René Gruau (1909-2004) | Fashion illustrator
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Jacques Fath Collection Haute Couture Printemps/Été 1951.
"Fabuleuse". Illustration de René Gruau.
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French artist René Gruau has had a lasting impact on the fashion industry with his unique and expressive illustrations and advertisements, paving the way for a far more successful fashion culture. His beautiful images and designs have been published throughout the years in internationally acclaimed fashion magazines such as Vogue, ELLE, Harper’s Bazaar, and many others, especially at the time when fashion editorials featured illustrations on their cover rather than photographs. Gruau has also been hired by major designers like Balenciaga, Dior, Balmain, Lanvin, and Givenchy, to name a few. His work popularized haute couture and influenced fashion design to exhibit the flamboyance and elegance it is known for. His pieces exhibit vivacity and character through Gruau’s use of bold strokes, bright primary colors, and just the right amount of detail and space. (x)
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René Gruau L'art de la publicité The Art of Advertising
Réjane Bargiel, Sylvie Nissen
Le Cherche Midi, Paris 1999, 128 pages, 23x28cm, English/French, ISBN 9782862746951
euro 90,00
Un G surmonté d'une étoile, griffe d'innombrables images appartenant à la mémoire collective. Des lèvres spirituelles qui attendent le baiser, des jambes sublimes jaillissant d'un nuage de plumes, des bras qui se tendent vers vous, des yeux splendidement expressifs qui plongent dans les vôtres. Voilà autant d'images emblématiques et célébrissimes de Gruau, affichiste et illustrateur qui constituent des repères incontournables de l'art publicitaire du XXe siècle. Autodidacte, nourri d'une culture classique et graphique à travers les travaux des grands peintres et illustrateurs du XIXe siècle, il a créé un style. Admirable synthèse graphique, son trait épuré parent de la calligraphie extrême-orientale, le chic de ses femmes mutines, toujours en mouvement symbolisent internationalement l'élégance. Depuis 1947, il imagine la publicité des parfums Dior, réinvente depuis plus de 30 ans l'affiche de music-hall pour le Bal du Moulin Rouge et le Lido. A 90 ans, René Gruau, très actif professionnellement symbolise à la fois l'héritage de l'art graphique et publicitaire du XIXe siècle et la modernité de la fin du XXe siècle. Gruau's trademark, the letter G crowned with a star, bas become a part of our collective memory. It has marked many memorable images: a spiritual set of lips just waiting to be kissed, a sublime pair of legs emerging from a cloud of feathers, arms that stretch out invitingly, splendidly expressive eyes like bottomless pools. Gruau's famous, emblematic images are at the core of twentieth-century advertising art. An autodidact thoroughly familiar with classical painting and graphic art, Gruau drew on the work of the great artists and illustrators of the nineteenth century in order to create his own unique style. In short, his work represents an admirable graphic synthesis. The purity of his line recalls Oriental calligraphy, while his chic, saucy women, always in motion, are an international symbol of elegance. He has been the creative force behind Dior perfume ads since 1947. For over 50 years he has reinvented the dancehall poster for the Moulin Rouge and the Lido. Still a working professional at 90 years old, Gruau symbolizes both the heritage of nineteenth-century modernism.
06/12/23
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Pierre Balmain Haute Couture Collection Spring/Summer 1953.
"Saxifrage" Pleated afternoon dress in natural silk crepe from Buche.
Pierre Balmain Collection Haute Couture Printemps/Été 1953.
"Saxifrage" Robe d'après-midi plissée en crêpe de soie naturelle de Buche.
Illustration : René Gruau
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René Gruau - La Dame aux Camélias (1993)
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