, doubling in one year.

The answer is a new track, local life live streaming.

the sustainability of local life live broadcast.

Coincidentally, last year, Wumart also launched hourly delivery service in the Douyin live broadcast room.

1. Live streaming of local life, the key is “local”

Live streaming is becoming a standard feature in the retail industry.

All in all, the final service of local life live broadcast needs to be undertaken by offline physical stores, which drives the sales of offline physical stores.

It can be seen that merchants’ expectations for Meituan’s live broadcast are more likely to be accurate traffic and high conversion rate, rather than general exposure.

2. Recalculate an account

"How much will it cost?" This is a question most frequently raised by bosses in business interviews.

The retail industry is a tough business with gross profit margins that continue to hover between 10% and 20%. Every piece of steel spent must be priced.

However, for a long time, local businesses have lacked cost-effective marketing channels, and the cost of acquiring customers through the Internet has become increasingly high.

Let’s do a detailed calculation:

But the question is whether local life live broadcasts with strong LBS attributes require traffic 20 kilometers away.

Massive local promotion is one of the streaming tools chosen by live streaming merchants (screenshot of official website)

In this sense, the traffic that is more friendly and stable to local physical merchants is the natural traffic that is already “nearby”.

Take meal delivery as an example: Meituan’s commission rate is 3%, Douyin’s is 2.5%, and the master’s commission rate is 3%-8%.

Pandora is a hair salon chain brand in Shanghai. I have done live broadcasts of local life before, and 618 mainly uses Meituan’s official live broadcast room to sell goods.

3. The future of distributed live broadcast?

As Meituan, Douyin, etc. have entered the local life live broadcasting industry, the value of this new track needs to be re-examined.

More and more local businesses have joined Meituan Live (Screenshot of Meituan app)

This is the future of local life live streaming.

columnist

This article was originally published on Everyone is a Product Manager and may not be reproduced without permission.

The title image is from Unsplash and is licensed under CC0.

The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.

#HETuber #Music #Gaming #Entertainment #Sports #Science And Technology

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themarketinsights · 6 months

Text

Cold Brewing Coffee Market to See Huge Growth by 2028

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Market Trend:

Increasing Intake of Coffee in Emerging Economies

Rising Popularity of Cold Brew Coffee

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twnenglish · 7 months

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Comparative Analysis Of Starbucks And Dunkin' Donuts

Coffee resonates with general citizens. A lot of people are dependent upon coffee because it contains caffeine, and helps a person to work longer. Now people assume that the word ‘coffee’ is derived from elements that keep them warmed up for the entire day and pumped up during work hours. However, there is a myth to this narrative. Coffee is not altogether healthy as it makes people pursue the idea of coffee ‘making a person alert’. All coffee lovers should be familiar with the two most well-known coffee shops: Starbucks and Dunkin' Donuts. But which is superior in comparison?

Despite being established 20 years after Dunkin' Donuts, Starbucks grew quickly and today is a far larger company. Dunkin' Brands recorded sales of more than $860 million in FY 2017, while Starbucks made over $22 billion in revenue. Compared to Dunkin' Brands' more than 20,500 points of distribution worldwide, Starbucks has a greater footprint with over 28,209 locations. With over 14,000 outlets nationwide, Starbucks outpaces Dunkin' Donuts, which has about 9,200 locations. Starbucks intends to expand its presence in regions like China by opening an additional 3,400 outlets in the United States by 2021, while Dunkin' expects to add 1,000 net new stores by the end of 2020. As of the end of 2017, Starbucks had far more international expansion, with 27,339 stores in 75 different nations. Although the majority of Dunkin' Brands' overseas outlets are Baskin-Robbins ice cream shops rather than Dunkin' Donuts shops, the company has a sizable global footprint. While there are only 3,397 Dunkin' Donuts outlets outside of the United States, the firm has 5,422 Baskin-Robbins locations worldwide as opposed to 2,560 in the United States.

Less than 4% of Dunkin' Donuts' overall Q1 2018 sales, which totaled $139.9 million, came from its overseas operations, which brought in $5.4 million. In the most recent quarter which concluded on April 1, Starbucks' consolidated net revenues of $6 billion were attributable to markets outside of the Americas by almost 30%. In an effort to challenge the footprint of its main rival, Dunkin' has announced aggressive ambitions for both domestic and international expansion. However, the differences in magnitude are the result of different expansion strategies.

