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lacewise · 7 months

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Hey, you! Yes: you! Random person on the internet! I need to talk to you about something.

Nearly everything on social media (yes, that thing too) (yup, so is that) (yes, especially me) is marketing. That’s a morally neutral statement. It’s not “good” or “bad” or even “morally grey”. It is the way we have organized the internet, especially platforms on the internet.

If people are fighting for attention, eyeballs, interest… you’re going to get marketing. In this truth, people have different goals: entertainment, education, money, etc. That’s all still morally neutral.

Where it gets morally bad is when you buy into the marketing without any research. Where it gets even worse is when people tell you if you fact check the information you see on social media, *you* are morally bad. Why don’t you just buy into the marketing? Why don’t you just accept the buzzwords? And a lot of it seems to be an updated redux of “tolerate my intolerance!” (Which evolved to, “Hey, I’m just asking questions” then to “What if it’s really true? What if [blank innocuous thing] is the root of all evil?” And now it’s, “We have to do something!!! There’s no time to fact check!!! If this is really happening, there’s no time!!!”) Which I should not have to explain… is bad.

Let me explain anyway though: the increase in urgency and making it time sensitive is meant to send you into a panic. That fear/anger/anxiety response tells you you need to do something, right now! But it’s so difficult to know what… don’t worry, don’t freeze, don’t think, they have the answer! Do this right now! You have to! There’s only a few seconds left! You NEED TO DO THIS YOU—oh you’ve done it. Phew, crisis averted! You’re our hero! Now make sure to tell all your friends or nothing you did matters and you will be d—ned for all eternit—thanks for sharing! We need more people like you!

The difference between this and something actually time sensitive is something that is legitimate will 1) often not work you into a panic, because they’re just trying to make you more informed/legitimately interested, 2) they will give you actionable steps and 3) the tone is completely different. Here’s another example:

Hey, everyone. I’m sorry to say this but [politician] has betrayed our [community]. We met with [politician] and they promised us they would fight for our [very specific purpose, usually with its own specialized vocabulary]. Today they voted against that. But we’re not giving up! Please, pressure [government body] to change their minds about [issue] and vote again in our favor! This would [specific impact]. We are also working on this [alternative solution]. Please donate here! We’ll keep you all updated and together, we will will achieve [favorable result]. We won’t back down! Thank for your support!

Even if the legitimate advocacy is angry, devastated, resigned, or scared, you will still see the elements of specific information and solutions pertaining to a specific situation, especially using jargon pertaining to the specific situation, urging you to learn more or ally with them without 1) centering yourself, 2) accidentally spreading bad information, or 3) accidentally harming other communities in solidarity with theirs. Learning more and supporting movements is supposed to be an *ongoing process* not a “winner-takes-all” sporting tournament, with you as the star and hero.

If people are telling you not to get a second opinion about something that isn’t easily verifiable (especially if there are no primary sources to consult), that’s morally bad marketing.

You may be wondering why I’m framing this as “morally bad marketing” instead of “propaganda” (which is literally correct). That’s *also* marketing. I’ve found that propaganda is a loaded word in most contexts, and if you tell someone they’ve fallen for it, they’ll get defensive. However, if I frame it as a scam and focus my attention on the people manufacturing the scam (whether that’s outrage, bigotry, etc) sometimes it jolts people into realizing how flimsy the premise actually is. Which is very!

If people aren’t using their own activism and infrastructure to gain acceptance and solidarity. If people are using other movements’ platforms to get attention to their own (like stealing hashtags), especially if they use *different phrases and jargon* to gain acceptance in different communities, and keep coming up with new rhetoric every time their ideas don’t penetrate the demographic they’re targeting—these are all red flags of a size that could blanket Texas. Discarding one marketing strategy for another takes time, especially with decentralized communications. If multiple strategies are being employed at once on a large scale: I highly doubt that’s decentralized at all. If it looks like a sales funnel, talks like a sales funnel, etc…

Further, if you see a sudden proliferation of accounts that don’t seem organic, or someone is selling One Weird Little Trick to complete your life, cure your ails, bring about World Peace! [Blank] hates it!

You need to flee. I need you to understand my *very* clearly on this—you need to *flee* immediately. The *best case* scenario is you are being tricked out of currency.