Comparative Analysis Of Starbucks And Dunkin' Donuts

Franchising

Franchises make up the majority of Dunkin' Brands' locations. Since corporate-owned and operated stores make up 59% of the stores in the United States and 48.6% of the locations abroad, licensed Starbucks locations are disproportionately found outside of the country.

Compared to Starbucks, which is mostly owned by owner-operators, Dunkin' Donuts has a higher exposure to the franchise and rental income, which results in a fundamentally different business. This has significant effects on revenue sources, cost structures, and capital expenditures.

Operational and capital expense structures in company-operated stores differ from those in franchised sites. Starbucks' cost of goods sold (COGS) and retail running costs as a proportion of sales are substantially higher than Dunkin's. Changes in coffee bean prices have a more significant impact on Starbucks' earnings since COGS is so much more prominent in its expense structure. Considering that Dunkin' Donuts is not required to purchase cooking equipment for franchise sites, Starbucks also has a heavier load of capital expenses.

To Read This Full ARTICLE, Click Here

#starbucks #strategic #technology #franchising

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marketing123456789 · 10 months

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From Niche to Mainstream: Organic Food and Beverages Market Booms by 2023 to 2033

The market for organic food and beverages is witnessing impressive growth due to rising demand for healthier and sustainable choices. Consumers are increasingly captivated by the array of flavors found in organic products, which include exotic fruits and distinctive herb and spice blends. This diversity of flavors addresses evolving preferences, propelling market expansion and creating profitable prospects for organic producers.

In the present year 2023, the organic food and beverage market is valued to be around US$ 250 Bn, which is analysed to register a grand CAGR of 13% during the forecast years. As per the experts, the overall valuation is expected to reach about US$ Bn by 2033.

The expansion of the global organic food and beverage industry has been aided by consumer knowledge of health issues associated with conventional agricultural produce and the numerous advantages of consuming organic food products. In the near future, it is projected that rising consumer knowledge of the advantages of avoiding genetically engineered or GM crops would drive the global organic food and beverage market opportunities.

Empower Yourself with Knowledge. Click here to access our Sample Report and pave the way for a successful future@ https://www.futuremarketinsights.com/reports/sample/rep-gb-15960

In regard to government expenditure on organic food production, China, India, and Japan are the three largest economies. These nations with the greatest populations also have a substantial inclination to manufacture organic food and drinks. Additionally, a significant increase in the consumption of frozen food as a result of less time available for cooking and preparation is creating new opportunities in the local supermarkets and hypermarkets for organic frozen food items.

Key Takeaways from the Organic Food and Beverages Market Study

The greatest CAGR is anticipated to be seen in the Asia-Pacific region throughout the projection period by the rapid adoption of organic farming methods in China and India.

Now organic fruits and vegetable segment dominates the market by contributing more than 40% of the revenue generated, while the organic meat & poultry segment is poised to take over later by growing at a rate of 15% through 2033.

The contribution of offline distribution channels has come down to 50% in the past few years and the online distribution channel is projected to grow at a rate of 14% during the forecast years.

Competitive Landscape for the Organic Food and Beverages Market

The Whole Foods Market L.P., THE HERSHEY COMPANY, Amy’s Kitchen, Inc., Organic Valley, Conagra Brands, Inc., Nestlé, Eden Foods, SunOpta, Dole Food Company, Inc, Dairy Farmers of America, Inc., General Mills Inc., Danone, United Natural Foods, Inc., Gujarat Cooperative Milk Marketing Federation (Amul), EVOL Foods, Eden Foods, Starbucks Corporation, Nature’s Path Food,WhiteWave Foods Co., Hain Celestial Group, Inc., Dean Foods Company, SpartanNash Company, Amy’s Kitchen, Inc., and the Kroger Co. are some of the top companies operating in the organic food and beverage sector. Additionally, in the contemporary world, many private-label organic drink companies are becoming more well-known on a broad scale.