No one doing this is *ever* selling solutions. They are feeding you fear and self-loathing, then selling you the feeling of control. “You can do it! You can change the world! We can do it! We can do it together!” But never, ever once telling you what “it” is. At least not at first. It’s always a lifestyle, a thing, a movement. “Sure the world has gone to pieces [true] but you’re better than the last people who messed up [source?] you can fix it! Just let us tell you how [no, this is a cult, RUN]”

And, again, this can apply to anything, including: companies selling you ‘lifestyles’, companies selling you that one super niche product that will fix your life forever, up to and including literal propaganda campaigns.

The thing is: it’s not about you. It’s about what they can take from you, while you smile happily, feeling privileged (so, so proud) they took it. They let you market for them while they took your money, time, humanity, etc! And it’s all because you’re so wonderful! And brave! And subversive! And whatever else you want to see yourself as!

#off topic #cw propaganda #tw propaganda #propaganda #marketing #social media marketing tactics #social media disinformation tactics #I know that no one will read this #but it is remarkable to me I had to write it #This is literally just propaganda 101 #I think people think they’re invincible #bc they’ve never seen these tactics tailored to them before #or at least recognized that’s what they were #they learned on the outdated ones #so that’s what they’re looking for #not realizing #that what they’re basing their defenses on is historical in nature #and can’t be 1:1 applied to the future #that’s why media literacy is crucial to a functional society #this new one is just taking advantage of instant gratification #every marketing strategy has a much much more dangerous propaganda strategy hiding right behind it #instant gratification is already dangerous

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reputedfirms · 1 year

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Social media is adopting its own form of SEO in a way that promotes a positive user experience. The way this algorithm works is by putting your posts in a pool as small as one percent of your followers. If those people engage with the content, it gets introduced into a larger pool. Slowly but surely, more and more people see it, but only if it’s engaging.

Here are 5 Tactics to grow the organic reach of your business.

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david1m · 13 days

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techninja · 13 days

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Is Your B2B Brand Invisible? 3 Proven Ways to Generate Demand

Introduction

In today's competitive business landscape, having a strong presence is essential for B2B brands to thrive. However, many companies struggle with brand visibility, which directly impacts their ability to generate demand. In this article, we'll delve into the significance of B2B brand visibility and explore three proven strategies to boost demand generation.

Understanding B2B Brand Visibility

Defining Brand Visibility

B2B brand visibility refers to the extent to which a company's brand is recognized and remembered by its target audience. It encompasses various factors, including online presence, reputation, and brand awareness within the industry.

Challenges in B2B Brand Visibility

Several challenges contribute to the invisibility of B2B brands. These may include fierce competition, limited marketing budgets, complex sales cycles, and the niche nature of B2B markets. Overcoming these hurdles requires a strategic approach and targeted efforts.

The Need for Demand Generation

Why Demand Generation Matters

Demand generation is the process of creating awareness and interest in a company's products or services among potential customers. It lays the foundation for driving sales and revenue growth, making it a crucial aspect of B2B marketing.

Link Between Visibility and Demand

Brand visibility directly influences demand generation. When a B2B brand is highly visible, it attracts more attention from prospective clients, leading to increased inquiries, conversions, and ultimately, sales. Conversely, poor visibility can result in a lack of interest and minimal demand for the brand's offerings.

Proven Ways to Generate Demand

Content Marketing Strategies

Content marketing plays a pivotal role in enhancing B2B brand visibility and driving demand. By creating valuable and relevant content, such as blog posts, whitepapers, and case studies, companies can establish thought leadership, engage their target audience, and drive organic traffic to their website.

Leveraging Social Media

Social media platforms offer B2B brands a powerful tool for increasing visibility and generating demand. By actively participating in relevant discussions, sharing informative content, and connecting with industry influencers, companies can expand their reach, attract new prospects, and foster meaningful relationships with existing customers.

Building Strategic Partnerships

Collaborating with complementary businesses and industry partners can significantly boost brand visibility and demand generation. Strategic partnerships enable companies to tap into each other's networks, leverage shared resources, and access new market segments. Whether through co-marketing initiatives, joint events, or referral programs, partnerships can amplify the impact of B2B marketing efforts.

Conclusion

In conclusion, B2B brand visibility is essential for driving demand and achieving business growth. By understanding the challenges involved, prioritizing demand generation efforts, and implementing proven strategies such as content marketing, social media engagement, and strategic partnerships, companies can enhance their visibility, attract more qualified leads, and ultimately, succeed in the competitive B2B landscape.

#demand generation #B2B marketing #lead generation #brand visibility #content marketing #social media marketing #influencer partnerships #SEO optimization #marketing strategies #business growth #marketing tactics #audience engagement #digital marketing #marketing campaigns #customer acquisition

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firoz857 · 13 days