Look into the Entire Report@ https://www.futuremarketinsights.com/reports/organic-food-and-beverages-market

Recent Developments in the Organic Food and Beverages Industry

Sunopta Company, which is a pioneer in the production of healthy fruit- and plant-based meals and drinks, released OatGold TM in the market in March 2020 as a nutrient-rich powder and is used to make a variety of items, including baked goods, salty snacks, and sandwich spreads.

The purchase of Assan Foods by The Kraft Heinz Company from a privately owned Turkish company named Kibar Holding was revealed in June 2021. With this takeover, the business hopes to broaden its market reach internationally while concentrating on improving food quality and customer service.

In April 2020, Amy’s Kitchen introduced veggie-loaded pizzas that are gluten-free and are prepared using organic sweet potatoes, broccoli, and other condiments. According to another announcement by Amy’s Kitchen, in November 2020, it has plans to invest in a new pizza manufacturing plant in San Jose, California, particularly for the production of frozen organic meals and shelf-stable soups

Nature’s Path Company introduced Regenerative Organic Certified Instant Oatmeal in April 2020. Nature’s Path is also dedicated to eco-friendly packaging and has developed a business model around carbon neutrality, and ecological giveback initiatives in support of their belief that combating climate change should start with the foodstuff we produce and consume.

Key Segments

By Product Type:

Organic Fruits and Vegetables

Organic Meat, Fish and Poultry

Organic Dairy Products

Organic Frozen and Processed Foods

Organic Non Dairy Beverages

Organic Coffee and Tea

Organic Beer and Wine

Other Organic Food and Beverages

By Process:

Processed

Unprocessed

By Distribution channel:

Supermarket/Hypermarket

Specialty Stores

Convenience Stores

Online Sales Channel

Others

By Region:

North America

Latin America

Europe

East Asia

South Asia and Pacific

Middle East and Africa (MEA)

About Future Market Insights, Inc.

Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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brookstonalmanac · 1 year

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Holidays 3.31

Holidays

American Lighthouse Day

American Map Day

Anesthesia Tech Day

Bunsen Burner Day

Buy Some New Socks Day

César Chávez Day

Chucks and Pearls Day

Culture and Traditions Day (Micronesia)

Dance Marathon Day

Day Everyone Says “31” a Lot Day

Day of Chemical Industry Workers (Turkmenistan)

Day of Genocide of Azerbaijanis (Azerbaijan)

Day of the Cuban Book (Cuba)

Eiffel Tower Day

Foucault’s Pendulum Day

Freedom Day (a.k.a. Jum il-Helsien; Malta)

Geologists Day (Russia)

Hot Guitar Day

Hug a Medievalist Day

International Cleavage Day

International Loki Day

International Transgender Day of Visibility

Just Because Day

King Nangklao Memorial Day (Thailand)

National Aboriginal Language Day (Canada)

National Backup Day

National Border Control Day

National Crayola Crayon Day

National Farm Workers Day

National Jefa Day

National Prom Day

National "She's Funny That Way" Day

National Sunflower Day (Argentina)

National Wear Your Ears Day

Newfoundland and Labrador Province Day (Canada; 1949)

Nyepi Day (Day of Silence; Bali, Indonesia)

Rabbit Rabbit Day [Last Day of Every Month]

Semana Santa, Day 2 (until 4.1; Nicaragua)

She’s Funny That Way Day

Starbucks Day

Terri's Day

Thomas Mundy Peterson Day (New Jersey)

Transfer Day (U.S. Virgin Islands)

Vigil to Mourn China’s Annexation of Tibet Day

World Backup Day

World Colorectal Center Prevention Day

World Lipodystrophy Day

Food & Drink Celebrations

Day of the Taco (Mexico)

I Drink Therefore I Am Day

National Clams on the Half Shell Day

National Macaron Day

National Oysters on the Half Shell Day

National Tater Day

Oranges and Lemons Day [also 3rd Thursday]

5th & Last Friday in March

Friday of Sorrows [Friday before Palm Sunday]

National Cleavage Day (South Africa) [Last Friday in March or 1st Friday in April]

No Homework Day [Last Friday]

Tater Day Festival begins (Kentucky) [Last Friday; ends Monday]

Wear a Hat Day (UK) [Last Friday]

Independence Days

Varina (Declared; 2013) [unrecognized]

Varmol (Declared; 2020) [unrecognized]

Feast Days

Abdas of Susa (Christian; Saint)

Acacias (a.k.a. Achates), Bishop of Antioch (Christian; Saint)

Acathius of Melitene (Eastern Orthodox Church)

Aequinoctium Vernum, Day 5 (Pagan)

Anesius and companions (Christian; Saint)

Avicenna (Positivist; Saint)

Benjamin (Christian; Saint)

Balbina (Christian; Saint)

Earl (Muppetism)

Festival of Luna (Ancient Rome)

Guy (a.k.a. Witen), Abbot at Ferrera (Christian; Saint)

John Dillinger Day (Church of the SubGenius; Saint)

John Donne (Anglican Communion, Lutheran)

Sacred Drama Day (Ancient Babylonia)

Shabbat HaGadol (Judaism) [10 Nisan]

Survived Another Month Day (Pastafarian)

William Morris Hunt (Artology; Saint)

Lucky & Unlucky Days

Taian (大安 Japan) [Lucky all day.]

Premieres

The Boss Baby (Animated Film; 2017)

Brick (Film; 2006)

Donald Duck and the Gorilla (Disney Cartoon; 1944)

Dr. No, by Ian Fleming (Novel; 1958) [James Bond #6]

Dungeons & Dragons: Honor Among Thieves (Film; 2023)

Frankie and Johnny (Film; 1966)

Ghost in the Shell (Film; 2017)

The Glass Menagerie, by Tennessee Williams (Play; 1944)

Godzilla vs. Kong (Film; 2021)

Heathers (Film; 1989)

High Fidelity (Film; 2000)

Human Touch, by Bruce Springsteen (Album; 1992)

Ice Age: The Meltdown (Animated Film; 2006)

Johnny B. Goode, by Little Richard (Song; 1958)

Lucky Town, by Bruce Springsteen (Album; 1992)

M (Film; 1933)

The Matrix (Film; 1999)

Max Headroom (TV Series; 1987)

Miss Scarlet and The Duke (TV Series; 2020)

Oklahoma! (Broadway Musical; 1943)

Phrenology, by The Roots (Album; 2003)

The Pickwick Papers, Charles Dickens (Novel; 1836)

Please Don’t Eat the Daisies (Film; 1960)

Presence, by Led Zeppelin (Album; 1976)

The Road to El Dorado (Animated Film; 2000)

Slaughterhouse-Five, by Kurt Vonnegut (Novel; 1969)

Soldier Boy, by The Shirelles (Song; 1962)

Tank Girl (Film; 1995)

10 Things I Hate About You (Film; 1999)

13 Reasons Why (TV Series; 2017)

Today’s Name Days

Benjamin, Cornelia (Austria)

Benjamin, Gvido, Natalija (Croatia)

Kvido (Czech Republic)

Balbina (Denmark)

Härmi, Hermi, Irma, Irmgard, Irmi (Estonia)

Irma, Irmeli (Finland)

Benjamin (France)

Ben, Conny, Cornelia, Nelly (Germany)

Ypatis (Greece)

Árpád (Hungary)

Beniamino (Italy)

Atvars, Detlavs, Gvido, Staldzis (Latvia)

Benjaminas, Gina, Ginas, Kornelija (Lithuania)

Vebjørn, Vegard (Norway)

Amos, Balbina, Beniamin, Dobromira, Gwidon, Kirył, Korneli, Kornelia (Poland)

Denia, Ipatie (Romania)

Maria (Russia)

Benjamín (Slovakia)

Amós, Benjamín (Spain)

Ester (Sweden)

Ames, Amos, Bambi, Thurston (USA)

Today is Also…

Day of Year: Day 90 of 2024; 275 days remaining in the year

ISO: Day 5 of week 13 of 2023

Celtic Tree Calendar: Fearn (Alder) [Day 13 of 28]

Chinese: Second Month 2 (Gui-Mao), Day 10 (Wu-Zi)

Chinese Year of the: Rabbit 4721 (until February 10, 2024)

Hebrew: 9 Nisan 5783

Islamic: 9 Ramadan 1444

J Cal: 29 Ver; Eightday [29 of 30]

Julian: 18 March 2023

Moon: 74%: Waxing Gibbous

Positivist: 6 Archimedes (4th Month) [Avicenna]

Runic Half Month: Ehwaz (Horse) [Day 6 of 15]

Season: Spring (Day 12 of 90)

Zodiac: Aries (Day 11 of 30)

#Holidays

0 notes

brookston · 1 year

Text

Holidays 3.31

Holidays

American Lighthouse Day

American Map Day

Anesthesia Tech Day

Bunsen Burner Day

Buy Some New Socks Day

César Chávez Day

Chucks and Pearls Day

Culture and Traditions Day (Micronesia)

Dance Marathon Day

Day Everyone Says “31” a Lot Day

Day of Chemical Industry Workers (Turkmenistan)

Day of Genocide of Azerbaijanis (Azerbaijan)

Day of the Cuban Book (Cuba)

Eiffel Tower Day

Foucault’s Pendulum Day

Freedom Day (a.k.a. Jum il-Helsien; Malta)

Geologists Day (Russia)

Hot Guitar Day

Hug a Medievalist Day

International Cleavage Day

International Loki Day

International Transgender Day of Visibility

Just Because Day

King Nangklao Memorial Day (Thailand)

National Aboriginal Language Day (Canada)

National Backup Day

National Border Control Day

National Crayola Crayon Day

National Farm Workers Day

National Jefa Day

National Prom Day

National "She's Funny That Way" Day

National Sunflower Day (Argentina)

National Wear Your Ears Day

Newfoundland and Labrador Province Day (Canada; 1949)

Nyepi Day (Day of Silence; Bali, Indonesia)

Rabbit Rabbit Day [Last Day of Every Month]

Semana Santa, Day 2 (until 4.1; Nicaragua)

She’s Funny That Way Day

Starbucks Day

Terri's Day

Thomas Mundy Peterson Day (New Jersey)

Transfer Day (U.S. Virgin Islands)

Vigil to Mourn China’s Annexation of Tibet Day

World Backup Day

World Colorectal Center Prevention Day

World Lipodystrophy Day

Food & Drink Celebrations

Day of the Taco (Mexico)

I Drink Therefore I Am Day

National Clams on the Half Shell Day

National Macaron Day

National Oysters on the Half Shell Day

National Tater Day

Oranges and Lemons Day [also 3rd Thursday]

5th & Last Friday in March

Friday of Sorrows [Friday before Palm Sunday]

National Cleavage Day (South Africa) [Last Friday in March or 1st Friday in April]

No Homework Day [Last Friday]

Tater Day Festival begins (Kentucky) [Last Friday; ends Monday]

Wear a Hat Day (UK) [Last Friday]

Independence Days

Varina (Declared; 2013) [unrecognized]

Varmol (Declared; 2020) [unrecognized]

Feast Days

Abdas of Susa (Christian; Saint)

Acacias (a.k.a. Achates), Bishop of Antioch (Christian; Saint)

Acathius of Melitene (Eastern Orthodox Church)

Aequinoctium Vernum, Day 5 (Pagan)

Anesius and companions (Christian; Saint)

Avicenna (Positivist; Saint)

Benjamin (Christian; Saint)

Balbina (Christian; Saint)

Earl (Muppetism)

Festival of Luna (Ancient Rome)

Guy (a.k.a. Witen), Abbot at Ferrera (Christian; Saint)

John Dillinger Day (Church of the SubGenius; Saint)

John Donne (Anglican Communion, Lutheran)

Sacred Drama Day (Ancient Babylonia)

Shabbat HaGadol (Judaism) [10 Nisan]

Survived Another Month Day (Pastafarian)

William Morris Hunt (Artology; Saint)

Lucky & Unlucky Days

Taian (大安 Japan) [Lucky all day.]

Premieres

The Boss Baby (Animated Film; 2017)

Brick (Film; 2006)

Donald Duck and the Gorilla (Disney Cartoon; 1944)

Dr. No, by Ian Fleming (Novel; 1958) [James Bond #6]

Dungeons & Dragons: Honor Among Thieves (Film; 2023)

Frankie and Johnny (Film; 1966)

Ghost in the Shell (Film; 2017)

The Glass Menagerie, by Tennessee Williams (Play; 1944)

Godzilla vs. Kong (Film; 2021)

Heathers (Film; 1989)

High Fidelity (Film; 2000)

Human Touch, by Bruce Springsteen (Album; 1992)

Ice Age: The Meltdown (Animated Film; 2006)

Johnny B. Goode, by Little Richard (Song; 1958)

Lucky Town, by Bruce Springsteen (Album; 1992)

M (Film; 1933)

The Matrix (Film; 1999)

Max Headroom (TV Series; 1987)

Miss Scarlet and The Duke (TV Series; 2020)

Oklahoma! (Broadway Musical; 1943)

Phrenology, by The Roots (Album; 2003)

The Pickwick Papers, Charles Dickens (Novel; 1836)

Please Don’t Eat the Daisies (Film; 1960)

Presence, by Led Zeppelin (Album; 1976)

The Road to El Dorado (Animated Film; 2000)

Slaughterhouse-Five, by Kurt Vonnegut (Novel; 1969)

Soldier Boy, by The Shirelles (Song; 1962)

Tank Girl (Film; 1995)

10 Things I Hate About You (Film; 1999)

13 Reasons Why (TV Series; 2017)

Today’s Name Days

Benjamin, Cornelia (Austria)

Benjamin, Gvido, Natalija (Croatia)

Kvido (Czech Republic)

Balbina (Denmark)

Härmi, Hermi, Irma, Irmgard, Irmi (Estonia)

Irma, Irmeli (Finland)

Benjamin (France)

Ben, Conny, Cornelia, Nelly (Germany)

Ypatis (Greece)

Árpád (Hungary)

Beniamino (Italy)

Atvars, Detlavs, Gvido, Staldzis (Latvia)

Benjaminas, Gina, Ginas, Kornelija (Lithuania)

Vebjørn, Vegard (Norway)

Amos, Balbina, Beniamin, Dobromira, Gwidon, Kirył, Korneli, Kornelia (Poland)

Denia, Ipatie (Romania)

Maria (Russia)

Benjamín (Slovakia)

Amós, Benjamín (Spain)

Ester (Sweden)

Ames, Amos, Bambi, Thurston (USA)

Today is Also…

Day of Year: Day 90 of 2024; 275 days remaining in the year

ISO: Day 5 of week 13 of 2023

Celtic Tree Calendar: Fearn (Alder) [Day 13 of 28]

Chinese: Second Month 2 (Gui-Mao), Day 10 (Wu-Zi)

Chinese Year of the: Rabbit 4721 (until February 10, 2024)

Hebrew: 9 Nisan 5783

Islamic: 9 Ramadan 1444

J Cal: 29 Ver; Eightday [29 of 30]

Julian: 18 March 2023

Moon: 74%: Waxing Gibbous

Positivist: 6 Archimedes (4th Month) [Avicenna]

Runic Half Month: Ehwaz (Horse) [Day 6 of 15]

Season: Spring (Day 12 of 90)

Zodiac: Aries (Day 11 of 30)

#calendar #Holidays

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adityarana1687-blog · 1 year

Text

Plant-based Meat Market Is Expected To Witness Higher Demands Till 2030

The global plant-based meat market size is projected to reach USD 24.8 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 19.3% from 2022 to 2030. Growing adoption of vegan lifestyle and diet among health-conscious consumers in traditionally meat-eating developed economies are expected to drive the market over the forecast period.

Growing concern of consumers regarding animal welfare and greenhouse gas emission created by the distinguished practices of the meat industry is driving the market. Celebrity endorsements of vegan/vegetarian diets are projected to augment the demand for meat alternatives in the global market. In addition, launch of new products by the manufacturers similar to meat in terms of flavor, texture, color, and taste is increasing product demand.

The plant-based meat is predominantly consumed in the Hotel/Restaurant/Café (HORECA) sector. Key companies in the industry are collaborating with fast-food joints and restaurants chains to promote the adoption of their products. For instance, fast-food joints such as Burger King, MacDonald’s, and Subway are launching new vegan meat products to capitalize on the industry dominated by health-conscious customers.

Plant-based burgers are likely to exhibit steady growth over the upcoming years on account of rising consumer concerns regarding conventional meat products in the wake of coronavirus pandemic. The plant-based burgers are known to offer low-gluten and low-fat contents, which makes them a highly favored product amongst health-conscious individuals.

Request a free sample copy or view report summary: Plant-based Meat Market Report

Plant-based Meat Market Report Highlights

The plant-based sausages segment is projected to ascend at a CAGR of 20.4% over the forecast period. Shifting consumer inclination towards plant-based diets and rising consumption for sausages from retail channels on account of its taste, texture, and convenience are anticipated to spur the product demand across the globe

The soy-based product segment accounted for more than 48.3% of the revenue share in 2021, owing to its protein-rich content and widespread popularity

The rising trend of vegan diet in European countries has pushed the demand for plant-based meat products in the region. Conversely, the U.K. is known for its progressiveness in providing a variety of fresh and high-quality food products to its population and is associated with the habitation of the largest vegan populations across the globe

In June 2020, Starbucks, in collaboration with Impossible Foods Inc., introduced the Impossible Breakfast Sandwich to its menu in most of its locations in the U.S. The sandwich is made withplant-based sausage, and was launched as the Starbucks’ sustainability initiatives to meet the rising consumer interest in the plant-based options

Plant-based Meat Market Segmentation

Grand View Research has segmented the global plant-based meat market on the basis of source, product, type, end-user, storage, and region:

Plant-based Meat Source Outlook (Revenue, USD Million, 2017 - 2030)

Soy

Pea

Wheat

Others

Plant-based Meat Product Outlook (Revenue, USD Million, 2017 - 2030)

Burgers

Sausages

Patties

Nuggets, Tenders & Cutlets

Grounds

Others

Plant-based Meat Type Outlook (Revenue, USD Million, 2017 - 2030)

Chicken

Pork

Beef

Fish

Others

Plant-based Meat End-user Outlook (Revenue, USD Million, 2017 - 2030)

Retail

HORECA

Plant-based Meat Storage Outlook (Revenue, USD Million, 2017 - 2030)

Refrigerated Plant-based Meat

Frozen Plant-based Meat

Shelf-stable Plant-based Meat

Plant-based Meat Regional Outlook (Revenue, USD Million, 2017 - 2030)

North America

U.S.

Canada

Mexico

Europe

U.K.

Germany

France

Italy

The Netherlands

Asia Pacific

China

Japan

Australia & New Zealand

Central & South America

Brazil

Argentina

Middle East & Africa

UAE

List of Key Players of Plant-based Meat Market

Beyond Meat

Impossible Foods Inc.

Maple Leaf Foods (Field Roast & Maple Leaf)

Vegetarian Butcher

Conagra, Inc. (Gardein Protein International)

Kellogg NA Co. (MorningStar Farms)

Quorn

Amy's Kitchen, Inc.

Tofurky

Gold&Green Foods Ltd.

Sunfed

VBites Foods Limited

Kraft Foods,Inc.

Lightlife Foods, Inc

Trader Joe's

Yves Veggie Cuisine (The Hain-Celestial Canada, ULC)

Marlow Foods Ltd. (Cauldron)

Ojah B.V.

Moving Mountains

Eat JUST Inc.

LikeMeat GmbH

Gooddot

OmniFoods

No Evil Foods

DR. Praeger’s Sensible Foods

#plant-based meat

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victory-shop-9 · 12 days

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Check out this listing I just added to my Poshmark closet: Starbucks 2021 Pink Blue Grid Tumbler Cup Venti Size 24 Oz.

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2amtoday-blog · 1 year

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Is Luckin Coffee’s entry into Singapore the first step into Southeast Asia?

Luckin Coffee is quietly entering the Singapore market. Ruixing Coffee recently posted a recruitment post on the recruitment website JobStreet, recruiting a store manager in Singapore, with a salary of SGD 3,800-SGD 4,900 (approximately RMB 19,000-RMB 25,000). At the same time, Ruixing Coffee will also recruit positions such as marketing managers, project managers, and senior engineers. The requirements for these positions are slightly higher, and the salary has not been disclosed. Jiemian News confirmed the authenticity of the recruitment information to Ruixing Coffee. The company also stated, “Ruixing Coffee’s vision of ‘creating a world-class coffee brand and making Ruixing a part of people’s daily life’ is currently underway in Singapore. Early market development and testing. Luckin Coffee’s business core is still focused on the Chinese market.” According to Ruixing Coffee's financial report for the third quarter of 2022, it has a total of 7,846 stores, including 5,373 self-operated stores and 2,473 joint-operated stores. This figure has surpassed Starbucks. In addition, Ruixing Coffee’s total net revenue in the third quarter was 3.8946 billion yuan (approximately US$547.5 million), an increase of 65.7% compared with 2.3502 billion yuan in the same period in 2021. Net profit was 528.6 million yuan (about 74.3 million U.S. dollars), compared with a loss in the same period in 2021. Ruixing Coffee, which has a good pace of store expansion and financial performance, obviously needs to find room for future growth. In addition to constantly sinking, overseas markets must be an option. In fact, not only Ruixing Coffee, but many tea brands have also chosen the Southeast Asian market for expansion. In 2018, Michelle Ice City opened its first store in Hanoi, Vietnam under the English name of the brand "MIXUE". By December 2021, the number of local stores has exceeded 200. Taking Vietnam as a springboard, the tentacles of Michelle Ice City began to extend to Indonesia, Myanmar, Laos and other neighboring countries. In December 2021, Michelle Ice City entered Malaysia, and began to enter Singapore in February this year. At present, this tea brand from China has opened 1,000 stores in Southeast Asia. Manner Coffee has even quietly opened its first store in Hong Kong, China. Singapore was chosen by Ruixing as the first stop to go overseas, mainly because of the local coffee culture and huge market potential. According to statistics, the per capita consumption of coffee in Singapore is about 2.6 kilograms per year, and it is a country with a relatively mature coffee culture. Starting from Singapore, Luckin Coffee can radiate to Southeast Asian countries. According to Euromonitor International, the retail sales of coffee in six Southeast Asian countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam—reached US$6.5 billion in 2019, with a compound annual growth rate of 6% from 2014 to 2019, up from 5% over the same period global average level. It can be seen that Southeast Asia is also one of the regions with the fastest growing coffee consumption in the world. In addition, Singapore is an ideal outpost to enter the Southeast Asian market. From the perspective of company operations, Singapore is a relatively mature market with more complete laws and regulations and an attractive tax system. It is the choice of many multinational companies to establish their Asian headquarters. For coffee brands, it has greater advantages. Singapore is a free port and has signed free trade agreements with more than 20 different countries and regions. It is an ideal place to connect major coffee production markets and coffee consumption markets in Asia and the world. link. However, if the warehouses of coffee merchants are located in free trade zones, they will not have to pay import taxes, which is very attractive to coffee import and export practitioners. Starting from Singapore, Ruixing Coffee can make full preparations for its entry into other countries in Southeast Asia. However, whether Luckin Coffee can win the favor of local consumers is a challenge for it. In the Singapore market, Luckin Coffee will face competitors with the same model. Flash Coffee, which was established in 2020, was called "Singapore Luckin" by the local Chinese. The small store model of its store was just borrowed from Luckin Coffee. Users can quickly order and pay through the app, buy and go, and the price is cheap and cost-effective. Like when Ruixing Coffee was founded, Flash Coffee was also favored by capital. In July 2022, Flash Coffee completed the B1 round of financing of US$32.8 million (about 220 million yuan). This round of financing made the company's valuation soar to US$175 million (about 1.18 billion yuan). The strategy of Flash Coffee is the same as that of Ruixing Coffee, focusing on popular products with its own characteristics, such as lychee soda espresso and Melaka Lattes with Nanyang characteristics. It is also difficult for Ruixing to integrate into the local coffee culture and compete with these word-of-mouth brands. It needs to upgrade the product taste and category.

However, recently, after getting rid of the influence of financial fraud, Ruixing Coffee has indeed made breakthroughs in product development. Ruixing Coffee is now adopting a product strategy of "high SKU number, continuous introduction of new products and focus on making explosions", which is why we are familiar with popular products such as "raw coconut latte" and "coconut cloud latte". These explosive drinks not only captured the taste buds of young people, but also made a substantial contribution to the growth of sales-now, it is going to take this model to sea, and whether it can find local people's taste preferences will greatly affect Whether Luckin Coffee goes overseas smoothly. Read the full article

#LuckinCoffee

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